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[warm country music]
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Downloaded from
YTS.MX
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♪♪ ♪♪
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Official YIFY movies site:
YTS.MX
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SINGER: ♪♪ Aah ♪♪
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♪♪ He was cut from stone ♪♪
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♪♪ With unbreakable bones ♪♪
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♪♪ Diamonds for eyes ♪♪
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♪♪ And titanium thighs ♪♪
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♪♪ He had the world
by the mane ♪♪
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♪♪ So he couldn't complain ♪♪
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♪♪ And they call him ♪♪
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♪♪ John Bronco ♪♪
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‐ Ooh.
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[investigative music]
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NARRATOR: Who was John Bronco?
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ANNOUNCER: I'm told his name
is John Bronco.
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NARRATOR: How did he have such
a major impact on the world?
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‐ Would you welcome
John Bronco.
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NARRATOR: How does a man
who enthralled audiences
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over American airwaves
for over 30 years
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just disappear?
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REPORTER: John Bronco
has disappeared.
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‐ When I tell people that
I'm a John Bronco expert,
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a lot of times they're like,
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"Oh, John Bronco.
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"Was he the guy
in the old Ford commercials?
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The spokesperson?"
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And, uh, I'm like, "Well...
[chuckles]
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Not just a spokesperson."
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That'd being like saying
I Can't Believe It's Not Butter
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is just margarine.
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Which, I guess it is,
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but it's
the most iconic margarine,
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uh, and that's the reason why
I brought up the margarine.
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‐ [sighs]
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I'd have to say a couple
of dozen at least.
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'Cause that's all you have
out there.
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Just you and your shoes.
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Oh, man.
What a move.
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But nothing compared
to the stuff John Bronco did.
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‐ [quickly] Everyone in
the spokesperson world
looked up to John Bronco.
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And he set the model
for how you represent a brand.
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This is the Micro Machine man
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presenting the midget
miniature motorcade
of Micro Machine.
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I mean, let's face it,
I especially admired
his cool laid‐back demeanor
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which is a real influence on me
and my style as a pitch man.
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‐ Ah, nope, that would be like
asking George Clooney to do
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something ten times
less attractive.
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I got one speed here, pal.
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‐ Now the Ford archives
are huge.
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We've got records going back
to Model A, Model T,
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The Mustang,
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drawings of the F‐150,
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everything that you
could think of,
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but most of it
is John Bronco stuff.
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So this is all‐‐
all John Bronco stuff.
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All John Bronco stuff.
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Got a bunch of his hats
in here.
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Bunch of boots that he wore
down here.
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This is the John Bronco stuff
that can't be touched by light.
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Kinda spooky.
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Here we go.
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This is the first known photo
of John.
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1962.
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Look at that.
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Yeah, that's a real man
right there.
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[country music]
[cheering]
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♪♪ ♪♪
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‐ I remember the first time
I ever laid eyes on John.
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He was...
ah, just a rodeo rider
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without a penny to his name,
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but I knew we were destined
to be together.
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KAREEM: From the time
he started out in rodeo,
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John Bronco was considered
a sort of a Renaissance man.
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You knew he was destined
for something special,
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it was just a matter
of being in the right place
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at the right time.
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NARRATOR: The place
was Baja, California.
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PERSON: Baja!
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NARRATOR: The time, 1965.
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ANNOUNCER: Modern day
gladiators prepare to battle
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against the rugged obstacles
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of the lower
Californian peninsula.
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It is a race, but the course
resembles a labyrinth
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designed by the Devil himself.
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NARRATOR: Ford was bringing
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an as yet unnamed vehicle
to the race in Baja,
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and they wanted to win.
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‐ After World War II,
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both Jeep
and International Harvester
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introduced a utility vehicle,
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but it was kinda like riding
around in a tumble dryer.
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Ford had the idea
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to design
a sport utility vehicle,
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one that could go to
the grocery store one minute
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and off‐road the next,
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and they figured that Baja
would be the perfect place
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for them to test it out.
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Now apparently, Lee Iacocca
goes to his people and says,
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[gruff voice]
"Just get me the toughest
son of a bitch in town,"
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and it turns out the toughest
son of a bitch in Baja that day
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was in fact‐‐
CAMERAMAN: [gasps]
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‐ Yeah, I‐‐yeah,
I was gonna say John Bronco.
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ANNOUNCER:
And out of the gate,
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he's the number one
rodeo rider,
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John Bronco!
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‐ Well, uh, we were in Mexico
for an event,
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and, uh, this guy
from the Ford Motor Company
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comes up to me, and he goes,
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uh, "Do you know
any race car drivers?"
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And I figured
if anyone could do it,
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John could do it.
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♪♪ ♪♪
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John didn't even have
a driver's license.
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I told him,
"Ride it like it's a horse."
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And that clicked for him.
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ANNOUNCER: And gaining
is the newcomer in the Ford.
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I'm told his name
is John Bronco.
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‐ I don't know if he even
knew who he was racing
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or where he was going.
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ANNOUNCER: And the Ford
is now passing
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the favored Ken Stills
for the lead.
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John Bronco is in the lead,
and he ain't giving it up!
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Ford, Bronco at the wheel.
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‐ He drove nonstop,
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36 hours.
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‐ And he won.
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ANNOUNCER: Ladies and
gentlemen, your winner,
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John Bronco!
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NARRATOR: A new racing
champion had been crowned,
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and the world was about
to be introduced
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to John Bronco.
[cheers and applause]
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‐ Tell me, how does it feel
to win
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the most important
off‐road rally race
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in the world?
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‐ Are you shitting me, right?
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‐ I am not.
You have just won the race!
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‐ No, like hell I did.
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‐ No, no, you really won.
So tell me,
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how's it feel
to go from a nobody
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to a racing hero?
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‐ Well, I‐‐I ain't no hero,
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but uh,
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but I ain't no nobody
neither now.
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I'm just a‐a country boy
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in dirty boots
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who's out there
every day busting his ass
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trying to make a living.
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‐ Well, you must be exhausted
after that grueling drive.
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‐ Well, you ever tried
to tame a wild buck?
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I work five day shifts,
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14 hours a day
on a factory floor.
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‐ Never done that.
‐ Well, driving through the
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desert with no food or water
don't scare you that much.
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It ain't shit compared to what
the average working man does
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day in and day out.
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So if you about to give me
a trophy or something,
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why don't you keep it?
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Take it back to that fancy‐ass
country club you belong to.
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Let honest hardworking
Americans like me
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go eat some fudge.
How 'bout that?
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[cheers and applause]
Huh? How 'bout that?
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DONOVAN: That all struck a
chord with the average Johnny,
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present company included.
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Except for the part where
he said, "Eat some fudge."
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I think that was
a heatstroke thing.
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‐ Eat some fudge!
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ALL: Eat some fudge,
eat some fudge...
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BEBE: The country went nuts
for John's speech.
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I mean, it really hit a nerve.
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‐ Yeah, it's one of
the greatest underdog stories
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of all time.
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‐ 'Scuse me, I didn't give you
my sunglasses, did I?
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‐ I‐I don't think so.
‐ And to top it off,
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he did the whole race
in reverse.
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‐ I got to go back and get 'em!
[crowd cheers]
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DONOVAN:
Actually beat his own time.
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Somehow he did it even faster.
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NARRATOR:
People wanted to know,
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who was this mystery man,
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and what was this mystery car
he was driving?
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DONOVAN: Ford knew they had
a big star on their hands.
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You know what they did?
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They told John that they were
gonna name the car after him.
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Seemed pretty obvious to me.
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Bronco is a great name
for a truck,
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and come to think of it,
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it was the perfect name
for a rodeo rider,
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but that was his given name:
John Bronco.
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It's called an aptronym.
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Like, uh, Cecil Fielder
the baseball player,
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or Jude Law the judge.
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‐ Is there an actor
named Jude Law?
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‐ Oh, I guess I should've said,
uh,
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Orlando Bloom the florist.
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‐ Really?
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What about Brad Pitt,
the peach pie maker?
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‐ Absolutely not.
You never saw that commercial?
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‐ Oh, hi! I'm Bradley Pitt,
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00:08:39,331 --> 00:08:40,599
the peach pie guy.
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Come on down to The Peach Pit
and get yourself some pie.
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‐ Yeah.
Why?
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The point is,
Ford found its pitchman,
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and it was John Bronco.
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[fanfare music]
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ANNOUNCER: Bronco.
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00:08:54,780 --> 00:08:57,215
Bronco. Bronco.
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00:08:57,282 --> 00:09:00,218
First four‐wheel drive
sportscar.
