1 00:00:10,420 --> 00:00:12,989 It's been said that "Nostalgia ain't what it used to be." 2 00:00:14,090 --> 00:00:15,191 But there is a time and a place 3 00:00:15,258 --> 00:00:16,659 we all love to look back on, 4 00:00:16,726 --> 00:00:18,528 and that is the 80s. 5 00:00:18,928 --> 00:00:21,531 It was a decade when what we wore was big, 6 00:00:21,597 --> 00:00:23,166 bold and not for everyone. 7 00:00:23,699 --> 00:00:24,901 Yo! 8 00:00:24,967 --> 00:00:28,037 The colors! My mind was blown! 9 00:00:29,172 --> 00:00:32,442 A time when success was defined by excess. 10 00:00:33,076 --> 00:00:35,611 Power, glamour, greed is good. 11 00:00:36,579 --> 00:00:37,980 Men were peacocks. 12 00:00:38,047 --> 00:00:42,218 You could wear anything; it was enormous fun. 13 00:00:43,453 --> 00:00:46,055 But with all these looks to choose from, 14 00:00:46,122 --> 00:00:49,759 it is our mission to narrow them down to a top ten, 15 00:00:50,393 --> 00:00:53,496 the streetwear that defined the decade. 16 00:00:53,563 --> 00:00:56,065 But only one will be the best of the best. 17 00:01:03,106 --> 00:01:04,707 We're going to start with a "bang". 18 00:01:04,774 --> 00:01:06,776 The unlikely story of an item that went from British 19 00:01:06,843 --> 00:01:10,012 aristocracy to become one of the signature looks 20 00:01:10,079 --> 00:01:11,447 of hip hop. 21 00:01:11,881 --> 00:01:13,649 Let's tip our caps to number ten. 22 00:01:20,156 --> 00:01:22,558 The 80s not only marched to a different drummer 23 00:01:22,625 --> 00:01:24,827 it marched to a whole new rhythm... 24 00:01:24,894 --> 00:01:28,831 ♪ Put your hands in the air, put your hands in the air ♪ 25 00:01:28,898 --> 00:01:29,866 Hip Hop. 26 00:01:29,932 --> 00:01:31,567 ♪ Pick it up, pick it up ♪ 27 00:01:31,634 --> 00:01:33,736 And the crowning glory of hip-hop fashion is 28 00:01:33,803 --> 00:01:34,770 our number ten... 29 00:01:34,837 --> 00:01:36,806 ♪ The party don't start till I walk in ♪ 30 00:01:36,873 --> 00:01:38,474 The Kangol hat. 31 00:01:39,041 --> 00:01:41,811 Kangols was hip hop at the time. 32 00:01:41,878 --> 00:01:43,246 And if you had a Kangol, 33 00:01:43,312 --> 00:01:45,381 you had a little juice because you had a Kangol. 34 00:01:46,382 --> 00:01:49,152 Did I wear a Kangol hat? 35 00:01:49,218 --> 00:01:52,188 Yes. I'm on album covers with Kangol hats on. 36 00:01:53,689 --> 00:01:56,292 The Kangol Hat became the defining look of 37 00:01:56,359 --> 00:01:59,128 80s hip hop and like so many great stories, 38 00:01:59,562 --> 00:02:01,264 ours begins in high school. 39 00:02:02,999 --> 00:02:05,535 But LaGuardia High isn't just any high school 40 00:02:06,536 --> 00:02:10,006 It was made famous in a movie and TV show... 41 00:02:10,072 --> 00:02:11,174 ♪ Fame! ♪ 42 00:02:11,240 --> 00:02:13,476 ♪ I'm gonna live forever ♪ 43 00:02:14,944 --> 00:02:17,380 Let me stop right there and tell you how I got into rapping. 44 00:02:19,182 --> 00:02:21,751 We in the classroom and we got a substitute teacher. 45 00:02:21,817 --> 00:02:23,452 He starts banging on the table, 46 00:02:23,519 --> 00:02:27,156 him and a few other dudes, you know, and he starts rapping. 47 00:02:28,024 --> 00:02:31,127 And I'm like, I need to learn how to do this and that night 48 00:02:31,194 --> 00:02:33,162 I went home and started writing a rap. 49 00:02:34,330 --> 00:02:36,966 ♪ Well, I walked into the office, what did I see? ♪ 50 00:02:37,033 --> 00:02:39,035 ♪ A well shaped body with her back to me ♪ 51 00:02:39,101 --> 00:02:42,205 ♪ Sitting in her chair with an all-white gown she said ♪ 52 00:02:42,271 --> 00:02:44,640 ♪ Dana Dane won't you please lay down? ♪ 53 00:02:44,707 --> 00:02:47,310 The actual day that I can remember us becoming the 54 00:02:47,376 --> 00:02:51,881 Kangol Crew was a day called hat and tie day. 55 00:02:53,916 --> 00:02:56,786 You come in, you wear any type of hat you want, 56 00:02:56,852 --> 00:02:58,254 and you wear a tie. 57 00:02:58,321 --> 00:03:00,323 And you wear an incredible outfit. 58 00:03:01,123 --> 00:03:04,894 So, we decided we were going to wear Kangols. 59 00:03:04,961 --> 00:03:08,364 That's when we became the Kangol Crew . 60 00:03:08,431 --> 00:03:10,666 What we had in common was we liked to dress fresh, 61 00:03:10,733 --> 00:03:12,368 and that's what they called it, "Fresh". 62 00:03:12,435 --> 00:03:13,502 How'd you rock your hat man? 63 00:03:13,569 --> 00:03:15,204 I sport it fresh, Holmes. 64 00:03:15,271 --> 00:03:17,673 Word, word. 65 00:03:18,908 --> 00:03:21,944 Dressing fresh in the 80s was a statement. 66 00:03:22,478 --> 00:03:25,915 I am somebody and I feel good about myself. 67 00:03:26,616 --> 00:03:29,051 And feeling fresh was dressing like... 68 00:03:29,118 --> 00:03:31,187 conservative golfers? 69 00:03:32,755 --> 00:03:35,825 We saw cats on the golf course with the Kangols and thought, 70 00:03:36,125 --> 00:03:37,994 hey, that's a cool look right there. 71 00:03:38,894 --> 00:03:42,164 Kangol started making berets in the UK in 1938 72 00:03:43,799 --> 00:03:45,635 and went on to make headwear for generals, 73 00:03:45,701 --> 00:03:48,371 princesses, and, yes, golfers. 74 00:03:49,905 --> 00:03:53,042 Rappers like Dana Dane introduce Kangol to the street. 75 00:03:53,743 --> 00:03:55,711 We just repurposed what was around us, 76 00:03:55,778 --> 00:03:57,513 that's what hip hop was built from. 77 00:03:58,648 --> 00:04:00,850 But it's the Kangol bucket that becomes the 78 00:04:00,916 --> 00:04:03,252 signature look of 80s hip-hop. 79 00:04:04,020 --> 00:04:06,389 It was definitely organic word of mouth, 80 00:04:06,455 --> 00:04:08,057 when I was little, I saw 81 00:04:08,124 --> 00:04:11,727 "Whoah, that red Kangol's amazing, I gotta get one!" 82 00:04:12,828 --> 00:04:14,530 ♪ Pump, pump it up ♪ 83 00:04:14,930 --> 00:04:17,033 Kangols took off like wildfire, 84 00:04:17,099 --> 00:04:19,335 as 80s hip hop blazed up the charts. 85 00:04:20,603 --> 00:04:24,140 ♪ Pump, pump it up pump, pump it up ♪ 86 00:04:25,141 --> 00:04:27,376 ♪ Pump, pump it up ♪ 87 00:04:27,643 --> 00:04:28,911 ♪ Pump, pump it up ♪ 88 00:04:28,978 --> 00:04:31,247 ♪ Party all the time, pump, pump it up ♪ 89 00:04:31,614 --> 00:04:34,050 When LL Cool J came on, he had no shirt, 90 00:04:34,116 --> 00:04:37,553 but he had on a Kangol, men would just focus on the hat, 91 00:04:37,920 --> 00:04:39,922 I would focusing on the chest. 92 00:04:42,525 --> 00:04:45,027 We like to say about hip hop that we didn't invent anything, 93 00:04:45,094 --> 00:04:47,463 but we created everything. 94 00:04:49,532 --> 00:04:50,966 When you put that Kangol on, 95 00:04:51,033 --> 00:04:53,903 you felt like the baddest on the planet. 96 00:04:59,108 --> 00:05:01,777 Now, how on earth did we arrive at our Top Ten? 97 00:05:01,844 --> 00:05:02,978 Good question. 98 00:05:03,045 --> 00:05:06,215 A panel of eight experts ranked the items from ten to one 99 00:05:08,617 --> 00:05:10,419 80s 'wow', 100 00:05:10,486 --> 00:05:12,688 their importance at the time, and 'impact', 101 00:05:12,755 --> 00:05:14,457 their legacy today. 102 00:05:14,824 --> 00:05:16,726 to discover the most vital 103 00:05:16,792 --> 00:05:19,962 streetwear fashion of the decade. 104 00:05:22,098 --> 00:05:25,067 The 80s was also the decade when the fashion police had 105 00:05:25,134 --> 00:05:29,138 trouble tracking many moving violations of good taste. 