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Downloaded from
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(static)
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in terms of the realm
of popular culture...
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rather than
in the realm of journalism.
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I think this is a bad time,
not just for the press...
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but it's a bad time
for the truth.
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- ♪ I just want to start ♪
- ♪ I just want to start ♪
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- ♪ A flame in your heart ♪
- ♪ A flame in your heart ♪
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♪ I don't want to set
The world on fire ♪
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♪ I just want to start ♪
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♪ A flame in your heart ♪
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♪ In my heart,
I have but one desire ♪
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♪ And that one is you
No other will do ♪
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♪ Ba, da, da ♪
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♪ I've lost all ambition ♪
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♪ For worldly acclaim ♪
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♪ I just want to be
The one you love ♪
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♪ And with your admission
That you'd feel the same ♪
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♪ I'll have reached the goal
I'm dreaming of, believe me ♪
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- ♪ In my heart ♪
- ♪ In my heart ♪
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- ♪ I have but one desire ♪
- ♪ I have but one desire ♪
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- ♪ That one is you ♪
- ♪ That one is you ♪
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- ♪ No other will do ♪
- ♪ No other will do ♪
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Lantana, Florida,
population 7,126,
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according to the last census,
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an undistinguished
South Florida town on U.S. One
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about ten miles south
of Palm Beach, Florida,
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an unlikely place, you'd think,
to be the home
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of one
of America's most successful
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publishing enterprises,
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and yet Lantana, Florida,
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is the home
of the National Enquirer.
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Generoso Pope Jr.,
a transplanted New Yorker,
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Godfather of this magazine,
journal, newspaper.
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Calder: Gene Pope
was a force of nature.
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Virga: He knew what he wanted
to do, and it was that paper,
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and he wanted to sell
the most papers
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of anybody in the world.
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Regan: Generoso Pope
very cleverly identified
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a way to communicate
with mass-market America.
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How he communicated it
was studied by others,
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adopted by others,
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which set the stage
for what was to come.
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Wallace: And you know
as well as I do
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that there are allegations
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that Mafia money
has been behind the Enquirer
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- since the beginning.
- Right. I've heard.
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I've read that.
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Calder: Generoso Pope Jr.
was the son of Generoso Pope.
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Gene Pope was born
into privilege.
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His father owned Il Progresso,
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an Italian-language paper
in New York.
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Because of that,
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he was a huge political figure
in America.
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Gene was a child prodigy
in many ways.
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I mean, at 16, he was helping
to runIl Progresso.
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His father became
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one of the most powerful guys
in New York.
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He pretty much controlled
the Italian vote.
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Along the way, he became
a made guy in the Mafia.
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When his father died,
Gene was the heir apparent
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to taking over the newspaper
his father owned.
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Pope III: Il Progresso
was not the kind of newspaper
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he wanted to do.
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He wanted to form a newspaper
in his own image
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just like his father
had done it.
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Calder: He wanted to buy
theNew York Enquirer,
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which was a crappy little pape,
mainly racing and sports,
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but he needed 75,000 to buy it.
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Believe it or not,
Gene Pope's real Godfather
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was the Godfather,
Frank Costello,
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who was a big guy
in the mob obviously.
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Pope III:
That's where he got the money,
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and it was
an interest-free loan. Why?
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Because he was like family.
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It's a very Italian thing.
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And that was the start
of the Enquirer.
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Sternig: He immediately put
the word National on it.
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He envisioned publishing
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mounds and mounds and mounds
of National Enquirers.
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He was looking for something
to sell more copies.
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♪ You're fine ♪
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♪ I want you to be mine, oh ♪
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Calder: One day, he was driving
on one of the New York highways,
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and there was an accident ahea,
and everybody slowed down.
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They're all rubbernecking,
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and they're looking at the side
of the road.
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Pope III: And he looked
at the crowd, and he saw
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all these people staring
at a really gory scene.
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♪ I think you're swell ♪
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♪ Come close ♪
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♪ Hold... ♪
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Calder: He went, "My God,
nobody's doing pictures
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of that."
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He suddenly realized,
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"This is what I have to do.
I got to make a gore rag."
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So what he did is that he went
to the police department.
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He basically got first dibs
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on the photography
of these horrible accidents,
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and that's how it started.
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I got to tell you,
when I first saw it,
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sometimes it was hard
to pick up.
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♪ Come close ♪
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♪ Hold me tight ♪
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♪ Send me ♪
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♪ Tonight and every night ♪
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♪ You're slick ♪
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But circulation
went up dramatically.
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It took off, but it was
a little uncomfortable.
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He realized that gore
was only gonna take him so far.
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(stammers) Circulation peaked
at one million,
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but he dreamed actually
of 20 million,
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which, of course, was insane.
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(girl giggles)
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Calder: By the mid-'60s,
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many, many people were moving
to the suburbs,
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so they weren't stopping
at newsstands,
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and the idea was,
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"We've got to get it in front
of more people."
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Well, where are the people?
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narrator: There is madness
in the marketplace.
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Just listen to this.
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- (cash register dings)
- We zeroed in on supermarkets
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as the one area where I suppose
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some member of every family unt
in the United States
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comes once a week at least.
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Calder: He wanted to be racks
at the front end
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of every checkout counter
in the United States.
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People told him, "Great idea,
but you can't do this.
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A gore paper, how could
that get into supermarkets?"
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People would throw up
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just at a time when they were
about to buy milk, you know?
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It was totally impossible.
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So we drastically
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in one fell swoop eliminated
all the gore.
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From the moment he started,
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he never stopped
playing with it,
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trying to change the format
to find the winning formula.
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Wallace:
In came headlines like these.
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Calder: Celebrity news.
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Regan: Gossip items.
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- Wright: Dogs. Pets.
- Virga: Diets.
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- Regan: Medical-oddity stories.
- Virga: Psychic stories.
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I happened to discover
that Jimmy Carter
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had once seen a UFO.
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Wright: Gee-whiz stories.
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We did one on making cars
out of lobsters.
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We had some guy called up
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wanting to know
where he could buy one.
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Calder: Our headlines,
our pictures, our front page,
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and all of them
had to be a triggering mechanim
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to get people's attention first,
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and if they liked
what they saw, they bought it.
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Regan: Generoso Pope
really understood the psycholoy
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of the average American person.
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He used to call the reader
of the National Enquirer
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Missy Smith in Kansas City.
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Wright: She was the standard
by which every story
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in the National Enquirer
was judged.
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man: The basic American
woman.
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Regan: She was somebody
who had family values,
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who loves stories,
loves celebrities
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and wanted to know essentially
that celebrities suffered, too.
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Coz: Mrs. Smith goes
to the beauty parlor,
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talks to her girlfriends.
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They're all chatting
about celebrities.
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Dolly Parton is depressed,
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00:09:03,027 --> 00:09:05,029
or Elizabeth Taylor
got fat again
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and can't find love.
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She would go, 'Ugh,"
and have to read all about it.
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We were Missy Smith
in Kansas City.
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I guess I'm a little nosy.
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We were Missy Smith in Yonkers.
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They can't print something
in there that's not true.
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We were Missy Smith everywhere.
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I just enjoy the headlines.
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She was our boss.
She could make or break us.
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(gunshots fired)
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Coz: Missy Smith has had
a long week at work.
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She gets herNational Enquirer.
She goes home.
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She has a bath.
She has a glass of wine,
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and she sits down
and enjoys herself.
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I feel a great sadness...
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that I will not be here
in this office
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working on your behalf
to achieve those hopes
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in the next two
and a half years.
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Wright: TheEnquirer
was a nice window
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to look through,
a pleasant place to go
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after the harsher news
in the real world.
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(crowd clamoring)
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male reporter: Guns, ammunition,
explosives
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and at least one pipe bomb.
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- (explosion)
- (siren wailing)
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Brenna: I don't think
Pope wanted the outside world
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to spill over into theEnquirer.
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Our philosophy,
I guess you'd call it,
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is basically that,
in all the other media,
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the people are getting
all the bad news today.
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They're getting swamped with it,
inundated with it,
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and I think
they've just about had it.
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I think they're searching
for something
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that's gonna tell them
there's a good side to life.
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Everything isn't bad.
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Haley: Pope was
a conservative man.
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Was he a Republican or Democrat?
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I never knew.
I could never tell.
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Uh, he was a Democrat.
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I never knew him to be
anything but that.
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Brenna: But he wasn't somebody
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who was interested
in getting elected
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00:11:01,009 --> 00:11:03,010
or having a hand in Washington.
213
00:11:03,020 --> 00:11:05,013
Uh, that wasn't his bag.
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Because he came
from a rich Italian family,
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which was Mafia-related.
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The only connection to politics
they had
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was they owned the politicians.
218
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Calder: We were into country
and flag.
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00:11:24,011 --> 00:11:27,002
Most of our readers were proud
to be American.
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Coz: We did not attack
the U.S. government
221
00:11:31,001 --> 00:11:35,007
because our readers believed
in the U.S. government.
222
00:11:35,017 --> 00:11:37,017
I mean, we weren't
the conscience of the world.
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We were interested in stories
that would sell paper.
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Auletta: The National Enquirer
was a place where,
225
00:11:51,013 --> 00:11:53,019
you know,
facts were not important.
226
00:11:53,021 --> 00:11:56,003
Uh, what was important
was eyeballs.
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Bernstein: The universe
that is described
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00:11:59,011 --> 00:12:01,013
in edition after edition
229
00:12:01,025 --> 00:12:04,018
of the National Enquireris a...
230
00:12:06,017 --> 00:12:12,007
nonexistent universe
in terms of reality.
231
00:12:12,017 --> 00:12:14,023
It's always been fake-ish.
232
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In other words,
there was a nub of truth
233
00:12:18,002 --> 00:12:20,011
to most of the stories
that printed.
234
00:12:20,013 --> 00:12:24,002
We would sensationalize
that germ of truth
235
00:12:24,008 --> 00:12:26,010
to make it very palatable
236
00:12:26,012 --> 00:12:28,001
and very desirable
to the reader.
237
00:12:28,003 --> 00:12:29,025
We used to call that
exploding the nub.
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00:12:29,027 --> 00:12:32,003
Things were exploded.
239
00:12:32,014 --> 00:12:34,013
You'd just take a story,
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00:12:35,006 --> 00:12:36,021
and you make it
more interesting.
241
00:12:36,027 --> 00:12:41,004
You don't change the facts.
You just sensationalize it.
242
00:12:42,002 --> 00:12:43,017
That's what tabloids do.
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00:12:47,023 --> 00:12:51,010
Wright: Generoso Pope decided
that he wanted to move
244
00:12:51,012 --> 00:12:53,003
theEnquirerout of New York.
245
00:12:53,020 --> 00:12:57,015
And in 1971,
we moved to Florida.
246
00:13:02,010 --> 00:13:03,022
He wanted to be on the ocean,
247
00:13:05,014 --> 00:13:07,027
and once he was here,
he never left.
248
00:13:08,014 --> 00:13:11,021
He had the wherewithal to go
anywhere in the world he wanted.
249
00:13:11,023 --> 00:13:15,023
He preferred to sit in Lantana
and let the world come to him.
250
00:13:19,003 --> 00:13:20,027
Brenna:
Walking into the Enquirer offie
251
00:13:21,000 --> 00:13:24,028
at that time was through
a beautiful, tropical garden.
252
00:13:25,021 --> 00:13:29,000
(telephone ringing)
253
00:13:29,006 --> 00:13:32,007
Brenna: And you walk in
to this gigantic newsroom,
254
00:13:32,009 --> 00:13:33,023
which is buzzing...
255
00:13:33,025 --> 00:13:37,023
- (telephone ringing)
- (typewriter keys clacking)
256
00:13:37,025 --> 00:13:40,006
...editors who are bent over
their desks
257
00:13:40,008 --> 00:13:42,006
and calling all over the world.
258
00:13:42,008 --> 00:13:44,010
Is this overseas
from Melbourne, Australia?
259
00:13:44,026 --> 00:13:47,022
Well, we have some questions
on that UFO story.
260
00:13:47,024 --> 00:13:49,007
Brenna: Everybody's typing.
261
00:13:49,009 --> 00:13:50,020
Everybody's furiously
on the phone.
262
00:13:50,029 --> 00:13:54,000
It was a... like
a journalistic beehive.
263
00:13:54,016 --> 00:13:55,024
(telephone ringing)
264
00:13:56,001 --> 00:13:59,004
Controlled chaos.
(laughing) It really was.
265
00:13:59,006 --> 00:14:01,000
Virga: Rotary phones
and ashtrays.
266
00:14:01,002 --> 00:14:02,027
Brenna: Cigarettes
and cigars everywhere.
267
00:14:02,029 --> 00:14:05,009
God knows why we didn't all
have lung cancer,
268
00:14:05,011 --> 00:14:06,025
but it was a place
269
00:14:07,010 --> 00:14:10,011
that got your adrenaline going.
270
00:14:10,021 --> 00:14:13,023
- (typewriter keys clacking)
- (telephone ringing)
271
00:14:13,025 --> 00:14:16,016
It was such a great vibe.
It was so exciting.
272
00:14:16,022 --> 00:14:18,026
It was so crazy,
and you just thought,
273
00:14:19,002 --> 00:14:20,020
"Maybe I want to be a part
of this."
274
00:14:20,022 --> 00:14:22,004
(typewriter keys clacking)
275
00:14:23,020 --> 00:14:25,022
- (telephones ringing)
- (typewriter bell dings)
276
00:14:25,024 --> 00:14:27,020
(indistinct chattering)
277
00:14:28,002 --> 00:14:29,021
Wallace: The city room
has a decidedly
278
00:14:29,023 --> 00:14:31,005
Fleet Street accent.
279
00:14:31,007 --> 00:14:33,005
I have but a moment
to reach Henry Green.
280
00:14:33,007 --> 00:14:35,021
And why... why do...
why do you liken Hoover
281
00:14:35,023 --> 00:14:37,014
to a European dictator?
282
00:14:37,016 --> 00:14:39,015
Okay, John. This is story 207.
283
00:14:39,017 --> 00:14:41,005
Wallace:
Pope likes London journalists
284
00:14:41,007 --> 00:14:43,014
schooled in scandal
and the various successes
285
00:14:43,016 --> 00:14:45,006
of the British penny press.
286
00:14:48,000 --> 00:14:51,016
Sternig: Oh, those papers had
the most saucy stories,
287
00:14:51,018 --> 00:14:54,021
and they didn't spare
any details at all.
288
00:14:54,023 --> 00:14:56,005
They went for the jugular,
289
00:14:56,007 --> 00:14:58,009
and he said,
"I got to have me those guys.
290
00:14:58,011 --> 00:14:59,024
That's who I want on my paper."
291
00:14:59,026 --> 00:15:02,008
British reporters
were a lot more aggressive,
292
00:15:02,014 --> 00:15:06,023
a lot more capable
of doing unorthodox things.
293
00:15:07,002 --> 00:15:10,004
Wallace: Number one
under Gene Pope is Iain Calder.
294
00:15:10,021 --> 00:15:13,016
Calder: By age 25,
I'd worked on three papers,
295
00:15:13,018 --> 00:15:15,029
including the biggest paper
in Scotland.
296
00:15:16,001 --> 00:15:18,004
That's where I really learned
this craft.
297
00:15:18,012 --> 00:15:21,027
Brenna: Iain Calder had worked
on the GlasgowRecord
298
00:15:22,014 --> 00:15:24,025
and was used
to chasing fire engines
299
00:15:24,027 --> 00:15:27,019
and doing a lot of, kind of,
scurrilous stuff.
300
00:15:27,026 --> 00:15:30,029
People were slashing
rival reporters' tires,
301
00:15:31,001 --> 00:15:33,008
cutting people out
on the doorstep.
302
00:15:34,009 --> 00:15:36,008
Calder came
from that background.
303
00:15:36,014 --> 00:15:39,010
Every story you went out on,
you were under pressure
304
00:15:39,018 --> 00:15:41,029
to get something better
than the guy next to you.
305
00:15:42,008 --> 00:15:44,003
Wright:
It was cutthroat competition.
306
00:15:44,022 --> 00:15:47,022
You had to have cunning,
charm when it was needed.
307
00:15:47,024 --> 00:15:50,021
You had to talk people
into being in a paper
308
00:15:50,023 --> 00:15:53,029
they didn't want to be in.
We didn't take no for an answe.
309
00:15:54,018 --> 00:15:58,000
We're guys who were raised
on checkbook journalism,
310
00:15:58,002 --> 00:16:02,021
underhand tactics,
but we were not scumbags.
311
00:16:02,023 --> 00:16:05,009
We were pretty good journalists.
312
00:16:06,008 --> 00:16:08,014
And we, of course,
are checking to see
313
00:16:08,016 --> 00:16:10,022
whether you have any information
on the situation.
314
00:16:10,024 --> 00:16:13,008
man: All the information
I have at this time
315
00:16:13,010 --> 00:16:14,027
- is the following.
- Okay.
316
00:16:14,029 --> 00:16:17,023
We would run circles around
most American reporters.
317
00:16:17,025 --> 00:16:19,000
They just didn't have it.
318
00:16:19,008 --> 00:16:22,005
Some of them did.
Some of them developed it
319
00:16:22,011 --> 00:16:24,005
but only under our tutelage.
320
00:16:24,011 --> 00:16:26,026
I was looking for, like,
U.K. type reporters,
321
00:16:26,028 --> 00:16:28,018
and the only reason
I needed them
322
00:16:28,020 --> 00:16:30,019
was I couldn't find
great reporters in America.
323
00:16:30,021 --> 00:16:34,003
We were in an uphill battle
to try to get them
324
00:16:34,005 --> 00:16:35,016
to come and work
for the Enquirer.
325
00:16:37,024 --> 00:16:42,023
The reputation of the Enquirer
was terrible.
326
00:16:42,025 --> 00:16:44,009
I honestly thought,
327
00:16:44,011 --> 00:16:47,023
"Would it be easier
to tell people I was in prison
328
00:16:47,025 --> 00:16:50,009
or a mental hospital
for a couple years?"
329
00:16:51,009 --> 00:16:54,004
When I first joined the paper,
it was kind of a joke, really.
330
00:16:54,006 --> 00:16:55,020
We thought they were
kind of tacky.
331
00:16:56,007 --> 00:16:58,006
Coz: I went to Harvard
to become a writer,
332
00:16:58,014 --> 00:17:01,004
and as my mother said, "No way.
333
00:17:01,006 --> 00:17:04,005
You can't go from Harvard
to the National Enquirer."
334
00:17:05,016 --> 00:17:08,018
George: The prospect of writing
for a national audience
335
00:17:08,020 --> 00:17:10,000
was pretty thrilling,
336
00:17:10,006 --> 00:17:13,008
I mean, even though it was
the National Enquirer.
337
00:17:13,010 --> 00:17:16,000
But the reality was different.
338
00:17:16,006 --> 00:17:19,004
These people are promising
to triple my salary
339
00:17:19,006 --> 00:17:21,002
and send me around the world.
340
00:17:21,012 --> 00:17:22,027
I need to be...
341
00:17:23,016 --> 00:17:25,011
a little bit reckless.
342
00:17:26,016 --> 00:17:27,028
Coz: Generoso Pope
343
00:17:28,012 --> 00:17:30,000
owned theNational Enquirer
lock, stock, and barrel.
344
00:17:30,002 --> 00:17:31,016
He had a fortune,
so he didn't care
345
00:17:31,018 --> 00:17:34,004
what expenses racked up
chasing down stories.
346
00:17:34,006 --> 00:17:36,004
If you could get his curiosity
going,
347
00:17:36,006 --> 00:17:39,015
then you're gonna be doing it
and using his money.
348
00:17:41,017 --> 00:17:44,019
Wright: You didn't have to ask
to hire a plane or a boat
349
00:17:44,021 --> 00:17:47,015
or a house or anything else.
You just did it.
350
00:17:47,017 --> 00:17:50,006
George: The owner would
hand them bags of money,
351
00:17:50,008 --> 00:17:52,029
and they were
on a private jet to Paris.
352
00:17:53,017 --> 00:17:55,024
- Brenna: Maui.
- George: Monaco.
353
00:17:57,012 --> 00:17:58,016
Wright: Puerto Vallarta.
354
00:18:00,018 --> 00:18:02,002
Vilcabamba.
355
00:18:02,004 --> 00:18:04,027
We're staying in a luxury hote,
got the penthouse.
356
00:18:05,028 --> 00:18:07,029
Haley: What about a temple
of snakes in India?
