1 00:00:10,470 --> 00:00:13,306 [narrator] This seedling might not look like much now, 2 00:00:13,806 --> 00:00:17,894 but it will grow into one of the most notorious plants in human history: 3 00:00:19,312 --> 00:00:20,354 cannabis. 4 00:00:24,358 --> 00:00:27,403 It's the world's most popular illicit drug, 5 00:00:27,487 --> 00:00:30,573 more prevalent than all the other ones combined. 6 00:00:31,365 --> 00:00:34,327 Marijuana today is a highly manicured product, 7 00:00:34,410 --> 00:00:37,121 glistening with sticky, psychoactive resin. 8 00:00:37,997 --> 00:00:40,333 This is not your mother's weed. 9 00:00:41,501 --> 00:00:43,503 This was more like your mother's weed. 10 00:00:43,586 --> 00:00:48,883 The top strains from a 1977 issue of High Times magazine. 11 00:00:48,966 --> 00:00:51,177 Today's is a lot stronger. 12 00:00:51,260 --> 00:00:54,847 Confiscated marijuana is more than three times as potent 13 00:00:54,931 --> 00:00:56,641 as it was in the mid-'90s 14 00:00:56,724 --> 00:00:59,310 when the US government started keeping track. 15 00:00:59,393 --> 00:01:02,188 And the same trend has been observed in other countries, 16 00:01:02,271 --> 00:01:05,316 like the Netherlands, the United Kingdom, and Italy. 17 00:01:05,399 --> 00:01:08,361 Cannabis also grows smaller and faster, 18 00:01:08,444 --> 00:01:09,779 and in hundreds of strains, 19 00:01:09,862 --> 00:01:13,241 offering all different kinds of flavors and highs. 20 00:01:13,324 --> 00:01:17,036 But an unregulated product with rapidly changing genetics means 21 00:01:17,120 --> 00:01:19,705 that a lot of people don't know what they're really buying 22 00:01:20,123 --> 00:01:23,876 and that there are health consequences we're only starting to understand. 23 00:01:24,460 --> 00:01:28,798 For millennia now, marijuana has been seen as mysterious and sacred 24 00:01:28,881 --> 00:01:30,258 and even demonic. 25 00:01:30,925 --> 00:01:34,303 But now humans have learned to engineer it. 26 00:01:34,387 --> 00:01:36,973 So what exactly have humans done to this plant? 27 00:01:37,056 --> 00:01:39,517 And what does that mean for the people who use it? 28 00:01:40,017 --> 00:01:43,688 [man] Marijuana is an intoxicating, mind-muddling drug. 29 00:01:44,313 --> 00:01:49,152 Marijuana is probably the most dangerous drug in the United States. 30 00:01:49,235 --> 00:01:50,528 Come on, one drag won't hurt you. 31 00:01:50,611 --> 00:01:52,155 That's not what I heard. 32 00:01:53,573 --> 00:01:56,450 [man] Oh, the days of the mild drug that everybody uses... 33 00:01:56,534 --> 00:01:58,244 It's more potent now than ever. 34 00:01:58,327 --> 00:02:00,538 One of these days they're gonna change the stupid law, 35 00:02:00,621 --> 00:02:03,166 and it'll be just as legal to have grass in your pocket 36 00:02:03,249 --> 00:02:05,376 as it is to have beer in the refrigerator. 37 00:02:14,760 --> 00:02:19,724 [narrator] This is 2,700-year-old psychoactive resin from a cannabis plant. 38 00:02:20,725 --> 00:02:23,436 It was found in a grave in Central Asia, 39 00:02:23,519 --> 00:02:26,898 and it's the oldest evidence of cannabis being used as a drug. 40 00:02:26,981 --> 00:02:28,858 Cannabis is a domesticated species. 41 00:02:28,941 --> 00:02:33,112 It's one of the species that we've been co-evolving with for a very long time. 42 00:02:33,196 --> 00:02:35,781 And to say you co-evolve is to say you're changing it 43 00:02:35,865 --> 00:02:37,867 and presumably it's changing you as well. 44 00:02:38,451 --> 00:02:42,413 [narrator] As humans spread across the continents, so did cannabis. 