1 00:00:07,507 --> 00:00:08,800 [narrator] In 1983, 2 00:00:08,883 --> 00:00:12,387 TV history was made when Michael Jackson did this. 3 00:00:12,887 --> 00:00:15,515 It was just 2.5 seconds, 4 00:00:15,598 --> 00:00:19,060 and yet, it left a permanent cultural mark. 5 00:00:19,144 --> 00:00:22,772 But three decades earlier, at Harlem's Apollo Theater, 6 00:00:22,856 --> 00:00:25,358 Bill Bailey did the exact same move. 7 00:00:25,984 --> 00:00:27,277 It's a common story. 8 00:00:27,360 --> 00:00:30,363 Madonna's choreography, in her 1990 video "Vogue," 9 00:00:30,447 --> 00:00:33,283 made it a party trick to strike a pose. 10 00:00:33,366 --> 00:00:36,411 But voguing had been an underground culture for years. 11 00:00:36,494 --> 00:00:40,248 After Miley Cyrus shook her butt at the VMAs in 2013, 12 00:00:40,331 --> 00:00:43,084 twerking was added to the Oxford Dictionary. 13 00:00:43,626 --> 00:00:46,337 But the rapper Big Freedia was bouncing that **** in her videos 14 00:00:46,421 --> 00:00:49,174 back when Miley still thought boys had cooties. 15 00:00:49,257 --> 00:00:53,303 This video kicked off one of the biggest dance crazes of 2019 16 00:00:53,386 --> 00:00:56,681 and helped Charli D'Amelio's rise to TikTok royalty. 17 00:00:56,765 --> 00:01:01,311 But another teenager, Jalaiah Harmon, actually invented The Renegade, 18 00:01:01,394 --> 00:01:03,313 posting this video weeks earlier. 19 00:01:03,396 --> 00:01:06,941 And the moves in that dance sequence go back way further than that. 20 00:01:07,025 --> 00:01:10,111 Built on decades of hip hop and African dance. 21 00:01:10,612 --> 00:01:13,198 Social dance is essentially group-think. 22 00:01:13,281 --> 00:01:17,452 We figure out together how we want to move and we give it a go. 23 00:01:17,535 --> 00:01:20,371 [narrator] And that's happening faster than ever before. 24 00:01:20,955 --> 00:01:24,000 -What are the hottest dances? -They have "Up" by Cardi B. 25 00:01:24,084 --> 00:01:26,961 Oh, my gosh, me and Chris made that dance. That's viral. 26 00:01:27,045 --> 00:01:29,255 -This right here. -"Corvette Corvette." 27 00:01:29,339 --> 00:01:31,007 -"Corvette Corvette." -"Laffy Taffy." 28 00:01:31,091 --> 00:01:34,260 We were dancing to "Old Town Road" way before it was a hit. 29 00:01:34,344 --> 00:01:35,845 -Yeah. -Like this too. 30 00:01:35,929 --> 00:01:36,846 You're vibing. 31 00:01:36,930 --> 00:01:39,516 -"Lock it, lock it." -"Hit the Quan." 32 00:01:39,599 --> 00:01:41,684 -Tap the wall. -Like shake it, clap. 33 00:01:41,768 --> 00:01:43,061 It's like "Ju Ju On." 34 00:01:43,144 --> 00:01:46,022 Basically, every hit song in the last two years 35 00:01:46,106 --> 00:01:47,440 has had a dance challenge. 36 00:01:47,524 --> 00:01:51,069 [narrator] All of these dances have been performed by millions, 37 00:01:51,152 --> 00:01:54,447 but there's a lot of money to be made off of a dance craze. 38 00:01:54,531 --> 00:01:56,991 In between Charli D'Amelio's dance videos, 39 00:01:57,075 --> 00:02:01,079 you'll find her lounging in an exclusive Dunkin' pajama set 40 00:02:01,162 --> 00:02:03,414 and posing with other Dunkin' merch, 41 00:02:03,498 --> 00:02:08,878 one of the many brands eager to reach her more than 117 million followers 42 00:02:08,962 --> 00:02:12,549 for up to an estimated six figures per post. 43 00:02:12,632 --> 00:02:16,052 And the game Fortnite literally sells dance crazes. 44 00:02:16,136 --> 00:02:18,680 The couple dollars people pay for add-ons like these 45 00:02:18,763 --> 00:02:21,641 add up to billions of dollars a year in profit. 46 00:02:21,724 --> 00:02:24,060 There's a very clear kind of inequality 47 00:02:24,144 --> 00:02:28,273 between the biggest money-makers who make money off of dance trends 48 00:02:28,356 --> 00:02:29,482 and then everyone else. 49 00:02:30,108 --> 00:02:32,110 [narrator] So, what makes a dance a craze? 50 00:02:33,111 --> 00:02:35,405 And who should get the profit from it? 51 00:02:36,865 --> 00:02:40,743 [man 1] Some women freed of restraint found release in the Charleston. 52 00:02:40,827 --> 00:02:43,872 [woman] From now on, dancing and fun are one and the same thing 53 00:02:43,955 --> 00:02:44,956 for the boy and girl. 54 00:02:45,665 --> 00:02:49,043 Al Gore and I will do the Macarena. 