1 00:00:00,328 --> 00:00:03,411 (projector clicking) 2 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 3 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 4 00:00:10,076 --> 00:00:12,659 (gentle music) 5 00:00:39,720 --> 00:00:43,390 - My name is Arthur Paul, Art Paul. 6 00:00:43,390 --> 00:00:45,156 I have to be an artist. 7 00:00:45,156 --> 00:00:48,156 (upbeat jazz music) 8 00:00:53,040 --> 00:00:57,340 - Art Paul is legendary in both the world of art 9 00:00:57,340 --> 00:00:59,410 and the world of ideas. 10 00:00:59,410 --> 00:01:01,450 - He brought intelligence to this magazine 11 00:01:01,450 --> 00:01:02,960 in the way he positioned things 12 00:01:02,960 --> 00:01:05,460 against the editorial content. 13 00:01:05,460 --> 00:01:08,820 There, I think, he was very significant. 14 00:01:08,820 --> 00:01:09,750 - He's very versatile. 15 00:01:09,750 --> 00:01:12,880 He's very prolific, from writing, to thinking, 16 00:01:12,880 --> 00:01:17,370 to painting, to drawing, to typography, to publishing. 17 00:01:17,370 --> 00:01:20,990 - Art established a visual culture in the magazine 18 00:01:20,990 --> 00:01:24,800 that was his and his in collaboration with Hefner, 19 00:01:24,800 --> 00:01:28,020 of course, but he was the architect. 20 00:01:28,020 --> 00:01:31,450 - Arthur was as responsible for the success 21 00:01:31,450 --> 00:01:35,570 of the magazine in those early years as I was. 22 00:01:35,570 --> 00:01:39,517 - I don't think everybody knows Art Paul but they should. 23 00:01:40,724 --> 00:01:43,974 (energetic jazz music) 24 00:02:05,221 --> 00:02:08,304 (gentle piano music) 25 00:02:48,302 --> 00:02:52,090 (upbeat jazz music) 26 00:02:52,090 --> 00:02:53,180 - [Narrator] From the very start, 27 00:02:53,180 --> 00:02:54,940 Hugh Hefner's Playboy magazine 28 00:02:54,940 --> 00:02:58,823 was nourished by Chicago's booming culture in the 1950s. 29 00:02:59,970 --> 00:03:03,010 This cultural transformation likely had an influence 30 00:03:03,010 --> 00:03:05,923 on Hugh Hefner and the content of his magazine. 31 00:03:07,960 --> 00:03:10,420 But no one influenced the look of the magazine 32 00:03:10,420 --> 00:03:15,420 more than Art Paul, the founding Art Director of Playboy. 33 00:03:18,570 --> 00:03:21,610 - What Art Paul was able to do in a very clean 34 00:03:21,610 --> 00:03:26,200 and a very linear way is to represent the philosophy 35 00:03:26,200 --> 00:03:27,840 that Hugh Hefner really wanted 36 00:03:27,840 --> 00:03:29,726 to communicate to his readers. 37 00:03:29,726 --> 00:03:32,726 (upbeat jazz music) 38 00:03:35,870 --> 00:03:38,850 - Playboy was a publication that was, 39 00:03:38,850 --> 00:03:41,610 culturally obviously, very influential 40 00:03:41,610 --> 00:03:43,980 because of the sexiness of the content 41 00:03:43,980 --> 00:03:46,430 and the amazing graphic design of Art Paul 42 00:03:46,430 --> 00:03:49,688 and the entire aesthetic and experience that it created. 43 00:03:49,688 --> 00:03:51,970 (upbeat jazz music) 44 00:03:51,970 --> 00:03:55,030 - It's Hard to find people who've had as much impact 45 00:03:55,030 --> 00:03:58,747 on visual design, on visual communications than Art Paul. 46 00:03:58,747 --> 00:04:01,660 (gentle jazz music) 47 00:04:01,660 --> 00:04:04,270 - That was really an influential magazine, 48 00:04:04,270 --> 00:04:07,460 both as far as a magazine goes and in terms of, 49 00:04:07,460 --> 00:04:09,893 you know, the culture of the time. 50 00:04:09,893 --> 00:04:11,574 (projector clicking) 51 00:04:11,574 --> 00:04:14,670 (lively music) 52 00:04:14,670 --> 00:04:18,100 - [Narrator] Early 1950s America was a conservative time 53 00:04:18,100 --> 00:04:21,950 of traditional family roles, where men were bread winners 54 00:04:21,950 --> 00:04:23,933 and the women were bread makers. 55 00:04:25,120 --> 00:04:28,290 It was a time of paranoid Cold War patriotism 56 00:04:28,290 --> 00:04:30,183 and religious participation. 57 00:04:31,460 --> 00:04:34,870 But while most people were wrapped up in the status quo, 58 00:04:34,870 --> 00:04:37,010 a handful of visionaries in Chicago 59 00:04:37,010 --> 00:04:41,133 were laying the foundation for a more liberated lifestyle. 60 00:04:42,860 --> 00:04:45,510 - Chicago was an enormous influencer 61 00:04:45,510 --> 00:04:49,380 on American culture during that time. 62 00:04:49,380 --> 00:04:50,990 Chicago's role in these years, is really, 63 00:04:50,990 --> 00:04:52,460 I think as a laboratory, 64 00:04:52,460 --> 00:04:55,923 a lot of creativity was offloaded to Chicago. 65 00:04:56,830 --> 00:04:58,810 - [Narrator] The publication of magazines such as 66 00:04:58,810 --> 00:05:01,600 Esquire and Ebony out of Chicago were examples 67 00:05:01,600 --> 00:05:03,703 of such energetic creativity. 68 00:05:05,030 --> 00:05:08,350 But no periodical made such an explosive impact 69 00:05:08,350 --> 00:05:12,290 on the American culture; sexually, socially and visually 70 00:05:12,290 --> 00:05:15,170 than a new national magazine called Playboy, 71 00:05:15,170 --> 00:05:19,324 which burst out of Chicago in November 1953. 72 00:05:19,324 --> 00:05:22,970 (upbeat jazz music) 73 00:05:22,970 --> 00:05:25,480 - Playboy really tells a story about what it means 74 00:05:25,480 --> 00:05:28,695 to be an American man at that time. 75 00:05:28,695 --> 00:05:31,060 (upbeat jazz music) 76 00:05:31,060 --> 00:05:35,310 - During the 50s and 60s and 70s, it was the guidebook 77 00:05:35,310 --> 00:05:39,083 for every young man and I read it in college. 78 00:05:39,083 --> 00:05:40,130 (upbeat jazz music) 79 00:05:40,130 --> 00:05:43,500 - The magazine was a profoundly influential element 80 00:05:43,500 --> 00:05:46,930 at a time when there wasn't even the construct 81 00:05:46,930 --> 00:05:49,112 of a lifestyle magazine. 82 00:05:49,112 --> 00:05:51,140 (upbeat jazz music) 83 00:05:51,140 --> 00:05:52,180 - [Narrator] Playboy's influence 84 00:05:52,180 --> 00:05:55,430 on practically every aspect of American lifestyle; 85 00:05:55,430 --> 00:06:00,430 the sexual revolution, fashion, advertising, music, design 86 00:06:01,150 --> 00:06:05,348 and architecture, reverberated throughout the 1950s 87 00:06:05,348 --> 00:06:08,813 and 1960s in special features in the magazine. 88 00:06:10,280 --> 00:06:11,470 - Business is booming. 89 00:06:11,470 --> 00:06:14,270 There's a new consumer market being created, 90 00:06:14,270 --> 00:06:16,450 there were these new ideas as the world 91 00:06:16,450 --> 00:06:18,610 is changing after the second world war 92 00:06:18,610 --> 00:06:22,905 and Playboy is reflecting that back to its readers. 93 00:06:22,905 --> 00:06:24,470 (gentle jazz music) 94 00:06:24,470 --> 00:06:27,230 - Hugh Hefner made jokes at various times, 95 00:06:27,230 --> 00:06:28,700 saying that if not for the girls, 96 00:06:28,700 --> 00:06:31,611 he would be publishing a literary magazine. 97 00:06:31,611 --> 00:06:32,444 - And there was this running joke 98 00:06:32,444 --> 00:06:34,370 that people read Playboy for the articles. 99 00:06:34,370 --> 00:06:36,280 And in the 50s, 60s, 70s that was actually something 100 00:06:36,280 --> 00:06:38,400 that you could say truthfully. 101 00:06:38,400 --> 00:06:40,620 There was really good editorial direction 102 00:06:40,620 --> 00:06:43,774 and the art direction of the magazine kind of matched that. 103 00:06:43,774 --> 00:06:45,380 (upbeat jazz music) 104 00:06:45,380 --> 00:06:48,310 - Well I often bought Playboy for the graphic design. 105 00:06:48,310 --> 00:06:50,240 Which was really groundbreaking at the time. 106 00:06:50,240 --> 00:06:52,690 So much about today in print culture we think 107 00:06:52,690 --> 00:06:55,350 of as being very new and very alternative, 108 00:06:55,350 --> 00:06:58,993 those seeds were planted with Art Paul years and years ago. 109 00:07:00,670 --> 00:07:01,630 - [Photographer] Push your (mumbles). 110 00:07:01,630 --> 00:07:04,820 - [Paula] That's a magazine that dehumanized women. 111 00:07:04,820 --> 00:07:06,260 - Very nice. 112 00:07:06,260 --> 00:07:07,810 Put your hands under your head. 113 00:07:08,670 --> 00:07:09,503 (camera clicking) 114 00:07:09,503 --> 00:07:10,520 Warm, lush. 115 00:07:10,520 --> 00:07:13,373 - Somewhere along the way you have to have a feeling 116 00:07:13,373 --> 00:07:15,620 that that's not a great thing to be looking at, 117 00:07:15,620 --> 00:07:16,950 even if the writing is terrific 118 00:07:16,950 --> 00:07:18,217 and the illustration's great. 119 00:07:18,217 --> 00:07:19,050 (camera clicking) 120 00:07:19,050 --> 00:07:19,883 - [Photographer] Beautiful. 121 00:07:19,883 --> 00:07:22,883 (mellow jazz music) 122 00:07:26,780 --> 00:07:29,430 - If you remember the important role that magazines used 123 00:07:29,430 --> 00:07:32,580 to play in American cultural life, 124 00:07:32,580 --> 00:07:35,340 you'll see how important what Art did 125 00:07:35,340 --> 00:07:36,843 for the entire culture. 126 00:07:37,880 --> 00:07:42,620 - He did it in a style that was very contemporary 127 00:07:42,620 --> 00:07:45,630 and became quite frankly a leader 128 00:07:45,630 --> 00:07:49,015 in magazine graphics in that timeframe. 129 00:07:49,015 --> 00:07:51,960 (mellow jazz music) 130 00:07:51,960 --> 00:07:53,420 - I actually don't think it was all 131 00:07:53,420 --> 00:07:54,810 that well designed. 132 00:07:54,810 --> 00:07:56,440 What was incredible was the art direction, 133 00:07:56,440 --> 00:07:58,160 because he bought really intelligent 134 00:07:58,160 --> 00:08:00,850 illustrations for stories. 135 00:08:00,850 --> 00:08:02,160 You wouldn't expect that in Playboy, 136 00:08:02,160 --> 00:08:04,030 largely 'cause it was mostly pictures 137 00:08:04,030 --> 00:08:06,663 of women in swimsuits and things like that. 138 00:08:06,663 --> 00:08:08,890 (upbeat jazz music) 139 00:08:08,890 --> 00:08:13,890 - The design of the magazine, in my opinion, is very classy. 140 00:08:14,120 --> 00:08:15,770 It's very elevated. 141 00:08:15,770 --> 00:08:16,980 It's very elegant. 142 00:08:16,980 --> 00:08:19,700 The layouts are very considered. 143 00:08:19,700 --> 00:08:23,225 The typography is typeset from a designer's eye. 144 00:08:23,225 --> 00:08:25,890 (upbeat jazz music) 145 00:08:25,890 --> 00:08:27,210 It's experimental. 146 00:08:27,210 --> 00:08:30,763 It uses color and shape and form in a very interesting way. 147 00:08:31,934 --> 00:08:34,934 (upbeat jazz music) 148 00:08:40,270 --> 00:08:42,147 - I am sure with a group of men 149 00:08:42,147 --> 00:08:44,550 who consider themselves intellectuals 150 00:08:44,550 --> 00:08:47,050 and also like looking at light porn, 151 00:08:47,050 --> 00:08:49,360 they have a tremendous emotional attachment 152 00:08:49,360 --> 00:08:50,653 to that publication. 153 00:08:50,653 --> 00:08:53,170 (energetic jazz music) 154 00:08:53,170 --> 00:08:57,430 - You'd open Playboy, do a quick flash of the women 155 00:08:59,520 --> 00:09:02,743 then look at the articles and look at the graphics. 156 00:09:04,250 --> 00:09:09,250 And you'd notice the art direction in it was sensational, 157 00:09:09,440 --> 00:09:13,350 because there were illustrators in each issue 158 00:09:13,350 --> 00:09:15,767 that really gave life to the articles. 159 00:09:15,767 --> 00:09:17,960 (upbeat jazz music) 160 00:09:17,960 --> 00:09:20,440 - I think for a lot of designers and the public, Playboy 161 00:09:20,440 --> 00:09:23,533 is somewhere between soft porn and sexual revolution. 162 00:09:25,384 --> 00:09:28,384 (mellow jazz music) 163 00:09:32,130 --> 00:09:34,970 - Playboy is a breakthrough magazine 164 00:09:34,970 --> 00:09:39,870 with great editorial design and a wonderful place 165 00:09:39,870 --> 00:09:43,063 for the expression of women and their bodies. 166 00:09:44,240 --> 00:09:48,980 - The early Playboy house style is for a generation 167 00:09:48,980 --> 00:09:51,387 of designer that came before me was everything, 168 00:09:51,387 --> 00:09:53,287 it was the coolest thing in the world. 