1 00:00:01,870 --> 00:00:03,006 - Previously on "Food Stars"... 2 00:00:03,039 --> 00:00:04,009 - This is a VIP table. 3 00:00:04,042 --> 00:00:05,244 Let's get it right. 4 00:00:05,310 --> 00:00:06,914 - These guests are the creme de la creme. 5 00:00:06,947 --> 00:00:08,216 - Oh. - Wow. 6 00:00:08,249 --> 00:00:10,053 - Did the food touch the [bleep] black pudding? 7 00:00:10,087 --> 00:00:11,222 - Whoa! - Coming in. 8 00:00:11,255 --> 00:00:12,793 Move, move, move. - Everything's OK? 9 00:00:12,859 --> 00:00:13,961 - It's controlled chaos. 10 00:00:14,028 --> 00:00:16,199 - Guys, just stop. It's done. 11 00:00:16,232 --> 00:00:19,104 That was a [bleep] show. 12 00:00:19,138 --> 00:00:22,211 The customers described the service as sloppy. 13 00:00:22,277 --> 00:00:24,650 Because of that, the individuals 14 00:00:24,683 --> 00:00:29,058 not going through are Nicholas and Liz. 15 00:00:29,091 --> 00:00:30,227 - [bleep]. 16 00:00:30,294 --> 00:00:32,966 [dramatic music] 17 00:00:32,999 --> 00:00:35,705 - You are the final five. 18 00:00:35,772 --> 00:00:37,709 Well done. 19 00:00:37,743 --> 00:00:39,079 - People do underestimate me. 20 00:00:39,145 --> 00:00:40,514 But don't be fooled. 21 00:00:40,581 --> 00:00:42,952 I know what I bring to the table. 22 00:00:42,986 --> 00:00:44,422 - Congratulations. 23 00:00:44,488 --> 00:00:47,394 - I quit my job to do this, so I am 100% 24 00:00:47,428 --> 00:00:48,965 going to be the next Food Star. 25 00:00:48,998 --> 00:00:51,135 - You've grown so much. 26 00:00:51,168 --> 00:00:52,404 - This is go big or go home. 27 00:00:52,471 --> 00:00:54,141 If I'm going to leave my family, 28 00:00:54,175 --> 00:00:55,745 I'm going to leave the business behind, 29 00:00:55,811 --> 00:00:58,050 I'm going to absolutely win. 30 00:00:58,117 --> 00:01:00,187 - You've outperformed your friends... 31 00:01:00,254 --> 00:01:02,024 - People are gonna say I'm too young, 32 00:01:02,091 --> 00:01:03,761 but I think I'm gonna prove all of them wrong. 33 00:01:03,862 --> 00:01:04,797 - And your rivals. 34 00:01:04,830 --> 00:01:06,066 - I am trying to create a sauce empire 35 00:01:06,132 --> 00:01:07,401 with Chin Dribblin'. 36 00:01:07,467 --> 00:01:09,071 So whatever I need to do, I'm gonna do it 37 00:01:09,105 --> 00:01:10,542 in order to win this competition. 38 00:01:10,575 --> 00:01:12,846 - Your next challenge is going to show us... 39 00:01:12,879 --> 00:01:14,415 - Whoa-ho. - Oh, my God. 40 00:01:14,482 --> 00:01:16,086 - Who really is the best of the best. 41 00:01:16,119 --> 00:01:17,087 - [laughs] 42 00:01:17,121 --> 00:01:18,256 - Tonight... 43 00:01:18,323 --> 00:01:19,425 - Semi-finals, baby. 44 00:01:19,492 --> 00:01:21,964 - Every man and woman for themselves. 45 00:01:21,997 --> 00:01:24,770 - This pitch is everything to me. 46 00:01:24,803 --> 00:01:25,839 [contestants exclaiming] 47 00:01:25,872 --> 00:01:28,443 - It's within your grasp. 48 00:01:28,510 --> 00:01:31,650 - I don't know how a human can get even more nervous. 49 00:01:31,683 --> 00:01:33,287 - Something weird happened in there. 50 00:01:33,320 --> 00:01:34,422 Like, I'm sweating. 51 00:01:34,489 --> 00:01:36,593 Like, I feel like I'm gonna pass out. 52 00:01:36,627 --> 00:01:39,633 [dramatic music] 53 00:01:39,667 --> 00:01:46,781 ♪ ♪ 54 00:01:47,348 --> 00:01:49,620 - Still reeling from the shock of losing two entrepreneurs 55 00:01:49,686 --> 00:01:52,925 in one grilling, Gordon and Lisa have asked 56 00:01:52,959 --> 00:01:55,798 the final five to stay behind. 57 00:01:55,832 --> 00:01:59,372 - Take a good look around you, 58 00:01:59,439 --> 00:02:04,181 because you are the final five, 59 00:02:04,214 --> 00:02:06,854 and closer than ever to that 60 00:02:06,921 --> 00:02:12,799 quarter of a million dollar life-changing prize. 61 00:02:12,866 --> 00:02:14,135 ♪ ♪ 62 00:02:14,202 --> 00:02:17,108 But all of you, listen carefully, 63 00:02:17,174 --> 00:02:22,318 because the semi-final starts right now. 64 00:02:22,351 --> 00:02:23,855 - [laughs] What? 65 00:02:23,888 --> 00:02:27,963 - When we first met you, you each showed us a product 66 00:02:27,996 --> 00:02:31,135 that exploited a gap in the market. 67 00:02:31,169 --> 00:02:33,941 We want you to do it all over again, 68 00:02:33,974 --> 00:02:36,880 but from scratch this time. 69 00:02:36,947 --> 00:02:39,987 You're going to create the concept for a product, 70 00:02:40,053 --> 00:02:42,859 the branding, the packaging, 71 00:02:42,926 --> 00:02:46,767 and social media campaign. 72 00:02:46,833 --> 00:02:50,107 - Lisa and I want you to focus on the biggest selling 73 00:02:50,207 --> 00:02:54,382 food and drink categories across the U.S.: 74 00:02:54,415 --> 00:02:59,025 non-alcoholic drinks, breakfast items, 75 00:02:59,091 --> 00:03:04,368 spirits, and pet food. 76 00:03:04,434 --> 00:03:06,673 Some of you have spent years getting your businesses 77 00:03:06,707 --> 00:03:08,176 off the ground. 78 00:03:08,242 --> 00:03:12,217 For this challenge, you've got 36 hours. 79 00:03:12,250 --> 00:03:13,821 Show us you've got the business intuition 80 00:03:13,888 --> 00:03:17,428 to disrupt the market, think outside the box, 81 00:03:17,529 --> 00:03:21,468 and create the next big, exciting thing. 82 00:03:21,536 --> 00:03:24,408 Once you've presented your new ideas to Lisa and myself, 83 00:03:24,442 --> 00:03:27,314 we will be choosing the three contestants 84 00:03:27,381 --> 00:03:30,888 that will make it into the grand finale. 85 00:03:30,955 --> 00:03:32,659 Is that clear? - Yes. 86 00:03:32,726 --> 00:03:33,894 - Excited? - Yes. 87 00:03:33,961 --> 00:03:35,030 - Very. - Very. 88 00:03:35,130 --> 00:03:36,834 - The very best of luck to all of you. 89 00:03:36,867 --> 00:03:38,303 - Thank you. - Thank you. 90 00:03:38,370 --> 00:03:41,510 - Get up, get out there, and get inspired. 91 00:03:41,543 --> 00:03:43,380 Go on. - Get out of here. 92 00:03:43,413 --> 00:03:45,283 - Thank you. - Well done. 93 00:03:45,317 --> 00:03:46,920 Don't hold back. 94 00:03:46,954 --> 00:03:49,760 ♪ ♪ 95 00:03:49,827 --> 00:03:52,866 [clock ticking] 96 00:03:52,932 --> 00:03:55,704 - The semifinalists have 36 hours to choose 97 00:03:55,771 --> 00:03:58,610 from four competitive food and drink categories 98 00:03:58,677 --> 00:04:01,115 and create an innovative product that will stand out 99 00:04:01,148 --> 00:04:02,819 on grocery store shelves. 100 00:04:02,853 --> 00:04:04,689 - Let's go build a brand from scratch. 101 00:04:04,723 --> 00:04:06,025 - We have so many things we could do, though. 102 00:04:06,091 --> 00:04:07,595 - All right. 103 00:04:07,629 --> 00:04:10,868 - The final five have access to a top tier supermarket 104 00:04:10,935 --> 00:04:13,339 where they can engage with shoppers, draw inspiration 105 00:04:13,406 --> 00:04:16,345 from established brands, and find their niche 106 00:04:16,379 --> 00:04:17,782 in the food and drink market. 107 00:04:17,816 --> 00:04:19,586 ♪ ♪ 108 00:04:19,653 --> 00:04:22,091 - This whole challenge is really gonna test 109 00:04:22,124 --> 00:04:23,493 their business instincts... - Yeah. 110 00:04:23,560 --> 00:04:25,799 - Well, good luck, boys. - You too, ladies. 111 00:04:25,865 --> 00:04:27,836 - To come up with something innovative, 112 00:04:27,902 --> 00:04:31,543 unique, from A to Z, on your own, flying solo. 113 00:04:31,576 --> 00:04:33,681 - I hope you find inspiration without us. 114 00:04:33,747 --> 00:04:34,716 - Easy. 115 00:04:34,749 --> 00:04:36,620 - No one to blame, no one to depend on-- 116 00:04:36,687 --> 00:04:40,794 everything across this new product is your own initiation. 117 00:04:40,861 --> 00:04:43,066 - That's a lot of pressure. - Yeah. 118 00:04:43,133 --> 00:04:44,135 ♪ ♪ 119 00:04:44,235 --> 00:04:47,374 - This exact thing is how I came up with Whiny Baby. 120 00:04:47,441 --> 00:04:48,744 Like, I walked into a Whole Foods, 121 00:04:48,777 --> 00:04:50,515 and then I started scanning the wine aisle, 122 00:04:50,548 --> 00:04:52,083 looking for competitors, 123 00:04:52,150 --> 00:04:53,554 looking at different packaging. 124 00:04:53,620 --> 00:04:55,390 Couldn't find what I needed, 125 00:04:55,424 --> 00:04:56,626 realized there was a need for it, 126 00:04:56,693 --> 00:04:58,096 and then became obsessed. 127 00:04:58,129 --> 00:04:59,766 20% alcohol. 128 00:04:59,832 --> 00:05:01,937 So I think I'm gonna go the alcohol route. 129 00:05:02,004 --> 00:05:04,876 But my biggest focus right now is the packaging, 130 00:05:04,910 --> 00:05:08,349 because I think that what I want to do doesn't exist. 131 00:05:08,382 --> 00:05:10,354 I'm here doing a little bit of market research 132 00:05:10,421 --> 00:05:11,957 because I'm developing a new product. 133 00:05:11,990 --> 00:05:13,160 - OK. 134 00:05:13,226 --> 00:05:14,262 - So could I ask you a couple questions? 135 00:05:14,328 --> 00:05:15,397 - Sure. 136 00:05:15,464 --> 00:05:17,635 - Do you drink cocktails? - I do. 137 00:05:17,669 --> 00:05:19,506 - OK, and what kind of cocktails 138 00:05:19,572 --> 00:05:20,842 do you typically drink? 139 00:05:20,875 --> 00:05:21,877 - Sex on the Beach. 