1
00:00:13,102 --> 00:00:14,773
It doesn't matter
what I'm saying.

2
00:00:14,806 --> 00:00:16,577
It's just, "Oh, that's nice.
He showed up."

3
00:00:21,152 --> 00:00:24,491
The season finale of The Premise
is a philosophical fable

4
00:00:24,793 --> 00:00:27,799
about the power of redemption
versus the drive for revenge

5
00:00:28,232 --> 00:00:31,172
and whether it's possible for a
human being to outrun his fate

6
00:00:31,405 --> 00:00:33,109
or rewrite his destiny.

7
00:00:34,111 --> 00:00:35,380
It's called "“Butt Plug"”.

8
00:02:28,607 --> 00:02:31,445
We could dip into
the kids' college funds.

9
00:02:33,383 --> 00:02:34,586
That's their future.

10
00:02:35,253 --> 00:02:37,224
I know,
but if we lose the house,

11
00:02:37,257 --> 00:02:40,196
we're going to have to move out
of the school district, so...

12
00:02:40,430 --> 00:02:41,800
I really think you should just‐

13
00:02:41,833 --> 00:02:43,503
No, no, no, no, no...

14
00:02:44,505 --> 00:02:45,775
What do you have to lose?

15
00:02:46,375 --> 00:02:48,547
You're working on a
financial services company.

16
00:02:48,814 --> 00:02:51,519
He is the biggest
international banking CEO‐‐

17
00:02:51,553 --> 00:02:52,354
No.

18
00:02:53,322 --> 00:02:53,891
No.

19
00:02:54,859 --> 00:02:56,763
I was terrible to him.

20
00:02:57,899 --> 00:03:00,571
It's a shame in my life
how I treated that kid.

21
00:03:00,604 --> 00:03:02,742
It was 30 something years ago.

22
00:03:02,942 --> 00:03:04,712
I would think he
would forgive you.

23
00:03:04,746 --> 00:03:05,915
He shouldn't forgive me.

24
00:03:06,950 --> 00:03:08,419
I wouldn't forgive me.

25
00:03:10,624 --> 00:03:12,260
What did you tease him for?

26
00:03:14,766 --> 00:03:15,901
You know, for whatever.

27
00:03:17,370 --> 00:03:18,339
For being...

28
00:03:19,341 --> 00:03:19,976
different.

29
00:03:20,009 --> 00:03:21,245
for being poor.

30
00:03:21,278 --> 00:03:22,514
For being poor?

31
00:03:22,882 --> 00:03:26,923
Eli, he's one of the
richest men in the world,

32
00:03:26,957 --> 00:03:28,493
of all the things in the world

33
00:03:28,526 --> 00:03:30,497
to have a sense
of humor about.

34
00:03:30,530 --> 00:03:32,434
Look, that's what you
should say to him.

35
00:03:32,467 --> 00:03:33,670
How sorry you are.

36
00:03:34,404 --> 00:03:35,908
How funny this is.

37
00:03:36,676 --> 00:03:38,580
That obviously, this is karma.

38
00:03:38,781 --> 00:03:41,820
That you ended up having
to turn to him.

39
00:03:41,853 --> 00:03:43,724
He'd never take the meeting.

40
00:03:45,628 --> 00:03:46,963
Just reach out and see.

41
00:03:48,332 --> 00:03:49,501
Swallow your pride.

42
00:03:49,535 --> 00:03:50,704
It's not pride.

43
00:03:51,706 --> 00:03:52,809
It's shame.

44
00:03:54,311 --> 00:03:56,382
Nobody ever says
swallow your shame.

45
00:03:58,319 --> 00:03:59,789
Yeah, no, I agree.

46
00:04:00,423 --> 00:04:01,560
It's a weird phrase.

47
00:04:03,029 --> 00:04:05,568
Eli Spector, he says
you grew up together.

48
00:04:09,776 --> 00:04:10,978
Eli Spector.

49
00:04:11,646 --> 00:04:13,316
After all these years.

50
00:04:14,786 --> 00:04:16,455
No, no. To the contrary.

51
00:04:18,092 --> 00:04:19,863
For you, I can make the time.

52
00:04:44,546 --> 00:04:45,380
Hi.

53
00:04:46,816 --> 00:04:48,386
Um, wow.

54
00:04:48,820 --> 00:04:50,323
Nice to uh‐‐

55
00:04:51,492 --> 00:04:52,662
It's been so long.

56
00:04:52,695 --> 00:04:53,730
So long.

57
00:04:54,599 --> 00:04:56,435
Obviously,
so much has changed and...

58
00:04:57,170 --> 00:04:58,707
for you, especially.

59
00:04:59,576 --> 00:05:00,878
You still live in Victory?

60
00:05:01,478 --> 00:05:02,047
Yeah.

61
00:05:02,582 --> 00:05:03,349
Yeah.

62
00:05:04,451 --> 00:05:07,524
I remember you were
living in this beautiful house

63
00:05:07,992 --> 00:05:09,528
right next to Crystal Lake,

64
00:05:11,398 --> 00:05:13,436
always in the newest,
finest clothes.

65
00:05:13,469 --> 00:05:14,338
Yeah, the, the‐‐

66
00:05:15,039 --> 00:05:16,610
the place has changed,

67
00:05:17,010 --> 00:05:17,979
you know.

