1 00:00:01,898 --> 00:00:05,568 ‐ [Narrator] Previously on the Titans That Built America, 2 00:00:05,652 --> 00:00:08,988 as World War I comes to a close, a new generation 3 00:00:09,113 --> 00:00:11,074 of titans are on the rise. 4 00:00:11,199 --> 00:00:13,993 ‐ [Man] We're in the age of the machine. 5 00:00:14,035 --> 00:00:17,247 ‐ [Narrator] Three car makers fight for dominance. 6 00:00:17,372 --> 00:00:19,207 ‐ This is my father Henry Ford. 7 00:00:20,708 --> 00:00:22,502 ‐ [Man] To Pierre du Pont. 8 00:00:22,544 --> 00:00:24,879 (crowd cheers) 9 00:00:25,004 --> 00:00:25,755 ‐ The Chrysler 70. 10 00:00:25,880 --> 00:00:28,550 (crowd talks over each other) 11 00:00:28,675 --> 00:00:31,511 ‐ [Narrator] As a battle rages to take down Ford, 12 00:00:31,594 --> 00:00:34,514 he and his son Edsel have their sights set on 13 00:00:34,597 --> 00:00:36,099 a new industry. 14 00:00:36,224 --> 00:00:37,850 ‐ We should get into this. 15 00:00:37,934 --> 00:00:39,477 ‐ [Narrator] They go head to head 16 00:00:39,561 --> 00:00:41,688 with a young upstart who wants to make his name 17 00:00:41,771 --> 00:00:43,731 in aviation, William Boeing. 18 00:00:43,856 --> 00:00:46,776 ‐ Very excited to tell you about Boeing's new plane. 19 00:00:46,859 --> 00:00:48,486 (camera pops) 20 00:00:48,611 --> 00:00:49,654 ‐ Pull. 21 00:00:49,779 --> 00:00:51,531 (gunshots fire) 22 00:00:51,656 --> 00:00:53,616 Hahaha, nothing like it. 23 00:00:55,368 --> 00:00:57,453 ‐ [Narrator] With the warring twenties and full swing, 24 00:00:57,537 --> 00:01:00,665 a skyscraper war begins as Chrysler 25 00:01:00,748 --> 00:01:02,166 looks to own the skyline. 26 00:01:02,292 --> 00:01:04,669 ‐ So why you building the tallest building in the world? 27 00:01:04,752 --> 00:01:06,754 ‐ So I can look down on GM. 28 00:01:10,049 --> 00:01:11,467 Ha ha. 29 00:01:11,551 --> 00:01:14,220 ‐ [Narrator] But du Pont won't be out done and plans 30 00:01:14,304 --> 00:01:15,680 a building of his own. 31 00:01:15,763 --> 00:01:18,516 ‐ Same height as Chrysler's, a bit taller than. 32 00:01:19,809 --> 00:01:22,604 ‐ The Empire State building. 33 00:01:22,729 --> 00:01:25,773 (driving beat begins) 34 00:02:13,613 --> 00:02:16,199 (seagulls caw) 35 00:02:19,410 --> 00:02:20,286 ‐ [Reporter] Mr. Morgan? 36 00:02:20,370 --> 00:02:22,580 (reporters chatter) 37 00:02:22,705 --> 00:02:23,498 (flashbulbs pop) 38 00:02:23,623 --> 00:02:25,375 Mr. Morgan, what are the best investments 39 00:02:25,500 --> 00:02:27,627 and what is your opinion on US steel? 40 00:02:29,587 --> 00:02:33,174 I'll say this, General Motors stock is very undervalued. 41 00:02:33,883 --> 00:02:34,801 ‐ [Reporter] Mr. Morgan, one more question. 42 00:02:34,884 --> 00:02:36,010 ‐ [Morgan] Thank you. 43 00:02:36,135 --> 00:02:38,096 ‐ Mr. Morgan, one more please one more question, please. 44 00:02:38,221 --> 00:02:39,514 ‐ Thank you gentlemen. 45 00:02:40,807 --> 00:02:43,518 ‐ [Narrator] By 1929, Wall Street has become 46 00:02:43,643 --> 00:02:45,895 the most famous street in America. 47 00:02:47,855 --> 00:02:50,483 And JP Morgan Jr. is its King. 48 00:02:51,401 --> 00:02:53,903 ‐ There's a saying about JP Morgan Jr. 49 00:02:54,028 --> 00:02:57,448 and his partners in the late 1920s, they're called 50 00:02:57,532 --> 00:02:59,867 Jesus Christ and his 12 apostles 51 00:02:59,951 --> 00:03:02,787 and so that gives you some sense of the stature 52 00:03:02,870 --> 00:03:05,415 of JP Morgan Jr. on Wall Street. 53 00:03:06,624 --> 00:03:10,878 He says in effect, I think GM's future looks bright 54 00:03:11,003 --> 00:03:12,672 and GM stock surges in price 55 00:03:12,797 --> 00:03:14,841 and then the stock market follows. 56 00:03:16,008 --> 00:03:18,511 ‐ [Narrator] Thanks to Morgan and his fellow bankers, 57 00:03:18,594 --> 00:03:23,224 the stock market has climbed nearly 40% in just one year. 58 00:03:24,517 --> 00:03:27,520 To investors and even ordinary Americans, 59 00:03:27,645 --> 00:03:29,856 there's a sense that you can't lose. 60 00:03:31,899 --> 00:03:34,277 ‐ The thing about the roaring twenties, it was the go go. 61 00:03:34,360 --> 00:03:35,653 Everybody was optimistic, 62 00:03:35,695 --> 00:03:38,072 markets were soaring, when it's so easy 63 00:03:38,156 --> 00:03:41,325 for anybody to go get out a loan and then go speculate. 64 00:03:42,535 --> 00:03:45,413 ‐ And not just speculation from professional investors. 65 00:03:45,496 --> 00:03:47,290 But this was the first time that 66 00:03:47,373 --> 00:03:50,126 Joe on the street saw the stock market going up 67 00:03:50,209 --> 00:03:55,339 and decided I'm going to go get myself a loan to buy stock. 68 00:03:55,423 --> 00:03:57,467 And by the way, I'm going to make 69 00:03:57,550 --> 00:03:58,509 a handsome profit doing it. 70 00:03:59,552 --> 00:04:02,597 ‐ It was like a boom like we've never had. 71 00:04:03,973 --> 00:04:06,976 There was a belief that we were in the Emerald City. 72 00:04:07,059 --> 00:04:09,437 ‐ [Radio Announcer] Day by day we were nearer to the final 73 00:04:09,562 --> 00:04:13,149 triumph over poverty ever before in the history of any land. 74 00:04:14,192 --> 00:04:17,153 ‐ [Narrator] One industry in particular reaps the rewards 75 00:04:17,236 --> 00:04:21,491 from the soaring economy, automobiles. 76 00:04:23,034 --> 00:04:28,372 In 1929, American spend a half billion dollars on new cars. 77 00:04:33,127 --> 00:04:35,505 ‐ The American automobile industry had a larger economy 78 00:04:35,588 --> 00:04:37,965 than every country on earth, with the exception 79 00:04:38,049 --> 00:04:41,594 of Germany, France, Britain, maybe the Soviet Union. 80 00:04:42,804 --> 00:04:46,098 ‐ [Narrator] 80% of the entire us car market is controlled 81 00:04:46,224 --> 00:04:48,518 by just three companies. 82 00:04:51,312 --> 00:04:54,482 du Pont's General Motors has the top spot. 83 00:04:56,526 --> 00:04:58,528 While Ford is second. 84 00:05:01,155 --> 00:05:02,949 And then there's Chrysler. 85 00:05:07,537 --> 00:05:09,914 ‐ Okay, fellas, let's take a look. 86 00:05:11,457 --> 00:05:13,960 ‐ [Narrator] In the eight years since he left GM, 87 00:05:14,043 --> 00:05:16,629 he's grown his company into the number three 88 00:05:16,712 --> 00:05:21,551 automaker in America but he's determined to be number one. 89 00:05:23,135 --> 00:05:24,262 ‐ Let me show you this. 90 00:05:24,345 --> 00:05:25,680 ‐ [Narrator] And in order to do that, 91 00:05:25,805 --> 00:05:28,099 he's going to take things to another level 92 00:05:29,392 --> 00:05:32,770 by raising the competition to new heights. 93 00:05:32,895 --> 00:05:37,650 ‐ You see here, this stretches up to the third floor. 94 00:05:37,733 --> 00:05:39,527 I want it to feel like you're stepping through 95 00:05:39,652 --> 00:05:41,946 the doorway into a city. 96 00:05:43,114 --> 00:05:45,950 ‐ [Narrator] He's recently started construction on a tower, 97 00:05:47,326 --> 00:05:50,079 that he plans to make the tallest in the world. 98 00:05:51,205 --> 00:05:53,457 He calls it the Chrysler building. 99 00:05:54,834 --> 00:05:57,461 ‐ Business entrepreneurs at the top of game. 100 00:05:58,629 --> 00:06:00,548 It's about personal dynamics and relationships 101 00:06:00,673 --> 00:06:03,551 that they have with their colleagues and their peers 102 00:06:03,676 --> 00:06:07,889 and their rivals and they want to beat them. 103 00:06:08,014 --> 00:06:11,434 And whether it's a business or whether it's my house 104 00:06:11,517 --> 00:06:16,439 is bigger or my building is bigger, that's the game. 105 00:06:17,273 --> 00:06:19,609 And that's how it's all scored. 106 00:06:21,777 --> 00:06:23,321 ‐ [Narrator] The skyscraper's construction 107 00:06:23,446 --> 00:06:27,992 is a monumental feat, 30,000 tons of steel 108 00:06:28,075 --> 00:06:31,120 and more than 3 million bricks will be needed. 109 00:06:34,040 --> 00:06:37,919 In a building this size, every single detail matters. 110 00:06:39,211 --> 00:06:40,504 ‐ One of the key innovations 111 00:06:40,630 --> 00:06:43,841 in the Chrysler building was the world's fastest elevators. 112 00:06:43,925 --> 00:06:46,594 And the building had the longest continuous elevator shaft 113 00:06:46,719 --> 00:06:48,554 in the world at the time. 114 00:06:51,891 --> 00:06:53,726 ‐ [Narrator] But Chrysler doesn't just want his tower 115 00:06:53,851 --> 00:06:57,939 to be the tallest, it also must be the most beautiful. 116 00:06:58,814 --> 00:07:00,816 ‐ Every entrepreneur knows what their, 117 00:07:00,900 --> 00:07:04,487 their special sauce is, what their, their greatest skill is. 118 00:07:05,488 --> 00:07:08,532 With Chrysler, his was beauty and precision. 119 00:07:09,617 --> 00:07:12,078 This is Nirosta stainless steel, it's German. 120 00:07:13,579 --> 00:07:15,373 ‐ Walter Chrysler, whatever he did, 121 00:07:15,498 --> 00:07:17,208 he was going to be the best at it. 122 00:07:17,333 --> 00:07:18,668 ‐ All right. 123 00:07:18,709 --> 00:07:20,378 ‐ He was going to build the most beautiful skyscraper. 124 00:07:20,461 --> 00:07:21,921 It was going to be the tallest. 125 00:07:22,004 --> 00:07:24,090 It was going to be the talk of the world. 126 00:07:25,216 --> 00:07:27,802 (dramatic orchestral music swells) 127 00:07:27,885 --> 00:07:29,345 ‐ [Newsreel Announcer] High above street level, 128 00:07:29,428 --> 00:07:31,514 about 1,000 feet high in the air 129 00:07:31,597 --> 00:07:35,476 on the Chrysler building looking over Lexington Avenue. 130 00:07:37,019 --> 00:07:38,229 ‐ [Narrator] As it nears completion 131 00:07:38,312 --> 00:07:41,148 in the summer of 1929, 132 00:07:41,232 --> 00:07:44,193 Chrysler wants to make sure the world takes notice. 133 00:07:50,533 --> 00:07:51,826 ‐ Mr. Chrysler. 134 00:07:51,951 --> 00:07:54,704 ‐ [Narrator] So he hires one of America's top photographers 135 00:07:54,829 --> 00:07:56,414 to document the building. 136 00:07:56,497 --> 00:07:58,374 ‐ Let me show you what I have going on. 137 00:07:58,499 --> 00:08:00,459 ‐ Yeah, let's see it. 138 00:08:01,961 --> 00:08:04,463 ‐ Margaret Bourke‐White is an amazing photographer 139 00:08:04,547 --> 00:08:06,632 who is known for her photos of factories 140 00:08:06,716 --> 00:08:08,884 and city life and architecture. 141 00:08:09,885 --> 00:08:11,345 And one of the reasons that she stands out 142 00:08:11,470 --> 00:08:12,805 is that she's willing to go places 143 00:08:12,888 --> 00:08:16,017 that no one else will just for that perfect shot. 144 00:08:25,693 --> 00:08:28,362 ‐ [Narrator] Dangling high above Manhattan, 145 00:08:28,487 --> 00:08:30,573 Bourke‐White captures the spectacle 146 00:08:30,656 --> 00:08:32,283 of Chrysler's building. 147 00:08:32,366 --> 00:08:37,580 (dramatic music) 148 00:08:40,958 --> 00:08:43,169 Her death defying photos help make Chrysler 149 00:08:43,252 --> 00:08:46,005 and his building the biggest news of the year. 150 00:08:50,384 --> 00:08:52,636 But Chrysler has competition. 151 00:08:58,225 --> 00:08:59,935 Less than 10 blocks away, 152 00:09:01,187 --> 00:09:04,565 du Pont has grand plans for a skyscraper of his own. 153 00:09:08,194 --> 00:09:09,779 The Empire State Building. 154 00:09:11,072 --> 00:09:14,033 They've demolished the old Waldorf Astoria hotel 155 00:09:15,701 --> 00:09:18,412 and have raised over $40 million for the construction 156 00:09:18,537 --> 00:09:23,292 of the building, over a half billion in today's dollars. 157 00:09:24,418 --> 00:09:28,714 But now with Chrysler so far ahead, some are questioning 158 00:09:28,839 --> 00:09:31,592 whether the project is worth the investment. 159 00:09:33,385 --> 00:09:35,805 ‐ What do you think we should do? 160 00:09:37,515 --> 00:09:38,849 ‐ We're going to build. 161 00:09:39,642 --> 00:09:43,187 (energetic strings begin) 162 00:09:44,897 --> 00:09:48,943 ‐ [Narrator] du Pont has no interest in standing down. 163 00:09:49,026 --> 00:09:51,821 He's going to continue until he beats Chrysler. 164 00:09:53,030 --> 00:09:54,865 So he keeps pushing the architects 165 00:09:54,990 --> 00:09:56,700 to make the building taller. 166 00:09:57,785 --> 00:09:59,036 ‐ They'll be coming from a factory 167 00:09:59,161 --> 00:10:01,831 in Pittsburgh and they'll be ordering 250,000 tons. 168 00:10:03,916 --> 00:10:05,835 ‐ There was sort of a personal rivalry among architects. 169 00:10:05,918 --> 00:10:09,004 So you have developers who have these big egos, 170 00:10:09,130 --> 00:10:10,214 who are trying to outdo each other. 171 00:10:10,339 --> 00:10:12,383 You have the architects who are also sort 172 00:10:12,508 --> 00:10:13,968 of part of this game. 173 00:10:15,052 --> 00:10:16,512 ‐ [Narrator] The newspapers begin referring to it 174 00:10:16,595 --> 00:10:19,140 as the skyscraper race. 175 00:10:23,102 --> 00:10:25,354 ‐ It's often impossible to keep your plans 176 00:10:25,437 --> 00:10:28,816 to add height secret because you have to file these plans 177 00:10:28,899 --> 00:10:30,734 with the buildings department. 