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ANNOUNCER [on microphone]:
Alright, making his way up to the stage,
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00:00:03,338 --> 00:00:04,548
we've got Mike Jack.
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00:00:04,548 --> 00:00:05,840
ANNOUNCER 2:
Mike Jack's in the building.
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ANNOUNCER: Mike's from Canada.
[spectators clamoring]
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NARRATOR:
There is no money on the line,
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no big grand prize or endorsement waiting
on the other side.
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There is only glory to say you did it,
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to know that you and you alone
hold the world record.
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ANNOUNCER [on microphone]:
Let's give Mike a lot of applause, please.
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00:00:25,527 --> 00:00:28,697
This is gonna be
a really, really rough challenge.
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NARRATOR:
For bragging rights alone,
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competitive chili-eating champion
Mike Jack
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will now imbibe, wait for it,
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20 bottles of superhot hot sauce.
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SPECTATORS:
Three, two, one,
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go!
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You got this, Mike, come on, mate.
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[spectators cheering]
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♪ intense music playing ♪
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[spectators cheering]
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NARRATOR: He will suffer through
three minutes of burn between each.
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[Mike coughs]
- You're okay.
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[cheering and applause]
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I think this is the highest
I've ever been
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doing the challenge.
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NARRATOR: He will attempt
this frankly arbitrary challenge.
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Why?
- Because I can.
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[Jamie laughs]
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NARRATOR:
Because... he... can.
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Amen, Mike.
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Kind of crazy, but I respect it.
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SPECTATORS:
Six, five, four, three, two, one.
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[cheering]
[bell rings]
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ANNOUNCER: We have
an official new world record
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with League of Fire
for Scoville Slammers.
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Mike Jack, everybody.
[spectators cheering]
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He is the victor!
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NARRATOR:
Mike Jack's name is now synonymous
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with hot sauce chugging
at its highest level.
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He will be the one
all future chuggers aim to out-chug.
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He is, for now, the chugging GOAT.
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Mike, tell us how it feels
to reach the mountain top.
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[Mike groans]
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♪ dramatic theme music playing ♪
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[pepper crunches]
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[flame sizzles]
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[bubbling]
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[flame sizzling]
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♪ intriguing music playing ♪
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NARRATOR: The cold has put an end
to the pepper growing season,
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but no one is hibernating for winter.
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Without hesitation,
the chili world shifts gears,
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moving fast to cash in
on their superhot haul.
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Here's chili kingmaker Johnny Scoville
to break down the business of heat.
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We keep talking about peppers and money,
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and how if you've got the hottest pepper,
you've got a lottery ticket.
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The spicy food game, it's big business.
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That's why I'm wearin' a tie.
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Most major food brands have
at least one spicy snack,
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and they need pepper powder
to heat it.
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So if your powder is super, super hot,
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it takes a lot less to make
those cheesy puffs extra spicy.
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For instance, a pound
of 7 Pot Primo powder
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will heat a thousand tacos.
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The pepper growers are playin'
the lottery, but if they win,
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they win big.
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Can I lose the tie now or what?
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NARRATOR:
Yes, Johnny, you can lose the tie.
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But maybe not for long,
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because superhot is about to collide
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with corporate America.
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Shortly after the growing season ended,
big business came a-callin'.
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JOHNNY SCOVILLE: Turns out that the CEO
of Church's Chicken,
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his son is a 14-year-old
budding little chilihead,
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how 'bout that?
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But because of that, he's now realized
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that they want to take Church's Chicken
to the next level.
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They-they want--
You know, there's spicy stuff everywhere,
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it's time for something unique.
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NARRATOR: With big business
comes big opportunity,
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and sure enough,
Church's Texas Chicken
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has pulled together
a kind of competition,
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an R&D summit to find the right pepper
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for a brand new super-hot dipping sauce.
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If a company gets behind this,
the next big thing,
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the next hottest thing, you know,
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they can be ahead of the curve,
be ahead of the game,
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and reap profits that they've never seen.
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They've never realized. This is great.
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People are gonna know about us.
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♪ tense violin music playing ♪
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NARRATOR: Church's invited
just a few select growers to the event,
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ones who had very, very hot peppers.
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But as importantly,
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peppers with the kind of mainstream flavor
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America wants for dinner.
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[pepper crunches]
[coughs]
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I remember reading a sauce label
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and thinkin' it has Reaper,
Ghost Pepper, Moruga Scorpion,
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and a jalapeno, what's the point?
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If they're looking for hot,
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they could have just got it done
with the hottest pepper.
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The reason that sauce makers
and-and creators in the spice world
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will use different peppers,
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because you'll get different flavors.
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It'll burn your mouth in different parts,
in different areas,
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and it gives you a complete burn
and a better sense, uh, altogether.
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[flames whoosh]
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I mean, anybody can make something hot.
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Can they make it taste good?
Can they make it have flavor?
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It's gotta have flavor, man.
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If it's just hot,
I'm not so behind it,
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[laughs] you know?
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[whooshing]
[exploding]
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[ding]
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NARRATOR:
When it comes to high-level heat
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and unique flavor,
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the 7 Pot Primo has
a legendary reputation.
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Perhaps that's why Church's reached out
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to Troy Primeaux right away.
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And after a big season
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he's got the firepower to take a shot.
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So we're at Acadiana Cold Storage,
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where I store my 7 Pot Primos.
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This-This place is, is like a,
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a middle point for, for tran--
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Good point. Correct.
TROY PRIMEAUX: Uh, logistics.
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Correct.
TROY: Mostly cold storage.
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As soon as the cold weather comes,
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you gotta do something with your peppers.
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You can, you can dehydrate them,
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you know, if you have
the industrial dehydrators.
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Uh, you can make mash
out of those peppers,
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or you can freeze them.
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But you can't freeze them
in your home refrigerator.
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If you want to produce this
for the public,
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you have to put it in a licensed facility.
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You have to pay a fee
to be inspected every year,
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and then you have to have this space
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to put all these peppers.
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Hey, T, what's goin' on, man?
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Just comin' to pick up some peppers.
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T: Okay, no problem.
TROY: Thanks, man.
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Just point 'em out.
Which one is it you want out?
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NARRATOR: This season,
Troy's expanded his operation
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with new allies and land.
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The result?
This industrial freezer
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in Lafayette,
packed to the brim
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with thousands of pounds of 7 Pot Primos.
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A stockpile of heat,
capable of lighting up dipping sauces
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around the globe.
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Frozen peppers.
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That's 'em.
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Got some heat there, buddy.
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Make me a snow cone out of 'em?
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[both laugh]
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NARRATOR: In the past,
business deals fell apart
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because Troy couldn't meet demand.
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But that's not a problem now.
