1 00:00:14,994 --> 00:00:16,537 [narrator] Absolute power. 2 00:00:19,540 --> 00:00:21,876 Come on. You know you want it. 3 00:00:23,127 --> 00:00:25,129 You just don't know how to get it. 4 00:00:25,713 --> 00:00:26,672 But I do. 5 00:00:27,631 --> 00:00:29,216 There's a playbook. 6 00:00:29,842 --> 00:00:33,095 A series of tactics that history's most infamous tyrants used 7 00:00:33,179 --> 00:00:35,389 to achieve unimaginable power. 8 00:00:36,348 --> 00:00:39,310 Each in his own unique way. 9 00:00:39,393 --> 00:00:40,978 [theme music plays] 10 00:00:53,783 --> 00:00:56,243 Now, there is one small catch. 11 00:00:57,828 --> 00:01:00,998 This path does involve making some unpleasant choices. 12 00:01:02,416 --> 00:01:04,460 But nobody said ruling was easy. 13 00:01:06,545 --> 00:01:07,505 Care to look inside? 14 00:01:07,588 --> 00:01:09,090 -[Hitler] Sieg! -[crowd] Heil! 15 00:01:14,303 --> 00:01:18,015 [narrator] When I say the word "tyrant," what comes to mind? 16 00:01:18,099 --> 00:01:19,975 [margin bell dings] 17 00:01:20,059 --> 00:01:21,519 No. Too simple. 18 00:01:21,602 --> 00:01:23,312 [crowd cheering] 19 00:01:23,395 --> 00:01:26,398 [narrator] Tyranny is government for people who want results. 20 00:01:28,734 --> 00:01:31,612 When you look at human history, freedom is not the norm. 21 00:01:31,695 --> 00:01:33,447 We love being ruled. 22 00:01:33,531 --> 00:01:35,533 [crowd cheering] 23 00:01:36,408 --> 00:01:41,205 When you're living in a difficult time, there's an appeal to someone who comes up, 24 00:01:41,288 --> 00:01:45,751 finds their moment, and says, "I alone can fix it all." 25 00:01:46,377 --> 00:01:49,880 [narrator] History's most successful tyrants do just that, 26 00:01:49,964 --> 00:01:53,300 transforming their societies from top to bottom. 27 00:01:53,968 --> 00:01:56,220 By following their path step by step, 28 00:01:56,303 --> 00:01:57,888 you can too! 29 00:01:57,972 --> 00:01:59,390 There's a playbook for tyranny. 30 00:02:00,224 --> 00:02:04,019 If you want to be a tyrant, you just have to do those few things. 31 00:02:04,603 --> 00:02:05,646 That's it. 32 00:02:07,022 --> 00:02:10,734 [narrator] But before you can do anything, you need to break out from the crowd 33 00:02:10,818 --> 00:02:12,945 and grab the reins of power. 34 00:02:13,028 --> 00:02:15,698 That's where our story begins, 35 00:02:15,781 --> 00:02:17,616 with the failed landscape artist 36 00:02:17,700 --> 00:02:21,912 who reinvented himself into the most powerful man on Earth. 37 00:02:23,414 --> 00:02:26,250 -[Hitler] Sieg! -[crowd] Heil! 38 00:02:26,333 --> 00:02:28,210 [narrator] Here he is. Adolf Hitler. 39 00:02:28,294 --> 00:02:31,589 Just one month after becoming Germany's absolute ruler. 40 00:02:31,672 --> 00:02:33,299 [speaking German] 41 00:02:33,382 --> 00:02:38,387 [narrator] So, how exactly did Adolf Hitler become Adolf Hitler? 42 00:02:38,470 --> 00:02:40,931 [trumpet blaring] 43 00:02:41,015 --> 00:02:44,435 And what lessons can you take from him on your rise to power? 44 00:02:48,439 --> 00:02:51,734 [man] Hitler in his twenties was a disenchanted, broke, 45 00:02:51,817 --> 00:02:54,320 friendless, failed artist. 46 00:02:55,279 --> 00:02:57,239 I interviewed someone who had met Hitler, 47 00:02:57,323 --> 00:03:00,242 and she said, "I found him remarkably unimpressive." 48 00:03:00,326 --> 00:03:03,954 "He seemed very weedy. He had a clammy handshake." 49 00:03:04,038 --> 00:03:07,499 How is it that this man ends up having this charismatic hold 50 00:03:07,583 --> 00:03:11,545 all over this incredibly large country in the middle Europe in the 20th century? 51 00:03:12,796 --> 00:03:14,548 [narrator] It's actually quite simple. 52 00:03:14,632 --> 00:03:16,175 If you want to rule, 53 00:03:16,258 --> 00:03:18,802 you first have to believe that you can. 54 00:03:24,558 --> 00:03:26,185 [man 2] Tyrants do have 55 00:03:26,268 --> 00:03:30,773 a kind of megalomaniacal confidence in their own abilities. 56 00:03:30,856 --> 00:03:32,274 They have to have that. 57 00:03:33,108 --> 00:03:35,736 They often see themselves as liberators. 58 00:03:36,403 --> 00:03:38,447 They are frequently convinced 59 00:03:38,530 --> 00:03:40,658 that only they can save the world 60 00:03:40,741 --> 00:03:42,826 and make the world a better place. 61 00:03:43,577 --> 00:03:45,496 [narrator] In other words, they're special. 62 00:03:46,413 --> 00:03:49,458 And as you'll see, Hitler wasn't the only one who felt that way. 63 00:03:49,959 --> 00:03:51,293 Roll the film. 64 00:03:53,420 --> 00:03:57,049 According to North Korean legend, at the moment of Kim Jong-Il's birth, 65 00:03:57,132 --> 00:03:59,677 a new glowing star lit up the sky, 66 00:04:00,261 --> 00:04:03,847 a double rainbow appeared, and winter turned into spring. 