1 00:00:00,070 --> 00:00:01,950 OK, so let's now build out our actual 2 00:00:01,950 --> 00:00:03,150 product page. This is going to be the 3 00:00:03,150 --> 00:00:04,550 landing page. This is the page where 4 00:00:04,550 --> 00:00:06,270 we're going to be driving traffic to. So 5 00:00:06,270 --> 00:00:07,870 this is really important. Currently, the 6 00:00:07,870 --> 00:00:09,550 way Shopify is set up, there's two 7 00:00:09,550 --> 00:00:11,031 different places where you're going to 8 00:00:11,031 --> 00:00:12,991 edit your product page. First, it's going 9 00:00:12,991 --> 00:00:14,991 to be in this product tab and then in the 10 00:00:14,991 --> 00:00:17,911 actual customized website thing where 11 00:00:17,911 --> 00:00:19,671 we were editing the website previously. 12 00:00:19,671 --> 00:00:20,951 But you're going to want to begin with 13 00:00:20,951 --> 00:00:22,551 the actual product section. So here's 14 00:00:22,551 --> 00:00:24,471 that example product placeholder we 15 00:00:24,471 --> 00:00:26,391 created earlier. So let's go on that and 16 00:00:26,391 --> 00:00:28,351 create this product page. So first up, 17 00:00:28,351 --> 00:00:30,191 let's begin with the title. In this case, 18 00:00:30,191 --> 00:00:32,522 I'm going to do micro. Current. 19 00:00:33,432 --> 00:00:36,192 Face toner and now for the description. 20 00:00:36,192 --> 00:00:37,672 I'm going to play around with it a little 21 00:00:37,672 --> 00:00:39,392 bit, but I'm going to be following the 22 00:00:39,392 --> 00:00:41,432 tips and structure that I outlined in the 23 00:00:41,432 --> 00:00:43,232 previous section. So here's where I'm at 24 00:00:43,232 --> 00:00:45,112 thus far. I added in a paragraph about 25 00:00:45,112 --> 00:00:47,072 the product, some before and after photos 26 00:00:47,072 --> 00:00:49,112 of people using the product, some text in 27 00:00:49,112 --> 00:00:50,792 between, that kind of outlining some 28 00:00:50,792 --> 00:00:52,633 benefits. It's no gimmicks, no needles, 29 00:00:52,633 --> 00:00:54,513 you don't need surgery, it's risk free. 30 00:00:54,593 --> 00:00:56,233 And then another after foot, before and 31 00:00:56,233 --> 00:00:57,553 after photo. Now it's time for your 32 00:00:57,553 --> 00:00:59,273 actual product photos. So a good place to 33 00:00:59,273 --> 00:01:01,233 start with that is to look through all 34 00:01:01,233 --> 00:01:03,153 kinds of different Aliexpress listings 35 00:01:03,153 --> 00:01:05,153 for your product and. Times there's 36 00:01:05,153 --> 00:01:07,273 actually some really good photos and some 37 00:01:07,273 --> 00:01:08,673 of them are even high quality. Like look 38 00:01:08,673 --> 00:01:09,593 at this one. It looks pretty 39 00:01:09,593 --> 00:01:11,113 professional, but you basically just want 40 00:01:11,113 --> 00:01:12,474 to scroll through, look at different 41 00:01:12,474 --> 00:01:14,194 listings, try to find the most high 42 00:01:14,194 --> 00:01:16,314 quality images possible. I actually went 43 00:01:16,314 --> 00:01:18,234 a step further. I didn't just use one of 44 00:01:18,234 --> 00:01:20,274 the images provided, but I screenshotted 45 00:01:20,274 --> 00:01:22,274 this picture right here. I then found 46 00:01:22,274 --> 00:01:24,034 this background image online that I think 47 00:01:24,034 --> 00:01:25,354 would kind of match the rest of her 48 00:01:25,354 --> 00:01:27,114 website and the colors that we have on 49 00:01:27,114 --> 00:01:29,034 our website. And I ended up combining the 50 00:01:29,034 --> 00:01:30,834 2 and so this is what my final product 51 00:01:30,834 --> 00:01:32,995 