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This programme contains
some strong language.
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00:00:04,520 --> 00:00:07,320
I'm on the hunt for the UK's next
top food and drink entrepreneur.
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00:00:07,320 --> 00:00:10,720
I've hand-picked 12 contenders,
each with an incredible
up-and-coming business.
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00:00:10,720 --> 00:00:14,080
I want to invest £150,000
of my own cash into one of them
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and catapult their business
to the next level.
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But I'm not giving the money
away easily.
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They'll need to earn it.
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THEY SCREAM
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Cos that's not...how you do it.
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It's on fire.
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GASPS
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I'm setting my contenders a series
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of food and drink-related
challenges...
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They're cooking,
but in the wrong way.
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Urgh!
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Stop now, stop now.
You're being rude.
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..which will test them on
every element of the industry.
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Close up, please, Hebe.
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Just all stop.
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If anyone can't give me a standard,
then please go home.
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Only one of them will make
the grade.
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Who'll be my future food star?
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Previously...
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I want to test your ability
to target two
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completely different markets.
Service, please!
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Oooh!
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Oh, it's all gone wrong!
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You'll be creating a fitness meal
plus a drink.
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It's just turned my mouth
into a cat's arsehole.
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You folded. Uh-huh.
You can't handle taking criticism.
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Were you seriously proud of that
product when it came together?
Absolutely not.
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I'm not going to tell you that
what I done was good enough
because it wasn't good enough.
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Did you try to sabotage your team?
I'm a leader, so I would've been
expected to lead that challenge.
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This week I felt that you acted
like an island.
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Gary, we're done.
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This place is beautiful though,
innit?
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For me, it looks like Harry Potter.
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Yeah, it is a bit like Hogwarts.
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Yeah. Cooking for Dumbledore, innit?
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THEY LAUGH
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I've asked the contenders
to meet me here in Oxford,
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a city steeped in history.
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But this week
it's all about innovation
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and reinventing the classics.
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Sushi!
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I've sent the contenders
to Sticks'n'Sushi.
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Originating in Copenhagen,
the founders took inspiration
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from their half Japanese
and half Danish backgrounds...
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..as they set out to create
a unique cuisine that combined
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the two culinary traditions.
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Oh, I'm so excited!
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LAUGHS
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What's the Bunsen burner for?
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I feel like I'm in a science class.
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Good morning.
ALL: Morning.
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I brought you to Sticks'n'Sushi,
an amazing Japanese restaurant
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here in Oxford. Their mantra is
to innovate and elevate.
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Here's your challenge.
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I want you to create a delicious,
exquisite sushi platter.
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This challenge is all about
following instruction.
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So to show you how it should be done
is sushi master Sune Rahbek.
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Good to see you. Are you well?
Good to see you.
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THEY APPLAUD
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Sune's going to show you how to put
your sushi platter together.
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We're only cooking
with our eyes and our hands.
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So, it's back to basic.
Can't hide anything.
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Eyes wide open. Yes?
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Take one piece of nori.
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Sune's going to teach them the twist
on two traditional sushi rolls.
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Very important that you use
water for your hands.
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They shouldn't be wet,
but they should be shiny.
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First up, his take on
the salmon maki.
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We use 100g of rice for each maki.
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I'm going to start with this aioli.
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Three slices of avocado.
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Three pieces of sugar snap.
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And one piece of cucumber.
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And now I can shape the maki.
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We use raw salmon.
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Six pieces.
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This one we're going to blowtorch.
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So it's going to have a very nice
grilled flavour on the outside.
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Like this.
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I put a little bit of water
on the tip of the knife.
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So then the rice will not
stick to the knife.
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I cut in the middle.
Precision, cleanliness, every time.
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So this is the first maki.
Beautiful.
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Obviously, every piece has to have
the same ingredients inside.
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Next maki, ebi panko.
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One piece of nori.
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Turn it around.
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We have some spicy sauce here.
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Our fried tempura shrimp.
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Tails out.
Tails out.
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Perfect piece of avocado.
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You slice it super thin.
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Spread it out.
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Wow, look at that.
Use your knife.
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Wow.
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Put it on the top.
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He makes it look so easy.
I know. Yeah, literally.
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Cut it in the middle.
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A lot more difficult, this one,
to cut. Yeah.
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Crunchy texture of that
shrimp tempura inside,
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so you have to be quick.
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That looks beautiful.
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Wow.
Wow.
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Right, you just witnessed Chef
first-hand,
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he's done both rolls
in just under five minutes.
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You're going to have
15 minutes to do the same.
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The person that impresses myself
and Sune the most
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will win an advantage
in tomorrow's challenge.
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Right. All of you, good luck.
Head off into the kitchen, please.
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Let's do it.
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So, what are you looking for today
in out contestants?
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Following their instructions
because, basically,
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you need to do everything
in the right orders.
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Look after the details.
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In sushi, it's all about details.
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Even the basic stuff is very,
very, very important.
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I'm definitely coming to win
this week.
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Like, there is literally no other
thing.
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Like, the grilling gave me
the biggest kick up the arse,
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like, I could have asked for.
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Like, I'm coming in
all guns blazing.
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Look how sharp the knife is.
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Whoa! Whoa.
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LAUGHS
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There's only two pieces of seaweed.
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We've only got enough ingredients
for, like, one,
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so, basically, don't fuck it up.
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No pressure.
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Not even once.
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When it comes to precision,
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I have a habit of rushing things.
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That could be a risk.
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Overenthusiastic
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and it ends up looking like a pile
of mushy rice.
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OK. How are you feeling?
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Good. Good.
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Ready? Yeah. Yeah.
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Yes? Right.
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Your 15 minutes start now.
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First...
So, start with the rice.
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..the salmon maki.
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It's stickier than you think,
isn't it?
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Are your hands wet enough?
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Beginning with a thin and perfectly
even spread of rice...
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Hebe, are you good?
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Erm... Just worried I haven't got
enough rice on there.
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All of them are using too much rice.
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Yeah. Way too much rice.
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I feel like this is kind of
the right amount.
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I'm Naomi, I run Boles Bakery,
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which is a social enterprise bakery
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making amazing
out of this world treats,
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but also helping people get
back into work.
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I've always baked.
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Literally, like, earliest memory's
in the kitchen with my nan.
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And I just thought, let me do the
thing that I've always loved to do
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and help others.
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My kitchen at the minute is tiny,
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to the point that sometimes
I've had to turn down orders,
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so having that investment,
it would be life-changing.
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How's it going for you, Craig?
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I can't remember if the cucumber
went in the middle.
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Oh, I've got that wrong.
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Who do you think
is off to a good start?
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I think this gentleman, yeah. Yeah.
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Oh, no, no.
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My avocado doesn't want to stay.
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Oh, that looks good!
Ooh, lovely.
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Let's go. Salmon.
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Six nice slices.
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God, this salmon
is so thick.
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So, five minutes gone.
What?!
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Ten minutes to go.
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The salmon is really hard
to keep on the top.
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Showtime.
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Oh!
Whoa!
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Careful. Don't bend down.
Don't put your face near the flame.
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Amy, just hold it in one piece,
slide down. Yeah.
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Don't go washy-wishy all over
the place, yeah?
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Let the knife do the work.
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All of the middle has, like,
exploded out.
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I knew that was coming.
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Oh, no.
Amy, you I'm OK?
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Yeah, good. I've just got a bit of
seepage.
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Bit of seepage.
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CHUCKLES
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Hi, my name is Amy
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and I am the owner and founder
of Blondie Bakery.
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I started in about 2018
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and it's completely taken
over my life.
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I have 12,000 followers on Instagram
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and the last market I did, I sold
out 500 blondies in an hour.
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The customer base goes
from professional footballers
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to MPs, hen weekends.
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There's no event that
is un-blondie-able.
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Guys, start your second one, please.
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00:08:16,880 --> 00:08:17,960
Five minutes to go.
202
00:08:17,960 --> 00:08:19,880
I feel like I'm running
out of time a little bit here.
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00:08:19,880 --> 00:08:21,960
Next, the ebi panko.
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Watch that avocado.
Super thin. Yes?
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00:08:23,920 --> 00:08:27,080
Delicate slices of avocado
with prawn tempura.
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00:08:27,080 --> 00:08:28,840
I don't even eat avocado.
207
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This is so hard.
208
00:08:31,480 --> 00:08:33,760
Oh, Lord. My hands are shaking.
209
00:08:33,760 --> 00:08:37,040
Ah! The avocado is falling off.
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00:08:38,200 --> 00:08:39,920
Oh, we are way too thick.
Way too thick.
211
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Awh!
212
00:08:45,480 --> 00:08:47,720
Wow. I broke my avocado.
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00:08:49,160 --> 00:08:51,000
15 seconds to go.
214
00:08:51,000 --> 00:08:52,280
Shit.
215
00:08:52,280 --> 00:08:54,520
LAUGHING: Everything's rolling
about.
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00:08:54,520 --> 00:08:55,960
Naomi, let's go.
217
00:08:55,960 --> 00:08:57,640
This one is a mess.
218
00:08:57,640 --> 00:09:00,600
Five, four, three,
219
00:09:00,600 --> 00:09:02,520
two, one...
220
00:09:02,520 --> 00:09:04,320
And stop.
221
00:09:08,120 --> 00:09:11,200
I have no idea where
the last slice went.
222
00:09:13,080 --> 00:09:15,760
I was shaking like crazy today.
223
00:09:15,760 --> 00:09:18,960
My avocado slices
are a little bit wobbly,
224
00:09:18,960 --> 00:09:21,720
wiggly, a little bit thin, thick.
Ugh.
225
00:09:21,720 --> 00:09:23,760
Under that kind of time pressure,
226
00:09:23,760 --> 00:09:25,360
detail goes out the window.
227
00:09:25,360 --> 00:09:26,480
I think I did all right,
228
00:09:26,480 --> 00:09:28,840
but there was a couple of sexy
looking bits of sushi in there,
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so I think I might have just
been pipped to the post.
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00:09:32,000 --> 00:09:35,120
The fine-chopping of the avocado
and then spread it neatly
231
00:09:35,120 --> 00:09:37,240
and then place it on top was...
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00:09:37,240 --> 00:09:39,640
I mean, he made it look
simple, and it was not.
233
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Everything just slid off the side.
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00:09:41,280 --> 00:09:43,160
And then when you put them
on the pass,
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you're like, "Oh, my God. Yeah."
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00:09:44,800 --> 00:09:46,920
Well done. Right. All of you,
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00:09:46,920 --> 00:09:49,280
come up and place them on
the hotplate, please.
238
00:10:01,280 --> 00:10:06,680
With each eight-piece platter priced
around £30 at the restaurant...
239
00:10:06,680 --> 00:10:10,520
..every roll needs to be perfect
to meet Sune's exacting standards.
240
00:10:15,320 --> 00:10:18,360
Avocado is way too thick. Yeah.
Too much rice.
241
00:10:18,360 --> 00:10:20,360
Having studied their efforts...
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00:10:20,360 --> 00:10:21,760
That's like a dog chew.
243
00:10:21,760 --> 00:10:24,240
..we've ranked the contenders from
top to bottom.
244
00:10:24,240 --> 00:10:25,840
OK, shall we get them in?
245
00:10:25,840 --> 00:10:27,040
Yeah, let's do it.
246
00:10:29,040 --> 00:10:31,960
Let's start with the ones
that struggled somewhat
247
00:10:31,960 --> 00:10:33,520
and it is obvious.
248
00:10:34,520 --> 00:10:36,640
This tray belongs to Flo.
249
00:10:36,640 --> 00:10:38,400
The maki is open,
250
00:10:38,400 --> 00:10:42,040
so you can't eat it, actually,
without its falling apart.
251
00:10:42,040 --> 00:10:44,000
Eh... What happened to
the avocado?
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00:10:44,000 --> 00:10:45,320
When I wanted to roll it,
253
00:10:45,320 --> 00:10:46,560
I squeezed it too hard
254
00:10:46,560 --> 00:10:48,280
and I completely broke it. Ah.
255
00:10:48,280 --> 00:10:50,280
OK.
256
00:10:50,280 --> 00:10:52,240
This one belongs to Craig.
257
00:10:52,240 --> 00:10:54,840
Yeah. No finesse when it came
to the avocado.
258
00:10:54,840 --> 00:10:56,760
No. It's...
It's not good.
259
00:10:56,760 --> 00:10:57,960
OK?
260
00:10:59,760 --> 00:11:02,560
Let's look at the top three.
261
00:11:02,560 --> 00:11:04,480
In third place...
262
00:11:04,480 --> 00:11:06,000
..was Sam.
263
00:11:06,000 --> 00:11:07,720
The only thing that's letting you
down here
264
00:11:07,720 --> 00:11:09,040
is that you're missing a piece.
265
00:11:09,040 --> 00:11:11,160
Did you eat the piece? No!
266
00:11:11,160 --> 00:11:13,120
I... I don't know what happened
with that last one.
267
00:11:13,120 --> 00:11:16,000
I was chopping. I was like,
"Oh, there's only seven."
268
00:11:16,000 --> 00:11:17,720
Runner-up...
269
00:11:17,720 --> 00:11:18,920
..Naomi.
270
00:11:18,920 --> 00:11:20,560
Perfect size, perfect amount
of rice,
271
00:11:20,560 --> 00:11:22,160
and very, very nice garnish as well.
272
00:11:22,160 --> 00:11:23,600
Really good job.
Yeah.
273
00:11:23,600 --> 00:11:25,640
The winning platter,
all the right components.
274
00:11:25,640 --> 00:11:27,040
You're happy with the garnish?
Yeah.
275
00:11:27,040 --> 00:11:28,640
And you picked up on the fan
avocado.