55 00:02:49,127 --> 00:02:52,338 Everybody out there doing the Soulja Boy, everybody's Superman. 56 00:02:52,422 --> 00:02:55,425 [man 2] They choose their own style and give it their all. 57 00:03:10,190 --> 00:03:12,901 [Rowland] Humans are pretty weak animals. 58 00:03:12,984 --> 00:03:14,402 We're not very fast. 59 00:03:14,485 --> 00:03:17,655 We're not very strong, and our skin is very soft. 60 00:03:18,239 --> 00:03:21,618 To predators, we seem like pretty suitable prey. 61 00:03:21,701 --> 00:03:25,705 So according to one evolutionary theory, we learned a trick. 62 00:03:26,456 --> 00:03:28,791 By standing together and moving in sync, 63 00:03:28,875 --> 00:03:33,546 we can make ourselves look like a much bigger beast and scare away predators. 64 00:03:33,630 --> 00:03:34,672 In other words, 65 00:03:34,756 --> 00:03:37,717 we may have started synchronizing to survive. 66 00:03:37,800 --> 00:03:39,594 It's hardwired into us. 67 00:03:39,677 --> 00:03:42,722 If two people sit in rocking chairs beside each other, 68 00:03:42,805 --> 00:03:46,100 they'll subconsciously start moving back and forth in parallel. 69 00:03:46,601 --> 00:03:50,480 And when we move in sync, our bodies give us a jolt of endorphins, 70 00:03:50,563 --> 00:03:54,567 which encourages us to do it more to intimidate our enemies, 71 00:03:54,651 --> 00:03:57,237 to worship our gods, to celebrate, 72 00:03:57,320 --> 00:04:00,281 to grieve, and to connect as a community. 73 00:04:00,782 --> 00:04:03,284 But strangers moving in sync with each other? 74 00:04:03,368 --> 00:04:05,203 That's a pretty recent phenomenon. 75 00:04:05,286 --> 00:04:08,122 Dance crazes have really amazing life cycles 76 00:04:08,206 --> 00:04:10,458 that have several, sort of, portions. 77 00:04:10,541 --> 00:04:12,460 [drumroll] 78 00:04:14,462 --> 00:04:16,965 So there's always a kind of originaire community 79 00:04:17,048 --> 00:04:19,759 that starts to think, "Hey, what if this was a dance?" 80 00:04:19,842 --> 00:04:24,013 And then that dance gets shared out, usually in a really local context. 81 00:04:24,097 --> 00:04:27,392 [Rowland] In the case of arguably the world's first dance craze, 82 00:04:27,475 --> 00:04:30,103 that would be the mountain villages of Austria. 83 00:04:30,812 --> 00:04:33,064 "Waltzen" in German means "to turn." 84 00:04:33,147 --> 00:04:37,318 And couples would spin and also move together in a circle around the room. 85 00:04:37,819 --> 00:04:41,823 This was very different from the popular dances in Europe's royal courts, 86 00:04:41,906 --> 00:04:45,743 which were rigid and difficult, with detailed choreography 87 00:04:45,827 --> 00:04:49,747 down to where to look and what facial expression to have. 88 00:04:49,831 --> 00:04:52,667 Men and women held each other at arm's length, 89 00:04:52,750 --> 00:04:56,671 but the waltz was more intimate, looser, faster. 90 00:04:56,754 --> 00:04:59,424 Women would even lift their skirts up a little, 91 00:04:59,507 --> 00:05:02,135 scandalously exposing their ankles. 92 00:05:02,719 --> 00:05:06,222 But even an amazing dance like this can't become a craze 93 00:05:06,306 --> 00:05:08,266 unless it finds a way to spread. 94 00:05:10,768 --> 00:05:14,897 According to one theory, you can thank Napoléon Bonaparte, 95 00:05:14,981 --> 00:05:18,192 whose army plowed through Europe in the early 1800s 96 00:05:18,276 --> 00:05:19,819 taking the waltz with it. 97 00:05:19,902 --> 00:05:22,155 Napoléon never invaded England, 98 00:05:22,238 --> 00:05:23,614 but the waltz did. 99 00:05:23,698 --> 00:05:27,827 And then it sailed on ships across the Atlantic to the United States. 100 00:05:28,328 --> 00:05:30,705 But that's only half the journey. 101 00:05:31,205 --> 00:05:34,417 Then there's the part where, and this is pretty much inevitable, 102 00:05:34,500 --> 00:05:36,544 there'll be people who are essentially haters. 103 00:05:36,627 --> 00:05:38,504 [drumroll] 104 00:05:40,381 --> 00:05:44,802 In the US, the 1840 edition of Etiquette for Ladies, said of the waltz, 105 00:05:44,886 --> 00:05:48,139 "There is something in the close approximation of persons, 106 00:05:48,222 --> 00:05:50,308 in the attitudes, and in the motion, 107 00:05:50,391 --> 00:05:53,186 which ill agrees with the delicacy of woman." 