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00:09:00,285 --> 00:09:02,721
Blazing a new trail
of excitement,
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00:09:02,788 --> 00:09:04,657
the new Ford Bronco
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00:09:04,723 --> 00:09:07,092
for 1966.
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‐ Hi, I'm John Bronco.
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00:09:09,695 --> 00:09:12,497
I know good horse
when I see one.
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Now this may not be a horse,
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00:09:14,299 --> 00:09:15,801
but it sure does buck
like one.
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00:09:15,868 --> 00:09:18,804
So if you're looking
for a horse that's a truck,
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00:09:18,871 --> 00:09:20,372
this is it.
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00:09:20,438 --> 00:09:22,107
The new Ford Bronco.
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00:09:22,174 --> 00:09:25,143
I know it's not a real horse.
[chuckles]
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I'm a Bronco!
Are you?
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DONOVAN: On the surface,
it wasn't anything special.
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Then all of a sudden,
the calls started coming in.
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00:09:33,919 --> 00:09:35,721
"Who is this country boy
in dirty boots?"
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00:09:35,788 --> 00:09:37,122
[laughing]
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00:09:37,189 --> 00:09:39,592
"Where'd he come from?
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00:09:39,658 --> 00:09:41,326
Why is his boot so dirty?"
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00:09:41,393 --> 00:09:43,328
[laughs]
[mumbles] I don't know.
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00:09:43,395 --> 00:09:47,232
‐ This chart right here
is Bronco sales.
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00:09:47,299 --> 00:09:50,135
This is right after
the first commercial aired,
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00:09:50,202 --> 00:09:52,470
and in this chart, up is good.
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00:09:52,538 --> 00:09:54,039
‐ And so Lee Iacocca said,
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00:09:54,106 --> 00:09:56,041
[squeaky voice]
"I want John Bronco
in every commercial,
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00:09:56,108 --> 00:09:57,776
"on every billboard,
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00:09:57,843 --> 00:10:00,378
in every radio spot I got."
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00:10:00,445 --> 00:10:04,249
And when Lee Iacocca speaks,
people listen.
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00:10:04,316 --> 00:10:07,185
‐ Steak and potatoes
may feed my body,
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00:10:07,252 --> 00:10:09,622
but a Bronco feeds my soul.
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Hee‐ya!
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DONOVAN: Bronco the man
and Bronco the car
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00:10:13,091 --> 00:10:14,927
both became a sensation.
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‐ Be an American.
Be a Bronco.
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00:10:17,863 --> 00:10:19,031
KAREEM: John Bronco?
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00:10:19,097 --> 00:10:21,266
He was all over
my TV set back then.
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00:10:21,333 --> 00:10:23,335
‐ John was on TV, like,
ten times day.
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00:10:23,401 --> 00:10:26,138
We had to fly
all over the world to do press.
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00:10:26,204 --> 00:10:28,206
[chuckles]
We spent a lot of time
in Iceland
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00:10:28,273 --> 00:10:30,576
where the Bronco sold
like hotcakes.
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00:10:30,643 --> 00:10:32,177
Even today, they say Iceland
250
00:10:32,244 --> 00:10:34,146
is the place
where the Bronco never died.
251
00:10:34,212 --> 00:10:36,682
I still get Icelandic underwear
252
00:10:36,749 --> 00:10:38,083
in the mail for John.
253
00:10:38,150 --> 00:10:40,152
[laughs]
Mostly women's.
254
00:10:40,218 --> 00:10:41,787
‐ The new Ford Bronco,
255
00:10:41,854 --> 00:10:44,122
'cause daddy wants a pony too.
256
00:10:44,189 --> 00:10:46,925
BEBE: Oh, he came up
with so much stuff for them.
257
00:10:46,992 --> 00:10:49,828
They would just roll cameras
and let him talk.
258
00:10:49,895 --> 00:10:51,263
KAREEM:
John starred in them,
259
00:10:51,329 --> 00:10:53,365
but I heard
he directed them too.
260
00:10:53,431 --> 00:10:57,035
‐ This thing's tough.
[grunts]
261
00:10:57,102 --> 00:10:59,805
John Bronco tough.
262
00:10:59,872 --> 00:11:01,406
‐ He made me
want to buy a Bronco.
263
00:11:01,473 --> 00:11:03,776
‐ What's the fun
of being a Bronco
264
00:11:03,842 --> 00:11:05,310
if you can't share it?
265
00:11:05,377 --> 00:11:07,412
NARRATOR: John Bronco
was a hit for Ford,
266
00:11:07,479 --> 00:11:09,247
but they soon learned
that his talents
267
00:11:09,314 --> 00:11:11,449
didn't just stop
at commercial acting.
268
00:11:11,517 --> 00:11:13,251
He even wrote a jingle
for the car.
269
00:11:13,318 --> 00:11:14,953
[upbeat country music]
270
00:11:15,020 --> 00:11:19,257
JOHN:
♪♪ Mama, she named me Bronco ♪♪
271
00:11:19,324 --> 00:11:20,626
♪♪ 'Cause I'm tough as nails ♪♪
272
00:11:20,693 --> 00:11:23,929
♪♪ There's no place
I can't go ♪♪
273
00:11:23,996 --> 00:11:27,733
DONOVAN: I mean, everybody's
jaw just hit the floor.
274
00:11:27,800 --> 00:11:29,535
Nobody knew he could sing.
275
00:11:29,602 --> 00:11:32,671
‐ And the track was so good,
they released it as a single.
276
00:11:32,738 --> 00:11:34,472
DONOVAN: They were playing it
everywhere.
277
00:11:34,540 --> 00:11:38,276
JOHN: ♪♪ I'm Bronco,
John Bronco ♪♪
278
00:11:38,343 --> 00:11:40,846
‐ People were doing the Bronco
all over the world.
279
00:11:40,913 --> 00:11:42,748
It was the number one
on the Billboard chart
280
00:11:42,815 --> 00:11:44,517
for three weeks.
281
00:11:44,583 --> 00:11:47,085
‐ Normally, you get a celebrity
to be your spokesperson.
282
00:11:47,152 --> 00:11:49,021
This was the first time
a spokesperson
283
00:11:49,087 --> 00:11:51,323
became a celebrity.
284
00:11:51,389 --> 00:11:53,225
I mean,
that just doesn't happen.
285
00:11:53,291 --> 00:11:56,562
It'd be like Colonel Sanders
going on Jay Leno.
286
00:11:56,629 --> 00:11:58,564
You see what I'm saying?
287
00:11:58,631 --> 00:12:00,165
Do you [bleep] get it?
288
00:12:00,232 --> 00:12:01,900
‐ Would you welcome,
John Bronco.
289
00:12:01,967 --> 00:12:03,301
[applause]
290
00:12:03,368 --> 00:12:05,237
DANIEL: He did "Carson,"
291
00:12:05,303 --> 00:12:06,972
he did "Laugh‐In,"
292
00:12:07,039 --> 00:12:08,941
he did "Dick Cavett."
He was everywhere.
293
00:12:09,007 --> 00:12:12,144
‐ I booked him three
TV guest spots
294
00:12:12,210 --> 00:12:13,512
in one week.
295
00:12:13,579 --> 00:12:15,313
He's the first guy
to ever do that.
296
00:12:15,380 --> 00:12:17,115
‐ To be honest, I don't think
they would wear this
297
00:12:17,182 --> 00:12:18,483
on the range, would they?
298
00:12:18,551 --> 00:12:20,385
‐ Only you could pull that off,
Johnny.
299
00:12:20,452 --> 00:12:22,888
[laughter]
300
00:12:22,955 --> 00:12:25,157
[applause]
301
00:12:25,223 --> 00:12:27,492
‐ We were living
the American dream.
302
00:12:27,560 --> 00:12:29,895
We got married,
303
00:12:29,962 --> 00:12:32,364
moved into our dream house,
304
00:12:32,430 --> 00:12:34,633
we talked about having kids.
305
00:12:34,700 --> 00:12:36,201
Then...
306
00:12:36,268 --> 00:12:38,370
[music winds down]
307
00:12:38,436 --> 00:12:39,638
He met Bo.
308
00:12:39,705 --> 00:12:41,540
[dramatic music]
309
00:12:41,607 --> 00:12:43,341
DONOVAN:
John and Bo met on the set
310
00:12:43,408 --> 00:12:44,943
of a movie she was doing.
311
00:12:45,010 --> 00:12:47,045
John had a small role
312
00:12:47,112 --> 00:12:48,714
as a lifeguard.
313
00:12:48,781 --> 00:12:50,816
Uh, the moment
their eyes locked,
314
00:12:50,883 --> 00:12:52,751
it was instant chemistry.