45 00:02:42,496 --> 00:02:46,626 But in colder climates, a different version of the plant developed: hemp. 46 00:02:46,709 --> 00:02:49,378 It couldn't get you high, but it was just as valued 47 00:02:49,462 --> 00:02:51,172 for other reasons. 48 00:02:51,255 --> 00:02:54,425 [man] Long ago when these ancient Grecian temples were new, 49 00:02:54,508 --> 00:02:57,470 hemp was already old in the service of mankind. 50 00:02:57,553 --> 00:02:59,847 [narrator] Hemp was used to make clothes, rope, 51 00:02:59,931 --> 00:03:03,643 sails, paper, food, fuel, and construction materials. 52 00:03:04,101 --> 00:03:06,479 Hemp farming was so important in early America 53 00:03:06,562 --> 00:03:09,732 that towns across the country named themselves after it. 54 00:03:10,233 --> 00:03:13,152 This was the cannabis most Europeans and North Americans knew. 55 00:03:13,236 --> 00:03:17,406 But warmer climates, they got the psychoactive kind of cannabis. 56 00:03:17,865 --> 00:03:19,325 It spread to the Middle East, 57 00:03:19,408 --> 00:03:22,078 where hashish, a paste made of cannabis resin, 58 00:03:22,161 --> 00:03:24,664 became a popular edible intoxicant. 59 00:03:24,747 --> 00:03:27,917 From there, it spread to India, where it became a holy drink. 60 00:03:28,000 --> 00:03:30,836 Then into Africa, where it was used as medicine 61 00:03:30,920 --> 00:03:33,047 and to boost courage before battle. 62 00:03:33,130 --> 00:03:36,968 And then transatlantic slave traders carried it to the Americas. 63 00:03:37,051 --> 00:03:39,428 And what had been as the same plant, 64 00:03:39,512 --> 00:03:43,224 one path selected for length and strength of fibers, 65 00:03:43,307 --> 00:03:46,519 and the other paths selected for psychoactive potency. 66 00:03:47,019 --> 00:03:49,981 [narrator] In 1753, Carl Linnaeus, 67 00:03:50,064 --> 00:03:54,318 a Swedish botanist who created the modern system of classifying organisms, 68 00:03:54,402 --> 00:03:56,529 named the plant cannabis sativa. 69 00:03:57,196 --> 00:04:00,157 These plants grew tall and had thin leaflets. 70 00:04:00,616 --> 00:04:04,704 Later on, a variety of the plant found in the cool mountain climates of India 71 00:04:04,787 --> 00:04:08,165 with darker, thicker leaves was labeled cannabis indica. 72 00:04:08,708 --> 00:04:12,044 And then there's this little guy, cannabis ruderalis, 73 00:04:12,128 --> 00:04:13,838 small plants found in Russia. 74 00:04:15,089 --> 00:04:18,467 Linnaeus noticed something unusual about cannabis. 75 00:04:18,551 --> 00:04:22,054 While most plants have flowers with both male and female parts, 76 00:04:22,138 --> 00:04:27,893 with cannabis, some plants only produced seeds and others only produced pollen. 77 00:04:27,977 --> 00:04:31,022 In other words, they were male and female. 78 00:04:31,105 --> 00:04:34,483 Linnaeus isolated some of the female plants on his windowsill 79 00:04:34,567 --> 00:04:36,944 and got pretty excited about what happened next. 80 00:04:39,196 --> 00:04:43,284 [Chong] "It was certainly a beautiful and truly admirable spectacle 81 00:04:43,367 --> 00:04:46,454 to see the unimpregnated female flourishing, 82 00:04:46,829 --> 00:04:49,415 till they had been for a very considerable time 83 00:04:49,498 --> 00:04:51,125 exploded in vain 84 00:04:51,625 --> 00:04:53,711 to access the male pollen." 85 00:04:54,837 --> 00:04:57,214 Wow, he's really into this weed, isn't he? 86 00:04:58,507 --> 00:05:02,386 [narrator] Because female cannabis plants produce bigger psychoactive flowers, 87 00:05:02,470 --> 00:05:04,764 they're much better for getting you high. 88 00:05:04,847 --> 00:05:07,892 Flower has the most resin in it, the most of the oil. 89 00:05:07,975 --> 00:05:12,396 [narrator] The leaves and stems contain some psychoactives, but not that much. 90 00:05:12,480 --> 00:05:18,194 The main psychoactive chemical is called THC, or tetrahydrocannabinol. 