1 00:00:35,383 --> 00:00:40,683 Encoded By: Dr. B 2 00:01:22,583 --> 00:01:25,082 In Silicon Valley there's a lot of origin stories 3 00:01:25,083 --> 00:01:29,416 of companies that were at... had the right idea, but were completely 4 00:01:29,417 --> 00:01:34,749 at the wrong time and yet they paved the path for everything else. 5 00:01:34,750 --> 00:01:38,124 There are a handful of stories that define Silicon Valley. 6 00:01:38,125 --> 00:01:43,208 You know, there are legends, and General Magic was one of the legends. 7 00:01:45,375 --> 00:01:48,124 You have to believe, you have to be proud, you have to be 8 00:01:48,125 --> 00:01:52,457 absolutely convinced that you're gonna bend the way the world is moving, 9 00:01:52,458 --> 00:01:54,916 and you're going to take it in a different direction. 10 00:01:54,917 --> 00:01:58,124 If you're always playing it safe and you're not failing 11 00:01:58,125 --> 00:02:02,333 there's a very high probability you are not doing anything particularly important. 12 00:02:05,583 --> 00:02:09,749 No matter how big we dreamed, the fact that you could touch 13 00:02:09,750 --> 00:02:12,124 the lives of billions, billions, 14 00:02:12,125 --> 00:02:13,958 it was vaguely imaginable, 15 00:02:13,959 --> 00:02:17,999 but the scale of it was inconceivable. 16 00:02:21,458 --> 00:02:24,999 is because it involves something fundamental, 17 00:02:25,000 --> 00:02:29,666 and that is... failure isn't the end. 18 00:02:29,667 --> 00:02:31,875 Failure is actually the beginning. 19 00:02:34,959 --> 00:02:38,999 The reason this story so haunts the people that were involved, 20 00:02:39,000 --> 00:02:45,000 that they still live with it, is because they knew that they were right. 21 00:02:47,250 --> 00:02:51,916 Did it fail? I mean, the company itself failed, the ideas didn't fail. 22 00:02:51,917 --> 00:02:56,375 The people who worked there didn't fail. So, was it a failure? 23 00:04:21,625 --> 00:04:23,000 I was in high school. 24 00:04:24,375 --> 00:04:27,124 Sixteen at the time. 25 00:04:27,125 --> 00:04:31,040 I didn't really wanna go to class. Every waking moment that I wasn't in school 26 00:04:31,041 --> 00:04:34,999 I was on the computer, learning something about it, programming and doing something. 27 00:04:35,000 --> 00:04:39,374 Talking to friends about it, I was the geek, you know, The Revenge of the Nerds. 28 00:04:39,375 --> 00:04:45,457 For me every weekend was fixing things, or building things, from the age of three or four. 29 00:04:45,458 --> 00:04:49,124 Soapbox derby racer, or we could repair lawnmowers or what have you. 30 00:04:49,125 --> 00:04:55,165 But with this I could create new things. I could sit there and I could program a game, 31 00:04:55,166 --> 00:05:00,249 or I could program graphics, I could do things and you spoke a language no one else knew 32 00:05:00,250 --> 00:05:02,875 and you could tell people about it and they were like, wow. 33 00:05:04,542 --> 00:05:07,834 And then it was the Mac and it was all about the Mac. 34 00:05:09,166 --> 00:05:10,917 What is that? 35 00:05:14,625 --> 00:05:19,207 There were names of people like Andy Hertzfeld, Joanna Hoffman, Bill Atkinson, 36 00:05:19,208 --> 00:05:24,374 rock stars in Rolling Stone, but had nothing to do with music. They were my heroes. 37 00:05:24,375 --> 00:05:28,499 My name is Andy Hertzfeld, I bought and fell in love with an Apple II in 1978. 38 00:05:28,500 --> 00:05:35,249 And went to work for Apple in 1979 and was lucky enough to help design the Macintosh. 39 00:05:35,250 --> 00:05:37,374 You have to go and find out more about them, 40 00:05:37,375 --> 00:05:40,208 and how can I go work with them, because I wanted to be like them. 41 00:05:48,208 --> 00:05:53,833 Hello, I am Macintosh. It sure is great to get out of that bag. 42 00:05:55,125 --> 00:05:57,624 January 24th 1984, 43 00:05:57,625 --> 00:06:00,165 uh, the Macintosh was being publicly introduced 44 00:06:00,166 --> 00:06:03,708 to the world, for the very first time. 45 00:06:03,709 --> 00:06:06,374 You know what I remember? We were sitting here 46 00:06:06,375 --> 00:06:13,541 and there was this roar, just sort of like a sound wave coming, coming at us. 47 00:06:13,542 --> 00:06:19,416 It was a culmination of years of work, of years of expectation. 48 00:06:19,417 --> 00:06:20,582 This was it. 49 00:06:20,583 --> 00:06:24,124 What we are trying to do with Macintosh is take away 50 00:06:24,125 --> 00:06:27,207 yet another barrier to usage of personal computers. 51 00:06:27,208 --> 00:06:29,624 One of the neatest things about Macintosh was we had a chance 52 00:06:29,625 --> 00:06:32,499 to change the way that people thought of computers. 53 00:06:32,500 --> 00:06:35,290 We called it the computer for the rest of us, 54 00:06:35,291 --> 00:06:38,332 because computers weren't for ordinary people. 55 00:06:38,333 --> 00:06:42,457 We thought we had a chance to make a difference. Steve Jobs just drummed it into us. 56 00:06:42,458 --> 00:06:45,040 He was just such a brilliant motivator. 57 00:06:45,041 --> 00:06:48,082 The greatest people are self-managing. They don't need to be managed. 58 00:06:48,083 --> 00:06:50,541 What they need is a common vision. 59 00:06:50,542 --> 00:06:53,749 Once they know what to do, they'll go figure out how to do it. 60 00:06:53,750 --> 00:06:57,040 We truly believed with every fiber of our being 61 00:06:57,041 --> 00:07:02,457 that if we can solve that problem of, um, making computers accessible 62 00:07:02,458 --> 00:07:05,874 to an ordinary person by making them easy enough to use, 63 00:07:05,875 --> 00:07:08,291 we could truly change the world. 64 00:07:10,291 --> 00:07:11,582 But behind the scenes, 65 00:07:11,583 --> 00:07:14,791 behind that facade, things were changing. 66 00:07:14,792 --> 00:07:17,791 Steve Jobs was involved in palace politics. 67 00:07:17,792 --> 00:07:20,791 That was much bigger at that moment than the Mac. 68 00:07:20,792 --> 00:07:24,958 I was just too tunnel-visioned to be able to appreciate that. 69 00:07:24,959 --> 00:07:27,958 I got a phone call, like around 10:00 a.m. in the morning 70 00:07:27,959 --> 00:07:33,458 from someone on the Mac team saying, "You won't believe this, but Steve got fired." 71 00:07:38,125 --> 00:07:44,999 The core team was stunned. That said, things were a mess in many ways. 72 00:07:45,000 --> 00:07:48,708 But Steve and John Sculley didn't agree about what to do with it. 73 00:07:48,709 --> 00:07:52,332 Fights escalated to the point where the board told Sculley 74 00:07:52,333 --> 00:07:54,709 that he had to remove Steve. 75 00:07:57,625 --> 00:08:01,457 Um, wrenching decision for everyone, 76 00:08:01,458 --> 00:08:05,249 both Steve and Sculley and everyone close to them. 77 00:08:05,250 --> 00:08:06,791 Since the Mac, 78 00:08:06,792 --> 00:08:09,833 really I think we were all looking for the next thing 79 00:08:09,834 --> 00:08:13,374 - because it really jaded us for anything else. - Yes. 80 00:08:13,375 --> 00:08:16,666 Any other project that kept coming up, kinda fizzled very quickly 81 00:08:16,667 --> 00:08:19,624 because it didn't have the grandness of the vision, 82 00:08:19,625 --> 00:08:23,833 it didn't have the grandness of potential impact. 83 00:08:23,834 --> 00:08:25,291 And now what? 84 00:08:42,458 --> 00:08:45,791 Good evening, I'm Marc Porat. 85 00:08:45,792 --> 00:08:48,749 Today many people believe that information tools 86 00:08:48,750 --> 00:08:53,040 are the third technology to change the course of civilization. 87 00:08:53,041 --> 00:08:57,290 Changing our relationship to nature, to each other, 88 00:08:57,291 --> 00:08:59,999 to the very way we experience reality. 89 00:09:03,750 --> 00:09:07,916 It had a place where they could speak freely to each other in private. 90 00:09:07,917 --> 00:09:11,749 Cyrus Vance or Henry Kissinger or the Shahbanou of Iran or... 91 00:09:11,750 --> 00:09:15,999 Very, very powerful people that you would never expect to meet. 92 00:09:16,000 --> 00:09:19,332 Those were the people, that was, that was the teaching there, you could, 93 00:09:19,333 --> 00:09:23,916 and in fact, you were responsible and had a mandate to invent the future. 94 00:09:23,917 --> 00:09:28,958 Because the future your parents handed you, that was broken. 95 00:09:28,959 --> 00:09:35,750 And so that started me in the track of saying, "What can I do to create the future?" 96 00:09:38,250 --> 00:09:42,624 There comes a moment where for some reason you are in the future, 97 00:09:42,625 --> 00:09:46,999 and you see something very, very clearly. You just see it. 98 00:09:47,000 --> 00:09:49,958 That's what happened to me, and I went into the future, 99 00:09:49,959 --> 00:09:54,124 and I saw the world which, which I thought was very real and very tangible. 100 00:09:54,125 --> 00:10:00,082 And I stood in that moment, inside it, and I looked around my... me, 101 00:10:00,083 --> 00:10:04,792 and it was there, it was all there. It was basically the General Magic vision. 102 00:10:09,166 --> 00:10:14,374 It was gonna be so revolutionary that it would take over the world. 103 00:10:14,375 --> 00:10:20,749 So this book I wrote in 1989 and this was a compilation of, of the ideas. 104 00:10:20,750 --> 00:10:23,333 And it was called Pocket Crystal. 105 00:10:24,792 --> 00:10:28,834 And this is what we came up with in 1989. 106 00:10:30,834 --> 00:10:34,834 And there it is, we really had it. 107 00:10:37,875 --> 00:10:38,875 We definitely had it. 108 00:10:52,417 --> 00:10:55,374 Business is just stories. That's what people do, they tell stories. 109 00:10:55,375 --> 00:10:59,499 And they... and the ones who tell the most compelling stories are the ones who, 110 00:10:59,500 --> 00:11:04,833 you know, end up making the most progress forward and Marc was a great story teller. 111 00:11:04,834 --> 00:11:09,040 After Steve Jobs left in 1985, a lot of people were pretty depressed, 112 00:11:09,041 --> 00:11:12,124 and they wondered what Apple's future was going to be like. 113 00:11:12,125 --> 00:11:15,457 You know, could Apple still go on without Steve Jobs there? 114 00:11:15,458 --> 00:11:19,874 Marc was one of the first people to see that computing in the future was gonna be, 115 00:11:19,875 --> 00:11:23,040 not just about computation, it was gonna be about communications, 116 00:11:23,041 --> 00:11:25,874 it was gonna be about content and it was gonna be very, very personal. 117 00:11:25,875 --> 00:11:28,332 Something that you could hold in your hand. 118 00:11:28,333 --> 00:11:32,666 And it was a telephone, it was essentially going to be a smartphone 119 00:11:32,667 --> 00:11:35,624 with a lot of intelligence in it. 120 00:11:35,625 --> 00:11:38,332 Imagine a personal computer, with applications organized 121 00:11:38,333 --> 00:11:40,416 around these personal wants and needs. 122 00:11:40,417 --> 00:11:43,791 An object through which you communicated with yourself about everything 123 00:11:43,792 --> 00:11:48,708 that you're thinking about. It was the way you reached out and touched other people, 124 00:11:48,709 --> 00:11:54,165 and it was the way that you reach beyond that into the larger world. 125 00:11:54,166 --> 00:11:59,791 Marc always came with his giant red book, uh, and he would thumb through the pages 126 00:11:59,792 --> 00:12:03,958 and, uh, he was able to romance me, 127 00:12:03,959 --> 00:12:07,791 he was able to romance Bill Atkinson, Andy Hertzfeld. 128 00:12:07,792 --> 00:12:09,541 Please leave a message and we will return 129 00:12:09,542 --> 00:12:11,874 your call as quickly as possible. 130 00:12:11,875 --> 00:12:15,332 I saw a message on my answering machine from Bill Atkinson 131 00:12:15,333 --> 00:12:17,499 who was my mentor at Apple, my hero. 132 00:12:17,500 --> 00:12:19,791 "I just saw the greatest thing ever. 133 00:12:19,792 --> 00:12:22,416 You got to come back to Apple to work with me on it." 134 00:12:22,417 --> 00:12:27,416 And the very next day Marc Porat came over to my house with his models and stuff. 135 00:12:27,417 --> 00:12:30,457 Wouldn't it be nice, if all these notes, which are very useful, 136 00:12:30,458 --> 00:12:33,249 I could have with me when I needed them. Wouldn't it be nice I suppose, 137 00:12:33,250 --> 00:12:38,290 if letters that were important, arrived, fell out of the sky. 138 00:12:38,291 --> 00:12:43,040 I was a little skeptical at first, because Marc is such a slick salesperson, 139 00:12:43,041 --> 00:12:45,541 but I saw that, hey, this is pretty cool. 140 00:12:45,542 --> 00:12:48,874 And when I saw this, the concept and I talked to Marc, 141 00:12:48,875 --> 00:12:50,958 I got the same butterflies in my stomach. 142 00:12:50,959 --> 00:12:55,290 The same feeling that I had when I first encountered the Macintosh. 143 00:12:55,291 --> 00:12:59,374 This book was not just ideas, 144 00:12:59,375 --> 00:13:02,833 not just possibilities, 145 00:13:02,834 --> 00:13:05,541 but this was a complete and thorough collection 146 00:13:05,542 --> 00:13:09,332 of the vision of the future, scenario by scenario. 147 00:13:09,333 --> 00:13:14,249 Marc said, "We are gonna create what comes after the personal computer." 148 00:13:14,250 --> 00:13:17,874 "John," he said, "I think this can be the future of Apple, 149 00:13:17,875 --> 00:13:20,124 but I'm not sure it can be done inside of Apple. 150 00:13:20,125 --> 00:13:22,207 I think it's got to be a separate company." 151 00:13:22,208 --> 00:13:25,999 I helped Marc get the investment from the Apple board. 152 00:13:26,000 --> 00:13:28,708 So Apple ended up spinning out General Magic. 153 00:13:28,709 --> 00:13:33,332 This was the beginning of what became, I think, the most important company 154 00:13:33,333 --> 00:13:36,165 to come out of Silicon Valley that nobody had ever heard of. 155 00:13:45,834 --> 00:13:47,666 There was this aura of secrecy. 156 00:13:47,667 --> 00:13:49,582 We knew the people that went in. 157 00:13:49,583 --> 00:13:51,207 We knew they were smart people. 158 00:13:51,208 --> 00:13:55,082 You know it had Apple's fairy dust sprinkled on it. 159 00:13:55,083 --> 00:13:56,708 So we had no idea what it was, 160 00:13:56,709 --> 00:14:00,082 but by the rumors it seemed just captivating. 161 00:14:00,083 --> 00:14:03,332 There's this company, it has Andy and Bill and, 162 00:14:03,333 --> 00:14:05,541 and they're going off to do something. 163 00:14:05,542 --> 00:14:09,958 And I was like, "I don't know what they are doing yet, but I know I need to be there." 164 00:14:09,959 --> 00:14:14,040 I was dressed up, I had my suit coat and a tie, 165 00:14:14,041 --> 00:14:16,207 and I was there at about 8:30 in the morning. 166 00:14:16,208 --> 00:14:19,249 I knocked on the door, no one answered, so I opened the door 167 00:14:19,250 --> 00:14:22,207 and it was very quiet and I'm like, "Where is everybody?" 