This programme contains strong language.
I'm on the hunt for the UK's next top food and drink entrepreneur.
So I've hand-picked 12 amazing contenders, each with incredible up-and-coming business.
I want to invest £150,000 of my own cash into one of them
and catapult their business to the next level.
But I'm not giving the money away easily -
they'll need to earn it.
This is not good picture any more. It's like a horror movie.
Urgh!
It's on fire. BLEEP. Oh!
So I'm setting my contenders
a series of food and drink related challenges...
We want our drinks!
It's fine. It's not fine. It's a BLEEP show.
Ooh! ..which will test them on every element of the industry.
Close up, please. Does anyone like hot sauce?
What have I done?
I want to collaborate, but you are not listening.
Only one of them will make the grade.
Who'll be my future food star?
Previously...
SCREAMING
This is all about quality control.
Shall I just cut this? Too small. Oh, God!
You'll be selling pizzas to locals and tourists.
They're not going to burn in there, are they?
Here, mate, I've got me hands full. Yeah, bin it, get rid of it.
These pizzas are two different sizes, guys.
We need to continuity in this product.
I was doing 75% of the tasks.
I'm lost for words, young man.
As a chef, it's an absolute disgrace.
No-one's perfect, and business isn't a straight line.
Never sit back and watch something heading for the rocks
that you could have changed.
Sorry, Kris, we're done.
We're in Manchester,
a city that dominates the world of music, art and sport.
This week, I want the contenders to experience how diverse this place is
and target two completely different markets.
Got a good buzz. In Manchester? Yeah.
Have you been to Manchester before? Never been before,
but ready to rock. Telling you, I'm ready for it.
I've invited the guys to Menagerie, one of the city's top brunch venues.
Ooh! Oh, my God, oh!
Don't mind if I do!
Very snazzy! Thank you. Thank you very much.
Cheers, everyone! Early morning start! ALL: Cheers!
Feel like we're going to be working for this drink, though, afterwards.
And trust me when I say the food is fit for kings...
..and queens.
Oi! Oi!
CHEERING AND APPLAUSE
Get it, girl! Get it, girl!
Diners here don't just want top-notch service.
They're after a unique experience, something to remember.
Fashion show! Fashion show, guys!
Woo!
Don't fall, don't fall!
CHEERING
That was fantastic. Seriously, girls, amazing!
Come on, how cool was that?
Come on, give it up for the amazing Kitty Scott-Claus and Ella Vaday.
Now, listen carefully,
because for today's challenge, you'll be running
a bottomless brunch service
inside this amazing restaurant, hosted by these two gorgeous girls.
This place is party central.
Right, ladies? Oh, yeah. So much so.
Today is all about how well you come together as a team
and deliver what the customer wants.
I'll be judging you on what I see and what the diners tell me.
It's a 60-minute ticket time,
so when diners come in, you need to sit them down,
get those cocktails, feed them and get them out. Understood?
Yeah.
The person who performs the best will win an advantage
in tomorrow's challenge - a big advantage.
Excited? ALL: Yes. Good.
So let's crack on, because the doors are opening
in just over 30 minutes from now.
Cor! Shh!
Ladies, shall we? Let's go! Let's do this!
Good luck. Come on, Gordon! Let's go.
Woo! Good luck, guys.
Shall we just go round and see who feels that their skills fit best
in each sector?
I mean, I've never worked in a kitchen or a bar.
I'm testing to see if these guys can really put on a first-class
experience and have a seamless service.
Can they come together as a team?
And, more importantly, will their guests say
it's a day to remember?
So, kitchen-wise, we're going to be looking at Gary, Rachel,
Flo and Amy.
Front of house is to be Sam, Naomi, myself and Kier.
And bar, we're going to go with Craig and Hebe.
Yeah? We can do this. Let's go.
Come on.
I just want to see professionalism.
We need the energy to be high all day,
because the customers can be demanding.
They're going to be like, "Refill! Refill!"
"I want another bottle NOW!"
"I've paid for bottomless!" That's just Kitty! Yeah.
So four dishes to do. Lovely!
So we'll start with pancakes.
Before service starts... I will do the avocado toast.
I love that French toast. French toast, yeah?
And I'm going to look after the pancakes.
..I've asked some of the staff to show the contenders the ropes.
This, for me, within the window, is actually the hardest job in here.
I'm on the pass. You're going to run the pass? Yeah.
I'm Rachel, I've got a brunch,
lunch and sandwich cafe based in Scotland.
Where I live, there's absolutely nothing like what we offer.
I think me and Gordon are similar,
we've came from quite a similar background.
He's from Glasgow, hard-working,
says it how it is - I'm very much the same way.
I've always been driven from the get-go,
so I'm ready for it, like super ready!
So table number-wise - goes 17, 18, 19, 20.
With the booths - 21, 22, 23, 24.
Front of house need to get to grips with the restaurant's systems...
And it goes from 201 to 205 at the front.
And then these tables are 41 to 46.
..while over at the bar,
it's all about keeping a steady stream of drink orders.
You'll get tickets through. Every time you get a ticket,
you'll hear it, you won't be able to unhear it. Yeah, yeah.
One of you needs to acknowledge that ticket, because if you'll leave
it for five minutes, it will stack up, like, 10, 15 checks,
and then you won't know where to start.
Per drink, how long are we expected to take to make them?
Five minutes tops.
My name is Craig and my business is the Gorgi Fin Micropubs.
The reason I set up the pub - for me, it was just about creating
an atmosphere where people felt like they were the most important people in the room,
they weren't served the same old, boring, commercial, generic stuff,
to support local independent people.
So my micropubs are at a stage in their life where I need someone
like Gordon Ramsay's investment to elevate it into the next level.
Gordon has a global empire, he knows how to run a business.
I want to achieve something that's amazing.
10.30am and the doors open for the bottomless brunch.
Let's go!
CHEERING
What's going on?
Hello, everyone. How are we feeling?
Have we all got a drink yet? No, you haven't. Oh, my goodness!
So that's one mimosa and three proseccos?
CORK POPS
That's my favourite sound.
Crack open the pro-sexy!
What can I get you guys to eat? Can I get the smashed avocado?
Right, check on. Yep?
One bacon pancakes, one berry pancakes, one French toast
and one avo on toast, please.