68
00:05:18,580 --> 00:05:19,782
Not what it used to be.

69
00:05:20,818 --> 00:05:22,955
Do you know the story
of the ship of Theseus?

70
00:05:24,559 --> 00:05:27,865
Never paid much
attention in school.

71
00:05:27,899 --> 00:05:32,374
A ship at sea over time has its
planks replaced one by one.

72
00:05:33,009 --> 00:05:34,913
At a certain point
after many years,

73
00:05:35,648 --> 00:05:37,484
none of its planks are the same.

74
00:05:37,952 --> 00:05:39,989
Is it still in fact
the same ship?

75
00:05:44,732 --> 00:05:46,001
I mean uh...

76
00:05:47,070 --> 00:05:48,607
I just uh...

77
00:05:49,141 --> 00:05:52,848
Your success,
it just blows me away,

78
00:05:52,882 --> 00:05:56,088
and then you really earned
everything on pure merit.

79
00:05:56,590 --> 00:05:58,794
What is merit, when you
really think about it?

80
00:05:59,161 --> 00:06:01,733
Inner qualities,
outer influences,

81
00:06:01,766 --> 00:06:03,704
Is any of that really merit?

82
00:06:04,806 --> 00:06:08,045
Or are we just sailing blindly
along a scripted sea of fate

83
00:06:09,047 --> 00:06:11,518
on a winding path that would
seem all too obvious

84
00:06:11,553 --> 00:06:13,022
to anyone looking back?

85
00:06:15,861 --> 00:06:17,397
Hey, man, I‐‐‐

86
00:06:17,865 --> 00:06:19,702
I just have to get
this out of the way.

87
00:06:19,736 --> 00:06:20,738
I uh...

88
00:06:22,007 --> 00:06:23,476
I feel terrible,

89
00:06:25,614 --> 00:06:27,618
absolutely awful, um...

90
00:06:28,854 --> 00:06:30,557
about the way I was,

91
00:06:31,091 --> 00:06:32,060
and um...

92
00:06:33,830 --> 00:06:36,068
I just want a chance
to raise my kids right.

93
00:06:36,836 --> 00:06:37,838
And um...

94
00:06:43,617 --> 00:06:44,986
We were children, Eli.

95
00:06:48,492 --> 00:06:49,696
We're different now.

96
00:06:51,700 --> 00:06:54,772
And without those obstacles,
I wouldn't be who I am today.

97
00:06:55,607 --> 00:06:57,043
It motivated me, Eli.

98
00:06:57,077 --> 00:06:58,145
It still motivates me.

99
00:06:59,514 --> 00:07:01,920
And the more success I have,
the more I realize that

100
00:07:01,953 --> 00:07:05,761
the only things that really
matter are the elemental things,

101
00:07:05,794 --> 00:07:06,863
the personal things,

102
00:07:08,734 --> 00:07:10,103
like this lunch with you.

103
00:07:11,940 --> 00:07:12,842
So‐‐‐

104
00:07:16,515 --> 00:07:17,585
How can I help?

105
00:07:19,789 --> 00:07:20,591
Okay.

106
00:07:24,832 --> 00:07:26,502
You've heard of
the blockchain and

107
00:07:26,535 --> 00:07:27,905
I've heard of the blockchain,

108
00:07:27,938 --> 00:07:31,178
but 97% of insurance providers
have never heard of‐

109
00:07:31,211 --> 00:07:32,247
I'd say no‐‐

110
00:07:32,648 --> 00:07:33,717
Stop, I'm sorry.

111
00:07:33,750 --> 00:07:34,518
Um,

112
00:07:35,688 --> 00:07:36,823
You're still doing it.

113
00:07:37,257 --> 00:07:38,259
Blockchain...

114
00:07:39,428 --> 00:07:41,800
You're still following what
the popular kids are doing.

115
00:07:41,833 --> 00:07:43,269
You're better than that, Eli.

116
00:07:44,104 --> 00:07:46,609
See, in business,
I've learned to not follow

117
00:07:46,643 --> 00:07:48,613
what the popular kids
are already doing because

118
00:07:48,647 --> 00:07:50,751
the opportunity is
definitionally marginal.

119
00:07:50,984 --> 00:07:53,089
If you want a
transformational opportunity,

120
00:07:53,289 --> 00:07:56,696
you need to find something that
everyone else sees as worthless

121
00:07:57,230 --> 00:07:59,869
and elevate it to
something priceless.

122
00:08:01,205 --> 00:08:02,575
Well, that um‐‐

123
00:08:03,677 --> 00:08:05,614
sounds very wise and uh,

124
00:08:06,348 --> 00:08:08,720
it's certainly worked for you,

125
00:08:08,754 --> 00:08:10,156
so thanks.

126
00:08:10,189 --> 00:08:12,293
Do you know what would
be of interest to me?

127
00:08:15,233 --> 00:08:16,268
A butt plug.

128
00:08:18,774 --> 00:08:20,209
A butt plug?

129
00:08:22,648 --> 00:08:25,053
Just a butt plug?

130
00:08:25,086 --> 00:08:25,954
No,

131
00:08:26,155 --> 00:08:27,658
not just a butt plug.