108 00:05:53,269 --> 00:05:56,189 Others warned it could incite "violent emotions," 109 00:05:56,272 --> 00:05:58,441 "agitation," "nervous symptoms," 110 00:05:58,524 --> 00:06:02,111 and "do more injury to the young than many of the vices 111 00:06:02,195 --> 00:06:04,489 that are preached against from the pulpit." 112 00:06:04,572 --> 00:06:05,406 But… 113 00:06:05,490 --> 00:06:08,826 The dance will not be denied. People have to dance. 114 00:06:08,910 --> 00:06:10,995 [Rowland] Bringing us to the final step. 115 00:06:11,746 --> 00:06:16,167 The waltz craze lasted for roughly two centuries, 116 00:06:16,751 --> 00:06:19,462 making the careers of some composers, like… 117 00:06:19,545 --> 00:06:20,797 [man 1] Johann Strauss. 118 00:06:20,880 --> 00:06:23,800 [Rowland] …with his hit waltz song, "The Blue Danube." 119 00:06:23,883 --> 00:06:28,554 [man 2] Probably more people have dipped and swayed and twirled to this waltz 120 00:06:28,638 --> 00:06:30,098 than to any other. 121 00:06:31,140 --> 00:06:34,435 [Rowland] But the waltz would have a hard time becoming a craze today, 122 00:06:34,936 --> 00:06:39,315 in large part because it doesn't fit inside the frame of a phone. 123 00:06:39,399 --> 00:06:41,025 The common joke about TikTok dances 124 00:06:41,109 --> 00:06:44,112 is that they look like  you're conducting air traffic 125 00:06:44,195 --> 00:06:49,534 because they're so upper body oriented and they have kind of angular movements. 126 00:06:49,617 --> 00:06:53,746 [Rowland] So they stay inside the frame, and then center stage is your face. 127 00:06:53,830 --> 00:06:55,248 [Zhang] If you ask Charli D'Amelio, 128 00:06:55,331 --> 00:06:58,167 she'll say that facial expressions are the number one key 129 00:06:58,251 --> 00:06:59,377 to making a good video. 130 00:06:59,460 --> 00:07:02,171 People want that kind of animated expression. 131 00:07:02,255 --> 00:07:07,176 [Rowland] The most popular TikTokers know how to use their stanky face, 132 00:07:07,260 --> 00:07:10,179 the coy tongue bite, and the "uh-uh!" face, 133 00:07:10,263 --> 00:07:12,723 all while doing really fast moves. 134 00:07:12,807 --> 00:07:16,686 And the life cycle of a dance craze has gotten faster too. 135 00:07:16,769 --> 00:07:18,729 First, you invent a dance. 136 00:07:18,813 --> 00:07:21,983 I was just bored one day on the bus coming home. 137 00:07:22,066 --> 00:07:25,278 I was like, "This is a good song, I'll make up a dance to it." 138 00:07:25,361 --> 00:07:27,280 [Rowland] And then, you decide to share it. 139 00:07:27,363 --> 00:07:31,075 Maybe you post it on Dubsmash, a TikTok rival. 140 00:07:31,159 --> 00:07:32,452 Dubsmash came first. 141 00:07:32,535 --> 00:07:34,912 I would say Black creators were all on Dubsmash. 142 00:07:34,996 --> 00:07:38,416 [Rowland] And after you post it, suddenly your friends start doing it. 143 00:07:38,499 --> 00:07:41,460 Which feels awesome. And then, amazingly, 144 00:07:41,544 --> 00:07:43,421 your friends' friends start doing it. 145 00:07:43,504 --> 00:07:45,506 One of them posts their video to TikTok, 146 00:07:45,590 --> 00:07:48,759 and suddenly, a famous TikToker is doing your dance. 147 00:07:48,843 --> 00:07:50,344 You can't even believe it. 148 00:07:50,428 --> 00:07:53,264 And before you know it, thousands of people are doing it. 149 00:07:53,347 --> 00:07:55,766 My dance hash just went viral! 150 00:07:55,850 --> 00:07:58,895 [Rowland] Other big influencers are jumping in on the trend. 151 00:07:58,978 --> 00:08:03,399 And now YouTubers are creating whole tutorials about how to do it. 152 00:08:03,483 --> 00:08:07,069 Meanwhile, that famous TikToker's followers have skyrocketed, 153 00:08:07,153 --> 00:08:09,614 and that kind of following is power, 154 00:08:09,697 --> 00:08:13,242 because now, maybe record labels see a potential new pop star 155 00:08:13,326 --> 00:08:17,038 and a national TV show invites them on to promote their record. 156 00:08:17,121 --> 00:08:21,209 And joining us in studio, Addison Rae is here. 157 00:08:21,709 --> 00:08:25,755 [Rowland] And to give a demo of all those fun dance crazes on TikTok, 158 00:08:25,838 --> 00:08:27,548 including yours. 