1 00:00:08,758 --> 00:00:11,720 -[seagulls squawking] -[mellow music playing] 2 00:00:12,929 --> 00:00:15,557 [male announcer] In just under one minute from now, at 11 o'clock, 3 00:00:15,807 --> 00:00:18,435 on the 11th day of the 11th month, 4 00:00:19,644 --> 00:00:21,896 millions of people will stop what they're doing, 5 00:00:23,023 --> 00:00:25,316 observing a silent tribute to commemorate 6 00:00:25,400 --> 00:00:27,861 the fall of World War I, World War II, 7 00:00:28,236 --> 00:00:30,530 and the conflicts which have taken place since. 8 00:00:48,882 --> 00:00:50,050 [man murmurs on TV] 9 00:00:50,133 --> 00:00:52,594 [Andrew] The blue one, the first one I got, that was Kosovo. 10 00:00:54,220 --> 00:00:55,472 Um, next one was Iraq, 11 00:00:56,556 --> 00:00:59,059 followed by, um, Afghanistan. [clears throat] 12 00:00:59,726 --> 00:01:01,436 And then my badge is my Veterans' Badge. 13 00:01:03,605 --> 00:01:05,065 [Kelly] I came back from Iraq 14 00:01:05,565 --> 00:01:08,777 and then obviously we got together and then got married. 15 00:01:09,652 --> 00:01:11,905 [Andrew] We got married in Germany, at a military camp. 16 00:01:12,363 --> 00:01:13,239 And, um... 17 00:01:13,782 --> 00:01:14,949 the morning of our wedding, 18 00:01:15,033 --> 00:01:17,494 they canceled our wedding reception at 10 o'clock in the morning. 19 00:01:17,577 --> 00:01:18,787 We were getting married at 2:00. 20 00:01:18,870 --> 00:01:20,622 They tried sending us to this other place, 21 00:01:20,747 --> 00:01:22,749 and then in the afternoon, when we showed up there, 22 00:01:22,832 --> 00:01:25,710 200 squaddies just made it where it was. 23 00:01:25,794 --> 00:01:28,338 -Yeah, it was-- -That's what being a squaddie's like, 24 00:01:28,421 --> 00:01:30,840 -it's like brothers. -It's like community, isn't it? 25 00:01:30,924 --> 00:01:31,883 It's just unbelievable. 26 00:01:31,966 --> 00:01:33,760 Everybody comes together when there's an issue. 27 00:01:33,843 --> 00:01:34,928 -Yeah. -Definitely does. 28 00:01:35,011 --> 00:01:37,472 I think that's something people miss when they come out as well. 29 00:01:37,555 --> 00:01:40,725 -[murmuring continues on TV] -[inspirational music playing] 30 00:01:48,316 --> 00:01:50,610 [footsteps beat rhythmically] 31 00:01:56,908 --> 00:01:58,701 [Andrew] I miss the... the guys I served with. 32 00:02:00,578 --> 00:02:01,871 I miss the togetherness. 33 00:02:05,875 --> 00:02:08,461 But when I come to Sunderland, I get the same feeling. 34 00:02:15,718 --> 00:02:17,428 [inspirational music swells] 35 00:02:21,266 --> 00:02:23,268 [no audible dialogue, music continues] 36 00:02:34,445 --> 00:02:36,114 [Andrew] I see pride... 37 00:02:38,700 --> 00:02:39,534 passion... 38 00:02:43,913 --> 00:02:44,747 and loyalty. 39 00:02:48,793 --> 00:02:50,211 [inspirational music fading] 40 00:02:50,295 --> 00:02:52,422 -["Shipyards" by The Lake Poets plays] -♪ On the river ♪ 41 00:02:52,505 --> 00:02:55,258 ♪ Where they used to build the boats ♪ 42 00:02:57,218 --> 00:03:02,015 ♪ By the harbor wall The place you loved the most ♪ 43 00:03:04,017 --> 00:03:06,978 ♪ I can see you there alone ♪ 44 00:03:07,061 --> 00:03:08,938 ♪ But, oh, you know ♪ 45 00:03:10,815 --> 00:03:12,025 ♪ I'll be there ♪ 46 00:03:14,527 --> 00:03:15,695 ♪ Soon ♪ 47 00:03:17,989 --> 00:03:22,535 ♪ All your life You worked your fingers to the bone ♪ 48 00:03:24,996 --> 00:03:29,375 ♪ You worked hard For every little thing you owned ♪ 49 00:03:31,544 --> 00:03:34,214 ♪ That you gave away for years ♪ 50 00:03:34,297 --> 00:03:36,507 ♪ As if you'd known ♪ 51 00:03:36,591 --> 00:03:38,134 [trains rumbling] 52 00:03:38,426 --> 00:03:43,223 ♪ They were calling out ♪ 53 00:03:44,849 --> 00:03:47,393 ♪ But if you could see me now ♪ 54 00:03:51,940 --> 00:03:55,235 ♪ And if you could see me now ♪ 55 00:03:57,528 --> 00:04:00,073 ♪ I hope that I'm making you proud ♪ 56 00:04:02,909 --> 00:04:08,873 ♪ I hope that I'm making you proud ♪ 57 00:04:12,710 --> 00:04:14,379 ♪ Proud ♪ 58 00:04:15,255 --> 00:04:16,965 {\an8}[crowd murmurs] 59 00:04:20,176 --> 00:04:21,010 [kids playing] 60 00:04:21,636 --> 00:04:23,513 [orchestra playing Christmas medley] 61 00:04:28,351 --> 00:04:30,228 [bells jingling] 62 00:04:31,521 --> 00:04:33,064 [crowd chatters indistinctly] 63 00:04:39,821 --> 00:04:41,406 [chattering continues] 64 00:04:41,489 --> 00:04:42,407 [woman] This is Josh. 65 00:04:42,490 --> 00:04:43,700 -Hi, Josh. -How are you, okay? 66 00:04:43,783 --> 00:04:45,660 -[woman] Josh scores most of the goals. -Good. 67 00:04:45,743 --> 00:04:46,577 Of course. [chuckles] 68 00:04:46,661 --> 00:04:49,497 -[woman] You'll come back next year? -Yeah, I'll be here next year. 69 00:04:49,580 --> 00:04:50,623 -[woman] Yes. -Yeah. 70 00:04:51,040 --> 00:04:53,001 [crowd] Ten, nine, 71 00:04:53,084 --> 00:04:54,961 eight, seven, 72 00:04:55,378 --> 00:04:57,171 six, five, 73 00:04:57,255 --> 00:04:58,172 four, 74 00:04:58,256 --> 00:04:59,632 three, two, 75 00:05:00,133 --> 00:05:03,386 one, hooray! 76 00:05:03,469 --> 00:05:05,179 [crowd applauds and laughs] 77 00:05:07,307 --> 00:05:09,309 -I don't need to say anything, do I? -[man 1 laughs] 78 00:05:09,642 --> 00:05:11,394 -[man 2] Yes. Yes. -No, no, no! 79 00:05:12,186 --> 00:05:13,479 Please, no. [chuckles] 80 00:05:13,896 --> 00:05:15,523 -[child] Are you Josh Maja? -Yeah. 81 00:05:15,606 --> 00:05:17,775 -[man 2 laughs] -[Josh laughs] 82 00:05:17,859 --> 00:05:20,737 [man 2] All you've got to do, Josh, is sign a new contract here. 83 00:05:21,154 --> 00:05:23,281 It's on the way. It's on the way. 84 00:05:23,364 --> 00:05:24,198 [man 2] Yeah. 85 00:05:24,282 --> 00:05:26,326 -[mellow music playing] -[fans chatter indistinctly] 86 00:05:26,534 --> 00:05:29,662 [man 4] It's still, you know, the very visible elephant 87 00:05:29,746 --> 00:05:30,747 in the corner of the room, 88 00:05:30,830 --> 00:05:33,541 is still Josh Maja and the contract, and that sort of thing, 89 00:05:33,624 --> 00:05:36,919 because the whole thing changes if Josh-- if Josh Maja leaves the club 90 00:05:37,003 --> 00:05:37,837 in January. 91 00:05:38,338 --> 00:05:41,924 Which, as we sit here today, is still a possibility. 92 00:05:42,050 --> 00:05:43,051 [chatter continues] 93 00:05:48,931 --> 00:05:51,768 [Josh] My head's been in a lot of different places, and... 94 00:05:52,477 --> 00:05:55,772 obviously, there's been a lot of noise and attention around me, 95 00:05:55,855 --> 00:05:58,232 so I've just been trying to get on with my football 96 00:05:58,316 --> 00:06:00,068 and focus on my football and let... 97 00:06:00,777 --> 00:06:03,738 the people who need to... to sort that out, sort it out, and... 98 00:06:04,280 --> 00:06:07,742 I've just kind of tried to stay away from it and focus on my football. 99 00:06:12,622 --> 00:06:15,083 It's weird to deal with in front of everyone. 100 00:06:16,042 --> 00:06:19,921 I just try to just... stay in my... stay in my lane. 101 00:06:20,004 --> 00:06:21,714 Obviously, people are going to ask questions. 