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(whimsical theme playing)
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John Wilson:
Hey, New York.
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When you go to a party,
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you never want to
show up empty-handed.
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There are a lot of
different things
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that you can bring to
express your gratitude
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for having been
invited somewhere.
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But if you're not careful,
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you can totally
misjudge the event
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and, and, and bring something
completely inappropriate.
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And then, you'll
just be embarrassed
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that you even tried to do
something nice to begin with.
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But the universal expectation
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is that you'll show up
with a bottle of wine.
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This may seem like
a simple task,
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but if you don't know
anything about wine,
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making a selection can be
a confusing experience.
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And if you make the mistake of
asking for a recommendation,
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you usually receive,
uh, a response like this.
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So here, we have a Chablis.
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This is a Premier Cru.
So, there are nine Grand Crus
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and 14 Premier Crus
in this area.
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Uh, these tannins
are fantastic,
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especially when you
have some very bold...
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big foods, you know?
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Jumilla is interesting.
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They grow a grape
called Monastrell.
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But not all bruts
are the same.
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You have sort of a vegetal
characteristic to them.
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We always joke around
in the industry, you know,
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could you imagine that you
were in a place like Pomerol,
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and the folks in Pauillac said,
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"Hey! Were are you at
the Gran Cru meeting?"
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And they say,
"What meeting?"
"Oh, too bad!"
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(laugh) You know,
the wines in Pomerol
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are very, very good, and
they should be considered...
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Wilson: And at that point,
you're half an hour
late to the party.
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So, you just grab something
at random with a nice label
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and bring it to
your friend's house
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and put it with the rest
of the other bottles.
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You try to have a good time
like everybody else,
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but you can't help
but wonder why your bottle
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is always the last one picked,
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and you wish you knew
what you did wrong.
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The world of wine may feel
like an exclusive club
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with a thousand
passwords to enter.
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But maybe if you learned
a thing or two,
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you'd never be stressed
about wine ever again.
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So, stick with me and I'll show
you how to convince anyone
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that you know a thing
or two about wine.
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-(subway rumbling)
-(playing glass harp)
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Now, a good first step
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is to learn a few select words
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of, of wine vocabulary,
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so you can sound like you know
what you're talking about.
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(glass harp music)
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Uh, a dry white
is a white wine
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with low sugar content
like a Chardonnay.
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(clears throat)
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If a wine coats your mouth
after drinking it,
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you can say it has
an oily finish.
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A popular kind of
red wine is a pinot.
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And a natural wine is made
with as few steps as possible
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between harvesting
and consumption.
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(clears throat)
Straight from the source.
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The legs are the drops
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that form along
the edge of your glass
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after you swirl it
around a bit.
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Some legs are a little
hard to interpret,
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but if you're afraid
of saying the wrong thing
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when describing them,
you can always just say,
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nice legs,
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and everyone will accept that
as an appropriate response.
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Nice legs.
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Nice legs.
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Nice ones.
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Supposedly,
the older a wine gets,
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the better it tastes.
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And a lot of the best ones
have aged for decades.
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But if you're nervous about
consuming a piece of history,
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a good idea is to
train with someone
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who's made a hobby out of
eating really old stuff.
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MRE Man:
This is essentially
every generation
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of long-range patrol ration,
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up until about the mid-1980s.
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The experience of eating
really old, expired food
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-can go several ways.
-Wilson: Mm-hmm.
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If you eat something
that is really rancid
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and the oils have gone off end,
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it has this
very odd sensation
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that I'd never
experienced in my life
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up until the point
of eating something
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that's really old like that.
And that is a numbness.
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So, the whole inside
of your mouth,
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your tongue,
your throat, your gums,
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all that will go completely numb
and you can't really feel it,
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and it feels like your tongue
is swelling a little bit.
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This is going to be
most likely mid-1960s,
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'64, '65.
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So, this is definitely
a Vietnam-era ration.
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Wilson:
Okay.
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The back part here.
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Wilson:
Wow...
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This is the main entree
for the ration.
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It is vacuum-sealed.
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Wilson:
What is it?
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Beef with rice.
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Wilson:
Oh, okay.
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MRE Man:
And that feels to be
in great condition.
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Wilson:
Okay.
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Hey, how's it going? I'm John.
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Woman:
Squirrel is not good,
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-I wouldn't recommend it.
-Wilson: Um...
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I drank a SlimFast
that came from Big Lots.
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It was expired,
and I bought it expired.
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It was expired
at the grocery--
at the store.
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And, um, so it stayed in
my refrigerator for a while,
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and I took it to work one day,
and I drank the whole thing,
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and it was full of rust,
and it made me really sick.
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-Wilson: Oh, no.
-I had the worst headache.
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I had to go home
sick that day.
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♪ ♪
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MRE Man:
You see, the rice is sort of
swimming in the liquid now.
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That does not look
the best. (laugh)
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(spoon scraping pan)
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So, it has sort of a...
a mustiness.
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-Wilson: Musty?
-Yeah, a little bit.
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It tastes cardboard-like,
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I would explain it.
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Sort of a, a paper-type
taste to it.
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Wilson:
When you're consuming
a rare treat,
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make sure to take note of
every flavor and sensation,
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so everyone knows
how much pleasure
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you're getting out of it.
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It still has
a meaty chew to it.
