1 00:00:22,831 --> 00:00:25,834 [all singing] 2 00:00:29,838 --> 00:00:30,922 ‐ Stop the beat. 3 00:00:30,922 --> 00:00:33,007 KAELYN: Nothing is more valuable 4 00:00:33,007 --> 00:00:34,801 than people's attention. 5 00:00:34,801 --> 00:00:37,095 [all cheering] 6 00:00:37,095 --> 00:00:39,556 KHAMYRA: Who next? 7 00:00:39,556 --> 00:00:41,808 KAELYN: Attention is time‐‐ 8 00:00:41,808 --> 00:00:44,519 [all shouting excitedly] ‐ All right, ready? 9 00:00:44,519 --> 00:00:46,104 KAELYN: And time is money... 10 00:00:46,104 --> 00:00:49,190 TRAY: One, two, three, four, five, six! 11 00:00:49,190 --> 00:00:50,442 KAELYN: And money is power. 12 00:00:50,442 --> 00:00:52,110 ‐ ♪ And my vid got a million views ♪ 13 00:00:52,110 --> 00:00:53,486 ♪ Phones out when I walk in the room ♪ 14 00:00:53,486 --> 00:00:54,988 ♪ All these dollars meant I just want the blues ♪ 15 00:00:54,988 --> 00:00:57,365 all: ♪ Million times, they're born anew ♪ 16 00:00:57,365 --> 00:01:00,034 KAELYN: If you're gonna make it on the Internet, 17 00:01:00,034 --> 00:01:01,703 you need to strike fast. 18 00:01:01,703 --> 00:01:04,080 ♪ You got me sprung up in the springtime ♪ 19 00:01:04,080 --> 00:01:05,081 ♪ or you're free time ♪ 20 00:01:05,081 --> 00:01:06,249 One of the best ways 21 00:01:06,249 --> 00:01:07,625 is to join with other people 22 00:01:07,625 --> 00:01:10,462 who wanna do the same thing, to collaborate. 23 00:01:10,462 --> 00:01:11,921 ‐ Come on, Khamyra, let's go. 24 00:01:11,921 --> 00:01:14,257 ‐ All right, all right. 25 00:01:14,257 --> 00:01:16,384 [rapping indistinctly] 26 00:01:16,384 --> 00:01:20,930 NOAH: Let's go! Let's go! Okay! 27 00:01:20,930 --> 00:01:24,559 KAELYN: But the challenge is making it in an industry 28 00:01:24,559 --> 00:01:26,352 that's not made for us. 29 00:01:27,395 --> 00:01:30,732 [all speaking at once] 30 00:01:30,732 --> 00:01:33,735 [pensive music] 31 00:01:33,735 --> 00:01:35,195 ♪ ♪ 32 00:01:39,782 --> 00:01:43,119 ‐ I cannot believe there's 100 million supporters 33 00:01:43,119 --> 00:01:44,454 following me right now. 34 00:01:44,454 --> 00:01:45,622 REPORTER: Addison Rae, Josh Richards. 35 00:01:45,622 --> 00:01:46,748 REPORTER: Charli D'Amelio. 36 00:01:46,748 --> 00:01:48,333 ‐ It's weird that people know my name. 37 00:01:48,333 --> 00:01:50,376 REPORTER: The big business of being an influencer. 38 00:01:50,376 --> 00:01:52,670 ‐ The influencer industry is exploding, 39 00:01:52,670 --> 00:01:54,422 and it is worth billions of dollars. 40 00:01:54,422 --> 00:01:55,882 ‐ You guys mean the world to me. 41 00:01:55,882 --> 00:01:57,008 Um, I can never say it enough, 42 00:01:57,008 --> 00:01:58,593 'cause you guys literally changed my life. 43 00:01:58,593 --> 00:02:00,803 KEITH: If you get a massive number of followers, 44 00:02:00,803 --> 00:02:02,555 companies will see this, 45 00:02:02,555 --> 00:02:05,683 and they'll see your reach and wanna market themselves, 46 00:02:05,683 --> 00:02:07,727 their product, through your platform. 47 00:02:07,727 --> 00:02:09,145 ‐ Hey guys, it's Charli. 48 00:02:09,145 --> 00:02:11,314 ‐ You literally are a walking advertisement. 49 00:02:11,314 --> 00:02:12,732 ‐ This is pretty good. It's my everyday drink. 50 00:02:12,732 --> 00:02:14,442 I love it. ‐ Hey y'all, it's Addison. 51 00:02:14,442 --> 00:02:16,653 REPORTER: This is the future of the economy. 52 00:02:16,653 --> 00:02:18,196 This is where businesses are going. 53 00:02:18,196 --> 00:02:20,156 ‐ A lot of the influencers are starting to charge 54 00:02:20,156 --> 00:02:21,199 a lot of money, 55 00:02:21,199 --> 00:02:22,867 like, 2,000, 3,000 $4,000, 56 00:02:22,867 --> 00:02:24,244 to do a post. 57 00:02:24,244 --> 00:02:25,537 ‐ Yummy. 58 00:02:25,537 --> 00:02:27,372 ‐ We started noticing these creative houses 59 00:02:27,372 --> 00:02:28,957 popping up all over in LA. 60 00:02:28,957 --> 00:02:31,793 ‐ Welcome to the Clubhouse. ‐ To the Triller House. 61 00:02:31,793 --> 00:02:32,877 REPORTER: If you're part of the Hype House, 62 00:02:32,877 --> 00:02:33,920 everyone has to make 63 00:02:33,920 --> 00:02:35,713 three TikTok videos a day. 64 00:02:35,713 --> 00:02:37,048 KEITH: And I noticed that their numbers 65 00:02:37,048 --> 00:02:38,716 were going crazy. 66 00:02:38,716 --> 00:02:41,094 FILMER: Go. Yeah! 67 00:02:41,094 --> 00:02:42,470 ‐ Yeah 68 00:02:42,470 --> 00:02:44,055 ‐ But the thing is, there was almost no diversity 69 00:02:44,055 --> 00:02:45,515 in any of these houses, 70 00:02:45,515 --> 00:02:48,017 and really all of them was basically mainly all white. 71 00:02:48,017 --> 00:02:50,895 ‐ Hype house, sway house, alpha house, the triller house. 72 00:02:50,895 --> 00:02:52,230 KINSEY: And I'm so excited 73 00:02:52,230 --> 00:02:54,357 because I officially just joined the Clubhouse. 74 00:02:56,109 --> 00:02:57,485 KEITH: So I decided to bring together 75 00:02:57,485 --> 00:02:59,946 eight talented Black creators here in Atlanta 76 00:02:59,946 --> 00:03:01,447 to start our own content house. 77 00:03:01,447 --> 00:03:04,993 [upbeat music] 78 00:03:04,993 --> 00:03:06,911 KAYCHELLE: This was not the plan. 79 00:03:06,911 --> 00:03:09,914 Before the pandemic, I was working at two jobs, 80 00:03:09,914 --> 00:03:12,125 and I was going to school full‐time. 81 00:03:12,125 --> 00:03:15,086 Get up, do it again every single day. 82 00:03:15,086 --> 00:03:16,212 SINGER: ♪ I know you don't like me ♪ 83 00:03:16,212 --> 00:03:17,589 ♪ You wanna fight me ♪ 84 00:03:17,589 --> 00:03:19,799 KAYCHELLE: TikTok changed my life. 85 00:03:19,799 --> 00:03:20,967 SINGER: ♪ Okay, I'm bored in the house ♪ 86 00:03:20,967 --> 00:03:22,552 ♪ And I'm in the house bored ♪ 87 00:03:22,552 --> 00:03:24,387 KAYCHELLE: When I realized I could get paid from TikTok, 88 00:03:24,387 --> 00:03:27,932 my life went from here to, like, here. 89 00:03:27,932 --> 00:03:30,310 Like... 90 00:03:30,310 --> 00:03:32,228 So I wanna set up my future. 91 00:03:33,104 --> 00:03:35,648 KAELYN: This is more than just kids 92 00:03:35,648 --> 00:03:37,150 making videos on the Internet. 93 00:03:37,150 --> 00:03:39,902 This is the new American dream. 94 00:03:39,902 --> 00:03:42,864 It's one of the best ways to make it big right now, 95 00:03:42,864 --> 00:03:46,451 and this is my best shot at getting there. 96 00:03:47,535 --> 00:03:50,913 ROB: All the biggest social media stars was in LA, 97 00:03:50,913 --> 00:03:53,166 and it was just like, 98 00:03:53,166 --> 00:03:55,877 "Damn, okay, I'm finna go to LA." 99 00:03:55,877 --> 00:03:58,379 But it was hard. I'm fat. 100 00:03:58,379 --> 00:03:59,881 I'm Black. 101 00:03:59,881 --> 00:04:02,425 ["Lacrimosa" from Mozart's "Requiem in D Minor"] 102 00:04:02,425 --> 00:04:04,427 They thought I was a drug dealer. 103 00:04:04,427 --> 00:04:05,970 They thought I was this, that, and the third. 104 00:04:05,970 --> 00:04:08,097 I'm like, "No." A rapper? I'm like, "No, 105 00:04:08,097 --> 00:04:10,433 I'm a social media influencer just like y'all." 106 00:04:11,225 --> 00:04:14,354 KHAMYRA: I wanna achieve financial independence, 107 00:04:14,354 --> 00:04:18,358 and I feel like TikTok can help me with that. 108 00:04:18,358 --> 00:04:20,401 TRAY: I don't wanna be just an influencer. 109 00:04:20,401 --> 00:04:21,652 I wanna create a business that 110 00:04:21,652 --> 00:04:23,404 can thrive and be successful. 111 00:04:23,404 --> 00:04:25,865 That's really my main goal. 112 00:04:25,865 --> 00:04:27,700 THEO: My main problem is getting shadow banned, 113 00:04:27,700 --> 00:04:29,202 where, when I post videos, 114 00:04:29,202 --> 00:04:31,037 it doesn't get as many views as it should get. 115 00:04:31,037 --> 00:04:33,289 The algorithm doesn't push it as much as it usually does. 116 00:04:33,289 --> 00:04:34,791 And I think that's the problem 117 00:04:34,791 --> 00:04:37,043 that a lot of Black creators usually go through. 118 00:04:37,543 --> 00:04:38,920 ONEIL: I'm a dance creator. 119 00:04:38,920 --> 00:04:41,089 I make dance challenges. 120 00:04:41,089 --> 00:04:43,675 [hip‐hop music] 121 00:04:43,675 --> 00:04:45,760 Being a content creator and a dancer, 122 00:04:45,760 --> 00:04:48,513 I've seen situations where Black creators 123 00:04:48,513 --> 00:04:50,973 don't really get credit for their talent 124 00:04:50,973 --> 00:04:52,809 and what they can actually do. 125 00:04:52,809 --> 00:04:54,310 NOAH: It's so many people 126 00:04:54,310 --> 00:04:56,479 who could have the potential to go viral, 127 00:04:56,479 --> 00:04:58,898 and they weren't getting that opportunity. 