169 00:09:54,286 --> 00:09:56,190 (mellow jazz music) 170 00:09:56,190 --> 00:09:59,010 - Art Paul found a very divisive company to work for 171 00:09:59,010 --> 00:10:01,590 and then in that work, expressed really genuine 172 00:10:01,590 --> 00:10:02,660 heart-felt sentiments, 173 00:10:02,660 --> 00:10:07,405 but also expressed some really critical things as well. 174 00:10:07,405 --> 00:10:10,405 (mellow jazz music) 175 00:10:11,320 --> 00:10:14,190 - One of the reasons it became such an iconic force 176 00:10:14,190 --> 00:10:17,810 in culture is its sort of advanced view, 177 00:10:17,810 --> 00:10:20,390 at least for the time of sexuality. 178 00:10:20,390 --> 00:10:22,720 I don't think that was Art's major interest. 179 00:10:22,720 --> 00:10:25,470 He was more interested in the design side of things 180 00:10:25,470 --> 00:10:28,603 and in making something beautiful and telling a story. 181 00:10:30,413 --> 00:10:33,080 (pensive music) 182 00:10:52,680 --> 00:10:54,423 - I have to be an artist. 183 00:10:55,490 --> 00:10:56,473 Good or bad. 184 00:10:58,160 --> 00:11:01,310 It's an ear and a ear is a very sensitive, 185 00:11:01,310 --> 00:11:02,713 it's a very beautiful thing. 186 00:11:05,120 --> 00:11:05,953 - He has always missed doing the art 187 00:11:05,953 --> 00:11:09,870 and he came back to that then finally when he retired. 188 00:11:09,870 --> 00:11:12,940 Started drawing and painting every day 189 00:11:12,940 --> 00:11:17,737 and really grew, it was spectacular to see somebody just, 190 00:11:17,737 --> 00:11:19,540 who was always really good, 191 00:11:19,540 --> 00:11:21,620 but then to see somebody blossoming, 192 00:11:21,620 --> 00:11:24,110 it becomes so much deeper. 193 00:11:24,110 --> 00:11:24,943 - Not finished. 194 00:11:26,260 --> 00:11:31,260 I have been painting and thinking of art and drawing 195 00:11:31,780 --> 00:11:36,403 and enjoying art, looking at it as well as doing it. 196 00:11:37,725 --> 00:11:39,773 And I'm trying to before I, 197 00:11:41,330 --> 00:11:45,463 before I have to go to the big cloud above, 198 00:11:47,730 --> 00:11:51,970 and, or somewhere else. 199 00:11:51,970 --> 00:11:55,492 The reason for this is to get to know me better. 200 00:11:55,492 --> 00:11:58,190 (upbeat music) 201 00:11:58,190 --> 00:11:59,240 - [Narrator] Art Paul was working 202 00:11:59,240 --> 00:12:02,260 as a freelance graphic designer creating ads 203 00:12:02,260 --> 00:12:06,570 for clients like Marshal Field's and Abbott Labs, 204 00:12:06,570 --> 00:12:11,570 when in 1953 a potential client walked into his studio. 205 00:12:13,590 --> 00:12:17,360 - Hef was looking for an illustrator to do work 206 00:12:17,360 --> 00:12:21,990 for his magazine that he was putting together. 207 00:12:21,990 --> 00:12:25,410 - Art had a studio on Van Buren, 208 00:12:25,410 --> 00:12:29,770 on the edge of the Loop in Chicago. 209 00:12:29,770 --> 00:12:33,673 And I went to his studio. 210 00:12:35,370 --> 00:12:37,680 - He comes in and sees all these things on the wall, 211 00:12:37,680 --> 00:12:39,570 the commercial stuff that I was doing 212 00:12:39,570 --> 00:12:42,270 as well as more personal things, 213 00:12:42,270 --> 00:12:46,363 and he said, Is that your work or work you like? 214 00:12:47,380 --> 00:12:48,613 I said, it's both. 215 00:12:50,570 --> 00:12:52,060 - [Hugh] I knew immediately 216 00:12:52,060 --> 00:12:55,103 that I wanted him as my art director. 217 00:12:56,390 --> 00:12:59,560 - It seems that Hefner immediately spotted 218 00:12:59,560 --> 00:13:01,890 this exact skill of an art director. 219 00:13:01,890 --> 00:13:03,450 An art director is someone who not only has 220 00:13:03,450 --> 00:13:05,087 to produce amazing work by himself, 221 00:13:05,087 --> 00:13:06,800 but has to know amazing work in order 222 00:13:06,800 --> 00:13:09,460 to commission the work of others, to commission 223 00:13:09,460 --> 00:13:11,984 and direct photographers, illustrators and so on. 224 00:13:11,984 --> 00:13:13,390 (piano music) 225 00:13:13,390 --> 00:13:15,340 - [Narrator] Arthur Paul was 29-years-old 226 00:13:15,340 --> 00:13:17,860 when Hugh Hefner tapped him to become Art Director 227 00:13:17,860 --> 00:13:20,300 of the new magazine he was starting. 228 00:13:20,300 --> 00:13:22,820 Hefner, a year younger than Paul, 229 00:13:22,820 --> 00:13:24,930 had been working as a promotion copy writer 230 00:13:24,930 --> 00:13:27,300 at Esquire Magazine, in Chicago. 231 00:13:27,300 --> 00:13:29,530 That magazine was moving to New York 232 00:13:29,530 --> 00:13:31,490 and Hefner took it as an opportunity 233 00:13:31,490 --> 00:13:34,400 to publish a new men's magazine. 234 00:13:34,400 --> 00:13:38,020 - I had planned on calling the magazine, Stag Party. 235 00:13:38,020 --> 00:13:39,430 - Stag Party, 236 00:13:39,430 --> 00:13:41,960 Stag Party (laughing) 237 00:13:43,060 --> 00:13:46,380 - He was lucky because he could use it for legal reasons. 238 00:13:46,380 --> 00:13:48,810 He already hired Art Paul. 239 00:13:48,810 --> 00:13:50,690 Can you imagine if they still had the name Stag Party? 240 00:13:50,690 --> 00:13:54,999 Can you imagine beautiful women wearing antlers? 241 00:13:54,999 --> 00:13:58,650 (gentle piano music) 242 00:13:58,650 --> 00:13:59,960 You know you'd think they were 243 00:13:59,960 --> 00:14:03,060 in North Pole working for Santa Claus. 244 00:14:03,060 --> 00:14:06,270 - So about two maybe three weeks 245 00:14:06,270 --> 00:14:11,240 before we actually launched, I changed the title, 246 00:14:11,240 --> 00:14:12,533 changed it to Playboy. 247 00:14:16,220 --> 00:14:20,493 I wanted to have a symbol, as other magazines did. 248 00:14:22,085 --> 00:14:24,493 The New Yorker had Eustace Tilley. 249 00:14:25,650 --> 00:14:27,220 Esquire had Esky. 250 00:14:27,220 --> 00:14:29,850 I wanted a hopefully iconic character, 251 00:14:29,850 --> 00:14:33,520 making it an animal, which seemed to be very unique. 252 00:14:33,520 --> 00:14:36,313 - He was thinking of a rabbit symbol. 253 00:14:36,313 --> 00:14:38,033 But a rabbit that does everything. 254 00:14:39,429 --> 00:14:41,505 You know, wears a smoking jacket 255 00:14:41,505 --> 00:14:44,653 and holds up a glass of champagne. 256 00:14:46,550 --> 00:14:49,570 I wanted it to be something so simple, 257 00:14:49,570 --> 00:14:51,237 that when you made it larger 258 00:14:51,237 --> 00:14:53,738 you could do many things with it. 259 00:14:53,738 --> 00:14:54,571 (upbeat music) 260 00:14:54,571 --> 00:14:56,330 - [Narrator] It took only one hour for Paul 261 00:14:56,330 --> 00:14:58,960 to sketch the famous rabbit profile 262 00:14:58,960 --> 00:15:01,833 with the cocked ear and tuxedo tie. 263 00:15:02,960 --> 00:15:04,430 - It was incredibly important 264 00:15:04,430 --> 00:15:06,053 to everything about the reputation 265 00:15:06,053 --> 00:15:09,430 and the visual power of the magazine. 266 00:15:09,430 --> 00:15:11,200 - Art drew this logo that at the start 267 00:15:11,200 --> 00:15:13,020 was really just punctuating the ends of articles. 268 00:15:13,020 --> 00:15:15,160 It was a little tiny full stop 269 00:15:15,160 --> 00:15:16,960 or period at the end of the article. 270 00:15:17,900 --> 00:15:19,460 - It has a certain balance, 271 00:15:19,460 --> 00:15:22,910 both in its formal quality and graphic nature, 272 00:15:22,910 --> 00:15:26,627 but it's also witty and it has a surprise to it. 273 00:15:26,627 --> 00:15:29,170 (upbeat jazz music) 274 00:15:29,170 --> 00:15:33,360 I think it tells folks that you can do a witty logo 275 00:15:33,360 --> 00:15:38,360 for an editorial magazine that showcases women nude 276 00:15:38,820 --> 00:15:40,700 and it can all mash up together 277 00:15:40,700 --> 00:15:42,200 and build this terrific brand. 278 00:15:42,200 --> 00:15:44,030 - I knew what the Playboy bunny was 279 00:15:44,030 --> 00:15:47,301 probably before I knew what the American flag was. 280 00:15:47,301 --> 00:15:50,384 (upbeat funky music) 281 00:15:54,160 --> 00:15:57,030 - With his iconic symbol for Playboy, 282 00:15:57,030 --> 00:16:00,140 he hit a grand slam home run, you might say. 283 00:16:00,140 --> 00:16:01,680 - Everybody knows it. 284 00:16:01,680 --> 00:16:03,200 You could as a five-year-old. 285 00:16:03,200 --> 00:16:04,700 - The Playboy Bunny, 286 00:16:04,700 --> 00:16:06,810 which is a very beautifully designed form, 287 00:16:06,810 --> 00:16:09,360 you'll look at as good or not good 288 00:16:09,360 --> 00:16:12,310 depending upon your perception of that magazine ultimately. 289 00:16:13,990 --> 00:16:18,550 - Art Paul sat down and designed the best logo 290 00:16:18,550 --> 00:16:22,210 any magazine in the history of the world has ever had 291 00:16:22,210 --> 00:16:23,243 or ever will have. 292 00:16:24,630 --> 00:16:27,030 - It was a nicely drawn bunny and funny, 293 00:16:27,030 --> 00:16:29,820 but because I have a negative feeling about the publication 294 00:16:29,820 --> 00:16:31,340 there's no way I could embrace 295 00:16:31,340 --> 00:16:33,340 that as a great piece of graphic design. 296 00:16:35,470 --> 00:16:38,803 - The idea of the bunny was just so witty. 297 00:16:40,660 --> 00:16:44,423 It bears no relationship to the word Playboy, 298 00:16:45,880 --> 00:16:48,950 but it becomes a trade character that embodies 299 00:16:48,950 --> 00:16:53,950 that word and he used it in so many different ways. 300 00:16:56,730 --> 00:16:58,600 In addition to the silhouetted logo, 301 00:16:58,600 --> 00:17:01,293 which has just become like a superhero logo. 302 00:17:02,990 --> 00:17:04,830 - It's pure Bauhaus in its design. 303 00:17:04,830 --> 00:17:07,273 It's the fewest number of lines to do the trick. 304 00:17:08,440 --> 00:17:11,660 It's perfectly consistent with Art's philosophy. 305 00:17:11,660 --> 00:17:14,700 - My God, it started with a logo. 306 00:17:14,700 --> 00:17:17,321 Anybody could do photographs of women, 307 00:17:17,321 --> 00:17:20,073 but not everybody could do that goddamn logo. 308 00:17:20,073 --> 00:17:22,240 (mellow jazz music) 309 00:17:22,240 --> 00:17:25,200 - From the very beginning, he did the layouts, 310 00:17:25,200 --> 00:17:28,140 he did the graphic concepts. 311 00:17:28,140 --> 00:17:31,270 It really took two rather talented 312 00:17:31,270 --> 00:17:34,253 and rather lucky guys to create the magazine. 313 00:17:35,490 --> 00:17:37,823 In that sense, Arthur was my partner. 314 00:17:39,250 --> 00:17:42,203 - I felt there was a lot of opportunity. 315 00:17:42,203 --> 00:17:47,203 And if it didn't work, why, it was just one of those things. 316 00:17:47,507 --> 00:17:48,940 And he felt the same way. 317 00:17:48,940 --> 00:17:51,150 The first issue of Playboy, if you notice, 318 00:17:51,150 --> 00:17:54,210 doesn't have his nor my name on it. 319 00:17:54,210 --> 00:17:55,650 - [Narrator] When the first issue of Playboy 320 00:17:55,650 --> 00:17:58,560 hit the news stands, Arthur Paul was incorporating 321 00:17:58,560 --> 00:18:02,290 modern design concepts into the look of the magazine. 322 00:18:02,290 --> 00:18:05,650 Hefner was developing the editorial content. 323 00:18:05,650 --> 00:18:08,490 One of the first things he did was to obtain photos 324 00:18:08,490 --> 00:18:11,040 of one of the most famous women for the cover 325 00:18:11,040 --> 00:18:12,413 of the premier issue. 326 00:18:13,510 --> 00:18:15,580 - [Art] Hef got me this Marilyn Monroe picture, 327 00:18:15,580 --> 00:18:19,080 she's sitting on top a car at a ticker tape parade, 328 00:18:19,080 --> 00:18:20,180 I believe in New York. 329 00:18:21,417 --> 00:18:25,633 And so I blocked out that stuff, got the white background, 330 00:18:27,490 --> 00:18:30,720 but keeping the feeling of the big city. 331 00:18:30,720 --> 00:18:33,590 So it was simple and it was strong. 332 00:18:33,590 --> 00:18:34,497 (gentle jazz music) 333 00:18:34,497 --> 00:18:36,070 - [Narrator] It was stunning start, 334 00:18:36,070 --> 00:18:39,230 selling more than 54,000 copies. 335 00:18:39,230 --> 00:18:41,840 Both the visual look and editorial content 336 00:18:41,840 --> 00:18:44,560 were evolving with each new issue. 337 00:18:44,560 --> 00:18:46,530 Beginning with Playboy's third issue, 338 00:18:46,530 --> 00:18:49,363 the rabbit symbol found its way to the cover. 339 00:18:50,444 --> 00:18:52,250 - It was not a big drawing on the cover, 340 00:18:52,250 --> 00:18:54,403 it was very small actually. 