1
00:00:02,916 --> 00:00:05,187
(upbeat instrumental
music plays)

2
00:00:07,191 --> 00:00:09,730
Yo, what's up? It's Lil Yachty,
from Atlanta, Georgia.

3
00:00:09,763 --> 00:00:13,303
Um, the thing what got me
into, you know,

4
00:00:13,336 --> 00:00:15,173
taking this rap thing
serious was,

5
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you know, growing up,
my mom worked two jobs,

6
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and wanted to, you know,
live above for once,

7
00:00:19,683 --> 00:00:21,620
you know, you know,
provide for my family,

8
00:00:21,654 --> 00:00:23,624
so I think
that's what really drove me

9
00:00:23,658 --> 00:00:26,229
to, you know,
take this thing serious.

10
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(trills) You already know
the vibes.

11
00:00:29,468 --> 00:00:31,272
Your boy Desiigner,
New York City.

12
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And what really made me take
my career serious was, you know,

13
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when I was 14, I got shot.

14
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For me, I was
in the streets, wilin',

15
00:00:38,353 --> 00:00:40,257
doing things
I wasn't supposed to do, so,

16
00:00:40,290 --> 00:00:42,629
seen a vision,
and I started following it,

17
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and here I am today. No kizzy.

18
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Hey. Lil Dicky. I'm from
Cheltenham, Pennsylvania,

19
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which is the first suburb
right outside of Philadelphia.

20
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It's, like,
a stone's throw away, honestly.

21
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Two minute drive,
you're in... in the city.

22
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My childhood was ideal.
Like, I was very loved

23
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and respected
by my friends and family...

24
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How's it look?
Does he look too Jewish?

25
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DAVE:
Well, maybe I shouldn't
say "ideal" actually.

26
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‐Think it's a little late
to be asking that.
‐GATA: Too Jewish?

27
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He don't even got the shit
on his head or nothing.

28
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There was a lot of body trauma,
if I'm being honest with you,

29
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a couple of procedures
I wish I could have back,

30
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a second crack at it,
but you live and you learn,

31
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um, as they say, and...

32
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Anyways, I went to college,
uh, University of Richmond,

33
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and I graduated as the
marketing student of the year.

34
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And actually, Businessweek
ranked my undergraduate program

35
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as the number‐one undergraduate
marketing program in America.

36
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So by the transitive property,

37
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I was incredibly
well‐positioned.

38
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And I got a job
at an ad agency.

39
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And it was cool.

40
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Like, uh, you know,
but it just, like...

41
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I've always felt like
I was the one, genuinely.

42
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So, I went for it,
and here I am.

43
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What was the question, again?

44
00:01:46,857 --> 00:01:48,828
You doing commercials?

45
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Yeah, I‐I have, like,
ten commercials on TV.

46
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Brrra. Geek geek!

47
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Yeah. Can we actually, uh,
not put that part in the edit?

48
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Um, who do I need
to talk to about that?

49
00:01:59,549 --> 00:02:01,252
Uh, I'd actually love to...

50
00:02:01,285 --> 00:02:02,622
Just because I'm very,
like, careful

51
00:02:02,656 --> 00:02:04,425
about how
I do my branding and...

52
00:02:04,458 --> 00:02:06,830
Oh, that's great.

53
00:02:06,864 --> 00:02:09,636
‐♪ Bound ♪
‐♪ Bound ♪

54
00:02:09,670 --> 00:02:13,243
♪ Bound ♪

55
00:02:13,276 --> 00:02:17,719
♪ Bound to fall in love ♪

56
00:02:19,523 --> 00:02:21,159
♪ Bound... ♪

57
00:02:21,192 --> 00:02:23,531
Hey. Hey.

58
00:02:23,564 --> 00:02:25,868
‐Hey!
‐♪ Boun... ♪

59
00:02:25,902 --> 00:02:28,440
‐It's just me.
‐Oh. Hi.

60
00:02:28,473 --> 00:02:29,676
Did you switch chairs with me?

61
00:02:29,710 --> 00:02:31,947
‐Uh...
‐Uh...

62
00:02:31,980 --> 00:02:33,684
You could interpret it that way.

63
00:02:33,718 --> 00:02:35,588
‐Give it back.
‐Okay.

64
00:02:35,621 --> 00:02:37,391
‐Slugs.
‐(imitating Mike Tyson):
My back is broken.

65
00:02:37,424 --> 00:02:39,395
‐Well, you know.
‐Spinal.

66
00:02:39,428 --> 00:02:42,434
‐Mike Tyson?
‐I have no idea
what that reference is.

67
00:02:42,468 --> 00:02:44,740
What you got for me?

68
00:02:44,773 --> 00:02:46,510
‐TD Ameritrade?
‐Mm‐hmm.

69
00:02:46,543 --> 00:02:48,614
Sure.
Let me pull up my list.

70
00:02:52,922 --> 00:02:54,593
Okay, so I've got one idea.

71
00:02:54,626 --> 00:02:56,797
‐Just one?
‐It's the best idea

72
00:02:56,830 --> 00:02:58,801
probably that's ever
come out of this building, so...

73
00:02:58,834 --> 00:03:00,505
‐Okay, let's hear it.
‐Would you be interested
in hearing

74
00:03:00,538 --> 00:03:01,974
‐an idea like that?
‐I would love to hear your idea.

75
00:03:02,007 --> 00:03:03,577
Great. Imagine driving
down the street, right?

76
00:03:03,611 --> 00:03:04,913
You look up,
you see a billboard.

77
00:03:04,946 --> 00:03:07,451
But there's a human being
strapped to it.

78
00:03:07,484 --> 00:03:10,257
Like, actually up, strapped.

79
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‐Mm‐hmm.
‐And it just says.
"Strapped for cash?

80
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‐TD Ameritrade."
‐Mm‐hmm.

81
00:03:14,533 --> 00:03:16,269
It's clean, it's simple,
it's newsworthy.

82
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I think, like,
reporters would report.

83
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It's an online brokerage firm.

84
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They're not buying
anything funny.

85
00:03:21,914 --> 00:03:23,416
I don't know.
I chose not

86
00:03:23,450 --> 00:03:24,953
to have any inhibitions
and dream big.

87
00:03:24,986 --> 00:03:27,692
Like, I'm not putting any
unnecessary limitations on this.

88
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The limitations are necessary,
or you're just wasting time.

89
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‐Okay, number two on the list.
‐Mm‐hmm.

90
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If you were to hear me say,
"I'm dick‐fingering a girl,"

91
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in a song,
how would you interpret that?

92
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‐That you're a loser?
‐'Cause every song's about sex.

93
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‐I've never heard
such unique phrasing.
‐Yeah, but no guy

94
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has ever said,
"I want to dick‐finger you."

95
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Bingo. Exactly.
Why would...

96
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That's‐that's first mover
advantage. Oh!

97
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I figured out my rap name.

98
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Oh, my God, what is it?

99
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Well, take a moment
and really absorb this,

100
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because you're probably
gonna, like,

101
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replay this moment
a couple dozen times.

102
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‐Tell me.
‐Call me...

103
00:04:00,390 --> 00:04:03,263
Norm Bender.

104
00:04:03,296 --> 00:04:06,002
Norm... Bender?

105
00:04:06,035 --> 00:04:08,039
Yeah, like, my...
as if my name were Norman.

106
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‐MAN: Yo, Burd.
‐'Cause I bend norms at every...

107
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‐Burd.
‐I'm Norm Bender.

108
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Yo, here, here. Look.

109
00:04:13,483 --> 00:04:15,888
‐You done Chatroulette yet?
‐Oh, yeah. Huh.

110
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‐I think I've seen this before.
‐Is this‐is this...

111
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‐This is a global...
‐Yeah. You, like, connect

112
00:04:18,994 --> 00:04:20,765
with a bunch of different
people all over the world.

113
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‐It's, uh...
‐Oh I... Ew.
‐Oh, wow.

114
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‐Uh, yeah. Sorry. Yeah.
‐Guy's dick is made of meat.

115
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‐There's a lot of dicks on this.
‐Hey, what do you need from us?

116
00:04:26,075 --> 00:04:27,612
‐Let's cream. Uh...
‐Hold on. Hold on.

117
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‐Uh, here we go. Here we go.
‐Lower my voice.

118
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Well, they keep nexting us,

119
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but I'm ready to make him cream.

120
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‐Mm. Yup.
‐Oh.

121
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‐Hello, sir.
‐Oh, hi.

122
00:04:34,726 --> 00:04:36,497
Hey, how's it going?