178 00:10:31,861 --> 00:10:34,363 ‐ [Narrator] But now with competition heating up 179 00:10:34,488 --> 00:10:36,824 and construction nearly complete, 180 00:10:36,907 --> 00:10:38,993 Chrysler is starting to worry. 181 00:10:40,953 --> 00:10:43,664 He wants to make sure when all is said and done, 182 00:10:43,747 --> 00:10:46,834 there's no question whose building is tallest. 183 00:10:46,959 --> 00:10:48,711 ‐ So he went to his architect and he says 184 00:10:48,794 --> 00:10:50,963 you will go back to the drawing board 185 00:10:51,046 --> 00:10:53,799 and you add extra height, you figure out some way 186 00:10:53,883 --> 00:10:56,302 that we can make our building even taller. 187 00:11:00,556 --> 00:11:02,892 (car honks) 188 00:11:09,023 --> 00:11:11,692 ‐ [Narrator] For months, Chrysler's team has been working 189 00:11:11,775 --> 00:11:14,111 on a secret project. 190 00:11:14,195 --> 00:11:17,448 Tomorrow he plans to unveil it to the world. 191 00:11:17,531 --> 00:11:19,200 ‐ Let's go, let's go. 192 00:11:19,325 --> 00:11:22,161 Let's go. 193 00:11:22,244 --> 00:11:23,245 Hold on, hold on. 194 00:11:23,329 --> 00:11:25,122 ‐ [Narrator] Within the crown of the building, 195 00:11:25,206 --> 00:11:29,335 hidden from view, Chrysler's team has constructed 196 00:11:29,376 --> 00:11:31,295 a massive steel spike. 197 00:11:41,972 --> 00:11:46,352 ‐ We need the beams over there, all the points stack left. 198 00:11:46,435 --> 00:11:47,561 ‐ Hold on, hold on, hold on, 199 00:11:47,686 --> 00:11:48,562 ‐ Okay, we're going up, we're going up! 200 00:11:48,687 --> 00:11:50,481 Steady, steady, steady! 201 00:11:50,564 --> 00:11:55,069 (triumphant music) 202 00:11:55,194 --> 00:11:56,445 Hold on, hold on. 203 00:11:58,822 --> 00:12:01,158 ‐ [Narrator] Now, in the dark of night, 204 00:12:01,242 --> 00:12:03,452 the team raises the metal structure 205 00:12:03,535 --> 00:12:04,828 through the top of the building. 206 00:12:05,621 --> 00:12:07,498 (sweeping music) 207 00:12:07,581 --> 00:12:09,333 (workers talk indistinctly) 208 00:12:10,334 --> 00:12:13,212 (phone rings) 209 00:12:15,673 --> 00:12:16,507 ‐ Hello? 210 00:12:20,010 --> 00:12:22,388 ‐ [Narrator] With the first rays of the dawn, 211 00:12:22,513 --> 00:12:26,767 Chrysler's steel spire can be seen piercing the sky. 212 00:12:29,770 --> 00:12:33,440 Overnight, Chrysler has added nearly 200 feet 213 00:12:33,524 --> 00:12:37,987 to his building, surpassing even the Eiffel Tower. 214 00:12:39,280 --> 00:12:41,907 The Chrysler Building is indisputably 215 00:12:41,991 --> 00:12:45,828 the tallest structure that humans have ever created. 216 00:12:49,164 --> 00:12:52,084 (crowd cheers) 217 00:12:52,167 --> 00:12:54,586 ‐ Great job boys, great job. 218 00:12:55,129 --> 00:12:57,423 ‐ Chrysler was more than willing to spend 219 00:12:57,548 --> 00:13:00,217 a significant amount of money to have his building 220 00:13:00,301 --> 00:13:04,013 express his sort of modern architectural view of the world 221 00:13:04,096 --> 00:13:07,516 and to reflect his power and his success. 222 00:13:10,144 --> 00:13:12,563 ‐ [Narrator] It's a huge moment for the titan. 223 00:13:14,064 --> 00:13:17,484 ‐ It's the flapper buildings, it's jazz as an edifice. 224 00:13:17,609 --> 00:13:22,406 It is all the audacity all the bombast of the 1920s 225 00:13:22,531 --> 00:13:25,034 captured in concrete and steel. 226 00:13:25,159 --> 00:13:27,328 ‐ Look at it, that's history right there. 227 00:13:32,082 --> 00:13:35,002 ‐ It was so sexy and so new looking and so fresh 228 00:13:35,085 --> 00:13:38,088 and so striking that if my building looks like this, well 229 00:13:38,213 --> 00:13:41,592 certainly the cars have gotta be something pretty special. 230 00:13:41,717 --> 00:13:43,719 So it was the biggest billboard 231 00:13:43,802 --> 00:13:45,846 for a brand that was ever built. 232 00:13:51,977 --> 00:13:53,354 ‐ [Radio Announcer] The Chrysler building at 42nd street 233 00:13:53,437 --> 00:13:56,857 and Lexington is the tallest structure in the world. 234 00:13:56,940 --> 00:13:59,151 It's gigantic tower dominates the city 235 00:13:59,276 --> 00:14:01,236 and it can be seen from nearly everywhere. 236 00:14:01,362 --> 00:14:04,031 From it the views of Manhattan's are sublime, 237 00:14:04,114 --> 00:14:07,076 it's silver spire flashing in the sun, 238 00:14:07,201 --> 00:14:10,120 a monument of wealth and social prestige. 239 00:14:11,872 --> 00:14:14,708 But New York is not only steel and stone. 240 00:14:14,833 --> 00:14:18,087 It is people too, millions of beating hearts, 241 00:14:18,212 --> 00:14:22,341 lights and shadows, tears and laughter, work and play, 242 00:14:22,383 --> 00:14:27,554 night and day and so it moves from the memories of yesterday 243 00:14:28,263 --> 00:14:30,057 into the promise of tomorrow. 244 00:14:42,653 --> 00:14:44,321 ‐ [Narrator] Less than 24 hours 245 00:14:44,405 --> 00:14:47,449 after Walter Chrysler tops out his building, 246 00:14:47,533 --> 00:14:51,203 the U. S. Stock Market is taking a nose dive. 247 00:14:52,371 --> 00:14:54,998 ‐ In the year before the Stock Market crash in 1929, 248 00:14:55,082 --> 00:14:57,251 fortunes are being made all over the place. 249 00:14:57,376 --> 00:14:59,962 And there's this belief, this optimism that the bull 250 00:15:00,045 --> 00:15:01,964 market will never end. 251 00:15:02,047 --> 00:15:03,757 No one could have foreseen 252 00:15:03,882 --> 00:15:06,343 what was coming in October of 1920. 253 00:15:07,553 --> 00:15:11,014 ‐ [Narrator] In an instant, the roaring twenties are over. 254 00:15:12,766 --> 00:15:15,477 And the fortunes of the Titans 255 00:15:16,562 --> 00:15:19,148 and the entire country 256 00:15:19,648 --> 00:15:21,024 will never be the same. 257 00:15:30,784 --> 00:15:33,745 (dark forboding music) 258 00:15:33,871 --> 00:15:34,830 (bells ringing) 259 00:15:34,913 --> 00:15:36,123 ‐ What's the position on standard oil? 260 00:15:36,206 --> 00:15:38,542 ‐ Standard oil is down by 14% and dropping. 261 00:15:38,667 --> 00:15:39,835 U.S. steel down by 200. 262 00:15:39,960 --> 00:15:41,086 ‐ Sell down all the stock yet? 263 00:15:41,211 --> 00:15:43,172 Hold the position on standard oil. 264 00:15:45,257 --> 00:15:47,342 ‐ [Narrator] In just three days, 265 00:15:47,426 --> 00:15:50,637 the stock market loses almost half its value. 266 00:15:56,768 --> 00:15:58,896 After a decade of reckless spending, 267 00:15:59,021 --> 00:16:01,565 investors suddenly start to get nervous 268 00:16:01,690 --> 00:16:05,944 and begin offloading shares by the tens of millions. 269 00:16:07,070 --> 00:16:09,823 It's the biggest sell off in history. 270 00:16:09,948 --> 00:16:11,492 ‐ Traders know what that feels like 271 00:16:11,617 --> 00:16:12,743 and they know what it means. 272 00:16:12,868 --> 00:16:14,495 It starts to feed on itself 273 00:16:14,578 --> 00:16:17,664 and it, and the momentum just picks up so rapidly. 274 00:16:18,540 --> 00:16:21,627 And so, when the market started selling off in 1929, 275 00:16:21,710 --> 00:16:23,378 it snowballed. 276 00:16:26,298 --> 00:16:29,510 ‐ If you're a stock broker looking up at a board 277 00:16:29,593 --> 00:16:34,640 in 1929 and just watching the numbers tick down minute 278 00:16:34,723 --> 00:16:39,144 by minute by minute, it'll make your heart stop. 279 00:16:40,479 --> 00:16:41,939 I think that there were people who just 280 00:16:42,022 --> 00:16:45,234 couldn't even fathom what they were looking at. 281 00:16:54,326 --> 00:16:58,539 ‐ JP Morgan is watching his world crumble before his eyes 282 00:17:00,374 --> 00:17:03,669 but he knows if anyone can pull the country out 283 00:17:03,794 --> 00:17:06,421 of the crisis, it's him. 284 00:17:08,674 --> 00:17:10,342 (crowd talks over each other) 285 00:17:10,467 --> 00:17:12,302 ‐ [Reporter] Mr. Morgan, what's happening? 286 00:17:13,554 --> 00:17:15,681 Has the stock market stopped falling? 287 00:17:19,393 --> 00:17:23,272 ‐ The worst is over, everything's going to be okay. 288 00:17:23,355 --> 00:17:24,356 ‐ [Reporter] Are you sure? 289 00:17:24,481 --> 00:17:27,150 ‐ Trust me, everything's going to be fine. 290 00:17:32,030 --> 00:17:34,199 ‐ JP Morgan says, things are fine. 291 00:17:34,324 --> 00:17:36,326 Everybody goes back and buys. 292 00:17:39,329 --> 00:17:41,039 ‐ U. S. Steel up to one seven. 293 00:17:42,749 --> 00:17:43,584 ‐ Good. 294 00:17:44,835 --> 00:17:47,504 ‐ [Narrator] By the power of his word alone, JP Morgan 295 00:17:47,588 --> 00:17:50,382 turns around the stock market and makes sure 296 00:17:50,465 --> 00:17:54,344 that he buys at the lowest point to make a huge profit. 297 00:17:56,888 --> 00:17:59,725 Most people think the Great Depression began right 298 00:17:59,850 --> 00:18:02,019 after the stock market crash. 299 00:18:02,144 --> 00:18:04,271 ‐ Though the crash of 29 is considered the start 300 00:18:04,396 --> 00:18:07,149 of the Great Depression, in fact, it took another couple 301 00:18:07,232 --> 00:18:08,984 of years before the full depth 302 00:18:09,026 --> 00:18:11,320 of this depression hit the American public. 303 00:18:12,904 --> 00:18:15,782 ‐ So in the world of the stock market, there's this thing 304 00:18:15,866 --> 00:18:18,243 called a V‐shaped recovery. 305 00:18:18,368 --> 00:18:21,997 You just go down real quick and come back real quick. 306 00:18:22,122 --> 00:18:24,416 So in the brief aftermath of the crash 307 00:18:24,499 --> 00:18:27,961 there actually was a little V and at the time, 308 00:18:28,045 --> 00:18:29,504 they thought it was a big V. 309 00:18:33,467 --> 00:18:35,344 ‐ [Narrator] With the crash seemingly over, 310 00:18:35,469 --> 00:18:38,221 du Pont decides he's still going to beat Chrysler 311 00:18:38,347 --> 00:18:40,682 with the tallest building in the world, 312 00:18:40,807 --> 00:18:42,392 the Empire State building. 313 00:18:44,061 --> 00:18:46,146 ‐ In the fall of 1929 314 00:18:46,229 --> 00:18:50,525 Raskob and du Pont, they're crunching the numbers. 315 00:18:52,027 --> 00:18:53,320 From du Pont's point of view, 316 00:18:53,403 --> 00:18:55,781 it made perfect sense to go forward. 317 00:18:55,864 --> 00:18:57,741 There was every reason to believe at that point 318 00:18:57,866 --> 00:19:00,661 that their project would be economically successful. 319 00:19:02,871 --> 00:19:07,125 ‐ But Chrysler's new spire has complicated du Pont's plan. 320 00:19:08,543 --> 00:19:12,297 So his architects add floors to increase the height. 321 00:19:13,590 --> 00:19:15,509 ‐ [du Pont] It will be taller. 322 00:19:15,550 --> 00:19:18,095 ‐ [Builder] Yes, 1,054 feet. 323 00:19:18,220 --> 00:19:20,013 ‐ [du Pont] And the Chrysler building? 324 00:19:20,097 --> 00:19:21,556 ‐ [Builder] 1,050 feet. 325 00:19:23,475 --> 00:19:25,310 ‐ So we'll be four feet taller? 326 00:19:28,522 --> 00:19:29,398 ‐ Yes. 327 00:19:31,400 --> 00:19:34,069 ‐ The original plans for the Empire State building 328 00:19:34,152 --> 00:19:36,488 was just to have a flat top 329 00:19:36,613 --> 00:19:41,076 at a height that was greater than a Chrysler's building. 330 00:19:41,201 --> 00:19:42,160 ‐ Four feet. 331 00:19:44,287 --> 00:19:45,831 Chrysler gets to stick an umbrella on top 332 00:19:45,956 --> 00:19:47,165 and say he's taller. 333 00:19:49,418 --> 00:19:51,837 ‐ But evidently that wasn't enough comfort. 334 00:19:51,962 --> 00:19:54,673 It wasn't enough room to be sure that they were going 335 00:19:54,798 --> 00:19:56,508 to have the world's tallest building. 336 00:19:56,633 --> 00:19:59,594 So in December of 1929, they announced that they have come 337 00:19:59,720 --> 00:20:04,891 up with this plan to erect a 250 foot high structure 338 00:20:06,059 --> 00:20:09,312 which is mostly decorative, so that is a statement. 339 00:20:09,396 --> 00:20:12,149 du Pont wanted to literally and figuratively 340 00:20:12,232 --> 00:20:14,901 put Walter Chrysler's building in the shade. 341 00:20:17,446 --> 00:20:19,656 ‐ [Narrator] To create a building of this magnitude, 342 00:20:19,740 --> 00:20:23,744 du Pont oversees the most ambitious construction project 343 00:20:23,869 --> 00:20:24,870 in American history. 344 00:20:26,621 --> 00:20:31,918 Every day, 57,000 tons of steel arrive from Pittsburgh. 345 00:20:32,794 --> 00:20:35,714 ‐ All the materials, all the steel and stone 346 00:20:35,839 --> 00:20:39,092 and the piping, everything needed to arrive 347 00:20:39,217 --> 00:20:42,053 at the site just in time 348 00:20:42,137 --> 00:20:44,389 for when it was to be put in place. 349 00:20:46,433 --> 00:20:49,686 And legend has it that the steel was still warm to touch. 