Yes! One mimosa.
Do I just press add? I can't even remember? Hmm?
After I've done all this, it's down there? OK...
Cool, thank you.
And I've got one more to do.
Are we still waiting for our drinks?
Ten minutes into service,
and already the bar orders are backing up.
Fuck me! Right, what's Sam just taken?
Two mimosas and one prosecco? So that one's done, right?
Right, there's still a load of tickets here.
Right, we're literally pouring out prosecco.
Oh, my God!
How long for the two well-done avo and toasts, Flo?
As quick as I can! Ohh!
Come on, Flo, you're fine, you've got it.
Fuck!
Oh, you... Shit, you OK?
Fuck it! Yeah. Shit! Fucking hell!
What happened?
The gas drawer fell off.
OK.
Shit!
17, 18, 19, 20. Where's 24?
Someone's put it on the wrong table. 24's not up here.
Sorry, can I just double-check your order, please?
Oh, it's all gone wrong!
How long for these bacon pancakes, Gary?
Yeah, they're going to be about a minute. Service, please.
Just waiting on the bacon now, Gary, please. Yeah.
Why is the bacon going on so late, Gary?
Yeah, I fucked that one, Gordon.
You don't get the pancakes ready and then go for the bacon.
Kier? Service!
Table 17? I need to know where it is first.
Oh, that's 17? Yeah. OK.
Are you sure? No, these ones are 17. No, 17, 18.
We're swamped! Honestly, we're overworked and underpaid today.
I had to pull this beer myself.
Did we order one mimosa and three prosecco?
No? That's definitely not the case.
I put my hand up and no-one can see me! I'm invisible!
I need a drink.
Hey, if you've got a drink, raise your hand.
No-one's got a drink, that's the problem.
Someone's waiting for their drinks here, I don't know who...
I made this tray of drinks. No-one's taken it.
We're just literally halfway through and it's so fragmented.
The front of house haven't divided and conquered and, more importantly,
a lot of empty glasses. It's bottomless,
so they should be coming from behind the bar
and topping up those glasses.
Thank God the voice of reason is Rachel, because she's keeping it together - expediting.
Unbelievable!
Let's get these pancakes going, because you're falling behind now.
Yeah. Two berry pancakes and two bacon pancakes
as well as this two that you're working on now. Yeah.
Do you need me to do anything?
Because I've literally got one French toast in the oven.
Guys, do you need help? Yes, they do.
I've got two mimosas for table 20.
Where's table 20? Do you know?
Tell me, who's running what part? There is nothing,
there's no, like, organisation.
That's why I'm asking. So two should be running this part,
as that fills up, two move down here, but right now it's just a cluster. I agree, I'm trying.
Naomi, just quickly, yeah, see from here onwards,
you just take that, I'll take all of the middle, and I'll get Sam to do the rest. Yeah. OK.
Cool, we got this.
We're moving on to these fresh checks now. OK.
Is everybody listening and ready? No... Are yous listening and ready?
When she's talking, if you talk over her, you've got no fucking idea what she's saying.
You need to listen, young man.
I need three avo on toast, please. OK.
Amy, I need one French toast
and I need a pancakes and bacon, please, Gary.
There's three mimosas... Two mimosas there.
And you wanted one more, yeah? We want our drinks!
Where's the drinks at?
Ooh, no...
Oh, jeez!
What happened there? You OK?
Yeah. Yeah, first of all, just turn on the tap and just rinse your hands carefully. OK.
Everyone needs to be careful, cos there's some glass on the floor.
Ladies, I'm so sorry. Hopefully a small mix-up,
but I'm going to grab you some cutlery right now.
Thank you so much, you're doing a great job. Oh, bless you.
Service!
Service! Woo!
Service!
What table's this? Service! Table 45.
French toast, my friend.
There you are, and there's your avo and eggs.
Sorry for the wait, guys, enjoy. Yeah.
All right, guys, thank you.
Listen up, listen up.
Thank you very much for your patience.
This is the end of the service.
Brunch complete...
Bye, guys, thank you so much for coming.
..it's time to give the contenders my feedback.
Let's talk about the front of house first.
The one thing you didn't have at the outset was a plan.
You started on the back foot.
We got confused about what table's what, who's on what?
Yeah, I think I was definitely a bit of a deer in the headlights.
We lost control. It was a brunch.
Craig, you run bars successfully. Hmm.
15 minutes in, getting slammed with all those tickets,
we lost control.
Gary, when you need help, young man, it's not a sign of weakness
to put your hands up and say, "Girls, help me."
It was far from a seamless performance,
but there are a few people that I was impressed with,
because they stayed calm under pressure.
And, more importantly, when they got backed up, they were unflustered.
Andy, you took control of the dining room
and you fought for every table, so thank you.
Amy, you know, you jumped around the sections and you jumped
on to Gary's and got him out of it
in a way that it put him back on track, so thank you.
The one that impressed me the most, the winner for this week,
who will have an advantage going into tomorrow's challenge...
..is Rachel.
Young lady, air-traffic control back there,
calm, and you communicated.
Well done. Thank you.
Now, if you thought this challenge was hard,
wait till you see what's coming tomorrow.
Congratulations, Rachel.
Aw!
Eventually!
I mean, it's a boost,
but I don't want to be, like, overly confident and overly cocky,
because this whole process is a complete roller-coaster.
So each day as it comes, each challenge as it comes.
It was stressful, unorganised. Considering it's my sector,
it was really important, I got that right, so I'm a bit annoyed.
I'm a head chef back home in my own business,
and it was difficult for me taking orders from Rachel,
but I think I did pretty well, considering.
Well, Rachel, what do you think about today? You're the winner.
Excited to know what you're going to get? Yeah, I'm buzzing, mate.
It's the next day, and hopefully the contenders are warmed up
after yesterday's brunch challenge.
Wow, man, look at this place.
I feel like this is my environment, I'm in the gym once a day.
Did you bring your spinning kit?
Leave me alone, Hebe! You know I'm not spinning.
I'm meeting the guys at a boutique fitness studio
in the heart of Manchester.
As more and more of us obsess about what we put inside our bodies,
the world of nutritional focused food is booming.
But it's a competitive business
and one you'll only crack if you really understand your market.
Who likes exercise? Ooh, yeah! Not me.