102 00:06:24,050 --> 00:06:25,927 That's what comes when... when... 103 00:06:26,844 --> 00:06:28,888 big things are starting to happen, so... 104 00:06:30,973 --> 00:06:33,601 -[mellow music fades] -[players chatter indistinctly] 105 00:06:37,313 --> 00:06:38,356 [players yelling] 106 00:06:40,108 --> 00:06:41,901 [players shout and laugh] 107 00:06:44,153 --> 00:06:45,279 [mellow music resumes] 108 00:06:45,363 --> 00:06:48,574 [Jack] I think, for any manager, through any period of relative success 109 00:06:48,699 --> 00:06:52,370 or individual players doing well, will run the risk of losing that player. 110 00:06:55,706 --> 00:06:57,792 Of course, I don't want to lose him from my squad 111 00:06:57,875 --> 00:07:00,586 um, because he's already contributed so much and I believe 112 00:07:00,670 --> 00:07:03,297 he'd do the same again over the second half of the season. 113 00:07:03,965 --> 00:07:06,968 However, if I was told tomorrow, in the early part of January 114 00:07:07,051 --> 00:07:09,429 that he's been sold or he's leaving the club, 115 00:07:09,512 --> 00:07:13,057 then the reality is, my job is to find a solution to that problem. 116 00:07:15,435 --> 00:07:18,813 Ultimately, it won't help you survive in your job if you're not successful. 117 00:07:20,481 --> 00:07:22,024 [indistinct yelling continues] 118 00:07:22,608 --> 00:07:24,110 [mellow music fades] 119 00:07:24,652 --> 00:07:26,195 [seagulls squawking] 120 00:07:30,783 --> 00:07:33,828 [Charlie] Christmastime is a time when a lot of exiles 121 00:07:33,911 --> 00:07:36,789 from the North East come back for Christmas to see their families 122 00:07:36,873 --> 00:07:38,082 and to watch football. 123 00:07:38,833 --> 00:07:41,836 So we've got to really take advantage of that, 124 00:07:41,919 --> 00:07:43,963 get as many back in the Stadium of Light as possible. 125 00:07:44,046 --> 00:07:45,506 [fans chatter indistinctly] 126 00:07:45,756 --> 00:07:47,216 Get as many people buying 127 00:07:47,300 --> 00:07:49,177 Sunderland shirts for their kids. 128 00:07:49,927 --> 00:07:52,805 Get as many of them buying a half-season ticket. 129 00:07:53,848 --> 00:07:56,684 -[fans laugh and murmur excitedly] -The team's winning every single week 130 00:07:56,767 --> 00:07:59,061 and the players are so popular right now with the whole city 131 00:07:59,145 --> 00:08:01,063 and whole area, everyone thinks they're wonderful. 132 00:08:04,108 --> 00:08:05,401 [Charlie murmurs in hall] 133 00:08:05,610 --> 00:08:08,529 The problem is that Black Cat House is still the place 134 00:08:08,613 --> 00:08:11,657 where it's all been about failure for so many years. 135 00:08:12,575 --> 00:08:14,660 -[man] How you going? -[woman 1] Good, how are you? 136 00:08:14,744 --> 00:08:16,162 [Charlie] Sorry I'm late, everyone. 137 00:08:18,706 --> 00:08:20,291 Um, can you skip back one, Tone? 138 00:08:20,458 --> 00:08:21,292 Um... 139 00:08:22,084 --> 00:08:23,461 Thanks. So... [voice fades] 140 00:08:23,586 --> 00:08:26,714 [Charlie in interview] Now, the model of this club has been... 141 00:08:28,007 --> 00:08:29,634 send the bill to the owner. 142 00:08:30,635 --> 00:08:35,348 And this has developed an absolutely bizarre business culture, 143 00:08:35,890 --> 00:08:37,975 where there's no point in driving revenue 144 00:08:38,184 --> 00:08:39,143 because in the end, 145 00:08:39,727 --> 00:08:41,395 you just send the bill to the owner. 146 00:08:41,771 --> 00:08:42,605 Um... 147 00:08:43,439 --> 00:08:44,899 And that's a real challenge 148 00:08:44,982 --> 00:08:48,027 because you're inheriting not just a screwed business model, 149 00:08:48,110 --> 00:08:49,403 but you're also inheriting 150 00:08:49,487 --> 00:08:52,365 an in-house culture that says there's no point 151 00:08:52,448 --> 00:08:54,033 in trying to make it any better. 152 00:08:55,117 --> 00:08:57,912 Together, um, not to use that failed phrase 153 00:08:57,995 --> 00:08:59,622 from the referendum, "Together Stronger", 154 00:08:59,872 --> 00:09:02,833 um, we are stronger, uh... if we all work together. 155 00:09:02,917 --> 00:09:05,378 And that stuff is happening on a concrete level 156 00:09:05,461 --> 00:09:07,255 in these areas, so things like... [voice fades] 157 00:09:07,338 --> 00:09:10,675 [woman 2] There have been a number of occasions where, you know, 158 00:09:10,758 --> 00:09:12,260 Charlie has rocked the boat and... 159 00:09:13,052 --> 00:09:15,471 in many ways, that's... that's what he wants to do, 160 00:09:15,555 --> 00:09:17,181 that's why he's... that's why he's here. 161 00:09:17,265 --> 00:09:21,435 He wants to kind of change that culture and... and drive us and challenge us 162 00:09:21,519 --> 00:09:23,980 and I think, sometimes... sometimes you need it, 163 00:09:24,063 --> 00:09:25,106 but sometimes... 164 00:09:26,691 --> 00:09:29,068 you maybe do overstep the mark a little bit. 165 00:09:29,986 --> 00:09:30,820 Yeah. 166 00:09:31,112 --> 00:09:33,823 So any questions, anyone, about anything you've seen? 167 00:09:33,990 --> 00:09:36,450 [stammers] Very important we have an open dialogue. 168 00:09:36,576 --> 00:09:37,410 Um... 169 00:09:37,785 --> 00:09:40,871 That's what Tony and I are here for. Um, we're just your colleagues. 170 00:09:44,542 --> 00:09:47,670 I'm going to need to start setting some very aggressive targets 171 00:09:48,170 --> 00:09:51,382 and making some pretty punchy demands of the staff. 172 00:09:52,174 --> 00:09:55,595 Anyone got any questions for the future? Any, you know, plans? 173 00:09:57,430 --> 00:10:00,474 [Charlie in interview] If we do that, then gradually the club 174 00:10:00,558 --> 00:10:02,977 and the culture of the club will start to turn. 175 00:10:03,269 --> 00:10:06,063 I should've planted some, shouldn't I? [laughs] 176 00:10:07,023 --> 00:10:08,608 [laughs nervously] 177 00:10:09,942 --> 00:10:12,570 [chimes jingling] 178 00:10:13,154 --> 00:10:14,780 [newscaster] Sunderland manager Jack Ross 179 00:10:14,864 --> 00:10:16,282 has reiterated his desire 180 00:10:16,365 --> 00:10:20,036 to keep top scorer Josh Maja at the club amid reported interest from Celtic. 181 00:10:20,411 --> 00:10:23,289 He's obviously been subject to so much attention 182 00:10:23,372 --> 00:10:25,124 over the past, I don't know how long now... 183 00:10:25,207 --> 00:10:26,292 um... [chuckles] But-- 184 00:10:26,375 --> 00:10:28,461 [man] I just think he's a great player. 185 00:10:28,544 --> 00:10:30,379 {\an8}You need a player like that upfront. 186 00:10:31,964 --> 00:10:35,968 {\an8}I wish he'd hurry up, 'cause he's getting on my wick! [laughing] 187 00:10:36,260 --> 00:10:39,347 If he does sign, we'll... [stammers] ...go straight up. 188 00:10:39,430 --> 00:10:42,350 He's just got something about him. The ball could come to his feet, 189 00:10:42,433 --> 00:10:44,477 he can turn, shoot, it's in the net. 190 00:10:44,560 --> 00:10:47,480 Or he's not the be-all and end-all of everything, so don't sit there moping 191 00:10:47,563 --> 00:10:49,065 -when he doesn't. -He is to me. [laughs] 192 00:10:49,148 --> 00:10:51,651 You haven't been a Sunderland supporter long enough, that's your problem. 