123
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DAVE:
Just hanging... out.

124
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Are you... my father?

125
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‐MAN: Um... I don't think so.
‐(laughter)

126
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‐Nice.
‐Ah.

127
00:04:47,384 --> 00:04:48,521
‐MAN: Okay.
‐DAVE: That's funny.
‐Hey, chubby.

128
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MAN:
Just working from home.

129
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‐Looking for people to talk to.
‐EMMA: Shit. Jeff.

130
00:04:51,325 --> 00:04:53,029
(clears throat)

131
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DAVE:
So we should work hard
at this task.

132
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‐Did he see us?
‐Mm, I don't know.

133
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‐It's fine.
‐I don't know. I'm not...

134
00:04:59,375 --> 00:05:00,645
Guys, I've done coke
with one of the partners

135
00:05:00,678 --> 00:05:01,880
at the holiday party.

136
00:05:01,914 --> 00:05:03,784
I'm not gonna say who, but

137
00:05:03,818 --> 00:05:06,088
‐trust me, we're good. It's...
‐I've never done coke, but...

138
00:05:06,122 --> 00:05:08,928
‐I'm on Adderall.
‐Ah, nice. Can I get some?

139
00:05:08,961 --> 00:05:10,965
Can't do it. My mom made me
promise not to give any away.

140
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Got it.
Got it, got it, got it.

141
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‐Dave.
‐Of course.

142
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What about "of course"?

143
00:05:16,577 --> 00:05:18,681
"TD Ameritrade. Of course."

144
00:05:18,714 --> 00:05:20,852
‐Of course not.
‐Well...

145
00:05:20,885 --> 00:05:22,589
Maybe just think
of it differently.

146
00:05:22,622 --> 00:05:24,091
Like, what kind of movies
do you like?

147
00:05:24,124 --> 00:05:27,765
Uh, Warner Brothers?
They're the most consistent.

148
00:05:27,799 --> 00:05:31,807
‐Never mind.
‐(phone dings)

149
00:05:31,840 --> 00:05:35,982
Wow! Kanye's new album
just dropped. Yeezus is here.

150
00:05:36,015 --> 00:05:37,752
‐Yeezus is here?
‐Yeah, isn't that the best title

151
00:05:37,785 --> 00:05:40,023
you've ever heard? That's such
a Kanye title. I love it.

152
00:05:40,056 --> 00:05:42,461
‐Yeezus.
‐So arrogant
and lacking self‐awareness.

153
00:05:42,495 --> 00:05:43,964
Very Kanye.

154
00:05:43,998 --> 00:05:45,601
What on God's green earth

155
00:05:45,635 --> 00:05:47,004
‐are you even talking about?
‐(laughs)

156
00:05:47,037 --> 00:05:48,439
If Kanye wasn't that way,
he would never be Kanye.

157
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He wouldn't even be a rapper.

158
00:05:49,843 --> 00:05:51,078
This is gonna hit me
at the perfect time.

159
00:05:51,112 --> 00:05:52,815
Every time I listen to him,
it's like

160
00:05:52,849 --> 00:05:54,418
there's nothing in my way
and I can achieve all my dreams.

161
00:05:54,451 --> 00:05:57,424
Aw.
Is the world in your way?

162
00:05:57,457 --> 00:05:59,028
You got to understand
I have always felt

163
00:05:59,061 --> 00:06:01,700
like I was the biggest star
on the planet.

164
00:06:01,733 --> 00:06:03,971
‐You?
‐Yeah, me. I used to watch
The Truman Show

165
00:06:04,004 --> 00:06:06,409
and think that that was me‐‐
that everyone was watching me

166
00:06:06,442 --> 00:06:07,745
because I was, like, destined

167
00:06:07,779 --> 00:06:09,583
to provide entertainment
for everybody.

168
00:06:09,616 --> 00:06:11,452
And I still feel that way,
and I'm gonna go for it fully.

169
00:06:11,485 --> 00:06:13,724
I'm just waiting on the moment
for my boat to hit the wall,

170
00:06:13,757 --> 00:06:15,060
like Jim Carey's did at the end
of the movie?

171
00:06:15,093 --> 00:06:16,697
So you've always
been delusional?

172
00:06:16,730 --> 00:06:18,701
‐Or I've always said
‐Or...

173
00:06:18,734 --> 00:06:21,974
that I can live with failure,
but I can't live with what‐ifs.

174
00:06:22,007 --> 00:06:23,577
It must be nice
to live in a world

175
00:06:23,611 --> 00:06:25,581
where dreams
don't have to be dreams.

176
00:06:25,615 --> 00:06:27,652
Guys, seriously?
How am I still here right now

177
00:06:27,685 --> 00:06:29,656
and you're playing
fucking basketball?

178
00:06:29,689 --> 00:06:31,192
EMMA:
Sorry, Stephen.
We're so sorry.

179
00:06:31,225 --> 00:06:32,729
Our bad, big dog.

180
00:06:32,762 --> 00:06:34,499
‐(scoffs)
‐That's... Mm.

181
00:06:34,532 --> 00:06:36,637
Did you just
call our boss big dog?

182
00:06:36,670 --> 00:06:38,641
I did, but it doesn't
really matter.

183
00:06:38,674 --> 00:06:40,645
In five years, he's gonna
be remembering the time

184
00:06:40,678 --> 00:06:42,649
he had this conversation with me
when I was wasting

185
00:06:42,682 --> 00:06:45,588
my national treasure of a brain
on TD Ameritrade.

186
00:06:45,621 --> 00:06:47,057
This fucking sucks.
This must be exactly

187
00:06:47,090 --> 00:06:48,761
what Kanye felt like
when he worked at the Gap.

188
00:06:53,236 --> 00:06:54,673
I've hit a wall.
I got to g

189
00:06:54,706 --> 00:06:56,208
You want to head out?

190
00:06:56,242 --> 00:06:58,146
I think I got a little bit more
left in me,

191
00:06:58,179 --> 00:07:01,085
so I'm just gonna stick around,
but I'll see you tomorrow.

192
00:07:01,118 --> 00:07:02,755
All right.
Good night, Slug.

193
00:07:02,789 --> 00:07:04,793
‐Good night. Love you.
‐Love you.

194
00:07:15,648 --> 00:07:17,752
♪ Blood on the leaves ♪

195
00:07:17,785 --> 00:07:19,723
♪ I just need
to clear my mind now ♪

196
00:07:19,756 --> 00:07:22,027
♪ It's been racin'
since the summertime ♪

197
00:07:22,060 --> 00:07:24,766
‐♪ Leaves ♪
‐♪ Now I'm holdin' down
the summer now ♪

198
00:07:24,799 --> 00:07:27,505
‐♪ Leaves ♪
♪ And all I want
is what I can't buy now ♪

199
00:07:27,538 --> 00:07:29,141
‐♪ Blood on the leaves ♪
‐♪ 'Cause I ♪

200
00:07:29,174 --> 00:07:31,078
♪ Ain't got the money
on me right now ♪

201
00:07:31,112 --> 00:07:33,082
♪ And I told you to wait ♪

202
00:07:33,116 --> 00:07:35,988
‐♪ Leaves ♪
‐♪ Yeah, I told you to wait ♪

203
00:07:36,022 --> 00:07:38,527
‐♪ Leaves ♪
‐Would be lost without me ♪

204
00:07:38,560 --> 00:07:41,500
‐♪ We could've been somebody ♪
‐♪ Strange fruit ♪

205
00:07:41,533 --> 00:07:44,839
‐♪ Hanging ♪
‐♪ Thought you'd be different
'bout it ♪

206
00:07:44,873 --> 00:07:46,943
♪ We could've been somebody ♪

207
00:07:46,977 --> 00:07:49,916
♪ 'Stead you had
to tell somebody ♪

208
00:07:49,949 --> 00:07:52,722
♪ Let's take it back
to the first party. ♪

209
00:07:52,755 --> 00:07:54,793
(indistinct chatter)

210
00:07:56,763 --> 00:07:59,769
♪ Got a couple bars
I don't even rap ♪

211
00:07:59,803 --> 00:08:02,675
♪ Any party,
pull up hella tardy ♪

212
00:08:02,709 --> 00:08:05,548
♪ Hypin' up the crowd
like I'm Rick and Morty ♪

213
00:08:05,581 --> 00:08:07,250
Can't wait for this to be over.

214
00:08:07,284 --> 00:08:09,756
‐I'm so stressed
about this cypher.
‐GATA: What?!

215
00:08:09,789 --> 00:08:11,793
LD, you just made
the XXL Freshman list.