Ooh! Hello.
Good morning. ALL: Morning.
Right, how are we feeling? Great. OK.
For your next challenge, I want to test all of your ability
to see if you can read a completely different market,
the fitness market.
In this country alone, it's an industry that is turning in excess
of £2 billion a year.
Today, you'll be creating a grab-and-go meal,
plus a drink targeted at health-conscious consumers.
I want you then to shoot and edit a video to promote your brand.
All your efforts will be presented to myself
and a panel of industry experts.
You'll be in three teams for this challenge.
Let's have Craig, Kier and Flo.
You'll be the Red Team.
Hebe, Amy and Sam, you'll be the Blue Team.
Which means Gary, Naomi and Andy, you're the Yellow Team.
Now, Rachel, because you impressed me the most across that bottomless
brunch challenge, you can decide on which team you will join today.
I want someone that's worked on a product before,
someone that owns a product brand, so I'll go with Andy's team.
Good. Please go and join them.
So, you'll be part of the Yellow Team, right.
Now, helping me judge this challenge, I've brought someone
here today that's equally competitive -
double Olympic gold medallist boxer Nicola Adams.
Nicola Adams OBE made history at the London 2012 Olympics,
when she became the first female boxer to win a gold medal.
Four years later, she made history again,
successfully defending her title in Rio.
I just can't believe what I've... what I've achieved today.
It's a definitely a childhood dream come true.
After her triumphs in the Olympics,
there was a staggering 79% increase in women taking up boxing.
And three years ago, Nicola hung up her gloves undefeated.
So good to see you.
What's the one big thing that you look for today
in food whilst you're training?
It has to hit the nutritional needs,
but most importantly, it needs to taste good.
Right, all of you, good luck. Off you go.
I'm setting this challenge because it's all about knowing
your target market. And, trust me, selling healthy food is never easy,
so it comes down to how well they promote their brand also,
because nutritional balance and counting calories are key,
but the teams won't succeed if their meal doesn't look or taste good.
Businesswomen every day, they're busy, and they're fitting these
gym sessions in between, like, meetings, school runs. Yeah.
I think that's quite niche, as well.
They want to grab something on the go, but it has to be tasty.
Your food should be exciting, just like your life is.
Got to go for a high-calorie meal, high-protein meal,
something for people to, you know, replenish and regain.
How do we feel about that, yeah? Make some gains? Yeah, gains, gains.
We all going to make some gains? Yeah!
My name is Andy.
I'm the founder of Drops of Heal olive oil,
the UK's first CBD olive oil.
All I wanted to be was a rugby player when I was growing up.
That was quickly shattered.
I ruined my knee, led me down a good two, three years of pure pain,
and that's really what got me into CBD.
So, I'm half Syrian. We use olive oil like it is water.
We basically bathe in it.
But my biggest commodity is myself, not my product.
And I'm driven. Like, I'm so ready for this.
Wow. Oh, here we go.
To help the teams prepare their meals...
I'm quite into the Middle East flavour.
Chicken with, like, spices and all of those herbs.
..I've laid on three prep kitchens.
Some sort of drink. Shot with a Middle Eastern kind of vibe.
Like a ginger shot. Yeah. That could work.
They have two hours to create a dish and a drink for their brands.
If we did, like, a jerk salmon on, like, a tropical salad,
that would be amazing.
The food should tie into the flavour of the smoothie. Yeah.
Maybe, like, a bit of mango in there. Yes!
Yeah, cos that'll tie in with the dish. Definitely that.
So, is everyone happy? Yes. Yeah, I'm really happy.
If this messes up, my family are going to crucify me!
Initial thoughts, anyone?
Yeah, mine is tacos, obviously,
because I have a taco business. But let's explore options. Yeah.
You know, let's not say, yeah, tacos, and run to it.
Let's see what goes, you know what I mean? OK.
We're talking about making something that's for bulking.
I wouldn't buy a tacos if I wanted to bulk.
Really? I have many gym-goers that go to my taco truck.
Let's drop ego, though. We're not talking about that.
What we're talking about is making something that's
going to be towards the goal.
Nicola Adams, she's not going to take tacos, you know what I mean?
Well, how do you know? Cos I've been an athlete. I wouldn't.
And, again, it's not a down thing to you... Why would you not?
Because it doesn't fit the macros, Gary.
All right, no more tacos. That's it.
Let's cut the tacos. No, I'm not moving on it.
You need to move... Well, we are. The other three are. We're a team.
There's three of us, and there's one of you. The three are.
I just don't see how tacos is going to work on a shelf.
A lot of gluten, a lot of carbs.
I don't think that hits the mass market for gym-goers.
If I'm going to be the one doing the cooking, you know...
But you're not just going to be doing the cooking, Gary.
I'm also a cook, as well, mate, and I'm going to help you along the way,
and we're all going to work on every aspect of this together.
Right, OK. That's what a team does.
Being the most experienced cook, my idea was shot down
before it was even given a second thought.
So, yeah, I'm pissed off.
While the teams get started developing their fitness meals,
I want to find out from Nicola what it takes to feed a champion.
You made your mark by becoming the first-ever recipient
of an Olympic medal, then you went on to win two golds.
So, your level of discipline across that period of your life
must have been so difficult.
It was very strict.
We were weighed in five or six times a day.
Before and after every meal,
the nutritionist would go through everything, so they knew...
If you'd eaten something that you weren't supposed to,
it'd show up on the scales, because you'd be heavier
than what you should be.
So, what should the contenders be looking for?
Because this is a tough market to break into.
Definitely needs to be original.
It needs to taste good, as well. Yeah.
There's too many brands out there that's very bland. I know.
Bland food, all the same.
What about carbs, how important is that?
Yeah, carbs are important, as well. Mm-hm. Need the energy.
So, yeah, it'll be interesting
to see what they come up with, with that.
Mango, carrot...
So, shall I start getting it in the juicer?
30 minutes in, and cooking is under way in the Blue and Red kitchens.
We need texture, we need to bring some crunchiness.
The celery, the carrots, the dates.
What about, like, satay or something, like, a satay dish?
Yeah, satay's nice. We can do, like, a nice peanut sauce on the side
with it, and you can do... I'm still pissed off a bit about the tacos.
Oh, Gary, man, are you actually serious?
