Do you know how fast your limited edition Perle bag sold out?
35 seconds.
Scammers are already trying to sell them on the Internet.
We'll orchestrate this shortage to fuel the impression of exclusivity.
Buyers will go nuts with pre-orders.
Drop culture is great for brand image.
Your daughter wants one?
You don't have kids, remember?
Exciting.
Challenging.
Your show has created a buzz.
Everyone wants a piece of your collection.
Everyone wants to be seen with your dove.
You're a public figure now.
You've given them a collection and a new logo.
And now, they want you.
No pressure whatsoever.
Look at me. Good. You look beautiful.
Hi there.
Relax.
Forget the others. Look at me.
What should I do?
Calm down. Relax.
Change positions. Move this way a bit.
Be gentle.
How's it going? Can I show you something?
I'd like your opinion on a few things.
Okay.
You're really pretty.
Wonderful.
Now lie down.
Like this?
There you go.
Thank you.
- Your turn, Perle. - Oh, my.
It's in your blood.
- Memories, huh? - Like rolling back time.
Better than Botox.
How about doing a throwback to the old campaign?
That's more than Botox. That's a serious facelift.
Juliette, bring the bag, please.
A three-month wait list is okay. But I'm here to push it to six.
I have to be worthy of my promotion, don't I?
And it's our story.
"Everything changes but the DNA."
Thank you, Louise.
I wasn't too ridiculous, was I?
You certainly seemed to be having fun.
That's because it's fun.
This is your life from now on.
Paloma? We're ready for the duo shot.
Okay. Okay.
I'm your biggest advertiser. How dare you throw me off the cover?
Don't be surprised if you end up freelancing!
You were saying, Doctor?
I recommend surgery as soon as possible.
My secretary will give you a date.
I'll provide the date. My calendar is very full.
You must be joking.
I took this meeting as a favor to Doctor de Castres.
I have a long list of patients as attached to their lives as you.
Do you know who I am?
I know you have an advanced brain tumor.
You want the best neurosurgeon and that person is me.
Madame Rovel, you interest me because nobody else can help you.
My secretary will be in touch to schedule a date.
Can you give me an idea of the success rate?
- Which one? - There are no prices.
Don't worry, we can afford it.
Grandma says, "always pick the most expensive."
It's for her birthday.
I want to give her the best piano.
Are you okay, sweetie?
The LEDU show was pretty lame.
You watched it?
It's all over social media.
It was as old-fashioned as ever.
And that finale… With that Perle…
Spare me.
Grandma's right. There's an age for everything.
But you might not agree.
Louise, do you have something to say?
Well?
He gave me his key.
That's great.
He really likes you.
You have sex regularly?
Do I have to answer?
Sex is part of the job.
No worries there.
Keep it up.
But don't get attached.
We wouldn't want you to develop an undercover syndrome.
How much longer?
Why? Feeling guilty?
No, but I was hired to make him sign, and he's signing.
We need to watch him until he starts.
And when is that?
- Couture Week. - Three months? Are you serious?
I want my money now, or I'm out.
Your mother needs money.
Leave my mother out of this.
You'll get the final payment when it's over.
As planned.
I'm walking in. Let's talk tomorrow.
Was that your mother?
Yeah.
What were you talking about?
Nothing.
Wait! Did you know she's had me followed since we met?
She does that for everyone. It's no big deal.
Louise saw the photos, for Chrissake!
She'll get over it.
What about you?
Don't you care?
We're not the first couple to go through this.
Besides,
you haven't been together in two months, right?
So that's that. Let's start afresh.
I've succeeded in making you forget her.
Why did she show you them? Why now?
She wants to announce at her birthday party that she's naming you CEO.
But she needs to know she can trust you.
Did I pass the test?
Of course.
Well, well. Marie of Kerioth.
Who?
Judas' mother.
Have you forgotten your Bible studies?
No.
In fact, my kind soul is calling to see how you are.
Read the press?
They've made me completely invisible.
When the cat's away…
You shouldn't have fired the cat.
The mice are yours.