photo will look like. Now again, some of 52 00:01:32,995 --> 00:01:35,315 the images on the actual Aliexpress this 53 00:01:35,315 --> 00:01:36,555 thing were pretty high quality. So 54 00:01:36,555 --> 00:01:38,035 something like this, I mean, you could 55 00:01:38,035 --> 00:01:39,755 probably get away with just using this 56 00:01:39,755 --> 00:01:41,435 picture right here. I'm going to go with 57 00:01:41,435 --> 00:01:42,795 the one that matches our website a little 58 00:01:42,795 --> 00:01:44,595 bit more, so I'm going to upload that. 59 00:01:44,595 --> 00:01:46,155 Now. When it comes to the price, again, 60 00:01:46,155 --> 00:01:47,715 you need to have a pretty solid profit 61 00:01:47,715 --> 00:01:49,355 margin. But you can kind of play around 62 00:01:49,355 --> 00:01:51,155 with this. You can launch with one price. 63 00:01:51,155 --> 00:01:53,316 If you're not getting any sales, you 64 00:01:53,316 --> 00:01:55,196 could maybe narrow it down to it being a 65 00:01:55,196 --> 00:01:56,956 pricing issue. Or if you're getting a ton 66 00:01:56,956 --> 00:01:58,796 of sales, maybe it'll be worth it for you 67 00:01:58,796 --> 00:02:00,316 to actually increase the price. And if 68 00:02:00,316 --> 00:02:01,876 that affects the conversion rate, then 69 00:02:01,876 --> 00:02:03,436 maybe go back. But if it doesn't, then 70 00:02:03,436 --> 00:02:04,996 great. Now you're making more money. But 71 00:02:04,996 --> 00:02:06,596 I'm going to go ahead and make the price 72 00:02:06,596 --> 00:02:09,516 3899, compare that 73 00:02:09,516 --> 00:02:11,396 price. I mean, other websites are selling 74 00:02:11,396 --> 00:02:13,316 it for like hundreds of dollars. Now if 75 00:02:13,316 --> 00:02:14,717 you scroll all the way to the bottom, 76 00:02:14,717 --> 00:02:16,397 this is where you have the options tab 77 00:02:16,397 --> 00:02:17,597 and this will allow you to add in 78 00:02:17,597 --> 00:02:19,077 variants of your product. So if you have 79 00:02:19,077 --> 00:02:20,997 different sizes, different colors, you 80 00:02:20,997 --> 00:02:22,517 can check this box right here. So if 81 00:02:22,517 --> 00:02:24,037 you're selling some sort of garment and 82 00:02:24,037 --> 00:02:25,717 you want different sizes, you'd put size 83 00:02:25,717 --> 00:02:27,237 here and then you would add in medium, 84 00:02:27,237 --> 00:02:28,837 small, extra large. I'm going to use the 85 00:02:28,837 --> 00:02:30,717 options tab to upsell people so I'll have 86 00:02:30,717 --> 00:02:32,677 an option for just the device, an option 87 00:02:32,677 --> 00:02:34,958 for the device plus some gel that people 88 00:02:34,958 --> 00:02:36,478 can use with the device. And then I'll 89 00:02:36,478 --> 00:02:38,158 have 1/3 optionwhere it's just going to 90 00:02:38,158 --> 00:02:40,278 be a bunch of skin care facelift products 91 00:02:40,278 --> 00:02:41,958 in a box. And I'm going to price it in a 92 00:02:41,958 --> 00:02:43,518 way where people are probably only going 93 00:02:43,518 --> 00:02:45,758 to buy. Either just the device or the 94 00:02:45,758 --> 00:02:48,118 device in the serum. The third option I'm 95 00:02:48,118 --> 00:02:49,718 going to make really expensive just for 96 00:02:49,718 --> 00:02:51,558 people kind of see that, see the price on 97 00:02:51,558 --> 00:02:53,198 that. And so that this middle option 98 00:02:53,198 --> 00:02:55,319 won't seem as crazy to buy in the rice. 99 00:02:55,319 --> 00:02:56,639 It'll make a little more sense once I 100 00:02:56,639 --> 00:02:58,079 actually build this out. So I'm going to 101 00:02:58,079 --> 00:03:00,199 type in device. Then I'm going to do 102 00:03:00,199 --> 00:03:02,999 device plus serum full 103 00:03:03,199 --> 00:03:05,959 Liftbox option. 