91 00:05:18,277 --> 00:05:22,573 The second major active chemical is cannabidiol, or CBD, 92 00:05:22,656 --> 00:05:24,283 which reduces anxiety. 93 00:05:24,367 --> 00:05:28,454 But cannabis has more than 100 compounds that affect the human body, 94 00:05:28,537 --> 00:05:29,955 called cannabinoids. 95 00:05:30,039 --> 00:05:32,583 A few decades ago, researchers discovered 96 00:05:32,666 --> 00:05:35,878 that we produce a lot of these same chemicals naturally 97 00:05:35,961 --> 00:05:39,048 and have receptors for them sprinkled all around our bodies. 98 00:05:39,548 --> 00:05:42,760 It's involved with food regulation. 99 00:05:42,843 --> 00:05:45,346 It's involved in cognition. 100 00:05:45,721 --> 00:05:48,933 It's involved with fine motor movement. 101 00:05:49,016 --> 00:05:50,184 It's everywhere. 102 00:05:50,601 --> 00:05:53,729 [narrator] Endocannabinoid systems are present in every animal 103 00:05:53,813 --> 00:05:54,980 except for insects. 104 00:05:55,064 --> 00:05:57,691 We still don't fully understand why they're there, 105 00:05:57,775 --> 00:06:00,945 but there's evidence that they play a key evolutionary role 106 00:06:01,028 --> 00:06:05,032 in regulating appetite, helping us forget, and reducing stress. 107 00:06:05,116 --> 00:06:09,662 And they might be the chemicals behind the euphoria you feel after exercise. 108 00:06:10,079 --> 00:06:12,873 But cannabis isn't just cannabinoids. 109 00:06:12,957 --> 00:06:15,584 There are over 400 active compounds 110 00:06:15,668 --> 00:06:18,754 that give each plant a unique chemical profile. 111 00:06:20,381 --> 00:06:22,925 Oh, hello, Pineapple OGs. 112 00:06:25,386 --> 00:06:27,346 Think of it like a graphic equalizer on a stereo. 113 00:06:27,430 --> 00:06:30,808 Imagine a graphic equalizer with over 400 dials on them. THC, cannabidiol, CBG, CBN. 114 00:06:34,812 --> 00:06:36,939 A lot of these things are psychoactive. 115 00:06:37,273 --> 00:06:39,483 A lot of these cannabinoids are non-psychoactive. 116 00:06:39,984 --> 00:06:42,653 Terpenes are basically aroma molecules. 117 00:06:42,736 --> 00:06:45,239 Flavonoids are flavor molecules. 118 00:06:45,781 --> 00:06:48,701 And all of these things are mediated... 119 00:06:49,285 --> 00:06:51,745 by the cannabinoid profile, is what we call it. 120 00:06:53,330 --> 00:06:56,459 [narrator] The popular strain Sour Diesel gets its peppery note 121 00:06:56,542 --> 00:06:58,294 from the chemical caryophyllene, 122 00:06:58,377 --> 00:07:02,506 which is also found in black pepper, cloves, and cinnamon. 123 00:07:02,590 --> 00:07:05,468 While Super Lemon Haze contains limonene, a major component of the peels of citrus fruit. 124 00:07:09,013 --> 00:07:11,474 By selecting the right combination of cannabinoids 125 00:07:11,557 --> 00:07:13,434 over several plant generations, 126 00:07:13,517 --> 00:07:16,520 growers can create an iconic name brand product, 127 00:07:16,604 --> 00:07:19,648 like the famous strain in the movie Pineapple Express. 128 00:07:19,732 --> 00:07:24,737 This is like if that Blue Oyster shit met that Afghan Kush I had 129 00:07:24,820 --> 00:07:26,155 and they had a baby, 130 00:07:26,238 --> 00:07:29,158 and then meanwhile, that crazy Northern Lights stuff I had 131 00:07:29,241 --> 00:07:33,120 and the Super Red Espresso Snowflake met and had a baby, 132 00:07:33,204 --> 00:07:36,540 and by some miracle, those two babies met and fucked... 133 00:07:36,624 --> 00:07:38,250 "...this would be the shit 134 00:07:38,334 --> 00:07:39,919 they birthed." [chuckles] 135 00:07:40,628 --> 00:07:43,631 Now that may not sound super scientific, 136 00:07:43,714 --> 00:07:46,008 but that's basically how it works. 