THEY TALK OVER EACH OTHER
No, Gary. That's it, it's done. Let me explain why.
You've had enough explaining. You're wasting time.
Can we move on? Any ideas yourself?
No, but we've said... We listened to your idea, Gary. Any ideas yourself?
All right, stop now. Stop now. You're being rude.
I feel like all the issues that I had in week one working with Gary
are the same issues I'm going to have again working with Gary.
Everything is personal.
What are you happy with? Satay. Satay.
I am pissed off.
I'm pissed off, because I think that the team leader, Andy,
should be utilising exactly what I do.
But there's three against one, and...
Yeah, you just have to suck it up and get on with it.
We need to talk about the drink now.
Obviously, we're going for a shake, but I don't want it too heavy.
Something that's going to still have their macros,
but, like, tasty enough where they can enjoy it.
Yeah, of course. Yeah? Yeah? OK.
I'm just going to put the whole thing in.
Should I cube the salmon?
I think it should be flaked. Yeah.
Both teams need to be across the meal's calories...
326. OK, we are too low.
You could put some more chicken in there if you want to.
..as well as the taste.
Ooh-la-la.
I feel like I might have just hung myself out to dry
by trying to create a shot,
with no knowledge of stuff like that at all.
THEY LAUGH
Do you think we should dice it or slice along the way?
What would you do? I'm going to leave that up to you.
Diagonally looks more presentable than to just cut it into chunks.
Does it? Yes.
All his negative responses to absolutely everything,
it's just a bit wearing...
It's soy protein, vanilla extract. What do you think, Gary?
Just tastes flat.
If he tries that, we're going home.
..especially when you're in a team
and you've got people trying to pull together.
Why are you so negative about absolutely everything? We're going to win the challenge, man.
Do you think we're going to win doing this? Yes, I completely believe we're going to win.
Gary, I really think you should just start working with us, bro. Just help us out a bit.
Honestly, bro, it's been hard to work with you. Like, what...
What else can I do to help?
First of all, you could be more personable and, like, lose the fact
that you've got a chip on your shoulder about not getting...
No chip. You do. Like, what else can I do?
You just said, literally, there if he tries... I'm looking at that...
Yo, yo, yo! NAOMI: Enough now.
Let's go, let's go. We need to stop. This is wasting time.
We've got 30 minutes. Yeah, let's... What can I do?
I just told you what you could do.
Your attitude's rotten.
That is delicious. Now I'm going to ruin it with my shot.
I still think it's...
Actually, it's not that bad.
With time running out for the teams to submit their recipes,
I want to check in on their progress. Oh.
What have we gone with? What's the dish called?
A Middle Eastern grilled-chicken salad.
OK, so Middle Eastern. How does that sound?
I mean, it sounds good. Sounds good?
To keep going with the theme of Middle East,
a shot with ginger,
a little bit of water and lemon.
I'm not keen on that.
That is foul, OK? That tastes awful.
Do me a favour, will you, please? All three of you.
Take a mouthful of that, and be honest about that taste.
OK, will you do that for me?
Yeah. Absolutely. Yeah.? Please.
That drink, that was not... Yeah, that was...
That was horrible. That ginger was awful.
Yeah, that just needs a complete overhaul.
The shot was shit, then.
Oh. How are we?
What's the dish?
Jerk salmon flakes, quinoa, with a mango salsa.
Why flake it like that? It looks like canned.
We said about the visual impact. Yeah.
And it needs to look good to pick me up.
The salsa looks good. Yeah. Thank you.
So, this has got potential.
But just... I would tidy that up.
You've got a lot of presentation skills there that are missing,
and just debate again whether you want to flake and mush that salmon.
OK. Good luck. Thank you.
Let's try this, then.
What did you think? Presentation, it looked a bit mushy.
Yeah, it looks a little bit pedestrian.
Visually, we got that nice tranche of salmon. Yeah.
And it smells good when you lift off that lid.
But don't flake it and make it look like cheap canned salmon.
Right, how are we feeling? Hi. We're good.
What's the dish?
So, we're going for a sort of high-calorie bulking product.
Bulking. So, someone that wants to put muscle on. Yes.
So, we're going with a beef satay.
Were you all agreed with this? Any other ideas?
So, Gary himself had an idea on doing a sort of Mexican-style...
Taco. ..taco.
Playing to his strengths. Yep, playing to his strength.
How does that fit in terms of training? That's actually something that we eat quite a lot.
You've got the carbs in there, you've got the protein in there,
a bit of salad on top. Fats, as well, with the added guacamole.
It was a vote, three to one, so we went with the beef satay.
What I am tasting, OK,
is a little bit of a toxic atmosphere in here.
You guys do not feel united as a team. Mm.
What's going on?
Gary went in a bad mood, essentially, because we didn't
take his idea on board. But we're trying to say that
we've collectively came as three and went against him,
and since then, it's just not flowed since that moment.
I'm not asking you to be best friends. Mm-hm.
What I am asking you to do is get on the same page. Yeah.
This dish has potential. OK?
So, if you lose it now, it's down to your own egos.
Understood? Absolutely. Get it together. OK.
Thank you.
The dish sounded super rich. Yeah.
Bulking is not about putting loads of fat on.
It's about the protein and the carbs, so you can actually work out.
The atmosphere, it was like being in the ring, right? Yeah.
They're cooking, but in the wrong way.
I think that we can have the salmon whole.
One whole piece? Yeah.
The teams now need to refine their recipes...
Someone needs to advise me how to lessen the ginger.
Add water. A bit more water? Yes, please.
Yeah, no worries.
We'll repeat the same recipe.
Maybe add something to see if we can just make it a bit nicer.
..come up with a name for the fitness range...
When someone say "habibi",
it means that you are really friends with them.
Habibi Go?
What about Try Protein?
What about T-R-I, and then P-R-O?
Tri Pro?
"Ital" is a word that is used by Rastas for, like, things
that grow from the ground that you eat.
So, is salmon, like...?
Not saying... Doesn't grow from the ground!
So, we're basically spicing up the ital.
We're fuelling it with the protein, as a fuel,
and then ital is the vegetables. OK. OK.
..and submit the nutritional information on their packaging.
You know, we don't have the key ingredients.
I don't think we've got much time. It is what it is.