357
00:18:08,001 --> 00:18:09,005
(snake hissing)
358
00:18:09,007 --> 00:18:11,016
"Can you get out today
to Hong Kong?"
359
00:18:16,018 --> 00:18:18,006
Balfour:
The world was our oyster.
360
00:18:18,008 --> 00:18:21,002
That was the marvelous thing
about the Enquirer.
361
00:18:21,004 --> 00:18:22,025
Brenna: The range of stuff
was terrific.
362
00:18:23,002 --> 00:18:26,005
It was more than any newspaper
or magazine
363
00:18:26,007 --> 00:18:28,018
that I had worked for
ever offered.
364
00:18:29,024 --> 00:18:31,027
Within the first two years,
I was making
365
00:18:31,029 --> 00:18:34,010
as much as Ben Bradlee was
at The Washington Post,
366
00:18:34,023 --> 00:18:36,024
and I thought,
"Man, that guy's underpaid."
367
00:18:37,028 --> 00:18:40,004
(telephone ringing)
368
00:18:40,018 --> 00:18:42,001
One thing about the atmosphere
369
00:18:42,003 --> 00:18:43,023
in the newsroom
at the National Enquirer
370
00:18:43,025 --> 00:18:45,021
is you would have frivolity
371
00:18:45,023 --> 00:18:47,023
and that sense
of energy going on,
372
00:18:47,025 --> 00:18:50,025
but when Generoso Pope
walked through that newsroom,
373
00:18:52,014 --> 00:18:54,006
everyone picked up a phone
374
00:18:54,008 --> 00:18:56,008
and started talking like
they were doing an interview.
375
00:18:56,015 --> 00:18:58,018
There was a tension
whenever he entered the room.
376
00:18:59,010 --> 00:19:03,018
It was best if you didn't engae
with him until he knew you.
377
00:19:03,020 --> 00:19:07,018
Couple of times he barked at me,
I nearly jumped out of my skin.
378
00:19:07,020 --> 00:19:09,006
You suddenly realized
379
00:19:09,008 --> 00:19:10,016
that you're dealing
with somebody
380
00:19:10,018 --> 00:19:13,009
who's 100 percent ruthless.
381
00:19:13,019 --> 00:19:15,010
Wright:
He was a terrifying figure.
382
00:19:15,016 --> 00:19:18,013
You didn't talk to Mr. Pope,
and he didn't talk to you.
383
00:19:19,003 --> 00:19:20,012
After I'd been there
about six months,
384
00:19:20,014 --> 00:19:22,000
I was walking down the corridor,
385
00:19:22,008 --> 00:19:24,023
and he was walking towards me.
He looked down at me and said,
386
00:19:24,025 --> 00:19:27,023
"Hi, David." I thought,
"Oh, Jesus. He knows my name.
387
00:19:27,025 --> 00:19:30,008
This is very bad." (laughs)
388
00:19:30,010 --> 00:19:32,024
We were instructed
not to look him in the eye.
389
00:19:32,026 --> 00:19:34,017
He never once looked me
in the eye
390
00:19:34,027 --> 00:19:36,025
the entire time
I worked for him.
391
00:19:37,007 --> 00:19:40,004
He would look at his desk
or look at the floor.
392
00:19:42,020 --> 00:19:44,026
Calder: Gene Pope was ambitious
and driven,
393
00:19:45,004 --> 00:19:46,023
and when he wanted something,
394
00:19:46,025 --> 00:19:50,007
he was like an express train
going 100 miles an hour,
395
00:19:50,009 --> 00:19:52,001
and if people, that he hired,
396
00:19:52,011 --> 00:19:54,011
weren't taking him there,
they were gone.
397
00:19:55,001 --> 00:19:57,029
There was no job security
at the National Enquirer.
398
00:19:58,006 --> 00:20:01,014
Regan: He would pit every editor
against each other,
399
00:20:01,016 --> 00:20:03,029
and we would vie
for the number-one spot.
400
00:20:04,001 --> 00:20:06,015
It was brutal. It was brutal.
401
00:20:06,017 --> 00:20:08,008
If you were somebody
that got results
402
00:20:08,010 --> 00:20:10,008
and you got page ones
and big stories,
403
00:20:10,010 --> 00:20:11,019
well, you might be good
for a week.
404
00:20:11,021 --> 00:20:14,028
Everybody lived in terror
of Friday
405
00:20:15,000 --> 00:20:18,026
because, on Friday,
it was usually a bloodbath.
406
00:20:19,010 --> 00:20:21,012
Virga: At the end of the week,
we'd lock up the paper,
407
00:20:21,023 --> 00:20:23,024
and people
would all gravitate out
408
00:20:23,026 --> 00:20:25,001
to go have a drink.
409
00:20:25,003 --> 00:20:27,005
Pope got tired
of everybody leaving,
410
00:20:27,012 --> 00:20:29,023
so he decided to bring in
411
00:20:30,003 --> 00:20:33,000
this huge catered event
every Friday night.
412
00:20:33,002 --> 00:20:35,018
(indistinct chattering)
413
00:20:35,028 --> 00:20:38,026
- Brenna: Turkeys, full hams.
- Shrimp.
414
00:20:38,028 --> 00:20:40,016
Virga:
And a full ice-cream-sundae ba.
415
00:20:40,024 --> 00:20:43,010
Brenna: And all the booze
you could possibly drink.
416
00:20:43,012 --> 00:20:45,024
Coz: Beer, wine, everything.
417
00:20:46,024 --> 00:20:49,021
Brenna: Of course, all of us
would all get very drunk.
418
00:20:50,007 --> 00:20:52,006
Virga: Pope would sit
in the middle of the newsroom
419
00:20:52,013 --> 00:20:53,023
smoking his cigarettes.
420
00:20:54,002 --> 00:20:57,007
But somebody would be fired
before that dinner was over.
421
00:20:58,022 --> 00:21:02,006
It was the Friday night massacre
and this was ruthless.
422
00:21:02,024 --> 00:21:05,018
Coz: Security would just come
to a reporter's desk,
423
00:21:06,002 --> 00:21:07,016
escort them out of the building,
424
00:21:07,018 --> 00:21:09,006
and hand them a paycheck
on the way out.
425
00:21:09,008 --> 00:21:11,014
You never knew who was going
to survive Friday.
426
00:21:11,024 --> 00:21:13,019
Brenna:
Goodbye, Florida living.
427
00:21:13,029 --> 00:21:15,023
Goodbye, big paychecks.
428
00:21:15,025 --> 00:21:18,012
Goodbye, amazing
expense accounts.
429
00:21:18,014 --> 00:21:20,020
It all went out the window
in a flash.
430
00:21:20,022 --> 00:21:23,009
It was all about the story.
431
00:21:23,022 --> 00:21:26,002
Get the story
and don't come back
432
00:21:26,004 --> 00:21:27,013
until you have it.
433
00:21:27,022 --> 00:21:32,018
The National Enquirer
at its zenith was a spy network.
434
00:21:33,000 --> 00:21:34,027
You couldn't go into hospital
435
00:21:34,029 --> 00:21:37,016
without somebody
calling theEnquirer,
436
00:21:37,018 --> 00:21:39,014
because they were
all getting paid.
437
00:21:39,023 --> 00:21:42,009
Calder: We might have stories
from your sister,
438
00:21:42,015 --> 00:21:44,016
your brother, your boyfriend.
439
00:21:44,018 --> 00:21:47,008
It was important to know
the hair stylist.
440
00:21:47,010 --> 00:21:51,003
Some of them were bitter,
angry, jealous.
441
00:21:51,005 --> 00:21:53,011
Envy was a very key factor.
442
00:21:53,013 --> 00:21:56,003
In Hollywood, it was amazing
how many people were prepared
443
00:21:56,005 --> 00:21:58,011
to sell out the stars
they worked for.
444
00:21:58,013 --> 00:21:59,021
Calder:
Someone in your PR office,
445
00:22:00,005 --> 00:22:01,029
someone in your lawyer's office,
someone in your agent's office.
446
00:22:02,001 --> 00:22:04,018
Regan: And the agents
double-dipped all the time.
447
00:22:04,020 --> 00:22:06,029
That's, like,
standard operating procedure.
448
00:22:07,013 --> 00:22:10,007
Brenna: The average snitch
with just a silly little tip
449
00:22:10,009 --> 00:22:12,000
would be getting 300 bucks.
450
00:22:12,008 --> 00:22:15,024
If the tip made the cover,
it was more like 5,000,
451
00:22:15,026 --> 00:22:19,029
six thousand, ten thousand.
We're talking about big bucks.
452
00:22:21,026 --> 00:22:23,017
Haberman: I mean, you...
you were not supposed to pay
453
00:22:23,019 --> 00:22:26,000
for news. Um, you know,
when I was at the New York Post,
454
00:22:26,009 --> 00:22:28,002
um, you would pay for photos,
um,
455
00:22:28,004 --> 00:22:30,019
but that's very, very different.
A lot of outlets do that.
456
00:22:30,021 --> 00:22:32,026
Um, you do not pay
for information.
457
00:22:34,025 --> 00:22:36,017
Coz: The mainstream media
went after us
458
00:22:36,019 --> 00:22:39,008
saying we paid sources.
We said, "Yes, we do."
459
00:22:39,010 --> 00:22:41,019
Listen. If they've got
the information,
460
00:22:41,027 --> 00:22:43,014
they should be paid for it.
461
00:22:46,011 --> 00:22:47,029
Regan: When I started
at theNational Enquirer
462
00:22:48,001 --> 00:22:49,008
as a reporter,
463
00:22:49,017 --> 00:22:51,004
I didn't know very much
about the world,
464
00:22:51,006 --> 00:22:54,021
and one of the great heartaches
of my experience there
465
00:22:54,023 --> 00:22:55,021
was to see
466
00:22:56,002 --> 00:22:57,029
that if you were famous,
if you were rich,
467
00:22:58,001 --> 00:22:59,011
if you were a celebrity,
468
00:22:59,017 --> 00:23:01,016
that people in your orbit
469
00:23:01,018 --> 00:23:05,017
would undoubtedly one day
betray you for money,
470
00:23:05,025 --> 00:23:07,010
and the thing that shocked me
471
00:23:07,012 --> 00:23:10,002
was that it was always
the people close to you
472
00:23:10,010 --> 00:23:12,021
who would betray you the most.
473
00:23:15,027 --> 00:23:18,010
male reporter:
474
00:23:18,012 --> 00:23:19,020
woman:
475
00:23:19,022 --> 00:23:21,003
male reporter: Okay.
476
00:23:51,019 --> 00:23:54,011
woman:
477
00:24:00,004 --> 00:24:01,027
Sternig:
I had a story about Bob Hope,
478
00:24:01,029 --> 00:24:04,010
and it was about all
of his philandering
479
00:24:04,012 --> 00:24:06,019
and some of his mistresses
and all this, so I...
480
00:24:06,025 --> 00:24:09,025
I wrote it up. I submitted it.
Mr. Pope got it,
481
00:24:10,005 --> 00:24:11,027
and he said to me,
482
00:24:12,015 --> 00:24:13,022
"Barbara,
483
00:24:14,004 --> 00:24:17,008
I don't think America wants
to know this about Bob Hope,"
484
00:24:19,015 --> 00:24:22,020
and he killed the story.
Mr. Pope killed the story.
485
00:24:22,022 --> 00:24:24,006
There had to be some advantage
486
00:24:24,008 --> 00:24:25,022
that they would get out
of killing a story.
487
00:24:26,000 --> 00:24:29,016
"There's a scandal?
There's a negative story?
488
00:24:29,025 --> 00:24:34,004
Oh, in exchange,
we'll do Bob Hope at home.
489
00:24:34,013 --> 00:24:36,003
We'll make a deal with you
490
00:24:36,005 --> 00:24:38,029
to do nice stories,
and you'll cooperate with us,
491
00:24:39,009 --> 00:24:41,009
and we'll take
beautiful pictures,
492
00:24:42,010 --> 00:24:44,011
and all that other stuff
will go away,"
493
00:24:44,021 --> 00:24:47,001
and then you'd have an ongoing
relationship with them.
494
00:24:47,003 --> 00:24:48,019
It's like getting them
on the hook,
495
00:24:48,029 --> 00:24:50,013
and then they have
to keep giving you
496
00:24:50,015 --> 00:24:53,005
these positive stories.
It's protection money,
497
00:24:53,014 --> 00:24:55,003
and that's how the Mafia works.
498
00:24:56,013 --> 00:24:58,027
Calder: We were the only people
that celebrities had to fear
499
00:24:58,029 --> 00:25:00,010
if they did something wrong.
500
00:25:00,019 --> 00:25:02,004
They had to worry
about the Enquirerknowing
501
00:25:02,006 --> 00:25:03,011
'cause we knew...
502
00:25:03,024 --> 00:25:05,017
I wouldn't say everything,
but we knew a heck of a lot.
503
00:25:08,001 --> 00:25:09,021
male reporter:
504
00:25:12,017 --> 00:25:14,024
woman:
505
00:25:15,001 --> 00:25:17,015
male reporter:
506
00:25:18,021 --> 00:25:19,027
woman:
507
00:25:24,021 --> 00:25:26,010
male reporter: All right.
We'll... (phone disconnects)
508
00:25:26,012 --> 00:25:28,005
man: And there were
several people with him,
509
00:25:28,017 --> 00:25:31,001
and we don't have
the information yet as to who..
510
00:25:31,010 --> 00:25:34,006
Balfour: Some of the things
that we did to get a story,
511
00:25:34,012 --> 00:25:38,001
uh, blurred the lines
of legality, I would say.
512
00:25:38,003 --> 00:25:41,008
I mean, I've done dirty tricks.
Oh, my Lord.
513
00:25:42,025 --> 00:25:44,015
Brenna: Phones were bugged
514
00:25:44,017 --> 00:25:47,017
by private detectives
employed by theEnquirer.
515
00:25:47,028 --> 00:25:50,029
People's mail
was sometimes being read,
516
00:25:51,001 --> 00:25:55,008
taken out of letter boxes
and opened and resealed and...
517
00:25:55,010 --> 00:25:56,012
and what have you.
518
00:25:56,026 --> 00:25:58,010
Haley: Was there things
that were done
519
00:25:58,012 --> 00:26:00,002
that were questionable,
520
00:26:00,027 --> 00:26:02,000
outright illegal?
521
00:26:03,010 --> 00:26:08,006
- Maybe.
- (audience cheering)
522
00:26:14,017 --> 00:26:17,001
I've loved him for nine years!
523
00:26:17,021 --> 00:26:19,012
(music playing)
524
00:26:19,014 --> 00:26:23,014
Sternig: Elvis was everything
to anEnquirerreader.
525
00:26:23,016 --> 00:26:26,007
- (music playing)
- (audience cheering)
526
00:26:29,017 --> 00:26:31,016
Balfour: Elvis Presley
could make or break
527
00:26:31,018 --> 00:26:33,020
a whole tabloid.
It could make or break
528
00:26:33,022 --> 00:26:36,004
a whole tabloid
reporter's career.
529
00:26:42,004 --> 00:26:44,013
male news reporter:
Elvis Presley, the longtime kig
530
00:26:44,015 --> 00:26:46,003
of rock 'n' roll, is dead.
531
00:26:46,005 --> 00:26:48,005
An autopsy report
released tonight...
532
00:26:48,007 --> 00:26:51,008
(speaking French)
533
00:26:51,010 --> 00:26:53,001
Tomorrow, Elvis Presley
will be buried
534
00:26:53,003 --> 00:26:54,008
after a private funeral.
535
00:26:55,019 --> 00:26:58,020
I was in the office in 1977
when Elvis died.
536
00:26:58,029 --> 00:27:00,021
The news broke
about five o'clock
537
00:27:00,023 --> 00:27:04,018
in the afternoon, and by 5:45,
538
00:27:04,028 --> 00:27:06,029
there were six of us
on a Learjet
539
00:27:07,007 --> 00:27:08,014
heading for Memphis.
540
00:27:09,013 --> 00:27:11,014
There was one extra bag
on the plane,
541
00:27:11,022 --> 00:27:15,025
and that bag contained
fifty thousand dollars in cash.
542
00:27:16,014 --> 00:27:17,027
male reporter 1: By 5:00 p.m.,
543
00:27:17,029 --> 00:27:19,025
the crowd numbered
more than 70,000.
544
00:27:20,009 --> 00:27:22,015
male reporter 2: For many,
it was all just too much.
545
00:27:22,021 --> 00:27:25,022
Friends tried to comfort fans
who'd waited 20 hours
546
00:27:25,024 --> 00:27:27,017
to pay their last respects.
547
00:27:27,019 --> 00:27:30,000
All I feel is just hurt.
I hurt all over.
548
00:27:30,014 --> 00:27:32,024
Brenna: When we got to Memphis,
we took over the entire floor
549
00:27:32,026 --> 00:27:34,004
of a Holiday Inn,
550
00:27:34,006 --> 00:27:36,002
booked up every room
in the hotel.
551
00:27:36,004 --> 00:27:39,023
We had fax machines going
and photocopying machines.
552
00:27:39,025 --> 00:27:42,013
Yeah, we turned the hotel
into a newspaper office.
553
00:27:42,015 --> 00:27:43,024
And they put out the word
554
00:27:44,000 --> 00:27:45,018
that if anybody has got
anything, we'll pay them.
555
00:27:45,020 --> 00:27:48,021
And that cash rapidly started
to be distributed
556
00:27:48,023 --> 00:27:51,006
to various sources in Memphis.
557
00:27:51,014 --> 00:27:53,019
We bought up almost everybody.
558
00:27:53,021 --> 00:27:56,019
male reporter 3: The huge crowds
have become steadily bigger
559
00:27:56,021 --> 00:27:58,000
throughout the day.
560
00:27:58,011 --> 00:28:00,020
The families say they want
the funeral to be quiet,
561
00:28:00,022 --> 00:28:03,017
to be dignified,
and to be a family affair.
562
00:28:03,019 --> 00:28:05,024
Brenna: Pope had
a very strange mentality.
563
00:28:05,026 --> 00:28:09,014
He wanted to know all the ins
and outs of people's deaths.
564
00:28:09,022 --> 00:28:11,009
male reporter 4:
Before the funeral,
565
00:28:11,020 --> 00:28:13,018
Elvis Presley's body, dressed
in a white dinner jacket,
566
00:28:13,020 --> 00:28:16,004
lay in a copper coffin
for people to see
567
00:28:16,006 --> 00:28:17,010
though not photograph.
568
00:28:17,020 --> 00:28:19,005
male reporter 5: Cameras
were not permitted.
569
00:28:19,015 --> 00:28:21,017
The perfect Enquirerphoto,
nobody else had it.
570
00:28:22,013 --> 00:28:25,002
It had to be a one-of-a-kind.
571
00:28:25,015 --> 00:28:27,021
It had to tell a story
unto itself,
572
00:28:27,028 --> 00:28:30,012
and it had to be something
that everybody wanted to see.
573
00:28:31,007 --> 00:28:32,024
The right photo could bring
574
00:28:32,026 --> 00:28:36,008
the phenomenal amount of money
depending on how right it was,
575
00:28:36,010 --> 00:28:40,008
so what's the ultimate picture
that you're gonna get of Elvis?
576
00:28:43,016 --> 00:28:44,026
Elvis in the coffin.
577
00:28:46,021 --> 00:28:49,005
Wright: That was an operation
that was highly secret,
578
00:28:49,007 --> 00:28:51,025
went on for days and days
and days.
579
00:28:54,007 --> 00:28:56,006
male reporter 6:
It was a white cortege,
580
00:28:56,008 --> 00:28:59,008
a white hearse,
and ten white Cadillacs.
581
00:28:59,017 --> 00:29:03,004
Elvis loved Cadillacs.
He had a dozen himself.
582
00:29:03,006 --> 00:29:05,026
Coz: So all the relatives
were in line
583
00:29:05,028 --> 00:29:08,016
at his casket
to bid him farewell.
584
00:29:08,024 --> 00:29:12,010
We dressed up a portly,
older British gentleman
585
00:29:12,012 --> 00:29:14,027
as a priest, and he was in line.
586
00:29:14,029 --> 00:29:17,016
He got to the casket.
And underneath his robe,
587
00:29:17,018 --> 00:29:19,007
he had
a little miniature camera.
588
00:29:19,023 --> 00:29:22,006
But he couldn't get high enough
to get the picture,
589
00:29:22,008 --> 00:29:23,012
so we didn't have that.
590
00:29:23,024 --> 00:29:25,011
One of our photographers
591
00:29:25,013 --> 00:29:28,003
saw Elvis' cousin going
to a local bar.
