1 00:00:06,591 --> 00:00:09,969 [female narrator] Imagine two customers walk into a luxury store. 2 00:00:10,053 --> 00:00:12,221 One is wearing a dress and a fur coat. 3 00:00:12,305 --> 00:00:14,891 The other is wearing a jacket and gym clothes. 4 00:00:14,974 --> 00:00:17,810 Which would you guess would be able to spend more money? 5 00:00:18,603 --> 00:00:21,439 When researchers asked employees at boutique shops in Milan 6 00:00:21,522 --> 00:00:23,483 that question in 2013, 7 00:00:23,566 --> 00:00:27,945 their answer was overwhelmingly the person in gym clothes. 8 00:00:28,029 --> 00:00:30,073 But even as recently as the '90s, 9 00:00:30,156 --> 00:00:32,742 wearing sweatpants in public was a TV punchline. 10 00:00:33,493 --> 00:00:35,078 Again with the sweatpants? 11 00:00:35,161 --> 00:00:37,872 Know the message you're sending to the world with sweatpants? 12 00:00:37,955 --> 00:00:40,249 You're telling the world, "I give up." 13 00:00:40,333 --> 00:00:41,459 [laughter] 14 00:00:41,542 --> 00:00:43,711 Because for thousands of years, 15 00:00:43,795 --> 00:00:46,047 clothing more or less followed the same rules. 16 00:00:47,256 --> 00:00:50,760 The quality of your fabric and tailoring was a status symbol. 17 00:00:50,843 --> 00:00:53,846 If you could afford it, you hired a tailor or seamstress. 18 00:00:54,388 --> 00:00:57,975 Clothing clearly separated the rich from the poor 19 00:00:58,059 --> 00:00:59,644 and men from women. 20 00:01:00,937 --> 00:01:04,065 There used to be a lot of things that women needed to do 21 00:01:04,148 --> 00:01:07,151 in order to present themselves to be accepted. 22 00:01:08,402 --> 00:01:10,238 And we're breaking those barriers, 23 00:01:10,321 --> 00:01:12,907 and here we are, and leggings are taking over the world. 24 00:01:14,784 --> 00:01:18,246 Today, men and women wear a lot of the same things. 25 00:01:18,329 --> 00:01:22,458 Some of the world's richest people dress like anyone you pass on the street. 26 00:01:22,542 --> 00:01:25,503 And high fashion looks to streetwear for inspiration. 27 00:01:26,838 --> 00:01:31,968 Activewear like this has become a global market worth over $300 billion. 28 00:01:32,051 --> 00:01:34,720 It's almost a quarter of all the clothes we buy. 29 00:01:35,304 --> 00:01:36,848 How did that happen? 30 00:01:36,931 --> 00:01:41,394 How did we start dressing so casually, and why do we do it? 31 00:01:42,520 --> 00:01:46,190 [woman] Our designers have developed new fashions for casual living. 32 00:01:46,274 --> 00:01:50,194 -[man] This is a synthetic fiber. -You mean we make cloth out of that? 33 00:01:50,278 --> 00:01:53,948 [second man] Research in miracle fabrics has created a clothing revolution. 34 00:01:54,031 --> 00:01:56,159 I'm here for the spandex. 35 00:01:56,242 --> 00:02:00,621 And I just love how fashion is finally just becoming more and more cultural. 36 00:02:01,914 --> 00:02:06,169 I want to wear my working-out clothes in my day-to-day life. 37 00:02:06,252 --> 00:02:07,420 [man] It was more casual, 38 00:02:07,503 --> 00:02:10,089 but at the same time, you could go anywhere. 39 00:02:15,928 --> 00:02:18,973 Yeah, the word "athleisure" probably came in-- 40 00:02:19,056 --> 00:02:20,057 I don't know what-- 41 00:02:20,141 --> 00:02:25,354 it's some-- somewhere around 2011, 2012, 42 00:02:25,438 --> 00:02:26,939 and it was almost like a joke. 43 00:02:27,023 --> 00:02:30,151 [man] Are we wearing more sportswear because we're exercising more? 44 00:02:30,234 --> 00:02:32,028 -[buzzer] -[second man] Uh, no. 45 00:02:32,111 --> 00:02:33,738 -[man and woman] Athleisure. -Athleisure. 46 00:02:33,821 --> 00:02:36,157 Wear gym clothes and still look fabulous. 