104 00:03:05,959 --> 00:03:07,719 So now that we added an option, we have 105 00:03:07,719 --> 00:03:09,439 this variance tab pop up. And this is 106 00:03:09,439 --> 00:03:11,039 where you actually can edit all of the 107 00:03:11,039 --> 00:03:13,399 different variants of your product. You 108 00:03:13,399 --> 00:03:14,759 can add an image, and the cool thing 109 00:03:14,759 --> 00:03:16,480 about this is once you add an image to a 110 00:03:16,480 --> 00:03:18,240 particular variant, when people select 111 00:03:18,240 --> 00:03:20,080 that variant, the product image is 112 00:03:20,080 --> 00:03:21,600 automatically going to switch over to 113 00:03:21,600 --> 00:03:23,120 whatever you have set here. And then you 114 00:03:23,120 --> 00:03:24,1000 can also edit the prices and whatnot. So 115 00:03:24,1000 --> 00:03:27,880 let's do that real quick. Do 4699 116 00:03:27,880 --> 00:03:29,720 for this. This one will be 117 00:03:29,720 --> 00:03:32,440 9499. To add a 118 00:03:32,440 --> 00:03:34,040 photo to the device variant, I'm going to 119 00:03:34,040 --> 00:03:35,480 click this and Justice use the one we 120 00:03:35,480 --> 00:03:37,481 already have. Now this is what I created 121 00:03:37,481 --> 00:03:39,201 for the Device Plus serum variant. And 122 00:03:39,201 --> 00:03:41,641 then this is the full lift box again. I 123 00:03:41,641 --> 00:03:43,601 just cut out products from the Aliexpress 124 00:03:43,601 --> 00:03:45,761 listings and put them on this background 125 00:03:45,761 --> 00:03:48,041 of a box. So let's go ahead and add those 126 00:03:48,041 --> 00:03:49,881 in. On the very bottom we can edit the 127 00:03:49,881 --> 00:03:51,761 URL of our product page. So I'm going to 128 00:03:51,761 --> 00:03:53,921 switch this over to not say example 129 00:03:53,921 --> 00:03:56,241 product, but to say order instead so that 130 00:03:56,241 --> 00:03:58,522 it looks like a cleaner URL, a cleaner 131 00:03:58,522 --> 00:04:00,922 link that people can click on. And then 132 00:04:00,922 --> 00:04:02,842 we're going to save for now. So now that 133 00:04:02,842 --> 00:04:04,082 it's saved, we can Scroll down to 134 00:04:04,082 --> 00:04:06,602 variance and hit edit on these different 135 00:04:06,602 --> 00:04:07,962 variants. And this will pop up a 136 00:04:07,962 --> 00:04:10,922 different tab here than when before 137 00:04:10,922 --> 00:04:12,602 it was saved. And here we can edit the 138 00:04:12,602 --> 00:04:14,562 compare price individually for the 139 00:04:14,562 --> 00:04:16,482 different variants. So let's do 199 for 140 00:04:16,482 --> 00:04:19,243 this, 294 for the full lift 141 00:04:19,243 --> 00:04:21,123 box. So that's pretty much all I'm going 142 00:04:21,123 --> 00:04:23,683 to do in this section of the product 143 00:04:23,683 --> 00:04:25,243 page. Now we're going to go back to the 144 00:04:25,243 --> 00:04:27,323 website editing section and do some more 145 00:04:27,323 --> 00:04:29,123 edits on there. So once again, let's hit 146 00:04:29,123 --> 00:04:30,643 customize. So once you're in this 147 00:04:30,643 --> 00:04:32,363 customization window, you can go up here 148 00:04:32,363 --> 00:04:34,363 and go to your product page. However, a 149 00:04:34,363 --> 00:04:36,283 quick thing to note is as you can see, 150 00:04:36,283 --> 00:04:38,044 that example product that was blank here 151 00:04:38,044 --> 00:04:40,484 is now filled up with our product on the 152 00:04:40,484 --> 00:04:42,484 homepage. But let's go ahead and head to 153 00:04:42,484 --> 00:04:43,684 the product page. 154 00:04:47,154 --> 00:04:49,274 So this is kind of where we're at right 155 00:04:49,274 --> 00:04:51,714 now. If you look at the variance right 156 00:04:51,714 --> 00:04:53,674 here when I click on device plus serum. 