1
00:00:10,469 --> 00:00:12,846
-Arthur, what's up, man?
-Hey, Jason, how you doing?
2
00:00:12,930 --> 00:00:14,223
- Doing all right.
- Pleasure.
3
00:00:15,974 --> 00:00:18,435
Mind if I record?
4
00:00:18,519 --> 00:00:19,770
Oh, yeah, no problem, man.
5
00:00:19,853 --> 00:00:22,773
Cool, cool, cool, cool with that.
Let me get that there.
6
00:00:22,856 --> 00:00:23,857
Boom.
7
00:00:23,941 --> 00:00:24,983
-You gonna get something to eat?
-Yeah.
8
00:00:25,067 --> 00:00:27,069
-There's some good food here, man.
-I'mma get somethin'...
9
00:00:27,152 --> 00:00:29,988
Uh, so, Hoop Dreams.
Twenty years, man.
10
00:00:30,072 --> 00:00:32,407
- Twenty-plus years, man.
- Twenty-plus years?
11
00:00:32,491 --> 00:00:34,701
Yeah.
Can't believe it, man.
12
00:00:34,785 --> 00:00:36,912
Every... Yeah,
everyone's doing great, man.
13
00:00:36,995 --> 00:00:38,580
-I can't complain.
-Yeah?
14
00:00:38,664 --> 00:00:40,123
What you been up to?
15
00:00:40,207 --> 00:00:41,667
Uh, just still out speaking.
16
00:00:41,750 --> 00:00:43,794
Uh, teaching the Hoop Dreams
educational curriculum
17
00:00:43,877 --> 00:00:45,712
to high school students and, uh,
18
00:00:45,796 --> 00:00:48,298
still trying to get my clothing line
a licensing deal,
19
00:00:48,382 --> 00:00:49,424
-you know?
-Yeah.
20
00:00:49,508 --> 00:00:51,843
Have you done any coaching,
high school coaching?
21
00:00:51,927 --> 00:00:53,887
- Oh. Staying away from coaching.
- No?
22
00:00:53,971 --> 00:00:57,224
I think, I... If I ever coached
high school, I'd probably be fired.
23
00:00:57,307 --> 00:01:00,269
-For what?
-For probably hitting a kid in his head.
24
00:01:00,352 --> 00:01:02,980
'Cause kids, nowadays, for real,
they talk back to you, like,
25
00:01:03,063 --> 00:01:06,066
"Oh, I'm not coming to class,
and I still think I'm supposed to play."
26
00:01:06,149 --> 00:01:07,859
-Well, not on this team.
-Yeah.
27
00:01:07,943 --> 00:01:09,778
"Well, yes, I am.
Uh, you need me."
28
00:01:09,861 --> 00:01:11,029
No, no, I don't need you.
29
00:01:11,113 --> 00:01:13,949
I'll play with the last guy at the bench.
You know what I'm saying?
30
00:01:14,032 --> 00:01:15,117
Yeah.
31
00:01:15,200 --> 00:01:16,868
So, what, you know,
a lot of these kids now, they...
32
00:01:16,952 --> 00:01:20,247
Favoritisms, and, you know,
the fundamentals of the game,
33
00:01:20,330 --> 00:01:22,082
they done lost it.
34
00:01:22,165 --> 00:01:24,334
So, coaching?
Me, I stay away from it.
35
00:01:24,418 --> 00:01:26,670
Now, teaching, yes.
I teach the game to kids.
36
00:01:26,753 --> 00:01:28,255
Yeah.
37
00:01:54,197 --> 00:01:56,199
You ever see this?
That logo?
38
00:01:56,283 --> 00:01:57,868
Um...
39
00:01:57,951 --> 00:02:01,413
I don't know this logo,
but it looks like a Don't Fret design.
40
00:02:01,496 --> 00:02:03,624
This artist does some stuff
around the city.
41
00:02:03,707 --> 00:02:05,584
-Cool. Cool.
-Yeah.
42
00:02:05,667 --> 00:02:07,753
So, I was at this party last night,
43
00:02:07,836 --> 00:02:10,672
and, uh, some guy
brought that for us to taste,
44
00:02:10,756 --> 00:02:12,591
-and it's pretty good.
-Yeah?
45
00:02:12,674 --> 00:02:16,595
But, uh, what made him interesting to me
was he was telling us that...
46
00:02:16,678 --> 00:02:18,597
apparently it's some kind
of underground brewery,
47
00:02:18,680 --> 00:02:22,059
which is something I've never heard
of before, and that it's illegal.
48
00:02:22,142 --> 00:02:23,810
You wanna bust up their operation?
49
00:02:24,770 --> 00:02:26,730
And then you're gonna start
your own brewery?
50
00:02:26,813 --> 00:02:29,066
- No, you know--
- I work for you. Let's do it.
51
00:02:29,149 --> 00:02:32,152
No, no, the...
You know, I think there's a story,
52
00:02:32,235 --> 00:02:35,322
and, uh, I'd like you to try
to get inside it and tell the story.
53
00:02:35,405 --> 00:02:37,032
Okay. So...
54
00:02:38,617 --> 00:02:41,370
Where is it? Who is it?
55
00:02:41,453 --> 00:02:43,372
- Well--
- When is it happening?
56
00:02:43,455 --> 00:02:45,248
That's the rub.
I don't know.
57
00:02:45,332 --> 00:02:47,459
The, uh, the guy who brought it, though,
58
00:02:47,542 --> 00:02:50,420
I think he said he worked at Dark Matter,
which is some coffee place.
59
00:02:50,504 --> 00:02:52,130
- I'll get on it.
- All right.
60
00:02:52,214 --> 00:02:53,757
Yeah.
61
00:03:17,531 --> 00:03:19,783
-Hey, how's it going?
-It's going all right. How you doing, man?
62
00:03:19,866 --> 00:03:21,743
-Good. I'm Matt.
-Matt, Jason. Nice to meet you.
63
00:03:21,827 --> 00:03:22,953
-Nice to meet you.
-Yeah.
64
00:03:23,036 --> 00:03:24,121
Uh, how'd you hear about us?
65
00:03:24,204 --> 00:03:25,455
I heard about it from a friend, man.