168 00:14:22,208 --> 00:14:26,416 And I look over and there are two people in this office 169 00:14:26,417 --> 00:14:31,082 and they had been there all night, and they looked at me with these dazed eyes 170 00:14:31,083 --> 00:14:36,791 and they were like, "We're not hiring." And that was it. 171 00:14:36,792 --> 00:14:41,249 Everybody in the valley knew that Magic was... was doing something really cool, 172 00:14:41,250 --> 00:14:44,125 and really hot, they didn't know exactly what it was. 173 00:14:47,875 --> 00:14:52,082 Everybody wanted to be there and people literally would sleep on the doorstep 174 00:14:52,083 --> 00:14:54,290 to try to get an interview or get into the building. 175 00:14:54,291 --> 00:14:57,040 I mean from your perspective, is this unique? 176 00:14:57,041 --> 00:14:59,124 Or is this everywhere in the valley and not so special? 177 00:14:59,125 --> 00:15:02,249 No, no it's not everywhere in the valley! 178 00:15:02,250 --> 00:15:05,999 The best, the brightest the coolest, the smartest. 179 00:15:06,000 --> 00:15:08,999 Hi Megan, welcome aboard. 180 00:15:09,000 --> 00:15:10,999 Oh, smile! You are on "Candid Camera." 181 00:15:11,000 --> 00:15:13,457 I was always building things. 182 00:15:13,458 --> 00:15:18,541 I come from a long line of engineers. And so the idea of going to Silicon Valley 183 00:15:18,542 --> 00:15:22,165 and learning with these extraordinary people how to make products 184 00:15:22,166 --> 00:15:24,708 and create things and do just amazing things, 185 00:15:24,709 --> 00:15:27,041 that's what I wanted to do, it was drawing me. 186 00:15:30,500 --> 00:15:36,457 Andy Hertzfeld had gotten my name as a Mac developer, and so he called me. 187 00:15:36,458 --> 00:15:39,499 I'm sorry to offend you with this Non Disclosure Agreement... 188 00:15:39,500 --> 00:15:41,916 But he couldn't tell me what it was, and I was just thinking, 189 00:15:41,917 --> 00:15:44,041 "Oh my god I am talking to Andy Hertzfeld right now." 190 00:15:46,959 --> 00:15:50,290 My parents are looking at me going, "I don't know anything 191 00:15:50,291 --> 00:15:53,749 about this General Magic. Why don't you go to a company you know, like 192 00:15:53,750 --> 00:15:58,416 IBM or Microsoft, can't you go there, where it's well known?" 193 00:15:58,417 --> 00:16:01,332 I'm like, "No, I wanna go work for General Magic." 194 00:16:01,333 --> 00:16:05,249 He would call me ten, fifteen times a day just begging, 195 00:16:05,250 --> 00:16:08,624 "Please get my resume" and he would just ask me, 196 00:16:08,625 --> 00:16:11,249 "Please, I will not stop until I work there." 197 00:16:11,250 --> 00:16:13,666 And so I go into the interview, first thing in, 198 00:16:13,667 --> 00:16:18,874 people sat me down on the floor, ripped my tie off, ripped off my jacket and said, 199 00:16:18,875 --> 00:16:23,332 "That's not how we work here." So I go home back to Michigan, packed up all my things, 200 00:16:23,333 --> 00:16:25,999 and put them in a car and then I'm like, I got to hear something. 201 00:16:26,000 --> 00:16:30,416 So I called Dee. "What's going on?" "We have a process, we are going through it. 202 00:16:30,417 --> 00:16:32,999 We are gonna have a meeting we will talk about you, we will let you know." 203 00:16:33,000 --> 00:16:34,624 He would not stop calling me. 204 00:16:34,625 --> 00:16:37,040 Then I started calling like every day. 205 00:16:37,041 --> 00:16:40,666 I said, "please call him because he is driving me crazy." 206 00:16:40,667 --> 00:16:43,124 I got the call. "Congratulations 207 00:16:43,125 --> 00:16:46,457 you got the job," and I just went nuts. 208 00:17:21,041 --> 00:17:25,749 Email from me to John Sculley: "We realize that the root of our strength 209 00:17:25,750 --> 00:17:31,207 was that we understood how people use information machines better than anyone else. 210 00:17:31,208 --> 00:17:34,165 This is our early vision for the product. 211 00:17:34,166 --> 00:17:39,332 A tiny computer, a phone, a very personal object. 212 00:17:39,333 --> 00:17:41,624 It must be beautiful. 213 00:17:41,625 --> 00:17:46,792 It must offer the kind of personal satisfaction that a fine piece of jewelry brings. 214 00:17:49,250 --> 00:17:54,207 It will have a perceived value even when it is not being used. 215 00:17:54,208 --> 00:17:57,791 It should offer the comfort of a touchstone. 216 00:17:57,792 --> 00:18:02,250 The tactile satisfaction of a seashell. The enchantment of a crystal. 217 00:18:05,500 --> 00:18:08,709 Once you use it, you won't be able to live without it. 218 00:18:10,667 --> 00:18:12,333 It's just not another telephone. 219 00:18:14,709 --> 00:18:16,333 It must be something else." 220 00:18:21,375 --> 00:18:24,332 So a lot of people in the valley they have this idea 221 00:18:24,333 --> 00:18:26,833 that they're, that they're changing the world and they say that a lot. 222 00:18:26,834 --> 00:18:30,040 They sometimes call themselves "chief change agents," and stuff like that. 223 00:18:30,041 --> 00:18:33,749 It's mostly bullshit, uh, but they have to believe it in order, you know, you don't make 224 00:18:33,750 --> 00:18:36,207 a photo app and you're not changing the world with a photo app. You're just not. 225 00:18:36,208 --> 00:18:40,541 It's not solving cancer, it's not solving poverty, it's not solving climate change. 226 00:18:40,542 --> 00:18:42,874 You know, they all have this idea that they are doing something bigger 227 00:18:42,875 --> 00:18:46,624 than what the actual thing is, but it's like the car, the lightbulb, 228 00:18:46,625 --> 00:18:50,457 it's the idea of a computer in your pocket, it's a really big idea. 229 00:18:50,458 --> 00:18:54,124 This device that allows them to access everything. 230 00:18:54,125 --> 00:18:56,416 But back then, there wasn't an internet, 231 00:18:56,417 --> 00:18:58,916 there wasn't the worldwide network of information. 232 00:18:58,917 --> 00:19:01,541 There weren't people using it, there wasn't cell phones then, 233 00:19:01,542 --> 00:19:05,332 'cause there wasn't, you know, wireless, like everything there wasn't, wasn't. 234 00:19:05,333 --> 00:19:08,332 The reason I started covering it, was because when I saw it, I was like, "Oh! 235 00:19:08,333 --> 00:19:15,457 This is where it leads." The idea of mobile computing, uhm, started at General Magic. 236 00:19:15,458 --> 00:19:17,791 - Hi guys, I've got the chips from Motorola. - Yeah. 237 00:19:17,792 --> 00:19:19,917 Yay, all right, all right. 238 00:19:22,375 --> 00:19:23,582 Cool. 239 00:19:28,208 --> 00:19:31,541 When you started to hear about the different people that were also there, it was like 240 00:19:31,542 --> 00:19:33,874 Dan Winkler? Dan Winkler's here? I know Dan 241 00:19:33,875 --> 00:19:37,499 I would read all of his books! There was Scott Knaster, Jimmy Freelander, 242 00:19:37,500 --> 00:19:39,666 Susan Kare, "They're here too?" 243 00:19:39,667 --> 00:19:41,582 Uhm, what am I doing right now? Uhm... 244 00:19:41,583 --> 00:19:44,332 Picking that "Paradigm" movie. 245 00:19:44,333 --> 00:19:47,207 And then, all of a sudden, Andy Hertzfeld walks by, 246 00:19:47,208 --> 00:19:50,541 Joanna Hoffman walks by, and you're like, "Oh my god!" You know. 247 00:19:50,542 --> 00:19:54,124 "Aah," you know, you're resonating, like the rock stars are here. 248 00:19:54,125 --> 00:19:58,249 - And then they just sit down on the floor next to you! - How are you doing? 249 00:19:58,250 --> 00:20:01,541 It wasn't just the best of the Apple of the 80's. 250 00:20:01,542 --> 00:20:05,874 It was the best of Apple early 90's that were all coming. 251 00:20:05,875 --> 00:20:08,207 And here is this whole team of people bubbling 252 00:20:08,208 --> 00:20:11,416 and bursting, you know, and I'm still trying to figure out how to get along. 253 00:20:11,417 --> 00:20:16,666 I have this kind of longer hair and I got my high tops from Detroit. 254 00:20:16,667 --> 00:20:20,416 I was the lowest guy on the totem pole, you know, "Give him some stuff and try things." 255 00:20:20,417 --> 00:20:23,749 - I was worried the chips had bugs in them. - Cut your hands. 256 00:20:23,750 --> 00:20:28,249 I was only going into engineering because I knew that it would be like a tool kit 257 00:20:28,250 --> 00:20:30,374 I could use until someone would hire me. 258 00:20:30,375 --> 00:20:32,749 But then I got into it, and it turns out, oh jeez, you know, 259 00:20:32,750 --> 00:20:36,499 like I was actually really good at circuit design, like who knew, you know, who knew? 260 00:20:36,500 --> 00:20:39,374 The service I would most like to see would be a shopping service. 261 00:20:39,375 --> 00:20:41,666 I could order everything, from my Teletouch. 262 00:20:41,667 --> 00:20:44,582 A lot of times people in their twenties are out, you know, 263 00:20:44,583 --> 00:20:47,124 in the bars and hanging out, but our twenties are spent 264 00:20:47,125 --> 00:20:52,958 you know, just powering through, with each other, building these extraordinary things together. 265 00:20:52,959 --> 00:20:57,541 ...the camera. 266 00:20:57,542 --> 00:21:00,290 - Ooh! - Tony, was that you? 267 00:21:00,291 --> 00:21:02,749 You know, I hadn't had that many first days of jobs before 268 00:21:02,750 --> 00:21:06,624 and I wondered, "Is the first day of every job like this?" 269 00:21:06,625 --> 00:21:09,958 - The answer to that is no. - Zed, the cell broke open. 270 00:21:09,959 --> 00:21:13,124 I met Andy Hertzfeld for the first time, he was already famous, I knew 271 00:21:13,125 --> 00:21:17,708 what he looked like. In my world he was one of the superstars, and it is a little embarrassing 272 00:21:17,709 --> 00:21:20,207 to put it this way, but that was, that was pretty much like falling in love. 273 00:21:20,208 --> 00:21:24,624 OK! Let's... let's try to, uh, start the meeting, 274 00:21:24,625 --> 00:21:29,249 the... the first, uh, the first obvious thing to mention is... is 275 00:21:29,250 --> 00:21:33,416 that we are not alone here today. we're being filmed for posterity. 276 00:21:33,417 --> 00:21:37,332 It'll be a good historical or hysterical document, uh, 277 00:21:37,333 --> 00:21:39,499 some time in the future anyway, and so... 278 00:21:39,500 --> 00:21:42,165 Well, I was the black sheep. I was a filmmaker. 279 00:21:42,166 --> 00:21:43,958 I'd never heard of a startup. 280 00:21:43,959 --> 00:21:46,499 I'm wired and wired for Sam here. 281 00:21:46,500 --> 00:21:48,499 It shouldn't, it shouldn't be too disruptive. 282 00:21:48,500 --> 00:21:50,791 What I understood was that these people were 283 00:21:50,792 --> 00:21:53,541 doing something so charmingly different, 284 00:21:53,542 --> 00:21:57,916 so charmingly new. So... fun. 285 00:21:57,917 --> 00:22:02,499 And you could trust them because what they were driven towards, wasn't a job, 286 00:22:02,500 --> 00:22:05,916 the job never came up, the salary never came up. 287 00:22:05,917 --> 00:22:09,249 It was where we were headed, we were going to change the world. 288 00:22:09,250 --> 00:22:13,249 We all basically sat on the floor... no, I did not. They all basically sat on the floor 289 00:22:13,250 --> 00:22:19,582 to talk about what it was, what are we gonna call this handheld product. 290 00:22:19,583 --> 00:22:22,791 We've been talking about possible names, what is the device? 291 00:22:22,792 --> 00:22:26,958 One of the things that's really special is that it's in my pocket with me all the time. 292 00:22:26,959 --> 00:22:31,541 It's a very different thing than computers. It's something that is in my pocket 293 00:22:31,542 --> 00:22:34,708 and I run my life out of it and through it. 294 00:22:34,709 --> 00:22:36,833 It was this notion of anytime, anywhere communication. 295 00:22:36,834 --> 00:22:39,249 The notion that it wasn't just gonna be a phone, 296 00:22:39,250 --> 00:22:42,374 but you could do all these other things with it, to integrate all that 297 00:22:42,375 --> 00:22:43,999 into one thing that I could hold in my hand. 298 00:22:44,000 --> 00:22:45,624 I thought, "Oh my god, 299 00:22:45,625 --> 00:22:47,624 if I could have one of those." 300 00:22:47,625 --> 00:22:50,749 I'm ready. And that was how things started. 301 00:22:50,750 --> 00:22:52,624 - We're rolling. - Oh yeah? 302 00:22:54,083 --> 00:22:59,582 - Show us what's in the box. - Uhm. OK. 303 00:22:59,583 --> 00:23:03,249 We are trying to make something that people love. We need it to be like your watch, 304 00:23:03,250 --> 00:23:07,457 you know, it feels like you're saying your watch, your glasses, your, your, um, your wallet. 305 00:23:07,458 --> 00:23:10,332 Something that you like the color, you like the way it feels. 306 00:23:10,333 --> 00:23:14,999 You know this is a huge, ugly thing, but, um, we had to start somewhere, we had to start 307 00:23:15,000 --> 00:23:18,040 with components that we could buy off the shelf because you're... 308 00:23:18,041 --> 00:23:22,624 you're working from, uh... You're working from wishes and ideas 309 00:23:22,625 --> 00:23:25,082 of how you wish it would be and real components 310 00:23:25,083 --> 00:23:27,999 that you can buy that are cheap enough that you can make the product reasonable 311 00:23:28,000 --> 00:23:30,791 so people can afford it because if it cost a million dollars, forget it. 312 00:23:30,792 --> 00:23:32,958 Was that the first one or the begin... in the beginning? 313 00:23:32,959 --> 00:23:36,082 This is in the very beginning and, um, one of the problems with this, 314 00:23:36,083 --> 00:23:39,124 was that the touchscreen was extremely noisy. 315 00:23:39,125 --> 00:23:43,040 And it just didn't have the resolution, it would be a horrible experience 316 00:23:43,041 --> 00:23:46,416 for people to use this thing. So that was actually our hardest component. 317 00:23:46,417 --> 00:23:49,958 We were pushing the envelope on every single front, 318 00:23:49,959 --> 00:23:53,165 so we're figuring out what size should it be, what sensor, 319 00:23:53,166 --> 00:23:57,165 what electric plug should it have, how many buttons should we have if any. 320 00:23:57,166 --> 00:24:00,290 The feeling was that anything was possible. You could shoot 321 00:24:00,291 --> 00:24:03,833 as high as you wanted to here and as a team we were gonna be able to do it. 322 00:24:03,834 --> 00:24:08,791 The purpose of doing all this, is to go out and... and create prototypes 323 00:24:08,792 --> 00:24:11,833 so that the team can plug them into the Mac and run the software 324 00:24:11,834 --> 00:24:14,290 behind it and experience what a user would experience. 325 00:24:14,291 --> 00:24:17,833 The array of personalities, they were all like nuclear power plants, 326 00:24:17,834 --> 00:24:21,207 each one of them working on solving these difficult problems. 327 00:24:21,208 --> 00:24:24,999 For me the challenge was challenging myself to try and work at that level. 328 00:24:25,000 --> 00:24:29,833 I was a newbie. A lot of people got to just do, you know, if you're the young guy in the team 329 00:24:29,834 --> 00:24:32,999 you had to learn and do. So you had to work double or triple time. 330 00:24:35,291 --> 00:24:37,958 I'm hooking up a demo so that we can see 331 00:24:37,959 --> 00:24:39,916 keyboards working with the device. 