67 00:04:05,641 --> 00:04:08,978 Saddam Hussein claimed that he was anointed by God 68 00:04:09,061 --> 00:04:10,813 to rule Iraq forever 69 00:04:10,896 --> 00:04:15,234 and pointed to the times he escaped death as proof of his divine favor. 70 00:04:15,776 --> 00:04:18,570 While Haitian dictator François Duvalier claimed 71 00:04:18,654 --> 00:04:21,282 that he himself was an eternal being 72 00:04:21,365 --> 00:04:25,869 whose voodoo powers caused the JFK assassination. 73 00:04:26,620 --> 00:04:28,122 Who's to say they didn't? 74 00:04:28,205 --> 00:04:29,081 [ominous music plays] 75 00:04:29,164 --> 00:04:32,835 But where might you find the source of your otherworldly belief? 76 00:04:35,170 --> 00:04:36,922 [machine gun fires] 77 00:04:37,006 --> 00:04:40,801 Hitler claimed that he found his in a most unexpected place. 78 00:04:42,970 --> 00:04:45,597 The blood-soaked trenches of World War I. 79 00:04:48,934 --> 00:04:52,021 One day while on duty, he hears a strange voice with a message. 80 00:04:52,104 --> 00:04:53,689 [man shouting] 81 00:04:54,898 --> 00:04:56,275 [narrator] "Move." 82 00:05:02,698 --> 00:05:05,993 Several of his comrades are killed immediately, 83 00:05:06,076 --> 00:05:09,621 but Hitler emerges without a scratch. 84 00:05:12,249 --> 00:05:14,460 Later, as the war nears its end, 85 00:05:14,543 --> 00:05:18,630 Hitler and his unit fall victim to mustard gas at the Battle of Ypres. 86 00:05:18,714 --> 00:05:20,507 [coughing] 87 00:05:23,385 --> 00:05:24,345 [glass shattering] 88 00:05:26,347 --> 00:05:28,974 [narrator] While recovering at a nearby hospital, 89 00:05:29,058 --> 00:05:31,310 a pastor gives Hitler the bad news. 90 00:05:31,393 --> 00:05:33,187 World War I is over. 91 00:05:33,771 --> 00:05:35,397 Germany has surrendered. 92 00:05:36,774 --> 00:05:39,151 In shock, he completely loses his sight. 93 00:05:39,735 --> 00:05:42,446 A case of hysterical blindness. 94 00:05:43,781 --> 00:05:46,075 Then from the depths of his despair 95 00:05:46,158 --> 00:05:49,370 springs a grand vision for his nation's future. 96 00:05:52,289 --> 00:05:55,626 From this point forward, Hitler never doubted his special purpose. 97 00:05:56,502 --> 00:05:58,420 [Waller] Hitler once said famously, 98 00:05:58,504 --> 00:06:02,883 "I walk with the self-assurance of a sleepwalker toward my destiny." 99 00:06:04,635 --> 00:06:09,014 Once he had his mission for Germany, he was on autopilot. 100 00:06:09,098 --> 00:06:12,059 Nothing would distract him from that aim. 101 00:06:13,018 --> 00:06:16,939 [narrator] That's the sort of confidence that any future tyrant needs to get ahead. 102 00:06:18,399 --> 00:06:20,901 Although some might use a different term. 103 00:06:21,568 --> 00:06:26,532 The potential dictator is usually highly narcissistic. 104 00:06:26,615 --> 00:06:30,953 Believe themselves to be the center of the universe, 105 00:06:31,036 --> 00:06:34,415 and everything must happen according to their will. 106 00:06:34,498 --> 00:06:37,543 And this is very different from ordinary people. 107 00:06:37,626 --> 00:06:39,711 [narrator] Maybe that's not such a bad thing. 108 00:06:39,795 --> 00:06:41,422 [horse neighing] 109 00:06:42,256 --> 00:06:44,675 But before you can realize your destiny, 110 00:06:44,758 --> 00:06:47,761 you still have some big challenges to overcome. 111 00:06:47,845 --> 00:06:50,639 For one thing, you don't have any followers yet. 112 00:06:51,807 --> 00:06:54,184 In order to launch your rise to power, 113 00:06:54,268 --> 00:06:57,146 you'll need a message that stirs people's souls, 114 00:06:57,229 --> 00:06:59,940 and there's one surefire place to start. 115 00:07:03,235 --> 00:07:04,361 [light music plays] 116 00:07:04,445 --> 00:07:05,404 In a perfect world, 117 00:07:05,487 --> 00:07:08,991 your society wouldn't need to be guided by the firm hand of a tyrant, 118 00:07:09,074 --> 00:07:11,785 but look around you. People are angry… 119 00:07:11,869 --> 00:07:13,162 [siren wailing] 120 00:07:13,245 --> 00:07:15,414 …and looking for someone to blame. 121 00:07:17,416 --> 00:07:19,168 You're terrorist monsters! 122 00:07:19,251 --> 00:07:22,838 The genius is understanding the nature of the resentment 123 00:07:22,921 --> 00:07:24,256 that already exists… 124 00:07:26,800 --> 00:07:29,553 and presenting yourself as the means to overcome that, 125 00:07:29,636 --> 00:07:32,264 as the means to get even with the people that you resent. 126 00:07:34,808 --> 00:07:37,728 [narrator] You want to get your people's attention? The playbook is clear. 