106 00:05:29,205 --> 00:05:31,941 And when it comes to movement our number nine revolves 107 00:05:32,007 --> 00:05:35,478 around a guy who inspired an entire sport where defying 108 00:05:35,544 --> 00:05:37,880 gravity was the easy part. 109 00:05:43,986 --> 00:05:46,856 In the mid 1970s the skateboarding craze took off 110 00:05:46,922 --> 00:05:49,425 among Southern California's rebellious youth. 111 00:05:51,460 --> 00:05:54,363 In the early 80s those rebels were joined by a 112 00:05:54,430 --> 00:05:56,799 new recruit who would change their game. 113 00:05:58,067 --> 00:06:00,903 I was a teenager when I really got into skating most 114 00:06:00,970 --> 00:06:03,839 heavily and had a pretty good run of success. 115 00:06:05,574 --> 00:06:07,376 I was making a living, doing what I loved. 116 00:06:07,443 --> 00:06:09,412 I was traveling the world. 117 00:06:15,317 --> 00:06:17,186 Tony Hawk knew you had to have the 118 00:06:17,253 --> 00:06:19,989 right shoes in order to ride those urban waves. 119 00:06:22,324 --> 00:06:24,193 I saw an advertisement in a skate magazine, 120 00:06:24,260 --> 00:06:25,995 and I'll never forget, I thought, 121 00:06:26,061 --> 00:06:27,997 "There's a shoe made for skateboarding", 122 00:06:29,098 --> 00:06:30,966 I have to have it. 123 00:06:34,236 --> 00:06:37,873 Vans shoes in the 80s were the skate shoes. 124 00:06:40,910 --> 00:06:42,845 My dad drove me to the Vans store, 125 00:06:42,912 --> 00:06:45,347 it was, like, a half-hour away from our house, 126 00:06:45,414 --> 00:06:47,183 I knew right when I put on my first pair of Vans 127 00:06:47,249 --> 00:06:49,885 and stood on a skateboard that that was the shoe. 128 00:06:51,253 --> 00:06:53,956 Steve Van Doren's family co-founded Vans on the 129 00:06:54,023 --> 00:06:55,925 West Coast in the 60s. 130 00:06:56,358 --> 00:06:58,794 Their clunky shoes were perfect for skaters. 131 00:06:59,829 --> 00:07:01,664 The special thing about the sole, 132 00:07:01,730 --> 00:07:04,133 it was a waffle design that gripped the boards. 133 00:07:04,200 --> 00:07:06,068 They "felt" the board better. 134 00:07:09,238 --> 00:07:12,942 Tony, do that ollie dude, that Delmar, come on! 135 00:07:13,576 --> 00:07:14,844 So sick. 136 00:07:16,278 --> 00:07:19,949 They identified me as a skater probably most importantly, 137 00:07:20,649 --> 00:07:23,719 I could feel that it was sticking to my board and 138 00:07:23,786 --> 00:07:26,188 they actually do work on a skateboard. 139 00:07:27,957 --> 00:07:29,892 As Tony Hawk's career takes off, 140 00:07:29,959 --> 00:07:31,627 Vans soar in popularity. 141 00:07:31,694 --> 00:07:33,696 And get another boost from a stoner classic. 142 00:07:35,331 --> 00:07:39,335 That was my skull. I'm so wasted! 143 00:07:39,969 --> 00:07:41,770 ♪ Matty told Hatty ♪ 144 00:07:41,837 --> 00:07:43,939 ♪ That's the thing to do ♪ 145 00:07:45,074 --> 00:07:47,743 Hey, hey come on down from there. 146 00:07:47,810 --> 00:07:49,512 ♪ To pull the wool with you ♪ 147 00:07:49,578 --> 00:07:52,314 ♪ Wooly bully, wooly bully ♪ 148 00:07:53,816 --> 00:07:56,619 But in the mid 80s the fortunes of skateboarding 149 00:07:56,685 --> 00:07:59,421 and Vans are set to take a dive. 150 00:08:00,589 --> 00:08:02,558 The sign reads no skateboarding, 151 00:08:02,625 --> 00:08:04,260 and you won't find skateboarders, here on the 152 00:08:04,326 --> 00:08:06,929 Loring Greenway where skateboarding is prohibited. 153 00:08:12,935 --> 00:08:14,737 But the 80s had a way of transforming 154 00:08:14,803 --> 00:08:16,572 rebellion into merchandise. 155 00:08:18,040 --> 00:08:21,043 Today, Vans is a $4-billion company. 156 00:08:22,211 --> 00:08:23,445 And Tony Hawk? 157 00:08:23,512 --> 00:08:26,982 Well, 4 decades later he's still riding Vans. 158 00:08:28,717 --> 00:08:29,785 When I skate now, 159 00:08:29,852 --> 00:08:32,054 I'm wearing the exact same model shoes that 160 00:08:32,121 --> 00:08:34,189 I skated in when I was 14. 161 00:08:38,093 --> 00:08:39,695 Pretty hot. That was mental! 162 00:08:44,266 --> 00:08:46,435 We've gathered here today to count down the top ten 163 00:08:46,502 --> 00:08:51,140 streetwear fashions of the 1980s and I'm proud to say 164 00:08:51,273 --> 00:08:55,077 that number eight was inspired by one of my Outsiders co-stars. 165 00:09:02,084 --> 00:09:04,954 ♪ I can make love to you woman 166 00:09:05,020 --> 00:09:06,689 ♪ In five minutes' time ♪ 167 00:09:07,022 --> 00:09:08,624 All the good sunglasses, 168 00:09:08,691 --> 00:09:10,626 all of them come out of the 80s. 169 00:09:11,360 --> 00:09:14,697 In the early 1980s Ray-Ban is a brand on the way 170 00:09:14,763 --> 00:09:17,866 down so they decide to get busy getting noticed. 171 00:09:20,769 --> 00:09:22,237 Tom Cruise in Risky Business with 172 00:09:22,304 --> 00:09:24,506 the famous poster. 173 00:09:27,343 --> 00:09:29,511 Called 'product placement' the idea 174 00:09:29,578 --> 00:09:32,348 is just to get a star to wear your product. 175 00:09:37,119 --> 00:09:40,356 And after Tom Cruise turns Ray-Ban Wayfarers into a smash hit, 176 00:09:41,390 --> 00:09:42,992 the company focuses on another of its 177 00:09:43,058 --> 00:09:44,760 most iconic brands. 178 00:09:52,234 --> 00:09:53,502 They're called Aviators, 179 00:09:53,569 --> 00:09:55,571 these are things flyboys would use to fight glare when 180 00:09:55,638 --> 00:09:57,072 they're flying planes. 181 00:09:59,241 --> 00:10:02,411 Aviators are really just standard military issue until... 182 00:10:03,345 --> 00:10:07,149 ♪ Highway to the danger zone ♪ 183 00:10:08,017 --> 00:10:12,121 ♪ Gonna take you right into the danger zone ♪ ♪ 184 00:10:12,187 --> 00:10:15,090 Tom Cruise relaunches these iconic sunglasses. 185 00:10:15,157 --> 00:10:17,860 I feel the need... 186 00:10:17,926 --> 00:10:19,728 The need for speed! 187 00:10:25,367 --> 00:10:28,570 Aviator sunglasses are this innately all-American, 188 00:10:28,637 --> 00:10:32,041 clean-cut heroic movie-star look. 189 00:10:32,107 --> 00:10:33,776 It's no wonder they took off. 190 00:10:35,611 --> 00:10:38,480 The movie star coupled with Ray Ban Aviators 191 00:10:38,547 --> 00:10:40,449 captures the mood of the times, 192 00:10:41,350 --> 00:10:44,186 as another movie-star leads the charge for the US to 193 00:10:44,253 --> 00:10:46,622 reclaim its military swagger. 194 00:10:48,057 --> 00:10:50,626 Reagan You ain't seen nothing yet. 195 00:10:51,260 --> 00:10:52,961 Ronald Reagan was really starting to expand the 196 00:10:53,028 --> 00:10:54,363 military at that time. 197 00:10:54,730 --> 00:10:56,732 Let's go! 198 00:10:56,799 --> 00:10:58,801 I'm sure they were really glad when that movie came out 199 00:10:58,867 --> 00:11:00,836 because it's basically a long, 200 00:11:00,903 --> 00:11:04,173 patriotic music video that all appealed very much 201 00:11:04,239 --> 00:11:05,708 in Reagan's America. 202 00:11:07,676 --> 00:11:10,879 Aviators just latched onto that, everybody had them. 203 00:11:13,482 --> 00:11:16,685 One year after Top Gun tops the box office, 204 00:11:17,152 --> 00:11:21,590 Ray Ban's sales hit an all-time high of $1.2 billion. 205 00:11:23,292 --> 00:11:26,462 And thanks to some maverick product placement Aviators are 206 00:11:26,528 --> 00:11:29,064 as popular today as they've ever been. 207 00:11:31,266 --> 00:11:33,869 I hope that Tom Cruise had stock in Ray-Bans, 208 00:11:33,936 --> 00:11:35,537 that's all I'm saying. 