128 00:04:58,898 --> 00:05:01,901 The reason that this house is so significant 129 00:05:01,901 --> 00:05:06,489 is because on social media, Black people 130 00:05:06,489 --> 00:05:08,366 haven't got what they deserved yet. 131 00:05:10,910 --> 00:05:13,955 [light chime music] 132 00:05:13,955 --> 00:05:20,586 ♪ ♪ 133 00:05:20,586 --> 00:05:23,589 [indistinct voices] 134 00:05:24,716 --> 00:05:26,968 KEITH: Okay, so everybody here? ‐ Yes. 135 00:05:26,968 --> 00:05:30,012 KEITH: Okay, so at the end of 90 days, 136 00:05:30,012 --> 00:05:31,472 everyone should be definitely 137 00:05:31,472 --> 00:05:34,559 well over a million followers on each platform. 138 00:05:34,559 --> 00:05:36,686 YouTube, TikTok, and Instagram. 139 00:05:36,686 --> 00:05:39,230 So the first 90 days is super important 140 00:05:39,230 --> 00:05:41,274 because social media is very volatile. 141 00:05:41,274 --> 00:05:43,151 One minute, they're excited about you, 142 00:05:43,151 --> 00:05:46,028 and the next minute, they've moved on to the next thing. 143 00:05:46,028 --> 00:05:48,072 So if you don't make it in 90 days, 144 00:05:48,072 --> 00:05:50,533 you're probably not gonna make it in this industry. 145 00:05:50,533 --> 00:05:52,702 Also, my goal is to secure, 146 00:05:52,702 --> 00:05:57,540 like, that mainstream brand deal, like, a Coke. 147 00:05:57,540 --> 00:05:59,709 So I wanna know where you guys wanna go. 148 00:05:59,709 --> 00:06:01,419 ‐ Rob? ROB: Um... 149 00:06:01,419 --> 00:06:04,964 Make 10K to 30K residuals a month from YouTube 150 00:06:04,964 --> 00:06:08,551 and Instagram, 1 million followers on IG, 151 00:06:08,551 --> 00:06:11,679 write a movie, network, shoot every day, pray to God, 152 00:06:11,679 --> 00:06:13,306 and don't take shit from nobody. 153 00:06:13,306 --> 00:06:14,891 ONEIL: I wanna hit a mil on everything 154 00:06:14,891 --> 00:06:16,517 'cause I already feel like I'm behind, 155 00:06:16,517 --> 00:06:18,811 so I feel like I gotta work a little bit harder. 156 00:06:18,811 --> 00:06:20,021 TRAY: I really just wanna create 157 00:06:20,021 --> 00:06:21,689 generational wealth for my family 158 00:06:21,689 --> 00:06:23,524 'cause I don't wanna see my mom working no more 159 00:06:23,524 --> 00:06:25,777 and really just wanna be that person that, like, 160 00:06:25,777 --> 00:06:27,195 my family look up to, and just, like, yeah, 161 00:06:27,195 --> 00:06:28,863 "He‐‐he really changed all our lives." 162 00:06:28,863 --> 00:06:30,198 You know what I'm saying? 163 00:06:30,198 --> 00:06:31,324 KEITH: Anybody else? 164 00:06:31,324 --> 00:06:33,326 KAYCHELLE: I'm excited, but I'm nervous. 165 00:06:33,326 --> 00:06:35,453 Where I come from, I didn't get things handed to me. 166 00:06:35,453 --> 00:06:37,455 I had to work for everything that I got. 167 00:06:37,455 --> 00:06:39,165 So this is all I got. 168 00:06:39,165 --> 00:06:40,666 So it should never be a point where we're too comfortable, 169 00:06:40,666 --> 00:06:42,668 because all of this can be taken away like this. 170 00:06:42,668 --> 00:06:44,837 [all speaking at once] 171 00:06:44,837 --> 00:06:46,506 ‐ My goal‐‐ you wanna know what my goal is? 172 00:06:46,506 --> 00:06:49,175 My goal is to buy this house. What y'all gonna do? 173 00:06:49,175 --> 00:06:50,718 Hey, neighbor. What's up? 174 00:06:50,718 --> 00:06:53,513 I'm in the homeowners' association. 175 00:06:53,513 --> 00:06:54,514 We're meeting. 176 00:06:54,514 --> 00:06:57,433 [peppy repetitive music] 177 00:06:57,433 --> 00:06:59,519 ONEIL: We still thinking about where we gon' put everything. 178 00:06:59,519 --> 00:07:01,854 ‐ I never lived in a house this big. 179 00:07:01,854 --> 00:07:03,189 ‐ A king‐size can go here. 180 00:07:03,189 --> 00:07:05,107 ‐ I need blinds for these, lowkey, though. 181 00:07:05,107 --> 00:07:06,776 ‐ The east wing and west wing. 182 00:07:06,776 --> 00:07:08,778 I'm gonna get this room pimped out. 183 00:07:08,778 --> 00:07:10,071 ♪ ♪ 184 00:07:10,071 --> 00:07:11,948 ‐ Hey, here... [both laugh] 185 00:07:13,032 --> 00:07:16,619 [distant echoing laughter] 186 00:07:16,619 --> 00:07:19,455 ‐ I don't have a drawer, so I was just folding my jeans 187 00:07:19,455 --> 00:07:23,584 and putting them here. 188 00:07:23,584 --> 00:07:25,044 I'm from Baltimore, and I drove 189 00:07:25,044 --> 00:07:26,712 all the way down here nonstop 190 00:07:26,712 --> 00:07:29,882 because Atlanta is, like, the new Black Hollywood. 191 00:07:30,841 --> 00:07:34,637 I love social media, but I wanna end up on TV and movies. 192 00:07:34,637 --> 00:07:36,931 So I was planning on just doing auditions, 193 00:07:36,931 --> 00:07:39,600 but then when I realized that I can use social media, 194 00:07:39,600 --> 00:07:41,894 I was like, "Oh, snap. This is easier." 195 00:07:41,894 --> 00:07:43,312 Yeah, I'm about to just run a couple of errands, 196 00:07:43,312 --> 00:07:44,480 and then we'll be right over there. 197 00:07:44,480 --> 00:07:46,399 Let me drive. Hell no. 198 00:07:46,399 --> 00:07:48,526 I do these little skits. 199 00:07:48,526 --> 00:07:50,611 One of the skits is the three best friends. 200 00:07:50,611 --> 00:07:52,405 Come on. Switch. Come on, let's go. 201 00:07:52,405 --> 00:07:54,323 Basically, I'm in the car with myself. 202 00:07:54,323 --> 00:07:56,409 Got me in the back seat in my own vehicle. 203 00:07:56,409 --> 00:07:57,952 Okay. Aah! 204 00:07:57,952 --> 00:07:59,579 They're all me and how I feel. 205 00:07:59,579 --> 00:08:01,622 Bro, stop‐stop‐‐ 206 00:08:01,622 --> 00:08:04,000 Girl in the back seat is the one who says stuff 207 00:08:04,000 --> 00:08:06,669 that people would not usually say out their mouth. 208 00:08:06,669 --> 00:08:08,337 Hey, yo, shorty with the‐‐ Stop. Shut up. 209 00:08:08,337 --> 00:08:10,673 It feels so free to be that character 210 00:08:10,673 --> 00:08:13,467 and not have anybody judging me. 211 00:08:13,467 --> 00:08:15,803 But if I'm ugly, y'all ugly, too, 'cause we look alike. 212 00:08:15,803 --> 00:08:17,597 [inaudible] 213 00:08:17,597 --> 00:08:19,140 Welcome back to my channel. 214 00:08:19,140 --> 00:08:20,933 If you do, make sure you like, comment, subscribe‐‐ 215 00:08:20,933 --> 00:08:23,227 This right here 216 00:08:23,227 --> 00:08:25,646 can literally be the stepping stones 217 00:08:25,646 --> 00:08:28,566 to a better life, 218 00:08:28,566 --> 00:08:31,152 but I'm afraid to fail. 219 00:08:31,152 --> 00:08:34,071 I'm afraid to be a one‐hit‐wonder. 220 00:08:34,071 --> 00:08:36,198 I'm afraid to come‐‐ 221 00:08:36,198 --> 00:08:39,827 like, I came out here on‐‐on‐‐on faith, 222 00:08:39,827 --> 00:08:41,954 and I'm afraid to have to go home 223 00:08:41,954 --> 00:08:43,164 and tell them I didn't make it. 224 00:08:50,046 --> 00:08:51,505 ‐ Guess what? I have a secret to tell. 225 00:08:51,505 --> 00:08:53,132 I'm finna sing for you. 226 00:08:53,132 --> 00:08:56,510 ♪ Some people want it all ♪ 227 00:08:56,510 --> 00:08:59,764 ♪ But I don't want nothing at all ♪ 228 00:08:59,764 --> 00:09:01,933 ♪ If it ain't you, babe ♪ 229 00:09:01,933 --> 00:09:03,267 ♪ ♪ 230 00:09:03,267 --> 00:09:06,020 ‐ Khamyra. Good morning. 231 00:09:06,020 --> 00:09:08,773 Being a part of a Black creative crib... 232 00:09:08,773 --> 00:09:11,317 You're missing the show. There's a lot riding on us. 233 00:09:11,317 --> 00:09:13,819 We don't get a second chance at this. 234 00:09:13,819 --> 00:09:15,696 How's everybody's analytics doing like? 235 00:09:15,696 --> 00:09:18,532 ‐ My view on TikTok going down, but they're not as bad 236 00:09:18,532 --> 00:09:21,702 as they used to be, like, between 80, 100k. 237 00:09:21,702 --> 00:09:24,747 ‐ My TikTok fluctuates. One video I did 2,000 views, 238 00:09:24,747 --> 00:09:27,249 but one video I did 2.9 million videos. 239 00:09:27,249 --> 00:09:28,501 ‐ Damn. 240 00:09:28,501 --> 00:09:30,044 Can we get something on Instagram? 241 00:09:30,044 --> 00:09:31,629 I need help. ‐ Yeah, yeah, I got you. 242 00:09:31,629 --> 00:09:33,798 ♪ ♪ 243 00:09:33,798 --> 00:09:35,716 ‐ [sighs] This is gonna sound crazy, you guys, 244 00:09:35,716 --> 00:09:37,802 but I originally started the half and half 245 00:09:37,802 --> 00:09:41,263 because I am a darker individual. 