132
00:08:28,627 --> 00:08:29,829
A great butt plug.

133
00:08:30,998 --> 00:08:33,703
A butt plug the likes of which
the world has never seen.

134
00:08:34,304 --> 00:08:37,778
A but plug that once the world
does see it, changes the world.

135
00:08:38,245 --> 00:08:40,116
If you were to bring
me that product,

136
00:08:40,149 --> 00:08:42,955
yes, that would be of
great interest to me.

137
00:08:46,128 --> 00:08:47,097
You see,

138
00:08:48,232 --> 00:08:50,303
the difference between
your face and mine right now,

139
00:08:50,336 --> 00:08:53,075
the difference between our
faces is the human definition

140
00:08:53,275 --> 00:08:54,879
of an arbitrage opportunity.

141
00:08:55,781 --> 00:08:56,916
That is profit.

142
00:08:57,685 --> 00:08:58,820
I don't quite‐

143
00:08:58,854 --> 00:09:01,726
Of course it would have to
be something extraordinary,

144
00:09:02,227 --> 00:09:05,133
something that would require
your complete and total focus.

145
00:09:05,166 --> 00:09:07,303
You would have to quit
your project and

146
00:09:07,337 --> 00:09:09,942
devote yourself full time to
developing a product that

147
00:09:09,976 --> 00:09:11,980
would be worthy of
my consideration,

148
00:09:13,249 --> 00:09:14,317
but if you did,

149
00:09:16,689 --> 00:09:18,727
I would schedule a meeting
of the full board

150
00:09:18,760 --> 00:09:20,129
of my company
a year from today,

151
00:09:20,163 --> 00:09:22,701
and you would have the
full and undivided attention

152
00:09:22,735 --> 00:09:24,237
of me and my associates.

153
00:09:25,339 --> 00:09:26,910
Are you saying...

154
00:09:27,812 --> 00:09:29,281
you want me to quit my job‐‐

155
00:09:29,849 --> 00:09:30,684
and...

156
00:09:31,686 --> 00:09:34,357
spend the next year of my life
developing a‐‐

157
00:09:35,092 --> 00:09:36,195
butt plug?

158
00:09:37,998 --> 00:09:40,036
Would there be a contract?

159
00:09:40,069 --> 00:09:42,173
No, no contract,

160
00:09:42,875 --> 00:09:45,379
no promise of any
kind other than a meeting.

161
00:09:46,281 --> 00:09:49,856
No, you would be pursuing
this on pure speculation

162
00:09:50,724 --> 00:09:52,227
based on the
well‐established history

163
00:09:52,260 --> 00:09:53,797
I have of proposing things

164
00:09:53,830 --> 00:09:55,199
that sound outlandish at first

165
00:09:55,233 --> 00:09:57,370
only to be met with
unprecedented success.

166
00:09:57,403 --> 00:09:59,374
This could be the next
one of those,

167
00:10:02,013 --> 00:10:04,619
or it could be the worst
decision you ever make.

168
00:10:05,687 --> 00:10:07,090
Of course,
at the end of the day,

169
00:10:07,123 --> 00:10:08,159
you don't bet on an idea,

170
00:10:08,192 --> 00:10:11,365
you bet on a person,
so you need to place a bet.

171
00:10:13,302 --> 00:10:15,406
You need to look into
my eyes and ask yourself

172
00:10:15,439 --> 00:10:17,377
whether for a person
in my position,

173
00:10:18,012 --> 00:10:20,149
mercy is a
stronger satisfaction

174
00:10:21,084 --> 00:10:22,253
than revenge.

175
00:10:25,761 --> 00:10:27,998
You can stay on the path
you're currently on,

176
00:10:30,169 --> 00:10:31,038
or...

177
00:10:32,307 --> 00:10:35,346
drop what you're doing and come
to my office a year from today

178
00:10:35,379 --> 00:10:37,818
with a butt plug that will
change the world and

179
00:10:37,852 --> 00:10:39,087
your life along with it.

180
00:10:42,795 --> 00:10:44,397
Um, what ah‐‐

181
00:10:47,036 --> 00:10:48,740
is a butt plug?

182
00:10:50,343 --> 00:10:52,748
Sounds like you have
a long journey ahead,

183
00:10:53,984 --> 00:10:56,321
and you've already
taken the first step.

184
00:11:03,904 --> 00:11:05,473
Hm, butt plug.

185
00:11:05,506 --> 00:11:07,477
I had to look it up.

186
00:11:08,245 --> 00:11:09,047
Well...

187
00:11:09,882 --> 00:11:11,786
How hard is it
to make a butt plug?

188
00:11:11,819 --> 00:11:13,355
The way he wants to do it?

189
00:11:13,389 --> 00:11:14,892
Take everything I've got.

190
00:11:16,061 --> 00:11:17,898
There's no
half‐ass in this, Susie,

191
00:11:18,499 --> 00:11:20,169
so to speak,
I'd have to‐‐

192
00:11:20,904 --> 00:11:21,906
quit the startup.

193
00:11:21,940 --> 00:11:24,344
You'd have to take a second job.

194
00:11:28,052 --> 00:11:29,387
Is he fucking with you?

195
00:11:33,262 --> 00:11:34,497
What if he is?

196
00:11:38,472 --> 00:11:40,176
What if he's not?

