(upbeat instrumental music plays)
Yo, what's up? It's Lil Yachty, from Atlanta, Georgia.
Um, the thing what got me into, you know,
taking this rap thing serious was,
you know, growing up, my mom worked two jobs,
and wanted to, you know, live above for once,
you know, you know, provide for my family,
so I think that's what really drove me
to, you know, take this thing serious.
(trills) You already know the vibes.
Your boy Desiigner, New York City.
And what really made me take my career serious was, you know,
when I was 14, I got shot.
For me, I was in the streets, wilin',
doing things I wasn't supposed to do, so,
seen a vision, and I started following it,
and here I am today. No kizzy.
Hey. Lil Dicky. I'm from Cheltenham, Pennsylvania,
which is the first suburb right outside of Philadelphia.
It's, like, a stone's throw away, honestly.
Two minute drive, you're in... in the city.
My childhood was ideal. Like, I was very loved
and respected by my friends and family...
How's it look? Does he look too Jewish?
DAVE: Well, maybe I shouldn't say "ideal" actually.
‐Think it's a little late to be asking that. ‐GATA: Too Jewish?
He don't even got the shit on his head or nothing.
There was a lot of body trauma, if I'm being honest with you,
a couple of procedures I wish I could have back,
a second crack at it, but you live and you learn,
um, as they say, and...
Anyways, I went to college, uh, University of Richmond,
and I graduated as the marketing student of the year.
And actually, Businessweek ranked my undergraduate program
as the number‐one undergraduate marketing program in America.
So by the transitive property,
I was incredibly well‐positioned.
And I got a job at an ad agency.
And it was cool.
Like, uh, you know, but it just, like...
I've always felt like I was the one, genuinely.
So, I went for it, and here I am.
What was the question, again?
You doing commercials?
Yeah, I‐I have, like, ten commercials on TV.
Brrra. Geek geek!
Yeah. Can we actually, uh, not put that part in the edit?
Um, who do I need to talk to about that?
Uh, I'd actually love to...
Just because I'm very, like, careful
about how I do my branding and...
Oh, that's great.
‐♪ Bound ♪ ‐♪ Bound ♪
♪ Bound ♪
♪ Bound to fall in love ♪
♪ Bound... ♪
Hey. Hey.
‐Hey! ‐♪ Boun... ♪
‐It's just me. ‐Oh. Hi.
Did you switch chairs with me?
‐Uh... ‐Uh...
You could interpret it that way.
‐Give it back. ‐Okay.
‐Slugs. ‐(imitating Mike Tyson): My back is broken.
‐Well, you know. ‐Spinal.
‐Mike Tyson? ‐I have no idea what that reference is.
What you got for me?
‐TD Ameritrade? ‐Mm‐hmm.
Sure. Let me pull up my list.
Okay, so I've got one idea.
‐Just one? ‐It's the best idea
probably that's ever come out of this building, so...
‐Okay, let's hear it. ‐Would you be interested in hearing
‐an idea like that? ‐I would love to hear your idea.
Great. Imagine driving down the street, right?
You look up, you see a billboard.
But there's a human being strapped to it.
Like, actually up, strapped.
‐Mm‐hmm. ‐And it just says. "Strapped for cash?
‐TD Ameritrade." ‐Mm‐hmm.
It's clean, it's simple, it's newsworthy.
I think, like, reporters would report.
It's an online brokerage firm.
They're not buying anything funny.
I don't know. I chose not
to have any inhibitions and dream big.
Like, I'm not putting any unnecessary limitations on this.
The limitations are necessary, or you're just wasting time.
‐Okay, number two on the list. ‐Mm‐hmm.
If you were to hear me say, "I'm dick‐fingering a girl,"
in a song, how would you interpret that?
‐That you're a loser? ‐'Cause every song's about sex.
‐I've never heard such unique phrasing. ‐Yeah, but no guy
has ever said, "I want to dick‐finger you."
Bingo. Exactly. Why would...
That's‐that's first mover advantage. Oh!
I figured out my rap name.
Oh, my God, what is it?