276
00:11:28,640 --> 00:11:30,280
Smartly done. Congratulations.
277
00:11:30,280 --> 00:11:31,360
First place is...
278
00:11:33,640 --> 00:11:35,440
..Kier. Well done.
279
00:11:37,760 --> 00:11:39,040
Really good job.
280
00:11:39,040 --> 00:11:42,080
For a 15 minute tutorial,
to pull that off, while done.
281
00:11:42,080 --> 00:11:43,240
Thank you.
282
00:11:43,240 --> 00:11:46,880
You'll be taking that advantage
into tomorrow's big challenge.
283
00:11:48,200 --> 00:11:50,640
A tough, tough, tough challenge.
284
00:11:50,640 --> 00:11:53,840
Join me in thanking this
incredible sushi master.
285
00:11:56,200 --> 00:11:58,160
Rest up, because tomorrow
286
00:11:58,160 --> 00:12:01,160
is going to be one hell
of a roller-coaster.
287
00:12:01,160 --> 00:12:03,520
Good job.
288
00:12:03,520 --> 00:12:05,280
When Gordon said my name,
289
00:12:05,280 --> 00:12:06,360
I was shocked.
290
00:12:06,360 --> 00:12:08,160
It's like your dad,
291
00:12:08,160 --> 00:12:09,680
who's usually quite stern,
292
00:12:09,680 --> 00:12:12,480
doesn't give you much positive
affirmation,
293
00:12:12,480 --> 00:12:14,160
gives you a pat on the back.
294
00:12:14,160 --> 00:12:16,520
So, yeah, I'm on cloud nine now.
295
00:12:38,240 --> 00:12:40,720
Anyone know how to herd sheep?
296
00:12:40,720 --> 00:12:42,240
How about shearing a sheep?
297
00:12:42,240 --> 00:12:45,880
What do you reckon? I'll get the
front legs, you get the back legs.
298
00:12:45,880 --> 00:12:47,320
Craig on the shears.
299
00:12:47,320 --> 00:12:49,960
Oh, Christ.
300
00:12:49,960 --> 00:12:52,000
I've asked the guys to meet me
here at the beautiful
301
00:12:52,000 --> 00:12:54,480
Sheaf House Farm in
Moreton in Marsh.
302
00:12:54,480 --> 00:12:57,880
This farm is unique and really famed
for pushing out the boundaries.
303
00:12:57,880 --> 00:13:01,000
Not only does it produce some
of the best hand-reared lamb
304
00:13:01,000 --> 00:13:02,680
in the UK, but it's also
responsible
305
00:13:02,680 --> 00:13:05,040
for one of the world's best
premium vodkas.
306
00:13:05,040 --> 00:13:08,400
Now, trust me, that's what I call
business innovation.
307
00:13:09,920 --> 00:13:11,720
Why are the sheep coming this way?
308
00:13:11,720 --> 00:13:13,800
Oh, my God. We're going to be
stampeded.
309
00:13:13,800 --> 00:13:15,360
I can see a tractor.
310
00:13:19,120 --> 00:13:21,560
Ah! That is him in the tractor!
311
00:13:24,440 --> 00:13:25,960
No way!
312
00:13:31,400 --> 00:13:33,040
Good morning!
ALL: Good morning!
313
00:13:33,040 --> 00:13:35,640
We good?
ALL: Yeah!
314
00:13:35,640 --> 00:13:37,200
Oh, my goodness me.
315
00:13:37,200 --> 00:13:39,560
That was a bumpy ride.
316
00:13:39,560 --> 00:13:43,680
Welcome to this amazing farm
in the heart of the Cotswolds.
317
00:13:43,680 --> 00:13:46,200
This place has a very unique
selling point.
318
00:13:46,200 --> 00:13:50,560
It's responsible for creating
the award-winning, premium
319
00:13:50,560 --> 00:13:52,600
BlackLion Vodka...
320
00:13:52,600 --> 00:13:54,360
Oh! Yes!
321
00:13:54,360 --> 00:13:59,920
..which is made from the whey
of sheep's milk.
322
00:13:59,920 --> 00:14:01,680
Wow.
OK. Really?
323
00:14:01,680 --> 00:14:04,800
Now, for your next challenge,
I want to see you take their vodka
324
00:14:04,800 --> 00:14:07,920
and turn it into something
future facing.
325
00:14:07,920 --> 00:14:11,560
A high-end delicious drink
in a can.
326
00:14:11,560 --> 00:14:12,960
But that's not all,
327
00:14:12,960 --> 00:14:14,280
because tomorrow,
328
00:14:14,280 --> 00:14:16,840
you'll all be launching your product
329
00:14:16,840 --> 00:14:19,920
at the Henley Royal Regatta.
330
00:14:19,920 --> 00:14:22,080
Yeah!
331
00:14:22,080 --> 00:14:24,880
The ready-to-drink market
is huge right now.
332
00:14:24,880 --> 00:14:26,560
It's absolutely booming.
333
00:14:26,560 --> 00:14:28,800
So, think about the consumer.
334
00:14:28,800 --> 00:14:32,280
But more importantly, how do you
stand out as a unique brand
335
00:14:32,280 --> 00:14:34,960
in a very congested market?
336
00:14:34,960 --> 00:14:37,520
Today you'll be in three teams.
337
00:14:37,520 --> 00:14:41,520
Let's have Hebe, Rachel and Flo...
338
00:14:41,520 --> 00:14:44,000
You'll be the Red Team.
339
00:14:44,000 --> 00:14:47,120
Andy, Amy and Kier...
340
00:14:47,120 --> 00:14:48,640
You're the Blue Team.
341
00:14:48,640 --> 00:14:52,040
Sam, stand alongside
Naomi and Craig.
342
00:14:52,040 --> 00:14:53,400
You'll be the Yellow Team.
343
00:14:53,400 --> 00:14:55,160
Now, listen carefully.
344
00:14:55,160 --> 00:14:57,120
Kier... Yeah.
..as you stood out yesterday,
345
00:14:57,120 --> 00:14:59,280
I'm going to give you
some unique samples
346
00:14:59,280 --> 00:15:01,680
of the current leading brands...
347
00:15:01,680 --> 00:15:03,960
OK.
..to use as market research.
348
00:15:03,960 --> 00:15:06,560
OK? Yeah. So the team
that impresses me
349
00:15:06,560 --> 00:15:08,840
and the experts the most wins.
Got it?
350
00:15:08,840 --> 00:15:09,960
ALL: Yeah.
351
00:15:09,960 --> 00:15:13,320
Right, all of you,
off you go and good luck.
352
00:15:13,320 --> 00:15:15,320
Here we go.
353
00:15:17,720 --> 00:15:19,040
Wow.
354
00:15:19,040 --> 00:15:21,200
These are the ones that make
the vodka.
355
00:15:21,200 --> 00:15:22,600
So excited for this one.
356
00:15:22,600 --> 00:15:25,400
You wanted a drink challenge,
right? Mm. OK.
357
00:15:25,400 --> 00:15:29,160
I'm setting this challenge
because innovation and reinvention
358
00:15:29,160 --> 00:15:31,200
is key to any business success.
359
00:15:31,200 --> 00:15:33,320
It's all about moving forward
360
00:15:33,320 --> 00:15:35,760
and getting something simple
and elevating it.
361
00:15:36,760 --> 00:15:40,200
So, what type of drinks can we make
with vodka, basically?
362
00:15:40,200 --> 00:15:42,400
One of my favourite drinks to have
when I'm out
363
00:15:42,400 --> 00:15:44,960
is mixer drinks,
like rhubarb and ginger.
364
00:15:44,960 --> 00:15:48,040
Ginger and something sweet,
people like that.
365
00:15:48,040 --> 00:15:50,400
I'm really not keen on kind of doing
a mixer, I'll be honest,
366
00:15:50,400 --> 00:15:52,640
cos I feel like a vodka and coke...
367
00:15:52,640 --> 00:15:54,320
Bit boring. ..is so standard.
368
00:15:54,320 --> 00:15:57,720
I really like the idea of something
like a vodka and tea drink.
369
00:15:57,720 --> 00:15:59,360
Yeah. It is completely different,
370
00:15:59,360 --> 00:16:00,600
but our brief is innovative.
371
00:16:00,600 --> 00:16:02,560
So that's... That's the thing I'm
thinking.
372
00:16:02,560 --> 00:16:04,240
So, what have we got?
373
00:16:04,240 --> 00:16:05,280
That's so many!
374
00:16:05,280 --> 00:16:07,000
I like the packaging on this one.
375
00:16:07,000 --> 00:16:08,360
Oh, my God, that is so nice.
376
00:16:08,360 --> 00:16:10,760
When I drink vodka,
I want to be refreshed.
377
00:16:10,760 --> 00:16:12,960
I like seltzers
a lot because they're light.
378
00:16:12,960 --> 00:16:15,240
You're rehydrating before
you dehydrate.
379
00:16:15,240 --> 00:16:17,880
You know what I mean? Because it's,
like, it's water.
380
00:16:19,160 --> 00:16:22,440
Is it more for woman or general
market, do you think?
381
00:16:22,440 --> 00:16:24,080
I think females. Females.
382
00:16:24,080 --> 00:16:27,200
With the teams having decided on
their type of vodka drinks...
383
00:16:27,200 --> 00:16:29,960
The Regatta, it's very, very
quintessentially British.
384
00:16:29,960 --> 00:16:32,520
That's the kind of vibe that we want
with this kind of vodka
385
00:16:32,520 --> 00:16:36,200
or something like that.
We need to appeal to the mass.
386
00:16:36,200 --> 00:16:39,200
Now, they need to think of a target
consumer...
387
00:16:39,200 --> 00:16:40,760
I think seltzers,
388
00:16:40,760 --> 00:16:45,240
the market is generally younger
people... Like millennials.
389
00:16:45,240 --> 00:16:48,160
..and come up with a catchy name
for their drink.
390
00:16:48,160 --> 00:16:50,640
We need a story, obviously,
to build a brand from.
391
00:16:50,640 --> 00:16:54,000
Everyone has the auntie that drinks
a bit too much, right?
392
00:16:54,000 --> 00:16:56,880
And they get a teacup and it'll be,
like, what's coming there?
393
00:16:56,880 --> 00:16:58,200
I like "Afternoon V".
394
00:16:58,200 --> 00:16:59,560
Essentially what you're saying is,
395
00:16:59,560 --> 00:17:01,600
"Do fancy a cup of tea, but with
a little bit extra in it?"
396
00:17:01,600 --> 00:17:02,720
Yeah, with a little twist.
397
00:17:02,720 --> 00:17:04,400
Yeah, I'm really excited
about this one.
398
00:17:04,400 --> 00:17:06,560
I love the concept of
Sam's little drunken auntie
399
00:17:06,560 --> 00:17:08,800
in the afternoon. You see,
I'm a drinks guy at home,
400
00:17:08,800 --> 00:17:10,400
so if it goes wrong, I'm in trouble.
401
00:17:10,400 --> 00:17:12,000
What about Candoo?
402
00:17:12,000 --> 00:17:13,960
C-A-N D-O-O.
403
00:17:13,960 --> 00:17:15,680
"You've got that can-do attitude."
404
00:17:15,680 --> 00:17:18,120
We're canning the occasion.
Loving that.
405
00:17:18,120 --> 00:17:20,160
I think we need a punchy... Name.
406
00:17:20,160 --> 00:17:21,440
A punchy name.
407
00:17:21,440 --> 00:17:23,720
I know it's really hard
to come up with that.
408
00:17:23,720 --> 00:17:25,040
What about just Vod?
409
00:17:25,040 --> 00:17:27,400
I don't know if we should do Vodka
in the name, though.
410
00:17:27,400 --> 00:17:29,400
What about Blacktails?
411
00:17:29,400 --> 00:17:30,560
Blacktail?
412
00:17:30,560 --> 00:17:32,920
That is a company. I think it sounds
more like a cider.
413
00:17:32,920 --> 00:17:36,560
What about just like
Spritz with a Z.
414
00:17:36,560 --> 00:17:38,200
Um... Black Ice.
415
00:17:38,200 --> 00:17:39,960
It's like Smirnoff Ice.
416
00:17:39,960 --> 00:17:41,920
Oh.
417
00:17:41,920 --> 00:17:45,200
We're three quite strong women,
418
00:17:45,200 --> 00:17:49,320
but with really different ways
of looking at stuff.
419
00:17:49,320 --> 00:17:50,400
If I don't like an idea,
420
00:17:50,400 --> 00:17:53,400
I feel like I'm a little bit
more constructive,
421
00:17:53,400 --> 00:17:56,440
whereas others are like,
"No, no, no."
422
00:17:56,440 --> 00:17:59,560
And you're never going to build
anything as a team
423
00:17:59,560 --> 00:18:03,520
if you have your ideas flattened
over and over and over again.
424
00:18:05,640 --> 00:18:07,840
So the teams can create
their drinks,
425
00:18:07,840 --> 00:18:11,520
I've set prep stations
at ERGO Creative Agency.
426
00:18:11,520 --> 00:18:14,520
OK, so just off the bat,
I'm thinking we've got a lot
427
00:18:14,520 --> 00:18:17,680
of really great stuff
that's traditionally British.
428
00:18:17,680 --> 00:18:19,840
In order to make their vodka-based
blend,
429
00:18:19,840 --> 00:18:22,720
the team's first need to choose
their flavours.
430
00:18:22,720 --> 00:18:25,640
Gordon, two things he said
was innovative
431
00:18:25,640 --> 00:18:27,600
and stand out from a crowded market.
432
00:18:27,600 --> 00:18:29,800
So I think this is our opportunity
to do it.
433
00:18:29,800 --> 00:18:32,720
Absolutely. So we can't go with
run-of-the-mill flavours.