197
00:11:44,150 --> 00:11:45,721
Eli...

198
00:11:46,088 --> 00:11:47,223
I'm glad to hear it.

199
00:11:47,891 --> 00:11:49,127
Yeah, we'll be in touch.

200
00:12:10,303 --> 00:12:11,873
One of the keys
to a butt plug is

201
00:12:11,906 --> 00:12:13,342
you don't want to
go too small.

202
00:12:13,375 --> 00:12:15,112
‐ Ahh...
‐ Small ones fall out.

203
00:12:15,146 --> 00:12:18,118
It needs to be wide enough for
the sphincters to grip it and

204
00:12:18,152 --> 00:12:19,922
hold it in place.

205
00:12:23,195 --> 00:12:23,863
Got you.

206
00:12:34,484 --> 00:12:35,419
Fuck!

207
00:12:54,524 --> 00:12:55,727
Uh, good, not great.

208
00:12:55,761 --> 00:12:58,867
I feel like you're losing sight
of how the insertion goes.

209
00:12:59,167 --> 00:13:00,202
Right. Right.

210
00:13:00,236 --> 00:13:03,576
I definitely think
material‐wise, metal is perfect.

211
00:13:03,610 --> 00:13:05,847
It feels better in your butt,
in my opinion.

212
00:14:21,231 --> 00:14:22,133
My friend.

213
00:14:22,433 --> 00:14:24,204
Oh...

214
00:14:24,237 --> 00:14:25,039
Oh, my God.

215
00:14:25,506 --> 00:14:26,308
Are you excited?

216
00:14:26,341 --> 00:14:27,210
Oh‐‐

217
00:14:27,243 --> 00:14:29,347
I'm fucking terrified.

218
00:14:31,084 --> 00:14:33,188
Well, the whole board
is here as promised.

219
00:14:33,590 --> 00:14:36,428
London, Dubai, Buenos Aires,

220
00:14:36,461 --> 00:14:38,332
they all flew in from
around the world.

221
00:14:38,365 --> 00:14:39,300
‐ Really?
‐ Mm‐hmm

222
00:14:40,102 --> 00:14:41,538
Just for a butt plug.

223
00:14:44,310 --> 00:14:46,348
It's not just a butt plug,
is it?

224
00:14:47,618 --> 00:14:49,420
I asked for something
transcendent,

225
00:14:49,454 --> 00:14:51,224
something revolutionary,

226
00:14:51,258 --> 00:14:53,696
something worth an hour of
my time and a year of yours.

227
00:14:53,730 --> 00:14:56,301
You're not telling me now
that it's just a butt plug?

228
00:14:58,172 --> 00:15:00,577
Everything I have‐‐

229
00:15:01,211 --> 00:15:03,950
is riding on this butt plug.

230
00:15:06,221 --> 00:15:07,290
Okay.

231
00:15:07,323 --> 00:15:10,362
The people you're about
to meet are my colleagues,

232
00:15:10,396 --> 00:15:11,699
and in many cases,
they're my friends,

233
00:15:11,732 --> 00:15:13,469
but they are not my peers.

234
00:15:14,137 --> 00:15:16,041
My peers are the other chairmen

235
00:15:16,074 --> 00:15:17,578
of the world's
largest companies.

236
00:15:17,611 --> 00:15:18,713
You see what I'm saying?

237
00:15:23,288 --> 00:15:25,259
We grew up shoulder to shoulder

238
00:15:25,727 --> 00:15:27,296
but we were not peers.

239
00:15:28,566 --> 00:15:30,069
You see what I'm saying?

240
00:15:31,505 --> 00:15:32,373
No.

241
00:15:34,344 --> 00:15:37,383
I don't want an object whose
peers are other butt plugs.

242
00:15:38,452 --> 00:15:40,356
I want a butt plug
whose peers are

243
00:15:40,389 --> 00:15:42,661
the other great objects
in existence.

244
00:15:46,434 --> 00:15:47,036
Whenever you're ready.

245
00:15:55,486 --> 00:15:57,190
My friends,
thank you all for coming.

246
00:15:58,091 --> 00:16:01,599
It's my great pleasure to
introduce you to Eli Spector.

247
00:16:03,335 --> 00:16:05,406
We've known each
other since childhood.

248
00:16:05,439 --> 00:16:08,178
And the time has changed
us all so much.

249
00:16:08,212 --> 00:16:09,247
Uh,

250
00:16:09,514 --> 00:16:11,184
None more than your
chairman here.

251
00:16:12,988 --> 00:16:14,057
Eli, it's a pleasure
to introduce you

252
00:16:14,090 --> 00:16:15,292
to the board of directors.

253
00:16:15,326 --> 00:16:18,666
To your immediate left, with
the confident smile, is Sandy.

254
00:16:19,267 --> 00:16:21,438
Sandy has led two
Fortune 500 companies,

255
00:16:21,471 --> 00:16:24,410
but her sense of humor has
remained very down to earth.

256
00:16:25,412 --> 00:16:27,250
To her left is Alice.

257
00:16:27,684 --> 00:16:31,157
Alice comes all the way to us
from London and this is in fact

258
00:16:31,191 --> 00:16:33,696
her first time traveling since
the loss of her husband.

259
00:16:34,163 --> 00:16:35,634
My condolences, Alice.