341 00:18:55,300 --> 00:18:56,640 But it began the rest 342 00:18:56,640 --> 00:19:01,096 of the rabbit appearances on the cover. 343 00:19:01,096 --> 00:19:03,513 (jazz music) 344 00:19:04,550 --> 00:19:07,650 Hef and I were very happily surprised 345 00:19:07,650 --> 00:19:10,073 about the success of the magazine. 346 00:19:11,290 --> 00:19:14,720 - In the early years they worked very closely together 347 00:19:14,720 --> 00:19:18,410 and I know that Hefner had tremendous respect 348 00:19:18,410 --> 00:19:23,410 for Art's visual skills and his sensibilities. 349 00:19:23,636 --> 00:19:26,170 (jazz music) 350 00:19:26,170 --> 00:19:30,120 Art was so open and Hef was so definite on what he wanted. 351 00:19:30,120 --> 00:19:31,603 He was so focused. 352 00:19:34,410 --> 00:19:38,160 - I ended up doing the first three issues 353 00:19:38,160 --> 00:19:39,573 on a freelance basis. 354 00:19:40,410 --> 00:19:42,590 Those issues were interesting 355 00:19:42,590 --> 00:19:45,270 and they weren't the best looking issues in a lot of ways, 356 00:19:45,270 --> 00:19:49,650 but they certainly diagrammed what the magazine 357 00:19:49,650 --> 00:19:50,720 is going to be. 358 00:19:50,720 --> 00:19:53,710 - Art Paul's role in the success of Playboy 359 00:19:53,710 --> 00:19:58,300 is basically the form and much 360 00:19:58,300 --> 00:20:00,817 of the artistic content of the magazine. 361 00:20:00,817 --> 00:20:02,020 (jazz music) 362 00:20:02,020 --> 00:20:06,260 Hugh Hefner was totally responsible for the photographs 363 00:20:06,260 --> 00:20:09,030 and the cartoons that went into the magazine. 364 00:20:09,030 --> 00:20:12,320 But if that was all there was of Playboy, 365 00:20:12,320 --> 00:20:14,210 then Playboy would be nothing more 366 00:20:14,210 --> 00:20:17,050 than some of the Playboy look-a-likes, 367 00:20:17,050 --> 00:20:20,963 like Cavalier or Gent that came out shortly after. 368 00:20:22,750 --> 00:20:24,060 - [Narrator] Art Paul and Hugh Hefner 369 00:20:24,060 --> 00:20:26,570 had an unusual working relationship. 370 00:20:26,570 --> 00:20:28,130 They had a close collaboration 371 00:20:28,130 --> 00:20:30,770 and understanding from the very start, 372 00:20:30,770 --> 00:20:33,493 which enabled Art to have a decisive voice. 373 00:20:34,770 --> 00:20:38,820 - The relationship was extremely positive. 374 00:20:38,820 --> 00:20:42,980 I was supportive in terms of what he was wanting to do. 375 00:20:42,980 --> 00:20:47,053 He found with Playboy a freedom that he needed. 376 00:20:47,950 --> 00:20:50,040 - Anything Art asked for, Hefner would, 377 00:20:50,040 --> 00:20:51,790 sometimes he wouldn't quite understand 378 00:20:51,790 --> 00:20:53,980 or would even, you know, have a bit of a debate 379 00:20:53,980 --> 00:20:56,340 with him about it and Hefner would shrug his shoulders 380 00:20:56,340 --> 00:20:58,170 and say, "Well you're the Art Director." 381 00:20:58,170 --> 00:21:00,670 - I think that Art had a perfect partner in my father, 382 00:21:00,670 --> 00:21:04,900 in that they both were uncompromising in their commitment 383 00:21:04,900 --> 00:21:08,343 to not just quality, but to the reader experience. 384 00:21:09,270 --> 00:21:10,837 - He promised he said he'd try to give me 385 00:21:10,837 --> 00:21:14,093 as much freedom as possible and I think he did. 386 00:21:17,370 --> 00:21:19,340 - Looking through his works that he's created, 387 00:21:19,340 --> 00:21:22,120 I really became aware of how prolific he is 388 00:21:22,120 --> 00:21:23,950 of an illustrator, of a typographer, 389 00:21:23,950 --> 00:21:26,508 of a graphic designer, as a painter. 390 00:21:26,508 --> 00:21:29,508 (upbeat jazz music) 391 00:21:33,525 --> 00:21:36,108 (gentle music) 392 00:21:50,600 --> 00:21:55,080 - Art Paul never really exhibited his work. 393 00:21:55,080 --> 00:21:57,930 And Suzanne, his wife, who is a photographer, 394 00:21:57,930 --> 00:22:00,780 she's the one that promoted his work. 395 00:22:00,780 --> 00:22:03,513 - We're gonna show this to some galleries. 396 00:22:05,040 --> 00:22:09,100 - I've always been struck by the diversity of Art's talent, 397 00:22:09,100 --> 00:22:11,150 in terms of medium and subject matter, 398 00:22:11,150 --> 00:22:13,610 and I think Suzanne has been extraordinary 399 00:22:13,610 --> 00:22:17,730 in helping to organize and to actually archive. 400 00:22:19,810 --> 00:22:20,920 - I put this one on the top, 401 00:22:20,920 --> 00:22:23,740 'cause it's one of my favorites. 402 00:22:23,740 --> 00:22:26,090 He's shy about showing his artwork. 403 00:22:26,090 --> 00:22:28,320 And about getting in touch with galleries, 404 00:22:28,320 --> 00:22:30,990 really just shy, holds back. 405 00:22:30,990 --> 00:22:33,460 Partly he just wants to focus on the work. 406 00:22:33,460 --> 00:22:36,849 But you know, I mean when you get to be 90, it's time. 407 00:22:36,849 --> 00:22:38,600 (pensive music) 408 00:22:38,600 --> 00:22:41,160 - [Narrator] Art Paul was born into a poor immigrant family 409 00:22:41,160 --> 00:22:44,630 in Chicago's southwest side in 1925. 410 00:22:44,630 --> 00:22:46,470 His father has escaped from Ukraine 411 00:22:46,470 --> 00:22:49,410 to avoid being drafted into the Russian army. 412 00:22:49,410 --> 00:22:51,793 He settled in Chicago where he had relatives. 413 00:22:53,760 --> 00:22:57,910 - Art's father planned to send for Art's mother 414 00:22:57,910 --> 00:23:02,460 and sister and brother, Art wasn't born yet 415 00:23:02,460 --> 00:23:05,430 and then there was a pogrom. 416 00:23:05,430 --> 00:23:09,120 Their house was burned down and so they escaped 417 00:23:09,120 --> 00:23:11,390 to the neighbor's barn 418 00:23:11,390 --> 00:23:12,830 and they just started running 419 00:23:12,830 --> 00:23:16,234 from there all the way to Romania. 420 00:23:16,234 --> 00:23:17,650 (somber music) 421 00:23:17,650 --> 00:23:19,380 - [Narrator] A Jewish organization found them 422 00:23:19,380 --> 00:23:21,620 in the streets of Romania and arranged for them 423 00:23:21,620 --> 00:23:24,213 to come to the US to join Art's father. 424 00:23:25,320 --> 00:23:27,780 - They took a boat, everybody took a boat 425 00:23:27,780 --> 00:23:29,270 and came to Ellis Island. 426 00:23:29,270 --> 00:23:31,620 So then they came in and were reunited 427 00:23:32,510 --> 00:23:34,940 and then they had two more children. 428 00:23:34,940 --> 00:23:38,287 And then Art's father died when he was one year old. 429 00:23:38,287 --> 00:23:39,650 (somber music) 430 00:23:39,650 --> 00:23:43,020 - My father grew up in a very difficult time, 431 00:23:43,020 --> 00:23:44,540 without a father of his own 432 00:23:44,540 --> 00:23:48,390 and so didn't have the role models of how 433 00:23:48,390 --> 00:23:50,070 to be a father and a family man 434 00:23:50,070 --> 00:23:51,890 and had to figure it out on his own. 435 00:23:51,890 --> 00:23:54,410 And I think that that was something that he struggled with, 436 00:23:54,410 --> 00:23:56,663 but took very seriously. 437 00:23:56,663 --> 00:23:58,420 (faint slide machine whirring) 438 00:23:58,420 --> 00:24:02,030 They did not have any money growing up or any security. 439 00:24:02,030 --> 00:24:06,180 And He was raised largely by his older brother. 440 00:24:06,180 --> 00:24:08,150 - [Narrator] His mother eventually settled the family 441 00:24:08,150 --> 00:24:09,600 on the north side of Chicago 442 00:24:09,600 --> 00:24:12,230 and scraped together a meager living. 443 00:24:12,230 --> 00:24:15,210 Norman, Art's older brother, served as a father figure, 444 00:24:15,210 --> 00:24:17,363 as well as an artistic mentor. 445 00:24:18,750 --> 00:24:20,497 - I started drawing very early 446 00:24:20,497 --> 00:24:23,493 in my life because of my brother. 447 00:24:24,520 --> 00:24:27,020 When he took a lump of clay and he made a head, 448 00:24:27,020 --> 00:24:31,670 like my sister fell asleep once with her head on the table. 449 00:24:31,670 --> 00:24:36,670 And he rolled out this clay and he did this beautiful piece. 450 00:24:37,040 --> 00:24:39,850 It just sends a chill up my spine. 451 00:24:39,850 --> 00:24:43,460 You know, it was just magic to me. 452 00:24:43,460 --> 00:24:46,918 So I think at that time I decided I wanted to be an artist. 453 00:24:46,918 --> 00:24:48,770 (pensive piano music) 454 00:24:48,770 --> 00:24:51,420 - [Narrator] A high school teacher recognized Paul's talent 455 00:24:51,420 --> 00:24:54,210 in drawing and submitted his work for a scholarship 456 00:24:54,210 --> 00:24:56,073 at the School of the Art Institute. 457 00:24:57,410 --> 00:25:00,530 He graduated from high school in 1943, 458 00:25:00,530 --> 00:25:02,340 enlisted in the Army Air Corps 459 00:25:02,340 --> 00:25:05,750 and spent three years training as a combat pilot. 460 00:25:05,750 --> 00:25:08,330 At the end of the war, Paul returned to Chicago 461 00:25:08,330 --> 00:25:10,133 and was drawn to Laszlo Moholy-Nagy, 462 00:25:11,230 --> 00:25:13,730 a Bauhaus-trained graphic designer from Germany, 463 00:25:13,730 --> 00:25:17,040 who had founded the The New Bauhaus in Chicago. 464 00:25:17,040 --> 00:25:19,650 Many know the term Bauhaus from the architecture 465 00:25:19,650 --> 00:25:22,690 of Mies Van Der Rohe, but when The New Bauhaus opened 466 00:25:22,690 --> 00:25:27,570 in Chicago in 1937 it was a laboratory for experimentation 467 00:25:27,570 --> 00:25:30,150 in art, design and photography 468 00:25:30,150 --> 00:25:33,679 and it created an aesthetic for industrial use. 469 00:25:33,679 --> 00:25:36,360 (upbeat jazz music) 470 00:25:36,360 --> 00:25:38,810 - It was Walter Paepcke who was the director 471 00:25:38,810 --> 00:25:41,030 of the Container Corporation here, 472 00:25:41,030 --> 00:25:42,670 a major company here in Chicago, 473 00:25:42,670 --> 00:25:44,783 who bankrolled the New Bauhaus. 474 00:25:46,080 --> 00:25:48,640 - So He was a great patron of the arts in Chicago 475 00:25:48,640 --> 00:25:51,670 and again, very much saw a marriage between art 476 00:25:51,670 --> 00:25:55,240 and commerce, which was for Moholy, exactly what he wanted 477 00:25:55,240 --> 00:25:56,450 to do, a design school needs 478 00:25:56,450 --> 00:25:59,221 to create designs that will be built. 479 00:25:59,221 --> 00:26:01,040 (upbeat jazz music) 480 00:26:01,040 --> 00:26:01,873 - Paepcke himself was instrumental 481 00:26:01,873 --> 00:26:05,040 in inviting Moholy-Nagy to Chicago 482 00:26:05,040 --> 00:26:06,970 and to use the motivations that the city 483 00:26:06,970 --> 00:26:10,350 had at that point for new architecture, new ideas, 484 00:26:10,350 --> 00:26:12,570 as well as being a center of manufacturing, 485 00:26:12,570 --> 00:26:14,133 of transportation and so on. 486 00:26:14,980 --> 00:26:16,940 - So they wanted to create industrial design, 487 00:26:16,940 --> 00:26:18,670 industrial prototypes for things, 488 00:26:18,670 --> 00:26:20,470 so it was the art and design school. 489 00:26:21,460 --> 00:26:24,720 - [Narrator] Art Paul attended the school on the GI Bill. 490 00:26:24,720 --> 00:26:28,000 The Bauhaus philosophy would have a lifelong impact 491 00:26:28,000 --> 00:26:28,853 on his work. 492 00:26:30,660 --> 00:26:32,700 - [Thomas] There's a lot of Moholy-Nagy 493 00:26:32,700 --> 00:26:34,870 when you look at Art Paul. 494 00:26:34,870 --> 00:26:38,410 One of Moholy's great creations as an artist in the 20s 495 00:26:38,410 --> 00:26:43,410 and 30s was his collages, which were full of movement 496 00:26:43,560 --> 00:26:46,740 and life; a lot of open spaces, shapes, 497 00:26:46,740 --> 00:26:49,800 those kind of constructivist planar things, 498 00:26:49,800 --> 00:26:52,207 but with people moving through them. 499 00:26:52,207 --> 00:26:54,690 (gentle jazz music) 500 00:26:54,690 --> 00:26:57,770 Art Paul's graphic design brings some of that to life. 501 00:26:57,770 --> 00:27:00,876 There's air, there's motion, there's a lot of white space. 502 00:27:00,876 --> 00:27:03,876 (gentle jazz music) 503 00:27:04,830 --> 00:27:07,580 - I wasn't surprised to learn that Art Paul went 504 00:27:07,580 --> 00:27:10,730 to the ID program at the Institute of Design, 505 00:27:10,730 --> 00:27:12,160 and studied under the Bauhaus, 506 00:27:12,160 --> 00:27:15,200 because it has very formal quality to it. 507 00:27:15,200 --> 00:27:19,430 It's minimal and it uses type and space and layout 508 00:27:19,430 --> 00:27:21,810 and graphic design in a way that I think 509 00:27:21,810 --> 00:27:25,500 is very artful and high art. 510 00:27:25,500 --> 00:27:28,760 - But the planes aren't just kind of flat graphic elements. 