1 00:00:07,008 --> 00:00:09,761 [narrator] Turn on a faucet and clean water rushes out, 2 00:00:10,136 --> 00:00:12,263 as much as we want, anytime we want. 3 00:00:13,222 --> 00:00:14,098 It's easy to forget 4 00:00:14,182 --> 00:00:17,977 that the quest for this has been one of the defining struggles of human history. 5 00:00:19,020 --> 00:00:21,272 Civilizations that harnessed water, thrived. 6 00:00:21,647 --> 00:00:23,566 The ones that failed... fell. 7 00:00:24,025 --> 00:00:26,194 Today, seven in ten people on Earth 8 00:00:26,277 --> 00:00:28,738 can count on having running water in their homes. 9 00:00:28,821 --> 00:00:31,324 [man] The water flows from the risers to connecting mains, 10 00:00:31,407 --> 00:00:35,119 and finally through service connections into each building on the street. 11 00:00:35,244 --> 00:00:37,121 [narrator] At least, so they think. 12 00:00:37,205 --> 00:00:40,333 Cape Town. It could become the first major city in the world 13 00:00:40,416 --> 00:00:41,793 to run out of water. 14 00:00:41,876 --> 00:00:46,130 Cape Town, South Africa, is inching closer now to Day Zero. 15 00:00:46,214 --> 00:00:49,926 Just 92 days away from having to shut off most water taps 16 00:00:50,009 --> 00:00:51,260 because of a severe drought. 17 00:00:51,677 --> 00:00:54,347 [narrator] Cape Town is the first major city in the world 18 00:00:54,430 --> 00:00:57,266 to plan to indefinitely shut off its water supply. 19 00:00:57,892 --> 00:01:00,269 Four million people would stop getting running water. 20 00:01:00,895 --> 00:01:02,355 They'd get water rations, 21 00:01:02,438 --> 00:01:05,274 and they'd need to line up at city water stations to get it. 22 00:01:06,025 --> 00:01:07,276 And it's not just Cape Town. 23 00:01:07,610 --> 00:01:10,196 São Paulo, Melbourne, Jakarta, London, 24 00:01:10,279 --> 00:01:12,907 Beijing, Istanbul, Tokyo, Bangalore, 25 00:01:12,990 --> 00:01:14,826 Barcelona and Mexico City 26 00:01:15,034 --> 00:01:18,037 will all face their own Day Zero in the next few decades, 27 00:01:18,371 --> 00:01:20,581 unless their water use radically changes. 28 00:01:21,207 --> 00:01:24,377 There are perceptions that it is there in bountiful amounts 29 00:01:24,460 --> 00:01:27,171 and everyone has access to it because you can turn a tap, 30 00:01:27,296 --> 00:01:28,506 and that's a big problem. 31 00:01:28,840 --> 00:01:30,633 [narrator] In fact, by 2040 32 00:01:31,050 --> 00:01:34,512 most of the world won't have enough water to meet demand year-round. 33 00:01:34,971 --> 00:01:36,264 We're facing a global 34 00:01:36,347 --> 00:01:38,182 water crisis and it's getting worse. 35 00:01:38,266 --> 00:01:41,727 We're at a real inflection point where, if we're not careful, 36 00:01:41,811 --> 00:01:45,648 we may actually get out ahead of our ability to manage it. 37 00:01:45,731 --> 00:01:47,525 [narrator] There's no substitute for water. 38 00:01:47,900 --> 00:01:50,194 Each of us will die in just a few days without it. 39 00:01:51,070 --> 00:01:52,280 How have we built a world 40 00:01:52,363 --> 00:01:55,158 where we don't have enough of its most valuable resource? 41 00:01:55,491 --> 00:01:57,160 And as this crisis grows, 42 00:01:57,577 --> 00:01:59,412 what will the new world look like? 43 00:02:00,121 --> 00:02:01,914 [man] Waterways, built by the people to free the land of the tyranny of nature. 