260
00:16:35,667 --> 00:16:37,804
The man with the generous
light shining through

261
00:16:37,838 --> 00:16:39,073
his eyes is Charles.

262
00:16:39,107 --> 00:16:42,480
Charles and his partner Steven
run our charitable foundation.

263
00:16:42,513 --> 00:16:44,083
Wonderful to meet you, Eli.

264
00:16:44,117 --> 00:16:46,121
Thank you for
the work you do.

265
00:16:46,154 --> 00:16:48,458
And, of course, you'll
recognize Gail Truesdale.

266
00:16:48,492 --> 00:16:49,527
Ambassador.

267
00:16:50,462 --> 00:16:52,300
Troy is the youngest
member of our board,

268
00:16:52,701 --> 00:16:54,437
a former Fields Medal winner.

269
00:16:54,470 --> 00:16:56,441
That's a prize given out to‐‐

270
00:16:56,474 --> 00:16:59,113
The most gifted statistical
analyst of his generation.

271
00:16:59,514 --> 00:17:04,424
I'm well aware, Troy,
or if I may, Dr. Ozdemir.

272
00:17:05,426 --> 00:17:09,133
Last but not least is Marcus
'The Moneyman' Stevens

273
00:17:10,069 --> 00:17:12,574
representing our emerging
investments arm.

274
00:17:12,608 --> 00:17:13,175
Excited and pumped.

275
00:17:14,410 --> 00:17:18,485
All of us, Marcus, all of us
are very excited and pumped.

276
00:17:20,557 --> 00:17:21,291
Eli.

277
00:17:29,908 --> 00:17:31,646
I'm here to present a butt plug.

278
00:17:34,284 --> 00:17:35,419
Come on. Laugh.

279
00:17:36,889 --> 00:17:38,726
Butt plug.

280
00:17:39,160 --> 00:17:40,697
Come on, it's funny.

281
00:17:41,766 --> 00:17:43,335
And, those are funny words.

282
00:17:44,504 --> 00:17:46,642
It's funny that
I'm here, a stranger,

283
00:17:46,676 --> 00:17:50,182
a total nobody standing
in front of all of you saying,

284
00:17:50,215 --> 00:17:52,286
I'm here to present
a butt plug,

285
00:17:53,188 --> 00:17:53,856
right?

286
00:17:55,894 --> 00:17:58,398
Come on, let's be honest,
when we hear a butt plug,

287
00:17:58,432 --> 00:18:01,271
we assume it's a crude punch
line to a cruder joke or a‐‐

288
00:18:01,538 --> 00:18:03,141
cheap accessory to a‐‐

289
00:18:04,712 --> 00:18:06,114
cheaper experience.

290
00:18:11,224 --> 00:18:12,126
That ends today.

291
00:18:16,736 --> 00:18:18,773
How do you find the most value?

292
00:18:20,409 --> 00:18:24,117
You search for that which
is the most undervalued.

293
00:18:25,386 --> 00:18:28,258
One of the great financial
thinkers of our time said that.

294
00:18:28,559 --> 00:18:31,899
In fact, that thinker happens
to be in this room right now.

295
00:18:33,468 --> 00:18:37,343
But, I want to take you on my
journey in finding value

296
00:18:37,678 --> 00:18:40,282
in the undervalued today.

297
00:18:41,786 --> 00:18:46,361
Now, the sex toy industry, is
a $50 billion a year industry

298
00:18:46,394 --> 00:18:49,935
growing at nearly 25%
a year for the last 5 years.

299
00:18:49,968 --> 00:18:52,306
Now, as Marcus will
be the first to tell you,

300
00:18:52,506 --> 00:18:54,277
those numbers are
enough to motivate

301
00:18:54,310 --> 00:18:55,847
just about any company
in the world,

302
00:18:55,880 --> 00:18:57,884
but that's not this
company's philosophy.

303
00:18:57,918 --> 00:19:01,859
Follow the magic and
the math will follow.

304
00:19:03,629 --> 00:19:07,370
The world, since Daniel and
I were children, has changed.

305
00:19:07,671 --> 00:19:10,342
And, the inspiring story
of our time is

306
00:19:10,376 --> 00:19:12,647
the revolution
we're living through

307
00:19:13,014 --> 00:19:15,954
and our approaches to
intimacy and identity.

308
00:19:16,922 --> 00:19:17,958
Once marginalized,

309
00:19:17,991 --> 00:19:21,364
orientations and identities
are rapidly fighting

310
00:19:21,398 --> 00:19:24,003
for representation and
respect in a more

311
00:19:24,036 --> 00:19:26,709
inclusive society
they're defining.

312
00:19:27,577 --> 00:19:30,717
With that sexual practices once
trivialized and diminished,

313
00:19:31,317 --> 00:19:33,990
with even harmless‐seeming
mockery and jokes,

314
00:19:34,023 --> 00:19:37,597
move from the shadows
into the sunlight of society.

315
00:19:38,265 --> 00:19:40,235
So, that leaves us with
a great story,

316
00:19:40,269 --> 00:19:42,741
but with all due respect to
the foundation Charles runs,

317
00:19:42,774 --> 00:19:44,645
you guys aren't a charity‐‐

318
00:19:44,678 --> 00:19:45,880
and a great past but‐‐

319
00:19:46,448 --> 00:19:48,385
you guys don't have
a time machine.