47 00:02:36,240 --> 00:02:39,702 -Do you work out in those pants? -Yeah, I think so. 48 00:02:39,785 --> 00:02:41,704 -But you haven't? -No, I haven't. 49 00:02:41,787 --> 00:02:43,080 [both laugh] 50 00:02:44,665 --> 00:02:48,794 [narrator] While the term "athleisure" may be new, the trend definitely isn't. 51 00:02:49,712 --> 00:02:52,340 And it all started with free time. 52 00:02:54,508 --> 00:02:57,011 Free time is associated with the ruling class. 53 00:02:57,094 --> 00:02:59,972 I mean, throughout history, the ruling class had leisure 54 00:03:00,056 --> 00:03:03,434 because servants or slaves were doing all of the actual work. 55 00:03:04,227 --> 00:03:06,145 But by the early 20th century, 56 00:03:06,229 --> 00:03:10,149 life was getting better for average people in industrializing countries. 57 00:03:10,233 --> 00:03:14,320 New time-saving technologies and pressure from organized labor 58 00:03:14,403 --> 00:03:17,114 ushered in regulations on work hours. 59 00:03:17,865 --> 00:03:21,702 The average work week dropped from 65 to 46 hours 60 00:03:21,786 --> 00:03:24,163 in the span of a single lifetime. 61 00:03:24,247 --> 00:03:26,999 One of the biggest drops was in the U.S. 62 00:03:27,667 --> 00:03:30,586 What you find by the beginning of the 20th century 63 00:03:30,670 --> 00:03:34,882 is that people of the middling sort start to have more leisure time 64 00:03:34,966 --> 00:03:38,386 so they also can participate in sports. 65 00:03:42,098 --> 00:03:45,351 Indoor gyms sprung up in cities across America. 66 00:03:45,434 --> 00:03:47,979 That concept had been recently pioneered in Germany, 67 00:03:48,062 --> 00:03:49,939 inspired by the ancient Greeks. 68 00:03:50,022 --> 00:03:54,318 The word "gymnasium" actually comes from the Greek "gymnós," 69 00:03:54,402 --> 00:03:57,697 meaning "naked," because the original gym clothes... 70 00:03:57,780 --> 00:03:58,990 -[ding] -...were nothing. 71 00:03:59,740 --> 00:04:02,368 And that would've been a lot less constricting 72 00:04:02,451 --> 00:04:05,621 than the outfits of gym-goers in the late 1800s. 73 00:04:06,372 --> 00:04:10,167 But then their clothes started getting more comfortable. 74 00:04:10,293 --> 00:04:14,463 That's because gyms were private spaces segregated by gender, 75 00:04:14,547 --> 00:04:17,174 which meant women could wear new designs like bloomers 76 00:04:17,258 --> 00:04:19,802 that would've been scandalous on city streets. 77 00:04:20,970 --> 00:04:22,596 At the risk of arrest, 78 00:04:22,680 --> 00:04:26,434 women campaigned to make those more comfortable styles acceptable. 79 00:04:26,517 --> 00:04:30,938 Because at the time, women's clothes could be extremely restrictive. 80 00:04:31,022 --> 00:04:33,733 Wealthy women sometimes needed help getting dressed. 81 00:04:34,984 --> 00:04:37,653 But once women were able to play sports in college 82 00:04:37,737 --> 00:04:39,530 and bicycles took off in cities... 83 00:04:40,323 --> 00:04:43,326 those casual clothes stopped being so private. 84 00:04:44,118 --> 00:04:46,996 And that's when things really started to change. 85 00:04:48,247 --> 00:04:49,957 Just look at tennis outfits. 86 00:04:50,041 --> 00:04:56,088 In 1900, players wore ankle-length skirts, long sleeves, and corsets. 87 00:04:56,172 --> 00:04:59,717 Then skirts got shorter and shorter. 88 00:04:59,800 --> 00:05:02,303 Tennis players like France's Suzanne Lenglen 89 00:05:02,386 --> 00:05:04,180 became style icons. 90 00:05:04,263 --> 00:05:07,600 [man] She served up a costume that made the game more interesting. 91 00:05:08,642 --> 00:05:10,978 [narrator] Her signature knee-length pleated skirts, 92 00:05:11,062 --> 00:05:14,523 sleeveless tops, rolled stockings, and headbands 93 00:05:14,607 --> 00:05:16,275 helped her play the sport better, 94 00:05:16,359 --> 00:05:20,154 and young women started copying her look as a progressive statement. 