592
00:29:28,012 --> 00:29:31,007
And he followed him in,
and as the guy's standing ther,
593
00:29:31,009 --> 00:29:33,013
he says to him, "How'd you like
to make a lot of money?"
594
00:29:33,015 --> 00:29:34,024
Guy says, "Oh,
I'd love to, mate."
595
00:29:35,004 --> 00:29:36,015
He said, "If I gave you
a camera,
596
00:29:36,017 --> 00:29:38,006
could you get a picture
of Elvis in his coffin?"
597
00:29:38,008 --> 00:29:39,020
- "Sure."
- (camera shutter clicks)
598
00:29:39,022 --> 00:29:40,025
Wright: Unfortunately,
it didn't work
599
00:29:40,027 --> 00:29:42,009
the first couple of times,
600
00:29:42,018 --> 00:29:45,011
and he had to make excuses
to go back and pay his respects
601
00:29:45,013 --> 00:29:46,022
over and over again.
602
00:29:47,004 --> 00:29:50,015
The first picture is a picture
of the guy taking the picture.
603
00:29:50,017 --> 00:29:51,029
He had turned it 'round
the wrong way.
604
00:29:52,020 --> 00:29:56,018
Okay. Second one...
picture of the chandelier.
605
00:29:56,020 --> 00:29:58,010
I go, "Oh, my God."
606
00:29:58,012 --> 00:30:01,002
The third one
was just brilliant.
607
00:30:01,004 --> 00:30:03,007
It was the perfect
page-one picture.
608
00:30:03,009 --> 00:30:06,014
We sold 6.9 million copies
that week.
609
00:30:06,016 --> 00:30:11,009
People were stealing copies.
This was so huge.
610
00:30:11,011 --> 00:30:14,013
♪ Let's go ♪
611
00:30:21,019 --> 00:30:23,020
- ♪ Ballroom blitz ♪
- ♪ Blitz, blitz, blitz... ♪
612
00:30:23,028 --> 00:30:26,008
Sternig: Mary Jane buys
the paper. She gives it to mom.
613
00:30:26,010 --> 00:30:28,026
Mom gives it to niece.
Niece gives it to her husband.
614
00:30:29,004 --> 00:30:31,009
There were 25 million readers
a week.
615
00:30:31,015 --> 00:30:33,003
Wright: TheEnquirer had
so much mail
616
00:30:33,005 --> 00:30:36,000
that they had
their own ZIP code, 33464.
617
00:30:36,017 --> 00:30:38,023
Calder: Thousands and thousands
of letters a day.
618
00:30:38,025 --> 00:30:40,008
We were bigger
thanTimemagazine.
619
00:30:40,010 --> 00:30:41,024
We were bigger thanNewsweek.
620
00:30:41,026 --> 00:30:43,014
We sold more copies
than anyone else.
621
00:30:43,016 --> 00:30:45,021
This is your favorite magazine,
the National Enquirer.
622
00:30:46,024 --> 00:30:48,006
Carson: Here we go again.
623
00:30:49,000 --> 00:30:50,016
narrator: Iain Calder on dirt.
624
00:30:50,022 --> 00:30:53,010
At the National Enquirer,
we uncover more dirt than anyone
625
00:30:53,012 --> 00:30:55,004
except possibly
this Hoover cleaner
626
00:30:55,006 --> 00:30:56,014
with attached tools and hose.
627
00:30:56,016 --> 00:30:58,020
It may even get more dirt
than we do.
628
00:30:59,000 --> 00:31:00,029
(music playing)
629
00:31:04,006 --> 00:31:06,012
Calder: When we had
a major front page
630
00:31:06,027 --> 00:31:08,011
and it sold really well,
631
00:31:08,021 --> 00:31:11,008
I maybe had ten minutes
of euphoria.
632
00:31:11,023 --> 00:31:15,006
Then I would remember I had
to find a great front page
633
00:31:15,012 --> 00:31:18,015
that was gonna sell four
and a half, five million copies.
634
00:31:18,022 --> 00:31:21,011
So every single week,
it just went on,
635
00:31:21,013 --> 00:31:23,005
and on, and on like that.
636
00:31:23,027 --> 00:31:26,000
male reporter 1: When his body
was found last week,
637
00:31:26,002 --> 00:31:28,020
police said John Belushi
at the age of only 33
638
00:31:28,022 --> 00:31:32,011
had died of natural causes
and that there was no foul pla.
639
00:31:32,013 --> 00:31:33,028
When somebody dies, it's like,
640
00:31:34,000 --> 00:31:35,020
"Okay. Let's bad-mouth them
as much as possible.
641
00:31:35,022 --> 00:31:37,011
Let's put it in the Enquirer."
642
00:31:37,013 --> 00:31:39,003
John Belushi dying
was a big story,
643
00:31:39,005 --> 00:31:41,024
but we always wanted to do
the story behind the story.
644
00:31:41,026 --> 00:31:43,002
That's what sold papers.
645
00:31:43,008 --> 00:31:47,007
So, uh, I picked two
really great reporters.
646
00:31:47,018 --> 00:31:50,019
Uh, Tony Brenna and I,
who was my partner in that.
647
00:31:50,021 --> 00:31:53,029
I think Haley
was a very competent journalist,
648
00:31:54,023 --> 00:31:57,011
even by Enquirerstandards.
649
00:31:57,013 --> 00:32:01,001
I was in Lantana in March
when he died
650
00:32:01,003 --> 00:32:02,016
at the Chateau Marmont.
651
00:32:02,022 --> 00:32:04,015
We wanted to know
what happened that night,
652
00:32:04,017 --> 00:32:06,015
and there was this mystery woman
whose name wasn't released.
653
00:32:06,017 --> 00:32:08,021
They called her Cathy Silverbags
654
00:32:08,028 --> 00:32:12,003
because she sold drugs
out of a silver purse.
655
00:32:12,014 --> 00:32:14,001
male reporter 2:
Cathy Evelyn Smith
656
00:32:14,003 --> 00:32:16,005
listed her profession
as backup singer.
657
00:32:16,015 --> 00:32:18,027
Police questioned
but then released her.
658
00:32:19,014 --> 00:32:21,002
male reporter 3: So Smith,
a 35-year-old
659
00:32:21,004 --> 00:32:23,011
rock-'n'-roll groupie,
went home to Toronto.
660
00:32:23,013 --> 00:32:28,020
We then went up to Canada
to find Cathy Smith.
661
00:32:29,000 --> 00:32:32,008
We spent about ten days
in a hotel room.
662
00:32:32,020 --> 00:32:34,029
And the story came in,
and I say,
663
00:32:35,019 --> 00:32:38,026
"You know, this woman is saying
that she killed John Belushi.
664
00:32:38,028 --> 00:32:42,004
She's not saying it."
I said, "I want that headline."
665
00:32:42,012 --> 00:32:44,023
I said, "Go back
and get her to say,
666
00:32:44,025 --> 00:32:47,004
'I killed John Belushi,'
on tape."
667
00:32:47,019 --> 00:32:51,022
So we spent the next week
partying with her.
668
00:32:51,024 --> 00:32:53,021
We ran up an enormous hotel bill
669
00:32:53,023 --> 00:32:56,026
and had a great time
and became her best friends.
670
00:33:03,019 --> 00:33:06,005
And she didn't want to say it.
671
00:33:07,015 --> 00:33:08,027
Haley:
Tony had a tape reporter going.
672
00:33:08,029 --> 00:33:11,005
I had one going.
She would say,
673
00:33:11,014 --> 00:33:13,009
"Yeah. I... We were responsible
for his death, but I...
674
00:33:13,011 --> 00:33:16,009
- We can't say that."
- I said, "Oh, c'mon, Catherine.
675
00:33:16,016 --> 00:33:17,028
Let's get this over with.
676
00:33:18,000 --> 00:33:20,011
You killed the guy,
under any circumstance.
677
00:33:20,013 --> 00:33:22,006
You shot him up with heroin
678
00:33:22,015 --> 00:33:24,010
and cocaine, and he died,"
679
00:33:24,019 --> 00:33:26,020
and she said, "Well,
if you want me to say that,
680
00:33:26,022 --> 00:33:28,025
- I killed him."
- Turn off the tape.
681
00:33:29,005 --> 00:33:30,014
Brenna: And click.
682
00:33:31,020 --> 00:33:33,002
You know,
Brenna turns his tape off.
683
00:33:33,004 --> 00:33:34,007
I leave mine running.
684
00:33:36,014 --> 00:33:37,029
So I ended up taping her...
685
00:33:39,027 --> 00:33:41,011
confessing to the murder.
686
00:33:42,015 --> 00:33:44,009
Calder: So anyway,
they got her to say it.
687
00:33:44,011 --> 00:33:47,019
We ran this front-page story,
"I killed John Belushi."
688
00:33:49,000 --> 00:33:50,004
Haley:
It's the murder confession.
689
00:33:50,006 --> 00:33:51,016
It's all the details.
690
00:33:52,006 --> 00:33:53,029
She was John Belushi's...
691
00:33:54,014 --> 00:33:56,013
Florence Nightingale
with a needle.
692
00:33:56,021 --> 00:33:59,017
Well, it's not something
Cathy Smith is going to say.
693
00:34:00,000 --> 00:34:02,007
It's not something most people
are gonna say,
694
00:34:02,026 --> 00:34:05,006
but you say, you know,
695
00:34:05,012 --> 00:34:08,005
"You were sort of like
a Florence Nightingale
696
00:34:08,007 --> 00:34:09,024
with a needle.
That's what you're saying."
697
00:34:09,026 --> 00:34:11,007
She says, "Yeah. That's right."
698
00:34:11,027 --> 00:34:13,011
She's being fed a quote.
699
00:34:15,007 --> 00:34:16,011
That's how it works.
700
00:34:21,002 --> 00:34:22,026
Brenna: We knew
that what she was saying
701
00:34:22,028 --> 00:34:24,022
was gonna be self-incriminating,
702
00:34:25,006 --> 00:34:28,018
and that she would probably
be arrested for it, and she was.
703
00:34:30,022 --> 00:34:33,011
So the prosecutor's office
went nuts.
704
00:34:33,013 --> 00:34:34,025
male reporter 4:
In anEnquirerarticle,
705
00:34:34,027 --> 00:34:36,016
written by Brenna and Haley,
706
00:34:36,018 --> 00:34:38,026
Smith appears to confess
to injecting Belushi
707
00:34:38,028 --> 00:34:41,001
with a fatal dose
of heroin and cocaine.
708
00:34:41,007 --> 00:34:42,029
Brenna:
And for the next six months,
709
00:34:43,001 --> 00:34:44,026
I was in front of a grand jury.
710
00:34:45,019 --> 00:34:47,026
Haley:
I mean, this was the first time
711
00:34:47,028 --> 00:34:50,002
thatNational Enquirerreporter
712
00:34:50,016 --> 00:34:53,019
had to show up by subpoena
to a grand-jury
713
00:34:53,021 --> 00:34:56,009
murder investigation
on a major celebrity.
714
00:34:56,011 --> 00:34:57,013
It was stressful.
715
00:34:58,001 --> 00:34:59,025
Uh, actually,
my marriage fell apart.
716
00:34:59,027 --> 00:35:01,006
Tony's fell apart first,
717
00:35:01,008 --> 00:35:03,000
I followed pretty much
right behind him.
718
00:35:03,009 --> 00:35:06,009
I felt that we had crossed
the line on that story.
719
00:35:06,019 --> 00:35:08,015
We had, uh,
720
00:35:09,014 --> 00:35:12,018
gone too far
in becoming her friend,
721
00:35:13,004 --> 00:35:17,004
and I felt we had sold her out,
and I felt that particularly so
722
00:35:17,013 --> 00:35:19,009
when she actually
went to prison.
723
00:35:19,019 --> 00:35:20,029
John Belushi's story
724
00:35:21,013 --> 00:35:25,008
would be one of the occasions
that got to be...
725
00:35:26,004 --> 00:35:27,023
ethically challenging.
726
00:35:28,005 --> 00:35:31,020
- (crowd cheering)
- (whistling)
727
00:35:36,015 --> 00:35:39,023
Sternig: Becoming
a famous celebrity
728
00:35:39,025 --> 00:35:40,029
is a trade-off.
729
00:35:42,001 --> 00:35:44,028
You want the public
to admire you.
730
00:35:45,000 --> 00:35:47,008
That's not free.
That's not free.
731
00:35:47,010 --> 00:35:51,011
You have to give, in return,
some access to your life.
732
00:35:51,019 --> 00:35:54,005
What you give up is anonymity.
733
00:36:02,029 --> 00:36:05,003
I had a contact in Las Vegas
734
00:36:05,005 --> 00:36:08,020
who tipped me off
that Cosby was keeping a girl.
735
00:36:12,011 --> 00:36:13,029
And she was a showgirl.
736
00:36:17,027 --> 00:36:19,007
He bought a house for her,
737
00:36:19,009 --> 00:36:21,006
and he would go up to Vegas
and visit her.
738
00:36:22,002 --> 00:36:25,015
So I ordered a stakeout,
a photographer we had in Vegas,
739
00:36:25,025 --> 00:36:28,019
and he caught Cosby
going into the house,
740
00:36:28,021 --> 00:36:30,007
coming out of the house
with the girl,
741
00:36:30,009 --> 00:36:31,022
kissing her at the door,
all of this.
742
00:36:33,016 --> 00:36:35,012
And I had a couple
other contacts of mine
743
00:36:35,020 --> 00:36:37,021
who were able
to confirm this story.
744
00:36:40,002 --> 00:36:42,012
I wrote it up,
gave it into my editor.
745
00:36:42,019 --> 00:36:44,023
Mr. Pope saw the story,
and he said,
746
00:36:45,012 --> 00:36:48,001
"She's got to go
and call Cosby."
747
00:36:50,003 --> 00:36:52,008
This was the time
that he was America's dad.
748
00:36:52,010 --> 00:36:54,000
He hadThe Cosby Show
on television.
749
00:36:54,008 --> 00:36:55,020
I'd been on the set many times.
750
00:36:55,022 --> 00:36:57,007
I interviewed all the other
people on there,
751
00:36:57,017 --> 00:37:00,015
and I thought, "Oh, my God.
If I have to call Cosby up now."
752
00:37:00,017 --> 00:37:02,005
They said,
"You got to call him,"
753
00:37:02,007 --> 00:37:03,016
so I called him,
754
00:37:05,000 --> 00:37:06,017
and he, of course, said, uh,
755
00:37:07,002 --> 00:37:09,027
"What's the name
of your executive editor?"
756
00:37:10,018 --> 00:37:12,012
And I told him, and he said,
757
00:37:12,023 --> 00:37:14,020
"What number can I reach him?"
758
00:37:15,025 --> 00:37:16,028
I gave him the number.
759
00:37:17,006 --> 00:37:19,011
He said, "Thank you very much,"
and he hung up.
760
00:37:19,017 --> 00:37:21,017
He proceeded
to call Iain Calder,
761
00:37:22,007 --> 00:37:24,024
who cut a deal with Cosby
to kill my story
762
00:37:25,001 --> 00:37:29,008
in exchange for a couple
of sit-down interviews
763
00:37:29,019 --> 00:37:31,006
with any reporter
764
00:37:31,008 --> 00:37:33,007
except Barbara Sternig.
(chuckles)
765
00:37:33,017 --> 00:37:35,026
And that was kind of the end
of my relationship
766
00:37:35,028 --> 00:37:37,009
with The Cosby Show.
767
00:37:39,004 --> 00:37:40,021
Shipp: For a long time,
we killed stories
768
00:37:40,023 --> 00:37:43,002
about Bill Cosby.
I got some stories.
769
00:37:44,003 --> 00:37:45,023
Little starlets
who were on his show,
770
00:37:46,002 --> 00:37:48,019
they would call in, you know,
"He did this. He did that."
771
00:37:48,027 --> 00:37:51,015
I would go to my editor,
and I would put a lead in
772
00:37:51,022 --> 00:37:53,006
about the story
and it gets approved
773
00:37:53,008 --> 00:37:55,008
or not approved.
I never heard about it again.
774
00:37:56,007 --> 00:37:57,014
It was never seen again.
775
00:37:58,014 --> 00:38:00,024
You ask about it, and we'll say,
"We'll get back to you,"
776
00:38:01,024 --> 00:38:04,008
but you learned,
at least for me early on,
777
00:38:04,010 --> 00:38:06,011
I was brand-new. I'm still
trying to prove myself...
778
00:38:06,013 --> 00:38:07,012
You didn't push it.
779
00:38:07,028 --> 00:38:09,014
Calder: I was making trades
780
00:38:10,003 --> 00:38:12,012
that would make
our readers happier,
781
00:38:12,024 --> 00:38:14,015
but I had to make
that decision myself.
782
00:38:14,017 --> 00:38:15,023
What's the better stories?
783
00:38:16,015 --> 00:38:19,009
We were keen on any story
that would sell papers.
784
00:38:19,022 --> 00:38:22,003
There's a sort of nasty
little characteristic
785
00:38:22,005 --> 00:38:23,009
that people have.
786
00:38:23,020 --> 00:38:25,023
They... they... they get
a little jealous of success.
787
00:38:25,025 --> 00:38:28,010
They want to see somebody
taken down a peg or two.
788
00:38:28,029 --> 00:38:30,029
Brenna:
It's like in ancient Rome, oka?
789
00:38:31,001 --> 00:38:33,002
They cheer them
when they are famous,
790
00:38:33,004 --> 00:38:34,028
and they cheer them
when they're doing well,
791
00:38:35,004 --> 00:38:38,004
but when things go wrong,
they give them the thumbs-down
792
00:38:38,006 --> 00:38:40,026
and say, "Good riddance.
To hell with them."
793
00:38:40,028 --> 00:38:44,019
(crowd applauding)
794
00:38:46,015 --> 00:38:51,017
I intend to seek the presidency
of the United States in 1988.
795
00:38:51,019 --> 00:38:54,022
(crowd cheering and applauding)
796
00:38:54,024 --> 00:38:57,019
The Enquirer,for a long time,
didn't touch politics
797
00:38:57,021 --> 00:39:01,006
because Generoso Pope
didn't think politicians sold.
798
00:39:01,017 --> 00:39:06,000
But politics became
another form of celebrity,
799
00:39:06,020 --> 00:39:09,025
and that's where the Enquirer
got into it.
800
00:39:12,025 --> 00:39:15,024
Coz: You can't underestimate
the significance of Gary Hart
801
00:39:15,026 --> 00:39:17,001
to theNational Enquirer.
802
00:39:18,006 --> 00:39:19,019
Calder: We weren't interested
in doing stories
803
00:39:19,021 --> 00:39:22,015
about potential
presidential candidates
804
00:39:22,022 --> 00:39:24,019
and politicians, per se,
805
00:39:25,005 --> 00:39:27,009
unless there was some,
really, other story.
806
00:39:27,020 --> 00:39:29,009
Auletta: Gary Hart was young.
807
00:39:29,015 --> 00:39:32,007
He was good-looking.
He was from out west,
808
00:39:32,022 --> 00:39:34,004
had friends like Warren Beatty
809
00:39:34,006 --> 00:39:36,003
and a lot
of other Hollywood stars,
810
00:39:36,012 --> 00:39:38,010
and the thought was
that he was gonna win
811
00:39:38,012 --> 00:39:40,000
the Democratic nomination.
812
00:39:41,001 --> 00:39:42,001
He was a meteor.
813
00:39:53,012 --> 00:39:55,022
Haley: The Miami Herald came out
with their story,
814
00:39:56,000 --> 00:39:57,028
a romance
between these two people.
815
00:39:58,015 --> 00:40:01,027
Why is The Miami Heraldengagin
in Enquirertype shit, you know?
816
00:40:02,011 --> 00:40:04,010
And I thought, "Well,
why don't we try to see
817
00:40:04,012 --> 00:40:06,007
if we can get a piece
of this whole action
818
00:40:06,009 --> 00:40:08,002
and this Gary Hart thing
theHeraldhas got?"
819
00:40:08,021 --> 00:40:11,018
All I can say is, a picture
is worth a thousand words.
820
00:40:13,023 --> 00:40:15,017
male reporter 1:
821
00:40:20,006 --> 00:40:22,027
male reporter 2:
822
00:40:23,028 --> 00:40:25,019
male reporter 3:
823
00:40:29,019 --> 00:40:32,005
He basically challenged
the press.
824
00:40:32,007 --> 00:40:36,007
He said, "If you think I have
a girlfriend, go for it."
825
00:40:36,009 --> 00:40:38,006
Come on.