209 00:11:36,238 --> 00:11:38,607 So far, we have the Kangol Hat at number ten, 210 00:11:39,508 --> 00:11:42,344 the Vans shoe at number nine and Ray-Ban at number eight... 211 00:11:43,445 --> 00:11:46,615 But our number seven is an item invented in the 50s 212 00:11:46,682 --> 00:11:49,184 that shaped a fashion craze in the 80s. 213 00:11:50,018 --> 00:11:52,988 It was incredibly flexible, and moveable, 214 00:11:53,055 --> 00:11:54,356 it was awesome. 215 00:11:58,093 --> 00:11:59,728 Turn up your television okay, 216 00:11:59,795 --> 00:12:02,097 'coz you're not gonna believe what you're about to hear. 217 00:12:02,164 --> 00:12:06,001 Would you please join with me and welcome Twisted Sister. 218 00:12:11,507 --> 00:12:13,509 I'm constantly asked what I miss the most about the 80s, 219 00:12:13,575 --> 00:12:17,679 and I always say spandex because it was so liberating. 220 00:12:19,014 --> 00:12:22,951 In 1984 Twisted Sister hit the big time by turning 221 00:12:23,018 --> 00:12:25,821 traditionally macho heavy metal on its head... 222 00:12:27,055 --> 00:12:29,758 And stretching into a miracle fabric that would cover the 223 00:12:29,825 --> 00:12:32,895 80s in athletic and not so athletic glory. 224 00:12:39,668 --> 00:12:42,905 I cannot think of one place that I wore my spandex 225 00:12:42,971 --> 00:12:44,573 that I ever regretted it. 226 00:12:44,640 --> 00:12:46,208 I looked cool. 227 00:12:46,642 --> 00:12:49,244 Spandex was comfortable, and everything was clear 228 00:12:49,311 --> 00:12:50,145 as a bell. 229 00:12:50,212 --> 00:12:51,814 There were no secrets. 230 00:12:53,081 --> 00:12:56,351 I found out from some fans from back in the earliest days of the band, 231 00:12:56,785 --> 00:12:57,653 that they said, 232 00:12:57,719 --> 00:13:00,088 "did you know that we could see your junk?" 233 00:13:01,557 --> 00:13:05,460 And someone who had seen it all before was Dee's main squeeze. 234 00:13:06,428 --> 00:13:09,131 I've really got to give credit to my wife, Suzette, 235 00:13:09,198 --> 00:13:11,266 for introducing me and the band to spandex. 236 00:13:11,834 --> 00:13:14,002 And that all started with her walking into the club one 237 00:13:14,069 --> 00:13:17,739 night wearing a top she knew I liked only to find me on stage 238 00:13:17,806 --> 00:13:19,274 wearing the same top. 239 00:13:19,341 --> 00:13:21,343 And when she asked me why I was wearing the same top, 240 00:13:21,410 --> 00:13:23,078 I said, "I told you I loved your top. 241 00:13:23,145 --> 00:13:25,147 You didn't think I meant on you, did you?" 242 00:13:26,849 --> 00:13:28,884 At that point she said, "I'm not going to have my boyfriend 243 00:13:28,951 --> 00:13:31,153 wearing my clothes anymore." and started making 244 00:13:31,220 --> 00:13:33,989 Twisted Sister's outfits as she did for the whole time. 245 00:13:34,957 --> 00:13:37,793 My girdle, my girdle, I've lost my 18-hour girdle! 246 00:13:38,560 --> 00:13:40,662 Oops, I've got it on. 247 00:13:42,464 --> 00:13:44,733 Bizarrely, spandex emerged from a lab 248 00:13:44,800 --> 00:13:46,368 in Nazi Germany... 249 00:13:46,435 --> 00:13:51,273 It was then refined by Dupont Chemicals and given the trade name Lycra. 250 00:13:52,474 --> 00:13:54,276 Spandex and Lycra are the same thing but it's like 251 00:13:54,343 --> 00:13:55,711 Kleenex and tissue. 252 00:13:56,945 --> 00:13:59,748 Call it what you will, Lycra or spandex, 253 00:13:59,815 --> 00:14:02,317 just how did this fabulous fiber stretch 254 00:14:02,384 --> 00:14:04,786 from being the outfit of choice for wrestlers and 255 00:14:04,853 --> 00:14:08,056 rock-stars to becoming mainstream fashion? 256 00:14:08,724 --> 00:14:10,626 Are you ready to do the workout? 257 00:14:10,692 --> 00:14:12,227 Yeah! 258 00:14:12,761 --> 00:14:14,296 After breaking her ankle on the 259 00:14:14,363 --> 00:14:15,797 set of The China Syndrome, 260 00:14:15,864 --> 00:14:17,833 Jane Fonda turns to aerobics to help 261 00:14:17,900 --> 00:14:19,201 with her recovery. 262 00:14:19,268 --> 00:14:20,769 Feel that burn. 263 00:14:21,403 --> 00:14:23,906 The 'Workout' video becomes the best-selling VHS 264 00:14:23,972 --> 00:14:27,776 of all time and millions of keep fit fans ditch their 265 00:14:27,843 --> 00:14:30,012 polyester for spandex. 266 00:14:30,412 --> 00:14:35,284 One, two, three, four, five, six... 267 00:14:35,684 --> 00:14:37,319 Spandex are you kidding me? 268 00:14:37,386 --> 00:14:39,288 Everybody wore spandex. 269 00:14:42,124 --> 00:14:45,193 It was a cornerstone of fashion design. 270 00:14:48,563 --> 00:14:51,533 Fall, 1987 Donna Karan sum it up. 271 00:14:52,634 --> 00:14:53,669 Stretch. 272 00:14:53,735 --> 00:14:55,404 Where would Donna Karan be without spandex? 273 00:14:55,470 --> 00:14:57,773 Where would Gianni Versace be without spandex? 274 00:14:59,207 --> 00:15:01,610 Spandex made clothes easier for women. 275 00:15:02,911 --> 00:15:05,547 It became so popular because it was so accessible. 276 00:15:08,884 --> 00:15:10,652 And it came in different colors. 277 00:15:10,719 --> 00:15:13,388 I had some hot pink spandex, I had white ones, 278 00:15:13,655 --> 00:15:15,057 I looked like a walking burrito, 279 00:15:15,123 --> 00:15:18,360 I did not care because I had on my spandex. 280 00:15:21,163 --> 00:15:23,065 There's never a bad time for spandex. 281 00:15:25,334 --> 00:15:28,537 In the 80s, the counterculture of the 60s became 282 00:15:28,603 --> 00:15:30,372 over-the-counterculture. 283 00:15:30,439 --> 00:15:32,641 Rock and roll became corporate and got its own 284 00:15:32,708 --> 00:15:34,376 24/7 TV channel. 285 00:15:34,943 --> 00:15:37,879 Sitcoms like Family Ties turned aging hippies 286 00:15:37,946 --> 00:15:39,147 into a punchline. 287 00:15:39,748 --> 00:15:42,684 Even jeans swapped the word 'ordinary' with 'designer' 288 00:15:43,285 --> 00:15:46,188 creating a product that re-invented another revolution. 289 00:15:46,254 --> 00:15:48,490 Get ready for our number six. 290 00:15:59,568 --> 00:16:02,304 I thought acid wash denim was disgusting. 291 00:16:02,804 --> 00:16:05,407 Because it really was associated with all the music 292 00:16:05,474 --> 00:16:07,776 that was tacky, like Tiffany. 293 00:16:08,110 --> 00:16:09,311 ♪ I think we're alone now. ♪ 294 00:16:09,378 --> 00:16:10,579 ♪ Alone now. ♪ 295 00:16:10,645 --> 00:16:14,116 ♪ There doesn't seem to be anyone around ♪ ♪ 296 00:16:19,287 --> 00:16:23,225 In the early 1980s sales of traditional denim are in decline. 297 00:16:24,292 --> 00:16:26,595 The industry needs a radical reboot. 298 00:16:27,195 --> 00:16:28,897 Meet the guy who would become the 299 00:16:28,964 --> 00:16:30,766 "godfather of denim." 300 00:16:32,134 --> 00:16:35,337 When we started working in the 80s, 301 00:16:35,404 --> 00:16:37,472 we had totally different concept. 302 00:16:37,839 --> 00:16:41,476 My mission was to bring the jean to a different level. 303 00:16:43,211 --> 00:16:46,214 Adriano's vision is to create a new look inspired 304 00:16:46,281 --> 00:16:48,750 by 1960s surfer culture. 305 00:16:49,384 --> 00:16:52,788 The idea was to wash the jeans with bleach and stones, 306 00:16:53,221 --> 00:16:55,457 also known as 'stonewashing'. 307 00:16:59,995 --> 00:17:01,930 Then, a happy accident. 308 00:17:02,798 --> 00:17:05,901 At the factory, somebody forgets to add the water that 309 00:17:05,967 --> 00:17:07,269 dilutes the bleach. 