I think we've got a really strong concept
and if we can represent that really well in the ads that we're shooting,
then, you know, I think we can be onto a winner.
We're right bang where we want on the calories. We know that it's...
I just need to check how much carbohydrates.
I think that's a good number.
Around 30 is, like... It's still low.
So, I really like the food we've come up with.
But then I don't know if that's all followed through into the brand.
That concerns me a little bit.
Just worried about the ton of fat.
I think we should include how many grams of protein.
That's going to be our key USP, really.
In the actual meal itself,
we have 45.
That's got to be the key point in there, right?
Just... It wasn't a nice place to work.
I felt like an employee, and I'm not an employee.
I'm a leader. Yeah, long day. I think it's all been hard.
Let's just finish it off there.
Let's see if they take on board my opinions tomorrow, and my ideas.
We'll see.
Looking good. Yeah, looking really good.
Oh, wow!
9am.
Why have they got 45 on the front and 35 on the back?
I think that was when the macros ended up getting changed.
The team's fitness meals have been mass-produced overnight.
The only thing we need to get round is the fact that we forgot...
The label. ..the label.
Later today, a panel of experts and myself will be testing them at a Q&A.
Oh, my God. The food looks amazing.
It looks amazing. That is so good.
This looks very Caribbean. Yeah.
When I saw the branding and packaging, my eyes literally lit up.
Obviously, at the start, I was nervous about cooking Caribbean food
because I don't want to get it wrong, but I'm really happy
with what's been produced.
I'm so happy with it. I'm so happy...! I am, too.
Our product is great, tasty food that reminds you to enjoy
that journey and keeps you on track.
This morning, I want them to make promos for their fitness food brands.
I think we can make her look like she's gone back to work,
and that she's still busy, and eating the food.
I've recruited sports video creators Gilmo
to help the team shoot and edit their videos.
Sit down on the bench and then take your top off and chuck it down.
Directing the promo for Tri Pro is Rachel.
One, two, three, go.
Do you think it's a good idea for him to even have his top off?
Cos I don't think I've ever seen anybody in the gym with their top off. I have.
The main thing in my mind is just man management.
How long do you think this would take to voiceover?
Are we going to put this all in the intro, do you think?
Yesterday, I felt Gary was a saboteur more than a team-mate,
and it's about trying to get him working with us and for us,
not against us.
Yeah, I'm energised, I'm fuelled. Let's get to it.
And loads of energy.
With the dialogue, if we can just be like,
"Oh, don't even..."
All right.
Why is there conversation?
It's just in case we need the dialogue.
OK. Do you know what I mean?
If they're talking, I think it should be focused around the product.
What about, "Where have you been?" We're not doing that?
Just leave that out. OK.
I'd quite like to get these bags silhouetted.
Have the bags hanging. That might look quite cool.
On the Red Team...
Some detail shots. So, that's just gloves hitting the bag.
..in charge of visuals for Habibi Go, Kier.
Yeah, that's great.
Yeah, that was the one.
I'm taking lead as director.
I've done a few of these things before.
All right, you ready? Yep. Action.
I'm just trying to make sure we get everything done,
cos I just don't want to get into that edit without enough footage.
I think we're about on track. Are we on time?
As long as we keep at this pace, I think we'll be good.
OK, go for it.
Can we do it from a side on?
Go right down, so you can actually see him getting ready
to do the deadlift.
I don't think you should overcomplicate it.
From yesterday and today, none of my ideas really
seem to be taken on board.
Aesthetically, they look the best on camera, as well. They do?
In terms of physique wise. OK, excellent.
We're directing it. Not this guy's directing it. We're doing it.
I can only be...
..feeling like shit, as the saying is,
but what can I do?
Have you got any Tri Pro? Yes, we do indeed.
We have the best... the best Tri Pro here.
No. All right, just one more time. OK, let's go again.
The line is... "Are you on a bulk?" And him saying yes,
and passing it over. OK. I don't want too much dialogue.
Going to pass you the drink.
She can throw it? No, don't throw it.
Because in the last shot, she handed the drink to the camera.
Can we have it, so the label's like this?
So, if it's like that, that...
Drink.
One second. There's too many voices.
When there is too many voices, it can get confusing.
Everyone just needs to calm down.
We need to actually think about what we're doing.
Maybe angle it, so you can see the food.
We don't need to capture that. No?
Are you sure we don't need to do that shot?
I think maybe we could have done with a few more angles of the food.
But I think what we've got, we'll be able to work with.
Let's wrap it. Thank you. Have we done it? Yeah, we've done it.
Twirl. Cut.
Thank you. You've been amazing.
Filming done...
Sean, thank you. Thank you so much. Thank you.
..the teams need to get cracking on editing their promos.
First things first, yeah?
It's probably best to start addressing the things that
they're going to ask us and the problems that we have,
so we can address them first.
You think he's going to care, when he gave us all day yesterday to do this?
Who's team are you on, bro? You. Every single time,
you're bringing up, "Do you think this? Do you think that?
"Do you think..." I'm asking you for input.
"Do you think yesterday helped?" Obviously, it didn't help.
I'm saying that we can only go forward.
Back at the fitness studio, I've been joined by my expert panel -
fitness food entrepreneur Angus Fay,
sports marketing guru Liseli Sitali,
and, of course, Nicola Adams.
Shall we dive into the food? Yes, please. Sure, let's do it. Good.
First up, the Blue Team.
So, Ital Fuel. Is it ital, as in plant-based food only? Yes.
And, obviously, they've got jerk salmon in here.
So, that's a big no-no, right? Yeah.
Nicola, let's be honest. It's come a long way since yesterday.
Yeah, yeah. This looks really good now.
I'm quite impressed with this one.
And then the drink.
This is "fuelling your life with a touch of spice".
I mean, it tastes like a clean juice. Yeah.
Definitely a well-balanced meal.
Right, shall we see the Blue Team's promo? Yeah. Let's do it.
I need to just... I'll be back. I'll call you back.
A lot of juice shots.
Are you ready now? I am now. All right, let's get to it.
Some close-ups here.
But no commentary to let us know why it's great.
Extremely happy to be leaving.
Yeah, yeah! Extremely happy.
Mixed messages there. Yeah, a lot of mixed messages.
The brand takeout's not clear.