That's the perfect setup
826
00:40:38,008 --> 00:40:41,000
for being on aEnquirer
front-page story is,
827
00:40:41,002 --> 00:40:45,007
good-looking, sexy,
lying politician.
828
00:40:45,027 --> 00:40:47,005
male reporter 4:
829
00:40:49,024 --> 00:40:53,022
Did I do anything immoral?
I absolutely did not.
830
00:40:53,024 --> 00:40:55,017
Calder: He went on television.
He said, "It's not true.
831
00:40:55,019 --> 00:40:57,009
It's absolutely not true.
We know it's not true,"
832
00:40:57,015 --> 00:41:00,002
and he had his wife by his side
who stood by him.
833
00:41:00,004 --> 00:41:02,029
And when Gary says,
"Nothing happened,"
834
00:41:03,027 --> 00:41:05,005
nothing happened.
835
00:41:05,019 --> 00:41:08,015
Virga: I mean, everybody knew
he'd had a thing with this gir,
836
00:41:08,029 --> 00:41:10,021
but nobody had the proof.
837
00:41:10,023 --> 00:41:13,009
(helicopter whirring)
838
00:41:13,018 --> 00:41:15,013
Coz: We discovered through one
of his neighbors
839
00:41:15,015 --> 00:41:19,009
that he had gone down to take
a boat ride out of Miami,
840
00:41:19,019 --> 00:41:21,000
and he had a girl with him.
841
00:41:21,025 --> 00:41:26,000
We swept through that wharf
for five days
842
00:41:26,006 --> 00:41:28,009
trying to find somebody
with knowledge of it.
843
00:41:29,013 --> 00:41:31,004
Haley:
We had contact with a freelancr
844
00:41:31,006 --> 00:41:33,016
who knew
this photograph existed,
845
00:41:33,029 --> 00:41:36,015
and we came to an arrangement.
846
00:41:38,016 --> 00:41:40,004
It's 87,000 dollars,
847
00:41:40,025 --> 00:41:44,020
and we owned worldwide rights
to that photo forever.
848
00:41:48,026 --> 00:41:50,015
Virga: I couldn't have created
a better picture.
849
00:41:50,017 --> 00:41:52,003
I couldn't have sent
a photographer out
850
00:41:52,005 --> 00:41:54,021
with instructions
and had him come back
851
00:41:54,027 --> 00:41:56,012
with something better than that.
852
00:41:58,011 --> 00:42:01,028
Coz: That changed the face
of American politics.
853
00:42:02,000 --> 00:42:03,017
Gary Hart had
an excellent chance
854
00:42:03,019 --> 00:42:04,025
of becoming president,
855
00:42:05,001 --> 00:42:08,006
and that just destroyed
his political chances.
856
00:42:08,024 --> 00:42:10,014
I don't really want
to comment on that.
857
00:42:10,020 --> 00:42:12,014
Calder: Dukakis took his place.
858
00:42:12,016 --> 00:42:15,004
- Read my lips.
- (crowd cheering)
859
00:42:15,006 --> 00:42:18,001
No new taxes.
860
00:42:18,011 --> 00:42:19,025
Calder: No chance
against George Bush,
861
00:42:19,027 --> 00:42:21,020
so George Bush became
president...
862
00:42:21,022 --> 00:42:23,027
(fanfare playing)
863
00:42:24,007 --> 00:42:26,008
...and his son
became president later.
864
00:42:26,010 --> 00:42:28,003
We changed the course of histoy
with that.
865
00:42:28,005 --> 00:42:30,005
Now, did we do well or not? I...
866
00:42:30,007 --> 00:42:33,020
That's not my problem.
My problem is, we got the story.
867
00:42:35,013 --> 00:42:38,022
Auletta: The Gary Hart story
busted down the privacy wall,
868
00:42:39,000 --> 00:42:42,008
just smithereens,
just knocked it down and said,
869
00:42:42,021 --> 00:42:45,003
"We're gonna know everything
about everyone,"
870
00:42:45,010 --> 00:42:47,026
because it sold more papers.
871
00:42:48,003 --> 00:42:50,013
Rosenthal: I think
it's important to journalists..
872
00:42:51,019 --> 00:42:53,007
as to how they go after
the story,
873
00:42:53,009 --> 00:42:56,011
as to what they see themselves.
Are they news gatherers?
874
00:42:56,013 --> 00:42:59,009
Are they private eyes?
Are they voyeurs?
875
00:43:07,006 --> 00:43:09,011
Sternig: Mr. Pope died in 1988.
876
00:43:10,012 --> 00:43:11,029
Then there was a limbo period
877
00:43:12,001 --> 00:43:15,019
where things were
just kind of very tense...
878
00:43:17,028 --> 00:43:20,004
and everybody was thrown
into a state
879
00:43:20,006 --> 00:43:23,005
of complete uncertainty.
"What's gonna happen?
880
00:43:23,007 --> 00:43:24,014
Will the paper keep going?"
881
00:43:24,022 --> 00:43:26,027
Certainly, it was not going
to go on the way
882
00:43:26,029 --> 00:43:28,004
Mr. Pope ran it,
883
00:43:28,013 --> 00:43:31,006
because Mr. Pope owned
a 100 percent of the newspaper,
884
00:43:31,008 --> 00:43:34,014
and he got what he wanted
the way he wanted it.
885
00:43:39,009 --> 00:43:44,002
Brenna: He had built a world
in which he was God,
886
00:43:44,018 --> 00:43:46,017
and it was a small world
887
00:43:46,019 --> 00:43:49,016
populated by adoring figures
and people
888
00:43:49,018 --> 00:43:53,004
who would do anything
at his command.
889
00:43:55,007 --> 00:43:58,013
Pope II: Basically, we're giving
the public a little hope,
890
00:43:58,019 --> 00:44:00,025
a little hope
that life isn't all
891
00:44:01,003 --> 00:44:02,028
as bad as it's portrayed.
892
00:44:04,020 --> 00:44:06,023
We like to tell people
that their problems
893
00:44:06,025 --> 00:44:09,005
are solvable.
There are solutions.
894
00:44:09,020 --> 00:44:13,004
Uh, things aren't quite as bad
as they might seem.
895
00:44:15,001 --> 00:44:16,026
We lost our identity...
896
00:44:17,014 --> 00:44:19,026
after Pope died.
We forgot who we were.
897
00:44:20,008 --> 00:44:23,001
We had so many changes
of ownership and leadership,
898
00:44:23,010 --> 00:44:25,029
every one of them
wanting to change something.
899
00:44:26,024 --> 00:44:28,026
TheEnquirerhad
a perfect formula,
900
00:44:29,008 --> 00:44:32,009
and in my opinion,
they should've been left alone.
901
00:44:38,002 --> 00:44:41,021
Is it entertainment,
or is it information?
902
00:44:42,002 --> 00:44:44,024
Hubbard: I think it's both,
and I think a good newspaper
903
00:44:44,026 --> 00:44:46,017
is a combination
of entertainment
904
00:44:46,024 --> 00:44:47,028
and information.
905
00:44:48,000 --> 00:44:50,015
One of my concerns
is that it dilutes
906
00:44:50,017 --> 00:44:52,020
the news-gathering
process broadly
907
00:44:52,026 --> 00:44:55,012
and that in the long run,
it affects me because...
908
00:44:56,004 --> 00:44:57,029
my publisher
or Jack's publisher says,
909
00:44:58,001 --> 00:44:59,027
"Oh, look at this stuff.
It's hot. It really sells.
910
00:44:59,029 --> 00:45:02,002
Don't you think you ought
to be moving a little more away
911
00:45:02,004 --> 00:45:04,024
from this boring
Sino-Soviet Summit stuff?"
912
00:45:04,026 --> 00:45:06,019
Hewitt: You're forgetting
something.
913
00:45:06,021 --> 00:45:09,010
There's nobody in this room
who doesn't deal in tragedy.
914
00:45:09,016 --> 00:45:10,017
Nobody in this room...
915
00:45:10,023 --> 00:45:12,016
How do you think
America found out
916
00:45:12,018 --> 00:45:14,001
about Jessica Hahn
917
00:45:14,003 --> 00:45:16,004
- and Jimmy Swaggart?
- Donahue: But that's not trash.
918
00:45:16,006 --> 00:45:18,005
That's... that's a great story!
919
00:45:18,011 --> 00:45:20,010
Why don't we just
acknowledge that's what it is.
920
00:45:20,012 --> 00:45:22,025
(audience laughing
and applauding)
921
00:45:29,001 --> 00:45:31,003
Coz: The very first time
Donald Trump
922
00:45:31,010 --> 00:45:33,004
made a large presence
923
00:45:33,006 --> 00:45:34,021
on the cover
of the National Enquirer
924
00:45:35,000 --> 00:45:36,020
was the Marla Maples years.
925
00:45:37,008 --> 00:45:40,005
We got a picture of Donald
on the ski slopes
926
00:45:40,007 --> 00:45:42,027
with Marla Maples
and his wife, Ivana,
927
00:45:42,029 --> 00:45:44,018
all in the same frame.
928
00:45:45,012 --> 00:45:46,022
Titillated America.
929
00:45:46,029 --> 00:45:48,021
Regan: It was the heartache
and the betrayal,
930
00:45:48,023 --> 00:45:51,005
and he's cheating,
and they're on ski slopes,
931
00:45:51,007 --> 00:45:52,019
and he's bringing the mistress,
932
00:45:52,027 --> 00:45:54,017
and the mistress
is in the hotel room over here,
933
00:45:54,019 --> 00:45:56,009
and the wife is in
the hotel room over there.
934
00:45:56,022 --> 00:45:59,016
It's a great story, right?
Everybody loves it.
935
00:46:06,009 --> 00:46:09,021
Bernstein: This Marla Maples-
Donald Trump story
936
00:46:10,003 --> 00:46:13,022
was occurring at the same time
that Nelson Mandela
937
00:46:14,007 --> 00:46:15,018
was being released
938
00:46:15,020 --> 00:46:18,029
from his years
in the South African gulag.
939
00:46:19,007 --> 00:46:20,021
- (crowd cheering)
- Bernstein: An event
940
00:46:20,023 --> 00:46:23,027
of tremendous importance
to the world.
941
00:46:25,028 --> 00:46:29,008
This was the purest example
of the movement
942
00:46:29,014 --> 00:46:33,014
from tabloids
into the mainstream press.
943
00:46:35,004 --> 00:46:37,029
And it also tells us something
about Donald Trump
944
00:46:38,005 --> 00:46:42,012
and his rise through
the sensationalist press.
945
00:46:42,014 --> 00:46:45,008
- (woman speaking indistinctly)
- Trump: I don't know.
946
00:46:45,015 --> 00:46:48,014
Lambiet: The biggest tipster
ever in the business
947
00:46:48,016 --> 00:46:50,004
was Donald Trump.
948
00:46:50,018 --> 00:46:52,021
He would call the tabloids
in New York
949
00:46:52,028 --> 00:46:55,028
to drop gossip items
about himself.
950
00:46:56,000 --> 00:46:57,016
Trump:
951
00:46:58,000 --> 00:46:59,004
woman:
952
00:46:59,006 --> 00:47:01,003
Trump:
953
00:47:02,028 --> 00:47:04,011
woman: Right. Okay.
954
00:47:04,013 --> 00:47:06,019
He's had pseudonyms
where'd he call and pretend
955
00:47:06,021 --> 00:47:08,028
that he was a spokesperson.
956
00:47:09,000 --> 00:47:10,019
- woman:
- Trump:
957
00:47:10,021 --> 00:47:12,008
woman:
958
00:47:12,010 --> 00:47:13,007
Trump:
959
00:47:13,009 --> 00:47:15,004
He really wanted to be a star.
960
00:47:15,006 --> 00:47:16,025
woman:
961
00:47:17,002 --> 00:47:18,029
Trump:
962
00:47:23,001 --> 00:47:24,004
- woman:
- Trump:
963
00:47:24,006 --> 00:47:25,022
- Do you have a second?
- woman:
964
00:47:27,005 --> 00:47:29,012
We recognized
that Donald Trump had value
965
00:47:29,014 --> 00:47:30,021
to the National Enquirer
966
00:47:31,000 --> 00:47:32,015
because he could
sell newspapers.
967
00:47:33,001 --> 00:47:36,017
Brenna: He's a very,
very good snake-oil salesman,
968
00:47:36,024 --> 00:47:40,001
and he fit very well
with the Enquirer.
969
00:47:40,026 --> 00:47:42,024
Coz: Our readers liked him,
so we put
970
00:47:42,026 --> 00:47:44,003
a gentleman in charge of him,
971
00:47:44,005 --> 00:47:45,026
and the gentleman's name
was Larry Haley,
972
00:47:46,006 --> 00:47:47,027
and Larry's job was basically
973
00:47:48,005 --> 00:47:50,000
to keep track
of Donald's love life.
974
00:47:50,023 --> 00:47:52,010
I was offered the use
of his plane
975
00:47:52,012 --> 00:47:54,023
from West Palm Beach
to New York and back
976
00:47:54,025 --> 00:47:55,026
on the weekends,
977
00:47:56,012 --> 00:47:58,015
comps at all the hotels,
you name it.
978
00:47:58,017 --> 00:47:59,021
Never took one of them.
979
00:48:00,002 --> 00:48:02,020
Only thing I ever took from him
was a can of Diet Coke
980
00:48:02,022 --> 00:48:04,007
at a party at Mar-a-Lago.
981
00:48:11,015 --> 00:48:14,005
I think that I probably
was being looked at
982
00:48:14,007 --> 00:48:16,023
like a public-relations
operation...
983
00:48:17,013 --> 00:48:20,002
for him, you know,
just by manipulating
984
00:48:20,012 --> 00:48:22,003
our interest in his celebrity.
985
00:48:23,023 --> 00:48:26,018
And it was the constant,
6:00 a.m. phone calls.
986
00:48:27,007 --> 00:48:28,024
You know, I started feeling
very quickly
987
00:48:28,026 --> 00:48:30,004
that I'm working for this guy,
988
00:48:30,006 --> 00:48:31,022
but I'm not being paid
by this guy,
989
00:48:31,024 --> 00:48:33,009
and I had to remind him
I don't work for him.
990
00:48:34,014 --> 00:48:35,027
Trump married Marla,
991
00:48:36,003 --> 00:48:39,002
and the two Enquirerreporters
were VIP invitees
992
00:48:39,004 --> 00:48:40,029
- at the wedding.
- (crowd cheering)
993
00:48:41,009 --> 00:48:43,011
- (indistinct chattering)
- I'm happy and excited,
994
00:48:43,013 --> 00:48:45,015
and it's the wedding
of the century. (laughs)
995
00:48:45,017 --> 00:48:47,018
- It'll be good.
- woman 1: Thank you, Robin.
996
00:48:48,002 --> 00:48:49,013
Simpson: Everybody
in the country
997
00:48:49,021 --> 00:48:51,014
believes that maybe
their relationship could work
998
00:48:51,016 --> 00:48:53,007
if this relationship
will work, you know,
999
00:48:53,009 --> 00:48:54,024
with all the things
that they've gone through,
1000
00:48:54,026 --> 00:48:56,002
and I think this will work.
1001
00:48:56,004 --> 00:48:57,021
- woman 1: Okay.
- I give it four months.
1002
00:48:57,023 --> 00:48:59,002
(woman laughing)
1003
00:48:59,008 --> 00:49:00,022
- man: Howard!
- (camera shutter clicking)
1004
00:49:00,024 --> 00:49:02,024
- (man indistinct chatter)
- woman 2: Donald!
1005
00:49:03,013 --> 00:49:07,024
(indistinct chattering)
1006
00:49:08,005 --> 00:49:09,017
(camera shutter clicking)
1007
00:49:13,014 --> 00:49:14,025
Haley: I was there that night.
1008
00:49:14,027 --> 00:49:16,020
I was confronted
by Marla Maples,
1009
00:49:17,000 --> 00:49:19,028
and she was telling me
that she had gone after Donald
1010
00:49:20,000 --> 00:49:22,000
and got him,
and she was Mrs. Trump.
1011
00:49:22,008 --> 00:49:23,027
I said, "Well, I can't argue
with any of that,"
1012
00:49:23,029 --> 00:49:26,004
but, you know, basically,
she disliked me greatly,
1013
00:49:26,014 --> 00:49:29,007
because of a lot of the stuff
we revealed about her.
1014
00:49:31,010 --> 00:49:34,011
But Trump never got upset.
Even when they were married,
1015
00:49:34,026 --> 00:49:36,018
as long as it wasn't about him,
he was okay.
1016
00:49:36,020 --> 00:49:38,028
He would throw Marla
under the bus in a second
1017
00:49:39,000 --> 00:49:41,001
to not have
a bad publicity himself
1018
00:49:41,009 --> 00:49:43,011
- and did more than once.
- (indistinct chattering)
1019
00:49:43,013 --> 00:49:44,022
female reporter:
The Donald-Marla affair
1020
00:49:44,024 --> 00:49:46,017
had everything money, power,
1021
00:49:46,019 --> 00:49:49,024
a blonde bombshell,
combined with catchy headlines
1022
00:49:49,026 --> 00:49:51,002
and family feud.
1023
00:49:51,004 --> 00:49:52,005
woman: Are you two
back together?
1024
00:49:52,014 --> 00:49:54,015
Well, we are right now,
aren't we, hon?
1025
00:49:54,025 --> 00:49:56,010
- (laughs)
- Um... um...
1026
00:49:56,016 --> 00:49:58,024
Haley: He was a guy
we wanted stories from.
1027
00:49:58,026 --> 00:50:00,014
At the same time,
he was studying
1028
00:50:00,016 --> 00:50:04,016
how we took things,
put them into headlines,
1029
00:50:04,027 --> 00:50:07,029
and sold them to this
common-man audience.
1030
00:50:08,009 --> 00:50:10,027
He wanted to use us
as a microphone
1031
00:50:10,029 --> 00:50:12,027
to a different group of people.
1032
00:50:13,012 --> 00:50:16,012
Coz: The American public starts
to become emotionally attached
1033
00:50:16,014 --> 00:50:18,014
and wants to see
what's happening next
1034
00:50:18,016 --> 00:50:21,004
with this particular celebrity,
and he had crossed that line.
1035
00:50:21,010 --> 00:50:23,016
People now wanted to know
about Donald Trump.
1036
00:50:30,027 --> 00:50:32,020
Bernstein:
We've always had in this county
1037
00:50:32,022 --> 00:50:35,009
a kind of seamy underside
of the news business.
1038
00:50:35,011 --> 00:50:37,009
Tabloids. You know,
there's nothing new about it.
1039
00:50:37,011 --> 00:50:39,013
- man 1: Exactly.
- Bernstein: And our agenda
1040
00:50:39,015 --> 00:50:41,003
at newspapers and magazines
1041
00:50:41,005 --> 00:50:43,009
is increasingly
these guys' agenda.
1042
00:50:43,011 --> 00:50:44,025
Dunleavy:
But we all have the same boss.
1043
00:50:44,027 --> 00:50:48,004
It's the public,
and if we continue
1044
00:50:48,006 --> 00:50:50,028
this Columbia School
of Journalism rhetoric,
1045
00:50:51,011 --> 00:50:53,002
this rag rhetoric which says,
1046
00:50:53,013 --> 00:50:55,005
"People should... shouldn't be
reporting that.
1047
00:50:55,007 --> 00:50:57,019
They shouldn't be jamming
this down people's throats."
1048
00:50:57,021 --> 00:51:00,020
- My God, let the public decide.
- man 2: It's also very...
1049
00:51:00,022 --> 00:51:02,005
- Let the public decide!
- Walker: You're looking down
1050
00:51:02,007 --> 00:51:03,010
your nose at the public.
1051
00:51:03,023 --> 00:51:05,008
The public has a right to know
what it wants to know.
1052
00:51:05,010 --> 00:51:06,023
Now, now,
your point's well-taken, but...
1053
00:51:06,025 --> 00:51:08,015
We don't all have
to be porn publishers.
1054
00:51:08,017 --> 00:51:09,025
All right. But why...
1055
00:51:10,003 --> 00:51:12,001
No, I don't think that it's porn
to publish a story
1056
00:51:12,003 --> 00:51:13,015
- about Tonya Harding
- (all clamoring)
1057
00:51:13,017 --> 00:51:14,025
or Michael Jackson.
1058
00:51:14,027 --> 00:51:16,005
Whoever wants
to put that out there
1059
00:51:16,007 --> 00:51:17,024
to sell papers,
what's wrong with it?