140 00:05:21,944 --> 00:05:25,050 - Oh, honey, I knew you were my kind of person! 141 00:05:25,083 --> 00:05:26,921 - I love a Sex on the Beach. - That's my favorite. 142 00:05:26,987 --> 00:05:31,429 - Could you see yourself buying a pre-batch cocktail 143 00:05:31,496 --> 00:05:33,801 that had a top that could reseal? 144 00:05:33,834 --> 00:05:37,508 So have a couple sips, reseal, slip it into that coat pocket. 145 00:05:37,542 --> 00:05:38,978 - I see where you're going with this. 146 00:05:39,045 --> 00:05:40,515 - OK. - I think I like it. 147 00:05:40,515 --> 00:05:41,717 - You like it? - Yeah. 148 00:05:41,784 --> 00:05:43,821 [both shrieking] 149 00:05:43,854 --> 00:05:45,090 - OK. 150 00:05:45,123 --> 00:05:47,027 - She's actually drinking in one of the aisles right now, 151 00:05:47,093 --> 00:05:48,397 I'm pretty sure. - [laughs] 152 00:05:48,397 --> 00:05:51,169 - It's definitely similar to building 153 00:05:51,202 --> 00:05:54,108 my own product line for Hot Drops. 154 00:05:54,175 --> 00:05:56,547 Take something out of nothing, create something 155 00:05:56,613 --> 00:05:59,085 that would appeal to a mass market, 156 00:05:59,118 --> 00:06:02,324 checks the box on cost of goods sold, price, taste. 157 00:06:02,391 --> 00:06:04,963 I want to check this section out real quick. 158 00:06:05,029 --> 00:06:06,198 I see a lot of value 159 00:06:06,265 --> 00:06:08,804 in the world of non-alcoholic drinks 160 00:06:08,871 --> 00:06:10,741 that could be passed off as alcoholic. 161 00:06:10,808 --> 00:06:12,912 So that's kind of where I'm leaning. 162 00:06:12,946 --> 00:06:14,683 Do you guys usually make your own breakfasts? 163 00:06:14,683 --> 00:06:15,952 Or do you stop somewhere? 164 00:06:15,985 --> 00:06:17,187 - I would probably take something in with me. 165 00:06:17,287 --> 00:06:18,256 - OK. 166 00:06:18,322 --> 00:06:19,593 With my pretzel company, 167 00:06:19,660 --> 00:06:22,464 like, a year ago, I was in this same exact stage, 168 00:06:22,497 --> 00:06:25,470 coming up with a complete product from nothing. 169 00:06:25,505 --> 00:06:27,742 My brain is always thinking of new ideas. 170 00:06:27,809 --> 00:06:29,746 So it's going to be breakfast that you can 171 00:06:29,846 --> 00:06:32,450 pop in the microwave and take to go with you. 172 00:06:32,518 --> 00:06:35,456 - Have you ever tried non-alcoholic cocktails? 173 00:06:37,261 --> 00:06:39,599 - I feel right at home because Global, 174 00:06:39,665 --> 00:06:42,270 the brand I brought to market, is sold in food stores 175 00:06:42,304 --> 00:06:43,874 all over the United States. 176 00:06:43,907 --> 00:06:46,947 It's interesting that most of these are in a can. 177 00:06:46,981 --> 00:06:51,757 The product I want to create is a non-alcoholic cocktail pack. 178 00:06:51,790 --> 00:06:53,393 - Get--get your own aisle. 179 00:06:53,459 --> 00:06:55,363 This is what I want to see. 180 00:06:55,397 --> 00:06:56,566 ♪ ♪ 181 00:06:56,633 --> 00:06:57,969 - In my company, Chin Dribblin', 182 00:06:58,003 --> 00:07:00,340 I am very much so, like, out of the box 183 00:07:00,374 --> 00:07:01,610 and very cheeky when it comes 184 00:07:01,677 --> 00:07:03,312 to the kinds of things that I do. 185 00:07:03,346 --> 00:07:06,352 So I'm making something healthy and good for your dog. 186 00:07:06,385 --> 00:07:07,755 Do you guys own pets? 187 00:07:07,822 --> 00:07:10,561 Have you ever bought them dog beer 188 00:07:10,628 --> 00:07:12,732 or dog wine, things like that? 189 00:07:17,608 --> 00:07:20,480 - Right. What if it was a celebrational thing, right? 190 00:07:20,514 --> 00:07:22,084 They go get neutered. 191 00:07:22,117 --> 00:07:24,021 [music winds down, stops] 192 00:07:25,792 --> 00:07:28,162 Where I do shine is with my creativity, 193 00:07:28,195 --> 00:07:31,035 so I just have to reel it in enough to where it's fun, 194 00:07:31,069 --> 00:07:34,408 interesting, and people say, holy [bleep], 195 00:07:34,442 --> 00:07:35,544 that's genius. 196 00:07:35,611 --> 00:07:36,747 [soft music] 197 00:07:36,780 --> 00:07:38,684 - With their market categories chosen, 198 00:07:38,717 --> 00:07:41,289 the semifinalists must now create and design 199 00:07:41,322 --> 00:07:42,592 their finished products. 200 00:07:42,626 --> 00:07:45,564 - Every man and woman for themselves. 201 00:07:45,564 --> 00:07:49,138 - Good morning, the Fab Five. 202 00:07:49,171 --> 00:07:50,642 - Whoo! 203 00:07:50,708 --> 00:07:52,745 - I hope you've all taken inspiration from where 204 00:07:52,778 --> 00:07:54,414 you were, first thing. 205 00:07:54,481 --> 00:07:57,154 - We put together this innovation hub for you 206 00:07:57,220 --> 00:07:59,291 to inspire your brands. 207 00:07:59,324 --> 00:08:04,970 You can explore packaging options, flavor combinations. 208 00:08:05,003 --> 00:08:08,209 - Innovate and create something unique. 209 00:08:08,242 --> 00:08:11,617 Because the next time you see Lisa and myself, 210 00:08:11,683 --> 00:08:15,290 you'll be pitching to get into the grand finale. 211 00:08:15,324 --> 00:08:16,760 This is it, guys. 212 00:08:16,793 --> 00:08:18,597 There's a lot at stake. 213 00:08:18,664 --> 00:08:19,766 Good luck. - Yes. 214 00:08:19,833 --> 00:08:21,035 - See you. - Thank you. 215 00:08:21,069 --> 00:08:23,641 - Take care, guys. 216 00:08:23,674 --> 00:08:28,116 Any new product has very little chance of standing out 217 00:08:28,183 --> 00:08:31,021 because everybody's fighting for those positions 218 00:08:31,122 --> 00:08:32,023 on those shelves. 219 00:08:32,124 --> 00:08:34,128 Space is tight. 220 00:08:34,195 --> 00:08:36,900 Very few brands break through. 221 00:08:36,967 --> 00:08:40,607 To compete, you've got to stand out from the crowd 222 00:08:40,674 --> 00:08:44,014 with something new, something super creative. 223 00:08:44,047 --> 00:08:49,057 And that product needs to be identified quickly. 224 00:08:49,091 --> 00:08:50,695 [dramatic music] 225 00:08:50,761 --> 00:08:52,131 - Deciding on the filling 226 00:08:52,197 --> 00:08:54,502 for his new breakfast item is Roman. 227 00:08:54,569 --> 00:08:56,974 - My product is gonna be a fluffy pancake. 228 00:08:57,041 --> 00:08:58,744 It's gonna have some great flavors in there 229 00:08:58,744 --> 00:09:00,179 with the cheese, sausage, and egg, 230 00:09:00,246 --> 00:09:02,017 and then just that hint of maple syrup. 231 00:09:02,117 --> 00:09:03,520 And it's just going to be something easy 232 00:09:03,587 --> 00:09:05,625 you can throw in the microwave. 233 00:09:05,658 --> 00:09:07,595 Its name is Happy Riser. 234 00:09:07,662 --> 00:09:10,500 It's a happy morning when you're eating one. 235 00:09:10,535 --> 00:09:13,173 ♪ ♪ 236 00:09:13,206 --> 00:09:14,474 - The product that I've settled on 237 00:09:14,542 --> 00:09:16,078 is a beverage that is good for you, 238 00:09:16,145 --> 00:09:18,383 but also that you can use as an alcohol replacement. 239 00:09:18,416 --> 00:09:19,519 That's pretty good. 240 00:09:19,586 --> 00:09:21,155 It's a prebiotic. 241 00:09:21,222 --> 00:09:22,825 It's supposed to be a better-for-you product. 242 00:09:22,892 --> 00:09:25,029 It utilizes an extract of maté 243 00:09:25,062 --> 00:09:28,202 as a part of the natural caffeine boost to create 244 00:09:28,202 --> 00:09:30,006 a "buzz," if you will, 245 00:09:30,039 --> 00:09:33,648 that is like a non-alcoholic buzz without the fuzz. 246 00:09:33,714 --> 00:09:36,218 You know what I mean? 247 00:09:36,285 --> 00:09:37,555 - Packaging innovation, 248 00:09:37,621 --> 00:09:38,791 I'm kind of learning in this competition, 249 00:09:38,791 --> 00:09:40,627 I think that's, like, my real passion. 250 00:09:40,661 --> 00:09:43,768 Growing up, my mom would buy these popsicles. 251 00:09:43,801 --> 00:09:45,203 So I had this vision of, 252 00:09:45,269 --> 00:09:47,542 what if the cocktails came like that? 253 00:09:47,608 --> 00:09:48,476 You rip off the top, 254 00:09:48,544 --> 00:09:50,648 and then you can just kind of reseal it. 255 00:09:50,681 --> 00:09:52,250 Why have people not thought of this? 256 00:09:52,317 --> 00:09:54,656 Imagine yourself this summer, at a festival, 257 00:09:54,722 --> 00:09:57,293 just mm-mm, mm-mm, mm. 258 00:09:57,327 --> 00:09:59,566 I think I just made a billion dollar brand. 259 00:09:59,632 --> 00:10:02,538 [suspenseful music] 260 00:10:02,605 --> 00:10:04,275 ♪ ♪ 261 00:10:04,308 --> 00:10:05,645 [indistinct chatter] 262 00:10:05,745 --> 00:10:09,686 - Oh-ho, OK, that is very potent. 263 00:10:09,719 --> 00:10:11,421 I'm doing a progressive 264 00:10:11,488 --> 00:10:13,827 non-alcoholic cocktail multipack 265 00:10:13,861 --> 00:10:16,065 representing a night out with your girlfriends. 266 00:10:16,132 --> 00:10:18,403 I'm going to showcase passion fruit, 267 00:10:18,436 --> 00:10:19,740 espresso martini, 268 00:10:19,806 --> 00:10:21,375 and a lychee kombucha. 269 00:10:21,409 --> 00:10:25,718 I'm calling these non-alcoholic cocktails instead of mocktails 270 00:10:25,751 --> 00:10:27,789 because I want to give that this is more special, 271 00:10:27,822 --> 00:10:30,594 like it was created by a mixologist. 272 00:10:30,627 --> 00:10:32,163 Oh, my God. 273 00:10:32,264 --> 00:10:33,332 That's delicious. 