137 00:07:46,091 --> 00:07:47,801 [narrator] Today, Pineapple Express 138 00:07:47,885 --> 00:07:52,306 is one of hundreds and hundreds of unique marijuana strains on the market, some with advertised THC potencies upward of 25%. 139 00:07:57,603 --> 00:08:00,981 That dramatic evolutionary change happened because of one thing: 140 00:08:01,524 --> 00:08:04,360 the American war on drugs. 141 00:08:06,946 --> 00:08:10,699 [Nixon] Marijuana is a weed and spreads like crabgrass once it goes to seed. 142 00:08:10,783 --> 00:08:13,077 In order to fight and defeat this enemy, 143 00:08:13,160 --> 00:08:17,623 it is necessary to wage a new all-out offensive. 144 00:08:17,706 --> 00:08:20,125 [man] But we need to concentrate on the organizations, 145 00:08:20,209 --> 00:08:23,379 we need to concentrate on who's financing them, who's setting them up, 146 00:08:23,462 --> 00:08:25,881 -and we need to cut the heads off there. -[police radio chat] 147 00:08:25,965 --> 00:08:28,133 [narrator] For the majority of the 20th century, 148 00:08:28,217 --> 00:08:31,887 most of the marijuana consumed in the US came from Mexico. 149 00:08:31,971 --> 00:08:34,181 It was terrible stuff. 150 00:08:34,473 --> 00:08:36,725 Marijuana was the... 151 00:08:37,184 --> 00:08:39,353 mostly the leaves... 152 00:08:39,436 --> 00:08:43,607 occasionally the flowers if the dealer was feeling in a good mood. 153 00:08:43,691 --> 00:08:47,236 Frequently the stems or the seeds if the dealer was feeling in a bad mood. 154 00:08:47,319 --> 00:08:49,321 And of course that was garbage that you paid for. 155 00:08:49,738 --> 00:08:52,658 [narrator] Today's growers mostly sell flowers, or bud. 156 00:08:52,741 --> 00:08:57,913 But the Mexican growers sold the whole plant: leaves, seeds, stems, and all. 157 00:08:57,997 --> 00:09:03,544 And the result was a product that probably averaged about 3% THC content by weight. 158 00:09:03,627 --> 00:09:06,505 [narrator] To cut off the flow of cannabis across the border, 159 00:09:06,589 --> 00:09:08,507 the US started paying Mexico 160 00:09:08,591 --> 00:09:12,803 to spray their marijuana fields with herbicide in 1975, 161 00:09:12,886 --> 00:09:16,599 so Americans started making a lot more of it themselves. 162 00:09:16,682 --> 00:09:21,186 But marijuana could only grow in the sunny US states like California, 163 00:09:21,270 --> 00:09:24,565 because the only marijuana we had was cannabis sativa. 164 00:09:24,648 --> 00:09:27,359 That changed in the late 1970s, 165 00:09:27,443 --> 00:09:31,238 when Americans brought back the shorter cold-resistant cannabis indica 166 00:09:31,322 --> 00:09:33,324 from the Hindu Kush mountains. 167 00:09:33,407 --> 00:09:35,367 And we came up with hybrids. 168 00:09:35,451 --> 00:09:37,953 [narrator] Crossbreeding frost-resistant indica 169 00:09:38,037 --> 00:09:39,830 with existing sativa plants 170 00:09:39,913 --> 00:09:43,792 allowed cannabis to grow in every single state in America. 171 00:09:43,876 --> 00:09:47,379 And when the Reagan Administration started using spy planes 172 00:09:47,463 --> 00:09:49,882 to search for marijuana farms from the air, 173 00:09:49,965 --> 00:09:54,261 indica's smaller size allowed growers to hide their plants indoors. 174 00:09:54,345 --> 00:09:56,680 And remember cannabis ruderalis? 175 00:09:56,764 --> 00:10:00,100 Crossbreeding with it allowed for shorter flowering times, 176 00:10:00,184 --> 00:10:02,353 so plants could sprout faster. 177 00:10:02,436 --> 00:10:05,147 And these hybrids were now able to be grown indoors. 