350 00:20:53,190 --> 00:20:55,484 ‐ [Narrator] A new floor is added each day, 351 00:20:56,693 --> 00:21:00,530 thanks in part to the talents of a new group of workers. 352 00:21:04,576 --> 00:21:07,245 ‐ Native American ironworkers from the Mohawk tribe 353 00:21:07,370 --> 00:21:09,331 actually play a role in the construction 354 00:21:09,456 --> 00:21:10,874 of the Empire State building. 355 00:21:10,999 --> 00:21:13,877 They're sought after ironworkers because they're recognized 356 00:21:14,002 --> 00:21:17,672 as masters of the craft and for being fearless 357 00:21:17,798 --> 00:21:19,382 because of their ability to work 358 00:21:19,508 --> 00:21:21,301 hundreds of feet in the air. 359 00:21:25,180 --> 00:21:28,683 ‐ [Narrator] The Empire State building is a true Colossus. 360 00:21:28,809 --> 00:21:31,353 Three times wider than the Chrysler building 361 00:21:32,229 --> 00:21:33,522 and the first building in the world 362 00:21:33,647 --> 00:21:35,816 to have more than 100 floors. 363 00:21:44,741 --> 00:21:47,327 For Chrysler, it's a disaster. 364 00:21:48,620 --> 00:21:50,997 His enemy's building is overtaking him 365 00:21:51,122 --> 00:21:52,457 right before his eyes. 366 00:21:53,375 --> 00:21:56,002 Chrysler decides his only move 367 00:21:56,127 --> 00:21:58,630 is to try to stop the construction. 368 00:22:02,342 --> 00:22:04,886 Chrysler launches a smear campaign. 369 00:22:05,011 --> 00:22:06,012 ‐ Form take two. 370 00:22:07,222 --> 00:22:08,390 ‐ [Narrator] To make people doubt 371 00:22:08,473 --> 00:22:11,059 that the Empire State building is structurally sound. 372 00:22:12,018 --> 00:22:13,687 ‐ And action. 373 00:22:14,229 --> 00:22:17,399 ‐ Do you think it's possible to build anything taller 374 00:22:17,482 --> 00:22:18,984 than the Chrysler building? 375 00:22:20,151 --> 00:22:21,611 ‐ No I do not. 376 00:22:22,904 --> 00:22:26,032 ‐ Skyscrapers must have seemed strange to people 377 00:22:26,157 --> 00:22:27,409 as electricity once had. 378 00:22:27,534 --> 00:22:29,870 They saw these massive buildings arising 379 00:22:29,995 --> 00:22:30,871 out of the landscape 380 00:22:30,996 --> 00:22:33,123 and many wondered if they'd topple over. 381 00:22:34,040 --> 00:22:37,210 ‐ A tall structure has the potential to develop 382 00:22:38,378 --> 00:22:42,841 stress fractures that could lead to catastrophic failure. 383 00:22:42,924 --> 00:22:47,679 ‐ So you're saying the Chrysler building will be the tallest 384 00:22:47,762 --> 00:22:49,764 building for the foreseeable future? 385 00:22:51,016 --> 00:22:53,226 ‐ [Narrator] du Pont knows this is just 386 00:22:53,351 --> 00:22:54,811 Chrysler being Chrysler. 387 00:22:55,770 --> 00:22:57,772 Construction continues without delay. 388 00:22:58,815 --> 00:23:01,568 The sooner he can top out his skyscraper, 389 00:23:01,651 --> 00:23:05,071 the sooner he can claim victory over Walter Chrysler. 390 00:23:07,699 --> 00:23:12,662 But as it nears completion, Chrysler takes one last swing 391 00:23:14,122 --> 00:23:18,960 saying the tower shouldn't count, since it's decorative. 392 00:23:20,879 --> 00:23:23,506 Coming from the person who pushed a metal spire up 393 00:23:23,632 --> 00:23:25,216 to make his building taller. 394 00:23:27,636 --> 00:23:32,432 du Pont responds by taking a page out of Chrysler's playbook. 395 00:23:36,144 --> 00:23:39,064 He tells the press that the tower is far more 396 00:23:39,189 --> 00:23:40,190 than just decorative. 397 00:23:44,778 --> 00:23:48,698 It's a docking station for airships, 398 00:23:52,202 --> 00:23:55,664 and he can prove it. 399 00:23:55,747 --> 00:23:59,250 ‐ They announce a plan to erect a mooring mast 400 00:23:59,334 --> 00:24:01,461 where airships could anchor. 401 00:24:01,544 --> 00:24:03,838 The passengers would then exit the air ship 402 00:24:03,964 --> 00:24:06,508 and then they would go down the elevator. 403 00:24:06,591 --> 00:24:08,760 But these things are utter fiction. 404 00:24:09,761 --> 00:24:12,472 ‐ [Narrator] In fact, no airship ever docked 405 00:24:12,555 --> 00:24:14,432 with du Pont's tower. 406 00:24:14,557 --> 00:24:15,850 The photograph he distributed 407 00:24:15,934 --> 00:24:20,480 to the newspapers was a fake created by a specialist 408 00:24:20,563 --> 00:24:23,024 a half century before Photoshop. 409 00:24:24,651 --> 00:24:27,153 ‐ They knew at the time that the mooring mast would never 410 00:24:27,278 --> 00:24:30,699 be able to moor air ships. 411 00:24:30,782 --> 00:24:35,912 The truth is when you're 1,250 feet in the air, 412 00:24:36,913 --> 00:24:39,499 the forces of wind are incredible. 413 00:24:39,582 --> 00:24:43,503 There did not exist a captain who was willing 414 00:24:43,586 --> 00:24:46,840 to dock at the top of the Empire State building. 415 00:24:46,923 --> 00:24:50,218 The mooring mast, if anything, was a kind of exclamation point, 416 00:24:50,343 --> 00:24:52,512 a way to say this race is over, 417 00:24:52,637 --> 00:24:54,848 there's no way you can beat us now. 418 00:25:02,355 --> 00:25:05,692 ‐ [Narrator] The Empire State building officially opens. 419 00:25:06,609 --> 00:25:09,112 In just two years, the New York skyline 420 00:25:09,195 --> 00:25:14,576 has been permanently altered thanks to competing egos. 421 00:25:17,787 --> 00:25:20,790 And Pierre du Pont can now say he built 422 00:25:20,874 --> 00:25:24,002 the tallest structure on earth, 423 00:25:25,587 --> 00:25:28,590 but it quickly turns into a hollow victory. 424 00:25:29,382 --> 00:25:31,843 Nobody is leasing office space. 425 00:25:31,968 --> 00:25:35,889 The Empire State building is virtually empty. 426 00:25:36,014 --> 00:25:39,392 ‐ There's a bit of a myth about what really happened 427 00:25:39,517 --> 00:25:42,270 in terms of the timing around the Great Depression. 428 00:25:43,813 --> 00:25:46,649 It looked after 1929, that things might be okay, 429 00:25:46,733 --> 00:25:49,652 but just for a moment, the V shaped recovery, 430 00:25:49,778 --> 00:25:52,155 you could call it just like a check mark 431 00:25:52,280 --> 00:25:54,866 before a real swoon. 432 00:25:58,286 --> 00:26:02,290 ‐ [Narrator] By 1931, the Great Depression has arrived. 433 00:26:03,249 --> 00:26:07,128 And this time not even JP Morgan can stop it. 434 00:26:14,719 --> 00:26:15,887 (forboding music) 435 00:26:16,012 --> 00:26:18,473 ‐ House and property is estimated at $7.3 million, 436 00:26:19,557 --> 00:26:22,018 commercial properties, including the Manhattan office 437 00:26:22,143 --> 00:26:26,481 hold value at $12.6 million, liquid cash holdings 438 00:26:26,564 --> 00:26:29,818 are approximately 256 million and change. 439 00:26:29,901 --> 00:26:32,028 ‐ As the Great Depression takes hold, 440 00:26:32,112 --> 00:26:36,449 the house of Morgan is cut in size by half. 441 00:26:36,533 --> 00:26:38,118 ‐ Furniture vehicles, 442 00:26:38,201 --> 00:26:40,495 non‐commercial ancillary properties. 443 00:26:40,578 --> 00:26:42,664 ‐ For God's sake, get to the point. 444 00:26:44,040 --> 00:26:49,212 ‐ Overall assets down by 400 million. 445 00:26:51,214 --> 00:26:54,676 ‐ So it is dramatically affected. 446 00:26:54,801 --> 00:26:57,011 ‐ [Narrator] The stock market loses 90% 447 00:26:57,137 --> 00:27:01,516 of its value and America faces another unforeseen disaster. 448 00:27:01,599 --> 00:27:04,018 The nation's banks begin to fail. 449 00:27:04,102 --> 00:27:06,980 ‐ So we all put our deposits in a bank and we expect 450 00:27:07,105 --> 00:27:09,149 to get that money back with some interest. 451 00:27:09,190 --> 00:27:11,901 But if we all get scared, then I want to run to the bank 452 00:27:12,026 --> 00:27:15,155 before you do, I want to pull my money out before you do, 453 00:27:15,238 --> 00:27:17,699 and then everybody pulls out, that's a bank run, 454 00:27:17,824 --> 00:27:19,242 and the bank collapses. 455 00:27:20,869 --> 00:27:24,789 ‐ [Narrator] By the end of 1931, 3,000 banks have closed 456 00:27:24,873 --> 00:27:28,793 and with them, billions of dollars simply vanish. 457 00:27:30,920 --> 00:27:35,091 ‐ To watch your net worth disappear, 458 00:27:35,216 --> 00:27:38,970 in some cases, in a matter of minutes and hours. 459 00:27:39,721 --> 00:27:40,722 I know they're just numbers 460 00:27:40,847 --> 00:27:43,224 but there's a reality behind that. 461 00:27:43,349 --> 00:27:45,226 And there are so many people who lived 462 00:27:45,351 --> 00:27:48,271 through that period and it changed them, 463 00:27:49,355 --> 00:27:50,231 it changed them forever. 464 00:27:53,026 --> 00:27:55,653 ‐ [Reporter] Half the active manpower of the United States 465 00:27:55,778 --> 00:27:58,740 drifting helplessly in search of work. 466 00:27:59,949 --> 00:28:04,746 Marriages off by 22%, birth rate down sharply, 467 00:28:04,871 --> 00:28:07,290 suicide rate, 40% higher. 468 00:28:14,964 --> 00:28:17,175 ‐ [Narrator] By the beginning of 1932 469 00:28:17,258 --> 00:28:20,887 the world's strongest economy has ground to a halt. 470 00:28:25,225 --> 00:28:26,768 ‐ This becomes the deepest, 471 00:28:26,893 --> 00:28:29,437 longest lasting economic downturn 472 00:28:29,562 --> 00:28:31,064 not just in us history. 473 00:28:31,189 --> 00:28:34,525 It's a global phenomenon with a devastating impact. 474 00:28:36,569 --> 00:28:39,030 ‐ Spending is down across the board. 475 00:28:43,159 --> 00:28:46,829 In New York City, no one is leasing office space 476 00:28:46,913 --> 00:28:48,456 in du Pont's new tower. 477 00:28:49,832 --> 00:28:52,919 The press is calling it, the Empty State building. 478 00:28:55,755 --> 00:28:58,549 The news from his car company is even worse. 479 00:29:00,760 --> 00:29:03,930 GM's sales are down by two thirds 480 00:29:07,392 --> 00:29:10,812 and Walter Chrysler is doing just as badly. 481 00:29:13,356 --> 00:29:16,109 ‐ The reality is, if you've lost everything 482 00:29:16,192 --> 00:29:18,403 and you can't even afford to feed yourself 483 00:29:18,528 --> 00:29:20,488 the last thing on your mind is going to be buying 484 00:29:20,613 --> 00:29:21,948 a new automobile. 485 00:29:32,333 --> 00:29:34,002 ‐ [Narrator] Henry Ford initially believes 486 00:29:34,127 --> 00:29:37,380 he's well positioned to ride out the depression. 487 00:29:38,756 --> 00:29:41,718 ‐ Henry Ford, he never trusted Wall Street. 488 00:29:41,843 --> 00:29:44,178 He thought Wall Street was gambling 489 00:29:44,262 --> 00:29:46,931 and that it was to rip off the folks. 490 00:29:47,056 --> 00:29:48,599 ‐ All good here, fellas? 491 00:29:48,683 --> 00:29:50,435 ‐ So when the Great Depression hit 492 00:29:50,560 --> 00:29:54,731 and every company's stocks are going downwards, 493 00:29:54,856 --> 00:29:56,482 you're watching Henry Ford say I don't 494 00:29:56,607 --> 00:29:57,859 play the Stock Market. 495 00:30:02,363 --> 00:30:05,199 ‐ [Narrator] But before long, the depression catches 496 00:30:05,325 --> 00:30:06,409 up with him too. 497 00:30:08,328 --> 00:30:13,124 Ford hasn't seen car sales so low since before World War I. 498 00:30:21,049 --> 00:30:24,177 Ford's airplanes are doing even worse. 499 00:30:25,011 --> 00:30:26,554 ‐ [Reporter] Hungry men live in shacks 500 00:30:26,679 --> 00:30:27,764 reaching the braod avenues of... 501 00:30:27,889 --> 00:30:30,433 ‐ Two things happened with Ford aviation at the beginning 502 00:30:30,516 --> 00:30:31,392 of the depression. 503 00:30:32,477 --> 00:30:35,855 One is the demand for $50,000 airplanes dried up 504 00:30:35,938 --> 00:30:38,608 almost instantly and the other thing that happened 505 00:30:38,691 --> 00:30:40,401 was there was a number of crashes. 506 00:30:46,324 --> 00:30:47,867 ‐ Within the span of a single year, 507 00:30:47,992 --> 00:30:51,496 there were four major crashes of Ford Tri Motors 508 00:30:51,579 --> 00:30:53,623 that killed over 40 people. 509 00:30:53,706 --> 00:30:57,335 In several cases, everyone aboard the aircraft died. 510 00:31:03,549 --> 00:31:06,052 (dial tones) 511 00:31:10,848 --> 00:31:12,600 ‐ Of course I tried six times. 512 00:31:15,228 --> 00:31:17,188 You're welcome to try them yourself. 513 00:31:19,023 --> 00:31:20,441 No, that's not what I meant. 514 00:31:22,610 --> 00:31:25,196 Look, nobody's flying. 515 00:31:27,448 --> 00:31:28,324 Yeah, I'm doing it. 516 00:31:29,534 --> 00:31:31,285 ‐ [Narrator] There's one person Edsel knows 517 00:31:31,369 --> 00:31:35,039 that could convince the public the Tri Motors are safe, 518 00:31:40,294 --> 00:31:43,631 but Ford's partner in aviation, Charles Lindbergh 519 00:31:45,883 --> 00:31:48,261 is dealing with a crisis of his own. 520 00:31:52,515 --> 00:31:57,395 In 1932, Lindbergh's 20 month old son is kidnapped. 521 00:31:58,604 --> 00:32:01,816 ‐ Everything about Charles Lindbergh was a big story. 522 00:32:01,899 --> 00:32:04,152 The birth of his baby was a big story. 