320
00:19:50,422 --> 00:19:51,524
You don't, do you?

321
00:19:53,596 --> 00:19:56,334
No, what you want to know
about is the future.

322
00:19:57,069 --> 00:19:59,440
Now, when we've seen
this growth parabola and

323
00:19:59,474 --> 00:20:01,746
comparable industries that
develop in tandem with

324
00:20:01,779 --> 00:20:04,484
a cultural shift, there's a
fascinating commonality.

325
00:20:05,018 --> 00:20:07,022
Whether it's computing
or high‐end coffee,

326
00:20:07,056 --> 00:20:09,661
a product at the center of
a cultural shift reaches

327
00:20:09,695 --> 00:20:12,500
the exact point we're at
today when an object,

328
00:20:12,533 --> 00:20:15,807
a singular object emerges
that hits the nexus between

329
00:20:15,840 --> 00:20:19,615
elite status and mass appeal
and powers the leap from

330
00:20:19,648 --> 00:20:23,355
cultural uniqueness
to cultural ubiquity.

331
00:20:24,658 --> 00:20:28,265
With coffee in the 1990s,
it was the Starbucks cup.

332
00:20:28,532 --> 00:20:31,538
With computing in the 2000s,
it was the iPhone.

333
00:20:31,572 --> 00:20:36,715
This point of no return is when
an industry coalesces around

334
00:20:36,749 --> 00:20:40,657
its DSO,
its dominant singular object.

335
00:20:40,690 --> 00:20:42,961
Where are you getting this‐‐

336
00:20:43,528 --> 00:20:45,365
This theory of analysis?

337
00:20:46,334 --> 00:20:48,673
This is my original analysis.

338
00:20:49,106 --> 00:20:51,444
It's proprietary,
but I'd be more than honored

339
00:20:51,478 --> 00:20:53,515
to share it with you
if we work together and

340
00:20:53,549 --> 00:20:55,352
apply it to all
sorts of phenomenon.

341
00:20:55,553 --> 00:20:56,555
But um...

342
00:20:57,423 --> 00:20:58,559
Back to the bottom line‐‐

343
00:20:59,995 --> 00:21:00,897
if you will‐‐

344
00:21:01,799 --> 00:21:04,872
What will be that object
in this industry?

345
00:21:05,907 --> 00:21:08,044
The Harvard Medical School
Center for Study of

346
00:21:08,078 --> 00:21:10,315
Sexual Practices conducted
studies on every

347
00:21:10,349 --> 00:21:12,453
sexual and gender identity.

348
00:21:12,787 --> 00:21:15,425
I obtained a researcher
pass to visit them and

349
00:21:15,459 --> 00:21:16,528
see what they learned.

350
00:21:16,729 --> 00:21:18,833
Their conclusion
was the obvious.

351
00:21:18,866 --> 00:21:22,473
There is one anatomical point
with a far higher incidence

352
00:21:22,506 --> 00:21:26,114
of sexual responsiveness across
all human beings than any other.

353
00:21:26,147 --> 00:21:27,984
Not more sensitivity, mind you,

354
00:21:28,018 --> 00:21:31,457
but more universally reported
sensitivity by a mile.

355
00:21:31,491 --> 00:21:32,561
Why are the numbers so high?

356
00:21:34,096 --> 00:21:39,575
Because it's a body part
virtually every human being has.

357
00:21:41,946 --> 00:21:42,848
So,

358
00:21:43,816 --> 00:21:45,085
we've established the
potentially dominant

359
00:21:45,118 --> 00:21:48,458
universality of this object in
response to one cultural shift:

360
00:21:48,491 --> 00:21:50,563
sexual and gender identity.

361
00:21:50,597 --> 00:21:52,767
But, there's a second shift
we're experiencing:

362
00:21:53,134 --> 00:21:55,405
the nature of intimacy.

363
00:21:55,439 --> 00:21:58,044
The two fastest‐growing intimacy
statuses with which people

364
00:21:58,078 --> 00:22:00,984
self‐identify are, one, people
who are solitary by preference,

365
00:22:01,017 --> 00:22:03,054
and two, people in
a relationship in which

366
00:22:03,088 --> 00:22:05,058
another partner
is not physically present.

367
00:22:05,092 --> 00:22:08,131
Now, the object I'm presenting
today is not only an object

368
00:22:08,164 --> 00:22:10,904
with near‐identical responses
across all sexual and

369
00:22:10,937 --> 00:22:13,943
gender identities, it's also
an object with near‐identical

370
00:22:13,976 --> 00:22:17,016
responses across
all intimacy identities.

371
00:22:17,483 --> 00:22:20,088
That means, in intimate
partnerships as well as

372
00:22:20,122 --> 00:22:21,491
those without partners or

373
00:22:21,524 --> 00:22:23,428
without partners
physically present.

374
00:22:23,461 --> 00:22:26,569
And Troy, you don't need a
Fields Medal to know that when

375
00:22:26,602 --> 00:22:28,706
you overlay two growth curves,
the curves don't double,

376
00:22:28,739 --> 00:22:29,140
they grow‐

377
00:22:29,173 --> 00:22:30,409
Exponentially.