The food I'm not clear about.
I'm just left thinking it's a juice of some description.
I was also a bit confused, because it looked as though
she didn't actually like the juice... Yeah! ..initially, as well.
I felt it was too female dominant.
For a food product like this that's geared towards fitness,
I think you need to capture as much of the market as you can.
I certainly wouldn't want to lose half of my market.
It's disappointing that the promo video didn't do the meal justice.
Yeah, what a shame, cos it tastes good.
Hi.
Ladies, welcome back.
Just sampled all the food, drank the drink, studied your brand,
and just watched your promo.
Now we want to ask some very important questions.
Absolutely.
Looking at the video, I was curious as to who
the target audience actually is.
The target market that we're aiming for is people, like myself,
who've struggled to pick something up off the shelf for lunch
that's balanced, healthy, tasty and delicious,
and that isn't a meal deal.
When I watched the video, it was very female focused. Yeah.
When we're focusing on fitness, already we're narrowing the lens.
But then to kind of chop out half the market seems pretty crazy.
I just wanted to understand, you know, what was the sort of
inspiration and the thinking behind the name?
"Ital" is a Rasta word for, like, nourishment from the land.
No. So, I'm aware of what ital means,
and ital is really just about plants and vegetables.
It doesn't encompass any fish or anything.
So, the execution, do you see, doesn't actually match?
Yeah.
Ladies, do you think that the product, the drink and the promo,
did it work cohesively? Were you happy with that?
Yes. Yeah.
The promo? You wouldn't change a thing?
Oh, no. Of course, of course.
Definitely, there are certain things that I would want to change.
For example, more emphasis on the food, as opposed to the drink.
Ladies, thank you.
Thank you so much. Thank you.
A delicious meal. Really delicious. Thank you! See you later.
It's female focused. Sorry, but... But I don't know what they want.
No. Like, I don't know what they want.
And we played to our strengths. That was using our experience,
our personal experiences, to build something that I would buy.
Next, the Red Team.
Thank you.
It just looks a bit like they've not really thought about it
and just chucked everything in.
Raw veg is atrocious.
Even on the drink, it doesn't say what's in it.
No ingredients. We don't know what we're drinking.
We're just going to give it a go.
Well, it's just turned my mouth into a cat's arsehole.
Right, shall we watch the Red Team's promo?
Yes, please. Let's do it.
When the novelty of exercising wears off...
..or motivation runs low...
..staying on track can be tough.
Sometimes you just need a reminder to remember why you started.
Habibi Go is that reminder.
Great-tasting food that helps me maintain my fitness.
And a refreshing shot that gives me an extra boost.
More importantly, enjoy the journey.
Wow.
I thought that's great. Yeah.
Really impressed. Yeah, it really made an impact.
Good, gripping start.
You know, you get in there, great facial expression.
I like how they show her having energy after she's eaten.
It draws you in, because she's smiling, she's happy. A great promo.
Then you get pissed off when you taste the food.
Yeah! Certainly after you have the shot!
I'd rather get a shot from Nicola.
Welcome back, guys.
Hi.
Want to talk a little bit about your brand?
Sticking to your fitness goals can be really tough.
The need to enjoy that journey,
that's really what we want to achieve with the brand.
Tasty food that reminds you to enjoy your fitness journey.
Who came up with the label? Because there's nothing...
Nothing on it.
That's correct, yeah. Unfortunately, that was a mistake on our behalf.
Without the ingredients, without what's in the product,
it's a lawsuit, guys. Of course, yeah.
Now, you've mentioned it, I'm actually pretty horrified.
And you've also got to think about, how is the product going to look
in three days' time.
There's lots of celery, guys, raw celery, you know, in the box.
Well, that has been my choice, to be honest.
I think when you have some crunchiness, it's good when you eat.
You know, your choice of celery is interesting, considering you're going Middle Eastern.
If we think about the rich diversity of food and vegetables
of Middle Eastern cuisine.
We tasted this yesterday, Nicola and I, and it blew us away. Yeah.
But it still blew us away.
Were you happy with the strength of that? Is that what you wanted?
We didn't want to lose the initial bite of it.
We lessened the ginger.
We still think that there's something within that recipe
that we can work on.
You three, thank you so much. Thanks so much, cheers. Thank you.
Thank you for your time. Take care.
We demonstrated that we were developing the product
and it was absolutely on the way to being something good.
We stood as a team. Yeah. Just think about that.
When they were pointing negative stuff,
we were all together and we stood up
and we faced all the negative comments.
Finally, it's the Yellow Team.
There's not a lot in there. No. No.
I was going to say, I was looking for it.
I was like, oh, it's hidden.
The Tri Pro drink is banana, peanut and...
Butter. ..butter? Very heavy.
It sounds like a meal replacement.
They've actually got the figures wrong, as well.
45g of protein.
And then on the back, it's 35g.
Wow. Like, how do you get 13g of fat in a salad?
What a shame. Way too rich. Yeah. And not enough flavour.
Right, let's see the Yellow Team's promo, shall we?
Let's do it.
Are you struggling to find muscle-gaining shakes
and meals with no nasty hidden ingredients?
Looking for a brand that encourages natural, balanced produce
and nutritional goals with post-workout shakes and meals?
Shirt's off.
No food. No product, yeah.
What you saying, bro? You got any Tri Pro?
Finally.
Of course we do.
Tri Pro - hitting the trifecta of macros for gaining
with high amounts of protein...
You see the lack of food in there instantly.
Tri Pro - covering all your bases.
Wow. Mm.
You didn't see the product straight away.
You never really saw it until the end.
So you were just left wondering what the advert's about.
Missed the mark completely.
Taking the shirt off, I thought that was a bit tacky, if I'm honest.
Yeah. I don't think that's going to appeal to everybody.
And I have to say, the colour of this drink on screen is not great.
People eat and look with the eyes, and that didn't sell it.
Welcome back, guys. We good? Hi. Yeah, we're good.
Tri Pro. Instantly, I thought triathlon professional.
We wanted to put emphasis of the trifecta
surrounding building muscle, firstly with the diet.
The three main components being your carbs, your fat
and of course your protein.
So, nothing to do with triathlon or pro sports? No.
More to do with trying protein, but also Tri Pro, yeah.
And you can see the confusion there?