Well, take a moment and really absorb this,
because you're probably gonna, like,
replay this moment a couple dozen times.
‐Tell me. ‐Call me...
Norm Bender.
Norm... Bender?
Yeah, like, my... as if my name were Norman.
‐MAN: Yo, Burd. ‐'Cause I bend norms at every...
‐Burd. ‐I'm Norm Bender.
Yo, here, here. Look.
‐You done Chatroulette yet? ‐Oh, yeah. Huh.
‐I think I've seen this before. ‐Is this‐is this...
‐This is a global... ‐Yeah. You, like, connect
with a bunch of different people all over the world.
‐It's, uh... ‐Oh I... Ew. ‐Oh, wow.
‐Uh, yeah. Sorry. Yeah. ‐Guy's dick is made of meat.
‐There's a lot of dicks on this. ‐Hey, what do you need from us?
‐Let's cream. Uh... ‐Hold on. Hold on.
‐Uh, here we go. Here we go. ‐Lower my voice.
Well, they keep nexting us,
but I'm ready to make him cream.
‐Mm. Yup. ‐Oh.
‐Hello, sir. ‐Oh, hi.
Hey, how's it going?
DAVE: Just hanging... out.
Are you... my father?
‐MAN: Um... I don't think so. ‐(laughter)
‐Nice. ‐Ah.
‐MAN: Okay. ‐DAVE: That's funny. ‐Hey, chubby.
MAN: Just working from home.
‐Looking for people to talk to. ‐EMMA: Shit. Jeff.
(clears throat)
DAVE: So we should work hard at this task.
‐Did he see us? ‐Mm, I don't know.
‐It's fine. ‐I don't know. I'm not...
Guys, I've done coke with one of the partners
at the holiday party.
I'm not gonna say who, but
‐trust me, we're good. It's... ‐I've never done coke, but...
‐I'm on Adderall. ‐Ah, nice. Can I get some?
Can't do it. My mom made me promise not to give any away.
Got it. Got it, got it, got it.
‐Dave. ‐Of course.
What about "of course"?
"TD Ameritrade. Of course."
‐Of course not. ‐Well...
Maybe just think of it differently.
Like, what kind of movies do you like?
Uh, Warner Brothers? They're the most consistent.
‐Never mind. ‐(phone dings)
Wow! Kanye's new album just dropped. Yeezus is here.
‐Yeezus is here? ‐Yeah, isn't that the best title
you've ever heard? That's such a Kanye title. I love it.
‐Yeezus. ‐So arrogant and lacking self‐awareness.
Very Kanye.
What on God's green earth
‐are you even talking about? ‐(laughs)
If Kanye wasn't that way, he would never be Kanye.
He wouldn't even be a rapper.
This is gonna hit me at the perfect time.
Every time I listen to him, it's like
there's nothing in my way and I can achieve all my dreams.
Aw. Is the world in your way?
You got to understand I have always felt
like I was the biggest star on the planet.
‐You? ‐Yeah, me. I used to watch The Truman Show
and think that that was me‐‐ that everyone was watching me
because I was, like, destined
to provide entertainment for everybody.
And I still feel that way, and I'm gonna go for it fully.
I'm just waiting on the moment for my boat to hit the wall,
like Jim Carey's did at the end of the movie?
So you've always been delusional?
‐Or I've always said ‐Or...
that I can live with failure, but I can't live with what‐ifs.
It must be nice to live in a world
where dreams don't have to be dreams.
Guys, seriously? How am I still here right now
and you're playing fucking basketball?
EMMA: Sorry, Stephen. We're so sorry.
Our bad, big dog.
‐(scoffs) ‐That's... Mm.
Did you just call our boss big dog?
I did, but it doesn't really matter.
In five years, he's gonna be remembering the time
he had this conversation with me when I was wasting
my national treasure of a brain on TD Ameritrade.
This fucking sucks. This must be exactly
what Kanye felt like when he worked at the Gap.
I've hit a wall. I got to g
You want to head out?
I think I got a little bit more left in me,
so I'm just gonna stick around, but I'll see you tomorrow.
All right. Good night, Slug.