378
00:22:30,442 --> 00:22:33,983
But that's just the dominance of
a $50 billion a year industry.

379
00:22:34,183 --> 00:22:35,653
Why quit there?

380
00:22:35,687 --> 00:22:36,822
Stop.

381
00:22:38,058 --> 00:22:38,859
Stop.

382
00:22:40,195 --> 00:22:41,599
I need a break.

383
00:23:04,176 --> 00:23:05,078
This is him?

384
00:23:05,112 --> 00:23:06,080
He is a madman.

385
00:23:06,114 --> 00:23:08,451
‐ Oh, adorable.
‐ Yeah.

386
00:23:10,990 --> 00:23:13,528
So, we've established the
potential of this object

387
00:23:13,562 --> 00:23:16,034
to ride this cultural wave,

388
00:23:16,067 --> 00:23:17,002
Right? But‐‐

389
00:23:17,937 --> 00:23:20,075
How could it do
something more important?

390
00:23:20,810 --> 00:23:24,016
How could it expand
the wave all together?

391
00:23:24,517 --> 00:23:26,922
Let me start with an example
you might find amusing.

392
00:23:26,956 --> 00:23:29,861
Vibrators are a
$3 billion a year business.

393
00:23:30,997 --> 00:23:32,634
Not bad. Not bad.

394
00:23:32,867 --> 00:23:35,205
You know what's a $7 billion
dollar a year business?

395
00:23:36,107 --> 00:23:38,044
Hand‐held personal massagers.

396
00:23:49,233 --> 00:23:50,168
I'll wait.

397
00:23:54,578 --> 00:23:58,485
The point being, many
consumers need a cover story

398
00:23:58,886 --> 00:24:01,959
to purchase an object
designed for sexual pleasure

399
00:24:01,992 --> 00:24:05,566
which alone accounts for
enormous hidden numbers.

400
00:24:05,867 --> 00:24:10,108
But, what if their cover story
wasn't just a cover story?

401
00:24:11,745 --> 00:24:13,549
What if this were
an object that‐‐

402
00:24:14,250 --> 00:24:16,220
provided relief
to nearly 40 million

403
00:24:16,254 --> 00:24:18,592
people a year who suffer
from constipation?

404
00:24:19,126 --> 00:24:21,832
What if it had a built‐in
Wi‐Fi‐enabled camera

405
00:24:21,865 --> 00:24:23,903
that could automatically
operate a colonoscopy

406
00:24:23,936 --> 00:24:26,809
saving as many as
10,000 lives a year?

407
00:24:28,144 --> 00:24:30,583
Do you think $599
is too much to charge

408
00:24:30,616 --> 00:24:32,252
for a previously
marginalized object?

409
00:24:32,787 --> 00:24:33,889
I did.

410
00:24:33,923 --> 00:24:36,862
So, I took it upon myself to
lead a dozen focus groups

411
00:24:37,062 --> 00:24:39,835
all of which came to
the same conclusion.

412
00:24:39,868 --> 00:24:43,541
Even though $411 is the
break‐even point,

413
00:24:43,743 --> 00:24:48,251
the price point the consumer
preferred wasn't $499, $599,

414
00:24:48,284 --> 00:24:49,855
or even $799.

415
00:24:49,888 --> 00:24:57,002
Customers want to pay
$999 for this object.

416
00:24:57,771 --> 00:25:00,308
Because the extra cost
was what helped

417
00:25:00,342 --> 00:25:04,083
counteract the stigma
of a butt plug

418
00:25:05,085 --> 00:25:08,626
and turn it into a genuine
"Veblen good."

419
00:25:09,828 --> 00:25:12,299
Like a Lamborghini or
a bottle of fine cognac,

420
00:25:12,332 --> 00:25:14,638
this is the type of good
where the customer

421
00:25:14,671 --> 00:25:17,610
actually wants to overpay.

422
00:25:18,779 --> 00:25:22,119
$1,000 bucks is a lot,
but it's my health, you know.

423
00:25:23,388 --> 00:25:24,423
It's important.

424
00:25:24,457 --> 00:25:28,666
Accounting for this
astronomical profit margin.

425
00:25:28,699 --> 00:25:29,868
incredible‐‐

426
00:25:31,070 --> 00:25:33,341
But what really makes something
worth it to a consumer?

427
00:25:35,011 --> 00:25:36,715
If it's a great investment.

428
00:25:37,650 --> 00:25:38,719
I know what you're thinking.

429
00:25:38,753 --> 00:25:41,324
How could something like
this be a great investment?

430
00:25:41,357 --> 00:25:42,994
Well, it would be if, say‐‐

431
00:25:44,798 --> 00:25:46,300
it were made with zinc.

432
00:25:47,971 --> 00:25:51,043
And if I had pre‐negotiated zinc
futures with the government

433
00:25:51,077 --> 00:25:54,049
of Bolivia to ensure that even a
moderate order hits a threshold

434
00:25:54,083 --> 00:25:56,053
that will drive up
the price of the metal

435
00:25:56,087 --> 00:25:57,924
so high that anyone
who owns the object

436
00:25:57,957 --> 00:25:59,995
can rest assured it
will appreciate in value

437
00:26:00,028 --> 00:26:02,667
whether or not they ever
take it out of the box...