44 00:02:03,875 --> 00:02:06,669 For some investors, what they see in this glass 45 00:02:06,752 --> 00:02:09,046 is liquid gold. 46 00:02:09,505 --> 00:02:11,299 Clean water. Now. -[crowd chants] -[speaking Spanish] 47 00:02:14,177 --> 00:02:16,345 [man 2] Water becomes a commodity; takes on new value. 48 00:02:16,429 --> 00:02:18,556 People claim it, haul it, treasure it. 49 00:02:18,890 --> 00:02:23,686 [man 3] Dare we take our water supply for granted as we do the air we breathe? 50 00:02:30,693 --> 00:02:32,403 [narrator] Earth is the blue planet. 51 00:02:32,904 --> 00:02:37,700 There's no shortage of water. We have 326 million trillion gallons of it. 52 00:02:38,117 --> 00:02:39,869 Always have, always will. 53 00:02:40,369 --> 00:02:43,414 Water may freeze into ice or evaporate into air, 54 00:02:43,497 --> 00:02:45,124 but it doesn't leave our planet. 55 00:02:45,666 --> 00:02:49,253 If you sucked up all the water on Earth, it would fit into this sphere. 56 00:02:49,503 --> 00:02:53,799 But 97% of it is salty and 2% is trapped in ice at the poles, 57 00:02:53,883 --> 00:02:57,929 so all of humankind relies on just 1% of that water to survive. 58 00:02:58,012 --> 00:03:00,348 When people talk about running out of water, 59 00:03:00,723 --> 00:03:02,433 what they really mean is, 60 00:03:02,808 --> 00:03:05,895 do they have access to that very small percentage? 61 00:03:06,604 --> 00:03:09,315 [narrator] And the answer depends a lot on where you live. 62 00:03:09,857 --> 00:03:13,486 Kuwait is one of the poorest countries in terms of water per capita, 63 00:03:13,569 --> 00:03:16,447 and Canada, one of the richest, doesn't have twice as much 64 00:03:16,530 --> 00:03:20,243 or even ten times as much. It has 10,000 times as much. 65 00:03:20,785 --> 00:03:22,578 But it also matters where the water is. 66 00:03:23,120 --> 00:03:26,249 That 1% of Earth's water that we all rely on, 67 00:03:26,332 --> 00:03:30,169 most of it is underground and really difficult and expensive to get to, 68 00:03:30,461 --> 00:03:34,590 so humans have mostly settled close to surface water, like rivers and lakes. 69 00:03:35,258 --> 00:03:37,843 Around 90% of the world's population 70 00:03:37,927 --> 00:03:41,305 lives less than ten kilometers from a freshwater source. 71 00:03:42,098 --> 00:03:45,935 Hundreds of years ago, when the Aztecs settled on what is now Mexico City, 72 00:03:46,185 --> 00:03:47,436 they saw a giant lake. 73 00:03:47,979 --> 00:03:50,982 These are the last remnants of the canals they made. 74 00:03:51,524 --> 00:03:53,651 When the Spanish came in the 16th century, 75 00:03:53,734 --> 00:03:58,030 one soldier marveled at the Aztec city rising from the water 76 00:03:58,322 --> 00:04:00,283 that seemed like an enchanted vision. 77 00:04:00,866 --> 00:04:03,536 But then the Spanish started draining the lake, 78 00:04:03,619 --> 00:04:06,706 and over the next few centuries that space was filled by people. 79 00:04:07,999 --> 00:04:11,043 Like in most places, surface water in Mexico 80 00:04:11,127 --> 00:04:14,672 was treated as a public resource, key to development. 81 00:04:15,047 --> 00:04:19,176 And since 1950, Mexico City's population has exploded. 82 00:04:19,927 --> 00:04:22,221 It's now home to 22 million people. 83 00:04:23,014 --> 00:04:27,310 I would say some of the most important threats for Mexico City... 84 00:04:27,393 --> 00:04:28,936 are related to water. 