523 00:32:04,277 --> 00:32:06,863 And then when that child was kidnapped, 524 00:32:06,988 --> 00:32:10,116 it was the biggest story in the United States. 525 00:32:11,534 --> 00:32:14,996 ‐ [Narrator] And then his child is found dead. 526 00:32:19,542 --> 00:32:22,253 The press refuse to leave him alone. 527 00:32:25,214 --> 00:32:27,258 Lindbergh is devastated. 528 00:32:39,729 --> 00:32:43,774 ‐ What if we, we built with the metal, you know, like boomy. 529 00:32:51,365 --> 00:32:55,244 Dad, wasn't expecting you. 530 00:32:55,995 --> 00:32:57,246 Everything okay? 531 00:32:58,372 --> 00:33:00,166 ‐ It's time to cut our losses. 532 00:33:02,960 --> 00:33:04,462 ‐ What are you talking about? 533 00:33:05,463 --> 00:33:07,465 ‐ I'm shutting Ford Aviation down. 534 00:33:11,052 --> 00:33:13,971 ‐ We have orders, it could be huge. 535 00:33:14,055 --> 00:33:18,059 ‐ That's it, it's over. 536 00:33:21,604 --> 00:33:24,524 Can I trust you to make this happen? 537 00:33:25,399 --> 00:33:27,443 ‐ Sure, Dad, 538 00:33:28,861 --> 00:33:30,321 whatever you want. 539 00:33:31,030 --> 00:33:32,073 ‐ Good. 540 00:33:36,702 --> 00:33:40,623 (downhearted music) 541 00:33:43,125 --> 00:33:45,628 ‐ Edsel was devastated, one of his friends said 542 00:33:45,711 --> 00:33:48,089 that they had never seen him so depressed. 543 00:33:49,090 --> 00:33:51,801 Just like that Edsel Ford's whole identity, 544 00:33:51,884 --> 00:33:53,177 his whole future, what he thought 545 00:33:53,219 --> 00:33:55,096 it was going to be was gone. 546 00:34:09,277 --> 00:34:11,112 ‐ [Narrator] But while most titans are struggling 547 00:34:11,195 --> 00:34:15,241 to survive, the Great Depression, one is thriving. 548 00:34:16,033 --> 00:34:17,243 William Boeing. 549 00:34:19,579 --> 00:34:21,247 ‐ Even though there was a depression going 550 00:34:21,372 --> 00:34:23,165 on for the rest of the United States, 551 00:34:23,207 --> 00:34:25,418 there were still lucrative airmail contracts 552 00:34:25,501 --> 00:34:29,463 from the U S government and so it was a very good time 553 00:34:29,547 --> 00:34:32,383 especially for Boeing and the early 1930s. 554 00:34:33,634 --> 00:34:35,803 ‐ [Narrator] Americans might not be buying cars 555 00:34:35,886 --> 00:34:40,266 or taking trips but they're sending more letters than ever. 556 00:34:42,727 --> 00:34:47,273 And Boeing's planes are moving them. 557 00:34:48,107 --> 00:34:51,527 (airplane engine roars) 558 00:34:53,571 --> 00:34:57,283 Boeing now controls most of the air mail business 559 00:34:57,366 --> 00:34:59,660 but he wants all of it. 560 00:35:00,536 --> 00:35:01,412 ‐ Mr. President. 561 00:35:02,830 --> 00:35:05,124 ‐ [Narrator] He's come to Washington to make his case 562 00:35:05,207 --> 00:35:07,585 to the president, Herbert Hoover. 563 00:35:08,711 --> 00:35:11,172 ‐ Now you and I both know there is no oversight. 564 00:35:12,340 --> 00:35:14,717 Do you honestly believe you're not being bled dry? 565 00:35:15,885 --> 00:35:17,053 I play by rules 566 00:35:17,136 --> 00:35:21,182 but these other guys they're raking you over the coals. 567 00:35:25,227 --> 00:35:26,145 ‐ Mr. Boeing. 568 00:35:26,228 --> 00:35:27,188 ‐ Mr. President. 569 00:35:33,527 --> 00:35:36,530 ‐ William Boeing convinced the Hoover administration 570 00:35:36,656 --> 00:35:39,158 that these small independent companies 571 00:35:39,283 --> 00:35:41,702 that had airmail contracts were actually cheating 572 00:35:41,827 --> 00:35:42,912 the federal government. 573 00:35:42,995 --> 00:35:45,623 Boeing argued, you really should be trusting, reliable, 574 00:35:45,706 --> 00:35:47,792 dependable, trustworthy companies 575 00:35:47,875 --> 00:35:50,836 like my company with the airmail contracts 576 00:35:50,961 --> 00:35:53,881 and amazingly the Hoover administration agreed. 577 00:35:55,883 --> 00:35:57,718 ‐ [Narrator] The new routes are worth millions 578 00:35:57,843 --> 00:36:00,596 of dollars for Boeing's growing business. 579 00:36:01,722 --> 00:36:04,433 While the rest of the industry struggles to survive, 580 00:36:04,558 --> 00:36:07,520 Boeing buys up aviation companies for pennies 581 00:36:07,603 --> 00:36:11,399 on the dollar and adds them to his empire. 582 00:36:12,525 --> 00:36:16,320 ‐ Bill Boeing makes this incredible vertical business. 583 00:36:16,445 --> 00:36:18,864 Airplanes, engines, propellers. 584 00:36:18,989 --> 00:36:21,534 He has a school to train pilots 585 00:36:21,617 --> 00:36:25,121 and mechanics and even builds his own airfield. 586 00:36:25,204 --> 00:36:27,790 Everything under one corporation. 587 00:36:28,958 --> 00:36:31,210 ‐ Boeing has bought nearly every airplane company 588 00:36:31,335 --> 00:36:33,421 in the country, combining them 589 00:36:33,504 --> 00:36:36,632 into the largest airline the world has ever seen. 590 00:36:38,134 --> 00:36:41,762 He calls the new company, United Airlines. 591 00:36:52,273 --> 00:36:56,485 ‐ [Narrator] By 1932, William Boeing has expanded his empire 592 00:36:56,610 --> 00:36:59,405 with his newly formed United airlines. 593 00:37:02,366 --> 00:37:03,659 But for most Americans, 594 00:37:03,743 --> 00:37:06,662 the depression is taking a devastating toll. 595 00:37:08,706 --> 00:37:10,040 ‐ When the stock market crashed, 596 00:37:10,166 --> 00:37:13,252 Herbert Hoover thought that was just a weird spasm 597 00:37:13,377 --> 00:37:15,463 in the stock market and we would come back 598 00:37:15,546 --> 00:37:17,214 so he didn't do anything. 599 00:37:18,215 --> 00:37:22,511 And meanwhile, people suffered like you can't even imagine. 600 00:37:22,636 --> 00:37:25,389 People were living in little shanty towns, 601 00:37:25,514 --> 00:37:28,142 they started being called Hoovervilles. 602 00:37:28,225 --> 00:37:31,604 We were in deep dark shape. 603 00:37:41,906 --> 00:37:45,326 ‐ Things went from bad to worse so quickly 604 00:37:45,409 --> 00:37:49,163 that American business was in grave peril. 605 00:37:49,246 --> 00:37:50,498 They need consumers. 606 00:37:50,581 --> 00:37:53,417 They need a sound currency. 607 00:37:53,542 --> 00:37:55,544 They need a sound banking system. 608 00:37:55,669 --> 00:37:57,213 They need an overall economy 609 00:37:57,338 --> 00:37:59,840 that's going to function well on a macro level 610 00:37:59,965 --> 00:38:03,552 if they're going to remain profitable themselves. 611 00:38:03,636 --> 00:38:06,180 ‐ [Narrator] du Pont has closed GM factories 612 00:38:06,305 --> 00:38:09,141 and laid off workers and still, 613 00:38:09,225 --> 00:38:10,643 he's losing millions. 614 00:38:11,769 --> 00:38:13,521 (thunder claps) 615 00:38:17,483 --> 00:38:20,820 In New York, Wall Street is a ghost town 616 00:38:20,861 --> 00:38:23,614 and J. P Morgan is bleeding money. 617 00:38:24,532 --> 00:38:27,409 ‐ By 1932, as the depression tightens 618 00:38:27,493 --> 00:38:30,329 and deepens as millions of more Americans go 619 00:38:30,371 --> 00:38:32,039 on the unemployment roles, 620 00:38:33,040 --> 00:38:34,667 as the savagery 621 00:38:34,792 --> 00:38:38,170 of the great depression becomes more apparent, 622 00:38:38,295 --> 00:38:40,047 J.P Morgan Jr. And the house of Morgan, 623 00:38:40,130 --> 00:38:43,050 they begin to doubt Hoover. 624 00:38:48,347 --> 00:38:50,015 ‐ Many American business leaders 625 00:38:50,057 --> 00:38:52,226 thought that Herbert Hoover's administration handled 626 00:38:52,351 --> 00:38:53,519 it so poorly. 627 00:38:54,228 --> 00:38:55,813 They needed decisive action. 628 00:38:58,774 --> 00:39:00,526 ‐ [Narrator] Morgan and du Pont decide 629 00:39:00,651 --> 00:39:03,070 the time has come for a change. 630 00:39:04,613 --> 00:39:06,156 With an election coming, 631 00:39:06,240 --> 00:39:07,324 they make it their mission 632 00:39:07,449 --> 00:39:09,785 to get President Hoover kicked out of office. 633 00:39:10,870 --> 00:39:13,747 They found their candidate, an elite like them, 634 00:39:13,873 --> 00:39:16,458 from one of the most respected political families 635 00:39:16,542 --> 00:39:17,543 in America. 636 00:39:27,803 --> 00:39:28,762 ‐ Governor. 637 00:39:28,888 --> 00:39:31,181 ‐ [Narrator] Franklin Delano Roosevelt. 638 00:39:31,307 --> 00:39:33,517 ‐ Mr. Morgan, my friend, Pierre du Pont 639 00:39:33,642 --> 00:39:34,518 ‐ Good to meet you, sir. 640 00:39:34,643 --> 00:39:36,562 ‐ Good to meet you. 641 00:39:36,687 --> 00:39:40,149 ‐ Franklin Roosevelt was a aristocratic child, 642 00:39:40,274 --> 00:39:42,735 a patrician, born on the Hudson river, 643 00:39:42,860 --> 00:39:46,363 lived there, went to prep school, went to Harvard. 644 00:39:46,488 --> 00:39:50,993 ‐ He was very much in the upper‐class in New York. 645 00:39:51,076 --> 00:39:54,246 He could really communicate extremely well 646 00:39:54,371 --> 00:39:56,749 with people from all classes, 647 00:39:56,832 --> 00:39:59,668 all religions, all races, et cetera. 648 00:39:59,752 --> 00:40:02,004 ‐ [Narrator] Although he conceals it from the public, 649 00:40:02,087 --> 00:40:05,883 FDR has lived with polio since the age of 39. 650 00:40:07,593 --> 00:40:09,428 ‐ He didn't do anything to bring on his polio. 651 00:40:09,553 --> 00:40:10,638 Now for the rest of his life, 652 00:40:10,721 --> 00:40:12,681 he couldn't walk again unaided. 653 00:40:12,806 --> 00:40:15,184 And the essence of the great depression 654 00:40:15,267 --> 00:40:16,393 for millions of Americans was, 655 00:40:16,518 --> 00:40:20,105 "I didn't do anything wrong, but the sky fell in upon me." 656 00:40:20,189 --> 00:40:23,984 And Roosevelt was able to connect with those people. 657 00:40:28,405 --> 00:40:30,908 ‐ Mr. Harrison's office please. 658 00:40:31,033 --> 00:40:32,117 ‐ Well, wake him up. 659 00:40:33,243 --> 00:40:35,287 ‐ [Narrator] Morgan and du Pont throw their influence 660 00:40:35,371 --> 00:40:37,748 and their money behind FDR. 661 00:40:38,832 --> 00:40:40,834 ‐ Let's talk about the Roosevelt campaign. 662 00:40:40,960 --> 00:40:42,878 ‐ Yes, I want to talk to you about the Roosevelt campaign. 663 00:40:43,003 --> 00:40:45,089 ‐ We're very excited about Roosevelt. 664 00:40:45,214 --> 00:40:46,757 I think he's all right. 665 00:40:47,841 --> 00:40:49,510 ‐ du Pont and the house of Morgan, 666 00:40:49,593 --> 00:40:52,179 and turning their attention away from Herbert Hoover 667 00:40:52,304 --> 00:40:53,722 and embracing FDR, 668 00:40:53,847 --> 00:40:55,808 supporting FDR with their money. 669 00:40:55,891 --> 00:40:58,686 This really was an example of an early super pack. 670 00:41:05,526 --> 00:41:06,694 ‐ [Narrator] On the campaign trail, 671 00:41:06,819 --> 00:41:09,738 FDR is greeted by huge crowds. 672 00:41:09,863 --> 00:41:12,491 He blames Hoover for the nation's misery 673 00:41:12,616 --> 00:41:16,120 and positions himself as the candidate of change, 674 00:41:16,203 --> 00:41:19,164 promising desperate Americans a new deal. 675 00:41:20,374 --> 00:41:23,210 ‐ He was very fuzzy on what the new deal was going to be. 676 00:41:23,335 --> 00:41:26,088 He simply promised that the government would be more active 677 00:41:26,213 --> 00:41:27,673 and be more helpful, 678 00:41:28,590 --> 00:41:30,718 but it wasn't clear what that meant. 679 00:41:30,843 --> 00:41:33,345 All they knew was it sounded a whole lot better 680 00:41:33,470 --> 00:41:35,639 than be very quiet 681 00:41:35,723 --> 00:41:38,726 and seemingly too little too late ideas of Herbert. 682 00:41:39,685 --> 00:41:40,769 ‐ I am confident. 683 00:41:40,894 --> 00:41:43,397 ‐ He was a great politician, FDR 684 00:41:43,522 --> 00:41:46,150 and he was able to appeal to the unemployed, 685 00:41:46,233 --> 00:41:47,151 the working people, 686 00:41:47,276 --> 00:41:51,071 without startling the rich industrial titans. 687 00:41:52,239 --> 00:41:53,240 ‐ Well we'll wait and see. 688 00:41:55,617 --> 00:41:58,704 ‐ [Narrator] FDR wins the election in a landslide. 689 00:41:59,371 --> 00:42:01,582 (cheering and applause) 690 00:42:02,708 --> 00:42:06,336 His inaugural address brings hope to millions. 691 00:42:06,420 --> 00:42:11,133 ‐ [FDR] So first of all, let me assert my firm belief 692 00:42:12,468 --> 00:42:16,138 that the only thing we have to fear is 693 00:42:16,388 --> 00:42:18,140 fear itself. 694 00:42:18,223 --> 00:42:21,143 (pplause and cheering) 695 00:42:23,479 --> 00:42:24,730 ‐ Good morning sir. 696 00:42:25,939 --> 00:42:28,484 ‐ [FDR] And there must be an end to a conduct in banking and 697 00:42:28,567 --> 00:42:33,572 in business which too often has given to a sacred trust 698 00:42:33,697 --> 00:42:36,950 the likeness of callous and selfish wrongdoing. 699 00:42:37,034 --> 00:42:39,661 ‐ The speech is one of the great political speeches 700 00:42:39,787 --> 00:42:41,288 of the 20th century. 701 00:42:41,371 --> 00:42:46,001 ‐ [FDR] Practices of the unscrupulous money changers 702 00:42:47,002 --> 00:42:50,255 stand indicted in the court of public opinion. 