178 00:10:05,230 --> 00:10:07,107 And they didn't take 12 weeks to grow, 179 00:10:07,191 --> 00:10:09,860 and they didn't grow eight and ten and 12 feet tall. 180 00:10:09,943 --> 00:10:12,029 [narrator] But the biggest transformation to the plant 181 00:10:12,112 --> 00:10:15,449 was the rediscovery of an ancient breeding method 182 00:10:15,532 --> 00:10:20,621 based on the same phenomenon Carl Linnaeus had observed on his windowsill. 183 00:10:21,413 --> 00:10:26,460 It turns out that process makes flowers ooze psychoactive resin. 184 00:10:27,044 --> 00:10:30,255 One day somebody said to me, "Hey, there's this new kind of weed. 185 00:10:30,339 --> 00:10:31,465 It's called Sinse." 186 00:10:32,049 --> 00:10:35,886 Sinsemilla. It's basically Spanish for "seedless." 187 00:10:35,969 --> 00:10:37,888 [narrator] When female plants are pollinated, 188 00:10:37,971 --> 00:10:41,809 their THC production slows to produce seeds. 189 00:10:41,892 --> 00:10:44,770 But if you keep female plants away from male plants, 190 00:10:44,853 --> 00:10:47,356 they never get pollinated, never produce seeds, 191 00:10:47,439 --> 00:10:50,442 and their THC production never slows down. 192 00:10:50,984 --> 00:10:52,277 Basically, a process of producing 193 00:10:52,361 --> 00:10:55,239 a bunch of sexually frustrated female marijuana plants. 194 00:10:55,906 --> 00:10:58,033 [narrator] And by clipping from those females, 195 00:10:58,117 --> 00:11:02,329 growers could clone a new generation of genetically identical plants, 196 00:11:02,413 --> 00:11:04,790 skipping the pollination process altogether. 197 00:11:05,374 --> 00:11:08,335 Unfortunately, these plants are never going to get to have sex. 198 00:11:08,419 --> 00:11:11,672 So they're just going to keep creating more and more resin, 199 00:11:11,755 --> 00:11:14,967 trying to attract that pollen so that they can make seeds. 200 00:11:15,050 --> 00:11:17,511 And if you think about it, the modern cannabis plant 201 00:11:17,594 --> 00:11:21,432 that's been bred to be all flowers is really kind of a botanical freak. 202 00:11:22,099 --> 00:11:23,767 And the flowers are huge, 203 00:11:23,851 --> 00:11:26,687 totally out of proportion to the plant itself. 204 00:11:26,770 --> 00:11:28,439 It's kind of grotesque actually. 205 00:11:28,522 --> 00:11:31,400 [narrator] The average THC content of Sinsemilla 206 00:11:31,483 --> 00:11:34,445 was several times higher than normal cannabis. 207 00:11:34,528 --> 00:11:39,742 But the THC content for both hasn't changed much over the last couple decades. 208 00:11:40,409 --> 00:11:43,579 Weed, on average, has gotten so much more potent 209 00:11:44,079 --> 00:11:47,916 because Americans started buying a lot more of the stronger version. 210 00:11:48,000 --> 00:11:50,210 But that resulted in another change. 211 00:11:50,294 --> 00:11:55,758 THC, the psychoactive compound, and CBD, the relaxing one, are connected. 212 00:11:56,133 --> 00:11:59,762 The more THC there is in a plant, the less CBD. 213 00:11:59,845 --> 00:12:01,430 Even back in the 1990s, 214 00:12:01,513 --> 00:12:05,976 the ratio of THC to CBD in the plant was about 11 to one. 215 00:12:06,059 --> 00:12:09,062 Today, you know, 30 years later nearly, 216 00:12:09,146 --> 00:12:13,776 we have THC to CBD ratios on the order of 250 to one. 217 00:12:14,276 --> 00:12:17,696 And so you get stuff with more and more THC and less and less CBD. 218 00:12:17,780 --> 00:12:21,241 There's gonna be a higher rate of people getting freaked out. 219 00:12:21,325 --> 00:12:23,035 And that appears to be true. 220 00:12:23,118 --> 00:12:28,123 They run the risk of having increased anxiety, paranoia, 221 00:12:28,207 --> 00:12:30,959 maybe thinking that they're losing their mind. 222 00:12:31,043 --> 00:12:33,962 Those are the major sort of concerns that I worry about 223 00:12:34,046 --> 00:12:39,927 when people with lack of tolerance use high THC-containing products. 