[Damon] Beverly Hills is home to some of the
most wealthy and powerful people in the world.
They drive the finest cars, shop at the best boutiques,
and they live in the most outrageous homes.
They also have access to the most exclusive
and high-end erotic club ever.
I created that club. It's called SNCTM.
♪ groovy music ♪
♪♪♪
SNCTM is a secretive society
where we do a black tie masquerade,
private dinner parties, and an erotic theater.
It's a place for my members
to explore their wildest fantasies,
and learn about their true sexual selves.
And now, I want to take SNCTM international.
Our first attempt at that is going to be Moscow.
♪ dramatic music ♪
♪♪♪
♪ dramatic classical music ♪
♪♪♪
I'm in Moscow putting together
the first international SNCTM party.
I'm away from my girlfriend.
There's a lot going on around me right now.
My visa showed up a day late.
I was supposed to fly yesterday.
So we're rehearsing and doing the show the same day?
- [Nick] Mm-hmm. - Holy fuck.
It's pretty intense.
I really hope that it goes well
and that we don't have any major incidents.
I've heard all kinds of stories.
I know that we're dealing with some very high-level people.
I know we've got some politicians in.
I know we've got Russian mafia,
a lot of interesting couples, and--and, you know,
this interaction is gonna be new on many levels.
♪ dramatic music ♪
It's a big risk for the brand, and if we're successful,
the sky's the limit.
Just a little bit back. Perfect.
Okay, go for it.
Your parties, they sound like something very secret
and very elite.
We don't have many things like that in Russia.
A couple weeks ago, a reporter came in from Moscow.
She writes for Esquire in Moscow.
And she came to ask questions about SNCTM
and sort of find out about the party we're gonna do there.
Well, so this is how it works.
You come into a place
where you're free to be a grown-up.
- Mm-hmm. - You're an adult.
If you want to have sex with somebody, you can.
If you meet a couple or a girl or multiple girls
or a guy or whatever you're into,
and you're turned on and you want to make love
at the event, you can.
That sounds fantastic.
Uh, that's why we were interested.
We actually tried to find something like that in Russia,
but we couldn't.
I think in Moscow, people are more afraid
of what this is at this moment.
Even though I know and you know
that people are indulging in this
maybe more in Moscow than anywhere else,
but they don't want to admit it.
Because what we've done in the U.S.
is really created this environment where men and women
come to enjoy each other. It's about men and women.
You know, it's not just about men.
And so the women feel, like, empowered.
I don't know if, culturally, Moscow or other cities
are even open to that,
but that's what we're gonna try to do.
I think you will change rules around the world.
In some countries, definitely.
I hope so.
It really was important to me to show her that Americans
aren't all a bunch of assholes
who are uptight about their country
and their government, et cetera.
There's so much in the news right now
about this conflict between us,
and as far as I'm concerned, it doesn't exist for me.
I just want to see what it looks like
and what it feels like and what the party is good by me.
But that's not because uh, one man
needs more women around him?
No, it was just something that I was compelled to explore.
And I built this world to explore.
I'm in a place where I get to have, like,
as much sex as I want, you know?
But that doesn't necessarily give me what I'm looking for.
And you are not ready to stop?
I'm definitely not ready to stop SNCTM.
But, you know, my own personal sex life,
that's something I'm still-- I'm still deciding on.
Like, what--what I want. What do you want?
- Me? - Yeah.
- In sex? - Yeah, like,
what kind of relationship would you want?
Um...
I'm only 22, so I have-- I didn't try many things.
Uh-huh, so now you're exploring?
- Yes, yeah. - Yeah.
It's a good place to be.
I really want to show that as far as a person,
an individual is concerned,
you know, like, "make love, not war"
is where I'm coming from, so let's go make love in Moscow.
♪ groovy music ♪
♪♪♪
- So how was your day? - My day was good.
We did some casting earlier.
We met some good girls, actually.
[speaking Russian]
Very nice. Everyone was nervous.
[speaking Russian]
[Damon] Like, the first girl, she came out
and she did like, a striptease for us.
Honestly, it felt very sad. Like, she's an object.
[woman] Russian women are the most beautiful
and amazing ladies in the world,
but they are so oppressed, like, by society
and our families, and yeah.
[speaking Russian]
[woman] He feels that in USA, he have more people
who are the same by their mind.