246 00:09:41,263 --> 00:09:45,184 Like, my skin tone is darker, I'm a Black woman, on TikTok, 247 00:09:45,184 --> 00:09:47,395 and the algorithm likes bright things. 248 00:09:47,395 --> 00:09:49,772 So in order to brighten myself up 249 00:09:49,772 --> 00:09:51,315 to do battle on the algorithm, 250 00:09:51,315 --> 00:09:53,609 that's why I did the half and half. 251 00:09:53,609 --> 00:09:55,236 In most of my TikToks, 252 00:09:55,236 --> 00:09:59,198 my hair is always flipped, but when I shoot like this... 253 00:10:00,574 --> 00:10:01,742 I don't know. 254 00:10:01,742 --> 00:10:03,160 The algorithm doesn't really like me. 255 00:10:03,160 --> 00:10:05,079 So I noticed that brighter colors 256 00:10:05,079 --> 00:10:07,832 do better on social media, 257 00:10:07,832 --> 00:10:10,501 but yo... 258 00:10:10,501 --> 00:10:13,170 The hair‐‐I wanna dye it back black, kind of, 259 00:10:13,170 --> 00:10:16,674 but I know‐‐I don't know 260 00:10:16,674 --> 00:10:19,301 how my numbers are gonna react to it. 261 00:10:19,301 --> 00:10:21,345 KAYCHELLE: C'mon. Can we do this real quick? 262 00:10:21,345 --> 00:10:23,097 ‐ One second. This is my intro, guys. 263 00:10:23,097 --> 00:10:24,265 Excuse me. 264 00:10:24,265 --> 00:10:26,267 So today the boys are doing our makeup. 265 00:10:26,267 --> 00:10:27,685 I'm gonna look like Rihanna. 266 00:10:27,685 --> 00:10:30,938 ‐ I'ma look like Beyoncé. ‐ And Rob's judging. 267 00:10:30,938 --> 00:10:32,356 When you're busy worrying 268 00:10:32,356 --> 00:10:33,983 about things like the algorithm, 269 00:10:33,983 --> 00:10:36,402 it makes you wonder if you're being paid less 270 00:10:36,402 --> 00:10:40,448 because of your appearance, and it also makes you wonder 271 00:10:40,448 --> 00:10:42,199 if you're just not being chosen at all. 272 00:10:42,199 --> 00:10:43,909 ‐ This is not lipstick. It's eye shadow. 273 00:10:43,909 --> 00:10:45,619 ‐ That's for glitter [inaudible]. 274 00:10:45,619 --> 00:10:47,163 You're not doing it right. 275 00:10:47,163 --> 00:10:48,706 NOAH: Everybody in the house is constantly thinking 276 00:10:48,706 --> 00:10:50,875 about how they can be successful on social media 277 00:10:50,875 --> 00:10:52,501 as a Black creator, 278 00:10:52,501 --> 00:10:56,338 but I've never been one that's oh, white versus Black 279 00:10:56,338 --> 00:10:58,215 because personally I'm biracial. 280 00:10:58,215 --> 00:10:59,592 My mom is white, from Germany, 281 00:10:59,592 --> 00:11:01,635 and my dad is straight Black from Alabama. 282 00:11:01,635 --> 00:11:06,015 So in my mind, it could only go bad if I let it. 283 00:11:06,015 --> 00:11:07,933 All right. Three, two, one. 284 00:11:07,933 --> 00:11:09,727 BOTH: Good, y'all? 285 00:11:09,727 --> 00:11:12,646 ‐ It's your boy, Noah Made SMK, back with another bang, 286 00:11:12,646 --> 00:11:13,731 and man, look, chill. 287 00:11:13,731 --> 00:11:15,274 I'm being way too loud once again 288 00:11:15,274 --> 00:11:18,360 because today, today your boy is about to be running up 289 00:11:18,360 --> 00:11:21,906 the first prank on the Collab Crib girls, man. 290 00:11:21,906 --> 00:11:23,115 ‐ Look at this. 291 00:11:23,115 --> 00:11:24,116 NOAH: We about to prank the girls. 292 00:11:24,116 --> 00:11:25,409 It's about to go crazy 293 00:11:25,409 --> 00:11:26,702 So right here, we got a Gucci bag. 294 00:11:26,702 --> 00:11:29,622 GIRLS: [cheering excitedly] 295 00:11:29,622 --> 00:11:31,332 ‐ Go ahead and open y'all your new Gucci up. 296 00:11:31,332 --> 00:11:32,625 ‐ Ready? 297 00:11:32,625 --> 00:11:34,794 ALL: Two, three. 298 00:11:34,794 --> 00:11:36,587 ‐ I don't like‐‐ ‐ Oh, okay. 299 00:11:36,879 --> 00:11:40,800 BOYS: Ah! 300 00:11:42,760 --> 00:11:44,845 ‐ I knew it. I knew it. 301 00:11:44,845 --> 00:11:49,266 ‐ They mad. They mad. They mad. 302 00:11:50,476 --> 00:11:53,354 Y'all really thought y'all was getting some Gucci, huh? 303 00:11:53,354 --> 00:11:54,939 Moving into this Collab Crib, 304 00:11:54,939 --> 00:11:58,901 social media went from a hobby to a full‐time career. 305 00:11:58,901 --> 00:12:01,153 BOYS: Team boys! Team boys! Team boys! 306 00:12:01,153 --> 00:12:03,823 ‐ At the moment, based on how fast I'm growing right now, 307 00:12:03,823 --> 00:12:05,199 on a good month, 308 00:12:05,199 --> 00:12:07,952 TikTok might pay anywhere between 4 and $5,000 309 00:12:07,952 --> 00:12:10,746 if I'm getting the right amount of views. 310 00:12:10,746 --> 00:12:13,415 Half of it comes from TikTok just paying me to make videos 311 00:12:13,415 --> 00:12:14,750 and get views on the app, 312 00:12:14,750 --> 00:12:17,253 and the other half comes from promo deals. 313 00:12:17,253 --> 00:12:19,588 I just wanna get to the point where money is not something 314 00:12:19,588 --> 00:12:21,674 that needs to be on my mind anymore, 315 00:12:21,674 --> 00:12:23,342 where I don't have to worry about money 316 00:12:23,342 --> 00:12:25,261 and no one in my family does 317 00:12:25,261 --> 00:12:27,847 'cause I feel like 318 00:12:27,847 --> 00:12:29,348 money is probably the main reason 319 00:12:29,348 --> 00:12:31,684 that people's lives don't go the way they want it to. 320 00:12:31,684 --> 00:12:34,645 [upbeat mischievous music] 321 00:12:34,645 --> 00:12:36,188 ♪ ♪ 322 00:12:36,188 --> 00:12:39,525 ‐ [sighs] Man. 323 00:12:39,525 --> 00:12:41,193 As a Black man, 324 00:12:41,193 --> 00:12:43,070 generational wealth is important to me 325 00:12:43,070 --> 00:12:45,656 because not a lot of us have it, you know, 326 00:12:45,656 --> 00:12:47,867 and‐‐and I see other cultures 327 00:12:47,867 --> 00:12:50,369 and how they provide for their families. 328 00:12:50,369 --> 00:12:54,039 Yo, yo, yo. What's going on? 329 00:12:56,834 --> 00:12:58,961 I was gonna bring some of my clothes. 330 00:12:58,961 --> 00:13:00,546 You know, we still ain't got no washer or dryer right now. 331 00:13:00,546 --> 00:13:02,131 MOTHER: Oh, you just kinda, like‐‐ 332 00:13:02,131 --> 00:13:03,716 ‐ I'm kinda thugging it with the clothes right now. 333 00:13:03,716 --> 00:13:05,009 ‐ Okay. 334 00:13:05,009 --> 00:13:06,760 TRAY: Before I got into social media, 335 00:13:06,760 --> 00:13:08,637 I was studying to be a nurse. 336 00:13:08,637 --> 00:13:11,056 ‐ Him changing career choices on me. 337 00:13:11,056 --> 00:13:13,392 ‐ She was very worried at first. 338 00:13:13,392 --> 00:13:15,269 ‐ He definitely gave me a shocker. 339 00:13:15,269 --> 00:13:17,062 ‐ But once I finally started 340 00:13:17,062 --> 00:13:19,440 actually making money from it and she saw it... 341 00:13:19,440 --> 00:13:21,734 ‐ To see the amount of money I'm like, 342 00:13:21,734 --> 00:13:23,277 "Is this legal? Is this‐‐" 343 00:13:23,277 --> 00:13:25,779 You know, what‐‐‐what is this? Where this coming from? 344 00:13:25,779 --> 00:13:27,114 ‐ I was just like, "Look, Mom. 345 00:13:27,114 --> 00:13:28,657 Go get your nails done, go get your hair done." 346 00:13:28,657 --> 00:13:30,576 Look, I told you I got this. 347 00:13:30,576 --> 00:13:33,662 ‐ I just don't want him to wake up five years, 348 00:13:33,662 --> 00:13:35,331 ten years from today 349 00:13:35,331 --> 00:13:39,418 and realize, "Where's my retirement plan? 350 00:13:39,418 --> 00:13:44,173 Where's my plan of longevity?" 351 00:13:44,173 --> 00:13:45,966 ‐ I'm definitely gonna prove you wrong. 352 00:13:45,966 --> 00:13:47,718 Definitely. It's built in me. 353 00:13:47,718 --> 00:13:49,428 You can't stop what is built in me. 354 00:13:58,896 --> 00:14:00,689 [low whirring] 355 00:14:00,689 --> 00:14:02,441 [device beeps] 356 00:14:06,487 --> 00:14:08,197 [device beeps] 357 00:14:11,158 --> 00:14:14,620 KAYCHELLE: I usually write in a journal my goals 358 00:14:14,620 --> 00:14:16,622 and what I wanna accomplish. 359 00:14:16,622 --> 00:14:17,998 Or even, sometimes, 360 00:14:17,998 --> 00:14:19,333 if I'm going through something, 361 00:14:19,333 --> 00:14:21,335 I'll write down how I feel. 362 00:14:21,335 --> 00:14:24,338 [somber music] 363 00:14:25,255 --> 00:14:30,386 I grew up with my grandmother basically raising me. 364 00:14:30,386 --> 00:14:32,096 So it was me and my two little sisters, 365 00:14:32,096 --> 00:14:33,681 Lanya and Jaylen. 366 00:14:33,681 --> 00:14:36,225 It's, like, we were very close. 