193 00:10:51,734 --> 00:10:53,194 Yeah, you just lay it on. 194 00:10:53,694 --> 00:10:54,779 You cannot because... 195 00:10:54,862 --> 00:10:56,072 [Jack murmurs on TV] 196 00:10:56,155 --> 00:10:59,575 If he goes, he goes. It's no good crying over spilt milk 197 00:10:59,659 --> 00:11:01,577 'cause it's not going to get you nowhere. 198 00:11:01,661 --> 00:11:03,079 Are you going to be a good boy? 199 00:11:03,579 --> 00:11:05,289 -Are you going to be a good boy? -[dog barks] 200 00:11:05,373 --> 00:11:06,540 Oh, crikey! 201 00:11:07,583 --> 00:11:09,251 [crowd buzzing] 202 00:11:15,633 --> 00:11:17,635 [crowd applauds] 203 00:11:22,973 --> 00:11:25,267 [Barnes] Oviedo's on the left, he's looked for Maja. 204 00:11:25,351 --> 00:11:26,352 Maja in the penalty area. 205 00:11:26,435 --> 00:11:27,645 Maja trying to drill it home... 206 00:11:27,728 --> 00:11:29,605 -[commentator 2] Yeah! -[Barnes] Goal! 207 00:11:29,689 --> 00:11:31,816 -[crowd cheering] -[commentator 2] There we go! 208 00:11:31,899 --> 00:11:34,110 Josh Maja, the bottom left corner 209 00:11:34,193 --> 00:11:36,278 from the corner of the six-yard box. 210 00:11:36,362 --> 00:11:39,448 -[announcer murmurs on intercom] -Sunderland 2, Bristol Rovers 1. 211 00:11:40,241 --> 00:11:41,575 [cheering fades] 212 00:11:41,659 --> 00:11:43,285 [mellow music playing] 213 00:11:52,086 --> 00:11:54,588 [Luke] Maja's probably the person I train with the most. 214 00:11:55,256 --> 00:11:58,926 I still look at Maja with admiration for the way... 215 00:11:59,427 --> 00:12:03,389 he conducts himself, the way he plays, but when you see someone doing well, 216 00:12:04,056 --> 00:12:06,642 for me, there's no more motivation than having that. 217 00:12:07,059 --> 00:12:10,187 [stammers] I say to him every day, "Maj, please stay." 218 00:12:13,607 --> 00:12:18,571 For the start of the season, um, Maj was scoring the goals... 219 00:12:18,779 --> 00:12:20,865 -[players murmur indistinctly] -[ball thudding] 220 00:12:21,407 --> 00:12:24,160 ...and then the people that, you know, got off to a bad start... 221 00:12:24,618 --> 00:12:27,288 [stammers] ...like myself, I'm starting to come through a little bit. 222 00:12:28,122 --> 00:12:30,166 -[players chatter indistinctly] -[mellow music fades] 223 00:12:30,249 --> 00:12:32,418 You know, it wasn't the easiest thing for me. 224 00:12:35,588 --> 00:12:37,590 [dramatic music playing] 225 00:12:38,007 --> 00:12:39,675 [crowd cheers faintly] 226 00:12:50,102 --> 00:12:51,645 Lads, let's do it! 227 00:12:52,354 --> 00:12:53,397 Let's do it! 228 00:12:53,689 --> 00:12:58,569 [Luke] Every decision and step I've made has always been in line with my end goal, 229 00:12:58,652 --> 00:13:01,572 which is to play in the Premier League. You know, it's out there, 230 00:13:01,697 --> 00:13:03,699 but, you know, I'm-- I'm not afraid. 231 00:13:08,621 --> 00:13:10,122 [dramatic music intensifies] 232 00:13:11,332 --> 00:13:12,750 [crowd shouts] 233 00:13:14,460 --> 00:13:16,045 It might be a little bit daunting, 234 00:13:16,128 --> 00:13:17,171 but, I mean, it's exciting. 235 00:13:17,254 --> 00:13:19,757 We get up to the Championship next year, and we're one league away 236 00:13:19,840 --> 00:13:22,218 from... from the greatest league in England. 237 00:13:23,385 --> 00:13:25,930 The gaffer knows what position I'm in, he sees me every day 238 00:13:26,013 --> 00:13:28,057 and he knows when I'll be ready for starting. 239 00:13:28,474 --> 00:13:31,560 If I get five minutes on the weekend, I've got to make sure that I'm ready. 240 00:13:31,644 --> 00:13:32,520 [dramatic music fades] 241 00:13:32,603 --> 00:13:34,146 [crowd buzzes] 242 00:13:37,483 --> 00:13:38,317 Come on. 243 00:13:41,362 --> 00:13:43,113 [crowd shouting] 244 00:13:44,657 --> 00:13:46,492 [audio slows] 245 00:13:48,786 --> 00:13:49,954 [crowd roars] 246 00:13:50,037 --> 00:13:51,247 [commentator 2] Oh! 247 00:13:53,332 --> 00:13:54,500 That is a goal. 248 00:13:59,046 --> 00:14:01,090 -[Andrew yelling] -[cheering continues] 249 00:14:02,633 --> 00:14:03,926 What a finish. 250 00:14:04,468 --> 00:14:06,971 Fantastic finish. And that's what he can do, innit? 251 00:14:07,054 --> 00:14:10,307 Give him the ball in that... I tell you, he can produce the goods. 252 00:14:10,391 --> 00:14:12,393 [dramatic music resumes] 253 00:14:17,231 --> 00:14:19,525 [crowd chanting] 254 00:14:26,115 --> 00:14:28,117 [announcer murmurs on intercom] 255 00:14:30,786 --> 00:14:32,580 [crowd cheers and applauds] 256 00:14:37,960 --> 00:14:39,211 [dramatic music fades] 257 00:14:44,758 --> 00:14:46,135 [fans yelling indistinctly] 258 00:14:47,761 --> 00:14:49,221 [crowd shouting] 259 00:14:52,141 --> 00:14:53,559 [shouting intensifies] 260 00:14:53,642 --> 00:14:54,894 [Barnes] Ooh... 261 00:14:54,977 --> 00:14:58,939 Pinnock, a strong challenge on the back of O'Nien's head. 262 00:14:59,690 --> 00:15:01,525 It's going to be a yellow card for Pinnock. 263 00:15:02,651 --> 00:15:05,279 What a ball in, though. O'Nien flung himself at it. 264 00:15:07,448 --> 00:15:08,991 [players yelling indistinctly] 265 00:15:13,078 --> 00:15:14,830 [coaches chatter indistinctly] 266 00:15:22,630 --> 00:15:24,089 [crowd shouting] 267 00:15:25,883 --> 00:15:28,135 -[crowd roars] -[Barnes] There's O'Nien! 268 00:15:28,594 --> 00:15:31,972 -It's 4-2, and surely that wraps it up. -[commentator 2] I'll tell you what... 269 00:15:32,056 --> 00:15:34,850 [Barnes] Sunderland 4, Barnsley 2 270 00:15:35,100 --> 00:15:38,896 and Luke O'Nien with a nicely worked move by Sunderland, 271 00:15:38,979 --> 00:15:40,981 probably their best of the second half. 272 00:15:41,065 --> 00:15:41,899 {\an8}[mellow music plays] 273 00:15:41,982 --> 00:15:43,442 {\an8}-[whistle blows] -And that will be it. 274 00:15:43,525 --> 00:15:45,402 {\an8}Sunderland win by four goals to two. 275 00:15:49,406 --> 00:15:50,908 [fans applaud and whistle] 276 00:15:51,909 --> 00:15:54,912 O'Nien calmed the nerves with six minutes to go. 277 00:15:55,454 --> 00:15:58,123 And Sunderland record an emphatic win in the end. 278 00:16:05,339 --> 00:16:08,342 [fans chatter excitedly] 279 00:16:11,345 --> 00:16:13,931 -[hands slap] -[Luke murmurs] 280 00:16:18,268 --> 00:16:21,021 [Luke] I have to admit, sometimes I have gone home to my family 281 00:16:21,105 --> 00:16:22,856 and my dad used to go, "How's your day been?" 282 00:16:22,940 --> 00:16:24,358 I'd be like, "Yeah, really good." 283 00:16:24,733 --> 00:16:27,236 In reality, I gave the ball away every time in training, 284 00:16:27,319 --> 00:16:29,029 I was slow to everything. I was-- But... 285 00:16:29,989 --> 00:16:31,448 I don't know why I did it. 286 00:16:32,825 --> 00:16:35,869 I think it's quite easy to create a hard exterior shell, where you... 287 00:16:36,120 --> 00:16:40,582 where you try to not let any negative things like, penetrate that. 288 00:16:41,917 --> 00:16:44,211 It's tough because football's an emotional game, 289 00:16:44,294 --> 00:16:45,295 you gotta control them, 290 00:16:45,379 --> 00:16:47,214 but there's a fine line between controlling them 291 00:16:47,297 --> 00:16:48,173 and blocking 'em out. 292 00:16:49,675 --> 00:16:53,679 I think I've recognized it's important to, you know, 293 00:16:53,762 --> 00:16:55,180 talk to the people around you. 294 00:16:56,890 --> 00:16:58,892 When I look back on it now, and I talk to my family 295 00:16:58,976 --> 00:16:59,935 about the tough times, 296 00:17:00,894 --> 00:17:03,105 it just makes where I am now a little bit more special. 