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Today, he's moving enough frozen pods
out of storage to test sauces
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and load up
with plenty of dry powder
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for the upcoming Church's event.
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TROY: Tell you what,
looks like we're good to go.
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[machine whirs]
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TROY:
Love seein' ya, T,
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but someday I hope to have
my own place, you know?
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It's a good problem to have,
supply and demand.
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Even though you love to be gettin'
your hands dirty in the soil,
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your time's spent best elsewhere.
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Till next time, man.
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I hope I sell a lot of hot sauce
so I can get outta your hair.
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[T laughs]
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♪
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♪ quirky music playing ♪
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[wolf howls]
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[tiger roars]
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NARRATOR: No matter what
you're cooking up with superhot,
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its success hinges
on much more than just
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its flavor and heat.
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Does it bite like an alligator,
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or take you to another stratosphere?
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[UFO whizzes]
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That's right. How do you market it?
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What's the brand that gets people
to buy in?
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I don't wanna spill water.
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Yep, I'm gonna spill water that way.
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Huh.
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I'm actually, uh, doing
a little photo lab here
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to make a seed label.
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One thing I get disappointed
with the new seed vendors,
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they don't tell the history.
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Where did it come from?
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Did it come from Peru?
Did it come from Ohio?
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What's the flavor like,
you know?
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I feel it's a responsibility
to paint a picture with words,
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paint a picture visually.
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NARRATOR: Jimmy Pickles was
the second grower
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to get the call from Church's,
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00:09:17,475 --> 00:09:20,770
and he wasted no time getting
his JP Piranha ready
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00:09:20,770 --> 00:09:22,939
for the bright lights
of corporate America.
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Though he's primarily known
for his rough-around-the-edges charm
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and blue collar work ethic,
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00:09:29,070 --> 00:09:30,488
if it were up to Jimmy,
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00:09:30,488 --> 00:09:33,325
he'd be known as the Mozart of marketing.
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JIMMY PICKLES:
Well, it all depends.
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Uh, this is a tiger jalapeno,
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so I'm-I'm using, uh...
a tiger there,
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00:09:47,005 --> 00:09:50,800
and I'm using a laser thing of my logo.
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And what I'm doing on the left hand side
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will be the more ripe ones,
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and the right hand side will be less ripe.
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00:09:58,183 --> 00:09:59,309
And I'll show you the difference.
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00:09:59,309 --> 00:10:03,396
I'll put on the-- type of ripe,
or partially ripe.
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00:10:04,147 --> 00:10:06,858
And I try to tell a story
with each seed back
215
00:10:06,858 --> 00:10:10,320
and, uh, hypnotize them a little bit
into the pictures
216
00:10:10,320 --> 00:10:12,572
for marketing to get higher sales.
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00:10:12,948 --> 00:10:15,367
It's like, well, I guess, uh,
we're playing with toys.
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00:10:15,367 --> 00:10:17,202
[laughs]
219
00:10:17,577 --> 00:10:20,288
Every little thing here tells a story.
220
00:10:21,498 --> 00:10:26,253
Yeah, this, this was a prop
for, uh, JP Piranha.
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NARRATOR: This silver piranha
took Jimmy days to find online.
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00:10:31,007 --> 00:10:33,176
But I mean, come on, look at those teeth,
223
00:10:33,176 --> 00:10:35,512
look at those eyes, it's perfect.
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00:10:35,971 --> 00:10:38,265
It's that kind of detail
he believes will introduce
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00:10:38,265 --> 00:10:40,600
his prized superhot with a bang
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and make it irresistible
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when the executives see it
for the very first time.
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00:10:44,771 --> 00:10:47,983
For the upcoming release
of the JP Piranha,
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00:10:48,733 --> 00:10:50,777
and I actually had water in here,
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and, uh, I had this suspended,
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00:10:53,947 --> 00:10:55,490
I had a hook in here,
232
00:10:55,490 --> 00:10:56,783
there's a little hole in here,
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and it was jumping up catching
the JP Piranha pepper itself,
234
00:11:01,246 --> 00:11:04,332
so I decided I wanted to step it up.
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00:11:04,332 --> 00:11:07,335
My job is to be a trendsetter,
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00:11:07,669 --> 00:11:09,004
and I'm creating the hype.
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00:11:09,004 --> 00:11:11,381
People were like,
"That's beautiful, we want it."
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NARRATOR:
Making people want it,
239
00:11:16,761 --> 00:11:19,431
that's how you make money
in the business of superhot.
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00:11:19,931 --> 00:11:22,767
You can go for the mainstream,
like fried chicken,
241
00:11:22,767 --> 00:11:26,730
or you can go to market
with something designed to melt faces.
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JOHNNY: So this is where
the crazy stuff happens.
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00:11:28,815 --> 00:11:29,774
[ding]
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00:11:32,903 --> 00:11:33,945
Here's a good example.
245
00:11:34,446 --> 00:11:37,240
Even the, the coffee
we drink here is spicy.
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00:11:38,783 --> 00:11:41,703
NARRATOR: While chili kingmaker
Johnny Scoville is not a grower
247
00:11:41,703 --> 00:11:43,079
looking to create a sauce,
248
00:11:43,455 --> 00:11:45,749
he's in the business of heat.
249
00:11:45,749 --> 00:11:47,292
And this is his office,
250
00:11:47,292 --> 00:11:49,920
the place he comes to dream up
new superhot products
251
00:11:49,920 --> 00:11:51,630
that rewrite the boundaries.
252
00:11:51,630 --> 00:11:54,007
JOHNNY: Now, Blazing Foods is
a company that specializes
253
00:11:54,007 --> 00:11:57,177
in spicy snacks, sauces,
and such.
254
00:11:57,177 --> 00:11:59,721
If the set of Jackass was spice related,
255
00:11:59,721 --> 00:12:01,556
that would be what our office is
during the week.
256
00:12:01,556 --> 00:12:04,601
Food glued.
JOHNNY: Food glue.
257
00:12:04,601 --> 00:12:06,728
Food glued-- food glued.
258
00:12:07,729 --> 00:12:08,688
Here's your Ghost.
259
00:12:10,273 --> 00:12:11,566
And it's gonna be chunky.
260
00:12:12,025 --> 00:12:15,362
NARRATOR: Johnny, his partner David,
and their team
261
00:12:15,362 --> 00:12:17,948
work with pepper powder, pure capsaicin,
262
00:12:17,948 --> 00:12:20,158
and whatever they can get their hands on.
263
00:12:20,158 --> 00:12:24,120
Levels of heat they create
far exceed anything that grows naturally,
264
00:12:24,120 --> 00:12:27,332
perfected by science to go thermonuclear.