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One of those bites I had
had a, had a--
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was sort of a grisly piece
in it, too, so I, I--
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I don't think they were
really that concerned
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about how good of quality meat
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they were giving
the soldiers anyway.
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Like, you know,
they were kind of just
grounding it all up
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and not really caring what
they were putting in there.
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(Wilson gags)
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Wilson: Wait, yeah,
I, I think I just...
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I think I found one of
the grisly pieces of meat.
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Yeah, yeah, yeah.
They're in there.
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Wilson:
That's not bad.
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If it's completely edible
and you can finish it,
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-it doesn't get
any better than that.
-Wilson: Wow.
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Now that you're comfortable
consuming old stuff,
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the next step is to learn
how to use your nose
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to enhance the whole
experience.
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So, practice with someone
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who's a little more
advanced than you.
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A lot of dark fruits,
some... plum.
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(sniffing)
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Maybe a little oak.
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Wilson:
It seems like being able
to smell the ingredients
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is, is a big part of it.
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And it's easier than you
think to get it wrong.
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Wow. Uh...
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(sniffing)
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Melon?
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What do you smell?
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-Wilson: Yeah,
I'll go with that.
-(laughs)
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You see how easy
it is to influence?
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I don't smell no damn melon!
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I don't smell anything!
See how easy-- (laughing)
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See how easy it is to
fool somebody in, in wine?
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I don't smell--
All I smell is alcohol.
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-(sniffs)
-(Wilson laughing)
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Wilson:
So, to avoid being
completely humiliated,
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it's a good idea to try to
sharpen your sense of smell.
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Thankfully, New York
is a carnival of aromas,
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and the more exotic
you can find,
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the more sophisticated
your nose will become.
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Smell that.
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Can you smell that?
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Ooh! Two-for-one.
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But after a while,
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you start to run out
of new things to smell.
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So, you gotta find new
smells in different places
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that you didn't
think of before.
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Can I smell some of the bread?
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(Baker speaking)
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Wilson:
Uh, nothing.
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What does that stuff smell like?
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(sniffs)
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Wilson:
Cool.
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00:08:30,176 --> 00:08:31,344
(sniffing)
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Does, does, like,
does the wood
have a scent at all?
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00:08:33,846 --> 00:08:36,549
Uh, not that I know of.
I don't believe so.
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-Wilson: Oh, so it's odorless.
-Yes.
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00:08:38,751 --> 00:08:41,354
-Wilson: Oh...
-Some bowling balls do
actually have scents.
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00:08:41,420 --> 00:08:42,555
-Wilson: Really?
-Yeah.
196
00:08:42,622 --> 00:08:45,157
This one smells like
orange coffee cake.
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-Wilson:
That smells like orange?
-Yes, sir.
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00:08:47,360 --> 00:08:50,696
Wilson:
Like, was there a demand for,
for a smelly bowling ball?
199
00:08:50,763 --> 00:08:52,031
No, it's just their
trademark thing.
200
00:08:52,098 --> 00:08:53,332
It's kinda what
they're known for.
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00:08:53,399 --> 00:08:56,068
You know, it's what, what's
unique about that company
202
00:08:56,135 --> 00:08:58,604
is they decide to do that.
And it's just...
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00:08:58,671 --> 00:09:01,040
Most people tend to
like it, you know?
204
00:09:01,107 --> 00:09:04,210
Wilson:
You've never smelled
anything quite like it before.
205
00:09:04,277 --> 00:09:07,079
So, if you wanna become
a master of scent,
206
00:09:07,146 --> 00:09:08,714
you gotta go straight
to the source.
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♪ ♪
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00:09:10,683 --> 00:09:12,251
Storm Bowling Rep:
We're at the
manufacturing plant
209
00:09:12,318 --> 00:09:15,021
for Storm Bowling Products,
and we're actually
the only company
210
00:09:15,087 --> 00:09:16,555
that manufactures bowling balls
211
00:09:16,622 --> 00:09:19,058
with fragrance in
the cover stock.
212
00:09:19,125 --> 00:09:20,993
The scent is already
in those tubes,
213
00:09:21,060 --> 00:09:24,497
in that liquid cover stock
right now as it's being poured.
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00:09:24,563 --> 00:09:26,065
And then in about 10 minutes,
215
00:09:26,132 --> 00:09:27,633
it will actually
get hard enough
216
00:09:27,700 --> 00:09:30,736
for us to take out of the mold
and put 'em on the rack here
217
00:09:30,803 --> 00:09:32,505
-just to cure a little bit.
-Oh!
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00:09:34,707 --> 00:09:36,575
And here,
look who we have here.
219
00:09:36,642 --> 00:09:39,512
-Wilson: Oh my goodness.
-Rep: This is the owner,
Bill Chrisman.
220
00:09:39,578 --> 00:09:42,515
This is just posters
and things we've done,
221
00:09:42,581 --> 00:09:44,116
articles on me.
222
00:09:44,183 --> 00:09:46,752
This is a Pepsi ball
I built for Pepsi.
223
00:09:46,819 --> 00:09:49,922
-Wilson: Who's this guy?
-That's Jack Daniels.
224
00:09:49,989 --> 00:09:53,326
Rep:
So we'll basically keep
firing these balls in here,
225
00:09:53,392 --> 00:09:54,794
and you can see they come out.
226
00:09:54,860 --> 00:09:58,297
There's some buffing wheels
and some compound in there.