216
00:08:11,827 --> 00:08:13,597
You used to dream about
that type of shit.

217
00:08:13,630 --> 00:08:15,568
And you got bars.
Ain't nobody spittin' like you.

218
00:08:15,601 --> 00:08:17,104
If you want, there's a barber.

219
00:08:17,137 --> 00:08:19,709
You can get a haircut
if that's... Does that help?

220
00:08:19,743 --> 00:08:21,112
I don't understand how
we haven't gotten the beat yet.

221
00:08:21,145 --> 00:08:22,615
Like, how am I supposed
to know how to rap

222
00:08:22,648 --> 00:08:23,550
if I don't know
what we're rapping over?

223
00:08:23,584 --> 00:08:25,521
Look around. You made it.

224
00:08:25,554 --> 00:08:27,290
If I would've told you this
back in the cube...

225
00:08:27,324 --> 00:08:28,961
‐♪ My dick sucks,
my dick sucks... ♪
‐Fuck.

226
00:08:28,994 --> 00:08:30,664
GATA:
What? This is my song.

227
00:08:30,698 --> 00:08:33,771
‐Song's so old.
‐This is my shit
right here, bro.

228
00:08:33,804 --> 00:08:35,941
‐♪ My dick sucks... ♪
‐GATA: LD?

229
00:08:35,975 --> 00:08:38,079
We don't have to hear
any more of this.

230
00:08:38,112 --> 00:08:39,849
Everyone's heard this before.

231
00:08:39,883 --> 00:08:42,622
Yeah, you doing some funny shit
tomorrow, Lil Dicky?

232
00:08:42,655 --> 00:08:44,291
I don't think so, Lil Yachty.

233
00:08:44,324 --> 00:08:45,861
‐I feel like... I don't know.
‐DAVE EAST: Fuck this shit.

234
00:08:45,895 --> 00:08:47,598
I'm putting up my shit.

235
00:08:47,632 --> 00:08:49,268
Power move.

236
00:08:49,301 --> 00:08:51,072
‐Yeah.
‐DAVE: I respect that.

237
00:08:51,105 --> 00:08:53,811
That's what it fucking
sound like, no doubt.

238
00:08:53,844 --> 00:08:56,148
‐Yeah.
‐Oh.

239
00:08:59,589 --> 00:09:01,727
I respect you.

240
00:09:01,760 --> 00:09:04,064
Uh, hey, we went to University
of Richmond together,

241
00:09:04,098 --> 00:09:05,735
believe it or not.

242
00:09:05,768 --> 00:09:07,972
‐Same year. Yeah.
‐Seriously?

243
00:09:08,005 --> 00:09:09,676
‐Yeah.
‐I don't remember you at all.

244
00:09:09,709 --> 00:09:11,680
Yeah, uh, we probably had,
you know,

245
00:09:11,713 --> 00:09:13,316
drastically different
social groups.

246
00:09:13,349 --> 00:09:15,153
‐I got kicked out
my freshman year.
‐I know.

247
00:09:15,186 --> 00:09:16,757
‐It was, like...
‐You made it through?

248
00:09:16,790 --> 00:09:18,059
I did. I made it all the way.
I graduated.

249
00:09:18,092 --> 00:09:19,596
I was actually
the student of my year.

250
00:09:19,629 --> 00:09:21,298
‐That's what's up.
‐Uh, but I remember

251
00:09:21,332 --> 00:09:22,935
when you got kicked out because
you were on the basketball team,

252
00:09:22,969 --> 00:09:24,939
and it make me so upset
because the team‐‐

253
00:09:24,973 --> 00:09:27,077
I, like, had such hopes
for that team.

254
00:09:27,110 --> 00:09:28,179
And, like, you were a big part
of that puzzle,

255
00:09:28,212 --> 00:09:29,916
so when you got kicked out,

256
00:09:29,949 --> 00:09:31,118
it was, like, very...
uh, it was a bummer for me.

257
00:09:31,152 --> 00:09:32,955
‐Uh.
‐Obviously, I was upset

258
00:09:32,989 --> 00:09:36,128
for you as a man, primarily.

259
00:09:36,162 --> 00:09:39,134
Your underwear is exposed.

260
00:09:43,844 --> 00:09:45,781
♪ Me and S‐Game at the X Games

261
00:09:45,815 --> 00:09:47,350
♪ Bitch blowing up my phone
playing text games ♪

262
00:09:47,384 --> 00:09:49,288
♪ OGE life on my neck, man... ♪

263
00:09:49,321 --> 00:09:51,993
Yo, are you, like,
Lil Dicky girlfriend

264
00:09:52,027 --> 00:09:53,630
or something like that?

265
00:09:53,664 --> 00:09:55,233
Oh, hell, no.
He wishes.

266
00:09:55,266 --> 00:09:57,037
‐I just film him.
‐Oh, you film?

267
00:09:57,070 --> 00:09:59,074
Oh, well, shit,
I'm looking for a new director

268
00:09:59,108 --> 00:10:00,978
of my music video myself, 'cause

269
00:10:01,011 --> 00:10:03,650
the last dude‐‐ trash.
You boot, man.

270
00:10:03,684 --> 00:10:04,986
No, I just do it for fun,

271
00:10:05,019 --> 00:10:06,690
‐not for real.
‐Oh.

272
00:10:06,723 --> 00:10:08,292
I made his logos, though.

273
00:10:08,326 --> 00:10:10,798
That's cool.

274
00:10:12,100 --> 00:10:14,338
Can I get at those Takis,
though?

275
00:10:14,371 --> 00:10:16,977
‐Yeah. Sorry.
‐Thanks.

276
00:10:17,010 --> 00:10:19,047
♪ OGE got bitches
on top of bitches ♪

277
00:10:19,081 --> 00:10:20,918
♪ I ain't talkin'
two or three, I'm talkin'... ♪

278
00:10:20,951 --> 00:10:23,322
Okay, look at you, over here
networking with Denzel Curry,

279
00:10:23,356 --> 00:10:25,293
connecting the dots.
That's what I'm trying to do.

280
00:10:25,326 --> 00:10:27,097
Yeah, I wouldn't
call that networking.

281
00:10:27,130 --> 00:10:29,101
Why not? Look where we at.
I'm trying to get a verse

282
00:10:29,134 --> 00:10:31,405
from one of these rappers,
I need a manager and publicist.

283
00:10:31,438 --> 00:10:33,811
I'm trying to make something
shake out here, Emma.

284
00:10:33,844 --> 00:10:35,413
No, I'm not trying
to be thirsty, you know?

285
00:10:35,446 --> 00:10:37,718
I'm not thirsty. I'm just
hungry. Man, I got to eat.

286
00:10:37,752 --> 00:10:39,054
Like, for real, don't be afraid.

287
00:10:39,087 --> 00:10:42,027
‐I...
‐Dada!

288
00:10:43,964 --> 00:10:47,137
Where your, like,
monitor, supervisor?

289
00:10:47,170 --> 00:10:49,174
Like, who...
Nobody watching you, brah?

290
00:10:49,208 --> 00:10:52,682
I feel you, though, man. I used
to be just like you‐‐ young,

291
00:10:52,715 --> 00:10:55,855
out here, lost, fresh, wiggling,
man, like, for real, man.

292
00:10:55,888 --> 00:10:57,424
I used to be a kid, too, myself.

293
00:10:57,457 --> 00:10:58,927
But it's gonna
be all right, man.

294
00:10:58,961 --> 00:11:00,230
Just keep your head up,
little homie.

295
00:11:00,263 --> 00:11:02,300
‐You gonna be straight.
‐WOMAN: Damian?!

296
00:11:02,334 --> 00:11:03,770
(babbles)

297
00:11:03,804 --> 00:11:05,340
Sorry about that, y'all.

298
00:11:05,373 --> 00:11:07,244
♪ Mucho D,
niggas trash bitches ♪

299
00:11:07,277 --> 00:11:11,051
♪ OGE life, nigga, nigga,
ass bitches ♪

300
00:11:11,085 --> 00:11:15,293
Damn. That's motivation
right there. Real shit.

301
00:11:15,326 --> 00:11:17,197
But I'm about to go get
this Desiigner verse, though.

302
00:11:17,230 --> 00:11:19,234
You see me? I'm out here suited
and booted. I got to get it.

303
00:11:19,268 --> 00:11:21,105
‐♪ Tell 'em come through ♪
‐♪ No, I know ♪

304
00:11:21,138 --> 00:11:22,775
♪ The party poppin'
over here, poppin'. ♪

305
00:11:22,808 --> 00:11:25,246
STEPHEN:
Uh‐huh. Yeah.
No, yeah, I get it,

306
00:11:25,280 --> 00:11:27,985
but we need someone
who knows this world.