274 00:10:33,366 --> 00:10:34,502 ♪ ♪ 275 00:10:34,636 --> 00:10:37,575 I love looking at alcohol next to the raw meat for the dogs. 276 00:10:37,642 --> 00:10:39,011 [laughs] 277 00:10:39,078 --> 00:10:42,351 [light music] 278 00:10:42,417 --> 00:10:45,758 - Oh, God, what the hell is happening over here? 279 00:10:45,825 --> 00:10:47,595 - It's like a Wednesday. - Oh, my God. 280 00:10:47,661 --> 00:10:48,897 What is that, sardine? - Yeah. 281 00:10:48,964 --> 00:10:51,068 - What the [bleep] is this? - It's a duck neck. 282 00:10:51,135 --> 00:10:52,539 - Duck necks. 283 00:10:52,572 --> 00:10:55,343 Oh, my God, that is viciously potent. 284 00:10:55,409 --> 00:10:57,715 - It's a nutrient shot for dogs. 285 00:10:57,749 --> 00:11:01,121 But I'm marketing it as, like, a dog whiskey. 286 00:11:01,188 --> 00:11:03,894 There's wine for dogs, there's beer for dogs, 287 00:11:03,961 --> 00:11:06,332 but, like, where's the spirits for dogs? 288 00:11:06,399 --> 00:11:08,169 ♪ ♪ 289 00:11:08,236 --> 00:11:11,342 Mm, bone broth. 290 00:11:11,409 --> 00:11:12,712 [clock ticking] 291 00:11:12,779 --> 00:11:15,016 - With just under 30 hours left on the clock, 292 00:11:15,082 --> 00:11:17,855 the semifinalists must also design the packaging 293 00:11:17,955 --> 00:11:19,726 for their prototypes. 294 00:11:19,760 --> 00:11:22,297 - I want to add on there somewhere, 295 00:11:22,363 --> 00:11:23,934 "The Pancake Handshake." 296 00:11:24,034 --> 00:11:25,036 - [laughs] 297 00:11:25,103 --> 00:11:26,172 - Perfect. 298 00:11:26,172 --> 00:11:27,808 - I want it to be, like, a bigger, 299 00:11:27,875 --> 00:11:29,646 more popped out version of these. 300 00:11:29,746 --> 00:11:30,814 You know? 301 00:11:30,881 --> 00:11:33,920 Non-alcoholic, with a hyphen, vodka. 302 00:11:33,954 --> 00:11:35,089 Yeah, that's good. 303 00:11:35,156 --> 00:11:37,160 - Are you going to put the word "mocktail" on it anywhere? 304 00:11:37,226 --> 00:11:38,630 Like, is it going to be obvious? 305 00:11:38,663 --> 00:11:42,136 - I would put 0% ABV, and then mocktail. 306 00:11:42,170 --> 00:11:44,441 - Mm, it's really quite subtle. 307 00:11:44,474 --> 00:11:48,082 - Like, the whole point is for it to not be in your face. 308 00:11:48,148 --> 00:11:49,752 - Yay. 309 00:11:49,785 --> 00:11:51,221 This is my favorite thing I've designed 310 00:11:51,321 --> 00:11:53,492 this whole competition. 311 00:11:53,527 --> 00:11:55,530 - How are you doing over here? 312 00:11:55,564 --> 00:11:56,733 - We're doing. 313 00:11:56,767 --> 00:11:58,335 Getting it done. 314 00:11:58,369 --> 00:11:59,772 - Like, you don't have that much time, so-- 315 00:11:59,806 --> 00:12:01,409 - Yeah, get away. 316 00:12:01,442 --> 00:12:02,411 I'm doing pet food. 317 00:12:02,478 --> 00:12:03,914 It's different. 318 00:12:03,948 --> 00:12:06,219 And if it's executed properly, 319 00:12:06,252 --> 00:12:10,193 it could be very, very, very profitable. 320 00:12:10,226 --> 00:12:12,297 But it's a very short amount of time 321 00:12:12,330 --> 00:12:13,768 to do a large project like this. 322 00:12:13,834 --> 00:12:15,136 - What font do you want? 323 00:12:15,170 --> 00:12:16,639 Do you want-- 324 00:12:16,673 --> 00:12:17,975 - I don't know. 325 00:12:18,042 --> 00:12:19,813 I feel like it's not my best. 326 00:12:19,846 --> 00:12:22,017 What it comes down to is I care a lot. 327 00:12:22,050 --> 00:12:24,087 And I just-- I really want to win. 328 00:12:24,120 --> 00:12:25,958 Oh, my God. 329 00:12:26,025 --> 00:12:27,461 [voice breaking] I really wanted to show-- 330 00:12:27,494 --> 00:12:30,133 [scoffs] I'm always so freaking emotional in these. 331 00:12:30,200 --> 00:12:31,703 [bleep]. 332 00:12:31,736 --> 00:12:33,339 I wanted to show that I can do something 333 00:12:33,405 --> 00:12:34,875 completely different. 334 00:12:35,845 --> 00:12:36,813 - Mission accomplished. 335 00:12:36,847 --> 00:12:38,450 - All right, I'm out of here. 336 00:12:38,483 --> 00:12:39,585 - Thank you so much. 337 00:12:39,619 --> 00:12:42,558 [dramatic music] 338 00:12:42,592 --> 00:12:44,027 ♪ ♪ 339 00:12:47,500 --> 00:12:51,208 [dramatic music] 340 00:12:51,274 --> 00:12:53,947 - Just like another average Wednesday for us, right? 341 00:12:53,980 --> 00:12:55,818 - I tend to compare myself to others. 342 00:12:55,851 --> 00:12:57,588 But, like, I'm in a completely different realm 343 00:12:57,688 --> 00:12:58,656 with my product. 344 00:12:58,690 --> 00:13:02,197 It's innovative, and I'm excited about that. 345 00:13:02,264 --> 00:13:03,800 - This is amazing. 346 00:13:03,867 --> 00:13:05,403 - Another day, another palace. 347 00:13:05,436 --> 00:13:08,142 This is the last challenge before the finale. 348 00:13:08,209 --> 00:13:12,818 The $250,000 prize weighs on this product I created. 349 00:13:12,851 --> 00:13:14,454 So the pressure is on. 350 00:13:14,487 --> 00:13:15,590 - This makes me nervous. 351 00:13:15,624 --> 00:13:17,360 What's in here? 352 00:13:17,427 --> 00:13:21,369 - 1, 2, 3. 353 00:13:21,435 --> 00:13:22,571 - Yes! 354 00:13:22,638 --> 00:13:24,576 Oh, that's sick. 355 00:13:24,609 --> 00:13:25,577 - Oh, that's so sweet. 356 00:13:25,644 --> 00:13:26,580 - Oh, my God. 357 00:13:26,646 --> 00:13:28,717 - Oh! 358 00:13:28,750 --> 00:13:30,420 - Oh, my God, these are adorable. 359 00:13:30,486 --> 00:13:32,190 - These turned out better than I thought. 360 00:13:32,223 --> 00:13:33,026 - Me too. 361 00:13:33,059 --> 00:13:35,430 - I would 100% buy these. 362 00:13:35,531 --> 00:13:37,802 - I would probably eat one of these every morning. 363 00:13:37,868 --> 00:13:40,172 - OK, admit, this turned out pretty sick. 364 00:13:40,239 --> 00:13:43,446 I see mine, and I'm like, "This is awesome." 365 00:13:43,479 --> 00:13:45,316 So see? Resealable. 366 00:13:45,417 --> 00:13:47,187 But then I look around and, you know, 367 00:13:47,253 --> 00:13:50,695 everyone has created really cool, innovative brands. 368 00:13:50,761 --> 00:13:52,798 I want to eat yours so bad. 369 00:13:52,798 --> 00:13:54,903 I'm not sitting comfortably. 370 00:13:54,936 --> 00:13:56,305 I don't think anyone is. 371 00:13:56,338 --> 00:13:58,677 So is it, like, a special treat for your dog? 372 00:13:58,710 --> 00:14:00,012 - It can be a special treat. 373 00:14:00,113 --> 00:14:02,518 It can be added to their normal food. 374 00:14:02,551 --> 00:14:05,758 - The question is, is it gonna get you to the finale? 375 00:14:05,791 --> 00:14:07,160 - They both have pets. 376 00:14:07,194 --> 00:14:09,398 And they both care about 'em. 377 00:14:09,431 --> 00:14:10,568 - I like your strategy. 378 00:14:10,634 --> 00:14:13,305 - Are you guys nervous being in the same category at all? 379 00:14:13,372 --> 00:14:14,475 - No. Psh. 380 00:14:14,509 --> 00:14:15,944 Not at all. - Ooh. 381 00:14:16,011 --> 00:14:17,748 - The whole point of it is by using yerba maté, 382 00:14:17,782 --> 00:14:21,055 by having prebiotics and being an alcohol replacement, 383 00:14:21,122 --> 00:14:23,827 you apply to three different markets all in one. 384 00:14:23,861 --> 00:14:26,866 - This isn't just an alternative to alcohol. 385 00:14:26,933 --> 00:14:29,204 It's actually replicating the most popular 386 00:14:29,304 --> 00:14:31,041 alcoholic beverages so people that don't drink 387 00:14:31,108 --> 00:14:33,379 can still enjoy those flavors. 388 00:14:33,445 --> 00:14:34,883 - That's like the non-alcoholic Negronis 389 00:14:34,916 --> 00:14:37,187 you can buy or non-alcoholic gin and tonics. 390 00:14:37,220 --> 00:14:39,592 - So are you saying her product exists on the market? 391 00:14:39,659 --> 00:14:41,596 [dramatic music] 392 00:14:41,662 --> 00:14:42,799 - Yes. 393 00:14:42,832 --> 00:14:44,401 - Well, that's fine. 394 00:14:44,434 --> 00:14:46,438 - I think I'm the only one who created 395 00:14:46,472 --> 00:14:51,215 a totally innovative packaging style that doesn't exist. 396 00:14:51,248 --> 00:14:53,252 So that's kind of a different approach, I think. 397 00:14:53,319 --> 00:14:56,358 - Are you worried that they're gonna say 398 00:14:56,425 --> 00:15:00,133 that you went alcohol when your thing is alcohol, or no? 399 00:15:00,199 --> 00:15:01,736 - Alcohol is what I do. 400 00:15:01,770 --> 00:15:03,974 And if I went a different direction, 401 00:15:04,007 --> 00:15:05,977 that wouldn't be true to who I am as an entrepreneur. 402 00:15:06,044 --> 00:15:09,184 So, yeah, I'm not worried about that at all. 403 00:15:09,217 --> 00:15:10,955 May the best product win. 404 00:15:10,988 --> 00:15:12,491 Good luck. - Good luck. 405 00:15:12,558 --> 00:15:13,593 - Yeah. 406 00:15:13,660 --> 00:15:15,831 ♪ ♪ 407 00:15:15,864 --> 00:15:18,737 - Hell yeah, all right. 408 00:15:18,770 --> 00:15:20,473 - OK. 409 00:15:20,508 --> 00:15:22,277 This is fabulous. 410 00:15:22,343 --> 00:15:24,481 - With time counting down to their pitch, 411 00:15:24,515 --> 00:15:28,389 the entrepreneurs must film engaging social media promos 412 00:15:28,456 --> 00:15:32,363 that will propel their product and themselves into the final. 413 00:15:32,396 --> 00:15:34,502 - There's a lot of talent in this semi-final. 