265
00:12:27,332 --> 00:12:29,334
Most of the products
you see in the stores
266
00:12:29,751 --> 00:12:32,087
are for real entrance-level people.
267
00:12:32,087 --> 00:12:33,713
If they say it's hot, it's really not.
268
00:12:33,713 --> 00:12:35,590
It may be hot for somebody
who's never eaten anything hot before,
269
00:12:35,590 --> 00:12:37,217
but we're kind of a chilihead company.
270
00:12:37,217 --> 00:12:39,678
It's like the Willy Wonka factory
for spicy stuff.
271
00:12:39,678 --> 00:12:41,763
It is. Every day it's an experiment
of something.
272
00:12:41,763 --> 00:12:44,224
You know, workin' there is, you know,
you're a crash test dummy.
273
00:12:44,224 --> 00:12:45,267
That's all there's to it.
274
00:12:45,267 --> 00:12:47,394
You are. It's just--
you know, R&D is rough there.
275
00:12:48,228 --> 00:12:49,729
Cos Boy, come here a minute,
276
00:12:49,729 --> 00:12:51,982
I want you to try something.
It's not that hot.
277
00:12:51,982 --> 00:12:54,442
COS BOY:
Alright, here we go. [blows]
278
00:12:54,442 --> 00:12:55,694
It's gonna get toasty.
279
00:12:55,694 --> 00:12:56,945
[Johnny coughs]
280
00:12:56,945 --> 00:12:58,196
You bite into it already?
281
00:13:01,032 --> 00:13:03,159
♪ intense music plays ♪
282
00:13:03,159 --> 00:13:05,203
[flames whoosh]
283
00:13:06,705 --> 00:13:08,623
- I'm gonna throw up.
- You gonna throw up?
284
00:13:08,623 --> 00:13:10,333
I'm gonna throw-- It'll be alright.
- Whew.
285
00:13:12,335 --> 00:13:13,837
My nose, my eyes.
286
00:13:13,837 --> 00:13:16,548
[Johnny coughs]
287
00:13:17,966 --> 00:13:18,967
Oh, wow.
288
00:13:19,801 --> 00:13:24,931
So it's about a three--
three grams per minute at 20% pepper.
289
00:13:24,931 --> 00:13:25,765
[Johnny groans]
290
00:13:25,765 --> 00:13:28,018
That's a lot of--
that's a lot of pure pepper.
291
00:13:29,060 --> 00:13:32,314
[Johnny retches]
♪ intense music plays ♪
292
00:13:40,071 --> 00:13:43,909
♪ suspenseful music playing ♪
293
00:13:44,993 --> 00:13:48,079
NARRATOR: Welcome back
to Jimmy Pickles' basement headquarters.
294
00:13:48,580 --> 00:13:51,625
It's where he grew
his monster, the JP Piranha,
295
00:13:51,625 --> 00:13:53,251
under lock and key.
296
00:13:53,251 --> 00:13:56,671
And now it's where he'll sacrifice
his own taste buds
297
00:13:56,671 --> 00:13:58,757
to better understand its potential
298
00:13:58,757 --> 00:14:01,051
before the upcoming
Church's Chicken event.
299
00:14:01,593 --> 00:14:02,761
Alright, good enough?
300
00:14:05,764 --> 00:14:07,265
Hello, hello everybody.
301
00:14:08,558 --> 00:14:09,684
NARRATOR:
It's been well established
302
00:14:09,684 --> 00:14:12,020
that the pepper world
can be very cutthroat,
303
00:14:12,437 --> 00:14:15,065
so Jimmy won't trust anyone else
to taste his pods
304
00:14:15,065 --> 00:14:17,859
as he works to assess
the type of dipping sauce
305
00:14:17,859 --> 00:14:20,445
that best showcases its flavor and burn.
306
00:14:21,279 --> 00:14:25,909
Unfortunately, that means
Jimmy's in for a world of hurt.
307
00:14:25,909 --> 00:14:30,455
So I am-- this is definitely gonna
blow my top for a second here.
308
00:14:31,998 --> 00:14:34,501
So this is what
we're looking at, that much.
309
00:14:34,918 --> 00:14:36,294
No time like the present.
310
00:14:36,294 --> 00:14:37,754
[pepper crunches]
311
00:14:37,754 --> 00:14:38,588
Sweet,
312
00:14:39,839 --> 00:14:42,884
little bit of floralness, instant heat.
313
00:14:42,884 --> 00:14:45,053
I mean, my eyes are red instantly.
314
00:14:45,637 --> 00:14:46,471
[exhales]
315
00:14:49,015 --> 00:14:49,849
Oh.
316
00:14:50,725 --> 00:14:51,685
Tongue's on fire.
317
00:14:52,394 --> 00:14:53,311
[flames crackling]
318
00:14:54,646 --> 00:14:55,772
Ho, ho, ho!
319
00:14:56,189 --> 00:14:57,649
I barely even ate any of it,
320
00:14:59,025 --> 00:15:00,652
and I'm just sweatin' profusely.
321
00:15:02,195 --> 00:15:03,780
[laughing] Man, oh, man.
322
00:15:04,489 --> 00:15:05,865
Man, oh, man. [hiccups]
323
00:15:06,825 --> 00:15:07,993
Here comes the hiccups.
324
00:15:07,993 --> 00:15:10,203
[hiccups]
325
00:15:10,203 --> 00:15:11,037
[clears throat]
326
00:15:13,790 --> 00:15:16,877
My tongue is on massive... massive fire.
327
00:15:17,294 --> 00:15:18,378
Oh, yeah, I'm in pain.
328
00:15:18,795 --> 00:15:19,588
[hiccups]
329
00:15:19,588 --> 00:15:22,799
Oh, enjoying my pain.
330
00:15:23,425 --> 00:15:24,968
[hiccups] Woo.
331
00:15:26,177 --> 00:15:29,347
NARRATOR: While Jimmy recovers
from his pepper's impressive bite,
332
00:15:29,347 --> 00:15:32,142
Troy Primeaux is taking
a more conventional approach
333
00:15:32,142 --> 00:15:33,351
to sauce development,
334
00:15:33,351 --> 00:15:35,687
firing up the stove instead of his mouth.
335
00:15:35,687 --> 00:15:37,814
TROY:
I'm pulling up the, the recipe
336
00:15:37,814 --> 00:15:41,026
which is, um, gonna have 7 Pot Primo
337
00:15:41,026 --> 00:15:45,363
with, uh, with oranges and basil
and all kind of good stuff.
338
00:15:46,406 --> 00:15:48,116
I'm just gonna weigh out these Primos.
339
00:15:48,116 --> 00:15:49,701
'Cause I don't think we need much.
340
00:15:49,993 --> 00:15:51,453
Oh, I might need more than I think.