307
00:11:28,019 --> 00:11:30,991
Huh? Her? I...

308
00:11:31,025 --> 00:11:33,462
I would not put her on it, no.

309
00:11:33,497 --> 00:11:37,103
Yeah, maybe Dan. I could work
with Dan, sure. All right.

310
00:11:38,507 --> 00:11:40,043
I need you guys to help me out
with some TV spots.

311
00:11:40,076 --> 00:11:41,445
What do you say?

312
00:11:41,478 --> 00:11:44,484
‐TV?
‐Yeah.
‐Great.

313
00:11:44,519 --> 00:11:46,255
John and Vicky are out
of the office this week,

314
00:11:46,288 --> 00:11:48,292
so can you guys work
on the Mountain Dew campaign?

315
00:11:48,326 --> 00:11:49,762
‐We absolutely can.
‐Yeah.

316
00:11:49,796 --> 00:11:51,165
‐All right.
‐Great.

317
00:11:51,198 --> 00:11:52,768
We've got an internal
with Jeff tomorrow,

318
00:11:52,802 --> 00:11:54,739
so, uh, why don't we circle back
in the A. M. Cool?

319
00:11:54,772 --> 00:11:56,208
‐Yeah.
‐Oh, yes, I'd love
to meet Jeff.

320
00:11:56,242 --> 00:11:58,212
Have you guys ever done TV?

321
00:11:58,246 --> 00:11:59,882
‐No.
‐Not yet.
‐Well,

322
00:11:59,916 --> 00:12:01,352
hopefully you'll do better
than your Eagles did

323
00:12:01,385 --> 00:12:02,922
against my New York
football Giants last week.

324
00:12:02,955 --> 00:12:05,393
Oh, my God. We literally
had our third‐string

325
00:12:05,426 --> 00:12:07,163
quarterback out there.
We were totally under...

326
00:12:07,197 --> 00:12:09,167
How are you bragging about that?
Get a grip.

327
00:12:09,201 --> 00:12:11,138
I bet you guys wish
you had Julio Jones.

328
00:12:11,171 --> 00:12:13,142
He's on my fantasy team.

329
00:12:13,175 --> 00:12:15,113
He's, like, leading the league
in YAC yards, so...

330
00:12:15,146 --> 00:12:16,850
‐She's a Falcons fan.
‐STEPHEN: Well, actually,

331
00:12:16,883 --> 00:12:18,319
YAC yards
is kind of like saying,

332
00:12:18,352 --> 00:12:20,156
"yards after catch yards."

333
00:12:20,189 --> 00:12:21,927
‐So...
‐Oh.

334
00:12:21,960 --> 00:12:23,129
‐It's true.
‐STEPHEN: Anyway, I will

335
00:12:23,162 --> 00:12:24,431
shoot Dave the brief,

336
00:12:24,464 --> 00:12:26,035
and you guys'll
be off and running.

337
00:12:26,068 --> 00:12:27,772
‐Shoot it to me.
‐Yeah.
‐Can you cc me?

338
00:12:27,805 --> 00:12:29,408
‐Yeah. I can just
‐Or...

339
00:12:29,441 --> 00:12:31,245
‐forward it, whatever's clever.
‐Yeah. Just forward it.

340
00:12:31,278 --> 00:12:32,515
DAVE:
We are gonna kill
this fuckin'... Ooh, sorry.

341
00:12:32,548 --> 00:12:34,151
But we're gonna kill this thing.

342
00:12:34,184 --> 00:12:35,486
‐Do it. Do it.
‐Thank you.

343
00:12:35,521 --> 00:12:37,023
You won't regret it. Thank you.

344
00:12:37,057 --> 00:12:40,229
Mountain Dew.
Mountain Dew. Dew, Dew.

345
00:12:40,263 --> 00:12:41,967
Dew, Dew. Doo‐doo.

346
00:12:42,000 --> 00:12:45,373
Hey, I got a buddy who loves
shitting in the mall.

347
00:12:45,406 --> 00:12:47,077
What's his favorite movie?

348
00:12:47,110 --> 00:12:48,513
What?

349
00:12:48,547 --> 00:12:52,220
Paul Fart: Mall Poop.

350
00:12:52,253 --> 00:12:54,926
Dave, it's way too late
for that.

351
00:12:54,959 --> 00:12:56,295
There's people out here,
by the way.

352
00:12:56,328 --> 00:12:57,464
Can we, like...
This is a little crazy.

353
00:12:57,498 --> 00:12:59,034
I thought
you were a competitor.

354
00:12:59,067 --> 00:13:00,971
I want to see
what these doofuses got.

355
00:13:01,005 --> 00:13:02,307
See what we're up against.

356
00:13:02,340 --> 00:13:04,979
Well...
Mountain Dewfus.

357
00:13:05,013 --> 00:13:06,315
I'm excited
to get in front of Jeff.

358
00:13:06,348 --> 00:13:08,019
That guy's got
such a presence to him.

359
00:13:08,052 --> 00:13:10,456
Well, that's what happens
when you own an ad agency.

360
00:13:10,490 --> 00:13:13,563
Ooh, let me check Adrian's
office and see what they're

361
00:13:13,597 --> 00:13:15,834
‐pitching. ‐Why do you care
so much about this?

362
00:13:15,868 --> 00:13:17,938
‐It's like trash digging or...
‐Because making commercials is

363
00:13:17,972 --> 00:13:19,976
so much cooler
than dumb‐ass billboards.

364
00:13:20,009 --> 00:13:22,314
I've been waiting
over a year to make TV spots.

365
00:13:22,347 --> 00:13:23,884
So if you could do
whatever you want in life,

366
00:13:23,917 --> 00:13:25,554
you would, what,
make Super Bowl commercials?

367
00:13:25,587 --> 00:13:27,424
If I could do anything,
I'd direct movies.

368
00:13:27,457 --> 00:13:30,363
What? How have I never
heard this before?

369
00:13:30,396 --> 00:13:32,133
Just don't feel like
it's a real job.

370
00:13:32,167 --> 00:13:33,436
What do you mean?
It's definitely a real job.

371
00:13:33,469 --> 00:13:34,471
Every movie you see
has a director.

372
00:13:34,505 --> 00:13:36,342
I understand how it works, Dave.

373
00:13:36,375 --> 00:13:38,379
It's just 99% of directors
don't make it.

374
00:13:38,412 --> 00:13:40,383
Yeah, but what if
you're the one...

375
00:13:40,416 --> 00:13:42,220
‐Can you just help me?
‐Don't be such a buzzkill.

376
00:13:42,253 --> 00:13:43,957
This is, like,
a rebellious brand, you know.

377
00:13:43,990 --> 00:13:45,594
You got to, like,
unleash me here.

378
00:13:45,627 --> 00:13:48,299
You'd be surprised what they're
probably capable of doing.

379
00:13:48,332 --> 00:13:49,869
Please allow me
to unleash my inner Kanye

380
00:13:49,902 --> 00:13:51,840
on this fucking shit.

381
00:13:51,873 --> 00:13:54,411
Okay.

382
00:13:55,413 --> 00:13:57,250
Okay.

383
00:13:57,283 --> 00:13:59,555
What?

384
00:13:59,589 --> 00:14:02,060
So I'd be rapping,
rapping, rapping.

385
00:14:02,093 --> 00:14:04,899
Swagger, charisma,
all of that, hopefully.

386
00:14:04,932 --> 00:14:07,505
Go around, I guess,
over and over

387
00:14:07,538 --> 00:14:09,474
until the song is done.
I don't know.

388
00:14:09,509 --> 00:14:11,211
But don't think all these people
will have to, like,

389
00:14:11,245 --> 00:14:13,015
turn their heads to see you?

390
00:14:13,049 --> 00:14:14,351
I didn't think about that.

391
00:14:14,384 --> 00:14:16,088
I think
you should go under the table.

392
00:14:16,121 --> 00:14:18,225
It'll be so sick.
Come through here.

393
00:14:18,259 --> 00:14:20,964
‐Like, crawl?
‐Yeah, and then, like, rap here,

394
00:14:20,998 --> 00:14:23,637
rap here, and then you'll be
in the middle performing.

395
00:14:23,670 --> 00:14:25,440
‐Crawl.
‐You want me to crawl under
the table in front of Jeff?

