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Sugar is responsible
for the high rates of obesity,

2
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diabetes, heart disease and cancer,
and should be regulated.

3
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Sugary drink consumption

4
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is a key driver of the obesity epidemic
in the United States.

5
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Sugar is addictive.

6
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We're literally
poisoning ourselves with sugar.

7
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It's coated with golden sugar.

8
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Too good for leprechauns.

9
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Silly rabbit. Trix are for kids.

10
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Sugar doesn’t have
any nutritional value whatsoever.

11
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I'd argue that you couldn’t
even call it a nutrient.

12
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Some sugar is converted into fat.

13
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He shouldn’t let candy and sweets
substitute for other foods.

14
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My tummy wants some yummy.

15
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Yes, there's a party
in every bottle of No-Cal,

16
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the first, the finest
sugar-free soft drink.

17
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Splenda brand sweetener.

18
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You can say sugar or you can say Splenda.

19
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You can enjoy all
these sweet sensations

20
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without all the calories.

21
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Sounds just too good to be true.

22
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The world premiere of Diet Coke.

23
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♪ You’re gonna drink it
Just for the taste of it ♪

24
00:11:26,268 --> 00:11:28,979
No, I don't like the way that fake sugar,

25
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you know, leaves that taste in your mouth.

26
00:11:31,941 --> 00:11:34,193
-How bad is it?
-Sweetened chemically.

27
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Super sweet
that your mouth can’t really handle it.

28
00:20:45,327 --> 00:20:47,829
The science is coming in now where we know

29
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that sugar is more addictive than cocaine.

30
00:20:51,166 --> 00:20:52,751
Eight times more addictive than cocaine.

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Addictive like heroin, rock cocaine.