1060
00:51:17,026 --> 00:51:20,024
Because if the lowest common
denominator
1061
00:51:20,026 --> 00:51:23,004
is gonna drive
the journalistic market,
1062
00:51:23,006 --> 00:51:24,024
- we're in big trouble.
- Connie Chung...
1063
00:51:24,026 --> 00:51:26,008
Rose: Let him finish.
I'll come back to you, Mike.
1064
00:51:26,018 --> 00:51:28,001
Bernstein: But let me finish.
Something has tipped.
1065
00:51:31,014 --> 00:51:33,002
Coz: People come out
and criticize us.
1066
00:51:33,004 --> 00:51:34,028
They call us lowlifes
of journalism,
1067
00:51:35,004 --> 00:51:37,017
give us obnoxious
anecdotal names.
1068
00:51:37,019 --> 00:51:39,026
We didn't care,
and I still don't care.
1069
00:51:40,004 --> 00:51:42,024
We were very good
at what we did.
1070
00:51:43,003 --> 00:51:45,026
Wallace: Steve Coz has been
with theNational Enquirer
1071
00:51:45,028 --> 00:51:47,012
for 13 years now.
1072
00:51:47,027 --> 00:51:49,010
A little more than a month ago,
1073
00:51:49,012 --> 00:51:51,019
he was promoted
to executive editor.
1074
00:51:52,009 --> 00:51:55,023
Virga: When Steve took over
as editor in 1995,
1075
00:51:55,025 --> 00:51:59,025
it was just new blood willing
to listen to new ideas.
1076
00:51:59,027 --> 00:52:01,005
Steve Coz brought
1077
00:52:01,014 --> 00:52:02,017
the National Enquirerout
of the Stone Age.
1078
00:52:03,009 --> 00:52:05,017
And he brought a lot
of credibility to the paper.
1079
00:52:06,009 --> 00:52:08,006
He didn't look like
a scruffy, old guy
1080
00:52:08,008 --> 00:52:09,028
with a cigar hanging out
of his mouth.
1081
00:52:10,000 --> 00:52:12,022
He was Ivy League, dresses
in his little polo shirts.
1082
00:52:12,028 --> 00:52:14,008
He looks polished.
1083
00:52:14,010 --> 00:52:15,027
You could have gone
to Timemagazine
1084
00:52:15,029 --> 00:52:17,015
and seen somebody
who looked just like Steve Coz.
1085
00:52:18,009 --> 00:52:19,012
Haley: You know,
he went to Harvard,
1086
00:52:19,014 --> 00:52:20,025
but he wasn't that button-down.
1087
00:52:21,005 --> 00:52:22,025
He reminded me of, like,
1088
00:52:23,001 --> 00:52:25,002
a guy who'd been
a part-time bartender
1089
00:52:25,004 --> 00:52:26,004
in Nantucket.
1090
00:52:26,013 --> 00:52:28,023
(chuckles) Old-timers
from the U.K.,
1091
00:52:29,005 --> 00:52:31,015
uh, yes,
I think we all grinned a bit.
1092
00:52:31,025 --> 00:52:35,003
We said, "My God, we're working
for a schoolboy now", you know?
1093
00:52:36,015 --> 00:52:38,004
Shipp: TheEnquirer,
for the most part,
1094
00:52:38,006 --> 00:52:40,028
was all white people.
They had no minorities.
1095
00:52:41,000 --> 00:52:44,018
They were these old Brits
and old white guys
1096
00:52:44,020 --> 00:52:49,015
who didn't see women
or minorities of any importance.
1097
00:52:49,021 --> 00:52:51,016
We had to go in
and fight our way.
1098
00:52:55,015 --> 00:52:56,026
He encouraged diversity.
1099
00:52:57,009 --> 00:52:59,015
He encouraged
out-of-the-box thinking.
1100
00:52:59,017 --> 00:53:01,003
He was a person who knew
1101
00:53:01,005 --> 00:53:04,022
that growth depended on...
coming of age.
1102
00:53:09,002 --> 00:53:12,006
I was brought in
to help visualize
1103
00:53:12,021 --> 00:53:14,027
what black readership
would like to see.
1104
00:53:17,020 --> 00:53:20,010
It opened up the playing field
of who we could go after.
1105
00:53:20,012 --> 00:53:22,003
It's not the just
the same people all the time.
1106
00:53:22,005 --> 00:53:24,000
- crowd: (cheering) Oh, yeah!
- Shipp: And Oprah Winfrey
1107
00:53:24,002 --> 00:53:25,007
made the difference.
1108
00:53:25,018 --> 00:53:27,028
She went across all color lines.
1109
00:53:28,008 --> 00:53:30,025
Women bought the Enquirermore
than anybody,
1110
00:53:31,006 --> 00:53:32,028
and women loved Oprah.
1111
00:53:33,015 --> 00:53:37,025
Oprah was on the cover, gosh,
at least once or twice a month.
1112
00:53:38,026 --> 00:53:40,013
Oprah sold a lot of papers.
1113
00:53:41,018 --> 00:53:43,016
Whitney Houston sold a lot
of papers,
1114
00:53:43,028 --> 00:53:46,022
not because of her talent
but because of her drug use.
1115
00:53:47,002 --> 00:53:48,016
She became front page.
1116
00:53:50,015 --> 00:53:53,006
Somebody like Michael Jackson
broke all stereotypes,
1117
00:53:53,008 --> 00:53:56,023
- all color lines, everything.
- (crowd cheering)
1118
00:54:00,002 --> 00:54:01,016
Shipp: Everybody loved Michael.
1119
00:54:01,018 --> 00:54:03,022
But we started hearing
a lot of stories.
1120
00:54:04,008 --> 00:54:05,028
We have family members
that called,
1121
00:54:06,004 --> 00:54:07,015
close family members that called
1122
00:54:07,017 --> 00:54:09,014
and told us what was going on
with him.
1123
00:54:10,013 --> 00:54:14,014
So we were able to bring in,
stories that nobody else had.
1124
00:54:19,012 --> 00:54:21,012
Haberman: I think theEnquirer
has become an emblem
1125
00:54:21,014 --> 00:54:23,000
and a symbol for some people
1126
00:54:23,002 --> 00:54:25,016
of a certain type of journalism
in this country.
1127
00:54:26,001 --> 00:54:27,026
I think it is important to note
the National Enquirer
1128
00:54:27,028 --> 00:54:31,009
has also gotten
some stories really right.
1129
00:54:31,018 --> 00:54:33,022
- (phone beeps)
- operator:
1130
00:54:33,024 --> 00:54:35,012
Brown:
1131
00:54:38,023 --> 00:54:39,026
operator:
1132
00:54:39,028 --> 00:54:42,018
Brown:
1133
00:54:43,025 --> 00:54:46,010
The newspapers used to say,
"Yeah. You get exclusives,
1134
00:54:46,012 --> 00:54:48,027
but if we were up against you,
face-to-face,
1135
00:54:48,029 --> 00:54:51,002
mano a mano,we would beat
the hell out of you."
1136
00:54:51,012 --> 00:54:54,003
Well, okay.
O.J. Simpson was the test.
1137
00:54:54,009 --> 00:54:56,012
On 911 tapes just released
last night,
1138
00:54:56,014 --> 00:55:00,008
O.J. Simpson could be heard
screaming about a 1993 article
1139
00:55:00,010 --> 00:55:01,018
in the National Enquirer.
1140
00:55:01,020 --> 00:55:03,008
Simpson:
1141
00:55:07,019 --> 00:55:09,006
female reporter:
Enquirer editors say,
1142
00:55:09,008 --> 00:55:10,028
they have been
following abuse allegations
1143
00:55:11,000 --> 00:55:14,014
against the former
football superstar since 1989.
1144
00:55:16,029 --> 00:55:18,014
Los Angeles police
have been talking
1145
00:55:18,016 --> 00:55:21,004
to former pro football star
O.J. Simpson today
1146
00:55:21,006 --> 00:55:22,018
after the death of his ex-wife
1147
00:55:22,020 --> 00:55:25,004
and a 26-year-old man
early this morning.
1148
00:55:25,026 --> 00:55:27,026
Coz: When the Simpson
murders occurred,
1149
00:55:28,005 --> 00:55:30,004
we knew this was
a seminal moment,
1150
00:55:30,010 --> 00:55:32,000
uh, for the National
Enquirer.
1151
00:55:32,019 --> 00:55:34,016
We already had huge networks
in place
1152
00:55:34,018 --> 00:55:36,000
in the celebrity community,
1153
00:55:36,009 --> 00:55:38,019
and this occurred in the middle
of one of our networks,
1154
00:55:38,021 --> 00:55:42,011
so, we immediately put
every last resource into it.
1155
00:55:42,017 --> 00:55:45,000
While the Los Angeles Times
has four reporters working
1156
00:55:45,002 --> 00:55:46,015
on the O.J. Simpson story,
1157
00:55:46,022 --> 00:55:49,005
the National Enquirer
has a team of more than 20.
1158
00:55:50,001 --> 00:55:51,012
Coz:
We were at the crime scene
1159
00:55:51,014 --> 00:55:53,006
before the coroner
arrived there.
1160
00:55:53,026 --> 00:55:56,003
We brought in freelancers.
We went
1161
00:55:56,005 --> 00:55:58,018
to every single photographer
we knew in L.A.
1162
00:55:58,020 --> 00:56:00,015
and told them
that we would pay them
1163
00:56:00,017 --> 00:56:01,022
any amount of money
1164
00:56:02,002 --> 00:56:03,029
for any photographs
they thought were relevant.
1165
00:56:04,029 --> 00:56:08,004
George: We spent easily
over a million dollars in soure
1166
00:56:08,006 --> 00:56:09,012
and photographic money.
1167
00:56:10,002 --> 00:56:14,013
The Enquirer'stentacles
were amazing in those days.
1168
00:56:14,022 --> 00:56:16,005
From Florida all the way
to L.A.,
1169
00:56:16,007 --> 00:56:18,005
we were all involved
in that story.
1170
00:56:18,016 --> 00:56:20,004
male reporter:
Homicide detectives expanded
1171
00:56:20,006 --> 00:56:22,013
the restricted area
around Nicole Simpson's
1172
00:56:22,015 --> 00:56:23,023
townhouse today.
1173
00:56:24,008 --> 00:56:27,009
Nicole's father, Louis, and one
of her sisters also arrived
1174
00:56:27,011 --> 00:56:29,010
and removed
some personal belongings.
1175
00:56:29,017 --> 00:56:33,003
We had a reporter
who was in really tight
1176
00:56:33,012 --> 00:56:34,017
with Nicole's family.
1177
00:56:34,028 --> 00:56:37,001
He was dating
both the daughters.
1178
00:56:37,018 --> 00:56:38,027
Haley: We had other people
1179
00:56:39,007 --> 00:56:40,029
who had contacts
with the Goldman family,
1180
00:56:41,001 --> 00:56:44,014
including Ron Goldman's mother
who lived in St. Louis.
1181
00:56:44,016 --> 00:56:45,024
Coz: We also had a network
1182
00:56:46,002 --> 00:56:48,007
into some of O.J. Simpson's
fellow athletes
1183
00:56:48,014 --> 00:56:51,011
and, don't forget,
O.J. Simpson's friends.
1184
00:56:51,013 --> 00:56:53,007
We had
a very good working relationshp
1185
00:56:53,009 --> 00:56:54,018
with the police.
1186
00:56:54,024 --> 00:56:56,011
We had moles
in the prosecutor's office,
1187
00:56:56,013 --> 00:56:58,006
and we had jailhouse sources,
as well.
1188
00:56:58,012 --> 00:57:00,000
Calder:
We knew what he was saying.
1189
00:57:00,002 --> 00:57:01,006
We knew where he went
to the bathroom.
1190
00:57:01,018 --> 00:57:03,007
I mean, we had everything.
1191
00:57:03,009 --> 00:57:07,002
We had it totally wired
from beginning to end,
1192
00:57:07,011 --> 00:57:08,013
and it sold.
1193
00:57:08,022 --> 00:57:11,001
Everyone in the country
was riveted by this.
1194
00:57:11,003 --> 00:57:12,025
Now the National Enquirer
is competing
1195
00:57:12,027 --> 00:57:15,011
with the mainstream press,
often beating rivals
1196
00:57:15,013 --> 00:57:17,017
to the punch
on big headline stories.
1197
00:57:17,019 --> 00:57:18,029
male news reporter:
A lot of the details,
1198
00:57:19,009 --> 00:57:21,028
uh, that have later turned up,
uh, in Newsweek
1199
00:57:22,000 --> 00:57:23,016
or on other television shows
1200
00:57:23,018 --> 00:57:25,008
have first been reported
in theEnquirer.
1201
00:57:27,000 --> 00:57:31,010
George: Our stories showed
more details on that crime
1202
00:57:31,017 --> 00:57:33,000
than any other publication.
1203
00:57:33,010 --> 00:57:36,007
We were constantly on it.
It was like a soap opera.
1204
00:57:36,009 --> 00:57:38,021
You just stay on them,
and anything you heard today,
1205
00:57:38,023 --> 00:57:40,005
"What's going on with him now?"
1206
00:57:40,014 --> 00:57:42,006
Haberman: It was a story
that riveted the nation.
1207
00:57:42,008 --> 00:57:45,028
It was one of the first
cable-news national melodramas,
1208
00:57:46,000 --> 00:57:48,007
so people were glued
to their television sets,
1209
00:57:48,009 --> 00:57:49,023
and the National Enquirer,
essentially,
1210
00:57:49,025 --> 00:57:51,024
was a paper version of a T.V.
1211
00:57:51,026 --> 00:57:53,009
People had to follow them.
1212
00:57:53,011 --> 00:57:55,008
It was impossible
to ignore them.
1213
00:57:55,010 --> 00:57:57,018
Tesh: TheEnquirer's Coz says,
not only do readers love
1214
00:57:57,020 --> 00:58:00,004
their O.J. articles,
but their commitment to coverae
1215
00:58:00,006 --> 00:58:01,013
has brought new respect.
1216
00:58:01,019 --> 00:58:04,008
This is a fascinating,
interesting story.
1217
00:58:04,018 --> 00:58:06,002
The conventional press
1218
00:58:06,004 --> 00:58:08,021
is basically come
into the tabloid territory,
1219
00:58:09,004 --> 00:58:11,013
and, uh, they've come
to appreciate us.
1220
00:58:14,001 --> 00:58:17,009
(camera shutter clicking)
1221
00:58:17,019 --> 00:58:19,023
Simpson:
The Bruno Magli makes shoes
1222
00:58:20,025 --> 00:58:22,013
that looked the shoe
that they had in court
1223
00:58:22,015 --> 00:58:24,000
that's involved in this case.
1224
00:58:24,019 --> 00:58:26,022
I would have never worn
those ugly-ass shoes.
1225
00:58:30,009 --> 00:58:33,009
Enquirerreporters
were digging out material
1226
00:58:33,011 --> 00:58:36,001
that the establishment press
had missed.
1227
00:58:36,026 --> 00:58:38,009
Haberman:
There was a key moment
1228
00:58:38,011 --> 00:58:40,013
where evidence
and the existence of it
1229
00:58:40,015 --> 00:58:42,017
was broken
by theNational Enquirer.
1230
00:58:43,010 --> 00:58:46,024
It had to be followed by most
of the major publications
1231
00:58:46,026 --> 00:58:48,000
in the country.
1232
00:58:48,015 --> 00:58:50,016
Haley: A kid from Boulder
sends me this Polaroid picture
1233
00:58:50,026 --> 00:58:53,029
of this washed-out,
chain-link fence
1234
00:58:54,007 --> 00:58:56,002
and this tiny,
little stick figure
1235
00:58:56,004 --> 00:58:57,003
way in the back,
1236
00:58:57,017 --> 00:58:59,010
and he says,
"Maybe you can blow this up
1237
00:58:59,012 --> 00:59:02,011
and see if O.J.'s wearing
the murder shoes,"
1238
00:59:02,018 --> 00:59:05,020
something that the investigators
during the murder trial
1239
00:59:05,022 --> 00:59:06,025
had not done.
1240
00:59:07,003 --> 00:59:11,006
Finding the Bruno Magli shoes
on O.J.'s feet
1241
00:59:11,016 --> 00:59:12,023
was a mission,
1242
00:59:13,020 --> 00:59:15,024
and every single person
in the newsroom
1243
00:59:15,026 --> 00:59:17,015
was involved in that
to some degree.
1244
00:59:17,025 --> 00:59:20,011
Coz: O.J. said, "I never wore
those ugly-ass things."
1245
00:59:20,022 --> 00:59:24,004
So we spent three months
and tens of thousands of dollars
1246
00:59:24,006 --> 00:59:26,012
hiring every sports photographer
we could
1247
00:59:26,018 --> 00:59:29,008
to go look through
their old negatives.
1248
00:59:30,007 --> 00:59:33,011
Virga: Every photographer
who shot every NFL game
1249
00:59:33,013 --> 00:59:37,020
that O.J. had been at,
we called one by one,
1250
00:59:37,022 --> 00:59:40,024
slowly but surely, all of them
and asked them to look.
1251
00:59:43,013 --> 00:59:45,003
Larry Haley found the guy.
1252
00:59:45,012 --> 00:59:47,019
About a thousand cops
were trying to link
1253
00:59:47,021 --> 00:59:49,011
the shoes with O.J. Simpson.
1254
00:59:49,013 --> 00:59:50,019
Mainly, they were trying
to do it
1255
00:59:50,021 --> 00:59:52,008
through finding a purchase.
1256
00:59:52,024 --> 00:59:54,012
They were right there
in Buffalo.
1257
00:59:55,008 --> 00:59:56,029
And there wasn't
just one of them.
1258
00:59:58,008 --> 01:00:00,010
There was a whole frame
of O.J. Simpson
1259
01:00:00,012 --> 01:00:03,010
walking on the sidelines
where you can see that sole
1260
01:00:03,012 --> 01:00:05,007
that left the footprints
in blood
1261
01:00:05,009 --> 01:00:09,014
around Nicole Brown's head,
right there on that picture.
1262
01:00:10,009 --> 01:00:12,028
Virga: It was... it was
like finding the Holy Grail.
1263
01:00:14,003 --> 01:00:15,009
It was so exciting.
1264
01:00:15,019 --> 01:00:17,012
It was like we really did
something now
1265
01:00:17,014 --> 01:00:18,018
that made a difference.
1266
01:00:18,025 --> 01:00:20,018
Haley:
O.J. Simpson and his attorneys,
1267
01:00:20,020 --> 01:00:23,008
when we ran that, were saying
that we made this up,
1268
01:00:23,010 --> 01:00:25,020
that we put the shoes
on his feet, right?
1269
01:00:26,003 --> 01:00:30,001
Three other photographers
had pictures from the same game
1270
01:00:30,003 --> 01:00:31,025
of O.J. wearing the same shoes.
1271
01:00:32,008 --> 01:00:34,021
Haley: We also
had 33 other pictures taken
1272
01:00:34,023 --> 01:00:37,019
in two different locations,
one in Pittsburgh
1273
01:00:37,021 --> 01:00:39,026
where he was getting
his shoes shined,
1274
01:00:40,014 --> 01:00:42,010
after a sideline commentary
1275
01:00:42,024 --> 01:00:46,002
in the basement of the hotel
across from the stadium.
1276
01:00:46,004 --> 01:00:47,023
That image was used
1277
01:00:47,025 --> 01:00:51,004
as the major evidence
against O.J. Simpson.
1278
01:00:53,006 --> 01:00:56,016
Coz: It won the Goldman family
and Nicole's family...
1279
01:00:56,018 --> 01:00:58,025
- the civil trial
- (crowd cheering)
1280
01:00:59,010 --> 01:01:01,026
Coz: ...because O.J.
was found guilty based upon
1281
01:01:01,028 --> 01:01:04,013
that photo of him
in the Bruno Magli shoes.
1282
01:01:04,019 --> 01:01:07,018
(cheering continues)
1283
01:01:13,017 --> 01:01:17,003
Those ugly-ass shoes changed
the Enquirerimmensely,
1284
01:01:17,005 --> 01:01:21,005
because that's one of the times
that the mainstream media
1285
01:01:21,007 --> 01:01:23,024
had to give us credit,
because they were there.
1286
01:01:24,017 --> 01:01:26,004
You know, if you just
kept plugging away,
1287
01:01:26,006 --> 01:01:28,010
if you kept digging,
you would have found them, too.
1288
01:01:28,017 --> 01:01:31,016
The mainstream guys
suddenly said, "Uh-oh.