227
00:09:58,364 --> 00:10:01,400
The citrus fragrances,
there's lemon, there's caramel,
228
00:10:01,467 --> 00:10:03,669
there's coffee cake,
there's orange.
229
00:10:03,736 --> 00:10:05,738
It'll match the color,
and we try and match
230
00:10:05,805 --> 00:10:07,206
the theme of the bowling ball.
231
00:10:07,273 --> 00:10:09,642
-It goes along with
the marketing theme as well.
-Wilson: Wow.
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00:10:13,312 --> 00:10:15,014
-(sniffs) Ooh, yeah.
-Rep: Yeah?
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00:10:15,081 --> 00:10:16,916
Wilson: That smells
like a cherry Coke.
234
00:10:16,983 --> 00:10:18,851
Yeah, like
a cherry Coke almost.
235
00:10:18,918 --> 00:10:20,586
-It does.
-Yeah.
236
00:10:20,653 --> 00:10:23,656
-See that right there?
That's a poster we did.
-Wilson: Uh-huh.
237
00:10:23,723 --> 00:10:27,226
-Chrisman: Okay?
Right here. See this?
-Wilson: Okay. Uh-huh.
238
00:10:27,293 --> 00:10:29,962
Chrisman:
We had 30-plus phone calls,
239
00:10:30,029 --> 00:10:32,131
50- or 60-plus emails.
240
00:10:32,198 --> 00:10:34,300
-Wilson: Oh, really?
Just for that?
-Chrisman: Yeah.
241
00:10:35,501 --> 00:10:39,305
-It's pornographic.
-Wilson: Um...
242
00:10:39,372 --> 00:10:41,707
He continued the tour
in, in the lobby,
243
00:10:41,774 --> 00:10:44,243
but, uh, when
he was talking to you,
244
00:10:44,310 --> 00:10:46,345
one of his employees
walked in, uh,
245
00:10:46,412 --> 00:10:48,180
with a, a special treat.
246
00:10:48,247 --> 00:10:49,548
What are you
drinking right there?
247
00:10:53,386 --> 00:10:55,087
Wilson: Oh.
What does it taste like?
248
00:10:57,823 --> 00:10:59,558
Wilson:
He had a whole flight of them
249
00:10:59,625 --> 00:11:01,127
that he was gonna
try his at desk,
250
00:11:01,193 --> 00:11:02,628
and it seemed like
more of a lifestyle
251
00:11:02,695 --> 00:11:04,497
than, than just a drink to him.
252
00:11:04,563 --> 00:11:06,699
I drink Rockstars
and hang out, and,
253
00:11:06,766 --> 00:11:09,268
you know, we go
to Rockstar events like,
you know, they do...
254
00:11:09,335 --> 00:11:12,204
they do a lot of off-road
stuff like out in Tooele
255
00:11:12,271 --> 00:11:14,306
and places like that.
So, yeah, we go
to different events
256
00:11:14,373 --> 00:11:15,741
where Rockstar's
kinda sponsored.
257
00:11:15,808 --> 00:11:16,942
Wilson:
Wow.
258
00:11:17,476 --> 00:11:18,944
♪ ♪
259
00:11:19,011 --> 00:11:22,248
You used to drink energy
drinks all the time,
260
00:11:22,314 --> 00:11:25,184
and you remember
really liking it.
261
00:11:25,251 --> 00:11:28,387
You didn't have to study
anything to enjoy them,
262
00:11:28,454 --> 00:11:32,324
and making a selection
was always effortless.
263
00:11:32,391 --> 00:11:35,694
But as you got older, you
stopped drinking them entirely
264
00:11:35,761 --> 00:11:37,363
because you felt
like your taste
265
00:11:37,430 --> 00:11:40,833
needed to evolve
for some reason.
266
00:11:40,900 --> 00:11:43,069
It's been a long time
since you've had one,
267
00:11:43,135 --> 00:11:45,337
and you kind of wish
that drinking wine
268
00:11:45,404 --> 00:11:46,939
could be this simple.
269
00:11:48,507 --> 00:11:51,110
But since you've worked so
hard to educate yourself,
270
00:11:51,177 --> 00:11:53,179
you might as well put it to use
271
00:11:53,245 --> 00:11:55,414
at a wine tasting on a boat,
272
00:11:55,481 --> 00:12:00,152
uh, where you should hopefully
be able to fit right in.
273
00:12:00,219 --> 00:12:03,489
You settle down and get a spot
with a good view of the city,
274
00:12:03,556 --> 00:12:06,058
and you're excited
to finally show off
275
00:12:06,125 --> 00:12:07,593
everything that you learned.
276
00:12:07,660 --> 00:12:10,162
And they said,
"What Grand Cru meeting?"
277
00:12:10,229 --> 00:12:12,264
Because I guess
the people from...
278
00:12:13,532 --> 00:12:15,668
Pau-- from Pauillac...
279
00:12:15,734 --> 00:12:17,803
because their stuff
isn't Grand Cru.
280
00:12:17,870 --> 00:12:20,773
-No, theirs is all Grand Cru.
-Wilson: Oh, the other way...
281
00:12:20,840 --> 00:12:22,341
It's the other way
around in Pomerol.
282
00:12:22,408 --> 00:12:24,210
Pomerol has no
Grand Cru. (laughs)
283
00:12:24,276 --> 00:12:25,845
Wilson:
Okay, I mixed it up.