414 00:15:34,535 --> 00:15:36,438 I don't know who's gonna shine in this one. 415 00:15:36,506 --> 00:15:37,875 I really don't. 416 00:15:37,942 --> 00:15:40,013 - Let's pray that Sammy loves this. 417 00:15:40,079 --> 00:15:42,316 [suspenseful music] 418 00:15:42,316 --> 00:15:43,318 [dog whimpering] 419 00:15:43,352 --> 00:15:45,089 No, come back. 420 00:15:45,122 --> 00:15:48,329 - I want to know what you think of them all individually. 421 00:15:48,396 --> 00:15:49,264 What about Ali? 422 00:15:49,331 --> 00:15:53,472 - Ali's desperate to be successful. 423 00:15:53,540 --> 00:15:56,011 She has a burning desire like no other. 424 00:15:56,078 --> 00:15:58,282 - I want to see the fire in her belly 425 00:15:58,316 --> 00:16:00,320 that made her create that hot sauce 426 00:16:00,353 --> 00:16:02,524 that we saw at the pitch, when I desperately wanted her 427 00:16:02,558 --> 00:16:05,029 and she pissed me off because she went with you. 428 00:16:05,129 --> 00:16:06,799 Bet she's regretting that now. 429 00:16:06,866 --> 00:16:07,901 - No, she's not. 430 00:16:07,968 --> 00:16:09,138 - Bet she wished she was comfortable 431 00:16:09,171 --> 00:16:10,541 and cozy on my team. 432 00:16:10,574 --> 00:16:12,177 - No, she--what, sat next to Donut and you? 433 00:16:12,210 --> 00:16:13,613 No chance. She's happy. 434 00:16:13,680 --> 00:16:16,384 - A lot people would give their left nut to sit next to Donut. 435 00:16:16,451 --> 00:16:18,021 - Really? 436 00:16:18,055 --> 00:16:19,659 - Let's see what it looks like, actually. 437 00:16:19,726 --> 00:16:21,295 Oh, that's cool. 438 00:16:21,328 --> 00:16:23,432 - Andrew, as a front man on Team Ramsey, 439 00:16:23,499 --> 00:16:24,334 he's been brilliant. 440 00:16:24,400 --> 00:16:25,971 He's a hustler, relentless. 441 00:16:26,038 --> 00:16:28,677 And in business, it's all about pursuit. 442 00:16:28,710 --> 00:16:29,679 - He's good. 443 00:16:29,712 --> 00:16:30,947 He's calm, dependable. 444 00:16:30,981 --> 00:16:32,685 But I don't feel the passion. 445 00:16:32,718 --> 00:16:33,854 - The problem with Andrew 446 00:16:33,921 --> 00:16:36,860 is that he just sounds a little smug. 447 00:16:36,893 --> 00:16:38,196 - Done. 448 00:16:38,229 --> 00:16:40,634 Honestly, I just [bleep] think it's great. 449 00:16:40,701 --> 00:16:41,970 - And you want more empathy... 450 00:16:42,037 --> 00:16:43,640 - Exactly. - And more connectability. 451 00:16:43,707 --> 00:16:45,611 - Exactly, finally, we agree on something. 452 00:16:45,678 --> 00:16:47,113 - Yeah. [laughs] 453 00:16:47,180 --> 00:16:50,186 - I hope our line of non-alcoholic cocktails 454 00:16:50,220 --> 00:16:53,259 helps to make your life easier. 455 00:16:53,325 --> 00:16:55,964 - Erica, someone that steadies the ship. 456 00:16:55,997 --> 00:16:57,267 - I have a lot of respect for her, 457 00:16:57,300 --> 00:16:59,104 the fact that she is mother in business 458 00:16:59,137 --> 00:17:01,475 and she's built her product around that. 459 00:17:01,543 --> 00:17:04,615 I think she's not afraid to take chances. 460 00:17:04,649 --> 00:17:07,186 - Jeez, Louise, these are not easy to open. 461 00:17:07,220 --> 00:17:09,759 I'm not gonna say that on camera. 462 00:17:09,825 --> 00:17:11,729 - What do you think of Jess? 463 00:17:11,796 --> 00:17:15,003 I mean, she's been my shining star, really, hasn't she? 464 00:17:15,069 --> 00:17:16,706 - She is very knowledgeable. 465 00:17:16,740 --> 00:17:19,177 And she just oozes confidence. 466 00:17:19,210 --> 00:17:20,847 Very little fazes her. 467 00:17:20,914 --> 00:17:22,618 - She could fall down on the fact 468 00:17:22,685 --> 00:17:25,389 that she might turn it into the Jess Show, you know? 469 00:17:25,456 --> 00:17:28,296 Because it's not about her, it's about the product. 470 00:17:28,362 --> 00:17:31,134 - Are you sick of sticky fingers from spilling... 471 00:17:31,167 --> 00:17:32,838 Are you [bleep] kidding me? 472 00:17:32,871 --> 00:17:34,274 Or from having the-- 473 00:17:34,308 --> 00:17:36,545 I'm too loud for the damn mic. 474 00:17:37,615 --> 00:17:38,382 - What about Roman? 475 00:17:38,416 --> 00:17:41,155 I think he was underestimated 476 00:17:41,188 --> 00:17:42,591 because he was too young. 477 00:17:42,624 --> 00:17:44,227 He is 21. 478 00:17:44,261 --> 00:17:46,164 He's got, like, three food trucks. 479 00:17:46,198 --> 00:17:48,135 He's not afraid of hard work. 480 00:17:48,135 --> 00:17:50,841 - Happy Riser, the pancake handshake. 481 00:17:50,875 --> 00:17:54,782 - For me, Roman's trajectory has been incredibly consistent. 482 00:17:54,782 --> 00:17:57,755 And I think he's peaking at all the right times. 483 00:17:57,822 --> 00:17:59,324 - This is the defining moment. 484 00:17:59,391 --> 00:18:00,995 - He could literally [bleep] the bed 485 00:18:01,061 --> 00:18:02,631 or end up in the finale. 486 00:18:02,665 --> 00:18:03,800 - [bleep] the bed. 487 00:18:03,834 --> 00:18:05,871 That's such lovely terminology. 488 00:18:05,938 --> 00:18:07,742 - Well, there you go. There you go. 489 00:18:07,809 --> 00:18:10,313 [dramatic music] 490 00:18:10,346 --> 00:18:12,450 - With the social media promos finished, 491 00:18:12,450 --> 00:18:14,287 all that stands between the entrepreneurs 492 00:18:14,321 --> 00:18:18,095 and a place in the final is their pitch. 493 00:18:18,162 --> 00:18:19,632 ♪ ♪ 494 00:18:19,666 --> 00:18:20,601 - So here we are. 495 00:18:20,734 --> 00:18:22,069 They've got three minutes to really impress us. 496 00:18:22,103 --> 00:18:23,707 - Have you ever impressed anybody 497 00:18:23,740 --> 00:18:26,712 in three minutes, Ramsay? 498 00:18:26,746 --> 00:18:30,152 - I'm just pretending this is Lisa and this is Gordon. 499 00:18:30,219 --> 00:18:32,591 Gordon, Lisa, let's start ripping, 500 00:18:32,624 --> 00:18:36,498 shaking, sipping, and saving today with Sip Strips. 501 00:18:36,532 --> 00:18:37,367 Thank you. 502 00:18:37,467 --> 00:18:39,037 - Nice. - Threatened? 503 00:18:39,070 --> 00:18:40,306 - Nope. 504 00:18:40,406 --> 00:18:42,210 - Jess is first to present, 505 00:18:42,277 --> 00:18:45,517 sticking to the market she knows best, alcohol. 506 00:18:45,584 --> 00:18:49,224 - This will be a true test for them, the delivery. 507 00:18:49,290 --> 00:18:51,061 How polished are they? 508 00:18:51,094 --> 00:18:52,496 What are they like under pressure? 509 00:18:52,496 --> 00:18:54,301 There's that moment, 30 seconds before, 510 00:18:54,368 --> 00:18:57,407 when you're absolutely sweating it. 511 00:18:57,440 --> 00:19:01,616 And then you walk out, breathe, hold the room, 512 00:19:01,683 --> 00:19:04,354 and present your product like no other. 513 00:19:04,421 --> 00:19:06,158 - Hello. - Hello. 514 00:19:06,225 --> 00:19:09,197 We love an entrance around here. 515 00:19:09,264 --> 00:19:10,634 [chuckles] 516 00:19:10,667 --> 00:19:13,639 I don't know how a human can get even more nervous. 517 00:19:13,706 --> 00:19:18,850 Go ahead and open up your-- your Wis Scrit--Sip Strips. 518 00:19:18,917 --> 00:19:21,221 I'm confident in my product. 519 00:19:21,288 --> 00:19:22,958 And now I just gotta do the pitch. 520 00:19:23,025 --> 00:19:26,866 ♪ ♪ 521 00:19:26,899 --> 00:19:29,838 - Really [bleep] [bleep]. 522 00:19:29,905 --> 00:19:31,776 [bleep]. 523 00:19:35,884 --> 00:19:37,988 [suspenseful music] 524 00:19:38,088 --> 00:19:39,591 - Gordon, down in one. 525 00:19:39,591 --> 00:19:45,103 ♪ ♪ 526 00:19:45,136 --> 00:19:46,271 - [coughs] 527 00:19:46,338 --> 00:19:48,509 - The flavor profile is so strong, 528 00:19:48,576 --> 00:19:50,245 I'm just gonna pour this in here. 529 00:19:50,279 --> 00:19:52,584 Otherwise, I'm going to be wasted. 530 00:19:52,617 --> 00:19:53,520 - Yeah. 531 00:19:53,587 --> 00:19:55,323 - This challenge is so vastly different 532 00:19:55,389 --> 00:19:56,592 to the other challenges. 533 00:19:56,659 --> 00:19:58,396 It's about working individually. 534 00:19:58,429 --> 00:20:01,903 That $250,000 is right round the corner. 535 00:20:01,969 --> 00:20:03,272 There are no excuses. 536 00:20:03,372 --> 00:20:05,511 There's no blame to be put on anybody. 537 00:20:05,544 --> 00:20:08,984 It's all about them and the choices they've made. 538 00:20:09,051 --> 00:20:10,754 - It's all yours. 539 00:20:10,788 --> 00:20:15,530 - Gordon, Lisa, I'm excited to share with you Sip Strips. 540 00:20:15,597 --> 00:20:20,139 So we've all faced the need for a more practical cocktail 541 00:20:20,172 --> 00:20:22,410 at some point in our life. 542 00:20:22,477 --> 00:20:24,982 But imagine if there was a way to sip, 543 00:20:25,049 --> 00:20:29,759 and then reseal and save, simply slipping your cocktail 544 00:20:29,825 --> 00:20:31,294 back into your purse. 545 00:20:31,327 --> 00:20:32,698 We're selling an eight-pack 546 00:20:32,731 --> 00:20:36,639 at a suggested retail price of $34.99. 547 00:20:36,705 --> 00:20:40,045 So let's start ripping, shaking, sipping, and saving 548 00:20:40,079 --> 00:20:42,584 with Strip-- Sip Strips together. 549 00:20:42,651 --> 00:20:43,920 Would you like to see the social media video? 550 00:20:43,954 --> 00:20:44,989 - Please, yes. 551 00:20:45,022 --> 00:20:46,926 - OK, let's give it a whirl. 