66
00:03:25,539 --> 00:03:26,915
-All right, cool, man. Well, come on in.
-Yeah.
67
00:03:26,998 --> 00:03:29,167
We got three beers on tap.
68
00:03:29,251 --> 00:03:30,710
All right, thank you.
69
00:03:30,794 --> 00:03:33,255
And, dude, we're, uh, we're fermenting
this awesome brown ale right now.
70
00:03:33,338 --> 00:03:34,673
Come back in a couple weeks.
Check it out.
71
00:03:34,756 --> 00:03:36,091
-Yeah? All right.
-Thanks. You guys are the best.
72
00:03:36,174 --> 00:03:37,592
-Yes! Enjoy.
-Thank you.
73
00:03:37,676 --> 00:03:38,885
How much do I
owe you for the beer?
74
00:03:38,969 --> 00:03:40,804
Um, you know what?
This one's on the house.
75
00:03:40,887 --> 00:03:42,347
-Appreciate it. Thank you, man.
-Yeah? Absolutely.
76
00:03:42,431 --> 00:03:44,516
So, here's my card.
Just, uh, hit me up some time.
77
00:03:44,599 --> 00:03:45,726
-We'll do a story.
-Yeah.
78
00:03:45,809 --> 00:03:47,811
-Yeah? Bye.
-All right. Take care. Drive safe.
79
00:03:58,071 --> 00:03:59,406
- Hey.
- Hey.
80
00:03:59,489 --> 00:04:00,741
Who was that?
81
00:04:00,824 --> 00:04:03,952
He's actually this, uh...
He's a reporter from... from New City.
82
00:04:04,035 --> 00:04:06,329
That guy's from New City?
What did he want?
83
00:04:06,413 --> 00:04:07,998
Uh, he just wanted
to check out the brewery.
84
00:04:08,081 --> 00:04:09,166
And what did...
what did you say?
85
00:04:09,249 --> 00:04:11,001
-Did... did you tell him anything?
-Relax.
86
00:04:11,084 --> 00:04:13,211
No. Dude, this isn't good
that he knows we exist, man.
87
00:04:13,295 --> 00:04:14,671
That's...
88
00:04:14,755 --> 00:04:17,716
Babe, have you...
have you met Lee and Megan?
89
00:04:17,799 --> 00:04:19,342
- No.
- They're both at Half Acre.
90
00:04:19,426 --> 00:04:21,803
Oh, you guys are at Half Acre?
Hey, Jeff. It's nice to meet you guys.
91
00:04:21,887 --> 00:04:23,597
He's one of the brewers,
and she's the assistant.
92
00:04:23,680 --> 00:04:24,806
I can't believe
we haven't met before.
93
00:04:24,890 --> 00:04:28,059
- Yeah. And you're the assistant tap...
- Tap room manager.
94
00:04:28,143 --> 00:04:29,311
Awesome. Awesome.
95
00:04:29,394 --> 00:04:31,188
-Yeah, awesome.
-Dude, we love your guys' shit.
96
00:04:31,271 --> 00:04:33,482
Like, seriously,
you fucking inspire us.
97
00:04:33,565 --> 00:04:35,066
- That's true.
- He's the one that brews it.
98
00:04:36,318 --> 00:04:38,820
If we don't talk to him,
if we fucking cut this guy out,
99
00:04:38,904 --> 00:04:41,198
he's got no story, right?
What's he gonna say?
100
00:04:41,281 --> 00:04:42,449
Whatever he wants.
101
00:04:42,532 --> 00:04:44,659
Exact... But what, like, what?
"Oh, hey, there's this--"
102
00:04:44,743 --> 00:04:46,745
"There's an illegal brewery
happening down here.
103
00:04:46,828 --> 00:04:49,080
It's all the rage.
Everybody's talking about it.
104
00:04:49,164 --> 00:04:53,084
Um, those growlers
you're seeing with the Don't Fret logo,
105
00:04:53,168 --> 00:04:55,086
that's... that's where it is.
106
00:04:55,170 --> 00:04:56,379
It's so and so."
107
00:04:56,463 --> 00:05:01,510
At least if we play ball with him,
we can kind of control the message.
108
00:05:01,593 --> 00:05:04,346
If we play ball with him, you...
you do realize, like, this is done.
109
00:05:04,429 --> 00:05:08,099
Whatever we have here,
this is, like... no more.
110
00:05:08,183 --> 00:05:09,893
Nothing lasts forever, buddy.
111
00:05:09,976 --> 00:05:12,062
-You know? Like, come on.
-It feels like we just started.
112
00:05:12,145 --> 00:05:13,313
- If we're gonna--
- What do...
113
00:05:13,396 --> 00:05:16,024
Eh, we started a while ago.
It's time.
114
00:05:16,107 --> 00:05:21,780
We could expand to ten times this capacity
in a month if we wanted to.
115
00:05:21,863 --> 00:05:24,366
Can we clean up?
I don't wanna talk about this anymore.
116
00:05:24,449 --> 00:05:26,326
-Yeah. It's fine, man. Hey. Just, like...
-Okay.
117
00:05:26,409 --> 00:05:28,912
Let's just go look at some spaces, right?
118
00:05:28,995 --> 00:05:30,038
Let's, let's just drop...
119
00:05:30,121 --> 00:05:32,123
Let's just go look at spaces
so we cover our asses, right?
120
00:05:32,207 --> 00:05:33,208
Okay, all right. Let's just...
121
00:05:33,291 --> 00:05:34,334
- Let's just...
- Can you grab the...
122
00:05:34,417 --> 00:05:36,670
Yes, of course.
But, you know...
123
00:05:37,587 --> 00:05:40,298
I just don't wanna see us
get fucked. That's all.
124
00:05:42,759 --> 00:05:46,054
I think... he would be
willing to help us out.
125
00:05:46,137 --> 00:05:47,180
Okay.
126
00:05:48,139 --> 00:05:49,849
All right. I'll take 'em.
127
00:05:51,476 --> 00:05:55,230
Were you guys trying to have a baby,
or did it sort of just happen?
128
00:05:55,313 --> 00:05:57,274
Oh, yeah.
No, we were trying.