310 00:17:07,769 --> 00:17:10,405 ♪ Ooh, I'll bet you're wondering how I knew ♪ 311 00:17:10,939 --> 00:17:14,509 And we realized that was creating an effect that was 312 00:17:14,576 --> 00:17:16,044 very, very interesting. 313 00:17:18,580 --> 00:17:21,249 Although acid wash is born out of a blunder, 314 00:17:21,516 --> 00:17:23,852 it's a very profitable one. 315 00:17:24,152 --> 00:17:27,522 The treatment of acid wash was revolutionary. 316 00:17:28,657 --> 00:17:30,792 We'd never seen anything like that before. 317 00:17:30,859 --> 00:17:33,528 Technology helped invent new ways to wear denim. 318 00:17:34,229 --> 00:17:36,765 Everything that looked old was new again. 319 00:17:42,370 --> 00:17:46,441 Within a few years, acid wash denim is everywhere 320 00:17:46,508 --> 00:17:48,543 and worn by every celebrity, 321 00:17:48,844 --> 00:17:51,179 from Dolly Parton to Andre Agassi. 322 00:17:53,215 --> 00:17:55,650 I loved it, I had my fair share of 323 00:17:55,717 --> 00:17:57,986 acid wash jeans and jackets. 324 00:17:59,688 --> 00:18:03,291 And then when they started coming out with the colored acid wash, 325 00:18:03,358 --> 00:18:05,193 my mind was blown. 326 00:18:07,696 --> 00:18:09,998 It totally revived denim as its own 327 00:18:10,065 --> 00:18:12,367 market within the fashion industry, 328 00:18:12,434 --> 00:18:15,303 it wasn't just denim it was acid wash denim. 329 00:18:16,805 --> 00:18:18,507 And love it or loathe it, 330 00:18:18,573 --> 00:18:21,743 acid wash denim just won't go away. 331 00:18:22,110 --> 00:18:24,212 It's neat to see fashion always turn a little 332 00:18:24,279 --> 00:18:26,114 bit like a full circle and here we are, 333 00:18:26,181 --> 00:18:28,183 acid wash is back again. 334 00:18:31,453 --> 00:18:34,756 Acid wash denim joins our top ten at number six, 335 00:18:34,890 --> 00:18:37,292 but as we close in on the final five 336 00:18:37,359 --> 00:18:39,327 80s streetwear fashions, 337 00:18:39,394 --> 00:18:41,930 it's time to seriously "pad" our numbers. 338 00:18:43,965 --> 00:18:47,235 They used to make bras with built-in shoulder pads 339 00:18:47,302 --> 00:18:49,471 that you'd wear under a shirt or a t-shirt. 340 00:18:53,675 --> 00:18:56,011 So, we've run through some of the major food groups 341 00:18:56,077 --> 00:18:59,281 Ray-Bans, designer jeans, 342 00:18:59,347 --> 00:19:01,750 sneakers and of course, our beloved spandex. 343 00:19:02,751 --> 00:19:05,820 Memorable items, but not good enough to make it into 344 00:19:05,887 --> 00:19:07,355 our top five. 345 00:19:07,422 --> 00:19:10,425 Or in this case, should I say 9 to 5. 346 00:19:16,398 --> 00:19:18,500 The 80s were a time of wars, 347 00:19:18,567 --> 00:19:20,602 both Cold and cultural. 348 00:19:21,102 --> 00:19:23,338 Ronald Reagan took on the Evil Empire, 349 00:19:24,005 --> 00:19:25,207 and at the same time, 350 00:19:25,273 --> 00:19:28,009 a battle of the sexes was raging, 351 00:19:28,076 --> 00:19:31,546 and that particular battle wore an iconic uniform. 352 00:19:32,647 --> 00:19:37,686 The 80s shoulder pads was the business. 353 00:19:40,155 --> 00:19:44,259 Shoulder pads and big hair and bam and Dynasty. 354 00:19:50,899 --> 00:19:54,269 Dressing up as Alexis Colby was fantastic 355 00:19:54,336 --> 00:19:56,938 because she had unlimited funds, 356 00:19:57,005 --> 00:20:01,543 she had an unlimited budget to buy her clothes and her jewels. 357 00:20:03,478 --> 00:20:06,248 I like it. Very nice. 358 00:20:06,314 --> 00:20:09,417 Much bigger than the office that you used to have. 359 00:20:09,484 --> 00:20:11,953 Excellent decorator, anyone I know? 360 00:20:12,454 --> 00:20:14,856 And by the second season I could call the shots, 361 00:20:14,923 --> 00:20:18,660 and one of the shots I called was I had just been in Paris 362 00:20:18,727 --> 00:20:23,632 and Pierre Cardin had brought out the new look of shoulder pads. 363 00:20:24,332 --> 00:20:26,234 And I loved it. 364 00:20:26,301 --> 00:20:27,836 It looks rather good, doesn't it? 365 00:20:27,902 --> 00:20:29,137 Yes, it does. 366 00:20:30,171 --> 00:20:32,874 It's not long before the trend spreads to Southfork 367 00:20:33,341 --> 00:20:36,278 and oozes onto the set of every glamorous TV show. 368 00:20:37,312 --> 00:20:39,914 Dynasty started high fashion a little sooner than 369 00:20:39,981 --> 00:20:44,352 we did and then all of the women on our show went ahem 370 00:20:44,419 --> 00:20:46,187 and then boy all of a sudden, 371 00:20:46,254 --> 00:20:48,123 the wardrobe just got to be the star of the show 372 00:20:48,189 --> 00:20:49,357 for several years. 373 00:20:49,424 --> 00:20:51,626 I think this is all so exciting. 374 00:20:52,193 --> 00:20:54,062 Don't you Sue Ellen? 375 00:21:01,269 --> 00:21:04,205 Dynasty and Dallas glamorized the look, 376 00:21:04,272 --> 00:21:06,841 but real women in the workplace also needed a 377 00:21:06,908 --> 00:21:08,810 uniform that meant business. 378 00:21:10,278 --> 00:21:12,514 There's a lot of different ways that 379 00:21:12,580 --> 00:21:15,350 shoulder pads trickled down to the average girl, 380 00:21:16,384 --> 00:21:18,987 one would be through films like Working Girl. 381 00:21:20,588 --> 00:21:22,324 I've never worked for somebody who was younger 382 00:21:22,390 --> 00:21:24,526 than me before or for a woman. 383 00:21:25,160 --> 00:21:26,995 Well, there's a first time for everything. 384 00:21:28,396 --> 00:21:30,231 It's not gonna be a problem is it, Tess? 385 00:21:30,298 --> 00:21:31,900 No, no. Good. 386 00:21:31,966 --> 00:21:34,736 Why don't you pour us a couple coffees and come on inside? 387 00:21:35,203 --> 00:21:37,339 I'm light and no sugar. 388 00:21:40,008 --> 00:21:42,677 Good afternoon, do your clothes get you respect? 389 00:21:43,278 --> 00:21:45,246 Or whistles? 390 00:21:45,613 --> 00:21:47,482 Do you dress for success? 391 00:21:47,549 --> 00:21:49,851 Today I'll be speaking to a clothing engineer. 392 00:21:49,918 --> 00:21:51,953 He is John T. Molloy. The book is called, 393 00:21:52,020 --> 00:21:55,123 The Woman's Dress for Success Book. 394 00:21:56,024 --> 00:21:58,093 Leave it to a man to tell a woman that 395 00:21:58,159 --> 00:22:01,029 she should dress like a man to get ahead. 396 00:22:01,696 --> 00:22:03,331 If a woman wants to give orders, 397 00:22:03,398 --> 00:22:04,499 this is what she wears. 398 00:22:04,566 --> 00:22:06,101 If a woman wishes to be taken seriously, 399 00:22:06,167 --> 00:22:07,268 this is what she wears. 400 00:22:07,335 --> 00:22:09,904 Now, clothing never gets anyone into the boardroom.... 401 00:22:09,971 --> 00:22:11,740 But the wrong clothing can keep you out. 402 00:22:15,377 --> 00:22:19,347 What women did in the 80s was basically do a female 403 00:22:19,414 --> 00:22:21,516 version of a male silhouette. 404 00:22:22,951 --> 00:22:25,553 Businesswomen need to look a certain way. 405 00:22:25,620 --> 00:22:27,989 They're attractive, feminine clothes that fit 406 00:22:28,056 --> 00:22:29,958 into a business world. 407 00:22:30,825 --> 00:22:33,495 The higher the shoulder pad, the closer to God. 408 00:22:34,129 --> 00:22:38,400 And that held true for the American working woman, 409 00:22:38,466 --> 00:22:40,602 trying to muscle in, 410 00:22:40,902 --> 00:22:43,371 into what was male territory so the bigger 411 00:22:43,438 --> 00:22:45,106 the shoulder pad the easier it was to 412 00:22:45,173 --> 00:22:47,108 make space for women. 413 00:22:48,743 --> 00:22:51,346 I think that there were women who were role models on 414 00:22:51,413 --> 00:22:54,082 television and in movies. 