159 00:08:27,632 --> 00:08:30,176 So when my dance was on Jimmy Fallon at first, 160 00:08:30,676 --> 00:08:32,845 I see Addison Rae do it, I was like… 161 00:08:32,929 --> 00:08:35,848 I was, like, shocked, 'cause I was like, "Oh, my gosh." 162 00:08:35,932 --> 00:08:38,518 It was like, "Wow, my dance is on national television." 163 00:08:38,601 --> 00:08:41,145 All these people, like, see my dance. 164 00:08:41,229 --> 00:08:45,107 But the bad part about it was, they don't know it's me and Mya's dance. 165 00:08:45,191 --> 00:08:49,028 [Rowland] That 2021 Jimmy Fallon segment didn't credit the creators 166 00:08:49,111 --> 00:08:53,199 of any of these dances, most of whom were Black teenagers. 167 00:08:53,282 --> 00:08:55,910 As I sit down, you start to think. You're like, 168 00:08:55,993 --> 00:08:59,205 "Dang, bro, I wish that was me performing my own dance." 169 00:08:59,288 --> 00:09:04,001 [Rowland] And that feeling is almost as old as dance crazes themselves. 170 00:09:04,085 --> 00:09:05,503 Because after the waltz, 171 00:09:05,586 --> 00:09:08,214 most dance crazes didn't come out of Europe. 172 00:09:08,297 --> 00:09:11,509 They started in the African American community. 173 00:09:11,592 --> 00:09:15,429 When African Americans were enslaved and brought to the United States, 174 00:09:15,513 --> 00:09:17,098 drumming was banned. 175 00:09:17,181 --> 00:09:20,977 So we learn how to keep the beat on our bodies. 176 00:09:23,437 --> 00:09:26,357 That beat is kind of a basic Pattin' Juba beat. 177 00:09:26,440 --> 00:09:27,900 [Rowland] After emancipation… 178 00:09:27,984 --> 00:09:30,528 It becomes the foundation of the Charleston. 179 00:09:30,611 --> 00:09:34,907 [Rowland] …named for the southern city where it was invented by Black Americans 180 00:09:34,991 --> 00:09:36,951 in their first years of freedom. 181 00:09:37,034 --> 00:09:39,620 It becomes a dance that allows people to express 182 00:09:39,704 --> 00:09:43,249 a kind of liveliness and imagining something else, like, 183 00:09:43,332 --> 00:09:47,169 "What if I lived in a big city, and not South Carolina? How would I move?" 184 00:09:47,253 --> 00:09:49,255 [swing music playing] 185 00:09:50,840 --> 00:09:52,717 [Rowland] And then it spread, 186 00:09:52,800 --> 00:09:56,804 many believe thanks to a group of orphans who had a touring brass band 187 00:09:56,887 --> 00:09:59,557 and performed the Charleston when they played. 188 00:10:00,474 --> 00:10:03,436 When millions of African Americans migrated north, 189 00:10:03,519 --> 00:10:05,313 they took the dance with them, 190 00:10:05,396 --> 00:10:09,483 arriving in New York City just when nightclubs were taking off, 191 00:10:09,567 --> 00:10:12,612 where it was embraced by hip, young white people 192 00:10:12,695 --> 00:10:14,989 and despised by their parents. 193 00:10:15,072 --> 00:10:17,074 Several cities banned it. 194 00:10:17,158 --> 00:10:20,745 Doctors warned that "Charleston knee" could shorten your lifespan, 195 00:10:20,828 --> 00:10:24,332 that kids were dancing themselves into "physical wrecks" 196 00:10:24,415 --> 00:10:28,044 with "overstrained hearts" and "a dozen other disorders." 197 00:10:28,127 --> 00:10:30,504 But the dance couldn't be stopped. 198 00:10:30,588 --> 00:10:33,299 Debuting on Broadway in 1923 199 00:10:33,382 --> 00:10:36,302 in one of the first all-Black productions. 200 00:10:36,844 --> 00:10:39,722 And then the American dancer, Josephine Baker, 201 00:10:39,805 --> 00:10:43,225 the Beyoncé of her time, carried it across Europe, 202 00:10:43,309 --> 00:10:46,646 and audiences flocked for a chance to see it. 203 00:10:46,729 --> 00:10:48,981 [man] Charleston caught the spirit of the '20s 204 00:10:49,065 --> 00:10:51,317 and everyone was doing it. 205 00:10:51,400 --> 00:10:53,110 There was this promise-- 206 00:10:53,194 --> 00:10:55,237 And this is how I wanna do it, as a gesture. 207 00:10:55,321 --> 00:10:59,075 This vitality of a kind of electrified future. 208 00:10:59,158 --> 00:11:02,745 [Rowland] The Charleston is one way we remember the Roaring '20s. 209 00:11:02,828 --> 00:11:05,414 The style, the energy, who was there. 210 00:11:05,498 --> 00:11:07,750 But in forgetting the original dance, 211 00:11:07,833 --> 00:11:10,920 it's easier to forget the history it represents. 