332 00:24:39,917 --> 00:24:43,916 Tony wanted to learn everything, from everyone. 333 00:24:43,917 --> 00:24:47,749 Whatever it was, yes! And more of it and how can I do more to help. 334 00:24:47,750 --> 00:24:50,833 - Is it important? - Uh, if you want to hook up disc drives 335 00:24:50,834 --> 00:24:53,457 and things of that nature, yeah. It's really important. 336 00:24:53,458 --> 00:24:57,207 I wanted to make it work really seamlessly and fast. 337 00:24:57,208 --> 00:25:01,666 This is basically our first test of our... our... basically a first demo 338 00:25:01,667 --> 00:25:04,916 of our peripheral system for the... for the walkabout. 339 00:25:04,917 --> 00:25:09,791 And this was a technology to string peripherals together. 340 00:25:09,792 --> 00:25:14,916 Today we call it USB, and so we were creating USB before the world knew about it. 341 00:25:14,917 --> 00:25:16,874 - Oh god. - It finally works. 342 00:25:16,875 --> 00:25:21,040 We decided to make everything. I mean, we were making it all. 343 00:25:21,041 --> 00:25:25,332 See right now the whole class viewable texture is one formatter for everything. 344 00:25:25,333 --> 00:25:30,207 That meant we were custom building every piece, it's kind of like hand assembling a car 345 00:25:30,208 --> 00:25:35,040 rather than using a factory. And so it's, it's insane, it's insane. 346 00:25:35,041 --> 00:25:40,124 In many projects, you might build one or two innovative break-out things, 347 00:25:40,125 --> 00:25:43,374 and then you build on top of a lot of existing stuff, you kind of stand on 348 00:25:43,375 --> 00:25:46,916 the shoulders of giants, and we weren't doing that at General Magic, we were 349 00:25:46,917 --> 00:25:50,207 building the giant from the toes all the way up to its head. 350 00:25:50,208 --> 00:25:52,749 We couldn't find a touch screen to solve this problem, in fact, 351 00:25:52,750 --> 00:25:56,083 at one point, let me see if I can find it. 352 00:25:57,667 --> 00:25:59,874 At one point, we had to invent one. 353 00:25:59,875 --> 00:26:03,290 This Wendell, who works for Wendell Sander, he came up with this idea 354 00:26:03,291 --> 00:26:06,040 of a touch screen that would be balanced on four points 355 00:26:06,041 --> 00:26:09,207 and as you pushed on it you could, you could sense touch. 356 00:26:09,208 --> 00:26:11,749 So as you touch it in any particular place, 357 00:26:11,750 --> 00:26:13,999 you can do the math, so you do the whole force 358 00:26:14,000 --> 00:26:16,958 minus the X and Y and you can figure out where you are. 359 00:26:16,959 --> 00:26:19,416 Whether you are touching T or whether you're touching Caps Lock. 360 00:26:19,417 --> 00:26:23,207 - How small will it finally be, do you think? - Some day? 361 00:26:23,208 --> 00:26:26,124 Dick Tracy wrist watch, but... 362 00:26:26,125 --> 00:26:30,332 Right now, in the beginning, we are starting with a screen size that's probably about that big. 363 00:26:30,333 --> 00:26:35,332 Technically it was really, really hard to build something the size of those models. 364 00:26:35,333 --> 00:26:39,040 Uh, the technology just wasn't there yet, but, hey, that was ok, 365 00:26:39,041 --> 00:26:42,457 to build something a little clunkier for the first generation, 366 00:26:42,458 --> 00:26:47,208 we knew, uh, if it caught on, it would eventually get down there. 367 00:26:48,750 --> 00:26:51,874 The touchscreen is a little funky. 368 00:26:51,875 --> 00:26:54,040 What was this thing gonna look like? You know, we knew what size screen 369 00:26:54,041 --> 00:26:55,791 we were gonna have, but we didn't know that early 370 00:26:55,792 --> 00:26:58,207 everything we're gonna put on that screen. 371 00:26:58,208 --> 00:26:59,666 The thing about computer programming 372 00:26:59,667 --> 00:27:02,582 is you're making something out of nothing. 373 00:27:02,583 --> 00:27:04,958 This is not nerds creating for others nerds here. 374 00:27:04,959 --> 00:27:07,958 There is a creative process here that is much like 375 00:27:07,959 --> 00:27:10,165 making a film or painting a picture or doing a play. 376 00:27:10,166 --> 00:27:13,416 This is very creative, which is a surprise to a lot of people. 377 00:27:13,417 --> 00:27:15,749 - This is a very creative process. - You mean artistic? 378 00:27:15,750 --> 00:27:17,666 - Artistic? You mean artistic. - Yeah. 379 00:27:17,667 --> 00:27:19,499 I'll ask him about them, OK? 380 00:27:19,500 --> 00:27:21,708 Yeah, that's absolut... that got the crew yesterday. 381 00:27:21,709 --> 00:27:24,791 The common ground between Apple and what we did 382 00:27:24,792 --> 00:27:28,165 at General Magic in the sixties was idealism. 383 00:27:28,166 --> 00:27:31,833 Our art could make a difference in, in the lives of everyone, 384 00:27:31,834 --> 00:27:35,332 everyone you know and everyone you don't know. 385 00:27:35,333 --> 00:27:39,666 I think, uh, communications is the most fundamentally human thing that we do, 386 00:27:39,667 --> 00:27:44,624 and that's really why what we are doing cuts to the heart of... of... of who we are. 387 00:27:44,625 --> 00:27:49,290 Uh, that's what distinguishes people more than any other thing I think, the, uh, 388 00:27:49,291 --> 00:27:55,040 the sense of community, a sense of, of, reaching out from yourself to someone else. 389 00:27:55,041 --> 00:27:58,958 One of the things Bill and I do is just by word of mouth passing, passing 390 00:27:58,959 --> 00:28:02,499 that spirit down, down to the next generation. 391 00:28:02,500 --> 00:28:06,332 We were always saying, wow, wouldn't it be great if we did that and Andy would do this, 392 00:28:06,333 --> 00:28:09,708 he would stay up all night coding the thing that we just came up with 393 00:28:09,709 --> 00:28:12,999 the idea that evening. He would stay up all night and bring in 394 00:28:13,000 --> 00:28:16,082 a fully working thing the next morning. 395 00:28:16,083 --> 00:28:20,708 So we created this concept of different rooms, and Andy went off 396 00:28:20,709 --> 00:28:23,499 and over the weekend he completely rewrote the system 397 00:28:23,500 --> 00:28:28,374 to implement this hallways thing. So we come back and it's all there. 398 00:28:28,375 --> 00:28:32,958 That shouldn't have been possible for one person to do that much work in one go. 399 00:28:32,959 --> 00:28:36,457 Passion is the thing that breaks through logic 400 00:28:36,458 --> 00:28:39,749 and makes you try to get every part right, 401 00:28:39,750 --> 00:28:43,749 not because of some science, but because of 402 00:28:43,750 --> 00:28:48,249 your feeling of pride and desire to do something great. 403 00:28:48,250 --> 00:28:51,874 All you have to do is tap on this little letter creating icon 404 00:28:51,875 --> 00:28:54,124 and, uh, your favorite stationary pops out 405 00:28:54,125 --> 00:28:56,916 of the drawer. You notice it looks like a little postcard. 406 00:28:56,917 --> 00:29:00,666 There was mail, there was calendar, everything was communicating 407 00:29:00,667 --> 00:29:03,999 with each other and tiny little things that would delight people 408 00:29:04,000 --> 00:29:08,666 that would wink at people that would just make it so special. 409 00:29:08,667 --> 00:29:13,124 One interesting area we... we haven't done is... is expressing emotions. 410 00:29:13,125 --> 00:29:15,999 Uh, what... what extent would you use to express anger at someone. 411 00:29:16,000 --> 00:29:19,207 Emoticons, today, emoticons are a big deal. 412 00:29:19,208 --> 00:29:21,833 In those days no one knew what it was, there was no such thing. 413 00:29:21,834 --> 00:29:25,290 Andy and Bill would disappear and come back with emoticons 414 00:29:25,291 --> 00:29:29,124 that were animated. They were amazingly cute and intelligent. 415 00:29:29,125 --> 00:29:32,207 Only one person hated the happy face. It's like... 416 00:29:32,208 --> 00:29:35,290 Who was that? 417 00:29:35,291 --> 00:29:38,249 I've certainly never worked with a team as ambitious. It's almost like 418 00:29:38,250 --> 00:29:42,791 we didn't care about what made sense. You know, how else could it be good enough? 419 00:29:42,792 --> 00:29:46,124 There was, uh, confidence, even arrogance there too. 420 00:29:46,125 --> 00:29:49,541 Are you kidding me? This is, this is fun! 421 00:29:49,542 --> 00:29:52,666 It was like we could walk through walls and do anything. 422 00:29:52,667 --> 00:29:55,958 Being there with all these people who were like, "We can change the world 423 00:29:55,959 --> 00:29:58,833 and we're going to do it and let me show you how." 424 00:29:58,834 --> 00:30:02,165 They were on a joy ride, a rocket ride 425 00:30:02,166 --> 00:30:05,082 with all the freedom to do what they wanted to do. 426 00:30:05,083 --> 00:30:08,917 Now it's getting them to understand this thing costs money. 427 00:30:13,083 --> 00:30:14,083 Real money. 428 00:30:17,834 --> 00:30:21,874 In 1990 there was no digital telecommunications industry. 429 00:30:21,875 --> 00:30:24,958 It did not exist, anywhere in the world. 430 00:30:24,959 --> 00:30:28,124 We were in the analog era, there were no 431 00:30:28,125 --> 00:30:31,332 digital cellphones, there was no World Wide Web. 432 00:30:31,333 --> 00:30:33,833 We were talking about bringing millions of people onto a network 433 00:30:33,834 --> 00:30:36,916 that had to be industrial strength, reliable, 434 00:30:36,917 --> 00:30:40,207 and run 24 by 7 by 365 with no glitches. 435 00:30:40,208 --> 00:30:42,708 Who else could do that, but the telephone company? 436 00:30:42,709 --> 00:30:44,959 That's who we needed, and that meant AT&T. 437 00:30:50,333 --> 00:30:53,207 The AT&T folks came in this gigantic stretched limo that was too big 438 00:30:53,208 --> 00:30:55,541 to get into the parking lot and I was watching them out of the window 439 00:30:55,542 --> 00:30:58,249 of the second floor conference room. Watching them trying to maneuver the car 440 00:30:58,250 --> 00:31:03,207 into the parking lot. They just couldn't do it. 441 00:31:03,208 --> 00:31:05,624 So they eventually got out of their car and they trouped upstairs. 442 00:31:05,625 --> 00:31:09,040 We're still waiting for Bill and people are staring at their shoes 443 00:31:09,041 --> 00:31:12,207 and a little uncomfortable. That was not a good start. 444 00:31:12,208 --> 00:31:14,249 - Um... - What happened? 445 00:31:14,250 --> 00:31:18,124 So Bill finally shows up. Um, he hadn't taken a shower in a week. 446 00:31:18,125 --> 00:31:22,541 He was wearing a Hawaiian shirt, he stunk like a goat. 447 00:31:22,542 --> 00:31:25,666 You could see the noses wrinkle on the faces of the three AT&T guys, 448 00:31:25,667 --> 00:31:27,749 but they launched the demo. 449 00:31:27,750 --> 00:31:30,082 - This is a touchscreen? So I can ahead go and touch it. - Yeah, yeah. Yeah. 450 00:31:30,083 --> 00:31:33,082 No one had ever thought of the kind of ideas 451 00:31:33,083 --> 00:31:35,999 that Marc, Bill and Andy had instantiated in this demo. 452 00:31:36,000 --> 00:31:37,874 ...another step. Would you like a cookie? 453 00:31:37,875 --> 00:31:39,791 - Oh no. I've eaten too many. - Would you like a cookie? 454 00:31:39,792 --> 00:31:45,458 The AT&T folks said, "We're in," and they joined us as the first network partner. 455 00:31:46,959 --> 00:31:50,582 You got to have AT&T, you got to have Apple, 456 00:31:50,583 --> 00:31:52,165 that's your roots. 457 00:31:52,166 --> 00:31:56,749 You got to have Motorola and Sony, they make the devices. 458 00:31:56,750 --> 00:31:58,082 And you got to have Phillips. 459 00:31:58,083 --> 00:32:00,207 They're also gonna make devices. 460 00:32:00,208 --> 00:32:03,124 Without those, we couldn't have been General Magic. 461 00:32:03,125 --> 00:32:08,958 And we charged them six million dollars for the privilege of joining... each. 462 00:32:08,959 --> 00:32:12,249 Here was this little startup in Silicon Valley, that was gonna change the world, 463 00:32:12,250 --> 00:32:16,124 everybody was afraid of being left out of the vision. 464 00:32:16,125 --> 00:32:19,749 This company's scale is small, but thinking so big. 465 00:32:19,750 --> 00:32:22,666 Immediately we decided to join it 466 00:32:22,667 --> 00:32:26,416 Yes, just, boom, one second, we decided. 467 00:32:26,417 --> 00:32:31,457 Sony Japan was unbelievably great, but I think one of the things 468 00:32:31,458 --> 00:32:38,290 that Marc underestimated is how each one of those relationships 469 00:32:38,291 --> 00:32:41,290 contributed to an enormous level of complexity. 470 00:32:41,291 --> 00:32:44,374 ...he said we have these three bears out there, and we call them Goldilocks. 471 00:32:44,375 --> 00:32:47,207 We're gonna dance with the three bears. 472 00:32:47,208 --> 00:32:50,499 - Marc is Goldilocks. - I find him, grraawr, grraawr! 473 00:32:50,500 --> 00:32:52,416 Gurrhr! 474 00:32:52,417 --> 00:32:54,708 I thought you grraawr, grraawr! 475 00:32:54,709 --> 00:32:57,124 The vision was gonna happen because we were putting together 476 00:32:57,125 --> 00:33:00,332 16 of the largest companies on the planet 477 00:33:00,333 --> 00:33:03,165 who are natural enemies, into... into the same room at the same time. 478 00:33:03,166 --> 00:33:07,457 We knew we were innovating, no one had done anything like that, and if it succeeded 479 00:33:07,458 --> 00:33:13,791 it would change everything and that took a war-like energy. 480 00:33:13,792 --> 00:33:17,165 That was fighting, that was battle. 481 00:33:21,417 --> 00:33:24,916 We had no choice, but to keep quiet about the things we were doing 482 00:33:24,917 --> 00:33:30,541 because other companies were interested in it as well, and we tried to keep secrecy 483 00:33:30,542 --> 00:33:37,457 at a level that would give a small company like General Magic time to create, time to develop. 484 00:33:37,458 --> 00:33:42,749 Everybody had to shred everything. We couldn't put everything in one bin. 485 00:33:42,750 --> 00:33:49,124 We had to wait and... and kind of dole it out to various different places. 486 00:33:49,125 --> 00:33:51,207 We were asked not to talk about it outside 487 00:33:51,208 --> 00:33:54,040 of the office because we didn't want any of it leaked. 488 00:33:54,041 --> 00:33:58,040 So there was this buzz around the company, but it really was kind of this, this, cipher. 489 00:33:58,041 --> 00:34:02,207 We had to keep it under wraps. Part of that was this PR strategy 490 00:34:02,208 --> 00:34:06,916 that we had only one shot to make news. 491 00:34:06,917 --> 00:34:10,457 "While we're in business development stage, security is essential. 492 00:34:10,458 --> 00:34:13,624 If the concept leaks, we lose our competitive edge. 493 00:34:13,625 --> 00:34:18,416 Please use the highest level of personal attention to security, including, 494 00:34:18,417 --> 00:34:22,290 if asked by an Apple colleague not on the team, say nothing. 