85 00:04:29,103 --> 00:04:32,356 [narrator] Mexico City gets more rain than notoriously rainy London. 86 00:04:32,732 --> 00:04:35,860 But the lakes that would have collected that water are long gone, 87 00:04:36,152 --> 00:04:37,778 so the city floods. 88 00:04:38,195 --> 00:04:40,531 But they still need to pipe in most of their water 89 00:04:40,614 --> 00:04:41,907 from other parts of Mexico. 90 00:04:42,658 --> 00:04:44,368 Or they pump it from underground. 91 00:04:44,785 --> 00:04:47,913 We've gotten a lot better at accessing groundwater. 92 00:04:48,205 --> 00:04:49,123 But there's a catch. 93 00:04:49,665 --> 00:04:54,337 Those water deposits, called aquifers, have accumulated over millennia 94 00:04:54,670 --> 00:04:56,756 and they'll take millennia to fill back up. 95 00:04:57,423 --> 00:04:59,592 Groundwater is sort of like the savings account, 96 00:05:00,176 --> 00:05:03,471 which it's fine to draw on sometimes, especially when you have a drought. 97 00:05:03,721 --> 00:05:06,223 [narrator] That's not what Mexico City's been doing. 98 00:05:06,307 --> 00:05:11,896 We take out from the local aquifer around 50% of our water supply. 99 00:05:12,146 --> 00:05:16,067 That means that probably we'll lose half of our supply of water 100 00:05:16,150 --> 00:05:17,568 in the next 30-50 years. 101 00:05:18,652 --> 00:05:21,405 [narrator] Sucking up that groundwater has another side effect. 102 00:05:21,655 --> 00:05:22,907 It compresses the soil. 103 00:05:23,199 --> 00:05:25,493 Mexico City is literally sinking. 104 00:05:25,910 --> 00:05:28,871 In some places, as much as nine inches a year. 105 00:05:29,455 --> 00:05:32,875 NASA satellite data shows aquifers in northern India 106 00:05:32,958 --> 00:05:36,379 decreasing by 29 trillion gallons in just a decade. 107 00:05:36,962 --> 00:05:39,590 There are simply more people on Earth consuming more water. 108 00:05:40,466 --> 00:05:43,803 This century, water consumption has increased sevenfold. 109 00:05:44,512 --> 00:05:49,183 And the rain and snow that we count on to water crops and refill lakes and rivers 110 00:05:49,266 --> 00:05:50,393 is getting less reliable. 111 00:05:51,102 --> 00:05:53,938 [Otto] Climate change is making available water much more erratic. 112 00:05:54,021 --> 00:05:56,107 We're seeing areas around the world 113 00:05:56,190 --> 00:05:59,110 that are experiencing much more extended dry periods. 114 00:05:59,193 --> 00:06:02,947 [narrator] But the problem isn't just that there's more people on Earth using water, 115 00:06:03,239 --> 00:06:04,740 it's how we're using water. 116 00:06:05,282 --> 00:06:08,202 Humans need to drink almost a gallon of water per day. 117 00:06:08,577 --> 00:06:11,872 Brushing your teeth, washing your hands typically uses about a gallon. 118 00:06:12,248 --> 00:06:15,626 [flushes] 119 00:06:15,793 --> 00:06:16,919 There goes three gallons. 120 00:06:17,670 --> 00:06:20,423 But the drinking, washing and toilet flushing 121 00:06:20,506 --> 00:06:25,177 of every person on Earth only accounts for 8% of our freshwater use each year. 122 00:06:25,261 --> 00:06:28,097 Most of the water goes to agriculture and industry, 123 00:06:28,180 --> 00:06:30,599 and into the food and products we use. 124 00:06:30,683 --> 00:06:32,309 Let's take a bottle of Coca-Cola. 125 00:06:32,393 --> 00:06:35,062 98% of the water in that bottle 126 00:06:35,146 --> 00:06:36,647 is not what you see in that bottle. 