284
00:12:25,911 --> 00:12:28,948
And when they bought you
a few different kinds of wine,
285
00:12:29,014 --> 00:12:33,285
you, you still don't really
know how to describe them.
286
00:12:33,352 --> 00:12:35,554
So instead,
you just end up agreeing
287
00:12:35,621 --> 00:12:37,690
with what everyone else says.
288
00:12:37,756 --> 00:12:40,426
First thing I always smell
with Kerner is that almond.
289
00:12:40,493 --> 00:12:42,728
-Yes. Absolutely.
-You get that almond,
almond smell.
290
00:12:42,795 --> 00:12:45,231
-Wilson: Uh-huh.
-And then you get, you get
291
00:12:45,297 --> 00:12:48,234
this kind of sage and alp--
292
00:12:48,300 --> 00:12:50,402
-Alpine notes.
-Wilson: Alpine.
293
00:12:50,469 --> 00:12:54,140
-Notes of the,
of the woods, and the...
-Wilson: Yeah.
294
00:12:54,206 --> 00:12:57,476
And it seemed like the more
you agreed with everyone,
295
00:12:57,543 --> 00:13:00,079
the more they treated you
like one of their own.
296
00:13:01,347 --> 00:13:04,049
It felt kind of weird
lying to these people,
297
00:13:04,116 --> 00:13:05,451
but maybe there's just
some part of you
298
00:13:05,518 --> 00:13:08,354
that always
just wants to fit in.
299
00:13:08,420 --> 00:13:09,955
No matter what.
300
00:13:10,723 --> 00:13:14,160
♪ ♪
301
00:13:14,226 --> 00:13:15,961
In my first week of college,
302
00:13:16,028 --> 00:13:18,764
I was looking to make friends,
and someone in my dorm room
303
00:13:18,831 --> 00:13:21,901
told me that it was cool to
join an a cappella group.
304
00:13:23,235 --> 00:13:25,237
I was really suggestible,
305
00:13:25,304 --> 00:13:26,906
and all I needed
was a single person
306
00:13:26,972 --> 00:13:29,475
to tell me what to do.
307
00:13:29,542 --> 00:13:31,944
So, the next morning,
I went to tryouts
308
00:13:32,011 --> 00:13:34,380
and actually made it
into one of the groups.
309
00:13:35,347 --> 00:13:37,416
They were called
the
310
00:13:37,483 --> 00:13:40,319
and we sang mostly
classic rock songs.
311
00:13:41,554 --> 00:13:44,690
I immediately thought
it was kind of lame,
312
00:13:44,757 --> 00:13:47,960
and I kept thinking
of ways to leave.
313
00:13:48,027 --> 00:13:50,129
But the people in the group
kept reassuring me
314
00:13:50,196 --> 00:13:52,431
that what we were
doing was cool,
315
00:13:52,498 --> 00:13:54,934
uh, so I stayed.
316
00:13:55,000 --> 00:13:57,836
Even though I made a few
really good friends there,
317
00:13:57,903 --> 00:13:59,972
I was kind of embarrassed
the whole time.
318
00:14:01,373 --> 00:14:02,741
And then one day,
we were invited
319
00:14:02,808 --> 00:14:05,177
to an a cappella
summit in Albany
320
00:14:05,244 --> 00:14:08,047
that was hosted by a group that
we had never heard of before.
321
00:14:08,113 --> 00:14:09,448
And the whole thing took place
322
00:14:09,515 --> 00:14:12,017
in a windowless building
called The Egg.
323
00:14:13,719 --> 00:14:16,589
The event was called
A Cappella Innovations,
324
00:14:16,655 --> 00:14:18,958
and it was hosted
by a man named Keith.
325
00:14:20,192 --> 00:14:22,428
He didn't have any
background in a cappella,
326
00:14:22,494 --> 00:14:25,064
but his bio said that
he was one of the world's
327
00:14:25,130 --> 00:14:27,633
top three problem solvers.
328
00:14:27,700 --> 00:14:29,068
Whatever that meant.
329
00:14:29,134 --> 00:14:31,270
He lurked around
the venue all weekend,
330
00:14:31,337 --> 00:14:32,638
giving lofty speeches
331
00:14:32,705 --> 00:14:35,941
about the transformative
power of a cappella.
332
00:14:36,008 --> 00:14:38,077
And at one point,
even asked us
333
00:14:38,143 --> 00:14:42,548
for our Social Security
numbers for some reason.
334
00:14:42,615 --> 00:14:46,151
This is some of the only
existing video of the event,
335
00:14:46,218 --> 00:14:49,021
and I'm actually in it,
right, right there.
336
00:14:51,156 --> 00:14:54,660
The master of ceremonies was
a woman named Allison Mack,
337
00:14:54,727 --> 00:14:56,929
who I knew from that
TV show "Smallville,"
338
00:14:56,996 --> 00:14:59,164
even, even though I had
never watched it.
339
00:14:59,231 --> 00:15:01,367
I think the value of
a cappella in the world
340
00:15:01,433 --> 00:15:05,037
is it's just, it's another
form of human expression.
341
00:15:05,104 --> 00:15:06,972
It's another example
of the beauty
342
00:15:07,039 --> 00:15:09,808
that we can build
as human beings.
343
00:15:09,875 --> 00:15:11,777
Wilson:
They were using
this event to premiere
344
00:15:11,844 --> 00:15:14,680
their own a cappella group
called Simply Human,
345
00:15:14,747 --> 00:15:17,816
which we were all
supposed to be in awe of.