511 00:27:28,760 --> 00:27:32,190 They seem to float and exist in space somehow. 512 00:27:32,190 --> 00:27:34,213 I think he activated the magazine. 513 00:27:34,213 --> 00:27:36,760 (energetic music) 514 00:27:36,760 --> 00:27:37,860 - [Narrator] Throughout his career, 515 00:27:37,860 --> 00:27:42,340 Art Paul talked about Maholy-Nagy and in late 2016, 516 00:27:42,340 --> 00:27:45,460 When his work was shown at the Art Institute of Chicago, 517 00:27:45,460 --> 00:27:47,342 Paul visited the exhibition. 518 00:27:47,342 --> 00:27:50,175 (energetic music) 519 00:27:53,920 --> 00:27:58,203 - The idea that simplicity, honesty of materials, 520 00:27:59,170 --> 00:28:03,190 the embracing of mass production, 521 00:28:03,190 --> 00:28:05,860 the recognition of how art and design 522 00:28:05,860 --> 00:28:09,190 can situate itself in the wider culture, 523 00:28:09,190 --> 00:28:11,153 all that stems from the Bauhaus. 524 00:28:14,378 --> 00:28:16,980 - But Art, he had a great line once where he said 525 00:28:16,980 --> 00:28:19,350 that even a bubble gum wrapper ought to be designed 526 00:28:19,350 --> 00:28:22,760 as beautifully as you design a poster for a museum. 527 00:28:22,760 --> 00:28:24,893 That's the essence of the Bauhaus. 528 00:28:25,863 --> 00:28:27,790 (upbeat gentle jazz music) 529 00:28:27,790 --> 00:28:32,460 - His influence from the New Bauhaus on handling space 530 00:28:32,460 --> 00:28:36,020 and type and color and being a minimalist 531 00:28:36,020 --> 00:28:39,740 and a modernist really separated Playboy magazine 532 00:28:39,740 --> 00:28:42,803 out from other magazines that were being done in New York. 533 00:28:43,730 --> 00:28:44,890 - [Narrator] Another Bauhaus feature 534 00:28:44,890 --> 00:28:47,410 that Paul incorporated was melding find arts 535 00:28:47,410 --> 00:28:49,130 and commercial arts. 536 00:28:49,130 --> 00:28:51,950 Paul was inspired by the work of Cipe Pineles, 537 00:28:51,950 --> 00:28:54,190 the first art director to hire fine artists 538 00:28:54,190 --> 00:28:57,230 for Glamour Magazine in the 1940s, 539 00:28:57,230 --> 00:28:59,020 but Paul certainly brought the use 540 00:28:59,020 --> 00:29:01,093 of fine arts to a new level. 541 00:29:02,130 --> 00:29:05,200 - Well, he was one of the first major art directors 542 00:29:05,200 --> 00:29:08,330 to use fine artists as illustrators. 543 00:29:08,330 --> 00:29:11,173 And illustrators basically as fine artists. 544 00:29:12,850 --> 00:29:15,920 He just blurred the lines between the two, 545 00:29:15,920 --> 00:29:18,435 because he was kind of both. 546 00:29:18,435 --> 00:29:21,110 (gentle jazz music) 547 00:29:21,110 --> 00:29:24,370 - Art Paul was truly a transformational Art Director 548 00:29:24,370 --> 00:29:26,630 in that he broke the barrier 549 00:29:26,630 --> 00:29:29,490 between commercial art and fine art. 550 00:29:29,490 --> 00:29:31,530 - What he did by blurring those lines 551 00:29:31,530 --> 00:29:34,960 was change the way illustration in the United States 552 00:29:34,960 --> 00:29:36,730 was perceived and used. 553 00:29:36,730 --> 00:29:40,250 It used to be that Norman Rockwell was the king, 554 00:29:40,250 --> 00:29:42,680 the paradigm of what illustration was. 555 00:29:42,680 --> 00:29:45,693 You'd take a phrase, you illustrate that phrase. 556 00:29:46,960 --> 00:29:49,880 - There was one time in New York he ran 557 00:29:49,880 --> 00:29:51,650 into Norman Rockwell on the street 558 00:29:51,650 --> 00:29:53,410 and he was so thrilled. 559 00:29:53,410 --> 00:29:56,849 He said, You're Norman Rockwell! (laughing) 560 00:29:56,849 --> 00:29:59,720 And I would love to hire you to do an illustration. 561 00:29:59,720 --> 00:30:01,820 And Rockwell said, Oh I would love to. 562 00:30:01,820 --> 00:30:04,920 And my sons would think that was so cool of me. 563 00:30:04,920 --> 00:30:07,150 And so, they make a plan. 564 00:30:07,150 --> 00:30:09,790 And then Rockwell writes him, 565 00:30:09,790 --> 00:30:14,320 I'm so sorry, but my wife won't let me do this. (laughing) 566 00:30:14,320 --> 00:30:16,610 She thinks it's improper. 567 00:30:16,610 --> 00:30:19,780 - Art conceived of himself as an art editor. 568 00:30:19,780 --> 00:30:21,230 And he hired people to do pictures 569 00:30:21,230 --> 00:30:25,430 that would sum up the theme of an article 570 00:30:25,430 --> 00:30:29,260 instead of some narrative detail from the story 571 00:30:29,260 --> 00:30:30,413 or from the article. 572 00:30:31,810 --> 00:30:34,520 - For Art, it's incredible that he would just take an artist 573 00:30:34,520 --> 00:30:38,050 who perhaps had never operated as an illustrator per se 574 00:30:38,050 --> 00:30:39,727 and said, you know, here's a story 575 00:30:39,727 --> 00:30:41,440 and I trust your take on it. 576 00:30:41,440 --> 00:30:42,940 Go ahead and do what you like. 577 00:30:44,140 --> 00:30:45,870 - [Brad] What art did was he converted 578 00:30:45,870 --> 00:30:49,234 what had been illustration to popular art. 579 00:30:49,234 --> 00:30:51,901 (pensive music) 580 00:31:09,592 --> 00:31:12,092 (piano music) 581 00:31:13,660 --> 00:31:15,490 - [Narrator] In addition to visual art, 582 00:31:15,490 --> 00:31:17,786 he also experimented with music. 583 00:31:17,786 --> 00:31:20,740 (piano music) 584 00:31:20,740 --> 00:31:23,423 - [Suzanne] Well Art is a real renaissance man. 585 00:31:24,840 --> 00:31:29,310 He's an exceptional Art Director and artist 586 00:31:29,310 --> 00:31:33,693 and his writing is as quirky and creative as his art. 587 00:31:34,560 --> 00:31:38,820 And he's even a self-taught composer and pianist. 588 00:31:38,820 --> 00:31:41,150 (piano music) 589 00:31:41,150 --> 00:31:42,510 - He doesn't have what anybody 590 00:31:42,510 --> 00:31:44,180 would consider classical training. 591 00:31:44,180 --> 00:31:46,540 He's basically just oriented himself 592 00:31:46,540 --> 00:31:48,450 to the instrument over decades. 593 00:31:48,450 --> 00:31:52,450 You know he's improved his facility on the instrument 594 00:31:53,900 --> 00:31:57,270 and developed his own kind of musical language. 595 00:31:57,270 --> 00:32:00,050 (piano music) 596 00:32:00,050 --> 00:32:02,330 - Sometimes I'd walk into his office 597 00:32:02,330 --> 00:32:06,149 and he'd be humming and working. 598 00:32:06,149 --> 00:32:08,730 And because I played the piano 599 00:32:08,730 --> 00:32:11,600 and have a little musical interest as well, 600 00:32:11,600 --> 00:32:14,240 he would have recordings of some of his compositions. 601 00:32:14,240 --> 00:32:16,170 He'd say, Gary, Gary, wait, I was working 602 00:32:16,170 --> 00:32:18,681 on this last night, you've gotta listen. 603 00:32:18,681 --> 00:32:21,450 - You wanna sit and listen to your music? 604 00:32:21,450 --> 00:32:22,283 - [Art] Sure. 605 00:32:22,283 --> 00:32:26,860 - [Suzanne] You started taping these things in like the 80s. 606 00:32:27,950 --> 00:32:32,334 You gave this a title, Riding the Winds. 607 00:32:32,334 --> 00:32:33,167 - [Art] Oh. 608 00:32:33,167 --> 00:32:34,773 - You don't always give them titles. 609 00:32:35,910 --> 00:32:38,265 - Happiness once more! 610 00:32:38,265 --> 00:32:41,348 (instrumental music) 611 00:32:49,913 --> 00:32:51,200 - [Suzanne] A friend who's a composer used to 612 00:32:51,200 --> 00:32:54,930 be the head of the Columbia College Music Department, 613 00:32:54,930 --> 00:32:57,093 Bill Russo, said, This is quirky stuff. 614 00:32:57,093 --> 00:33:00,730 This would really be a challenge to orchestrate. 615 00:33:00,730 --> 00:33:03,200 I wanna try this for my summer project. 616 00:33:03,200 --> 00:33:05,700 So he orchestrated some of these pieces. 617 00:33:05,700 --> 00:33:07,236 That was fun. 618 00:33:07,236 --> 00:33:10,319 (instrumental music) 619 00:33:18,710 --> 00:33:20,830 - There's a lot of what he does is improvised. 620 00:33:20,830 --> 00:33:24,470 And then over time kind of builds something of a structure. 621 00:33:24,470 --> 00:33:26,603 But That structure's very loose. 622 00:33:26,603 --> 00:33:30,520 (energetic instrumental music) 623 00:33:32,490 --> 00:33:34,750 - He plays the piano and music just kinda comes out 624 00:33:34,750 --> 00:33:36,552 of him very naturally. 625 00:33:36,552 --> 00:33:39,635 (instrumental music) 626 00:33:46,240 --> 00:33:48,660 - I think he would probably have been a very good composer 627 00:33:48,660 --> 00:33:52,240 if he'd have been trained in the techniques of composition. 628 00:33:52,240 --> 00:33:55,670 He sort of reminds me of Beethoven still composing 629 00:33:55,670 --> 00:33:57,720 even though he can't hear his compositions. 630 00:33:57,720 --> 00:34:00,344 Art's still drawing even though he can't really see. 631 00:34:00,344 --> 00:34:03,427 (instrumental music) 632 00:34:10,434 --> 00:34:13,684 (energetic jazz music) 633 00:34:22,210 --> 00:34:24,210 - [Narrator] American culture continued to change 634 00:34:24,210 --> 00:34:27,540 in the 1960s with the raging Vietnam War, 635 00:34:27,540 --> 00:34:30,480 Civil Rights activism, the advent of the pill 636 00:34:30,480 --> 00:34:33,200 and the burgeoning sexual revolution. 637 00:34:33,200 --> 00:34:35,150 The magazine stayed true to its core 638 00:34:35,150 --> 00:34:37,583 and addressed the social issues of the day. 639 00:34:37,583 --> 00:34:40,090 (gentle jazz music) 640 00:34:40,090 --> 00:34:43,500 With its far-reaching success, the magazine continued 641 00:34:43,500 --> 00:34:45,090 to interview prominent figures 642 00:34:45,090 --> 00:34:48,005 and published writings by established authors. 643 00:34:48,005 --> 00:34:51,005 (gentle jazz music) 644 00:34:52,500 --> 00:34:53,710 - It was a social magazine. 645 00:34:53,710 --> 00:34:55,440 It was a cultural magazine. 646 00:34:55,440 --> 00:34:58,870 It was a magazine that you could be proud to hold on to. 647 00:34:58,870 --> 00:35:03,110 Maybe not in public, because there were certain conventions 648 00:35:03,110 --> 00:35:07,523 and rigors having to do with our puritan upbringing. 649 00:35:09,270 --> 00:35:14,270 But it was a magazine that was as much of a design entity 650 00:35:14,420 --> 00:35:18,473 as it was a portfolio of centerfolds. 651 00:35:20,080 --> 00:35:23,100 - Art Paul shaped the culture of graphic design 652 00:35:23,100 --> 00:35:26,140 in magazines by building a brand 653 00:35:26,140 --> 00:35:28,920 that takes it quite seriously. 654 00:35:28,920 --> 00:35:32,117 And was highly experimental, that used graphic design 655 00:35:32,117 --> 00:35:35,460 and art direction in its most robust way, 656 00:35:35,460 --> 00:35:38,223 that built a brand on ideas. 657 00:35:40,050 --> 00:35:42,860 - Art's impact is both in publishing and in branding. 658 00:35:42,860 --> 00:35:47,550 He was responsible for creating this modernist appeal 659 00:35:47,550 --> 00:35:48,900 on the publishing industry. 660 00:35:50,010 --> 00:35:53,370 - The first year of Playboy, is like design artifacts. 661 00:35:53,370 --> 00:35:55,440 That's like a thing in the popular culture 662 00:35:55,440 --> 00:35:57,220 that I think everybody is aware 663 00:35:57,220 --> 00:36:00,870 of as a piece of American culture, 664 00:36:00,870 --> 00:36:03,220 like a quintessential piece of American design. 665 00:36:04,680 --> 00:36:06,710 - [Narrator] Art Paul explored this graphic vision 666 00:36:06,710 --> 00:36:09,860 in the magazine by hiring iconoclastic art directors 667 00:36:09,860 --> 00:36:11,970 and artists and giving them the freedom 668 00:36:11,970 --> 00:36:13,773 to utilize their talents. 669 00:36:15,210 --> 00:36:20,210 - Working with Art Paul was a very very unusual situation. 670 00:36:20,500 --> 00:36:25,120 He developed, way before people like Apple 671 00:36:25,120 --> 00:36:27,410 and some of the tech companies 672 00:36:27,410 --> 00:36:31,030 that free and breezy atmosphere 673 00:36:31,030 --> 00:36:34,921 that just made creativity ooze forth. 