127 00:07:38,896 --> 00:07:40,856 Show them that their enemies are your enemies… 128 00:07:43,317 --> 00:07:45,569 …and that you are the one who will take them down. 129 00:07:47,738 --> 00:07:48,739 Like these guys did. 130 00:07:50,866 --> 00:07:53,911 From an early age, future Libyan leader Muammar Gaddafi 131 00:07:53,994 --> 00:07:56,914 gave fiery speeches against the Western-backed monarchy 132 00:07:56,997 --> 00:07:58,248 he called "corrupt," 133 00:07:58,332 --> 00:08:01,960 and was received as a hero when he toppled them in a coup. 134 00:08:03,086 --> 00:08:07,299 The father of North Korea, Kim Il-Sung, came to prominence reminding his people 135 00:08:07,382 --> 00:08:09,635 of the humiliations they suffered 136 00:08:09,718 --> 00:08:12,429 at the hands of the occupying Japanese Army. 137 00:08:13,514 --> 00:08:14,848 And as Idi Amin rose to power, 138 00:08:14,932 --> 00:08:17,851 he focused the Ugandan people's frustrations 139 00:08:17,935 --> 00:08:20,354 on their former colonial master, Britain. 140 00:08:20,896 --> 00:08:26,443 We see that they are deposed in Uganda, that the British imperialism is over. 141 00:08:26,527 --> 00:08:28,070 [crowd cheering] 142 00:08:29,821 --> 00:08:30,697 [machine gun fires] 143 00:08:30,781 --> 00:08:34,576 After the First World War, Germany has got hyperinflation, 144 00:08:35,619 --> 00:08:37,246 mass unemployment, 145 00:08:37,329 --> 00:08:40,749 and people are taking bucketloads of money to buy a loaf of bread. 146 00:08:42,876 --> 00:08:45,462 [narrator] And among Germany's disillusioned masses 147 00:08:45,546 --> 00:08:47,089 is 30-year-old Adolf Hitler, 148 00:08:47,798 --> 00:08:51,218 who was about to take a fateful step on his path to power. 149 00:08:54,555 --> 00:08:56,265 Munich 1919. 150 00:08:56,348 --> 00:08:57,224 [ambient sounds] 151 00:08:57,307 --> 00:09:00,727 Adolf Hitler is an unemployed artist with just a few coins in his pocket 152 00:09:01,895 --> 00:09:05,148 and strong opinions about where everything went wrong 153 00:09:06,149 --> 00:09:07,401 and who to blame. 154 00:09:07,484 --> 00:09:09,486 [ominous music plays] 155 00:09:09,570 --> 00:09:12,698 Hitler gets a job as an army intelligence officer. 156 00:09:12,781 --> 00:09:14,324 [ambient music and chatter] 157 00:09:14,408 --> 00:09:16,827 His first assignment: observe a meeting 158 00:09:16,910 --> 00:09:20,872 of an anti-Semitic right-wing group called the German Workers' Party. 159 00:09:21,999 --> 00:09:24,167 Hitler's bosses expect him to lay low, 160 00:09:24,251 --> 00:09:26,587 take notes, and report back to headquarters. 161 00:09:28,505 --> 00:09:31,925 But Hitler was never great at taking orders. 162 00:09:32,676 --> 00:09:35,262 [Hitler speaking German] 163 00:09:36,763 --> 00:09:40,350 [narrator] Years of rage and frustration pour out. 164 00:09:42,686 --> 00:09:47,399 He rails against the Jewish-led conspiracy holding the proud German people down. 165 00:09:50,569 --> 00:09:53,780 Now before we go on, I'm going to let this guy tell you 166 00:09:53,864 --> 00:09:56,450 about the conspiracy theory Hitler was selling. 167 00:09:56,533 --> 00:09:57,784 Hitler says that basically, 168 00:09:57,868 --> 00:10:01,204 the financiers of Wall Street and the Communists in Moscow 169 00:10:01,288 --> 00:10:05,042 are all one part of the same Jewish plot. 170 00:10:05,125 --> 00:10:06,168 [cackles maniacally] 171 00:10:06,251 --> 00:10:09,588 And it seems absurd, but that's what Hitler convinces the German people. 172 00:10:09,671 --> 00:10:10,797 [crowd cheering] 173 00:10:10,881 --> 00:10:14,217 [narrator] Absurd or not, Hitler's words strike a chord. 174 00:10:14,301 --> 00:10:15,594 Now a party member, 175 00:10:15,677 --> 00:10:18,764 Hitler obsessively perfects his performance. 176 00:10:18,847 --> 00:10:22,225 The content of his speeches was-- A lot of it was hatefulness. 177 00:10:22,893 --> 00:10:23,977 [Hitler shouting in German] 178 00:10:24,061 --> 00:10:26,438 [Ruth] Of the need to cleanse Germany of Jews. 179 00:10:26,521 --> 00:10:30,192 It was vendetta against Germany being humiliated. 180 00:10:30,275 --> 00:10:33,278 It was national pride, that Germany needed to rise again. 181 00:10:33,362 --> 00:10:34,321 [crowd cheering] 182 00:10:34,404 --> 00:10:36,907 [narrator] Before long, Hitler is named leader of the party, 183 00:10:36,990 --> 00:10:38,575 which takes on a new name. 184 00:10:38,659 --> 00:10:41,703 The National Socialist German Workers' Party, 185 00:10:41,787 --> 00:10:44,748 otherwise known as "the Nazis." 186 00:10:45,457 --> 00:10:48,293 Hitler now has a platform to vent his outrage 187 00:10:48,377 --> 00:10:51,922 and a loyal group of followers hanging on his every word. 188 00:10:52,923 --> 00:10:56,510 [Ruth] Many Germans found that he was saying what they thought secretly 189 00:10:56,593 --> 00:10:58,553 but had never been able to express. 190 00:10:58,637 --> 00:11:00,347 [speaking German] 191 00:11:00,430 --> 00:11:02,349 [narrator] Why does this work so well? 192 00:11:03,308 --> 00:11:06,978 It's because you are giving people permission to be themselves. 193 00:11:08,397 --> 00:11:11,858 Common grievance brings people together, 194 00:11:11,942 --> 00:11:16,863 and it feels very good because you have solidarity, 195 00:11:16,947 --> 00:11:18,824 and you have a strong leader 196 00:11:18,907 --> 00:11:22,619 leading you against that minority 197 00:11:22,703 --> 00:11:25,288 or that threat from the outside. 