129
00:05:59,401 --> 00:06:02,320
We tried for a couple months...
130
00:06:02,404 --> 00:06:05,782
and, you know,
I actually think I know the exact day...
131
00:06:05,865 --> 00:06:07,450
-Really?
-...he was conceived.
132
00:06:07,534 --> 00:06:08,952
Yes, I do.
133
00:06:09,035 --> 00:06:10,996
It was a special moment.
134
00:06:11,079 --> 00:06:13,540
Were you nervous
when you ended up finding out?
135
00:06:13,623 --> 00:06:14,624
Uh, yeah.
136
00:06:14,708 --> 00:06:16,876
But I was also nervous
that I couldn't get pregnant
137
00:06:16,960 --> 00:06:20,338
'cause you don't really know
if you've never had a baby.
138
00:06:20,422 --> 00:06:23,967
-But you wanted to be a mom, then?
-Yeah, I've always wanted to be a mom.
139
00:06:24,884 --> 00:06:27,220
I mean, we'll see how good I do,
but...
140
00:06:28,096 --> 00:06:29,180
I like this guy.
141
00:06:30,098 --> 00:06:32,309
Oh, it's pretty.
142
00:06:32,392 --> 00:06:34,978
And we will be following up with you
as soon as everything arrives
143
00:06:35,061 --> 00:06:36,354
-to set up delivery.
-Great.
144
00:06:36,438 --> 00:06:39,524
And if I could just have you
swipe and follow the prompt.
145
00:06:42,444 --> 00:06:44,696
- Okey-dokey. Perfect.
- Great. Thank you so much.
146
00:06:44,779 --> 00:06:47,324
No problem.
You guys are all set. Congratulations.
147
00:06:47,407 --> 00:06:49,200
Thank you.
Have a good day.
148
00:06:49,909 --> 00:06:53,997
I forgot to tell you I talked to, uh,
that guy Jason from New City today.
149
00:06:54,080 --> 00:06:56,082
-Oh, wow.
-Mmm-hmm.
150
00:06:56,166 --> 00:06:58,001
-I didn't know you were talking with him.
-Yeah.
151
00:06:58,084 --> 00:07:01,212
He seems to think that there's...
there's a story there...
152
00:07:02,088 --> 00:07:04,174
-which is great.
-Wow. That's amazing.
153
00:07:04,257 --> 00:07:07,302
I didn't think that was gonna happen.
I thought Jeff was totally against it.
154
00:07:08,094 --> 00:07:11,139
Well... you know,
he'll come around.
155
00:07:12,098 --> 00:07:13,099
It's fine.
156
00:07:14,017 --> 00:07:15,435
You haven't talked to him about it?
157
00:07:16,895 --> 00:07:19,397
I mean, initially I did,
but, you know,
158
00:07:19,481 --> 00:07:23,652
he just doesn't see it
for the opportunity it is yet, that's all.
159
00:07:23,735 --> 00:07:27,030
Actually, I think what Jason's
most interested in, obviously,
160
00:07:27,113 --> 00:07:30,367
is, like, the...
the family element to the brewery,
161
00:07:30,450 --> 00:07:34,204
so... you know,
eventually he's gonna wanna talk to Jeff.
162
00:07:34,287 --> 00:07:36,748
I just have to, sort of,
prep him for it.
163
00:07:37,999 --> 00:07:41,169
Yeah, but shouldn't he be
on board to start with?
164
00:07:41,252 --> 00:07:42,462
Or else the article's...
165
00:07:42,545 --> 00:07:44,464
If he wants to focus on the family
and wants to talk to Jeff,
166
00:07:44,547 --> 00:07:47,634
and Jeff doesn't wanna talk to him,
that's kind of a problem, right?
167
00:07:47,717 --> 00:07:48,760
We'll see.
168
00:07:50,136 --> 00:07:52,722
You're just so cool about it.
It'll all work out.
169
00:07:52,806 --> 00:07:53,932
I'm the uptight one.
170
00:07:56,434 --> 00:07:58,687
I just think secrets
aren't very good in family,
171
00:07:58,770 --> 00:08:01,398
as we learned from the beginning
of this little venture.
172
00:08:02,315 --> 00:08:04,359
Oh. I love you.
173
00:08:04,442 --> 00:08:06,152
I love you, too.
I'm not mad.
174
00:08:06,236 --> 00:08:08,071
I... I just think you should talk to him.
That's all.
175
00:08:08,154 --> 00:08:09,406
Okay. I... I will.
176
00:08:14,285 --> 00:08:16,663
- Hey, baby.
- Hey, baby.
177
00:08:16,746 --> 00:08:18,206
Hey, you okay?
178
00:08:19,457 --> 00:08:20,500
Uh...
179
00:08:22,544 --> 00:08:23,586
Yeah. I'm sorry.
180
00:08:23,670 --> 00:08:25,255
I think I just, like...
181
00:08:26,172 --> 00:08:29,134
I don't know.
Kimmie was doing fireballs,
182
00:08:29,217 --> 00:08:30,844
and I did some, too...
183
00:08:31,928 --> 00:08:34,014
but I didn't think I took this many.
184
00:08:34,097 --> 00:08:37,434
He was getting so far down the line
with... with these ideas and, like...
185
00:08:37,517 --> 00:08:38,643
- Yeah.
- It just...
186
00:08:38,727 --> 00:08:42,981
It made me, you know, it made me anxious.
It made me feel kind of betrayed
187
00:08:43,064 --> 00:08:45,900
that he hadn't talked about
any of this with me before, you know?
188
00:08:45,984 --> 00:08:48,486
If we went any bigger than what
we're doing right now, okay...
189
00:08:48,570 --> 00:08:50,613
-Mmm-hmm.
-...there's just, there's compromise,
190
00:08:50,697 --> 00:08:51,823
you know?
There is. Just...
191
00:08:51,906 --> 00:08:54,409
That's the way it is.
And so, like... like, let's say...
192
00:08:54,492 --> 00:08:56,995
let's say we looked at these spaces
like Matt wants to, right?
193
00:08:57,078 --> 00:08:58,663
-Yeah.
-And we took one over.