95 00:05:21,238 --> 00:05:22,448 By the 1920s, 96 00:05:22,531 --> 00:05:26,827 Vogue magazine regularly featured tennis-inspired looks on its cover. 97 00:05:27,703 --> 00:05:31,207 Clothes made for sports were becoming mainstream fashion. 98 00:05:32,583 --> 00:05:35,544 What you see in America by the early 20th century 99 00:05:35,628 --> 00:05:37,421 is a kind of blurring of those things. 100 00:05:37,505 --> 00:05:39,256 So something like a sweater, 101 00:05:39,340 --> 00:05:41,592 which you originally would wear to sweat in 102 00:05:41,675 --> 00:05:44,887 while you were in active-leisure pursuits, 103 00:05:44,970 --> 00:05:49,266 then became something that you would wear to look casual and sportive. 104 00:05:50,226 --> 00:05:51,352 [overlapping chatter] 105 00:05:51,435 --> 00:05:54,438 I certainly feel much more comfortable playing in shorts 106 00:05:54,522 --> 00:05:59,568 because my skirt doesn't flap around when I putt and when I walk over hills. 107 00:06:00,528 --> 00:06:03,531 [narrator] Clothing that allows people to move freely and comfortably-- 108 00:06:03,614 --> 00:06:06,534 almost all of it began as sports apparel. 109 00:06:07,410 --> 00:06:10,913 Sneakers come from croquet, Henley shirts from rowing, 110 00:06:10,996 --> 00:06:12,665 and turtlenecks come from polo. 111 00:06:14,500 --> 00:06:19,255 That new casual American style became known as sportswear. 112 00:06:20,381 --> 00:06:21,924 Commercials like this one 113 00:06:22,007 --> 00:06:25,219 advertised these clothes as comfortable, easy to wash... 114 00:06:25,302 --> 00:06:28,055 [man] Radiant from head to toe in man-made materials. 115 00:06:28,139 --> 00:06:30,433 [narrator] ...and made out of plastic. 116 00:06:31,892 --> 00:06:33,936 For almost all of human history, 117 00:06:34,019 --> 00:06:37,648 textiles were made from either animals or plants. 118 00:06:37,731 --> 00:06:40,609 Worms gave us silk, sheep gave us wool, 119 00:06:40,693 --> 00:06:43,737 goats gave us cashmere, flax plants gave us linen, 120 00:06:43,821 --> 00:06:47,032 and cotton shrubs, of course, gave us cotton. 121 00:06:47,116 --> 00:06:48,534 If you look at cotton, 122 00:06:48,617 --> 00:06:50,786 it was readily accessible to most everybody, 123 00:06:50,870 --> 00:06:53,747 and it was grown pretty much all over the world, 124 00:06:53,831 --> 00:06:56,792 so everybody had access to it, but it has limitations. 125 00:06:56,876 --> 00:06:59,920 Cotton can hold about eight percent of its weight in water. 126 00:07:00,004 --> 00:07:03,215 For wool, it can be up to 30%. 127 00:07:03,299 --> 00:07:07,011 These wool swimsuits weighed eight pounds when they got wet. 128 00:07:08,262 --> 00:07:13,517 But then scientists discovered how to make a totally new kind of fiber in a lab. 129 00:07:13,601 --> 00:07:15,144 The magic of modern chemistry 130 00:07:15,227 --> 00:07:19,231 rocketed us into a new world of modern fabrics. 131 00:07:19,315 --> 00:07:22,193 In the span of a few decades, the chemical company DuPont 132 00:07:22,276 --> 00:07:25,613 introduced the world to all of these synthetic fibers. 133 00:07:27,239 --> 00:07:29,200 First, there was nylon. 134 00:07:29,283 --> 00:07:31,577 DuPont marketed the silk-like fabric to women 135 00:07:31,660 --> 00:07:35,331 as an alternative to the scratchy wool stockings of the time. 136 00:07:35,414 --> 00:07:36,540 They were a hit. 137 00:07:36,624 --> 00:07:40,794 [man] On the run come the ladies. Free nylons just for the scramble. 138 00:07:40,878 --> 00:07:44,173 It may only prove that a woman wants to be a knockout 139 00:07:44,256 --> 00:07:46,800 even if she has to KO her friends to do it. 140 00:07:47,593 --> 00:07:49,261 [narrator] Soon, fashion magazines 141 00:07:49,345 --> 00:07:52,306 were filled with ads for new man-made fibers, 142 00:07:52,389 --> 00:07:56,268 claiming they would free women from time-consuming clothes-care. 143 00:07:57,186 --> 00:08:00,439 And then DuPont invented something revolutionary. 