198 00:11:26,289 --> 00:11:28,917 [narrator] Hard to believe people would be so quick 199 00:11:29,000 --> 00:11:31,002 to blame others for their misfortune, right? 200 00:11:33,171 --> 00:11:37,008 Let's not try and make out that German people in the '20s 201 00:11:37,092 --> 00:11:40,387 are worse people than we are today. 202 00:11:40,470 --> 00:11:42,973 If you feel genuinely 203 00:11:43,056 --> 00:11:44,808 that there's an enemy within, 204 00:11:44,891 --> 00:11:47,936 then you would want your politicians to do something about it. 205 00:11:48,520 --> 00:11:51,523 It's very easy for us to sit back 206 00:11:51,606 --> 00:11:54,401 and go, "I would never, you know, 207 00:11:54,484 --> 00:11:57,529 fall for the seductive charms of a tyrant like Hitler." 208 00:11:59,531 --> 00:12:00,907 I promise you you would. 209 00:12:01,658 --> 00:12:03,952 [narrator] But to achieve absolute power, 210 00:12:04,035 --> 00:12:06,580 you'll need more than a compelling message. 211 00:12:06,663 --> 00:12:08,832 You also have to sell the messenger. 212 00:12:09,916 --> 00:12:11,710 Let the playbook be your guide. 213 00:12:14,629 --> 00:12:16,798 [upbeat piano and violin music plays] 214 00:12:18,133 --> 00:12:21,595 As a tyrant, yours will become the face of your nation, 215 00:12:21,678 --> 00:12:23,430 and how you present that face 216 00:12:23,513 --> 00:12:25,182 will be all up to you. 217 00:12:26,308 --> 00:12:30,645 But at this early stage of your journey, the playbook offers very specific advice 218 00:12:30,729 --> 00:12:32,063 on how to fashion your image. 219 00:12:34,065 --> 00:12:36,151 Show your people you are one of them. 220 00:12:39,196 --> 00:12:40,238 Need some examples? 221 00:12:42,449 --> 00:12:44,326 Italian dictator Benito Mussolini 222 00:12:44,409 --> 00:12:48,163 proudly referred to himself as a "man of the people," 223 00:12:48,246 --> 00:12:53,293 frequently playing up his humble roots as the son of a small-town blacksmith. 224 00:12:54,127 --> 00:12:55,670 At the start of his reign, 225 00:12:55,754 --> 00:12:59,466 Idi Amin drove himself around Uganda in an open Jeep 226 00:12:59,549 --> 00:13:04,179 and was known for showing off his accordion skills in public events. 227 00:13:05,222 --> 00:13:08,850 While Muammar Gaddafi publicly stayed in touch with his Bedouin roots 228 00:13:08,934 --> 00:13:12,729 by dressing in tribal robes and demanding to stay in a tent when he traveled. 229 00:13:13,939 --> 00:13:15,732 [operatic music plays] 230 00:13:15,816 --> 00:13:18,985 Who better to make a nation's dreams come true 231 00:13:19,069 --> 00:13:21,613 than somebody who feels what they feel, 232 00:13:21,696 --> 00:13:23,990 dreams what they dream? 233 00:13:24,074 --> 00:13:26,868 [Waller] It's a hallmark of successful tyrants 234 00:13:26,952 --> 00:13:32,791 that they achieve this fusion between themselves and the masses. 235 00:13:33,291 --> 00:13:37,128 They come forward and say, "I am you. You are me." 236 00:13:37,212 --> 00:13:39,422 "We're a kind of collective organism." 237 00:13:39,506 --> 00:13:42,717 Hitler often used to say this in his speeches. 238 00:13:43,301 --> 00:13:47,472 [Hitler on radio] I am only interested in the German people alone. 239 00:13:47,556 --> 00:13:51,184 I only belong to them alone. For these German people I give of myself. 240 00:13:51,810 --> 00:13:55,272 [narrator] Now when you're setting yourself up as a "man of the people," 241 00:13:55,355 --> 00:13:58,400 it's the little things that make all the difference. 242 00:13:58,483 --> 00:14:01,027 [woman] Hitler didn't dress up in a lavish fashion. 243 00:14:01,778 --> 00:14:03,321 He always wore a uniform. 244 00:14:04,322 --> 00:14:07,534 The fact that he came out of the trenches in the First World War 245 00:14:07,617 --> 00:14:09,953 believing that war makes a man, 246 00:14:11,079 --> 00:14:13,456 you realize it was really important 247 00:14:13,540 --> 00:14:16,209 for wooing the masses and solidifying his support. 248 00:14:18,003 --> 00:14:19,880 [narrator] So what about that… 249 00:14:19,963 --> 00:14:22,382 -[bell dings] -…mustache? 250 00:14:23,925 --> 00:14:26,177 [Guy] The mustache metamorphosizes 251 00:14:26,261 --> 00:14:30,932 from this very sort of long thing that you see in the First World War 252 00:14:31,016 --> 00:14:32,434 in earlier images of Hitler. 253 00:14:33,435 --> 00:14:35,729 [narrator] Something compelled him to change up his look. 254 00:14:37,063 --> 00:14:40,525 One theory is that he trimmed his deluxe Kaiser Wilhelm 255 00:14:40,609 --> 00:14:43,320 during the war to fit under a gas mask. 256 00:14:44,070 --> 00:14:48,450 Another is that he was using his razor to copy a contemporary German hero, 257 00:14:48,533 --> 00:14:49,784 Hans Koeppen. 