495 00:34:22,291 --> 00:34:24,916 If asked by a non-Apple person, tell me immediately." 496 00:34:24,917 --> 00:34:29,499 Now it should be noted, John Sculley was running Apple at the time. 497 00:34:29,500 --> 00:34:35,125 In that sense he was our ally, or so we thought. 498 00:34:39,250 --> 00:34:46,290 I was getting intense pressure from the Apple board and from the Apple management team 499 00:34:46,291 --> 00:34:49,457 as to why was I spending so much time on General Magic. 500 00:34:49,458 --> 00:34:54,457 And Apple was developing in parallel a business that it owned 100% of, 501 00:34:54,458 --> 00:34:58,290 called Newton, and that looked like they could ship a product. 502 00:34:58,291 --> 00:35:04,666 Ten years ago we launched Macintosh, a revolution for the desktop. 503 00:35:04,667 --> 00:35:09,207 And today we are launching Newton, a revolution for the pocket. 504 00:35:09,208 --> 00:35:13,666 John Sculley gave a keynote address at the 1993 505 00:35:13,667 --> 00:35:17,791 consumer electronic shows where he announced what we were doing. 506 00:35:17,792 --> 00:35:22,457 Imagine being able to take a cellular telephone and be able to be paged 507 00:35:22,458 --> 00:35:26,916 on the phone and write a little note and fax it off to someone else in response. 508 00:35:26,917 --> 00:35:32,332 Except he announced it as something Apple was doing. We thought Apple wasn't doing it 509 00:35:32,333 --> 00:35:34,916 and we found out from that speech that they were. 510 00:35:34,917 --> 00:35:38,374 I wish I could say that I was hurt. I wasn't... 511 00:35:38,375 --> 00:35:42,165 I wasn't just hurt, I was angry. I was fur... I was really angry. 512 00:35:42,166 --> 00:35:44,374 They had, uh, decided to make something 513 00:35:44,375 --> 00:35:47,999 essentially based on Marc's models. 514 00:35:48,000 --> 00:35:53,165 I thought Newton was, I thought that they could co-exist, you know. 515 00:35:53,166 --> 00:35:58,499 And, so I wasn't really concerned that Newton would hurt General Magic. 516 00:35:58,500 --> 00:36:03,332 They were our closest partner who really gave us our life. 517 00:36:03,333 --> 00:36:09,958 And so when we found out that they were trying to kill us, we felt completely betrayed. 518 00:36:09,959 --> 00:36:15,250 You wanna know about the Newton? I'll tell you about the Newton, ♪♪♪♪ the Newton. 519 00:36:18,208 --> 00:36:22,290 The Newton announcement caused vision envy 520 00:36:22,291 --> 00:36:24,624 on the part of all of our partners. 521 00:36:24,625 --> 00:36:28,541 They thought that Sculley's was bigger than theirs. 522 00:36:28,542 --> 00:36:32,040 "I want that vision thing. Do that vision thing for me too." 523 00:36:32,041 --> 00:36:36,582 And so they wanted to immediately go up there and introduce. 524 00:36:36,583 --> 00:36:40,582 We've got to explain the vision such that everybody gets it. 525 00:36:40,583 --> 00:36:44,375 The press gets it, the corporations get it, it's all clear. 526 00:36:48,041 --> 00:36:51,708 Leading the way to a new age of personal communication, 527 00:36:51,709 --> 00:36:55,999 creating a revolutionary electronic messaging environment. 528 00:36:56,000 --> 00:36:59,082 We call this environment, the Cloud. 529 00:36:59,083 --> 00:37:01,749 The fact that the Newton was going to ship and it was getting 530 00:37:01,750 --> 00:37:04,874 all this publicity meant that we had to come out of stealth mode 531 00:37:04,875 --> 00:37:08,666 earlier than we had planned and well before we were ready to ship. 532 00:37:08,667 --> 00:37:12,624 Stakes are higher, you better be better than these guys. 533 00:37:12,625 --> 00:37:16,249 Big event? This was huge and we made it huge 534 00:37:16,250 --> 00:37:18,332 on purpose to raise the jeopardy. 535 00:37:18,333 --> 00:37:22,249 We knew it was gonna be a marathon that we were gonna run at sprint speed. 536 00:37:22,250 --> 00:37:27,417 It was gonna take everything out of us. Down the torpedoes, it's full speed ahead. 537 00:37:29,625 --> 00:37:33,624 This is it, we're coming, these amazing devices. 538 00:37:40,625 --> 00:37:42,791 - You remember much about that day? - Yeah, well, 539 00:37:42,792 --> 00:37:45,624 I remember my impression of Marc was, "Huh, 540 00:37:45,625 --> 00:37:50,791 most of the vision of Jobs, but he had better interface". 541 00:37:50,792 --> 00:37:52,791 Presenting Marc Porat. 542 00:37:54,291 --> 00:37:56,124 Today we are going to introduce the vision. 543 00:37:56,125 --> 00:38:00,457 Today we are introducing the technology, introducing The Alliance. 544 00:38:00,458 --> 00:38:02,791 But let it be said it's about feelings. 545 00:38:02,792 --> 00:38:07,457 How you feel about the communication with another person. 546 00:38:07,458 --> 00:38:10,666 To me the relationships of your life, is the fabric of your life. 547 00:38:10,667 --> 00:38:14,249 That's the stuff that defines who we are as people. 548 00:38:14,250 --> 00:38:17,165 Marc was one of the most charismatic presenters you could ever imagine. 549 00:38:17,166 --> 00:38:21,457 But let me just hold it up for you, so you can see what this thing is, you know, about. 550 00:38:21,458 --> 00:38:23,499 Its intent is to be with me all the time. 551 00:38:23,500 --> 00:38:26,833 The thing about Porat when he speaks is, everybody in the audience 552 00:38:26,834 --> 00:38:30,999 says to themselves two things, they say, "My god this guy is right. 553 00:38:31,000 --> 00:38:36,582 I can go to the roof of this building and if I jump, I will fly." 554 00:38:36,583 --> 00:38:40,624 And the second thing they would think is, "And that guy up there on stage, 555 00:38:40,625 --> 00:38:44,624 and me, we're the only two guys who really get it." 556 00:38:44,625 --> 00:38:48,374 This, we hope will be with you as simply part of your existence. 557 00:38:48,375 --> 00:38:52,124 It will be that useful. The minute I see it in a store, I smile. 558 00:38:52,125 --> 00:38:55,582 It's about having fun, it's about leisure, it's about entertainment. 559 00:38:55,583 --> 00:38:59,290 I just recall listening to him and thinking, "Yes, yes!" 560 00:38:59,291 --> 00:39:04,374 When we were talking about re-inventing telephony, we meant it. This is inexorable. 561 00:39:04,375 --> 00:39:08,124 The world of personal communications, when it's fulfilled, uh, possibly 562 00:39:08,125 --> 00:39:12,290 in one generation, when I say generation, I mean my children, my son and daughter. 563 00:39:12,291 --> 00:39:14,499 When they walk around with these things they will be wireless. 564 00:39:14,500 --> 00:39:16,374 Reporters would leave these briefings saying, 565 00:39:16,375 --> 00:39:19,999 "My god, uh, forget the story I'm writing, I want that. 566 00:39:20,000 --> 00:39:22,708 The world that they just described to me, 567 00:39:22,709 --> 00:39:25,708 I want to live in that world, I want my kids to live in that world." 568 00:39:25,709 --> 00:39:28,874 A tiny gadget that combines the telephone, 569 00:39:28,875 --> 00:39:31,624 a fax machine, and a personal computer. 570 00:39:31,625 --> 00:39:34,249 Cellular phone, a pocket pager and a notepad. 571 00:39:34,250 --> 00:39:37,165 Sounds a bit like something from Star Trek, you can send and receive messages, 572 00:39:37,166 --> 00:39:42,249 order tickets, get the latest headlines or stock quotes and also you can talk on it. 573 00:39:42,250 --> 00:39:46,666 It was wall to wall coverage. New York times, Wall Street Journal, L.A. Times. 574 00:39:46,667 --> 00:39:48,582 It was front page in the Economist, 575 00:39:48,583 --> 00:39:51,541 front page on the Wall Street Journal. No small thing. 576 00:39:51,542 --> 00:39:54,624 If this works the way this industry wants it to work, 577 00:39:54,625 --> 00:39:57,958 this is going to be huge, I mean, you are talking about 578 00:39:57,959 --> 00:40:01,374 the potential for hundreds of millions of devices eventually. 579 00:40:01,375 --> 00:40:05,708 IBM is conspicuously absent from the alliance. So is Microsoft, 580 00:40:05,709 --> 00:40:10,249 which is racing to develop its own personal communicating software standard. 581 00:40:10,250 --> 00:40:15,708 Some say it's revolutionary. Others simply say it's magic. 582 00:40:15,709 --> 00:40:17,708 So we got a ton of coverage, a ton of coverage, 583 00:40:17,709 --> 00:40:21,165 and that's also where, the first questions where, 584 00:40:21,166 --> 00:40:22,791 "Well, this is, this is huge. 585 00:40:22,792 --> 00:40:25,999 Are they going to be able to actually fulfill on that vision?" 586 00:40:26,000 --> 00:40:29,916 Marc Porat the President and CEO and co-founder of General Magic. 587 00:40:29,917 --> 00:40:34,666 Thank you very much for being here. What do you see as your... your startup date 588 00:40:34,667 --> 00:40:37,457 to actually have one of these things in somebody's hand? 589 00:40:37,458 --> 00:40:40,290 We'll be talking about dates and about product features 590 00:40:40,291 --> 00:40:43,624 in some detail this summer, but I did want to have a chance to answer your... 591 00:40:43,625 --> 00:40:45,833 In other words nobody is saying when one of these is gonna be available? 592 00:40:45,834 --> 00:40:47,624 - That's correct. - OK, OK. So... 593 00:40:47,625 --> 00:40:50,457 I caution... I... I... I counsel caution... 594 00:40:50,458 --> 00:40:54,249 ...written record of it. Um, but what we have, we have sort of... 595 00:40:54,250 --> 00:40:56,999 It did not go smoothly after that at all. 596 00:40:57,000 --> 00:41:01,207 Moments where somebody has to start doing something and, uh, what we have decided is 597 00:41:01,208 --> 00:41:03,749 that for each of those important moments we want to make sure that there is 598 00:41:03,750 --> 00:41:06,958 real responsibility for someone to, you know, to... to say, 599 00:41:06,959 --> 00:41:09,249 "I am at this important moment, you'll start doing your work." 600 00:41:09,250 --> 00:41:14,332 Marc and Bill and Andy together decided, "Well, this is the person 601 00:41:14,333 --> 00:41:18,666 to manage the engineering team." That's what they... that's what they wanted me to do. 602 00:41:18,667 --> 00:41:20,833 And then there was this one day where I came to talk to all of them 603 00:41:20,834 --> 00:41:24,124 at once and they said, "Oh we don't need a manager. 604 00:41:24,125 --> 00:41:28,457 We don't want you, because we don't need a manager. Our leader, our leaders 605 00:41:28,458 --> 00:41:33,165 are Andy and Bill. Uh, that's what makes this place great, is we don't have managers." 606 00:41:33,166 --> 00:41:37,124 "We can be engineers without a manager and we know what's best. 607 00:41:37,125 --> 00:41:40,999 Managers are just going to get in the way. We don't need program managers, 608 00:41:41,000 --> 00:41:43,666 we don't need any of that stuff. We are just going to make it happen." 609 00:41:49,750 --> 00:41:53,833 There was a fearlessness and a sense of correctness, 610 00:41:53,834 --> 00:41:58,374 no questioning of "Could I be wrong?" None. 611 00:41:58,375 --> 00:42:01,541 Because that's what you need to break out of earth's gravity, 612 00:42:01,542 --> 00:42:04,666 you need... you need an enormous amount of momentum. 613 00:42:04,667 --> 00:42:08,165 And that momentum comes from suppressing introspection 614 00:42:08,166 --> 00:42:10,583 about the possibility of failure. 615 00:42:12,583 --> 00:42:14,833 The Alliance was the biggest and most complicated 616 00:42:14,834 --> 00:42:17,708 consortium of global companies that had been created 617 00:42:17,709 --> 00:42:19,374 up until that time in American business. 618 00:42:19,375 --> 00:42:20,582 You had competitors at the table. 619 00:42:20,583 --> 00:42:22,582 Sony and Panasonic hated each other, 620 00:42:22,583 --> 00:42:24,249 and it made it hard for them to commit 621 00:42:24,250 --> 00:42:26,124 fully to our business. 622 00:42:26,125 --> 00:42:27,958 We needed to become independent, 623 00:42:27,959 --> 00:42:29,332 and the only way we could do that 624 00:42:29,333 --> 00:42:31,749 was buy selling stock to the public. 625 00:42:31,750 --> 00:42:34,708 It was the first, so called, concept IPO, 626 00:42:34,709 --> 00:42:37,207 which is when a company could go public without any revenue, 627 00:42:37,208 --> 00:42:38,958 let alone any profits. 628 00:42:38,959 --> 00:42:42,667 What made that possible? The imprimatur of Goldman Sachs. 629 00:42:44,792 --> 00:42:49,374 Goldman Sachs was the gold standard for investment banking. 630 00:42:49,375 --> 00:42:55,416 If Goldman was going to do your initial public offering, it meant that you too 631 00:42:55,417 --> 00:42:59,791 met the gold standard for being a real company with real prospects. 632 00:42:59,792 --> 00:43:02,040 Didn't have a product, didn't have a revenue stream, 633 00:43:02,041 --> 00:43:04,916 but, you know, it seemed cool at the time, let's invest. 634 00:43:04,917 --> 00:43:07,666 The best investment bankers came to pitch us. 635 00:43:07,667 --> 00:43:13,457 One of them came and said, "I must have a piece of the IPO. 636 00:43:13,458 --> 00:43:16,999 What would it take, what... if I gave you the shirt off my back, would that do it? 637 00:43:17,000 --> 00:43:20,833 And I said, "Yeah. It would!" And he stripped down... 638 00:43:20,834 --> 00:43:24,124 Don't film this stuff. 639 00:43:24,125 --> 00:43:27,624 And there we were standing in the conference room with a half-naked banker. 640 00:43:27,625 --> 00:43:30,249 He got the deal, he participated in the IPO. 641 00:43:33,792 --> 00:43:35,625 Where is that happening? 642 00:43:38,834 --> 00:43:39,834 Right here. 643 00:43:42,041 --> 00:43:46,457 So then they didn't make any 44260s in five volts without this, right, enable thing? 644 00:43:46,458 --> 00:43:50,249 Probably the most challenging part of the product was deciding what not to do. 645 00:43:50,250 --> 00:43:53,165 What to do and what not to do, because it's really hard, you're building 646 00:43:53,166 --> 00:43:58,290 a very complex platform. And so just often things would take longer. 647 00:43:58,291 --> 00:44:02,165 For me, I had never done anything like that. It was a huge challenge. 648 00:44:02,166 --> 00:44:06,875 You really had to work very hard to build what we were trying to build. 649 00:44:08,834 --> 00:44:12,582 I really had to up my game and they were all like, "Fadell you're doing it wrong. 650 00:44:12,583 --> 00:44:15,666 You should be doing it that way." And I'm like, "No, I think it's the right way." 651 00:44:15,667 --> 00:44:18,165 But I couldn't really articulate the way they could. So yeah, 652 00:44:18,166 --> 00:44:22,332 - I had to challenge myself and kinda go into the dark hole. - A3 Volts... 