315
00:12:52,818 --> 00:12:54,620
♪♪ ♪♪
316
00:12:56,221 --> 00:12:57,355
‐ He was married?
317
00:12:57,422 --> 00:12:59,525
No, that definitely
never came up.
318
00:12:59,592 --> 00:13:02,027
You know, I was young
and just having fun
319
00:13:02,094 --> 00:13:04,963
and I didn't think too much
back then,
320
00:13:05,030 --> 00:13:07,700
so when I met a guy
321
00:13:07,766 --> 00:13:11,269
who also didn't think
too much, sparks flew.
322
00:13:11,336 --> 00:13:13,138
‐ And then he started dating
Bo Derek.
323
00:13:13,205 --> 00:13:14,306
To me, it just seemed like
324
00:13:14,372 --> 00:13:16,374
John Bronco had the world
by the plums,
325
00:13:16,441 --> 00:13:19,845
and this is after I had won
three championships.
326
00:13:19,912 --> 00:13:23,115
I have to say,
he's the only guy that
I ever asked for an autograph.
327
00:13:23,181 --> 00:13:25,651
‐ John sent me a message
from New York.
328
00:13:25,718 --> 00:13:28,086
It said,
329
00:13:28,153 --> 00:13:29,588
"The disco floor
330
00:13:29,655 --> 00:13:32,190
is calling these old boots
to boogie."
331
00:13:32,257 --> 00:13:33,726
♪♪ ♪♪
332
00:13:33,792 --> 00:13:37,229
That was John's way
of saying it's over.
333
00:13:37,295 --> 00:13:39,331
NARRATOR: The country boy
in dirty boots
334
00:13:39,397 --> 00:13:42,467
had become a city slicker
in a shiny jacket.
335
00:13:42,535 --> 00:13:45,771
Even worse, John started
to focus on his own brand.
336
00:13:45,838 --> 00:13:48,040
He had a cologne,
exercise tape,
337
00:13:48,106 --> 00:13:49,708
breakfast cereal,
coloring book,
338
00:13:49,775 --> 00:13:50,776
Bronco‐Vision,
339
00:13:50,843 --> 00:13:52,745
an early video
format competitor
340
00:13:52,811 --> 00:13:53,912
to VHS and Betamax,
341
00:13:53,979 --> 00:13:56,749
and a video game,
"Baja John Bronco."
342
00:13:56,815 --> 00:13:58,784
[chiptune music]
343
00:13:58,851 --> 00:14:01,520
‐ It was sold very much
as a racing game,
344
00:14:01,587 --> 00:14:04,389
but it was in fact,
a taco assembly game.
345
00:14:04,456 --> 00:14:06,158
The goal and rules
346
00:14:06,224 --> 00:14:08,293
were both very confusing.
347
00:14:08,360 --> 00:14:10,162
‐ I only won once.
348
00:14:10,228 --> 00:14:12,765
I just made a pretty
standard fish taco
349
00:14:12,831 --> 00:14:14,199
with mango salsa.
350
00:14:14,266 --> 00:14:17,870
The weird thing is, I'd made
that same taco once before,
351
00:14:17,936 --> 00:14:19,304
and lost.
352
00:14:19,371 --> 00:14:20,973
DIGITIZED JOHN: Messy taco.
Messy taco.
353
00:14:21,039 --> 00:14:22,575
[failure music]
354
00:14:22,641 --> 00:14:24,442
‐ I thought it was great
doing all those products.
355
00:14:24,510 --> 00:14:27,145
I mean,
the cash was rolling in,
356
00:14:27,212 --> 00:14:29,314
but John was‐‐
357
00:14:29,381 --> 00:14:31,984
his whole life
was on the film set, you know?
358
00:14:32,050 --> 00:14:33,919
He couldn't take it.
359
00:14:33,986 --> 00:14:35,153
DIRECTOR: Action!
360
00:14:35,220 --> 00:14:37,089
‐ What better way to spend
your day off
361
00:14:37,155 --> 00:14:40,092
than having fun
in a Ford Bronco?
362
00:14:42,160 --> 00:14:44,062
I don't catch Frisbees, man.
363
00:14:44,129 --> 00:14:46,298
I don't‐‐I don't like Frisbees
364
00:14:46,364 --> 00:14:48,767
because, uh, I don't like
things coming at my face.
365
00:14:48,834 --> 00:14:50,468
And I saw a man once
366
00:14:50,536 --> 00:14:52,638
who got his head chopped off
with a Frisbee.
367
00:14:52,705 --> 00:14:55,941
Yeah, cut it right off,
just like that.
368
00:14:56,008 --> 00:14:57,375
DIRECTOR: Action.
369
00:14:57,442 --> 00:14:59,512
‐ What better way
to spend your day off
370
00:14:59,578 --> 00:15:02,214
than having fun
in the Ford Bronco.
371
00:15:02,280 --> 00:15:04,717
I told you I don't catch
Frisbees, man!
372
00:15:04,783 --> 00:15:06,051
[grunts]
373
00:15:06,118 --> 00:15:08,020
I don't catch Frisbees,
all right!?
374
00:15:08,086 --> 00:15:09,788
[heavy breathing]
375
00:15:09,855 --> 00:15:12,725
Take this [bleep] beer.
376
00:15:12,791 --> 00:15:14,426
NARRATOR: To alleviate
some of the pressure
377
00:15:14,492 --> 00:15:16,595
of being the lead pitchman,
378
00:15:16,662 --> 00:15:18,396
Ford decided
to have John costar
379
00:15:18,463 --> 00:15:19,865
in a Ford Ranger commercial
380
00:15:19,932 --> 00:15:22,701
with college quarterback
sensation, Doug Flutie,
381
00:15:22,768 --> 00:15:25,938
and the results
would haunt him forever.
382
00:15:26,004 --> 00:15:28,106
‐ You know, when it comes
to being a champion,
383
00:15:28,173 --> 00:15:29,274
size isn't everything.
384
00:15:29,341 --> 00:15:31,176
Who knows better
than Doug Flutie?
385
00:15:31,243 --> 00:15:33,078
The main thing is,
you gotta be tough
386
00:15:33,145 --> 00:15:34,780
like this small‐sized
Ford Ranger.
387
00:15:34,847 --> 00:15:36,281
Okay, go long.
388
00:15:36,348 --> 00:15:38,250
And the Ranger's cab is high
and wide.
389
00:15:38,316 --> 00:15:39,585
[whistle blowing]
390
00:15:39,652 --> 00:15:41,787
‐ Hey, Doug,
can you do it again?
391
00:15:41,854 --> 00:15:43,221
‐ What do you want,
another miracle?
392
00:15:43,288 --> 00:15:44,389
‐ Yes, I do‐‐
[grunts]
393
00:15:44,456 --> 00:15:46,158
SINGERS: Ford trucks!
394
00:15:46,224 --> 00:15:49,127
♪♪ The best never rest ♪♪
395
00:15:49,194 --> 00:15:52,364
KAREEM: Doug Flutie
had one of the best arms
in football.
396
00:15:52,430 --> 00:15:54,132
That football was basically
coming out of a shotgun.
397
00:15:54,199 --> 00:15:55,167
[shotgun loading]
398
00:15:55,233 --> 00:15:56,902
‐ Aah!
399
00:15:56,969 --> 00:16:00,506
BO: Not only did the impact
knock John unconscious,
400
00:16:00,573 --> 00:16:03,542
his face was messed up
beyond recognition.
401
00:16:03,609 --> 00:16:06,111
John was put into
a medical coma.
402
00:16:06,178 --> 00:16:07,379
That was rough.
403
00:16:07,445 --> 00:16:09,381
DONOVAN: He had to have
plastic surgery,
404
00:16:09,447 --> 00:16:12,050
and by plastic, I mean,
an experimental surgery
405
00:16:12,117 --> 00:16:15,320
where they literally gave him
a plastic face.
406
00:16:15,387 --> 00:16:17,422
He never aged past that day.
407
00:16:17,489 --> 00:16:20,092
Actually, now,
it's a pretty common surgery.
408
00:16:20,158 --> 00:16:22,861
Paul Rudd, Tom Cruise,
Macaulay Culkin,
409
00:16:22,928 --> 00:16:24,963
they've all had their faces
locked in.
410
00:16:25,030 --> 00:16:26,498
And me.
411
00:16:26,565 --> 00:16:29,968
I actually just celebrated
my 91st birthday last week.
412
00:16:30,035 --> 00:16:32,404
NARRATOR: John's accident
also delayed production
413
00:16:32,470 --> 00:16:33,706
of a new commercial
414
00:16:33,772 --> 00:16:35,708
for the recently announced
Bronco II.
