1 00:00:58,433 --> 00:00:59,976 Ms. Kaiser, you seem to have traveled a long way 2 00:01:00,060 --> 00:01:02,896 from an idealistic intern in Barack Obama's campaign 3 00:01:02,979 --> 00:01:06,608 to working for an organization that keeps pretty unsavory company. 4 00:01:09,652 --> 00:01:11,321 Didn't that make you uncomfortable at all? 5 00:01:17,911 --> 00:01:20,497 You referred to having two sets of business cards. 6 00:01:21,915 --> 00:01:23,291 Who did you work for? 7 00:01:40,225 --> 00:01:41,643 Don't take this the wrong way. 8 00:01:42,936 --> 00:01:44,646 In your life, have you ever worked for 9 00:01:45,980 --> 00:01:49,651 or provided information to any country's intelligence agency? 10 00:09:42,248 --> 00:09:45,334 I've been looking at Cambridge Analytica for over a year 11 00:09:45,793 --> 00:09:48,087 and I think there's more to be found. 12 00:10:54,528 --> 00:10:57,657 I think the beauty of David's case is that it encapsulates 13 00:10:58,532 --> 00:11:02,912 why data rights should be considered just fundamental rights, simple rights. 14 00:11:02,995 --> 00:11:04,705 Because all he wants to know 15 00:11:05,289 --> 00:11:06,540 is what did you do? 16 00:11:08,167 --> 00:11:12,213 And if David finds out the data beneath his profile, 17 00:11:13,130 --> 00:11:15,883 you'll start to be able to connect the dots in various ways 18 00:11:16,717 --> 00:11:20,054 with Facebook and Cambridge Analytica and Trump and Brexit 19 00:11:20,137 --> 00:11:23,891 and all these loosely connected entities. 20 00:11:24,517 --> 00:11:26,519 Because you get to see inside the beast, 21 00:11:26,936 --> 00:11:28,604 you get to see inside the system. 22 00:26:49,357 --> 00:26:51,443 Have you or anybody else made any assessment 23 00:26:51,526 --> 00:26:53,236 of actually whether any of this made much difference 24 00:26:53,320 --> 00:26:56,364 to the final outcome of the EU Referendum? 25 00:34:21,768 --> 00:34:24,520 Tell us about the first meeting you had in Trump Tower. 26 00:34:25,313 --> 00:34:27,065 In November 2015, 27 00:34:27,148 --> 00:34:32,278 I went with Alexander Nix to go see Corey Lewandowski, 28 00:34:32,361 --> 00:34:34,238 who was the campaign manager at the time. 29 00:34:34,697 --> 00:34:38,951 And I asked Corey, why could this place possibly look so familiar? 30 00:34:39,285 --> 00:34:42,413 And he said, "This is the set of The Apprentice. 31 00:34:42,955 --> 00:34:45,208 That's probably why you recognize it." And... 32 00:34:45,666 --> 00:34:47,543 I was kind of shocked, you know? 33 00:34:48,294 --> 00:34:52,173 The Trump campaign HQ is a reality TV set. 34 00:34:52,256 --> 00:34:54,383 Yes. It is. 35 00:36:18,134 --> 00:36:19,010 No. 36 00:44:19,615 --> 00:44:21,075 You didn't? Or you did? 37 00:48:00,168 --> 00:48:02,379 Well, I just want you to mentally be okay with this, 38 00:48:02,462 --> 00:48:06,258 'cause what you're doing is a monumental undertaking. 39 00:48:07,009 --> 00:48:08,635 And I still fear for your life. 40 00:48:09,386 --> 00:48:11,597 With the powerful people that are involved too. 41 00:48:13,891 --> 00:48:15,976 You just have to be careful all the time. 42 00:48:20,147 --> 00:48:22,691 I know, I know. 43 00:48:23,901 --> 00:48:26,111 I totally get that, you know. 44 00:48:26,987 --> 00:48:31,074 Somebody's always got to bring down these jerks. 