434
00:18:32,720 --> 00:18:34,840
Still unable to agree on a name...
435
00:18:34,840 --> 00:18:38,040
I think it needs to be three
kind of sophisticated names.
436
00:18:38,040 --> 00:18:39,320
..the Red Team.
437
00:18:39,320 --> 00:18:41,280
I like Eden. I love Grace.
438
00:18:41,280 --> 00:18:42,440
I think it's really...
439
00:18:42,440 --> 00:18:43,600
What? So it would be, like,
440
00:18:43,600 --> 00:18:45,280
Willow, Grace and Eden.
441
00:18:45,280 --> 00:18:47,320
I don't know. Willow, Eden and
Grace.
442
00:18:47,320 --> 00:18:49,280
Just feels a bit...
443
00:18:49,280 --> 00:18:50,760
Say it again.
Willow, Eden and Grace.
444
00:18:50,760 --> 00:18:52,080
Let's go. Let's go for this one.
445
00:18:52,080 --> 00:18:53,880
The idea of the name is three
definite women
446
00:18:53,880 --> 00:18:55,760
coming from three different
backgrounds
447
00:18:55,760 --> 00:18:58,280
with three different jobs that all
enjoy the same drink.
448
00:18:58,280 --> 00:18:59,960
Willow, Eden and Grace.
449
00:19:04,160 --> 00:19:07,400
My name is Hebe
and my business is Boochacha,
450
00:19:07,400 --> 00:19:10,600
which is focused around kombucha.
451
00:19:10,600 --> 00:19:13,720
Kombucha is a fermented
health tonic
452
00:19:13,720 --> 00:19:17,160
full of probiotics
and vitamins and minerals.
453
00:19:17,160 --> 00:19:19,800
It's a bit quirky. It's very unique.
454
00:19:19,800 --> 00:19:21,720
It is like magic.
455
00:19:21,720 --> 00:19:24,440
It's all I think about
and so I'm often late for stuff
456
00:19:24,440 --> 00:19:26,440
and arrive and I'm not
quite prepared,
457
00:19:26,440 --> 00:19:28,720
but I just wing it and always
a bit flustered,
458
00:19:28,720 --> 00:19:31,600
a bit frantic and, like,
hectic. Yeah.
459
00:19:33,240 --> 00:19:35,440
While the teams
work on their flavourings,
460
00:19:35,440 --> 00:19:38,000
I've come to talk to
Tanya and Tim Spittle,
461
00:19:38,000 --> 00:19:40,760
the creators
of this unique craft vodka.
462
00:19:40,760 --> 00:19:41,840
Good to see you both.
463
00:19:41,840 --> 00:19:44,040
Hi. Good to see you.
Hi. Nice to meet you.
464
00:19:44,040 --> 00:19:45,840
You well? Yeah, good, thank you.
Good to see you.
465
00:19:45,840 --> 00:19:47,000
BlackLion. BlackLion.
466
00:19:47,000 --> 00:19:48,240
Now, they originate from...?
467
00:19:48,240 --> 00:19:51,280
Switzerland. Switzerland. Amazing.
Now, the vodka is somewhat unique.
468
00:19:51,280 --> 00:19:55,080
It's very special. It's the first of
its kind. It's got that incredible
469
00:19:55,080 --> 00:19:57,640
whey in there, which is obviously
highly sustainable
470
00:19:57,640 --> 00:19:58,920
and all from the farm.
471
00:19:58,920 --> 00:20:01,440
If you have a cheese-making process
and you have the curds and whey,
472
00:20:01,440 --> 00:20:03,800
the curds go off
to make nice fine cheese,
473
00:20:03,800 --> 00:20:05,200
and the whey, that by-product,
474
00:20:05,200 --> 00:20:07,240
normally thrown away,
is what we've retained,
475
00:20:07,240 --> 00:20:08,480
fermented and distilled.
476
00:20:08,480 --> 00:20:10,640
And the process from start to finish
takes how long?
477
00:20:10,640 --> 00:20:13,600
We can produce this vodka
in less than a month.
478
00:20:16,600 --> 00:20:18,760
Now I can taste that creaminess.
That is delicious. Yeah.
479
00:20:18,760 --> 00:20:20,680
You guys are producing great vodka.
480
00:20:20,680 --> 00:20:22,720
So what should our contenders
do with it?
481
00:20:22,720 --> 00:20:24,880
For me, I would actually try
and work with the vodka.
482
00:20:24,880 --> 00:20:27,600
And a really strong brand identity,
as well. So, they want something
483
00:20:27,600 --> 00:20:30,200
that's really going to stand out and
appeal to their target audience.
484
00:20:30,200 --> 00:20:31,880
I mean, right now
that's going to be hard to beat
485
00:20:31,880 --> 00:20:34,120
stand-alone over ice.
486
00:20:34,120 --> 00:20:36,640
Delicious. Great job, by the way.
Seriously. Thank you so much.
487
00:20:36,640 --> 00:20:39,000
Amazing. Thank you.
Cheers. Pleasure.
488
00:20:42,320 --> 00:20:44,800
I reckon just start off
with ginger.
489
00:20:44,800 --> 00:20:46,400
You know that rhubarb goes
with ginger,
490
00:20:46,400 --> 00:20:48,680
so why don't we try rhubarb mix
as a go-to?
491
00:20:48,680 --> 00:20:51,320
We need at least one ingredient
a little bit smart.
492
00:20:51,320 --> 00:20:53,120
Exotic. Fancy. Exotic. Yeah.
493
00:20:53,120 --> 00:20:56,320
Yuzu is a Japanese lemon.
It's a good one. Yeah.
494
00:20:56,320 --> 00:20:58,760
It's sweet. Yeah.
495
00:21:00,040 --> 00:21:02,040
I can't taste it.
I think we need a lot more lemon.
496
00:21:02,040 --> 00:21:04,480
I can't taste it. Can you taste it?
I can't taste the vodka.
497
00:21:06,800 --> 00:21:09,720
Should we play around
with the flavours? Yeah.
498
00:21:09,720 --> 00:21:11,720
Oh, my gosh. Oh, wow.
499
00:21:11,720 --> 00:21:13,040
No basil.
500
00:21:13,040 --> 00:21:15,720
I like the strawberry and rhubarb
together with the thing.
501
00:21:15,720 --> 00:21:17,560
I just think maybe the basil
is too harsh.
502
00:21:17,560 --> 00:21:19,400
Do you want to go for
strawberry and cucumber?
503
00:21:19,400 --> 00:21:22,480
What you don't want to lose
is the tea, that's all I'm thinking.
504
00:21:24,880 --> 00:21:26,800
We're definitely losing
that tea flavour.
505
00:21:26,800 --> 00:21:28,480
Why do you want more of the tea
in there?
506
00:21:28,480 --> 00:21:30,080
It just needs something to lift it.
507
00:21:30,080 --> 00:21:32,560
It just tastes a little bit...
It needs more tea.
508
00:21:32,560 --> 00:21:34,640
The concept of it was so good
to start with.
509
00:21:34,640 --> 00:21:37,040
We wanted the tea to shine
as a product
510
00:21:37,040 --> 00:21:39,680
and now I feel like we've got a
little bit lost in what we're doing.
511
00:21:39,680 --> 00:21:41,360
Every time you put less tea in
512
00:21:41,360 --> 00:21:43,680
and try and put more lemon
and more cucumber, more...
513
00:21:43,680 --> 00:21:44,880
It doesn't taste like tea.
514
00:21:44,880 --> 00:21:46,080
A bit worried, actually.
515
00:21:46,080 --> 00:21:47,120
The idea is good,
516
00:21:47,120 --> 00:21:53,280
but the execution at the moment
is not looking all right. Yeah.
517
00:21:53,280 --> 00:21:55,680
Losing the tea flavour is
doing my head in.
518
00:21:55,680 --> 00:21:57,600
I think that's a good
starting point.
519
00:22:00,720 --> 00:22:02,920
The things that interest me
are black olive,
520
00:22:02,920 --> 00:22:05,760
that's kind of an interesting thing
you wouldn't really hear before.
521
00:22:05,760 --> 00:22:08,080
Lavender. Think about what would
pop out to you in it on a shelf,
522
00:22:08,080 --> 00:22:10,400
you know, it's all too
typical finding...
523
00:22:10,400 --> 00:22:13,080
Using chilli would. It could
probably go down a little bit
524
00:22:13,080 --> 00:22:15,160
but it's kind of like ginger.
525
00:22:15,160 --> 00:22:16,920
It's not too hot.
526
00:22:16,920 --> 00:22:18,520
A little bit too hot.
527
00:22:18,520 --> 00:22:19,760
Yeah.
528
00:22:19,760 --> 00:22:22,040
I can't lie to you guys,
I think we scrap that.
529
00:22:22,040 --> 00:22:23,880
Oh.
530
00:22:23,880 --> 00:22:25,280
Is that rhubarb in that?
531
00:22:25,280 --> 00:22:27,280
Yeah, rhubarb and black olives.
532
00:22:27,280 --> 00:22:29,400
Oh, rhubarb, maybe.
533
00:22:29,400 --> 00:22:31,400
But it's not...
That's...
534
00:22:31,400 --> 00:22:32,640
Yeah, that is rough.
535
00:22:32,640 --> 00:22:34,360
Shall we try this one?
536
00:22:34,360 --> 00:22:35,920
It's quite a lot of cardamom.
Is it?
537
00:22:35,920 --> 00:22:38,320
Honestly, I think we're just
steering off now.
538
00:22:38,320 --> 00:22:40,480
I think, like, I get it, we're
trying to push the boat out,
539
00:22:40,480 --> 00:22:41,600
but it needs to taste nice.
540
00:22:41,600 --> 00:22:43,440
I don't know what Kier's tactic is,
541
00:22:43,440 --> 00:22:45,560
just chuck things in
and see what works.
542
00:22:45,560 --> 00:22:47,760
I think some of the flavours
are a bit weird.
543
00:22:47,760 --> 00:22:50,160
We're three separate people, you
know, we're going to have three
544
00:22:50,160 --> 00:22:52,360
different ideas and I don't know,
maybe I've just got a bit
545
00:22:52,360 --> 00:22:54,520
of a childish palate and I just want
something that's sweet
546
00:22:54,520 --> 00:22:55,640
and full of fruit.
547
00:22:57,760 --> 00:23:00,760
Actually, it's quite nice
if we've got the three girls' names
548
00:23:00,760 --> 00:23:03,000
as the brand, three key flavours,
549
00:23:03,000 --> 00:23:04,960
Ginger, Yuzu and Rhubarb.
550
00:23:04,960 --> 00:23:07,400
With half their time already gone...
551
00:23:07,400 --> 00:23:11,920
So, strawberry and cucumber.
We just need a touch of lemon.
552
00:23:11,920 --> 00:23:15,520
..the teams need to make decisions
on their flavour combinations.
553
00:23:15,520 --> 00:23:17,000
Gooseberry and cardamom.
554
00:23:17,000 --> 00:23:20,080
It needs something else,
but I'm looking, thinking, like,
555
00:23:20,080 --> 00:23:22,040
but hibiscus, it's sweet.
556
00:23:22,040 --> 00:23:24,800
Just chuck some of it in.
Give it a go.
557
00:23:24,800 --> 00:23:27,120
Right. That... that is not shit.
558
00:23:27,120 --> 00:23:28,800
OK.
559
00:23:28,800 --> 00:23:30,320
That's not shit.
560
00:23:30,320 --> 00:23:32,640
Right. Hello.
How are we doing?
561
00:23:32,640 --> 00:23:34,280
We're getting somewhere.
562
00:23:34,280 --> 00:23:36,440
We're getting there. What's
the blend? Where are we going?
563
00:23:36,440 --> 00:23:38,560
Very small amount of cardamom.
Can I have a little taste?
564
00:23:38,560 --> 00:23:42,160
So, cardamom vodka?
Yeah. Gooseberry, hibiscus...
565
00:23:42,160 --> 00:23:44,120
Wow. That smells intriguing.
566
00:23:47,440 --> 00:23:48,560
Yeah. Oof!
567
00:23:48,560 --> 00:23:51,040
So, it needs to be a touch sweeter,
immediately, do you not think?
568
00:23:51,040 --> 00:23:53,440
Absolutely.
Cos that's punchy.
569
00:23:53,440 --> 00:23:55,560
Yeah. Target market.
Where are we going?
570
00:23:55,560 --> 00:23:57,200
Millennials. Yeah.
Millennials?
571
00:23:57,200 --> 00:23:59,360
OK. Name? So we've gone with Candoo,
572
00:23:59,360 --> 00:24:01,720
which kind of tags in
with our tag line,
573
00:24:01,720 --> 00:24:03,200
which is "Can the occasion."
574
00:24:03,200 --> 00:24:05,320
So essentially we want to emulate
the experience
575
00:24:05,320 --> 00:24:06,640
within the drink itself.
576
00:24:06,640 --> 00:24:08,840
And we're going to try to do that
through the branding also.
577
00:24:08,840 --> 00:24:10,320
I love the idea, where it's going.
578
00:24:10,320 --> 00:24:12,760
It's just a tough market, especially
in the canned department.
579
00:24:12,760 --> 00:24:15,520
Good luck. Thank you.
Thanks, Gordon. Thank you.
580
00:24:15,520 --> 00:24:18,800
Everything was all over the place
as far as the flavours went.
581
00:24:18,800 --> 00:24:20,560
A second before Gordon walked in,
582
00:24:20,560 --> 00:24:24,200
we added a little bit of hibiscus
and it seemed to come together.
583
00:24:24,200 --> 00:24:26,600
I'm feeling pretty smug about that,
I'll be honest.