224 00:12:40,010 --> 00:12:42,304 [narrator] Legal pot shops will usually label 225 00:12:42,387 --> 00:12:45,641 the THC and CBD levels of different strains, 226 00:12:45,724 --> 00:12:48,101 along with a couple other key descriptors. 227 00:12:48,185 --> 00:12:49,728 There's just one problem: 228 00:12:49,812 --> 00:12:54,024 the words we use to classify this plant don't actually mean anything. 229 00:12:54,525 --> 00:12:55,943 If you shop for marijuana, 230 00:12:56,026 --> 00:12:58,153 chances are you're familiar with these names. 231 00:12:58,237 --> 00:12:59,446 Indica or sativa? 232 00:12:59,530 --> 00:13:00,447 Indica and sativa. 233 00:13:00,531 --> 00:13:02,282 Indica versus sativa. 234 00:13:02,366 --> 00:13:03,325 [inhales] 235 00:13:04,660 --> 00:13:06,537 Indica and sativa. 236 00:13:06,620 --> 00:13:09,456 And I just basically call it "daytime pot" and "nighttime pot." 237 00:13:10,123 --> 00:13:11,667 [narrator] The sativa-indica binary 238 00:13:11,750 --> 00:13:14,628 has been the basis for how most marijuana is sold. 239 00:13:15,462 --> 00:13:18,215 Sativas provide an energetic high feeling, 240 00:13:19,216 --> 00:13:21,927 while indicas give a lethargic stoned feeling. 241 00:13:23,637 --> 00:13:28,350 But much of what we think of these things are just myths. 242 00:13:28,809 --> 00:13:30,644 [narrator] Because of extensive crossbreeding, 243 00:13:30,727 --> 00:13:32,396 how a plant today looks 244 00:13:32,479 --> 00:13:36,066 doesn't necessarily have anything to do with how it makes you feel. 245 00:13:36,149 --> 00:13:38,902 It used to be very easy to visually identify. 246 00:13:38,986 --> 00:13:42,030 And it was that broad-leafed varieties were indica 247 00:13:42,114 --> 00:13:44,032 and thin-leafed varieties were sativa. 248 00:13:44,116 --> 00:13:48,704 And now, because they've been so intercrossed and interbred so much, 249 00:13:48,787 --> 00:13:53,667 you can have a broad-leafed variety that is straight-up sativa in its effects. 250 00:13:53,750 --> 00:13:56,837 [narrator] And we can't do a genetic test for indica or sativa 251 00:13:56,920 --> 00:14:00,799 because there's no genetic sample of pure indica or sativa. 252 00:14:00,883 --> 00:14:02,843 And we're not sure that there ever was. 253 00:14:03,385 --> 00:14:07,973 When you have people labeling something 70% sativa, 70% indica, 254 00:14:08,056 --> 00:14:10,017 it's 100% subjective. 255 00:14:10,100 --> 00:14:12,686 It's done by somebody smoking it 256 00:14:12,769 --> 00:14:16,732 and deciding that they are getting either an indica or a sativa effect from it. 257 00:14:16,815 --> 00:14:19,818 Indica dominant to indica-sativa hybrid 258 00:14:19,902 --> 00:14:23,196 sounds really technical and scientific even though it's complete nonsense. 259 00:14:23,280 --> 00:14:24,698 So people say it. 260 00:14:24,781 --> 00:14:26,742 I think we're going to look back at this period 261 00:14:26,825 --> 00:14:29,995 and laugh at those hipsters in the legal stores 262 00:14:30,078 --> 00:14:32,414 selling us sativa and indica 263 00:14:32,497 --> 00:14:35,292 and telling us what it does and all this hokey shit. 264 00:14:35,375 --> 00:14:36,877 I think we're going to laugh at that. 265 00:14:36,960 --> 00:14:39,796 [narrator] Even if the sativa-indica labels are meaningless, 266 00:14:39,880 --> 00:14:42,758 you would assume at least the strain names mean something. 267 00:14:42,841 --> 00:14:44,551 When you purchase wine by name, 268 00:14:44,635 --> 00:14:47,220 you expect a genetically consistent product. 