341
00:15:52,037 --> 00:15:53,872
We can go grab a couple.
- Are you sure that's right?
342
00:15:53,872 --> 00:15:55,832
Yeah, it's right,
that's right, that's right.
343
00:15:55,832 --> 00:15:56,666
Nice work.
344
00:15:56,666 --> 00:15:58,460
[laughs]
345
00:15:58,460 --> 00:16:00,128
KARA PRIMEAUX:
Friday morning fun.
346
00:16:00,128 --> 00:16:01,379
Okay, yeah, I think it's right.
347
00:16:02,714 --> 00:16:03,715
Alright.
348
00:16:06,051 --> 00:16:07,719
NARRATOR:
With 7 Pots from storage,
349
00:16:07,719 --> 00:16:11,056
he and his wife Kara are toying
with a variety of concoctions
350
00:16:11,056 --> 00:16:13,058
to figure out how best to showcase
351
00:16:13,058 --> 00:16:15,060
the Primo's mainstream potential.
352
00:16:15,477 --> 00:16:17,687
Do you need this
to blend with the vinegar?
353
00:16:18,188 --> 00:16:19,064
Nah, that's cool.
354
00:16:19,064 --> 00:16:21,358
You have the--
we have some though to-to blend?
355
00:16:21,358 --> 00:16:23,026
Oh, you're right, you're right,
you're right, right.
356
00:16:23,026 --> 00:16:23,944
Pour it in there, babe.
357
00:16:23,944 --> 00:16:25,904
I'm sorry, I'm talkin', I'm not thinkin'.
358
00:16:26,238 --> 00:16:28,240
Kara is the halo, and I'm the horns.
359
00:16:28,240 --> 00:16:31,493
She's always gonna be rooted
in reality more than I am.
360
00:16:32,202 --> 00:16:35,247
And that's a good thing,
'cause I'm totally like, dreamer,
361
00:16:35,580 --> 00:16:36,998
I'm a scatterbrain.
362
00:16:37,415 --> 00:16:38,833
She keeps me grounded.
363
00:16:39,751 --> 00:16:43,088
Drives me nuts sometimes,
we drive each other nuts,
364
00:16:43,630 --> 00:16:46,216
but she's the yin to my yang.
365
00:16:46,216 --> 00:16:48,802
It's like you and I, side by side,
366
00:16:49,344 --> 00:16:52,430
and you've got these
feathered angel wings on
367
00:16:52,430 --> 00:16:53,807
with the wire halo,
368
00:16:54,516 --> 00:16:56,476
and then, then I've got
the, you know,
369
00:16:56,476 --> 00:16:58,478
the red plastic devil horns.
370
00:16:58,478 --> 00:17:00,272
KARA: Mm-hmm.
- You know, and a pitchfork.
371
00:17:00,272 --> 00:17:01,815
I'm all over the place with my ideas.
372
00:17:01,815 --> 00:17:03,984
I'd like to come out with the Primo Army.
373
00:17:03,984 --> 00:17:06,653
I've been thinkin' about a website revamp.
374
00:17:07,070 --> 00:17:09,030
A YouTubes channel.
375
00:17:09,030 --> 00:17:11,032
But she hones me back in.
376
00:17:11,032 --> 00:17:13,243
It would be--
- How would it translate it to a bottle?
377
00:17:13,243 --> 00:17:15,787
She looks at what's happening now.
378
00:17:15,787 --> 00:17:19,124
What could you be using
your time for more effectively?
379
00:17:19,124 --> 00:17:23,295
Oh, I think using a calendar,
and, like, setting goals,
380
00:17:23,295 --> 00:17:27,007
saying, like, in three months I want to,
like, have the website revamped,
381
00:17:27,007 --> 00:17:30,677
and, like, in the six months,
this is my six-month goal and--
382
00:17:30,677 --> 00:17:32,095
We're not made the same.
383
00:17:32,095 --> 00:17:34,139
That's a great idea,
but how are you gonna do it?
384
00:17:34,139 --> 00:17:35,599
Right, right, right, right, right.
385
00:17:35,599 --> 00:17:37,183
She's kind of brass tacks--
- They're practical.
386
00:17:37,183 --> 00:17:38,268
TROY:
Yeah.
387
00:17:38,268 --> 00:17:39,519
You know,
we're different, you know?
388
00:17:39,519 --> 00:17:41,313
- Personalities are different.
- Those kind of personalities
389
00:17:41,313 --> 00:17:42,772
are different.
- They're complimentary, I think.
390
00:17:43,023 --> 00:17:45,817
TROY: She's got a palate
that is unbelievable.
391
00:17:45,817 --> 00:17:47,819
She, she invented our pepper jellies,
392
00:17:47,819 --> 00:17:49,362
she invented our Primonition.
393
00:17:50,071 --> 00:17:52,115
Guess what? We started sellin' it.
394
00:17:52,949 --> 00:17:53,909
People loved it.
395
00:17:54,284 --> 00:17:57,454
NARRATOR: Finding the right balance
of heat and flavor
396
00:17:57,454 --> 00:17:59,372
is essential for wide appeal.
397
00:17:59,706 --> 00:18:01,833
And while Troy knows the heat,
398
00:18:01,833 --> 00:18:05,337
Kara's lower threshold could be the key
to threading that needle.
399
00:18:05,754 --> 00:18:06,671
KARA:
Oh, those are good.
400
00:18:06,671 --> 00:18:07,923
TROY:
They're, they're way--
401
00:18:07,923 --> 00:18:09,758
- Yeah--
- It only needs to be like five seconds.
402
00:18:10,175 --> 00:18:14,679
For me, it's probably easier
to have Kara make a sauce,
403
00:18:14,679 --> 00:18:15,680
and I can make it hotter.
404
00:18:15,680 --> 00:18:19,142
It's easier to make
a tasty sauce hotter
405
00:18:19,517 --> 00:18:22,270
than make a really hot sauce taste good.
406
00:18:22,270 --> 00:18:24,731
KARA:
I'ma taste it, see how hot it is.
407
00:18:25,690 --> 00:18:27,525
Troy, that's so hot. Oh, my God.
408
00:18:27,525 --> 00:18:29,444
- Let me taste.
- I don't know if it was that hot before.
409
00:18:35,867 --> 00:18:37,994
It's good. It's freakin' hot.
[Kara laughs]
410
00:18:38,328 --> 00:18:39,162
KARA:
I told you.
411
00:18:39,162 --> 00:18:40,080
It's good.
412
00:18:41,206 --> 00:18:42,916
Might have to scale back on the peppers.
413
00:18:42,916 --> 00:18:45,085
Just a little.