552 00:20:46,959 --> 00:20:50,299 Are you sick of sticky fingers from spilling drinks 553 00:20:50,333 --> 00:20:51,502 in crowded rooms 554 00:20:51,536 --> 00:20:54,174 or from having to ask your friends to hold your drink 555 00:20:54,241 --> 00:20:56,110 while you go use the restroom? 556 00:20:56,211 --> 00:20:58,316 That's why I invented Sip Strips, 557 00:20:58,349 --> 00:21:00,219 the ultimate cocktail-to-go that you 558 00:21:00,285 --> 00:21:02,390 simply sip, reseal, 559 00:21:02,457 --> 00:21:05,029 and slip back into your pocket or purse. 560 00:21:05,062 --> 00:21:10,941 For $39.99, you can stop trippin' and start sippin'. 561 00:21:10,974 --> 00:21:12,076 - Yeah. 562 00:21:12,109 --> 00:21:14,715 How convenient is it, Jess, out with your friends 563 00:21:14,748 --> 00:21:18,623 and you move around one of these? 564 00:21:18,690 --> 00:21:20,827 'Cause where do you put it once you've sipped it? 565 00:21:20,894 --> 00:21:21,963 Where's it going? 566 00:21:21,996 --> 00:21:23,198 - When you do reseal it, 567 00:21:23,231 --> 00:21:24,367 it's actually kind of nice. 568 00:21:24,467 --> 00:21:25,971 'Cause the more you drink, it rolls up. 569 00:21:26,004 --> 00:21:27,240 - But it's a bit flaccid. 570 00:21:27,307 --> 00:21:28,610 It's a bit weird to walk around and then-- 571 00:21:28,643 --> 00:21:30,580 - Did you just say flaccid? 572 00:21:30,647 --> 00:21:31,983 [laughs] 573 00:21:32,049 --> 00:21:33,653 - It is a little--yeah. 574 00:21:33,720 --> 00:21:36,625 - It doesn't feel as elegant as your presentation. 575 00:21:36,659 --> 00:21:38,630 - I definitely agree with you on that. 576 00:21:38,663 --> 00:21:41,301 Going into a bar and drinking out of a nice glass 577 00:21:41,368 --> 00:21:42,638 is part of the experience. 578 00:21:42,705 --> 00:21:45,342 - And to be honest with you, the perfect scenario 579 00:21:45,376 --> 00:21:47,380 is you throw some ice cubes in. 580 00:21:47,380 --> 00:21:48,415 - Hold on a minute. 581 00:21:48,482 --> 00:21:49,786 You open up the seal 582 00:21:49,852 --> 00:21:52,356 and you stick ice cubes inside the pouch? 583 00:21:52,423 --> 00:21:54,360 No, Jess. 584 00:21:54,427 --> 00:21:56,799 - I like some of it, the premise of it. 585 00:21:56,866 --> 00:22:00,372 What makes them really stand out from the market? 586 00:22:00,406 --> 00:22:01,709 ♪ ♪ 587 00:22:01,776 --> 00:22:03,245 I think it needs a lot of work. 588 00:22:03,311 --> 00:22:04,748 - Ugh, God. 589 00:22:04,815 --> 00:22:07,554 The flavor's there. It's just messy. 590 00:22:07,588 --> 00:22:09,558 I want you to think about how do you make it 591 00:22:09,591 --> 00:22:11,127 a little bit more discreet. 592 00:22:11,194 --> 00:22:12,430 - Absolutely. - Thank you, Jess. 593 00:22:12,464 --> 00:22:13,599 - Thank you, Jess. 594 00:22:13,666 --> 00:22:15,136 - Thank you so much for your time. 595 00:22:15,203 --> 00:22:17,541 ♪ ♪ 596 00:22:17,574 --> 00:22:20,947 - I don't want to see this in my cocktail bar. 597 00:22:24,221 --> 00:22:27,059 - [sighs] 598 00:22:27,126 --> 00:22:29,163 I need a second. 599 00:22:29,230 --> 00:22:30,534 - It's a cool idea. 600 00:22:30,567 --> 00:22:32,538 But honestly, last time I saw a bag like that 601 00:22:32,604 --> 00:22:34,340 was my granddad's colostomy bag. 602 00:22:34,407 --> 00:22:36,278 - [laughs] 603 00:22:36,345 --> 00:22:38,448 [dramatic music] 604 00:22:38,516 --> 00:22:39,819 - Next, with an on-the-go product 605 00:22:39,852 --> 00:22:42,489 for the breakfast market is Roman. 606 00:22:43,727 --> 00:22:44,895 - Hey, how you guys doing? 607 00:22:44,928 --> 00:22:47,166 - The floor's all yours. 608 00:22:47,233 --> 00:22:48,937 - [sighs] 609 00:22:48,970 --> 00:22:51,475 Imagine a world where breakfast is 610 00:22:51,543 --> 00:22:53,813 not just the most important part of the day, 611 00:22:53,880 --> 00:22:55,182 but the happiest. 612 00:22:55,249 --> 00:22:58,321 Introducing Happy Risers, 613 00:22:58,355 --> 00:23:02,096 the ultimate grab-and-go breakfast solution. 614 00:23:02,196 --> 00:23:03,332 - Happy what? Sorry? 615 00:23:03,399 --> 00:23:05,035 - Happy Risers. 616 00:23:05,069 --> 00:23:06,338 - Like an early morning rise? 617 00:23:06,405 --> 00:23:08,642 - Yep, like the-- 'cause the pancakes, 618 00:23:08,709 --> 00:23:11,347 they rise up and they make you happy. 619 00:23:11,381 --> 00:23:12,450 - Right. 620 00:23:12,483 --> 00:23:14,454 - [laughs] 621 00:23:14,487 --> 00:23:17,761 - Happy Risers are a handheld, fluffy pancake 622 00:23:17,794 --> 00:23:19,497 that are infused with maple syrup 623 00:23:19,565 --> 00:23:22,436 and stuffed with savory sausage, egg, and cheese. 624 00:23:22,469 --> 00:23:24,709 They're the perfect on-the-go breakfast snack 625 00:23:24,742 --> 00:23:26,244 to grab for busy college students 626 00:23:26,311 --> 00:23:28,750 just like myself one year ago. 627 00:23:28,817 --> 00:23:30,721 We're the only stuffed pancake 628 00:23:30,754 --> 00:23:33,592 with savory sausage, egg, and cheese. 629 00:23:33,626 --> 00:23:35,630 So our landed cost of a four-pack 630 00:23:35,664 --> 00:23:38,168 of our Happy Risers is $2.16. 631 00:23:38,235 --> 00:23:43,513 And our suggested retail price is between $6.99 and $7.99. 632 00:23:43,580 --> 00:23:46,485 So here is my video. 633 00:23:46,519 --> 00:23:49,357 [alarm clock beeping] 634 00:23:49,391 --> 00:23:52,396 [upbeat music] 635 00:23:52,430 --> 00:23:59,578 ♪ ♪ 636 00:24:05,456 --> 00:24:08,428 Happy Riser, the pancake handshake. 637 00:24:08,529 --> 00:24:10,366 - [laughs] 638 00:24:10,433 --> 00:24:12,904 What was that? 639 00:24:12,971 --> 00:24:14,174 What did you say there at the end? 640 00:24:14,240 --> 00:24:15,643 - The pancake handshake, 641 00:24:15,677 --> 00:24:18,248 because it is a handshake of two pancakes with the... 642 00:24:18,281 --> 00:24:19,785 - Yes. No, I get that. I get that. 643 00:24:19,818 --> 00:24:22,122 - Syrup, sausage, egg, and cheese in the middle. 644 00:24:22,189 --> 00:24:23,759 - OK. - OK. 645 00:24:23,793 --> 00:24:26,264 - So I'm gonna turn on this microwave real quick. 646 00:24:26,297 --> 00:24:27,433 - Sure. 647 00:24:27,467 --> 00:24:28,970 [light music] 648 00:24:29,037 --> 00:24:30,506 [microwave dings] 649 00:24:30,540 --> 00:24:32,777 ♪ ♪ 650 00:24:32,877 --> 00:24:34,413 Thanks, Roman. - You're welcome. 651 00:24:34,447 --> 00:24:35,517 - Thank you. - There you go. 652 00:24:35,584 --> 00:24:36,719 Enjoy. - Thanks. 653 00:24:36,785 --> 00:24:38,321 - OK. 654 00:24:38,355 --> 00:24:41,261 [quirky music] 655 00:24:41,328 --> 00:24:42,964 ♪ ♪ 656 00:24:42,998 --> 00:24:44,969 - Visually, it looks a little bit strange. 657 00:24:45,002 --> 00:24:47,774 If you actually bite into it, it actually tastes decent. 658 00:24:47,841 --> 00:24:49,377 - Thank you. - How is this gonna stand out 659 00:24:49,411 --> 00:24:53,118 in an already congested market? 660 00:24:53,151 --> 00:24:54,386 - Um... 661 00:24:54,420 --> 00:24:55,824 - It's a tough one to break into. 662 00:24:55,824 --> 00:24:57,727 And as you know, there are some very serious 663 00:24:57,794 --> 00:24:59,931 heavy conglomerates out there that are already doing it. 664 00:24:59,998 --> 00:25:01,001 - Mm-hmm. 665 00:25:01,067 --> 00:25:03,138 - But this is a lot higher spec, right? 666 00:25:03,205 --> 00:25:04,341 - Yes. - Yeah. 667 00:25:04,407 --> 00:25:05,342 Definitely needs some work, 668 00:25:05,408 --> 00:25:06,712 but I like the effort, for sure. 669 00:25:06,779 --> 00:25:08,181 - Thank you. - Thanks, Roman. 670 00:25:08,214 --> 00:25:09,551 - Thank you. - Thank you. 671 00:25:09,551 --> 00:25:11,656 - Thanks, Roman. 672 00:25:11,689 --> 00:25:13,560 He doesn't disappoint. 673 00:25:13,626 --> 00:25:15,429 - At first, I was a little bit nervous. 674 00:25:15,463 --> 00:25:17,299 But honestly, second bite in, 675 00:25:17,333 --> 00:25:18,334 it actually tasted pretty decent. 676 00:25:18,368 --> 00:25:19,437 - Yeah, exactly. 677 00:25:19,505 --> 00:25:20,907 - He's got to change the name. 678 00:25:21,007 --> 00:25:21,910 Happy Risers-- 679 00:25:21,976 --> 00:25:24,948 - I don't think it even crossed his mind. 680 00:25:25,015 --> 00:25:26,885 - Oh, [bleep]. 681 00:25:26,952 --> 00:25:29,257 - [laughs] 682 00:25:29,324 --> 00:25:32,798 - Ali is next with her foray into the pet food market. 683 00:25:32,864 --> 00:25:35,269 - I need to nail this to get through to the finale. 684 00:25:35,336 --> 00:25:37,708 But if I go out taking a risk, 685 00:25:37,741 --> 00:25:39,712 then that's all I can ask for myself. 686 00:25:39,745 --> 00:25:41,615 - OK, it's all yours. 687 00:25:41,649 --> 00:25:45,456 - Woofskey Shots are nutrient shots for dogs. 688 00:25:45,489 --> 00:25:47,359 There's four flavors, as you see. 689 00:25:47,393 --> 00:25:49,497 The Smoky Bacon is my favorite. 690 00:25:49,532 --> 00:25:50,968 - You're not going to try it. 691 00:25:51,034 --> 00:25:52,070 - I am. 692 00:25:52,170 --> 00:25:54,340 - It's for dogs. 693 00:25:54,373 --> 00:25:55,342 - You can try it now. 694 00:25:55,376 --> 00:25:56,979 Sure, it is--yeah. 695 00:25:57,080 --> 00:26:00,720 [dramatic music] 696 00:26:00,754 --> 00:26:03,993 - Are you serious? 