258 00:14:50,410 --> 00:14:54,122 Maybe Hitler wasn't thinking about shaving his way into immortality. 259 00:14:54,205 --> 00:14:56,207 But sometimes, a future tyrant 260 00:14:57,542 --> 00:14:58,919 just gets lucky. 261 00:15:00,378 --> 00:15:03,673 [Guy] It ends up becoming the classic toothbrush mustache, 262 00:15:03,757 --> 00:15:07,385 which was used by lower-middle-class men 263 00:15:08,887 --> 00:15:09,804 throughout Europe. 264 00:15:09,971 --> 00:15:13,683 So what Hitler was showing, "I am from this kind of background." 265 00:15:14,768 --> 00:15:18,104 [narrator] Now that you've cemented your bond with the common people, 266 00:15:18,605 --> 00:15:21,858 you might be feeling like your date with destiny is at hand, 267 00:15:21,942 --> 00:15:23,401 but not so fast. 268 00:15:25,070 --> 00:15:26,404 If you wanna make history, 269 00:15:26,488 --> 00:15:29,449 you'll need to grab people at an even deeper level. 270 00:15:30,241 --> 00:15:31,826 Their subconscious. 271 00:15:37,123 --> 00:15:38,375 [machine gun fires] 272 00:15:39,751 --> 00:15:42,671 [Wendy] Coming out of these beer halls in the 1920s, 273 00:15:43,505 --> 00:15:46,633 the Nazi party is growing, 274 00:15:46,716 --> 00:15:50,679 but there were dozens of these right-wing parties 275 00:15:50,762 --> 00:15:52,263 vying for control. 276 00:15:53,223 --> 00:15:54,557 [narrator] Like with any product, 277 00:15:54,641 --> 00:15:56,851 for your budding movement to break from the pack, 278 00:15:56,935 --> 00:15:58,937 you'll need a great marketing strategy. 279 00:15:59,020 --> 00:16:03,233 [man] 192 thousand bottles march through here every day. 280 00:16:04,067 --> 00:16:07,153 [narrator] And Hitler was a natural-born ad man. 281 00:16:07,737 --> 00:16:10,115 [man] It's almost as if the machine gives them life, 282 00:16:11,574 --> 00:16:14,202 turns them into symbols of ourselves, 283 00:16:14,285 --> 00:16:18,415 queuing up for the future, moved by forces beyond our control, 284 00:16:18,498 --> 00:16:21,626 getting on board for a destination that remains vague. 285 00:16:23,336 --> 00:16:25,296 Hitler knew the power of the image. 286 00:16:26,840 --> 00:16:29,426 He recognized the power of branding. 287 00:16:29,509 --> 00:16:31,553 You didn't just have to have the man, 288 00:16:32,387 --> 00:16:35,640 but you also had to have the iconography to go with it. 289 00:16:37,308 --> 00:16:40,103 [narrator] And when it comes to symbols, you have to admit 290 00:16:40,186 --> 00:16:42,147 this one is pretty powerful. 291 00:16:42,230 --> 00:16:44,232 [upbeat music plays] 292 00:16:45,442 --> 00:16:48,737 There is almost no more famous brand 293 00:16:48,820 --> 00:16:51,614 than the swastika in a white circle on a red banner. 294 00:16:52,824 --> 00:16:57,996 It is probably still the most potent icon that's ever existed on this planet. 295 00:17:01,207 --> 00:17:03,668 [narrator] But as compelling as the right symbol can be, 296 00:17:03,752 --> 00:17:05,628 your real power is your people, 297 00:17:05,712 --> 00:17:08,381 and they need to be dressed for your success. 298 00:17:08,465 --> 00:17:11,968 [camera shutter snapping] 299 00:17:12,052 --> 00:17:15,889 Hitler put this page of the playbook into action with his brown shirt militia. 300 00:17:19,684 --> 00:17:22,562 [Wendy] That very act of obtaining the uniform 301 00:17:22,645 --> 00:17:24,939 and being part of something greater than yourself, 302 00:17:25,023 --> 00:17:27,984 being part of a movement, was very significant 303 00:17:28,068 --> 00:17:29,611 in the kind of German psyche. 304 00:17:29,694 --> 00:17:31,863 That uniform that meant sacrifice, 305 00:17:31,946 --> 00:17:34,991 that meant duty, that meant obedience and loyalty. 306 00:17:35,075 --> 00:17:36,117 [classical music plays] 307 00:17:36,201 --> 00:17:38,703 [narrator] In other words, when you're wearing a uniform, 308 00:17:38,787 --> 00:17:40,580 it means you're on the team. 309 00:17:40,663 --> 00:17:42,457 -[indistinct announcement] -[cheering] 310 00:17:42,540 --> 00:17:44,501 And who doesn't wanna be on the team? 311 00:17:44,584 --> 00:17:48,588 Conformity is definitely one of the chief goals 312 00:17:48,671 --> 00:17:50,423 that tyrants strive for. 313 00:17:52,300 --> 00:17:54,552 The reason they sometimes succeed, 314 00:17:55,345 --> 00:17:59,349 shockingly, is that they're able to convince their followers 315 00:17:59,432 --> 00:18:02,310 that this isn't really conformity, 316 00:18:02,393 --> 00:18:03,728 it's unity. 317 00:18:13,071 --> 00:18:15,406 [narrator] By branding and unifying your growing movement, 318 00:18:15,490 --> 00:18:18,201 it will soon become impossible to ignore. 319 00:18:19,536 --> 00:18:21,079 [crowd cheering] 320 00:18:21,162 --> 00:18:22,789 [Hitler speaking German] 321 00:18:22,872 --> 00:18:25,083 [Guy] Hitler draws people in 322 00:18:25,166 --> 00:18:27,127 through that political pageantry. 