297 00:17:03,188 --> 00:17:05,691 -Can I have a high-five? Course you can. -[fans murmur] 298 00:17:10,738 --> 00:17:11,739 [mellow music fades] 299 00:17:14,825 --> 00:17:16,493 [man] I've got the buy-- That's interesting. 300 00:17:16,577 --> 00:17:19,455 That is the buying patterns for last time we had a... 301 00:17:19,538 --> 00:17:21,373 -[Charlie] Boxing Day game. -...Boxing Day game. 302 00:17:21,457 --> 00:17:26,670 {\an8}That was 44,000, that gate, against Hull, on Boxing Day 2014. 303 00:17:26,754 --> 00:17:28,130 [Charlie] This was Premier League? 304 00:17:28,213 --> 00:17:29,173 -[Tony] Premier League. -Yeah. 305 00:17:29,256 --> 00:17:30,924 Two hundred on Christmas Day online. 306 00:17:31,341 --> 00:17:33,677 That is interesting. I wonder if it'll repeat itself. 307 00:17:33,761 --> 00:17:36,472 [Tony] We're on 27, I want to say... What was the number this morning? 308 00:17:36,555 --> 00:17:39,641 -27,225, we were on, as of last night... -Yeah. 309 00:17:39,725 --> 00:17:41,477 ...and that's a month out from the game. 310 00:17:41,560 --> 00:17:44,563 I've said to Chris Waters that we need to get in touch with their SLO. 311 00:17:44,646 --> 00:17:46,774 -Yeah. -[Charlie] We need to do some marketing 312 00:17:46,857 --> 00:17:50,569 with him around, you know, "Be part of League One's biggest-ever crowd." 313 00:17:51,612 --> 00:17:52,446 Um... 314 00:17:52,613 --> 00:17:54,114 -[Tony] Bigger than Leeds. -Yeah. 315 00:17:54,281 --> 00:17:56,492 -[Tony] 'Cause of Leeds-Bradford. -[man] That's what we want. 316 00:17:56,617 --> 00:17:57,451 Good point, Tone. 317 00:17:57,534 --> 00:17:59,411 -Bigger than Leeds. -[Charlie] Yeah, yeah, yeah. 318 00:17:59,495 --> 00:18:04,041 [Tony] Leeds currently have the record for the biggest attendance since the '70s. 319 00:18:04,249 --> 00:18:06,168 -38,200. -[Tony] "You can be part of beating it." 320 00:18:07,002 --> 00:18:09,004 -[Charlie] So-- -That's the message, isn't it? 321 00:18:09,963 --> 00:18:10,798 Yeah. 322 00:18:12,382 --> 00:18:14,051 [Charlie in interview] The record modern-day 323 00:18:14,134 --> 00:18:19,598 third division attendance was Leeds United, in their promotion game... 324 00:18:19,681 --> 00:18:21,183 -[mellow music playing] -...ten years ago. 325 00:18:21,266 --> 00:18:24,019 38,250. 326 00:18:26,146 --> 00:18:28,649 So broadly speaking, 38,500, 327 00:18:29,817 --> 00:18:33,237 and we're-- we're the new record, modern-day third-tier attendance. 328 00:18:33,821 --> 00:18:35,864 But I'd like to put a marker down at 40. 329 00:18:38,242 --> 00:18:41,620 No team has ever got 40,000 in the third division. 330 00:18:43,956 --> 00:18:46,166 That will show them that we've finally 331 00:18:46,250 --> 00:18:49,670 started to get that oil tanker headed in the right direction 332 00:18:49,753 --> 00:18:51,004 and that people believe in it. 333 00:18:56,260 --> 00:18:57,636 [mellow music fades] 334 00:19:00,556 --> 00:19:02,182 {\an8}[birds squawking] 335 00:19:04,476 --> 00:19:05,352 [Sophie] Wow! 336 00:19:05,727 --> 00:19:07,146 -Love it. -There's a lot of space. 337 00:19:07,229 --> 00:19:09,439 Where would we go? Put the stage there? 338 00:19:09,523 --> 00:19:12,734 Yes, so we'd lift that curtain. Probably put the stage at the back... 339 00:19:12,818 --> 00:19:16,155 [Sophie] When Charlie came in and said that he wanted 340 00:19:16,238 --> 00:19:19,074 40,000 people in the stadium on Boxing Day, 341 00:19:19,158 --> 00:19:21,827 I think we all went, "Oh, fuck!" [laughs] 342 00:19:22,703 --> 00:19:24,246 That's a big ask. 343 00:19:25,289 --> 00:19:26,540 But, you know, when Charlie says 344 00:19:26,623 --> 00:19:28,500 he wants something and he wants it now, 345 00:19:28,584 --> 00:19:30,878 I don't think he understands the word "no". 346 00:19:31,128 --> 00:19:34,798 In fact, I'm pretty confident he doesn't understand the word "no"! 347 00:19:36,550 --> 00:19:39,553 We might get 38, 39, maybe. 348 00:19:39,636 --> 00:19:41,430 40,000? Nah, 349 00:19:41,513 --> 00:19:43,640 not a cat in hell's chance. No way. 350 00:19:45,684 --> 00:19:46,810 [phone ringing] 351 00:19:46,894 --> 00:19:47,853 Two seconds. 352 00:19:48,562 --> 00:19:49,563 Hello. 353 00:19:49,855 --> 00:19:51,356 -Louise, hi, it's Charlie. -Hi. 354 00:19:51,440 --> 00:19:52,941 Um, hi, there... Um... [fades] 355 00:19:53,525 --> 00:19:56,236 We need to get 35,000 of our own fans 356 00:19:56,320 --> 00:19:58,071 through the gate on Boxing Day. 357 00:19:59,072 --> 00:20:00,449 That's a marketing challenge, 358 00:20:00,532 --> 00:20:02,868 -that is a pure marketing challenge. -[Louise, faintly] Okay. 359 00:20:03,285 --> 00:20:05,412 And when you put pressure on people in marcomms, 360 00:20:06,246 --> 00:20:10,500 you start to see those who've got it and those who don't. 361 00:20:10,584 --> 00:20:11,543 So 2:30? 362 00:20:12,628 --> 00:20:14,630 -Yeah. -2:30 will be absolutely fine, Charlie, 363 00:20:14,713 --> 00:20:16,548 -no problem. -Yeah, so I... [stammers] 364 00:20:17,216 --> 00:20:20,177 [Charlie in interview] And even if there are, as there have been, 365 00:20:20,427 --> 00:20:21,887 a few tears along the way, 366 00:20:23,055 --> 00:20:26,058 people are going to have to keep on getting used to moving at this pace 367 00:20:26,934 --> 00:20:29,228 because, ultimately, if we're gonna get this club turned around, 368 00:20:29,311 --> 00:20:32,064 we're not going to do it in two years' time, it has to be done now. 369 00:20:35,859 --> 00:20:37,861 -[Charlie] Hello, everyone. -[Luke] How are we all? 370 00:20:37,945 --> 00:20:39,404 [Charlie] How we going, all right? 371 00:20:39,947 --> 00:20:41,156 -Footballers... -[Luke chuckles] 372 00:20:41,240 --> 00:20:42,866 Footballers go to work on Boxing Day 373 00:20:42,950 --> 00:20:45,202 because they play very important football matches. 374 00:20:45,285 --> 00:20:46,787 And Luke and I have come here today 375 00:20:47,204 --> 00:20:51,500 to invite all of you to come to watch us play football on Boxing Day. 376 00:20:51,583 --> 00:20:53,126 -[Luke] Give that to your parents. -Thank you. 377 00:20:53,210 --> 00:20:55,837 -[Charlie] There we go. -[children chatter excitedly] 378 00:20:57,923 --> 00:20:59,925 [Charlie in interview] Positivity is a great driver 379 00:21:00,008 --> 00:21:00,884 of marketing activity. 380 00:21:01,260 --> 00:21:04,054 When people start to think, "I want to be part of something, 381 00:21:04,513 --> 00:21:06,723 I want to be one of the people who will say, 382 00:21:07,099 --> 00:21:08,100 'I was there.'" 