OK, so let's now build out our actual
product page. This is going to be the
landing page. This is the page where
we're going to be driving traffic to. So
this is really important. Currently, the
way Shopify is set up, there's two
different places where you're going to
edit your product page. First, it's going
to be in this product tab and then in the
actual customized website thing where
we were editing the website previously.
But you're going to want to begin with
the actual product section. So here's
that example product placeholder we
created earlier. So let's go on that and
create this product page. So first up,
let's begin with the title. In this case,
I'm going to do micro. Current.
Face toner and now for the description.
I'm going to play around with it a little
bit, but I'm going to be following the
tips and structure that I outlined in the
previous section. So here's where I'm at
thus far. I added in a paragraph about
the product, some before and after photos
of people using the product, some text in
between, that kind of outlining some
benefits. It's no gimmicks, no needles,
you don't need surgery, it's risk free.
And then another after foot, before and
after photo. Now it's time for your
actual product photos. So a good place to
start with that is to look through all
kinds of different Aliexpress listings
for your product and. Times there's
actually some really good photos and some
of them are even high quality. Like look
at this one. It looks pretty
professional, but you basically just want
to scroll through, look at different
listings, try to find the most high
quality images possible. I actually went
a step further. I didn't just use one of
the images provided, but I screenshotted
this picture right here. I then found
this background image online that I think
would kind of match the rest of her
website and the colors that we have on
our website. And I ended up combining the
2 and so this is what my final product
photo will look like. Now again, some of
the images on the actual Aliexpress this
thing were pretty high quality. So
something like this, I mean, you could
probably get away with just using this
picture right here. I'm going to go with
the one that matches our website a little
bit more, so I'm going to upload that.
Now. When it comes to the price, again,
you need to have a pretty solid profit
margin. But you can kind of play around
with this. You can launch with one price.
If you're not getting any sales, you
could maybe narrow it down to it being a
pricing issue. Or if you're getting a ton
of sales, maybe it'll be worth it for you
to actually increase the price. And if
that affects the conversion rate, then
maybe go back. But if it doesn't, then
great. Now you're making more money. But
I'm going to go ahead and make the price
3899, compare that
price. I mean, other websites are selling
it for like hundreds of dollars. Now if
you scroll all the way to the bottom,
this is where you have the options tab
and this will allow you to add in
variants of your product. So if you have
different sizes, different colors, you
can check this box right here. So if
you're selling some sort of garment and
you want different sizes, you'd put size
here and then you would add in medium,
small, extra large. I'm going to use the
options tab to upsell people so I'll have
an option for just the device, an option
for the device plus some gel that people
can use with the device. And then I'll
have 1/3 optionwhere it's just going to
be a bunch of skin care facelift products
in a box. And I'm going to price it in a
way where people are probably only going
to buy. Either just the device or the
device in the serum. The third option I'm
going to make really expensive just for
people kind of see that, see the price on
that. And so that this middle option
won't seem as crazy to buy in the rice.
It'll make a little more sense once I
actually build this out. So I'm going to
type in device. Then I'm going to do
device plus serum full
Liftbox option.
So now that we added an option, we have
this variance tab pop up. And this is
where you actually can edit all of the
different variants of your product. You
can add an image, and the cool thing
about this is once you add an image to a
particular variant, when people select
that variant, the product image is
automatically going to switch over to
whatever you have set here. And then you
can also edit the prices and whatnot. So
let's do that real quick. Do 4699
for this. This one will be
9499. To add a
photo to the device variant, I'm going to
click this and Justice use the one we
already have. Now this is what I created
for the Device Plus serum variant. And
then this is the full lift box again. I
just cut out products from the Aliexpress
listings and put them on this background
of a box. So let's go ahead and add those
in. On the very bottom we can edit the
URL of our product page. So I'm going to
switch this over to not say example
product, but to say order instead so that
it looks like a cleaner URL, a cleaner
link that people can click on. And then
we're going to save for now. So now that
it's saved, we can Scroll down to
variance and hit edit on these different
variants. And this will pop up a
different tab here than when before
it was saved. And here we can edit the
compare price individually for the
different variants. So let's do 199 for
this, 294 for the full lift
box. So that's pretty much all I'm going
to do in this section of the product
page. Now we're going to go back to the
website editing section and do some more
edits on there. So once again, let's hit
customize. So once you're in this
customization window, you can go up here
and go to your product page. However, a
quick thing to note is as you can see,
that example product that was blank here
is now filled up with our product on the
homepage. But let's go ahead and head to
the product page.