194
00:08:58,747 --> 00:09:02,292
Like, to be able to... to maintain that,
you need a lot of money.
195
00:09:02,375 --> 00:09:03,918
-And so, like--
-I don't know, I'm just saying, like...
196
00:09:04,002 --> 00:09:06,713
I feel like... Look, hey,
I don't wanna stress you out. Okay?
197
00:09:06,796 --> 00:09:08,214
No, it's fine. Just...
You know what? Trust me.
198
00:09:08,298 --> 00:09:09,799
-I'm here for you. Like, that's--
-I'm... I know.
199
00:09:09,883 --> 00:09:12,260
And I wanna... I wanna hear
your thoughts. And it's, like...
200
00:09:12,343 --> 00:09:14,971
It's actually very interesting to me
to hear what you're thinking,
201
00:09:15,055 --> 00:09:17,766
and I wanna know because I love you
and I trust you more than anything, so...
202
00:09:17,849 --> 00:09:18,892
Yeah.
203
00:09:18,975 --> 00:09:21,436
I just... I just think,
don't make it a no.
204
00:09:21,519 --> 00:09:22,645
You know what I mean?
205
00:09:22,729 --> 00:09:24,814
-Like, just keep it open, and like--
-Yeah, I will.
206
00:09:24,898 --> 00:09:26,316
I...
207
00:09:26,399 --> 00:09:29,360
I'm gonna... I'm gonna keep an open mind.
I'm not saying no.
208
00:09:29,444 --> 00:09:31,488
-Come here. Come here.
-I just feel...
209
00:09:33,281 --> 00:09:35,575
- I love you. Okay?
- I love you.
210
00:09:44,209 --> 00:09:46,836
It's a two-brother operation,
so if I only talk to...
211
00:09:46,920 --> 00:09:47,962
You know, you're right.
212
00:09:48,046 --> 00:09:49,047
-...one.
-I didn't even think about that.
213
00:09:49,130 --> 00:09:50,173
'Cause he was more like,
214
00:09:50,256 --> 00:09:51,883
you know, you can just
talk for the both of us, but...
215
00:09:51,966 --> 00:09:53,426
-Yeah.
-...that makes a lot of sense,
216
00:09:53,510 --> 00:09:54,844
so... so why don't we do this?
217
00:09:54,928 --> 00:09:56,221
Why don't, uh...
218
00:09:56,304 --> 00:09:58,681
Why don't we set up a phone call,
like, in the next, like,
219
00:09:58,765 --> 00:10:00,350
you know, say,
like, next week sometime?
220
00:10:00,433 --> 00:10:01,976
-Uh...
-Does that sound good? I know--
221
00:10:02,060 --> 00:10:03,186
-No, no.
-Uh, I just--
222
00:10:03,269 --> 00:10:04,437
-No. No.
-No.
223
00:10:05,355 --> 00:10:07,732
Just wanna talk to both of you.
224
00:10:07,816 --> 00:10:09,776
-I know. Yeah, I would love that.
-If I don't--
225
00:10:09,859 --> 00:10:11,319
I'm telling you, I... I wish...
226
00:10:11,402 --> 00:10:13,363
I wish I could sort of force
his hand on the thing,
227
00:10:13,446 --> 00:10:15,115
but he's, uh...
228
00:10:15,198 --> 00:10:16,908
-He's a little difficult sometimes, so...
-Yeah.
229
00:10:16,991 --> 00:10:18,034
So, um...
230
00:10:18,118 --> 00:10:20,411
Can he do a Skype interview
or something like that?
231
00:10:20,495 --> 00:10:22,330
-Yeah. You know what?
-We could Skype or FaceTime?
232
00:10:22,413 --> 00:10:24,582
Why don't we figure that out?
Why don't we just get this part done?
233
00:10:24,666 --> 00:10:26,251
And then after we get in here,
we can chat it out.
234
00:10:26,334 --> 00:10:28,837
And then I'll make sure that,
you know, before you leave,
235
00:10:28,920 --> 00:10:30,797
we'll... we'll try to set something up
on the books, you know?
236
00:10:30,880 --> 00:10:32,298
-All right. All right.
-All right? Sound like a plan?
237
00:10:32,382 --> 00:10:34,425
-That sounds like a flake.
-Let's, uh, let's head in.
238
00:10:34,509 --> 00:10:36,636
Oh, come on.
239
00:10:36,719 --> 00:10:37,887
So, you're the financial guy.
240
00:10:37,971 --> 00:10:41,599
What... what do you forecast for
the company over the next five, ten years?
241
00:10:41,683 --> 00:10:43,143
What's next?
242
00:10:43,226 --> 00:10:49,315
Well, honestly, we just started this
because we loved doing something together,
243
00:10:49,399 --> 00:10:50,608
and we loved, like I said,
244
00:10:50,692 --> 00:10:54,154
watching people enjoy something
that we were able to... to produce.
245
00:10:54,904 --> 00:10:57,657
But I... I would be lying
if I didn't say I...
246
00:10:57,740 --> 00:11:02,036
We've all imagined the company
growing larger, and bigger,
247
00:11:02,120 --> 00:11:04,706
-and becoming something more substantial.
-Hmm.
248
00:11:04,789 --> 00:11:07,667
And we've... I've actually started
looking at some spaces
249
00:11:07,750 --> 00:11:12,547
that we would be able to move
this operation into a larger scale, and...
250
00:11:12,630 --> 00:11:14,549
-Make some big money.
-Well, you know, we'll see.
251
00:11:14,632 --> 00:11:18,928
But we can definitely, uh,
apply what we've learned in this garage...
252
00:11:19,012 --> 00:11:21,598
-Yeah.
-...and expand to, uh,
253
00:11:21,681 --> 00:11:23,182
the greater Chicago area.
254
00:11:23,266 --> 00:11:26,769
We could definitely, in time, uh...
255
00:11:26,853 --> 00:11:29,480
I don't see why we couldn't
be a national company.
256
00:11:58,426 --> 00:11:59,636
Hey, what's up, Jeff?
257
00:11:59,719 --> 00:12:02,430
What's up, man?
Um, are you... are you busy?