144 00:08:02,191 --> 00:08:04,068 I think we need to talk about spandex. 145 00:08:04,944 --> 00:08:08,489 Spandex, first marketed under the brand name Lycra, 146 00:08:08,572 --> 00:08:12,451 would be blended with natural fibers to make it more lightweight, elastic, 147 00:08:12,535 --> 00:08:14,203 and flattering to your figure. 148 00:08:14,954 --> 00:08:17,915 It meant that you could create garments 149 00:08:17,998 --> 00:08:22,086 that fit much closer to the body, but that were so comfortable. 150 00:08:22,920 --> 00:08:26,507 That made it possible to create form-fitting clothes 151 00:08:26,590 --> 00:08:30,135 without clever and expensive cutting and seaming. 152 00:08:31,220 --> 00:08:32,555 Once you had lycra, 153 00:08:32,638 --> 00:08:36,058 any old stupid manufacturer could do body-worshiping clothes. 154 00:08:36,141 --> 00:08:40,062 Body-hugging spandex revolutionized what we wore for sports. 155 00:08:40,145 --> 00:08:42,356 For swimming, skiing, cycling, 156 00:08:42,439 --> 00:08:45,234 dancing, and yoga. 157 00:08:47,069 --> 00:08:51,198 But there's one big problem with spandex-- it's very clingy... 158 00:08:51,282 --> 00:08:54,535 in areas you may not want it to cling. 159 00:08:57,580 --> 00:09:00,291 -Are you ready to do the workout? -[women] Yeah. 160 00:09:00,374 --> 00:09:04,003 Now, if you look at the Jane Fonda videos, they've solved that problem 161 00:09:04,086 --> 00:09:07,548 by having basically a bodysuit over top of the leotards. 162 00:09:07,631 --> 00:09:11,427 -Stomach tight, buttocks pulled in... -But then came yoga pants. 163 00:09:15,055 --> 00:09:16,599 I started lululemon 164 00:09:16,682 --> 00:09:19,310 on the premise that this pant was perfect. 165 00:09:19,393 --> 00:09:24,315 The number one key invention was the gusset in the crotch. 166 00:09:25,024 --> 00:09:28,152 That's right, the gusset in the crotch. 167 00:09:28,777 --> 00:09:31,905 It's a diamond-shaped piece of fabric in between the pant legs 168 00:09:31,989 --> 00:09:34,241 that increases coverage and flexibility. 169 00:09:35,242 --> 00:09:39,079 I just basically took that bodysuit and built that into the pant. 170 00:09:39,163 --> 00:09:42,082 So then it became acceptable for a woman 171 00:09:42,166 --> 00:09:46,462 to leave a sweaty workout and be out on the street. 172 00:09:50,215 --> 00:09:54,928 Design innovations like this made skin-tight clothes less revealing. 173 00:09:55,012 --> 00:09:59,016 I want to be able to... have it be acceptable 174 00:09:59,099 --> 00:10:01,935 that I can go and work out, 175 00:10:02,019 --> 00:10:04,146 take my kids to school, then show up to work. 176 00:10:04,229 --> 00:10:07,900 And I don't want to break the bank or have to change on the go. 177 00:10:07,983 --> 00:10:10,444 I want to wear one legging, really. 178 00:10:10,527 --> 00:10:13,947 I think that's why activewear has become so enormous. 179 00:10:14,657 --> 00:10:17,743 It just suits the modern woman. 180 00:10:17,826 --> 00:10:23,040 Today, American women are buying more stretch pants than jeans. 181 00:10:23,123 --> 00:10:27,169 But going from this to this took time. 182 00:10:28,253 --> 00:10:31,298 It took quite a long time before the public adjusted to 183 00:10:31,382 --> 00:10:34,176 what seemed to them like shocking body exposure. 184 00:10:34,259 --> 00:10:38,597 And that was something that was gradually mediated by fashion photographs, 185 00:10:38,681 --> 00:10:41,350 by movies, by television shows. 