127 00:06:36,730 --> 00:06:41,277 98% of the water is actually embedded in all the ingredients that were grown 128 00:06:41,360 --> 00:06:43,654 to make that bottle of Coca-Cola. 129 00:06:43,737 --> 00:06:46,740 [narrator] 74 liters of water goes into every glass of beer. 130 00:06:47,116 --> 00:06:49,577 A cup of coffee? 130 liters. 131 00:06:50,035 --> 00:06:53,414 Each of your cotton shirts - 2,500 liters. 132 00:06:53,497 --> 00:06:56,417 But nothing has as much embedded water as meat. 133 00:06:56,792 --> 00:06:59,503 Alfalfa is a common ingredient in cattle feed, 134 00:06:59,587 --> 00:07:02,965 and growing a kilogram of it takes 510 liters of water. 135 00:07:03,466 --> 00:07:06,719 An average cow consumes about 12 kilograms of feed a day. 136 00:07:07,470 --> 00:07:08,304 Divided up, 137 00:07:08,387 --> 00:07:14,477 just one quarter-pound hamburger takes around 1,650 liters of water to produce. 138 00:07:15,311 --> 00:07:17,771 The world is eating more and more like Americans. 139 00:07:17,980 --> 00:07:20,024 Higher calorie diets with more meat. 140 00:07:20,483 --> 00:07:22,526 But everyone can't eat like Americans. 141 00:07:22,610 --> 00:07:25,029 There actually isn't enough water in the world. 142 00:07:26,030 --> 00:07:29,492 Water doesn't abide by some of the basic rules of capitalism. 143 00:07:29,867 --> 00:07:32,036 Farmers hardly pay anything for it. 144 00:07:32,161 --> 00:07:35,581 So the true cost of water doesn't end up in the cost of the burger. 145 00:07:36,123 --> 00:07:39,335 Which is why those fast food places can offer you bargain burgers. 146 00:07:39,418 --> 00:07:41,128 [man 1] How can it be 99 cents? 147 00:07:41,212 --> 00:07:44,298 [man 2] For only 2.99. You heard right: 2.99. 148 00:07:44,381 --> 00:07:46,133 [narrator] In most places in the world, 149 00:07:46,217 --> 00:07:49,887 water is treated and priced like there will always be enough of it. 150 00:07:50,638 --> 00:07:53,516 So we end up using it in absurdly wasteful ways. 151 00:07:54,517 --> 00:07:59,146 Arid Southern California uses over two trillion gallons of water a year 152 00:07:59,230 --> 00:08:02,066 to grow alfalfa, which they get from the Colorado River, 153 00:08:02,149 --> 00:08:03,484 hundreds of miles away. 154 00:08:04,109 --> 00:08:07,530 The amount they pay for it doesn't even cover the cost of delivery. 155 00:08:08,697 --> 00:08:12,117 Just a fraction of the water used by South Africa's wine industry 156 00:08:12,201 --> 00:08:14,036 would be enough for Cape Town's taps. 157 00:08:14,912 --> 00:08:18,541 India and China both grow their most water-intensive crops 158 00:08:18,624 --> 00:08:20,376 in some of their driest regions. 159 00:08:21,001 --> 00:08:23,546 But as water gets more scarce, that may change. 160 00:08:24,421 --> 00:08:27,299 The bank Goldman Sachs predicted that water would be 161 00:08:27,383 --> 00:08:29,552 the petroleum of the 21st century. 162 00:08:30,553 --> 00:08:33,973 And private interests, like hedge funds, have started buying up water, 163 00:08:34,056 --> 00:08:38,394 prompting fears that they'll take advantage of scarcity to turn a profit. 164 00:08:38,477 --> 00:08:41,564 And if that sounds like a villain's plot in a James Bond movie, 165 00:08:41,647 --> 00:08:42,690 that's because it was. 166 00:08:43,315 --> 00:08:44,233 As of this moment, 167 00:08:44,316 --> 00:08:49,321 my organization owns more than 60% of Bolivia's water supply. 