415 00:22:56,151 --> 00:22:59,854 And I feel the 80s women came into their own. 416 00:22:59,921 --> 00:23:01,156 They were fabulous. 417 00:23:01,222 --> 00:23:04,659 I go or I stay where I choose. 418 00:23:13,401 --> 00:23:15,970 Shoulder pads sits at number five but with four 419 00:23:16,037 --> 00:23:19,441 contenders left in the race it's still all to play for. 420 00:23:20,208 --> 00:23:21,843 But what will be our number one? 421 00:23:23,511 --> 00:23:24,979 Sneakers that got banned? 422 00:23:25,480 --> 00:23:27,849 A shirt that bought you into an exclusive club, 423 00:23:28,349 --> 00:23:30,885 or a look ripped off from Colombian drug lords? 424 00:23:32,654 --> 00:23:35,423 So many choices, so little time. 425 00:23:39,561 --> 00:23:41,162 So, we're more than halfway through 426 00:23:41,229 --> 00:23:42,931 and the competition is ugly. 427 00:23:43,465 --> 00:23:45,099 And so are some of the outfits. 428 00:23:45,166 --> 00:23:48,269 Our number four is the story of a bunch of guys who saw both 429 00:23:48,336 --> 00:23:51,639 beauty and cool in the most unlikely of places. 430 00:23:56,644 --> 00:23:59,514 ♪ I think it's very vital to rock a rhyme that's ♪ 431 00:23:59,581 --> 00:24:02,650 ♪ right on time it's tricky, here we go ♪ 432 00:24:02,717 --> 00:24:04,953 ♪ It's tricky to rock a rhyme, to rock a rhyme ♪ ♪ 433 00:24:05,019 --> 00:24:07,322 Run DMC are the first 80s hip hop band to make 434 00:24:07,388 --> 00:24:09,991 it big in the charts and they're about to make 435 00:24:10,058 --> 00:24:11,659 streetwear history. 436 00:24:13,294 --> 00:24:15,530 When we did our first album, 437 00:24:15,597 --> 00:24:18,266 Run's brother Russell Simmons was like, 438 00:24:18,333 --> 00:24:20,602 "Y'all need stage wardrobe." 439 00:24:21,436 --> 00:24:25,607 But we wanted to be authentic, and we wanted to be real. 440 00:24:26,875 --> 00:24:29,744 So, our wardrobe is the track suits, 441 00:24:31,212 --> 00:24:33,281 it's what we wear, it's real. 442 00:24:33,748 --> 00:24:37,218 ♪ You keep on rock shock cause this is it ♪ 443 00:24:37,852 --> 00:24:39,020 ♪ Huh ♪ ♪ 444 00:24:39,454 --> 00:24:41,856 In the 80s, Run DMC were saying, 445 00:24:41,923 --> 00:24:43,191 we're just going to do our own thing. 446 00:24:43,258 --> 00:24:46,127 We're from the hood and we're going to represent the hood. 447 00:24:46,194 --> 00:24:48,296 And they wore track suits because that's what they wore 448 00:24:48,363 --> 00:24:50,832 every day and they wore it on stage. 449 00:24:50,899 --> 00:24:52,867 Sneakers were also part of the look. 450 00:24:52,934 --> 00:24:55,570 And they loved one particular brand so much they 451 00:24:55,637 --> 00:24:57,105 made a record about it. 452 00:24:57,872 --> 00:24:59,974 ♪ My Adidas. ♪ 453 00:25:00,375 --> 00:25:02,110 ♪ Walk through concert doors. ♪ 454 00:25:02,176 --> 00:25:04,746 ♪ And roam all over coliseum floors. ♪ 455 00:25:04,812 --> 00:25:06,347 ♪ I stepped on stage, ♪ 456 00:25:06,414 --> 00:25:07,515 ♪ at Live Aid. ♪ 457 00:25:07,582 --> 00:25:10,251 ♪ All the people gave and the poor got paid. ♪ 458 00:25:10,685 --> 00:25:12,954 ♪ And out of speakers I did speak, ♪ 459 00:25:13,021 --> 00:25:16,724 ♪ I wore my sneakers but I'm not a sneak. ♪ 460 00:25:17,725 --> 00:25:22,263 In 1986 'My Adidas' is a top five hit. 461 00:25:22,964 --> 00:25:26,034 Sales of the brand soar. 462 00:25:26,868 --> 00:25:29,470 Run DMC made Adidas popular. 463 00:25:30,204 --> 00:25:32,206 The whole thing is about look and when you're looking 464 00:25:32,273 --> 00:25:35,310 for a certain type of look, Adidas was giving it to you. 465 00:25:36,311 --> 00:25:38,646 This mysterious spike in sales causes some 466 00:25:38,713 --> 00:25:41,916 serious head-scratching back at Adidas' headquarters 467 00:25:41,983 --> 00:25:43,151 in Germany. 468 00:25:43,217 --> 00:25:46,487 They couldn't understand why is it selling like this, 469 00:25:46,554 --> 00:25:48,690 and rumor has it, it was like an intern, 470 00:25:48,756 --> 00:25:50,892 you know what I'm sayin, that was at Adidas 471 00:25:50,959 --> 00:25:52,560 "Yo dude, what you don't know? 472 00:25:52,627 --> 00:25:57,131 Run DMC made a hip-hop song about Adidas. 473 00:25:58,533 --> 00:25:59,634 Hold up, hold up, hold up. 474 00:25:59,701 --> 00:26:02,003 "What the hell is a RUN DMC?" 475 00:26:04,372 --> 00:26:05,873 So, what they did, 476 00:26:05,940 --> 00:26:08,543 being the big mighty corporation they are, 477 00:26:08,610 --> 00:26:12,280 they sent a spy, like the CIA 478 00:26:12,814 --> 00:26:14,682 "You need to go to New York and find out what 479 00:26:14,749 --> 00:26:17,185 this Run DMC thing is and what is 480 00:26:17,251 --> 00:26:18,820 this hip-hop thing." 481 00:26:21,022 --> 00:26:22,957 It's a hot July night at a 482 00:26:23,024 --> 00:26:26,060 sold-out Run DMC show and the spy, 483 00:26:26,127 --> 00:26:29,097 marketing exec Angelo Anastasio turns up to 484 00:26:29,163 --> 00:26:30,632 see them play. 485 00:26:31,132 --> 00:26:33,501 We get to the point where we're ready to do the Adidas record 486 00:26:33,568 --> 00:26:35,436 and Run says "Take it off." 487 00:26:36,904 --> 00:26:38,272 I take off my shoe. 488 00:26:38,339 --> 00:26:39,941 He says, "hold it up." 489 00:26:40,008 --> 00:26:41,943 I hold up my shoe and then Run was like 490 00:26:42,010 --> 00:26:43,811 "D, what is that?" 491 00:26:43,878 --> 00:26:45,380 And I looked at Run and I said... 492 00:26:45,446 --> 00:26:47,215 ♪ My Adidas. ♪ 493 00:26:47,281 --> 00:26:48,850 ♪ Walk through concert doors. ♪ 494 00:26:48,916 --> 00:26:51,319 ♪ And roam all over coliseum floors. ♪ 495 00:26:51,386 --> 00:26:53,721 ♪ My Adidas! ♪ 496 00:26:53,788 --> 00:26:57,058 And we did the record and the whole place went crazy. 497 00:26:57,725 --> 00:27:00,028 ♪ With mic in my hand, I cold took command ♪ 498 00:27:00,094 --> 00:27:02,630 ♪ My Adidas and me close as can be ♪ ♪ 499 00:27:02,697 --> 00:27:06,267 All 18,000 people, held up their new sneakers, 500 00:27:06,334 --> 00:27:09,804 Angelo called back to Adidas in Germany 501 00:27:09,871 --> 00:27:12,106 "It's true! It's true! 502 00:27:12,173 --> 00:27:15,009 There is this thing called Run DMC and this thing called 503 00:27:15,076 --> 00:27:17,412 hip hop and they made a sneaker and it's the 504 00:27:17,478 --> 00:27:19,414 biggest thing that I ever saw. 505 00:27:22,350 --> 00:27:25,620 After Adidas saw that show "we're going to give you 506 00:27:25,687 --> 00:27:26,954 an endorsement deal." 507 00:27:27,855 --> 00:27:30,191 We said "Huh?" 508 00:27:30,258 --> 00:27:31,626 We didn't understand the language, 509 00:27:31,693 --> 00:27:33,594 we couldn't comprehend that. 510 00:27:33,661 --> 00:27:35,797 I'm gonna get new Adidas for life? 511 00:27:37,398 --> 00:27:40,635 Adidas and Run DMC sign a $1.6-million 512 00:27:40,702 --> 00:27:45,073 endorsement deal, the first ever between a sports brand 513 00:27:45,139 --> 00:27:46,441 and a hip-hop group. 514 00:27:55,283 --> 00:27:58,519 A track suit before Run DMC was like a track suit. 515 00:27:58,686 --> 00:28:03,825 You wore it to warm up for tennis and after it was a 516 00:28:03,925 --> 00:28:06,227 style street staple. 517 00:28:07,929 --> 00:28:09,831 It wasn't like we sat there and said, 518 00:28:09,897 --> 00:28:14,135 "We're going to be pioneers of marketing and commercialization," 519 00:28:14,202 --> 00:28:16,404 that wasn't the plan. 520 00:28:16,471 --> 00:28:18,806 ♪ We're down for forever and we won't be ♪ 521 00:28:19,073 --> 00:28:20,108 It was crazy. 