[Troy laughs]
414
00:18:45,085 --> 00:18:47,420
♪ playful music playing ♪
415
00:18:53,009 --> 00:18:55,512
NARRATOR: While Troy
and Jimmy toy with their superhots
416
00:18:55,512 --> 00:18:58,014
in anticipation of this
unique opportunity,
417
00:18:58,515 --> 00:19:01,893
Johnny Scoville likes to toy
with the unsuspecting public.
418
00:19:02,394 --> 00:19:04,563
To gauge how ordinary folks respond
419
00:19:04,563 --> 00:19:06,314
to the spicy cooks up at work,
420
00:19:06,314 --> 00:19:09,192
Johnny brings the heat to the streets.
421
00:19:09,192 --> 00:19:11,611
I never go anywhere without this.
422
00:19:12,320 --> 00:19:14,698
And this is the Tube of Terror.
423
00:19:14,698 --> 00:19:15,991
This is actually, uh, you know,
424
00:19:15,991 --> 00:19:17,993
it's funny looking back
on my kind of history
425
00:19:17,993 --> 00:19:19,744
and my, my career doing this,
426
00:19:19,744 --> 00:19:22,330
this has been instrumental
in getting my name out there.
427
00:19:23,707 --> 00:19:26,376
You like spicy food?
Do you like spicy food?
428
00:19:26,376 --> 00:19:28,128
Who likes spicy food?
I got somethin' for you.
429
00:19:28,545 --> 00:19:30,005
You wanna be in a YouTube video?
430
00:19:30,797 --> 00:19:34,509
On it are about six or seven
of the hottest peppers on the planet.
431
00:19:34,926 --> 00:19:37,596
Um, but to make it worse, we sprinkled
432
00:19:37,596 --> 00:19:40,432
a little 13 million-Scoville
pure crystals on it.
433
00:19:40,432 --> 00:19:41,266
Thank you.
434
00:19:41,266 --> 00:19:43,435
Um, and they're just stupid hot,
they're surreal.
435
00:19:43,435 --> 00:19:46,313
If you want to hallucinate,
eat a whole tube of this and you will.
436
00:19:47,147 --> 00:19:48,356
Wanna be in a YouTube video?
437
00:19:48,356 --> 00:19:49,357
Do you really?
438
00:19:49,357 --> 00:19:51,151
Man, I'm gonna put you in a YouTube video.
439
00:19:52,319 --> 00:19:54,487
They're just peanuts,
but they're really hot.
440
00:19:54,487 --> 00:19:56,531
This is the hottest peanut in the world.
441
00:19:57,657 --> 00:19:59,159
But listen, it won't hurt ya.
442
00:20:00,452 --> 00:20:04,080
It's become way more legendary than me.
It's got a life of its own.
443
00:20:04,080 --> 00:20:06,166
It's really recognized
as one of the gnarliest,
444
00:20:06,166 --> 00:20:08,209
hardest chili challenges that exist.
445
00:20:08,209 --> 00:20:09,961
I'm Johnny Scoville, I'm with Chris.
446
00:20:09,961 --> 00:20:11,671
How you doin', big man?
- Good, I'm good.
447
00:20:11,671 --> 00:20:13,506
Alright, so here we go,
I'm just gonna let you have one.
448
00:20:13,506 --> 00:20:14,507
Here, I'll eat one with ya.
449
00:20:23,266 --> 00:20:24,434
Oh, Lord.
450
00:20:24,434 --> 00:20:25,518
JOHNNY:
Is it hot already?
451
00:20:25,518 --> 00:20:26,895
Yeah.
JOHNNY: No, is it really already?
452
00:20:26,895 --> 00:20:28,063
- It's warm.
- Alright.
453
00:20:28,063 --> 00:20:29,648
- Ooh.
- It's gonna get hotter.
454
00:20:29,648 --> 00:20:31,566
Good. Oh, my God. Okay.
455
00:20:31,566 --> 00:20:32,776
JOHNNY: Is it warm?
- Mm-hmm.
456
00:20:33,360 --> 00:20:34,736
Alright, now where's
the burn happening,
457
00:20:34,736 --> 00:20:36,947
in your throat, the sides of your mouth?
- Back of my throat.
458
00:20:36,947 --> 00:20:38,031
JOHNNY: Alright.
- And the sides now.
459
00:20:38,031 --> 00:20:40,283
You're gonna start--
your eyes are gonna get glassy.
460
00:20:40,992 --> 00:20:42,369
I wasn't s--
Are-are-are you drivin'?
461
00:20:42,369 --> 00:20:43,245
No.
JOHNNY: Good.
462
00:20:44,079 --> 00:20:44,996
What the [bleep].
463
00:20:46,539 --> 00:20:47,666
- Just a peanut.
- Oh, God.
464
00:20:47,666 --> 00:20:48,541
Just a peanut.
465
00:20:48,917 --> 00:20:50,335
Is it warm? You gettin'--
Is it gettin' hot?
466
00:20:50,669 --> 00:20:52,546
Yeah. Whew!
467
00:20:54,130 --> 00:20:55,298
- Gonna be alright?
- Yeah.
468
00:20:55,840 --> 00:20:56,758
I'm good. Whew.
469
00:20:56,758 --> 00:20:58,802
Here's the great thing,
here's the cool thing about this.
470
00:20:58,802 --> 00:21:01,221
I promise you, if you live
to be 7,000 years old,
471
00:21:01,221 --> 00:21:02,097
you won't--
- Uh-huh.
472
00:21:02,097 --> 00:21:03,974
You will never forget this day,
I promise you.
473
00:21:05,725 --> 00:21:08,144
I'm Johnny Scoville, that was Chris.
474
00:21:08,144 --> 00:21:09,604
This is Chase the Heat.
475
00:21:12,857 --> 00:21:16,027
♪ calm music playing ♪
476
00:21:16,027 --> 00:21:18,154
NARRATOR:
Pennsylvania looks picturesque.
477
00:21:18,154 --> 00:21:20,115
It appears peaceful and quiet.
478
00:21:22,033 --> 00:21:25,370
But there is no telling
what lurks behind closed doors
479
00:21:25,370 --> 00:21:26,788
hiding in the shadows.
480
00:21:27,414 --> 00:21:33,295
[heavy breathing]
481
00:21:35,380 --> 00:21:36,840
Like Jimmy Pickles,
482
00:21:36,840 --> 00:21:39,301
looking like Walter White
strapped to the gas mask
483
00:21:39,301 --> 00:21:41,761
to withstand the Piranha's toxic fumes,
484
00:21:41,761 --> 00:21:45,265
as he processes pods
for the upcoming Church's Chicken event.