367 00:14:36,225 --> 00:14:38,060 After my grandmother passed away, 368 00:14:38,060 --> 00:14:39,395 me and my sisters 369 00:14:39,395 --> 00:14:40,980 was basically by ourselves all the time. 370 00:14:40,980 --> 00:14:44,108 Like, we were, like, mothers to each other 371 00:14:44,108 --> 00:14:45,901 as much as we were sisters to each other. 372 00:14:47,820 --> 00:14:50,906 One day, my little sister Jaylen passed away 373 00:14:50,906 --> 00:14:53,534 at the age of eight to a brain aneurysm. 374 00:14:54,785 --> 00:14:57,913 It was like I lost a sister and I lost, like, a child 375 00:14:57,913 --> 00:14:59,748 because I helped raise her. 376 00:15:02,001 --> 00:15:04,712 The pain that I went through that was the worst pain 377 00:15:04,712 --> 00:15:07,923 I ever experienced. Like, even now, like, 378 00:15:07,923 --> 00:15:09,591 all this stuff that's happened, I'm so happy, 379 00:15:09,591 --> 00:15:12,720 but I go through times where it's, like, 380 00:15:12,720 --> 00:15:14,722 "Dang, like, I wish I could share this with her, 381 00:15:14,722 --> 00:15:17,433 and I wish that she was here to see me succeed." 382 00:15:19,768 --> 00:15:23,731 One of these days, I'ma pull up in a nice car, 383 00:15:23,731 --> 00:15:25,482 and I'ma tell you I made it. 384 00:15:25,482 --> 00:15:28,861 One of these days, I'ma pull up with the biggest bouquet. 385 00:15:28,861 --> 00:15:30,446 You see all these flowers? 386 00:15:30,446 --> 00:15:33,490 Jaylen, your flowers gon' be so damn big, 387 00:15:33,490 --> 00:15:36,076 they gon' have to move everybody over 388 00:15:36,076 --> 00:15:38,996 'cause that's just how‐‐ how much I'ma have made it. 389 00:15:38,996 --> 00:15:40,330 You gon' be‐‐ 390 00:15:40,330 --> 00:15:41,874 you gon' be shitting on the whole graveyard. 391 00:15:41,874 --> 00:15:44,334 You know what I mean? One of these days. 392 00:15:46,879 --> 00:15:48,589 One of these days. 393 00:15:48,589 --> 00:15:51,592 [serene music] 394 00:15:51,592 --> 00:15:58,599 ♪ ♪ 395 00:16:02,519 --> 00:16:04,271 ‐ Yo. ‐ What's up, brother? 396 00:16:04,271 --> 00:16:05,355 ‐ What's going on, Keith? 397 00:16:05,355 --> 00:16:06,440 ‐ What's up, bro? 398 00:16:06,440 --> 00:16:09,026 ‐ So I'm doing the 90‐day checkups. 399 00:16:09,026 --> 00:16:11,904 We're technically halfway through. 400 00:16:11,904 --> 00:16:13,447 How are you feeling about everything? 401 00:16:13,447 --> 00:16:15,574 NOAH: So we're the team in this business, 402 00:16:15,574 --> 00:16:17,367 so we gotta move like a team. 403 00:16:17,367 --> 00:16:18,702 I feel like I need to just start 404 00:16:18,702 --> 00:16:21,497 making better decisions with that mindset. 405 00:16:21,497 --> 00:16:24,249 ‐ I still feel behind from everybody. 406 00:16:24,249 --> 00:16:27,044 I still feel like I can do ten times better. 407 00:16:27,044 --> 00:16:30,172 ‐ Um, I could definitely be working harder, 408 00:16:30,172 --> 00:16:31,840 just putting in more work, more time. 409 00:16:31,840 --> 00:16:32,966 ‐ What is this? What kind of phone is this? 410 00:16:32,966 --> 00:16:34,051 ‐ It's a 10. 411 00:16:34,051 --> 00:16:35,260 KEITH: What? Y'all making money? 412 00:16:35,260 --> 00:16:36,512 Upgrade your phone. 413 00:16:36,512 --> 00:16:38,806 Other than your life, 414 00:16:38,806 --> 00:16:41,016 this is the most valuable asset to you. 415 00:16:41,016 --> 00:16:43,769 Like, looking at your numbers, like, 71.3. 416 00:16:43,769 --> 00:16:46,522 That should piss you off. I need to be at 250K. 417 00:16:46,522 --> 00:16:51,026 What's stunting your growth is the quality of the content. 418 00:16:51,026 --> 00:16:54,404 He's at 1.1 million. You know why? 419 00:16:54,404 --> 00:16:55,614 [spacey hip‐hop music playing] 420 00:16:55,614 --> 00:16:58,992 So he'll turn dance videos into content. 421 00:16:58,992 --> 00:17:02,454 So he walked up on these girls 422 00:17:02,454 --> 00:17:04,081 and just started dancing. 423 00:17:04,081 --> 00:17:06,333 ♪ ♪ 424 00:17:06,333 --> 00:17:08,877 You see what I mean? It's like a wow factor. 425 00:17:08,877 --> 00:17:10,129 So people watching that. 426 00:17:10,129 --> 00:17:11,338 You've been doing this YouTube thing 427 00:17:11,338 --> 00:17:12,756 for how long? 428 00:17:12,756 --> 00:17:14,091 NOAH: Since I was a freshman, like, four or five years. 429 00:17:14,091 --> 00:17:16,176 ‐ Four or five years, and these new people? 430 00:17:16,176 --> 00:17:17,803 NOAH: Just come in. ‐ Come in and boom! 431 00:17:17,803 --> 00:17:20,430 Oh, that should anger you. You have to sell yourself. 432 00:17:20,430 --> 00:17:23,183 You got to sell your‐‐your dreams, your idea. 433 00:17:24,351 --> 00:17:25,978 Your family‐‐you have the most supportive, 434 00:17:25,978 --> 00:17:29,982 beautiful family ever. Then make them proud. 435 00:17:35,946 --> 00:17:41,326 So you have to think about that... 436 00:17:41,326 --> 00:17:44,913 every day. 437 00:17:44,913 --> 00:17:46,165 ‐ Okay. 438 00:17:54,756 --> 00:17:57,759 [pensive music] 439 00:17:57,759 --> 00:17:59,887 ♪ ♪ 440 00:17:59,887 --> 00:18:04,183 ONEIL: [beatboxing] 441 00:18:09,813 --> 00:18:13,275 As a dance creator, I don't just dance. 442 00:18:13,275 --> 00:18:16,195 I actually make dances. Like, I make dance challenges. 443 00:18:18,113 --> 00:18:23,076 When a challenge takes off, your fan base grows a lot. 444 00:18:28,165 --> 00:18:30,626 People take it so serious because it's, like, 445 00:18:30,626 --> 00:18:32,961 people blow up from that. 446 00:18:32,961 --> 00:18:34,296 Followers go up. 447 00:18:34,296 --> 00:18:36,673 Like, it could change your life. 448 00:18:39,760 --> 00:18:43,096 About last year sometime, I made a challenge 449 00:18:43,096 --> 00:18:46,058 by DaBaby song "Vibez". 450 00:18:46,058 --> 00:18:47,684 If y'all ever saw this challenge, it was like, 451 00:18:47,684 --> 00:18:49,436 mm, mm, mm, mm. 452 00:18:49,436 --> 00:18:50,854 BABY: ♪ Get another bitch ♪ 453 00:18:50,854 --> 00:18:52,147 ♪ Got her riding dick and screaming yeehaw ♪ 454 00:18:52,147 --> 00:18:53,482 ♪ Make me proud, girl, you a cowgirl ♪ 455 00:18:53,482 --> 00:18:55,359 ‐ ♪ Did a handstand, I'm like, wow girl ♪ 456 00:18:55,359 --> 00:18:57,069 ♪ Mm upside down, boom, boom ♪ 457 00:18:57,069 --> 00:18:58,946 ♪ Bow, bow ♪ 458 00:18:58,946 --> 00:19:02,324 So like, I made that challenge, right? 459 00:19:02,324 --> 00:19:04,826 Posted it on Dubsmash. Like, Dubsmash made 460 00:19:04,826 --> 00:19:08,288 most of the dances people do today on TikTok. 461 00:19:08,288 --> 00:19:10,666 One day, I started getting text messages on my phone 462 00:19:10,666 --> 00:19:11,917 like, "Neil, bro, 463 00:19:11,917 --> 00:19:13,418 "your challenge is blowing up on TikTok. 464 00:19:13,418 --> 00:19:17,214 "Like, little Huddy did your challenge. 465 00:19:17,214 --> 00:19:18,924 Addison Rae, Charli." 466 00:19:18,924 --> 00:19:20,634 Like, all of them did the challenge. 467 00:19:21,760 --> 00:19:23,262 Like, this was big. 468 00:19:23,262 --> 00:19:26,390 Like, dang, all of these folks hit my challenge on TikTok. 469 00:19:26,390 --> 00:19:29,309 I'm like, "What?" So I started commenting. 470 00:19:29,309 --> 00:19:31,353 I started commenting on, like, some of the people, you know, 471 00:19:31,353 --> 00:19:33,730 "Thanks for hitting my challenge," 472 00:19:33,730 --> 00:19:36,233 but ain't nobody notice me. 473 00:19:36,233 --> 00:19:38,193 I didn't even get one like on my comments 474 00:19:39,486 --> 00:19:41,947 And I just seen everybody just doing my challenge, 475 00:19:41,947 --> 00:19:43,865 and I'm getting no credit for it. 476 00:19:43,865 --> 00:19:47,244 ♪ ♪ 477 00:19:47,244 --> 00:19:50,247 I was like, "Bro, like, really?" 478 00:19:50,247 --> 00:19:51,790 Like, they just gon' steal my challenge, 479 00:19:51,790 --> 00:19:55,085 and I get no credit for it? Like, none. 480 00:19:55,085 --> 00:19:57,170 [moody guitar music] 481 00:19:57,170 --> 00:19:58,589 I definitely feel like I have the talent 482 00:19:58,589 --> 00:20:01,008 to‐‐to go really big. 483 00:20:01,008 --> 00:20:02,551 You know, I know I could have been further 484 00:20:02,551 --> 00:20:04,636 if I got that credit, 485 00:20:04,636 --> 00:20:08,307 could've had so many opportunities after that. 486 00:20:09,641 --> 00:20:11,977 There's a lot of influencers and a lot of Black creators 487 00:20:11,977 --> 00:20:13,854 out here that made dance challenges 488 00:20:13,854 --> 00:20:16,648 that haven't gotten the recognition they need to. 489 00:20:18,817 --> 00:20:22,112 I was making challenges back to back after that. 490 00:20:22,112 --> 00:20:24,698 I just started dropping challenges 491 00:20:24,698 --> 00:20:26,325 and kept dropping challenges, 492 00:20:26,325 --> 00:20:28,160 and I'ma keep dropping challenges. 