‐Good night. Love you. ‐Love you.
♪ Blood on the leaves ♪
♪ I just need to clear my mind now ♪
♪ It's been racin' since the summertime ♪
‐♪ Leaves ♪ ‐♪ Now I'm holdin' down the summer now ♪
‐♪ Leaves ♪ ♪ And all I want is what I can't buy now ♪
‐♪ Blood on the leaves ♪ ‐♪ 'Cause I ♪
♪ Ain't got the money on me right now ♪
♪ And I told you to wait ♪
‐♪ Leaves ♪ ‐♪ Yeah, I told you to wait ♪
‐♪ Leaves ♪ ‐Would be lost without me ♪
‐♪ We could've been somebody ♪ ‐♪ Strange fruit ♪
‐♪ Hanging ♪ ‐♪ Thought you'd be different 'bout it ♪
♪ We could've been somebody ♪
♪ 'Stead you had to tell somebody ♪
♪ Let's take it back to the first party. ♪
(indistinct chatter)
♪ Got a couple bars I don't even rap ♪
♪ Any party, pull up hella tardy ♪
♪ Hypin' up the crowd like I'm Rick and Morty ♪
Can't wait for this to be over.
‐I'm so stressed about this cypher. ‐GATA: What?!
LD, you just made the XXL Freshman list.
You used to dream about that type of shit.
And you got bars. Ain't nobody spittin' like you.
If you want, there's a barber.
You can get a haircut if that's... Does that help?
I don't understand how we haven't gotten the beat yet.
Like, how am I supposed to know how to rap
if I don't know what we're rapping over?
Look around. You made it.
If I would've told you this back in the cube...
‐♪ My dick sucks, my dick sucks... ♪ ‐Fuck.
GATA: What? This is my song.
‐Song's so old. ‐This is my shit right here, bro.
‐♪ My dick sucks... ♪ ‐GATA: LD?
We don't have to hear any more of this.
Everyone's heard this before.
Yeah, you doing some funny shit tomorrow, Lil Dicky?
I don't think so, Lil Yachty.
‐I feel like... I don't know. ‐DAVE EAST: Fuck this shit.
I'm putting up my shit.
Power move.
‐Yeah. ‐DAVE: I respect that.
That's what it fucking sound like, no doubt.
‐Yeah. ‐Oh.
I respect you.
Uh, hey, we went to University of Richmond together,
believe it or not.
‐Same year. Yeah. ‐Seriously?
‐Yeah. ‐I don't remember you at all.
Yeah, uh, we probably had, you know,
drastically different social groups.
‐I got kicked out my freshman year. ‐I know.
‐It was, like... ‐You made it through?
I did. I made it all the way. I graduated.
I was actually the student of my year.
‐That's what's up. ‐Uh, but I remember
when you got kicked out because you were on the basketball team,
and it make me so upset because the team‐‐
I, like, had such hopes for that team.
And, like, you were a big part of that puzzle,
so when you got kicked out,
it was, like, very... uh, it was a bummer for me.
‐Uh. ‐Obviously, I was upset
for you as a man, primarily.
Your underwear is exposed.
♪ Me and S‐Game at the X Games
♪ Bitch blowing up my phone playing text games ♪
♪ OGE life on my neck, man... ♪
Yo, are you, like, Lil Dicky girlfriend
or something like that?
Oh, hell, no. He wishes.
‐I just film him. ‐Oh, you film?
Oh, well, shit, I'm looking for a new director
of my music video myself, 'cause
the last dude‐‐ trash. You boot, man.
No, I just do it for fun,
‐not for real. ‐Oh.
I made his logos, though.
That's cool.
Can I get at those Takis, though?
‐Yeah. Sorry. ‐Thanks.
♪ OGE got bitches on top of bitches ♪
♪ I ain't talkin' two or three, I'm talkin'... ♪
Okay, look at you, over here networking with Denzel Curry,
connecting the dots. That's what I'm trying to do.
Yeah, I wouldn't call that networking.
Why not? Look where we at. I'm trying to get a verse
from one of these rappers, I need a manager and publicist.