383 00:21:08,517 --> 00:21:09,851 {\an8}[machine whirs] 384 00:21:10,227 --> 00:21:11,853 {\an8}[woman murmurs] 385 00:21:13,313 --> 00:21:14,564 Yeah, lovely, hold on. 386 00:21:14,648 --> 00:21:16,525 Oh, you're joking! [giggles] 387 00:21:18,110 --> 00:21:20,112 Heard there was... Heard there was two... 388 00:21:20,320 --> 00:21:23,198 [Charlie] If we do everything right and get all our plans in place, 389 00:21:23,282 --> 00:21:26,243 from the poster campaigns, social media content, 390 00:21:26,326 --> 00:21:27,661 to the planned events 391 00:21:27,744 --> 00:21:29,788 -in the run-up to the game... -[Jack and fans murmur] 392 00:21:29,871 --> 00:21:33,959 ...let's see, let's just see how big this fan base is. 393 00:21:35,377 --> 00:21:36,837 {\an8}The owners are getting quite excited, 394 00:21:36,920 --> 00:21:39,214 {\an8}so they're popping in regularly to see where we're at 395 00:21:39,298 --> 00:21:41,550 {\an8}and giving us phone calls and we're keeping them posted 396 00:21:41,633 --> 00:21:43,635 as and when... We send the figures every night 397 00:21:43,719 --> 00:21:47,014 but they ask for them a couple of times a day, just to see where we're at. 398 00:21:47,639 --> 00:21:48,724 So they're getting, uh, 399 00:21:48,807 --> 00:21:50,517 they're getting quite excited about it, 400 00:21:50,600 --> 00:21:52,436 which is fair enough, it's a big deal, isn't it? 401 00:21:52,811 --> 00:21:54,938 -Thank you very much. -You're welcome. Enjoy, bye-bye. 402 00:21:57,190 --> 00:21:58,275 [seagulls squawking] 403 00:22:03,238 --> 00:22:05,532 {\an8}[Charlie] Can I have a catch-up before you slink off home? 404 00:22:06,908 --> 00:22:09,911 Um... So, what did we sell today? 405 00:22:10,537 --> 00:22:12,539 -Hundred and fifty. -[Charlie] Yeah, that's... 406 00:22:12,622 --> 00:22:15,584 [stammers] My sense is that they're not selling at the rate 407 00:22:15,876 --> 00:22:17,794 where we're going to hit that number by that time. 408 00:22:17,878 --> 00:22:19,004 And this is our problem. 409 00:22:19,087 --> 00:22:22,215 Your last two weeks, you can sometimes double your sales 410 00:22:22,341 --> 00:22:25,385 of your part-season tickets because it comes to the point 411 00:22:25,469 --> 00:22:26,511 where they go, 412 00:22:26,762 --> 00:22:29,681 "I don't know what to get my husband, don't know what to get my kid." 413 00:22:29,765 --> 00:22:32,142 And then they come down and they buy them, they can... 414 00:22:32,517 --> 00:22:34,102 Okay, that's good. 415 00:22:34,186 --> 00:22:35,562 [mellow music playing] 416 00:22:36,271 --> 00:22:38,357 My instincts are, from where sales are right now, 417 00:22:38,440 --> 00:22:39,649 is we won't hit 40,000, 418 00:22:39,900 --> 00:22:43,528 but that we are going to get pretty close to the all-time single game... 419 00:22:44,071 --> 00:22:46,698 um, single-game record of just over 38,000, 420 00:22:46,782 --> 00:22:48,033 so we've got a long way to go. 421 00:22:48,492 --> 00:22:50,869 We're on-track on at least two of the things 422 00:22:50,952 --> 00:22:53,246 we're targeting, the last one we've got a bit of work to do. 423 00:22:53,330 --> 00:22:54,790 I'm gonna go speak to marketing. 424 00:23:01,338 --> 00:23:04,174 You then need to get your colleagues and you focused on, 425 00:23:04,257 --> 00:23:05,759 "Well, what is it we can do 426 00:23:06,051 --> 00:23:07,761 to change the situation?" 427 00:23:07,844 --> 00:23:09,846 All sorts of different things we can do, 428 00:23:10,222 --> 00:23:11,807 but if we just sit there, like that... 429 00:23:12,182 --> 00:23:14,226 [stammering] ...it's not going to happen. 430 00:23:14,893 --> 00:23:15,727 Okay? 431 00:23:15,811 --> 00:23:19,147 And too many times in recent weeks, I've said to Tone, "Where are the ideas?" 432 00:23:19,231 --> 00:23:20,982 And he's gone, "I don't know." 433 00:23:22,067 --> 00:23:24,277 It's your jobs to come up with these ideas. 434 00:23:24,361 --> 00:23:28,865 Okay? That-- And that's really... Just in case this hasn't got through, 435 00:23:28,949 --> 00:23:32,327 that's what this is all about, it's get your head up off the table, 436 00:23:32,702 --> 00:23:34,621 don't get bogged down in menial tasks, 437 00:23:34,704 --> 00:23:36,623 and come up with ideas. If you sit there like that, 438 00:23:36,706 --> 00:23:39,584 saying, "Well, what we normally do is..." [mumbling] 439 00:23:39,751 --> 00:23:41,294 You won't. You'll fail. 440 00:23:41,753 --> 00:23:44,506 And it won't be here, it won't be here, it'll be here, 441 00:23:44,631 --> 00:23:47,467 and then the cost-cutting will accelerate and more people'll lose their jobs. 442 00:23:47,551 --> 00:23:49,177 [dramatic music playing] 443 00:23:49,428 --> 00:23:51,972 [Sophie] There have been two, three redundancy processes, 444 00:23:52,055 --> 00:23:54,057 a lot of people have lost their jobs. 445 00:23:55,851 --> 00:23:58,019 I've got a young baby and, 446 00:23:58,103 --> 00:24:02,232 you know, whether the risk of redundancy in reality is there... 447 00:24:02,607 --> 00:24:05,402 [stammers] ...I don't know. We have been told on a number of occasions 448 00:24:05,485 --> 00:24:08,238 that it might be if we don't meet our revenue targets, 449 00:24:08,321 --> 00:24:09,281 which I understand. 450 00:24:10,574 --> 00:24:12,951 Whether it is or not, the staff feel it. 451 00:24:14,077 --> 00:24:15,579 [Louise] Everybody manages differently. 452 00:24:15,662 --> 00:24:18,165 Um... Charlie is... Charlie is Charlie. 453 00:24:18,248 --> 00:24:21,710 Um... And he is that way. He comes in like a whirlwind, 454 00:24:21,793 --> 00:24:24,796 we always say he's like a Tasmanian devil, he kind of comes in, 455 00:24:24,880 --> 00:24:28,800 swirls around and, uh... lands everything with us. 456 00:24:28,884 --> 00:24:33,346 But, you know, if it works for him, then... it works for us, so. 457 00:24:36,016 --> 00:24:37,893 [Charlie] They sit there and you can see them go, 458 00:24:37,976 --> 00:24:41,438 "It's another meeting, we'll take notes." I said, "This isn't just another meeting, 459 00:24:41,521 --> 00:24:42,772 this is my way of saying to you, 460 00:24:42,981 --> 00:24:45,817 "Wake-up call. Stuff we've got to do." 461 00:24:46,401 --> 00:24:48,695 This business sure as hell can't afford to carry people. 462 00:24:49,321 --> 00:24:51,865 You know, it's losing, still, a lot of money. 463 00:24:52,324 --> 00:24:55,494 Um... And that's the harsh reality, is it's still, 464 00:24:55,702 --> 00:24:58,538 despite all the improvements and all the changes we've made, 465 00:24:58,622 --> 00:25:00,540 it's still losing a shit-ton of money. 466 00:25:01,041 --> 00:25:04,294 Um, and businesses in the medium term that lose a lot of money 467 00:25:04,377 --> 00:25:06,713 are precarious places to work. 468 00:25:09,508 --> 00:25:10,967 [dramatic music fades] 469 00:25:12,344 --> 00:25:13,803 [birds cawing] 470 00:25:14,179 --> 00:25:17,682 [Stewart stammers] I sat there and said to myself, "In my business, 471 00:25:17,766 --> 00:25:20,977 if I gave somebody an instruction, it'd be done in 20 minutes." 472 00:25:21,603 --> 00:25:23,939 {\an8}And then I sat there and thought, "This is my business." 473 00:25:24,022 --> 00:25:24,856 [Tony] Yeah. 474 00:25:24,940 --> 00:25:28,568 All these meetings they've had... Number of ideas? 