157 00:04:53,884 --> 00:04:55,644 It switches over to the device and serum 158 00:04:55,644 --> 00:04:57,124 picture and then we have the full lift 159 00:04:57,124 --> 00:04:59,885 box and the prices change correspondingly 160 00:04:59,885 --> 00:05:01,725 as well. So that's all looking good. But 161 00:05:01,725 --> 00:05:03,125 now that we're in this window, we can see 162 00:05:03,125 --> 00:05:04,485 the actual product page has a lot of 163 00:05:04,485 --> 00:05:06,845 blank, different columns and places for 164 00:05:06,845 --> 00:05:08,765 images and whatnot around here and that's 165 00:05:08,765 --> 00:05:10,725 represented on the left here. So again, 166 00:05:10,725 --> 00:05:12,085 you might want to make your product page 167 00:05:12,085 --> 00:05:14,045 look different than mine based on your 168 00:05:14,045 --> 00:05:16,725 product. But here's what I'm going to end 169 00:05:16,725 --> 00:05:18,125 up doing here. I'm going to keep these 170 00:05:18,125 --> 00:05:19,926 ingredients and how to use tabs. I think 171 00:05:19,926 --> 00:05:21,606 they look very professional. Fill those 172 00:05:21,606 --> 00:05:24,006 out and then I'm also going to keep the 173 00:05:24,006 --> 00:05:25,726 video. But the rest of these columns I'm 174 00:05:25,726 --> 00:05:28,136 going to go ahead and remove. Right now 175 00:05:28,136 --> 00:05:29,536 so remove section. 176 00:05:31,046 --> 00:05:33,646 We'll remove these multi columns, 177 00:05:33,806 --> 00:05:35,326 so for the ingredients section of our 178 00:05:35,326 --> 00:05:37,446 website, I'm going to go ahead and copy 179 00:05:37,446 --> 00:05:40,007 the ingredients that are provided by the 180 00:05:40,007 --> 00:05:42,207 Aliexpress supplier and we're going to 181 00:05:42,207 --> 00:05:45,127 paste them into the ingredients section 182 00:05:45,127 --> 00:05:48,087 here. So command V. Go through 183 00:05:48,087 --> 00:05:49,647 it, make sure that it's grammatically 184 00:05:49,647 --> 00:05:52,207 correct, fix up any spacing that you may 185 00:05:52,207 --> 00:05:53,807 need to fix. Then we're going to move on 186 00:05:53,807 --> 00:05:55,687 to the How to Use section and type out 187 00:05:55,687 --> 00:05:58,047 how to use the product. OK, so I got some 188 00:05:58,047 --> 00:05:59,407 directions going here. And again, if 189 00:05:59,407 --> 00:06:01,568 you're stuck at any point with any of 190 00:06:01,568 --> 00:06:03,528 this ad copy or writing anything for your 191 00:06:03,528 --> 00:06:05,288 product page, I would recommend reading 192 00:06:05,288 --> 00:06:06,848 what your competitors write and also 193 00:06:06,848 --> 00:06:08,808 reading reviews. I think the more reviews 194 00:06:08,808 --> 00:06:10,728 you read about the product, the better 195 00:06:10,728 --> 00:06:12,688 product description and ad copy you can 196 00:06:12,688 --> 00:06:14,968 write because you can kind of tap into 197 00:06:14,968 --> 00:06:16,848 the things that people like the most 198 00:06:16,848 --> 00:06:18,488 about the product. But now let's head to 199 00:06:18,488 --> 00:06:20,248 the shipping section. And here you're 200 00:06:20,248 --> 00:06:21,849 kind of going to want to start prepping 201 00:06:21,849 --> 00:06:23,569 the customer about the fact that shipping 202 00:06:23,569 --> 00:06:25,649 might take a little longer than usual. 