674 00:36:34,921 --> 00:36:37,921 (upbeat jazz music) 675 00:36:43,370 --> 00:36:47,290 - Playboy was a textbook in design 676 00:36:47,290 --> 00:36:51,252 and so Art was like a god to designers, you know. 677 00:36:51,252 --> 00:36:54,350 (upbeat jazz music) 678 00:36:54,350 --> 00:36:59,350 - Art was able to manage us by allowing us 679 00:37:00,540 --> 00:37:01,620 to be who we were. 680 00:37:01,620 --> 00:37:03,590 And of course if you went over the line, 681 00:37:03,590 --> 00:37:06,400 it wasn't like he wasn't gonna mention it to you. 682 00:37:06,400 --> 00:37:10,132 I mean, I've had him mention it to me a couple of times. 683 00:37:10,132 --> 00:37:12,090 (George laughing) 684 00:37:12,090 --> 00:37:14,370 - [Kerig] He was a stickler for little things too, 685 00:37:14,370 --> 00:37:18,410 like where to put subhead, or how to move the type 686 00:37:18,410 --> 00:37:20,483 a little this way, a little that way. 687 00:37:22,840 --> 00:37:26,370 - Art Paul did do some early illustrations back 688 00:37:26,370 --> 00:37:31,370 in the 50s and he did it to encourage us art directors 689 00:37:31,640 --> 00:37:35,280 to have that freedom to show our talent. 690 00:37:35,280 --> 00:37:37,990 - One bad illustration isn't going 691 00:37:37,990 --> 00:37:40,660 to make or break the magazine. 692 00:37:40,660 --> 00:37:43,160 So we could have bad illustrations come in. 693 00:37:43,160 --> 00:37:45,193 Once in a while, you'd hit a bummer. 694 00:37:46,830 --> 00:37:51,810 - He was wise enough to let people do what they did best. 695 00:37:51,810 --> 00:37:54,640 It's a whole different way of doing business. 696 00:37:54,640 --> 00:37:57,640 (upbeat jazz music) 697 00:37:58,580 --> 00:38:00,010 - [Narrator] The Art Department at Playboy 698 00:38:00,010 --> 00:38:02,490 held weekly meetings to brainstorm ideas 699 00:38:02,490 --> 00:38:06,080 for design and illustration and then hire the artists 700 00:38:06,080 --> 00:38:08,383 most appropriate for each assignment. 701 00:38:09,660 --> 00:38:11,410 - When Art would have his art directors 702 00:38:11,410 --> 00:38:15,010 in the conference room for their Monday morning meeting, 703 00:38:15,010 --> 00:38:17,790 What would come out of that room was some 704 00:38:17,790 --> 00:38:20,710 of the most brilliantly creative ideas. 705 00:38:20,710 --> 00:38:23,380 - Some people are happy to be given instructions 706 00:38:23,380 --> 00:38:26,350 and have their hands held, some people aren't. 707 00:38:26,350 --> 00:38:29,860 And Art knew that the best way to get good work was often 708 00:38:29,860 --> 00:38:32,900 to let the artist do whatever he was best at doing 709 00:38:32,900 --> 00:38:35,750 and to just aid him in whatever he needed to be aided at. 710 00:38:36,610 --> 00:38:38,970 - The idea that you had this designer, 711 00:38:38,970 --> 00:38:41,080 who is kind of behind the scenes 712 00:38:41,080 --> 00:38:43,350 and bringing like the best artists and illustrators 713 00:38:43,350 --> 00:38:48,350 in the world into the most mainstream middle America, 714 00:38:49,220 --> 00:38:52,770 like a normal publication, it's so interesting to me. 715 00:38:52,770 --> 00:38:55,263 It's like crazy that he got away with it. 716 00:38:57,630 --> 00:39:00,170 - I worked as a freelancer 717 00:39:01,540 --> 00:39:04,693 for Playboy magazine, for Art Paul. 718 00:39:06,120 --> 00:39:09,253 It was golden age of my life. 719 00:39:10,210 --> 00:39:13,330 - Art would give me a phone call and say, 720 00:39:13,330 --> 00:39:15,000 I've got a piece that I'd like you 721 00:39:15,000 --> 00:39:17,950 to look at and talk about. 722 00:39:17,950 --> 00:39:20,960 - Art Paul gave me assignment. 723 00:39:20,960 --> 00:39:22,973 He didn't specify anything, 724 00:39:23,860 --> 00:39:26,113 so I did whatever I feel like doing. 725 00:39:27,780 --> 00:39:29,790 - I first started working with Art 726 00:39:29,790 --> 00:39:32,700 when I was about 25 years old. 727 00:39:32,700 --> 00:39:35,170 I called and made an appointment with him 728 00:39:35,170 --> 00:39:37,660 to show him my portfolio. 729 00:39:37,660 --> 00:39:40,180 I was very nervous about going 730 00:39:40,180 --> 00:39:44,820 into the Playboy building because I'm gay. 731 00:39:44,820 --> 00:39:48,000 And in my mind, I thought, oh, my god, 732 00:39:48,000 --> 00:39:50,610 if they found out I'm gay, they won't hire me, 733 00:39:50,610 --> 00:39:53,848 'cause this is all about women. (laughing) 734 00:39:53,848 --> 00:39:55,740 (upbeat music) 735 00:39:55,740 --> 00:39:58,240 - Art did go out of his way to support local artists 736 00:39:58,240 --> 00:40:01,580 and probably one of the most notable being Ed Paschke 737 00:40:01,580 --> 00:40:05,210 who, was again, was a regular Playboy contributor. 738 00:40:05,210 --> 00:40:07,500 - [Kerig] Ed Paschke was at the Art Institute 739 00:40:07,500 --> 00:40:11,620 of Chicago, he was not being successful as an artist. 740 00:40:11,620 --> 00:40:15,850 But Art met him and asked him to do a piece. 741 00:40:15,850 --> 00:40:19,990 - Ed Paschke said he wouldn't have been able 742 00:40:19,990 --> 00:40:22,930 to continue his art and do the art the way he wanted 743 00:40:22,930 --> 00:40:26,640 to do it and be a fine artist if he wasn't being paid 744 00:40:26,640 --> 00:40:29,713 by Art Paul to do illustrations for the magazine. 745 00:40:30,590 --> 00:40:31,630 - [Narrator] Paul commissioned work 746 00:40:31,630 --> 00:40:34,470 from other prominent Chicago artists, 747 00:40:34,470 --> 00:40:39,470 including Roger Brown, Karl Wirsum, Seymour Rosofsky, 748 00:40:40,610 --> 00:40:42,823 and Shel Silverstein. 749 00:40:44,680 --> 00:40:47,050 - There were two coasts and Chicago was kind 750 00:40:47,050 --> 00:40:48,370 of the second city. 751 00:40:48,370 --> 00:40:51,010 But we didn't really know a lot about what was going 752 00:40:51,010 --> 00:40:55,420 on there until Playboy and certainly Art's contribution 753 00:40:55,420 --> 00:41:00,420 of bringing Chicago into the universe of creativity. 754 00:41:01,800 --> 00:41:06,110 - His genius was, he took the fine artists 755 00:41:06,110 --> 00:41:10,840 that he knew and allowed them to put their pictures 756 00:41:10,840 --> 00:41:15,840 in the magazine, almost exactly like hanging in a gallery. 757 00:41:15,891 --> 00:41:19,391 (camera shutter clicking) 758 00:41:20,960 --> 00:41:23,240 - He built his reputation to such a level 759 00:41:23,240 --> 00:41:26,940 that later on he could very easily call up Andy Warhol 760 00:41:26,940 --> 00:41:29,246 or Salvador Dali and they knew Playboy, 761 00:41:29,246 --> 00:41:31,910 they knew that Playboy wasn't just this girly magazine, 762 00:41:31,910 --> 00:41:34,130 it was something that was to be taken seriously 763 00:41:34,130 --> 00:41:37,080 on an artistic level and he could very easily invite them 764 00:41:37,080 --> 00:41:39,200 to contribute work and they did. 765 00:41:39,200 --> 00:41:42,670 - I did over the years, drawings, paintings 766 00:41:42,670 --> 00:41:47,020 for P.G. Wodehouse, Norman Mailer, Kurt Vonnegut. 767 00:41:47,020 --> 00:41:51,053 My concept there was not to try to illustrate the article, 768 00:41:51,920 --> 00:41:55,740 but to find an angle in the story 769 00:41:55,740 --> 00:41:58,350 that would allow me to do an interesting picture. 770 00:41:58,350 --> 00:42:01,860 - It's very standoffish to walk in an art gallery. 771 00:42:01,860 --> 00:42:04,673 And most people would not even walk in. 772 00:42:06,200 --> 00:42:09,757 So we taught people art through mass media. 773 00:42:09,757 --> 00:42:11,370 (upbeat jazz music) 774 00:42:11,370 --> 00:42:13,700 - [Narrator] It was not always smooth sailing. 775 00:42:13,700 --> 00:42:17,010 A letter from A.C. Spectorsky showed the Editorial Director 776 00:42:17,010 --> 00:42:20,450 complained to Paul about the frequent use of abstract 777 00:42:20,450 --> 00:42:23,710 and uncaptionable illustrations. 778 00:42:23,710 --> 00:42:26,500 However, it was such illustrations in Playboy 779 00:42:26,500 --> 00:42:30,057 that won numerous awards and honors for Paul over the years. 780 00:42:30,057 --> 00:42:33,730 (gentle jazz music) 781 00:42:33,730 --> 00:42:35,760 Including the Lifetime Achievement Award 782 00:42:35,760 --> 00:42:38,640 from The Society of Publication Designers, 783 00:42:38,640 --> 00:42:41,350 his induction to the Art Directors Hall of Fame 784 00:42:41,350 --> 00:42:43,610 and acceptance to the prestigious 785 00:42:43,610 --> 00:42:45,573 Alliance Graphique Internationale. 786 00:42:46,960 --> 00:42:50,590 - The length of time that Art was at Playboy 787 00:42:50,590 --> 00:42:51,880 is pretty unusual. 788 00:42:51,880 --> 00:42:54,570 Even the best art directors, when a new editor comes, 789 00:42:54,570 --> 00:42:56,007 they usually clean house. 790 00:42:56,007 --> 00:42:59,160 (upbeat jazz music) 791 00:42:59,160 --> 00:43:00,740 - [Narrator] Art Paul held his position 792 00:43:00,740 --> 00:43:03,720 and continued to reiterate his philosophy 793 00:43:03,720 --> 00:43:07,520 and present illustration as a form of modern day painting, 794 00:43:07,520 --> 00:43:09,570 focusing on the heart of each story 795 00:43:09,570 --> 00:43:11,820 to create atmosphere and mood, 796 00:43:11,820 --> 00:43:15,247 rather than to mirror a sentence in the story. 797 00:43:15,247 --> 00:43:17,997 (faint scatting) 798 00:43:19,150 --> 00:43:21,060 - The fact that what Art was doing at Playboy 799 00:43:21,060 --> 00:43:22,770 that happened to last for 30 years 800 00:43:22,770 --> 00:43:24,583 in itself is an achievement. 801 00:43:27,443 --> 00:43:30,110 (pensive music) 802 00:43:43,963 --> 00:43:45,690 When you walk into the art studio and see all 803 00:43:45,690 --> 00:43:46,973 of these head paintings on the walls. 804 00:43:46,973 --> 00:43:49,470 They're all portraits drawn by various people 805 00:43:49,470 --> 00:43:52,791 that Art has commissioned or worked with over many years. 806 00:43:52,791 --> 00:43:54,580 (pensive music) 807 00:43:54,580 --> 00:43:57,260 - Well, Some of them are by his staff. 808 00:43:57,260 --> 00:43:59,063 And Len Willis did this one, 809 00:44:00,020 --> 00:44:02,253 emphasizing his kinda long face. 810 00:44:03,870 --> 00:44:07,920 Kerig Pope emphasized his Siberian eyes. 811 00:44:07,920 --> 00:44:08,753 (Suzanne chuckling) 812 00:44:08,753 --> 00:44:12,010 And then Shel Silverstein, it's a fun one. 813 00:44:12,010 --> 00:44:15,450 He just did one eye, which is interesting 'cause it gives 814 00:44:15,450 --> 00:44:20,070 that sort of twinkling expression that people mention. 815 00:44:20,070 --> 00:44:23,420 Then there are two by LeRoy Neiman. 816 00:44:23,420 --> 00:44:25,967 One kind of formal looking, a nice one. 817 00:44:25,967 --> 00:44:28,210 And one on a napkin, which is something 818 00:44:28,210 --> 00:44:29,603 that LeRoy liked to do. 819 00:44:31,020 --> 00:44:32,580 And there is one by Andy Warhol. 820 00:44:32,580 --> 00:44:36,082 He did one of his Polaroid pictures. 821 00:44:36,082 --> 00:44:37,670 Art said, Oh why are you photographing me? 822 00:44:37,670 --> 00:44:41,330 He said, Oh you have an interesting face. (chuckling) 823 00:44:41,330 --> 00:44:43,883 This one I did, of course that's the one 824 00:44:43,883 --> 00:44:45,683 that is romantic looking. 825 00:44:47,410 --> 00:44:50,790 - You can just sense the love and the admiration and respect 826 00:44:50,790 --> 00:44:52,290 that people have for Art, 827 00:44:52,290 --> 00:44:54,020 communicated through this wide variety 828 00:44:54,020 --> 00:44:56,060 of portraits that you see. 829 00:44:56,060 --> 00:44:58,810 - I took Art to the Project Onward. 830 00:44:58,810 --> 00:45:00,780 It's like a sheltered workshop 831 00:45:00,780 --> 00:45:05,060 for young artists who are autistic 832 00:45:05,060 --> 00:45:07,550 or have some other challenge of that kind. 833 00:45:07,550 --> 00:45:09,350 The Director of the workshop said, 834 00:45:09,350 --> 00:45:12,420 You know, this young man is new with us and Art, 835 00:45:12,420 --> 00:45:15,430 if you sit for him and let him draw you, 836 00:45:15,430 --> 00:45:17,580 it would be his first commission. 