1289
01:01:32,001 --> 01:01:34,011
We wish they'd stayed
with UFOs."
1290
01:01:37,000 --> 01:01:39,027
The establishment press
finally had to admit
1291
01:01:40,006 --> 01:01:43,026
that they were being beaten
by a sleazy supermarket tabloid.
1292
01:01:44,025 --> 01:01:47,018
Any newspaper in America
would like The New York Times
1293
01:01:47,020 --> 01:01:51,018
to call them the bible
of a major story like this.
1294
01:01:51,027 --> 01:01:52,028
King: Why, um...
1295
01:01:53,010 --> 01:01:56,009
Walter, did you put Steve Coz
and the...
1296
01:01:56,011 --> 01:01:57,025
and theNational Enquirer
1297
01:01:57,027 --> 01:02:00,018
among the 25 most
influential figures
1298
01:02:00,020 --> 01:02:01,027
in this country?
1299
01:02:02,008 --> 01:02:04,018
Uh, the Enquirerhas broken
a lot of stories.
1300
01:02:04,020 --> 01:02:06,003
They've changed a lot
of the ways
1301
01:02:06,005 --> 01:02:07,024
they do their reporting
and their fact-checking.
1302
01:02:07,026 --> 01:02:09,010
They've become more respectable,
1303
01:02:09,012 --> 01:02:10,028
and I think
it began to seep in,
1304
01:02:11,000 --> 01:02:13,019
for better and worse,
into the mainstream press,
1305
01:02:13,021 --> 01:02:15,002
what the tabloids do.
1306
01:02:15,012 --> 01:02:16,015
So, it...
1307
01:02:16,017 --> 01:02:17,023
it could have been
for worse, too.
1308
01:02:18,009 --> 01:02:19,017
- Oh...
- You could be influential
1309
01:02:19,019 --> 01:02:20,026
for worse.
1310
01:02:20,028 --> 01:02:22,019
male reporter:
The line between tabloid
1311
01:02:22,021 --> 01:02:24,028
and mainstream journalism
has become blurred.
1312
01:02:26,019 --> 01:02:28,025
You know, everyone talks
about the mainstream press
1313
01:02:28,027 --> 01:02:30,020
versus the National Enquirer,
but you remember,
1314
01:02:30,022 --> 01:02:32,015
the National Enquirer
is the best-selling weekly
1315
01:02:32,017 --> 01:02:35,000
in America,
so who's defining mainstream?
1316
01:02:35,002 --> 01:02:36,025
O.J. Simpson caused the wheels
1317
01:02:36,027 --> 01:02:38,016
of traditional journalism
to fall off.
1318
01:02:38,018 --> 01:02:42,005
That... that's the moment
when traditional journalism
1319
01:02:42,007 --> 01:02:45,029
begins this fast slide
into tabloidism.
1320
01:02:47,026 --> 01:02:50,017
Princess Diana: As a parent,
I want to protect children,
1321
01:02:50,024 --> 01:02:53,014
because I brought the children
out here for a holiday,
1322
01:02:54,009 --> 01:02:55,027
Princess Diana:
...and we'd really appreciate
1323
01:02:55,029 --> 01:02:57,013
- the space.
- man: I understand that.
1324
01:02:58,000 --> 01:03:00,028
Princess Diana: We've had
15 cameras following us today.
1325
01:03:07,002 --> 01:03:09,019
Coz: The National Enquirer
was on this incredible roll.
1326
01:03:10,003 --> 01:03:14,022
We had O.J. Simpson,
the JonBenet story, Cosby.
1327
01:03:15,003 --> 01:03:16,025
We had all these great stories.
1328
01:03:18,004 --> 01:03:20,020
And then in 1997,
1329
01:03:20,028 --> 01:03:24,012
uh, we have a cover out
on the stands which says,
1330
01:03:24,014 --> 01:03:26,024
"Sex-mad Di,
'I can't get enough.'"
1331
01:03:30,005 --> 01:03:31,018
Virga: We didn't have
the first pictures
1332
01:03:31,020 --> 01:03:34,006
of she and Dodi together.
on the boat.
1333
01:03:34,016 --> 01:03:36,008
Um, another paper
had gotten those,
1334
01:03:36,010 --> 01:03:38,002
so, we bought
the second set of pictures
1335
01:03:38,004 --> 01:03:41,013
of she and Dodi on the boat,
and published them.
1336
01:03:41,015 --> 01:03:44,020
Probably biggest mistake
we ever made unknowingly.
1337
01:03:45,001 --> 01:03:46,008
We closed on a Friday night,
1338
01:03:46,014 --> 01:03:48,029
and we ran it pretty small
on the side...
1339
01:03:50,008 --> 01:03:52,008
and that paper went to press.
1340
01:04:00,001 --> 01:04:03,006
And Di died that night
in the car crash.
1341
01:04:03,015 --> 01:04:05,008
man: The car was traveling
extremely fast
1342
01:04:05,010 --> 01:04:08,015
in an attempt to escape
the attentions of the paparazz,
1343
01:04:08,017 --> 01:04:10,024
who were on motorcycles
or scooters,
1344
01:04:10,026 --> 01:04:12,027
uh, for reasons
we don't yet know.
1345
01:04:12,029 --> 01:04:14,019
male news reporter: The accident
happened late at night
1346
01:04:14,021 --> 01:04:16,011
in a road tunnel in Paris.
1347
01:04:16,029 --> 01:04:18,015
An unconfirmed...
1348
01:04:19,009 --> 01:04:21,027
uh, source
from the Press Association
1349
01:04:22,005 --> 01:04:25,015
is that Diana,
Princess of Wales, has died.
1350
01:04:27,015 --> 01:04:30,010
Virga: Steve was
immediately called by CNN,
1351
01:04:30,012 --> 01:04:32,005
and all this,
everybody wanted to comment
1352
01:04:32,007 --> 01:04:34,013
because they were all saying
the paparazzi were chasing them.
1353
01:04:47,027 --> 01:04:49,021
Virga: But because
of that headline on the cover,
1354
01:04:49,027 --> 01:04:51,018
the Enquirerwas pulled
1355
01:04:52,000 --> 01:04:55,005
from every newsstand in America.
1356
01:04:56,001 --> 01:04:59,001
The Enquirerheadquarters
in Lantana
1357
01:04:59,011 --> 01:05:01,020
was besieged by crowds
1358
01:05:01,022 --> 01:05:05,028
and crowds of people accusing s
of killing Princess Diana.
1359
01:05:06,004 --> 01:05:09,018
(indistinct chatter)
1360
01:05:09,027 --> 01:05:11,010
The real cause of her death
1361
01:05:11,012 --> 01:05:13,027
was the drunken driver
of her limousine,
1362
01:05:13,029 --> 01:05:17,021
but it was enough
to get everyone believing
1363
01:05:17,027 --> 01:05:19,024
that it was
the National Enquirer'sfault,
1364
01:05:19,026 --> 01:05:21,012
and we lost circulation.
1365
01:05:22,002 --> 01:05:23,029
Spencer: This is not a time
for recriminations
1366
01:05:24,001 --> 01:05:25,003
but for sadness.
1367
01:05:25,014 --> 01:05:27,015
However, I would say
that I always believed
1368
01:05:27,017 --> 01:05:29,012
the press would kill her
in the end...
1369
01:05:29,023 --> 01:05:31,017
but not even I could imagine
that they would take
1370
01:05:31,019 --> 01:05:34,029
such a direct hand in her death,
as seems to be the case.
1371
01:05:35,018 --> 01:05:38,003
It would appear
that every proprietor and editr
1372
01:05:38,009 --> 01:05:40,026
of every publication
that has paid for intrusive
1373
01:05:40,028 --> 01:05:42,029
and exploitative photographs
of her,
1374
01:05:43,005 --> 01:05:45,018
encouraging greedy
and ruthless individuals
1375
01:05:45,020 --> 01:05:48,013
to risk everything in pursuit
of Diana's image,
1376
01:05:48,019 --> 01:05:50,014
has blood on his hands today.
1377
01:06:01,008 --> 01:06:03,006
(indistinct chatter)
1378
01:06:03,008 --> 01:06:04,021
Clooney: Princess Di is dead,
1379
01:06:04,023 --> 01:06:06,018
and who should we see
about that?
1380
01:06:08,014 --> 01:06:12,008
The driver of the car,
the paparazzi, or the magazines
1381
01:06:12,010 --> 01:06:14,001
and papers
who purchase these pictures
1382
01:06:14,003 --> 01:06:16,013
and make bounty hunters
out of photographers?
1383
01:06:16,025 --> 01:06:18,018
Then it got very personal.
1384
01:06:18,020 --> 01:06:21,008
A-listers, like George Clooney
for example,
1385
01:06:21,010 --> 01:06:24,001
and others pointing fingers
and saying,
1386
01:06:24,003 --> 01:06:26,006
"Steve Coz, you have blood
on your hands.
1387
01:06:26,008 --> 01:06:28,029
You're a murderer.
You killed the Princess."
1388
01:06:29,006 --> 01:06:31,026
And as for you, Mr. Coz,
and your colleagues,
1389
01:06:32,005 --> 01:06:36,006
the Princess of Wales is dead,
and you have gone on television,
1390
01:06:36,008 --> 01:06:39,025
and you have washed your hands,
and you have placed blame,
1391
01:06:40,003 --> 01:06:41,027
and you
have deflected responsibility,
1392
01:06:41,029 --> 01:06:44,008
and yet I wonder
how you sleep at night.
1393
01:06:44,016 --> 01:06:47,007
You should be ashamed.
Thank you.
1394
01:06:47,026 --> 01:06:49,014
woman: Mr. Clooney,
will there be questions?
1395
01:06:49,016 --> 01:06:51,005
I'm not going to, thank you.
1396
01:06:53,016 --> 01:06:56,028
To blame one institution,
i.e. the National Enquirer,
1397
01:06:57,000 --> 01:06:59,027
for the paparazzis
on the planet is ridiculous.
1398
01:06:59,029 --> 01:07:02,026
The paparazzi started
and existed
1399
01:07:03,010 --> 01:07:05,010
before the National Enquirer
existed.
1400
01:07:05,019 --> 01:07:07,015
- (indistinct chatter)
- Coz: The thirst...
1401
01:07:07,027 --> 01:07:09,028
for private knowledge
about the celebrities
1402
01:07:10,000 --> 01:07:11,024
is what fuels the paparazzi.
1403
01:07:11,026 --> 01:07:13,020
- woman: Oh, my God.
- (crowd cheering)
1404
01:07:13,022 --> 01:07:14,028
We were, you know,
1405
01:07:15,000 --> 01:07:17,007
award-winning journalism
for four years,
1406
01:07:17,009 --> 01:07:20,005
and now suddenly we were blamed
for Princess Di's death,
1407
01:07:20,007 --> 01:07:22,001
and I personally was blamed.
1408
01:07:34,015 --> 01:07:38,006
The National Enquirer
and their ilk believe
1409
01:07:38,008 --> 01:07:41,013
they have a right
to intrude on your privacy,
1410
01:07:41,015 --> 01:07:44,007
and to make
your private life public.
1411
01:07:44,015 --> 01:07:46,023
Does it sell newspapers?
Does it sell magazines?
1412
01:07:46,025 --> 01:07:48,002
Of course it does,
1413
01:07:48,010 --> 01:07:50,022
but what are we doing
to ourselves with that...
1414
01:07:51,012 --> 01:07:53,011
and what are we doing
to these people?
1415
01:08:02,018 --> 01:08:05,010
Wallace: Because they are
theNational Enquirer,
1416
01:08:05,012 --> 01:08:08,022
they flirt constantly
with the danger of libel suits.
1417
01:08:08,024 --> 01:08:11,027
Several times a day,
Executive Editor, Steve Coz
1418
01:08:11,029 --> 01:08:14,001
consults
with the paper's lawyer,
1419
01:08:14,003 --> 01:08:16,005
a man by the name
of David Kendall,
1420
01:08:16,007 --> 01:08:20,007
who also represents the
President of the United States.
1421
01:08:20,016 --> 01:08:25,000
- (indistinct chatter)
- man: Yeah!
1422
01:08:37,019 --> 01:08:40,008
We break stories.
We go after news-makers.
1423
01:08:40,010 --> 01:08:43,021
We don't care if they're
politicians or celebrities.
1424
01:08:43,023 --> 01:08:46,006
We cover newsmakers
that we think Americans
1425
01:08:46,008 --> 01:08:47,015
want to read about.
1426
01:08:53,017 --> 01:08:55,003
female reporter:
When are the reports
1427
01:08:55,005 --> 01:08:57,007
about an official's
personal life valid,
1428
01:08:57,009 --> 01:08:58,019
and what is the impact
1429
01:08:58,021 --> 01:08:59,029
- on the public?
- (indistinct chatter)
1430
01:09:00,001 --> 01:09:01,011
woman:
What did I say to you guys?
1431
01:09:01,013 --> 01:09:02,028
We're not coming back.
Move back.
1432
01:09:03,000 --> 01:09:04,018
male reporter 1:
Have the media gone nuts
1433
01:09:04,024 --> 01:09:06,013
in covering this story,
or is this one of those cases
1434
01:09:06,015 --> 01:09:08,011
where there is no such thing
as too much?
1435
01:09:08,013 --> 01:09:10,015
(indistinct chatter)
1436
01:09:11,004 --> 01:09:12,027
male reporter 2:
TheEnquirergetting the scoop
1437
01:09:12,029 --> 01:09:15,018
just weeks after rocking
the establishment press
1438
01:09:15,020 --> 01:09:17,021
by breaking the story
of what it called,
1439
01:09:17,023 --> 01:09:19,023
"Jesse Jackson's Love Child."
1440
01:09:21,018 --> 01:09:24,016
We didn't go after them.
We didn't promote them.
1441
01:09:24,018 --> 01:09:26,002
We didn't stand up for them.
1442
01:09:26,004 --> 01:09:27,018
We didn't say,
"Oh, vote for this guy,"
1443
01:09:27,020 --> 01:09:29,012
or, "He's a good guy,"
or, "He's a bad guy."
1444
01:09:29,014 --> 01:09:31,005
They went out,
and they did things
1445
01:09:31,007 --> 01:09:32,019
like cheat on their wife
1446
01:09:32,025 --> 01:09:35,019
and have affairs
with interns or whatever.
1447
01:09:35,021 --> 01:09:37,025
And that's something
that we reacted to,
1448
01:09:38,004 --> 01:09:40,003
'cause that's something
people wanted to read.
1449
01:09:40,005 --> 01:09:41,012
(indistinct chatter)
1450
01:09:41,025 --> 01:09:43,020
We didn't say, "Oh, he's
a Democrat. He's a Republican.
1451
01:09:43,022 --> 01:09:45,007
We're not gonna get this one.
We'll leave him alone."
1452
01:09:45,021 --> 01:09:48,016
Believe me, if we
had had George Bush doing blow,
1453
01:09:48,022 --> 01:09:50,001
we would've done it.
1454
01:09:51,006 --> 01:09:53,024
That changed
when management changed.
1455
01:09:54,009 --> 01:09:57,001
That changed
when David Pecker took over.
1456
01:09:58,024 --> 01:10:00,027
male reporter: Two of
the nation's liveliest tabloid,
1457
01:10:00,029 --> 01:10:03,005
theNational Enquirer
and theStar,
1458
01:10:03,007 --> 01:10:05,010
are being taken
over by new owners
1459
01:10:05,012 --> 01:10:07,014
who want to extend
the well-known titles
1460
01:10:07,016 --> 01:10:09,007
beyond the supermarket.
1461
01:10:10,002 --> 01:10:12,004
The first time
I encountered David Pecker
1462
01:10:12,006 --> 01:10:16,004
was when he arose to the head
of a French media company
1463
01:10:16,006 --> 01:10:18,000
calledHachette Filipacchi.
1464
01:10:18,002 --> 01:10:21,004
At that time, they hadCar
and Driver andWoman's Day.
1465
01:10:21,006 --> 01:10:24,016
His most famous magazine
was when he backed JFK Jr.
1466
01:10:24,018 --> 01:10:26,020
- inGeorgemagazine.
- (crowd applauding, cheering)
1467
01:10:26,022 --> 01:10:29,005
Georgeis a magazine
that understands
1468
01:10:29,007 --> 01:10:32,002
that culture is more powerful
than politics.
1469
01:10:32,011 --> 01:10:34,020
The traditional lines
between Democrats
1470
01:10:34,022 --> 01:10:36,018
and Republicans
are disappearing.
1471
01:10:36,020 --> 01:10:38,017
The magazine they'll turn to
1472
01:10:38,019 --> 01:10:41,029
for a fresh,
non-partisan perspective
1473
01:10:42,001 --> 01:10:43,008
will beGeorge.
1474
01:10:44,003 --> 01:10:47,001
Kelly: David Pecker insisted
that he had to have pictures
1475
01:10:47,003 --> 01:10:49,012
of himself in with JFK Jr.
1476
01:10:50,002 --> 01:10:52,016
He definitely knew he
was latching onto something
1477
01:10:52,018 --> 01:10:53,026
bigger than himself then.
1478
01:10:54,008 --> 01:10:58,010
Brenna: Pecker's a man who want
to drive around in limousines,
1479
01:10:58,012 --> 01:11:00,011
wants to belong
to the best clubs,
1480
01:11:00,013 --> 01:11:03,027
and wants to be known
as a celebrity himself.
1481
01:11:05,013 --> 01:11:07,017
Kelly: David Pecker
was not a journalist.
1482
01:11:07,027 --> 01:11:11,005
He was brought into media
because of his financial acumen.
1483
01:11:11,013 --> 01:11:12,025
People would call him
a bean counter,
1484
01:11:12,027 --> 01:11:15,010
for want of a better word,
a financial guy.
1485
01:11:16,014 --> 01:11:20,008
In the cultured, highbrow world
of media moguls...
1486
01:11:20,017 --> 01:11:23,000
he was seen
as more of a scrappy,
1487
01:11:23,002 --> 01:11:24,027
"born in the Bronx" kind of guy.
1488
01:11:25,004 --> 01:11:26,028
I...
I think he probably always felt
1489
01:11:27,000 --> 01:11:28,027
something of an outsider
because of that.
1490
01:11:28,029 --> 01:11:31,019
He always wanted to be
a little grander than he was.
1491
01:11:32,000 --> 01:11:34,026
Auletta: He is a short guy
who wanted to be taller,
1492
01:11:34,028 --> 01:11:36,008
and one
of the ways you get taller
1493
01:11:36,010 --> 01:11:39,002
is by being a friend
of powerful people
1494
01:11:39,004 --> 01:11:44,005
and doing them favors,
or you do it by savaging people
1495
01:11:44,007 --> 01:11:47,000
and making people fear you,
and he's done both.
1496
01:11:47,020 --> 01:11:50,028
David Pecker had designs
on this machine called
1497
01:11:51,000 --> 01:11:53,009
the National Enquirerearly on.
1498
01:11:53,019 --> 01:11:55,024
He bought the paper in 1999,
1499
01:11:55,026 --> 01:12:00,003
and the plan was
to create a media company
1500
01:12:00,005 --> 01:12:01,009
to rival Time...
1501
01:12:01,025 --> 01:12:05,017
something to be at the forefrot
of mass media in America.
1502
01:12:05,019 --> 01:12:08,009
That was his goal, and he stated
it right out of the gate.
1503
01:12:08,021 --> 01:12:12,009
Coz: He wants to go
to an advertising-driven vehice
1504
01:12:12,011 --> 01:12:15,024
and polish up the tabloids,
make them slicker,
1505
01:12:15,026 --> 01:12:17,020
make them more New York.
1506
01:12:18,001 --> 01:12:22,027
He wanted to sort of drag
this tabloid empire upscale.
1507
01:12:23,004 --> 01:12:25,024
Well, people aren't buying
the National Enquirer
1508
01:12:25,026 --> 01:12:27,000
to be upscale.
1509
01:12:27,006 --> 01:12:29,014
The whole idea was a bad idea.
1510
01:12:29,025 --> 01:12:32,017
He really never wanted to learn
1511
01:12:32,024 --> 01:12:36,012
what this animal was,
that was us.
1512
01:12:38,004 --> 01:12:39,013
The assets in theEnquirer
1513
01:12:39,015 --> 01:12:40,026
were the people
who worked there.
1514
01:12:43,006 --> 01:12:45,009
And then came the job cuts.
1515
01:12:45,019 --> 01:12:48,007
You know,
he immediately slashed staff.
1516
01:12:48,016 --> 01:12:51,016
Expense accounts
were being scrutinized.