- Uh-huh. - Makes him to feel more free.
When I'm watching these girls,
it makes me feel really good about what we're doing.
Like, SNCTM entering Russia at this moment is perfect.
It's really perfect.
[speaking Russian]
[Damon] SNCTM is needed around the world now more than ever.
I mean, SNCTM's more important to me than ever,
and--and it's gonna be more important
to this group of people that I'm bringing into it.
[speaking Russian]
No, you look more happier, he's saying to you.
- I look happier now? - Mm-hmm.
Yeah, I feel-- I feel really happy.
I feel really good.
I'm enjoying where I'm at in my life.
I went through a lot.
And um, I was very in love, and I was--
20 years with someone who I cared very deeply for.
And then I realized that I needed something different.
You know, what I did is I spent three years
having the best sex of my life and tons of partners
and exploring everything that I've ever wanted to.
But now I feel that I want a partner again.
[chuckles]
Yeah, it's strange that the guy who owns SNCTM
and this sex club, and--and we're all about this thing
of erotic freedom and sexuality that I would find that
the best sex I have is when I'm with one person,
and I've committed to them.
And my test is, you know, can I be away
and--and be faithful.
- And that's--that's-- - Faithful, you mean, uh...
Not have sex.
I mean, there's so many gorgeous women,
and tomorrow night, it would be easy.
I can always go back to the old Damon.
I can always go back to a place where I just do
whatever I want, whenever I want, at all times,
regardless of anyone's feelings.
I want to see what happens
if I actually give a fuck about someone else.
♪ groovy dance music ♪
♪♪♪
[Damon] Hi, how are you? Have you guys met Alex?
Alex is my partner in Moscow and--and does the events here.
So I was introduced to these women at this bar,
and I went into a little bit about what I do,
and there--I was getting this reaction, like,
"What the fuck are you talking about?"
Like, "This is not okay."
Or, I don't know. They were acting very strange.
- [speaking Russian] - For her, it's bad.
Because she is educated this way by family.
She just never had experience of this kind of events.
- That's what she says. - Yeah.
[speaking Russian]
[Damon] From the women that I've talked to,
it was sounding and feeling like women are just repressed,
and they're not allowed to-- to be open about who they are.
They're certainly not allowed
to say out loud that they enjoy sex.
Women love sex as much as men do,
and really, some of the women I know
like it more than men do.
[speaking Russian]
Basically, if she looks from this point of view,
it's interesting, she said.
- Uh-huh, good. - [speaking Russian]
[Damon] I believe SNCTM can help women in Moscow.
It's making women really know that they're not objects
to be, you know, had sex with.
They're there for their own-- to seek their own pleasure.
And I hope that we can spread a really good message
about--about, you know, sexuality and about pleasure
and about love. That's the goal.
For SNCTM and for Mother Russia.
- Yeah. - Yeah, cheers.
It's not cheers. It's something else in Russian.
- Na zdrowie. - Na zdrowie.
[all] Na zdrowie!
Whoo!
A world where people were having good sex every day
I think would be a world where people were less aggressive,
less violent, and smiling a lot more, you know?
I want to see sex used as this thing
of bringing people together,
and I'm going to find out what Russians think
about their first SNCTM party tomorrow.
♪ dramatic music ♪
♪♪♪
♪ whimsical orchestral music ♪
So what do you think so far of Moscow?
- I mean-- - It's not that cold anymore.
Russians, you know, they look, like, mean, but they're nice.
Oh, they're a lot nicer than you.
For some reason, I have a feeling that Americans
hate Russians.
I don't know why. They're like, such nice people.
They're so warm.
They look cold from the outside,
but they're really warm people.
They're actually very friendly, very open.
I was very--I was surprised.
- The girls are all beautiful-- - The girls are beautiful.
- Big blue eyes everywhere. - Shy, in a way.
Eh, possibly, they're just-- yeah, it's probably culture.
It's cold and it's miserable, and it's gray,
and there's-- there's not much sun,
and when there is, it's for a few hours.
So, yeah, I don't know how they deal with that.
But snow is great. We don't have that in LA.
So obviously, you know, a snowball fight.
[both laugh]
Yes--no, no, don't even try to pull that.
- I swear, if you do that-- - Yeah, what?
Don't--no, really.