475 00:25:28,985 --> 00:25:32,072 Zero. Number of follow-throughs? Zero. 476 00:25:32,614 --> 00:25:34,699 So this is typical Sunderland. 477 00:25:35,325 --> 00:25:39,037 Three people get together, having been given an instruction from me 478 00:25:39,579 --> 00:25:40,580 to sell something. 479 00:25:40,664 --> 00:25:42,999 The three of them have a meeting for however long, 480 00:25:43,083 --> 00:25:45,627 and come out of the meeting having agreed... 481 00:25:46,086 --> 00:25:47,796 -nothing. -[Charlie] To have another meeting. 482 00:25:48,046 --> 00:25:53,093 And then, they don't even have another meeting about doing nothing. 483 00:25:53,635 --> 00:25:56,680 We're the ones that have to drive it, have to organize it, 484 00:25:56,763 --> 00:25:58,598 so what are our middle management doing? 485 00:25:59,015 --> 00:26:00,725 [Charlie] The culture which we came into here 486 00:26:00,809 --> 00:26:02,394 was appalling, abysmal. 487 00:26:02,477 --> 00:26:04,604 And they're still leaving at 4:59 now. 488 00:26:04,688 --> 00:26:05,730 We don't... Stewart and I-- 489 00:26:05,814 --> 00:26:08,358 -[Stewart] I don't know about that. -Oh, they are. Oh, yeah. 490 00:26:08,441 --> 00:26:11,236 [Tony stammers] I don't think that's fair, either, to be honest. 491 00:26:11,319 --> 00:26:14,906 -You're not here at half-five. -The last three times I've been here. 492 00:26:15,282 --> 00:26:18,076 There is a cultural problem. Stuff doesn't get done. 493 00:26:19,828 --> 00:26:23,039 [Tony stammering] I think it's... Speaking generally, as well, 494 00:26:23,164 --> 00:26:25,125 they've never been trusted to own this before. 495 00:26:25,250 --> 00:26:26,585 I think they're freaking out a bit 496 00:26:26,668 --> 00:26:28,837 because we're giving them the power to run it themselves. 497 00:26:29,170 --> 00:26:31,715 You know... [stammering] They... It's like... 498 00:26:32,465 --> 00:26:36,720 They've never been trusted to crack on and just do their job and to own it. 499 00:26:37,012 --> 00:26:39,014 So they're not taking responsibility at the minute. 500 00:26:39,097 --> 00:26:40,890 [dramatic music playing] 501 00:26:45,478 --> 00:26:47,188 [Stewart] The biggest single thing 502 00:26:48,064 --> 00:26:50,400 is the culture and the people. 503 00:26:51,818 --> 00:26:54,195 You will have a load of staff 504 00:26:54,696 --> 00:26:57,365 want to come with you, and a load of staff that don't. 505 00:26:57,866 --> 00:27:01,286 And if you keep some that don't, they'll ruin the ones that want to. 506 00:27:02,787 --> 00:27:06,541 And I think we're at that crossroads, where we've got to turn round and say, 507 00:27:08,376 --> 00:27:10,795 "Come with us... or don't." 508 00:27:10,879 --> 00:27:12,422 [crowd buzzing] 509 00:27:12,672 --> 00:27:14,174 [players yelling indistinctly] 510 00:27:14,633 --> 00:27:16,217 [Barnes] Matthews on the right, looks up. 511 00:27:16,301 --> 00:27:17,844 Plays it into the penalty area to Honeyman. 512 00:27:20,889 --> 00:27:22,724 In he comes, pulls it back. 513 00:27:22,932 --> 00:27:25,310 [intensifying] It comes through to Maja... 514 00:27:25,393 --> 00:27:27,395 -[Barnes and fans cheering] -[Stewart] Go! Go, go! 515 00:27:27,562 --> 00:27:30,565 [Barnes] Josh Maja in the 84th minute. 516 00:27:31,441 --> 00:27:33,985 Five yards out, smashes it home. 517 00:27:34,069 --> 00:27:35,528 [cheering continues] 518 00:27:35,987 --> 00:27:39,574 They should put themselves out and make sure 519 00:27:39,658 --> 00:27:40,992 they give Maja what he wants. 520 00:27:41,076 --> 00:27:44,704 For a young player... and he's only going to get better. 521 00:27:51,503 --> 00:27:54,547 [radio host 1] This morning from sources, we were told that Josh Maja, 522 00:27:54,631 --> 00:27:58,468 whose contract is up at the end of the season at Sunderland, 523 00:27:58,635 --> 00:28:01,846 will not be signing the contract extension... 524 00:28:01,971 --> 00:28:04,933 [radio host 2] The club's owner, Stewart Donald, was furious to find out 525 00:28:05,016 --> 00:28:07,310 from Sky Sports News that striker Josh Maja... 526 00:28:07,394 --> 00:28:09,979 -[Stewart] Fucking hell. -...has rejected their contract offer. 527 00:28:10,063 --> 00:28:11,022 [Stewart] Fucking hell. 528 00:28:19,447 --> 00:28:21,032 [Stewart] We have given him 529 00:28:21,116 --> 00:28:22,117 what he's asked for, 530 00:28:22,534 --> 00:28:25,286 and the only feedback we've got is, he's not going to sign. 531 00:28:25,370 --> 00:28:26,788 And I said to Josh, 532 00:28:27,122 --> 00:28:28,873 -"What about the offer?" -[computer chimes] 533 00:28:28,957 --> 00:28:30,709 And he said, "Well, you know, 534 00:28:30,792 --> 00:28:32,669 my agent's told me not to sign it." 535 00:28:32,836 --> 00:28:35,755 The agent, he is avoiding answering the question. 536 00:28:37,298 --> 00:28:39,259 Because he is trying to move him. 537 00:28:41,928 --> 00:28:44,389 He either wants to play for us or he doesn't, so... 538 00:28:44,848 --> 00:28:46,766 in my opinion, we have to plan without him. 539 00:28:51,020 --> 00:28:54,190 [Stewart] The club I inherited 540 00:28:54,441 --> 00:28:56,985 was full of disruptive footballers. 541 00:28:57,944 --> 00:29:01,531 And we don't want to derail our promotion push 542 00:29:01,656 --> 00:29:03,491 by a bad atmosphere being created. 543 00:29:05,118 --> 00:29:08,621 So you have a judgment call as to whether you force the player to stay. 544 00:29:10,832 --> 00:29:13,668 Or whether or not it's the right time to move him on. 545 00:29:16,796 --> 00:29:18,173 [dramatic music fades] 546 00:29:23,136 --> 00:29:25,138 {\an8}[cheery Christmas music plays] 547 00:29:32,437 --> 00:29:34,397 Yeah, we're loving it at the minute. 548 00:29:34,481 --> 00:29:36,649 I mean, Sam's got his first season ticket this year, 549 00:29:36,733 --> 00:29:38,651 -haven't you? -Good lad, you're a lucky boy. 550 00:29:38,735 --> 00:29:39,861 -[Sam] Yes. -[mom laughs] 551 00:29:40,779 --> 00:29:41,654 Battenberg. 552 00:29:44,908 --> 00:29:45,867 None for you. 553 00:29:45,950 --> 00:29:47,410 -[Eddie laughs] -None for you. 554 00:29:51,790 --> 00:29:53,958 Oh, my God, it's signed. 555 00:29:54,793 --> 00:29:57,670 It's signed from loads of people. 556 00:30:02,842 --> 00:30:04,928 [Andrew] It's Christmas Day in the Cammiss household. 557 00:30:05,011 --> 00:30:07,889 Um, luckily enough, obviously me, Kelly, and the kids, 558 00:30:07,972 --> 00:30:11,226 lots of presents floating around, lots of new Sunderland attire. 559 00:30:11,309 --> 00:30:13,311 Seeing the kids happy with a smile on their face, 560 00:30:13,394 --> 00:30:16,648 getting them the shirts and, you know, the training tops, the hats. 561 00:30:20,109 --> 00:30:21,236 The Christmas period is busy. 562 00:30:21,319 --> 00:30:23,279 It's busy for the players, busy for the club. 563 00:30:24,239 --> 00:30:25,615 January coming, um, 564 00:30:25,698 --> 00:30:27,659 the transfer window's going to open next week. 565 00:30:28,326 --> 00:30:32,121 I'd definitely keep Josh Maja. Um... I'd bend over backwards to keep him 566 00:30:32,747 --> 00:30:35,667 at the club and get him to sign a contract within the next week. 567 00:30:39,546 --> 00:30:42,674 Looking forward to Boxing Day, going to be a great atmosphere. 