1517
01:12:52,002 --> 01:12:54,005
Budgets were slashed.
1518
01:12:54,026 --> 01:12:57,029
There was less content
and more filler.
1519
01:12:58,001 --> 01:12:59,018
Kelly: With theEnquirer,
David Pecker knew
1520
01:12:59,020 --> 01:13:01,028
he had a way
to reach Middle America,
1521
01:13:02,000 --> 01:13:05,001
flyby America,
supermarket America.
1522
01:13:05,023 --> 01:13:08,019
Maybe not as influential
as it was years earlier,
1523
01:13:08,021 --> 01:13:11,015
but it was still
a pretty healthy company
1524
01:13:11,017 --> 01:13:12,027
when he took over.
1525
01:13:17,003 --> 01:13:18,025
George: In 2001,
1526
01:13:19,002 --> 01:13:22,009
David Pecker built
his AMI building,
1527
01:13:22,011 --> 01:13:24,001
which was always his dream.
1528
01:13:27,022 --> 01:13:31,027
And that was pretty quickly
followed by 9/11.
1529
01:13:41,009 --> 01:13:43,006
And that was a confluence
of events
1530
01:13:43,008 --> 01:13:46,011
that changed everything
pretty drastically
1531
01:13:46,013 --> 01:13:47,017
all at the same time.
1532
01:13:48,013 --> 01:13:52,007
The FBI is searching the site of
the first deadly anthrax attack.
1533
01:13:52,009 --> 01:13:54,010
male reporter: That building
is in Boca Raton, Florida.
1534
01:13:54,012 --> 01:13:57,024
It houses the company,
American Media Incorporated,
1535
01:13:57,026 --> 01:14:00,007
which publishes
tabloid newspapers,
1536
01:14:00,009 --> 01:14:01,027
including theNational Enquirer
1537
01:14:01,029 --> 01:14:03,016
- The building was sealed off
- (indistinct chatter)
1538
01:14:03,018 --> 01:14:05,022
so that the FBI and the CDC
1539
01:14:05,024 --> 01:14:08,026
can search the facility,
looking at packages
1540
01:14:08,028 --> 01:14:11,029
and mail that may have been
delivered to the building.
1541
01:14:14,018 --> 01:14:17,019
Virga: You know, the whole worl
was in trauma over 9/11.
1542
01:14:18,024 --> 01:14:22,019
And to have a trauma hit like
that a month later close to home
1543
01:14:22,028 --> 01:14:25,014
where the man you sit next
to dies...
1544
01:14:26,000 --> 01:14:27,012
it was terrifying.
1545
01:14:27,014 --> 01:14:28,023
male reporter:
The man who died of anthrax
1546
01:14:28,025 --> 01:14:30,007
was a photo editor there.
1547
01:14:30,009 --> 01:14:32,017
The man exposed
to the disease worked
1548
01:14:32,019 --> 01:14:33,029
in the mail-room.
1549
01:14:34,014 --> 01:14:38,004
- (indistinct chatter)
- (siren wailing)
1550
01:14:38,018 --> 01:14:40,009
Coz:
There was a huge national fear
1551
01:14:40,015 --> 01:14:42,027
that anthrax was gonna spread
across the country,
1552
01:14:42,029 --> 01:14:44,014
and there's a particular fear
1553
01:14:44,024 --> 01:14:48,008
that you could contract anthrax
1554
01:14:48,010 --> 01:14:51,004
through employees
of theNational Enquirer.
1555
01:14:52,023 --> 01:14:57,006
(machine whirs)
1556
01:15:03,024 --> 01:15:06,013
Coz: Within a week,
we ran a page-one story,
1557
01:15:06,015 --> 01:15:10,012
"Bio-Terrorism Attack,"
that this had occurred to us.
1558
01:15:14,006 --> 01:15:16,013
Why would
they attack American Media?
1559
01:15:16,015 --> 01:15:18,019
Why would they attack...
attack theNational Enquirer?
1560
01:15:18,026 --> 01:15:21,004
Well, it's quite simple.
It's a piece of Americana.
1561
01:15:21,006 --> 01:15:24,025
It's a populist,
patriotic American magazine,
1562
01:15:25,001 --> 01:15:27,004
and that's what I believe
is why we were attacked.
1563
01:15:27,006 --> 01:15:30,014
Do you fear, though,
a tremendous loss of business?
1564
01:15:30,016 --> 01:15:32,018
Yes, Larry, I... I... I do.
1565
01:15:32,020 --> 01:15:34,027
The World Trade Center
was attacked.
1566
01:15:35,007 --> 01:15:37,010
The Pentagon was attacked,
1567
01:15:37,012 --> 01:15:39,008
and American Media was attacked.
1568
01:15:39,010 --> 01:15:41,000
You, American Media,
1569
01:15:41,002 --> 01:15:42,025
publisher
of these many tabloids,
1570
01:15:42,027 --> 01:15:45,007
- were targeted.
- I think so, yes.
1571
01:15:45,020 --> 01:15:47,010
And does the Bureau think that?
1572
01:15:47,012 --> 01:15:50,009
Have the police thought that,
or this a David Pecker thought?
1573
01:15:50,011 --> 01:15:51,024
This is a David Pecker thought.
1574
01:15:51,026 --> 01:15:54,020
I feel that we had
a bioterrorism attack here.
1575
01:15:55,027 --> 01:16:00,026
Management decided that we need
to be more "patriotic."
1576
01:16:00,028 --> 01:16:02,028
That was the word was used.
1577
01:16:03,000 --> 01:16:06,025
And to support the war effort
that was coming,
1578
01:16:07,001 --> 01:16:10,022
you know, we needed to show
that we were strong.
1579
01:16:11,017 --> 01:16:14,012
People love
to have patriotic stories
1580
01:16:14,014 --> 01:16:15,017
on the front,
1581
01:16:15,027 --> 01:16:18,012
and I think that they had
found another nerve
1582
01:16:18,019 --> 01:16:21,002
that they were hitting
on the readership
1583
01:16:21,004 --> 01:16:24,012
by doing
these post 9/11 stories.
1584
01:16:25,013 --> 01:16:27,016
Coz: We must have put
out probably five
1585
01:16:27,018 --> 01:16:29,011
special commemorative editions
1586
01:16:29,017 --> 01:16:31,029
that were slicker
and glossier...
1587
01:16:33,011 --> 01:16:36,001
'cause remember, at our bones,
we're patriotic.
1588
01:16:36,003 --> 01:16:39,027
Our readers believed
in the U.S. government,
1589
01:16:39,029 --> 01:16:41,024
just like they believed
in America.
1590
01:16:42,022 --> 01:16:46,000
(crowd cheering and applauding)
1591
01:16:49,004 --> 01:16:51,025
What a greeting. Wow.
1592
01:16:52,025 --> 01:16:53,029
Thank you.
1593
01:16:54,008 --> 01:16:58,004
(cheering
and applauding continues)
1594
01:17:03,029 --> 01:17:05,012
Schwarzenegger:
From a bodybuilding career,
1595
01:17:05,014 --> 01:17:08,013
I have gotten
a large female following.
1596
01:17:08,015 --> 01:17:11,016
You know, you have situations
where women absolutely, like,
1597
01:17:11,018 --> 01:17:13,011
take their clothes
off in front of you.
1598
01:17:13,013 --> 01:17:15,003
Like, this woman just took
off her clothes
1599
01:17:15,005 --> 01:17:17,003
and stood there naked,
and she says, "Take me."
1600
01:17:17,005 --> 01:17:20,001
- man: Oh. Oh.
- Yeah, baby.
1601
01:17:20,009 --> 01:17:22,018
Schwarzenegger:
I mean, sometimes, uh,
1602
01:17:22,024 --> 01:17:25,010
it takes a little bit
of respect away
1603
01:17:25,019 --> 01:17:27,003
that one has for women.
1604
01:17:27,005 --> 01:17:28,026
- Oh, hey. I gotta do that.
- (crowd laughing)
1605
01:17:29,004 --> 01:17:32,022
I first met
Arnold Schwarzenegger in 1987.
1606
01:17:32,024 --> 01:17:35,011
I was part of the team
that covered his marriage
1607
01:17:35,013 --> 01:17:36,018
to Maria Shriver.
1608
01:17:36,026 --> 01:17:40,014
Arnold wasn't
the least bit self-conscious
1609
01:17:40,016 --> 01:17:42,020
about interacting
with the press.
1610
01:17:43,014 --> 01:17:47,006
He brought Maria
out of the church on the steps
1611
01:17:47,008 --> 01:17:50,013
and posed for photographs.
He was eating up the press,
1612
01:17:50,015 --> 01:17:54,004
and we had never encountered
a celebrity like that.
1613
01:17:54,006 --> 01:17:56,029
So there was always a lot
of good will toward Arnold.
1614
01:17:57,001 --> 01:17:59,006
- Let's stretch again. Come on.
- (indistinct chatter)
1615
01:17:59,012 --> 01:18:01,023
All right.
And let's do some jumping.
1616
01:18:01,025 --> 01:18:04,013
Come on, now,
and twisting back and forth.
1617
01:18:04,015 --> 01:18:07,009
Oh, I see some sexy bodies
out there twisting.
1618
01:18:07,011 --> 01:18:08,023
- Wow!
- (crowd cheering)
1619
01:18:08,025 --> 01:18:11,011
But the downside was
Arnold was a womanizer.
1620
01:18:12,025 --> 01:18:15,007
Shipp: We've had stories,
you know, on the sets of movies
1621
01:18:15,009 --> 01:18:17,012
where he harassed women all
the time.
1622
01:18:17,014 --> 01:18:19,029
He can't even deny it
at this point.
1623
01:18:20,001 --> 01:18:21,029
I mean, he didn't drug people
like Bill Cosby did,
1624
01:18:22,001 --> 01:18:25,020
to my knowledge, but he...
he was out there constantly,
1625
01:18:26,001 --> 01:18:27,019
you know,
cheating on his family.
1626
01:18:27,021 --> 01:18:29,008
George: We would catch him
from time to time,
1627
01:18:29,010 --> 01:18:31,015
and that didn't deter him
1628
01:18:31,017 --> 01:18:37,000
until he developed
political aspirations.
1629
01:18:37,002 --> 01:18:39,000
On the big screen,
he's currently trying
1630
01:18:39,002 --> 01:18:40,011
to save the human race.
1631
01:18:40,013 --> 01:18:42,009
In real life,
he's happy to limit himself
1632
01:18:42,011 --> 01:18:44,021
to the 36 million people
of California.
1633
01:18:44,023 --> 01:18:46,007
I'm going to run for governor
1634
01:18:46,016 --> 01:18:48,005
- of the state of California.
- (crowd cheering, applauding)
1635
01:18:48,007 --> 01:18:51,005
George: So, just as the campaign
was gearing up,
1636
01:18:51,007 --> 01:18:53,014
the reality was,
1637
01:18:53,016 --> 01:18:57,000
what are we gonna do with
all these stories about affairs
1638
01:18:57,002 --> 01:18:58,018
and his cheating on Maria?
1639
01:18:58,020 --> 01:19:03,006
And David Pecker corralled all
the bad stories
1640
01:19:03,008 --> 01:19:06,029
and assured him
that during the campaign,
1641
01:19:07,001 --> 01:19:08,027
he had nothing to worry about.
1642
01:19:09,003 --> 01:19:10,024
Kelly:
At the time, the American Media
1643
01:19:10,026 --> 01:19:14,012
was making
very highly leveraged deals
1644
01:19:14,014 --> 01:19:16,028
for things like
the Joe Weider publications...
1645
01:19:17,014 --> 01:19:19,027
Muscle & Fitness magazines
1646
01:19:19,029 --> 01:19:21,024
that featured
Arnold Schwarzenegger.
1647
01:19:22,012 --> 01:19:23,027
Arnold, by this time,
1648
01:19:23,029 --> 01:19:26,019
was on the board of directors
at American Media.
1649
01:19:26,021 --> 01:19:29,024
He was in charge
of several of the publications.
1650
01:19:30,002 --> 01:19:34,008
So Arnold came
along with the furniture.
1651
01:19:34,010 --> 01:19:36,008
Arnold was family at that point,
1652
01:19:36,019 --> 01:19:40,013
and he and David Pecker
became close friends.
1653
01:19:40,015 --> 01:19:42,020
(crowd cheering, applauding)
1654
01:19:42,028 --> 01:19:46,010
Brenna: Arnold Schwarzenegger
had become forbidden fruit.
1655
01:19:46,023 --> 01:19:48,006
He was taken off the menu
1656
01:19:48,008 --> 01:19:51,010
because he'd made friends
with the management,
1657
01:19:51,020 --> 01:19:53,017
and if you went
against the management,
1658
01:19:53,019 --> 01:19:55,002
you were out of a job.
1659
01:19:55,015 --> 01:20:00,000
Which brings us to the concept
of... of catch and kill.
1660
01:20:02,004 --> 01:20:06,010
There had been stories done
on Arnold having an affair...
1661
01:20:06,026 --> 01:20:09,003
with this young actress.
1662
01:20:09,016 --> 01:20:12,014
He was seeing her off and on
for ten years...
1663
01:20:12,029 --> 01:20:15,023
a woman by the name
of Gigi Goyette.
1664
01:20:17,026 --> 01:20:19,021
Approximately two years
after the story
1665
01:20:19,023 --> 01:20:22,019
was released
in the National Enquirer,
1666
01:20:22,021 --> 01:20:25,008
we got a call
from American Media,
1667
01:20:25,010 --> 01:20:27,025
and they were interested
in the rights to my...
1668
01:20:28,010 --> 01:20:31,014
life story, specifically,
my story with Arnold.
1669
01:20:31,016 --> 01:20:36,025
And I met Jerry George.
It was a summer afternoon.
1670
01:20:37,006 --> 01:20:38,019
We sat down at the table,
1671
01:20:38,021 --> 01:20:40,029
and he pulled out
a yellow envelope...
1672
01:20:41,025 --> 01:20:42,029
legal envelope
1673
01:20:43,001 --> 01:20:44,029
with a three-page contract
in it.
1674
01:20:45,001 --> 01:20:46,022
We proposed to her
1675
01:20:47,004 --> 01:20:50,011
that if she sold us the rights
to her story...
1676
01:20:50,026 --> 01:20:54,003
um, we, ultimately,
would develop them
1677
01:20:54,005 --> 01:20:58,003
in terms of a book
and possibly a television movie.
1678
01:20:58,005 --> 01:20:59,011
And he was, like...
1679
01:21:00,007 --> 01:21:03,024
kind of buttering me up.
Like, "This is gonna be great.
1680
01:21:03,026 --> 01:21:05,028
We're gonna do
a book-signing tour.
1681
01:21:06,000 --> 01:21:08,002
You'll go all over the country."
1682
01:21:08,004 --> 01:21:09,007
"Trust us.
1683
01:21:09,014 --> 01:21:11,022
Sign the rights
to your story over.
1684
01:21:11,024 --> 01:21:13,005
We'll take care of you."
1685
01:21:13,013 --> 01:21:16,025
David Pecker decided to buy up
her life story,
1686
01:21:17,002 --> 01:21:18,016
all rights,
1687
01:21:18,027 --> 01:21:22,007
and American Media
took the contract,
1688
01:21:22,015 --> 01:21:25,018
put it in the safe,
closed the door
1689
01:21:25,020 --> 01:21:29,017
and never moved any further
on that project.
1690
01:21:30,005 --> 01:21:32,005
They didn't want to publish
my story.
1691
01:21:32,007 --> 01:21:34,015
They didn't even wanna see
the story. They didn't care.
1692
01:21:34,017 --> 01:21:37,007
- That was not their intent.
- And I was part of it.
1693
01:21:37,023 --> 01:21:40,007
Um, not my proudest
professional moment...
1694
01:21:40,023 --> 01:21:43,011
but I was the editor on that,
1695
01:21:43,013 --> 01:21:45,022
and I executed
the contract with her.
1696
01:21:46,013 --> 01:21:50,019
Unbeknownst to me,
it was to silence my story
1697
01:21:50,021 --> 01:21:54,004
from ever hitting
the stands because...
1698
01:21:54,026 --> 01:21:58,004
Arnold Schwarzenegger
was running for governor.
1699
01:21:58,018 --> 01:22:02,017
(crowd cheering)
1700
01:22:02,019 --> 01:22:05,021
If you work hard
and if you play by the rules,
1701
01:22:05,023 --> 01:22:08,000
this country
is truly open to you.
1702
01:22:08,002 --> 01:22:13,006
- You can achieve anything.
- (crowd cheering)
1703
01:22:18,013 --> 01:22:20,003
Kelly: The public didn't think
1704
01:22:20,005 --> 01:22:22,013
that theNational Enquirer
had a point of view.
1705
01:22:22,029 --> 01:22:25,015
They thought theEnquirer's
point of view was,
1706
01:22:25,029 --> 01:22:29,003
"Cover everybody.
Hold truth to power."
1707
01:22:29,013 --> 01:22:30,018
But I don't think...
1708
01:22:31,000 --> 01:22:34,008
people expected them
to be burying stories
1709
01:22:34,010 --> 01:22:36,014
as part
of their political agenda.
1710
01:22:37,022 --> 01:22:39,017
The public was, in a sense,
1711
01:22:39,019 --> 01:22:41,021
deceived into not seeing
the point of view
1712
01:22:41,023 --> 01:22:44,009
that was really driving
a lot of the agenda.
1713
01:22:57,019 --> 01:23:01,008
I find it very interesting
that the same thing
1714
01:23:01,010 --> 01:23:04,011
that happened to me
with American Media
1715
01:23:04,013 --> 01:23:07,012
also happened
with Stormy Daniels
1716
01:23:07,014 --> 01:23:08,026
and Karen McDougal.
1717
01:23:09,019 --> 01:23:11,012
male reporter:
The McDougal story never ran
1718
01:23:11,014 --> 01:23:12,028
in the tabloid.
1719
01:23:13,000 --> 01:23:15,009
Cohen says he worked
with Pecker to bury it...
1720
01:23:15,011 --> 01:23:17,012
Operating at the request
of the candidate
1721
01:23:17,014 --> 01:23:20,022
for the principal purpose
of influencing the election.
1722
01:23:20,024 --> 01:23:23,004
This is about the most
powerful people in the country
1723
01:23:23,006 --> 01:23:25,004
having the ability to silence
1724
01:23:25,006 --> 01:23:27,020
and change
the news narrative at will.
1725
01:23:27,022 --> 01:23:29,013
And I think that the public
should know that,
1726
01:23:29,015 --> 01:23:32,017
and... and, look, I'll defer
to the election-law experts.
1727
01:23:32,019 --> 01:23:35,001
They say
that this is worth scrutinizing.
1728
01:23:35,009 --> 01:23:36,025
Haberman: Normally speaking,
news organizations
1729
01:23:36,027 --> 01:23:39,012
don't get information
in order to bury it.
1730
01:23:39,014 --> 01:23:40,024
That's what's different here.
1731
01:23:41,016 --> 01:23:43,019
You're talking about
silencing women...
1732
01:23:44,005 --> 01:23:46,000
and being involved
in silencing women
1733
01:23:46,002 --> 01:23:47,027
with hush payments.
That is a whole...
1734
01:23:48,012 --> 01:23:49,020
different order of magnitude
1735
01:23:49,022 --> 01:23:51,002
that I had never heard
of before.
1736
01:23:52,024 --> 01:23:55,007
I don't know how many
of these there are.
1737
01:23:55,016 --> 01:23:56,026
Those are the ones we know of,
1738
01:23:57,005 --> 01:23:59,008
but certainly,
these were relationships
1739
01:23:59,010 --> 01:24:03,001
that helped powerful figures
maintain their image.
1740
01:24:03,003 --> 01:24:05,015
(indistinct chatter)
1741
01:24:05,017 --> 01:24:08,001
And I know some people who work
at theNational Enquirer,
1742
01:24:08,003 --> 01:24:09,024
and they are good,
solid reporters.
1743
01:24:09,026 --> 01:24:13,005
It's just that when they veer
into other areas
1744
01:24:13,007 --> 01:24:17,018
like trying to overtly help
a candidate win the presidency,
1745
01:24:17,025 --> 01:24:19,010
that is something different.
1746
01:24:22,020 --> 01:24:24,016
Bernstein: When you're talking
about theEnquirer
1747
01:24:24,018 --> 01:24:27,006
and you're talking about
what happened with Donald Trump,
1748
01:24:27,008 --> 01:24:29,010
it is the ultimate corruption.