346
00:15:17,883 --> 00:15:20,085
(gravelly singing)
347
00:15:20,152 --> 00:15:21,887
(harmonizing)
348
00:15:21,954 --> 00:15:24,690
♪ You walk the streets
for money... ♪
349
00:15:24,757 --> 00:15:26,125
Wilson:
I can tell that they were
350
00:15:26,191 --> 00:15:27,993
horrible watching it back now,
351
00:15:28,060 --> 00:15:30,262
but for some reason,
in the moment,
352
00:15:30,329 --> 00:15:32,564
I genuinely thought
they were just as good
353
00:15:32,631 --> 00:15:33,966
as they said they were.
354
00:15:34,033 --> 00:15:36,035
♪ Roxanne! ♪
355
00:15:36,101 --> 00:15:37,569
(harmonizing)
356
00:15:37,636 --> 00:15:40,873
♪ You don't have to
sell your body to the night ♪
357
00:15:40,939 --> 00:15:42,708
Wilson: When we finally
had some downtime,
358
00:15:42,775 --> 00:15:44,643
we decided to Google Keith
359
00:15:44,710 --> 00:15:47,579
and everyone there
for the first time.
360
00:15:47,646 --> 00:15:50,849
Their organization was
something called NXIVM,
361
00:15:50,916 --> 00:15:54,086
and Keith was on a bunch
of cult watch websites
362
00:15:54,153 --> 00:15:57,523
for running multi-level
marketing schemes.
363
00:15:57,589 --> 00:16:00,159
We also read that some people
even killed themselves
364
00:16:00,225 --> 00:16:03,429
after taking his
Executive Success programs,
365
00:16:03,495 --> 00:16:06,465
and we all got really worried.
366
00:16:06,532 --> 00:16:09,768
They had set up this event to
groom undergraduate students
367
00:16:09,835 --> 00:16:11,770
to join NXIVM.
368
00:16:11,837 --> 00:16:14,073
In their eyes,
being into a cappella
369
00:16:14,139 --> 00:16:16,909
had pre-qualified us for a cult
370
00:16:16,975 --> 00:16:19,945
because we were so
eager to be accepted.
371
00:16:20,012 --> 00:16:21,547
♪ ♪
372
00:16:21,613 --> 00:16:22,881
At the closing night party,
373
00:16:22,948 --> 00:16:25,451
we all decided
to confront them.
374
00:16:25,517 --> 00:16:28,554
We screamed at Allison Mack
and Keith Raniere
375
00:16:28,620 --> 00:16:31,156
in front of the rest of
the a cappella groups,
376
00:16:31,223 --> 00:16:33,859
and scrawled the names
of the suicide victims
377
00:16:33,926 --> 00:16:37,596
on the whiteboards that
they had set up on the walls.
378
00:16:37,663 --> 00:16:41,100
It caused a massive controversy
in the a cappella community.
379
00:16:41,166 --> 00:16:42,601
There was a really long thread
380
00:16:42,668 --> 00:16:45,804
on the a cappella
message board afterwards.
381
00:16:45,871 --> 00:16:48,707
NXIVM tried to destroy
our credibility
382
00:16:48,774 --> 00:16:51,443
by accusing us of
vandalizing our hotel room
383
00:16:51,510 --> 00:16:53,078
that they rented for us.
384
00:16:53,145 --> 00:16:55,314
They said we covered it
with human waste
385
00:16:55,381 --> 00:16:57,816
and they even contacted
the dean of my college
386
00:16:57,883 --> 00:17:00,886
to try to get me expelled.
387
00:17:00,953 --> 00:17:03,489
At that point, the only
way to stay in school
388
00:17:03,555 --> 00:17:05,724
would be to
personally apologize
389
00:17:05,791 --> 00:17:08,127
to NXIVM over the phone,
390
00:17:08,193 --> 00:17:10,529
uh, which, which I did.
391
00:17:11,530 --> 00:17:13,031
After that whole incident,
392
00:17:13,098 --> 00:17:16,402
I never got involved in
a cappella ever again.
393
00:17:16,468 --> 00:17:19,505
And from what I hear,
neither did Keith.
394
00:17:22,508 --> 00:17:25,544
(whimsical music playing)
395
00:17:27,646 --> 00:17:30,249
My determination
to understand wine
396
00:17:30,315 --> 00:17:32,885
had sent me to tastings
all across the country.
397
00:17:32,951 --> 00:17:35,087
(inaudible)
398
00:17:35,154 --> 00:17:37,623
But, no matter where
I went or what I drank,
399
00:17:37,689 --> 00:17:40,225
it still never felt
natural to me.
400
00:17:41,860 --> 00:17:43,896
Maybe it was a mistake
401
00:17:43,962 --> 00:17:46,799
to even try to join this club.
402
00:17:46,865 --> 00:17:50,068
Because if I finally
entered wine society,
403
00:17:50,135 --> 00:17:52,738
people might see me
as an easy mark
404
00:17:52,805 --> 00:17:56,275
for any number of
dangerous propositions.
405
00:17:56,341 --> 00:17:58,477
(inaudible)
406
00:17:58,544 --> 00:18:02,114
I really didn't want to be
a, a sheep like everyone else.
407
00:18:03,282 --> 00:18:05,451
But I also didn't
know how to opt out
408
00:18:05,517 --> 00:18:08,253
and ignore wine completely.