396
00:14:25,473 --> 00:14:28,112
Yeah. Look, here. I'll show you
'cause you can't see.

397
00:14:28,145 --> 00:14:30,383
I'm rapping. I'm rapping.
You have no idea what I'm doing.

398
00:14:30,416 --> 00:14:32,420
‐And I shoot through the table
like a rat.
‐Yeah.

399
00:14:32,454 --> 00:14:34,157
‐And down.
‐And I'm up here,
and then there.

400
00:14:34,191 --> 00:14:35,594
Wow. And then I'm here, and then
everyone's staring at me.

401
00:14:35,627 --> 00:14:37,498
‐Then head over here.
‐Yeah. Then I could even,

402
00:14:37,531 --> 00:14:40,103
‐uh, high‐five people
if I wanted to.
‐(laughing): Yes.

403
00:14:40,136 --> 00:14:41,673
‐Is that... How does it look?
‐Yes. Cut.

404
00:14:41,706 --> 00:14:43,375
‐Cut.
‐Look.

405
00:14:43,409 --> 00:14:45,046
Oh, that's way sicker.

406
00:14:45,079 --> 00:14:46,616
‐Right?
‐Yeah, I like that a lot.

407
00:14:46,649 --> 00:14:50,456
And then I'll design
some awesome graphics on the TV.

408
00:14:50,490 --> 00:14:52,293
‐Slug?
‐Yeah.

409
00:14:52,327 --> 00:14:54,264
Will you direct my real
music videos when I make them

410
00:14:54,297 --> 00:14:55,366
when I'm a real rapper?

411
00:14:55,400 --> 00:14:57,203
Definitely, Slug.

412
00:14:57,237 --> 00:14:59,274
Hey, but don't get too ex...
Oh, you're giving me a hug?

413
00:14:59,307 --> 00:15:00,443
‐Yeah.
‐Aw.

414
00:15:00,476 --> 00:15:02,447
Don't get too excited, okay?

415
00:15:02,480 --> 00:15:04,084
It's gonna be an all‐nighter.
So write your rap

416
00:15:04,117 --> 00:15:05,319
and I'll work on the visuals.

417
00:15:05,353 --> 00:15:07,257
‐All‐nighter?
‐Yup.

418
00:15:07,290 --> 00:15:09,161
I've never pulled
one of those before.

419
00:15:09,194 --> 00:15:13,035
‐Ever?
‐Ever. The latest
I've ever stayed up‐‐ 3:45 a. m.

420
00:15:13,068 --> 00:15:15,006
New York City, am I right?

421
00:15:15,039 --> 00:15:17,076
Fuck. They got strip clubs
out there.

422
00:15:17,110 --> 00:15:19,247
‐Yup.
‐Got one night to write a rap.

423
00:15:19,281 --> 00:15:22,287
‐That's fine. I thrive
in the face of pressure.
‐Yeah.

424
00:15:22,320 --> 00:15:24,324
I better drink some fucking
Mountain Dew if I'm gonna...

425
00:15:24,357 --> 00:15:26,061
‐Caffeinated. Go for it.
‐The...

426
00:15:26,095 --> 00:15:27,665
‐Oh, my God!
‐(groans)

427
00:15:27,698 --> 00:15:30,236
You're supposed to do that
with an empty can.

428
00:15:30,269 --> 00:15:32,675
‐Are you okay?
‐Yeah, I'm fine.
Please, I can't be touched.

429
00:15:37,283 --> 00:15:38,653
MIKE:
Hey, Sherry, just following up
to s

430
00:15:38,687 --> 00:15:40,524
for the cypher
because LD is big on prep.

431
00:15:40,557 --> 00:15:42,628
It's just not something we do.
We never give it out

432
00:15:42,661 --> 00:15:44,331
in advance.

433
00:15:44,364 --> 00:15:46,201
Yeah, I hear that,
but, um, you know,

434
00:15:46,235 --> 00:15:48,339
think about, like,
today, culturally.

435
00:15:48,372 --> 00:15:50,343
That might be, like, a past
type of way of thinking.

436
00:15:50,376 --> 00:15:53,082
You know, like, shouldn't we be,
like, uplifting everyone

437
00:15:53,115 --> 00:15:55,419
and celebrating this talent
and showcase it,

438
00:15:55,453 --> 00:15:57,958
not pitting everyone,
uh, at odds?

439
00:15:57,992 --> 00:16:02,267
Especially with, uh,
social, uh, ongoings

440
00:16:02,300 --> 00:16:05,339
and, like, the, you know,
uh, like, today?

441
00:16:05,373 --> 00:16:07,477
MIKE:
Sherry, you know what?
We really just want

442
00:16:07,511 --> 00:16:09,381
to be prepared,
and it's not a competition,

443
00:16:09,414 --> 00:16:11,351
so if we get the beat early,
everybody wins.

444
00:16:11,385 --> 00:16:13,355
This is a competition.
That's the point of it.

445
00:16:13,389 --> 00:16:15,126
Look, a lot of times,

446
00:16:15,159 --> 00:16:17,163
people just use verses
from unreleased songs.

447
00:16:17,197 --> 00:16:18,667
Hey, you know what?
That's cool,

448
00:16:18,700 --> 00:16:21,038
but I don't really
have any unreleased verses,

449
00:16:21,071 --> 00:16:23,008
you know?
So that's just not something

450
00:16:23,042 --> 00:16:25,179
I can tap into, unfortunately,
and if I could,

451
00:16:25,213 --> 00:16:27,050
I probably wouldn't be,
like, revealing it

452
00:16:27,083 --> 00:16:29,120
for a the first time, over a
beat I never heard, to America.

453
00:16:29,154 --> 00:16:31,124
‐You know what I mean?
‐See you tomorrow, Dave.

454
00:16:31,158 --> 00:16:32,661
‐So if we can just talk about...
‐(hangs up)

455
00:16:32,695 --> 00:16:34,532
Fuck!

456
00:16:34,565 --> 00:16:37,538
Great. I'm gonna be up the
entire night writing some verse

457
00:16:37,571 --> 00:16:41,178
that can fit over any beat,
tempo that's ever existed.

458
00:16:41,211 --> 00:16:44,184
Bro, that's what rappers do,
bro. You got it. Game six.

459
00:16:44,217 --> 00:16:46,188
Seven. It's seven, Gata.
Who said six?

460
00:16:46,221 --> 00:16:48,058
‐That's...
What are you talking about?
‐Fuck.

461
00:16:48,092 --> 00:16:49,562
Oh, nah.
He closing out in six, bro.

462
00:16:49,595 --> 00:16:51,398
Icons can do anything.
Jordan played baseball.

463
00:16:51,431 --> 00:16:53,402
You know what I'm saying?
Bo Jackson did it all.

464
00:16:53,435 --> 00:16:54,739
‐You got it.
‐Ants.

465
00:16:54,772 --> 00:16:56,208
It's gonna work out
like it always does.

466
00:16:56,241 --> 00:16:58,647
You're born
to do this, remember?

467
00:17:00,449 --> 00:17:01,418
♪ ♪

468
00:17:01,451 --> 00:17:03,723
(humming softly)

469
00:17:08,465 --> 00:17:11,071
Black coffee, almond milk
for the all‐night woman.

470
00:17:11,104 --> 00:17:13,142
Black coffee can't have milk.

471
00:17:13,175 --> 00:17:15,213
What am I adding
the milk to, then?

472
00:17:15,246 --> 00:17:16,549
Coffee.

473
00:17:16,583 --> 00:17:19,421
It feels racial.

474
00:17:19,454 --> 00:17:22,293
Want to know another fun fact?

475
00:17:22,327 --> 00:17:24,699
I've never actually rapped
in front of anybody before.

476
00:17:24,732 --> 00:17:27,237
‐Like, ever.
‐Wait. Are you nervous?

477
00:17:27,270 --> 00:17:29,374
Uh, look, I don't know.
Fuck.

478
00:17:29,407 --> 00:17:31,245
Jeff's, like,
an intimidating guy, and, uh,

479
00:17:31,278 --> 00:17:32,615
this is all coming
kind of quickly,

480
00:17:32,648 --> 00:17:33,783
and I just want
to make sure I'm ready...

481
00:17:33,817 --> 00:17:35,353
Dave, if you want
to be a rapper,

482
00:17:35,386 --> 00:17:37,090
you're gonna have
to do this eventually.

483
00:17:37,123 --> 00:17:38,593
Might as well pop your cherry
in front of a bunch

484
00:17:38,627 --> 00:17:40,196
of white dudes who won't even
know what's cool or not.