703 00:42:50,380 --> 00:42:52,299 ‐ And the Morgan bankers, 704 00:42:52,382 --> 00:42:54,093 they're expecting that their voice 705 00:42:54,218 --> 00:42:55,886 will be listened to in the White House 706 00:42:56,011 --> 00:43:00,349 as it has been more or less since 1918, 707 00:43:00,474 --> 00:43:02,559 incorrectly as it transpired. 708 00:43:02,893 --> 00:43:04,019 ‐ [FDR] They have resorted... 709 00:43:04,061 --> 00:43:05,187 ‐ [Narrator] In the speech, 710 00:43:05,312 --> 00:43:07,856 Roosevelt says the first thing he's going to do 711 00:43:08,649 --> 00:43:10,567 is go after the bankers. 712 00:43:10,692 --> 00:43:13,153 ‐ [FDR] This nation is asking for action 713 00:43:14,404 --> 00:43:15,823 and action now. 714 00:43:15,948 --> 00:43:19,743 ‐ [Narrator] And within two weeks, FDR turns on Morgan 715 00:43:20,536 --> 00:43:21,870 and comes for him. 716 00:43:22,204 --> 00:43:25,207 (dramatic music) 717 00:43:32,548 --> 00:43:37,344 (ominous music) 718 00:43:38,387 --> 00:43:41,515 ‐ [Narrator] J. P Morgan Jr. helped put Franklin Roosevelt 719 00:43:41,640 --> 00:43:43,433 into office 720 00:43:43,559 --> 00:43:44,643 but now, 721 00:43:44,726 --> 00:43:46,979 the President is coming after him. 722 00:43:47,062 --> 00:43:47,938 ‐ How many? 723 00:44:00,159 --> 00:44:01,785 The hell is this? 724 00:44:01,869 --> 00:44:03,871 ‐ [Narrator] To pull America out of the depression, 725 00:44:03,996 --> 00:44:07,833 FDR is targeting the people he thinks caused the crash. 726 00:44:08,542 --> 00:44:09,376 Bankers. 727 00:44:11,753 --> 00:44:13,672 ‐ Roosevelt needed an enemy 728 00:44:13,755 --> 00:44:16,258 in order to justify the major changes he knew 729 00:44:16,383 --> 00:44:18,969 he would have to undertake to get the economy moving 730 00:44:19,052 --> 00:44:21,221 and he was a good enough politician to know 731 00:44:21,346 --> 00:44:24,391 that you had to find an enemy that many people would hate. 732 00:44:25,809 --> 00:44:28,729 ‐ And J. P Morgan was an obvious person. 733 00:44:28,854 --> 00:44:31,106 His name was synonymous with Wall Street. 734 00:44:32,191 --> 00:44:35,319 So, just like today, if you're upset with big business 735 00:44:35,444 --> 00:44:38,363 you call Jeff Bezos to testify before Congress 736 00:44:38,488 --> 00:44:39,364 and Mark Zuckerberg. 737 00:44:39,489 --> 00:44:41,241 Well, J. P Morgan was that guy. 738 00:44:47,623 --> 00:44:51,418 ‐ [Narrator] Now, FDR intends to create a public spectacle 739 00:44:53,754 --> 00:44:56,089 to ensure that J. P Morgan becomes 740 00:44:56,215 --> 00:44:59,051 the face of the stock market crash. 741 00:45:03,055 --> 00:45:07,559 Roosevelt taps a tough New York lawyer, Ferdinand Pecora, 742 00:45:07,684 --> 00:45:09,937 to call Morgan before Congress. 743 00:45:12,856 --> 00:45:15,984 (press clamoring) 744 00:45:32,084 --> 00:45:33,210 ‐ The hearings as it turned out, 745 00:45:33,335 --> 00:45:37,339 were the subject of extraordinary interest. 746 00:45:38,465 --> 00:45:39,299 ‐ [Pecora] Mr. Morgan. 747 00:45:41,927 --> 00:45:44,179 Thank you very much for joining us today. 748 00:45:45,597 --> 00:45:47,266 ‐ It was late May early June, 749 00:45:47,391 --> 00:45:50,269 and it was unusually hot in Washington DC 750 00:45:50,394 --> 00:45:53,188 and there was no air conditioning in those days. 751 00:45:56,316 --> 00:45:59,194 It was Torrid in every sense of the word. 752 00:46:00,362 --> 00:46:03,865 ‐ You know what, proportion of your total business 753 00:46:03,949 --> 00:46:07,494 and total profits rise from your transactions 754 00:46:07,619 --> 00:46:09,746 on the stock exchange? 755 00:46:09,830 --> 00:46:10,831 ‐ I wouldn't know off hand, 756 00:46:10,914 --> 00:46:15,919 it would take a long time to find out. 757 00:46:16,044 --> 00:46:17,879 ‐ What was the reason for not keeping any minutes 758 00:46:17,963 --> 00:46:21,008 or other written record of the proceedings? 759 00:46:21,133 --> 00:46:23,844 ‐ Well, for reasons of convenience. 760 00:46:23,927 --> 00:46:25,595 Take a man's time to write them up 761 00:46:25,721 --> 00:46:29,099 and they'd be of no use to you. 762 00:46:38,275 --> 00:46:41,361 ‐ Did you manipulate the stock market for your own gains? 763 00:46:52,664 --> 00:46:53,415 Yes? 764 00:46:54,875 --> 00:46:56,084 ‐ Yes, no. 765 00:46:56,209 --> 00:46:58,420 ‐ Mr. Morgan, please answer the question. 766 00:46:59,963 --> 00:47:01,423 Yes or no? 767 00:47:13,393 --> 00:47:15,437 ‐ [Narrator] The hearings accomplish exactly 768 00:47:15,562 --> 00:47:16,897 what FDR wanted. 769 00:47:19,191 --> 00:47:22,486 Millions of Americans now believe that J. P Morgan 770 00:47:22,569 --> 00:47:27,407 and his Wall Street elites led the nation to ruin. 771 00:47:30,035 --> 00:47:33,997 ‐ FDR was not going to coddle the rich. 772 00:47:34,081 --> 00:47:36,833 He genuinely believed that the concentration of power 773 00:47:36,958 --> 00:47:39,586 in a few hands was bad for our country. 774 00:47:42,547 --> 00:47:44,007 ‐ [Narrator] But Roosevelt is doing more 775 00:47:44,132 --> 00:47:46,927 than just pinning the crash on J. P Morgan. 776 00:47:47,761 --> 00:47:50,055 He's drawing a line in the sand 777 00:47:51,306 --> 00:47:54,935 between the rich elites and the rest of the country. 778 00:47:56,061 --> 00:47:58,355 ‐ He picked his enemies carefully 779 00:47:58,438 --> 00:48:01,400 and he cast them as these dinosaurs 780 00:48:01,525 --> 00:48:04,736 who have only their own moneyed interests at heart 781 00:48:04,861 --> 00:48:07,280 and we need to get them out of the way, 782 00:48:07,364 --> 00:48:09,157 so that the American people could live up 783 00:48:09,282 --> 00:48:10,492 to the American dream. 784 00:48:11,827 --> 00:48:15,747 ‐ [Narrator] To prove once and for all which side he's on, 785 00:48:15,872 --> 00:48:18,917 FDR is going to take down another titan 786 00:48:19,042 --> 00:48:21,086 who got him elected. 787 00:48:23,880 --> 00:48:25,090 Pierre du Pont 788 00:48:28,718 --> 00:48:29,845 And to do it, 789 00:48:29,928 --> 00:48:31,346 FDR will capitalize 790 00:48:31,471 --> 00:48:34,516 on a best‐selling book about world war one. 791 00:48:36,393 --> 00:48:38,061 ‐ The idea behind the "Merchants of Death" 792 00:48:38,186 --> 00:48:40,188 was that if the United States government 793 00:48:40,313 --> 00:48:42,858 and the American people were dragged into 794 00:48:42,941 --> 00:48:44,901 or duped into war 795 00:48:45,026 --> 00:48:47,654 by bankers, by industrialists, 796 00:48:47,737 --> 00:48:50,240 by people who are going to profit from war. 797 00:48:51,867 --> 00:48:53,869 And one of the chief villains 798 00:48:53,994 --> 00:48:56,997 that they arrive at is du Pont. 799 00:49:00,917 --> 00:49:02,836 Pierre du Pont and the du Pont company 800 00:49:02,919 --> 00:49:05,380 were deeply offended by this. 801 00:49:05,505 --> 00:49:08,008 They really genuinely did not see 802 00:49:08,133 --> 00:49:11,011 that they had done anything criminal. 803 00:49:12,429 --> 00:49:14,514 ‐ [Narrator] du Pont soon finds himself 804 00:49:14,639 --> 00:49:17,267 the subject of a congressional inquiry. 805 00:49:23,106 --> 00:49:25,317 ‐ You charged the government $100 million 806 00:49:25,400 --> 00:49:27,194 to build your smokeless powder piles 807 00:49:27,319 --> 00:49:30,071 and then another 200 million in operating expense. 808 00:49:30,197 --> 00:49:31,990 The du Pont company pocketed at a profit 809 00:49:32,115 --> 00:49:33,325 of nearly $50 million. 810 00:49:33,450 --> 00:49:36,661 While thousands of soldiers were sent to their deaths. 811 00:49:36,745 --> 00:49:39,414 (clock ticking) 812 00:49:49,966 --> 00:49:52,260 You are quite simply a war profiteer 813 00:49:52,344 --> 00:49:55,889 but now, operating not in accordance with the interests... 814 00:49:56,014 --> 00:49:57,182 ‐ [Brand] For du Pont, 815 00:49:58,391 --> 00:50:02,729 everything he's trying to leave behind resurfaces. 816 00:50:04,314 --> 00:50:06,983 ‐ du Pont and the du Pont company get the label 817 00:50:07,108 --> 00:50:09,152 of being the "Merchant of Death" 818 00:50:09,277 --> 00:50:10,570 which is catchy 819 00:50:11,530 --> 00:50:12,739 and horrific. 820 00:50:50,527 --> 00:50:55,490 ‐ Franklin Roosevelt was a very, very gifted politician. 821 00:50:57,117 --> 00:51:00,245 And he saw this as a real opportunity 822 00:51:01,037 --> 00:51:03,498 to appeal to American voters. 823 00:51:05,292 --> 00:51:08,128 If du Pont was vilified in the process, 824 00:51:10,797 --> 00:51:12,382 that's the price of politics. 825 00:51:14,050 --> 00:51:15,677 ‐ [FDR] This Nation is asking for action, 826 00:51:17,095 --> 00:51:18,805 and action now. 827 00:51:18,888 --> 00:51:20,807 (applause) 828 00:51:22,017 --> 00:51:22,934 ‐ [Narrator] For du Pont, 829 00:51:23,059 --> 00:51:24,978 his family name and reputation 830 00:51:25,061 --> 00:51:26,813 have been dragged through the mud. 831 00:51:28,023 --> 00:51:32,235 But for Morgan, his entire empire is being threatened. 832 00:51:37,073 --> 00:51:40,076 Congress passes a law that sets new rules 833 00:51:40,160 --> 00:51:42,287 for how Morgan can operate. 834 00:51:49,336 --> 00:51:52,255 His banking empire will be broken up. 835 00:52:00,889 --> 00:52:02,515 ‐ You have these titans 836 00:52:02,641 --> 00:52:05,185 who are used to calling all the shots. 837 00:52:05,268 --> 00:52:07,979 Who are used to having things go their way. 838 00:52:08,813 --> 00:52:11,650 They didn't like government interference. 839 00:52:13,151 --> 00:52:14,694 ‐ [Narrator] Unable to conduct business 840 00:52:14,819 --> 00:52:16,988 how he wants in America, 841 00:52:17,113 --> 00:52:18,782 Morgan turns his focus 842 00:52:18,865 --> 00:52:21,451 to an area FDR can't touch, 843 00:52:22,702 --> 00:52:24,621 outside of the U. S. 844 00:52:25,580 --> 00:52:27,999 ‐ J. P Morgan Jr. loaned millions of dollars 845 00:52:28,083 --> 00:52:32,003 to various countries to finance all kinds of regimes. 846 00:52:32,045 --> 00:52:34,005 It was financing the British Empire. 847 00:52:34,130 --> 00:52:36,383 It was financing the French Republic 848 00:52:36,508 --> 00:52:40,345 and it was financing Japan and Germany as well. 849 00:52:48,395 --> 00:52:50,980 ‐ But Germany now has a new leader. 850 00:52:54,109 --> 00:52:54,901 Adolf Hitler. 851 00:52:58,988 --> 00:53:00,532 Loaning them money is a decision 852 00:53:00,657 --> 00:53:02,992 that Morgan will come to regret. 853 00:53:15,213 --> 00:53:17,757 (ominous music) 854 00:53:19,592 --> 00:53:22,345 ‐ [Narrator] After cracking down on Morgan and du Pont, 855 00:53:22,387 --> 00:53:25,932 FDR turns to phase two of his recovery plan. 856 00:53:27,809 --> 00:53:29,936 Getting the country back to work. 857 00:53:33,106 --> 00:53:34,649 ‐ President Roosevelt told the nation 858 00:53:34,733 --> 00:53:36,401 that the project would set an example 859 00:53:36,526 --> 00:53:39,362 of funding for all the generations to come. 860 00:53:41,239 --> 00:53:43,158 ‐ Roads and trails are being made safe and easy 861 00:53:43,241 --> 00:53:44,284 for motor cars. 862 00:53:45,243 --> 00:53:47,662 ‐ Democracy had stepped on the gas. 863 00:53:49,372 --> 00:53:53,918 ‐ FDR went in fast mode with his new deal programs 864 00:53:54,002 --> 00:53:55,295 where you would build bridges 865 00:53:55,378 --> 00:53:57,630 and roads and infrastructure 866 00:53:57,714 --> 00:54:02,177 to constantly put some form of funding into middle‐class 867 00:54:02,302 --> 00:54:05,305 poor and unemployed people's hands. 868 00:54:07,307 --> 00:54:10,769 ‐ [Narrator] FDR chooses one project to be the centerpiece 869 00:54:10,894 --> 00:54:11,853 of his new deal. 870 00:54:15,315 --> 00:54:17,901 It will require a massive workforce 871 00:54:17,984 --> 00:54:20,570 and four million cubic yards of concrete. 872 00:54:21,613 --> 00:54:23,782 A project this big would be a perfect fit 873 00:54:23,865 --> 00:54:27,076 for industrial type means like Ford or du Pont, 874 00:54:28,953 --> 00:54:30,705 but FDR doesn't trust them. 875 00:54:34,751 --> 00:54:37,086 So he gives it to an unknown. 876 00:54:38,463 --> 00:54:41,007 His name is Henry Kaiser. 877 00:54:43,510 --> 00:54:45,261 ‐ Henry Kaiser starts out at the bottom 878 00:54:45,386 --> 00:54:47,347 of the construction industry. 879 00:54:47,430 --> 00:54:48,389 He's the son of immigrants. 880 00:54:48,515 --> 00:54:49,766 He comes from humble origins. 881 00:54:49,849 --> 00:54:52,894 He doesn't go to Ivy league schools. 882 00:54:55,688 --> 00:54:58,107 But the one thing he learns early on is that, 883 00:54:58,191 --> 00:55:00,318 he was always willing to work harder 884 00:55:00,360 --> 00:55:02,153 and longer than anyone else. 885 00:55:02,237 --> 00:55:04,239 ‐ [Kaiser] We need to know if we can get those foundations in.. 886 00:55:04,322 --> 00:55:05,406 ‐ [Narrator] One day, 887 00:55:05,490 --> 00:55:06,950 he'll have so many people working for him 888 00:55:08,201 --> 00:55:09,744 that he starts a healthcare company 889 00:55:09,869 --> 00:55:11,162 for his workers. 