568 00:30:43,007 --> 00:30:44,175 It's going to be great to see. 569 00:30:44,259 --> 00:30:46,219 There's going to be people there dressed up, 570 00:30:46,302 --> 00:30:50,306 people singing, people joyful, you know, everyone will have had a great Christmas, 571 00:30:50,390 --> 00:30:53,852 they'll still have their Santa hats on. So I'm thoroughly looking forward to it. 572 00:30:53,935 --> 00:30:55,395 I love the... I love the busy period. 573 00:30:58,106 --> 00:30:59,649 {\an8}[dramatic music playing] 574 00:31:01,651 --> 00:31:04,612 [fans chatter indistinctly] 575 00:31:08,616 --> 00:31:10,201 -[machine whirs] -[attendant] Thank you. 576 00:31:10,285 --> 00:31:12,287 There you go, enjoy the game. 577 00:31:14,539 --> 00:31:16,666 D'you know how many people are gonna be in that stadium? 578 00:31:16,749 --> 00:31:19,627 I think yous have hit the... the capacity, haven't you? 579 00:31:20,211 --> 00:31:21,588 -Yeah. -It's going to be very close. 580 00:31:21,671 --> 00:31:23,006 -Really? -Yeah. [laughs] 581 00:31:24,424 --> 00:31:26,092 -How we going? -[fans cheering] 582 00:31:26,175 --> 00:31:28,177 -[woman] Charlie! -[Charlie] How we going, all right? 583 00:31:28,261 --> 00:31:29,762 -[man] All right? -[Charlie] All right? 584 00:31:29,846 --> 00:31:33,141 [Charlie] I think what we've proven today is that we can set some stretching targets 585 00:31:33,224 --> 00:31:35,435 -and if we really nail it, we can make it. -[phone chimes] 586 00:31:36,644 --> 00:31:40,356 But changing the culture of a place, um, is... 587 00:31:40,440 --> 00:31:42,734 It's a bit like pushing a boulder up a hill. 588 00:31:42,817 --> 00:31:44,944 -Do you fancy a look if I take you down? -Definitely. 589 00:31:45,028 --> 00:31:47,322 -Like the Pied Piper. -If someone would get me a beer first. 590 00:31:47,405 --> 00:31:49,115 -Yes, we will get you a beer. -Thank you. 591 00:31:49,198 --> 00:31:51,075 -We'll get you a beer. -Yeah, um, thank you. 592 00:31:51,910 --> 00:31:54,787 -[fans chattering] -Can I... Can I get a beer for Charlie? 593 00:31:54,871 --> 00:31:56,289 [Charlie] I do believe in... 594 00:31:56,539 --> 00:31:58,958 Out of a bit of turmoil and a bit of turbulence, 595 00:31:59,042 --> 00:32:00,084 that actually then, 596 00:32:00,168 --> 00:32:03,421 out of the rubble of all of that, starts to come change. 597 00:32:03,713 --> 00:32:04,923 [all cheering] 598 00:32:05,798 --> 00:32:07,800 The jobs I have to do for this man. 599 00:32:08,509 --> 00:32:10,678 [Charlie] In the end, it's about having the right staff. 600 00:32:11,471 --> 00:32:13,431 We need to make sure we look after them. 601 00:32:14,474 --> 00:32:17,477 But equally, there are some people who ultimately will have to move on. 602 00:32:19,854 --> 00:32:20,980 [dramatic music fades] 603 00:32:22,815 --> 00:32:24,567 [crowd buzzes in the distance] 604 00:32:27,487 --> 00:32:29,155 [tense music playing] 605 00:32:37,789 --> 00:32:40,166 Well, we're not going to be lonely this Christmas, Benno. 606 00:32:40,249 --> 00:32:43,586 Normally, sat up here in the gods in the west stand at the Stadium of Light 607 00:32:43,711 --> 00:32:45,380 and it's an oasis of desert, 608 00:32:45,463 --> 00:32:46,673 there's nobody around us. 609 00:32:46,756 --> 00:32:50,718 Today, the stadium is full, and what better time than Christmas 610 00:32:50,802 --> 00:32:52,637 for a rebirth of this football club 611 00:32:52,720 --> 00:32:54,806 and the renaissance of Sunderland? 612 00:32:54,889 --> 00:32:56,557 Hey, how are you going? 613 00:32:56,641 --> 00:32:59,143 -Good to see you. Happy Christmas. -And you, sir. 614 00:32:59,227 --> 00:33:01,229 -How we going? All right? -[children] Yeah. 615 00:33:01,396 --> 00:33:03,272 -Are you excited, or what? -[all] Yeah. 616 00:33:03,356 --> 00:33:04,482 [Charlie laughs] 617 00:33:04,565 --> 00:33:06,693 -[Malcom] All the best. -How're you going, Malcolm? 618 00:33:06,776 --> 00:33:08,736 -Are you all right? -[Malcom] Yeah, not too bad. 619 00:33:08,861 --> 00:33:10,321 [Charlie] What a beautiful day, eh? 620 00:33:10,405 --> 00:33:11,990 [crowd applauds] 621 00:33:12,448 --> 00:33:15,785 It's starting to feel very packed in here. The atmosphere is really building. 622 00:33:16,202 --> 00:33:18,079 You can imagine what it's like as a player, 623 00:33:18,162 --> 00:33:19,914 coming out in front of 47,000 people. 624 00:33:19,998 --> 00:33:22,041 -[crowd chanting] -Unbelievable. You can hear the... 625 00:33:22,125 --> 00:33:25,003 the noise, it's just absolutely fucking deafening. 626 00:33:25,086 --> 00:33:26,129 [laughs] 627 00:33:27,255 --> 00:33:28,881 [audio slows] 628 00:33:36,556 --> 00:33:38,349 -[tense music continues] -[Andrew screams] 629 00:33:38,433 --> 00:33:40,018 [crowd cheering] 630 00:33:55,950 --> 00:33:58,161 [Barnes] What an afternoon, though, to harness this crowd, 631 00:33:58,286 --> 00:34:00,955 -harness the atmosphere. -[commentator 2] Fantastic. 632 00:34:01,372 --> 00:34:04,083 But it won't be fantastic, or it's no good, 633 00:34:04,584 --> 00:34:06,044 you know, come five o'clock, 634 00:34:06,169 --> 00:34:07,837 if we don't get a result. 635 00:34:08,463 --> 00:34:12,508 And Bradford are here not to make up the numbers, they're here to spoil the party. 636 00:34:12,592 --> 00:34:14,260 -[crowd applauds] -[whistle blows] 637 00:34:14,635 --> 00:34:16,179 [crowd cheers] 638 00:34:20,433 --> 00:34:21,309 [ball thuds] 639 00:34:24,854 --> 00:34:26,272 [crowd shouting] 640 00:34:29,650 --> 00:34:32,028 Lynden Gooch, Gooch into the penalty area to Maja... 641 00:34:32,111 --> 00:34:35,323 Maja... Oh, he's just dragged it wide of the foot of the left post. 642 00:34:35,406 --> 00:34:38,076 -[crowd applauds] -For half a second, 643 00:34:38,159 --> 00:34:39,619 I thought he was going to score. 644 00:34:51,714 --> 00:34:53,132 [crowd applauds] 645 00:34:54,258 --> 00:34:56,052 [crowd chanting] 646 00:35:02,683 --> 00:35:03,851 [Andrew] That's it. That's it. 647 00:35:03,935 --> 00:35:05,394 Get down the left side, lad. 648 00:35:06,854 --> 00:35:08,314 -Get it in, man. -[crowd shouting] 649 00:35:09,023 --> 00:35:11,359 -Yes! [loudly] Oh! -[shouting intensifies, then fades] 650 00:35:12,944 --> 00:35:14,445 [crowd applauds] 651 00:35:14,529 --> 00:35:15,947 [yelling] Come on! 652 00:35:21,577 --> 00:35:22,537 [yelling] Go on! 653 00:35:22,787 --> 00:35:23,871 Come on, lads. 654 00:35:26,791 --> 00:35:28,501 [crowd shouting] 655 00:35:32,004 --> 00:35:34,423 -[Barnes] In to Maja! Ooh! -[crowd oohs] 656 00:35:37,969 --> 00:35:40,138 [ball thuds in slow motion] 657 00:35:40,221 --> 00:35:41,931 [high-pitched ringing emits] 658 00:35:44,058 --> 00:35:46,269 [audio roars in real-time] 659 00:35:48,563 --> 00:35:52,275 -[Barnes] Aiden McGeady buries the ball... -[commentator 2] Get in there! 