415
00:16:35,774 --> 00:16:37,175
So against doctors' orders,
416
00:16:37,242 --> 00:16:39,945
he checked himself out
of the hospital early
417
00:16:40,012 --> 00:16:41,780
to resume the campaign.
418
00:16:41,847 --> 00:16:43,115
‐ He was still out of it.
419
00:16:43,181 --> 00:16:45,150
I think he had a lot of drugs
still left in his system
420
00:16:45,217 --> 00:16:46,451
from the hospital.
421
00:16:46,519 --> 00:16:49,254
‐ John pitched Ford
a bunch of ideas
422
00:16:49,321 --> 00:16:50,823
for the Bronco II commercial,
423
00:16:50,889 --> 00:16:53,592
even though he clearly had
a little brain damage.
424
00:16:53,659 --> 00:16:55,628
‐ Aah!
425
00:16:55,694 --> 00:16:57,229
‐ And they rejected 'em all,
426
00:16:57,295 --> 00:16:59,698
so John rented a warehouse
427
00:16:59,765 --> 00:17:01,033
in San Pedro
428
00:17:01,099 --> 00:17:02,835
and shot it himself.
429
00:17:02,901 --> 00:17:05,871
[beeping]
430
00:17:05,938 --> 00:17:07,005
[new wave music]
431
00:17:07,072 --> 00:17:08,340
‐ Push Rod.
432
00:17:08,406 --> 00:17:11,910
♪♪ ♪♪
433
00:17:11,977 --> 00:17:13,411
Crankshaft.
434
00:17:13,478 --> 00:17:14,947
♪♪ ♪♪
435
00:17:15,013 --> 00:17:16,915
Sparkplug.
436
00:17:16,982 --> 00:17:18,684
Bronco.
‐ Deux.
437
00:17:18,751 --> 00:17:21,386
‐ Seatbelts.
‐ Bucket seat.
438
00:17:21,453 --> 00:17:23,589
‐ Bronco.
‐ II!
439
00:17:25,858 --> 00:17:26,925
‐ Do it.
440
00:17:26,992 --> 00:17:28,994
‐ [gasps]
441
00:17:29,061 --> 00:17:30,028
‐ Um...
442
00:17:31,496 --> 00:17:32,965
S‐stop that.
443
00:17:35,734 --> 00:17:37,102
Bronco II.
444
00:17:37,169 --> 00:17:38,704
SINGERS: Ford trucks!
445
00:17:38,771 --> 00:17:41,807
♪♪ The best never rest ♪♪
446
00:17:41,874 --> 00:17:45,277
‐ Oh, the Bronco II commercial?
What was that shit?
447
00:17:45,343 --> 00:17:47,379
‐ He didn't even show
the [bleep] car.
448
00:17:48,213 --> 00:17:49,381
‐ It was brilliant.
449
00:17:49,447 --> 00:17:51,517
A battle
between light and dark.
450
00:17:51,584 --> 00:17:53,385
Angels and demons.
451
00:17:53,451 --> 00:17:55,453
Kind of like
my Nestlé's Crunch commercial.
452
00:17:55,521 --> 00:17:56,689
♪♪ S‐Crunch‐ous ♪♪
453
00:17:56,755 --> 00:17:58,524
♪♪ When it crunches ♪♪
454
00:17:58,591 --> 00:18:01,493
ALL: ♪♪ That's why I love ♪♪
455
00:18:01,560 --> 00:18:03,629
♪♪ Nestlé Crunch ♪♪
456
00:18:03,696 --> 00:18:05,831
‐ Well, the Bronco II didn't
take off like the original.
457
00:18:05,898 --> 00:18:07,499
It sold well in Iceland,
though.
458
00:18:07,566 --> 00:18:09,134
Ideal for the rough terrain,
459
00:18:09,201 --> 00:18:11,704
and they like things that are
a little off, you know?
460
00:18:12,470 --> 00:18:14,707
‐ Anyway, the rest
of the world...
461
00:18:14,773 --> 00:18:16,542
[sighs]
462
00:18:16,609 --> 00:18:19,477
They didn't really get
behind the Bronco II, and...
463
00:18:19,545 --> 00:18:22,347
[somber music]
464
00:18:22,414 --> 00:18:25,217
A lot of people
blamed John for that.
465
00:18:25,283 --> 00:18:28,486
NARRATOR: John Bronco
began to question everything:
466
00:18:28,554 --> 00:18:30,889
his sense of self,
his place in the world,
467
00:18:30,956 --> 00:18:32,357
and his decision
468
00:18:32,424 --> 00:18:34,993
to spend $475,000
469
00:18:35,060 --> 00:18:37,395
of his own money
on that commercial.
470
00:18:37,462 --> 00:18:39,397
He retreated
from the public eye
471
00:18:39,464 --> 00:18:41,867
until 1995.
472
00:18:41,934 --> 00:18:44,537
[dramatic music]
473
00:18:44,603 --> 00:18:45,871
‐ When you're in a slump,
474
00:18:45,938 --> 00:18:47,372
you gotta go back
to the basics.
475
00:18:47,439 --> 00:18:49,441
For John, that was Baja.
476
00:18:49,508 --> 00:18:52,077
‐ I had a bad feeling
477
00:18:52,144 --> 00:18:54,847
about him going back to Baja.
478
00:18:54,913 --> 00:18:57,650
He wasn't in the right frame
of mind to race that course.
479
00:18:57,716 --> 00:19:00,218
‐ John, it must be
rather emotional to be here.
480
00:19:00,285 --> 00:19:01,720
‐ [laughs]
481
00:19:01,787 --> 00:19:04,923
‐ I mean, after all,
yesterday's big announcement.
482
00:19:04,990 --> 00:19:06,559
‐ Yeah, it, uh...
483
00:19:06,625 --> 00:19:09,027
It‐‐it‐‐it is, uh...
484
00:19:09,094 --> 00:19:11,396
What announcement
are you talking about?
485
00:19:11,463 --> 00:19:12,998
‐ From Ford.
486
00:19:13,065 --> 00:19:15,033
That they'll be discontinuing
the Bronco.
487
00:19:15,100 --> 00:19:18,604
REPORTER: After 30 years and
over a million Broncos sold,
488
00:19:18,671 --> 00:19:20,405
the iconic SUV
489
00:19:20,472 --> 00:19:21,574
will drive off
490
00:19:21,640 --> 00:19:23,041
into the sunset.
491
00:19:23,108 --> 00:19:25,377
[somber flute music]
492
00:19:25,443 --> 00:19:26,979
‐ I'm...
493
00:19:27,045 --> 00:19:29,181
‐ I'm sorry, am I just telling
you this for the first time?
494
00:19:29,247 --> 00:19:31,717
‐ Uh...
495
00:19:31,784 --> 00:19:33,886
No.
496
00:19:33,952 --> 00:19:36,421
No, no, no, no, no.
I knew that.
497
00:19:36,488 --> 00:19:38,591
I knew that, and it's, uh,
it's good.
498
00:19:38,657 --> 00:19:39,992
‐ John didn't know.
499
00:19:40,058 --> 00:19:41,359
‐ Did you think for a second
that I didn't know?
500
00:19:41,426 --> 00:19:43,395
[laughs]
Yeah, I knew!
501
00:19:43,461 --> 00:19:44,930
‐ He definitely didn't know.
502
00:19:44,997 --> 00:19:47,365
‐ Everything there is to know
about a Bronco, I know it.
503
00:19:47,432 --> 00:19:48,534
‐ [laughs]
Yeah.
504
00:19:48,601 --> 00:19:50,135
‐ I get it all first.
Everything first.
505
00:19:50,202 --> 00:19:51,604
‐ At least I'm not the first
to tell you
506
00:19:51,670 --> 00:19:53,872
about Bo Derek dating
Doug Flutie then, right?
507
00:19:53,939 --> 00:19:55,574
[laughs]
508
00:19:55,641 --> 00:20:01,914
♪♪ ♪♪
509
00:20:01,980 --> 00:20:04,349
‐ Uh...
510
00:20:04,416 --> 00:20:05,918
Yeah.
511
00:20:05,984 --> 00:20:08,053
I knew that too.
512
00:20:08,120 --> 00:20:10,122
‐ Bo had been seeing
Doug Flutie.
513
00:20:10,188 --> 00:20:11,857
John had no idea.
514
00:20:11,924 --> 00:20:14,426
‐ We'd been dating
for a long time by then,
515
00:20:14,492 --> 00:20:16,662
and John was such a sweet guy,
516
00:20:16,729 --> 00:20:18,731
I just didn't know
how to tell him,
517
00:20:18,797 --> 00:20:21,700
and um...