258
00:12:02,513 --> 00:12:05,224
So just, like, as...
as you really grow,
259
00:12:05,308 --> 00:12:09,062
like, how do you... how do you maintain,
like, the quality of everything,
260
00:12:09,145 --> 00:12:11,856
you know, as you're doing this
in the... for the masses?
261
00:12:11,940 --> 00:12:13,191
You know? It's like...
262
00:12:13,274 --> 00:12:15,026
What...
To maintain, like... How...
263
00:12:15,109 --> 00:12:17,028
The reason why
you initially started this.
264
00:12:17,111 --> 00:12:19,405
Right. It used to be
a handful of us saying,
265
00:12:19,489 --> 00:12:20,698
"Hey, this is, like, the best coffee.
266
00:12:20,782 --> 00:12:22,700
This is the best
that this can possibly be."
267
00:12:22,784 --> 00:12:23,826
-Right.
-And then you...
268
00:12:23,910 --> 00:12:24,994
you quickly learn,
as you grow up,
269
00:12:25,078 --> 00:12:27,997
that you're a small fraction
of an opinion or a palate,
270
00:12:28,081 --> 00:12:29,791
so we started creating systems
271
00:12:29,874 --> 00:12:33,336
and, like, having all of our baristas
at our different stores
272
00:12:33,419 --> 00:12:34,796
score these same coffees.
273
00:12:34,879 --> 00:12:35,922
-Right.
-And that way,
274
00:12:36,005 --> 00:12:39,008
we could turn around and actually have
blind assessments of...
275
00:12:39,092 --> 00:12:41,219
Hey, this is, you know... seven...
276
00:12:41,302 --> 00:12:43,596
Seventeen people
said this coffee was terrible.
277
00:12:43,680 --> 00:12:45,014
- Sure, sure.
- And then I said it was great.
278
00:12:45,098 --> 00:12:47,100
-Right, right.
-Well, maybe I'm, uh...
279
00:12:47,183 --> 00:12:49,560
-Maybe I need to get humbled...
-Yeah.
280
00:12:49,644 --> 00:12:52,814
...and realize that 17 people
are probably more intelligent than me.
281
00:12:52,897 --> 00:12:54,482
That makes sense.
282
00:12:54,565 --> 00:12:56,609
What about, like,
you know, experimentation?
283
00:12:56,693 --> 00:12:57,735
You know, like, do you...
284
00:12:57,819 --> 00:13:00,738
do you feel like you can still kind of
push the boundaries and try new shit?
285
00:13:00,822 --> 00:13:03,574
Or do you feel like you
have to kind of please the masses?
286
00:13:03,658 --> 00:13:07,537
More than ever, I think we can do
weirder shit than we've ever done.
287
00:13:07,620 --> 00:13:09,038
You...
Now more than ever?
288
00:13:09,122 --> 00:13:11,332
Yeah. I mean,
we got more talent on the team.
289
00:13:11,416 --> 00:13:14,168
We've got, you know,
more money to play with things.
290
00:13:14,252 --> 00:13:16,295
But, you know, it's like, um...
291
00:13:16,379 --> 00:13:18,256
some of this, like,
cask conditioning stuff.
292
00:13:18,339 --> 00:13:21,384
We've been doing
pressure infusions of coffees that,
293
00:13:21,467 --> 00:13:23,094
you know, we couldn't have done that
294
00:13:23,177 --> 00:13:25,972
back when we were trying
to make sure everyone got paid.
295
00:13:26,973 --> 00:13:28,391
This thing is huge.
296
00:13:30,059 --> 00:13:32,020
I really hope my baby is not this big.
297
00:13:33,312 --> 00:13:34,814
Ow. Okay.
298
00:13:34,897 --> 00:13:36,024
Yeah.
299
00:13:37,025 --> 00:13:39,318
Just line it up and then...
300
00:13:40,737 --> 00:13:42,071
Perfect.
301
00:13:42,155 --> 00:13:44,365
-You wanna match up the thing?
-I'm sorry. Right. I'm sorry.
302
00:13:45,658 --> 00:13:46,701
You okay?
303
00:13:48,995 --> 00:13:51,456
Yeah, um, I'm just not feeling so good.
304
00:13:51,539 --> 00:13:52,582
Sorry.
305
00:13:52,665 --> 00:13:54,876
Oh, that's okay. Is it tummy?
306
00:13:54,959 --> 00:13:56,377
Yes. Yeah.
307
00:13:56,461 --> 00:13:57,879
If you go into the bathroom,
308
00:13:57,962 --> 00:13:59,172
-right there...
-Uh-huh.
309
00:13:59,255 --> 00:14:01,090
...under the sink,
I have anti-nausea medication.
310
00:14:01,174 --> 00:14:02,258
-Okay. Can I...
-Yeah, yeah.
311
00:14:02,341 --> 00:14:03,426
-Yeah? Okay.
-Just take a little.
312
00:14:03,509 --> 00:14:05,720
-I'm gonna be right... You okay?
-Yeah, I'm fine.
313
00:14:05,803 --> 00:14:07,013
Okay.
I'll be right back. I'm sorry.
314
00:14:07,096 --> 00:14:08,473
I'm fine.
315
00:14:10,767 --> 00:14:13,144
I'm... not fine.
316
00:14:34,082 --> 00:14:36,125
Well, we would be able to put
a water filtration system
317
00:14:36,209 --> 00:14:37,502
- in here, and be able to...
- Yeah. It's...
318
00:14:37,585 --> 00:14:39,128
- build-to-suit. So, yeah.
- Great.
319
00:14:39,212 --> 00:14:40,588
Definitely, for sure.
320
00:14:40,671 --> 00:14:43,007
Um, just... thanks a lot.
Just give me one second.
321
00:14:43,091 --> 00:14:44,217
- Yeah.
- I need to check with him, okay?
322
00:14:44,300 --> 00:14:45,468
-Mmm-hmm.
-Thanks.
323
00:14:45,551 --> 00:14:47,345
What's up, man?
What are you doing?
324
00:14:47,428 --> 00:14:49,639
Uh, texting.
325
00:14:50,640 --> 00:14:52,225
Well, do you wanna, uh...
326
00:14:53,434 --> 00:14:55,103
You wanna come take part
in the conversation?