168 00:08:49,405 --> 00:08:52,783 This contract states that your new government... 169 00:08:53,367 --> 00:08:56,287 will use us as utilities provider. 170 00:08:56,870 --> 00:08:59,665 [narrator] But putting a higher price on water might have benefits. 171 00:09:00,165 --> 00:09:03,335 The benefit of valuing water as we should 172 00:09:03,419 --> 00:09:05,879 and sending, you know, a price signal, 173 00:09:05,963 --> 00:09:08,799 is that we wouldn't be growing alfalfa in the desert. 174 00:09:08,882 --> 00:09:11,844 [narrator] Remember that point. It'll be important later. 175 00:09:12,136 --> 00:09:15,973 We wouldn't be growing crops that don't make sense in really arid places. 176 00:09:16,390 --> 00:09:18,309 Because the economics of it wouldn't make sense. 177 00:09:19,310 --> 00:09:22,438 [narrator] And 95% of the irrigated farmland in the world 178 00:09:22,521 --> 00:09:25,608 probably wouldn't use the most inefficient irrigation method... 179 00:09:28,277 --> 00:09:29,612 just flooding the fields. 180 00:09:30,571 --> 00:09:32,323 And if water had a higher price, 181 00:09:32,406 --> 00:09:34,533 governments might decide it's worth the money 182 00:09:34,617 --> 00:09:36,619 to repair our water infrastructure. 183 00:09:36,994 --> 00:09:40,497 [Kramer] We are not investing the financial resources needed 184 00:09:40,831 --> 00:09:43,667 to make a good maintenance of the system. 185 00:09:44,168 --> 00:09:50,758 One critical result of this is that we have 42% of leakages 186 00:09:50,841 --> 00:09:52,760 in the water network. 187 00:09:53,260 --> 00:09:57,014 [narrator] Mexico City, which is facing an existential water crisis, 188 00:09:57,264 --> 00:10:01,352 loses close to half of its drinking water to leaky pipes. 189 00:10:02,645 --> 00:10:04,396 We value water so little, 190 00:10:04,772 --> 00:10:06,231 we dump two million tons 191 00:10:06,315 --> 00:10:10,235 of sewage and agricultural and industrial waste into it every day. 192 00:10:10,778 --> 00:10:12,488 There's no sense of value 193 00:10:12,571 --> 00:10:16,950 to what is really an incredibly invaluable resource in water. 194 00:10:17,034 --> 00:10:20,412 But then when we run out, we find what the cost of water truly is. 195 00:10:20,496 --> 00:10:22,623 [yelling] 196 00:10:22,706 --> 00:10:24,750 [speaking Spanish] 197 00:10:26,543 --> 00:10:27,920 [narrator] In 2017, 198 00:10:28,420 --> 00:10:31,965 the city of Mexicali finalized a deal with Constellation Brands, 199 00:10:32,466 --> 00:10:34,677 the maker of Modelo and Corona beers, 200 00:10:35,386 --> 00:10:36,387 to construct a brewery. 201 00:10:37,096 --> 00:10:40,224 It would be the biggest investment the region had seen in years, 202 00:10:40,307 --> 00:10:42,935 creating 750 permanent jobs. 203 00:10:43,519 --> 00:10:47,439 And, in exchange, the brewery was guaranteed a lot of water. 204 00:10:47,898 --> 00:10:50,567 But Mexicali doesn't have a lot of water to spare. 205 00:10:51,276 --> 00:10:53,987 Its main water source is the Colorado River, which starts in Colorado, in the U.S. 206 00:10:57,658 --> 00:11:00,369 Fed by melting snow in the Rocky Mountains, 207 00:11:00,494 --> 00:11:03,997 warmer temperatures in recent years have meant less snow, 208 00:11:04,081 --> 00:11:05,749 which means less river. 