So this is kind of where we're at right
now. If you look at the variance right
here when I click on device plus serum.
It switches over to the device and serum
picture and then we have the full lift
box and the prices change correspondingly
as well. So that's all looking good. But
now that we're in this window, we can see
the actual product page has a lot of
blank, different columns and places for
images and whatnot around here and that's
represented on the left here. So again,
you might want to make your product page
look different than mine based on your
product. But here's what I'm going to end
up doing here. I'm going to keep these
ingredients and how to use tabs. I think
they look very professional. Fill those
out and then I'm also going to keep the
video. But the rest of these columns I'm
going to go ahead and remove. Right now
so remove section.
We'll remove these multi columns,
so for the ingredients section of our
website, I'm going to go ahead and copy
the ingredients that are provided by the
Aliexpress supplier and we're going to
paste them into the ingredients section
here. So command V. Go through
it, make sure that it's grammatically
correct, fix up any spacing that you may
need to fix. Then we're going to move on
to the How to Use section and type out
how to use the product. OK, so I got some
directions going here. And again, if
you're stuck at any point with any of
this ad copy or writing anything for your
product page, I would recommend reading
what your competitors write and also
reading reviews. I think the more reviews
you read about the product, the better
product description and ad copy you can
write because you can kind of tap into
the things that people like the most
about the product. But now let's head to
the shipping section. And here you're
kind of going to want to start prepping
the customer about the fact that shipping
might take a little longer than usual.
The video and read through this, but here
I'm explaining that we're working hard to
make sure we have good safe deliveries,
but the final estimated shipping time
will be provided to the customer at
checkout. Now let's go to the return
policy. So this is what I'm going with.
You can type out your own return policy.
I'm usually pretty flexible with the
returns as most people don't really want
to go through the return process. But
again, if you don't want to be as
lenient with your returns, you don't have
to. This is just what I like to go with,
so let's go ahead and hit save on all
that. Now here I am back on top of the
product page. I went under Product
information and hit text. I don't really
like that skin. Fiona is set over here. I
mean I don't need to say it twice. It's
already on the header. So I'm going to
hit this and hit remove dynamic source.
This way that's removed here under
Product Information and Variant picker we
can edit the type of layout that your
options and variants will have. So for
something like this, this layout is
perfect, the little pills. But however,
if you have sizes and you have a ton of
sizes or a ton of colors, you don't want
a bunch of little boxes on your page. So
you would go over here and go for a drop
down menu which will create a drop down
menu. And here you can kind of organize
and hide A ton of variants. But with
three variants and especially given the
kind of vibe I'm going for, I think pills
are going to work much better. I don't
think this is a product that people are
going to be buying in multiple. So I'm
going to remove the quantity selector For
other products. You definitely don't want
to do that, especially if you have some
sort of buy one gear, 150% offsale going
or whatnot. But because I don't have any
upsells like that and I think this is a
product that people buy one of, I'm going
to go ahead and hit quantity selector and
remove that block for a cleaner look.
Still under Product Information we have
this little share button. I really like
the way it looks. I think it's kind of
out of place and interrupts the flow, so
I'm gonna remove that. If we go down to
the video section here, I wanna change
the background of this video color
scheme. Let's do background two. OK,
That's gonna look much better. And then
we'll go back to product information and
remove some of this bottom padding so
that the video goes up to the return
policy button. And this padding control
should be under all of these different
sections. So you can kind of go through
your website and if you think something's
a little too high or too low, you can go
ahead and edit the padding so that it all
flows nicely. And the spacing just makes
sense for the video. I gathered a few
YouTube videos, kind of cut them up and
put them together into a video that
explains micro currents. And then I
upload that video to Vimeo so we get a
really nice player. So now I'm going to
hit video and put in the URL to the video
I uploaded on Vimeo, and then I'm just
going to hit save to save all of our
progress thus far. And as you're editing
your product page and website, I like to
open up the actual web page on my phone
so that I could see the live updates and
make sure everything looks good on the
mobile perspective on a real phone. Now I
have the thumbnail I want uploaded on
Vimeo, as you can see on the right here.
But for some reason it's not coming
through to the Shopify page. So if you're
having the same issue, you can go ahead
and change the cover image on Shopify. So
I'm going to do that real quick. Upload
my thumbnail, let's go ahead and hit
select. And so now we have the nice
looking thumbnail. I'm really happy with
how this is looking. Everything seems to
be working smoothly the way I want it to.
The spacing is pretty good.
These drop down menus all seem to be
working as well the video. Now it's
time for the reviews.