How are you?
Do I truly deserve this?
To disappear into oblivion?
Posterity will do justice to your major contribution to fashion.
Happy to hear things will improve after my death.
You always could find the right words.
Time to go. My best to Yann.
THE LEDU REVOLUTION
"I'd awaken consciences in the fashion industry."
Paloma Castel.
Spare me.
"Venus is in the ideal conjunction.
Go for it. Success is at hand!"
Ah, the stars have spoken.
Shouldn't you check your contract instead?
- It's excruciatingly boring. - I bet.
But you can't even explain how they plan to get around your family's veto.
There's a company in the Cayman Islands. Rovel will give me a bogus loan.
Since you need money?
I'll pretend I can't reimburse the loan,
and they'll seize my collateral.
- Your shares. - Aren't you smart?
My lawyer says it's sketchy but legal.
He's renegotiating my annual salary.
They led with 1.5 million, which is low.
Really low. Only 90 years of minimum wages.
Sorry.
That was--
Entirely out of touch and self-centered.
As usual.
Give me your birth date. I'll tell you what's coming.
For real?
We discussed my birthday a week ago.
Where am I from?
What?
I have the memory of a goldfish--
No. Where am I from?
Rouen?
Roubaix.
Unbelievable.
You know the life of the Royals by heart, but don't give a shit about mine.
The poor are only good to screw.
I give a shit about you.
You'd never know.
Now, I'll put on my cheap polyester suit
and go earn my shit salary working for your family.
Bye.
Even if you were born in 2000, you couldn't have missed this.
The LEDU bag's first campaign.
And this cult photo.
An it bag as iconic as Hermès' Kelly, or Chanel's Boy.
A timeless piece that must remain so.
Paloma, the new queen of fashion, didn't try too hard.
A little paint, a limited edition. And old becomes new.
Same muse, same bag, same pose.
Everything must change for nothing to change.
Upcycled…
or reheated?
I'm not a copycat.
On the contrary, my bag is a new take.
I messed up. I shouldn't have agreed to the throwback.
That's for sure.
I was against that campaign.
What do we do?
Nothing. It's still small. No comment.
No reaction. It will fizzle out.
It will be forgotten in two days.
- Thank you. - My pleasure.
What was that all about?
This.
I don't even recognize you.
- Me neither, if it makes you feel better. - Yeah, but it's you on that cover.
Palo.
I don't think I understood what would happen to you.
And I underestimated how it would affect me.
Before the show, I still believed we were in this together.
But not anymore.
I need you on my side.
I can't do this without you.
Okay.
It'll be fine.
I just need a little time to get used to it.
Okay.
Cool.
I'll design a new bag.
From scratch, no copying.
100% my own idea.
In addition to Couture?
Are you okay?
Did you leave your phone in the office?
Yes, and I'm wearing my bulletproof vest.
Stop.
She stays with you for your shares.
You stay with her for the CEO job.
- It's a win-win deal. - What if she asks for a divorce?
What does Caroline have against you?
Perle.
She says she forgives me.
You believe her?
Honestly, I have no idea.
She may dump me once I put my shares in the holding company.
I'm caught between mother and daughter.
What's your advice?
As your lawyer or your friend?
If you want to protect your future at Rovel,
drop Perle.
For good.
That bag hasn't aged one bit, unlike me.
It is truly beautiful.
Tough to beat.
Where did he get the idea?
Back then, I always had a huge tote bag full of stuff.
Vincent called me Mary Poppins.
He thought my tote wasn't chic.
So he created a bag that held everything a woman needed.
He was the first to create a laptop bag.
The bag of the millennium. Practical and elegant.
It was a huge success.
Doesn't it bother you that he named a bag after you?
No offense, but that's the height of objectification.
Vincent named his key creations after the important women in his life.
At the time, I was flattered.
I was so proud. It felt like I was part of the family.
But I'll never really belong to their world.
Isn't it better that way?
I mean, look at them.
Who wants to be like them?
Is there something going on
between you and Victor?
To me, he's the asshole who tried to sink Doppel.