522 00:28:20,174 --> 00:28:22,009 ♪ My Adidas ♪ 523 00:28:23,177 --> 00:28:24,679 And we didn't make that record to get money 524 00:28:24,746 --> 00:28:25,980 from Adidas or nothing, 525 00:28:26,047 --> 00:28:27,915 we just made it cos it was like I said, 526 00:28:27,982 --> 00:28:29,584 this is what all the youth wearing, 527 00:28:29,650 --> 00:28:31,719 it was like our tribute. 528 00:28:34,622 --> 00:28:36,924 Now there are some 80s streetwear fashions that are 529 00:28:36,991 --> 00:28:38,793 better left in the dustbin of history. 530 00:28:39,460 --> 00:28:41,696 Uh, parachute pants anyone? 531 00:28:42,163 --> 00:28:44,665 But coming up, three must wear essentials. 532 00:28:51,005 --> 00:28:53,207 So, let's 533 00:28:53,274 --> 00:28:56,144 high concepts ruled the TV airwaves, 534 00:28:56,544 --> 00:29:00,615 who can forget NBC's Alf, or the A-Team or, 535 00:29:00,681 --> 00:29:03,618 as much as we try, Manimal? 536 00:29:04,752 --> 00:29:07,488 Back in the day one of the smart guys at the same network 537 00:29:07,555 --> 00:29:10,358 bought another show idea that had been delivered to him 538 00:29:10,424 --> 00:29:12,860 on a cocktail napkin. 539 00:29:13,127 --> 00:29:15,530 It would turn into our number three. 540 00:29:15,596 --> 00:29:16,998 That very high concept? 541 00:29:17,932 --> 00:29:19,167 MTV Cops. 542 00:29:24,205 --> 00:29:26,908 September 16, 1984, 543 00:29:27,875 --> 00:29:29,977 the first episode of an entirely new kind of 544 00:29:30,044 --> 00:29:31,913 TV show airs. 545 00:29:33,548 --> 00:29:36,050 It fuses the narrative rhythms of a cop drama... 546 00:29:36,751 --> 00:29:38,753 Freeze! Miami Vice. 547 00:29:40,388 --> 00:29:41,622 With the designer looks and 548 00:29:41,689 --> 00:29:43,724 execution of a music video. 549 00:29:44,892 --> 00:29:47,662 An alluring mixture that's going to launch a sleek kind 550 00:29:47,728 --> 00:29:49,430 of men's fashion. 551 00:29:50,298 --> 00:29:52,633 The Miami Vice look was very much based on what the 552 00:29:52,700 --> 00:29:55,002 two main characters Crockett and Tubbs would wear. 553 00:29:55,069 --> 00:29:57,672 Which were suits with a t-shirt, 554 00:29:58,206 --> 00:29:59,974 and then loafers but with no socks. 555 00:30:00,908 --> 00:30:02,476 Which was a revolution. 556 00:30:02,810 --> 00:30:04,679 This is me. Where are your socks? 557 00:30:04,745 --> 00:30:06,581 I don't own a pair anymore. 558 00:30:07,315 --> 00:30:08,716 I loved that show so much I took every 559 00:30:08,783 --> 00:30:11,652 opportunity I could to wear loafers without socks. 560 00:30:13,521 --> 00:30:16,390 Miami Vice is one of the biggest TV cop 561 00:30:16,457 --> 00:30:17,825 shows of the 80s. 562 00:30:18,659 --> 00:30:20,628 He plays Detective Sonny Crockett on Miami Vice. 563 00:30:20,695 --> 00:30:22,463 Please welcome Don Johnson. 564 00:30:23,297 --> 00:30:27,301 Don Johnson, ugh, he could wear a linen suit like 565 00:30:27,368 --> 00:30:28,669 nobody's business. 566 00:30:28,736 --> 00:30:30,771 This is the hottest show, I guess, on television. 567 00:30:30,838 --> 00:30:32,840 Here you are on the cover of Us Magazine. 568 00:30:32,907 --> 00:30:34,442 Don Johnson. 569 00:30:34,508 --> 00:30:36,677 Here you are on the cover of Rolling Stone with your buddy 570 00:30:36,744 --> 00:30:37,945 Philip Michael Thomas. 571 00:30:38,012 --> 00:30:39,180 Anything would look cool on him, 572 00:30:39,247 --> 00:30:40,882 put a shower curtain on him! 573 00:30:41,582 --> 00:30:43,117 Just because you work homicide doesn't mean you have 574 00:30:43,184 --> 00:30:45,052 to dress like a corpse, look at this guy! 575 00:30:45,353 --> 00:30:48,022 Hey, alpha-106 1-A. Camera mark! 576 00:30:48,322 --> 00:30:50,491 Show co-creator Michael Mann and his costume 577 00:30:50,558 --> 00:30:54,061 team had to keep up with all these costume changes, 578 00:30:54,495 --> 00:30:56,530 as many as eight per episode. 579 00:30:57,798 --> 00:30:59,967 I don't think viewers realized that Crockett and 580 00:31:00,034 --> 00:31:02,470 Tubbs were wearing something that might be worn by the kind 581 00:31:02,536 --> 00:31:04,505 of guys that they were actually trying to apprehend. 582 00:31:05,640 --> 00:31:08,276 In the early 80s Colombian drug lords flood 583 00:31:08,342 --> 00:31:10,444 Miami with cash from cocaine. 584 00:31:15,349 --> 00:31:16,918 On the one hand, we're taking a little bit 585 00:31:16,984 --> 00:31:18,019 of a license there. 586 00:31:18,085 --> 00:31:20,554 But on the other hand, these guys that we're after, 587 00:31:20,621 --> 00:31:21,989 live that way. 588 00:31:22,056 --> 00:31:24,692 So, in order to get them, you gotta be like one of them. 589 00:31:24,759 --> 00:31:26,460 Don't worry, I'm gonna get you some new clothes. 590 00:31:26,527 --> 00:31:27,628 At its height, 591 00:31:27,695 --> 00:31:29,931 Miami Vice is watched by up to 22 million people... 592 00:31:30,031 --> 00:31:31,599 Eddie, no! 593 00:31:33,868 --> 00:31:36,570 Many of whom then went out shopping. 594 00:31:39,240 --> 00:31:41,075 They did make a huge impact culturally. 595 00:31:41,976 --> 00:31:45,379 So, once you started seeing how popular the show was, 596 00:31:45,546 --> 00:31:48,149 you started seeing the fashion replicated. 597 00:31:48,549 --> 00:31:51,519 This year, tradition is out, and Miami Vice is in. 598 00:31:51,752 --> 00:31:54,121 This outfit would run you about $670. 599 00:31:55,389 --> 00:31:57,224 Can you imagine how much it would be if you had 600 00:31:57,291 --> 00:31:58,693 to buy socks too? 601 00:32:00,194 --> 00:32:03,331 Don Johnson's outfit was copied by a lot 602 00:32:03,397 --> 00:32:05,166 a lot of people. 603 00:32:05,232 --> 00:32:07,068 If he wore something that Friday, 604 00:32:07,134 --> 00:32:09,170 the next week you saw 15 guys walking down the 605 00:32:09,236 --> 00:32:11,038 street with the same suit. 606 00:32:12,106 --> 00:32:13,641 And when the stars showed up, 607 00:32:13,708 --> 00:32:15,276 the crowd went crazy. 608 00:32:18,079 --> 00:32:19,580 Don Johnson smiled at you? Yeah. 609 00:32:19,647 --> 00:32:21,716 And was that good? Oh God! 610 00:32:22,083 --> 00:32:23,985 I touched Don Johnson! 611 00:32:25,453 --> 00:32:27,621 If I'm perfectly honest at that time if I had 612 00:32:27,688 --> 00:32:30,324 to be a white man, I'd have been Don Johnson. 613 00:32:32,560 --> 00:32:34,962 The Miami Vice designer outfit literally 614 00:32:35,029 --> 00:32:39,734 "wows" the 80s, and some 'cool dudes' continue to be 615 00:32:40,101 --> 00:32:41,702 influenced by it today. 616 00:32:44,305 --> 00:32:46,507 Come on, I think the Miami Vice look could have 617 00:32:46,574 --> 00:32:48,709 been a little further up the chart. 618 00:32:48,776 --> 00:32:52,179 I mean it was the first time a TV series was designed to look 619 00:32:52,246 --> 00:32:53,814 and feel a certain way, 620 00:32:53,914 --> 00:32:57,051 but number two may have the simplest, 621 00:32:57,118 --> 00:32:58,853 most powerful 622 00:32:59,720 --> 00:33:02,757 a man on a horse wielding a mallet. 623 00:33:12,266 --> 00:33:14,668 I think I offer a value to the consumer. 624 00:33:15,603 --> 00:33:18,606 I'm offering a product that is beautiful. 