1
00:01:29,590 --> 00:01:31,801
Then again, I don't really think

2
00:01:31,884 --> 00:01:33,761
there's enough of a melody.

3
00:02:45,458 --> 00:02:50,213
Back then, we only had
three broadcast agencies,

4
00:02:50,296 --> 00:02:56,260
so it was hard to find new culture.

5
00:03:29,001 --> 00:03:35,299
When I was young,
people had a negative view of dancing.

6
00:03:35,383 --> 00:03:39,095
The adults did not look at it
in a positive light.

7
00:03:44,183 --> 00:03:48,062
If they wore something,
it became the trend.

8
00:03:48,521 --> 00:03:55,486
I think they introduced
American hip-hop fashion to Korea.

9
00:04:51,125 --> 00:04:56,047
We are so sad because they left us.

10
00:05:18,903 --> 00:05:24,158
"Made in Korea" should be stressed,

11
00:05:59,693 --> 00:06:02,947
People were wearing those gloves
on the streets.

12
00:06:03,030 --> 00:06:05,241
It was shocking to me as a child.

13
00:06:05,324 --> 00:06:09,995
They wore ski apparel once,
and the next thing you know,

14
00:06:10,079 --> 00:06:14,125
everyone was wearing
the same clothes at the slopes.

15
00:07:49,637 --> 00:07:53,974
Even in the Korean market,
We often talk about what K-pop is.

16
00:07:54,058 --> 00:07:55,768
Does it refer to a band made in Korea? Does it only include idols?

17
00:09:21,979 --> 00:09:25,482
Idols must be kind and polite,

18
00:09:25,566 --> 00:09:29,320
and never be involved
with alcohol, drugs, or scandals.

19
00:10:53,570 --> 00:10:55,948
I don't think there's a single group
that cannot dance well.

20
00:11:53,005 --> 00:11:57,926
In fact, many K-pop songs

21
00:11:58,010 --> 00:12:04,057
are written by foreign composers

22
00:12:04,266 --> 00:12:07,102
from Sweden and the U.S.

23
00:14:07,890 --> 00:14:09,433
I got a look at "I Got a Boy,"

24
00:14:09,516 --> 00:14:14,730
every popular genre at the time
is something packed into one song.

25
00:14:24,406 --> 00:14:29,036
In terms of how agencies create the music,
K-pop is more product than art.

26
00:14:29,119 --> 00:14:31,705
But the fans don't consume it

27
00:14:31,788 --> 00:14:36,960
merely as a product,
like a car or a laptop.

28
00:14:37,044 --> 00:14:40,130
Rather, they're interpreting

29
00:14:40,213 --> 00:14:44,593
and finding their own ways
of enjoying it.

30
00:16:15,308 --> 00:16:18,562
Of course there are still problems
in the relationship between artists

31
00:16:18,645 --> 00:16:20,856
and agencies,
with how contracts are managed.

32
00:16:20,939 --> 00:16:26,903
That might have been true in the past,
but K-pop has changed since then.

33
00:16:26,987 --> 00:16:31,992
This image of idols with no freedom
whatsoever is no longer true.

34
00:16:37,706 --> 00:16:41,752
That actually gets to the core of K-pop.

35
00:16:41,835 --> 00:16:43,545
It's "so K," so to speak.

36
00:16:43,628 --> 00:16:49,092
To be patient and endure
and finally achieve what you want