No, I completely understand that, yeah.
Nicola, you had a question about the packaging. Yeah, I did.
It says 45g of protein. Yeah.
And then on the back there's only 35g.
What happened there?
So, that was, I would say, our biggest mistake.
If we were pitching to bring it to retail, of course, we would have to
rectify that and take that into consideration before that
would ever be on shelves.
It was too much fat in there.
I mean, how do you get 13g of fat in a salad?
I've never seen that in my life.
Thoughts on the promo, please?
Yeah, I was very disappointed, if I'm honest.
You didn't communicate your brand,
what your product is, why I should care.
We were going for creating an atmosphere and creating a vibe
through the whole one minute that we had.
We felt by having Naomi's voice over the top...
But you didn't have her voice much, eh? We had a good sort of
12 seconds where we had nothing but your moody music.
Gary, looking back on the combo now -
cos that is super rich with a very rich meal -
do you think that goes well?
No, Gordon.
I had no input in any of the dishes, really.
We picked it and we thought it was good,
and we thought it continued through both products, and we stand by it.
Gary, you obviously feel as if you're kind of washing your hands
of this a little bit... Not washing my hands. I just had no input.
Every idea I had was shot down.
So, I decided in the second day I'm not going to cause any issues.
It feels like you've caused a little bit of an issue, though,
by not giving them the benefit of your expertise.
All four of you, off you go.
You said before we went in there, you said, "Listen, we're all on the same team."
We weren't on... No, you weren't on OUR team.
There's three of us, and there's one of you.
You should have came. This is a democracy. That's how it works.
Is it? And when you're part of a team... Yes.
So, what happened the first day, then? You folded.
You folded. I folded? You can't handle taking criticism.
You folded. That's the problem.
No, this is you. This is it. Evident of it.
NAOMI: I'm not doing this bullshit!
I know for a fact I'm not going home, because...
Yeah, I don't deserve to go home, I don't think.
By having a saboteur on our team, he folded.
If it comes down to it, and it is myself in the grilling,
I just hope that Gordon brings in Gary, and he can talk about whether
he wants to work with someone who's abrasive and aggressive.
They threw themselves under the bus yesterday
when they chose not to use my skills.
And we go. Again. Again.
We made mistakes, but it's OK.
The last two weeks has just made me terrified of going in the grilling.
Morning. Good morning. Morning. Morning.
OK, all of you, welcome back from Manchester.
As I told you this week, it was all about understanding your market.
A very lucrative but tricky fitness market.
I asked you all to create a delicious, healthy meal,
combined with a drink that COMPLEMENTED the meal,
and it had to hit the nutritional mark.
Equally as important, it had to be presented in a very slick way
with your individual promos.
Right, Red Team.
Craig, Flo and Kier.
The panel felt that the meal
was missing the Middle Eastern flavours.
The drink, it was pretty much undrinkable.
I get the essence of a shot, I get that.
But it was just... It was miles off.
I think, with that Middle Eastern vibe into a 100ml shot
to complement the food, it was just really, really tough.
The promo, who took the lead on this?
That was me. That was Kier.
The panel actually thought your video was good.
Oh, good. Straight to the point.
Product placement immediately, and the message was clear.
Thanks.
If you'd managed to balance that with your meal,
you would have been onto a winner, hands down.
Yellow Team.
Andy, Rachel, Naomi and Gary.
I'm going to deal with the elephant in the room here.
Let's start with the team dynamic.
First of all, I'm not asking you guys to be best friends.
But I am asking you to put your egos aside
and focus on the challenge in hand.
From the beginning of day one of that challenge -
regardless if the decision was right or wrong -
there was a decision, and everyone should have bought into it.
Half of our time was spent on man management,
trying to contain Gary and get him on our side.
I tried every tactic I knew to try and rustle him together,
whether that was encouragement, being abrasive. Right.
But there was nothing I could do to have him on our side.
Is that correct, Gary? Do you agree with this?
Not at all, Gordon, no.
I think from the outset I was ostracised
and not being involved in the group.
You weren't involved because you didn't want to be involved, Gary,
and that's the be all and end all of it.
You could have involved yourself.
Your attitude completely changed from the minute you were opposed,
and that is the bottom line.
Naomi, you were present across all this.
How did you feel the team came together?
It was absolutely awful.
I don't think that you can create anything of a high standard
in such a toxic environment.
If you were working for me, I would have fired you, Gary.
You knew what you needed to step up and do, and you refused to do it.
From the moment we said no, you checked out.
Even in the edit of the videos, he's still bringing up the tacos.
Like, stuff that should have been left at the door.
Which you agreed, on day two, that you were going to
start afresh and didn't.
Let's get back to the challenge.
The main problem was inside the box.
What happened there?
We had a lot of fat in there.
We were trying to boil down from the fat,
but also maintain that sort of caloric intake.
The chocolate shake felt like a meal on its own.
Who was in charge of this drink?
Myself and Naomi. Yeah.
It was so heavy. It was just too rich.
Blue Team.
Sam, Hebe and Amy.
You chose a name that was plant-based,
but the dish had salmon in it.
Obviously, it was an oversight, and we maybe didn't think about that,
cos I think we really liked the story behind it
and marrying the name with the...
I get that. But your messages need to be clear. Yeah.
If we could redo it, I would maybe jerk a vegetable...
I agree. And then the name would be, you know...
And the packaging would all marry. Yeah.
I absolutely agree.
The promo, so heavily female skewed.
You're in danger of halving your market instantly,
cos it looked like a yoga class.
I think being three females ourselves, we've maybe not thought
about the male perspective of it.
OK, the results.
After trying all your meals, drinking all the drinks,
and watching and studying all those promos...
..we all felt that, of the three teams,
there were two who tied for first place.
So, the winning teams this week are...
..the Blue and the Red Team.
Well done. Thank you. Thank you.
Blue Team, the branding had issues
and the promo missed the mark,
but the panel all felt that your food was really impressive.
Sam, I know this is part of your vision. Really good job.
Thank you.
Red Team, they didn't feel the Middle Eastern theme shone
as good as it could have, but...
..they thought that your promo was the best, by far.
Absolutely on point.
Kier, I know you took the lead on that, so well done.
Thanks, Gordon.
Seriously, they were blown away.