186 00:10:41,433 --> 00:10:46,438 By the early 1960s, almost every American had a screen in their home 187 00:10:46,522 --> 00:10:50,693 just as the biggest generation in American history entered their teens. 188 00:10:51,402 --> 00:10:54,363 Youth movements were also extremely important. 189 00:10:54,446 --> 00:10:57,449 You see that at the beginning of the 20th century. 190 00:10:57,533 --> 00:11:00,327 You see it again in the '60s, '70s, again in the '80s. 191 00:11:00,411 --> 00:11:02,496 I mean, it never stopped after that. 192 00:11:02,579 --> 00:11:06,542 TV also turned athletes into celebrities like never before... 193 00:11:07,584 --> 00:11:12,297 just as professional sports teams slowly started allowing non-white players. 194 00:11:12,923 --> 00:11:17,845 The number of black players in the NBA went from three in 1950 195 00:11:17,928 --> 00:11:22,307 to nearly 3/4 of all the league's players by the early 1990s. 196 00:11:23,142 --> 00:11:26,311 Seeing athletes on TV, along with their hoodies, 197 00:11:26,395 --> 00:11:30,149 their spandex, and their sneakers lead to new trends, 198 00:11:30,232 --> 00:11:32,067 and vendors took notice. 199 00:11:32,151 --> 00:11:34,236 They are looking for the cool items 200 00:11:34,319 --> 00:11:37,656 because they've seen it on TV, and they've been influenced by the fact 201 00:11:37,740 --> 00:11:40,701 that these are what all the kids are going to be wearing. 202 00:11:41,493 --> 00:11:46,373 The lifestyle of young people and their habits 203 00:11:46,457 --> 00:11:48,250 and things they're interested in 204 00:11:48,333 --> 00:11:53,005 increasingly have moved away from formal business-style dressing 205 00:11:53,088 --> 00:11:55,382 towards leisure dressing. 206 00:11:55,466 --> 00:12:00,262 These new idols also inspired the fashions of a new music genre. 207 00:12:00,345 --> 00:12:01,889 ♪ My Adidas ♪ 208 00:12:01,972 --> 00:12:06,268 Run-DMC released "My Adidas" on their 1986 album Raising Hell... 209 00:12:06,351 --> 00:12:07,352 ♪ I got 50 pair... ♪ 210 00:12:07,519 --> 00:12:10,773 ...the first rap album to crack the Billboard Top 10. 211 00:12:10,856 --> 00:12:12,483 ♪ My Adidas ♪ 212 00:12:12,566 --> 00:12:14,443 Those lyrics prompted Adidas 213 00:12:14,526 --> 00:12:17,362 to set up an endorsement deal with Run-DMC, 214 00:12:17,446 --> 00:12:19,198 the first of many partnerships 215 00:12:19,281 --> 00:12:21,825 between a clothing line and a hip-hop artist. 216 00:12:21,909 --> 00:12:24,411 And those partnerships helped democratize brands 217 00:12:24,495 --> 00:12:28,540 previously associated with country clubs and exclusivity. 218 00:12:28,624 --> 00:12:30,793 This is Ralph Lauren, you know what I'm saying? 219 00:12:30,876 --> 00:12:33,712 Take it back to Polo preppy days, you know what I'm saying? 220 00:12:33,796 --> 00:12:36,757 For hip-hop performers to embrace that 221 00:12:36,840 --> 00:12:40,344 and sort of translate it in their own way 222 00:12:40,427 --> 00:12:43,889 I think was a real statement about what status means 223 00:12:43,972 --> 00:12:48,393 and who has access to status and how it's defined. 224 00:12:48,477 --> 00:12:53,232 Ultimately sort of who owned the markers of success. 225 00:12:54,483 --> 00:12:57,986 This style came to be known as streetwear. 226 00:12:58,070 --> 00:13:02,407 Slowly, people historically marginalized from the markers of success 227 00:13:02,491 --> 00:13:04,952 started to be the ones to influence them. 228 00:13:05,035 --> 00:13:06,328 And as hip-hop grew to be 229 00:13:06,411 --> 00:13:11,834 one of the most popular music genres in the world, that style spread globally. 230 00:13:11,917 --> 00:13:13,585 [man] It started in New York City, 231 00:13:13,669 --> 00:13:16,338 moved out to mainstream America, and then on to France... 