485
00:17:40,229 --> 00:17:42,300
‐It's gonna be cool.
‐You're gonna be fine.

486
00:17:42,333 --> 00:17:43,837
‐Absolutely. I got it.
‐You got this.

487
00:17:43,870 --> 00:17:45,507
Speaking of which...
Stephen,

488
00:17:45,540 --> 00:17:47,511
we got quite the pitch
for Mountain Dew today.

489
00:17:47,544 --> 00:17:50,483
‐Yes, we do.
‐Oh, fuck. I'm sorry.

490
00:17:50,517 --> 00:17:54,224
Um, John and Vicky actually
sent some stuff in.

491
00:17:54,257 --> 00:17:56,261
Aren't they on vacation?

492
00:17:56,295 --> 00:17:59,267
Yeah. Yeah,
they are fuckin' rock stars.

493
00:17:59,301 --> 00:18:01,673
Anyway, um, we've got enough
manpower on Dew,

494
00:18:01,706 --> 00:18:05,112
so, uh, why don't you guys
get back to work on TDA?

495
00:18:05,146 --> 00:18:07,283
Whoa, whoa, so we're not doing
any TV commercials?

496
00:18:07,317 --> 00:18:09,555
Can we just give you
the elevator pitch?

497
00:18:09,588 --> 00:18:11,158
Don't even worry about it.

498
00:18:11,191 --> 00:18:13,228
Just TDA, guys. Thanks.

499
00:18:16,803 --> 00:18:19,374
Fuck this fucking place.

500
00:18:20,309 --> 00:18:22,246
Shit.

501
00:18:29,327 --> 00:18:31,566
Long night last night?

502
00:18:31,599 --> 00:18:34,170
‐Yeah.
‐Oh, uh,

503
00:18:34,204 --> 00:18:37,210
I think I just saw your father
in conference room two.

504
00:18:38,412 --> 00:18:40,383
Sony's here.

505
00:18:40,416 --> 00:18:43,690
Everybody's Asian. It's crazy.
(chuckles)

506
00:18:43,723 --> 00:18:45,727
(chuckles)

507
00:18:58,218 --> 00:19:00,189
‐Slug?
‐Mm.

508
00:19:00,222 --> 00:19:03,162
Let's win
the Mountain Dew pitch today.

509
00:19:03,195 --> 00:19:05,199
Did you just, like,
snort Adderall?

510
00:19:05,232 --> 00:19:06,569
We're not even in the meeting.

511
00:19:06,602 --> 00:19:08,740
So what?
Let's just fucking crash it.

512
00:19:08,773 --> 00:19:10,476
Who cares?

513
00:19:10,510 --> 00:19:13,315
Just went in ther...
You can't... That's not...

514
00:19:13,349 --> 00:19:15,186
‐That would never fly.
‐Aren't you the one

515
00:19:15,219 --> 00:19:17,691
who said you can live with
failure, not with what‐ifs?

516
00:19:17,725 --> 00:19:19,595
That was I.

517
00:19:19,628 --> 00:19:21,298
‐Their tagline is "Do the Dew."
‐It is.

518
00:19:21,331 --> 00:19:22,801
‐I feel it.
‐They're all about doing.

519
00:19:22,835 --> 00:19:25,206
We got to just...
do it, you know?

520
00:19:25,239 --> 00:19:26,709
You're treading into
Nike territory, but fuck yeah,

521
00:19:26,743 --> 00:19:28,713
‐I'm down. How do we... Let's...
‐Fuck yeah.

522
00:19:28,747 --> 00:19:30,751
‐Fuck, that's a...
I love that shit.
‐Let's fucking fuck it up!

523
00:19:30,784 --> 00:19:31,886
‐Exactly. (grunts)
‐Do you have the music?
Okay. That's a lot,

524
00:19:31,919 --> 00:19:33,890
but, yes, uh, I'm ready.
Uh...

525
00:19:33,923 --> 00:19:35,861
‐Ready?
‐Let's go!

526
00:19:35,894 --> 00:19:38,733
♪ ♪

527
00:19:43,543 --> 00:19:45,246
♪ I left out of school
without mama's permission... ♪

528
00:19:45,279 --> 00:19:48,787
Bro, you didn't tell me they had
DJ Drama here today, bro.

529
00:19:48,820 --> 00:19:50,356
You know it's about
to go up, bro.

530
00:19:50,389 --> 00:19:51,391
You got to snap, dawg, for real.

531
00:19:51,425 --> 00:19:53,362
You know who that is, right?

532
00:19:53,395 --> 00:19:55,299
MIKE:
Gata, he doesn't need
the pressure right now, man.

533
00:19:55,332 --> 00:19:56,636
‐Just...
‐GATA: He bust again?

534
00:19:56,669 --> 00:19:58,907
MIKE:
I know, bro, but not now.

535
00:19:58,940 --> 00:20:00,309
♪ I stand but now
I'm the type of nigga... ♪

536
00:20:00,342 --> 00:20:02,313
Hey.

537
00:20:02,346 --> 00:20:04,317
♪ I ain't got to dump,
twelve o'clock in the whip ♪

538
00:20:04,350 --> 00:20:06,622
♪ Looking for the trunk,
and you can't fake the funk ♪

539
00:20:06,656 --> 00:20:08,493
‐Oh... Oh.
‐♪ Pistol attached to a nigga
like breast lumps ♪

540
00:20:08,526 --> 00:20:11,666
♪ Lot on the black pump,
pumping on tank three ♪

541
00:20:11,699 --> 00:20:13,268
♪ 3:00 in the morning,
I'm half‐asleep... ♪

542
00:20:13,302 --> 00:20:14,638
(phone dings)

543
00:20:14,672 --> 00:20:16,475
‐(whispering): Check your phone.
‐What?

544
00:20:16,509 --> 00:20:17,911
Check your phone.
I was just flirting with the DJ.

545
00:20:17,945 --> 00:20:19,682
I texted you the beat.

546
00:20:19,715 --> 00:20:21,686
♪ Income and the getting
the bag, though ♪

547
00:20:21,719 --> 00:20:23,523
♪ I'm through the back door
with my main bitch ♪

548
00:20:23,556 --> 00:20:24,625
♪ Can't get caught
with my side ho ♪

549
00:20:24,658 --> 00:20:25,794
♪ I got Bape on... ♪

550
00:20:25,827 --> 00:20:27,531
You're welcome.

551
00:20:27,564 --> 00:20:29,401
♪ Bring the bricks
on the high low ♪

552
00:20:29,434 --> 00:20:30,937
♪ This bitch only five, four
but her throat ♪

553
00:20:30,971 --> 00:20:32,674
♪ Feel like
it's seven feet deep ♪

554
00:20:32,708 --> 00:20:34,411
♪ She sucking dick
with a blindfold ♪

555
00:20:34,444 --> 00:20:36,281
♪ Made me disappear
like my weed ♪

556
00:20:36,314 --> 00:20:38,285
♪ I'm going in, bitch,
it's guaranteed... ♪

557
00:20:38,318 --> 00:20:41,258
Hey, Gata, I want to direct
one of your videos.

558
00:20:41,291 --> 00:20:42,961
You serious?

559
00:20:42,995 --> 00:20:45,667
But you know I ain't got no
money for no music video, Emma.

560
00:20:45,700 --> 00:20:47,270
That's fine.
I just want to do shit.

561
00:20:47,303 --> 00:20:48,840
‐You for real?
‐Yeah.

562
00:20:48,873 --> 00:20:51,712
Oh, shit! This about to up
my gander, like, for real.

563
00:20:51,746 --> 00:20:53,282
This is big‐time.
Like, top‐tier.

564
00:20:53,315 --> 00:20:54,652
You really about
to do this shit for me?

565
00:20:54,685 --> 00:20:55,987
‐Yeah.
‐Hey, where's Lil Dicky?

566
00:20:56,021 --> 00:20:59,427
‐I don't know.
‐I'm not even sure.

567
00:20:59,461 --> 00:21:01,431
Anyone got eyes on Dicky?

568
00:21:01,465 --> 00:21:03,503
(pulsing beat playing)

569
00:21:05,740 --> 00:21:07,778
New crib. New crib. New crib.