[sighs]
518
00:20:21,767 --> 00:20:23,168
That's why I got Doug
519
00:20:23,235 --> 00:20:25,504
to try and kill him
with that football.
520
00:20:25,571 --> 00:20:27,439
[shotgun cocks]
‐ Aah!
521
00:20:27,506 --> 00:20:29,307
‐ I mean, what was I
supposed to do?
522
00:20:29,374 --> 00:20:31,376
It was Doug Flutie, man.
523
00:20:31,443 --> 00:20:33,311
We were in love.
524
00:20:33,378 --> 00:20:35,848
DANIEL: I think people thought
that he already knew
525
00:20:35,914 --> 00:20:37,750
about the news.
‐ Why, why, why?
526
00:20:37,816 --> 00:20:39,985
DANIEL: But to tell him
like that, live on air...
527
00:20:40,052 --> 00:20:42,054
‐ Why?
528
00:20:42,120 --> 00:20:45,057
‐ That's a Chevy move.
529
00:20:45,123 --> 00:20:46,892
That's some GM shit.
530
00:20:46,959 --> 00:20:48,226
DONOVAN:
Someone should've stopped him
531
00:20:48,293 --> 00:20:50,763
from getting in that car
and running that race.
532
00:20:53,365 --> 00:20:54,667
‐ What's your point?
533
00:20:54,733 --> 00:20:56,201
ANNOUNCER:
And it's John Bronco
534
00:20:56,268 --> 00:20:58,036
approaching mile marker 635,
535
00:20:58,103 --> 00:21:00,739
now falling back
into 15th position.
536
00:21:00,806 --> 00:21:02,808
Bronco's got his work
cut out for him
537
00:21:02,875 --> 00:21:05,177
if he wants to get back
into this thing.
538
00:21:05,243 --> 00:21:06,545
Whoop, where'd he go?
539
00:21:06,612 --> 00:21:08,581
Let's go to
a different angle here.
540
00:21:08,647 --> 00:21:10,315
Uh, this is odd.
541
00:21:10,382 --> 00:21:13,318
We seem to have completely
lost view of the truck.
542
00:21:13,385 --> 00:21:15,353
I'm sure we'll track him down.
543
00:21:15,420 --> 00:21:17,723
For now, let's cut back
to Jeff.
544
00:21:17,790 --> 00:21:19,892
NARRATOR: But they never did
track him down.
545
00:21:19,958 --> 00:21:22,595
‐ John Bronco has disappeared.
546
00:21:22,661 --> 00:21:24,029
At the Baja 1,000,
547
00:21:24,096 --> 00:21:26,599
somehow he seemed to vanish
into thin air.
548
00:21:26,665 --> 00:21:28,834
Now you see it,
now you don't.
549
00:21:28,901 --> 00:21:30,603
‐ Sources say
he was quite distraught
550
00:21:30,669 --> 00:21:32,037
when he took off in the race,
551
00:21:32,104 --> 00:21:34,472
something that has absolutely
nothing to do with me
552
00:21:34,540 --> 00:21:36,609
or our interview
right beforehand.
553
00:21:36,675 --> 00:21:38,010
‐ Where did Bronco go?
554
00:21:38,076 --> 00:21:39,845
A nation waits
with bated breath
555
00:21:39,912 --> 00:21:41,780
for the return of a folk hero.
556
00:21:41,847 --> 00:21:44,550
‐ When the Ford Bronco died,
557
00:21:44,617 --> 00:21:47,019
part of John Bronco died.
558
00:21:48,954 --> 00:21:50,155
‐ Yeah.
559
00:21:50,222 --> 00:21:52,324
Well, t‐they did make
one more commercial
560
00:21:52,390 --> 00:21:54,392
before that with John,
561
00:21:54,459 --> 00:21:57,395
but they never aired it.
562
00:21:57,462 --> 00:21:59,965
ANNOUNCER: Hit the road
in the new Ford Bronco.
563
00:22:00,032 --> 00:22:02,200
Its spacious cab
has plenty of room
564
00:22:02,267 --> 00:22:03,468
for when you
and your passengers
565
00:22:03,536 --> 00:22:04,903
just need to get away.
566
00:22:04,970 --> 00:22:07,005
With best‐in‐class MPG,
567
00:22:07,072 --> 00:22:09,775
this baby can run
for miles and miles.
568
00:22:09,842 --> 00:22:11,677
Plus, with pricing so low,
569
00:22:11,744 --> 00:22:13,746
it should be against the law.
570
00:22:13,812 --> 00:22:15,781
‐ When people think
of the Ford Bronco,
571
00:22:15,848 --> 00:22:17,683
like the one beside me
right here,
572
00:22:17,750 --> 00:22:20,553
they will always think
of one guy in particular:
573
00:22:20,619 --> 00:22:23,822
Me.
John Bronco!
574
00:22:23,889 --> 00:22:26,358
‐ Yeah, that never aired...
[sighs]
575
00:22:26,424 --> 00:22:28,260
Because he disappeared.
576
00:22:28,326 --> 00:22:31,229
So timing wasn't right.
577
00:22:31,296 --> 00:22:32,631
[chuckles]
578
00:22:32,698 --> 00:22:34,099
NARRATOR: How is it possible
579
00:22:34,166 --> 00:22:36,201
to disappear
in the modern world
580
00:22:36,268 --> 00:22:38,403
in front of thousands
of spectators
581
00:22:38,470 --> 00:22:39,838
and hundreds of cameras?
582
00:22:39,905 --> 00:22:42,775
‐ It's like losing
Santa Claus, you know?
583
00:22:42,841 --> 00:22:44,176
Or Chef Boyardee.
584
00:22:44,242 --> 00:22:46,011
CROWD: Find John Bronco.
Find John Bronco.
585
00:22:46,078 --> 00:22:47,112
INTERVIEWEE: He was
the last person on TV
586
00:22:47,179 --> 00:22:49,147
that you could
actually believe.
587
00:22:55,120 --> 00:22:58,023
‐ Yeah, we were competitors,
but we respected each other.
588
00:22:58,090 --> 00:23:00,158
I mean, I certainly didn't want
to see him disappear.
589
00:23:00,225 --> 00:23:02,695
‐ If I'd known
he was gonna disappear,
590
00:23:02,761 --> 00:23:04,530
I never would've
tried to kill him.
591
00:23:04,597 --> 00:23:06,264
[mysterious music]
592
00:23:06,331 --> 00:23:08,634
‐ Never found his body.
593
00:23:08,701 --> 00:23:10,202
NARRATOR: Over the years,
594
00:23:10,268 --> 00:23:12,705
there were numerous accounts
of John Bronco sightings,
595
00:23:12,771 --> 00:23:14,940
but none were ever confirmed.
596
00:23:15,007 --> 00:23:17,042
If he was still out there,
597
00:23:17,109 --> 00:23:19,377
why he couldn't
he be tracked down?
598
00:23:19,444 --> 00:23:22,515
‐ Sure, sightings of John
Bronco pop up here and there.
599
00:23:22,581 --> 00:23:25,751
You know, people claiming that
they saw him breaking horses
600
00:23:25,818 --> 00:23:27,152
or driving by him
on the highway.
601
00:23:27,219 --> 00:23:29,121
‐ I wish I knew
where he was.
602
00:23:29,187 --> 00:23:31,890
I mean, Ford's called me
every week looking for the guy.
603
00:23:31,957 --> 00:23:33,926
‐ I got this in the mail
the other day.
604
00:23:33,992 --> 00:23:37,930
It says, "John Bronco
is alive in Iceland."
605
00:23:37,996 --> 00:23:39,765
They don't mean that
literally of course.
606
00:23:39,832 --> 00:23:41,166
NARRATOR: Or did they?
607
00:23:41,233 --> 00:23:43,636
‐ "John Bronco is alive
in Iceland."
608
00:23:43,702 --> 00:23:45,638
‐ John Bronco died.
609
00:23:45,704 --> 00:23:48,507
‐ Iceland is the place
where the Bronco never died.
610
00:23:48,574 --> 00:23:49,908
‐ "Alive in Iceland."
611
00:23:49,975 --> 00:23:52,711
‐ He still lives here.
‐ Ooh.
612
00:23:52,778 --> 00:23:55,581
[investigative music]
613
00:23:55,648 --> 00:23:58,316
♪♪ ♪♪
614
00:23:58,383 --> 00:24:00,819
‐ Are you serious?
615
00:24:00,886 --> 00:24:02,855
Is she pointing
at his [bleep] house?