212 00:11:12,380 --> 00:11:15,049 And this whole process gets more complicated 213 00:11:15,132 --> 00:11:17,927 when a single person can get credit for a dance craze 214 00:11:18,010 --> 00:11:21,013 by spreading it to millions of people, instantaneously. 215 00:11:21,847 --> 00:11:24,100 Ladies and gentlemen, here's Chubby Checker! 216 00:11:24,975 --> 00:11:27,353 My favorite thing about this clip is the audience. 217 00:11:27,436 --> 00:11:29,271 They're all sitting in their chairs 218 00:11:29,355 --> 00:11:32,316 and clapping on the wrong beat of the music 219 00:11:32,400 --> 00:11:35,903 and looking very suspiciously at each other like they're not sure 220 00:11:35,986 --> 00:11:38,447 if they should like it or try to do it or not. 221 00:11:38,531 --> 00:11:40,366 [Rowland] The host of that show, Dick Clark, 222 00:11:40,449 --> 00:11:42,952 had asked Chubby Checker to record the song. 223 00:11:43,035 --> 00:11:46,539 The original had made the R&B charts a few years before 224 00:11:46,622 --> 00:11:48,666 by Hank Ballard and the Midnighters. 225 00:11:48,749 --> 00:11:52,962 But it was Checker's version that hit number 1 in the US twice, 226 00:11:53,045 --> 00:11:54,880 and charted around the world. 227 00:11:55,464 --> 00:12:00,553 A few years earlier, Elvis's hip gyrations had scandalized the nation. 228 00:12:00,636 --> 00:12:04,390 While a few years later, youth culture would get radicalized. 229 00:12:04,890 --> 00:12:07,017 The Twist was a dance for its moment, 230 00:12:07,101 --> 00:12:10,813 sexy enough to upset kids' parents, but not too much. 231 00:12:10,896 --> 00:12:13,357 You can definitely do the Twist in the Charleston 232 00:12:13,441 --> 00:12:15,860 or you can definitely do the Twist in the Cakewalk. 233 00:12:15,943 --> 00:12:17,737 It's not its own thing really. 234 00:12:17,820 --> 00:12:20,698 [Rowland] But that was a secret to its success. 235 00:12:20,781 --> 00:12:21,907 It was super easy. 236 00:12:21,991 --> 00:12:25,119 You really didn't have to learn hardly anything to do the Twist. 237 00:12:25,202 --> 00:12:29,915 [Rowland] Chubby Checker followed up with easy-to-follow dances like the Fly, 238 00:12:29,999 --> 00:12:31,041 Pony Time, 239 00:12:31,125 --> 00:12:32,501 Let's Twist Again, 240 00:12:32,585 --> 00:12:35,254 and in 1962, Limbo Rock. 241 00:12:35,921 --> 00:12:37,214 And labels caught on. 242 00:12:37,715 --> 00:12:40,092 Dance crazes sold records. 243 00:12:40,176 --> 00:12:42,595 Some tried to teach people new moves. 244 00:12:42,678 --> 00:12:44,972 but that's hard to do in a series of stills. 245 00:12:45,055 --> 00:12:46,307 So they mostly did what… 246 00:12:46,390 --> 00:12:47,475 [man] Johann Strauss. 247 00:12:47,558 --> 00:12:49,602 [Rowland] …had done two centuries earlier, 248 00:12:49,685 --> 00:12:53,439 hopping on the bandwagon of a dance that was already popular. 249 00:12:53,522 --> 00:12:57,067 "Do You Love Me" by The Contours packed two into one chorus. 250 00:12:57,151 --> 00:13:00,237 ♪ I can Mash Potato I can Mash Potato ♪ 251 00:13:00,321 --> 00:13:03,199 ♪ I can do the Twist I can do the Twist ♪ 252 00:13:05,034 --> 00:13:07,828 [Rowland] And then dance crazes got funkier. 253 00:13:07,912 --> 00:13:11,207 Soul Train debuted in 1971. 254 00:13:11,290 --> 00:13:12,750 It's like another planet. 255 00:13:12,833 --> 00:13:17,171 Each dancer does something that's related to what came before 256 00:13:17,254 --> 00:13:19,131 but entirely its own thing. 257 00:13:19,715 --> 00:13:22,593 [Rowland] Soul Train was America's first national program 258 00:13:22,676 --> 00:13:24,595 by and for Black people. 259 00:13:25,638 --> 00:13:28,474 It does that thing where it makes you want to join in 260 00:13:28,557 --> 00:13:30,643 and dance and show your moves too. 261 00:13:32,102 --> 00:13:34,605 I better not try to do that move. That's a little much. 262 00:13:34,688 --> 00:13:38,359 [Rowland] It became the longest running TV show in American history, 263 00:13:38,442 --> 00:13:40,486 popularizing the Funky Chicken, 264 00:13:40,569 --> 00:13:41,445 Popping, 265 00:13:41,529 --> 00:13:42,488 the Robot, 266 00:13:42,571 --> 00:13:43,447 and, of course, 267 00:13:43,531 --> 00:13:45,115 the Soul Train Line. 268 00:13:45,824 --> 00:13:48,494 But while dances like these could sell records, 269 00:13:48,577 --> 00:13:51,413 they weren't exactly valuable by themselves 270 00:13:51,497 --> 00:13:54,208 because they probably couldn't be copyrighted. 