570
00:21:07,811 --> 00:21:09,815
♪ Chop, and you
know that, boy ♪

571
00:21:09,849 --> 00:21:11,819
♪ New crib
doesn't have a driveway ♪

572
00:21:11,853 --> 00:21:13,723
♪ Still pulling out
when I fuck by the fireplace ♪

573
00:21:13,756 --> 00:21:15,861
♪ I might be
hip‐hop Ryan Gosling ♪

574
00:21:15,894 --> 00:21:17,865
♪ I don't want to think about
it, it's just too exhausting ♪

575
00:21:17,898 --> 00:21:19,602
♪ Kissin' on your baby
like the boy politician ♪

576
00:21:19,635 --> 00:21:21,539
♪ Out tough shit,
overcooked chicken ♪

577
00:21:21,572 --> 00:21:23,610
♪ Hoppin' out the Lyft,
no tippin', I'm rich ♪

578
00:21:23,643 --> 00:21:25,446
♪ So sick, getting' blown,
I'm just makin' a wish, uh ♪

579
00:21:25,479 --> 00:21:27,450
♪ Show out,
only that you and I alike ♪

580
00:21:27,483 --> 00:21:29,588
♪ Pronouns, girls want
to go out, white, snowout ♪

581
00:21:29,622 --> 00:21:31,024
♪ Hair's so straight,
blow out ♪

582
00:21:31,057 --> 00:21:32,928
♪ Touchdown score,
no toe out ♪

583
00:21:32,961 --> 00:21:34,799
♪ Run around the telly,
bein' loud as fuck ♪

584
00:21:34,832 --> 00:21:36,736
♪ Maid stop comin' back,
turn down for what? ♪

585
00:21:36,769 --> 00:21:38,438
♪ Name hotter than
a motherfuckin' crowded bus ♪

586
00:21:38,472 --> 00:21:39,742
♪ That Lil Dicky
got XXL, huh? ♪

587
00:21:39,775 --> 00:21:40,877
Yes!

588
00:21:40,911 --> 00:21:42,413
♪ ♪

589
00:21:42,446 --> 00:21:45,352
Hey, Dave, keep in mind,

590
00:21:45,386 --> 00:21:47,591
your clothes are really dark,
so don't lose your light.

591
00:21:47,624 --> 00:21:49,027
‐Every rapper has a spotlight.
‐I'm gonna do it
how I'm gonna do it.

592
00:21:49,060 --> 00:21:51,766
I have to.

593
00:21:51,799 --> 00:21:53,837
♪ ♪

594
00:21:57,544 --> 00:22:00,049
ASSISTANT DIRECTOR:
Rolling. Quiet, y'all.

595
00:22:00,082 --> 00:22:02,119
‐MAN: Still rolling sound.
‐GATA: Don't worry,

596
00:22:02,153 --> 00:22:04,490
he good, he got this.
That's what he do.

597
00:22:04,525 --> 00:22:06,629
They can't spit like him.
He gonna be good.

598
00:22:06,662 --> 00:22:08,766
‐ASSISTANT DIRECTOR:
Dave East, you're up.
‐Here I come.

599
00:22:08,800 --> 00:22:10,002
Kill that shit, Dave.

600
00:22:10,035 --> 00:22:12,841
Y'all ready.
Let's do this shit.

601
00:22:12,875 --> 00:22:14,879
(pulsing beat playing)

602
00:22:18,553 --> 00:22:21,458
♪ Chop, and you
know that, boy ♪

603
00:22:21,492 --> 00:22:23,496
♪ ♪

604
00:22:25,967 --> 00:22:28,138
Yo, this slow‐ass beat
ain't it, man.

605
00:22:28,171 --> 00:22:29,942
‐LIL YACHTY: You playin', man.
‐DESIIGNER: Hey, yo this shit.

606
00:22:29,975 --> 00:22:32,013
‐DAVE EAST: That's wack. Wack.
‐DENZEL: Speed it up, bro.

607
00:22:32,046 --> 00:22:34,083
I got a different one. I got‐
I got something else. Here.

608
00:22:34,117 --> 00:22:35,820
DENZEL:
Let's do that. Let's do that.

609
00:22:35,854 --> 00:22:37,056
Oh, I need something else.

610
00:22:37,089 --> 00:22:38,927
‐Yeah.
‐(lively beat playing)

611
00:22:38,960 --> 00:22:41,732
DAVE EAST:
Yeah.

612
00:22:41,766 --> 00:22:43,670
Thank you, man.

613
00:22:43,703 --> 00:22:46,074
Uh, one, two.
One, two. One, two.

614
00:22:46,107 --> 00:22:47,945
♪ Yo, not the one
up in the sky ♪

615
00:22:47,978 --> 00:22:49,515
♪ Till the day that I die... ♪

616
00:22:52,688 --> 00:22:55,493
♪ I'm the best rapper alive. ♪

617
00:22:55,527 --> 00:22:56,762
(applause, cheering)

618
00:22:56,796 --> 00:22:57,965
LIL YACHTY:
Don't play with him, bro.

619
00:22:57,998 --> 00:22:59,067
(indistinct chatter)

620
00:22:59,100 --> 00:23:00,870
‐Hey.
‐(whoops)

621
00:23:00,904 --> 00:23:02,608
‐It's going out the end.
‐That was really good.

622
00:23:02,641 --> 00:23:04,812
‐That was really good.
‐DESIIGNER: Crazy.

623
00:23:04,845 --> 00:23:06,816
Lil Dicky?

624
00:23:06,849 --> 00:23:08,686
‐Me?
‐You're up.

625
00:23:08,720 --> 00:23:10,557
‐Okay.
‐(lively beat playing)

626
00:23:10,590 --> 00:23:13,128
‐Kill that shit.
‐DESIIGNER: Were you nervous?

627
00:23:13,161 --> 00:23:15,065
(indistinct chatter)

628
00:23:15,099 --> 00:23:17,537
‐All right.
‐Yeah, I'll take your word
for it, Dave.

629
00:23:17,571 --> 00:23:19,107
DAVE:
♪ Yo ♪

630
00:23:19,140 --> 00:23:21,579
♪ New crib doesn't
have a driveway ♪

631
00:23:21,612 --> 00:23:23,482
♪ Still pulling out
when I fuck ♪

632
00:23:23,516 --> 00:23:25,419
♪ By the fireplace ♪

633
00:23:25,452 --> 00:23:28,626
♪ I might be hip‐hop
Ryan Gosling, I don't... ♪

634
00:23:30,830 --> 00:23:33,603
Hey, can we start that over?
Can we just run it back?

635
00:23:33,636 --> 00:23:34,939
‐Yup. Run that back.
‐I got you.

636
00:23:34,972 --> 00:23:36,174
‐All right.
‐(music stops)

637
00:23:36,207 --> 00:23:39,113
(lively beat resumes)

638
00:23:41,552 --> 00:23:43,623
♪ New crib doesn't
have a driveway ♪

639
00:23:43,656 --> 00:23:45,727
♪ Still pulling out
when I fuck... ♪

640
00:23:45,760 --> 00:23:48,733
Didn't do the vocal warmups
that I do.

641
00:23:48,766 --> 00:23:50,503
(grunts)
Here we go, here we go.

642
00:23:50,537 --> 00:23:52,641
♪ New crib doesn't have
a driveway ♪

643
00:23:52,674 --> 00:23:54,545
♪ Still pull out when I fuck
by the fireplace, I might be ♪

644
00:23:54,578 --> 00:23:56,582
♪ Hip‐hop Ryan Gosling,
I don't like to think ♪

645
00:23:56,616 --> 00:23:56,882
♪ About it, it's just too
exhausting, so fast, fast... ♪

646
00:23:59,622 --> 00:24:01,057
Start it over.
Start it over. Sorry.

647
00:24:01,091 --> 00:24:03,228
I'm just trying to get the hang
of this new beat.

648
00:24:03,261 --> 00:24:05,600
(lively beat playing)

649
00:24:06,702 --> 00:24:10,644
(mumbling)

650
00:24:12,046 --> 00:24:14,518
(mumbling):
♪ Doesn't have a driveway,
doesn't have a fuck... ♪

651
00:24:15,820 --> 00:24:18,526
Can you just don't
come so close? Thanks.

652
00:24:18,559 --> 00:24:21,197
Can we go back to the... can we
go back to the‐the first beat?

653
00:24:21,231 --> 00:24:23,235
‐Uh...
‐(music stops)

654
00:24:23,268 --> 00:24:25,540
E‐Everyone kind of
has to have the same one,

655
00:24:25,573 --> 00:24:27,844
‐otherwise it wouldn't
cut together.
‐DAVE: Right.

656
00:24:27,878 --> 00:24:30,850
And‐and you won't do yours again
to the slower beat, no?

657
00:24:30,884 --> 00:24:33,523
‐Nah, I'm good.
‐Okay.