584
00:24:26,600 --> 00:24:28,520
The Blue Team are going
for the millennials,
585
00:24:28,520 --> 00:24:31,040
and that's a big market, but
they're trying to be too niche
586
00:24:31,040 --> 00:24:33,520
and getting a little bit too
carried away with the flavour.
587
00:24:33,520 --> 00:24:34,720
They have to be very careful,
588
00:24:34,720 --> 00:24:36,760
because they may overstep
the mark on that one.
589
00:24:36,760 --> 00:24:39,320
They could miss the mark completely.
590
00:24:39,320 --> 00:24:40,720
How are we doing?
591
00:24:40,720 --> 00:24:43,040
Er... Honestly, confused.
592
00:24:43,040 --> 00:24:44,080
What's the concept?
593
00:24:44,080 --> 00:24:45,920
Vodka into a tea mix.
594
00:24:45,920 --> 00:24:47,800
Right. It's a hard tea?
595
00:24:47,800 --> 00:24:49,360
Basically. A hard tea. Gotcha.
596
00:24:49,360 --> 00:24:51,200
Flavours-wise, lift me.
597
00:24:51,200 --> 00:24:55,840
Got a strawberry, cucumber
and a little bit of lemon as well.
598
00:24:58,240 --> 00:25:00,160
Yeah. So, yeah, that tastes...
599
00:25:00,160 --> 00:25:02,440
That's a bit watery.
600
00:25:02,440 --> 00:25:04,120
If you're going to do a hard tea,
601
00:25:04,120 --> 00:25:07,320
then you start off with a hard tea
and you bring in those balances,
602
00:25:07,320 --> 00:25:09,200
the sweet, the sour, the citrus...
603
00:25:09,200 --> 00:25:11,160
Yeah. ..but it's like there's no tea
in there
604
00:25:11,160 --> 00:25:12,360
cos it's very watery.
605
00:25:12,360 --> 00:25:14,280
Now, what's your brand name?
606
00:25:14,280 --> 00:25:16,680
Afternoon V. Afternoon V.
607
00:25:16,680 --> 00:25:19,880
Afternoon V. Yeah. Right, it's like
something you slip Grandad
608
00:25:19,880 --> 00:25:21,800
on Christmas Day. Yeah.
609
00:25:21,800 --> 00:25:23,320
No, I'm talking about Viagra.
610
00:25:23,320 --> 00:25:24,960
Oh, I didn't even think about... Oh.
611
00:25:24,960 --> 00:25:26,480
You didn't think about that?
612
00:25:26,480 --> 00:25:29,000
It sounds a bit strange.
I'm so sorry. It's the first time
613
00:25:29,000 --> 00:25:31,840
I've heard this, so... Your brand
is going to have to hit hard.
614
00:25:31,840 --> 00:25:35,320
Good luck. Thank you very much.
Cheers.
615
00:25:35,320 --> 00:25:36,600
It didn't ever occur to me.
616
00:25:36,600 --> 00:25:38,880
I did say a few times, we need
more tea. We need more tea.
617
00:25:38,880 --> 00:25:40,880
And the tea is obviously
the dominant flavour,
618
00:25:40,880 --> 00:25:42,880
so it has to taste of tea.
619
00:25:42,880 --> 00:25:46,160
So, if it doesn't, we're in trouble
because it's called Afternoon V,
620
00:25:46,160 --> 00:25:47,680
which is supposed to be tea.
621
00:25:47,680 --> 00:25:49,920
Yellow Team, they're going
for that hard tea now.
622
00:25:49,920 --> 00:25:51,640
Everybody knows what
that tastes like.
623
00:25:51,640 --> 00:25:53,120
So they've got their work cut out
624
00:25:53,120 --> 00:25:54,720
because those flavours are bang-on
625
00:25:54,720 --> 00:25:56,720
and they need to hit
that profile early,
626
00:25:56,720 --> 00:25:58,680
otherwise it's not going
to be right.
627
00:25:59,680 --> 00:26:00,960
ALL: Hello.
628
00:26:00,960 --> 00:26:02,040
How are we feeling?
629
00:26:02,040 --> 00:26:03,240
Good. Good.
630
00:26:03,240 --> 00:26:04,680
So what's the base of the drink?
631
00:26:04,680 --> 00:26:06,200
So our base is ginger.
632
00:26:06,200 --> 00:26:07,840
So, vodka ginger. Yeah.
633
00:26:07,840 --> 00:26:11,040
So we've gone to mix that
with rhubarb and yuzu lemon.
634
00:26:11,040 --> 00:26:13,440
Wow. So it's quite an exotic,
sort of punchy...
635
00:26:13,440 --> 00:26:14,520
Yeah.
636
00:26:14,520 --> 00:26:15,920
May I have a little taste?
637
00:26:15,920 --> 00:26:17,120
Try this one. Great.
638
00:26:17,120 --> 00:26:19,320
We are working on the sweetness.
Yeah.
639
00:26:22,440 --> 00:26:24,640
The yuzu and ginger actually
work quite well.
640
00:26:24,640 --> 00:26:27,320
The issue here, it's way too sweet.
Yes. Pull back on the sweetness,
641
00:26:27,320 --> 00:26:29,840
you've got something really
tangible. So it's actually a lot
642
00:26:29,840 --> 00:26:32,360
smoother than I thought it would.
What's the name? What have we got?
643
00:26:32,360 --> 00:26:33,760
Willow, Eden and Grace.
644
00:26:33,760 --> 00:26:35,040
Say that again, please.
645
00:26:35,040 --> 00:26:36,600
Willow, Eden and Grace.
646
00:26:36,600 --> 00:26:38,760
Willow, Eden and Grace.
647
00:26:38,760 --> 00:26:40,040
Sounds like a law firm.
648
00:26:40,040 --> 00:26:41,160
Who's Willow?
649
00:26:41,160 --> 00:26:42,440
Me.
650
00:26:43,600 --> 00:26:44,960
Who's Grace? I am.
651
00:26:44,960 --> 00:26:46,840
Who's Eden? Me.
652
00:26:46,840 --> 00:26:49,080
Something tangible is there.
653
00:26:49,080 --> 00:26:50,760
Honestly, it's a really nice
flavour.
654
00:26:50,760 --> 00:26:52,800
Make sure your branding is on point.
655
00:26:52,800 --> 00:26:54,840
Yeah? Yeah. Thank you.
656
00:26:54,840 --> 00:26:57,600
Like, we could have spent
all day on an amazing name
657
00:26:57,600 --> 00:27:00,160
and had a really bad end-product,
so I think we just went for the name
658
00:27:00,160 --> 00:27:03,280
and make sure the branding strong
and the flavours are right.
659
00:27:03,280 --> 00:27:04,840
I've just been to see the Red Team
660
00:27:04,840 --> 00:27:06,040
and dreadful name.
661
00:27:06,040 --> 00:27:07,480
The saving grace there for me
662
00:27:07,480 --> 00:27:09,320
is that the actual drink
tastes good,
663
00:27:09,320 --> 00:27:12,040
slightly too sweet, but it's got
great potential.
664
00:27:12,040 --> 00:27:15,960
When you swallow, you smell
the tea on your palate.
665
00:27:15,960 --> 00:27:18,200
Yeah. No more green tea than that.
666
00:27:18,200 --> 00:27:20,880
I can taste it.
Yeah? Mm-hm.
667
00:27:20,880 --> 00:27:22,400
With little time left...
668
00:27:22,400 --> 00:27:24,440
What is it that cuts that sweetness?
669
00:27:24,440 --> 00:27:27,120
It might be the rhubarb. So we go
on that, we cut the sweetness?
670
00:27:27,120 --> 00:27:28,360
Yeah?
671
00:27:28,360 --> 00:27:30,960
..the teams need to finalise
their drink recipes...
672
00:27:30,960 --> 00:27:33,440
This has got a touch more extra
sugar... of the sugar syrup.
673
00:27:33,440 --> 00:27:35,560
He asked for it sweet
and that's it sweeter.
674
00:27:35,560 --> 00:27:37,680
Yeah. That's much better.
675
00:27:37,680 --> 00:27:39,720
That's the best one yet.
676
00:27:39,720 --> 00:27:41,960
I think I have nailed that.
677
00:27:41,960 --> 00:27:43,680
..before designing their branding.
678
00:27:43,680 --> 00:27:45,520
It's what... I'm trying to think of
the excuses
679
00:27:45,520 --> 00:27:47,360
that I might use to have a drink
in the afternoon.
680
00:27:47,360 --> 00:27:48,800
Like, it's 12:00 somewhere.
681
00:27:48,800 --> 00:27:51,320
I know. That's what I was just
thinking. I always used to say...
Yeah.
682
00:27:51,320 --> 00:27:53,840
Do you know what I'm trying to say?
Sort of like, it's time...
683
00:27:53,840 --> 00:27:56,080
It's that time somewhere
in the world, so why not?
684
00:27:56,080 --> 00:27:58,080
We want to go for pastel colours.
685
00:27:58,080 --> 00:28:00,920
Cos our target are woman.
Sophisticated woman.
686
00:28:00,920 --> 00:28:02,440
Classy. Classy.
687
00:28:02,440 --> 00:28:04,160
I can see it now, yeah.
688
00:28:04,160 --> 00:28:06,680
Target market - millennials. OK.
689
00:28:06,680 --> 00:28:09,880
But we don't want it to look tacky.
690
00:28:09,880 --> 00:28:12,440
I just think if we're going to go
to quintessentially British,
691
00:28:12,440 --> 00:28:14,480
something red, white and blue
has to be on there.
692
00:28:14,480 --> 00:28:16,720
Do you reckon you could make the
buntings Union Jacks?
693
00:28:16,720 --> 00:28:21,880
I honestly feel like if I saw
that on the shelves with the...
694
00:28:21,880 --> 00:28:24,800
like, the bunting at the top,
it would just...
695
00:28:24,800 --> 00:28:26,440
Quintessentially British.
696
00:28:26,440 --> 00:28:27,800
That's what we're going for.
697
00:28:27,800 --> 00:28:29,280
We've only got 20 minutes left
to go
698
00:28:29,280 --> 00:28:31,440
so I think one of us is going
to have to finish the drink.
699
00:28:31,440 --> 00:28:34,680
All right, you guys come back
in ten minutes, please.
700
00:28:34,680 --> 00:28:37,680
Because we're
quintessentially British,
701
00:28:37,680 --> 00:28:39,080
the brand...
702
00:28:39,080 --> 00:28:42,720
..we put the Union Jack, erm...
703
00:28:42,720 --> 00:28:45,560
..bunting across the can.
704
00:28:45,560 --> 00:28:48,520
I'm feeling uncertain.
705
00:28:48,520 --> 00:28:51,360
I feel like it looks a bit sparse.
706
00:28:51,360 --> 00:28:54,080
A bit empty.
I wouldn't know what that was.
707
00:28:54,080 --> 00:28:56,360
I wouldn't... Do you know
what I mean? Mm.
708
00:28:56,360 --> 00:28:58,960
We're not all thrilled
with the branding, I'll be honest.
709
00:28:58,960 --> 00:29:01,200
Maybe the issue was slightly
creative differences
710
00:29:01,200 --> 00:29:03,720
in terms of the vibe we wanted
to go for.
711
00:29:03,720 --> 00:29:06,280
But I think, overall,
it's clean, it's simple.
712
00:29:06,280 --> 00:29:07,760
I think it says what it is.
713
00:29:07,760 --> 00:29:10,800
So it could be a shit-tonne worse.
714
00:29:10,800 --> 00:29:13,640
We're going to have to really
explain the story... Yeah.
715
00:29:13,640 --> 00:29:18,040
..to them tomorrow cos I don't think
that's going to cut it.
716
00:29:18,040 --> 00:29:20,800
I've asked drinks creators
Omega Ingredients
717
00:29:20,800 --> 00:29:22,800
to pre-mix and can their new drinks
718
00:29:22,800 --> 00:29:25,800
in time for the Henley Royal Regatta
tomorrow.
719
00:29:46,160 --> 00:29:48,240
Henley Royal Regatta.
720
00:29:48,240 --> 00:29:49,880
This six day rowing spectacle
721
00:29:49,880 --> 00:29:53,520
is considered to be the most
prestigious regatta in the world,
722
00:29:53,520 --> 00:29:56,240
attracting thousands of visitors
each year,
723
00:29:56,240 --> 00:29:58,840
who come to witness elite rowing
724
00:29:58,840 --> 00:30:02,320
and enjoy the incredible
hospitality on offer.
725
00:30:05,200 --> 00:30:06,560
INDISTINCT CHATTER
726
00:30:06,560 --> 00:30:09,200
What a place, girls. I know.
727
00:30:09,200 --> 00:30:11,120
It doesn't get more British
than this.
728
00:30:11,120 --> 00:30:12,320
No, it really doesn't.
729
00:30:12,320 --> 00:30:14,560
I can't think
of a better place for the teams
730
00:30:14,560 --> 00:30:17,600
to launch their new ready-to-drink
brands.
731
00:30:19,680 --> 00:30:21,880
In the heart of the regatta's
spectator zone,
732
00:30:21,880 --> 00:30:24,640
I've set the teams
up in their own enclosure...
733
00:30:24,640 --> 00:30:27,000
Oh, my God!
734
00:30:27,000 --> 00:30:28,240
It pops.
735
00:30:28,240 --> 00:30:30,040
Oh, it's good. It's good.
736
00:30:30,040 --> 00:30:31,400
Oh, wow, the flowers.
737
00:30:31,400 --> 00:30:33,800
..and I've given them all the tools
to promote
738
00:30:33,800 --> 00:30:35,560
their newly canned drinks.
739
00:30:35,560 --> 00:30:37,200
Oh, candyfloss!
740
00:30:37,200 --> 00:30:38,800
That's very cool.