203 00:06:25,729 --> 00:06:27,049 The video and read through this, but here 204 00:06:27,049 --> 00:06:28,529 I'm explaining that we're working hard to 205 00:06:28,529 --> 00:06:30,529 make sure we have good safe deliveries, 206 00:06:30,529 --> 00:06:32,289 but the final estimated shipping time 207 00:06:32,289 --> 00:06:33,809 will be provided to the customer at 208 00:06:33,809 --> 00:06:35,609 checkout. Now let's go to the return 209 00:06:35,609 --> 00:06:37,409 policy. So this is what I'm going with. 210 00:06:37,409 --> 00:06:39,849 You can type out your own return policy. 211 00:06:39,849 --> 00:06:41,370 I'm usually pretty flexible with the 212 00:06:41,370 --> 00:06:43,410 returns as most people don't really want 213 00:06:43,410 --> 00:06:45,850 to go through the return process. But 214 00:06:45,930 --> 00:06:48,770 again, if you don't want to be as 215 00:06:48,770 --> 00:06:50,450 lenient with your returns, you don't have 216 00:06:50,450 --> 00:06:52,090 to. This is just what I like to go with, 217 00:06:52,090 --> 00:06:53,850 so let's go ahead and hit save on all 218 00:06:53,850 --> 00:06:55,970 that. Now here I am back on top of the 219 00:06:55,970 --> 00:06:57,570 product page. I went under Product 220 00:06:57,570 --> 00:06:59,210 information and hit text. I don't really 221 00:06:59,210 --> 00:07:01,250 like that skin. Fiona is set over here. I 222 00:07:01,250 --> 00:07:03,211 mean I don't need to say it twice. It's 223 00:07:03,211 --> 00:07:04,731 already on the header. So I'm going to 224 00:07:04,731 --> 00:07:07,491 hit this and hit remove dynamic source. 225 00:07:08,491 --> 00:07:10,531 This way that's removed here under 226 00:07:10,531 --> 00:07:12,611 Product Information and Variant picker we 227 00:07:12,611 --> 00:07:14,531 can edit the type of layout that your 228 00:07:14,531 --> 00:07:16,491 options and variants will have. So for 229 00:07:16,491 --> 00:07:18,171 something like this, this layout is 230 00:07:18,171 --> 00:07:19,971 perfect, the little pills. But however, 231 00:07:19,971 --> 00:07:22,492 if you have sizes and you have a ton of 232 00:07:22,492 --> 00:07:24,372 sizes or a ton of colors, you don't want 233 00:07:24,372 --> 00:07:26,012 a bunch of little boxes on your page. So 234 00:07:26,052 --> 00:07:28,252 you would go over here and go for a drop 235 00:07:28,252 --> 00:07:31,172 down menu which will create a drop down 236 00:07:31,172 --> 00:07:33,452 menu. And here you can kind of organize 237 00:07:33,452 --> 00:07:35,292 and hide A ton of variants. But with 238 00:07:35,292 --> 00:07:37,212 three variants and especially given the 239 00:07:37,212 --> 00:07:38,892 kind of vibe I'm going for, I think pills 240 00:07:38,892 --> 00:07:40,372 are going to work much better. I don't 241 00:07:40,372 --> 00:07:41,892 think this is a product that people are 242 00:07:41,892 --> 00:07:43,773 going to be buying in multiple. So I'm 243 00:07:43,773 --> 00:07:45,493 going to remove the quantity selector For 244 00:07:45,493 --> 00:07:47,413 other products. You definitely don't want 245 00:07:47,413 --> 00:07:48,893 to do that, especially if you have some 246 00:07:48,893 --> 00:07:51,253 sort of buy one gear, 150% offsale going 247 00:07:51,253 --> 00:07:53,013 or whatnot. But because I don't have any 248 00:07:53,013 --> 00:07:54,933 upsells like that and I think this is a 249 00:07:54,933 --> 00:07:56,813 product that people buy one of, I'm going 250 00:07:56,813 --> 00:07:58,533 to go ahead and hit quantity selector and 251 00:07:58,533 --> 00:08:00,653 