[laughs]
I prefer summer. I prefer Los Angeles sun.
So, yeah, once a year or, like, less is fine for the snow.
♪ bright classical music ♪
[Nick] So going into this Russian event,
we knew we were gonna take a step back on this.
We have a partner.
So the bottom line is that the Russians were doing everything.
♪♪♪
They handled all the heavy lifting,
all the background, all the setup.
So this is obviously not done at all.
[Alina] This is a little bit different for me,
because usually, I'm in control of all the events.
And I always want it my way. So that's not easy.
Should we ask them when they think they're going
to be ready with those, you think?
[Nick] Those guys are going to be ready, like,
five minutes before.
Do you see the amount of work they have to do?
It's insane. This is a huge production.
It was hard to see other people working
and not be able to say exactly--
Okay, this go there. We do this, we do that.
I think it's going to be very interesting, different.
So yeah, it made me feel really cheap.
I--I wanted to have more control.
- Look at that, Alina. - What?
Lasers, and what is that? A smoke machine?
I've been to Russian parties in America and Germany,
and I always noticed they have just lasers everywhere.
And I was like, ugh.
It's a techno house.
I have a specific vision about SNCTM,
and I understand the whole look.
And some people don't get it,
and it's very hard to explain it to them.
So let's have an open mind, and let's see later.
Maybe the future of SNCTM is--
- A laser show, yeah! - With laser, yeah.
Lasers will ruin everything.
I hate fucking lasers.
♪ groovy music ♪
This is cool.
♪♪♪
At the end of the day, my reputation is all that I have.
And if a party doesn't go well,
it means SNCTM isn't doing well.
Can I go through here?
- Can I go through? - Yeah, yeah, yeah, go.
[Damon] It's one event at a time.
It only takes one bad event to change the course
of everything that I've worked for.
How are you?
- So how's everything going? - Well, uh...
Okay.
While my concerns are making a great event
and scaling this business, they're worried about,
you know, getting arrested by police
and getting thrown in jail
and not knowing, you know, what's gonna happen.
You think everyone's going to show up?
I think so.
You know, I think we're walking on ice here a little bit.
♪ groovy music ♪
I saw the kind of bondage room.
There's like, a machine. A dildo machine.
- Yeah, it's a BDSM zone. - Yeah, that's pretty cool.
What is this back here?
Uh-huh.
Ah.
Uh-huh.
Right, yeah.
Yeah, "squitting." Wait, say that again.
- Huh? - Did you say "squitting?"
- "Squeerting," yeah, I-- - It's a hard word.
- Squirting. - Ah, okay.
[laughs]
That's cute.
♪ dance music ♪
♪♪♪
I see cats, I see bunny, I see piggy.
♪♪♪
Dildos are actually great for the shows.
Like, I have a dildo duster for the cleaning lady.
I always like, attach dildos to, like, different things.
♪♪♪
[laughs]
This is good. It's great.
As I'm walking through this space and this environment,
and I'm seeing all of the things that they've set up,
and the SNCTM symbols, you know, all over the event,
it really makes, like, everything that I do worth it.
I see the sticker and the symbol all over.
It's so cool, because five years ago,
I started this thing, and I--I just drew that.
You know, and I drew the symbol, and I was in my room,
and I had an idea about this club,
but there was nothing yet.
And now, to see it all over the place.
It's just so amazing, you know? It's incredible.
- It's an incredible feeling. - Right, right, right.
- It's very cool. - Yeah.
It's a little bit, maybe, different.
- I'm sorry if it is. - No, I--I--I--
I love everything that's happening.
I really love, you know--
it's a dream for me to see it evolve like this,
and see other people, you know, take this concept,
and push it even further, which is what I feel you're doing.
It's very important to-- we're thinking the same way.
Yeah, it's beautiful.
I mean, it's really what I could hope for.
So it's great, and you know, you guys are creative.
And you're doing a beautiful job, so thank you.
- Thank you. - Thank you.
Yeah, right on.
I love seeing all of this come together
with the lights and the performers,
and all the costuming.
It's just--it's so incredible when it starts to form.
And it's really happening, so this is very exciting.
♪ groovy music ♪
♪♪♪
On the nuns, I was having a slicked-back, low ponytail.
♪♪♪
- We have almost all the girls. - Okay.
And we start rehearsal at five, correct?