45 00:48:32,451 --> 00:48:34,953 So, you know, anyway. 46 00:48:35,329 --> 00:48:37,080 When I have time off next month, 47 00:48:37,164 --> 00:48:40,667 I've gotta go and put deposits down on electric and gas. 48 00:48:41,293 --> 00:48:44,463 I don't have $1,000 right now, so I'll have to wait. 49 00:48:47,466 --> 00:48:49,885 Oh, don't worry, I don't need it right now. 50 00:48:51,887 --> 00:48:53,972 All right, honey, you stay healthy. 51 00:48:54,139 --> 00:48:55,682 Be safe, honey. I love you. 52 00:48:56,183 --> 00:48:57,643 Bye bye, baby. 53 00:57:40,123 --> 00:57:41,458 And what about Brittany? 54 01:01:04,327 --> 01:01:06,788 We are a behavior change agency. 55 01:01:08,039 --> 01:01:10,958 The holy grail of communications is 56 01:01:11,042 --> 01:01:13,211 when you can start to change behavior. 57 01:01:15,755 --> 01:01:18,591 Trinidad. This is a great, interesting case history 58 01:01:18,675 --> 01:01:20,385 of how we look at problems. 59 01:01:23,846 --> 01:01:25,682 There are two main political parties, 60 01:01:25,765 --> 01:01:27,642 one for the blacks and one for the Indians. 61 01:01:28,309 --> 01:01:30,353 And you know, they screw each other. 62 01:01:30,436 --> 01:01:33,189 So, we were working for the Indians. 63 01:01:34,399 --> 01:01:37,985 We went to the client and we said, "We want to target the youth." 64 01:01:38,319 --> 01:01:42,365 And we try and increase apathy. 65 01:01:44,325 --> 01:01:45,993 The campaign had to be non-political, 66 01:01:46,077 --> 01:01:47,704 because the kids don't care about politics. 67 01:01:47,787 --> 01:01:50,748 It had to be reactive, because they're lazy. 68 01:01:51,708 --> 01:01:54,961 So we came up with this campaign, which was all about: 69 01:01:55,044 --> 01:01:57,171 Be part of the gang. Do something cool. 70 01:01:57,255 --> 01:01:58,423 Be part of a movement. 71 01:01:58,923 --> 01:02:00,967 And it was called the "Do So!" campaign. 72 01:02:01,676 --> 01:02:02,969 It means "I'm not going to vote." 73 01:02:03,052 --> 01:02:04,887 "Do so! Don't vote." 74 01:02:18,818 --> 01:02:21,904 It's a sign of resistance against, not the government, 75 01:02:21,988 --> 01:02:24,490 against politics and voting. 76 01:02:28,786 --> 01:02:31,164 They're making their own YouTube videos. 77 01:02:31,247 --> 01:02:34,667 This is the Prime Minister's house that's being graffiti'd. 78 01:02:34,751 --> 01:02:36,502 It was carnage. 79 01:02:38,296 --> 01:02:41,048 We knew that when it came to voting, 80 01:02:41,132 --> 01:02:44,093 all the Afro-Caribbean kids wouldn't vote, 81 01:02:44,177 --> 01:02:45,261 because they Do So! 82 01:02:45,344 --> 01:02:48,973 But all the Indian kids would do what their parents told them to do, 83 01:02:49,432 --> 01:02:50,808 which is go out and vote. 84 01:02:51,434 --> 01:02:53,478 They had a lot of fun doing this, 85 01:02:53,561 --> 01:02:56,397 but they're not gonna go against their parents' will. 86 01:03:00,610 --> 01:03:05,072 Thank God for the guidance that has brought us here to this victory. 87 01:03:05,156 --> 01:03:07,492 Thank you. Thank you, God. 88 01:03:07,575 --> 01:03:12,663 And the difference in 18 to 35 year old turnout was like 40%. 89 01:03:13,623 --> 01:03:16,209 And that swung the election about 6%, 90 01:03:16,292 --> 01:03:19,253 which was all we needed in an election that's very close. 