653 00:44:22,333 --> 00:44:25,708 Once we got the basics there, you take the new chip that had 654 00:44:25,709 --> 00:44:29,749 whatever the latest software that everybody had put together, 655 00:44:29,750 --> 00:44:33,291 pop it in and begin to see the screen come to life. 656 00:44:37,000 --> 00:44:41,374 We could see it, we could touch it and feel it. 657 00:44:41,375 --> 00:44:46,082 But the responsiveness of the device was really slow. Uh, the processor was underpowered, 658 00:44:46,083 --> 00:44:52,374 for example. So the experience was a bit tap... tap... 659 00:44:52,375 --> 00:44:54,458 And, you know, kind of annoying. 660 00:44:56,375 --> 00:45:00,082 I was sitting in a lot of the user test labs. 661 00:45:00,083 --> 00:45:03,040 The engineers would sit there and say, "No, lady, what are you doing? 662 00:45:03,041 --> 00:45:06,082 Don't, don't tap that. No, it's not there, it's over there!" 663 00:45:06,083 --> 00:45:09,082 And we'd all go, "Ooh." There was some comedy there. 664 00:45:09,083 --> 00:45:12,082 The thing at the bottom that kinda looks like a comb, 665 00:45:12,083 --> 00:45:15,916 I haven't the slightest idea what that is. 666 00:45:15,917 --> 00:45:17,666 This doesn't look like it's working. 667 00:45:17,667 --> 00:45:19,541 Is this noise supposed to be here? 668 00:45:19,542 --> 00:45:21,916 - OK, we've crashed. We just crashed. - Uh-oh. 669 00:45:21,917 --> 00:45:24,082 It had this little top hat. 670 00:45:24,083 --> 00:45:26,541 Like some operating systems had little spinning wheels 671 00:45:26,542 --> 00:45:28,916 or a top hat would just start spinning. 672 00:45:28,917 --> 00:45:30,958 And just start spinning and just keep spinning. 673 00:45:30,959 --> 00:45:33,541 You just stare at this ####### thing. 674 00:45:33,542 --> 00:45:36,249 Finally you just pull out the battery and reset the device, 675 00:45:36,250 --> 00:45:38,332 because there is no point in waiting. 676 00:45:38,333 --> 00:45:41,749 target for re-bunking. 677 00:45:41,750 --> 00:45:44,582 It's not my fault, is it? It's the software engineer. 678 00:45:44,583 --> 00:45:49,207 And, you know, it's slowly dawning on us, like we are not gonna get this done. 679 00:45:49,208 --> 00:45:52,000 This isn't a finished program by any means, is it? 680 00:45:57,959 --> 00:46:01,165 The roadshow for the General Magic public offering 681 00:46:01,166 --> 00:46:04,791 was flying around in a private jet, flying first class, 682 00:46:04,792 --> 00:46:10,290 staying in the best hotels and having people sit at our feet and lap up what we were saying. 683 00:46:10,291 --> 00:46:12,624 The closest thing it comes to is touring with a rock band. 684 00:46:12,625 --> 00:46:16,124 We've got a roadie crew that has to set up the cameras and the big screen 685 00:46:16,125 --> 00:46:18,708 to make sure that people can see the demonstration of the device. 686 00:46:18,709 --> 00:46:24,582 What we envisioned is something in your hand that's with you all the time, that allows you 687 00:46:24,583 --> 00:46:29,624 to have access whether it's for fun or more importantly for mission critical applications. 688 00:46:31,333 --> 00:46:33,708 All we did was demonstrate the device. 689 00:46:33,709 --> 00:46:38,791 I would go out in the hallway and I would pretend to be an airline company 690 00:46:38,792 --> 00:46:44,165 and Marc would make an airline reservation, and in real time, Marc would reserve a flight, 691 00:46:44,166 --> 00:46:47,666 and blow people away because no one had ever seen anything like it. 692 00:46:47,667 --> 00:46:49,958 We've got tools, we've got partners. 693 00:46:49,959 --> 00:46:51,541 We've got markets that are happening all around us. 694 00:46:51,542 --> 00:46:53,624 Give us a clap. 695 00:46:53,625 --> 00:46:56,582 Great. That's the right stuff. 696 00:46:56,583 --> 00:47:01,332 The roadshow succeeded beyond everybody's wild expectations. 697 00:47:01,333 --> 00:47:04,207 The first concept public offering in Silicon Valley history 698 00:47:04,208 --> 00:47:08,958 and we raised a total of, uh, 96 million dollars. 699 00:47:08,959 --> 00:47:10,199 That's about as good as it gets. 700 00:47:12,000 --> 00:47:17,041 We were kings of the universe, and it was really fun. 701 00:47:19,875 --> 00:47:23,416 Today we would call it going viral. The press loved us. 702 00:47:23,417 --> 00:47:26,374 They heard the vision, they saw what was going on, and whoop! They're in. 703 00:47:26,375 --> 00:47:29,708 I was just afraid Marc thought things were just too easy to do. 704 00:47:29,709 --> 00:47:32,374 How are you gonna get the price point? How are you gonna keep it from crashing? 705 00:47:32,375 --> 00:47:34,874 How are you gonna make it fast enough? How are you gonna make it readable? 706 00:47:34,875 --> 00:47:37,207 I just didn't think he was focused on that stuff. 707 00:47:37,208 --> 00:47:41,207 We were so distracted by all the articles, 708 00:47:41,208 --> 00:47:45,416 that we started to believe our own... our own tale. 709 00:47:45,417 --> 00:47:48,791 You know that we're gonna conquer the world, but yet we hadn't finished. 710 00:47:48,792 --> 00:47:53,290 We were not paying attention to the other external trends that were happening around us, 711 00:47:53,291 --> 00:47:56,541 because we were aiming so far out in the future. It was like the... 712 00:47:56,542 --> 00:48:00,082 the current context around us really wasn't considered that relevant, 713 00:48:00,083 --> 00:48:04,458 because we were aiming to far out. But boy was that relevant. 714 00:48:09,583 --> 00:48:13,582 Put simply the internet is just a network of networks. 715 00:48:13,583 --> 00:48:16,749 In recent years, a relatively unknown communication system, 716 00:48:16,750 --> 00:48:20,791 called the Internet, has exploded in popularity with such intensity 717 00:48:20,792 --> 00:48:25,999 that it's predicted that over 25 million people will be using it by the year 1998... 718 00:48:26,000 --> 00:48:28,791 And we had an intern who's like, "Hey everybody, 719 00:48:28,792 --> 00:48:32,040 it's all about the Web. You guys are totally missing it." He was telling us this. 720 00:48:32,041 --> 00:48:36,582 It was probably late 94' early 95' and you could go to every Website at that time. 721 00:48:36,583 --> 00:48:39,290 There was a list of them and you could go and visit all of the Websites. 722 00:48:39,291 --> 00:48:42,874 And it was all very rough, you know there was mostly text. 723 00:48:42,875 --> 00:48:48,290 Uh, having graphics was leading edge and we were working on this rich multimedia system 724 00:48:48,291 --> 00:48:53,374 with audio and graphics and things animating and the richness was far beyond 725 00:48:53,375 --> 00:48:57,791 what the web was, but the web had... had worldwide reach. 726 00:48:57,792 --> 00:49:01,290 This other force had appeared and we weren't looking at it, you know. 727 00:49:01,291 --> 00:49:04,457 We were in bed with AT&T with our private cloud. 728 00:49:04,458 --> 00:49:09,249 The whole point about having a closed network is that people had to pay to use it, 729 00:49:09,250 --> 00:49:11,833 and that's where AT&T was going to generate it's revenue. 730 00:49:11,834 --> 00:49:18,290 The problem was pivoting toward the World Wide Web, that would have meant cannibalizing 731 00:49:18,291 --> 00:49:23,374 or perhaps even wrecking AT&T's business model and we just couldn't do it. 732 00:49:23,375 --> 00:49:28,874 I have to invest the time, the time to keep banging on the web 733 00:49:28,875 --> 00:49:34,332 with my mouse and my keyboard because unless I do that nothing happens. The web is passive. 734 00:49:34,333 --> 00:49:37,624 But even though it was all here, right in front of us, 735 00:49:37,625 --> 00:49:41,500 we were unable to see that was the way to go. 736 00:49:55,667 --> 00:50:00,416 One of our developers, Pierre Omidyar, very quiet, soft spoken guy. 737 00:50:00,417 --> 00:50:04,749 He had a Webpage, and down at the bottom it had a click through called Auction Web. 738 00:50:04,750 --> 00:50:07,082 Every once in a while I would pass his desk 739 00:50:07,083 --> 00:50:09,624 and he would go, "Dee, come over here, let me show you this." 740 00:50:09,625 --> 00:50:13,124 So he would show me what he was doing and of course he explained it as 741 00:50:13,125 --> 00:50:16,374 it was gonna be kind of a garage sale, flea market, 742 00:50:16,375 --> 00:50:21,541 kind of site. OK, why do we need that? And so... 743 00:50:21,542 --> 00:50:23,916 And he came to me and said, "Do you wanna help grow it? 744 00:50:23,917 --> 00:50:26,916 You know, is it something you think is a good idea? I'd like to turn it into a... 745 00:50:26,917 --> 00:50:30,374 into a company possibly. Would you help me spin it out?" I just looked at him and said, 746 00:50:30,375 --> 00:50:33,374 "You know, this is the dumbest idea I've ever heard. 747 00:50:33,375 --> 00:50:35,374 You're gonna get strangers to trust each other on the Internet? 748 00:50:35,375 --> 00:50:38,457 Lots of luck. We're not interested, have fun." 749 00:50:43,917 --> 00:50:46,874 He tried to get lots of people to join and nobody would join 750 00:50:46,875 --> 00:50:50,249 'cause they just thought it was a flea market. I took him down to an investor conference 751 00:50:50,250 --> 00:50:54,416 in Palm Springs, so I got 15 people in there and seven of them left 752 00:50:54,417 --> 00:50:56,749 during his presentation, because it was a long, boring presentation. 753 00:50:56,750 --> 00:50:59,499 He had this pony tail down to his waist. He didn't look like the kind of guy 754 00:50:59,500 --> 00:51:02,916 who was the CEO of any kind of company. Some investors said never do that to me again 755 00:51:02,917 --> 00:51:07,332 because that's flea market, you could never make a good brand out of that. 756 00:51:07,333 --> 00:51:09,374 And that's how eBay was launched. 757 00:51:09,375 --> 00:51:12,541 We had him in our midst, and we had no idea. 758 00:51:12,542 --> 00:51:17,125 He was, he was a tech support engineer and a very quiet guy. We had no idea. 759 00:51:19,667 --> 00:51:23,416 Meanwhile we are hearing about, you know, the partners 760 00:51:23,417 --> 00:51:26,082 need a final version to put in the ROMS to ship. 761 00:51:26,083 --> 00:51:28,499 Any deferral of schedule is very politically charged, 762 00:51:28,500 --> 00:51:33,040 so what we decided to do was just remove the schedule from that information pack. 763 00:51:33,041 --> 00:51:37,207 Sony was just, you know, insistent about that, like, "Where is it? Where is it?" 764 00:51:37,208 --> 00:51:42,207 And there's only so many excuses you can come up with to try to put them off to say, you know, 765 00:51:42,208 --> 00:51:46,165 "Just a little bit longer, just a little bit longer." They're losing patience. 766 00:51:46,166 --> 00:51:48,791 Hope to deliver that by December 1st. 767 00:51:48,792 --> 00:51:52,916 Uh, we're still evaluating that, to see whether we can meet that date. 768 00:51:52,917 --> 00:51:55,249 And then we started blowing schedules. 769 00:51:55,250 --> 00:51:57,332 It's... uh, it's in development right now. 770 00:51:57,333 --> 00:52:00,457 We expect to be delayed by approximately one quarter. 771 00:52:00,458 --> 00:52:03,124 - What is going on here? - I've just gotten a little sick 772 00:52:03,125 --> 00:52:06,791 of all this complaining about our schedule slips, dammit. We do a good job here. 773 00:52:06,792 --> 00:52:10,374 We are a little slow sometimes and we have a lot of bugs, but so what? 774 00:52:10,375 --> 00:52:13,749 I started to understand where the cracks were starting to begin 775 00:52:13,750 --> 00:52:17,499 and where we didn't have a real message, and a real clear what we were building, 776 00:52:17,500 --> 00:52:20,249 and what we weren't building, and for whom, and for how much 777 00:52:20,250 --> 00:52:22,666 was it gonna cost, and when it was going to ship. 778 00:52:22,667 --> 00:52:25,499 This is kind of the pet shop where the animals are kept, 779 00:52:25,500 --> 00:52:28,124 and the animals have different behavior when you pick them up. 780 00:52:28,125 --> 00:52:31,874 When I pick the cat up, it kind of scrunches up against 781 00:52:31,875 --> 00:52:36,040 the glass and when I drop him, he tumbles. 782 00:52:36,041 --> 00:52:39,332 These really creative people, but they would have these flights of fancy. 783 00:52:39,333 --> 00:52:41,708 I mean, they would just go off in all kinds of crazy directions 784 00:52:41,709 --> 00:52:47,332 and they were amazing ideas, but, dudes, we got to ship a product at the end of the day. 785 00:52:47,333 --> 00:52:51,457 And during that time, the Newton shipped. 786 00:52:51,458 --> 00:52:53,916 Ladies and gentleman, Newton is here. 787 00:52:53,917 --> 00:52:57,708 Newton was the product that was ready to go. 788 00:52:57,709 --> 00:53:00,040 It was all about new technologies. 789 00:53:00,041 --> 00:53:03,708 The most important thing that I've ever been involved with in my entire life. 790 00:53:03,709 --> 00:53:06,332 It's bad enough you get betrayed by them, but now 791 00:53:06,333 --> 00:53:09,666 they're gonna try to put you out of business. 792 00:53:16,250 --> 00:53:18,749 There was always something else to be tuned up, 793 00:53:18,750 --> 00:53:20,374 there was some bug to be caught, 794 00:53:20,375 --> 00:53:22,290 there was some memory leak to be plugged up 795 00:53:22,291 --> 00:53:25,291 and the date got later and later and later. 796 00:53:26,041 --> 00:53:27,708 I'd made commitments. 797 00:53:27,709 --> 00:53:29,290 The company had made commitments, 798 00:53:29,291 --> 00:53:31,582 and the commitments were now being undone 799 00:53:31,583 --> 00:53:35,666 by our inability, or maybe even cultural unwillingness 800 00:53:35,667 --> 00:53:38,165 to let something out the door that wasn't like perfect. 801 00:53:38,166 --> 00:53:43,249 And I felt the first wave, that first zap of terror. 802 00:53:43,250 --> 00:53:46,666 We were too dazzled by what it could possibly do 803 00:53:46,667 --> 00:53:51,624 to kind of realize we were biting off more than we could chew. 804 00:53:51,625 --> 00:53:56,207 I was still in creative mode, working on a flipping coin, 805 00:53:56,208 --> 00:53:58,416 uh, so the game room would have something in it. 806 00:53:58,417 --> 00:54:02,499 Whereas you tap the coin and it would flip around heads or tails 807 00:54:02,500 --> 00:54:05,416 and gave you a random number for feedback and all. 808 00:54:05,417 --> 00:54:09,416 And I was setting a bad example for the team by doing stuff 809 00:54:09,417 --> 00:54:13,249 that was relatively frivolous when we needed 810 00:54:13,250 --> 00:54:18,916 to concentrate on the boring, uh, but necessary parts. 811 00:54:18,917 --> 00:54:24,416 And it really made me do some soul searching that I was kind of, uh... 812 00:54:24,417 --> 00:54:27,582 leading people astray and not having 813 00:54:27,583 --> 00:54:31,791 quite the right, uh, seriousness of our situation. 814 00:54:31,792 --> 00:54:35,999 The deadline is everything, meet this date or miss your opportunity 815 00:54:37,458 --> 00:54:39,165 I don't think we had anyone saying that. 816 00:54:39,166 --> 00:54:44,082 I was like, "Huh... OK, I'm not crazy, 817 00:54:44,083 --> 00:54:47,458 I love all the people I work with, but something ain't right." 