616
00:24:02,921 --> 00:24:04,523
[laughs]
That's‐‐
617
00:24:04,590 --> 00:24:07,292
How the [bleep] did people
not know about this?
618
00:24:07,359 --> 00:24:08,794
What the [bleep]?
619
00:24:08,861 --> 00:24:10,763
He's been there for years.
620
00:24:10,829 --> 00:24:13,431
Oh, my God.
That's...
621
00:24:13,498 --> 00:24:15,500
Can I keep this?
622
00:24:15,568 --> 00:24:17,469
Can I keep the iPad?
623
00:24:17,536 --> 00:24:20,438
[exciting country music]
624
00:24:20,506 --> 00:24:27,312
♪♪ ♪♪
625
00:24:38,423 --> 00:24:40,025
‐ Hello?
626
00:24:42,695 --> 00:24:45,030
‐ No.
No.
627
00:24:45,097 --> 00:24:47,332
No, no.
No speak‐a the English.
628
00:24:49,902 --> 00:24:51,436
Does he live around here?
629
00:24:51,504 --> 00:24:53,471
‐ [southern accent] No, no, no,
he doesn't‐‐no. No, go away.
630
00:25:01,614 --> 00:25:03,682
‐ Aw, damn.
631
00:25:03,749 --> 00:25:05,751
All right, you got me.
Hi.
632
00:25:05,818 --> 00:25:08,453
[laughs]
It's me. It's John Bronco.
633
00:25:09,655 --> 00:25:12,290
‐ Yeah, yeah.
It's me.
634
00:25:12,357 --> 00:25:14,092
[both laughing]
635
00:25:14,159 --> 00:25:16,562
Ow, damn, this house is small.
636
00:25:16,629 --> 00:25:19,131
Uh, y'all come on in.
637
00:25:19,865 --> 00:25:22,768
[melancholy piano music]
638
00:25:22,835 --> 00:25:24,402
‐ [sighs]
639
00:25:24,469 --> 00:25:26,371
Should I sit right here?
640
00:25:26,438 --> 00:25:27,873
♪♪ ♪♪
641
00:25:27,940 --> 00:25:29,141
[sighs]
‐ So, um...
642
00:25:32,545 --> 00:25:35,280
‐ Well, that's always
a good place to start.
643
00:25:38,584 --> 00:25:41,219
‐ Well, a magician
never reveals his secrets.
644
00:25:45,323 --> 00:25:47,459
‐ God, you guys are good!
God!
645
00:25:47,526 --> 00:25:50,095
Yeah, that's what I did.
Ha, you got me.
646
00:25:50,162 --> 00:25:52,831
I dug a big hole,
and I drove right into it.
647
00:25:52,898 --> 00:25:55,100
Next.
648
00:26:01,039 --> 00:26:03,809
‐ Well, I just got tired
of the roller coaster, man.
649
00:26:03,876 --> 00:26:05,143
The whole fame game,
650
00:26:05,210 --> 00:26:07,913
I just had to‐‐
had to step off that train.
651
00:26:11,884 --> 00:26:13,451
‐ What?
652
00:26:18,991 --> 00:26:20,859
‐ Take me.
653
00:26:20,926 --> 00:26:23,829
I just have to get my go bag.
654
00:26:23,896 --> 00:26:26,198
Now, do they have
a pitchman yet, huh?
655
00:26:26,264 --> 00:26:28,433
'Cause I've been coming up with
all kinds of ideas out here.
656
00:26:28,500 --> 00:26:30,135
All kinds of ideas.
657
00:26:30,202 --> 00:26:32,237
I mean, I've been thinking
of some gems, you know?
658
00:26:32,304 --> 00:26:35,073
Kinda like how fjord and Ford
sound alike.
659
00:26:35,140 --> 00:26:36,909
Like‐‐like‐‐like,
hop off the fjord
660
00:26:36,975 --> 00:26:38,644
and into a Ford.
You know, something like that.
661
00:26:38,711 --> 00:26:40,412
I ain't got it all worked out,
but that's what I'm thinking,
you know?
662
00:26:40,478 --> 00:26:41,647
Here we go.
663
00:26:41,714 --> 00:26:42,981
Tell me on the way
to the airport.
Let's go.
664
00:26:43,048 --> 00:26:44,783
FEMALE REPORTER:
John Bronco is back.
665
00:26:44,850 --> 00:26:46,519
He was found in Iceland.
666
00:26:46,585 --> 00:26:48,053
MALE REPORTER: The beloved
pitchman is slated
667
00:26:48,120 --> 00:26:50,989
to return to the States
sometime tomorrow.
668
00:26:51,056 --> 00:26:53,025
A homecoming is planned
at Ford Headquarters
669
00:26:53,091 --> 00:26:54,292
in Dearborn, Michigan
670
00:26:54,359 --> 00:26:56,629
to celebrate
the icon's return.
671
00:26:56,695 --> 00:26:59,598
[exciting country music]
672
00:26:59,665 --> 00:27:06,605
♪♪ ♪♪
673
00:27:12,745 --> 00:27:14,580
NARRATOR: With a new Bronco
in the works,
674
00:27:14,647 --> 00:27:17,516
the people at Ford
were eagerly awaiting
John's return.
675
00:27:17,583 --> 00:27:19,451
‐ There he is.
[cheers and applause]
676
00:27:19,518 --> 00:27:21,386
‐ Bronco!
677
00:27:21,453 --> 00:27:23,522
‐ [laughs]
678
00:27:23,589 --> 00:27:26,391
‐ Whoo!
679
00:27:26,458 --> 00:27:28,894
‐ Yeah!
680
00:27:29,962 --> 00:27:32,030
‐ [inaudible]
681
00:27:32,097 --> 00:27:34,199
This changed.
682
00:27:34,266 --> 00:27:36,501
[nostalgic music]
683
00:27:36,569 --> 00:27:38,771
I can't believe anybody'd
keep all this stuff.
684
00:27:38,837 --> 00:27:45,978
♪♪ ♪♪
685
00:27:59,958 --> 00:28:02,661
Wow.
686
00:28:02,728 --> 00:28:04,930
Lookie there.
687
00:28:08,300 --> 00:28:10,603
Yeah, it don't look
anything like me.
688
00:28:10,669 --> 00:28:13,438
[chuckles]
689
00:28:13,506 --> 00:28:15,007
Wait a minute.
690
00:28:15,073 --> 00:28:16,675
‐ [laughs]
Look familiar?
691
00:28:16,742 --> 00:28:19,044
‐ That's my girl.
I know her.
692
00:28:19,111 --> 00:28:21,880
I know this old girl
right here.
693
00:28:21,947 --> 00:28:24,216
This is really something,
y'all.
694
00:28:24,282 --> 00:28:26,284
This is something else,
ain't it?
695
00:28:26,351 --> 00:28:28,587
‐ How would you like to take
a look at the new Bronco?
696
00:28:28,654 --> 00:28:31,824
‐ Uh, well,
697
00:28:31,890 --> 00:28:33,391
sure.
698
00:28:33,458 --> 00:28:36,494
‐ All right,
it's right through here.
699
00:28:37,796 --> 00:28:39,998
‐ [sighs]
700
00:28:40,065 --> 00:28:41,333
[beeping]
701
00:28:41,399 --> 00:28:43,702
[sighs]
702
00:28:43,769 --> 00:28:45,270
‐ [chuckles]
703
00:28:45,337 --> 00:28:46,371
Oh, yeah, sorry, guys.
704
00:28:46,438 --> 00:28:47,840
No camera crews
allowed in here.
705
00:28:47,906 --> 00:28:50,609
This is for John's eyes only.
706
00:28:50,676 --> 00:28:52,878
So,
707
00:28:52,945 --> 00:28:54,346
here it is, John,
708
00:28:54,412 --> 00:28:56,481
the brand‐new Bronco.
709
00:28:56,549 --> 00:28:57,883
[sheet falls]
710
00:28:57,950 --> 00:29:00,452
JOHN: Holy [bleep] shit!
711
00:29:00,519 --> 00:29:03,488
God damn, that is a bona fide
ass kicker right there.
712
00:29:03,556 --> 00:29:04,757
Look at that.
713
00:29:04,823 --> 00:29:06,559
EMPLOYEE: Sure is.
JOHN: Holy, [bleep] balls.
714
00:29:06,625 --> 00:29:07,793
You really went with
the classic design?
715
00:29:07,860 --> 00:29:09,862
EMPLOYEE: Yep.
716
00:29:09,928 --> 00:29:12,264
JOHN: Like a [bleep] moon
vehicle meets a goddamn horse
is what it is.
717
00:29:12,330 --> 00:29:14,466
Now there's a 2‐door
and a 4‐door.