697 00:26:04,027 --> 00:26:05,128 Come on. 698 00:26:05,162 --> 00:26:10,840 ♪ ♪ 699 00:26:14,280 --> 00:26:17,520 [dramatic music] 700 00:26:17,587 --> 00:26:19,190 - [sighs] 701 00:26:19,290 --> 00:26:21,762 - The entrepreneurs have started their pitches, 702 00:26:21,829 --> 00:26:26,672 and having her nutrition shot for dogs taste tested is Ali. 703 00:26:26,706 --> 00:26:28,408 - Interesting. 704 00:26:28,475 --> 00:26:29,911 Hmm. 705 00:26:29,978 --> 00:26:32,216 - You guys are both pet owners, right? 706 00:26:32,282 --> 00:26:33,920 - Oh, yes, very much so. 707 00:26:33,987 --> 00:26:35,356 - Wouldn't you say that the worst thing 708 00:26:35,422 --> 00:26:39,164 about owning a pet is they don't normally outlive us? 709 00:26:39,230 --> 00:26:40,332 - Ooh. 710 00:26:40,399 --> 00:26:42,537 [quirky music] 711 00:26:42,570 --> 00:26:44,608 Well, it's a bit sad. - A bit. 712 00:26:44,641 --> 00:26:47,179 But what if you could give them a nutrient shot 713 00:26:47,213 --> 00:26:51,823 that could help them for the little time that they have? 714 00:26:51,856 --> 00:26:53,793 - On their deathbed? 715 00:26:53,826 --> 00:26:55,396 - While they're alive. - OK, right. 716 00:26:55,463 --> 00:26:56,565 - Yes. - Gotcha. 717 00:26:56,598 --> 00:26:59,237 - Because we can't out-love our pets 718 00:26:59,270 --> 00:27:00,405 the way they love us. 719 00:27:00,506 --> 00:27:04,247 But we can try with Woofskey Shots. 720 00:27:04,313 --> 00:27:07,820 Woofskey Shots are nutrient shots for dogs, 721 00:27:07,887 --> 00:27:10,861 but "branded" like a whiskey shot. 722 00:27:10,927 --> 00:27:13,967 All of the fun of whiskey, but none of the harm 723 00:27:14,034 --> 00:27:16,538 and provides nutrients all in one go. 724 00:27:16,572 --> 00:27:19,444 Let me show you your social media campaign. 725 00:27:19,477 --> 00:27:21,114 - Please. 726 00:27:21,148 --> 00:27:23,552 - The worst thing about dogs is they can't outlive us. 727 00:27:23,619 --> 00:27:25,557 Give them the nutrients they need 728 00:27:25,590 --> 00:27:27,459 to make as many memories as possible 729 00:27:27,527 --> 00:27:29,297 before their time is up. 730 00:27:29,364 --> 00:27:30,734 Woofskey Shots, 731 00:27:30,801 --> 00:27:32,705 a nutrient-rich bone broth shot 732 00:27:32,738 --> 00:27:34,575 packed with collagen and omega-3s. 733 00:27:34,642 --> 00:27:36,845 Return their love with Woofskey Shots, 734 00:27:36,879 --> 00:27:40,987 designed with your pet's livelihood in mind. 735 00:27:41,021 --> 00:27:42,991 - Um, first of all, Ali, I think it's obvious 736 00:27:43,024 --> 00:27:44,628 tonight you've come out of your comfort zone. 737 00:27:44,695 --> 00:27:46,364 I didn't expect this, if I'm honest. 738 00:27:46,465 --> 00:27:47,567 How would this sit 739 00:27:47,634 --> 00:27:49,103 in the average household in the U.S.? 740 00:27:49,170 --> 00:27:51,474 - Actually, great, because it's very low calorie. 741 00:27:51,508 --> 00:27:53,913 There's tons and tons of health benefits in this product. 742 00:27:53,980 --> 00:27:56,719 Bone broth, turmeric, omega-3s-- 743 00:27:56,786 --> 00:27:58,488 the benefits are widely known. 744 00:27:58,522 --> 00:28:01,261 It's $0.18 a unit for that. 745 00:28:01,294 --> 00:28:03,465 But let's say we mark it up to $2.50, right? 746 00:28:03,533 --> 00:28:06,304 That's $2.32 back in your pocket. 747 00:28:06,370 --> 00:28:11,815 That is a 1,288% markup and a 93% margin. 748 00:28:11,882 --> 00:28:13,252 - Why do you have to go so high, though? 749 00:28:13,318 --> 00:28:14,621 - You don't. 750 00:28:14,688 --> 00:28:16,424 But it's a health food for dogs, so, you know, 751 00:28:16,457 --> 00:28:18,929 people will pay for it, especially in an eight-pack. 752 00:28:18,963 --> 00:28:21,267 - When you're thinking of gifting for animals, 753 00:28:21,334 --> 00:28:22,637 it would be a perfect set. 754 00:28:22,670 --> 00:28:23,873 - I like this very much. - Thank you. 755 00:28:23,906 --> 00:28:25,442 - I think it's a great idea. 756 00:28:25,510 --> 00:28:26,377 - Thank you so much. 757 00:28:26,478 --> 00:28:28,281 - Ali, thank you. 758 00:28:28,381 --> 00:28:30,185 - Adventurous. - Very. 759 00:28:30,252 --> 00:28:31,889 Not a big fan of the packaging. It just looks like-- 760 00:28:31,955 --> 00:28:33,191 - No, it does look a little pharmaceutical. 761 00:28:33,258 --> 00:28:34,528 I understand what she's trying to do. 762 00:28:34,595 --> 00:28:35,463 - Mm-hmm. 763 00:28:35,564 --> 00:28:38,670 - It could be a lot more friendly, for sure. 764 00:28:38,737 --> 00:28:40,907 [dramatic music] 765 00:28:41,007 --> 00:28:46,284 - Presenting her non-alcoholic beverage multipack is Erica. 766 00:28:46,350 --> 00:28:48,656 - Hi. 767 00:28:48,722 --> 00:28:50,660 - Thank you. 768 00:28:50,727 --> 00:28:54,166 - Picture girls' night out, date night 769 00:28:54,200 --> 00:28:58,074 with your spouse or partner, family reunions. 770 00:28:58,141 --> 00:29:02,016 All of these occasions always include alcohol. 771 00:29:02,049 --> 00:29:06,692 So I'm launching a line of artisan non-alcoholic cocktails 772 00:29:06,725 --> 00:29:08,161 called Eezi. 773 00:29:08,228 --> 00:29:10,265 The difference here that I really want to clarify 774 00:29:10,332 --> 00:29:12,737 is that we're sold in three-packs. 775 00:29:12,770 --> 00:29:16,678 This pack is meant to replicate the progression 776 00:29:16,712 --> 00:29:18,381 of an evening out. 777 00:29:18,414 --> 00:29:21,221 So today, I brought you Girls' Night Out, 778 00:29:21,254 --> 00:29:24,694 which starts with a lychee kombucha, 779 00:29:24,728 --> 00:29:26,397 followed by the passion fruit, 780 00:29:26,464 --> 00:29:30,171 and then a post-dinner chocolate espresso martini. 781 00:29:30,205 --> 00:29:32,143 - Shall we watch your social? 782 00:29:32,176 --> 00:29:33,546 - Oh, yes. 783 00:29:33,579 --> 00:29:35,415 Hi, I'm Erica Bethe Levin. 784 00:29:35,482 --> 00:29:37,854 And I am the founder of Eezi. 785 00:29:37,920 --> 00:29:41,729 And I created Eezi as a busy mom and founder 786 00:29:41,762 --> 00:29:46,071 to make my life a little bit easier. 787 00:29:46,104 --> 00:29:48,943 I have been relying on my 5:00 PM cocktail 788 00:29:48,976 --> 00:29:52,015 to relax for far too long. 789 00:29:53,117 --> 00:29:56,157 - I hope our line of non-alcoholic cocktails 790 00:29:56,190 --> 00:30:01,334 make your life a little bit easier, as it has mine. 791 00:30:01,367 --> 00:30:03,573 Cheers. 792 00:30:03,606 --> 00:30:05,242 - It was a little long. 793 00:30:05,275 --> 00:30:09,483 It should be able to grab you 30 seconds, maximum. 794 00:30:09,517 --> 00:30:13,993 I like the colors and the branding, for sure. 795 00:30:14,027 --> 00:30:15,129 What do you think? 796 00:30:15,129 --> 00:30:17,099 - It's fragrant, but it is very sweet. 797 00:30:17,132 --> 00:30:20,238 What do you think the average calorie in each can would be? 798 00:30:20,305 --> 00:30:25,449 - I--maybe 150. 799 00:30:25,482 --> 00:30:26,484 - 250. 800 00:30:26,586 --> 00:30:28,255 - 250, you think? 801 00:30:28,322 --> 00:30:31,996 - Yeah, sugar, fiber, nonalcoholic vodka. 802 00:30:32,029 --> 00:30:33,465 Give me an insight to the figures. 803 00:30:33,532 --> 00:30:34,668 - These are small batch, 804 00:30:34,702 --> 00:30:36,303 so that's obviously very expensive. 805 00:30:36,337 --> 00:30:38,776 So we're looking at $1.98 a can. 806 00:30:38,842 --> 00:30:40,145 - Which is high, right? 807 00:30:40,178 --> 00:30:43,084 - I run a premium product company myself. 808 00:30:43,151 --> 00:30:45,188 That's about where I see our costs. 809 00:30:45,221 --> 00:30:47,326 And I'm able to price this a lot higher. 810 00:30:47,359 --> 00:30:50,666 - There's a lot of cocktails like this in the market. 811 00:30:50,733 --> 00:30:51,903 - Mm-hmm. 812 00:30:51,936 --> 00:30:53,973 - How do you stand out from the crowd? 813 00:30:54,039 --> 00:30:55,810 - We're sold in three-packs. 814 00:30:55,877 --> 00:30:57,346 - To establish confidence in the market, 815 00:30:57,413 --> 00:31:01,087 would you not just sell one single item first? 816 00:31:01,120 --> 00:31:04,695 - We chose-- I chose a three-pack. 817 00:31:04,761 --> 00:31:07,032 - Wow. 818 00:31:07,066 --> 00:31:09,537 Erica, thank you. - Thank you for your time. 819 00:31:09,571 --> 00:31:14,614 ♪ ♪ 820 00:31:14,681 --> 00:31:16,952 - Why is she so hell bent on selling three of something 821 00:31:17,019 --> 00:31:18,622 as opposed to just one? - I don't know. 822 00:31:18,689 --> 00:31:21,160 - Does she have any idea how congested those shelves are? 823 00:31:21,227 --> 00:31:22,564 - Something weird happened in there. 824 00:31:22,631 --> 00:31:23,699 Like, I'm sweating. 825 00:31:23,766 --> 00:31:25,937 And my, like, head is pounding. 826 00:31:25,971 --> 00:31:27,205 Like, I could barely get through it. 827 00:31:27,239 --> 00:31:28,609 I just need to sit down for a second. 828 00:31:28,642 --> 00:31:31,113 - Such an assumption to think that people would 829 00:31:31,180 --> 00:31:33,318 drink three of those in one night. 830 00:31:33,385 --> 00:31:34,988 ♪ ♪ 831 00:31:35,055 --> 00:31:36,190 - I'm shaking. 