837 00:45:17,580 --> 00:45:19,047 And he did that of Art. 838 00:45:21,465 --> 00:45:24,132 (pensive music) 839 00:45:41,093 --> 00:45:43,051 - [Suzanne] Age has brought difficulties, 840 00:45:43,051 --> 00:45:44,417 but he never complains. 841 00:45:48,390 --> 00:45:51,920 Macular degeneration is maybe the worst thing. 842 00:45:51,920 --> 00:45:55,200 Being near blind is hard for an artist. 843 00:45:55,200 --> 00:45:58,900 But he counters the tricks his sight plays on him 844 00:45:58,900 --> 00:46:02,003 by working with rather than fighting them. 845 00:46:02,980 --> 00:46:04,580 That's real creativity. 846 00:46:04,580 --> 00:46:06,640 Yeah, this is like the cover. 847 00:46:06,640 --> 00:46:09,033 You know that they're tearing the page. 848 00:46:14,430 --> 00:46:16,440 - [Physician] I'm gonna check your vision now okay? 849 00:46:16,440 --> 00:46:17,790 I'm gonna check your-- 850 00:46:17,790 --> 00:46:19,070 - With macular degeneration, 851 00:46:19,070 --> 00:46:21,560 you can't see what you're looking at. 852 00:46:21,560 --> 00:46:23,670 You only have your peripheral vision. 853 00:46:23,670 --> 00:46:25,270 You can't look over at it, you know, 854 00:46:25,270 --> 00:46:27,780 you have to look straight ahead, 855 00:46:27,780 --> 00:46:30,730 but everything that's straight ahead is fuzzy. 856 00:46:30,730 --> 00:46:33,077 It looks like a picture of a tongue that won't work. 857 00:46:33,077 --> 00:46:33,910 (Suzanne laughing) 858 00:46:33,910 --> 00:46:34,743 - [Art] Yeah? 859 00:46:34,743 --> 00:46:37,433 - He would describe what he was seeing and he knew 860 00:46:37,433 --> 00:46:40,113 that what he was seeing wasn't what was there. 861 00:46:41,070 --> 00:46:42,621 - [Physician] Do you see this right here? 862 00:46:42,621 --> 00:46:43,454 - [Art] Yeah. 863 00:46:43,454 --> 00:46:46,080 - [Physician] Okay, look straight at that for me okay? 864 00:46:46,080 --> 00:46:48,580 Look straight at this little point, right here for me okay? 865 00:46:48,580 --> 00:46:51,810 - Oh and getting shots in the eyeball from the eye doctor. 866 00:46:51,810 --> 00:46:53,820 Whoa! (laughing) 867 00:46:53,820 --> 00:46:56,150 Yet he doesn't complain about anything. 868 00:46:56,150 --> 00:46:58,080 It all goes into the drawing. 869 00:46:58,080 --> 00:47:01,180 - Look way up to the right now for me. 870 00:47:01,180 --> 00:47:05,330 - For somebody whose eyesight has been so important 871 00:47:05,330 --> 00:47:09,480 to his work and so important his whole life, 872 00:47:09,480 --> 00:47:12,500 to you know, his talent and his gifts. 873 00:47:12,500 --> 00:47:15,160 You would think he would feel sorry for himself 874 00:47:15,160 --> 00:47:17,280 and I just never saw any of that. 875 00:47:17,280 --> 00:47:19,650 - [Physician] Yeah, it's getting a little better. 876 00:47:19,650 --> 00:47:21,430 - [Suzanne] Before he had such control. 877 00:47:21,430 --> 00:47:24,420 He could draw anything that his mind saw, 878 00:47:24,420 --> 00:47:25,510 he could put it down. 879 00:47:25,510 --> 00:47:27,280 He could draw a likeness 880 00:47:27,280 --> 00:47:30,520 and make it look like you in two strokes. 881 00:47:30,520 --> 00:47:33,823 But now the lines are kind of crazy, 882 00:47:36,600 --> 00:47:41,313 there's an exploded quality to them and I love these. 883 00:47:44,333 --> 00:47:47,333 (upbeat jazz music) 884 00:47:54,870 --> 00:47:56,950 - [Narrator] If Paul brought art to the mass media 885 00:47:56,950 --> 00:47:59,750 by hiring some of the most prominent artists, 886 00:47:59,750 --> 00:48:02,390 then Editorial Director A.C. Spectorsky 887 00:48:02,390 --> 00:48:04,460 brought fine literature. 888 00:48:04,460 --> 00:48:08,030 Some of the literary giants of the time wrote for Playboy; 889 00:48:08,030 --> 00:48:11,620 Kurt Vonnegut, Margaret Atwood, Joyce Carol Oates, 890 00:48:11,620 --> 00:48:15,800 Jack Kerouac, Nelson Algren and Alex Haley. 891 00:48:15,800 --> 00:48:18,380 Paul occasionally communicated with these authors 892 00:48:18,380 --> 00:48:19,950 to solicit their feedback 893 00:48:19,950 --> 00:48:22,660 on the illustrations for their stories. 894 00:48:22,660 --> 00:48:25,283 The authors held a wide range of opinions. 895 00:48:26,150 --> 00:48:29,260 - [Man] Dear Arthur, Just a note to congratulate you 896 00:48:29,260 --> 00:48:31,680 on the taste and imagination you put out 897 00:48:31,680 --> 00:48:34,640 on publishing The Life of Juan Diaz. 898 00:48:34,640 --> 00:48:37,170 Your other layouts on my stories in the past 899 00:48:37,170 --> 00:48:40,770 have been excellent, but I think this one tops them all. 900 00:48:40,770 --> 00:48:44,493 Ray Bradbury, August 18th, 1963. 901 00:48:45,600 --> 00:48:47,200 - [Woman] Dear Mr. Paul, 902 00:48:47,200 --> 00:48:50,670 My husband asked me to answer your letter of January. 903 00:48:50,670 --> 00:48:54,420 In his own words, he greatly admired Roland Ginzel's 904 00:48:54,420 --> 00:48:56,480 illustration of Despair. 905 00:48:56,480 --> 00:48:58,010 They marvelously suited 906 00:48:58,010 --> 00:49:00,900 the broken mirror quality of the book. 907 00:49:00,900 --> 00:49:05,273 Mrs. Vladimir Nabokov, February 11, 1969. 908 00:49:08,070 --> 00:49:09,170 - [Narrator] But of course, 909 00:49:09,170 --> 00:49:11,513 it wasn't always glowing reviews. 910 00:49:12,490 --> 00:49:15,290 - [Man] Dear Mr. Paul, I'm afraid I'm not competent 911 00:49:15,290 --> 00:49:16,680 to comment on the matter. 912 00:49:16,680 --> 00:49:19,600 There is a degree of egocentricity in writers 913 00:49:19,600 --> 00:49:22,760 that abhors any distraction or competition, 914 00:49:22,760 --> 00:49:25,930 but I prefer the chapter as it appears unillustrated 915 00:49:25,930 --> 00:49:27,200 in the novel. 916 00:49:27,200 --> 00:49:30,927 John Cheever, March 12th, 1969. 917 00:49:30,927 --> 00:49:33,220 (upbeat jazz music) 918 00:49:33,220 --> 00:49:34,970 - [Narrator] To get readers more engaged, 919 00:49:34,970 --> 00:49:38,390 Paul used a technique called participatory graphics, 920 00:49:38,390 --> 00:49:39,910 grabbing the reader's attention 921 00:49:39,910 --> 00:49:42,330 and bringing the stories to life. 922 00:49:42,330 --> 00:49:45,250 It was one more of Paul's notable innovations 923 00:49:45,250 --> 00:49:47,943 and one for which Playboy spared no cost. 924 00:49:49,440 --> 00:49:51,540 - Art did a lot of those. 925 00:49:51,540 --> 00:49:54,710 He called them participatory graphics. 926 00:49:54,710 --> 00:49:59,020 You just turn the page and then you come to this. 927 00:49:59,020 --> 00:50:01,600 And then you can start reading. 928 00:50:01,600 --> 00:50:04,940 You turn this page and you get the actual title. 929 00:50:04,940 --> 00:50:08,393 The Code Battle article by David Kahn. 930 00:50:09,350 --> 00:50:11,860 - He used die-cuts, so that there would be parts 931 00:50:11,860 --> 00:50:15,040 of a picture peeking through a hole on one page. 932 00:50:15,040 --> 00:50:17,393 Nobody was doing stuff like this in magazines. 933 00:50:19,070 --> 00:50:23,100 - Playboy was clearly a laboratory for Art Paul. 934 00:50:23,100 --> 00:50:26,720 You could see that in almost every issue. 935 00:50:26,720 --> 00:50:29,330 You could see it on the cover that every issue 936 00:50:29,330 --> 00:50:32,100 there was a different idea going on. 937 00:50:32,100 --> 00:50:35,004 Usually they worked, but sometimes they didn't. 938 00:50:35,004 --> 00:50:37,520 (gentle jazz music) 939 00:50:37,520 --> 00:50:40,670 - He would do almost a cartoon effect 940 00:50:40,670 --> 00:50:44,780 of having one painting on a page of a scene 941 00:50:44,780 --> 00:50:47,330 and you turn the page, it's the same scene, 942 00:50:47,330 --> 00:50:49,340 only the time has changed. 943 00:50:49,340 --> 00:50:52,930 So you get a sort of a flip page action 944 00:50:52,930 --> 00:50:54,140 which grabs the mind. 945 00:50:54,140 --> 00:50:58,430 You know, it's wonderful when you get this aha moments. 946 00:51:00,140 --> 00:51:02,140 And he was constantly doing that. 947 00:51:02,140 --> 00:51:06,420 - An article on the environmental impact of developers 948 00:51:06,420 --> 00:51:07,750 on the Everglades in Florida, 949 00:51:07,750 --> 00:51:09,240 he wanted to show on the first page, 950 00:51:09,240 --> 00:51:12,470 this contrast between some bird eggs in a nest. 951 00:51:12,470 --> 00:51:13,440 And then the following page, 952 00:51:13,440 --> 00:51:15,750 he wanted to illustrate how surveyors were coming 953 00:51:15,750 --> 00:51:17,310 in with developers moving in 954 00:51:17,310 --> 00:51:20,820 and perhaps taking over the environmental area 955 00:51:20,820 --> 00:51:23,005 in the Everglades and changing it. 956 00:51:23,005 --> 00:51:26,850 (gentle music music) 957 00:51:26,850 --> 00:51:30,190 - In the early days of pollution in the air, 958 00:51:30,190 --> 00:51:33,350 He said, which was really a radical idea at the time, 959 00:51:33,350 --> 00:51:36,120 he said, I gonna run a blank page in the magazine, 960 00:51:36,120 --> 00:51:36,953 nothing on it. 961 00:51:36,953 --> 00:51:39,540 - Then one he and I did together. 962 00:51:39,540 --> 00:51:41,270 You put this outside your window 963 00:51:41,270 --> 00:51:45,480 and get dirt on it and it's all filthy. 964 00:51:45,480 --> 00:51:49,861 It becomes a piece of artwork about how dirty the air is. 965 00:51:49,861 --> 00:51:51,730 (Suzanne chuckling) 966 00:51:51,730 --> 00:51:55,110 - What Art was doing with his participatory graphics 967 00:51:55,110 --> 00:51:58,420 was basically what the digital world is all about now. 968 00:51:58,420 --> 00:52:03,340 It's about user-friendly, user experience, interactivity. 969 00:52:03,340 --> 00:52:05,943 And he was doing it on an analog level. 970 00:52:08,300 --> 00:52:13,300 - I don't think ever again you will see the kind of puzzles 971 00:52:13,340 --> 00:52:17,980 and games and pop-ups and engagements with the reader, 972 00:52:17,980 --> 00:52:21,350 because candidly, those budgets are not available anymore 973 00:52:21,350 --> 00:52:22,860 to any magazine. 974 00:52:22,860 --> 00:52:25,290 - The surprise I have at what he was able to do 975 00:52:25,290 --> 00:52:27,600 with such a mass market magazine, 976 00:52:27,600 --> 00:52:30,800 to have a cover with no girl, 977 00:52:30,800 --> 00:52:33,340 just white space and some cuff links 978 00:52:33,340 --> 00:52:35,240 - What a story that tells. 979 00:52:35,240 --> 00:52:36,930 Whose cuff links are they? 980 00:52:36,930 --> 00:52:39,070 When did that person take them off? 981 00:52:39,070 --> 00:52:41,470 What is that person is doing now that, 982 00:52:41,470 --> 00:52:44,080 you know that his cuff links are off? 983 00:52:44,080 --> 00:52:45,540 Paul is an idea guy. 984 00:52:45,540 --> 00:52:46,750 He's a storyteller. 985 00:52:46,750 --> 00:52:48,440 His stories are funny. 986 00:52:48,440 --> 00:52:50,491 They're also done elegantly. 987 00:52:50,491 --> 00:52:53,860 (upbeat jazz music) 988 00:52:53,860 --> 00:52:55,950 - Several of Art Paul's covers were some 989 00:52:55,950 --> 00:52:57,623 of the best covers ever done. 990 00:52:59,080 --> 00:53:01,770 The one where the girl with the white gloves 991 00:53:01,770 --> 00:53:04,667 is looking through like binoculars. 992 00:53:04,667 --> 00:53:07,180 And they make perfect rabbits, 993 00:53:07,180 --> 00:53:09,310 as she puts up her hands. 994 00:53:09,310 --> 00:53:11,250 (mellow jazz music) 995 00:53:11,250 --> 00:53:15,223 - Oh this is my, this is my drawing. 996 00:53:17,240 --> 00:53:19,913 I just, I was rabbit conscious. 997 00:53:21,070 --> 00:53:26,070 Also, I like the idea of drawing like this. 998 00:53:26,310 --> 00:53:27,320 - The thing that really blew me away, 999 00:53:27,320 --> 00:53:29,100 the major discovery was the back covers. 1000 00:53:29,100 --> 00:53:30,460 The highest valued real estate you 1001 00:53:30,460 --> 00:53:32,830 have for advertising is the back cover. 1002 00:53:32,830 --> 00:53:34,870 Art was using the back covers 1003 00:53:34,870 --> 00:53:38,350 as kind of even more avant-garde or abstract extensions 1004 00:53:38,350 --> 00:53:41,610 of the concept that he was running in the front cover. 1005 00:53:41,610 --> 00:53:45,350 - What he managed to do by establishing a trick 1006 00:53:46,300 --> 00:53:50,120 on every cover and that is: Where's the bunny? 