So the concept may be lost on me.
No, it's not that complicated.
He worked at LEDU and he was gorgeous.
I fell for the rich kid.
Wow. You were that kind of girl?
No, we were truly in love.
We really were.
Victor and I had great dreams for LEDU.
We wanted to build a group
with in-house artisans.
But Vincent threw him out.
He made his life elsewhere and I stayed here.
I couldn't do it on my own.
That's not true. You're their hen who lays golden eggs.
You bring in so much cash, you should have your own statue.
You're nothing at LEDU if you don't own shares.
So ask for some.
I'm serious. You deserve them.
No shares, no Perle.
Watch out. She'll suffocate from the paint fumes.
Can't you stop bitching?
Pick her up.
Look at me. A little smile.
Look at me!
Yes?
Are you with your wife and child?
Stop calling me, Perle.
We have no future together.
We never did.
Hey-- Hey!
Navarre?
Stop following me, okay?
Let go of me.
I don't know you.
Sorry.
I thought you were someone else.
Palo, look what I found.
Monsieur wanted to use this for a white bag,
but he changed his mind.
There are 25 brand-new skins left.
- Really? - Yes.
Rotting in the stockroom?
What's this?
The scraps from Perle bags.
Today, what does a girl need to go out on the town?
- Not much. - Exactly.
21st-century Mary Poppins has everything right in here.
This is her wallet, her camera,
her work tool,
her book, and her mirror.
Remember Fendi's pom-pom key chains made of fur scraps?
Limited labor, no additional cost, and huge margins.
Genius.
For every Perle bag the Maison makes,
we scrap 40%.
A colossal waste.
We're aiming for 100% vegan leather in a year.
Until then, let's not sacrifice cows for nothing.
Right?
Ye-Ji.
We can make three of my bags with scraps from one Perle.
What's it called?
"Neutral."
As in carbon and gender.
No more naming objects after women.
My bag will be unisex.
And sustainable.
Brilliant.
Let's launch the prototype right away.
Is that for me?
It's an advance birthday present because I always forget dates.
5000 EUROS
Happy birthday.
Don't take it the wrong way. I just want to help.
I thought cash would look like I'd paid for sex with you.
Since you seem to be in a bind, and I'm not…
I'm not offended.
I can't accept, but it's very kind of you.
Are you sure?
I get it. I did hesitate.
Will you come over tonight?
I'd love to hear you talk about Roubaix.
And Roubaix's natives.
Cool.
Hello, you.
Well? Miss me?
Of course.
Nice comms mishap.
You no longer have Paris' best PR.
That's for sure.
We miss you.
I miss you.
But there's something else I want to discuss.
Sit down.
I'm going to request an emergency board meeting
to assess my contribution to Paloma's success.
I want equity in the company.
You deserve it, but you know they'll refuse, right?
Victor won't back me.
I always said he wasn't the guy for you.
But I can push it through with Marie.
I've broached the subject with her. She didn't say no.
She might even convince Vincent.
If I leave,
your capital won't be worth much.
Yeah, roll the dice, girl.
I'm done being the lifesaver with no recognition.
That goes for you too.
If this works,
you could launch your brand.
- Here? - It's what you've always wanted.
I'll back you.
Three, two, one.
Posted.
I don't see it.
Oh, there it is.
Renew, innovate, adapt. That's how I see the future of fashion.
I thought of a patchwork to bring value to our unused scraps.
Everything is from dead stocks.
Nothing new.
Just repurposed.
NEUTRAL.
By LEDU.
#FUTUREOFFASHION
I WANT IT FOR CHRISTMAS! PLEASE!
FINALLY, A MAN'S BAG! THANX!
OUTTA THIS WORLD
IS IT ON WISH?
Where did you sleep, girl?
She was cute and didn't talk much. Exactly what I needed right now.
Did you see the video?
Dude, of course I did. The first like is me.
Really?
Palo, you should get out too.
There's more to Paris than LEDU.
Once Couture is done,
I promise we'll go see the Eiffel Tower.