818 00:54:49,417 --> 00:54:53,124 My heroes, these icons, that I know as people now, 819 00:54:53,125 --> 00:54:55,833 how are they letting this happen? 820 00:54:55,834 --> 00:54:57,457 Don't they see? Don't... 821 00:54:57,458 --> 00:54:59,541 Aren't they listening? Kind of like parents, right? 822 00:54:59,542 --> 00:55:02,791 At some point when you grow up, your parents can do no wrong, 823 00:55:02,792 --> 00:55:05,582 and then they can only do wrong. It was kind of that same thing. 824 00:55:05,583 --> 00:55:09,332 I grew up as a person, and these people who I saw 825 00:55:09,333 --> 00:55:13,040 as parents and as educators started to become 826 00:55:13,041 --> 00:55:17,624 you know, humans as well in my eye, not just icons. 827 00:55:17,625 --> 00:55:21,666 And that's when it kind of flipped for me like, "I can't just follow 828 00:55:21,667 --> 00:55:25,500 the leader anymore. You need to be a leader yourself." 829 00:55:35,041 --> 00:55:39,916 One night, Sunday I think, and I walk into the building and I hear 830 00:55:39,917 --> 00:55:44,124 slam, slam, bang, bang, bang. No idea what was going on, no idea. 831 00:55:44,125 --> 00:55:47,541 And just banging away building what looked to me like bunk beds. 832 00:55:47,542 --> 00:55:50,874 I said, "Guys, what, what are you doing here?" They said, "We're building bunk beds." 833 00:55:50,875 --> 00:55:55,874 Why do you need to build a bunk bed in your office? Why don't you go home to sleep? 834 00:55:55,875 --> 00:55:58,666 We had to go up against it, pull it together to get 835 00:55:58,667 --> 00:56:02,332 something out the door. We've got to get serious. 836 00:56:02,333 --> 00:56:04,582 I remember like sleeping on, you know, some random 837 00:56:04,583 --> 00:56:07,249 mattress on the floor, we didn't care about all this, 838 00:56:07,250 --> 00:56:10,374 we didn't care whether we had furniture or anything, we were just doing this thing. 839 00:56:10,375 --> 00:56:13,874 So we're just working all out all the time, uh, and I... I was actually sleeping 840 00:56:13,875 --> 00:56:17,874 under my desk sometimes and then I would get up in the morning and just start working again. 841 00:56:17,875 --> 00:56:22,082 It's night time, people are clustered around a handful of machines. 842 00:56:22,083 --> 00:56:25,582 The rabbits are running around under their feet, the parrot is squawking 843 00:56:25,583 --> 00:56:27,791 and shitting all the time. It smelled horrible. 844 00:56:27,792 --> 00:56:34,791 Uh, it... it was dank, musty, you know it smelt of sweat 845 00:56:34,792 --> 00:56:40,749 and exhaustion and no one wanted to be anywhere else. 846 00:56:40,750 --> 00:56:43,916 We'll have it, we'll have it tomorrow morning, alright? So... 847 00:56:43,917 --> 00:56:47,541 Every single one of us, it was all hands on deck, ship or die. 848 00:56:47,542 --> 00:56:49,708 There was this constant drum beat of, 849 00:56:49,709 --> 00:56:53,249 "We have to ship, we have to ship, we have to ship." 850 00:56:53,250 --> 00:56:56,249 In terms of intensity and pressure it was the best of times 851 00:56:56,250 --> 00:56:59,958 and it was the worst of times. In some ways we were never closer to each other 852 00:56:59,959 --> 00:57:04,791 and we never felt better about what we were doing, because we were getting there. 853 00:57:04,792 --> 00:57:07,249 - My fingers? - Uh-huh. Both hands. 854 00:57:07,250 --> 00:57:10,374 - That'll never work. - One finger at the other end. 855 00:57:12,792 --> 00:57:15,916 It's quick, it's... there's a pleasing pace to it. 856 00:57:15,917 --> 00:57:18,624 - A little better? OK. - Yeah, much better, much better. 857 00:57:18,625 --> 00:57:21,165 It's this incredible experience 858 00:57:21,166 --> 00:57:24,916 of sort of all these different people working, you know, like a symphony. 859 00:57:24,917 --> 00:57:28,457 This thing that we imagined, now has become real. 860 00:57:28,458 --> 00:57:32,749 We've done it, and now you can see it and touch it and use it as well. 861 00:57:32,750 --> 00:57:36,791 It's time to ship. We need to get this out. 862 00:57:36,792 --> 00:57:39,624 It was one in the morning, everyone was there, 863 00:57:39,625 --> 00:57:41,165 everyone was exhausted. 864 00:57:41,166 --> 00:57:42,708 It was a classic decision 865 00:57:42,709 --> 00:57:45,290 that every project has to make like, go or no go. 866 00:57:45,291 --> 00:57:50,666 So here we all were, in it together and saying like, "Is this it, are we done?" 867 00:57:50,667 --> 00:57:53,708 Marc Porat said, "Anyone could speak about whether we should ship. 868 00:57:53,709 --> 00:57:58,541 Is the software ready?" And a ton of engineers said, "We should wait." 869 00:57:58,542 --> 00:58:03,542 Marc listened and he said, "Our partners have given us a deadline, we're shipping." 870 00:58:10,917 --> 00:58:14,999 So welcome to the first public demonstration of... of General Magic's technologies. 871 00:58:15,000 --> 00:58:19,290 I wanna talk a little bit about, um, you know, we worked really hard the last four years 872 00:58:19,291 --> 00:58:23,708 putting all this stuff together. Uh, I feel, you know, emotional about it. 873 00:58:23,709 --> 00:58:27,666 Uh, people, uh, people... 874 00:58:27,667 --> 00:58:31,916 What I wanna do is, uh, is talk about the, uh... 875 00:58:31,917 --> 00:58:35,874 The incredible... the best part of working on this the last four years is not the invention, 876 00:58:35,875 --> 00:58:39,499 I... I love helping create this stuff, but the best part was working 877 00:58:39,500 --> 00:58:41,791 with the incredible team that we have assembled at General Magic. 878 00:58:41,792 --> 00:58:46,124 This isn't the work of just me and Bill, but the work of some incredibly brilliant, 879 00:58:46,125 --> 00:58:50,249 passionate people that I'm honored to be able to work with and I think these guys 880 00:58:50,250 --> 00:58:53,290 these... We're working with a bunch of young programmers in their twenties 881 00:58:53,291 --> 00:58:57,666 that are going to go on to do things that dwarf anything that Bill and I have ever done. 882 00:58:57,667 --> 00:59:03,999 They are just incredibly great and so, without further ado, with, uh, great pride, uh, 883 00:59:07,458 --> 00:59:10,249 here it is world, Magic Cap. 884 00:59:10,250 --> 00:59:13,624 It's a new way to reach just about anyone - 885 00:59:13,625 --> 00:59:16,708 ...anywhere, anytime. 886 00:59:16,709 --> 00:59:18,874 You're only a press of a button away. 887 00:59:18,875 --> 00:59:22,833 Sony Magic Link, and what it takes off your desk 888 00:59:22,834 --> 00:59:26,582 is only matched, by what it takes off your mind. 889 00:59:26,583 --> 00:59:32,666 Sony Magic Link Intelligent Communicator. It clears your desk, it clears your mind." 890 00:59:32,667 --> 00:59:35,416 Still so very disturbing when you, when you work on something for so long 891 00:59:35,417 --> 00:59:38,290 and then you let it out into the world. It's like having this baby 892 00:59:38,291 --> 00:59:42,082 and like, have you raised it well enough? Is it going to be okay on its own out there? 893 00:59:42,083 --> 00:59:45,249 Uhm, it's a little traumatic, actually to let something out like that. 894 00:59:56,125 --> 00:59:58,791 Hey, these really belong to you, somebody asked me that. They are yours! 895 01:00:01,417 --> 01:00:05,958 Whatever doubts we had or whatever disagreements or anything, we were on. 896 01:00:05,959 --> 01:00:09,416 We were, this was the moment, this was the launch. 897 01:00:09,417 --> 01:00:12,709 We were gonna make it, we were gonna succeed and it was gonna be amazing. 898 01:00:17,917 --> 01:00:22,207 So, what are we doing? Today we are making the first steps. 899 01:00:22,208 --> 01:00:26,792 This afternoon it's out there, the devices are out there and the service is out there. 900 01:00:30,500 --> 01:00:33,874 We had arranged to have a demonstration day at Fry's, 901 01:00:33,875 --> 01:00:37,082 a famous place for new product introductions. 902 01:00:37,083 --> 01:00:40,082 And a few famous people from Apple came, just out of courtesy. 903 01:00:40,083 --> 01:00:43,708 We went into the store and all of the, all of the demonstration stuff was way in the back, 904 01:00:43,709 --> 01:00:48,082 behind the refrigerators, you couldn't see anything. It became clear that the Fry's staff 905 01:00:48,083 --> 01:00:51,833 had not been trained on how to demonstrate the devices, or even knew 906 01:00:51,834 --> 01:00:55,708 what they were or who we were, or why we were there. 907 01:00:55,709 --> 01:00:59,582 We talked about our user as being Joe Sixpack. 908 01:00:59,583 --> 01:01:05,457 And I do remember sitting around thinking, "You know, Joe Sixpack really doesn't have email." 909 01:01:05,458 --> 01:01:09,624 And if that was our target, it was very early for... for Joe Sixpack. 910 01:01:09,625 --> 01:01:12,249 I worried about the size, I worried about the battery life, 911 01:01:12,250 --> 01:01:13,916 I worried about the 800 dollars. 912 01:01:13,917 --> 01:01:15,666 I don't even know which button to push. 913 01:01:15,667 --> 01:01:18,457 No, I don't need that. 914 01:01:18,458 --> 01:01:19,958 - You might need it. - I don't. 915 01:01:19,959 --> 01:01:22,916 What it really comes down to is a personal decision 916 01:01:22,917 --> 01:01:25,750 as to whether or not you really wanna be in touch all the time. 917 01:01:30,083 --> 01:01:35,749 My stomach turned sour and I thought we're doomed. 918 01:01:35,750 --> 01:01:42,082 No one came, no one bought it. Nothing. 919 01:01:42,083 --> 01:01:47,374 And so we are waiting for the sales to happen and the sales numbers were low. 920 01:01:47,375 --> 01:01:51,624 Very low, and there were some problems with the AT&T Network. So bit by bit 921 01:01:51,625 --> 01:01:54,749 we began to get evidence that this thing wasn't gonna rocket right, 922 01:01:54,750 --> 01:01:59,833 it was gonna be more difficult, and that's the reality that starts to sink in, 923 01:01:59,834 --> 01:02:01,958 is that, this is not as easy as it seems. 924 01:02:01,959 --> 01:02:05,374 We had sold fewer than 3000 devices, and almost all of those 925 01:02:05,375 --> 01:02:08,833 had been sold to friends and family of the company and our partners. 926 01:02:08,834 --> 01:02:12,082 Virtually none to ordinary consumers. 927 01:02:12,083 --> 01:02:15,374 I was looking at the list of the names of the buyers 928 01:02:15,375 --> 01:02:19,457 and I recognized all of them, I knew who they were, and I thought 929 01:02:19,458 --> 01:02:23,917 that we don't have a business here, we are not gonna make it. 930 01:02:33,667 --> 01:02:36,666 Share price, that's I think, the greatest concern in this room and that's 931 01:02:36,667 --> 01:02:38,624 what we're going to take on, head on. 932 01:02:38,625 --> 01:02:42,040 The explosion of the Internet has forced a rethinking of strategies 933 01:02:42,041 --> 01:02:43,499 across the entire industry. 934 01:02:43,500 --> 01:02:45,958 I have believed for years, and continue to believe, 935 01:02:45,959 --> 01:02:50,165 that the notion of taking intelligent devices with you, 936 01:02:50,166 --> 01:02:53,791 of the scale from this big 937 01:02:53,792 --> 01:02:56,958 to that small is for real as a market. 938 01:02:56,959 --> 01:02:59,124 I continue to believe in the wireless dimension, 939 01:02:59,125 --> 01:03:02,124 there will be smart phones, there will be smart pagers, 940 01:03:02,125 --> 01:03:04,916 and maybe even things like intelligent watches, for all we know. 941 01:03:04,917 --> 01:03:10,165 It's a question of resources, priorities and market readiness, 942 01:03:10,166 --> 01:03:12,374 uh, for us to figure out where the sweet spot is. We... 943 01:03:12,375 --> 01:03:15,666 Can we make some money while this is going on? 944 01:03:15,667 --> 01:03:18,499 This guy from the San Francisco Chronicle, I mean, I remember 945 01:03:18,500 --> 01:03:20,666 he just drilled me. He was like, 946 01:03:20,667 --> 01:03:23,582 "You guys are going out of business. 947 01:03:23,583 --> 01:03:29,124 Sony is going to drop you. I have sources that have told me that. 948 01:03:29,125 --> 01:03:31,833 What is the company's response? 949 01:03:31,834 --> 01:03:35,249 What happens when Sony drops you? 950 01:03:35,250 --> 01:03:38,541 You guys are dead." 951 01:03:38,542 --> 01:03:40,999 It's like, dude, you didn't work here for three and a half years, 952 01:03:41,000 --> 01:03:42,999 pulling all-nighters, seven days a week. 953 01:03:43,000 --> 01:03:45,207 You didn't see the future and know what's coming 954 01:03:45,208 --> 01:03:49,999 and, and now it's all just in ashes around you. 955 01:03:50,000 --> 01:03:53,499 I'm looking at spreadsheets, in my office 956 01:03:53,500 --> 01:03:56,791 and thinking, "In a half hour I'm gonna have to get on the phone 957 01:03:56,792 --> 01:04:01,040 and talk to the analyst from Goldman Sachs and I don't know what the hell I'm gonna say. 958 01:04:01,041 --> 01:04:04,040 How do I create the impression that there is a future here." 959 01:04:04,041 --> 01:04:06,374 Marc did it, but, uh, I was at a loss. 960 01:04:06,375 --> 01:04:10,999 The initial experience is terrific, and where we are headed 961 01:04:11,000 --> 01:04:14,958 is sublime, and to get from terrific to sublime takes time. 962 01:04:14,959 --> 01:04:17,874 - I don't want to be negative. - Why is this tilted? 963 01:04:17,875 --> 01:04:20,457 - It's not titled. - It's been a lot of hype. 964 01:04:20,458 --> 01:04:24,249 I would not say that in the video. Where we are starting, as exciting as it is, 965 01:04:24,250 --> 01:04:26,541 is not where we are going to end up. This will take time. 966 01:04:26,542 --> 01:04:30,457 It's a voyage that takes time, it's a journey that takes time. This will take time. 967 01:04:30,458 --> 01:04:32,999 It takes time. You have to be patient. 968 01:04:33,000 --> 01:04:34,499 Perfect, absolutely perfect. 969 01:04:34,500 --> 01:04:36,207 You know, I just thought as you were talking 970 01:04:36,208 --> 01:04:37,999 how complicated it is for you to be figuring out 971 01:04:38,000 --> 01:04:39,999 - what you can and can't say. - Yeah, it's true. 972 01:04:40,000 --> 01:04:41,541 It's a whole other issue I wasn't thinking about. 973 01:04:46,041 --> 01:04:48,500 I was torn up, it was... 974 01:04:51,417 --> 01:04:55,499 To walk in, there was a week, you know, Phil actually had to set me aside 975 01:04:55,500 --> 01:05:01,165 because I was so distraught, that there was a week or two that I actually just took off. 976 01:05:01,166 --> 01:05:03,916 I didn't even show up for work because I was so distraught. 977 01:05:03,917 --> 01:05:08,082 And then Phil actually had to sit me down and go, "Tony what's wrong? You're not you." 978 01:05:08,083 --> 01:05:14,249 Like to go from 80, 120 hours a week to none. 979 01:05:14,250 --> 01:05:18,332 And so for me personally that was a major rocking event. 