890 00:55:11,246 --> 00:55:12,580 Kaiser Permanente. 891 00:55:13,790 --> 00:55:16,417 ‐ All of this here, all of this is gonna have to... 892 00:55:16,501 --> 00:55:17,919 ‐ [Narrator] But right now, 893 00:55:18,044 --> 00:55:18,878 he's a nobody. 894 00:55:25,635 --> 00:55:28,847 Now Kaiser has been given the job of his life. 895 00:55:30,390 --> 00:55:33,518 Far out West in the hot barren desert. 896 00:55:34,435 --> 00:55:36,938 Kaiser's project is already underway. 897 00:55:42,318 --> 00:55:43,528 If completed, 898 00:55:43,653 --> 00:55:46,072 it will be the most ambitious engineering project 899 00:55:46,155 --> 00:55:47,740 America has ever built. 900 00:56:00,086 --> 00:56:01,045 The Hoover dam. 901 00:56:09,470 --> 00:56:12,682 Initial construction began under Herbert Hoover. 902 00:56:12,765 --> 00:56:15,685 Blasting enormous tunnels through solid rock 903 00:56:15,768 --> 00:56:17,937 to divert the Colorado river. 904 00:56:18,897 --> 00:56:21,065 Now more than two years into the project, 905 00:56:21,858 --> 00:56:23,943 the river bed is dry and ready 906 00:56:24,861 --> 00:56:27,530 but the dam itself hasn't been started. 907 00:56:29,198 --> 00:56:30,366 The press is calling it, 908 00:56:30,491 --> 00:56:33,161 "The $50 million hole in the ground." 909 00:56:39,918 --> 00:56:42,837 ‐ It was an unimaginably hostile environment. 910 00:56:47,216 --> 00:56:49,093 Desert heat of dust. 911 00:56:54,515 --> 00:56:55,600 ‐ Where's my engineer? 912 00:56:56,935 --> 00:57:00,688 ‐ Men who worked on it said that conditions were harsher 913 00:57:00,730 --> 00:57:02,941 than anything they had ever experienced. 914 00:57:05,860 --> 00:57:09,280 ‐ [Narrator] But Kaiser has run into a serious problem. 915 00:57:09,364 --> 00:57:11,658 Constructing the largest dam in the world, 916 00:57:11,699 --> 00:57:15,161 requires a massive amount of concrete. 917 00:57:15,286 --> 00:57:17,664 ‐ 120, this is way too hot. 918 00:57:17,789 --> 00:57:19,791 Enough to pave a two lane highway 919 00:57:19,874 --> 00:57:22,585 from San Francisco to New York. 920 00:57:23,503 --> 00:57:25,046 ‐ What's it at? 921 00:57:25,171 --> 00:57:27,340 ‐ 120 after 72 hours. 922 00:57:27,423 --> 00:57:28,257 It's not enough. 923 00:57:31,552 --> 00:57:32,929 What do you think we should do? 924 00:57:33,054 --> 00:57:34,555 ‐ I need you to monitor this closely 925 00:57:34,639 --> 00:57:36,849 and let me know as soon as anything changes. 926 00:57:36,933 --> 00:57:38,893 You can take the temperature down. 927 00:57:41,187 --> 00:57:43,481 ‐ [Narrator] Pouring this much concrete can result 928 00:57:43,564 --> 00:57:45,274 in a very dangerous outcome. 929 00:57:47,360 --> 00:57:48,236 Cracking. 930 00:57:49,237 --> 00:57:51,489 ‐ Concrete emits heat as it cures 931 00:57:51,572 --> 00:57:53,408 and if it's not cooled properly, 932 00:57:53,533 --> 00:57:55,493 you'll get cracks in the concrete 933 00:57:55,576 --> 00:57:58,162 and the entire structure will be much weaker 934 00:57:58,246 --> 00:58:00,039 and in fact, it might fail. 935 00:58:02,250 --> 00:58:04,877 There was so much concrete going into Hoover dam, 936 00:58:05,003 --> 00:58:07,338 experts estimated that it would take more 937 00:58:07,422 --> 00:58:09,298 than a century to fully cool down. 938 00:58:14,220 --> 00:58:15,638 In 1928, 939 00:58:16,806 --> 00:58:20,184 just a couple of years before Hoover dam project began, 940 00:58:20,226 --> 00:58:23,855 the St. Francis dam in California had failed. 941 00:58:23,980 --> 00:58:28,693 The reservoir behind St. Francis emptied in 11 minutes 942 00:58:28,776 --> 00:58:30,903 and then swept toward the coast, 943 00:58:30,987 --> 00:58:34,949 taking people, and houses, and livestock with it. 944 00:58:38,453 --> 00:58:41,581 450 people lost their lives. 945 00:58:43,249 --> 00:58:46,294 ‐ [Narrator] Kaiser needs to figure out a solution quickly 946 00:58:47,128 --> 00:58:49,714 or he could jeopardize FDRs new deal 947 00:58:52,300 --> 00:58:56,179 and his project will be one of the most expensive failures 948 00:58:56,262 --> 00:58:57,722 in American history. 949 00:59:05,313 --> 00:59:08,232 (dramatic music) 950 00:59:10,401 --> 00:59:11,819 ‐ [Narrator] In the Nevada desert, 951 00:59:12,820 --> 00:59:14,655 the biggest most important project 952 00:59:14,781 --> 00:59:17,742 in FDR's new deal is underway 953 00:59:25,458 --> 00:59:27,251 but Henry Kaiser has a problem. 954 00:59:28,753 --> 00:59:32,423 He needs to find a way to cool four million cubic yards 955 00:59:32,507 --> 00:59:34,258 of concrete as it hardens 956 00:59:36,552 --> 00:59:38,054 or the Hoover Dam will fail. 957 01:00:07,542 --> 01:00:09,001 ‐ Henry Kaiser was someone who said 958 01:00:09,127 --> 01:00:11,838 "Get the job done no matter what it takes." 959 01:00:11,921 --> 01:00:13,881 And a good example of that is the challenge 960 01:00:13,965 --> 01:00:15,133 they have when they have to figure out 961 01:00:15,216 --> 01:00:17,510 how to cool the concrete used in the construction 962 01:00:17,552 --> 01:00:18,845 of the Hoover dam. 963 01:00:18,928 --> 01:00:20,513 He and his team figure out they can do this 964 01:00:20,638 --> 01:00:22,807 by cooling it from the inside out. 965 01:00:25,059 --> 01:00:27,562 ‐ [Narrator] Kaiser embeds nearly 600 miles 966 01:00:27,687 --> 01:00:29,856 of piping into the concrete 967 01:00:29,939 --> 01:00:33,734 and then pumps chilled river water through it. 968 01:00:33,818 --> 01:00:37,321 ‐ Henry Kaiser built a whole refrigeration plant 969 01:00:37,405 --> 01:00:40,366 to cool the water that would be pumped through the dam 970 01:00:40,491 --> 01:00:41,826 to help it cool properly. 971 01:00:43,578 --> 01:00:44,829 ‐ [Narrator] With chilled water running 972 01:00:44,912 --> 01:00:46,873 through every section of the dam, 973 01:00:46,998 --> 01:00:50,710 the concrete cools in a fraction of the time. 974 01:01:01,721 --> 01:01:03,931 ‐ I think one of the critical components 975 01:01:04,015 --> 01:01:06,434 to being successful in business is being decisive 976 01:01:07,435 --> 01:01:08,811 because you're going to have a lot of naysayers, 977 01:01:08,895 --> 01:01:09,979 so you're going to have to be decisive 978 01:01:10,062 --> 01:01:11,772 and know, "I believe this is going to work. 979 01:01:11,856 --> 01:01:14,108 I'm going to put all my energy behind it." 980 01:01:15,443 --> 01:01:18,946 ‐ [Narrator] Over 20,000 people will work on the Hoover dam 981 01:01:19,989 --> 01:01:22,074 but that's just the tip of the iceberg. 982 01:01:22,992 --> 01:01:26,078 All across America, FDR's new deal programs 983 01:01:26,204 --> 01:01:28,998 are creating millions of well‐paying jobs 984 01:01:30,124 --> 01:01:31,959 and for the first time in years, 985 01:01:32,043 --> 01:01:35,254 people start to feel optimistic about the future. 986 01:01:37,215 --> 01:01:39,508 ‐ Money is circulating in the hands of people 987 01:01:39,550 --> 01:01:40,718 and the assumption is 988 01:01:40,843 --> 01:01:43,179 that this might actually stimulate the economy. 989 01:01:59,904 --> 01:02:00,696 ‐ Good morning, Mr. Boeing. 990 01:02:00,780 --> 01:02:01,781 ‐ Morning. 991 01:02:07,036 --> 01:02:09,538 Ladies and gentlemen, thank you for coming. 992 01:02:10,539 --> 01:02:12,041 You are the first Americans 993 01:02:12,166 --> 01:02:15,253 to witness the future of aviation. 994 01:02:18,047 --> 01:02:20,007 ‐ [Narrator] By late 1933, 995 01:02:20,132 --> 01:02:21,926 Boeing rules the skies 996 01:02:22,927 --> 01:02:24,762 and he's even built a passenger plane 997 01:02:24,845 --> 01:02:26,931 like no one's ever seen before. 998 01:02:27,890 --> 01:02:29,976 ‐ The Boeing 247 is faster 999 01:02:30,059 --> 01:02:32,019 than any other civilian plane. 1000 01:02:32,103 --> 01:02:35,648 Boasting a top speed of over 200 miles per hour. 1001 01:02:35,731 --> 01:02:37,233 You can have breakfast in New York 1002 01:02:37,316 --> 01:02:40,069 and be in Los Angeles in time to catch the sunset. 1003 01:02:41,362 --> 01:02:44,490 ‐ The Boeing 247 was a huge step forward 1004 01:02:44,615 --> 01:02:47,118 in aviation both in design, 1005 01:02:47,201 --> 01:02:49,412 as well as aviation technology. 1006 01:02:49,495 --> 01:02:53,582 It's sleek, single wing, all metal, art deco design. 1007 01:02:53,708 --> 01:02:56,460 It just looks like a modern airplane. 1008 01:02:57,378 --> 01:02:58,713 ‐ [Narrator] Boeing is betting that soon 1009 01:02:58,838 --> 01:03:00,506 the public will be flying again 1010 01:03:01,674 --> 01:03:05,344 and he's completely changing the entire flying experience. 1011 01:03:06,262 --> 01:03:09,181 ‐ Bill Boeing's airline hired eight nurses 1012 01:03:09,265 --> 01:03:10,891 to care for the passengers, 1013 01:03:11,017 --> 01:03:12,852 ease their fears and take care of them 1014 01:03:12,935 --> 01:03:15,104 if they're sick during the flight. 1015 01:03:18,649 --> 01:03:22,111 These were the first flight attendants in the world. 1016 01:03:23,154 --> 01:03:25,156 ‐ Smile for the camera's ladies. 1017 01:03:25,281 --> 01:03:26,699 ‐ [Narrator] With his new plane 1018 01:03:26,824 --> 01:03:29,660 and growing control of the skies, 1019 01:03:29,785 --> 01:03:31,954 who could possibly stop him now? 1020 01:03:36,876 --> 01:03:38,127 Just one man. 1021 01:03:38,961 --> 01:03:40,004 The President. 1022 01:03:42,715 --> 01:03:46,969 He believes the government should be in charge of mail, 1023 01:03:47,053 --> 01:03:48,012 not Boeing. 1024 01:03:49,180 --> 01:03:52,558 A scandal gives FDR his opening. 1025 01:03:55,728 --> 01:03:57,396 ‐ Mr. Boeing, Mr. President. 1026 01:03:58,564 --> 01:04:02,651 ‐ The air mail scandal was a disaster for William Boeing. 1027 01:04:02,735 --> 01:04:04,153 It really took the shine off 1028 01:04:04,278 --> 01:04:07,239 of his company's reputation because newspapers across 1029 01:04:07,365 --> 01:04:09,825 the country were running front page stories 1030 01:04:09,950 --> 01:04:12,328 about corruption, and bribery, and graft, 1031 01:04:12,411 --> 01:04:16,248 and suddenly William Boeing's entire aviation empire 1032 01:04:16,332 --> 01:04:18,918 is now under the scrutiny of the public. 1033 01:04:24,382 --> 01:04:27,468 ‐ FDR believed that there was an unfair advantage given 1034 01:04:27,551 --> 01:04:30,346 to these large corporate titans to make profits 1035 01:04:30,471 --> 01:04:32,640 at the expense of the American people. 1036 01:04:33,724 --> 01:04:36,852 And so the charges of monopoly really drove Roosevelt 1037 01:04:36,936 --> 01:04:38,020 to act. 1038 01:04:45,694 --> 01:04:46,612 ‐ William Boeing? 1039 01:04:47,530 --> 01:04:48,322 ‐ Yes? 1040 01:04:51,867 --> 01:04:52,993 What's this? 1041 01:04:58,332 --> 01:04:59,959 ‐ [Narrator] FDR terminates all 1042 01:05:00,042 --> 01:05:02,586 of Boeing's air mail contracts. 1043 01:05:02,670 --> 01:05:06,632 (dramatic music) 1044 01:05:17,226 --> 01:05:20,146 ‐ [Narrator] In the wake of a scandal, FDR takes away 1045 01:05:20,229 --> 01:05:23,774 all of William Boeing's air mail contracts. 1046 01:05:23,858 --> 01:05:26,444 For Boeing, it's a catastrophe. 1047 01:05:26,527 --> 01:05:29,238 (dramatic music) 1048 01:05:31,323 --> 01:05:33,534 ‐ William Boeing was counting on that revenue 1049 01:05:33,617 --> 01:05:37,037 and income to continue to invest in and expand his business. 1050 01:05:37,121 --> 01:05:40,666 So without those airmail contracts, he has now lost one 1051 01:05:40,749 --> 01:05:45,588 of the only sources of guaranteed income in the 1930s. 1052 01:05:45,713 --> 01:05:48,424 (dramatic music) 1053 01:05:53,304 --> 01:05:55,181 ‐ [Narrator] Roosevelt believes that just like 1054 01:05:55,264 --> 01:05:57,933 with the Hoover Dam, airmail is best left 1055 01:05:58,058 --> 01:06:00,186 in the trusted hands of the government. 1056 01:06:01,729 --> 01:06:04,064 ‐ There had been corruption and bribery involved. 1057 01:06:04,190 --> 01:06:08,652 And so President Roosevelt decided the U. S. Army Air Corps, 1058 01:06:08,694 --> 01:06:12,156 the early American Air Force, would deliver the mail. 1059 01:06:13,449 --> 01:06:15,618 ‐ The Army Air Corps now have to pick up 1060 01:06:15,701 --> 01:06:18,829 for these very experienced pilots who had been 1061 01:06:18,913 --> 01:06:20,080 flying every day 1062 01:06:20,164 --> 01:06:23,375 over well‐proven routes and scheduled airlines. 1063 01:06:23,501 --> 01:06:27,046 They now have to pick it up and carry that forward. 1064 01:06:28,714 --> 01:06:30,925 ‐ [Narrator] The army realizes immediately 1065 01:06:31,050 --> 01:06:34,011 just how unprepared they are for the job. 1066 01:06:34,094 --> 01:06:37,097 Their planes are leftovers from World War I 1067 01:06:37,223 --> 01:06:40,267 and most of the pilots are inexperienced. 