271 00:13:55,584 --> 00:13:57,628 In one landmark copyright case, 272 00:13:57,711 --> 00:14:00,965 someone once tried to copyright a phone book. 273 00:14:01,048 --> 00:14:04,802 And the Copyright Office said, "No, you can't copyright the phone book." 274 00:14:04,885 --> 00:14:09,098 But it said in that opinion, anything more creative than the phone book 275 00:14:09,181 --> 00:14:11,392 ought to qualify for copyright protection. 276 00:14:11,475 --> 00:14:13,269 [Rowland] That's not the reality. 277 00:14:13,352 --> 00:14:18,899 The US Copyright Office says a dance has to be a "choreographic work," 278 00:14:19,733 --> 00:14:23,571 which it says, typically has one or more of these elements: 279 00:14:24,613 --> 00:14:25,906 "Rhythmic movement 280 00:14:26,407 --> 00:14:29,952 arranged in a series that is coherent and expressive 281 00:14:30,953 --> 00:14:33,622 that tells a story for an audience 282 00:14:33,706 --> 00:14:37,418 by skilled individuals and is set to music." 283 00:14:38,294 --> 00:14:41,088 Of course, ballet does this, almost every ballet. 284 00:14:41,171 --> 00:14:43,257 [Rowland] Compare that to something like the Charleston 285 00:14:43,340 --> 00:14:47,428 that was originally created in a social setting by amateurs 286 00:14:47,511 --> 00:14:48,929 for their own amusement. 287 00:14:49,430 --> 00:14:53,851 So the Copyright Office has not been willing to register 288 00:14:53,934 --> 00:14:55,811 what they would consider social dances. 289 00:14:55,895 --> 00:14:59,565 [Rowland] In fact, the US Copyright Office specifically says, 290 00:14:59,648 --> 00:15:04,445 "Social dances and simple routines can't be registered as distinct works," 291 00:15:04,528 --> 00:15:08,282 with examples like ballroom, square, and swing dances. 292 00:15:09,074 --> 00:15:13,203 But these guidelines were written before the MTV Age. 293 00:15:13,829 --> 00:15:19,043 Music videos like Michael Jackson's "Beat It" in 1983 were a new art form. 294 00:15:19,543 --> 00:15:22,046 In fact, this video is heralded as the first 295 00:15:22,129 --> 00:15:26,967 to pair a pop song with a dance that was challenging and original to the song. 296 00:15:27,551 --> 00:15:31,972 It was the dawn of a new era where people could study a dance on repeat, 297 00:15:32,056 --> 00:15:34,016 like MC Hammer's Hammer Dance. 298 00:15:35,476 --> 00:15:36,477 ♪ Stop! Hammer time! ♪ 299 00:15:36,560 --> 00:15:38,479 [Rowland] The Digital Underground's Humpty Dance. 300 00:15:38,562 --> 00:15:41,231 ♪ Do the Humpty Hump Come on and do the Humpty Hump ♪ 301 00:15:41,315 --> 00:15:43,651 [Rowland] Madonna's version of voguing. 302 00:15:43,734 --> 00:15:45,069 ♪ Vogue ♪ 303 00:15:45,152 --> 00:15:46,904 [Rowland] And, of course, the Macarena. 304 00:15:46,987 --> 00:15:48,072 ♪ Hey, Macarena ♪ 305 00:15:49,323 --> 00:15:50,616 [Rowland] Then with YouTube, 306 00:15:50,699 --> 00:15:53,702 dances could travel the world easier than ever. 307 00:15:53,786 --> 00:15:55,788 People were Chicken Noodle Souping, 308 00:15:55,871 --> 00:15:57,414 dancing the Passinho, 309 00:15:57,498 --> 00:16:00,793 and teaching each other how to Dougie through the 2000s. 310 00:16:00,876 --> 00:16:04,713 And then Psy's "Gangnam Style" broke YouTube. 311 00:16:06,799 --> 00:16:10,886 Seriously though, it exceeded the maximum number of views a video could have, 312 00:16:10,969 --> 00:16:13,931 and they had to redo the view limits on the site. 313 00:16:15,140 --> 00:16:17,810 And then came social media apps, 314 00:16:17,893 --> 00:16:21,855 like Dubsmash and TikTok where dance crazes were even harder. 315 00:16:21,939 --> 00:16:25,025 In fact, they're called "dance challenges." 316 00:16:25,109 --> 00:16:26,485 And the biggest crazes 317 00:16:26,568 --> 00:16:29,780 aren't coming from musicians anymore to boost record sales, 318 00:16:30,489 --> 00:16:32,825 but from fans who can take an artist's song 319 00:16:32,908 --> 00:16:36,537 and find some degree of fame and fortune just by dancing to it. 320 00:16:37,162 --> 00:16:41,208 And a dance like this is performed in front of an audience of sorts 321 00:16:41,291 --> 00:16:43,293 by people who are pretty skilled. 