832 00:31:36,223 --> 00:31:38,227 Like, something's wrong. 833 00:31:38,294 --> 00:31:39,865 - My head is pounding and I'm, like, shaking. 834 00:31:39,898 --> 00:31:42,002 And I'm sweating my ass off. 835 00:31:42,069 --> 00:31:43,539 I feel like I'm going to pass out. 836 00:31:43,572 --> 00:31:46,110 Honestly, I'm getting a little nervous. 837 00:31:52,657 --> 00:31:56,732 [suspenseful music] 838 00:31:56,798 --> 00:31:57,968 - My hands are shaking. 839 00:31:58,034 --> 00:32:01,608 And my head is pounding. 840 00:32:01,675 --> 00:32:02,710 - Just--just chill. 841 00:32:02,777 --> 00:32:04,581 Try and rest. 842 00:32:04,614 --> 00:32:06,217 Can we go somewhere quiet? 843 00:32:06,317 --> 00:32:07,219 Please. 844 00:32:07,286 --> 00:32:10,158 - Yeah. Just come on with me. 845 00:32:10,191 --> 00:32:11,394 - Are you worried about me? 846 00:32:11,461 --> 00:32:13,231 - Yeah, I'm gonna get you somewhere quiet. 847 00:32:13,298 --> 00:32:15,035 ♪ ♪ 848 00:32:15,068 --> 00:32:18,241 - Last to pitch is Andrew, with his attempt to 849 00:32:18,308 --> 00:32:21,615 break into the non-alcoholic beverage market. 850 00:32:21,681 --> 00:32:23,117 - All right. 851 00:32:23,151 --> 00:32:26,725 I'm very excited for you both to try this. 852 00:32:26,758 --> 00:32:27,727 - Thank you. 853 00:32:27,761 --> 00:32:30,131 - Thank you. - Yeah. 854 00:32:30,165 --> 00:32:32,771 Because it would be wrong for me not to join you, 855 00:32:32,804 --> 00:32:36,010 I think I'll too have some. 856 00:32:36,077 --> 00:32:37,814 This is a beautiful place. 857 00:32:37,848 --> 00:32:40,152 ♪ ♪ 858 00:32:40,218 --> 00:32:43,692 It's a perfect place to enjoy a beverage. 859 00:32:43,726 --> 00:32:45,295 ♪ ♪ 860 00:32:45,328 --> 00:32:46,999 - In your own time, Andrew. 861 00:32:47,032 --> 00:32:48,234 - What? 862 00:32:48,301 --> 00:32:51,374 - In your own time. - Yes. 863 00:32:51,441 --> 00:32:52,711 OK. 864 00:32:52,811 --> 00:32:56,017 So it's with great excitement that I present to you Mocksy. 865 00:32:56,050 --> 00:32:58,454 In a world where decisions define us, 866 00:32:58,522 --> 00:33:01,260 Mocksy isn't just a cocktail, it's not a mocktail, 867 00:33:01,293 --> 00:33:03,064 and it's not a beverage. 868 00:33:03,098 --> 00:33:04,400 It's a lifestyle. 869 00:33:04,466 --> 00:33:06,037 - Lifestyle. 870 00:33:06,070 --> 00:33:07,172 - Our appeal is broad. 871 00:33:07,239 --> 00:33:08,576 We're targeting everyone-- 872 00:33:08,609 --> 00:33:11,380 the consumer who prefers products that are 873 00:33:11,480 --> 00:33:14,721 organic, plant-based, sugar-free, low to no calorie, 874 00:33:14,754 --> 00:33:17,493 potentially some prebiotics, maybe some yerba maté. 875 00:33:17,527 --> 00:33:19,229 Now, Mocksy is designed for versatility. 876 00:33:19,329 --> 00:33:21,066 Whether you are golfing in the morning 877 00:33:21,133 --> 00:33:22,971 or whether you're enjoying a night out with friends, 878 00:33:23,037 --> 00:33:24,541 it's the perfect companion. 879 00:33:24,574 --> 00:33:28,014 Now, in terms of profitability, the cost of production 880 00:33:28,047 --> 00:33:29,216 is $0.65. 881 00:33:29,283 --> 00:33:31,187 We would target a unit cost of $2.50 882 00:33:31,220 --> 00:33:33,191 per unit for sale on retail. 883 00:33:33,225 --> 00:33:35,262 That puts us at a 400% markup. 884 00:33:35,328 --> 00:33:39,838 - That seems a little bit inflated, 400% markup. 885 00:33:39,938 --> 00:33:41,775 Would you tee up the video, please? 886 00:33:41,842 --> 00:33:43,344 - Yeah, please. 887 00:33:43,378 --> 00:33:45,448 Yo, my man, I know you have a big day tomorrow, 888 00:33:45,481 --> 00:33:48,756 but you've never missed the annual b-day barbecue. 889 00:33:48,822 --> 00:33:50,125 Wait, what is Mocksy? 890 00:33:50,192 --> 00:33:52,028 This looks good. 891 00:33:52,062 --> 00:33:53,699 It says, "All buzz, no fuzz." 892 00:33:53,766 --> 00:33:55,435 So this is a mocktail, but it looks like a cocktail. 893 00:33:55,503 --> 00:33:58,074 So no one's gonna ask me why I'm not drinking, 894 00:33:58,108 --> 00:34:00,946 and I get the buzz from the yerba maté? 895 00:34:00,980 --> 00:34:02,584 Yeah, this is my new beverage. 896 00:34:02,651 --> 00:34:03,686 Let's crack two. 897 00:34:03,719 --> 00:34:04,721 I'm gonna need the boost. 898 00:34:04,755 --> 00:34:06,191 This is gonna be a long day 899 00:34:06,257 --> 00:34:07,827 and probably a long night. 900 00:34:07,861 --> 00:34:09,130 [tense music] 901 00:34:09,163 --> 00:34:10,265 - Where's it aimed at? 902 00:34:10,332 --> 00:34:11,669 When you think of non-alcoholic cocktails, 903 00:34:11,702 --> 00:34:12,837 we think about enjoyment. 904 00:34:12,904 --> 00:34:13,973 We don't want to worry too much 905 00:34:14,073 --> 00:34:15,543 about the healthy side. - Sure. 906 00:34:15,609 --> 00:34:17,513 No, we're very much aimed at the market 907 00:34:17,547 --> 00:34:19,483 that is rooted in health that we see now. 908 00:34:19,517 --> 00:34:23,592 - Don't you think the name intimates that it's a mocktail? 909 00:34:23,626 --> 00:34:24,895 - Oh, absolutely. 910 00:34:24,962 --> 00:34:26,430 It's definitely designed to double. 911 00:34:26,497 --> 00:34:29,036 - You're sort of trying to cater for every market. 912 00:34:29,103 --> 00:34:31,575 It does advertise a non-alcoholic cocktail, 913 00:34:31,642 --> 00:34:33,846 but you want this drunk through the day, right, 914 00:34:33,879 --> 00:34:35,014 as a healthy drink. 915 00:34:35,081 --> 00:34:36,250 - It's almost like diluting the message 916 00:34:36,317 --> 00:34:38,989 by trying to appeal to everyone. 917 00:34:39,022 --> 00:34:40,058 - Thank you. 918 00:34:40,125 --> 00:34:41,628 - Cheers, thank you. - Thank you. 919 00:34:44,267 --> 00:34:46,003 - Listen, I think he's got something there 920 00:34:46,037 --> 00:34:47,707 with that healthy aspect to this drink. 921 00:34:47,774 --> 00:34:50,879 But decide which lane you're going down and stay in it. 922 00:34:50,946 --> 00:34:52,282 - Exactly. 923 00:34:52,315 --> 00:34:55,421 The name doesn't tie in with what he's trying to do. 924 00:34:55,455 --> 00:34:57,893 - I think it went really well. 925 00:34:57,960 --> 00:35:00,165 I feel like I had moxie out there, you know what I mean? 926 00:35:00,198 --> 00:35:02,804 - The social media pitch was a little bit lackluster. 927 00:35:02,870 --> 00:35:04,306 - Yeah. 928 00:35:04,373 --> 00:35:05,710 - Because there was nothing healthy in the advert. 929 00:35:05,777 --> 00:35:08,682 - I think it missed the mark a little bit. 930 00:35:08,716 --> 00:35:10,586 - I definitely have confidence in the product that I made, 931 00:35:10,653 --> 00:35:13,158 more so than some of the ones I saw. 932 00:35:13,191 --> 00:35:17,165 [suspenseful music] 933 00:35:17,198 --> 00:35:19,169 - They were tough. - For sure. 934 00:35:19,236 --> 00:35:21,942 - They were calling out things that I didn't 935 00:35:22,008 --> 00:35:23,612 even think about or notice. 936 00:35:23,646 --> 00:35:27,854 It was just a lot. It was a lot. 937 00:35:27,887 --> 00:35:30,058 - That was a tough night. No one nailed it. 938 00:35:30,124 --> 00:35:31,427 Let's get that absolutely clear. 939 00:35:31,493 --> 00:35:35,603 Each and every one of them have left a few questions. 940 00:35:35,636 --> 00:35:37,606 We've got some serious thinking to do now. 941 00:35:37,673 --> 00:35:41,080 This is gonna be a very tough call, but it's the finale. 942 00:35:41,147 --> 00:35:43,786 They need to be good to get into that final. 943 00:35:43,853 --> 00:35:46,423 ♪ ♪ 944 00:35:49,898 --> 00:35:52,837 [suspenseful music] 945 00:35:52,904 --> 00:35:55,175 ♪ ♪ 946 00:35:55,208 --> 00:35:57,546 - Please, take a seat. 947 00:35:57,580 --> 00:36:00,218 ♪ ♪ 948 00:36:00,252 --> 00:36:01,688 Welcome. 949 00:36:01,755 --> 00:36:04,093 Erica, first off, how are you feeling? 950 00:36:04,126 --> 00:36:05,228 - Better. - Good. 951 00:36:05,328 --> 00:36:06,865 - Better, thank you. 952 00:36:06,898 --> 00:36:07,867 - Lisa and I are glad to hear it. 953 00:36:07,900 --> 00:36:09,003 - Thank you. 954 00:36:09,069 --> 00:36:14,380 - Right, all of you, welcome to your final grilling. 955 00:36:14,413 --> 00:36:18,354 We asked you all to come up with an entirely new product 956 00:36:18,388 --> 00:36:22,496 that would really fill a gap on that supermarket shelf, 957 00:36:22,564 --> 00:36:26,939 alongside that, create a social media post. 958 00:36:26,972 --> 00:36:31,214 - This is a competition to cement your place in the final 959 00:36:31,247 --> 00:36:34,854 to win a quarter of a million dollars. 960 00:36:34,921 --> 00:36:38,428 - Tonight you need to have shown us why you deserve 961 00:36:38,529 --> 00:36:41,535 that place in the finale. 962 00:36:41,568 --> 00:36:45,543 - Jess, you presented with such confidence. 963 00:36:45,610 --> 00:36:48,414 The branding, I liked it very much. 964 00:36:48,447 --> 00:36:50,018 I was a little disappointed that you 965 00:36:50,085 --> 00:36:51,655 didn't challenge yourself. 966 00:36:51,722 --> 00:36:53,491 [tense music] 967 00:36:53,559 --> 00:36:56,632 There's definitely a market for this at festivals and events. 