Gotta go. Big kiss.
Paloma's collection was a success.
We all know that we've endured the worst three months of our history.
Ready for the exam?
So-so.
Will Vincent be there? Or staying on Shutter Island?
He'll be on video.
Nelly says he wears his bathrobe all day.
It feels weird not being there.
- He needs me. - This is your moment.
Savor it. Be a little selfish.
For once.
You're in a shitstorm.
- Excuse me. - Yes?
Can we take a selfie?
Sure. Okay.
Can I?
Check it out.
I'm with Number One Hypocrite, Paloma Castel.
On her way--
On her way into her fancy office to talk about meritocracy
- and ecology! - Get off me!
Loser.
REBEL WITH SILVER SPOON #NEPOBABY
HOW IS A LEATHER BAG CRUELTY-FREE?
#PREFERENTIALTREATMENT #INNERCIRCLE
Bloody hell.
DO WHAT I SAY, NOT WHAT I DO #SELLOUT
What's up?
Don't tell me Vincent has done it again.
TOTALLY OUT OF TOUCH
- Nepo baby. - Token minority.
Hashtag It's the same story over and over.
Racist from father to daughter.
I'm not racist. My ex's daughter is Black!
I'll handle it.
Don't come back.
"Nepo baby," seriously?
The girl's struggled her whole life.
People see her as the LEDU heiress, the 11th fortune in France.
Hey.
I canceled Vincent and Victor.
The meeting is adjourned.
Dear? Please leave us.
My pleasure.
Hang in there.
I don't think this is the right time to discuss your shares
considering your PR plan has triggered a new image crisis.
The whole team is on the case.
- We're managing the fallout. - I certainly hope so.
Until then, I see no reason to dilute our already weakened capital.
Bloody time.
Can I come in?
Sure, come in.
The Internet is ruthless. Are you okay?
"Token minority"?
"Traitor"?
I know it's the Wild West out there, but this is beyond.
Very much so.
I didn't sign up for this.
Sorry, but you did.
You're LEDU's Artistic Director.
LEDU is you.
And you are LEDU, with all its baggage.
They're accusing me of being racist.
- Me? - The haters' crosshairs are erratic.
They've simply shifted from Vincent to the brand to you.
What do I do?
The opposite of what Vincent did.
Leave your ivory tower, enter the bullring and make amends.
Above all, sever your ties to him.
- A clean cut to stop the gangrene. - Okay.
Which means what exactly?
A great truth speech?
Truth is outdated.
Post-truth is the trend.
What counts today is raw emotion.
Talk about your feelings.
The dogs bark but the caravan moves on.
Be brave.
Robinson?
Thank you.
My dear Robinson.
Sit down.
Do you like the view?
Soon, you'll take lunch breaks here.
Shall I tell you my plans for the brand?
I didn't dare ask.
My target is the click generation.
My challenge is its dilemma.
How to be addicted to fast fashion and be woke at the same time?
Don't tell me you're going to talk about degrowth.
No. We're all on the hamster wheel and we love it.
But we need to dematerialize fashion.
I want to create the first partially virtual Maison.
What does that actually mean?
That means avatars as muses.
Stores that look like gaming arcades.
Ultra-sophisticated.
Clothes to be streamed.
There's an under-exploited market of 3 billion gamers.
My dear Robinson,
you and I will get along just fine.
Diane,
happy birthday.
Thank you.
Don't let go, okay?
That's fine. She'll be right down.
Open your eyes.
You like it?
Are you kidding? I love it!
Louise, the driver is waiting.
Why can't I stay?
Because you're 11 and you have a test tomorrow.
You won't miss much. It's not a real birthday.
Just a bunch of freeloaders.
"Freeloaders"?
Let's go, sweetie.
Bye, my love.
Paloma?
At first…
Gino thought it was pretentious to name you like Picasso's daughter.
He said I thought I was a genius.
As for him,
he only came up with ridiculous names, like…
Flower or…
Rain… You get the idea.
All because of his trip to California.
That's where he caught the damn virus.
But I got my way.