327
00:14:56,062 --> 00:14:58,106
Seems, uh, seems like you got it covered.
328
00:15:00,274 --> 00:15:02,318
Okay. Uh, you got any questions
or anything? Like...
329
00:15:02,402 --> 00:15:04,612
Yes.
What are we doing here, man?
330
00:15:05,530 --> 00:15:08,491
- We're just looking at spaces.
- I know, but...
331
00:15:10,660 --> 00:15:11,953
What? Are you gonna be like this all day?
332
00:15:12,036 --> 00:15:13,955
You're just gonna, like,
lean against walls and be mopey?
333
00:15:14,038 --> 00:15:15,540
Dude, come on, man.
I'm here.
334
00:15:15,623 --> 00:15:17,125
You asked me to be here.
I'm here.
335
00:15:19,752 --> 00:15:21,421
Could you try a little bit?
336
00:15:22,338 --> 00:15:24,465
Attaboy. There you go.
337
00:15:24,549 --> 00:15:26,592
Uh, Sylvia? I think we're ready
to go see another space.
338
00:15:26,676 --> 00:15:30,388
So we are coming in at about half
the square footage of the last place.
339
00:15:30,471 --> 00:15:32,598
So this is 10,000 square feet.
340
00:15:32,682 --> 00:15:36,769
A... fixer-upper,
but it's got tons of personality.
341
00:15:36,853 --> 00:15:39,605
It fits within the parameters
we talked about for sure.
342
00:15:41,858 --> 00:15:44,485
Okay. Thank you. This is, uh...
343
00:15:44,569 --> 00:15:46,737
Dude...
344
00:15:48,072 --> 00:15:49,115
I like it.
345
00:15:49,198 --> 00:15:50,616
Fuck, man, I didn't think
I was gonna say that,
346
00:15:50,700 --> 00:15:54,036
but I could actually wrap
my head around this, man.
347
00:15:54,120 --> 00:15:57,331
This would just take way too much work.
This is... this is...
348
00:15:57,415 --> 00:15:58,458
Dude.
349
00:15:58,541 --> 00:16:00,501
It's a money pit, man. We're not...
This isn't a real option.
350
00:16:00,585 --> 00:16:03,212
Dude, listen. I'm saying
what you've been wanting me to say.
351
00:16:03,296 --> 00:16:05,506
I can... I can get behind this,
all right?
352
00:16:05,590 --> 00:16:07,008
That's good. That's great, man.
353
00:16:07,091 --> 00:16:09,218
No. Yeah, we'll find the right place.
But that's...
354
00:16:09,302 --> 00:16:10,803
Sylvia, thank you so much.
355
00:16:10,887 --> 00:16:13,139
This is, uh, very cool, but...
356
00:16:13,222 --> 00:16:14,348
- Okay.
- Uh, unfortunately...
357
00:16:14,432 --> 00:16:16,392
I just don't think this one's gonna work.
358
00:16:16,476 --> 00:16:18,311
Hey, sweetie,
you doing okay in there?
359
00:16:21,814 --> 00:16:22,857
Noelle?
360
00:16:23,524 --> 00:16:25,276
Hey, hey, hey.
361
00:16:25,359 --> 00:16:26,944
What's wrong?
What happened?
362
00:16:28,321 --> 00:16:29,655
Nothing. I'm sorry.
363
00:16:29,739 --> 00:16:31,741
It's okay. Come here.
364
00:16:38,456 --> 00:16:40,666
You know how many fucking garages
we could fit in this space?
365
00:16:40,750 --> 00:16:41,918
-Let's just take...
-A lot.
366
00:16:42,001 --> 00:16:43,419
...a little leap.
367
00:16:43,503 --> 00:16:45,296
That's hard enough for me as is,
368
00:16:45,379 --> 00:16:47,757
you know that,
to take this small leap.
369
00:16:47,840 --> 00:16:50,885
This is fucking beyond
anything I can comprehend.
370
00:16:50,968 --> 00:16:55,056
I... I know it looks corporate
because of the size of the place
371
00:16:55,139 --> 00:16:58,059
-and the fluorescent lighting, but--
-'Cause it's next to a fucking mall?
372
00:16:58,142 --> 00:17:00,269
Is that part of the reason
it looks corporate?
373
00:17:00,353 --> 00:17:03,314
Is that what we wanna do?
We wanna be the brewery next to the mall?
374
00:17:03,397 --> 00:17:04,857
There's a lot of foot traffic.
375
00:17:04,941 --> 00:17:06,609
It's not a bad thing
that it's next to a mall.
376
00:17:06,692 --> 00:17:08,402
That's the
foot traffic we want?
377
00:17:08,486 --> 00:17:10,905
The guys who are going to fucking Kohl's?
378
00:17:10,988 --> 00:17:13,908
We want them to go from Kohl's
and just mosey on over here, and--
379
00:17:13,991 --> 00:17:15,701
Oh, don't be pretentious
about your...
380
00:17:15,785 --> 00:17:17,662
you know,
what your clientele is, okay?
381
00:17:17,745 --> 00:17:19,789
-You just want people to buy your beer...
-See, I don't.
382
00:17:19,872 --> 00:17:21,332
-...so--
-That... that's not how I feel.
383
00:17:21,415 --> 00:17:24,001
That's not how I feel, okay?
I don't want just anyone to buy our beer.
384
00:17:24,085 --> 00:17:26,295
I don't wanna just have anyone
in here, okay?
385
00:17:26,379 --> 00:17:29,465
That's... All right, we're just...
We're not gonna solve anything. I just...
386
00:17:29,549 --> 00:17:32,093
-Could we sleep on it?
-Yeah. Let's sleep on it, okay?
387
00:17:33,261 --> 00:17:35,346
- Don't do that, man.
- Don't...
388
00:17:35,429 --> 00:17:38,266
We can kind of see
if there's any possibility
389
00:17:38,349 --> 00:17:42,019
of a story that we might do when
the Beard Awards are in the city,
390
00:17:42,103 --> 00:17:45,231
with a title like,
"Who Cares About the Beard Awards?"
391
00:17:45,314 --> 00:17:47,108
or, "Does Anybody Care
About the Beard Awards?"