968 00:36:56,698 --> 00:36:58,033 I like that. 969 00:36:58,134 --> 00:36:59,537 I'm not sure I'd want it in my handbag. 970 00:36:59,571 --> 00:37:03,043 I like the resealable element if it works. 971 00:37:03,110 --> 00:37:07,286 If it doesn't, it could be a disaster. 972 00:37:07,319 --> 00:37:11,227 - That pitch was a little bit all over the place. 973 00:37:11,260 --> 00:37:12,697 It didn't make sense. - Yeah. 974 00:37:12,730 --> 00:37:14,199 - It's the first time I've heard you waffle. 975 00:37:14,233 --> 00:37:16,170 - Yeah. - Why? 976 00:37:16,237 --> 00:37:19,409 ♪ ♪ 977 00:37:19,510 --> 00:37:21,380 - I don't think I've cried yet in front of you guys, 978 00:37:21,413 --> 00:37:23,685 which I've been happy about, 979 00:37:23,752 --> 00:37:28,061 but I'm a little 980 00:37:28,127 --> 00:37:30,732 emotional this moment. 981 00:37:30,799 --> 00:37:33,371 The only explanation I can give is 982 00:37:33,438 --> 00:37:35,542 that it was one of those moments as an entrepreneur 983 00:37:35,576 --> 00:37:37,714 where I went, you're so in it 984 00:37:37,780 --> 00:37:39,850 that sometimes you forget to take a step back. 985 00:37:39,951 --> 00:37:44,594 - The way you present, you're so sharp, you're so concise. 986 00:37:44,627 --> 00:37:48,902 That's really impressive. This isn't. 987 00:37:48,936 --> 00:37:51,474 - I think that, regardless of what happens 988 00:37:51,541 --> 00:37:53,646 in this competition, I have what it takes 989 00:37:53,712 --> 00:37:56,083 to revolutionize the food and beverage industry, 990 00:37:56,116 --> 00:37:59,957 and I'm just getting started. - Hmm. 991 00:37:59,991 --> 00:38:02,195 ♪ ♪ 992 00:38:02,228 --> 00:38:05,569 Andrew, Mocksy is a standout name. 993 00:38:05,669 --> 00:38:07,072 - Yeah. 994 00:38:07,105 --> 00:38:08,742 - But who are you aiming at? 995 00:38:08,809 --> 00:38:10,378 - The initial goal was to have it be, 996 00:38:10,411 --> 00:38:12,516 like, 65% focused on health. 997 00:38:12,583 --> 00:38:16,390 - Why not make it just about health, 998 00:38:16,423 --> 00:38:19,764 and stay in that lane and own that lane? 999 00:38:19,797 --> 00:38:21,935 - It was really aiming it at the health market 1000 00:38:22,001 --> 00:38:25,642 with the caveat that it could be used as a mocktail. 1001 00:38:25,709 --> 00:38:28,380 - The sacrifice you've made to be here is extraordinary. 1002 00:38:28,380 --> 00:38:30,051 You quit your job, you believing 1003 00:38:30,084 --> 00:38:31,755 before its launched that you've got it right. 1004 00:38:31,788 --> 00:38:34,126 Where does that level of confidence come from? 1005 00:38:34,193 --> 00:38:35,663 - It's genuine. 1006 00:38:35,696 --> 00:38:38,200 Like, I really do believe in the products that I make. 1007 00:38:38,267 --> 00:38:42,108 I wouldn't be able to sell them effectively if I couldn't. 1008 00:38:42,175 --> 00:38:45,916 - We like to hear that. - Thank you. 1009 00:38:45,983 --> 00:38:50,526 - So, Roman, cheeky name. 1010 00:38:50,559 --> 00:38:52,696 [laughter] Happy Riser. 1011 00:38:52,763 --> 00:38:54,232 Um, that-- 1012 00:38:54,299 --> 00:38:56,705 - When I thought of the name, that is not what I had in mind. 1013 00:38:56,771 --> 00:38:58,542 - And the pancake handshake? 1014 00:38:58,575 --> 00:39:01,748 I mean, who's writing this [bleep]? 1015 00:39:01,782 --> 00:39:03,217 ♪ ♪ 1016 00:39:03,284 --> 00:39:04,720 - It was memorable, for sure. 1017 00:39:04,787 --> 00:39:06,658 - I love the convenience of having these things 1018 00:39:06,691 --> 00:39:08,427 just in the freezer and, you know, 1019 00:39:08,427 --> 00:39:10,165 3 minutes in the microwave. 1020 00:39:10,198 --> 00:39:13,204 It actually tasted better than I thought it would. 1021 00:39:13,270 --> 00:39:14,339 - Thank you. 1022 00:39:14,406 --> 00:39:15,977 - The big question for you is, 1023 00:39:16,010 --> 00:39:19,149 do you honestly think, in a super congested market, 1024 00:39:19,182 --> 00:39:21,186 is it special enough to stand out? 1025 00:39:21,186 --> 00:39:23,592 ♪ ♪ 1026 00:39:23,625 --> 00:39:25,729 - Ali, ooh, first of all, 1027 00:39:25,762 --> 00:39:28,902 the social media messaging was negative. 1028 00:39:28,935 --> 00:39:30,004 - Yeah. 1029 00:39:30,037 --> 00:39:31,073 - Because it was suggesting 1030 00:39:31,140 --> 00:39:32,242 that the pet was about to die. 1031 00:39:32,309 --> 00:39:34,680 - Yeah, I could have just taken that first sentence out. 1032 00:39:34,714 --> 00:39:36,450 And then that morbidity would have just 1033 00:39:36,483 --> 00:39:38,020 depleted in the whole thing. 1034 00:39:38,053 --> 00:39:39,389 So easy fix. 1035 00:39:39,456 --> 00:39:41,326 But yes, I totally understand. 1036 00:39:41,360 --> 00:39:43,030 ♪ ♪ 1037 00:39:43,097 --> 00:39:45,602 - I think that was the first time Lisa and I 1038 00:39:45,669 --> 00:39:49,075 saw you completely out of your comfort zone. 1039 00:39:49,142 --> 00:39:51,446 Why? - Because I care. 1040 00:39:51,514 --> 00:39:52,917 Because I want to do well, 1041 00:39:52,983 --> 00:39:55,555 and I want to prove myself to you guys, 1042 00:39:55,589 --> 00:39:57,626 and then obviously do it for my mom 1043 00:39:57,726 --> 00:40:02,335 because she was that strength that I had. 1044 00:40:02,402 --> 00:40:04,439 - Thank you. - And I love the name. 1045 00:40:04,473 --> 00:40:06,343 - Thank you, Lisa. 1046 00:40:06,410 --> 00:40:08,181 - Erica. - Yes. 1047 00:40:08,248 --> 00:40:10,485 - I have to compliment you in tapping 1048 00:40:10,553 --> 00:40:12,790 into a burgeoning market. 1049 00:40:12,824 --> 00:40:17,466 You impress me, you know, not afraid to take chances. 1050 00:40:17,499 --> 00:40:18,902 Really well done. Really. 1051 00:40:18,935 --> 00:40:20,505 - Thank you. 1052 00:40:20,539 --> 00:40:22,075 - I hope you understand that social media side 1053 00:40:22,109 --> 00:40:23,512 was way too long. 1054 00:40:23,579 --> 00:40:26,551 Your job is to flaunt and launch those products, 1055 00:40:26,618 --> 00:40:27,787 not indulge in them. 1056 00:40:27,854 --> 00:40:29,223 And that's what it felt like with 90 seconds. 1057 00:40:29,256 --> 00:40:30,592 - Yes. 1058 00:40:30,626 --> 00:40:32,262 - Listen, I fell in love with the name. 1059 00:40:32,295 --> 00:40:35,636 What I didn't fall in love with was you were resistant 1060 00:40:35,669 --> 00:40:37,272 on the idea of selling them individually 1061 00:40:37,305 --> 00:40:38,474 because you were adamant the fact 1062 00:40:38,542 --> 00:40:40,044 they have to go in packs of three. 1063 00:40:40,078 --> 00:40:42,449 - I believe I mentioned that this is how I wanted to try it. 1064 00:40:42,482 --> 00:40:43,719 - Sure. 1065 00:40:43,785 --> 00:40:45,254 But it's three times harder to sell a pack 1066 00:40:45,321 --> 00:40:47,192 than it is as an individual item. 1067 00:40:47,225 --> 00:40:49,229 - Yes. Yes. 1068 00:40:49,263 --> 00:40:51,200 ♪ ♪ 1069 00:40:51,233 --> 00:40:52,368 - [sighs] 1070 00:40:52,468 --> 00:40:54,540 Right, all of you, it's been amazing to see 1071 00:40:54,607 --> 00:40:56,343 your journeys to get here. 1072 00:40:56,410 --> 00:41:00,686 There's $250,000 on the line. 1073 00:41:00,686 --> 00:41:02,656 That's a huge amount of money. 1074 00:41:02,723 --> 00:41:07,800 We can't take all of you through to the finale. 1075 00:41:07,834 --> 00:41:10,673 - So here's what happens now. 1076 00:41:10,739 --> 00:41:13,645 I'll be selecting one member from my team 1077 00:41:13,678 --> 00:41:16,651 to promote to the final. 1078 00:41:16,684 --> 00:41:21,862 And Gordon will be promoting one member from his team. 1079 00:41:21,962 --> 00:41:24,567 ♪ ♪ 1080 00:41:24,667 --> 00:41:27,506 The person I want to promote 1081 00:41:27,540 --> 00:41:34,052 straight through to the final stage is... 1082 00:41:34,052 --> 00:41:37,025 [suspenseful music] 1083 00:41:37,059 --> 00:41:44,039 ♪ ♪ 1084 00:41:49,416 --> 00:41:52,189 Roman. 1085 00:41:52,255 --> 00:41:54,326 Congratulations, Roman. 1086 00:41:54,393 --> 00:41:57,332 [triumphant music] 1087 00:41:57,399 --> 00:42:00,438 ♪ ♪ 1088 00:42:00,471 --> 00:42:02,109 - Thank you. 1089 00:42:02,175 --> 00:42:07,085 - The person that I want to put through 1090 00:42:07,152 --> 00:42:10,191 to the finale is... 1091 00:42:10,257 --> 00:42:13,197 [suspenseful music] 1092 00:42:13,264 --> 00:42:19,476 ♪ ♪ 1093 00:42:19,544 --> 00:42:21,279 Ali. 1094 00:42:21,313 --> 00:42:22,650 Congratulations. 1095 00:42:22,717 --> 00:42:27,192 You chose me from day one, and now I choose you. 1096 00:42:27,225 --> 00:42:29,764 - [gasps] Thank you. 1097 00:42:29,830 --> 00:42:32,102 Thank you so much. - Well done. 1098 00:42:32,202 --> 00:42:34,172 - [bleep]. Thank you. 1099 00:42:37,245 --> 00:42:38,381 - We're not done yet. 1100 00:42:38,414 --> 00:42:43,925 There is still one more place left in the finale. 1101 00:42:43,958 --> 00:42:46,463 The problem is, Lisa and I have to do something 1102 00:42:46,564 --> 00:42:52,475 that we've never done before, and that's agree on one of you 1103 00:42:52,509 --> 00:42:56,618 to join Roman and Ali in the finale. 1104 00:42:56,651 --> 00:43:01,594 - The entrepreneur that we have agreed 1105 00:43:01,661 --> 00:43:04,867 to promote to the final is... 1106 00:43:04,901 --> 00:43:11,379 ♪ ♪