1007 00:53:50,120 --> 00:53:53,860 Is what makes those covers so enticing, 1008 00:53:53,860 --> 00:53:58,550 while at the same time they weren't just girly pictures, 1009 00:53:58,550 --> 00:54:00,522 they were conceptual pieces. 1010 00:54:00,522 --> 00:54:03,522 (upbeat jazz music) 1011 00:54:07,863 --> 00:54:11,190 - It became a game, got the reader involved 1012 00:54:11,190 --> 00:54:14,070 and then people were sending pictures 1013 00:54:14,070 --> 00:54:16,323 of the logo from all over the world. 1014 00:54:17,670 --> 00:54:21,332 They had a sense of being part of this game. 1015 00:54:21,332 --> 00:54:24,332 (upbeat jazz music) 1016 00:54:25,310 --> 00:54:27,750 - I can remember getting phone calls at two in the morning 1017 00:54:27,750 --> 00:54:29,420 with somebody saying there was no bunny 1018 00:54:29,420 --> 00:54:32,803 on such and such a cover and I would say, yes, there is. 1019 00:54:34,275 --> 00:54:37,275 (upbeat jazz music) 1020 00:54:44,102 --> 00:54:46,340 (energetic jazz music) 1021 00:54:46,340 --> 00:54:47,280 - [Narrator] Playboy magazine 1022 00:54:47,280 --> 00:54:49,830 reached its zenith in the 1970s. 1023 00:54:49,830 --> 00:54:52,690 Circulation peaked at more than seven million. 1024 00:54:52,690 --> 00:54:54,650 The brand expanded. 1025 00:54:54,650 --> 00:54:58,190 At the same time, Art Paul continued a trend he'd started, 1026 00:54:58,190 --> 00:55:00,690 purchasing original illustrations and artwork 1027 00:55:00,690 --> 00:55:02,677 that appeared in the magazine. 1028 00:55:02,677 --> 00:55:04,607 (gentle jazz music) 1029 00:55:04,607 --> 00:55:07,180 - Art persuaded Playboy to buy the artworks outright 1030 00:55:07,180 --> 00:55:08,420 every time they commissioned a work. 1031 00:55:08,420 --> 00:55:11,280 He was very fair with them and Playboy ended up 1032 00:55:11,280 --> 00:55:12,470 with this incredible art collection 1033 00:55:12,470 --> 00:55:14,163 that actually toured in museums. 1034 00:55:15,430 --> 00:55:19,000 - We always paid an additional fee for the ones we wanted 1035 00:55:19,000 --> 00:55:20,976 to keep and we did that quite a bit. 1036 00:55:20,976 --> 00:55:24,150 (gentle jazz music) 1037 00:55:24,150 --> 00:55:28,020 - We probably had one of the biggest corporate collections 1038 00:55:28,020 --> 00:55:30,277 of anybody in the United States. 1039 00:55:32,500 --> 00:55:34,510 - [Narrator] Art Paul commissioned renowned artists 1040 00:55:34,510 --> 00:55:37,160 to interpret playmates and showed their work 1041 00:55:37,160 --> 00:55:39,100 in the Beyond Illustration Exhibit 1042 00:55:39,100 --> 00:55:43,380 in the United States, Europe and Asia. 1043 00:55:43,380 --> 00:55:45,620 - The painters that Art commissioned 1044 00:55:45,620 --> 00:55:48,520 were Larry Rivers, 1045 00:55:48,520 --> 00:55:50,543 Jim Rosenquist, 1046 00:55:50,543 --> 00:55:54,950 Tom Wesselmann, the person that did the big lips. 1047 00:55:54,950 --> 00:55:58,940 Andy Warhol did a very interesting nude, 1048 00:55:58,940 --> 00:56:03,410 something that I had never seen before by him. 1049 00:56:03,410 --> 00:56:08,370 He did two nudes side by side, same nude, on a canvas. 1050 00:56:08,370 --> 00:56:11,910 If a blacklight was put on it, it would glow. 1051 00:56:11,910 --> 00:56:14,233 It's very unearthly looking thing. 1052 00:56:15,440 --> 00:56:19,230 I Remember George Segal doing his version of the playmate, 1053 00:56:19,230 --> 00:56:24,203 which was a pregnant playmate sitting in a chair. (laughing) 1054 00:56:26,469 --> 00:56:30,420 - I wanted a rich variety, like an art gallery 1055 00:56:30,420 --> 00:56:33,133 and Art gave me what I wanted. 1056 00:56:34,250 --> 00:56:36,640 - Over the years, it's kind of sad, 1057 00:56:36,640 --> 00:56:38,070 but kind of gotten sold off. 1058 00:56:38,070 --> 00:56:41,100 And I think Art always hoped it would be donated, 1059 00:56:41,100 --> 00:56:42,733 but it didn't work out that way. 1060 00:56:44,487 --> 00:56:47,154 (pensive music) 1061 00:57:08,333 --> 00:57:13,333 - [Suzanne] Art and I met more than 50 years ago in 1967 1062 00:57:13,660 --> 00:57:16,330 when I called on him as a freelance photographer 1063 00:57:16,330 --> 00:57:18,073 to show him my portfolio. 1064 00:57:20,010 --> 00:57:23,930 Then we were acquaintances for several years, then friends. 1065 00:57:23,930 --> 00:57:26,233 We've been married for 42 years. 1066 00:57:28,490 --> 00:57:31,180 - He's always been this warm, 1067 00:57:31,180 --> 00:57:34,000 really interesting human being 1068 00:57:34,880 --> 00:57:38,200 and I think they're terrific together, 1069 00:57:38,200 --> 00:57:41,170 that they found each other, Suzanne and Art, 1070 00:57:41,170 --> 00:57:46,170 because she's also full of piss and vinegar. (laughing) 1071 00:57:47,310 --> 00:57:51,463 - He's very sweet, romantic, but most of all, 1072 00:57:53,250 --> 00:57:55,740 just warmly affectionate. 1073 00:57:55,740 --> 00:57:57,513 He's a huggy person. 1074 00:57:59,170 --> 00:58:02,653 And I always tell him I married him for the hugs. 1075 00:58:04,150 --> 00:58:06,680 - So there's really a lot of, you know, love. 1076 00:58:06,680 --> 00:58:07,960 A lot of warmth. 1077 00:58:07,960 --> 00:58:09,490 - They're amazing together, you know. 1078 00:58:09,490 --> 00:58:10,820 They're both very caring, 1079 00:58:10,820 --> 00:58:12,620 very loving, very supportive people. 1080 00:58:13,680 --> 00:58:17,783 He has become more dependent on her in a lot of ways. 1081 00:58:19,140 --> 00:58:22,730 - [Art] Honey, don't pick up my cane, I will. 1082 00:58:22,730 --> 00:58:24,955 - [Suzanne] Okay, I just wanna make sure 1083 00:58:24,955 --> 00:58:27,467 it's not in this messy room. 1084 00:58:27,467 --> 00:58:28,300 - [Art] Okay. 1085 00:58:28,300 --> 00:58:31,383 - He is not too steady on his feet sometimes, 1086 00:58:32,320 --> 00:58:36,040 so she does an amazing job 1087 00:58:36,040 --> 00:58:40,023 of being instantly available if needed. 1088 00:58:42,110 --> 00:58:43,940 There have just been so many little moments 1089 00:58:43,940 --> 00:58:46,923 where they're just extremely kind to each other. 1090 00:58:52,140 --> 00:58:55,450 - Art's first marriage, he married Beatrice very young. 1091 00:58:55,450 --> 00:58:58,010 And she was also a designer. 1092 00:58:58,010 --> 00:59:01,950 In the first years of Playboy, she did these collages 1093 00:59:01,950 --> 00:59:03,413 with the rabbit cut out. 1094 00:59:04,960 --> 00:59:06,820 Family was always important, 1095 00:59:06,820 --> 00:59:11,520 but like happened in the 50s and 60s and 70s, 1096 00:59:11,520 --> 00:59:16,520 he was working long hours and really felt 1097 00:59:16,670 --> 00:59:20,450 that he had shortchanged his sons, 1098 00:59:20,450 --> 00:59:23,893 as they were growing up by working such long hours. 1099 00:59:25,291 --> 00:59:27,640 - You know, he had a very serious and important career 1100 00:59:27,640 --> 00:59:28,620 that took a lot of his time. 1101 00:59:28,620 --> 00:59:32,100 And certainly his art was his passion in many ways. 1102 00:59:32,100 --> 00:59:33,810 But certainly he loved his family 1103 00:59:33,810 --> 00:59:37,623 and made time for his family, you know, when he could. 1104 00:59:38,659 --> 00:59:40,280 - He pretty much always worked. 1105 00:59:40,280 --> 00:59:42,440 He came from a family where everybody had to contribute 1106 00:59:42,440 --> 00:59:44,910 because they were really trying to keep afloat. 1107 00:59:44,910 --> 00:59:47,243 He said, You know, you have to give to get. 1108 00:59:48,080 --> 00:59:50,770 - We had family rituals, 1109 00:59:50,770 --> 00:59:52,600 like going to White Sox spring training every year 1110 00:59:52,600 --> 00:59:54,840 and that was a way for the whole family to connect 1111 00:59:54,840 --> 00:59:57,717 for a few days away from our standard environment. 1112 00:59:57,717 --> 01:00:00,467 (crowd cheering) 1113 01:00:01,307 --> 01:00:03,270 - I knew he had an interest in baseball. 1114 01:00:03,270 --> 01:00:06,730 when Reinsdorf and Einhorn, were buying the White Sox 1115 01:00:06,730 --> 01:00:11,070 from Bill Veeck and I had access 1116 01:00:11,070 --> 01:00:13,550 to a limited partnership interest. 1117 01:00:13,550 --> 01:00:16,290 Art took part in it as an owner 1118 01:00:16,290 --> 01:00:21,290 and so we bought one unit and he had the best tickets 1119 01:00:21,930 --> 01:00:26,020 in the house, in the ninth row on the first base line. 1120 01:00:26,020 --> 01:00:30,410 We went to the All-Star game when it was at Comiskey Park. 1121 01:00:30,410 --> 01:00:32,603 And we went to the World Series. 1122 01:00:33,820 --> 01:00:35,750 To the surprise of many who didn't know 1123 01:00:35,750 --> 01:00:37,750 that he had an interest in baseball, 1124 01:00:37,750 --> 01:00:40,650 he was like a duck in water, he really loved it. 1125 01:00:40,650 --> 01:00:44,140 I think Art kept his prime Season Tickets 1126 01:00:44,140 --> 01:00:45,777 for about 25 years. 1127 01:00:45,777 --> 01:00:46,907 (upbeat jazz music) 1128 01:00:46,907 --> 01:00:50,450 - He wasn't much interested in other things, (chuckling) 1129 01:00:50,450 --> 01:00:51,503 except baseball. 1130 01:00:52,849 --> 01:00:53,850 (upbeat music) 1131 01:00:53,850 --> 01:00:57,200 - In 1972, the Rolling Stones were on tour, 1132 01:00:57,200 --> 01:00:59,670 they spent the tour camped out 1133 01:00:59,670 --> 01:01:02,480 at the Playboy Mansion in Chicago. 1134 01:01:02,480 --> 01:01:03,970 That was really cool and I remember talking 1135 01:01:03,970 --> 01:01:05,830 to him one night when he came home. 1136 01:01:05,830 --> 01:01:08,110 And he had been to a meeting at the Mansion. 1137 01:01:08,110 --> 01:01:08,943 And he was like there. 1138 01:01:08,943 --> 01:01:10,110 And I said, you were there? 1139 01:01:10,110 --> 01:01:11,590 Oh yeah, I went to the meeting 1140 01:01:11,590 --> 01:01:13,540 and then like when it was done, I left. 1141 01:01:15,060 --> 01:01:17,163 That did not compute for a 15-year-old. 1142 01:01:18,840 --> 01:01:21,620 As I got older, I started to get a better sense 1143 01:01:21,620 --> 01:01:25,350 of what he was all about and how his dedication 1144 01:01:25,350 --> 01:01:29,470 to the craft and not the sort of flash. 1145 01:01:29,470 --> 01:01:32,470 - Women I would meet would tend to ask me, 1146 01:01:32,470 --> 01:01:33,780 oh, aren't you nervous 1147 01:01:33,780 --> 01:01:35,190 with your husband working at Playboy, 1148 01:01:35,190 --> 01:01:38,893 with all those bunnies running around? 1149 01:01:39,730 --> 01:01:42,693 Gosh, never crossed my mind. (laughing) 1150 01:01:43,667 --> 01:01:47,130 'Cause you know, he's certainly not about bunnies. 1151 01:01:47,130 --> 01:01:48,713 He is a very settled person. 1152 01:01:51,337 --> 01:01:53,210 (upbeat jazz music) 1153 01:01:53,210 --> 01:01:55,260 - [Narrator] Paul left Playboy in 1982 1154 01:01:55,260 --> 01:01:57,133 to explore his own pursuits. 1155 01:01:58,460 --> 01:02:02,080 He began working on commissions, logos, designs 1156 01:02:02,080 --> 01:02:03,483 and commercial works. 1157 01:02:06,280 --> 01:02:09,840 - If anyone approached him with an interesting design job, 1158 01:02:09,840 --> 01:02:12,080 if it's intriguing, he'd do it, 1159 01:02:12,080 --> 01:02:14,920 like you know, designing a logo for hot dog stand, 1160 01:02:14,920 --> 01:02:17,030 he thought that was the most fun thing 1161 01:02:17,030 --> 01:02:18,653 anybody had ever proposed. 1162 01:02:19,990 --> 01:02:20,860 - [Narrator] He loved hot dogs 1163 01:02:20,860 --> 01:02:23,200 and willingly accepted a lifetime supply 1164 01:02:23,200 --> 01:02:26,010 of them for a logo design when the young owner 1165 01:02:26,010 --> 01:02:28,930 of the hot dog stand couldn't afford to pay him. 1166 01:02:28,930 --> 01:02:31,280 He designed many posters, including several 1167 01:02:31,280 --> 01:02:33,923 for the Chicago International Film Festival. 1168 01:02:36,710 --> 01:02:38,610 He also collaborated with his wife 1169 01:02:38,610 --> 01:02:41,180 on a poster to mark the 40th anniversary 1170 01:02:41,180 --> 01:02:44,460 of the bombing of Hiroshima in 1985. 1171 01:02:44,460 --> 01:02:47,574 It was called, War Kills the Sun. 1172 01:02:47,574 --> 01:02:50,157 (gentle music) 1173 01:02:52,190 --> 01:02:54,133 - We did that poster together. 