409
00:18:10,889 --> 00:18:13,759
When I was walking around
the beach after a tasting,
410
00:18:13,826 --> 00:18:15,661
I saw some people
walking around
411
00:18:15,727 --> 00:18:18,030
handing out drinks to everyone,
412
00:18:18,096 --> 00:18:19,731
and they gave me one, too.
413
00:18:21,066 --> 00:18:24,069
It was an energy drink.
414
00:18:24,136 --> 00:18:26,271
When I cracked one open
and took a sip,
415
00:18:26,338 --> 00:18:29,475
I felt something I hadn't
felt for a long time.
416
00:18:30,576 --> 00:18:32,711
I didn't even have
to look at the can
417
00:18:32,778 --> 00:18:35,614
to know what flavor it was.
418
00:18:35,681 --> 00:18:38,817
Conversation with everyone
there was effortless.
419
00:18:38,884 --> 00:18:41,487
And even though I didn't know
anything about this stuff,
420
00:18:41,553 --> 00:18:44,256
nobody tried to make me
feel inferior.
421
00:18:44,323 --> 00:18:48,093
-What's Frosé Rosé?
-Frosé Rosé is like a...
422
00:18:48,160 --> 00:18:50,362
strawberry tasting,
kind of like Nerds...
423
00:18:50,429 --> 00:18:51,830
(fades out)
424
00:18:51,897 --> 00:18:54,733
Wilson:
The whole event was
actually a beach cleanup,
425
00:18:54,800 --> 00:18:56,401
and it seemed like the company
426
00:18:56,468 --> 00:18:58,337
had a, a really
positive mission.
427
00:18:58,403 --> 00:18:59,771
Who came up with this idea?
428
00:18:59,838 --> 00:19:03,075
The owner is Jack Owoc.
He's a South Florida native.
429
00:19:03,141 --> 00:19:04,443
Wilson:
Oh, really?
430
00:19:04,510 --> 00:19:06,378
He's the CEO of the company,
431
00:19:06,445 --> 00:19:10,516
and so, you know, everybody,
everybody knows him.
432
00:19:10,582 --> 00:19:13,051
Wilson:
They all spoke highly
of this man named Jack,
433
00:19:13,118 --> 00:19:15,153
who was so down-to-Earth
that he even
434
00:19:15,220 --> 00:19:17,990
let his employees
hang out at his house.
435
00:19:18,056 --> 00:19:19,057
What's his house like?
436
00:19:20,292 --> 00:19:21,527
Really?
437
00:19:24,429 --> 00:19:25,797
Oh, really?
438
00:19:30,903 --> 00:19:32,905
Wilson:
None of the, the wine people
439
00:19:32,971 --> 00:19:36,909
I, I met ever organized
any beach cleanup.
440
00:19:36,975 --> 00:19:40,879
And maybe I was wrong
to give up energy drinks
to begin with.
441
00:19:42,514 --> 00:19:44,316
Maybe this Jack guy
knew something
442
00:19:44,383 --> 00:19:46,018
that all those
wine people didn't,
443
00:19:46,084 --> 00:19:48,554
and it made me really
wanna meet him,
444
00:19:48,620 --> 00:19:51,256
but, unfortunately,
nobody would tell me
445
00:19:51,323 --> 00:19:53,358
how to get in touch with him.
446
00:19:54,393 --> 00:19:56,194
I sent him a message
on Instagram,
447
00:19:56,261 --> 00:19:59,264
but I, I didn't
get a response.
448
00:19:59,331 --> 00:20:01,600
Uh, but luckily,
when I Googled his name,
449
00:20:01,667 --> 00:20:04,536
I found an article
about a, a, a mansion
450
00:20:04,603 --> 00:20:06,471
that he had recently
just purchased,
451
00:20:06,538 --> 00:20:08,707
and it had
his exact address.
452
00:20:10,509 --> 00:20:12,344
I don't know if I would
find him there
453
00:20:12,411 --> 00:20:14,546
or if he would even
let me in the door,
454
00:20:14,613 --> 00:20:17,849
but I figured it was
at least worth a shot.
455
00:20:17,916 --> 00:20:20,786
So, I rented an automobile,
and I set out to meet him.
456
00:20:21,486 --> 00:20:23,655
(rumbling)
457
00:20:23,722 --> 00:20:25,457
He lived far outside the city
458
00:20:25,524 --> 00:20:28,393
in a secluded,
gated community
459
00:20:28,460 --> 00:20:30,662
that had its own
security force.
460
00:20:30,729 --> 00:20:33,231
Guard (on intercom):
Good evening. Name
or address of the per--
461
00:20:33,298 --> 00:20:36,702
-(breaking up) --son you're--
-Wilson: Uh, Jack Owoc?
462
00:20:42,040 --> 00:20:44,142
Guard (on intercom):
Can I have your name
or company's name?
463
00:20:44,209 --> 00:20:46,244
Wilson:
Uh, John Wilson?
464
00:20:48,080 --> 00:20:50,282
Guard:
Please continue to the gate.
Have a good night.
465
00:20:50,349 --> 00:20:51,683
Wilson (whispers):
Oh my god...
466
00:20:53,352 --> 00:20:55,120
(shifts into drive)
467
00:20:55,187 --> 00:20:57,856
I hadn't planned
any farther than that
468
00:20:57,923 --> 00:21:01,893
because I, I genuinely
expected to be turned away.