485
00:21:45,765 --> 00:21:49,895
The reason I put on the gas mask
and gloves and goggles,
486
00:21:49,895 --> 00:21:52,564
well, one, I care about my life,
487
00:21:52,564 --> 00:21:55,901
because that powder is just-just,
it's potent.
488
00:21:55,901 --> 00:21:57,736
It's like almost a chemical burn.
489
00:22:06,286 --> 00:22:09,247
Sure we love it, the flavor,
the chasin' the heat
490
00:22:09,247 --> 00:22:10,665
and all that other fun stuff,
491
00:22:11,041 --> 00:22:13,585
but it's not fun
when your eyes are watering
492
00:22:13,585 --> 00:22:16,213
for two days straight
and you're walkin' into a wall.
493
00:22:16,213 --> 00:22:18,006
Uh, you gotta take precaution.
494
00:22:18,006 --> 00:22:21,259
It's-It's not for the faint
of heart, the superhots.
495
00:22:22,177 --> 00:22:23,929
NARRATOR:
This is the very first time
496
00:22:23,929 --> 00:22:25,805
he'll be in front of a major buyer,
497
00:22:26,348 --> 00:22:28,892
so he's creating
the freshest powder he can
498
00:22:28,892 --> 00:22:29,851
for his offering.
499
00:22:30,393 --> 00:22:32,938
JIMMY:
People often ask if I'm a sauce maker.
500
00:22:32,938 --> 00:22:36,566
Actually, I got into
the business to-to make sauces
501
00:22:36,900 --> 00:22:40,528
and as I crunched numbers
and tried to hire co-packers,
502
00:22:41,238 --> 00:22:45,283
the profit margins are not that-that great
for independent sauce makers,
503
00:22:45,283 --> 00:22:50,455
but if you-you gear to a corporation
like this, absolutely.
504
00:22:50,455 --> 00:22:52,249
NARRATOR: For a man
who keeps to himself,
505
00:22:52,249 --> 00:22:53,875
this could be his opportunity
506
00:22:53,875 --> 00:22:56,378
to step out of the shadows
and into the light,
507
00:22:56,378 --> 00:22:59,548
onto the big stage,
where everybody will throw flowers
508
00:22:59,548 --> 00:23:00,799
and adore him.
509
00:23:01,383 --> 00:23:05,595
This could be the opportunity
that changes his life.
510
00:23:05,595 --> 00:23:08,265
JIMMY: I'm being very protective
of the JP Piranha.
511
00:23:08,265 --> 00:23:09,975
I'm not givin' it to anybody
512
00:23:09,975 --> 00:23:12,519
until it's out for the general public.
513
00:23:12,519 --> 00:23:14,312
If it is the world's hottest,
514
00:23:14,312 --> 00:23:16,022
somebody could take their seeds,
515
00:23:16,022 --> 00:23:19,401
take the fortune and the glory,
and it was my work.
516
00:23:20,777 --> 00:23:23,280
♪ suspenseful music playing ♪
517
00:23:23,280 --> 00:23:25,740
NARRATOR:
Church's Texas Chicken Sauce-Off
518
00:23:25,740 --> 00:23:27,492
is scheduled for this weekend,
519
00:23:28,159 --> 00:23:30,829
but Troy Primeaux's already on the ground.
520
00:23:30,829 --> 00:23:34,749
He's arrived a few days early,
not taking any chances,
521
00:23:34,749 --> 00:23:37,669
getting his ducks in a row
before the big day.
522
00:23:37,669 --> 00:23:39,629
TROY:
At first, it was Popeye's.
523
00:23:39,629 --> 00:23:43,425
Those guys approached me,
and it was all on me to do it.
524
00:23:43,425 --> 00:23:46,887
And I-I just couldn't--
I mean, I couldn't get the help.
525
00:23:46,887 --> 00:23:50,432
I couldn't get the people
to pick the plant-- uh, the-the pods.
526
00:23:50,807 --> 00:23:53,476
I couldn't get the equipment.
527
00:23:53,476 --> 00:23:57,188
Um... it just wasn't the right time.
528
00:23:57,188 --> 00:23:58,481
But as far as Church's,
529
00:23:58,815 --> 00:24:01,234
I don't know, I don't know a lot
about what's goin' on.
530
00:24:01,234 --> 00:24:04,112
I do know that it involves
a dipping sauce.
531
00:24:04,446 --> 00:24:07,699
And I thought, because Kara's comin',
532
00:24:08,074 --> 00:24:09,701
you know, let's do a jelly base.
533
00:24:09,701 --> 00:24:11,536
We did some tests at the house,
534
00:24:11,536 --> 00:24:14,205
and, uh, we went and bought
some Church's Chicken, [chuckles]
535
00:24:14,205 --> 00:24:16,458
dipped it and did it, and it worked out.
536
00:24:16,458 --> 00:24:18,043
And I think, you know,
with the, um,
537
00:24:19,044 --> 00:24:21,379
the seasoning that's already
on the chicken,
538
00:24:21,671 --> 00:24:24,883
the sweet will compliment
the salt, the salty sweet.
539
00:24:24,883 --> 00:24:28,178
It pairs well with,
with the, um, the tenders.
540
00:24:28,595 --> 00:24:32,557
I mean, it's got big possibilities,
huge possibilities,
541
00:24:32,557 --> 00:24:34,768
I mean, life-changing possibilities.
542
00:24:46,154 --> 00:24:50,325
We flew in a bunch
of 7 Pot Primo mash and powders.
543
00:24:50,992 --> 00:24:56,331
Um, could you imagine
if this-- that stuff busted, you know?
544
00:24:56,331 --> 00:24:59,292
Like two pounds of it in-in your suitcase.
545
00:24:59,292 --> 00:25:01,086
You'd be on-- you'd be on the news.
546
00:25:01,086 --> 00:25:02,671
And then this stuff.
547
00:25:07,050 --> 00:25:07,884
[sniffs]
548
00:25:07,884 --> 00:25:09,010
I wish you could smell it.
549
00:25:09,594 --> 00:25:11,805
These are Sansho peppercorns,
550
00:25:11,805 --> 00:25:13,974
and it makes your taste buds tingle.
551
00:25:14,933 --> 00:25:15,850
Electric.
552
00:25:18,770 --> 00:25:24,484
If a company has the courage
to get behind an ultra-hot,
553
00:25:28,154 --> 00:25:29,030
it's huge.
554
00:25:30,991 --> 00:25:34,661
It is definitely a big thing
for me to be here,
555
00:25:34,661 --> 00:25:36,955
for my family and I to be here
556
00:25:36,955 --> 00:25:39,374
to be participating in this.
557
00:25:44,504 --> 00:25:47,549
NARRATOR: When Church's Chicken looked
into superhot creators,
558
00:25:47,549 --> 00:25:50,302
Troy Primeaux and Jimmy Pickles
had the industry credit
559
00:25:50,302 --> 00:25:53,388
immediately worthy of an invite
to the R&D summit.