I'm trying to make something shake out here, Emma.
No, I'm not trying to be thirsty, you know?
I'm not thirsty. I'm just hungry. Man, I got to eat.
Like, for real, don't be afraid.
‐I... ‐Dada!
Where your, like, monitor, supervisor?
Like, who... Nobody watching you, brah?
I feel you, though, man. I used to be just like you‐‐ young,
out here, lost, fresh, wiggling, man, like, for real, man.
I used to be a kid, too, myself.
But it's gonna be all right, man.
Just keep your head up, little homie.
‐You gonna be straight. ‐WOMAN: Damian?!
(babbles)
Sorry about that, y'all.
♪ Mucho D, niggas trash bitches ♪
♪ OGE life, nigga, nigga, ass bitches ♪
Damn. That's motivation right there. Real shit.
But I'm about to go get this Desiigner verse, though.
You see me? I'm out here suited and booted. I got to get it.
‐♪ Tell 'em come through ♪ ‐♪ No, I know ♪
♪ The party poppin' over here, poppin'. ♪
STEPHEN: Uh‐huh. Yeah. No, yeah, I get it,
but we need someone who knows this world.
Huh? Her? I...
I would not put her on it, no.
Yeah, maybe Dan. I could work with Dan, sure. All right.
I need you guys to help me out with some TV spots.
What do you say?
‐TV? ‐Yeah. ‐Great.
John and Vicky are out of the office this week,
so can you guys work on the Mountain Dew campaign?
‐We absolutely can. ‐Yeah.
‐All right. ‐Great.
We've got an internal with Jeff tomorrow,
so, uh, why don't we circle back in the A. M. Cool?
‐Yeah. ‐Oh, yes, I'd love to meet Jeff.
Have you guys ever done TV?
‐No. ‐Not yet. ‐Well,
hopefully you'll do better than your Eagles did
against my New York football Giants last week.
Oh, my God. We literally had our third‐string
quarterback out there. We were totally under...
How are you bragging about that? Get a grip.
I bet you guys wish you had Julio Jones.
He's on my fantasy team.
He's, like, leading the league in YAC yards, so...
‐She's a Falcons fan. ‐STEPHEN: Well, actually,
YAC yards is kind of like saying,
"yards after catch yards."
‐So... ‐Oh.
‐It's true. ‐STEPHEN: Anyway, I will
shoot Dave the brief,
and you guys'll be off and running.
‐Shoot it to me. ‐Yeah. ‐Can you cc me?
‐Yeah. I can just ‐Or...
‐forward it, whatever's clever. ‐Yeah. Just forward it.
DAVE: We are gonna kill this fuckin'... Ooh, sorry.
But we're gonna kill this thing.
‐Do it. Do it. ‐Thank you.
You won't regret it. Thank you.
Mountain Dew. Mountain Dew. Dew, Dew.
Dew, Dew. Doo‐doo.
Hey, I got a buddy who loves shitting in the mall.
What's his favorite movie?
What?
Paul Fart: Mall Poop.
Dave, it's way too late for that.
There's people out here, by the way.
Can we, like... This is a little crazy.
I thought you were a competitor.
I want to see what these doofuses got.
See what we're up against.
Well... Mountain Dewfus.
I'm excited to get in front of Jeff.
That guy's got such a presence to him.
Well, that's what happens when you own an ad agency.
Ooh, let me check Adrian's office and see what they're
‐pitching. ‐Why do you care so much about this?
‐It's like trash digging or... ‐Because making commercials is
so much cooler than dumb‐ass billboards.
I've been waiting over a year to make TV spots.
So if you could do whatever you want in life,
you would, what, make Super Bowl commercials?
If I could do anything, I'd direct movies.
What? How have I never heard this before?
Just don't feel like it's a real job.
What do you mean? It's definitely a real job.
Every movie you see has a director.
I understand how it works, Dave.
It's just 99% of directors don't make it.
Yeah, but what if you're the one...
‐Can you just help me? ‐Don't be such a buzzkill.
This is, like, a rebellious brand, you know.
You got to, like, unleash me here.