741
00:30:38,800 --> 00:30:40,480
I think it's ice cream.
742
00:30:40,480 --> 00:30:42,080
Yeah!
743
00:30:42,080 --> 00:30:43,840
Definitely ice cream.
744
00:30:43,840 --> 00:30:45,360
It's always 12:00 somewhere.
745
00:30:46,560 --> 00:30:47,880
Do you like it?
746
00:30:53,240 --> 00:30:54,920
That's good.
747
00:30:54,920 --> 00:30:56,440
I mean, when you look at
the ingredients,
748
00:30:56,440 --> 00:30:57,960
we've pushed the boat out.
749
00:30:57,960 --> 00:31:00,600
Yeah, I'm confident that we're
targeting a younger population
750
00:31:00,600 --> 00:31:03,440
who have that disposable income,
more likely to go out and party.
751
00:31:03,440 --> 00:31:06,440
My main objective of today is to
really get people engaged with it
752
00:31:06,440 --> 00:31:11,040
and repost it. Offer to take photos,
ask them to use the hashtag.
753
00:31:11,040 --> 00:31:12,560
We are targeting millennials
754
00:31:12,560 --> 00:31:15,600
and I just want to get a massive
buzz around our stall.
755
00:31:18,400 --> 00:31:21,040
Is it still too sweet
or you're OK with that?
756
00:31:21,040 --> 00:31:24,240
It is quite sweet, but I knew
it was going to taste sweet to me.
757
00:31:24,240 --> 00:31:25,720
It's still good.
Still good.
758
00:31:25,720 --> 00:31:27,240
It's very on topic at the moment.
759
00:31:27,240 --> 00:31:29,200
This whole bringing women together,
760
00:31:29,200 --> 00:31:32,280
responsibilities and, like,
becoming positions of power
761
00:31:32,280 --> 00:31:33,480
and all of that stuff,
762
00:31:33,480 --> 00:31:35,200
so I think it works.
763
00:31:36,520 --> 00:31:38,360
We have built a brand
we're very proud of
764
00:31:38,360 --> 00:31:40,000
and I'm excited to tell people
about it.
765
00:31:40,000 --> 00:31:41,760
I'm excited to explain to people.
766
00:31:41,760 --> 00:31:44,360
We have three very different,
strong personalities,
767
00:31:44,360 --> 00:31:46,640
but we're here together,
we've built this drink.
768
00:31:46,640 --> 00:31:48,600
Oh, I'm proud of us.
769
00:31:48,600 --> 00:31:50,440
Proud of the brand. Yeah, it's good.
770
00:31:52,240 --> 00:31:54,400
All right, let's give it a try.
771
00:31:54,400 --> 00:31:55,840
Oh!
772
00:31:55,840 --> 00:31:57,400
Oh, I like it.
773
00:31:57,400 --> 00:32:00,320
And you can taste the vodka.
And the cucumber.
774
00:32:00,320 --> 00:32:02,440
Do you think we can see
that it says Afternoon V
775
00:32:02,440 --> 00:32:04,840
or just Afternoon? You can
definitely see Afternoon V.
776
00:32:04,840 --> 00:32:08,480
You would think it's something
to do with tea. Mm-hm.
777
00:32:08,480 --> 00:32:11,600
We've got a quintessentially
British kind of product,
778
00:32:11,600 --> 00:32:14,360
but actually we wanted the tea
to shine
779
00:32:14,360 --> 00:32:17,200
and getting that tea to come through
some of the flavours
780
00:32:17,200 --> 00:32:18,600
was really, really tough.
781
00:32:18,600 --> 00:32:23,000
The idea is good,
but the execution is not all right.
782
00:32:23,000 --> 00:32:25,200
I'm so proud of us.
783
00:32:25,200 --> 00:32:27,920
Literally it is an afternoon tea
in a can.
784
00:32:27,920 --> 00:32:29,640
I'm really happy with it.
785
00:32:31,560 --> 00:32:34,120
For today's launch, I've enlisted
some drinks experts
786
00:32:34,120 --> 00:32:36,080
to help me judge the teams later.
787
00:32:36,080 --> 00:32:38,840
Assessing how their vodka
has been utilised,
788
00:32:38,840 --> 00:32:41,200
Tanya and Tim Spittle
789
00:32:41,200 --> 00:32:42,480
and Anna MacDonald,
790
00:32:42,480 --> 00:32:46,120
marketing director
for global drinks giant Diageo.
791
00:32:46,120 --> 00:32:49,840
With over 200 brands selling
in more than 180 countries,
792
00:32:49,840 --> 00:32:53,440
she's perfectly placed to know
if a new product will succeed.
793
00:32:53,440 --> 00:32:55,800
The contenders are about to go
live in their pop-ups.
794
00:32:55,800 --> 00:32:58,280
What are the key things
they should be focusing on?
795
00:32:58,280 --> 00:33:00,960
The packaging design is going
to be really important.
796
00:33:00,960 --> 00:33:03,560
Ultimately, you're going to want
people to buy the product again,
797
00:33:03,560 --> 00:33:05,520
and that's going to all
come down to the taste.
798
00:33:05,520 --> 00:33:08,400
And I think having an idea
at the heart of it that pulls
799
00:33:08,400 --> 00:33:09,840
everything together. Yeah.
800
00:33:09,840 --> 00:33:11,200
That one needs a few more.
This one?
801
00:33:11,200 --> 00:33:12,720
Now we can clearly see
all the branding.
802
00:33:12,720 --> 00:33:16,400
Candoo. Wow! "Can the occasion."
803
00:33:16,400 --> 00:33:18,880
They've got seconds to capture
that market.
804
00:33:18,880 --> 00:33:22,160
How important is that
key messaging on those cans?
805
00:33:22,160 --> 00:33:25,800
It's critical. So if you think about
yourself going around a supermarket
806
00:33:25,800 --> 00:33:28,360
or in a bar, you've got
lots of things in your head.
807
00:33:28,360 --> 00:33:32,040
So, being really clear about
what it is that you're selling
808
00:33:32,040 --> 00:33:33,480
on the can is really important.
809
00:33:33,480 --> 00:33:35,200
Fingers crossed we're in for
some treats.
810
00:33:35,200 --> 00:33:36,240
I hope so.
811
00:33:37,400 --> 00:33:40,320
CHEERING
812
00:33:40,320 --> 00:33:42,920
It's midday.
At the teams' enclosure...
813
00:33:42,920 --> 00:33:44,520
How are we pitching it to guys?
814
00:33:44,520 --> 00:33:45,960
It's supporting women.
815
00:33:45,960 --> 00:33:48,640
You're supporting independent women.
No, that is too much.
816
00:33:48,640 --> 00:33:50,200
Let's just target the women.
817
00:33:50,200 --> 00:33:53,200
..last minute preparations before
the big launch.
818
00:33:53,200 --> 00:33:55,120
All right. I'm going to be
at the front here
819
00:33:55,120 --> 00:33:57,120
giving out drinks from the YETI.
Yeah.
820
00:33:57,120 --> 00:33:58,760
Amy in front, taking pictures of
people,
821
00:33:58,760 --> 00:34:00,080
giving them a nice send off.
822
00:34:00,080 --> 00:34:01,320
You know what I mean? Yeah.
823
00:34:01,320 --> 00:34:03,600
Kier, you're going to be on
the candyfloss yourself.
824
00:34:03,600 --> 00:34:06,000
I just want to put Kier
on the candyfloss.
825
00:34:06,000 --> 00:34:09,800
I think myself and Amy might be a
bit more digestible to the public,
826
00:34:09,800 --> 00:34:11,600
especially with our target market.
827
00:34:11,600 --> 00:34:13,800
Kier and his eyeliner behind
a pink stand
828
00:34:13,800 --> 00:34:15,480
might not make the most sense.
829
00:34:15,480 --> 00:34:17,040
Big smiles, man.
830
00:34:21,040 --> 00:34:22,440
Hi, guys. How are you?
831
00:34:22,440 --> 00:34:24,120
Welcome to Afternoon V.
832
00:34:24,120 --> 00:34:25,160
Thank you. They're cool.
833
00:34:29,320 --> 00:34:31,200
So, with this one, we've gone down
the tea route.
834
00:34:31,200 --> 00:34:32,280
Quintessentially British.
835
00:34:32,280 --> 00:34:33,720
Perfect for a day like today.
836
00:34:33,720 --> 00:34:35,880
Everyone likes a cheeky
vodka, don't they?
837
00:34:35,880 --> 00:34:37,840
That's why we say it's always 12:00
somewhere.
838
00:34:41,880 --> 00:34:43,600
What do you think of it?
839
00:34:43,600 --> 00:34:47,680
As soon as I taste it,
I can taste the cucumber. OK.
840
00:34:47,680 --> 00:34:48,880
What are your thoughts?
841
00:34:50,360 --> 00:34:52,600
Yeah. The tea is quite subtle,
842
00:34:52,600 --> 00:34:55,640
but what's the overriding flavour
that you get?
843
00:34:55,640 --> 00:34:58,040
Is it strong in cucumber? Yeah.
844
00:34:59,040 --> 00:35:00,080
No.
845
00:35:00,080 --> 00:35:02,560
Can you smell the strawberries?
No, I can smell the cucumber.
846
00:35:02,560 --> 00:35:03,840
Oh, can you?
847
00:35:03,840 --> 00:35:06,160
You think cucumber doesn't have
a smell,
848
00:35:06,160 --> 00:35:07,200
but, no, it does.
849
00:35:07,200 --> 00:35:09,560
Some people weren't keen
on the cucumber taste.
850
00:35:09,560 --> 00:35:12,800
Some people got that really
refreshing, like, that "ah" moment.
851
00:35:12,800 --> 00:35:15,320
And other people were like,
"Oh, no, this is a bit much."
852
00:35:15,320 --> 00:35:17,200
So I don't know.
853
00:35:19,080 --> 00:35:21,360
Guys, come to us.
854
00:35:21,360 --> 00:35:23,800
Reaching out to the millennials...
855
00:35:23,800 --> 00:35:26,400
Would you like to try some
of our Candoo?
856
00:35:26,400 --> 00:35:29,080
..Andy and Amy,
with Kier on candyfloss.
857
00:35:29,080 --> 00:35:31,480
If you had this again,
like in a garden
858
00:35:31,480 --> 00:35:33,800
and then you're like,
"Take a sip and you think,
859
00:35:33,800 --> 00:35:35,600
"Oh, my God, remember the regatta?"
Yeah.
860
00:35:35,600 --> 00:35:38,640
We have a cardamom, hibiscus
and gooseberry seltzer.
861
00:35:38,640 --> 00:35:41,200
We tried to bring the occasion
in the can itself.
862
00:35:41,200 --> 00:35:44,000
I like the colour of it but
I don't like the...
863
00:35:44,000 --> 00:35:45,280
The background is a bit...
864
00:35:45,280 --> 00:35:47,200
It's cos you can drink
it on every occasion.
865
00:35:47,200 --> 00:35:49,520
Yeah, but I don't think that's
every occasion.
866
00:35:49,520 --> 00:35:51,960
Does everyone want to try
a bit of candyfloss?
867
00:35:51,960 --> 00:35:54,080
I think we're all quite
good with people,
868
00:35:54,080 --> 00:35:56,440
so it made sense to divvy up tasks.
869
00:35:56,440 --> 00:35:57,920
I didn't want to be a baby
and be like,
870
00:35:57,920 --> 00:36:01,600
"Oh, no, I don't wanna do
the candyfloss."
871
00:36:01,600 --> 00:36:03,240
Don't want to be like that.
872
00:36:05,720 --> 00:36:07,840
It's a drink for women.
873
00:36:07,840 --> 00:36:09,960
OK. We have three women with
a different background,
874
00:36:09,960 --> 00:36:12,440
different stories,
different countries.
875
00:36:12,440 --> 00:36:14,240
Pushing their all-woman mixer...
876
00:36:14,240 --> 00:36:16,240
It's quite strong.
877
00:36:16,240 --> 00:36:18,200
..Hebe, Flo and Rachel.
878
00:36:18,200 --> 00:36:20,680
Our target is woman
because we are three women.
879
00:36:20,680 --> 00:36:23,800
Yeah, I love that.
You love the that, yeah?
880
00:36:23,800 --> 00:36:27,360
We've come together under this one
brand, one drink,
881
00:36:27,360 --> 00:36:29,320
and, yeah, we want to know what
you think.
882
00:36:29,320 --> 00:36:32,080
Syrupy. So that's quite sweet
for me.
883
00:36:32,080 --> 00:36:34,880
Was a tiny bit too sweet for me.
884
00:36:34,880 --> 00:36:37,520
The other girls thought it was a bit
sweet when we were coming up
885
00:36:37,520 --> 00:36:40,000
with the idea, we tried to reduce
the sweetness down in it.
886
00:36:40,000 --> 00:36:43,120
I think if you've got a sweet
tooth, it's perfect. Yeah, yeah.
887
00:36:43,120 --> 00:36:45,440
Thank you, ladies, thank you.
888
00:36:45,440 --> 00:36:47,800
It's unusual. In a good way or not?
889
00:36:47,800 --> 00:36:50,160
Ah. Depends how much alcohol
is in it.
890
00:36:50,160 --> 00:36:53,080
Ah, so you want it more alcohol
and less sweetness for you.
891
00:36:53,080 --> 00:36:56,840
The drink was way too sugary
for some of the people.
892
00:36:56,840 --> 00:36:59,120
They wanted more alcohol
and less sugar
893
00:36:59,120 --> 00:37:00,240
and we knew it.
894
00:37:02,120 --> 00:37:04,200
Cheers!
895
00:37:04,200 --> 00:37:06,920
With the regatta in full swing...
896
00:37:06,920 --> 00:37:08,120
Do you want one of those?