323 00:18:31,047 --> 00:18:34,092 With swastikas, marching people in uniforms, 324 00:18:34,175 --> 00:18:36,177 torch-lit rallies, powerful speeches, 325 00:18:36,261 --> 00:18:39,848 you're gonna be tempted. If we're all going to be in it together 326 00:18:39,931 --> 00:18:42,767 and we're all gonna take part in this play, let's join in. 327 00:18:44,102 --> 00:18:45,061 [narrator] Sounds fun. 328 00:18:45,562 --> 00:18:48,648 But just because you're offering a good show and a sharp look 329 00:18:48,731 --> 00:18:50,567 doesn't mean your rise to power is at hand. 330 00:18:51,151 --> 00:18:54,863 You're going to need to scale up your operation. 331 00:18:54,946 --> 00:18:58,283 And the right staffing decisions will make all the difference. 332 00:18:58,366 --> 00:18:59,242 Heil! 333 00:18:59,325 --> 00:19:00,368 [all] Heil! 334 00:19:00,451 --> 00:19:02,203 -[Nazi leader] Heil! -[all] Heil! 335 00:19:08,751 --> 00:19:12,422 Nobody… nobody governs alone. 336 00:19:13,381 --> 00:19:14,883 Not Idi Amin, 337 00:19:14,966 --> 00:19:17,719 not Louis XIV who said "L'etat c'est moi," 338 00:19:17,802 --> 00:19:19,095 "I am the state." 339 00:19:19,179 --> 00:19:20,972 Nobody rules alone. 340 00:19:21,055 --> 00:19:24,684 [narrator] When it comes to seizing power, you'll need a team you can trust 341 00:19:24,767 --> 00:19:27,604 to amplify your message and watch your back. 342 00:19:28,146 --> 00:19:29,230 To prove my point, 343 00:19:30,857 --> 00:19:33,693 Moammar Gaddafi's inner circle of fellow army officers 344 00:19:33,776 --> 00:19:36,654 helped him launch his coup against the Libyan King 345 00:19:36,738 --> 00:19:39,824 and form the government he would run for over 40 years. 346 00:19:40,575 --> 00:19:43,119 Saddam Hussein relied on direct family members 347 00:19:43,203 --> 00:19:45,747 or members of his tribe as his main base of support 348 00:19:45,830 --> 00:19:47,248 throughout his reign. 349 00:19:48,333 --> 00:19:51,878 Joseph Stalin elevated key supporters inside the Soviet Central Committee, 350 00:19:51,961 --> 00:19:54,839 which allowed him to eventually purge his rivals 351 00:19:54,923 --> 00:19:56,716 and seize total control. 352 00:19:58,092 --> 00:20:01,596 But when you're building a team to secure power in the first place, 353 00:20:01,679 --> 00:20:03,765 not just anyone will fit the bill. 354 00:20:03,848 --> 00:20:07,268 Like every leader, you need people with a diverse skill set 355 00:20:07,352 --> 00:20:09,437 who can bring your vision to life. 356 00:20:10,271 --> 00:20:14,567 An expert organizer to help run and expand your movement efficiently. 357 00:20:15,193 --> 00:20:16,611 A ruthless military man 358 00:20:16,694 --> 00:20:20,365 who can enlist others to violently enforce your whims. 359 00:20:20,448 --> 00:20:23,618 A trusty assistant to maintain your busy schedule 360 00:20:23,701 --> 00:20:26,579 and record your pearls of wisdom for posterity, 361 00:20:27,038 --> 00:20:28,581 and a decorated hero 362 00:20:28,665 --> 00:20:31,084 to help you impress the deep-pocketed elites 363 00:20:31,167 --> 00:20:33,294 because revolution isn't cheap. 364 00:20:34,337 --> 00:20:38,091 And, of course, you always have to keep your eyes open for new talent. 365 00:20:38,675 --> 00:20:40,134 But as your movement grows, 366 00:20:40,218 --> 00:20:43,179 some might be tempted to challenge your authority. 367 00:20:43,263 --> 00:20:46,641 So never forget the one requirement that stands above all. 368 00:20:47,642 --> 00:20:51,854 What you want is people who you can count on to be loyal. 369 00:20:52,939 --> 00:20:56,067 [narrator] And for that, Hitler could always count on this guy, 370 00:20:56,150 --> 00:20:58,736 who became his most loyal follower of all. 371 00:20:59,862 --> 00:21:01,197 Joseph Goebbels. 372 00:21:01,823 --> 00:21:04,075 Goebbels adored Hitler. 373 00:21:05,076 --> 00:21:07,704 He heard Hitler speak at an event 374 00:21:07,787 --> 00:21:12,542 and became enamored and just said, "Okay. He is the one." 375 00:21:13,710 --> 00:21:17,922 Goebbels understood the power of modern media, 376 00:21:18,840 --> 00:21:21,968 of cinema, of controlling the media, 377 00:21:22,051 --> 00:21:26,639 and he understood the power of just hammering and repetition. 378 00:21:26,723 --> 00:21:29,475 Joseph Goebbels became his propaganda chief. 379 00:21:30,101 --> 00:21:32,103 [speaking German] 380 00:21:33,688 --> 00:21:35,023 [narrator] Sure, talent is great. 381 00:21:35,106 --> 00:21:39,110 But what really matters is that your followers always put you first, 382 00:21:39,193 --> 00:21:41,321 even when things get really bad. 383 00:21:41,404 --> 00:21:45,867 Goebbels was such a true believer. At the end in a bunker in 1945, 384 00:21:45,950 --> 00:21:49,120 he and his wife poisoned their own six children, 385 00:21:49,203 --> 00:21:50,872 and then he poisoned himself, 386 00:21:50,955 --> 00:21:53,666 because he could not imagine a world without Hitler. 