980 01:05:18,333 --> 01:05:23,290 Then the next one disappointment for me is, you know, I started design devices 981 01:05:23,291 --> 01:05:26,958 and I started to try to mold General Magic technology 982 01:05:26,959 --> 01:05:30,624 into something that I thought was sellable. 983 01:05:30,625 --> 01:05:34,249 And so I created basically a whole product plan, and technology plan 984 01:05:34,250 --> 01:05:36,874 for what I thought was going to be a successful product. 985 01:05:36,875 --> 01:05:39,958 I go back to General Magic, I said, "Look I have a firmed up product plan, 986 01:05:39,959 --> 01:05:43,541 you need to mold your software to build this kind of device." And they just looked at me 987 01:05:43,542 --> 01:05:48,542 and said, "Sorry, we can't do that. We have other priorities." 988 01:05:51,333 --> 01:05:57,290 For General Magic, as I saw it, was, basically the end. 989 01:05:57,291 --> 01:06:01,457 They were defeated. That was the saddest part about that meeting, 990 01:06:01,458 --> 01:06:05,999 is that, and Andy in particular I think was the one who said, 991 01:06:06,000 --> 01:06:11,416 "We're not gonna... we can't do this. We're not going to do it," and... 992 01:06:11,417 --> 01:06:13,709 they just didn't... They didn't have anything left. 993 01:06:16,750 --> 01:06:19,582 I am a particularly loyal person, so it was, it was 994 01:06:19,583 --> 01:06:21,541 very hard for me to leave General Magic. 995 01:06:21,542 --> 01:06:24,332 I was fully bought into what we were doing, uhm, 996 01:06:24,333 --> 01:06:28,708 and I stayed perhaps even longer than maybe I ought to have, to try to help 997 01:06:28,709 --> 01:06:31,207 change the direction, uhm, 998 01:06:31,208 --> 01:06:35,083 but it was, it was beyond, uhm, saving, unfortunately. 999 01:06:36,667 --> 01:06:39,749 It looked like a massive disaster, 1000 01:06:39,750 --> 01:06:42,332 a failure, a catastrophe. 1001 01:06:42,333 --> 01:06:45,833 It was a sense of rejection that penetrated right to your heart 1002 01:06:45,834 --> 01:06:49,208 and your gut, and I... I just felt sick. 1003 01:07:07,750 --> 01:07:12,499 It was, uh, devastating. For me it was, it was really devastating 1004 01:07:12,500 --> 01:07:17,040 and, uh, I thought immediately, "I have to take time off. 1005 01:07:17,041 --> 01:07:22,207 It's... it's going to be a long time before I start committing 1006 01:07:22,208 --> 01:07:28,750 to yet another blue sky, uh, proposition." 1007 01:07:30,417 --> 01:07:34,040 The vision that Marc, Bill and Andy had sold, 1008 01:07:34,041 --> 01:07:37,582 not just to the world, but to us, 1009 01:07:37,583 --> 01:07:41,165 that this was a cool, fun, 1010 01:07:41,166 --> 01:07:45,750 lovely thing to have, and that everybody would want one because we did. 1011 01:07:46,792 --> 01:07:48,250 And we were wrong. 1012 01:08:08,542 --> 01:08:13,624 I think the conceptual ideas were there, the user base was not there, 1013 01:08:13,625 --> 01:08:17,624 the technology was not there, the things to do on it were not there, 1014 01:08:17,625 --> 01:08:20,165 it's like inventing the television in the 1880's, you just couldn't. 1015 01:08:20,166 --> 01:08:23,624 Like it doesn't matter if you invented it because you didn't have shows, 1016 01:08:23,625 --> 01:08:25,791 you didn't have capabilities. 1017 01:08:25,792 --> 01:08:29,165 I think there was actually nothing General Magic could have done 1018 01:08:29,166 --> 01:08:32,874 to succeed, because they were at the wrong time. 1019 01:08:32,875 --> 01:08:38,332 The way I think about that, it's like a wave. If you start paddling too early 1020 01:08:38,333 --> 01:08:40,999 your arms will be tired by the time the wave arrives, 1021 01:08:41,000 --> 01:08:43,916 and the wave will slide right under you and leave you behind. 1022 01:08:43,917 --> 01:08:47,791 That's sort of what happened with General Magic. They saw the wave before anyone else, 1023 01:08:47,792 --> 01:08:52,290 and they thought it was coming sooner and they got tired before it arrived. 1024 01:08:52,291 --> 01:08:54,875 Yeah, but they had all the right talent. 1025 01:08:57,333 --> 01:09:00,082 You can become so focused, and such a believer 1026 01:09:00,083 --> 01:09:04,666 in what you are doing that you can miss the change of context in an industry. 1027 01:09:04,667 --> 01:09:09,833 In this case, the World Wide Web and General Magic probably didn't pivot, 1028 01:09:09,834 --> 01:09:15,374 uh, fast enough to the post world after the Web, but I missed it as well. 1029 01:09:15,375 --> 01:09:17,916 I was getting increased pressure as a CEO of Apple, 1030 01:09:17,917 --> 01:09:22,499 by the Apple board, you know, why was I wasting Apple's time and money 1031 01:09:22,500 --> 01:09:26,165 on these post PC devices and not just focusing on the Macintosh. 1032 01:09:26,166 --> 01:09:28,834 The result? I eventually got fired by Apple. 1033 01:09:37,041 --> 01:09:41,708 I learned from failure how incredibly painful it can be when you fail publicly. 1034 01:09:41,709 --> 01:09:44,332 It wasn't just the little failures, but, you know, I had to fail 1035 01:09:44,333 --> 01:09:47,541 in front of the whole world when I was fired from Apple. 1036 01:09:47,542 --> 01:09:51,165 It really hurt me for a long, long time, and it wasn't 1037 01:09:51,166 --> 01:09:55,709 till about 15 years later that I could actually get my head around and deal with it. 1038 01:10:01,375 --> 01:10:04,374 But the stories of Silicon Valley are always the stories 1039 01:10:04,375 --> 01:10:08,290 of these incredibly successful companies, 1040 01:10:08,291 --> 01:10:11,541 and yet here is a company, General Magic, 1041 01:10:11,542 --> 01:10:15,958 that wasn't commercially successful and eventually went bankrupt, 1042 01:10:15,959 --> 01:10:20,582 and yet so much of what came out of General Magic 1043 01:10:20,583 --> 01:10:24,333 is the foundation of everything we take for granted today. 1044 01:10:35,667 --> 01:10:39,249 Failure doesn't... doesn't stop me as long as it's 1045 01:10:39,250 --> 01:10:42,582 on a path towards something really wonderful. 1046 01:10:42,583 --> 01:10:47,124 But with General Magic there was a certain deflation in me personally, 1047 01:10:47,125 --> 01:10:52,332 where I felt like, uh, "Will I be able to do this one more time? I'm not sure." 1048 01:10:52,333 --> 01:10:57,708 Because the potential was so phenomenal and you could see this is going to happen. 1049 01:10:57,709 --> 01:11:01,499 You know that this is going to happen, and you realize 1050 01:11:01,500 --> 01:11:04,541 you're not gonna be the one that makes it happen. 1051 01:11:04,542 --> 01:11:08,624 It's even more comprehensive than I remembered. 1052 01:11:08,625 --> 01:11:10,791 Yeah. 1053 01:11:10,792 --> 01:11:16,916 Now that I look at it, I think, what were we thinking? 1054 01:11:16,917 --> 01:11:19,541 We were trying to do all this? 1055 01:11:19,542 --> 01:11:21,624 And, you know... 1056 01:11:21,625 --> 01:11:25,207 And we thought we could push the industry, we could make them do it. 1057 01:11:25,208 --> 01:11:30,958 Mm... Not there, it wasn't there. 1058 01:11:45,917 --> 01:11:51,124 I'm old enough now to know that it's behind me, you know, it's... it's, uh... 1059 01:11:51,125 --> 01:11:53,749 To create technical revolution 1060 01:11:53,750 --> 01:11:58,290 is... is really a game for people in their, in their twenties. 1061 01:11:58,291 --> 01:12:02,500 The stamina, you're also not as contaminated by the past. 1062 01:12:12,542 --> 01:12:14,541 More than anything else it makes me feel old. 1063 01:12:14,542 --> 01:12:19,541 That, uh, stuff I... I worked on 1064 01:12:19,542 --> 01:12:24,083 or bought, you know, is... are... they are now museum pieces. 1065 01:12:28,500 --> 01:12:32,917 Yeah, so there is a General Magic device, the Sony Magic Link. 1066 01:12:36,959 --> 01:12:40,416 Now I have thought about it a lot, there is a whole litany of things, 1067 01:12:40,417 --> 01:12:42,708 uh, we should have done differently. 1068 01:12:42,709 --> 01:12:47,416 A lot of blunders that I'm personally responsible for. 1069 01:12:47,417 --> 01:12:51,374 It was completely possible to achieve the most ambitious 1070 01:12:51,375 --> 01:12:54,917 of our visions, uh, but in a staged fashion. 1071 01:13:01,750 --> 01:13:05,749 We sometimes need closure on things that are not closeable. 1072 01:13:05,750 --> 01:13:11,082 A peak experience, positive or negative happens, it's not easy to resolve. 1073 01:13:11,083 --> 01:13:17,624 In the moment we all do the best we can do in the moment, at that moment. 1074 01:13:17,625 --> 01:13:20,625 It's in retrospect that you see what the impact was. 1075 01:13:22,583 --> 01:13:26,458 I felt, a profound feeling of humiliation. 1076 01:13:29,250 --> 01:13:33,916 Shame that I had brought everyone along with such high anticipation 1077 01:13:33,917 --> 01:13:37,207 and then couldn't at the end, deliver it for them, 1078 01:13:37,208 --> 01:13:39,458 and for myself, and for them. 1079 01:13:44,792 --> 01:13:51,749 So I remember coming home one evening, so the kids were still up. 1080 01:13:51,750 --> 01:13:58,124 "Daddy." And daddy had given it all to perfect strangers. 1081 01:14:01,959 --> 01:14:07,541 And my wife said, "Don't come home like this." 1082 01:14:07,542 --> 01:14:09,499 Can you, Marc slide over to your right, 1083 01:14:09,500 --> 01:14:11,500 so you are not bracketing the plate. 1084 01:14:13,750 --> 01:14:16,958 "If you need to sit in your car, for hours 1085 01:14:16,959 --> 01:14:20,624 or for all night, don't come back. 1086 01:14:20,625 --> 01:14:24,499 Don't walk in the door if you're not a person, if you're not present, 1087 01:14:24,500 --> 01:14:27,667 because, you're not wanted." 1088 01:14:32,417 --> 01:14:35,708 And you know in... in... it collapsed, 1089 01:14:35,709 --> 01:14:42,624 it all came tumbling down, and the company didn't work, and my marriage didn't work, 1090 01:14:42,625 --> 01:14:45,083 in the same 12 month period, you know. 1091 01:14:46,792 --> 01:14:48,667 And it all fell apart. 1092 01:14:52,667 --> 01:14:53,291 Yeah. 1093 01:15:00,875 --> 01:15:03,666 Have you told your children about this? 1094 01:15:03,667 --> 01:15:06,582 Well I'm talking to them now, aren't I? 1095 01:15:06,583 --> 01:15:08,750 It's one of the reasons I agreed to make this film. 1096 01:15:16,000 --> 01:15:19,958 Life is ebbs and flows, when a wave crashes on the shores 1097 01:15:19,959 --> 01:15:24,457 and the rocks hear, you don't think of the wave as having failed. 1098 01:15:24,458 --> 01:15:29,791 You think of the wave as having done its thing and the next wave will come and the next wave, 1099 01:15:29,792 --> 01:15:33,250 and that's how I think of General Magic. A moment in time. 1100 01:15:38,542 --> 01:15:43,290 It always amazed me, because I haven't seen Marc in many, many years, 1101 01:15:43,291 --> 01:15:47,332 you know, why there wasn't a second act. 1102 01:15:47,333 --> 01:15:51,040 Because here is an individual who was so good, 1103 01:15:51,041 --> 01:15:53,708 so exceptional at what he did well. 1104 01:15:53,709 --> 01:15:56,916 Brought together perhaps the best team 1105 01:15:56,917 --> 01:15:58,916 and the reality is, in my mind Marc never failed, 1106 01:15:58,917 --> 01:16:03,708 you know, because he actually did conceptualize 1107 01:16:03,709 --> 01:16:07,166 so many of the products that we have today. 1108 01:16:12,750 --> 01:16:17,999 It was a decade of failure in Silicon Valley for me. 1109 01:16:18,000 --> 01:16:23,582 General Magic was a disaster, Phillips was a critical success, but a business disaster. 1110 01:16:23,583 --> 01:16:28,165 Then I had my start up and then, you know, during the start up times the Internet crunch 1111 01:16:28,166 --> 01:16:31,332 happened and I couldn't get any more funding and that was a disaster. 1112 01:16:31,333 --> 01:16:35,624 So it was a disaster after disaster from a business perspective. 1113 01:16:35,625 --> 01:16:39,791 But from a personal perspective it caused me to grow up each time, 1114 01:16:39,792 --> 01:16:44,416 and learn because I was faced with this real reality 1115 01:16:44,417 --> 01:16:49,958 of like, this isn't working and you better understand why and learn from it. 1116 01:16:49,959 --> 01:16:53,624 Because I had to go through that to be able to set my... to set the stage up 1117 01:16:53,625 --> 01:16:56,375 for what was to come in 2001 and beyond. 1118 01:17:11,083 --> 01:17:14,624 General Magic gave us a glimpse of what the future could be. 1119 01:17:14,625 --> 01:17:17,666 The technology unfortunately wasn't there at the time, 1120 01:17:17,667 --> 01:17:20,834 but those dreams, we kept dreaming. 1121 01:17:24,166 --> 01:17:29,040 Tony is very big on music and he would talk about music a lot and how, 1122 01:17:29,041 --> 01:17:32,999 how someday we were gonna have, you know, a little device 1123 01:17:33,000 --> 01:17:39,708 with all our music on it and I'm like, "OK, why do I need that?" 1124 01:17:39,709 --> 01:17:42,874 I loved music growing up in Detroit, and I was always sick 1125 01:17:42,875 --> 01:17:46,124 and tired of lugging my CD's and all this other stuff around. 1126 01:17:46,125 --> 01:17:48,708 I wanted something where I could take it all the time. 1127 01:17:48,709 --> 01:17:52,541 MP3 showed up. I was like, music is coming. 1128 01:17:52,542 --> 01:17:58,082 Next thing I know I get a call, "We've looked at all the MP3 players, we think they are bad. 1129 01:17:58,083 --> 01:18:00,749 We think there is one that can be done in the Apple way." 1130 01:18:00,750 --> 01:18:05,416 And then Steve said, "Now we need you to come on the team to put it together." 1131 01:18:05,417 --> 01:18:08,040 And then I started calling all kinds of companies 1132 01:18:08,041 --> 01:18:11,249 all around the valley, around world. Trying to figure out displays 1133 01:18:11,250 --> 01:18:13,582 trying to figure out batteries, trying to figure out storage 1134 01:18:13,583 --> 01:18:17,040 and then Steve was able, and the team was able to build on top of those 1135 01:18:17,041 --> 01:18:20,874 and make it even better, and so we were like, it's happening. 1136 01:18:20,875 --> 01:18:22,999 Boom, that's iPod. I happen to have one right here 1137 01:18:23,000 --> 01:18:26,040 in my pocket, as a matter of fact. There it is, right there. 1138 01:18:26,041 --> 01:18:29,833 The Magic lesson was, we have to ship it as fast as possible 1139 01:18:29,834 --> 01:18:33,082 so you could learn from the market and you can iterate quickly. 1140 01:18:33,083 --> 01:18:35,916 Every year we made sure we had a new version of the iPod. 1141 01:18:35,917 --> 01:18:38,290 And then we added downloadable apps, 1142 01:18:38,291 --> 01:18:41,874 games, email, communications, wireless. 1143 01:18:41,875 --> 01:18:45,541 We had these different pieces and I'm like this is starting to come together. 