658
00:24:33,556 --> 00:24:35,259
Adapt. Adapt. Adapt.
Play it, uh...

659
00:24:35,292 --> 00:24:37,063
‐Start it up. Start it up.
‐(lively beat playing)

660
00:24:40,069 --> 00:24:42,774
(mumbling): Why, why, why,
why, why, why, why?

661
00:24:45,914 --> 00:24:47,617
STEPHEN:
Mountain Dew

662
00:24:47,651 --> 00:24:50,155
is current, it's exciting,
it's iconic.

663
00:24:50,189 --> 00:24:52,259
It's pure energy in a bottle.

664
00:24:52,293 --> 00:24:55,065
Or‐or a can. Yeah.
(chuckles)

665
00:24:55,099 --> 00:24:57,269
That's why we're telling
the world to grab a Mountain Dew

666
00:24:57,303 --> 00:25:00,209
and... charge up.
(chuckles softly)

667
00:25:00,242 --> 00:25:02,848
Jeff, we're just
blue‐skying right now, but, uh,

668
00:25:02,881 --> 00:25:04,183
happy to hear your thoughts.
We can circle back at the...

669
00:25:04,217 --> 00:25:06,187
Hold on.
There's one more.

670
00:25:06,221 --> 00:25:07,691
‐Wait, what are you...
‐Trust me.

671
00:25:07,724 --> 00:25:09,528
You guys are gonna love this.

672
00:25:09,561 --> 00:25:10,930
STEPHEN:
I...

673
00:25:10,964 --> 00:25:13,201
(rhythmic synthesizer beat
playing)

674
00:25:13,235 --> 00:25:17,009
Hi. Hello.
How's it going?

675
00:25:17,043 --> 00:25:19,681
You guys are here for
the Mountain Dew pitch, right?

676
00:25:19,715 --> 00:25:23,188
You can sit.
I figured it all out.

677
00:25:23,221 --> 00:25:25,125
♪ Mountain Dew, Mountain Dew,
Mountain Dew, Mountain Dew ♪

678
00:25:25,159 --> 00:25:26,929
♪ Mountain Dew, Mountain Dew,
Mountain Dew ♪

679
00:25:26,962 --> 00:25:29,233
♪ Drink, chug, do the Dew,
aw, everyone ♪

680
00:25:29,267 --> 00:25:31,137
♪ Mountain Dew, Mountain Dew,
Mountain Dew, Mountain Dew ♪

681
00:25:31,171 --> 00:25:33,108
♪ Mountain Dew, Mountain Dew,
Mountain Dew ♪

682
00:25:33,141 --> 00:25:36,314
♪ What would you do to do
what you want? It's done ♪

683
00:25:36,347 --> 00:25:38,786
♪ Did you have a good time
listening to everybody's ♪

684
00:25:38,820 --> 00:25:40,990
♪ Silly ideas about soda?
Aw, man, party's over ♪

685
00:25:41,024 --> 00:25:42,761
♪ This is the closer, let me
just demonstrate this further ♪

686
00:25:42,794 --> 00:25:44,898
♪ Just imagine
there's a commercial ♪

687
00:25:44,932 --> 00:25:46,802
♪ And there's a rapper about
your work and he's all like ♪

688
00:25:46,836 --> 00:25:48,673
♪ Jill, would you like
a Mountain Dew? ♪

689
00:25:48,706 --> 00:25:50,309
♪ Steph, would you like
a Mountain Dew? ♪

690
00:25:50,342 --> 00:25:52,614
♪ Jeff, would you like
a Mountain Dew? ♪

691
00:25:52,647 --> 00:25:54,618
♪ Steve, I don't know about you,
I'm just kidding, but Jeff ♪

692
00:25:54,651 --> 00:25:56,689
♪ Look at the can, look at me
dance, look at the man ♪

693
00:25:56,722 --> 00:25:57,791
♪ Jeff, I'm looking pretty
on brand, they got supply ♪

694
00:25:57,824 --> 00:25:59,293
♪ They got supply ♪

695
00:25:59,327 --> 00:26:01,064
♪ Well, this is demand,
Jeff, uh ♪

696
00:26:01,097 --> 00:26:02,199
♪ The kids will post this
on the 'Gram ♪

697
00:26:02,233 --> 00:26:04,203
♪ Tag all their friends ♪

698
00:26:04,237 --> 00:26:06,174
♪ By the end of the night,
they'll be like "Sprite who?" ♪

699
00:26:06,207 --> 00:26:07,978
♪ We make up a dance,
man, where does it end? ♪

700
00:26:08,011 --> 00:26:09,247
♪ Dude, I got to try
to overthink it ♪

701
00:26:09,280 --> 00:26:11,084
♪ It's a motherfucking drink ♪

702
00:26:11,117 --> 00:26:12,319
♪ So let's put in the can,
great, done ♪

703
00:26:12,353 --> 00:26:13,823
♪ By the way, hi, I'm Dave ♪

704
00:26:13,856 --> 00:26:15,727
♪ While I have your attention ♪

705
00:26:15,760 --> 00:26:17,363
♪ I sit over there
in the cube, in the pit ♪

706
00:26:17,396 --> 00:26:19,333
♪ I'm a genius, I should
probably get more ops ♪

707
00:26:19,367 --> 00:26:22,006
♪ Underutilized as fuck,
but I guess today it stops ♪

708
00:26:22,039 --> 00:26:23,943
♪ Maybe not, it depends ♪

709
00:26:23,976 --> 00:26:26,047
♪ If management
can open their eyes a little ♪

710
00:26:26,080 --> 00:26:27,951
♪ I'm just messing with Stephen,
but clearly, I'm a leader ♪

711
00:26:27,984 --> 00:26:29,387
♪ Of thought, no? ♪

712
00:26:29,420 --> 00:26:31,191
♪ Look what I've done ♪

713
00:26:31,224 --> 00:26:32,661
♪ Okay, I'm done. ♪

714
00:26:32,694 --> 00:26:33,863
You can stop it.
You can stop the music.

715
00:26:34,898 --> 00:26:36,267
Stop the music, stop the music.

716
00:26:36,301 --> 00:26:38,305
‐(whooping)
‐(music stops)

717
00:26:39,875 --> 00:26:41,277
Thank you guys so much.

718
00:26:41,311 --> 00:26:43,783
That was awesome.

719
00:26:43,816 --> 00:26:46,321
You know what? Let's fast‐track
this and lock in a rapper.

720
00:26:46,354 --> 00:26:48,191
WOMAN:
I think he could
run point on that.

721
00:26:48,225 --> 00:26:49,695
What's your name again?

722
00:26:52,133 --> 00:26:54,137
Norm Bender.

723
00:26:55,339 --> 00:26:57,109
It's Dave.
My name's Dave.

724
00:26:57,143 --> 00:27:00,382
Okay, so, you... you prefer
Dave or Norm Bender?

725
00:27:00,415 --> 00:27:02,787
Dave.

726
00:27:02,821 --> 00:27:04,323
Oh, and give it up for Emma.

727
00:27:04,357 --> 00:27:06,929
She did all the visuals.
Uh...

728
00:27:09,267 --> 00:27:12,373
They're kind of cool, right?
Did you guys even see 'em?

729
00:27:14,210 --> 00:27:16,214
♪ I might be hip‐hop
Ryan Gosling ♪

730
00:27:16,247 --> 00:27:18,886
♪ I don't like to think
about it, too exhausting ♪

731
00:27:18,920 --> 00:27:20,857
♪ Only... ♪
Fuck!

732
00:27:20,890 --> 00:27:22,059
Sorry.

733
00:27:22,092 --> 00:27:23,963
New crib, new...

734
00:27:25,432 --> 00:27:29,340
♪ Kissing on your baby
like a politician ♪

735
00:27:29,373 --> 00:27:31,244
♪ I don't... ♪
I'm sorry.

736
00:27:31,277 --> 00:27:33,248
Okay, you know what?
I‐I think we have enough

737
00:27:33,281 --> 00:27:35,954
to stitch something out of it,
so you can just stop.

738
00:27:35,987 --> 00:27:37,858
Can I just take five? I'm sorry.
I just need five minutes.

739
00:27:37,891 --> 00:27:41,130
Thank you so much. I just need
five minutes. Thank you guys.

740
00:27:41,164 --> 00:27:43,134
(mumbling)

741
00:27:43,168 --> 00:27:45,405
♪ ♪

742
00:27:50,817 --> 00:27:52,854
(sighs)

743
00:28:01,872 --> 00:28:02,874
Captioned by
Media Access Group at WGBH
access.wgbh.org