493 00:20:28,160 --> 00:20:29,578 So yeah. 494 00:20:29,578 --> 00:20:31,830 ♪ ♪ 495 00:20:31,830 --> 00:20:35,626 [people talking indistinctly] 496 00:20:37,044 --> 00:20:38,670 BARRIE: Hi. How's it going? 497 00:20:38,670 --> 00:20:40,422 ‐ Everything's great. 498 00:20:40,422 --> 00:20:42,174 BARRIE: All right. So I owe you guys merch. 499 00:20:42,174 --> 00:20:43,383 KEITH: Barrie Segal 500 00:20:43,383 --> 00:20:45,385 is an executive at Dubsmash, 501 00:20:45,385 --> 00:20:46,887 one of our sponsors. 502 00:20:46,887 --> 00:20:49,056 BARRIE: The money should be in flight right now. 503 00:20:49,056 --> 00:20:50,307 KEITH: It's been a huge challenge 504 00:20:50,307 --> 00:20:52,434 to get financial backing and ad deals. 505 00:20:52,434 --> 00:20:53,852 ‐ How are the creators doing? 506 00:20:53,852 --> 00:20:55,604 ‐ I just kind of let‐‐let them handle their own stuff. 507 00:20:55,604 --> 00:20:57,564 We spoke to one company about furnishing our house, 508 00:20:57,564 --> 00:20:59,650 and we were declined, and they said that, 509 00:20:59,650 --> 00:21:03,570 "Hey, you guys don't match our demographic at the moment." 510 00:21:03,570 --> 00:21:05,906 And I was like, "What does that even mean?" 511 00:21:07,282 --> 00:21:10,702 I'm, like, shocked every time 'cause their numbers are hot 512 00:21:10,702 --> 00:21:15,040 and they actually produce really dope content, you know? 513 00:21:15,040 --> 00:21:16,541 What are they doing wrong? 514 00:21:16,541 --> 00:21:19,544 [pensive music] 515 00:21:19,544 --> 00:21:21,338 ♪ ♪ 516 00:21:21,338 --> 00:21:23,215 KINSEY: What's up, guys? Kinsey here. 517 00:21:23,215 --> 00:21:25,384 I do the craziest stunts and pranks online, 518 00:21:25,384 --> 00:21:26,802 and I'm so excited 519 00:21:26,802 --> 00:21:28,970 because I officially just joined the Clubhouse. 520 00:21:28,970 --> 00:21:30,806 INFLUENCER: Hey, what's up, you guys? 521 00:21:30,806 --> 00:21:33,100 I'm Melissa, and today, we're giving you a house tour. 522 00:21:33,100 --> 00:21:36,186 So let's go. And welcome to my room. 523 00:21:36,186 --> 00:21:37,688 ‐ Oh, nice. ‐ Pretty basic. 524 00:21:37,688 --> 00:21:39,189 My closet's over there if you wanna go check out‐‐ 525 00:21:39,189 --> 00:21:40,899 NOAH: All they rooms are really well furnished. 526 00:21:40,899 --> 00:21:42,234 ‐ That's our pool. 527 00:21:42,234 --> 00:21:43,694 ‐ Oh, it's fat. I even ain't gon' lie. 528 00:21:43,694 --> 00:21:45,070 MELISSA: We're gonna go on to the third floor. 529 00:21:45,070 --> 00:21:47,489 This is where we film all of our TikToks. 530 00:21:47,489 --> 00:21:48,865 NOAH: They got a great light. 531 00:21:48,865 --> 00:21:50,867 KAYCHELLE: Damn, the lighting is the best. 532 00:21:50,867 --> 00:21:52,494 ‐ Get the hell outta my house. 533 00:21:52,494 --> 00:21:56,289 ‐ You know how much you could do with this? 534 00:21:56,289 --> 00:21:57,499 NOAH: And now we got the Sway House. 535 00:21:57,499 --> 00:21:59,918 Let's check it out. 536 00:21:59,918 --> 00:22:01,878 ‐ Damn boy, these houses is crazy. 537 00:22:01,878 --> 00:22:03,463 NOAH: Yeah, light houses hit different. 538 00:22:03,463 --> 00:22:05,507 I ain't gonna lie. 539 00:22:05,507 --> 00:22:07,134 [influencers yelling] 540 00:22:07,134 --> 00:22:08,719 ‐ Come on in to the Triller House! 541 00:22:08,719 --> 00:22:10,595 ‐ Damn. INFLUENCER: This is my Tesla. 542 00:22:10,595 --> 00:22:11,805 ‐ Yo, Bryce, hey. 543 00:22:11,805 --> 00:22:13,557 [all speaking at once] 544 00:22:13,557 --> 00:22:16,059 ‐ Look at those bathrooms. 545 00:22:16,059 --> 00:22:17,728 ‐ What? ‐ This is my room. 546 00:22:17,728 --> 00:22:19,104 If you look to the left here, 547 00:22:19,104 --> 00:22:20,856 that's my living room within my room. 548 00:22:20,856 --> 00:22:22,649 ‐ I ain't seen a Black person yet. 549 00:22:22,649 --> 00:22:23,942 KAYCHELLE: That's my thing. 550 00:22:23,942 --> 00:22:26,319 I haven't seen no Black people at all. 551 00:22:26,319 --> 00:22:27,946 ‐ There were some Asian people in the first one. 552 00:22:27,946 --> 00:22:30,157 ‐ Where are the colored people? 553 00:22:30,157 --> 00:22:31,825 ‐ Asian is Caucasian? 554 00:22:31,825 --> 00:22:33,910 KAELYN: Asian is not Caucasian, but‐‐ 555 00:22:33,910 --> 00:22:35,912 ‐ And them twins were‐‐ the twins! 556 00:22:35,912 --> 00:22:37,205 KAELYN: They're mixed. 557 00:22:37,205 --> 00:22:38,999 I'm sorry. I know you are mixed as well, 558 00:22:38,999 --> 00:22:41,543 but you can't throw no one in there like me. 559 00:22:41,543 --> 00:22:43,211 They're gonna be like, "Damn what the hell?" 560 00:22:43,211 --> 00:22:47,466 She does not fit in. She is too dark." 561 00:22:47,466 --> 00:22:48,884 Next. NOAH: All right now, 562 00:22:48,884 --> 00:22:51,845 this is the Clubhouse. 563 00:22:51,845 --> 00:22:54,806 They doing the most, though. Like, this super cinematic. 564 00:22:54,806 --> 00:22:57,142 But what shot he at? 565 00:22:57,142 --> 00:22:59,603 [laughter] 566 00:22:59,603 --> 00:23:01,438 Abbie Rao? Hello. 567 00:23:01,438 --> 00:23:02,939 KAYCHELLE: What? KAELYN: How? 568 00:23:02,939 --> 00:23:05,776 KAYCHELLE: What did they do to get here? 569 00:23:05,776 --> 00:23:07,360 KAELYN: How is they getting these budgets? 570 00:23:07,360 --> 00:23:08,570 NOAH: Probably get the sponsors 571 00:23:08,570 --> 00:23:09,654 from big companies. 572 00:23:09,654 --> 00:23:11,698 ‐ I hate to say it, but we're, what, 573 00:23:11,698 --> 00:23:14,201 how many months in, and where the furniture at? 574 00:23:14,201 --> 00:23:16,661 KAELYN: Yeah, there is no furniture. 575 00:23:16,661 --> 00:23:22,125 What is it about us that isn't good enough or good? 576 00:23:22,125 --> 00:23:24,419 Like, you know, why can't we equate or elevate or like, 577 00:23:24,419 --> 00:23:27,380 you know, even be as equal? 578 00:23:27,380 --> 00:23:29,007 NOAH: But who says we aren't, though? 579 00:23:29,007 --> 00:23:31,051 Like, just 'cause they got a nicer house than us 580 00:23:31,051 --> 00:23:33,512 or some more furniture, like, we still doing the same stuff. 581 00:23:33,512 --> 00:23:34,930 ‐ Exactly, but you're‐‐ 582 00:23:34,930 --> 00:23:36,556 NOAH: And if anything, we want it more than them 583 00:23:36,556 --> 00:23:38,058 'cause we not getting all these little handouts‐‐ 584 00:23:38,058 --> 00:23:40,268 ‐ Yeah, we want it more, but still, 585 00:23:40,268 --> 00:23:42,020 we're not equals still, so‐‐ KAYCHELLE: This is the thing. 586 00:23:42,020 --> 00:23:44,689 If I do something and somebody who is Caucasian 587 00:23:44,689 --> 00:23:46,566 who was a creative with the same amount 588 00:23:46,566 --> 00:23:48,318 of followers did the same thing, 589 00:23:48,318 --> 00:23:50,070 their views are gonna be higher than mine. 590 00:23:50,070 --> 00:23:52,447 Why? 591 00:23:52,447 --> 00:23:54,282 NOAH: I don't make the app. I don't know. 592 00:23:54,282 --> 00:23:56,785 KAYCHELLE: Me and somebody who is Caucasian 593 00:23:56,785 --> 00:24:00,205 go for the same job position and we have the same résumé, 594 00:24:00,205 --> 00:24:03,625 they will have a better chance to get hired. Why? 595 00:24:03,625 --> 00:24:05,544 They would get paid more money. Why? 596 00:24:06,503 --> 00:24:08,797 ‐ You expect me to know that? ‐ No, I'm asking you, 597 00:24:08,797 --> 00:24:10,674 you ever thought about stuff like this? 598 00:24:10,674 --> 00:24:12,467 KAELYN: You don't feel disadvantaged at all? 599 00:24:12,467 --> 00:24:14,469 NOAH: Why would I feel disadvantaged? 