1144 01:18:45,542 --> 01:18:49,582 I remember this, and it was like I was back at General Magic 1145 01:18:49,583 --> 01:18:56,082 again in a way, because it's what we talked about, just 15 years later. 1146 01:18:56,083 --> 01:18:59,124 This is real, Steve goes, 1147 01:18:59,125 --> 01:19:02,917 "It's taking off, we need to put it on a cellphone." 1148 01:19:07,166 --> 01:19:11,291 Today Apple is going to reinvent the phone. 1149 01:19:12,792 --> 01:19:15,542 And here it is. This is one device. 1150 01:19:17,208 --> 01:19:22,040 This has been, at that point, 17 years in Silicon Valley, 1151 01:19:22,041 --> 01:19:24,791 and we were finally able to realize the dream we had 1152 01:19:24,792 --> 01:19:28,999 in 1991 on stage and Steve Jobs talking about it. 1153 01:19:29,000 --> 01:19:31,249 We're going to use the best pointing device in the world. 1154 01:19:31,250 --> 01:19:34,249 We're going to use a pointing device that we are all born with, 1155 01:19:34,250 --> 01:19:37,916 we're born with ten of them, we are going to use our fingers. 1156 01:19:37,917 --> 01:19:42,833 So, let's go ahead and turn it on, alrighty. 1157 01:19:42,834 --> 01:19:47,207 I was proud to think that, "Yeah, my god, we did it." 1158 01:19:47,208 --> 01:19:51,958 Tony did it. Everything we wanted to do, there it is. 1159 01:19:51,959 --> 01:19:55,833 and on the other hand, I was sad that it wasn't us. 1160 01:19:55,834 --> 01:19:59,874 But I also felt vindicated in some way. 1161 01:19:59,875 --> 01:20:03,083 That the ideas had been right, the timing had been wrong. 1162 01:20:05,583 --> 01:20:09,749 Steve would often call me after like the big product introductions, 1163 01:20:09,750 --> 01:20:15,165 just to see what I thought. 4:00 p.m. I was in my office, I got a call from Steve. 1164 01:20:15,166 --> 01:20:17,332 He said, "What do you think, what do you think?" 1165 01:20:17,333 --> 01:20:21,999 And it was like the worst cell phone connection I've ever heard. 1166 01:20:22,000 --> 01:20:27,332 You know it was all like, you could hear Steve, say: 1167 01:20:27,333 --> 01:20:32,124 So the first thing I ask him, I said, "Are you talking on an iPhone?" 1168 01:20:32,125 --> 01:20:35,207 He goes, "No, no, no." But I think he was. 1169 01:20:35,208 --> 01:20:38,833 Steve told me on the phone, he thought a lot about Magic Cap 1170 01:20:38,834 --> 01:20:41,374 during the course of the iPhone development, 1171 01:20:41,375 --> 01:20:46,040 and in particular mentioned the projected keyboard, he had seen that 1172 01:20:46,041 --> 01:20:48,791 and used it with Magic Cap and that gave him faith 1173 01:20:48,792 --> 01:20:51,874 that, that was the right direction to go. 1174 01:20:51,875 --> 01:20:54,124 - Hey Zarko. - Hi, Andy. 1175 01:20:54,125 --> 01:20:56,874 Hi, I'm in the middle of giving a demo of Magic Cap for cellphones. 1176 01:20:56,875 --> 01:20:59,332 It's really exciting, it's working great. 1177 01:20:59,333 --> 01:21:01,499 - You guys... You guys did a great job. - It's incredible. 1178 01:21:01,500 --> 01:21:04,374 Yeah, yeah it's almost like you are in the next room or something. 1179 01:21:04,375 --> 01:21:08,290 - Yeah, amazing. Bye. - Yeah, OK. 1180 01:21:08,291 --> 01:21:13,708 Had I thought that it would be done by Steve Jobs, 1181 01:21:13,709 --> 01:21:19,541 if I had known that then, I think I wouldn't have been as devastated. 1182 01:21:19,542 --> 01:21:24,165 Because then I would know that it would be done and it would be done right. 1183 01:21:24,166 --> 01:21:26,958 It was very gratifying, because it had come full circle, you know? 1184 01:21:26,959 --> 01:21:31,124 Started with the Mac, and had spawned General Magic. 1185 01:21:31,125 --> 01:21:36,582 General Magic progeny had spawned iPhone and Android. 1186 01:21:36,583 --> 01:21:39,165 I mean, we can't forget the Android. 1187 01:21:39,166 --> 01:21:41,582 Thank you for joining us today. You know Android 1188 01:21:41,583 --> 01:21:43,124 obviously, you know, being an open source project, 1189 01:21:43,125 --> 01:21:46,290 we consider ourselves the shepherd of it. 1190 01:21:46,291 --> 01:21:48,749 So you see the vision continues. 1191 01:21:48,750 --> 01:21:52,874 You know, if you look at Android, Andy Rubin droid, Andy was right there 1192 01:21:52,875 --> 01:21:57,082 with us and then he carried it to Android and he makes it to now where we are. 1193 01:21:57,083 --> 01:21:59,457 I mean, here's the test, what if General Magic 1194 01:21:59,458 --> 01:22:02,916 never happened, would we have had Android? 1195 01:22:02,917 --> 01:22:06,457 Not a chance, I mean all these things were linked together, one after another. 1196 01:22:06,458 --> 01:22:09,624 One out of every five people on the planet uses 1197 01:22:09,625 --> 01:22:12,916 an Android phone, uh, growing every month. 1198 01:22:12,917 --> 01:22:17,457 The vision was true, the vision was accurate, the vision is the idea 1199 01:22:17,458 --> 01:22:21,582 that basically got computing to the last hurdle. 1200 01:22:21,583 --> 01:22:23,708 The last hurdle was when computing got into 1201 01:22:23,709 --> 01:22:25,549 the palm of the hand of everybody in the world. 1202 01:22:27,208 --> 01:22:31,624 And between Tony and... and Andy, that's about 98% 1203 01:22:31,625 --> 01:22:37,040 of the world's smartphones, is those two guys who sat 15 feet apart. 1204 01:22:37,041 --> 01:22:40,708 That's pretty amazing, and that by itself is... 1205 01:22:40,709 --> 01:22:46,916 brings such satisfaction. It's, uh... I can't even describe it. 1206 01:22:46,917 --> 01:22:49,874 First obvious thing to mention is that we are not alone here today. 1207 01:22:49,875 --> 01:22:55,332 We are being filmed for posterity as part of our... our introduction video. 1208 01:22:55,333 --> 01:22:58,082 Who knows if any of this will really be in the video. 1209 01:22:58,083 --> 01:23:01,624 Imagine a star that went supernova 1210 01:23:01,625 --> 01:23:06,165 and everything that you touch today, 1211 01:23:06,166 --> 01:23:09,124 everything you interact with today technology wise 1212 01:23:09,125 --> 01:23:12,165 is because that star power touched it. 1213 01:23:12,166 --> 01:23:14,165 I mean, all these companies, and I don't know 1214 01:23:14,166 --> 01:23:17,040 if you add up the value of those what it would be, 1215 01:23:17,041 --> 01:23:20,332 but they all had their genesis with this crew 1216 01:23:20,333 --> 01:23:24,290 of just a few dozen people, who were at General Magic. 1217 01:23:24,291 --> 01:23:26,958 It was one of the only times I've ever felt like 1218 01:23:26,959 --> 01:23:29,249 there's no weak link in this chain, 1219 01:23:29,250 --> 01:23:30,749 everyone on this team, 1220 01:23:30,750 --> 01:23:33,749 uh, is brilliant, is so committed and passionate. 1221 01:23:33,750 --> 01:23:37,082 What's so rare is having all those things at the same time. 1222 01:23:37,083 --> 01:23:39,457 When you look at that class of people 1223 01:23:39,458 --> 01:23:44,124 and what the world looks like today, that was the training ground 1224 01:23:44,125 --> 01:23:48,499 for us, for what has shaped the world of today. 1225 01:23:48,500 --> 01:23:51,457 We all carry things from General Magic, in terms of our view 1226 01:23:51,458 --> 01:23:53,124 of what could be possible in the future. 1227 01:23:53,125 --> 01:23:56,082 And as engineers you can't help but think, 1228 01:23:56,083 --> 01:23:59,833 "There's... there's... Can we do this now? How about now?" 1229 01:23:59,834 --> 01:24:04,874 I am so, so excited to show you our work, and I'm wearing Apple Watch right here. 1230 01:24:04,875 --> 01:24:08,416 A lot of General Magic was imagining what the world would be like if some things existed 1231 01:24:08,417 --> 01:24:11,249 that maybe we would make, and that's so fun to do. 1232 01:24:11,250 --> 01:24:13,290 You can control both the eyes and the mouth to get just 1233 01:24:13,291 --> 01:24:15,833 the right expression you would like to send to somebody. 1234 01:24:15,834 --> 01:24:19,082 And that is so true in so many fields right now, you are able to actually 1235 01:24:19,083 --> 01:24:22,999 transform industries by your work in technology. 1236 01:24:23,000 --> 01:24:26,125 When you look at someone like Megan taking all of her knowledge 1237 01:24:27,458 --> 01:24:29,124 and all the things she learned, 1238 01:24:29,125 --> 01:24:31,207 and now bringing it to the government and seeing 1239 01:24:31,208 --> 01:24:34,332 how the US Government is transforming through that. 1240 01:24:34,333 --> 01:24:38,416 Hello, everybody, how you doing? 1241 01:24:38,417 --> 01:24:40,833 - Good to see you, is this my seat right here? - Yes, it is. 1242 01:24:40,834 --> 01:24:44,624 President Obama had created the US Chief Technology Officer, which is my job 1243 01:24:44,625 --> 01:24:48,124 and our team and really said: "Come and help me using those new methods 1244 01:24:48,125 --> 01:24:51,833 on some of these harder problems, these problems that are in our civic space." 1245 01:24:51,834 --> 01:24:53,791 There is the future right here. 1246 01:24:53,792 --> 01:24:55,457 One of the things that I like to work on is 1247 01:24:55,458 --> 01:24:59,290 how to use technology to make people's lives better 1248 01:24:59,291 --> 01:25:02,082 and sort of harness talent and unlock talent. 1249 01:25:02,083 --> 01:25:06,791 I love thinking about, uh, how magic is anywhere. 1250 01:25:06,792 --> 01:25:11,082 Uh, in everyone, and how do you pull that out 1251 01:25:11,083 --> 01:25:16,792 and really make sure that the talent that wants to do its thing is able to do it. 1252 01:25:22,625 --> 01:25:25,708 You know, as the human race thrives really on this planet 1253 01:25:25,709 --> 01:25:29,958 it creates all kinds of problems, education, uniting people, climate change. 1254 01:25:29,959 --> 01:25:34,040 There is not enough water, there is not enough food. What are we going to do? 1255 01:25:34,041 --> 01:25:38,667 Those can all be solved with technologies, it's just a question how humanity uses it. 1256 01:25:41,041 --> 01:25:46,499 But, the reliance on technology for everything, for human interactions is worrisome. 1257 01:25:46,500 --> 01:25:49,624 Where people are, you know, you go to anything and everyone is like this, right. 1258 01:25:49,625 --> 01:25:53,165 Um, so I worry about what happens to society and children 1259 01:25:53,166 --> 01:25:55,667 and how they interact with each other. 1260 01:25:58,375 --> 01:26:01,207 You can't change the human race, yeah, but you can start 1261 01:26:01,208 --> 01:26:03,457 to educate them so that they change their behaviors. 1262 01:26:03,458 --> 01:26:06,582 And so the question is, can you take these powerful tools 1263 01:26:06,583 --> 01:26:10,207 and do something that really does help a lot of people? 1264 01:26:10,208 --> 01:26:13,374 Can you inspire a group of young people now, to really, 1265 01:26:13,375 --> 01:26:17,250 to be creative and come up with these new ideas? 1266 01:26:22,375 --> 01:26:26,332 Tonight, we feature an iconic inventor of iPod and iPhone, 1267 01:26:26,333 --> 01:26:28,541 I would like to bring up five numbers to introduce him. 1268 01:26:28,542 --> 01:26:31,666 Seven billion, two hundred and seventy nine million, 1269 01:26:31,667 --> 01:26:35,374 three hundred and ninety five thousand, eight hundred and seventy three. 1270 01:26:35,375 --> 01:26:39,207 This is the number of kilowatt hours saved by Nest Thermostat owners. 1271 01:26:39,208 --> 01:26:43,374 Eighteen, the number of generations of iPod's shipped. 1272 01:26:43,375 --> 01:26:46,541 Three hundred, the number of patents authored. 1273 01:26:46,542 --> 01:26:50,374 Three hundred and fifty million, the number of iPods sold. 1274 01:26:50,375 --> 01:26:54,749 Join me in welcoming the one and only Tony Fadell. 1275 01:26:54,750 --> 01:26:58,582 Hi, everybody. 1276 01:26:58,583 --> 01:27:03,040 Let's say, you show up now, you're a kid, you show up here in the Valley, 1277 01:27:03,041 --> 01:27:06,582 um, what would you tell someone similar to you who just walked in, 1278 01:27:06,583 --> 01:27:09,416 you know, wet behind the ears in Silicon Valley today? 1279 01:27:09,417 --> 01:27:14,416 You know I am only up here because of many people in this audience, 1280 01:27:14,417 --> 01:27:19,582 who helped me get here, and that's the magic of Silicon Valley. 1281 01:27:19,583 --> 01:27:23,249 We all started in the same place you are in today. 1282 01:27:23,250 --> 01:27:27,207 Everyone has the same self doubts and no one's perfect. 1283 01:27:27,208 --> 01:27:30,249 And when you meet your heroes and when you work with them 1284 01:27:30,250 --> 01:27:34,249 and they treat you as a peer, learn from it. 1285 01:27:34,250 --> 01:27:37,582 Keep moving. If you're dreaming the right dream, 1286 01:27:37,583 --> 01:27:40,708 you're on the right path. I've been there before, 1287 01:27:40,709 --> 01:27:42,458 it's tough, keep going. 1288 01:27:44,458 --> 01:27:47,458 These people helped me to become the person I am. 1289 01:27:51,625 --> 01:27:57,791 How can we take this same idea of bold dramatic change 1290 01:27:57,792 --> 01:27:59,916 to help create a better society? 1291 01:27:59,917 --> 01:28:02,207 We are going to have to invent those things 1292 01:28:02,208 --> 01:28:08,333 and do it in all of these other domains that are being touched or revolutionized by technology. 1293 01:28:12,291 --> 01:28:16,582 It may seem daunting, it may seem difficult, it may seem impossible, 1294 01:28:16,583 --> 01:28:20,082 but if you just find the right people and keep seeking out 1295 01:28:20,083 --> 01:28:24,374 knowledge and advice and keep staying open to make a better world 1296 01:28:24,375 --> 01:28:28,040 regardless of where you come from, great things can happen. 1297 01:28:28,041 --> 01:28:30,582 We judge things by the moment in which we feel 1298 01:28:30,583 --> 01:28:33,666 that they have made an impact on the mass culture. 1299 01:28:33,667 --> 01:28:37,290 They are in the anthropology, they are in the culture of how we see 1300 01:28:37,291 --> 01:28:40,290 ourselves, and how we come to expect the world to be 1301 01:28:40,291 --> 01:28:43,624 and I don't think that will happen for another ten years. 1302 01:28:43,625 --> 01:28:45,999 I think we will build to it incrementally and every quarter 1303 01:28:46,000 --> 01:28:48,082 and every year it will get closer and closer, 1304 01:28:48,083 --> 01:28:50,874 but I don't think it will be until the 21st century when the stuff 1305 01:28:50,875 --> 01:28:54,541 we are working on today becomes unexceptional, unexceptional. 1306 01:28:54,542 --> 01:28:57,791 Not worth making a video about, and, and that's the test... 1307 01:28:57,792 --> 01:29:01,582 Except for historical documentary purposes. 1308 01:29:01,583 --> 01:29:05,708 And, and that's the test of, uh, of hey, we've made it. 1309 01:29:05,709 --> 01:29:06,791 We've really made a difference. 1310 01:29:06,792 --> 01:29:08,541 We've really changed the world.