269 00:14:47,304 --> 00:14:49,806 A Merlot can't be sold as a Cabernet. 270 00:14:49,890 --> 00:14:51,850 That's because governments regulate them, 271 00:14:51,934 --> 00:14:54,269 but that's not true with cannabis strains. 272 00:14:54,353 --> 00:14:57,439 People have absolutely no idea what they're smoking. 273 00:14:57,522 --> 00:14:59,775 The strain names are not reliable. 274 00:14:59,858 --> 00:15:01,818 You can call anything you want Purple Urkle. 275 00:15:01,902 --> 00:15:04,738 [narrator] Improving that labeling is especially important, 276 00:15:04,821 --> 00:15:08,200 because we don't know what a standard unit of marijuana looks like. 277 00:15:08,867 --> 00:15:12,287 We do not have the cannabis equivalent of a drink, 278 00:15:13,538 --> 00:15:14,957 and we really need to get there 279 00:15:15,040 --> 00:15:17,834 so that people can start thinking seriously about, 280 00:15:17,918 --> 00:15:20,170 "Well, you know, how stoned do I want to get? 281 00:15:20,253 --> 00:15:23,966 Do I want to get one puff or two puffs or three puffs worth stoned?" 282 00:15:24,925 --> 00:15:27,594 But that doesn't make any sense until we've standardized the puff. 283 00:15:28,011 --> 00:15:31,723 [narrator] But standardizing a puff requires one big first step: 284 00:15:31,807 --> 00:15:33,976 legal regulated marijuana. 285 00:15:35,102 --> 00:15:38,647 Countries all over the world are starting to loosen laws on cannabis. 286 00:15:39,272 --> 00:15:41,441 And that can mean more accurate labeling. 287 00:15:42,901 --> 00:15:46,029 In the Netherlands, where medical marijuana production is legal, 288 00:15:46,113 --> 00:15:47,656 a company called Bedrocan 289 00:15:47,739 --> 00:15:52,285 closely tests the cannabinoid profile of their products to ensure consistency. 290 00:15:53,036 --> 00:15:54,913 They've done away with the hippie strain names 291 00:15:54,997 --> 00:15:58,959 in favor of more official titles, like Betica and Bedrobinal. 292 00:15:59,376 --> 00:16:00,877 When researchers tested them, 293 00:16:00,961 --> 00:16:03,922 their chemical profiles were extremely consistent. 294 00:16:04,881 --> 00:16:09,136 But White Widow and Amnesia samples bought from different Amsterdam stores 295 00:16:09,219 --> 00:16:10,721 were all over the place. 296 00:16:10,804 --> 00:16:15,100 If the legal weed market grows, we might see more of that consistency. 297 00:16:15,183 --> 00:16:17,561 Bedrocan's parent company, Canopy Growth, 298 00:16:17,644 --> 00:16:21,356 got a widely publicized investment and a historic one. 299 00:16:21,440 --> 00:16:25,110 The investor was the alcohol giant Constellation Brands. 300 00:16:25,193 --> 00:16:26,695 You may not have heard of them, 301 00:16:26,778 --> 00:16:29,281 but you've probably heard of some of their products. 302 00:16:29,448 --> 00:16:30,699 [glass clinks] 303 00:16:30,782 --> 00:16:32,492 That raises the question: 304 00:16:32,576 --> 00:16:35,078 What does the Corona of weed look like? 305 00:16:35,537 --> 00:16:37,122 That depends on the market. 306 00:16:38,040 --> 00:16:41,293 It's estimated that in Colorado's legal pot market, 307 00:16:41,376 --> 00:16:45,464 near daily or daily users make up the biggest share of demand, 308 00:16:45,547 --> 00:16:47,674 almost 67%. 309 00:16:48,216 --> 00:16:51,011 And the percentage of users who consume that heavily 310 00:16:51,094 --> 00:16:52,929 keeps going up in the US. 311 00:16:53,013 --> 00:16:54,681 They're gonna be driven by profits. 312 00:16:54,765 --> 00:16:58,185 If most of their goods are sold to regular and heavy users, 313 00:16:58,268 --> 00:17:00,187 that's who they're gonna market their products to, 314 00:17:00,270 --> 00:17:02,147 and they're going to be working aggressively 315 00:17:02,230 --> 00:17:04,858 at developing new regular and heavy users. 