209 00:11:06,625 --> 00:11:09,378 You can tell how much less by that big bathtub ring. 210 00:11:10,254 --> 00:11:14,091 The river flows south, quenching a few American cities along the way, 211 00:11:14,800 --> 00:11:17,678 like Denver, Salt Lake City, 212 00:11:17,761 --> 00:11:21,765 Las Vegas, Phoenix and Los Angeles. 213 00:11:22,141 --> 00:11:24,727 Oh, and almost six million acres of farmland. 214 00:11:25,644 --> 00:11:28,147 By the time the Colorado River reaches Mexicali, 215 00:11:28,230 --> 00:11:29,356 it looks like this. 216 00:11:29,940 --> 00:11:33,318 [man, in Spanish] It's been a long time since we've had enough water. 217 00:11:33,902 --> 00:11:36,864 If the brewery settles in and starts producing, in a few years... 218 00:11:38,240 --> 00:11:40,993 we'll run out of underground water. 219 00:11:41,076 --> 00:11:44,663 [in Spanish] The farmers are the ones who get the worst of it. 220 00:11:44,747 --> 00:11:47,374 [in Spanish] They need 20 million cubic meters per year. 221 00:11:47,708 --> 00:11:50,711 If we compare that to, say, cities such as Ensenada, 222 00:11:50,836 --> 00:11:56,258 which need nine million cubic meters, it's more than double. 223 00:11:56,633 --> 00:11:57,801 More than double of a city. 224 00:11:58,635 --> 00:12:02,765 [narrator] The more scarce water gets, more access to it becomes a competition, 225 00:12:02,848 --> 00:12:04,892 with winners and losers, 226 00:12:05,142 --> 00:12:06,643 often with governments picking. 227 00:12:07,644 --> 00:12:09,188 In July 2018, 228 00:12:09,438 --> 00:12:11,648 the federal government of Mexico issued a decree 229 00:12:11,732 --> 00:12:15,319 making it easier for businesses like Constellation Brands 230 00:12:15,402 --> 00:12:18,197 to extract surface water all around the country. 231 00:12:18,280 --> 00:12:20,115 [in Spanish] We see this as a stick-up. 232 00:12:20,199 --> 00:12:26,580 It's also a warning not only for the Mexican people but the entire world. 233 00:12:27,122 --> 00:12:29,833 We know that many other parts of the world 234 00:12:30,125 --> 00:12:34,338 are fighting against these privatization projects 235 00:12:34,421 --> 00:12:35,881 that line the companies' pockets. 236 00:12:36,340 --> 00:12:38,467 [narrator] In January 2018, 237 00:12:38,759 --> 00:12:41,637 protesters tried to physically block the construction 238 00:12:41,720 --> 00:12:43,138 of the brewery's aqueduct. 239 00:12:44,765 --> 00:12:48,644 [in Spanish] The entire group of policemen came through that road in the front. 240 00:12:49,478 --> 00:12:54,233 They came here with their protective shields, in a single file. 241 00:12:54,316 --> 00:12:58,195 She's the lady that shows up in the video holding a pipe. 242 00:13:00,948 --> 00:13:02,825 [in Spanish] But we have to defend our water. 243 00:13:03,867 --> 00:13:05,911 Because it's a vital liquid. 244 00:13:06,829 --> 00:13:09,498 It's the most important thing we have right now. 245 00:13:10,666 --> 00:13:15,420 [narrator] Water scarcity is increasingly driving violent conflict around the world. 246 00:13:15,504 --> 00:13:18,715 My personal experiences of where this has been dire 247 00:13:18,799 --> 00:13:20,551 have been in northeast Nigeria. 