560
00:25:54,014 --> 00:25:57,309
But the third and final grower
required some research.
561
00:25:57,726 --> 00:25:59,769
Some were too bitter
for commercial appeal,
562
00:26:00,103 --> 00:26:01,563
others weren't quite hot enough.
563
00:26:02,105 --> 00:26:04,274
But there was one other superhot,
564
00:26:04,649 --> 00:26:09,654
one that Johnny Scoville
had reviewed as sweet, flavorful,
565
00:26:09,654 --> 00:26:12,115
and on the cusp of the hottest there is.
566
00:26:13,617 --> 00:26:15,410
The Orange Gusher.
567
00:26:15,827 --> 00:26:18,914
Bobby McFadden's creation
delivered a citrusy flavor
568
00:26:18,914 --> 00:26:22,709
and high-level heat that could be
the glass slipper.
569
00:26:23,168 --> 00:26:27,797
Listen, I started out
as a guy just growing peppers
570
00:26:27,797 --> 00:26:30,091
and covering what I was doing
and sharing that
571
00:26:30,091 --> 00:26:32,761
and teaching people to grow, I love that.
572
00:26:32,761 --> 00:26:37,307
But if I can do something with this
that I can live off of,
573
00:26:37,682 --> 00:26:39,434
that is definitely a dream of mine.
574
00:26:39,434 --> 00:26:41,269
If-if somebody, like a large company,
575
00:26:41,269 --> 00:26:44,064
wanted to pick up your-your pepper
and go international with it,
576
00:26:44,064 --> 00:26:45,482
that would be a massive deal.
577
00:26:45,857 --> 00:26:48,735
NARRATOR: Though Bobby is
a prolific grower of superhots,
578
00:26:48,735 --> 00:26:52,447
his pepper partner, Aurea,
is his hot sauce secret weapon.
579
00:26:53,198 --> 00:26:56,201
Seriously, this lady knows hot sauce.
580
00:26:56,493 --> 00:26:58,370
He immediately called her
to come along
581
00:26:58,370 --> 00:27:01,081
on this potentially
career-defining adventure.
582
00:27:08,547 --> 00:27:13,009
I get a call from Bobby,
and he said, "I-I have a pepper.
583
00:27:13,468 --> 00:27:16,179
"I have no experience
with, um, you know,
584
00:27:16,179 --> 00:27:17,847
making a dipping sauce."
585
00:27:17,847 --> 00:27:21,309
So immediately my mind went racing,
and I'm like,
586
00:27:21,309 --> 00:27:23,186
"So we're making a dipping sauce,
587
00:27:23,186 --> 00:27:26,231
you and I together,
for Church's Chicken?"
588
00:27:26,731 --> 00:27:29,067
And he was like, "Yeah."
589
00:27:30,193 --> 00:27:32,445
He said, "We'll come up with a recipe."
590
00:27:32,445 --> 00:27:33,947
He just said it so casually.
591
00:27:33,947 --> 00:27:37,409
He's always the chill one
in-in-in our, in our friendship,
592
00:27:38,034 --> 00:27:39,286
and so I started panicking.
593
00:27:40,537 --> 00:27:43,248
NARRATOR: The pepper world
is undeniably cutthroat,
594
00:27:43,248 --> 00:27:45,709
but there's also a unique camaraderie,
595
00:27:45,709 --> 00:27:47,502
a bond that pepperheads share.
596
00:27:48,378 --> 00:27:51,006
Though Troy, Bobby, and Aurea
are in direct competition
597
00:27:51,006 --> 00:27:52,591
for Church's business,
598
00:27:52,591 --> 00:27:55,260
Troy was happy to offer
some advice to the newcomers
599
00:27:55,260 --> 00:27:57,554
before the event over a little lunch.
600
00:27:57,554 --> 00:27:59,472
TROY:
Thank you, dear, appreciate it.
601
00:27:59,472 --> 00:28:01,808
AUREA DE GUZMAN: You don't hit a home run
if you don't swing.
602
00:28:01,808 --> 00:28:02,726
That's why we're all here.
603
00:28:02,726 --> 00:28:04,811
I was, I was just thinkin'
about that, too.
604
00:28:04,811 --> 00:28:06,521
You know, my buddy was sayin', you know,
605
00:28:06,521 --> 00:28:09,065
if you don't put your foot forward,
606
00:28:09,441 --> 00:28:13,028
even in hard times,
or as crazy as the world is,
607
00:28:13,028 --> 00:28:17,741
if you don't put a foot forward
and seize an opportunity,
608
00:28:17,741 --> 00:28:20,702
it's the people that do that
that end up...
609
00:28:20,702 --> 00:28:22,454
AUREA: Mm-hmm.
- ...on top,
610
00:28:22,454 --> 00:28:25,123
or at least in a right--
in a good situation, you know,
611
00:28:25,123 --> 00:28:26,791
for the business.
AUREA: Yeah.
612
00:28:26,791 --> 00:28:27,709
They're the future.
613
00:28:27,709 --> 00:28:29,461
They-They're kinda like where I was
614
00:28:29,461 --> 00:28:31,588
when I started the 7 Pot Primo,
615
00:28:32,005 --> 00:28:33,965
and I can see myself in them.
616
00:28:36,509 --> 00:28:40,263
I want them-- I want--
I want to foster that imagination,
617
00:28:40,263 --> 00:28:42,432
I want them to keep pushin' the envelope.
618
00:28:42,432 --> 00:28:43,642
I want them
619
00:28:44,476 --> 00:28:47,562
to-to-to follow my lead
620
00:28:47,854 --> 00:28:49,814
and-and follow their dreams.
621
00:28:50,649 --> 00:28:52,651
The world is their oyster, you know?
622
00:28:53,401 --> 00:28:56,571
NARRATOR: Troy knows
this could be a last big swing
623
00:28:56,571 --> 00:28:57,614
for the 7 Pot,
624
00:28:57,614 --> 00:28:59,824
while Bobby's just
stepping up to the plate.
625
00:28:59,824 --> 00:29:02,744
But both the veteran
and the rookie know
626
00:29:02,744 --> 00:29:06,039
that a home run here could
change absolutely everything.
627
00:29:06,039 --> 00:29:08,583
It's a great honor, it's still surreal,
628
00:29:09,626 --> 00:29:12,295
but if I kind of think about it too much,
629
00:29:12,295 --> 00:29:13,755
I will cheese up.
BOBBY MCFADDEN/AUREA: Yeah.
630
00:29:13,755 --> 00:29:17,008
What-- Like, how can you even explain
the situation, you know?