You'd be surprised what they're probably capable of doing.
Please allow me to unleash my inner Kanye
on this fucking shit.
Okay.
What?
So I'd be rapping, rapping, rapping.
Swagger, charisma, all of that, hopefully.
Go around, I guess, over and over
until the song is done. I don't know.
But don't think all these people will have to, like,
turn their heads to see you?
I didn't think about that.
I think you should go under the table.
It'll be so sick. Come through here.
‐Like, crawl? ‐Yeah, and then, like, rap here,
rap here, and then you'll be in the middle performing.
‐Crawl. ‐You want me to crawl under the table in front of Jeff?
Yeah. Look, here. I'll show you 'cause you can't see.
I'm rapping. I'm rapping. You have no idea what I'm doing.
‐And I shoot through the table like a rat. ‐Yeah.
‐And down. ‐And I'm up here, and then there.
Wow. And then I'm here, and then everyone's staring at me.
‐Then head over here. ‐Yeah. Then I could even,
‐uh, high‐five people if I wanted to. ‐(laughing): Yes.
‐Is that... How does it look? ‐Yes. Cut.
‐Cut. ‐Look.
Oh, that's way sicker.
‐Right? ‐Yeah, I like that a lot.
And then I'll design some awesome graphics on the TV.
‐Slug? ‐Yeah.
Will you direct my real music videos when I make them
when I'm a real rapper?
Definitely, Slug.
Hey, but don't get too ex... Oh, you're giving me a hug?
‐Yeah. ‐Aw.
Don't get too excited, okay?
It's gonna be an all‐nighter. So write your rap
and I'll work on the visuals.
‐All‐nighter? ‐Yup.
I've never pulled one of those before.
‐Ever? ‐Ever. The latest I've ever stayed up‐‐ 3:45 a. m.
New York City, am I right?
Fuck. They got strip clubs out there.
‐Yup. ‐Got one night to write a rap.
‐That's fine. I thrive in the face of pressure. ‐Yeah.
I better drink some fucking Mountain Dew if I'm gonna...
‐Caffeinated. Go for it. ‐The...
‐Oh, my God! ‐(groans)
You're supposed to do that with an empty can.
‐Are you okay? ‐Yeah, I'm fine. Please, I can't be touched.
MIKE: Hey, Sherry, just following up to s
for the cypher because LD is big on prep.
It's just not something we do. We never give it out
in advance.
Yeah, I hear that, but, um, you know,
think about, like, today, culturally.
That might be, like, a past type of way of thinking.
You know, like, shouldn't we be, like, uplifting everyone
and celebrating this talent and showcase it,
not pitting everyone, uh, at odds?
Especially with, uh, social, uh, ongoings
and, like, the, you know, uh, like, today?
MIKE: Sherry, you know what? We really just want
to be prepared, and it's not a competition,
so if we get the beat early, everybody wins.
This is a competition. That's the point of it.
Look, a lot of times,
people just use verses from unreleased songs.
Hey, you know what? That's cool,
but I don't really have any unreleased verses,
you know? So that's just not something
I can tap into, unfortunately, and if I could,
I probably wouldn't be, like, revealing it
for a the first time, over a beat I never heard, to America.
‐You know what I mean? ‐See you tomorrow, Dave.
‐So if we can just talk about... ‐(hangs up)
Fuck!
Great. I'm gonna be up the entire night writing some verse
that can fit over any beat, tempo that's ever existed.
Bro, that's what rappers do, bro. You got it. Game six.
Seven. It's seven, Gata. Who said six?
‐That's... What are you talking about? ‐Fuck.
Oh, nah. He closing out in six, bro.
Icons can do anything. Jordan played baseball.
You know what I'm saying? Bo Jackson did it all.
‐You got it. ‐Ants.
It's gonna work out like it always does.
You're born to do this, remember?
♪ ♪
(humming softly)
Black coffee, almond milk for the all‐night woman.
Black coffee can't have milk.
What am I adding the milk to, then?
Coffee.
It feels racial.
Want to know another fun fact?
I've never actually rapped in front of anybody before.
‐Like, ever. ‐Wait. Are you nervous?