322 00:16:43,377 --> 00:16:45,587 But it's still not clear if these dances 323 00:16:45,671 --> 00:16:48,173 could be registered at the Copyright Office. 324 00:16:48,257 --> 00:16:50,926 There's very little case law on choreography actually. 325 00:16:51,010 --> 00:16:53,512 [Rowland] The creators behind those Fortnite dances 326 00:16:53,595 --> 00:16:57,850 filed lawsuits claiming the game was unfairly profiting off their work, 327 00:16:57,933 --> 00:17:02,104 including Alfonso Ribeiro who you may know as Carlton. 328 00:17:02,187 --> 00:17:04,732 But a California court said they need to register 329 00:17:04,815 --> 00:17:06,608 first with the Copyright Office. 330 00:17:06,692 --> 00:17:08,777 And in Alfonso's case, 331 00:17:08,861 --> 00:17:12,406 the Copyright Office said it was "too simple a routine." 332 00:17:12,489 --> 00:17:14,283 And so it didn't qualify. 333 00:17:14,366 --> 00:17:15,743 That's one of the ironies of this. 334 00:17:15,826 --> 00:17:18,871 Fortnite, if you tried to touch any of the stuff they're doing, 335 00:17:18,954 --> 00:17:21,665 they would have 10 lawyers suing you for copyright infringement, 336 00:17:21,749 --> 00:17:23,167 threatening to take your house away. 337 00:17:23,250 --> 00:17:25,836 [Rowland] Even the Charleston is on Fortnite. 338 00:17:25,919 --> 00:17:29,423 I wanna go further and say Fortnite should be ashamed of themselves for doing this, 339 00:17:29,506 --> 00:17:30,466 but they aren't ashamed. 340 00:17:30,549 --> 00:17:33,010 [Rowland] But the fact that dance mostly isn't copyrighted 341 00:17:33,093 --> 00:17:35,971 has also been an engine of creativity. 342 00:17:36,055 --> 00:17:39,683 There's definitely something lost if people are very vigorously 343 00:17:39,767 --> 00:17:43,228 pursuing copyright claims against each other for dance moves, 344 00:17:43,312 --> 00:17:45,689 and you kind of lose this creative practice, 345 00:17:45,773 --> 00:17:49,777 and there's not this kind of lineage of reinterpretation 346 00:17:49,860 --> 00:17:52,237 and adding your own commentary. 347 00:17:52,321 --> 00:17:55,908 It would lose the social part of the social dance. 348 00:17:56,492 --> 00:17:59,578 [Rowland] And a lot of the creators behind dance crazes today 349 00:17:59,661 --> 00:18:03,832 don't necessarily want the people who do their dances to pay them. 350 00:18:03,916 --> 00:18:05,334 They just wanna be credited. 351 00:18:05,417 --> 00:18:08,170 [Greene] There are tremendous endorsement opportunities for people who 352 00:18:08,253 --> 00:18:09,797 go viral for these dances. 353 00:18:09,880 --> 00:18:14,301 And so not being credited is really damaging the creators of these works. 354 00:18:14,384 --> 00:18:18,555 [Rowland] In the summer of 2021, Black TikTok creators went on strike. 355 00:18:18,639 --> 00:18:22,351 So it was impossible to ignore how much of today's dance culture 356 00:18:22,434 --> 00:18:24,561 depends on their creativity. 357 00:18:24,645 --> 00:18:28,398 If they know they didn't make up the dance, just give credit. 358 00:18:28,482 --> 00:18:30,901 It is not that hard. It's really not. 359 00:18:31,568 --> 00:18:33,028 [Rowland] But at the very least, 360 00:18:33,111 --> 00:18:37,074 the culture around crediting has started to show signs of change. 361 00:18:37,157 --> 00:18:41,954 Now if you're a popular influencer and you do someone's dance, 362 00:18:42,037 --> 00:18:44,164 there is the expectation that you will 363 00:18:44,748 --> 00:18:49,336 put in your caption DC or dance credits and then tag the original creator. 364 00:18:49,419 --> 00:18:52,005 [Rowland] Even Fortnite has started tagging and crediting 365 00:18:52,089 --> 00:18:54,883 the creators of its latest dance emotes. 366 00:18:54,967 --> 00:18:57,678 And that Jimmy Fallon segment with Addison Rae, 367 00:18:57,761 --> 00:19:00,639 it sparked an immediate backlash. And then… 368 00:19:00,722 --> 00:19:02,307 I was sitting in the car, 369 00:19:02,391 --> 00:19:06,061 actually picking up my grandma for something when I got the message. 370 00:19:06,145 --> 00:19:08,689 I was jumping up and down saying, "Mama, look!" 371 00:19:08,772 --> 00:19:11,275 I felt excited. I was like, "Oh, my gosh." 372 00:19:11,358 --> 00:19:12,651 I was so happy. 