Even your mother agreed.
Paloma.
My little dove.
Excuse me, but…
I'm not sure I understand.
One morning, I was scribbling,
and I drew this picture.
And…
Gino loved it.
He wanted to paint a giant version
that could be seen everywhere.
The original drawing…
of the dove…
is yours?
Yes, it was mine.
Don't you think I had the right to know that?
Why did you abandon me…
if I was your little dove?
Why--
Why did you kick me out when I got here?
You're even more twisted than I thought.
I know--
I'm sorry.
I truly am.
I ruined everything.
I swear I didn't know it was Vincent's drawing.
You and Gino were taboo.
I chose this motif
to pay tribute to my father and distinguish myself from Vincent.
But I found out he designed it.
Everybody's right. I'm just copying Vincent.
I must look ridiculous now with my dove!
Your bag is still gorgeous.
- It changes nothing. - It changes everything.
It forces me to position myself compared to him.
I won't trash him online. That's not my style.
I know it's hard,
but it's you or him.
You have to save yourself.
Nothing else matters.
- It's a beautiful piano. - Thank you.
- Do you play? - Barely.
You're so modest, Mother.
Play something for us.
How about that melody you played last summer?
May I have your attention?
Diane is going to play piano for us.
I have a lot to learn.
We've done pretty well again this year, haven't we?
Fifty years in business,
and the whole time, everyone thought I'd never last.
There have been pitfalls to avoid…
and coups to crush.
My successor is standing by.
Victor worked miracles again this year.
But while I'm still here,
you'll have to put up with me.
To me!
Thank you.
What happened to not calling each other?
I shouldn't have married her.
I've been pretending my whole life.
I can't do it anymore.
I've hurt everyone.
I hurt you.
Please help me.
Tracy is back.
You leave her where she belongs.
I was so fascinated by her.
She was in-your-face.
Oblivious to convention.
Free.
And…
I miss her.
Listen.
Now that Vincent is gone, why not come back?
We could run the show.
Together.
Would you take me back?
Palo?
Shit.
I'll make our "hard times" pasta.
Okay?
I want us to go home to Berlin.
I want to shop for fabrics at the Mauerpark flea market
like we used to.
Then we'll go to our favorite Turkish restaurant.
And then go to Berghain.
I want our old life back.
You can't go back.
But this too shall pass.
I can't go after him.
Not now.
Didn't he go after you?
You're called a racist because of him.
You can't let that slide.
Don't let him take you down. You owe him nothing.
If he sees himself as your father, he'll understand.
Thank you for coming.
Good night. See you soon.
What came over you?
I forgave him for cheating on me all these years.
I did my part.
But on a whim, you renege on your end of the bargain.
I changed my mind.
Victor will never give us his shares
if you don't make him think he'll succeed you.
I'll give him another bone to chew on.
Are you all right?
I hate socializing.
I told you I didn't want to celebrate my birthday.
- You insist on-- - Making you happy?
Why are you hiding the truth from me?
You haven't been well in weeks. I can see it.
Are you sick?
After all I've done for you, you still don't trust me.
Rita!
Can I have a glass of water, please?
Why are you like this with me?
Can't you see I'm worried about you?
You just want me to keel over. But I won't.
Are you immortal now?
Rita.
Mother.
I first realized that I was different through the eyes of others.
The color of my skin.
That disparaging, discriminating look.
A succession of microaggressions that indirectly shape you.
It starts in kindergarten.
They say your skin's dirty.
So you want to be whiter.
Then, in high school,
they'd rather say "colored" than "Black."
Because "Black" is…
scary.
And it's more or less insulting and degrading.
And it goes on,
with questions like,
"Where are you really from?"
Sometimes it's a joke.
Just a joke.
Jokes don't kill.
Except that words hurt.
They hurt and leave deep scars.
I don't endorse anything LEDU's former Artistic Director said.
He is not my father.
He is not my family.
I came to LEDU to change things. To change fashion.
Vincent Ledu…
belongs to the past.
He won't be part of this Maison's future.
But I hope…
you will.