469
00:21:01,960 --> 00:21:04,429
But now that all
the gates were open,
470
00:21:04,496 --> 00:21:06,732
I had to go all the way.
471
00:21:06,798 --> 00:21:09,801
(eerie music playing)
472
00:21:09,868 --> 00:21:13,205
♪ ♪
473
00:21:19,544 --> 00:21:21,947
As I slowly approached
Jack's house,
474
00:21:22,014 --> 00:21:26,184
there was a long line of
cars outside of his place.
475
00:21:26,251 --> 00:21:28,387
It seemed like he had
a lot of company over,
476
00:21:28,453 --> 00:21:32,024
and maybe that's why
security let me through.
477
00:21:40,032 --> 00:21:42,467
As I approached,
it, it crossed my mind
478
00:21:42,534 --> 00:21:44,469
that in the state of Florida,
479
00:21:44,536 --> 00:21:47,506
I could be shot on sight
for, for trespassing,
480
00:21:47,572 --> 00:21:50,976
and, and it wouldn't
even be a crime.
481
00:21:51,043 --> 00:21:53,912
But, I had already
come this far.
482
00:21:53,979 --> 00:21:57,449
Um, so, I walked up
to his front door
483
00:21:57,516 --> 00:21:59,184
to see if I could make contact.
484
00:22:00,085 --> 00:22:03,121
(party chatter)
485
00:22:07,526 --> 00:22:10,429
As I stood in the doorway,
I was trying to figure out
486
00:22:10,495 --> 00:22:12,464
exactly what I was looking at.
487
00:22:12,531 --> 00:22:15,000
It seemed like some
kind of costume party,
488
00:22:15,067 --> 00:22:19,404
and everyone was dressed
for another century.
489
00:22:19,471 --> 00:22:22,240
I immediately tried to hide
in the, in the next room,
490
00:22:22,307 --> 00:22:24,376
but as I rounded the corner,
491
00:22:24,443 --> 00:22:26,478
I saw a man on a throne
492
00:22:26,545 --> 00:22:29,381
who looked like all the photos
of Jack I had seen.
493
00:22:29,448 --> 00:22:30,816
(indistinct chatter)
494
00:22:30,882 --> 00:22:32,718
I wasn't sure what to say,
495
00:22:32,784 --> 00:22:34,786
but before I could
think of anything,
496
00:22:34,853 --> 00:22:37,289
he noticed that I was
standing right behind him.
497
00:22:38,190 --> 00:22:40,058
(Jack Owoc speaking)
498
00:22:40,125 --> 00:22:41,827
Wilson:
Here, I can show you my...
499
00:22:41,893 --> 00:22:44,096
He was immediately
suspicious of me,
500
00:22:44,162 --> 00:22:47,432
but after I convinced him
I was making a show for HBO,
501
00:22:47,499 --> 00:22:50,936
he relaxed a bit and said
I was welcome to hang out.
502
00:22:51,002 --> 00:22:53,138
Tell me when you're recording,
and I'll tell you...
503
00:22:53,205 --> 00:22:55,173
Wilson:
Okay, yeah, yeah.
I'm recording right now.
504
00:22:55,240 --> 00:22:57,375
(party chatter)
505
00:22:57,442 --> 00:22:59,611
Alright, so here we are,
we're having a big party today.
506
00:22:59,678 --> 00:23:01,913
HBO just busted in the door,
507
00:23:01,980 --> 00:23:03,348
but that's alright.
508
00:23:03,415 --> 00:23:05,550
Bang. He wants to see
inside the refrigerator,
509
00:23:05,617 --> 00:23:06,885
so come on in.
510
00:23:06,952 --> 00:23:09,154
So we have Rainbow Unicorn,
511
00:23:09,221 --> 00:23:12,624
Cherry Blade Lemonade,
all these new flavor inventions.
512
00:23:12,691 --> 00:23:14,292
A recent release here called
513
00:23:14,359 --> 00:23:17,062
Delish Strawberry Kiss.
514
00:23:17,129 --> 00:23:20,532
Cotton Candy.
And then we have our iced teas.
515
00:23:24,202 --> 00:23:26,271
One, two, three...
516
00:23:26,338 --> 00:23:29,374
(all speaking)
517
00:23:31,042 --> 00:23:32,511
Wilson:
Wow.
518
00:23:34,079 --> 00:23:35,480
-So, what's going on?
-Hi!
519
00:23:35,547 --> 00:23:38,817
We're having a baby shower today
for our fifth baby, Adaria.
520
00:23:38,884 --> 00:23:40,051
-Wilson: Oh, really?
-And it's also--
521
00:23:40,118 --> 00:23:41,920
Well, it's actually
called a baby sprinkle
522
00:23:41,987 --> 00:23:44,623
for Adaria, and it's
my birthday today, too.
523
00:23:44,689 --> 00:23:46,291
I turned 36.
524
00:23:46,358 --> 00:23:48,460
-Wilson: Oh, congratulations.
-Thank you.
525
00:23:48,527 --> 00:23:51,563
♪ ♪
526
00:23:57,869 --> 00:23:59,070
I love it.
527
00:24:08,814 --> 00:24:12,017
Wilson:
I was hypnotized
by Jack's charisma,
528
00:24:12,083 --> 00:24:13,885
which seemed to have
a powerful effect
529
00:24:13,952 --> 00:24:16,922
on all the women and children
he surrounded himself with.