248 00:13:20,634 --> 00:13:24,304 As we saw over the years of the drying up of Lake Chad 249 00:13:24,388 --> 00:13:28,433 so did livelihoods dry up. And that tension really did erupt 250 00:13:28,517 --> 00:13:32,062 in a way in which governments could no longer contain it. 251 00:13:32,396 --> 00:13:36,483 [narrator] Water scarcity is at the heart of the ongoing conflict in Darfur 252 00:13:36,567 --> 00:13:40,070 which, since 2003, has claimed hundreds of thousands of lives. 253 00:13:40,612 --> 00:13:43,574 And some analysts say the Syrian civil war 254 00:13:43,657 --> 00:13:47,327 was caused in large part by a severe drought in 2006. 255 00:13:48,704 --> 00:13:50,998 As tensions rise over freshwater, 256 00:13:51,331 --> 00:13:55,460 governments are increasingly eyeing an idea that was once far-fetched. 257 00:13:55,919 --> 00:13:56,962 Creating more of it. 258 00:13:58,213 --> 00:14:01,842 Desalination of ocean water has more than doubled over the last decade 259 00:14:02,301 --> 00:14:03,844 but the amount we make a year 260 00:14:04,094 --> 00:14:07,723 still adds up to less than 1% of the water we use. 261 00:14:08,181 --> 00:14:11,685 We've been waiting for the holy grail of breakthrough in how expensive it is 262 00:14:11,768 --> 00:14:14,855 to desalinate water, that is to take ocean or brackish water 263 00:14:14,938 --> 00:14:17,441 that has a lot of salts in it, from underground, 264 00:14:17,524 --> 00:14:19,610 and treat it to drinking-water standards. 265 00:14:19,693 --> 00:14:23,405 That takes a lot of money and it takes a huge amount of energy right now. 266 00:14:23,488 --> 00:14:26,700 [narrator] That would make more sense if water was more valuable. 267 00:14:27,117 --> 00:14:30,078 But that would also mean the water in everything would cost more. 268 00:14:30,329 --> 00:14:32,372 The price of consumer goods would skyrocket. 269 00:14:32,831 --> 00:14:34,750 Some industries might collapse. 270 00:14:35,334 --> 00:14:38,253 Companies like Constellation Brands might make different decisions 271 00:14:38,337 --> 00:14:40,505 about where they set up their operations. 272 00:14:40,589 --> 00:14:41,673 Because remember... 273 00:14:41,757 --> 00:14:45,385 The benefit of valuing water as we should 274 00:14:45,469 --> 00:14:47,971 and sending, you know, a price signal, 275 00:14:48,055 --> 00:14:50,766 is that we wouldn't be growing alfalfa in the desert. 276 00:14:51,433 --> 00:14:53,685 [narrator] Growing cattle feed in the desert. 277 00:14:53,769 --> 00:14:55,437 That's what the Mena family does. 278 00:14:55,520 --> 00:14:58,065 And if water suddenly became the next petroleum, 279 00:14:58,523 --> 00:15:00,192 they'd be out of a living, too. 280 00:15:00,817 --> 00:15:03,654 The thing is, water isn't like petroleum. 281 00:15:03,820 --> 00:15:06,365 Or any other commodity on Earth, for that matter. 282 00:15:06,573 --> 00:15:08,659 Because without water, we die. 283 00:15:09,493 --> 00:15:14,206 In 2010, the UN recognized access to water and sanitation as a human right. 284 00:15:15,374 --> 00:15:17,584 And that's the challenge of our water crisis. 285 00:15:17,960 --> 00:15:21,129 How are you supposed to value an invaluable resource 286 00:15:21,838 --> 00:15:23,966 while ensuring everybody has it? 287 00:15:24,299 --> 00:15:28,762 When the price of water is raised, to fix pipes or encourage conservation, 288 00:15:29,471 --> 00:15:31,598 it has the greatest impact on the poor. 289 00:15:31,974 --> 00:15:35,811 Sydney water is pushing for a 15% hike over four years, 290 00:15:35,894 --> 00:15:37,813 putting more pressure on family budgets. 