625 00:33:18,672 --> 00:33:21,242 And the best that I can possibly make. 626 00:33:22,443 --> 00:33:26,313 Ralph Lauren started out as Ralph Lipshitz and one 627 00:33:26,380 --> 00:33:29,784 of his first jobs was working at Brooks' Brothers. 628 00:33:29,850 --> 00:33:34,188 And what he saw there was the iconic quality of the 629 00:33:34,255 --> 00:33:37,491 buttoned-down shirt so when he started Ralph Lauren, 630 00:33:38,259 --> 00:33:40,961 he looked at what could people wear that would make 631 00:33:41,028 --> 00:33:43,564 them feel part of the club, 632 00:33:44,498 --> 00:33:47,134 the way the Brooks' Brothers customer felt. 633 00:33:47,735 --> 00:33:49,370 Bob, do you wanna take off your hat? 634 00:33:49,437 --> 00:33:51,172 When you're tipping it over, take off your hat. 635 00:33:51,238 --> 00:33:52,740 He did an amazing thing, 636 00:33:52,807 --> 00:33:55,543 I think he realized his own dream. 637 00:33:55,609 --> 00:33:58,579 He wanted this air of what would be, I guess, 638 00:33:58,646 --> 00:34:00,281 American aristocracy. 639 00:34:01,515 --> 00:34:04,485 From his humble beginnings selling ties in the 60s, 640 00:34:04,952 --> 00:34:07,721 by the mid 80s Ralph Lauren had hit the big time. 641 00:34:08,923 --> 00:34:12,760 And in the spring of 1986, he opens his first complete 642 00:34:12,827 --> 00:34:14,962 lifestyle store in New York. 643 00:34:15,296 --> 00:34:18,732 There was a building at 72nd and Madison Avenue called 644 00:34:18,833 --> 00:34:20,568 the Rhinelander Mansion. 645 00:34:21,001 --> 00:34:25,372 And he knew instinctively that that mansion with all 646 00:34:25,439 --> 00:34:30,277 of its Gothic details would represent the clubbiness that his 647 00:34:30,344 --> 00:34:32,213 clothes suggested. 648 00:34:34,381 --> 00:34:38,152 The interior had old leather couches, plaid blankets. 649 00:34:38,486 --> 00:34:40,121 There was a library. 650 00:34:40,187 --> 00:34:42,923 Part of his dream was to live the fantasy to meet 651 00:34:42,990 --> 00:34:44,792 his own aspirations. 652 00:34:46,193 --> 00:34:48,295 And all this aspiration required was to 653 00:34:48,362 --> 00:34:50,097 wear a simple shirt. 654 00:34:51,098 --> 00:34:53,701 Ralph Lauren's polo shirt is a classic. 655 00:34:53,767 --> 00:34:58,405 And belongs to this very short list of very established 656 00:34:58,472 --> 00:35:01,342 iconic garments and that is definitely one of them. 657 00:35:03,444 --> 00:35:07,181 I think of Ralph Lauren as the ultimate dresser 658 00:35:07,248 --> 00:35:08,415 of preppy people. 659 00:35:08,482 --> 00:35:12,653 And preppyness was a huge phenomenon in the 80s. 660 00:35:12,720 --> 00:35:15,256 So, if you were distinguishing yourself as preppy, 661 00:35:15,322 --> 00:35:17,458 you had to have a polo shirt. 662 00:35:18,125 --> 00:35:20,661 Lauren was inspired by Lewis Lacey, 663 00:35:20,728 --> 00:35:23,931 an Anglo Argentine polo player of the 1920s. 664 00:35:25,099 --> 00:35:27,568 You associated it with class. 665 00:35:30,804 --> 00:35:34,208 You saw Prince Charles playing polo, 666 00:35:34,542 --> 00:35:36,977 you saw all of those men down in Venezuela on 667 00:35:37,044 --> 00:35:39,580 their horses playing polo. 668 00:35:44,818 --> 00:35:47,288 You could be a part of that group or associated with 669 00:35:47,354 --> 00:35:49,924 that group just by wearing that shirt. 670 00:35:51,692 --> 00:35:54,662 A show of wealth was a very important aspect 671 00:35:54,728 --> 00:35:56,564 of the 80s. 672 00:35:57,464 --> 00:36:00,301 The 80s was really show and tell. 673 00:36:03,537 --> 00:36:07,575 That price point made it accessible enough that if you had the shirt, 674 00:36:08,576 --> 00:36:10,778 you could be part of the brand. 675 00:36:12,513 --> 00:36:13,647 You were buying the 676 00:36:13,714 --> 00:36:15,683 Ralph Lauren vision of the world. 677 00:36:15,749 --> 00:36:18,085 The polo shirt was a bestseller in the aspirational 678 00:36:18,152 --> 00:36:21,589 80s and led to the global success of Lauren's vision, 679 00:36:22,122 --> 00:36:24,291 success that paid a big dividend. 680 00:36:25,025 --> 00:36:27,094 It took Ralph Lauren three decades to build 681 00:36:27,161 --> 00:36:29,396 his two and a half billion-dollar company. 682 00:36:29,763 --> 00:36:32,166 But it will likely take him just one day to earn half a 683 00:36:32,233 --> 00:36:34,702 billion dollars selling a piece of it. 684 00:36:41,041 --> 00:36:43,244 Mr. Lauren and his family can put in the bank 685 00:36:43,310 --> 00:36:46,780 about $450 million after this offering. 686 00:36:47,147 --> 00:36:49,250 Which is not a bad piece of lose change. 687 00:36:49,350 --> 00:36:51,385 I always loved his look, 688 00:36:51,452 --> 00:36:52,886 it was very influential, 689 00:36:52,953 --> 00:36:54,221 it was very thought out, 690 00:36:54,288 --> 00:36:56,724 it was distinctive, it was a very clear look. 691 00:36:56,790 --> 00:36:58,926 That's why it's still here. 692 00:36:58,993 --> 00:37:01,195 Ralph Lauren was one of the first designers 693 00:37:01,262 --> 00:37:04,765 to understand that fashion could be lifestyle. 694 00:37:05,566 --> 00:37:08,636 Everything about the Ralph Lauren world was in 695 00:37:08,702 --> 00:37:10,537 that one shirt. 696 00:37:13,207 --> 00:37:14,742 Now we've celebrated branding, 697 00:37:14,808 --> 00:37:18,312 logos and footwear in our ranking of 80s streetwear. 698 00:37:18,379 --> 00:37:20,748 When we come back, our number one, 699 00:37:20,814 --> 00:37:23,350 an item that truly takes off into legend. 700 00:37:28,289 --> 00:37:30,190 So far, we've seen nine of the streetwear 701 00:37:30,257 --> 00:37:32,559 fashions that defined a decade, 702 00:37:32,626 --> 00:37:35,296 from fashions born on the street to styles from Paris, 703 00:37:36,363 --> 00:37:38,399 but nine contenders have fallen 704 00:37:38,465 --> 00:37:41,135 and there can be only one number one. 705 00:37:44,104 --> 00:37:47,441 80s fashion often revolved around huge personalities, 706 00:37:47,841 --> 00:37:50,678 from Tony Hawk and Vans to Joan Collins and 707 00:37:50,744 --> 00:37:54,481 shoulder pads to Ralph Lauren and Polo, 708 00:37:54,548 --> 00:37:57,951 but now a full court press to our number one. 709 00:37:58,585 --> 00:38:00,788 Inspired by my favorite athlete of all time. 710 00:38:00,854 --> 00:38:03,824 The GOAT. His Airness himself. 711 00:38:07,761 --> 00:38:10,831 Once upon a time not so long-ago shoes were just 712 00:38:10,898 --> 00:38:14,034 shoes and basketball shoes were no more glamorous than 713 00:38:14,101 --> 00:38:16,170 any other piece of sports equipment. 714 00:38:16,236 --> 00:38:18,806 That was before Michael Jordan learned how to fly. 715 00:38:19,540 --> 00:38:22,209 Way up and the Tar Heels go in front of... 716 00:38:22,276 --> 00:38:24,778 Michael Jordan is the GOAT. 717 00:38:26,113 --> 00:38:28,582 I'm a huge Michael Jordan fan. 718 00:38:29,149 --> 00:38:31,285 Jordan, another three pointer. Got it. 719 00:38:32,086 --> 00:38:35,389 He defined basketball he was that good. 720 00:38:36,457 --> 00:38:38,225 I don't think anything was more iconic in 721 00:38:38,292 --> 00:38:40,160 the 80s than Michael Jordan. 722 00:38:40,227 --> 00:38:42,029 In the middle of the break to Michael Jordan. 723 00:38:42,863 --> 00:38:44,832 Michael Jordan was dominant because he was so 724 00:38:44,898 --> 00:38:47,067 damn good at what he did. 725 00:38:47,134 --> 00:38:49,403 He's only played professional basketball a few months, 726 00:38:49,470 --> 00:38:50,804 but at age 21, 727 00:38:50,871 --> 00:38:53,374 Michael Jordan is the National Basketball Association's 728 00:38:53,440 --> 00:38:54,641 hottest draw. 729 00:38:56,410 --> 00:38:59,380 In 1984 two worlds collide. 