392
00:17:47,191 --> 00:17:50,278
or, "What Awards...
Do Awards Really Matter to People?"
393
00:17:50,361 --> 00:17:53,114
I think that's an idea that it could be...
394
00:17:53,197 --> 00:17:54,740
- Well, see--
- ...pardon the pun, very meaty?
395
00:17:54,824 --> 00:17:58,494
- Or it could be, you know...
- Vegetabley.
396
00:17:58,578 --> 00:18:00,371
-Or it could be thin, thin gruel.
-Thin gruel.
397
00:18:00,454 --> 00:18:01,831
I've been trying
to get in touch with Jeff.
398
00:18:01,914 --> 00:18:02,957
Matt keeps talking to me,
399
00:18:03,040 --> 00:18:05,209
but Jeff has been impossible
to get in touch with.
400
00:18:05,293 --> 00:18:08,129
I've hit him up online,
I've stopped by his job,
401
00:18:08,212 --> 00:18:09,255
I hit up his...
402
00:18:09,338 --> 00:18:11,340
ex on Facebook.
403
00:18:11,424 --> 00:18:12,633
It's just, I don't know,
404
00:18:12,717 --> 00:18:14,260
and I don't think he wants
to talk to me for the story.
405
00:18:14,343 --> 00:18:16,137
All right, well, keep at it.
You gotta get 'em both.
406
00:18:16,220 --> 00:18:18,264
I know, it just helps the story
to have both of 'em,
407
00:18:18,347 --> 00:18:20,016
but it's just been...
408
00:18:20,099 --> 00:18:21,809
I don't think
he wants to be a part of it.
409
00:18:21,892 --> 00:18:23,227
-Yeah. Well, we need 'em both.
-Yeah.
410
00:18:23,311 --> 00:18:25,062
'Cause that's the story, right?
It's the family thing, so...
411
00:18:25,146 --> 00:18:26,272
-All right. I'm on it.
-All right. Keep at it.
412
00:18:26,355 --> 00:18:28,107
-All right. Later.
-Let me know. Bye. Take care.
413
00:18:28,190 --> 00:18:29,900
Let's just drink our beers.
Let's not talk about it.
414
00:18:29,984 --> 00:18:31,235
-I didn't even say anything yet.
-Is that okay?
415
00:18:31,319 --> 00:18:34,363
I know, I know, I just...
Let's just not go down that road, please.
416
00:18:36,115 --> 00:18:37,491
I was just gonna say that, like...
417
00:18:38,367 --> 00:18:41,037
Like, look at this fucking place.
418
00:18:41,120 --> 00:18:42,163
It's...
419
00:18:42,246 --> 00:18:44,624
Tell me... tell me you couldn't
see us in a place like this.
420
00:18:44,707 --> 00:18:46,334
This place is fuckin' cool, yes.
421
00:18:46,417 --> 00:18:47,627
-Yeah, it is.
-Yeah, I know, I know.
422
00:18:47,710 --> 00:18:48,878
-And it's big.
-Yes.
423
00:18:48,961 --> 00:18:50,004
That's all I was saying.
424
00:18:50,087 --> 00:18:51,881
I get it for you, man,
it's like you have this...
425
00:18:51,964 --> 00:18:53,758
You have a boring job that you hate,
426
00:18:53,841 --> 00:18:55,760
you know, and, like,
making the transition to,
427
00:18:55,843 --> 00:18:59,096
like, running a fucking brewery,
that's a no-brainer. All right?
428
00:18:59,180 --> 00:19:00,181
But, like...
429
00:19:00,264 --> 00:19:02,516
And I don't want this to come across
the wrong way, all right?
430
00:19:02,600 --> 00:19:05,478
But for me, it's like, I love my life.
431
00:19:05,561 --> 00:19:07,188
And I know I'm very fortunate
to be able to say that,
432
00:19:07,271 --> 00:19:10,650
but, like, I... I love...
I love working at Dark Matter, man.
433
00:19:10,733 --> 00:19:14,195
I love...
I love my shitty garage brewery,
434
00:19:14,278 --> 00:19:15,780
and I... I love my girlfriend, man.
435
00:19:15,863 --> 00:19:18,407
And I love that I get to fucking
spend time with her.
436
00:19:18,491 --> 00:19:20,534
And I'm not... I'm not trying to
throw that in your face, okay?
437
00:19:20,618 --> 00:19:22,036
-No... you're right. No...
-But I just, I...
438
00:19:22,119 --> 00:19:24,330
When I think about all that,
I don't know why I would...
439
00:19:24,413 --> 00:19:26,374
I would give that up to, like...
440
00:19:26,457 --> 00:19:28,709
to work more
and to fucking stress more.
441
00:19:28,793 --> 00:19:30,378
-I hear all that.
-Okay.
442
00:19:30,461 --> 00:19:32,505
And you're right. My job fucking sucks.
443
00:19:32,588 --> 00:19:33,839
-And you're absolutely right.
-Right, I...
444
00:19:33,923 --> 00:19:35,716
Look, man, I just...
445
00:19:35,800 --> 00:19:38,678
I just know that you have
so much fucking potential.
446
00:19:38,761 --> 00:19:39,804
That's all.
447
00:19:39,887 --> 00:19:43,015
And even if you try
to stay in the same place,
448
00:19:43,099 --> 00:19:45,267
everything around you
is gonna change,
449
00:19:45,351 --> 00:19:48,104
and everything you think is cool now
isn't gonna be cool in...
450
00:19:48,187 --> 00:19:49,730
whenever it's not cool.
451
00:19:49,814 --> 00:19:53,984
And I just wanna watch you grow
while everyone else around you grows.
452
00:19:54,068 --> 00:19:56,445
That's all. That's all it is, man.
453
00:19:56,529 --> 00:19:58,406
I just wanna see you
finally get rewarded.
454
00:19:58,489 --> 00:20:01,033
You're fucking good
at everything you do,
455
00:20:01,117 --> 00:20:04,036
and you have great people around you,
and that's not an accident.
456
00:20:04,120 --> 00:20:06,539
And I just want to see you
fucking get rewarded for it. That's it.
457
00:20:06,622 --> 00:20:08,207
-Okay. Okay. And you've said it, man.