Uh, look, I don't know. Fuck.
Jeff's, like, an intimidating guy, and, uh,
this is all coming kind of quickly,
and I just want to make sure I'm ready...
Dave, if you want to be a rapper,
you're gonna have to do this eventually.
Might as well pop your cherry in front of a bunch
of white dudes who won't even know what's cool or not.
‐It's gonna be cool. ‐You're gonna be fine.
‐Absolutely. I got it. ‐You got this.
Speaking of which... Stephen,
we got quite the pitch for Mountain Dew today.
‐Yes, we do. ‐Oh, fuck. I'm sorry.
Um, John and Vicky actually sent some stuff in.
Aren't they on vacation?
Yeah. Yeah, they are fuckin' rock stars.
Anyway, um, we've got enough manpower on Dew,
so, uh, why don't you guys get back to work on TDA?
Whoa, whoa, so we're not doing any TV commercials?
Can we just give you the elevator pitch?
Don't even worry about it.
Just TDA, guys. Thanks.
Fuck this fucking place.
Shit.
Long night last night?
‐Yeah. ‐Oh, uh,
I think I just saw your father in conference room two.
Sony's here.
Everybody's Asian. It's crazy. (chuckles)
‐Slug? ‐Mm.
Let's win the Mountain Dew pitch today.
Did you just, like, snort Adderall?
We're not even in the meeting.
So what? Let's just fucking crash it.
Who cares?
Just went in ther... You can't... That's not...
‐That would never fly. ‐Aren't you the one
who said you can live with failure, not with what‐ifs?
That was I.
‐Their tagline is "Do the Dew." ‐It is.
‐I feel it. ‐They're all about doing.
We got to just... do it, you know?
You're treading into Nike territory, but fuck yeah,
‐I'm down. How do we... Let's... ‐Fuck yeah.
‐Fuck, that's a... I love that shit. ‐Let's fucking fuck it up!
‐Exactly. (grunts) ‐Do you have the music? Okay. That's a lot,
but, yes, uh, I'm ready. Uh...
‐Ready? ‐Let's go!
♪ ♪
♪ I left out of school without mama's permission... ♪
Bro, you didn't tell me they had DJ Drama here today, bro.
You know it's about to go up, bro.
You got to snap, dawg, for real.
You know who that is, right?
MIKE: Gata, he doesn't need the pressure right now, man.
‐Just... ‐GATA: He bust again?
MIKE: I know, bro, but not now.
♪ I stand but now I'm the type of nigga... ♪
Hey.
♪ I ain't got to dump, twelve o'clock in the whip ♪
♪ Looking for the trunk, and you can't fake the funk ♪
‐Oh... Oh. ‐♪ Pistol attached to a nigga like breast lumps ♪
♪ Lot on the black pump, pumping on tank three ♪
♪ 3:00 in the morning, I'm half‐asleep... ♪
(phone dings)
‐(whispering): Check your phone. ‐What?
Check your phone. I was just flirting with the DJ.
I texted you the beat.
♪ Income and the getting the bag, though ♪
♪ I'm through the back door with my main bitch ♪
♪ Can't get caught with my side ho ♪
♪ I got Bape on... ♪
You're welcome.
♪ Bring the bricks on the high low ♪
♪ This bitch only five, four but her throat ♪
♪ Feel like it's seven feet deep ♪
♪ She sucking dick with a blindfold ♪
♪ Made me disappear like my weed ♪
♪ I'm going in, bitch, it's guaranteed... ♪
Hey, Gata, I want to direct one of your videos.
You serious?
But you know I ain't got no money for no music video, Emma.
That's fine. I just want to do shit.
‐You for real? ‐Yeah.
Oh, shit! This about to up my gander, like, for real.
This is big‐time. Like, top‐tier.
You really about to do this shit for me?
‐Yeah. ‐Hey, where's Lil Dicky?
‐I don't know. ‐I'm not even sure.
Anyone got eyes on Dicky?
(pulsing beat playing)
New crib. New crib. New crib.