530
00:24:16,988 --> 00:24:18,957
♪ ♪
531
00:24:19,024 --> 00:24:22,027
He made everything
seem so simple.
532
00:24:22,093 --> 00:24:24,529
There was only one
truth in his world,
533
00:24:24,596 --> 00:24:26,998
and every question
had the same answer.
534
00:24:27,065 --> 00:24:29,434
-Do you like wine?
-Uh, we--
535
00:24:29,501 --> 00:24:33,171
I like Bang Hard Seltzer
that we just released.
536
00:24:33,238 --> 00:24:35,841
-Wilson: Oh, cool.
-Because it tastes good,
537
00:24:35,907 --> 00:24:38,376
and it's all the same flavors
that everybody's used to.
538
00:24:38,443 --> 00:24:41,580
Wilson:
It was becoming obvious
that joining the Bang family
539
00:24:41,646 --> 00:24:45,483
would come with unimaginable
pleasures at my disposal.
540
00:24:45,550 --> 00:24:48,720
We also have the--
this mansion we're
building in the Keys
541
00:24:48,787 --> 00:24:51,156
that will be officially
the biggest house in the Keys.
542
00:24:51,223 --> 00:24:53,425
20,000 square feet.
It's on an island.
543
00:24:53,491 --> 00:24:55,627
So, we'll have a big party
here New Year's Eve.
544
00:24:55,694 --> 00:24:58,697
Helicopters land and we own
all that land over there, too.
545
00:24:58,763 --> 00:25:00,465
So, it's gonna be a crazy party.
546
00:25:00,532 --> 00:25:03,201
It'll be in my book coming out
soon called "The Bang Anti-Diet"
547
00:25:03,268 --> 00:25:06,204
with 1,144 scientific
references.
548
00:25:06,271 --> 00:25:09,274
Thirty university studies
on our product,
549
00:25:09,341 --> 00:25:11,009
with real human test subjects,
550
00:25:11,076 --> 00:25:13,178
and peer-reviewed
and published.
551
00:25:13,245 --> 00:25:16,481
Wilson:
And as we crossed the threshold
into his inner sanctum,
552
00:25:16,548 --> 00:25:18,183
I finally understood
553
00:25:18,250 --> 00:25:20,151
what everyone had
been talking about.
554
00:25:24,789 --> 00:25:26,458
Wilson:
Wow.
555
00:25:26,524 --> 00:25:29,494
After being an outsider for
so long in the world of wine,
556
00:25:29,561 --> 00:25:33,064
I finally felt at home here.
557
00:25:33,131 --> 00:25:36,234
This man had spent over an hour
showing a complete stranger
558
00:25:36,301 --> 00:25:37,802
every inch of his private life,
559
00:25:37,869 --> 00:25:42,173
all while missing his own
wife's birthday party.
560
00:25:42,240 --> 00:25:44,442
And if that isn't
the ultimate gift
561
00:25:44,509 --> 00:25:47,412
you can offer someone,
I don't know what is.
562
00:25:47,479 --> 00:25:50,849
All (singing):
Happy birthday to you!
563
00:25:50,916 --> 00:25:53,919
-Thank you!
-(applause, cheering)
564
00:25:57,822 --> 00:26:00,025
(cheering)
565
00:26:01,259 --> 00:26:02,894
Wilson:
After the ceremony,
566
00:26:02,961 --> 00:26:05,263
two upper-level
members of the family
567
00:26:05,330 --> 00:26:06,965
took down all my information
568
00:26:07,032 --> 00:26:10,602
and told me that
Jack would be in touch.
569
00:26:10,669 --> 00:26:12,938
I wasn't sure
what he had planned,
570
00:26:13,004 --> 00:26:16,341
but it seemed like this
was only the beginning.
571
00:26:18,677 --> 00:26:21,646
♪ ♪
572
00:26:21,713 --> 00:26:23,548
(inaudible)
573
00:26:23,615 --> 00:26:26,451
We are a trusting species,
574
00:26:26,518 --> 00:26:29,754
and sometimes
we go to extremes
to feel like we belong.
575
00:26:31,323 --> 00:26:34,292
We distort ourselves
to please others.
576
00:26:34,359 --> 00:26:36,594
And the intense fear
of being an outsider
577
00:26:36,661 --> 00:26:40,332
can turn you into someone
you barely recognize.
578
00:26:40,398 --> 00:26:41,866
But if you're honest
with yourself
579
00:26:41,933 --> 00:26:43,735
about what you actually like,
580
00:26:43,802 --> 00:26:46,237
you can get the best
of both worlds.
581
00:26:46,304 --> 00:26:48,473
Whoa.
582
00:26:48,540 --> 00:26:50,375
Wilson:
So don't worry about
what people think
583
00:26:50,442 --> 00:26:52,978
when you bring stuff
to their party
584
00:26:53,044 --> 00:26:55,413
because if they're
your real friends,
585
00:26:55,480 --> 00:26:59,084
they'll probably just say
they like it anyway.
586
00:26:59,150 --> 00:27:01,720
♪ ♪
587
00:27:01,786 --> 00:27:04,456
This is John Wilson.
Thanks for watching.
588
00:27:04,522 --> 00:27:07,492
(glass harp music)
589
00:27:07,559 --> 00:27:09,594
♪ ♪