387 00:21:56,878 --> 00:21:58,671 [narrator] Now, that's loyalty. 388 00:22:02,925 --> 00:22:06,804 If you've been following the playbook's guide to seizing power, 389 00:22:06,888 --> 00:22:11,267 you've identified your divine mission, tapped into your people's anger, 390 00:22:11,351 --> 00:22:13,519 crafted an "every man" image, 391 00:22:13,603 --> 00:22:16,939 and branded an unforgettable identity for your movement. 392 00:22:17,023 --> 00:22:20,526 And now you have a loyal inner circle rarin' to go. 393 00:22:20,610 --> 00:22:22,445 But to take that final step of power, 394 00:22:22,528 --> 00:22:25,740 you still need an opening to take your shot. 395 00:22:25,823 --> 00:22:28,701 And when it does arrive, you better not miss. 396 00:22:28,785 --> 00:22:30,244 [loud crash] 397 00:22:32,663 --> 00:22:37,001 As pressure mounts to seize your moment, timing is everything. 398 00:22:38,002 --> 00:22:42,048 You have to have a cobra-like patience before you pounce. 399 00:22:42,131 --> 00:22:45,593 The ability to play a long game, to wait. 400 00:22:45,676 --> 00:22:49,138 [narrator] Trust me. Your patience will be rewarded. 401 00:22:49,680 --> 00:22:50,556 Let me show you. 402 00:22:52,475 --> 00:22:54,644 When Saddam Hussein was Iraq's vice president, 403 00:22:54,727 --> 00:22:58,439 he spent a decade building a secret service loyal to him 404 00:22:58,523 --> 00:23:01,526 before using it to help seize power from his boss. 405 00:23:02,652 --> 00:23:05,738 Joseph Stalin spent seven long years cozying up to Lenin 406 00:23:05,822 --> 00:23:09,033 before the father of Russia finally put him in charge. 407 00:23:09,117 --> 00:23:10,284 Uganda's Idi Amin 408 00:23:10,368 --> 00:23:14,330 patiently stacked the army with members of his tribe, the Kakwa, 409 00:23:14,414 --> 00:23:16,874 who then helped him topple the president. 410 00:23:17,750 --> 00:23:20,128 Hitler almost blew his shot by ignoring this lesson 411 00:23:20,211 --> 00:23:22,004 and jumping the gun. 412 00:23:23,798 --> 00:23:25,091 [machine gun fires] 413 00:23:26,926 --> 00:23:28,428 [Guy] The Beer Hall Putsch. 414 00:23:28,511 --> 00:23:29,554 [machine gun fires] 415 00:23:29,637 --> 00:23:32,807 Hitler mounts this kind of crazy, half-baked coup, 416 00:23:32,890 --> 00:23:36,310 essentially tries to lead the mob of Nazis 417 00:23:36,394 --> 00:23:38,104 down the streets of Munich 418 00:23:38,187 --> 00:23:41,065 and trying to seize Bavarian political leaders, 419 00:23:41,149 --> 00:23:43,651 hold them hostage, force them to relinquish power. 420 00:23:43,734 --> 00:23:46,028 There's lots of miscommunication. 421 00:23:46,112 --> 00:23:49,991 They eventually leave the beer hall, and then they're fired upon by the police. 422 00:23:50,074 --> 00:23:51,200 It's a huge error. 423 00:23:54,454 --> 00:23:56,956 Hitler gets sent to Landsberg Prison. 424 00:23:57,039 --> 00:23:59,792 He's written off by the press all around the world. 425 00:23:59,876 --> 00:24:03,045 There's this classic cutting in the New York Times, which says, 426 00:24:03,129 --> 00:24:07,467 "It is expected that Herr Hitler will shortly retire from public life." 427 00:24:08,426 --> 00:24:11,929 [narrator] And so he does, never to be heard from again. 428 00:24:12,680 --> 00:24:14,682 [vaudeville music plays] 429 00:24:17,643 --> 00:24:18,853 [narrator] Oh, right. 430 00:24:19,979 --> 00:24:23,483 [Guy] He's there with one of his most loyal acolytes, Rudolf Hess. 431 00:24:23,566 --> 00:24:25,568 And it's Hess who convinced him 432 00:24:25,651 --> 00:24:28,988 to start getting down his kind of manifesto. 433 00:24:29,071 --> 00:24:32,575 And this manifesto, of course, becomes this book Mein Kampf, 434 00:24:32,658 --> 00:24:33,743 "My Struggle." 435 00:24:34,410 --> 00:24:36,412 [narrator] And yet setting his goals to paper 436 00:24:36,496 --> 00:24:39,081 and getting released from jail after nine months 437 00:24:39,165 --> 00:24:41,959 did not immediately turn around Hitler's fortunes. 438 00:24:42,543 --> 00:24:44,212 Things actually got worse. 439 00:24:44,712 --> 00:24:46,422 [upbeat music plays] 440 00:24:48,341 --> 00:24:53,846 [Wendy] The Roaring '20s was a time of free expression and opportunities. 441 00:24:53,930 --> 00:24:56,140 The way people were dressing and their lifestyles, 442 00:24:56,224 --> 00:24:58,059 and women were more liberated. 443 00:24:58,684 --> 00:25:00,353 That was exciting! 444 00:25:01,187 --> 00:25:02,230 [narrator] Hardly. 445 00:25:02,313 --> 00:25:06,025 The last thing you want as an aspiring tyrant is a happy population. 446 00:25:06,943 --> 00:25:09,153 [Wendy] The '20s were quiet years for Hitler. 447 00:25:09,237 --> 00:25:11,113 It was a political struggle. 448 00:25:13,282 --> 00:25:16,077 [narrator] But luckily, the good times don't last forever. 