So, Yellow Team, you lost.
You really let yourselves down with the food AND drink.
You lost sight of what this challenge was all about,
and you got too focused on numbers.
The balance was incorrect.
Rachel, you were the standout performer in challenge one.
So I'm giving you a pass tonight from the grilling this week.
Thanks. Well done.
Which means, Andy, Naomi and Gary,
I'd like to see all three of you in the restaurant
to grill you on your performances.
From there, one of you will be leaving tonight.
I'll see you in the restaurant.
I'm a bit disappointed that I'm in the grilling.
But on the flip side, like,
I perform best when I'm closer to fire.
So, I think, like, bring it on.
None of us were perfect, and I hold my hands up to where it went wrong.
But I know my strengths, I know what I bring to this,
I know what I can do.
So, yeah, I'm looking forward to speaking to Gordon
and putting that across.
I don't think I deserve to go, because I wasn't included
in the challenge from the get-go.
If they would've utilised my skills,
then it would have been an easier ride, you know what I mean? So...
Andy, sit down, please.
Gary, sit down.
Hello, Gordon.
Naomi, sit down, please.
Now, let's get one thing clear.
I do not have to tell you why you're here, because the panel
liked your drink and products the least.
Let's talk about the product.
You've got a sporting background. Yeah.
So, you must have known it was all too rich and too fatty.
How did we end up like that?
I knew there was too much oil in that satay.
I knew there was too much oil in the actual dressing of the salad.
And I understood, listen, I need to be careful taking down the fat,
because it will also drastically decrease the calories,
and I didn't want to do that.
But a bulking meal needs to be big and large, consuming,
with the right balance.
Yours was badly balanced. And you led that.
Naomi, you took control of the drink.
Yes, Andy and I worked together on it, yes.
We took on Andy's experience as an ex-athlete, and he said that
he liked milk-based drinks to bulk up to, so that's what we went for.
Whilst eating a meal?
It sounds like you weren't listening to the brief.
Yeah, I admit we did miss the brief there.
I completely understand where you're coming from.
The drink had just under 400 calories and twice as much fat
than any other fast-food chocolate milkshake.
How is that possible?
I hold my hands up. I didn't...
I didn't do what I needed to do this week.
I can see the errors that I made. I hold my hands...
I'm not going to tell you that what I done was good enough,
because it wasn't good enough.
You had the winning formula in your hands, and you let it go.
Why?
Gordon, they didn't want it.
I was voted out three to one.
So, take me back to that moment. So, you're outvoted.
Did your head go down when you didn't get your way,
taco wasn't on the menu?
I was slightly disappointed, I'm not going to lie.
Did you behave like a petulant teenager?
I don't think I did.
Did you throw your toys out of the pram?
No.
Gary wanted to do tacos.
He came with no other ideas of how to fill this box
apart from his taco. We didn't think that tacos would fit the brief.
And then, from that point onwards, Gary checked out of the Yellow Team
and decided to be on Gary's team.
There was arguing constantly, and we were spending our time
trying to diffuse the situation rather than working.
He was going to do whatever he could to make us look bad
and himself look better.
So, you put yourself forward to control this team. Absolutely, yeah.
And you can't handle Gary.
How did we end up in this situation?
Not that I couldn't handle Gary.
I felt I spent most of my time managing Gary.
Having a saboteur on the team was not the way to win.
Did you try to sabotage your team?
I didn't try to sabotage them,
but I got my point across in front of the panel.
Were you seriously proud of that product when it came together?
Absolutely not.
But I'm not there to teach Gary how to cook... It's always Gary.
No, I'm not just putting it on Gary.
I put myself in the leader position.
But at the same time, Gordon, there's only so much I can control.
Naomi. Mm-hm. Her contribution was what?
She doesn't really say much, Gordon. She hasn't done from day dot.
She didn't really offer that much, I don't feel.
Are you coasting in this competition? 100% not.
I put myself on the line the first week.
Last week I fought to increase our orders, and I said, "If this makes us lose, on my head be it,
"but I'm fighting for what I think is right."
What happened this week was an absolute shambles.
I was embarrassed to be in that pitching room, having to defend
ourselves, and for them to see how much of a shambles it was.
It was embarrassing, and it will never happen again.
I wish you spoke up like this 24 hours ago.
Why did you decide to air your dirty linen
in front of a team of experts?
Just felt I wanted to get my point across, that I didn't want
to be held accountable for what was on there.
But that wasn't the place, Gary,
to announce to the panel how fucked off you were.
Yeah.
What is with you that can't work in a team of four?
I'm a leader, so I would have been expected to lead that challenge.
You can lead, but you can't take direction -
and in business, that's not a good sign.
I can take direction, Gordon.
But, as you see, that challenge failed because there was no direction.
You know there's no "I" in "team", don't you? Yeah.
Thank you, Gary. Thank you.
RACHEL: Good? We all good?
OK...
Andy, Naomi and Gary.
That was a really fired-up grilling,
and I could identify the passion, without a doubt.
Andy, as a exciting new product developer,
honestly, I expected more from you in this challenge.
Naomi, honestly, that was the most I've just heard from you
in the last three weeks.
Is that because you had your back against the wall?
Gary, there's no doubt you're a very passionate young man.
This week, I felt that you acted like an island.
So, I've made my decision.
The person I will not be investing in...
..is Gary.
Gary, I'm going to be brutally honest with you, young man.
The way you've rebuilt your business is admirable,
but I cannot invest in a lone wolf.
Thank you. But we're done.
Don't worry about it, guys.
Gary's name came up too many times this week for me to ignore.
Don't get me wrong, I love passion,
but not when it's so misplaced.
I wish Gary all the best.
But for me, business is all about collaboration,
and that's why I had to let him go.
I knew I gave it, like, the best fight I could.
But my heart is absolutely beating like the clappers still.
Yeah, slightly disappointed.
But many positives to take out of it.
Can't wait to get back home and start making more tacos.
Gordon Ramsay, you have not seen the last of me.
Next time...
Whoa!
This week it's all about innovation and reinventing the classics.
It's...it's not good.
What type of drinks can we make with vodka?
Oof, that's...
Everyone likes a cheeky vodka, don't they?
Guys, come to us!
It's quite strong!
It's unusual. It's unusual.
In a good way or no?