232 00:13:16,421 --> 00:13:20,384 [woman] Japanese teens are dressing, and, yes, even looking the part. 233 00:13:20,467 --> 00:13:22,636 It's just something that appeals to me, really. 234 00:13:22,719 --> 00:13:25,138 It's hip-hop, though, isn't it? It's streetwear. 235 00:13:26,598 --> 00:13:31,979 When you start having that kind of shift from formal to casual to athletic 236 00:13:32,062 --> 00:13:37,067 to, you know, whatever it-it may be, all of those things sort of upset 237 00:13:37,150 --> 00:13:41,613 what we know to be, um, the hierarchy of status, 238 00:13:41,697 --> 00:13:47,077 how we sort of very quickly aesthetically define people. 239 00:13:47,703 --> 00:13:50,664 Over the decades, these trends have had different names-- 240 00:13:50,747 --> 00:13:55,002 sportswear, activewear, streetwear and now athleisure. 241 00:13:55,085 --> 00:13:57,629 But they've all allowed us to dress more casually, 242 00:13:57,796 --> 00:14:01,758 and that's turned the meaning of clothes upside down. 243 00:14:01,842 --> 00:14:05,095 Gym clothes can signal wealth better than fur coats. 244 00:14:05,178 --> 00:14:08,015 Women wear clothes once reserved for men, 245 00:14:08,098 --> 00:14:13,520 and billionaires make public appearances in running shoes and hoodies. 246 00:14:13,604 --> 00:14:15,898 But while more people may dress the same way, 247 00:14:15,981 --> 00:14:19,443 that doesn't mean that they're all seen the same way. 248 00:14:19,526 --> 00:14:24,448 Yes, they have the ability to walk around wearing hoodies and jeans 249 00:14:24,531 --> 00:14:29,745 because they are white dudes in Silicon Valley who are billionaires. 250 00:14:30,037 --> 00:14:32,706 Other people without that privilege, 251 00:14:32,789 --> 00:14:36,084 um, don't get to walk around in hoodies. 252 00:14:40,505 --> 00:14:42,799 For centuries, people have fought for the right 253 00:14:42,883 --> 00:14:46,637 to move freely, safely and comfortably in public 254 00:14:46,720 --> 00:14:49,306 and to show their bodies how they want to. 255 00:14:49,389 --> 00:14:52,434 Clothing is still a battleground, 256 00:14:52,517 --> 00:14:56,563 and you just need to turn on the news to see that that battle isn't over. 257 00:14:57,189 --> 00:14:59,441 [male newscaster] Protesters wore sports jerseys, 258 00:14:59,524 --> 00:15:02,361 sleeveless shirts, and baseball caps on backwards. 259 00:15:02,444 --> 00:15:07,282 Items banned under a new dress code in the city's nightclub district. 260 00:15:07,366 --> 00:15:10,661 The fact that he was black and the fact that he's wearing a hoodie 261 00:15:10,744 --> 00:15:12,621 makes him suspicious walking home. 262 00:15:12,704 --> 00:15:15,999 [man] The mayor of Cannes is temporarily banning women 263 00:15:16,083 --> 00:15:19,294 from wearing burkinis at the French Riviera's beaches. 264 00:15:19,378 --> 00:15:22,965 Serena Williams will be banned from wearing her black cat suit. 265 00:15:23,048 --> 00:15:26,176 Girls wearing leggings without shorts or a skirt to cover them 266 00:15:26,259 --> 00:15:27,678 will not be allowed on campus. 267 00:15:27,761 --> 00:15:31,098 The company's founder and chairman, Chip Wilson, he is stepping down 268 00:15:31,181 --> 00:15:33,558 after an uproar over these comments that he made... 269 00:15:33,642 --> 00:15:37,521 Frankly, some woman's bodies just actually don't work for it. 270 00:15:37,604 --> 00:15:41,650 We're sick and tired of our clothing and our bodies 271 00:15:41,733 --> 00:15:43,235 being policed by men. 272 00:15:46,613 --> 00:15:51,201 Athleisure and sportswear and cultural shifts 273 00:15:51,284 --> 00:15:54,913 have allowed us to value... 274 00:15:54,997 --> 00:15:57,582 personal comfort above... 275 00:15:58,583 --> 00:15:59,960 everything else. 276 00:16:00,043 --> 00:16:02,045 [closing music playing]