718
00:29:14,533 --> 00:29:16,535
EMPLOYEE: That's right.
JOHN: Shut your butts!
719
00:29:16,602 --> 00:29:17,836
And who's this little guy
right here?
720
00:29:17,903 --> 00:29:20,706
Look at you,
you sporty little [bleep].
721
00:29:20,773 --> 00:29:23,041
That's almost like‐‐
like this Bronco
722
00:29:23,108 --> 00:29:24,710
gave birth to that Bronco.
723
00:29:24,777 --> 00:29:26,912
I thought for sure
you would [bleep] this up,
724
00:29:26,979 --> 00:29:28,514
but god damn, man.
725
00:29:28,581 --> 00:29:31,316
Oh, y'all, this just brings
back so many memories.
726
00:29:31,383 --> 00:29:32,951
Can I‐‐can I touch it?
727
00:29:33,018 --> 00:29:34,587
EMPLOYEE: No, no,
actually, John, you can't.
728
00:29:34,653 --> 00:29:37,222
This is just a clay model.
So I really wouldn't‐‐
729
00:29:37,289 --> 00:29:38,624
‐ Just let me‐‐
just let me have this moment.
730
00:29:38,691 --> 00:29:40,726
Mmm, mmm, mmm!
EMPLOYEE: No, no, no,
731
00:29:40,793 --> 00:29:42,327
no, John, no, no, no,
John, please, no!
732
00:29:42,394 --> 00:29:44,329
‐ [sighs]
733
00:29:46,565 --> 00:29:48,100
[sighs]
734
00:29:51,103 --> 00:29:53,539
‐ Uh, not bad.
735
00:29:53,606 --> 00:29:55,841
Classic but modern.
736
00:29:55,908 --> 00:29:57,042
Well done.
737
00:29:57,109 --> 00:29:59,545
It was, uh...
It was good to see.
738
00:30:01,279 --> 00:30:03,716
‐ Uh, yeah, I kissed it
a little bit.
739
00:30:03,782 --> 00:30:06,184
In the front and the back,
on the side.
740
00:30:10,689 --> 00:30:13,058
‐ Regretting leaving?
741
00:30:13,125 --> 00:30:15,127
No, no, no,
I don't regret leaving,
742
00:30:15,193 --> 00:30:16,695
I just, uh,
743
00:30:16,762 --> 00:30:18,597
maybe I regret
744
00:30:18,664 --> 00:30:21,033
being gone for so long,
you know?
745
00:30:21,099 --> 00:30:22,535
I mean,
746
00:30:22,601 --> 00:30:25,170
maybe I could've been gone
for a‐‐
747
00:30:25,237 --> 00:30:26,471
a couple weeks maybe?
748
00:30:26,539 --> 00:30:28,707
You know, like a‐‐
like a month maybe.
749
00:30:28,774 --> 00:30:31,744
I don't know,
maybe, like, five‐‐five weeks.
750
00:30:31,810 --> 00:30:34,379
Something like that.
751
00:30:34,446 --> 00:30:37,015
But coulda, shoulda, woulda,
ya know?
752
00:30:37,082 --> 00:30:38,483
That's just the way that, uh,
753
00:30:38,551 --> 00:30:40,018
the cookie crumbles sometimes.
754
00:30:40,085 --> 00:30:41,954
It just, uh...
755
00:30:42,020 --> 00:30:43,689
I made some mistakes.
756
00:30:43,756 --> 00:30:45,958
That's for sure.
757
00:30:46,024 --> 00:30:48,827
And I might have some regrets
758
00:30:48,894 --> 00:30:50,996
of being gone
759
00:30:51,063 --> 00:30:53,065
for 25 years, you know?
760
00:30:53,131 --> 00:30:55,868
Living in the middle
of nowhere.
761
00:30:55,934 --> 00:30:57,269
[somber music]
762
00:30:57,335 --> 00:31:00,005
I mean, I love the Ford Bronco.
763
00:31:00,072 --> 00:31:02,307
Man, it changed my life.
764
00:31:02,374 --> 00:31:04,977
And being back here's like...
765
00:31:05,043 --> 00:31:07,345
It's like coming home.
766
00:31:07,412 --> 00:31:10,549
And I let a lot
of good people down.
767
00:31:10,616 --> 00:31:13,485
A lot of people,
768
00:31:13,552 --> 00:31:16,722
but one person in particular...
769
00:31:16,789 --> 00:31:19,758
There was one that was
always there for me.
770
00:31:19,825 --> 00:31:21,226
♪♪ ♪♪
771
00:31:21,293 --> 00:31:23,128
I sure would like
to see her again.
772
00:31:23,195 --> 00:31:24,630
♪♪ ♪♪
773
00:31:24,697 --> 00:31:26,364
[sighs]
774
00:31:27,465 --> 00:31:29,602
‐ I mean, I miss him.
775
00:31:29,668 --> 00:31:31,203
I've...
776
00:31:31,269 --> 00:31:34,006
I wish I'd gotten to see him
777
00:31:34,072 --> 00:31:37,275
one more time.
778
00:31:37,342 --> 00:31:39,578
NARRATOR:
What John didn't know
779
00:31:39,645 --> 00:31:41,647
is that the crew
had already arranged
780
00:31:41,714 --> 00:31:43,782
for a special someone
from his past...
781
00:31:43,849 --> 00:31:45,350
‐ Everybody get in.
everybody get in.
782
00:31:45,417 --> 00:31:46,685
NARRATOR: To be in Dearborn
that very day.
783
00:31:46,752 --> 00:31:48,053
‐ What about this,
784
00:31:48,120 --> 00:31:51,089
you hop off a fjord
and into a Ford.
785
00:31:51,156 --> 00:31:53,091
Maybe instead of seat warmers,
786
00:31:53,158 --> 00:31:54,527
you do seat coolers, you know?
787
00:31:54,593 --> 00:31:56,228
Something to keep your ass c‐‐
‐ John?
788
00:31:56,294 --> 00:31:59,164
[romantic piano music]
789
00:31:59,231 --> 00:32:00,799
♪♪ ♪♪
790
00:32:00,866 --> 00:32:03,135
‐ What's she doing here?
791
00:32:03,201 --> 00:32:05,470
‐ They told me you were alive.
792
00:32:05,538 --> 00:32:07,339
[sighs]
793
00:32:07,405 --> 00:32:09,307
Well, come here, John.
794
00:32:09,374 --> 00:32:10,776
♪♪ ♪♪
795
00:32:10,843 --> 00:32:12,210
‐ [mumbles] No.
796
00:32:12,277 --> 00:32:14,713
‐ Just a hug
for old time's sake?
797
00:32:14,780 --> 00:32:16,915
‐ You've got to get this woman
away from me.
798
00:32:16,982 --> 00:32:18,817
‐ I love you!
799
00:32:18,884 --> 00:32:19,985
‐ She's got a fork!
800
00:32:20,052 --> 00:32:21,520
‐ I wanna wear your skin!
801
00:32:21,587 --> 00:32:22,888
‐ Get away from me!
‐ John!
802
00:32:22,955 --> 00:32:24,489
‐ Get her, security, get her!
‐ I just wanna wear you!
803
00:32:24,557 --> 00:32:26,224
‐ Get out!
‐ Aah!
804
00:32:26,291 --> 00:32:27,325
‐ Did you get the blood
I sent you?
805
00:32:27,392 --> 00:32:28,460
It was big vial.
806
00:32:28,527 --> 00:32:29,562
‐ Get away from me!
807
00:32:29,628 --> 00:32:31,396
‐ We belong together, John!
808
00:32:31,463 --> 00:32:32,865
‐ We don't belong nowhere!
809
00:32:32,931 --> 00:32:34,032
BEBE: I love you!
810
00:32:34,099 --> 00:32:35,367
‐ I don't love you!
Keep going!
811
00:32:35,433 --> 00:32:36,935
BEBE: No!
[screams]
812
00:32:37,002 --> 00:32:38,571
‐ Why'd you bring
my stalker here?
813
00:32:40,072 --> 00:32:41,373
‐ No, that wasn't my wife.
814
00:32:41,439 --> 00:32:43,375
That woman's crazy now.
815
00:32:43,441 --> 00:32:45,911
I've had restraining order
against her for years!
816
00:32:45,978 --> 00:32:48,881
[off‐key banjo music]
817
00:32:48,947 --> 00:32:51,684
♪♪ ♪♪
818
00:32:54,119 --> 00:32:55,654
‐ Bo, man!
819
00:32:55,721 --> 00:32:58,624
Obviously I was talking
about Bo Derek.
820
00:32:58,691 --> 00:33:00,025
Who you think?