1068 01:06:40,392 --> 01:06:41,519 ‐ They don't have the planes. 1069 01:06:41,644 --> 01:06:43,521 They don't have the infrastructure in terms of 1070 01:06:43,562 --> 01:06:45,981 flying day and night around the clock 1071 01:06:46,023 --> 01:06:49,068 in all types of weather operations 1072 01:06:50,361 --> 01:06:52,821 ‐ [Narrator] For the young pilots flying old planes, 1073 01:06:52,905 --> 01:06:55,157 it's a disaster waiting to happen. 1074 01:06:55,282 --> 01:06:58,202 (ominous music) 1075 01:06:59,453 --> 01:07:03,082 ‐ In a span of six weeks, you have more than 60 crashes 1076 01:07:03,165 --> 01:07:05,751 killing many young airmail pilots. 1077 01:07:08,212 --> 01:07:11,090 It was a public relations nightmare for FDR. 1078 01:07:12,633 --> 01:07:15,219 (somber music) 1079 01:07:17,263 --> 01:07:20,015 ‐ [Narrator] Roosevelt realizes he has no choice. 1080 01:07:20,057 --> 01:07:24,144 He reverses his decision and gives the airmail business 1081 01:07:24,228 --> 01:07:26,230 back to private industry. 1082 01:07:29,358 --> 01:07:32,027 ‐ It was a big humiliation for Roosevelt. 1083 01:07:32,152 --> 01:07:35,114 He had just been elected a year before 1084 01:07:35,197 --> 01:07:37,491 and he was flying high. 1085 01:07:37,575 --> 01:07:40,327 He was very popular because of the New Deal. 1086 01:07:40,369 --> 01:07:43,372 And this was his first real political defeat. 1087 01:07:46,250 --> 01:07:48,877 ‐ [Narrator] But when FDR does give air mail back, 1088 01:07:48,961 --> 01:07:50,379 there's a huge catch. 1089 01:07:51,589 --> 01:07:53,841 The government will no longer permit companies to 1090 01:07:53,966 --> 01:07:56,927 both build planes and fly them. 1091 01:07:57,011 --> 01:07:59,930 Boeing's empire is broken up 1092 01:08:00,014 --> 01:08:02,141 but the president doesn't stop there. 1093 01:08:03,183 --> 01:08:05,561 As punishment for creating a monopoly, 1094 01:08:05,644 --> 01:08:08,272 FDR specifically bans William Boeing 1095 01:08:08,355 --> 01:08:13,068 for life from ever flying air mail again. 1096 01:08:13,152 --> 01:08:16,280 (plane engine whirs) 1097 01:08:17,364 --> 01:08:20,284 It's a staggering blow to the aviation titan. 1098 01:08:21,493 --> 01:08:25,414 ‐ Bill Boeing was very angry, disappointed 1099 01:08:26,290 --> 01:08:29,293 to be attacked by the government 1100 01:08:29,376 --> 01:08:32,838 and be accused of being a criminal. 1101 01:08:32,880 --> 01:08:36,258 It crushed him. 1102 01:08:36,383 --> 01:08:39,595 (somber piano music) 1103 01:08:42,097 --> 01:08:44,308 It was more than he could accept. 1104 01:08:46,268 --> 01:08:48,896 ‐ [Narrator] In just two decades, William Boeing turned 1105 01:08:49,021 --> 01:08:50,689 a small plane‐making business 1106 01:08:50,814 --> 01:08:54,068 into the largest aviation empire in the world, 1107 01:08:54,151 --> 01:08:57,321 taking out industrial giants along the way. 1108 01:08:57,404 --> 01:09:00,491 Now, while the company bearing his name will restructure 1109 01:09:00,574 --> 01:09:05,204 and live on, William Boeing is forced into retirement. 1110 01:09:07,039 --> 01:09:10,459 FDR has taken down another titan. 1111 01:09:13,879 --> 01:09:17,508 After the Boeing scandal, FDR wants to make sure 1112 01:09:17,591 --> 01:09:20,719 all American businesses play by the rules. 1113 01:09:20,844 --> 01:09:25,557 So he passes a sweeping new law forcing companies 1114 01:09:25,683 --> 01:09:27,017 to allow unions. 1115 01:09:27,101 --> 01:09:29,395 (ominous music) 1116 01:09:29,520 --> 01:09:31,397 ‐ This was an extraordinary moment. 1117 01:09:31,522 --> 01:09:33,982 This shifted the power structure 1118 01:09:34,066 --> 01:09:36,318 of American industry entirely. 1119 01:09:36,402 --> 01:09:39,446 ‐ It became clear that business leaders didn't 1120 01:09:39,530 --> 01:09:42,950 know what workers wanted or workers needed. 1121 01:09:43,033 --> 01:09:44,368 And this was Roosevelt's way 1122 01:09:44,493 --> 01:09:46,537 of trying to show the American public 1123 01:09:46,620 --> 01:09:48,872 that he could maintain capitalism, 1124 01:09:48,956 --> 01:09:50,040 but improve the lives 1125 01:09:50,165 --> 01:09:51,792 of those who were stuck in the system. 1126 01:09:51,875 --> 01:09:54,920 Often in horrible jobs, by making their jobs better. 1127 01:09:58,257 --> 01:10:00,175 ‐ [Narrator] To industrial giants, 1128 01:10:00,217 --> 01:10:03,429 the law is an attack on capitalism. 1129 01:10:03,554 --> 01:10:05,597 ‐ It was a huge change. 1130 01:10:05,723 --> 01:10:07,599 Government is going to tell you to some degree 1131 01:10:07,725 --> 01:10:09,727 how to run your own business. 1132 01:10:09,852 --> 01:10:12,062 People become entrepreneurs because they don't 1133 01:10:12,187 --> 01:10:13,689 like other people telling them what to do. 1134 01:10:13,814 --> 01:10:15,315 And now all of a sudden, the government's trying 1135 01:10:15,441 --> 01:10:16,608 to tell them what to do. 1136 01:10:16,692 --> 01:10:18,277 They didn't like it a bit. 1137 01:10:20,404 --> 01:10:23,198 ‐ [Narrator] No one hates it more than Henry Ford. 1138 01:10:23,323 --> 01:10:25,993 ‐ Yes, no. I've only just heard. 1139 01:10:26,076 --> 01:10:28,996 My God, this is exactly what I was trying to avoid. 1140 01:10:29,079 --> 01:10:31,540 No, I'll talk to him, myself. 1141 01:10:34,334 --> 01:10:36,670 ‐ What FDR was basically saying was 1142 01:10:36,754 --> 01:10:41,091 yes, you guys have huge power but that power needs 1143 01:10:41,216 --> 01:10:42,593 to be balanced. 1144 01:10:43,761 --> 01:10:47,306 ‐ The early Henry Ford of the Model T era was seen as 1145 01:10:47,389 --> 01:10:49,433 the ultimate people's person 1146 01:10:49,558 --> 01:10:52,352 because of his $5 a day to workers, 1147 01:10:52,436 --> 01:10:55,439 but he didn't believe in the union movement. 1148 01:10:55,522 --> 01:10:58,233 And so if you were a union activist working 1149 01:10:58,358 --> 01:11:00,611 in Henry Ford's facility 1150 01:11:00,694 --> 01:11:03,697 you weren't going to keep your job for very long. 1151 01:11:05,532 --> 01:11:08,327 ‐ [Narrator] Ford calls Roosevelt a tyrant 1152 01:11:08,410 --> 01:11:10,871 and says he'll never negotiate with unions. 1153 01:11:14,208 --> 01:11:16,960 ‐ Henry Ford felt threatened by FDR. 1154 01:11:17,044 --> 01:11:18,253 The problem for Henry Ford 1155 01:11:18,378 --> 01:11:20,714 and many industrialists at the time was 1156 01:11:20,839 --> 01:11:22,800 that they saw the federal government trying 1157 01:11:22,883 --> 01:11:25,761 to dictate how they ran their businesses. 1158 01:11:26,720 --> 01:11:28,639 And this did not sit well with Henry Ford. 1159 01:11:28,722 --> 01:11:30,516 Nobody was going to tell Henry Ford 1160 01:11:30,599 --> 01:11:32,601 how to run his own business. 1161 01:11:32,684 --> 01:11:35,312 ‐ Heads of businesses never want regulations. 1162 01:11:35,395 --> 01:11:37,356 They never want rules. No one does. 1163 01:11:37,481 --> 01:11:39,942 But at that time in history, the everyday American 1164 01:11:40,025 --> 01:11:42,486 the everyday worker wanted better rights. 1165 01:11:42,569 --> 01:11:43,654 In the middle of a depression, 1166 01:11:43,779 --> 01:11:47,491 these titans' cries fell on deaf ears 1167 01:11:47,616 --> 01:11:50,077 because they weren't the most important voice. 1168 01:11:57,042 --> 01:12:00,087 (dramatic music) 1169 01:12:00,963 --> 01:12:02,381 ‐ [Narrator] By 1935, 1170 01:12:02,506 --> 01:12:05,551 Franklin Roosevelt is as popular as ever 1171 01:12:07,010 --> 01:12:09,513 and out west, the president celebrates 1172 01:12:09,555 --> 01:12:11,682 a major victory for his New Deal. 1173 01:12:12,933 --> 01:12:15,853 The dedication of the Hoover Dam. 1174 01:12:15,936 --> 01:12:20,816 ‐ [FDR] Rising 726 feet above the bedrock of the river, 1175 01:12:22,985 --> 01:12:26,071 bordering the geography of a whole region, 1176 01:12:27,030 --> 01:12:29,825 we are here to celebrate the completion 1177 01:12:29,950 --> 01:12:32,828 of the greatest dam in the world. 1178 01:12:35,581 --> 01:12:37,958 ‐ The Hoover Dam changed the United States 1179 01:12:38,041 --> 01:12:41,378 and brought electricity to thousands and thousands 1180 01:12:41,503 --> 01:12:42,671 of American families. 1181 01:12:42,754 --> 01:12:45,507 And it put tens of thousands of people to work 1182 01:12:45,591 --> 01:12:47,384 not just in the building of the dam 1183 01:12:47,509 --> 01:12:49,219 but then in the management of the dam. 1184 01:12:49,344 --> 01:12:52,306 Hoover dam was in some ways the perfect New Deal project. 1185 01:12:52,389 --> 01:12:55,350 It brought light to people, it brought hope to people. 1186 01:12:55,475 --> 01:12:57,519 And it also brought confidence. 1187 01:12:57,603 --> 01:12:58,854 We could do new things. 1188 01:12:58,979 --> 01:13:02,983 We could achieve things again, we could overcome fear. 1189 01:13:03,108 --> 01:13:04,318 (upbeat guitar music) 1190 01:13:04,401 --> 01:13:07,529 ‐ [Narrator] Remarkably absent from the dam's opening 1191 01:13:07,654 --> 01:13:11,658 is the man who built it, Henry Kaiser. 1192 01:13:11,742 --> 01:13:15,621 FDR has already sent him off to oversee more projects 1193 01:13:15,704 --> 01:13:19,708 like the Oakland Bay bridge and the Grand Coulee dam. 1194 01:13:19,833 --> 01:13:23,045 Two jobs worth a quarter billion dollars alone. 1195 01:13:23,962 --> 01:13:26,506 It's a massive investment in America, 1196 01:13:27,841 --> 01:13:32,179 which FDR pays for by significantly raising taxes 1197 01:13:32,262 --> 01:13:34,514 on America's richest titans. 1198 01:13:35,390 --> 01:13:38,143 (ominous music) 1199 01:13:38,226 --> 01:13:40,354 ‐ The Roosevelt administration needed to find ways to 1200 01:13:40,395 --> 01:13:41,813 fund the New Deal. 1201 01:13:42,814 --> 01:13:44,900 One of those was a wealth tax. 1202 01:13:46,568 --> 01:13:50,280 ‐ Roosevelt had the audacity to raise the wealth tax 1203 01:13:50,364 --> 01:13:52,741 up to as much as 75%. 1204 01:13:52,866 --> 01:13:57,537 And he scared the bejesus out of industrial titans. 1205 01:14:00,207 --> 01:14:02,918 (flames crackle) 1206 01:14:04,544 --> 01:14:07,214 (ominous music) 1207 01:14:13,720 --> 01:14:15,472 ‐ Morgan is so angry with Roosevelt 1208 01:14:15,555 --> 01:14:16,890 that it becomes personal 1209 01:14:16,974 --> 01:14:20,852 and he can't stand to read or hear anything about FDR. 1210 01:14:30,320 --> 01:14:31,697 ‐ [Butler] Wait. 1211 01:14:38,453 --> 01:14:41,665 ‐ [Man] In fact, there's a story that Morgan's servants 1212 01:14:41,748 --> 01:14:45,252 are instructed to cut out all references to FDR 1213 01:14:45,377 --> 01:14:46,128 in the paper. 1214 01:14:50,799 --> 01:14:52,009 ‐ [Butler] Thank you. 1215 01:14:53,218 --> 01:14:56,304 ‐ Morgan himself saw FDR as a class traitor, 1216 01:14:56,388 --> 01:14:59,182 as a charlatan, as a left wing hack 1217 01:14:59,266 --> 01:15:03,270 who betrayed his own class in order to help the masses. 1218 01:15:04,938 --> 01:15:06,857 This to him was a cardinal sin. 1219 01:15:08,150 --> 01:15:10,861 (ominous music) 1220 01:15:16,700 --> 01:15:19,786 (footsteps click) 1221 01:15:19,870 --> 01:15:21,663 ‐ [Narrator] For du Pont, whose reputation 1222 01:15:21,747 --> 01:15:24,833 has already been destroyed by FDR, 1223 01:15:24,875 --> 01:15:27,294 the wealth tax is the last straw. 1224 01:15:29,963 --> 01:15:32,340 He calls on other titans of industry 1225 01:15:32,424 --> 01:15:33,884 to do something about it. 1226 01:15:38,555 --> 01:15:43,518 ‐ Gentlemen, we have been vilified 1227 01:15:43,602 --> 01:15:45,312 for all the country's ills. 1228 01:15:47,230 --> 01:15:48,273 We've become pariahs 1229 01:15:51,026 --> 01:15:53,153 and it's all because of this president. 1230 01:15:57,365 --> 01:15:58,909 So, 1231 01:16:02,162 --> 01:16:05,165 we all know what we have to do. 1232 01:16:07,042 --> 01:16:10,003 ‐ All of these guys hated FDR. 1233 01:16:10,128 --> 01:16:13,215 He was raising 75% taxes on them. 1234 01:16:13,340 --> 01:16:19,304 He was a fan of labor unions, and he openly talked 1235 01:16:19,387 --> 01:16:21,890 about how he hated the banks. 1236 01:16:22,015 --> 01:16:23,809 They thought he was a socialist. 1237 01:16:25,602 --> 01:16:26,603 ‐ [Narrator] Together, they form 1238 01:16:26,686 --> 01:16:28,772 the American Liberty League. 1239 01:16:28,855 --> 01:16:31,817 It's a bold move with one clear mission. 1240 01:16:31,900 --> 01:16:34,736 Stop FDR from getting reelected. 