730 00:38:59,446 --> 00:39:02,082 Michael Jordan is a young player fresh from college and 731 00:39:02,149 --> 00:39:05,185 just drafted, third, by the Chicago Bulls. 732 00:39:07,988 --> 00:39:10,224 He has a lot to prove. 733 00:39:11,158 --> 00:39:13,327 Nike is an upstart brand determined to 734 00:39:13,394 --> 00:39:16,864 take on its rivals, by any means necessary. 735 00:39:18,165 --> 00:39:20,901 A total of 100 college coaches have Nike contracts. 736 00:39:20,968 --> 00:39:23,103 So, what's the point of all of this for Nike? 737 00:39:23,170 --> 00:39:24,571 The exposure. 738 00:39:24,638 --> 00:39:26,874 And that exposure can give Nike a big boost 739 00:39:26,940 --> 00:39:28,976 in its battle with long-running industry leaders, 740 00:39:29,042 --> 00:39:31,378 Converse and Adidas. 741 00:39:31,445 --> 00:39:33,213 It has become the sneaker wars. 742 00:39:35,182 --> 00:39:38,385 But recruiting a new soldier to do battle with the competition 743 00:39:38,452 --> 00:39:39,987 is no slam-dunk. 744 00:39:40,554 --> 00:39:42,322 Michael had never heard of Nike. 745 00:39:42,389 --> 00:39:44,391 He wanted to go with Adidas. 746 00:39:45,392 --> 00:39:47,895 I wanted him to go with Nike because I thought that they 747 00:39:47,961 --> 00:39:49,229 needed him the most, 748 00:39:49,296 --> 00:39:52,332 that they'd be the most aggressive in promoting him. 749 00:39:52,399 --> 00:39:54,468 He said 'David, there's no way in history I'm going 750 00:39:54,535 --> 00:39:56,804 to get on a plane and fly seven hours to 751 00:39:56,870 --> 00:39:58,605 Portland, Oregon, to meet Nike. 752 00:39:59,640 --> 00:40:01,308 So, I called his parents and his mom said, 753 00:40:01,375 --> 00:40:03,010 "Don't worry, he'll be there." 754 00:40:04,845 --> 00:40:06,980 And sure enough he got on the plane, 755 00:40:07,047 --> 00:40:10,784 but he didn't crack a smile the entire day. 756 00:40:11,552 --> 00:40:14,288 I thought he was going to fire me when the day was over. 757 00:40:14,955 --> 00:40:17,491 But Nike was about to make an offer that few 758 00:40:17,558 --> 00:40:19,493 mortals could refuse. 759 00:40:20,561 --> 00:40:22,396 They offered him a signature shoe which isn't 760 00:40:22,463 --> 00:40:24,865 something that was happening very often back then. 761 00:40:25,332 --> 00:40:28,402 Unlike today, where a lot of athletes have signature deals, 762 00:40:28,669 --> 00:40:31,638 back then, it wasn't part of the plan. 763 00:40:32,306 --> 00:40:35,108 No other basketball player had that at the time. 764 00:40:35,175 --> 00:40:37,110 To put his deal in perspective, 765 00:40:37,177 --> 00:40:41,114 he received the largest guarantee by far of any player, 766 00:40:42,683 --> 00:40:44,885 so I leaned over to say to Michael, sheepishly, 767 00:40:44,952 --> 00:40:47,120 "So what do you think?" 768 00:40:47,187 --> 00:40:48,121 and he goes 769 00:40:48,188 --> 00:40:50,691 "God this is amazing. Sign me with Nike". 770 00:40:50,757 --> 00:40:53,260 You could have blown me away, I was stunned. 771 00:40:53,527 --> 00:40:56,930 And I learned for the first time this guy is a hell of a poker player. 772 00:41:03,504 --> 00:41:05,272 Jordan lent his name, 773 00:41:05,339 --> 00:41:08,108 and his agent's marketing imagination took flight. 774 00:41:09,843 --> 00:41:13,347 And just instantly in my mind I got this idea. 775 00:41:13,947 --> 00:41:15,916 WOMAN Welcome to Flight 23. 776 00:41:19,653 --> 00:41:21,922 Nike had just come out with a new technology for 777 00:41:21,989 --> 00:41:24,191 their running shoes called air soles. 778 00:41:26,560 --> 00:41:28,562 And I said okay we're going to call it Air Jordans. 779 00:41:28,629 --> 00:41:29,963 It's a double entendre. 780 00:41:30,030 --> 00:41:32,799 Air for the air technology and Air because Michael plays 781 00:41:32,866 --> 00:41:34,601 above the rim. 782 00:41:34,668 --> 00:41:36,803 Who said man was not meant to fly? 783 00:41:38,772 --> 00:41:41,008 Air Jordans from Nike. 784 00:41:43,977 --> 00:41:47,915 Nike's Air Jordans went on sale April 1st 1985 785 00:41:48,215 --> 00:41:50,851 with promotional hype that even stood out in the 786 00:41:50,918 --> 00:41:53,053 larger-than-life 80s. 787 00:41:53,120 --> 00:41:57,391 People saw a black man excelling and people 788 00:41:57,457 --> 00:42:00,027 wanted to be like Mike, so they got his shoe. 789 00:42:02,262 --> 00:42:04,631 Jordans were popular on the streets but not 790 00:42:04,698 --> 00:42:06,199 on the pro court. 791 00:42:07,968 --> 00:42:10,470 The NBA banned it they said it didn't comport 792 00:42:10,537 --> 00:42:11,505 with the color scheme. 793 00:42:11,572 --> 00:42:12,439 What's wrong with the coloring? 794 00:42:12,506 --> 00:42:13,607 What rule do we violate here? 795 00:42:13,674 --> 00:42:15,108 Well, it doesn't have any white in it. 796 00:42:15,175 --> 00:42:20,314 Huh, well neither does the NBA. 797 00:42:22,583 --> 00:42:25,018 My friend Rob Strasser calls me in a panic and says 798 00:42:25,085 --> 00:42:28,722 "God what have we done? The League banned the shoes." 799 00:42:28,789 --> 00:42:31,758 I said, "That is fantastic" and he said, "Are you crazy?" 800 00:42:31,825 --> 00:42:33,126 and I said "No, no, 801 00:42:33,193 --> 00:42:35,829 we're going to do a banned in Boston commercial tomorrow." 802 00:42:37,297 --> 00:42:40,300 On September 15th Nike created a revolutionary 803 00:42:40,367 --> 00:42:44,471 new basketball shoe, on October 18th, 804 00:42:44,838 --> 00:42:46,974 the NBA, threw them out of the game. 805 00:42:49,443 --> 00:42:52,846 Fortunately, the NBA can't stop you from wearing them. 806 00:42:53,113 --> 00:42:54,748 And it certainly worked. 807 00:43:02,689 --> 00:43:05,058 Air Jordans send Nike, the NBA, 808 00:43:05,125 --> 00:43:08,328 the Chicago Bulls and Jordan on the way to becoming 809 00:43:08,395 --> 00:43:10,764 multi-billion-dollar brands... 810 00:43:11,765 --> 00:43:13,967 Sports revolve around statistics, 811 00:43:14,034 --> 00:43:18,338 and our number one seriously dunks on all the competition. 812 00:43:19,072 --> 00:43:21,575 I actually have a whole closet full of Jordans, 813 00:43:21,642 --> 00:43:23,844 it was just the shoe to have. 814 00:43:23,910 --> 00:43:25,112 Michael Jordan style. 815 00:43:25,178 --> 00:43:27,514 Michael became so much the face of Nike that a lot of 816 00:43:27,581 --> 00:43:30,317 people in the early days called the company 'Mikey'. 817 00:43:30,817 --> 00:43:34,488 I think he established that it was cool to be an African American athlete, 818 00:43:34,554 --> 00:43:38,358 to be the face of a company, that was unheard of. 819 00:43:38,959 --> 00:43:41,395 So, Michael is truly a pioneer. 820 00:43:41,461 --> 00:43:44,131 I want to retire from the game with the respect of my peers 821 00:43:44,197 --> 00:43:50,037 and to be reviewed as one of the game's best. 822 00:43:52,506 --> 00:43:54,374 No living, breathing mere mortal 823 00:43:54,441 --> 00:43:58,045 human being could deny Michael Jordan that legacy, 824 00:43:58,111 --> 00:44:00,514 and Michael definitely stands alone. 825 00:44:02,349 --> 00:44:04,685 How do you like that for fast? 826 00:44:04,785 --> 00:44:06,086 Doesn't he, Rob? 827 00:44:06,787 --> 00:44:08,288 Whoo!