1749
01:24:29,018 --> 01:24:32,015
The idea that you would
kill a story
1750
01:24:32,017 --> 01:24:37,004
to help the aspirations
of a politician,
1751
01:24:37,006 --> 01:24:40,010
a businessman,
to make money, whatever,
1752
01:24:40,012 --> 01:24:45,022
it is as corrupt as anything
you can do as a journalist,
1753
01:24:45,024 --> 01:24:47,022
as corrupt as you can be.
1754
01:24:50,002 --> 01:24:51,020
Kelly: David Pecker saw Trump
1755
01:24:51,022 --> 01:24:54,019
as somebody
he should buddy up to.
1756
01:24:54,027 --> 01:24:57,001
You know,
"Hey, we're both New Yorkers.
1757
01:24:57,003 --> 01:24:59,009
We both have operations
in Florida."
1758
01:24:59,018 --> 01:25:03,001
David Pecker was known to bump
into Donald Trump in the airport
1759
01:25:03,003 --> 01:25:05,023
and hitch a ride on his private
jet back to New York.
1760
01:25:06,004 --> 01:25:08,000
Haberman: They were sort of
fellow travelers.
1761
01:25:08,002 --> 01:25:10,000
Pecker liked
Donald Trump's style.
1762
01:25:10,002 --> 01:25:11,016
I think Donald Trump liked
the ability
1763
01:25:11,018 --> 01:25:14,006
to be in a publication
that people were reading,
1764
01:25:14,008 --> 01:25:15,022
and there was a symbiosis there.
1765
01:25:15,024 --> 01:25:17,027
Both of them had something
that the other needed,
1766
01:25:17,029 --> 01:25:19,012
wanted, craved...
1767
01:25:20,002 --> 01:25:21,029
and then
it grew from there.
1768
01:25:24,003 --> 01:25:25,029
George: David Pecker brought...
1769
01:25:26,019 --> 01:25:28,002
a silent editor
1770
01:25:28,004 --> 01:25:30,028
with him to the Enquirer,
and it was Donald Trump.
1771
01:25:31,008 --> 01:25:36,004
Trump could not only control
coverage of his own life...
1772
01:25:36,024 --> 01:25:40,025
but he could also offer up
story ideas
1773
01:25:41,003 --> 01:25:44,004
on his enemies,
and he did so frequently.
1774
01:25:44,006 --> 01:25:46,023
It's obviously been a very
rough-and-tumble week, uh,
1775
01:25:46,025 --> 01:25:49,006
between you and Donald Trump.
A salacious story about you
1776
01:25:49,008 --> 01:25:50,025
was published
in the National Enquirer.
1777
01:25:51,001 --> 01:25:52,028
male reporter: Unsubstantiated
stories about Ted Cruz,
1778
01:25:53,000 --> 01:25:55,003
including allegations
of marital infidelity,
1779
01:25:55,005 --> 01:25:57,013
and the baseless claim
that Cruz's father worked
1780
01:25:57,015 --> 01:26:00,028
with Lee Harvey Oswald
in the Kennedy assassination.
1781
01:26:01,000 --> 01:26:03,024
There was a picture
on the front page
1782
01:26:03,026 --> 01:26:07,012
of the National Enquirer,
which does have credibility.
1783
01:26:07,014 --> 01:26:10,002
Trump spread those stories
to bash his Republican rival,
1784
01:26:10,004 --> 01:26:11,028
all while claiming
he had nothing to do
1785
01:26:12,001 --> 01:26:14,015
with the tabloid
behind the allegations.
1786
01:26:14,017 --> 01:26:16,018
The National Enquirer
carved out a stake
1787
01:26:16,020 --> 01:26:19,000
in the Trump candidacy
pretty early on.
1788
01:26:19,002 --> 01:26:22,015
Which meant that a lot
of material that they put out...
1789
01:26:22,029 --> 01:26:26,009
was suddenly
influencing opinions.
1790
01:26:27,006 --> 01:26:28,014
And, you know,
the National Enquirer
1791
01:26:28,016 --> 01:26:29,028
in its history
has never endorsed
1792
01:26:30,000 --> 01:26:31,024
a presidential candidate
until Donald Trump?
1793
01:26:31,026 --> 01:26:34,023
The first time I realized
that the National Enquirer
1794
01:26:34,025 --> 01:26:38,010
had become partisan
was years after I left,
1795
01:26:38,012 --> 01:26:40,024
when I walked
into my local supermarket,
1796
01:26:40,026 --> 01:26:42,003
and I saw the cover,
1797
01:26:42,005 --> 01:26:44,008
and I had to do a...
a second look.
1798
01:26:44,010 --> 01:26:45,024
It was a huge story,
1799
01:26:46,007 --> 01:26:48,009
that said how Donald Trump
1800
01:26:48,011 --> 01:26:50,020
is gonna make America
great again.
1801
01:26:51,010 --> 01:26:53,000
That is so foreign
1802
01:26:53,002 --> 01:26:55,014
to anybody who worked
at theNational Enquirer.
1803
01:26:55,016 --> 01:26:58,024
That concept that that is
a page-one story
1804
01:26:58,026 --> 01:27:00,017
is... is ludicrous.
1805
01:27:00,027 --> 01:27:02,010
And at the same time,
1806
01:27:02,017 --> 01:27:04,023
every time you saw
Hillary Clinton on the cover,
1807
01:27:04,025 --> 01:27:07,009
she was either all alone,
1808
01:27:07,011 --> 01:27:10,001
on her way
to the hospital, dying.
1809
01:27:10,007 --> 01:27:13,010
And that's when I went, "Uh-oh.
Something's going on here."
1810
01:27:16,011 --> 01:27:20,006
Today, the National Enquirer
is selling about 150,000 copies,
1811
01:27:20,008 --> 01:27:21,024
200,000 copies.
1812
01:27:21,026 --> 01:27:23,025
So you might ask, why does
the National Enquirer
1813
01:27:23,027 --> 01:27:26,026
have any relevancy
in today's world?
1814
01:27:26,028 --> 01:27:29,000
There's a very simple reason
for that.
1815
01:27:29,002 --> 01:27:31,014
The National Enquirer,
when you think about it...
1816
01:27:32,003 --> 01:27:36,011
is the most perfectly placed
piece of propaganda in America
1817
01:27:36,013 --> 01:27:38,006
that is seen by...
1818
01:27:38,026 --> 01:27:42,002
a hundred million people a week,
probably more.
1819
01:27:42,004 --> 01:27:43,016
It's right there in your face.
1820
01:27:43,018 --> 01:27:45,022
It's like buying
a banner ad on a highway,
1821
01:27:45,024 --> 01:27:48,002
except the highway happens
to be the conveyor belt.
1822
01:27:48,004 --> 01:27:50,006
So if you have
a political message...
1823
01:27:50,018 --> 01:27:52,008
it's a great place to put it.
1824
01:27:55,003 --> 01:27:57,029
Regan: I think the thing
that people don't realize
1825
01:27:58,017 --> 01:28:00,028
is just how creepy...
1826
01:28:01,027 --> 01:28:03,009
the operations are.
1827
01:28:03,024 --> 01:28:06,005
I don't think any of us
will ever know
1828
01:28:06,014 --> 01:28:08,002
what really happened
1829
01:28:08,004 --> 01:28:10,005
between David Pecker
and Donald Trump,
1830
01:28:10,007 --> 01:28:13,016
and the deals that were made
and the thousands of deals
1831
01:28:13,018 --> 01:28:16,006
that are made every day
by the powerful.
1832
01:28:16,008 --> 01:28:17,027
- (indistinct chatter)
- (camera shutter clicks)
1833
01:28:19,019 --> 01:28:23,011
In early 2018, American Media
published a tribute magazine
1834
01:28:23,013 --> 01:28:25,024
to the Crown Prince
of Saudi Arabia.
1835
01:28:27,000 --> 01:28:28,013
George:
We'll make it a glossy,
1836
01:28:28,015 --> 01:28:30,027
and we'll put the prince
on the cover.
1837
01:28:30,029 --> 01:28:33,019
And it will be
a one-time-only deal,
1838
01:28:34,009 --> 01:28:36,020
and we'll rack it
at Walmart for...
1839
01:28:37,006 --> 01:28:38,015
13 dollars.
1840
01:28:39,000 --> 01:28:43,014
And we'll make Saudi Arabia
look like paradise.
1841
01:28:44,018 --> 01:28:46,016
Won't the Saudis like that?
1842
01:28:46,025 --> 01:28:49,001
Kelly:
David Pecker was no fool.
1843
01:28:49,003 --> 01:28:53,026
He knew that there was a Saudi
sovereign investment fund.
1844
01:28:55,004 --> 01:28:57,012
PerhapsAmerican Media
was hoping
1845
01:28:57,014 --> 01:28:59,006
that they would get
a slice of it.
1846
01:28:59,027 --> 01:29:02,013
The theory and the speculation
was everywhere
1847
01:29:02,015 --> 01:29:04,012
that there was
ulterior motives on this,
1848
01:29:04,014 --> 01:29:05,025
that it was not a straight-up,
1849
01:29:05,027 --> 01:29:09,002
"Hey, here's a pop figure
that will sell
1850
01:29:09,004 --> 01:29:12,005
like Brad Pitt or Angelina Jole
or the Kardashians,"
1851
01:29:12,007 --> 01:29:14,005
but they were giving him
that treatment.
1852
01:29:14,016 --> 01:29:15,024
I don't think it resonated
1853
01:29:15,026 --> 01:29:17,024
with Middle America,
though, so...
1854
01:29:19,001 --> 01:29:20,014
why were they doing it?
1855
01:29:20,016 --> 01:29:22,008
- What is going on here?
- I don't know.
1856
01:29:22,010 --> 01:29:25,020
I mean, the two leading theories
seem to be that AMI is either
1857
01:29:25,022 --> 01:29:28,024
doing the Saudis' dirty work,
1858
01:29:28,026 --> 01:29:30,023
President Trump's
dirty work,
1859
01:29:30,025 --> 01:29:33,008
or a combination
of the two.
1860
01:29:34,002 --> 01:29:37,015
Amazon founder Jeff Bezos
accusing the National Enquirer
1861
01:29:37,017 --> 01:29:39,000
of blackmail and extortion.
1862
01:29:39,002 --> 01:29:41,013
It is a shocking,
a deeply personal post,
1863
01:29:41,015 --> 01:29:43,004
just published online.
1864
01:29:43,006 --> 01:29:45,029
female reporter: AMI attempted
to extort and blackmail Bezos
1865
01:29:46,001 --> 01:29:48,026
by threatening to release
compromising photos and texts
1866
01:29:48,028 --> 01:29:51,015
between the billionaire
and his alleged mistress.
1867
01:29:51,017 --> 01:29:53,001
Williams:
Claims of extortion,
1868
01:29:53,007 --> 01:29:55,015
blackmail coming
from the world's richest man.
1869
01:29:55,017 --> 01:29:57,029
This publication by
theNational Enquirer
1870
01:29:58,001 --> 01:30:00,003
might have been
politically motivated.
1871
01:30:00,005 --> 01:30:02,006
Burnett: Jeff Bezos owns
The Washington Post,
1872
01:30:02,008 --> 01:30:04,001
which the president
regularly pillories
1873
01:30:04,003 --> 01:30:06,012
- for its coverage.
- "We have ten photos of you,
1874
01:30:06,014 --> 01:30:09,007
- Jeff Bezos, sexual in nature"
- Carlson: In some ways,
1875
01:30:09,009 --> 01:30:11,002
all publicity is good publicity.
1876
01:30:11,004 --> 01:30:12,022
Look at all those cameras.
1877
01:30:12,028 --> 01:30:15,000
Carlson: There's also a really
bad stench to this thing.
1878
01:30:15,002 --> 01:30:17,006
Trump is trying
to take out Bezos Bear
1879
01:30:17,008 --> 01:30:19,022
with a far-reaching
secret conspiracy.
1880
01:30:19,024 --> 01:30:21,025
They messed with the wrong guy.
1881
01:30:21,027 --> 01:30:23,012
And they have found that out.
1882
01:30:23,014 --> 01:30:26,009
This story is the stuff
that tabloid dreams are made of.
1883
01:30:30,021 --> 01:30:34,002
What the hell happened?
The Enquirergot overtaken by...
1884
01:30:34,023 --> 01:30:36,020
mainstream media,
who out-enquired
1885
01:30:36,022 --> 01:30:39,012
the Enquirerin the end,
and I think that's where we are.
1886
01:30:39,014 --> 01:30:41,009
The Enquirer's
been out-enquired.
1887
01:30:42,012 --> 01:30:46,009
- (music playing)
- (beeping)
1888
01:30:54,009 --> 01:30:56,010
Haberman: A lot of people
used to understand
1889
01:30:56,019 --> 01:30:57,028
the line between...
1890
01:30:58,010 --> 01:30:59,026
some of the things
theNational Enquirerdoes
1891
01:30:59,028 --> 01:31:01,015
and what the
mainstream press does,
1892
01:31:01,017 --> 01:31:03,002
and I think that people's
understanding
1893
01:31:03,004 --> 01:31:05,026
of that has shrunk.
I think it has eroded,
1894
01:31:05,028 --> 01:31:10,002
and I think that that has
all contributed to a bad cycle.
1895
01:31:12,005 --> 01:31:13,027
Bernstein:
It's almost impossible
1896
01:31:13,029 --> 01:31:17,013
in our culture today
to have a fact-based debate.
1897
01:31:17,024 --> 01:31:20,001
We cannot agree on the facts.
1898
01:31:20,008 --> 01:31:22,018
That is a terrible place to be.
1899
01:31:24,015 --> 01:31:26,028
Auletta: Sometimes we are guilty
1900
01:31:27,000 --> 01:31:30,010
of enjoying things
we shouldn't enjoy...
1901
01:31:31,004 --> 01:31:35,004
of talking about things
we shouldn't be talking about,
1902
01:31:35,029 --> 01:31:40,006
of claiming something as a fact
when it's not a fact.
1903
01:31:40,019 --> 01:31:43,006
So in that sense, we are really
1904
01:31:43,021 --> 01:31:46,000
children
of the National Enquirer.
1905
01:31:46,020 --> 01:31:50,001
(music playing)
1906
01:31:54,012 --> 01:31:55,029
A South Florida
holiday tradition
1907
01:31:56,001 --> 01:31:58,024
is under way tonight in Lantana
at the headquarters
1908
01:31:58,026 --> 01:32:01,001
of the National Enquirer
tabloid.
1909
01:32:01,010 --> 01:32:04,004
NewsCenter 7'sDon Dare is live
in front of what they call
1910
01:32:04,006 --> 01:32:05,029
the world's largest
Christmas tree.
1911
01:32:06,001 --> 01:32:07,029
Don, you really think
it's the world's largest?
1912
01:32:08,001 --> 01:32:12,027
I believe it is, Sally.
The tree is 126 feet high.
1913
01:32:13,005 --> 01:32:15,004
That's 12 stories...
1914
01:32:17,002 --> 01:32:21,018
- (music playing)
- (train whistles)
1915
01:32:24,002 --> 01:32:25,027
Brenna: In many ways...
1916
01:32:26,011 --> 01:32:30,015
I want to defend
this kind of journalism
1917
01:32:30,017 --> 01:32:34,012
because it... it has a place.
In... in other ways...
1918
01:32:34,022 --> 01:32:37,008
(stammers) ...there's
a very shameful aspect
1919
01:32:37,010 --> 01:32:40,007
to it, as well.
There was distortion...
1920
01:32:40,022 --> 01:32:42,021
and there was the degrading
of the...
1921
01:32:42,023 --> 01:32:45,005
of the basic
journalistic spirit.
1922
01:32:45,028 --> 01:32:48,018
I'm not happy about what I did,
1923
01:32:48,020 --> 01:32:51,018
but I'm not
that unhappy, either.
1924
01:32:52,002 --> 01:32:55,001
I look at this now,
and I'm thinking, "Man, oh, man.
1925
01:32:55,014 --> 01:32:57,007
How did we get... (sighs)
1926
01:32:57,028 --> 01:32:59,007
...a tabloid subject
1927
01:32:59,009 --> 01:33:01,001
who's now President
of the United States?
1928
01:33:01,023 --> 01:33:05,009
And do I have any shame in this
or potential guilt of my own?"
1929
01:33:05,011 --> 01:33:08,024
(chuckles) You know,
this is the world of tabloid.
1930
01:33:08,026 --> 01:33:10,026
Who the hell knows?
You're not planning strategy.
1931
01:33:10,028 --> 01:33:12,011
You're not planning
a world game.
1932
01:33:12,013 --> 01:33:14,022
Hell, you're just trying
to get a page one
1933
01:33:14,024 --> 01:33:16,026
that will sell in the next week.
1934
01:33:17,013 --> 01:33:18,021
So...
1935
01:33:20,003 --> 01:33:21,014
what can I say?
1936
01:33:23,011 --> 01:33:24,022
I was a journalist.
1937
01:33:25,017 --> 01:33:31,020
(music playing)
1938
01:33:41,022 --> 01:33:43,009
♪ All right ♪
1939
01:33:43,020 --> 01:33:44,029
♪ Whew ♪
1940
01:33:45,017 --> 01:33:48,019
♪ Baby, you're clickbait sitti'
Underneath of my fingers ♪
1941
01:33:48,029 --> 01:33:52,004
♪ Yeah, baby, you're clickbait
Sittin' underneath of my ♪
1942
01:33:52,015 --> 01:33:56,018
♪ Fingers
Point me in your direction ♪
1943
01:33:56,020 --> 01:33:59,010
♪ You got my, my, my attention ♪
1944
01:33:59,016 --> 01:34:05,024
♪ Baby, you're clickbait sitti'
Underneath of my fingers ♪
1945
01:34:08,026 --> 01:34:13,001
♪ Wow, double major
In advertising ♪
1946
01:34:13,003 --> 01:34:14,028
♪ If you're sellin',
I'm buyin' ♪
1947
01:34:15,000 --> 01:34:17,018
♪ Got your Rorschach,
deep deep deep in my mind ♪
1948
01:34:17,020 --> 01:34:19,029
♪ And you keep pulling
My strings ♪
1949
01:34:20,001 --> 01:34:22,028
♪ Got me wonderin'
What is the truth or a myth ♪
1950
01:34:23,000 --> 01:34:25,008
♪ You got me hangin' on a carrt
And a wish ♪
1951
01:34:25,010 --> 01:34:29,021
♪ And I'm just a little fish
A little fish bish, oh ♪
1952
01:34:29,023 --> 01:34:34,002
♪ Baby, you're clickbait sitti'
Underneath of my fingers ♪
1953
01:34:34,012 --> 01:34:37,021
♪ Yeah, baby, you're clickbait
Sittin' underneath of my ♪
1954
01:34:38,001 --> 01:34:42,005
♪ Fingers
Point me in your direction ♪
1955
01:34:42,007 --> 01:34:44,025
♪ You got my, my, my attention ♪
1956
01:34:44,027 --> 01:34:51,006
♪ Baby, you're clickbait sitti'
Underneath of my fingers ♪
1957
01:34:58,021 --> 01:35:00,026
♪ Unh, unh, unh, unh ♪
1958
01:35:01,009 --> 01:35:02,027
♪ I'm curious ♪
1959
01:35:03,011 --> 01:35:08,002
♪ I'm curious about you
I'm curious ♪
1960
01:35:08,012 --> 01:35:10,026
♪ Yes, I'm curious ♪
1961
01:35:11,012 --> 01:35:13,003
♪ I'm curious ♪
1962
01:35:13,016 --> 01:35:18,006
♪ I'm curious about you
Curious ♪
1963
01:35:18,023 --> 01:35:20,017
♪ I'm curious ♪
1964
01:35:25,007 --> 01:35:29,017
♪ Baby, you're clickbait sitti'
Underneath of my fingers ♪
1965
01:35:29,027 --> 01:35:33,007
♪ Yeah, baby, you're clickbait
Sittin' underneath of my ♪
1966
01:35:33,017 --> 01:35:37,024
♪ Fingers
Point me in your direction ♪
1967
01:35:37,026 --> 01:35:40,011
♪ You got my, my, my attention ♪
1968
01:35:40,013 --> 01:35:46,023
♪ Baby, you're clickbait sitti'
Underneath of my fingers ♪
1969
01:35:48,028 --> 01:35:52,016
♪ F-f-fingers, whoo! ♪
1970
01:35:53,013 --> 01:35:58,004
♪ Fing-f-fingers, ooh! ♪
1971
01:35:58,021 --> 01:36:02,006
♪ Fing-f-fingers ♪