♪ Chop, and you know that, boy ♪
♪ New crib doesn't have a driveway ♪
♪ Still pulling out when I fuck by the fireplace ♪
♪ I might be hip‐hop Ryan Gosling ♪
♪ I don't want to think about it, it's just too exhausting ♪
♪ Kissin' on your baby like the boy politician ♪
♪ Out tough shit, overcooked chicken ♪
♪ Hoppin' out the Lyft, no tippin', I'm rich ♪
♪ So sick, getting' blown, I'm just makin' a wish, uh ♪
♪ Show out, only that you and I alike ♪
♪ Pronouns, girls want to go out, white, snowout ♪
♪ Hair's so straight, blow out ♪
♪ Touchdown score, no toe out ♪
♪ Run around the telly, bein' loud as fuck ♪
♪ Maid stop comin' back, turn down for what? ♪
♪ Name hotter than a motherfuckin' crowded bus ♪
♪ That Lil Dicky got XXL, huh? ♪
Yes!
♪ ♪
Hey, Dave, keep in mind,
your clothes are really dark, so don't lose your light.
‐Every rapper has a spotlight. ‐I'm gonna do it how I'm gonna do it.
I have to.
♪ ♪
ASSISTANT DIRECTOR: Rolling. Quiet, y'all.
‐MAN: Still rolling sound. ‐GATA: Don't worry,
he good, he got this. That's what he do.
They can't spit like him. He gonna be good.
‐ASSISTANT DIRECTOR: Dave East, you're up. ‐Here I come.
Kill that shit, Dave.
Y'all ready. Let's do this shit.
(pulsing beat playing)
♪ Chop, and you know that, boy ♪
♪ ♪
Yo, this slow‐ass beat ain't it, man.
‐LIL YACHTY: You playin', man. ‐DESIIGNER: Hey, yo this shit.
‐DAVE EAST: That's wack. Wack. ‐DENZEL: Speed it up, bro.
I got a different one. I got‐ I got something else. Here.
DENZEL: Let's do that. Let's do that.
Oh, I need something else.
‐Yeah. ‐(lively beat playing)
DAVE EAST: Yeah.
Thank you, man.
Uh, one, two. One, two. One, two.
♪ Yo, not the one up in the sky ♪
♪ Till the day that I die... ♪
♪ I'm the best rapper alive. ♪
(applause, cheering)
LIL YACHTY: Don't play with him, bro.
(indistinct chatter)
‐Hey. ‐(whoops)
‐It's going out the end. ‐That was really good.
‐DESIIGNER: Crazy.
Lil Dicky?
‐Me? ‐You're up.
‐Okay. ‐(lively beat playing)
‐Kill that shit. ‐DESIIGNER: Were you nervous?
(indistinct chatter)
‐All right. ‐Yeah, I'll take your word for it, Dave.
DAVE: ♪ Yo ♪
♪ New crib doesn't have a driveway ♪
♪ Still pulling out when I fuck ♪
♪ By the fireplace ♪
♪ I might be hip‐hop Ryan Gosling, I don't... ♪
Hey, can we start that over? Can we just run it back?
‐Yup. Run that back. ‐I got you.
‐All right. ‐(music stops)
(lively beat resumes)
♪ New crib doesn't have a driveway ♪
♪ Still pulling out when I fuck... ♪
Didn't do the vocal warmups that I do.
(grunts) Here we go, here we go.
♪ New crib doesn't have a driveway ♪
♪ Still pull out when I fuck by the fireplace, I might be ♪
♪ Hip‐hop Ryan Gosling, I don't like to think ♪
♪ About it, it's just too exhausting, so fast, fast... ♪
Start it over. Start it over. Sorry.
I'm just trying to get the hang of this new beat.
(lively beat playing)
(mumbling)
(mumbling): ♪ Doesn't have a driveway, doesn't have a fuck... ♪
Can you just don't come so close? Thanks.
Can we go back to the... can we go back to the‐the first beat?
‐Uh... ‐(music stops)
E‐Everyone kind of has to have the same one,
‐otherwise it wouldn't cut together. ‐DAVE: Right.
And‐and you won't do yours again to the slower beat, no?