897
00:37:08,120 --> 00:37:10,200
..I'm sending my experts amongst
the guests
898
00:37:10,200 --> 00:37:11,880
to sample the team's drinks.
899
00:37:11,880 --> 00:37:14,320
Once you crack it open,
that is actually the occasion.
900
00:37:14,320 --> 00:37:17,040
Later, we will quiz them
on their brands.
901
00:37:17,040 --> 00:37:19,720
A quintessentially British theme
to go with somewhere like this.
902
00:37:19,720 --> 00:37:21,040
So, what's in it? It's green tea.
903
00:37:21,040 --> 00:37:23,920
It's green tea. Yes. You've got
green tea base, lemon, cucumber...
904
00:37:23,920 --> 00:37:25,800
Everything that we could think of
that were married
905
00:37:25,800 --> 00:37:27,040
in a British sense.
906
00:37:27,040 --> 00:37:28,120
Why did you pick those?
907
00:37:28,120 --> 00:37:29,240
Because we are three women
908
00:37:29,240 --> 00:37:31,600
and we wanted only
three main ingredients.
909
00:37:31,600 --> 00:37:33,160
Oh, OK. One reflects each of you.
910
00:37:33,160 --> 00:37:34,480
Exactly. OK.
911
00:37:34,480 --> 00:37:35,920
We are Candoo.
912
00:37:35,920 --> 00:37:37,800
OK. It's more about the occasion
as well.
913
00:37:37,800 --> 00:37:39,360
You know, we're at somewhere
beautiful.
914
00:37:39,360 --> 00:37:41,280
We're at Henley on Thames,
enjoying the occasion.
915
00:37:41,280 --> 00:37:43,880
We've tried to emulate
that in the can.
916
00:37:43,880 --> 00:37:45,160
Green tea?!
917
00:37:45,160 --> 00:37:47,000
Where'd you get that idea from?
918
00:37:47,000 --> 00:37:49,640
Sam, bless her, her auntie
that used to sneak a vodka
919
00:37:49,640 --> 00:37:51,400
in her tea in the afternoon.
920
00:37:51,400 --> 00:37:52,920
We all agreed, we know somebody that
921
00:37:52,920 --> 00:37:54,560
might like a tipple
in the afternoon.
922
00:37:54,560 --> 00:37:56,240
A quintessentially British theme,
923
00:37:56,240 --> 00:37:58,720
but with a cheeky, strong drink
in the afternoon. Oh, OK.
924
00:38:04,680 --> 00:38:07,680
As Henley Royal Regatta
draws to a close...
925
00:38:07,680 --> 00:38:10,000
The last one. There you are.
Thank you very much.
926
00:38:10,000 --> 00:38:12,240
..the teams now face their
toughest test,
927
00:38:12,240 --> 00:38:16,160
promoting their brands to me
and my panel of experts...
928
00:38:16,160 --> 00:38:17,800
Ladies. We good?
929
00:38:17,800 --> 00:38:19,200
Hello. Good afternoon.
930
00:38:19,200 --> 00:38:21,120
..starting with the Red Team.
931
00:38:21,120 --> 00:38:25,200
Tim and Tanya, they are the founders
and the producers
932
00:38:25,200 --> 00:38:26,840
of that beautiful vodka.
933
00:38:26,840 --> 00:38:28,680
Oh! Wow. Yes.
934
00:38:28,680 --> 00:38:32,560
And this is Anna MacDonald,
the marketing director of Diageo.
935
00:38:32,560 --> 00:38:35,920
What we'd like to hear is
an insight to the story,
936
00:38:35,920 --> 00:38:39,840
the DNA and why
Willow, Eden and Grace?
937
00:38:39,840 --> 00:38:42,520
So we wanted to incorporate
a brand that included women
938
00:38:42,520 --> 00:38:43,880
from different backgrounds.
939
00:38:43,880 --> 00:38:46,800
So, this is Willow, I'm Eden
and this is Grace
940
00:38:46,800 --> 00:38:49,560
and we're just a representation
of all females.
941
00:38:49,560 --> 00:38:51,000
And is that your real names?
942
00:38:51,000 --> 00:38:53,320
No. No.
943
00:38:53,320 --> 00:38:55,440
So your target audience
is women only?
944
00:38:55,440 --> 00:38:57,920
We wanted to pick a niche
market where we were focused
945
00:38:57,920 --> 00:39:01,240
and we had a clear target audience
and we were aiming for them.
946
00:39:01,240 --> 00:39:03,120
And we thought if we aimed
for that niche
947
00:39:03,120 --> 00:39:06,640
and then we expand from there once
we have our foot in the market.
948
00:39:08,920 --> 00:39:11,120
Tell me how you balance
those flavours.
949
00:39:11,120 --> 00:39:12,720
I put the ginger on the top.
950
00:39:12,720 --> 00:39:16,160
Obviously ginger was really sweet
and really strong,
951
00:39:16,160 --> 00:39:17,640
so I added a little bit of rhubarb
952
00:39:17,640 --> 00:39:20,080
because I wanted to have the ginger
hit at the beginning
953
00:39:20,080 --> 00:39:22,560
and then get the rhubarb taste
at the end
954
00:39:22,560 --> 00:39:24,480
and I added a little bit of yuzu
955
00:39:24,480 --> 00:39:28,320
to break the sweetness and to bring
a different kind of taste.
956
00:39:29,480 --> 00:39:31,760
I'll catch up later. Thank you.
Thank you for your time.
957
00:39:33,480 --> 00:39:36,240
So, did the ladies...
did they do the vodka justice?
958
00:39:36,240 --> 00:39:37,760
It was too sweet.
959
00:39:37,760 --> 00:39:39,120
It was too sweet, Gordon.
960
00:39:39,120 --> 00:39:41,360
I mean, I've still got a film
of sugar in my mouth now.
961
00:39:41,360 --> 00:39:43,920
Yeah. I think they slipped up.
This did have a bit of potential.
962
00:39:43,920 --> 00:39:45,800
Don't you cut your market
in half immediately
963
00:39:45,800 --> 00:39:47,000
with such a feminine brand?
964
00:39:47,000 --> 00:39:48,280
Were they too niche, do you think?
965
00:39:48,280 --> 00:39:50,680
Designing a brand with women
in mind,
966
00:39:50,680 --> 00:39:52,080
absolutely no problem with that.
967
00:39:52,080 --> 00:39:55,280
For me, it was more when we asked
them about, "Is it only for women?
968
00:39:55,280 --> 00:39:56,560
They said yes.
969
00:39:56,560 --> 00:39:58,160
That, to me, was the mistake.
970
00:39:58,160 --> 00:39:59,720
So it's a drink for break-ups.
971
00:40:02,800 --> 00:40:04,880
Next, it's the Blue Team.
972
00:40:04,880 --> 00:40:07,520
First of all, give us an insight
to the brand.
973
00:40:07,520 --> 00:40:12,560
Have you ever had a song that has
connected you to a memory?
974
00:40:12,560 --> 00:40:14,640
The idea of this is we do
the same thing,
975
00:40:14,640 --> 00:40:16,920
but with flavour,
hence "Can the occasion."
976
00:40:16,920 --> 00:40:20,640
So we bring these original flavours
here with gooseberry, hibiscus
977
00:40:20,640 --> 00:40:24,560
and cardamom, and we connect
that with whatever event you're at.
978
00:40:24,560 --> 00:40:27,360
Tania, first impression
when you took a mouthful?
979
00:40:27,360 --> 00:40:30,240
Um... Yeah. It's quite spicy,
980
00:40:30,240 --> 00:40:32,760
I think, isn't it? Obviously that's
the cardamom in it.
981
00:40:32,760 --> 00:40:36,200
Yeah. Same. I found the cardamom
a bit too polarising,
982
00:40:36,200 --> 00:40:41,040
but I think what you've got right is
the sweetness levels are quite low
983
00:40:41,040 --> 00:40:44,640
and therefore the taste
overall is quite refreshing.
984
00:40:44,640 --> 00:40:47,560
Tell me if you think
it's premium and why.
985
00:40:47,560 --> 00:40:51,040
I think we're kind of
premium end of the market.
986
00:40:51,040 --> 00:40:52,960
With the branding as well,
as you can see,
987
00:40:52,960 --> 00:40:55,400
we've gone with the monogram of
a sort of graphic.
988
00:40:55,400 --> 00:40:58,440
The whole idea with that was tying
that into the story of the occasion.
989
00:40:58,440 --> 00:41:00,640
It does look classy.
990
00:41:00,640 --> 00:41:02,360
You'd be happy
carrying that round all day
991
00:41:02,360 --> 00:41:03,680
at an event like this.
992
00:41:03,680 --> 00:41:05,160
OK, great. Shall we move on?
993
00:41:05,160 --> 00:41:06,440
Yeah. Lovely to meet you all.
994
00:41:06,440 --> 00:41:09,000
Have a good rest of the afternoon.
995
00:41:09,000 --> 00:41:11,360
So, Candoo.
Smart name, I thought.
996
00:41:11,360 --> 00:41:13,720
The name Candoo, it's really good
that it was bold. Yeah.
997
00:41:13,720 --> 00:41:15,080
"Can do for any occasion."
998
00:41:15,080 --> 00:41:16,160
Yeah. It's catchy.
999
00:41:16,160 --> 00:41:18,280
Somewhat neat on the flavour
profile, though.
1000
00:41:18,280 --> 00:41:20,320
Yeah. Seltzers is still developing.
1001
00:41:20,320 --> 00:41:22,800
A lot of people don't actually know
what they are,
1002
00:41:22,800 --> 00:41:24,840
so the role of flavour
is still really important.
1003
00:41:24,840 --> 00:41:27,440
And for me, they went with
a flavour profile
1004
00:41:27,440 --> 00:41:29,600
that's really, really polarising.
1005
00:41:29,600 --> 00:41:31,760
Did they get their messages out?
1006
00:41:31,760 --> 00:41:34,640
Yeah, I think the lifestyle
aspect is really great
1007
00:41:34,640 --> 00:41:36,200
and it feels dynamic.
1008
00:41:36,200 --> 00:41:39,240
Whether or not it's premium,
that's probably the question.
1009
00:41:43,040 --> 00:41:45,680
Last up, the Yellow Team.
1010
00:41:45,680 --> 00:41:46,840
Let's talk about the branding.
1011
00:41:46,840 --> 00:41:48,880
What was the idea behind
the Afternoon V?
1012
00:41:48,880 --> 00:41:52,040
Because it does
look like a cup of tea.
1013
00:41:52,040 --> 00:41:56,080
So Afternoon V is a take on the
British tradition of afternoon tea.
1014
00:41:56,080 --> 00:41:59,200
So, you know the British
love the occasional vodka
1015
00:41:59,200 --> 00:42:02,640
and afternoon tea,
so we thought to marry the two.
1016
00:42:02,640 --> 00:42:05,480
So, we had a funny little chat
with Sam a day or two ago,
1017
00:42:05,480 --> 00:42:08,120
and she explained a story
about her auntie,
1018
00:42:08,120 --> 00:42:10,960
who used to slip a strong drink
into her drink.
1019
00:42:10,960 --> 00:42:12,440
And we love the concept of that.
1020
00:42:12,440 --> 00:42:14,840
And we all know someone who quite
likes the idea of that.
1021
00:42:14,840 --> 00:42:18,120
So we wanted to play on that and on
cheeky drink in the afternoons.
1022
00:42:20,760 --> 00:42:23,080
I do think you've narrowed
the market a little bit
1023
00:42:23,080 --> 00:42:26,280
by putting the Afternoon V
or afternoon tea.
1024
00:42:26,280 --> 00:42:28,000
We didn't see the V
in the beginning.
1025
00:42:28,000 --> 00:42:29,880
We saw the tea cup first
and then we looked
1026
00:42:29,880 --> 00:42:31,680
at your ingredients.
So we didn't, actually...
1027
00:42:31,680 --> 00:42:33,000
We didn't see them the Afternoon V.
1028
00:42:33,000 --> 00:42:35,800
It played into the story
of the aunt with the cup
1029
00:42:35,800 --> 00:42:37,240
and that and obviously we,
1030
00:42:37,240 --> 00:42:40,520
we did struggle to make
a round tea cup with a V.
1031
00:42:40,520 --> 00:42:44,680
I think it might be lost on
the average person on a shelf.
1032
00:42:44,680 --> 00:42:46,880
Now, let's talk about
the flavour profiles.
1033
00:42:46,880 --> 00:42:48,760
Where do we go? It was really,
really difficult
1034
00:42:48,760 --> 00:42:51,880
to get the tea to shine, cos you
have to put a lot of tea into this
1035
00:42:51,880 --> 00:42:53,520
to get the tea vibe to come out,
1036
00:42:53,520 --> 00:42:56,000
because obviously the whole
concept was about the tea.
1037
00:42:56,000 --> 00:42:57,720
Very cucumber for me.
1038
00:42:57,720 --> 00:42:58,800
Did you taste that?
1039
00:42:58,800 --> 00:43:01,280
We did. In the initial one
that we made,
1040
00:43:01,280 --> 00:43:03,520
there wasn't...it wasn't
as cucumber-y.
1041
00:43:03,520 --> 00:43:07,160
No. But today the cucumbers
really shone through.
1042
00:43:07,160 --> 00:43:09,840
So, if we were to do it again,
we use a lot less.
1043
00:43:13,320 --> 00:43:14,920
It didn't feel quintessential. No.
1044
00:43:14,920 --> 00:43:16,320
It's a shame. The tea was weak.
1045
00:43:16,320 --> 00:43:17,640
Yeah, the tea was very weak.
1046
00:43:17,640 --> 00:43:19,800
What I like about it is
they have gone with something
1047
00:43:19,800 --> 00:43:21,320
that's quite unique. Yes.