631
00:29:17,008 --> 00:29:18,885
Like, you're being thrown into this
632
00:29:19,594 --> 00:29:21,388
once-in-a-lifetime opportunity
633
00:29:21,388 --> 00:29:23,598
t-to actually take control of your future,
634
00:29:23,598 --> 00:29:25,308
maybe be successful, you know,
635
00:29:25,892 --> 00:29:27,727
and it's just mind blowing.
636
00:29:27,727 --> 00:29:30,230
You know, we're here,
it's an opportunity.
637
00:29:31,231 --> 00:29:32,065
[Troy sighs]
638
00:29:32,065 --> 00:29:34,568
Just it-it could-- life changing,
639
00:29:35,026 --> 00:29:35,986
you know?
- Yep.
640
00:29:35,986 --> 00:29:37,445
It's kinda like eatin'
a pepper, right?
641
00:29:37,445 --> 00:29:38,280
AUREA:
Yeah.
642
00:29:38,280 --> 00:29:39,906
You're gettin' on a rollercoaster
643
00:29:40,490 --> 00:29:43,076
and it's going to the top,
it's gonna go no matter what,
644
00:29:43,076 --> 00:29:44,578
and they're not-- it's not gonna stop,
645
00:29:44,578 --> 00:29:46,871
so you might as well enjoy the ride.
646
00:29:46,871 --> 00:29:48,665
Just buckle up.
TROY: Yeah, buckle up.
647
00:29:48,665 --> 00:29:49,749
Buckle up.
TROY: Buckle up.
648
00:29:54,379 --> 00:29:56,423
NARRATOR: As Troy,
Bobby, and Aurea buckle up
649
00:29:56,423 --> 00:29:57,465
for the ride ahead,
650
00:29:58,383 --> 00:30:01,177
the road suddenly gets
a whole lot bumpier
651
00:30:01,177 --> 00:30:02,178
for Johnny Scoville.
652
00:30:02,178 --> 00:30:03,847
♪ suspenseful music playing ♪
653
00:30:03,847 --> 00:30:06,766
Every single comment is just shady.
654
00:30:07,684 --> 00:30:11,396
NARRATOR: As night falls,
dark news sweeps across the chili world.
655
00:30:11,396 --> 00:30:13,189
An online wave of chatter
656
00:30:13,189 --> 00:30:17,360
making controversial allegations
that cannot be ignored.
657
00:30:17,986 --> 00:30:20,864
JOHNNY: Right now, my phone's blowing up
from so many people,
658
00:30:20,864 --> 00:30:22,991
from people that don't
even know each other.
659
00:30:23,909 --> 00:30:25,493
You know, "You heard?" "Have you heard?"
660
00:30:25,493 --> 00:30:26,786
"What's going on with this?"
661
00:30:26,786 --> 00:30:28,204
[chat bubbles popping]
662
00:30:29,164 --> 00:30:31,625
I don't even know enough to even respond,
so I'm just kinda keep--
663
00:30:31,625 --> 00:30:33,585
I'm sayin' I'm doing some homework,
I'm looking into it.
664
00:30:33,585 --> 00:30:36,463
But the problem is,
people think that I know everything,
665
00:30:36,463 --> 00:30:37,297
and I don't.
666
00:30:37,297 --> 00:30:41,718
I keep my-- I keep my nose down,
and I avoid this sort of crap.
667
00:30:42,177 --> 00:30:43,470
It makes me angry.
668
00:30:43,470 --> 00:30:44,471
I mean, really--
669
00:30:45,263 --> 00:30:46,932
[chat bubbles popping]
670
00:30:46,932 --> 00:30:48,099
Really makes me angry.
671
00:30:48,433 --> 00:30:49,434
It's toxic.
672
00:30:49,434 --> 00:30:52,479
It'd be so much better if this was
in somebody's inbox privately,
673
00:30:52,479 --> 00:30:54,981
but there's-- this is all over
the internet right now,
674
00:30:55,482 --> 00:30:59,778
that potentially Jimmy's not
the creator of the JP Piranha.
675
00:31:00,445 --> 00:31:01,863
[chat bubbles popping]
676
00:31:01,863 --> 00:31:04,574
NARRATOR: Johnny has helped
his longtime friend, Jimmy Pickles,
677
00:31:04,574 --> 00:31:06,159
at every step of the way,
678
00:31:06,409 --> 00:31:09,120
even promoting his superhot
repeatedly online.
679
00:31:09,454 --> 00:31:13,458
Even the slimmest possibility
that Jimmy is not the Piranha's creator
680
00:31:13,458 --> 00:31:15,335
has Johnny spinning out.
681
00:31:15,335 --> 00:31:18,463
Everybody would then challenge
everything Johnny has to say
682
00:31:18,463 --> 00:31:19,839
for the rest of time.
683
00:31:20,173 --> 00:31:21,258
Here's my issue,
684
00:31:21,591 --> 00:31:23,552
here I am lookin' to jump into this
685
00:31:23,552 --> 00:31:25,804
and really promote this pepper, alright?
686
00:31:25,804 --> 00:31:28,431
Really pu-- I'm co-signing on this,
do you understand that?
687
00:31:28,431 --> 00:31:30,183
I'm co-signing, my name's on that.
688
00:31:30,725 --> 00:31:32,852
I've got a pretty good reputation
in the chili world.
689
00:31:32,852 --> 00:31:34,646
You know, you can do it right
a million times in a row,
690
00:31:34,646 --> 00:31:35,981
and no one remembers.
691
00:31:35,981 --> 00:31:38,316
Do it wrong once and see what happens.
692
00:31:38,316 --> 00:31:39,693
I'm not willing to do it wrong once
693
00:31:39,693 --> 00:31:43,113
on a pepper that has funky origins,
I'm just not.
694
00:31:43,113 --> 00:31:46,741
I'm not lookin' to hang him,
I'm not look-- I need answers.
695
00:31:47,200 --> 00:31:49,411
I need to hear
what he's got to say about this.
696
00:31:50,912 --> 00:31:53,373
I don't know what the truth is,
and that's the problem.
697
00:31:53,373 --> 00:31:55,959
But the whole thing stinks,
it smells very bad.
698
00:31:55,959 --> 00:31:59,045
♪ intense music playing ♪
699
00:32:01,631 --> 00:32:02,507
It sucks.
700
00:32:03,008 --> 00:32:04,342
[flames crackling]
701
00:32:04,342 --> 00:32:08,471
♪ dramatic theme music playing ♪
702
00:32:22,319 --> 00:32:26,406
♪
703
00:32:26,406 --> 00:32:28,033
♪ music stops ♪
704
00:32:32,454 --> 00:32:34,456
[whistling]