1174 01:02:57,520 --> 01:02:59,520 If war kills the sun, everything's gone. 1175 01:03:00,360 --> 01:03:02,240 So it kind of has to be black, you know, 1176 01:03:02,240 --> 01:03:03,570 as minimal as possible. 1177 01:03:03,570 --> 01:03:04,913 It's about emptiness. 1178 01:03:05,750 --> 01:03:07,140 Ah okay. 1179 01:03:07,140 --> 01:03:10,360 Art has been drawing ever since he was a kid 1180 01:03:10,360 --> 01:03:12,690 and never stopped. 1181 01:03:12,690 --> 01:03:15,420 And he's kept nearly everything. 1182 01:03:15,420 --> 01:03:16,913 It's quite remarkable. 1183 01:03:19,230 --> 01:03:22,210 Work from high school, while in the Air Corps, 1184 01:03:22,210 --> 01:03:26,090 while at the Institute of Design, while freelancing 1185 01:03:26,090 --> 01:03:29,833 and even while at Playboy during meetings and after work. 1186 01:03:33,960 --> 01:03:37,890 After leaving Playboy, Art drew for hours every day 1187 01:03:37,890 --> 01:03:40,343 for 30 years, just imagine. 1188 01:03:44,890 --> 01:03:47,700 Among my favorites are doodles on notes, 1189 01:03:47,700 --> 01:03:49,660 cards and letters to me 1190 01:03:50,760 --> 01:03:54,430 and the sketches he does everywhere on anything he finds. 1191 01:03:54,430 --> 01:03:57,013 (gentle music) 1192 01:03:57,880 --> 01:04:02,880 Did anybody ever save so much school work? (laughing) 1193 01:04:03,160 --> 01:04:04,596 Ah! 1194 01:04:04,596 --> 01:04:07,179 (gentle music) 1195 01:04:08,940 --> 01:04:11,500 - [Narrator] Yet for a handful of small successes, 1196 01:04:11,500 --> 01:04:14,840 he never achieved the level he attained at the magazine. 1197 01:04:14,840 --> 01:04:17,620 Sometimes his work wasn't even selected, 1198 01:04:17,620 --> 01:04:19,250 as in this identity design 1199 01:04:19,250 --> 01:04:21,970 he created for Chicago's Lyric Opera. 1200 01:04:21,970 --> 01:04:23,170 As well as this logo 1201 01:04:23,170 --> 01:04:26,410 for the Museum of Contemporary Art in Chicago, 1202 01:04:26,410 --> 01:04:28,593 but he never stopped creating. 1203 01:04:30,130 --> 01:04:32,670 He focused on his series of heads, 1204 01:04:32,670 --> 01:04:36,423 portraits that he'd been exploring for his entire life. 1205 01:04:37,780 --> 01:04:40,580 - [Suzanne] If he was told he would never ever have 1206 01:04:40,580 --> 01:04:45,580 an exhibition of his work in his whole lifetime or ever, 1207 01:04:46,000 --> 01:04:48,020 he would have still kept on drawing. 1208 01:04:48,020 --> 01:04:53,020 - Over the years I've watched Art's creative process, 1209 01:04:55,350 --> 01:04:57,680 which is boundless. 1210 01:04:57,680 --> 01:05:01,135 One example is his treatment of heads. 1211 01:05:01,135 --> 01:05:04,135 (upbeat jazz music) 1212 01:05:08,700 --> 01:05:12,450 - And There are probably 400 heads that were all 11 by 14. 1213 01:05:12,450 --> 01:05:13,810 Every single one was unique, 1214 01:05:13,810 --> 01:05:16,371 it was different, it was incredible. 1215 01:05:16,371 --> 01:05:17,204 - When he was a little boy 1216 01:05:17,204 --> 01:05:18,987 he had an obsession with masks. 1217 01:05:18,987 --> 01:05:21,180 He was afraid of masks. 1218 01:05:21,180 --> 01:05:23,840 - So he's obviously been observing and drawing faces 1219 01:05:23,840 --> 01:05:25,683 and heads ever since childhood. 1220 01:05:27,120 --> 01:05:31,130 He obviously thinks a lot about the human psyche 1221 01:05:31,130 --> 01:05:35,133 and the kind of masks that we put on in society, 1222 01:05:36,090 --> 01:05:36,940 - Very serious. 1223 01:05:36,940 --> 01:05:39,340 All the people in your pictures used to always be serious. 1224 01:05:39,340 --> 01:05:41,280 No one was ever smiling. 1225 01:05:41,280 --> 01:05:44,603 Now there's more smiling than not. 1226 01:05:44,603 --> 01:05:49,010 - They really look to me like self-portraits of Art. 1227 01:05:49,010 --> 01:05:53,150 But they're featureless, like jagged rocks 1228 01:05:53,150 --> 01:05:55,273 that kind of look like Art Paul. 1229 01:05:56,260 --> 01:05:57,830 - One night I started sorting. 1230 01:05:57,830 --> 01:05:59,990 I came across all of these pictures 1231 01:05:59,990 --> 01:06:02,920 that were about his macular degeneration. 1232 01:06:02,920 --> 01:06:06,050 He was doing pictures about losing his sight. 1233 01:06:06,050 --> 01:06:09,270 And they were so moving and I just sat there crying... 1234 01:06:11,360 --> 01:06:13,435 - Oh, I do love you, baby. 1235 01:06:13,435 --> 01:06:15,230 (energetic music) 1236 01:06:15,230 --> 01:06:17,390 - [Narrator] Despite dealing with the perils of aging 1237 01:06:17,390 --> 01:06:21,440 and macular degeneration, especially in his last decade, 1238 01:06:21,440 --> 01:06:23,080 Paul found himself the subject 1239 01:06:23,080 --> 01:06:25,810 of gallery exhibitions and talks. 1240 01:06:25,810 --> 01:06:28,220 The Chicago Design Museum organized a show 1241 01:06:28,220 --> 01:06:30,750 of his drawings and talking sketchbooks 1242 01:06:30,750 --> 01:06:33,473 in partnership with Cards Against Humanity. 1243 01:06:35,990 --> 01:06:38,790 - They went through his files and through his drawings 1244 01:06:38,790 --> 01:06:40,430 and pulled out all of these things 1245 01:06:40,430 --> 01:06:44,010 that he'd said that were just staggering individually. 1246 01:06:44,010 --> 01:06:45,470 And then when you look at them as a portfolio, 1247 01:06:45,470 --> 01:06:47,850 you realize what a poet he is as well. 1248 01:06:47,850 --> 01:06:50,433 (gentle music) 1249 01:06:52,560 --> 01:06:55,390 - I think the way he thinks about language, copy, 1250 01:06:55,390 --> 01:06:57,830 typography, it's very human to me. 1251 01:06:57,830 --> 01:06:59,590 Like I read a lot of personality 1252 01:06:59,590 --> 01:07:02,110 into every piece of type that he sets. 1253 01:07:02,110 --> 01:07:04,230 And you can almost imagine the voice 1254 01:07:04,230 --> 01:07:06,310 of the character saying it. 1255 01:07:06,310 --> 01:07:09,790 - He'll scrawl a note or a poem or even just a word 1256 01:07:09,790 --> 01:07:12,560 and it completely changes how you can think of it. 1257 01:07:12,560 --> 01:07:13,940 - Especially with the handwritten stuff, 1258 01:07:13,940 --> 01:07:15,580 there's like a destructive element to it. 1259 01:07:15,580 --> 01:07:17,120 There's a raw element to it. 1260 01:07:17,120 --> 01:07:19,720 There's a real humanity that starts to come through. 1261 01:07:21,200 --> 01:07:25,638 The stuff that he's writing, it's like so from the heart. 1262 01:07:25,638 --> 01:07:28,221 (gentle music) 1263 01:07:29,671 --> 01:07:32,440 (instrumental music) 1264 01:07:32,440 --> 01:07:34,940 - We had this event here at Cards Against Humanity 1265 01:07:34,940 --> 01:07:37,890 where we had an improv group called The Nerdologues 1266 01:07:37,890 --> 01:07:40,040 read the things that Art had written, 1267 01:07:40,040 --> 01:07:42,780 with musicians that would play in between 1268 01:07:42,780 --> 01:07:44,490 and would animate his words in some way 1269 01:07:44,490 --> 01:07:47,536 and use music to react to the things that he was writing. 1270 01:07:47,536 --> 01:07:48,810 - You lost time. 1271 01:07:48,810 --> 01:07:50,780 You gained time. 1272 01:07:50,780 --> 01:07:52,860 - When you really saw it in that context, 1273 01:07:52,860 --> 01:07:54,870 it changed the way that you look at Art Paul. 1274 01:07:54,870 --> 01:07:57,390 It changed the way you look at his design work. 1275 01:07:57,390 --> 01:07:59,810 It changed the way that you look at his publishing work. 1276 01:07:59,810 --> 01:08:01,311 And it was so amazing. 1277 01:08:01,311 --> 01:08:03,500 (upbeat jazz music) 1278 01:08:03,500 --> 01:08:05,290 - [Narrator] The Coda Gallery in California 1279 01:08:05,290 --> 01:08:08,370 and the Ukrainian Institute of Modern Art in Chicago 1280 01:08:08,370 --> 01:08:10,490 exhibited selections of his head series 1281 01:08:10,490 --> 01:08:14,163 and other drawings where he wowed people of all ages. 1282 01:08:16,320 --> 01:08:19,280 - The nature of his work is very timeless in general. 1283 01:08:19,280 --> 01:08:21,610 I think it's definitely cross-generational 1284 01:08:21,610 --> 01:08:24,393 and I wouldn't guessed he was 90 by looking at it. 1285 01:08:25,920 --> 01:08:29,300 - I had the first Playboy magazine. 1286 01:08:29,300 --> 01:08:31,010 I've read it for 60 years. 1287 01:08:31,010 --> 01:08:33,750 I've followed him all through his career 1288 01:08:33,750 --> 01:08:37,310 and because of him, my wife and I started 1289 01:08:37,310 --> 01:08:39,933 to collect all of the artists that he knew. 1290 01:08:41,160 --> 01:08:44,123 - This one I like, I'm very particularly partial to, 1291 01:08:45,540 --> 01:08:48,390 because on his left eye, 1292 01:08:48,390 --> 01:08:50,740 you can just vaguely see him looking at you, 1293 01:08:50,740 --> 01:08:54,230 but it's screened through this blue veil 1294 01:08:55,090 --> 01:08:56,593 and the blue veil is me. 1295 01:08:58,524 --> 01:08:59,530 - As you see he's gotten older, 1296 01:08:59,530 --> 01:09:01,630 his work has changed quite dramatically 1297 01:09:01,630 --> 01:09:05,190 and it's pretty varied, from quite colorful pieces, 1298 01:09:05,190 --> 01:09:08,550 and exuberant pieces, to much more gritty, 1299 01:09:08,550 --> 01:09:10,523 even cartoons in black and white. 1300 01:09:11,660 --> 01:09:13,810 You almost get the sense of he has made a journey 1301 01:09:13,810 --> 01:09:17,122 in graphic design and his work has done so as well. 1302 01:09:17,122 --> 01:09:20,122 (upbeat jazz music) 1303 01:09:21,602 --> 01:09:24,602 (mellow jazz music) 1304 01:09:38,290 --> 01:09:39,840 - [Narrator] Art covered a wide range 1305 01:09:39,840 --> 01:09:42,220 in his 93-year journey. 1306 01:09:42,220 --> 01:09:45,870 Most likely, his legacy will be the Playboy bunny. 1307 01:09:45,870 --> 01:09:48,323 Though some people feel otherwise. 1308 01:09:49,290 --> 01:09:51,610 - I think he'll be remembered as one 1309 01:09:51,610 --> 01:09:55,970 of the most inventive magazine art directors in the world. 1310 01:09:55,970 --> 01:09:58,590 - Art Paul is constantly running ahead of his time. 1311 01:09:58,590 --> 01:10:01,840 I think he's constantly creating things 1312 01:10:01,840 --> 01:10:04,830 that are useful in any capacity. 1313 01:10:04,830 --> 01:10:06,740 I think they were important at the moment they were created 1314 01:10:06,740 --> 01:10:08,473 and they stay important forever. 1315 01:10:09,690 --> 01:10:12,239 In some ways Art Paul is timeless. 1316 01:10:12,239 --> 01:10:13,530 (energetic jazz music) 1317 01:10:13,530 --> 01:10:17,310 - He found a way to take the most contemporary ideas 1318 01:10:17,310 --> 01:10:21,750 of his time and package them in a way where regular people, 1319 01:10:21,750 --> 01:10:22,980 it could come into their lives 1320 01:10:22,980 --> 01:10:25,483 and surprise them and mean something to them. 1321 01:10:27,860 --> 01:10:30,870 He brought the most cutting edge high design 1322 01:10:30,870 --> 01:10:32,744 into people's homes. 1323 01:10:32,744 --> 01:10:35,370 (upbeat jazz music) 1324 01:10:35,370 --> 01:10:38,533 - Art is kind of Renaissance in that he does so many things. 1325 01:10:39,500 --> 01:10:41,370 He gave so many people a chance. 1326 01:10:41,370 --> 01:10:44,870 He found people and then he gave them the freedom 1327 01:10:44,870 --> 01:10:46,780 to do whatever they wanted to do. 1328 01:10:46,780 --> 01:10:51,230 - Iconic design work, mentoring a school of artists 1329 01:10:53,530 --> 01:10:57,590 and doing really first-class work. 1330 01:10:57,590 --> 01:10:59,260 - I think there's another piece of his legacy 1331 01:10:59,260 --> 01:11:00,690 that maybe we haven't discovered yet, 1332 01:11:00,690 --> 01:11:02,680 which is his more personal work. 1333 01:11:02,680 --> 01:11:06,610 To me, that's a transition of Art from a graphic designer 1334 01:11:06,610 --> 01:11:08,630 you know, doing world-class client work 1335 01:11:08,630 --> 01:11:11,483 to becoming and transcending that and becoming an artist. 1336 01:11:13,500 --> 01:11:15,610 - I am an artist. 1337 01:11:15,610 --> 01:11:17,761 I have to be an artist. 1338 01:11:17,761 --> 01:11:20,678 (triumphant music) 1339 01:11:35,851 --> 01:11:39,101 (energetic jazz music)