-And I've had it--
458
00:20:08,290 --> 00:20:10,292
- I did. I said it, and now...
- I'm processing it.
459
00:20:10,376 --> 00:20:11,711
You've said it and I've heard it,
and let's--
460
00:20:11,794 --> 00:20:13,087
-I'm gonna piss my pants...
-You do that.
461
00:20:13,170 --> 00:20:15,339
-...if I don't get up right now.
-Please, get the fuck out of here.
462
00:20:15,423 --> 00:20:16,549
- All right.
- Go. Go.
463
00:20:16,632 --> 00:20:17,800
Jesus.
464
00:20:42,658 --> 00:20:44,785
- Can I get you something?
- Uh, yes.
465
00:20:44,869 --> 00:20:47,037
- I will have another TV Party, please.
- Okay.
466
00:20:47,121 --> 00:20:48,247
Thank you.
467
00:20:57,089 --> 00:20:58,466
- Thank you.
- Cheers.
468
00:21:02,595 --> 00:21:04,472
What the fuck?
469
00:21:08,642 --> 00:21:10,227
Fucking asshole.
470
00:21:13,481 --> 00:21:14,607
Fuck.
471
00:21:17,359 --> 00:21:19,153
Nah. Come on. One more.
472
00:21:19,236 --> 00:21:22,239
Hey, your, uh, your buddy
from New City texted you.
473
00:21:22,323 --> 00:21:23,699
You're unbelievable, man.
474
00:21:27,244 --> 00:21:28,662
You needed the push.
475
00:21:31,457 --> 00:21:32,666
You're welcome.
476
00:21:40,257 --> 00:21:42,134
- Babe.
- Hey, babe.
477
00:21:43,135 --> 00:21:45,179
You won't fucking believe my night.
478
00:21:46,096 --> 00:21:48,516
Matt fucked the brewery.
479
00:21:53,604 --> 00:21:54,730
Whoa.
480
00:21:57,650 --> 00:21:58,901
What's going on?
481
00:22:03,531 --> 00:22:05,407
You okay?
482
00:22:06,575 --> 00:22:08,285
Talk to me.
483
00:22:11,539 --> 00:22:12,873
I'm pregnant.
484
00:22:16,627 --> 00:22:17,795
What?
485
00:22:19,046 --> 00:22:20,589
I took a test today.
486
00:22:42,152 --> 00:22:44,029
Hey. No. Okay.
487
00:24:07,237 --> 00:24:08,322
Jeff!
488
00:24:08,405 --> 00:24:09,573
It's cold as fuck out there.
489
00:24:09,657 --> 00:24:11,825
-How you doing, man?
-I'm, uh, I'm okay.
490
00:24:11,909 --> 00:24:14,161
-Jason from New City.
-Yeah. I know.
491
00:24:14,244 --> 00:24:15,871
-Been talking with your brother.
-Yeah.
492
00:24:15,954 --> 00:24:17,498
-Been trying to get a hold of you.
-Mmm-hmm.
493
00:24:17,581 --> 00:24:19,375
-It's been very tough.
-Here I am.
494
00:24:19,458 --> 00:24:21,085
You're a hard person
to get a hold of.
495
00:24:21,168 --> 00:24:23,045
Yeah. Um...
496
00:24:23,128 --> 00:24:24,922
-Do you want a beer?
-I would love a beer.
497
00:24:25,005 --> 00:24:26,131
Yeah?
498
00:24:26,715 --> 00:24:27,925
Look, can we talk?
499
00:24:28,926 --> 00:24:30,469
- Yeah.
- All right.
500
00:24:30,552 --> 00:24:33,305
Your brother keeps talking to me.
Why won't you talk to me?
501
00:24:36,517 --> 00:24:38,435
I don't know, man, um...
502
00:24:38,519 --> 00:24:41,563
My brother and I
are very different people.
503
00:24:42,815 --> 00:24:44,149
Mmm, give me some of that.
504
00:24:45,651 --> 00:24:47,069
Mmm.
505
00:24:50,322 --> 00:24:52,282
- Hey, guys!
- Hi.
506
00:24:53,575 --> 00:24:54,618
Hi.
507
00:24:54,702 --> 00:24:56,078
- Hey.
- Welcome.
508
00:24:56,161 --> 00:24:58,330
-Hi, beautiful.
-Hi. How are you?
509
00:24:58,414 --> 00:24:59,456
Mmm...
510
00:24:59,540 --> 00:25:00,582
Hey, man.
511
00:25:00,666 --> 00:25:02,334
Oh, have a seat.
512
00:25:02,418 --> 00:25:03,919
I will if I can.
513
00:25:05,587 --> 00:25:07,172
-Looks really good.
-Mmm-hmm.
514
00:25:07,256 --> 00:25:08,716
You're gonna be
a great fucking dad.
515
00:25:08,799 --> 00:25:09,800
How you doing?
516
00:25:09,883 --> 00:25:10,884
Yeah, we'll see.
517
00:25:10,968 --> 00:25:11,969
I'm okay.
518
00:25:12,052 --> 00:25:13,053
-Yeah?
-Yeah.
519
00:25:13,137 --> 00:25:14,388
Listen, dude.
520
00:25:14,471 --> 00:25:15,806
We just kinda
sat and talked through...
521
00:25:15,889 --> 00:25:18,559
If, uh, if we're gonna do this,
we gotta do it together.
522
00:25:18,642 --> 00:25:21,186
All right? No more... no more
bullshit behind my back, okay?
523
00:25:21,270 --> 00:25:22,312
- Yeah.
- Good.
524
00:25:22,438 --> 00:25:24,690
So I feel kinda crazy, but...
525
00:25:24,773 --> 00:25:26,400
- That's totally normal...
- I promise, man.
526
00:25:26,483 --> 00:25:28,777
Okay. All right.
527
00:25:28,861 --> 00:25:30,195
Hey, I'm excited.
528
00:25:30,279 --> 00:25:31,363
Yeah.
529
00:25:31,447 --> 00:25:32,948
Uh, who, uh, who wants a beer?
530
00:25:33,866 --> 00:25:35,451
- That's my cue.
- I do.