600 00:24:14,469 --> 00:24:17,848 ‐ You don't feel as if you've ever been 601 00:24:17,848 --> 00:24:19,391 discriminated against because of your 602 00:24:19,391 --> 00:24:20,767 Color of your skin. KAYCHELLE: Color of your skin 603 00:24:20,767 --> 00:24:22,143 or your race? 604 00:24:22,143 --> 00:24:23,520 ‐ I mean, obviously there's been people in my life 605 00:24:23,520 --> 00:24:25,689 who just did something ignorant 606 00:24:25,689 --> 00:24:28,316 and obviously racially profiled me 607 00:24:28,316 --> 00:24:30,402 or just said something that wasn't the nicest thing to say, 608 00:24:30,402 --> 00:24:32,070 but I don't care about that at all. 609 00:24:32,070 --> 00:24:34,072 Like, that was literally due to their ignorance, 610 00:24:34,072 --> 00:24:35,740 but when it comes to this‐‐ 611 00:24:35,740 --> 00:24:37,534 KAELYN: Okay, so it doesn't upset you 612 00:24:37,534 --> 00:24:39,160 that you get paid less? 613 00:24:39,160 --> 00:24:41,288 ‐ No, I'm not‐‐ ‐ Or even, even‐‐okay, 614 00:24:41,288 --> 00:24:43,081 let's take out this whole social media thing. 615 00:24:43,081 --> 00:24:44,499 Let's talking about the‐‐ 616 00:24:44,499 --> 00:24:47,002 being a Black man in America, 617 00:24:47,002 --> 00:24:49,170 and police brutality and all this stuff. 618 00:24:49,170 --> 00:24:50,881 None of that‐‐none of that bothers you? 619 00:24:50,881 --> 00:24:52,924 ‐ No, obviously that's a problem. 620 00:24:52,924 --> 00:24:54,968 ‐ Exactly, and that's what we're talking about. 621 00:24:54,968 --> 00:24:59,014 The color of your skin affects you as an individual. 622 00:24:59,014 --> 00:25:00,515 NOAH: I mean, that's your way of thinking. 623 00:25:00,515 --> 00:25:02,309 That's just how you thinking about it, 624 00:25:02,309 --> 00:25:04,311 but I know that for a fact that I can do 625 00:25:04,311 --> 00:25:06,354 exactly what they do, and I don't need any help. 626 00:25:06,354 --> 00:25:08,356 ‐ Okay, so you think you don't work for anybody? 627 00:25:08,356 --> 00:25:09,691 Do who‐‐do you work for anybody? 628 00:25:09,691 --> 00:25:11,526 NOAH: I work for myself. ‐ No, you don't. 629 00:25:11,526 --> 00:25:13,612 You work for YouTube. You work for Instagram. 630 00:25:13,612 --> 00:25:16,364 You work for TikTok because we don't own the apps. 631 00:25:16,364 --> 00:25:17,991 NOAH: I own the content that gets posted. 632 00:25:17,991 --> 00:25:19,326 ‐You don't. Have you ever read 633 00:25:19,326 --> 00:25:20,619 the contract? You don't own your content. 634 00:25:20,619 --> 00:25:21,953 They're allowed to use the content 635 00:25:21,953 --> 00:25:23,079 to their discretion. 636 00:25:23,079 --> 00:25:25,081 Secondly, if they wanted 637 00:25:25,081 --> 00:25:27,125 to suppress our content... 638 00:25:27,125 --> 00:25:28,585 KAELYN AND KAYCHELLE: They can do that. 639 00:25:28,585 --> 00:25:29,836 NOAH: No matter what‐‐ 640 00:25:29,836 --> 00:25:31,129 KAELYN: You're gonna work, work, work, work. 641 00:25:31,129 --> 00:25:32,255 I get that. NOAH: No, no. 642 00:25:32,255 --> 00:25:33,548 No, just let me talk. I'm saying‐‐ 643 00:25:33,548 --> 00:25:34,799 KAELYN: I see you. I understand 644 00:25:34,799 --> 00:25:35,967 what you're saying. ‐ I get what he's saying, 645 00:25:35,967 --> 00:25:37,427 but he's not getting what we're saying. 646 00:25:37,427 --> 00:25:38,803 ‐ I just said I understand what y'all saying. 647 00:25:38,803 --> 00:25:40,305 ‐ Who owns YouTube? 648 00:25:40,305 --> 00:25:41,890 KAYCHELLE: White people. The white man. 649 00:25:41,890 --> 00:25:43,141 NOAH: Didn't your account just get deleted? 650 00:25:43,141 --> 00:25:44,392 And what did you do? 651 00:25:44,392 --> 00:25:45,894 ‐ Who did I have to speak to? The white man. 652 00:25:45,894 --> 00:25:47,228 The white man. 653 00:25:47,228 --> 00:25:49,564 Do you not understand? I had to ask and beg 654 00:25:49,564 --> 00:25:51,733 for my account back from the white man. 655 00:25:51,733 --> 00:25:53,443 You're not getting‐‐ KAELYN: For doing nothing. 656 00:25:53,443 --> 00:25:55,028 ‐ For doing nothing! 657 00:25:55,028 --> 00:25:56,821 ‐ Do you realize that happens to a lot of YouTubers? 658 00:25:56,821 --> 00:25:59,240 ‐ I had to beg the white man to get my account back. 659 00:25:59,240 --> 00:26:01,868 Do you‐‐is that not a problem? Do you not understand that? 660 00:26:01,868 --> 00:26:04,245 ‐ Can we add somebody to this? KAYCHELLE: Theo. 661 00:26:04,245 --> 00:26:05,538 NOAH: Where Theo at bro? KAYCHELLE: Theo. 662 00:26:05,538 --> 00:26:06,998 NOAH: Bro, please come here, bro. 663 00:26:06,998 --> 00:26:09,084 So pretty much, we just got done reacting to, like, 664 00:26:09,084 --> 00:26:10,627 three different LA house videos‐‐ 665 00:26:10,627 --> 00:26:12,045 KAYCHELLE: My thing is, do you feel 666 00:26:12,045 --> 00:26:13,838 like you have a disadvantage as a Black creator? 667 00:26:13,838 --> 00:26:15,256 ‐ Of course. 668 00:26:15,256 --> 00:26:16,424 NOAH: When y'all asked me, "Is there a disadvantage?" 669 00:26:16,424 --> 00:26:17,592 I said, "Yes." 670 00:26:17,592 --> 00:26:19,260 Those instances might come up, 671 00:26:19,260 --> 00:26:22,597 but I'm gonna adapt, overcome, and move on. 672 00:26:22,597 --> 00:26:23,974 THEO: You not gonna let it affect you, 673 00:26:23,974 --> 00:26:25,850 but sometimes it's like stuff 674 00:26:25,850 --> 00:26:27,477 that affects you that's not even in your control 675 00:26:27,477 --> 00:26:28,603 whether you let it or not. 676 00:26:28,603 --> 00:26:30,897 NOAH: Like what? ‐ Like shadow banning. 677 00:26:30,897 --> 00:26:32,857 Being shadow banned on TikTok just 'cause of your skin color. 678 00:26:32,857 --> 00:26:34,275 You cannot‐‐you can't control that at all, 679 00:26:34,275 --> 00:26:35,527 but you can't let it‐‐you're 680 00:26:35,527 --> 00:26:37,153 not gonna let it affect you mentally, 681 00:26:37,153 --> 00:26:38,446 but it's still stuff that you can't control 682 00:26:38,446 --> 00:26:39,990 that still gonna be a disadvantage regardless. 683 00:26:39,990 --> 00:26:42,283 ‐ But I've been shadow banned. I just bounced back. 684 00:26:42,283 --> 00:26:45,036 Like, if it happens, oh, well. Oh, well. 685 00:26:45,036 --> 00:26:46,705 THEO: What they're saying is, like, 686 00:26:46,705 --> 00:26:49,332 just don't blow past it like it's not a big deal. 687 00:26:49,332 --> 00:26:50,875 You're just saying, like, "All right, that's cool, 688 00:26:50,875 --> 00:26:52,377 and I'm finna keep doing what I'm doing." 689 00:26:52,377 --> 00:26:54,838 ‐ What‐‐okay. That's what y'all saying? 690 00:26:54,838 --> 00:26:56,006 KAYCHELLE AND KAELYN: Yes. 691 00:26:56,006 --> 00:26:58,800 ‐ So after we just watched this video 692 00:26:58,800 --> 00:27:00,760 with all these white YouTube‐‐YouTubers 693 00:27:00,760 --> 00:27:02,429 and these big‐ass houses, 694 00:27:02,429 --> 00:27:04,305 what does that make you wanna do now? 695 00:27:04,305 --> 00:27:06,474 ‐ It makes me do what I've been doing, but‐‐ 696 00:27:06,474 --> 00:27:08,018 THEO: All right, y'all aren't being specific 697 00:27:08,018 --> 00:27:09,602 on exactly what y'all wanna do about it. 698 00:27:09,602 --> 00:27:10,937 ‐ Yes. 699 00:27:10,937 --> 00:27:12,397 KAELYN: What do you mean? We're addressing it. 700 00:27:12,397 --> 00:27:13,523 ‐ Bring awareness to it. 701 00:27:13,523 --> 00:27:14,983 KAELYN: You have to bring awareness to it. 702 00:27:14,983 --> 00:27:16,359 KAYCHELLE: Think about all the other Black kids 703 00:27:16,359 --> 00:27:17,569 who are dealing with it. 704 00:27:17,569 --> 00:27:19,738 Like, you wanna be a voice for them. 705 00:27:19,738 --> 00:27:23,575 Have you ever dealt with, like, racial inequality in real life? 706 00:27:24,492 --> 00:27:25,702 KAELYN: Of course he has. 707 00:27:25,702 --> 00:27:27,328 [all speaking at once] 708 00:27:27,328 --> 00:27:29,956 ‐ I don't think he ever had to physically deal with it. 709 00:27:29,956 --> 00:27:32,167 Like, somebody really, like‐‐well, like‐‐ 710 00:27:32,167 --> 00:27:33,585 ‐ Like, somebody really just, like, 711 00:27:33,585 --> 00:27:35,587 looked at you and, like, called the cops on you 712 00:27:35,587 --> 00:27:36,755 just 'cause, 'cause of your skin color. 713 00:27:36,755 --> 00:27:38,006 ‐ No, that never happened to me. 714 00:27:38,006 --> 00:27:39,424 ‐ That's what I'm saying. 715 00:27:39,424 --> 00:27:41,217 ‐ Exactly. ‐ You haven't experienced it. 716 00:27:41,217 --> 00:27:42,594 ‐ So because I haven't experienced that 717 00:27:42,594 --> 00:27:44,053 and y'all have, 718 00:27:44,053 --> 00:27:45,138 I'm supposed to conform to y'all's mentality because‐‐ 719 00:27:45,138 --> 00:27:46,181 KAELYN: No, it's not conforming. 720 00:27:46,181 --> 00:27:47,432 It's being‐‐listen, 721 00:27:47,432 --> 00:27:49,684 you have a piece of Black in your soul, honey. 