1048
00:43:21,320 --> 00:43:24,160
The hard tea market isn't big
in the UK yet... No.
1049
00:43:24,160 --> 00:43:27,000
..but I agree,
I think the tea profile was lost.
1050
00:43:27,000 --> 00:43:30,520
The other concern I have is from
a positive drinking perspective.
1051
00:43:30,520 --> 00:43:32,560
There was a story involved with this
1052
00:43:32,560 --> 00:43:35,160
with vodka being added to
an afternoon tea... Yes.
1053
00:43:35,160 --> 00:43:37,320
..and I think there is
a mixed message there.
1054
00:43:37,320 --> 00:43:39,760
Putting something into
an afternoon occasion,
1055
00:43:39,760 --> 00:43:43,040
I think they'd need to be very
careful about how they market that.
1056
00:43:45,440 --> 00:43:47,640
It's so small changes.
Small changes.
1057
00:43:47,640 --> 00:43:50,880
We had to pick a story and a brand
that we all believed in.
1058
00:43:50,880 --> 00:43:52,800
We had to pick something that we
could all stand here
1059
00:43:52,800 --> 00:43:55,720
and proudly represent and I think
we did that. I think we did.
1060
00:43:55,720 --> 00:43:58,040
I think Gordon will talk about
the sweetness of the drink
1061
00:43:58,040 --> 00:44:00,760
and perhaps that it wasn't
marketed properly,
1062
00:44:00,760 --> 00:44:04,080
but overall, I think the brand
might just edge us the win.
1063
00:44:04,080 --> 00:44:06,120
They did mention the cardamom.
1064
00:44:06,120 --> 00:44:09,360
Personally, I would rather
polarise opinion
1065
00:44:09,360 --> 00:44:11,760
than have someone just be like,
"Meh."
1066
00:44:11,760 --> 00:44:13,680
I'm confident. Our team did well.
1067
00:44:13,680 --> 00:44:15,440
We really made people enjoy
the occasion.
1068
00:44:15,440 --> 00:44:18,280
We canned the occasion. So, yeah,
we've won.
1069
00:44:18,280 --> 00:44:20,240
I can't see how we haven't put
ourselves in the running
1070
00:44:20,240 --> 00:44:21,960
for this week, 100%.
1071
00:44:21,960 --> 00:44:24,760
I'm really happy with how
we've done. I think we've done it.
1072
00:44:24,760 --> 00:44:27,320
Oh, no. Touch wood. Touch wood.
Touch wood.
1073
00:44:27,320 --> 00:44:29,480
The branding really fell off
at the end.
1074
00:44:29,480 --> 00:44:30,800
We needed to nail that.
1075
00:44:30,800 --> 00:44:32,920
And the target audience
or the target market
1076
00:44:32,920 --> 00:44:35,520
that we're aiming at,
that could be a problem for us.
1077
00:45:02,960 --> 00:45:05,400
How are you feeling? I've got
so many emotions.
1078
00:45:05,400 --> 00:45:07,120
I don't know which one to pick.
1079
00:45:08,800 --> 00:45:11,000
Morning.
ALL: Morning.
1080
00:45:15,720 --> 00:45:18,360
Right. Welcome back.
1081
00:45:18,360 --> 00:45:20,640
Now, we are halfway through
this competition
1082
00:45:20,640 --> 00:45:24,880
and there are two or three of you
who I'm still not hearing.
1083
00:45:24,880 --> 00:45:29,760
There is a substantial investment
at stake.
1084
00:45:29,760 --> 00:45:32,840
You need to start using your voices.
1085
00:45:32,840 --> 00:45:34,400
Is that clear?
1086
00:45:34,400 --> 00:45:35,960
ALL: Yes.
1087
00:45:35,960 --> 00:45:38,520
This week was all about innovation.
1088
00:45:38,520 --> 00:45:41,200
I wanted to test your creativity,
1089
00:45:41,200 --> 00:45:45,280
getting you to make new
canned vodka drinks
1090
00:45:45,280 --> 00:45:47,840
for the booming
ready-to-drink market.
1091
00:45:47,840 --> 00:45:49,440
Let's start with the Blue Team.
1092
00:45:49,440 --> 00:45:52,200
Amy, Andy and Kier.
1093
00:45:52,200 --> 00:45:53,800
Candoo.
1094
00:45:53,800 --> 00:45:56,560
You took a big, bold gamble
1095
00:45:56,560 --> 00:45:59,280
with the flavour profile, right?
1096
00:45:59,280 --> 00:46:00,640
Why so adventurous?
1097
00:46:00,640 --> 00:46:02,400
What you said at the top
of the challenge
1098
00:46:02,400 --> 00:46:04,240
was stand out in a crowded market.
1099
00:46:04,240 --> 00:46:07,200
Mm-hm. I think everyone has tasted
cucumber and mint
1100
00:46:07,200 --> 00:46:09,920
or, like, a mango hard seltzer.
1101
00:46:09,920 --> 00:46:12,600
So when we were putting flavours
together, I was like,
1102
00:46:12,600 --> 00:46:14,520
"We've got to come up
with something interesting
1103
00:46:14,520 --> 00:46:17,040
"or it's just going
to be lost in the noise."
1104
00:46:17,040 --> 00:46:18,720
Obviously it wasn't perfect,
1105
00:46:18,720 --> 00:46:22,120
but I was pleased with where we got
it in the time that we had.
1106
00:46:22,120 --> 00:46:24,840
Were you concerned with
the hibiscus and cardamom?
1107
00:46:24,840 --> 00:46:27,760
I was at first, but I think we did
well to tie it in at the end.
1108
00:46:27,760 --> 00:46:30,280
I think we made the adjustments
to give it a bit of colour
1109
00:46:30,280 --> 00:46:31,880
and that extra bit of taste.
1110
00:46:31,880 --> 00:46:35,680
I'll be honest, the panel
didn't feel that the product
1111
00:46:35,680 --> 00:46:39,160
felt premium enough to wow
that crowded market.
1112
00:46:40,400 --> 00:46:42,480
On to the Red Team.
1113
00:46:42,480 --> 00:46:44,520
Rachel, Flo and Hebe.
1114
00:46:44,520 --> 00:46:46,800
Willow, Eden and Grace.
1115
00:46:46,800 --> 00:46:51,400
Why did you create these three
alter egos for one can?
1116
00:46:51,400 --> 00:46:54,400
We struggled with the name
and that was all we had. Oh, boy.
1117
00:46:54,400 --> 00:46:55,960
You really struggled with that name,
1118
00:46:55,960 --> 00:46:59,720
and so did the experts, because
the name was way too complicated
1119
00:46:59,720 --> 00:47:01,880
and didn't make sense.
It had no rhyme or reason
1120
00:47:01,880 --> 00:47:04,320
to why you want to pick up that can.
1121
00:47:04,320 --> 00:47:06,160
OK.
1122
00:47:06,160 --> 00:47:07,520
Yellow Team.
1123
00:47:07,520 --> 00:47:10,120
Sam, Craig and Naomi.
1124
00:47:10,120 --> 00:47:11,520
Afternoon V.
1125
00:47:11,520 --> 00:47:13,320
Hard tea that will get you hard.
1126
00:47:17,200 --> 00:47:19,040
Let's talk about the strapline.
1127
00:47:19,040 --> 00:47:21,080
"It's always 12:00 somewhere."
1128
00:47:21,080 --> 00:47:22,920
Yeah. Whose idea was that?
1129
00:47:22,920 --> 00:47:25,680
The original brainstorm
that we had was that developed
1130
00:47:25,680 --> 00:47:28,720
from a story that Sam told us
about her auntie
1131
00:47:28,720 --> 00:47:29,840
having a drink... Yes.
1132
00:47:29,840 --> 00:47:32,800
..cheekily in a cup of tea or
a cup of coffee in the afternoon.
1133
00:47:32,800 --> 00:47:35,080
I suppose the reason why
I look at you is because you run
1134
00:47:35,080 --> 00:47:40,640
successful bars... Mm-hm. ..and
when you say it's 12:00 somewhere,
1135
00:47:40,640 --> 00:47:43,000
it's implying
you've got a drinking issue.
1136
00:47:43,000 --> 00:47:45,240
That strapline was irresponsible.
1137
00:47:45,240 --> 00:47:47,040
Yeah, we kind of see that now.
1138
00:47:47,040 --> 00:47:51,480
Listen, the panel felt that the idea
of the tea with vodka
1139
00:47:51,480 --> 00:47:55,520
was a good idea, but it ended up
being so dominated by...
1140
00:47:55,520 --> 00:47:57,000
ALL: Cucumber.
1141
00:47:57,000 --> 00:47:59,440
And the day before we spoke
about it, what did I say?
1142
00:47:59,440 --> 00:48:01,520
You said bring up the levels
of green tea.
1143
00:48:01,520 --> 00:48:03,920
That's right. Because it's
a good market, the green tea,
1144
00:48:03,920 --> 00:48:07,720
you had something tangible there.
That's what I was trying to say.
1145
00:48:07,720 --> 00:48:10,600
OK. Results.
1146
00:48:10,600 --> 00:48:12,840
The experts and myself,
1147
00:48:12,840 --> 00:48:16,040
we all sampled your drinks,
checked out your branding,
1148
00:48:16,040 --> 00:48:19,400
and listened
to all three of your brand stories.
1149
00:48:22,360 --> 00:48:23,880
After discussing at length,
1150
00:48:23,880 --> 00:48:25,960
I've made my decision.
1151
00:48:27,160 --> 00:48:29,200
The team, which I feel created
1152
00:48:29,200 --> 00:48:32,760
the most marketable drinks brand
was...
1153
00:48:35,520 --> 00:48:37,640
..the Blue Team.
1154
00:48:39,600 --> 00:48:41,200
Congratulations.
1155
00:48:41,200 --> 00:48:45,320
It wasn't perfect, but we all felt
that Candoo, by far,
1156
00:48:45,320 --> 00:48:47,400
had the strongest identity
1157
00:48:47,400 --> 00:48:51,080
and the most potential to be seen
on the shelves.
1158
00:48:51,080 --> 00:48:54,440
Your can-do spirit definitely
won it for you.
1159
00:48:54,440 --> 00:48:55,600
Well done.
1160
00:48:55,600 --> 00:48:56,800
Thank you.
1161
00:48:56,800 --> 00:49:00,440
Red and Yellow Teams...
1162
00:49:00,440 --> 00:49:03,360
..I think there was obvious
issues with both your brands.
1163
00:49:05,160 --> 00:49:07,920
This was a really tough decision...
1164
00:49:07,920 --> 00:49:10,760
..but the losing team
this week is...
1165
00:49:13,760 --> 00:49:15,240
..the Yellow Team.
1166
00:49:18,440 --> 00:49:20,840
The drink had several issues,
1167
00:49:20,840 --> 00:49:24,920
but where I feel you really failed
was in the branding.
1168
00:49:24,920 --> 00:49:26,640
The story was muddled
1169
00:49:26,640 --> 00:49:31,120
and your target market was
as problematic as your logo.
1170
00:49:31,120 --> 00:49:34,080
Sam, Naomi, and Craig,
1171
00:49:34,080 --> 00:49:36,760
I'd like to see all three
of you in the restaurant
1172
00:49:36,760 --> 00:49:38,520
to grill you on your performances.
1173
00:49:38,520 --> 00:49:42,080
One of you will be leaving
the competition tonight.
1174
00:49:42,080 --> 00:49:43,720
I'll see you in the restaurant.
1175
00:49:46,680 --> 00:49:50,080
I think the original idea and
the concept was still a good one,
1176
00:49:50,080 --> 00:49:52,440
the quintessentially British
kind of theme,
1177
00:49:52,440 --> 00:49:54,160
but it was definitely misconstrued
1178
00:49:54,160 --> 00:49:56,360
with the cheeky drink
in the afternoon.
1179
00:49:56,360 --> 00:49:57,720
I'm pissed.
1180
00:49:57,720 --> 00:49:59,880
That's what's going through my head
1181
00:49:59,880 --> 00:50:03,080
because the thing that we basically
failed most on,
1182
00:50:03,080 --> 00:50:06,120
the fact that it's
sort of encouraging alcoholism.
1183
00:50:06,120 --> 00:50:09,160
Before we went into the pitch,
I did say to Craig,
1184
00:50:09,160 --> 00:50:11,640
"Don't push the drinking
during the day, like,
1185
00:50:11,640 --> 00:50:14,240
"push the fact that it's
a play on afternoon tea."
1186
00:50:14,240 --> 00:50:16,360
Oh, shit.
1187
00:50:16,360 --> 00:50:18,400
I'm actually... I don't even
know what to say.
1188
00:50:18,400 --> 00:50:20,280
Like, I've got so much
to prove here.
1189
00:50:20,280 --> 00:50:22,360
I'm nowhere near doing
what I have to do here
1190
00:50:22,360 --> 00:50:24,000
and proving what I have
to prove her.
1191
00:50:24,000 --> 00:50:25,480
And it's just...
1192
00:50:25,480 --> 00:50:27,160
I'm just so frustrated.
1193
00:50:31,000 --> 00:50:32,880
Craig, sit down, please. Thank you.
1194
00:50:34,880 --> 00:50:37,200
Sam, sit down, please.
Thank you.
1195
00:50:40,160 --> 00:50:42,800
Naomi, sit down, please.
1196
00:50:42,800 --> 00:50:44,280
Hi, Gordon.
1197
00:50:45,960 --> 00:50:48,320
Let's get one thing clear,
the concept was great.
1198
00:50:48,320 --> 00:50:51,240
Mm-hm.
Those traditional British flavours.
1199
00:50:51,240 --> 00:50:53,600
How does it go so skew-whiff?