- You see me? - Mm-hmm.
- Is it okay? - Mm-hmm.
Can you breathe?
♪♪♪
There's a lot going on around me right now.
Amazing.
You know, I don't want to do anything stupid.
♪ tense music ♪
[sniffs]
♪♪♪
Brianna. How are you?
I just need to be grounded and be reminded
why I'm resisting all of this temptation.
I need to hear her voice.
Yeah, it's really amazing.
And, like, reconnect with her.
Well, I love you so much.
Yeah, I love you too. Okay, okay, bye.
This is a challenging moment for me,
and I don't know what's gonna happen,
and there's a lot of temptation.
♪ Ashley Jana's "Kissed by the Wind" plays ♪
♪♪♪
So, um...
you know, we'll see what happens.
♪ Adrift just for a moment ♪
♪ My mind was all at sea ♪
♪ All I've ever wanted was for you to save me ♪
♪ I'm trapped here in a cage ♪
♪ To reach out far and wide ♪
♪ Deliver me from this rage ♪
♪ In here, I'll surely die ♪
♪♪♪
[Damon] Things are about to start.
Performers are taking places,
and people are starting to arrive.
♪♪♪
I don't know what to expect.
♪♪♪
I don't even know if Russia's ready for this.
♪♪♪
You know, here we go.
♪ dramatic music ♪
♪♪♪
[woman] I think there's more freedom in the United States.
Than--than in Russia, and people have--
and people are more open-minded.
♪♪♪
[man] The politics in Russia, in our countries,
uh, they're trying to say that
the American people is bad and we are good.
If you see the news in America, you see the opposite side.
They're saying that we are assholes and they are good.
[giggles]
♪♪♪
[man] The people is the same.
Everybody wants to live a good life.
Having your love, and sex and stuff.
So basically, it's like, we have some unity, you know?
♪ dramatic music ♪
♪♪♪
♪ groovy music ♪
♪♪♪
[moaning]
[moaning intensifies]
[Damon] Of course, at my events, I'm very hands-on.
And--and, literally, hands-on.
And I'm feeling my way through this event in Moscow,
and I'm feeling this restraint.
I'm--I'm literally restraining myself
from you know, touching or spanking or tying
or being involved physically, and it's intense.
That was beautiful.
♪♪♪
[Nick] The party is one of the best ones yet.
It was beyond any of our dreams going into this.
Incredible.
It opened different kinds of our relationships.
[woman] It's something new, something fresh.
So it's always good for relationships.
♪ groovy music ♪
New experience for me, for my girl.
We must go when next party.
♪♪♪
This quality of this exhibition
is better, much better than the Russian quality.
♪♪♪
[Damon] So I'm seeing people really enjoying themselves
and really indulging in this experience.
And I'm seeing women, like, really opening up.
I mean, it's-- it's beyond my expectations.
Why they've been able to re-create it
in this way that's so, you know,
absolutely magnificent, I don't know.
♪ dramatic music ♪
It's almost like they saw the vision
from thousands of miles away and said,
we're gonna create it, and here it is.
♪♪♪
Are you happy with the results?
- Yeah. - Yeah?
Yeah.
[Damon] The party did well financially
but did not make a profit, and I don't think these parties
are going to make a profit for a while.
I took a risk to have anyone do SNCTM, you know,
outside of the U.S., and I'm so glad it was you.
I mean, someone else could have really fucked this up.
I'd rather it be done correctly
the way it is being done now and make less up front
and see a future that really becomes lucrative
than the other way around.
Okay, when's our next party?
♪ grandiose music ♪
After this first event, which was very successful,
we've now decided to do these events quarterly,
and you know, we'll see where this Moscow society,
this whole thing, how it unfolds and how it evolves.
I'm very happy.
♪♪♪
I mean, look, they're in it. They're in it now.
And--and they are-- they are partners.
And I feel like we're gonna do some great stuff with them
and throw some great parties.
But we're--you know, we're in fucking Moscow.
Like, imagine any other sex party out there
in the world right now.
Like, to do what we're doing
and achieve what we're achieving is nearly impossible.
It really is.
I don't know anyone else that's doing this.
♪♪♪
Yeah, we'll see what's next.
♪♪♪
They were saying they want to do Kazakhstan.
- What the fuck is Kazakhstan? - Oh, my God.