‐Nah, I'm good. ‐Okay.
Adapt. Adapt. Adapt. Play it, uh...
‐Start it up. Start it up. ‐(lively beat playing)
(mumbling): Why, why, why, why, why, why, why?
STEPHEN: Mountain Dew
is current, it's exciting, it's iconic.
It's pure energy in a bottle.
Or‐or a can. Yeah. (chuckles)
That's why we're telling the world to grab a Mountain Dew
and... charge up. (chuckles softly)
Jeff, we're just blue‐skying right now, but, uh,
happy to hear your thoughts. We can circle back at the...
Hold on. There's one more.
‐Wait, what are you... ‐Trust me.
You guys are gonna love this.
STEPHEN: I...
(rhythmic synthesizer beat playing)
Hi. Hello. How's it going?
You guys are here for the Mountain Dew pitch, right?
You can sit. I figured it all out.
♪ Mountain Dew, Mountain Dew, Mountain Dew, Mountain Dew ♪
♪ Mountain Dew, Mountain Dew, Mountain Dew ♪
♪ Drink, chug, do the Dew, aw, everyone ♪
♪ Mountain Dew, Mountain Dew, Mountain Dew, Mountain Dew ♪
♪ Mountain Dew, Mountain Dew, Mountain Dew ♪
♪ What would you do to do what you want? It's done ♪
♪ Did you have a good time listening to everybody's ♪
♪ Silly ideas about soda? Aw, man, party's over ♪
♪ This is the closer, let me just demonstrate this further ♪
♪ Just imagine there's a commercial ♪
♪ And there's a rapper about your work and he's all like ♪
♪ Jill, would you like a Mountain Dew? ♪
♪ Steph, would you like a Mountain Dew? ♪
♪ Jeff, would you like a Mountain Dew? ♪
♪ Steve, I don't know about you, I'm just kidding, but Jeff ♪
♪ Look at the can, look at me dance, look at the man ♪
♪ Jeff, I'm looking pretty on brand, they got supply ♪
♪ They got supply ♪
♪ Well, this is demand, Jeff, uh ♪
♪ The kids will post this on the 'Gram ♪
♪ Tag all their friends ♪
♪ By the end of the night, they'll be like "Sprite who?" ♪
♪ We make up a dance, man, where does it end? ♪
♪ Dude, I got to try to overthink it ♪
♪ It's a motherfucking drink ♪
♪ So let's put in the can, great, done ♪
♪ By the way, hi, I'm Dave ♪
♪ While I have your attention ♪
♪ I sit over there in the cube, in the pit ♪
♪ I'm a genius, I should probably get more ops ♪
♪ Underutilized as fuck, but I guess today it stops ♪
♪ Maybe not, it depends ♪
♪ If management can open their eyes a little ♪
♪ I'm just messing with Stephen, but clearly, I'm a leader ♪
♪ Of thought, no? ♪
♪ Look what I've done ♪
♪ Okay, I'm done. ♪
You can stop it. You can stop the music.
Stop the music, stop the music.
‐(whooping) ‐(music stops)
Thank you guys so much.
That was awesome.
You know what? Let's fast‐track this and lock in a rapper.
WOMAN: I think he could run point on that.
What's your name again?
Norm Bender.
It's Dave. My name's Dave.
Okay, so, you... you prefer Dave or Norm Bender?
Dave.
Oh, and give it up for Emma.
She did all the visuals. Uh...
They're kind of cool, right? Did you guys even see 'em?
♪ I might be hip‐hop Ryan Gosling ♪
♪ I don't like to think about it, too exhausting ♪
♪ Only... ♪ Fuck!
Sorry.
New crib, new...
♪ Kissing on your baby like a politician ♪
♪ I don't... ♪ I'm sorry.
Okay, you know what? I‐I think we have enough
to stitch something out of it, so you can just stop.
Can I just take five? I'm sorry. I just need five minutes.
Thank you so much. I just need five minutes. Thank you guys.
(mumbling)
♪ ♪
(sighs)
Captioned by Media Access Group at WGBH access.wgbh.org