316 00:17:04,941 --> 00:17:10,363 But as long as somebody has a bottom line that's driven by drug abuse, 317 00:17:10,447 --> 00:17:12,282 they're gonna promote drug abuse. 318 00:17:12,365 --> 00:17:13,366 It's not rocket science. 319 00:17:13,867 --> 00:17:16,369 [narrator] Because those heavy users have a greater tolerance 320 00:17:16,453 --> 00:17:18,872 and are constantly pursuing a better high, 321 00:17:18,955 --> 00:17:22,584 they also drive the average demand toward high-potency products. 322 00:17:23,210 --> 00:17:26,421 Everybody I know my age who still smokes complains. 323 00:17:26,880 --> 00:17:29,216 You know, why can't you get the mellow stuff anymore? 324 00:17:29,800 --> 00:17:32,094 And the answer is the people who want the mellow stuff... 325 00:17:32,761 --> 00:17:34,346 don't buy enough to matter. 326 00:17:34,429 --> 00:17:38,308 [narrator] Legal stores now sell edibles, vapor pens, and extracts, 327 00:17:38,391 --> 00:17:42,646 some with concentrations of THC close to 100%. 328 00:17:42,729 --> 00:17:47,943 But you can now also buy those kinds of products with only CBD and no THC at all, 329 00:17:48,026 --> 00:17:50,987 which claim to reduce anxiety without getting you high. 330 00:17:51,363 --> 00:17:53,573 Understanding how these diverse new products 331 00:17:53,657 --> 00:17:56,159 affect the human body is important, 332 00:17:56,743 --> 00:17:59,287 because marijuana isn't totally harmless. 333 00:17:59,663 --> 00:18:03,625 Studies show it can raise the risk of schizophrenia and psychosis. 334 00:18:05,043 --> 00:18:08,672 And there's still a lot we don't know about its long-term health impacts. 335 00:18:09,840 --> 00:18:11,675 But every day also seems to bring 336 00:18:11,758 --> 00:18:15,095 new stories about marijuana's possibilities as a medicine. 337 00:18:15,178 --> 00:18:17,848 [man] Another study found that people with chronic pain reported 338 00:18:17,931 --> 00:18:20,183 they reduce the amount of opioids they use. [woman] Its effectiveness in treating glaucoma 339 00:18:22,602 --> 00:18:26,314 and alleviating the side effects of chemotherapy is unrivaled. 340 00:18:26,398 --> 00:18:30,235 Many patients insist pot helped where other medications failed. 341 00:18:30,318 --> 00:18:34,197 [man] This week's study of 120 children with a rare form of epilepsy 342 00:18:34,281 --> 00:18:37,909 found those who are given CBD along with their standard medications 343 00:18:37,993 --> 00:18:41,746 had a nearly 40% reduction in the frequency of seizures. 344 00:18:41,830 --> 00:18:44,416 [narrator] In the years to come, engineering this plant 345 00:18:44,499 --> 00:18:47,002 will help us tailor those possible treatments 346 00:18:47,085 --> 00:18:49,838 and it will open up a whole new field of medicine. 347 00:18:50,338 --> 00:18:53,175 We've changed plants dramatically before. 348 00:18:53,633 --> 00:18:57,512 Corn, peaches, and watermelon were once inedible, tiny fruits. 349 00:18:58,054 --> 00:19:01,558 Over thousands of years, we bred them to fit our desires. 350 00:19:01,641 --> 00:19:05,729 With cannabis, underground growers made a similar transformation happen 351 00:19:05,812 --> 00:19:07,647 in just a few decades. 352 00:19:07,731 --> 00:19:12,736 And modern agricultural engineering is about to transform it again. 353 00:19:13,528 --> 00:19:15,530 In the long natural history of cannabis, 354 00:19:15,614 --> 00:19:17,532 which has been going on for thousands of years 355 00:19:17,616 --> 00:19:20,285 and has had these very important peak moments,