91 01:03:22,507 --> 01:03:28,179 We now undertake ten national campaigns for prime minister or president each year. 92 01:03:28,971 --> 01:03:30,389 Malaysia we're working in. 93 01:03:31,057 --> 01:03:34,602 We did Lithuania, Romania, Kenya, Ghana. 94 01:03:35,353 --> 01:03:37,104 -So quite a few this year. -Nigeria. 95 01:03:37,730 --> 01:03:40,650 -The Brexit campaign? -Oh, and the Brexit campaign, yeah. 96 01:03:41,442 --> 01:03:42,902 But we don't talk about that. 97 01:03:42,985 --> 01:03:44,278 Oops, we won! 98 01:08:31,065 --> 01:08:34,151 He's now not able to give evidence to the Committee tomorrow 99 01:08:34,235 --> 01:08:37,238 as a consequence of him having been served with an information notice 100 01:08:37,321 --> 01:08:39,073 and being subject to the criminal investigation 101 01:08:39,156 --> 01:08:41,367 by the Information Commissioner's Office. 102 01:08:41,450 --> 01:08:44,036 And I hope we'll be able to update people 103 01:08:44,120 --> 01:08:46,413 about that early next week. Thank you very much. 104 01:09:20,447 --> 01:09:21,615 What did he say? 105 01:09:38,340 --> 01:09:40,426 He spent three and a half years being nice to you 106 01:09:40,509 --> 01:09:42,261 to get you to do what he wanted you to do. 107 01:09:49,935 --> 01:09:52,354 Hey, what's up? What did you think? 108 01:10:07,995 --> 01:10:09,038 That's right. 109 01:12:57,498 --> 01:13:00,417 We have a fairly substantial defense business. 110 01:13:01,835 --> 01:13:03,837 We actually train the British Army, the British Navy, 111 01:13:03,921 --> 01:13:05,464 the U.S. Army, U.S. Special Forces. 112 01:13:05,547 --> 01:13:09,009 We train NATO, the CIA, State Department, Pentagon. 113 01:13:09,676 --> 01:13:15,057 It's using research to influence behavior of hostile audiences. 114 01:13:15,849 --> 01:13:20,646 You know, how do you persuade 14 to 30 year old Muslim boys 115 01:13:20,729 --> 01:13:22,356 not to join Al-Qaeda? 116 01:13:23,440 --> 01:13:25,484 Essentially communication warfare. 117 01:13:44,211 --> 01:13:47,714 There's a lot of overlap, because it's all the same methodology. 118 01:25:09,437 --> 01:25:12,107 One of the things that I was really struck by was... 119 01:25:13,191 --> 01:25:15,318 what happened with you 120 01:25:15,401 --> 01:25:17,529 and the Obama people and the Hillary people. 121 01:25:19,864 --> 01:25:22,325 None of them ever wanted to offer to pay me. 122 01:28:02,527 --> 01:28:05,405 You did pitch to work on the Referendum, 123 01:28:05,488 --> 01:28:09,450 and I don't want to dwell on Leave.EU because you've made your position clear. 124 01:30:35,096 --> 01:30:37,974 From where I'm sitting, since you've come here today, 125 01:30:38,057 --> 01:30:41,853 you have attempted to paint yourself as the victim here, 126 01:30:41,936 --> 01:30:46,566 though, by no stretch of the imagination can you be seen as a victim. 127 01:30:46,649 --> 01:30:49,986 Surely you can see that, you are not the victim here. 128 01:31:47,585 --> 01:31:49,504 So you are the victim in all of this. 129 01:41:05,976 --> 01:41:10,105 We did Lithuania, Romania, Kenya, Ghana. 130 01:41:10,689 --> 01:41:12,816 Oh, and the Brexit campaign, yeah. 131 01:41:13,400 --> 01:41:14,735 But we don't talk about that. 132 01:41:14,818 --> 01:41:16,070 Oops, we won!