821
00:33:00,092 --> 00:33:02,127
Bo.
[bleep] Bo, man.
822
00:33:02,194 --> 00:33:04,763
Bo!
Is Bo coming?
823
00:33:07,533 --> 00:33:08,834
‐ Hey, John,
why don't I walk you through
824
00:33:08,901 --> 00:33:10,869
what we're thinking
for the new campaign.
825
00:33:10,936 --> 00:33:13,305
[warm music]
826
00:33:13,371 --> 00:33:15,207
‐ They offered him
the whole kit and caboodle.
827
00:33:15,273 --> 00:33:18,143
Face of the campaign.
[chuckles]
828
00:33:18,210 --> 00:33:20,478
Everything he always wanted.
829
00:33:20,546 --> 00:33:23,481
‐ I just need to go outside.
830
00:33:23,549 --> 00:33:25,283
[grunts]
831
00:33:25,350 --> 00:33:27,019
‐ Take your time.
‐ [sighs]
832
00:33:27,085 --> 00:33:28,821
‐ Maybe it's like they say,
833
00:33:28,887 --> 00:33:31,356
you can't go home again.
834
00:33:31,423 --> 00:33:33,726
You can't put together
all the pieces
835
00:33:33,792 --> 00:33:37,129
exactly like they used to be,
836
00:33:37,195 --> 00:33:39,231
but maybe
837
00:33:39,297 --> 00:33:40,733
you can make something new
838
00:33:40,799 --> 00:33:43,902
from the memories of the past,
839
00:33:43,969 --> 00:33:46,004
and maybe that's enough
840
00:33:46,071 --> 00:33:49,107
just to know that
841
00:33:49,174 --> 00:33:50,943
you haven't been forgotten.
842
00:33:51,009 --> 00:33:53,912
‐ Truth is, I've always been
a‐a wild horse,
843
00:33:53,979 --> 00:33:57,015
and I'm always gonna be
a wild horse,
844
00:33:57,082 --> 00:34:00,318
but I'll always be John.
845
00:34:00,385 --> 00:34:03,355
Bronco.
846
00:34:03,421 --> 00:34:05,591
‐ I don't know where
John went again.
847
00:34:05,658 --> 00:34:08,326
Ford called and said
that the original Bronco
848
00:34:08,393 --> 00:34:10,529
was missing from the museum.
849
00:34:13,398 --> 00:34:15,167
[rock music]
850
00:34:15,233 --> 00:34:17,102
JOHN: ♪♪ Hoo, ha ♪♪
851
00:34:17,169 --> 00:34:19,004
♪♪ Wha ♪♪
852
00:34:19,071 --> 00:34:21,273
♪♪ Hoo, watch this move
right here ♪♪
853
00:34:21,339 --> 00:34:22,708
♪♪ Watch it, watch it ♪♪
854
00:34:22,775 --> 00:34:24,543
♪♪ ♪♪
855
00:34:24,610 --> 00:34:27,780
♪♪ Mama, she named me Bronco ♪♪
856
00:34:27,846 --> 00:34:29,147
♪♪ ♪♪
857
00:34:29,214 --> 00:34:30,448
♪♪ 'Cause I'm tough as nails ♪♪
858
00:34:30,516 --> 00:34:33,686
♪♪ There's no place
I can't go ♪♪
859
00:34:33,752 --> 00:34:36,288
♪♪ Yeah, I'm tougher ♪♪
860
00:34:36,354 --> 00:34:38,891
♪♪ Than a head honcho ♪♪
861
00:34:38,957 --> 00:34:40,626
♪♪ 'Cause I stick it
to the man ♪♪
862
00:34:40,693 --> 00:34:43,161
♪♪ 'Cause I'm Bronco ♪♪
863
00:34:43,228 --> 00:34:44,663
It's coming right at you,
864
00:34:44,730 --> 00:34:45,898
it's as thin as piece of paper,
865
00:34:45,964 --> 00:34:47,900
and it could hit you
in the face.
866
00:34:47,966 --> 00:34:50,335
I like to see things
when they're coming.
867
00:34:50,402 --> 00:34:51,770
I can't see a Frisbee.
868
00:34:51,837 --> 00:34:53,939
‐ Okay, let's see,
there's John Hamm the butcher.
869
00:34:54,006 --> 00:34:56,875
There's Nicolas Cage
the zookeeper.
870
00:34:56,942 --> 00:34:59,244
There's Sean Penn
the calligrapher.
871
00:34:59,311 --> 00:35:00,713
Yeah, he invented that F
872
00:35:00,779 --> 00:35:02,715
with the little thing
on the end of it.
873
00:35:02,781 --> 00:35:04,016
‐ This one didn't sell well,
874
00:35:04,082 --> 00:35:07,352
'cause, um, the fudge there
looked like, uh,
875
00:35:07,419 --> 00:35:09,522
two kind of weird pieces
of shit.
876
00:35:09,588 --> 00:35:11,089
JOHN: ♪♪ Seats so soft ♪♪
877
00:35:11,156 --> 00:35:13,959
♪♪ You'll get a thank you
from yo' ass ♪♪
878
00:35:14,026 --> 00:35:15,794
♪♪ My mama ♪♪
879
00:35:15,861 --> 00:35:18,531
‐ I even remember
the first thing he said to me
880
00:35:18,597 --> 00:35:20,365
that day when I met him.
881
00:35:20,432 --> 00:35:22,234
He said,
882
00:35:22,300 --> 00:35:24,603
"What's my line?"
883
00:35:24,670 --> 00:35:26,404
JOHN: ♪♪ When I do something ♪♪
884
00:35:26,471 --> 00:35:29,174
♪♪ I do with a gusto ♪♪
885
00:35:29,241 --> 00:35:30,609
♪♪ Well, I bring all I got ♪♪
886
00:35:30,676 --> 00:35:33,579
♪♪ Because I'm Bronco ♪♪
887
00:35:33,646 --> 00:35:36,314
♪♪ I'm Bronco ♪♪
888
00:35:36,381 --> 00:35:38,984
♪♪ John Bronco ♪♪
889
00:35:39,051 --> 00:35:41,453
♪♪ I'm blagga, blagga,
blagga, blagga, blow ♪♪
890
00:35:43,689 --> 00:35:46,391
♪♪ I'm Bronco ♪♪
891
00:35:46,458 --> 00:35:49,094
♪♪ John Bronco ♪♪
892
00:35:49,161 --> 00:35:50,629
♪♪ Yeah, I stick it
to the man ♪♪
893
00:35:50,696 --> 00:35:53,799
♪♪ 'Cause I'm Bronco ♪♪
894
00:35:53,866 --> 00:35:56,635
♪♪ Well, I bring all I got,
ha! ♪♪
895
00:35:56,702 --> 00:35:59,071
♪♪ And that's a lot ♪♪
896
00:35:59,137 --> 00:36:01,173
♪♪ My name ♪♪
897
00:36:01,239 --> 00:36:04,910
♪♪ Is John Bronco ♪♪
898
00:36:04,977 --> 00:36:09,381
♪♪ Ha, heh, ha! ♪♪
899
00:36:09,447 --> 00:36:11,383
SINGER: ♪♪ Yeah, yeah, yeah ♪♪
900
00:36:11,449 --> 00:36:13,986
JOHN: ♪♪ JB, JB, JB, JB! ♪♪
901
00:36:14,052 --> 00:36:15,387
SINGER:
♪♪ Shi‐bi‐dee‐doo‐doo‐doo ♪♪
902
00:36:15,453 --> 00:36:17,289
JOHN: ♪♪ Ha, just stick it
to the man! ♪♪
903
00:36:17,355 --> 00:36:19,491
♪♪ Nah ♪♪
904
00:36:19,558 --> 00:36:21,259
SINGER: ♪♪ Yeah, yeah, yeah ♪♪
905
00:36:41,146 --> 00:36:43,415
♪♪ Mama named him Bronco ♪♪
906
00:36:50,889 --> 00:36:53,458
♪♪ Ooh, ooh, ooh, ooh, ooh ♪♪
907
00:36:56,228 --> 00:36:59,965
♪♪ Ooh, ooh, ooh, ooh ♪♪
908
00:37:10,743 --> 00:37:13,078
♪♪ Mama named him Bronco ♪♪
909
00:37:20,719 --> 00:37:22,020
♪♪ Mama named him‐‐ ♪♪
910
00:37:22,087 --> 00:37:23,989
JOHN: ♪♪ Shoo‐doo‐bee‐doop
bee‐doopy‐doopy‐doo ♪♪
911
00:37:24,056 --> 00:37:26,692
♪♪ Go Bronco ♪♪