438
00:26:03,869 --> 00:26:04,771
which I didn't.

439
00:26:05,907 --> 00:26:08,646
Put another way, anyone
who owns this butt plug can

440
00:26:08,679 --> 00:26:11,083
at any point in times of
financial emergency,

441
00:26:11,417 --> 00:26:14,023
melt it down for parts
in case times get tight,

442
00:26:14,356 --> 00:26:17,797
and make a substantial
profit on their purchase.

443
00:26:20,168 --> 00:26:21,972
But I don't think
they'll want to.

444
00:26:25,847 --> 00:26:27,984
How do you find
the most value?

445
00:26:30,455 --> 00:26:34,998
You search for that which
is the most undervalued.

446
00:26:36,334 --> 00:26:38,706
We all know what it's like
to be undervalued,

447
00:26:39,440 --> 00:26:41,110
but I know both sides of it.

448
00:26:41,912 --> 00:26:43,782
I undervalued someone.

449
00:26:44,885 --> 00:26:47,690
I know I undervalued him
not because he went on

450
00:26:47,724 --> 00:26:50,061
to become one of the
richest men in the world,

451
00:26:50,796 --> 00:26:53,669
but because when
he had no reason to‐‐

452
00:26:56,274 --> 00:26:57,810
he still gave me a project

453
00:26:59,280 --> 00:27:01,350
to change the last plank

454
00:27:02,152 --> 00:27:03,254
on a ship.

455
00:27:05,158 --> 00:27:07,830
Some say a man's
character is his fate.

456
00:27:08,498 --> 00:27:11,003
Others say fate is
the joke a man's life

457
00:27:11,037 --> 00:27:12,372
plays on his character.

458
00:27:12,907 --> 00:27:14,143
Where are you getting this?

459
00:27:14,176 --> 00:27:18,117
Revenge is the expression
of our yearning to bend

460
00:27:18,151 --> 00:27:22,025
the chaotic world towards
balance, justice, logic,

461
00:27:23,896 --> 00:27:25,131
but mercy‐‐

462
00:27:26,835 --> 00:27:28,371
mercy has no logic.

463
00:27:30,108 --> 00:27:31,712
It's the divine.

464
00:27:32,179 --> 00:27:35,151
It's the expression of
a universe that makes no sense.

465
00:27:35,185 --> 00:27:38,291
A universe that has something
when it should have nothing.

466
00:27:39,961 --> 00:27:41,932
It's the spark of the divine,

467
00:27:43,802 --> 00:27:46,440
of a new beginning
out of nothing

468
00:27:48,411 --> 00:27:52,720
with the potential
of the infinite.

469
00:28:02,539 --> 00:28:03,408
Anyway...

470
00:28:05,546 --> 00:28:07,884
that's what this
butt plug means to me.

471
00:28:09,520 --> 00:28:12,025
I'm curious to hear
what it means to you.

472
00:28:14,163 --> 00:28:15,465
You spent a year on this?

473
00:28:15,498 --> 00:28:16,367
Yes.

474
00:28:17,837 --> 00:28:18,973
It shows.

475
00:28:19,006 --> 00:28:19,908
Thank you.

476
00:28:21,010 --> 00:28:24,149
Look, Daniel, brought us
in from all over the world.

477
00:28:24,483 --> 00:28:27,155
He clearly wanted
us to be here for this,

478
00:28:28,157 --> 00:28:29,426
and I can see why.

479
00:28:30,262 --> 00:28:33,201
We're more of a financial
services company,

480
00:28:33,501 --> 00:28:36,942
but, the principles
that you applied to this

481
00:28:37,844 --> 00:28:40,916
couldn't be more in line with
what we've been searching for.

482
00:28:41,852 --> 00:28:43,454
We haven't done products here.

483
00:28:43,922 --> 00:28:46,060
We've always had
a family‐friendly brand.

484
00:28:47,162 --> 00:28:48,832
But you have made a great case

485
00:28:48,866 --> 00:28:50,803
as to why that might
not rule this out.

486
00:28:51,872 --> 00:28:53,474
I'm curious as to
what Daniel thinks.

487
00:29:01,057 --> 00:29:03,261
You can look me in the
eyes and tell me you put

488
00:29:03,294 --> 00:29:04,330
your entire heart

489
00:29:05,065 --> 00:29:05,967
and soul

490
00:29:07,135 --> 00:29:09,306
and vulnerability into
this presentation?

491
00:29:09,340 --> 00:29:10,408
Answer carefully‐‐

492
00:29:12,412 --> 00:29:13,816
Answer honestly.

493
00:29:14,183 --> 00:29:15,085
Yes.

494
00:29:17,422 --> 00:29:19,126
The answer is yes.

495
00:29:46,313 --> 00:29:49,153
I'll tell you exactly what you
can do with your butt plug.

496
00:29:53,261 --> 00:29:54,564
You can shove it‐‐

497
00:29:55,198 --> 00:29:56,935
up your ass.

498
00:31:04,470 --> 00:31:06,073
Thank you.

499
00:31:27,349 --> 00:31:28,351
How did it go?

500
00:31:31,157 --> 00:31:33,294
Now I'll be the
greatest regret‐‐

501
00:31:34,296 --> 00:31:35,498
of his life.