449 00:25:18,329 --> 00:25:22,124 In October 1929, the US Stock Exchange crashes, 450 00:25:22,208 --> 00:25:25,086 and markets around the world follow suit. 451 00:25:26,003 --> 00:25:30,258 Shortly after the Depression hit, that's when the Nazi party took off. 452 00:25:34,637 --> 00:25:37,390 [Wendy] Before the Great Depression, it was not a foregone conclusion 453 00:25:37,473 --> 00:25:39,767 that they were going to be the dominant party. 454 00:25:40,810 --> 00:25:47,567 July '32 was the peak moment of popularity of the Nazi party at 37%, 455 00:25:47,650 --> 00:25:50,611 so Hitler actually is appointed chancellor. 456 00:25:51,112 --> 00:25:52,613 [machine gun fires] 457 00:25:52,697 --> 00:25:54,615 [crowd cheering] 458 00:25:55,116 --> 00:25:57,493 Hitler's seizure of power when he comes into office 459 00:25:57,577 --> 00:25:59,078 as chancellor is not absolute. 460 00:25:59,161 --> 00:26:02,164 He's not head of state. There's still a president above him. 461 00:26:02,665 --> 00:26:05,209 He's got to start taking opportunities 462 00:26:05,293 --> 00:26:07,336 that are gonna strengthen his grip on power. 463 00:26:08,170 --> 00:26:11,215 [narrator] Nothing says opportunity like a good crisis. 464 00:26:11,299 --> 00:26:12,466 [thunder rumbling] 465 00:26:12,550 --> 00:26:15,678 The Reichstag fire enabled him to pounce. 466 00:26:21,642 --> 00:26:22,977 [narrator] What could be worse 467 00:26:23,060 --> 00:26:25,688 than seeing the heart of your government burning to the ground? 468 00:26:25,771 --> 00:26:32,194 Yet when Hitler arrives on the scene, he seems less shocked than oddly inspired. 469 00:26:33,195 --> 00:26:36,449 "You're now witnessing the beginning of a new era in German history," 470 00:26:36,532 --> 00:26:38,075 he tells a reporter. 471 00:26:38,159 --> 00:26:41,662 He speeds to the offices of the Nazi party's official newspaper 472 00:26:41,746 --> 00:26:43,247 and works until dawn. 473 00:26:43,831 --> 00:26:48,252 The next day, Hitler's headline blames communists for the Reichstag arson. 474 00:26:49,879 --> 00:26:52,590 Some have a different theory of what happened. 475 00:26:55,384 --> 00:26:58,220 They believe that it was actually Nazi operatives 476 00:26:58,304 --> 00:27:00,389 answering to Hitler himself who set the blaze 477 00:27:00,473 --> 00:27:03,267 in order to increase sympathies for their cause. 478 00:27:05,353 --> 00:27:07,021 Ignoring the whispers, 479 00:27:07,688 --> 00:27:12,526 Hitler demands the government ministers sign an emergency decree he's cooked up, 480 00:27:12,610 --> 00:27:15,946 turning Germany into a police state under Nazi control, 481 00:27:16,530 --> 00:27:19,909 then takes it to President Paul von Hindenburg. 482 00:27:19,992 --> 00:27:22,620 Von Hindenburg is no match for Hitler's will 483 00:27:22,703 --> 00:27:25,122 or the swirling national crisis. 484 00:27:26,374 --> 00:27:30,461 The official decree gives Hitler sweeping power to imprison opponents, 485 00:27:30,544 --> 00:27:35,049 dissolve every political party but the Nazis, and muzzles the press. 486 00:27:35,841 --> 00:27:38,636 Hitler was looking for an opportunity 487 00:27:38,719 --> 00:27:43,474 to end civil liberties and crush the opposition, 488 00:27:43,557 --> 00:27:44,975 and he found it. 489 00:27:47,478 --> 00:27:50,690 Potential dictators instinctively know 490 00:27:50,773 --> 00:27:53,609 that when people are threatened, 491 00:27:54,151 --> 00:27:58,614 they look for strong authoritarian leadership 492 00:27:58,698 --> 00:28:00,574 and support a strong man. 493 00:28:01,701 --> 00:28:05,413 [narrator] The stage is set, and now it's only a matter of time. 494 00:28:07,748 --> 00:28:11,127 Seventeen months later, von Hindenburg dies, 495 00:28:11,752 --> 00:28:15,506 and Adolf Hitler becomes both chancellor and president of Germany, 496 00:28:15,589 --> 00:28:20,219 just 16 years after realizing his destiny in the trenches of World War I, 497 00:28:21,262 --> 00:28:23,264 and he's just getting started. 498 00:28:27,101 --> 00:28:31,188 To those who have made it this far, congratulations! 499 00:28:31,272 --> 00:28:35,151 You've built a movement and seized the reins of power. 500 00:28:37,111 --> 00:28:39,572 But now for the bad news. 501 00:28:39,655 --> 00:28:41,699 You're not the underdog anymore. 502 00:28:43,159 --> 00:28:44,160 You're the man, 503 00:28:45,286 --> 00:28:48,122 and that means there's a giant target on your back. 504 00:28:48,205 --> 00:28:50,624 So how do you consolidate power 505 00:28:50,708 --> 00:28:52,835 and keep your rivals in check? 506 00:28:54,044 --> 00:28:57,673 As you continue your tyrant's journey, let Saddam Hussein answer the question 507 00:28:57,757 --> 00:29:00,968 on the minds of every new and vulnerable tyrant. 508 00:29:01,927 --> 00:29:04,597 How do you keep the wolves at bay? 509 00:29:06,640 --> 00:29:08,642 [theme music plays]