660 00:35:52,358 --> 00:35:56,028 [Barnes] ...from six yards, and Sunderland lead 1-nil. 661 00:35:56,404 --> 00:36:00,032 [commentator 2] Excellent. But again, you've got to give credit to Josh Maja. 662 00:36:02,285 --> 00:36:04,996 -[crowd chanting] -[rock music playing] 663 00:36:07,456 --> 00:36:08,916 [crowd shouts and oohs] 664 00:36:10,751 --> 00:36:12,378 [shouting intensifies] 665 00:36:13,337 --> 00:36:14,172 [whistle blows] 666 00:36:17,300 --> 00:36:18,384 [rock music fading] 667 00:36:18,467 --> 00:36:22,180 [Barnes] Sunderland go in at the interval a goal in front. 668 00:36:22,263 --> 00:36:25,099 [commentator 2] We need that second goal. Get the ball into Maja. 669 00:36:25,183 --> 00:36:28,394 Every time we get the ball to Maja, especially around that 18-yard box, 670 00:36:28,477 --> 00:36:29,729 he does cause them a problem. 671 00:36:31,731 --> 00:36:34,609 -["Shipyards" plays in stadium] -♪ If you could see me now ♪ 672 00:36:36,944 --> 00:36:39,363 ♪ I hope that I'm making you proud ♪ 673 00:36:41,365 --> 00:36:43,159 -[Charlie] Hi. -["Shipyards" continues faintly] 674 00:36:43,242 --> 00:36:44,577 -Attendance figures. -Yeah. 675 00:36:44,660 --> 00:36:47,455 I don't know at this point whether we'll be able to get it 676 00:36:47,538 --> 00:36:50,708 -'cause they're still counting. -Um, where have they got to? 677 00:36:50,875 --> 00:36:52,001 I'll go find out for you. 678 00:36:52,084 --> 00:36:54,420 I'll give Steve a call and see what I can do. 679 00:36:56,547 --> 00:37:00,259 But I know they were working so hard to try and get it done. 680 00:37:05,348 --> 00:37:06,933 [workers chatter indistinctly] 681 00:37:07,600 --> 00:37:10,895 -["Shipyards" continues faintly] -Yeah, yeah. Yeah. I know. 682 00:37:10,978 --> 00:37:13,522 -[photographer murmurs] -Yeah. Perfect. Okay. 683 00:37:13,606 --> 00:37:16,234 -[announcer murmurs on intercom] -So, where they're at the minute, 684 00:37:16,317 --> 00:37:19,153 is they're corr-- um, corroborating the home number 685 00:37:19,237 --> 00:37:21,989 -with the ticket office. -[Charlie] We've got about five minutes. 686 00:37:22,073 --> 00:37:23,574 -Yeah. -Yeah. If we get it, we get it. 687 00:37:23,658 --> 00:37:27,536 No, Sophie, no. Sorry. We fucking get it, and if we're 200 out, it doesn't matter. 688 00:37:27,620 --> 00:37:29,872 I'm not officially reporting it, I'm not the one sending it 689 00:37:29,956 --> 00:37:31,707 -to the Football League, that's Brett. -Yeah-- 690 00:37:31,791 --> 00:37:34,794 So if I say-- If I say 46,900 and it's 47,100... 691 00:37:34,877 --> 00:37:36,087 [chuffs] ...it doesn't matter. 692 00:37:36,170 --> 00:37:38,965 -The team are working hard. -Tell them, fucking tell them. 693 00:37:39,048 --> 00:37:41,842 [stammers] I'm not a corporation, I don't need to be treated like a fool. 694 00:37:41,926 --> 00:37:44,136 -Tell them to get a fucking number. -I get that. They are. 695 00:37:44,220 --> 00:37:45,972 -If it's 200 out, it's okay. -Charlie... 696 00:37:46,055 --> 00:37:51,018 ♪ ...making you proud ♪ 697 00:37:52,812 --> 00:37:54,063 [song fades] 698 00:37:54,480 --> 00:37:56,232 -[Lorna] Bye. -[receiver clacks] 699 00:37:56,357 --> 00:37:58,484 -[workers murmur] -[crowd cheering faintly] 700 00:37:58,943 --> 00:38:02,154 -[crowd applauds and whistles] -[announcer murmurs indistinctly] 701 00:38:11,831 --> 00:38:13,708 [Charlie, echoing] A few weeks ago, 702 00:38:13,791 --> 00:38:15,793 I wondered if we could make it to 40,000. 703 00:38:16,460 --> 00:38:19,588 And I absolutely, massively underestimated every one of you. 704 00:38:21,716 --> 00:38:24,093 40,000, 41,000, 42,000... 705 00:38:24,176 --> 00:38:26,595 -[crowd applauds] -...43,000, 44,000... 706 00:38:27,013 --> 00:38:28,764 And eventually, over 46,000. 707 00:38:28,848 --> 00:38:30,725 [crowd cheers] 708 00:38:45,573 --> 00:38:46,741 [crowd chants] 709 00:38:46,824 --> 00:38:49,535 Thank you for attending today. Let's have a great second half. 710 00:38:49,618 --> 00:38:50,536 Ha'way the lads! 711 00:38:50,745 --> 00:38:52,455 [chanting and cheering continues] 712 00:38:56,375 --> 00:39:00,254 [Barnes] Bradford will get the second half underway. They're attacking the Roker End. 713 00:39:01,422 --> 00:39:03,341 [Jack and players yell indistinctly] 714 00:39:08,054 --> 00:39:09,347 [crowd oohs] 715 00:39:11,724 --> 00:39:13,726 [crowd oohs and cheers] 716 00:39:21,233 --> 00:39:22,777 [tense music playing] 717 00:39:32,161 --> 00:39:35,206 [Barnes] It's, uh... well, Maja. There you go, a surprise. 718 00:39:35,289 --> 00:39:37,124 [commentator 2] Yeah, I'm surprised at that one. 719 00:39:37,708 --> 00:39:38,542 I really am. 720 00:39:39,168 --> 00:39:41,712 I wouldn't have taken Maja off. I'd have taken Gooch off. 721 00:39:42,380 --> 00:39:44,924 [fans cheering and whistling] 722 00:39:57,311 --> 00:39:58,729 Drive, lad, go on. 723 00:40:00,064 --> 00:40:01,524 [crowd shouting] 724 00:40:02,191 --> 00:40:03,818 Put it in for Watmore, man. 725 00:40:05,820 --> 00:40:07,613 [shouting intensifies, then fades] 726 00:40:08,572 --> 00:40:10,408 Fucking around with it, man. Get it in the box. 727 00:40:13,494 --> 00:40:14,954 [ball thuds in slow motion] 728 00:40:18,541 --> 00:40:20,543 [crowd shouts in real-time] 729 00:40:25,631 --> 00:40:26,507 That was in. 730 00:40:31,053 --> 00:40:32,930 [tense music intensifies] 731 00:40:43,399 --> 00:40:45,776 [crowd screaming] 732 00:40:49,071 --> 00:40:52,241 [Stewart] I've never been to a football club where I can see 733 00:40:52,700 --> 00:40:57,079 how much winning football matches means to the people 734 00:40:57,288 --> 00:40:58,664 and the town and the city. 735 00:41:01,041 --> 00:41:04,170 You know, to be responsible for someone else's emotions, 736 00:41:05,087 --> 00:41:06,213 you know, it's intense. 737 00:41:07,465 --> 00:41:08,799 [shouting continues] 738 00:41:09,925 --> 00:41:11,385 [tense music fades] 739 00:41:12,136 --> 00:41:14,972 [Barnes] It's not given, the goal has not been given. 740 00:41:15,431 --> 00:41:16,640 The referee has decided, 741 00:41:16,724 --> 00:41:19,185 -in consultation with the assistant... -[crowd cheers] 742 00:41:19,268 --> 00:41:21,645 ...the ball has not crossed the line. 743 00:41:23,189 --> 00:41:25,232 [uplifting music playing] 744 00:41:29,028 --> 00:41:30,613 -I think that will be it. -[whistle blows] 745 00:41:30,696 --> 00:41:31,906 [crowd cheers] 746 00:41:31,989 --> 00:41:33,365 Three points to Sunderland. 747 00:41:33,991 --> 00:41:35,743 Big three points on Boxing Day, 748 00:41:35,826 --> 00:41:38,204 in front of their biggest crowd of the season. 749 00:41:38,329 --> 00:41:41,957 -[crowd applauds] -Biggest crowd in three or four years. 750 00:41:42,041 --> 00:41:45,252 [commentator 2] It goes to show, you can look around the stadium, Nick, 751 00:41:45,336 --> 00:41:47,338 {\an8}and it tells you what it means. 752 00:41:47,838 --> 00:41:50,591 {\an8}You know, winning... winning the game 1-nil. 753 00:41:52,384 --> 00:41:53,886 [crowd chants] 754 00:42:01,560 --> 00:42:04,271 [Stewart] What matters is not ruining our team spirit. 755 00:42:07,066 --> 00:42:08,943 Not ruining what we're trying to build. 756 00:42:13,739 --> 00:42:15,491 'Cause we all need to be together. 757 00:42:16,867 --> 00:42:18,077 No matter what. 758 00:42:38,889 --> 00:42:41,892 [dramatic music playing]