1200
00:50:53,600 --> 00:50:55,200
I did push for the tea
the whole time,
1201
00:50:55,200 --> 00:50:57,360
I pushed for that flavour
more and more and more and more.
1202
00:50:57,360 --> 00:51:00,360
However, there was some kickback
from the team to say,
1203
00:51:00,360 --> 00:51:01,640
"I don't want any more tea."
1204
00:51:01,640 --> 00:51:05,240
I warned you about the cucumber,
yet no-one pivoted.
1205
00:51:05,240 --> 00:51:07,760
Yeah. As soon as we had that
interaction with yourself, I went
1206
00:51:07,760 --> 00:51:09,520
on and on and on about more tea.
1207
00:51:09,520 --> 00:51:11,480
Sam sat there and said,
"I don't like the tea,
1208
00:51:11,480 --> 00:51:14,120
"I don't like the tea, I don't like
the tea." I had nothing to go on.
1209
00:51:14,120 --> 00:51:16,800
It was like firing it against
a sponge. It was mad.
1210
00:51:16,800 --> 00:51:18,240
I saw you on day one.
1211
00:51:18,240 --> 00:51:21,160
I tried to advise the fact
that I couldn't identify the tea,
1212
00:51:21,160 --> 00:51:23,240
couldn't identify the vodka,
1213
00:51:23,240 --> 00:51:25,400
and it was obliterated
with cucumber. Mm-hm.
1214
00:51:25,400 --> 00:51:27,440
Who was responsible
for that final mix?
1215
00:51:27,440 --> 00:51:30,120
So the final mix
was Naomi and Craig.
1216
00:51:30,120 --> 00:51:32,320
I know cucumbers
are a very pungent taste.
1217
00:51:32,320 --> 00:51:33,960
I said that when you close
your eyes,
1218
00:51:33,960 --> 00:51:37,000
I want people to be able to taste
an English tea.
1219
00:51:37,000 --> 00:51:40,680
The final drink tasted like
a watery cucumber drink.
1220
00:51:40,680 --> 00:51:42,360
Yeah, and that was not
the intention.
1221
00:51:42,360 --> 00:51:44,000
As soon as we tried it,
we knew that that flavour
1222
00:51:44,000 --> 00:51:45,800
had stayed strong and we wanted it
to be much more mellow.
1223
00:51:45,800 --> 00:51:49,000
I can hold my hands up and say we
all said it. It was out of balance.
1224
00:51:50,680 --> 00:51:52,240
Let's talk about the branding.
1225
00:51:52,240 --> 00:51:54,240
Yeah. Afternoon V.
1226
00:51:54,240 --> 00:51:56,200
So, obviously it was a play
on afternoon tea.
1227
00:51:56,200 --> 00:51:57,560
We got confused on the story.
1228
00:51:57,560 --> 00:51:59,560
We fixated on the auntie
having a little tipple
1229
00:51:59,560 --> 00:52:02,200
in the afternoon and the
quintessentially British thing,
1230
00:52:02,200 --> 00:52:05,040
that fundamentally is where
a lot of it went wrong.
1231
00:52:05,040 --> 00:52:08,240
You own two micro pubs. Yeah.
The most experienced... Yeah.
1232
00:52:08,240 --> 00:52:11,720
..member of this competition
in drinks. Yeah.
1233
00:52:11,720 --> 00:52:13,600
Is it 12:00 somewhere?
1234
00:52:13,600 --> 00:52:17,360
You're advertising drinking
in the morning.
1235
00:52:17,360 --> 00:52:19,920
My business is built on an ethos
of sensible drinking.
1236
00:52:19,920 --> 00:52:23,520
I run my pubs with limited hours
and a responsible ethos.
1237
00:52:23,520 --> 00:52:26,720
The strapline was not...
not good at all.
1238
00:52:26,720 --> 00:52:29,440
Do you understand how detrimental
that visual is? Mm-hm.
1239
00:52:29,440 --> 00:52:30,680
"Is it 12:00 somewhere?"
1240
00:52:30,680 --> 00:52:32,480
It is, it's encouraging
daytime drinking,
1241
00:52:32,480 --> 00:52:33,680
it's encouraging alcoholism.
1242
00:52:33,680 --> 00:52:36,880
And honestly, going back,
if I could change that, I would.
1243
00:52:36,880 --> 00:52:39,040
Knowing what you stand for
in your community,
1244
00:52:39,040 --> 00:52:40,920
you must have known
how inappropriate that was?
1245
00:52:40,920 --> 00:52:43,640
We listened to Craig in terms
of the marketing. He owns two bars.
1246
00:52:43,640 --> 00:52:46,040
We spoke about the
"It's 12:00 somewhere,"
1247
00:52:46,040 --> 00:52:48,560
but he had a convincing story
of why it was 12:00,
1248
00:52:48,560 --> 00:52:50,280
why that was the appropriate time.
1249
00:52:50,280 --> 00:52:53,600
Obviously, now, I can very clearly
see what we were promoting.
1250
00:52:53,600 --> 00:52:56,200
And day drinking is not the thing
that we wanted to promote.
1251
00:52:56,200 --> 00:52:58,840
Let's talk about the packaging.
Who signed that off?
1252
00:52:58,840 --> 00:53:02,040
When it came to the creation
of the branding,
1253
00:53:02,040 --> 00:53:04,600
my team-mates wanted to do
the green with the bunting
1254
00:53:04,600 --> 00:53:08,200
and I really didn't like it,
but I was I was outvoted.
1255
00:53:08,200 --> 00:53:11,680
So, Sam and you were on different
islands. Yeah. What was Naomi doing?
1256
00:53:11,680 --> 00:53:14,360
Gordon, you've said throughout
there are people that are coasting.
1257
00:53:14,360 --> 00:53:16,680
I'm not going to necessarily
hang people under the bus,
1258
00:53:16,680 --> 00:53:19,080
but there are people that are not
pulling their weight.
1259
00:53:19,080 --> 00:53:22,440
And that came out in the wash
with me in this task.
1260
00:53:22,440 --> 00:53:25,080
Naomi's responsibility was what?
1261
00:53:25,080 --> 00:53:29,360
So, Naomi wanted the green
on the can.
1262
00:53:29,360 --> 00:53:30,480
And then...
1263
00:53:32,400 --> 00:53:33,680
I don't know.
1264
00:53:35,440 --> 00:53:38,200
Speaking to your team,
they couldn't quite understand,
1265
00:53:38,200 --> 00:53:41,080
what was your key ownership
across that brand?
1266
00:53:41,080 --> 00:53:42,880
What did you own from the beginning?
1267
00:53:42,880 --> 00:53:44,840
The flavour combinations
were 100% me.
1268
00:53:44,840 --> 00:53:46,440
I was the one that ruled out
all the flavours
1269
00:53:46,440 --> 00:53:47,480
that they wanted to do.
1270
00:53:47,480 --> 00:53:50,560
For them to say anything else other
than that is an out-and-out lie.
1271
00:53:50,560 --> 00:53:54,240
And I'll be honest with you, excuse
my language, but it's bullshit.
1272
00:53:54,240 --> 00:53:56,480
You launched the business.
Yes.
1273
00:53:56,480 --> 00:53:58,600
And you broke the mould.
Exactly.
1274
00:53:58,600 --> 00:54:01,560
I didn't see that with
this drink's concept.
1275
00:54:01,560 --> 00:54:04,480
And I can tell you, Gordon,
that will never happen again.
1276
00:54:04,480 --> 00:54:06,160
I'm so disappointed in myself
1277
00:54:06,160 --> 00:54:08,880
because that was not a reflection
of my ability.
1278
00:54:08,880 --> 00:54:12,160
I've built a company from
blood, sweat and tears from nothing.
1279
00:54:12,160 --> 00:54:13,760
No loans, nothing.
1280
00:54:13,760 --> 00:54:15,760
I've created a business
worth nearly two million
1281
00:54:15,760 --> 00:54:18,680
from my brother's council flat
kitchen through sheer grit.
1282
00:54:18,680 --> 00:54:20,680
When it comes to grafting
and grinding,
1283
00:54:20,680 --> 00:54:23,320
I don't know anyone like me.
Not a man, not a woman.
1284
00:54:25,000 --> 00:54:26,600
Why should I keep you
in this competition?
1285
00:54:26,600 --> 00:54:28,920
I have been integral
to three winning teams.
1286
00:54:28,920 --> 00:54:31,680
I produced an 87% profit margin
on a pizza.
1287
00:54:31,680 --> 00:54:35,320
I have done a lot to get a team
to a winning situation.
1288
00:54:35,320 --> 00:54:37,240
I've got the fundamentals
of somebody
1289
00:54:37,240 --> 00:54:40,440
that you need to work with
and do something unique with.
1290
00:54:40,440 --> 00:54:43,560
Last week, you told me
you're going to be stepping up.
1291
00:54:43,560 --> 00:54:45,600
And I did step up, regardless
of what my team say now,
1292
00:54:45,600 --> 00:54:49,280
I know and they know that we would
not have the product we had,
1293
00:54:49,280 --> 00:54:50,880
we would not have had
the flavours we had
1294
00:54:50,880 --> 00:54:52,960
if I had not stepped in
and made my point heard
1295
00:54:52,960 --> 00:54:54,080
and said, "I'm not bending."
1296
00:54:54,080 --> 00:54:56,960
Thank you, Naomi.
Thank you, Gordon.
1297
00:54:56,960 --> 00:54:59,920
Thank you, Sam.
Thank you for your time.
1298
00:54:59,920 --> 00:55:02,800
Craig. Yeah. Thank you.
Thanks very much, Gordon.
1299
00:55:20,640 --> 00:55:22,680
Right. Sam, Craig, and Naomi,
1300
00:55:22,680 --> 00:55:25,720
I feel that you really failed
this challenge
1301
00:55:25,720 --> 00:55:27,760
because there was no clear leader,
1302
00:55:27,760 --> 00:55:30,560
and frankly, all three of you
could leave tonight.
1303
00:55:30,560 --> 00:55:32,520
Craig, you seemed
to get carried away
1304
00:55:32,520 --> 00:55:34,480
with your own brilliance this week.
1305
00:55:34,480 --> 00:55:38,880
Mm. You had a great concept, but you
let it spiral out of control.
1306
00:55:38,880 --> 00:55:42,520
Naomi, that is the second week
in a row I've spoken to you now
1307
00:55:42,520 --> 00:55:45,720
in the grillings, and I don't know
how many more times I can say
1308
00:55:45,720 --> 00:55:48,880
I need to hear you standing up
and being accountable
1309
00:55:48,880 --> 00:55:50,880
when it matters.
1310
00:55:50,880 --> 00:55:55,200
Finally, Sam, I felt that you would
have fought a bit harder,
1311
00:55:55,200 --> 00:55:58,080
especially when you can see
clear mistakes
1312
00:55:58,080 --> 00:56:00,040
happening in front of your own eyes.
1313
00:56:00,040 --> 00:56:02,440
This has been a really tough
decision to make,
1314
00:56:02,440 --> 00:56:05,720
but the person I will not be
investing in...
1315
00:56:07,800 --> 00:56:09,840
..is Naomi.
1316
00:56:09,840 --> 00:56:12,840
Young lady, you clearly
have a great concept
1317
00:56:12,840 --> 00:56:15,440
with your social enterprise
bakeries,
1318
00:56:15,440 --> 00:56:19,800
but I need a leader... OK.
..not a follower.
1319
00:56:19,800 --> 00:56:21,520
Thank you. We're done.
1320
00:56:29,320 --> 00:56:31,360
Sam and Craig were so close
to leaving tonight,
1321
00:56:31,360 --> 00:56:34,040
and while they may have made
some poor decisions,
1322
00:56:34,040 --> 00:56:36,640
at least they had some impact
across this challenge.
1323
00:56:36,640 --> 00:56:40,720
I wish Naomi all the best
with her business,
1324
00:56:40,720 --> 00:56:42,680
but I cannot invest in someone
1325
00:56:42,680 --> 00:56:45,240
who isn't pushing to get
their voice heard,
1326
00:56:45,240 --> 00:56:47,120
which is crucial in business.
1327
00:56:47,120 --> 00:56:48,880
I'm sad to be going home,
1328
00:56:48,880 --> 00:56:51,440
but I've had a cracking
four weeks.
1329
00:56:51,440 --> 00:56:54,320
I've met some amazing people.
I've done things I didn't think
I would do.
1330
00:56:54,320 --> 00:56:56,520
I'm going to take everything
I've learnt
1331
00:56:56,520 --> 00:56:58,640
and just go onward and upward.
1332
00:56:58,640 --> 00:57:01,360
That was intense, to say the least,
1333
00:57:01,360 --> 00:57:03,640
and it's definitely added fuel
to my fire.
1334
00:57:03,640 --> 00:57:05,360
I ain't playing no more.
1335
00:57:07,560 --> 00:57:08,640
Next time...
1336
00:57:08,640 --> 00:57:09,840
Anybody scared of heights?
1337
00:57:09,840 --> 00:57:11,200
Oh, my God.
1338
00:57:11,200 --> 00:57:12,920
This week is all about creativity.
1339
00:57:12,920 --> 00:57:15,160
Turning something humble
into something special.
1340
00:57:15,160 --> 00:57:17,720
I didn't know it was so tricky
to make a sauce.
1341
00:57:17,720 --> 00:57:19,240
Does anyone like hot sauce?
1342
00:57:19,240 --> 00:57:20,800
Look, we're just fucking about, now.
1343
00:57:20,800 --> 00:57:22,560
You're next in line.
1344
00:57:22,560 --> 00:57:24,800
There were too many mistakes
for just one of you
1345
00:57:24,800 --> 00:57:26,640
to leave the competition this week.