1241 01:16:34,820 --> 01:16:37,614 ‐ Many different industry leaders, even competitors 1242 01:16:37,697 --> 01:16:39,825 within the auto industry came together 1243 01:16:39,908 --> 01:16:41,868 in the Liberty League because they shared a concern 1244 01:16:41,993 --> 01:16:43,870 about the way Roosevelt was using his political 1245 01:16:43,995 --> 01:16:46,832 power to limit what they wanted to do. 1246 01:16:49,167 --> 01:16:51,336 Nothing brings competitors together better 1247 01:16:51,461 --> 01:16:52,712 than a common enemy. 1248 01:16:53,880 --> 01:16:56,424 ‐ [Narrator] They back a candidate to run against FDR, 1249 01:16:56,508 --> 01:16:57,884 Alf Landon. 1250 01:16:58,009 --> 01:17:01,179 They know if elected, Landon would do what they want. 1251 01:17:01,263 --> 01:17:04,141 So they bankroll his entire campaign. 1252 01:17:05,559 --> 01:17:06,643 ‐ Let's drink. 1253 01:17:06,726 --> 01:17:09,437 ‐ [Narrator] With du Pont fronting almost a third of it. 1254 01:17:10,355 --> 01:17:14,025 By election night, they hope it's enough. 1255 01:17:18,196 --> 01:17:21,783 ‐ [FDR] This Baseball park is a good place 1256 01:17:21,867 --> 01:17:24,619 to talk about box scores. 1257 01:17:24,703 --> 01:17:27,289 (crowd cheers) 1258 01:17:30,750 --> 01:17:34,713 From where I stand, it looks as if the game 1259 01:17:34,838 --> 01:17:37,632 was pretty well in the bag. 1260 01:17:37,716 --> 01:17:40,343 (crowd cheers) 1261 01:17:41,511 --> 01:17:43,054 ‐ [Reporter] President Roosevelt was cheery as ever 1262 01:17:43,180 --> 01:17:45,390 when he went into the booth to record his own vote 1263 01:17:45,515 --> 01:17:48,685 and a few hours afterwards, his optimism was justified. 1264 01:17:48,768 --> 01:17:51,188 Broadway went mad as the former president was 1265 01:17:51,271 --> 01:17:52,981 returned again with the biggest majority ever 1266 01:17:53,023 --> 01:17:54,566 known in American politics. 1267 01:17:54,691 --> 01:17:57,611 (crowd cheers) 1268 01:17:57,694 --> 01:18:00,113 In an election of 42 million votes, 1269 01:18:00,197 --> 01:18:02,240 the president wins the most overwhelming victory 1270 01:18:02,365 --> 01:18:05,660 in the country's history and the greatest popular election 1271 01:18:05,744 --> 01:18:07,329 in the history of the world. 1272 01:18:11,875 --> 01:18:14,502 (ominous music) 1273 01:18:15,503 --> 01:18:17,589 ‐ [Narrator] FDR has been reelected president 1274 01:18:17,714 --> 01:18:18,506 in a landslide. 1275 01:18:20,634 --> 01:18:22,969 He carries all but two states. 1276 01:18:24,012 --> 01:18:27,182 The Liberty League's efforts are for nothing. 1277 01:18:27,265 --> 01:18:30,018 ‐ The Liberty league failed for one very simple reason. 1278 01:18:30,101 --> 01:18:32,354 Roosevelt's policies were working. 1279 01:18:32,479 --> 01:18:35,565 The Liberty League had a very weak argument. 1280 01:18:35,690 --> 01:18:36,775 What were they defending? 1281 01:18:36,858 --> 01:18:40,320 Going back to Herbert Hoover? Who would support that? 1282 01:18:41,404 --> 01:18:44,115 ‐ [Narrator] FDR's reelection means four more years 1283 01:18:44,199 --> 01:18:46,534 of fighting with the White House. 1284 01:18:47,702 --> 01:18:52,040 At this point, the titans and FDR are bitter adversaries. 1285 01:18:53,333 --> 01:18:55,460 But what none of them realize is 1286 01:18:57,837 --> 01:19:01,216 the real enemy is 4,000 miles away. 1287 01:19:02,217 --> 01:19:04,094 He's building up his army and 1288 01:19:04,219 --> 01:19:06,930 is growing more powerful every day. 1289 01:19:12,978 --> 01:19:15,438 (dramatic music) 1290 01:19:16,022 --> 01:19:19,317 (airplane engine hums) 1291 01:19:24,030 --> 01:19:26,199 ‐ [Narrator] Since the devastating loss of his son, 1292 01:19:29,869 --> 01:19:32,080 Charles Lindbergh has been in hiding. 1293 01:19:35,250 --> 01:19:39,254 But now he's back in the pilot seat, testing a new plane. 1294 01:19:45,010 --> 01:19:45,969 For Hitler. 1295 01:19:51,141 --> 01:19:54,019 ‐ Charles Lindbergh had been living in Europe 1296 01:19:54,102 --> 01:19:56,187 since the early thirties. 1297 01:19:56,271 --> 01:19:58,398 Lindbergh had had it with the press 1298 01:19:58,481 --> 01:20:02,360 after his child was kidnapped and murdered. 1299 01:20:03,570 --> 01:20:05,322 ‐ [Narrator] Hitler has spent the last five years 1300 01:20:05,363 --> 01:20:07,365 building a massive military. 1301 01:20:09,576 --> 01:20:12,662 His Luftwaffe air force is the crown jewel 1302 01:20:14,039 --> 01:20:16,124 and he wants the world to know. 1303 01:20:17,334 --> 01:20:19,919 ‐ While living in Europe, Lindbergh was invited 1304 01:20:20,045 --> 01:20:23,506 to come to Germany by Herman Goehring, 1305 01:20:23,548 --> 01:20:24,674 head of the Luftwaffe. 1306 01:20:26,593 --> 01:20:29,012 ‐ [Narrator] Lindbergh is the first American to see 1307 01:20:29,095 --> 01:20:32,015 the German war machine up close. 1308 01:20:34,893 --> 01:20:38,021 (ominous music) 1309 01:20:38,104 --> 01:20:40,607 ‐ This is part of his legacy. 1310 01:20:40,690 --> 01:20:43,610 Charles Lindbergh went from being an American hero 1311 01:20:43,693 --> 01:20:45,570 to a friend of the Nazis. 1312 01:20:48,031 --> 01:20:50,200 ‐ [Narrator] To Hitler, the American hero 1313 01:20:50,325 --> 01:20:54,037 is the perfect pawn to deliver Germany's message. 1314 01:20:56,289 --> 01:21:00,335 ‐ Hitler hopes that Lindbergh would be incredibly impressed 1315 01:21:00,418 --> 01:21:02,879 with the progress that the Germans had made 1316 01:21:03,004 --> 01:21:05,090 in terms of aircraft production. 1317 01:21:05,215 --> 01:21:07,467 And he proved to be right. 1318 01:21:08,551 --> 01:21:11,346 (dramatic music) 1319 01:21:14,057 --> 01:21:16,768 (cameras click) 1320 01:21:20,438 --> 01:21:22,357 ‐ [Narrator] Upon returning to America, 1321 01:21:22,482 --> 01:21:25,193 Lindbergh brings a dire warning. 1322 01:21:26,403 --> 01:21:27,987 ‐ The Messerschmidt is not like any other plane. 1323 01:21:28,071 --> 01:21:29,322 It's in a different league. 1324 01:21:29,406 --> 01:21:31,991 And trust me, I have flown the best. 1325 01:21:32,117 --> 01:21:33,493 ‐ What makes it so good? 1326 01:21:35,370 --> 01:21:38,248 ‐ It's fast, 380 miles an hour. 1327 01:21:38,331 --> 01:21:40,166 The fastest in the book. 1328 01:21:40,250 --> 01:21:43,086 It can fly higher than any other plane, 20,000 feet. 1329 01:21:45,088 --> 01:21:46,631 ‐ [Man] How many do they have? 1330 01:21:46,714 --> 01:21:50,844 ‐ Around 5,000, but they are building more. 1331 01:21:50,927 --> 01:21:51,761 Bombers, too. 1332 01:21:53,304 --> 01:21:57,142 If there was a war, no country in Europe 1333 01:21:57,225 --> 01:21:59,519 would stand a chance against Germany. 1334 01:22:02,647 --> 01:22:06,359 Come to think of it, neither would America. 1335 01:22:11,406 --> 01:22:14,367 ‐ Lindbergh was incredibly impressed by the new bombers, 1336 01:22:14,492 --> 01:22:17,162 the new fighters that Germany had developed. 1337 01:22:17,203 --> 01:22:20,582 He did exactly what Hitler wanted him to. 1338 01:22:20,665 --> 01:22:23,084 He basically told the rest of the world 1339 01:22:23,209 --> 01:22:25,420 that he thought Germany was invincible. 1340 01:22:27,046 --> 01:22:29,757 ‐ [Narrator] By 1937, Hitler's army 1341 01:22:29,883 --> 01:22:31,551 is a half a million strong 1342 01:22:31,676 --> 01:22:36,181 and is on track to quadruple in size in less than two years. 1343 01:22:36,264 --> 01:22:38,349 And there's more bad news. 1344 01:22:38,475 --> 01:22:41,394 Japan has just invaded China 1345 01:22:41,519 --> 01:22:44,814 and also has built up a huge army. 1346 01:22:45,773 --> 01:22:47,484 ‐ Suddenly you have two super power armies 1347 01:22:47,567 --> 01:22:50,445 and it's obvious they're on the March. 1348 01:22:52,989 --> 01:22:55,658 ‐ [Reporter] In Tokyo, there is widespread rejoicing. 1349 01:22:55,742 --> 01:22:59,329 Now, say the Japanese generals, it is our turn. 1350 01:23:00,955 --> 01:23:04,125 Japan marches in China against... 1351 01:23:04,209 --> 01:23:07,629 ‐ [Narrator] FDR realizes war is inevitable. 1352 01:23:08,796 --> 01:23:12,675 ‐ As he saw Japan going to war against China, 1353 01:23:12,759 --> 01:23:14,427 Roosevelt thought, okay, this is trouble. 1354 01:23:14,552 --> 01:23:17,764 The United States will suffer 1355 01:23:17,889 --> 01:23:21,434 if the Japanese gain control of East Asia. 1356 01:23:21,559 --> 01:23:24,979 As Germany rearmed for war, he saw how 1357 01:23:25,063 --> 01:23:27,941 the United States would inevitably get involved, 1358 01:23:28,024 --> 01:23:30,360 drawn into a war in Europe. 1359 01:23:31,361 --> 01:23:33,488 ‐ [Narrator] But there's a huge problem. 1360 01:23:34,531 --> 01:23:37,075 During the depression, FDR has been focusing 1361 01:23:37,158 --> 01:23:39,202 on rebuilding America's economy 1362 01:23:39,285 --> 01:23:42,997 and infrastructure and spent virtually no money 1363 01:23:43,081 --> 01:23:45,333 on its own military. 1364 01:23:45,416 --> 01:23:48,753 ‐ America's situation, as far as being prepared 1365 01:23:48,836 --> 01:23:51,839 for fighting a modern war, was pretty abysmal. 1366 01:23:51,923 --> 01:23:55,301 We had maybe the 18th largest military in the world. 1367 01:23:55,385 --> 01:23:57,428 Holland had a bigger military than we did. 1368 01:23:57,554 --> 01:23:59,973 Hungary had a better military than we did. 1369 01:24:01,808 --> 01:24:04,394 ‐ [Narrator] FDR knows he must quickly build up 1370 01:24:04,477 --> 01:24:06,145 America's military. 1371 01:24:06,229 --> 01:24:10,942 Tanks, ships, planes, munitions 1372 01:24:12,402 --> 01:24:15,363 on an industrial scale never before attempted 1373 01:24:15,488 --> 01:24:16,823 in American history. 1374 01:24:18,533 --> 01:24:19,826 ‐ America's going to need to build hundreds 1375 01:24:19,909 --> 01:24:23,580 of factories and hire millions of workers. 1376 01:24:24,539 --> 01:24:26,040 And there are really only a few people 1377 01:24:26,165 --> 01:24:28,293 in the country equipped in that moment to be able 1378 01:24:28,376 --> 01:24:29,168 to do that. 1379 01:24:29,294 --> 01:24:30,670 Titans like Ford, 1380 01:24:30,753 --> 01:24:32,171 du Pont, 1381 01:24:32,297 --> 01:24:33,631 Morgan, 1382 01:24:33,715 --> 01:24:34,882 Chrysler 1383 01:24:35,008 --> 01:24:36,217 and Boeing. 1384 01:24:36,301 --> 01:24:38,344 ‐ I think there's an irony that Roosevelt has 1385 01:24:38,428 --> 01:24:40,597 to turn to some of the people he vilified, 1386 01:24:40,722 --> 01:24:43,349 but that's how American capitalism works. 1387 01:24:44,392 --> 01:24:48,313 ‐ [Narrator] And now FDR needs these titans, 1388 01:24:48,396 --> 01:24:52,734 the very people he's condemned, to help 1389 01:24:52,859 --> 01:24:54,027 save the world. 1390 01:24:56,863 --> 01:24:59,907 Next time on the Titans That Built America. 1391 01:25:01,409 --> 01:25:02,619 (gun blasts) 1392 01:25:02,702 --> 01:25:03,745 As World War II begins in Europe, 1393 01:25:03,870 --> 01:25:06,164 FDR needs help preparing for battle. 1394 01:25:06,205 --> 01:25:08,625 ‐ You're asking me to start producing munitions again? 1395 01:25:08,708 --> 01:25:10,752 ‐ The president is asking, as well. 1396 01:25:11,669 --> 01:25:13,963 ‐ The same President who labeled me the merchant of death. 1397 01:25:14,047 --> 01:25:15,840 ‐ [Narrator] After years of the Great Depression, 1398 01:25:15,965 --> 01:25:18,718 Americans have no appetite for another crisis. 1399 01:25:18,801 --> 01:25:24,015 ‐ You can tell FDR that Ford makes cars, not planes. 1400 01:25:24,515 --> 01:25:26,059 If he wants planes, you can tell him 1401 01:25:26,142 --> 01:25:27,852 to go to a damn plane maker. 1402 01:25:29,187 --> 01:25:32,190 ‐ [Narrator] But a surprise attack at Pearl Harbor 1403 01:25:32,315 --> 01:25:33,358 (bomb blasts) 1404 01:25:33,483 --> 01:25:35,318 changes everything. 1405 01:25:35,401 --> 01:25:37,195 ‐ Sir, please come quickly. 1406 01:25:37,320 --> 01:25:39,822 ‐ [Radio] The bombing of Pearl Harbor by enemy planes... 1407 01:25:39,906 --> 01:25:42,283 ‐ [Narrator] It will take America's industrial might 1408 01:25:42,367 --> 01:25:45,328 to build the greatest war machine on earth 1409 01:25:45,411 --> 01:25:46,788 and the stakes couldn't be higher. 1410 01:25:46,871 --> 01:25:48,665 ‐ We're moving as fast as we can. 1411 01:25:48,706 --> 01:25:50,583 Every adjustment means a delay in the assembly. 1412 01:25:50,667 --> 01:25:52,502 ‐ We have a problem with the M‐3. 1413 01:25:52,627 --> 01:25:54,921 They're a complete disaster. 1414 01:25:55,046 --> 01:25:56,172 (dramatic music) 1415 01:25:56,255 --> 01:25:58,675 ‐ [Narrator] Now the Titans must put aside their differences 1416 01:25:58,716 --> 01:26:01,678 with each other and FDR and unite. 1417 01:26:01,761 --> 01:26:03,388 ‐ Their goal is to create 1418 01:26:03,513 --> 01:26:07,266 a sustained nuclear chain reaction. 1419 01:26:07,392 --> 01:26:11,437 ‐ [Narrator] The fate of the world rests in their hands. 1420 01:26:11,562 --> 01:26:13,022 ‐ It's only a matter of time. 1421 01:26:14,023 --> 01:26:16,734 (dramatic music)