291 00:15:37,896 --> 00:15:41,692 This drive for water conservation, water saving, 292 00:15:42,109 --> 00:15:44,528 is now a burden that poor people must carry. 293 00:15:44,611 --> 00:15:49,074 Living on a fixed income, I cannot afford any of this. 294 00:15:49,157 --> 00:15:52,744 [narrator] It might be that we don't end up treating all water equally. 295 00:15:52,828 --> 00:15:56,790 We know that there is a certain percentage of water, 296 00:15:56,873 --> 00:16:00,293 it's around 60 liters per day per person, 297 00:16:00,377 --> 00:16:03,630 that is associated with human rights issues, 298 00:16:04,131 --> 00:16:08,051 but above that, people should pay for water. 299 00:16:08,844 --> 00:16:10,178 [narrator] In 2017, 300 00:16:10,679 --> 00:16:14,933 Philadelphia started experimenting with tying water prices to income. 301 00:16:15,225 --> 00:16:17,185 We need to price it in such a way 302 00:16:17,269 --> 00:16:19,312 that we protect basic human needs. 303 00:16:21,857 --> 00:16:26,028 [narrator] The fact that we all need water makes this crisis exceptionally hard. 304 00:16:26,611 --> 00:16:30,949 But it can also inspire people to act in exceptional ways to solve it. 305 00:16:32,034 --> 00:16:35,579 Cape Town's Day Zero was first scheduled for March 18. 306 00:16:35,662 --> 00:16:37,456 But then people started conserving. 307 00:16:38,290 --> 00:16:40,917 The water restrictions are clearly having some effect. 308 00:16:41,334 --> 00:16:43,628 Day Zero has been pushed back by a month. 309 00:16:43,712 --> 00:16:47,507 [woman] Cape Town announced it pushed back Day Zero until July 9th. 310 00:16:47,591 --> 00:16:50,385 Authorities expect Day Zero, as it's been dubbed, 311 00:16:50,469 --> 00:16:53,180 to take place at the end of August instead of July. 312 00:16:53,263 --> 00:16:55,432 Now, that's since been pushed back to next year, 313 00:16:55,515 --> 00:16:59,102 thanks to extraordinary efforts of residents and authorities. 314 00:16:59,352 --> 00:17:02,272 [narrator] By early 2018, the city's water consumption 315 00:17:02,355 --> 00:17:05,400 was less than half what it had been just four years earlier, and the Day Zero countdown clock was paused indefinitely. 316 00:17:09,738 --> 00:17:14,534 Not enough action was taken until they started talking about Day Zero. 317 00:17:14,618 --> 00:17:16,536 That really got people's attention. 318 00:17:16,620 --> 00:17:17,954 And it was remarkable, 319 00:17:18,038 --> 00:17:21,166 between the time that the city started to talk about Day Zero 320 00:17:21,792 --> 00:17:25,420 and, a month later, how much people cut back their water use. 321 00:17:25,504 --> 00:17:27,380 And it goes to show what we can do. 322 00:17:27,464 --> 00:17:29,007 [narrator] But Cape Town also got lucky. 323 00:17:29,716 --> 00:17:30,801 It rained. 324 00:17:31,009 --> 00:17:36,139 The trick is recognizing how valuable water is before there isn't enough of it, 325 00:17:36,765 --> 00:17:41,228 and remembering that our fates are tied to what rushes out of our taps. 326 00:17:42,062 --> 00:17:45,982 [Kramer] Mexico City was founded within a lake. 327 00:17:46,066 --> 00:17:50,153 But today our relation with water is very distant. 328 00:17:50,237 --> 00:17:55,033 It's very important to recover our historical consciousness with water. 329 00:17:55,325 --> 00:18:00,163 There are many actions individuals can take in order to save water,