373 00:19:12,734 --> 00:19:13,777 I have to be dreaming. 374 00:19:13,861 --> 00:19:17,281 There's no way I'm getting the opportunity to go on national television 375 00:19:17,364 --> 00:19:19,575 in front of all these people to perform my dance. 376 00:19:19,658 --> 00:19:22,369 [Rowland] It was something of an apology segment 377 00:19:22,452 --> 00:19:26,623 and the original creators got to show America their own moves. 378 00:19:26,707 --> 00:19:28,876 [Johnson] After I got to go on Jimmy Fallon, 379 00:19:28,959 --> 00:19:32,171 I have gotten, like, a lot of different opportunities. 380 00:19:32,254 --> 00:19:35,090 I got a lot of promotions, a lot of followers. 381 00:19:35,174 --> 00:19:39,428 Two famous rappers flew me out to LA to do a music video. 382 00:19:39,511 --> 00:19:41,763 That's what I have been working on. 383 00:19:41,847 --> 00:19:45,893 I'm pretty sure it came from the Jimmy Fallon experience. 384 00:19:45,976 --> 00:19:48,061 I hope to become something very big. 385 00:19:48,145 --> 00:19:50,063 I am gonna become something very big one day. 386 00:19:50,731 --> 00:19:51,732 Like, I'm here. 387 00:19:56,820 --> 00:19:59,573 [DeFrantz] The dance is an opportunity to dream. 388 00:20:00,198 --> 00:20:02,868 And this dreaming is something that African Americans, 389 00:20:02,951 --> 00:20:06,079 maybe we don't get this in our history. 390 00:20:07,456 --> 00:20:12,127 African Americans were denied access to social life, 391 00:20:12,211 --> 00:20:15,047 but in the dance, something else is possible. 392 00:20:16,131 --> 00:20:18,592 In the dance, we can express outrage. 393 00:20:18,675 --> 00:20:20,510 We can express desire. 394 00:20:21,470 --> 00:20:24,473 We can express a kind of wondering at a future, 395 00:20:24,556 --> 00:20:27,100 like what could 50 years from now feel like? 396 00:20:27,184 --> 00:20:30,938 I know, I'll make it into a dance. I'll dance like I'm a robot. 397 00:20:31,021 --> 00:20:34,733 That'll help me imagine some kind of futuristic possibility. 398 00:20:37,069 --> 00:20:41,240 [Rowland] Voguing was born in the 1980s when queer communities of color in Harlem 399 00:20:41,323 --> 00:20:46,745 imagined a world where they could be models or royalty or anything they wanted. 400 00:20:47,245 --> 00:20:50,123 The moonwalk comes out of the tap tradition, 401 00:20:50,207 --> 00:20:53,794 a creative response to the ban of drums during slavery. 402 00:20:54,419 --> 00:20:55,963 And the twerking motion 403 00:20:56,046 --> 00:20:59,800 is a foundational move in many West African dances, 404 00:20:59,883 --> 00:21:03,053 often performed in ceremonies celebrating life. 405 00:21:04,388 --> 00:21:06,014 When dances aren't credited, 406 00:21:06,098 --> 00:21:10,394 it's easier to forget that they're historical artifacts 407 00:21:10,477 --> 00:21:12,938 passed down and shaped by each generation, 408 00:21:14,147 --> 00:21:16,274 and in turn defining them. 409 00:21:17,067 --> 00:21:21,321 Our ancestors may have first moved in sync to pretend we were stronger. 410 00:21:21,405 --> 00:21:22,698 But studies show 411 00:21:22,781 --> 00:21:25,951 dance actually makes us more empathetic towards one another. 412 00:21:26,034 --> 00:21:29,538 More patient, more generous, and less prejudiced. 413 00:21:30,205 --> 00:21:34,543 It creates what researchers call "self-other blurring." 414 00:21:34,626 --> 00:21:38,297 The other person feels like they're an extension of us. 415 00:21:38,964 --> 00:21:40,382 [Greene] Dance is life. Isn't it? 416 00:21:41,216 --> 00:21:42,426 It's life itself. 417 00:21:42,509 --> 00:21:46,013 I dance because it makes me feel the most free. 418 00:21:46,096 --> 00:21:47,264 [man 1] It's how I speak. 419 00:21:47,347 --> 00:21:49,808 -It's how I communicate. -[woman] It's what makes me human. 420 00:21:49,891 --> 00:21:55,105 [man 2] I believe it's the most vulnerable form of communication. 421 00:21:55,188 --> 00:21:59,026 [DeFrantz] So dance isn't only about finding a romantic partner, 422 00:21:59,109 --> 00:22:02,612 or kind of showing off something you already know. 423 00:22:02,696 --> 00:22:07,159 Dance also gives us an opportunity to share who we think we want to be. 424 00:22:08,869 --> 00:22:10,871 [all cheering] 425 00:22:14,833 --> 00:22:18,587 [closing theme music playing]