722 00:27:49,684 --> 00:27:52,395 You need to not conform, but you need to recognize 723 00:27:52,395 --> 00:27:54,147 what your people are dealing with. 724 00:27:54,147 --> 00:27:56,816 NOAH: And I literally have said for the tenth time now 725 00:27:56,816 --> 00:27:58,985 I highly acknowledge everything that's going on. 726 00:27:58,985 --> 00:28:00,612 I see that Black people are‐‐ 727 00:28:00,612 --> 00:28:02,947 ‐ But you sound like every white person ever. 728 00:28:02,947 --> 00:28:05,825 "Oh, I acknowledge that people are being brutally shot. 729 00:28:05,825 --> 00:28:08,411 "I acknowledge this, I acknowledge that, 730 00:28:08,411 --> 00:28:09,496 but"‐‐listen, 731 00:28:09,496 --> 00:28:11,289 "but it does not affect me. 732 00:28:11,289 --> 00:28:13,833 "So I can keep acknowledging it, 733 00:28:13,833 --> 00:28:15,335 and I'ma just keep working hard, right?" 734 00:28:15,335 --> 00:28:17,587 That's‐‐that's it right there. You know what I'm saying? 735 00:28:17,587 --> 00:28:19,047 ‐ And they got a point. ‐ Theo‐‐okay, Theo 736 00:28:19,047 --> 00:28:20,590 is your best friend. Yes? 737 00:28:20,590 --> 00:28:22,133 ‐ I mean, they have‐‐ I'm not‐‐I'm not‐‐like, 738 00:28:22,133 --> 00:28:23,468 they have a point, 739 00:28:23,468 --> 00:28:25,094 but what, like, what are you saying against that? 740 00:28:25,094 --> 00:28:26,471 Like... 741 00:28:26,471 --> 00:28:28,389 ‐ This whole conversation started out talking 742 00:28:28,389 --> 00:28:30,016 about Caucasian YouTubers 743 00:28:30,016 --> 00:28:33,603 that get treated better than all of the Black influencers, 744 00:28:33,603 --> 00:28:36,356 but when I see this, I can't‐‐I 745 00:28:36,356 --> 00:28:38,566 literally cannot do anything about it right now. 746 00:28:38,566 --> 00:28:40,944 The only thing that will make that change 747 00:28:40,944 --> 00:28:42,987 is if I work harder, get to the top, 748 00:28:42,987 --> 00:28:44,697 and then be that first Black influencer 749 00:28:44,697 --> 00:28:46,491 who making more than all the white people. You feel me? 750 00:28:46,491 --> 00:28:49,369 Like, you can't do nothing but work harder, outshine them, 751 00:28:49,369 --> 00:28:50,995 and then, once you get to that point, 752 00:28:50,995 --> 00:28:52,747 that's when you start bringing up everybody else. 753 00:28:52,747 --> 00:28:54,541 The people who never was getting this recognition 754 00:28:54,541 --> 00:28:55,875 because they were Black. 755 00:28:55,875 --> 00:28:57,168 That's when you at the top, you say, "Oh, cool. 756 00:28:57,168 --> 00:28:59,254 We about to have an all‐Black house now." 757 00:29:00,088 --> 00:29:02,048 That's what I'm saying. It's all still gonna happen. 758 00:29:02,048 --> 00:29:03,675 It don't matter how much you talk about it. 759 00:29:03,675 --> 00:29:05,051 It's still gonna happen. 760 00:29:05,051 --> 00:29:07,345 If I go‐‐If I go live on Instagram right now 761 00:29:07,345 --> 00:29:09,389 and‐‐and I talk about every single injustice 762 00:29:09,389 --> 00:29:11,182 that's ever happened in America 763 00:29:11,182 --> 00:29:13,059 and tell everybody that this needs to stop, 764 00:29:13,059 --> 00:29:15,103 I guarantee you, some messed‐up shit 765 00:29:15,103 --> 00:29:16,604 probably gonna happen tomorrow. 766 00:29:16,604 --> 00:29:18,398 Ain't nothing going to change. The only thing I can do 767 00:29:18,398 --> 00:29:20,483 is try to make this world better for me, 768 00:29:20,483 --> 00:29:22,026 and then, once the world is good for me, 769 00:29:22,026 --> 00:29:23,695 I can make it better for everybody else. 770 00:29:23,695 --> 00:29:26,281 But laying down and think about how bad it is‐‐ 771 00:29:26,281 --> 00:29:27,824 that's literally just gonna make your life worse 772 00:29:27,824 --> 00:29:29,576 because it's letting all those oppressions 773 00:29:29,576 --> 00:29:31,160 and stuff get to you. 774 00:29:31,160 --> 00:29:33,204 I don't let it get to me. That is what I'm saying. 775 00:29:33,204 --> 00:29:35,164 If‐‐if racism is a big‐ass bully, 776 00:29:35,164 --> 00:29:36,749 I'm not letting him get to me. 777 00:29:36,749 --> 00:29:38,084 I don't give a damn what he say. 778 00:29:38,084 --> 00:29:39,836 He can do whatever he wants, and it's messed up, 779 00:29:39,836 --> 00:29:41,754 and when it's wrong I'ma gonna speak on it 780 00:29:41,754 --> 00:29:43,381 and I'm gonna say this is not good, 781 00:29:43,381 --> 00:29:46,175 but I'm not gonna let that define my potential. 782 00:29:46,175 --> 00:29:47,802 That is what I'm saying. 783 00:29:48,386 --> 00:29:51,139 ‐ How many times a Black creator has been canceled? 784 00:29:51,139 --> 00:29:52,599 ‐ Every day. 785 00:29:52,599 --> 00:29:54,017 ‐ Every damn day, 786 00:29:54,017 --> 00:29:56,311 a Black person is being canceled. 787 00:29:56,311 --> 00:29:58,771 NOAH: Who got canceled today? 788 00:29:58,771 --> 00:30:01,274 ‐ All right. Okay. I'm done. 789 00:30:01,274 --> 00:30:02,442 KAYCHELLE: Are you hungry, friend? 790 00:30:02,442 --> 00:30:03,610 ‐ Huh? Yeah, I'm hungry. 791 00:30:03,610 --> 00:30:04,986 You wanna get‐‐get something? 792 00:30:12,785 --> 00:30:15,788 [peaceful music] 793 00:30:15,788 --> 00:30:21,544 ♪ ♪ 794 00:30:21,544 --> 00:30:24,255 INFLUENCER: Why don't you just bring it down? 795 00:30:29,928 --> 00:30:31,512 THEO: So pretty much, 796 00:30:31,512 --> 00:30:33,181 there's a new collab house in California, 797 00:30:33,181 --> 00:30:36,434 and they're saying they're the first Black TikTok house. 798 00:30:38,728 --> 00:30:40,480 ‐ It says content house? 799 00:30:40,480 --> 00:30:42,231 [all speaking at once] 800 00:30:47,362 --> 00:30:48,905 THEO: Kaelyn sent one of their videos 801 00:30:48,905 --> 00:30:50,490 to the group chat. 802 00:30:50,490 --> 00:30:53,034 ‐ When was that posted? ‐ Yesterday. 803 00:30:53,034 --> 00:30:55,119 She was like, "Yeah, we got to come harder 804 00:30:55,119 --> 00:30:56,454 at this other TikTok house 805 00:30:56,454 --> 00:30:57,830 coming with the gay content." 806 00:30:57,830 --> 00:31:00,291 They [inaudible]. That's straight. 807 00:31:00,291 --> 00:31:01,876 I know that dude who be doing the skits. 808 00:31:01,876 --> 00:31:04,337 I think one of them girls looked familiar too. 809 00:31:04,337 --> 00:31:06,839 It just made us realize 810 00:31:06,839 --> 00:31:08,758 we're not the only ones that's trying to do this. 811 00:31:08,758 --> 00:31:10,385 ‐ You can't let that get to you. 812 00:31:10,385 --> 00:31:13,096 You still gotta keep the goal, tunnel vision. 813 00:31:13,096 --> 00:31:15,223 Yeah, it'll keep us on our toes. 814 00:31:15,223 --> 00:31:17,266 We're gonna have to come a little harder then. 815 00:31:17,266 --> 00:31:20,228 [staccato string music] 816 00:31:20,228 --> 00:31:27,235 ♪ ♪ 817 00:31:28,069 --> 00:31:30,405 When I see other people trying to do what I do, 818 00:31:30,405 --> 00:31:32,532 I look at it as, like, all right, 819 00:31:32,532 --> 00:31:34,617 this‐‐the universe telling me, "Hey, you need to work harder, 820 00:31:34,617 --> 00:31:37,078 because this is somebody who wants it just as bad you." 821 00:31:37,078 --> 00:31:38,621 What's good, y'all? 822 00:31:38,621 --> 00:31:40,123 This is your boy, Noah Made SMK, 823 00:31:40,123 --> 00:31:42,333 back again with yet another banger. 824 00:31:42,333 --> 00:31:44,377 Off the back, double hand, cock back throw. 825 00:31:45,795 --> 00:31:47,547 So look, if y'all enjoy, man, 826 00:31:47,547 --> 00:31:49,215 be sure to just hit a fat like on this video. 827 00:31:49,215 --> 00:31:50,425 The collab houses and stuff‐‐ 828 00:31:50,425 --> 00:31:51,759 we kind of take that on as a team. 829 00:31:51,759 --> 00:31:53,761 ‐ You know, I love how you writing on your notes. 830 00:31:53,761 --> 00:31:56,055 NOAH: We say, how can we make us look better? 831 00:31:56,055 --> 00:31:57,098 ‐ Hey y'all. Kaychelle here, 832 00:31:57,098 --> 00:31:58,473 and welcome back to my channel. 833 00:31:58,473 --> 00:32:01,269 The girls are back at it again with another prank. 834 00:32:01,269 --> 00:32:02,979 TRAY: Burning your shoes and shit. 835 00:32:02,979 --> 00:32:04,564 NOAH: No! 836 00:32:04,564 --> 00:32:05,898 KAYCHELLE: The whole strategy of the house right now: 837 00:32:05,898 --> 00:32:08,151 we're trying to drive traffic to everybody page. 838 00:32:09,861 --> 00:32:11,154 [screaming] NOAH: Round one. 839 00:32:11,154 --> 00:32:13,865 Neil versus Kaelyn. Hoods up. 840 00:32:13,865 --> 00:32:15,867 Fight. KAYCHELLE: Do y'all have 841 00:32:15,867 --> 00:32:17,243 a whole YouTube video right here? 842 00:32:17,243 --> 00:32:18,494 They got it on their YouTube channels, 843 00:32:18,494 --> 00:32:20,329 did a whole video. Make it a whole video. 844 00:32:20,329 --> 00:32:23,624 [wind howling] 845 00:32:23,624 --> 00:32:25,293 ‐ Bless this food that we're about to eat. 846 00:32:25,293 --> 00:32:26,544 Please let it nourish our bodies 847 00:32:26,544 --> 00:32:28,212 and our souls, right? 848 00:32:28,212 --> 00:32:29,922 ‐ And recording. ‐ Hey, yo what's good, ma? 849 00:32:29,922 --> 00:32:31,591 NOAH: Let's step up the quality. 850 00:32:31,591 --> 00:32:33,926 Let's use sound effects. 851 00:32:33,926 --> 00:32:34,927 ‐ Okay. 852 00:32:34,927 --> 00:32:35,928 ‐ Like. ‐ Comment. 853 00:32:35,928 --> 00:32:37,055 ‐ Subscribe. 854 00:32:37,055 --> 00:32:38,306 ‐ You cannot ever sleep 855 00:32:38,306 --> 00:32:39,766 on your competition ever. 856 00:32:40,892 --> 00:32:43,978 [hair dryers humming] 857 00:32:52,403 --> 00:32:54,447 ‐ Feel like it's ready. 858 00:32:54,447 --> 00:32:56,449 ‐ [inaudible] 859 00:32:56,449 --> 00:32:59,160 ‐ Kaychelle and I got a deal with a wig company. 860 00:32:59,160 --> 00:33:01,621 We got to do promotion. Oh. 861 00:33:01,621 --> 00:33:05,166 ‐ Stop it. Move. ‐ Oh, Kaychelle! 862 00:33:05,166 --> 00:33:07,502 KAELYN: Things are going pretty well in the house. 863 00:33:07,502 --> 00:33:10,254 ‐ I think I posted, like, six of my TikToks on YouTube, 864 00:33:10,254 --> 00:33:12,840 and they all hitting 250k within the first three days. 865 00:33:12,840 --> 00:33:17,053 ‐ Well, I'm getting a lot of new brand deals. 866 00:33:17,053 --> 00:33:20,139 You just got this Instagram Reels promotion. 867 00:33:20,139 --> 00:33:21,849 I wonder if he looks like this in person. 868 00:33:21,849 --> 00:33:24,060 Oh, and I'm on some dating thing with Tray. 869 00:33:24,060 --> 00:33:26,104 ‐ Wow, you look just like your pictures. 870 00:33:26,104 --> 00:33:29,065 ‐ You legit. We got a dating app deal. 871 00:33:30,399 --> 00:33:31,692 Definitely progress. 872 00:33:31,692 --> 00:33:32,944 ‐ No cap. Right now, 873 00:33:32,944 --> 00:33:34,654 it's hard being a Black creator. 874 00:33:34,654 --> 00:33:35,780 KAELYN: Yeah. 875 00:33:35,780 --> 00:33:37,865 ROB: But we stay true to ourselves 876 00:33:37,865 --> 00:33:39,242 and still made it as far as we can. 877 00:33:39,242 --> 00:33:40,493 KAELYN: Yeah. 878 00:33:40,493 --> 00:33:42,078 NOAH: You know what the hero's journey is? 879 00:33:42,078 --> 00:33:43,329 THEO: Uh‐uh. What's that? 880 00:33:43,329 --> 00:33:44,956 NOAH: Every single story in the world, 881 00:33:44,956 --> 00:33:46,666 whether it's a movie or a book, kind of follows, 882 00:33:46,666 --> 00:33:51,254 like, the same guidelines. So like, the main character‐‐ 883 00:33:51,254 --> 00:33:52,839 he's‐‐he's in an uncomfortable place 884 00:33:52,839 --> 00:33:54,340 and then he has to adapt, and then he's faced 885 00:33:54,340 --> 00:33:56,300 with a new task, like a dragon or something, 886 00:33:56,300 --> 00:33:59,137 and then once he kills the dragon, there's a new task. 887 00:33:59,137 --> 00:34:00,513 There's always gonna be a new problem, 888 00:34:00,513 --> 00:34:02,181 and you always gotta adapt and overcome, 889 00:34:02,181 --> 00:34:03,391 just like you said. So that's facts. 890 00:34:10,356 --> 00:34:12,024 [excited cheering] 891 00:34:12,024 --> 00:34:13,901 ‐ Let's go! It's starting, man! 892 00:34:13,901 --> 00:34:15,695 ‐ Look, I'm about to react to myself on the news 893 00:34:15,695 --> 00:34:17,321 along with the whole gang. 894 00:34:17,321 --> 00:34:20,575 ‐ Mama, you gotta watch it. ABC News, go to it right now. 895 00:34:20,575 --> 00:34:22,577 ‐ Tell Daddy [indistinct]. Wake his ass up. 896 00:34:22,577 --> 00:34:25,037 ‐ Welcome to the influencers of Atlanta. 897 00:34:25,037 --> 00:34:27,748 [all cheering] 898 00:34:27,748 --> 00:34:29,500 REPORTER: ...with billions of views between them, 899 00:34:29,500 --> 00:34:32,545 and most importantly, they're all Black. 900 00:34:32,545 --> 00:34:36,257 Meet the ATL's hottest and newest industry. 901 00:34:36,257 --> 00:34:38,551 REPORTER: Collab Crib, a super‐group of influencers... 902 00:34:38,551 --> 00:34:40,011 Do you feel like it's your job 903 00:34:40,011 --> 00:34:42,930 to put Black influencers on the map? 904 00:34:42,930 --> 00:34:45,433 ‐ It is, yeah. Because it's a struggle. 905 00:34:45,433 --> 00:34:47,185 REPORTER: Meet the stars of the Collab Crib. 906 00:34:47,185 --> 00:34:48,811 KAYCHELLE: Everything kind of 907 00:34:48,811 --> 00:34:50,730 started dropping at the same time. 908 00:34:50,730 --> 00:34:51,939 REPORTER: The Collab Crib. 909 00:34:51,939 --> 00:34:53,691 KAYCHELLE: It's back‐to‐back publicity. 910 00:34:53,691 --> 00:34:55,568 ‐ We're the girls of‐‐ ALL: The Collab Crib. 911 00:34:55,568 --> 00:34:57,778 ‐ Congratulations on 1 million followers. 912 00:34:58,738 --> 00:35:01,365 KAYCHELLE: Rob has hit a million on Instagram, 913 00:35:01,365 --> 00:35:03,075 and that was a huge milestone. 914 00:35:03,075 --> 00:35:04,660 ROB: I'm not gonna stop. 915 00:35:04,660 --> 00:35:07,330 Even [indistinct], I'm not gonna stop. 916 00:35:07,330 --> 00:35:10,333 ‐ We've worked really hard to get these major brand deals, 917 00:35:10,333 --> 00:35:14,795 like, NASCAR, Monster Energy, Nike. 918 00:35:14,795 --> 00:35:18,549 [cheering] 919 00:35:18,549 --> 00:35:20,009 ‐ We gonna go back to work. 920 00:35:20,009 --> 00:35:22,220 KHAMYRA: Yeah, we go back to work. 921 00:35:22,220 --> 00:35:24,680 [pensive music] 922 00:35:24,680 --> 00:35:26,682 ‐ Kaelyn, I'm about to get in the car. 923 00:35:26,682 --> 00:35:28,851 ♪ ♪ 924 00:35:28,851 --> 00:35:31,354 Um, this is my new car. 925 00:35:31,354 --> 00:35:34,106 Her name is Journey. 926 00:35:34,106 --> 00:35:36,901 For me, it's more than a car. 927 00:35:36,901 --> 00:35:39,820 It's being able to go back to Baltimore 928 00:35:39,820 --> 00:35:42,240 and visit my sister's grave 929 00:35:42,240 --> 00:35:44,450 and show her how far I've came. 930 00:35:44,450 --> 00:35:48,162 I promised her that I would pull up in the nicest car 931 00:35:48,162 --> 00:35:49,956 because I know she's like, "Oh my God, 932 00:35:49,956 --> 00:35:51,624 I'm so proud of you," you know? 933 00:35:53,501 --> 00:35:55,336 KEITH: I just want to congratulate everybody. 934 00:35:55,336 --> 00:35:58,839 We've finally reached the 90‐day mark 935 00:35:58,839 --> 00:36:01,217 of being in this house, and I thank everybody. 936 00:36:01,217 --> 00:36:03,511 [applause] 937 00:36:03,511 --> 00:36:07,473 ♪ ♪ 938 00:36:07,473 --> 00:36:08,891 Data is so important. 939 00:36:08,891 --> 00:36:11,602 Numbers are so important. You have to be relevant. 940 00:36:11,602 --> 00:36:13,271 Once we reached the 90 days, 941 00:36:13,271 --> 00:36:14,897 it doesn't stop there. 942 00:36:14,897 --> 00:36:17,149 If one milestone is hit a million followers, 943 00:36:17,149 --> 00:36:18,484 guess what? 944 00:36:18,484 --> 00:36:20,152 There's a 4 million‐follower milestone. 945 00:36:20,152 --> 00:36:24,240 So we keep going because we're doing this for the culture. 946 00:36:24,240 --> 00:36:26,742 We're doing this for Black culture. 947 00:36:26,742 --> 00:36:28,786 It took us being on national television 948 00:36:28,786 --> 00:36:31,330 to get the attention of big companies, 949 00:36:31,330 --> 00:36:34,417 but our success was never a guarantee. 950 00:36:34,417 --> 00:36:35,918 ‐ Oh my God, Kaelyn. 951 00:36:35,918 --> 00:36:37,295 KEITH: And Black creators still have to work 952 00:36:37,295 --> 00:36:40,131 so much harder to get what they deserve. 953 00:36:40,131 --> 00:36:41,674 There's still a fight. 954 00:36:41,674 --> 00:36:43,884 It's‐‐it's technically really never over. 955 00:36:43,884 --> 00:36:46,387 [peppy repetitive music] 956 00:36:46,387 --> 00:36:49,849 KAELYN: I have my own personal victory. 957 00:36:49,849 --> 00:36:52,143 ♪ ♪ 958 00:36:52,143 --> 00:36:54,812 I changed my hair. It's all black. 959 00:36:54,812 --> 00:36:57,982 I feel more like myself than I've ever felt, 960 00:36:57,982 --> 00:37:01,444 and I was kind of just like, "Screw the algorithm." 961 00:37:01,444 --> 00:37:02,862 [laughs] 962 00:37:04,447 --> 00:37:07,450 [pensive music] 963 00:37:07,450 --> 00:37:14,498 ♪ ♪