remove that block for a cleaner look. 252 00:08:00,693 --> 00:08:02,333 Still under Product Information we have 253 00:08:02,333 --> 00:08:04,294 this little share button. I really like 254 00:08:04,294 --> 00:08:05,454 the way it looks. I think it's kind of 255 00:08:05,454 --> 00:08:07,294 out of place and interrupts the flow, so 256 00:08:07,294 --> 00:08:09,654 I'm gonna remove that. If we go down to 257 00:08:09,654 --> 00:08:11,494 the video section here, I wanna change 258 00:08:11,494 --> 00:08:14,294 the background of this video color 259 00:08:14,294 --> 00:08:17,054 scheme. Let's do background two. OK, 260 00:08:17,054 --> 00:08:19,174 That's gonna look much better. And then 261 00:08:19,174 --> 00:08:21,934 we'll go back to product information and 262 00:08:21,934 --> 00:08:23,414 remove some of this bottom padding so 263 00:08:23,414 --> 00:08:25,775 that the video goes up to the return 264 00:08:25,775 --> 00:08:27,735 policy button. And this padding control 265 00:08:27,735 --> 00:08:29,655 should be under all of these different 266 00:08:29,655 --> 00:08:31,335 sections. So you can kind of go through 267 00:08:31,335 --> 00:08:32,775 your website and if you think something's 268 00:08:32,775 --> 00:08:34,655 a little too high or too low, you can go 269 00:08:34,655 --> 00:08:36,575 ahead and edit the padding so that it all 270 00:08:36,575 --> 00:08:39,375 flows nicely. And the spacing just makes 271 00:08:39,375 --> 00:08:41,775 sense for the video. I gathered a few 272 00:08:41,775 --> 00:08:43,415 YouTube videos, kind of cut them up and 273 00:08:43,415 --> 00:08:44,856 put them together into a video that 274 00:08:44,856 --> 00:08:47,016 explains micro currents. And then I 275 00:08:47,096 --> 00:08:49,056 upload that video to Vimeo so we get a 276 00:08:49,056 --> 00:08:50,776 really nice player. So now I'm going to 277 00:08:50,776 --> 00:08:53,536 hit video and put in the URL to the video 278 00:08:53,536 --> 00:08:55,696 I uploaded on Vimeo, and then I'm just 279 00:08:55,696 --> 00:08:57,296 going to hit save to save all of our 280 00:08:57,296 --> 00:08:59,616 progress thus far. And as you're editing 281 00:08:59,616 --> 00:09:01,336 your product page and website, I like to 282 00:09:01,336 --> 00:09:03,256 open up the actual web page on my phone 283 00:09:03,256 --> 00:09:04,936 so that I could see the live updates and 284 00:09:04,936 --> 00:09:06,497 make sure everything looks good on the 285 00:09:06,497 --> 00:09:09,177 mobile perspective on a real phone. Now I 286 00:09:09,177 --> 00:09:10,937 have the thumbnail I want uploaded on 287 00:09:10,937 --> 00:09:12,457 Vimeo, as you can see on the right here. 288 00:09:12,457 --> 00:09:13,817 But for some reason it's not coming 289 00:09:13,817 --> 00:09:15,647 through to the Shopify page. So if you're 290 00:09:15,647 --> 00:09:17,167 having the same issue, you can go ahead 291 00:09:17,167 --> 00:09:19,447 and change the cover image on Shopify. So 292 00:09:19,447 --> 00:09:21,127 I'm going to do that real quick. Upload 293 00:09:21,127 --> 00:09:23,087 my thumbnail, let's go ahead and hit 294 00:09:23,087 --> 00:09:25,327 select. And so now we have the nice 295 00:09:25,327 --> 00:09:27,288 looking thumbnail. I'm really happy with 296 00:09:27,288 --> 00:09:29,008 how this is looking. Everything seems to 297 00:09:29,008 --> 00:09:31,768 be working smoothly the way I want it to. 298 00:09:31,968 --> 00:09:34,368 The spacing is pretty good. 299 00:09:35,288 --> 00:09:37,848 These drop down menus all seem to be 300 00:09:37,848 --> 00:09:40,608 working as well the video. Now it's 301 00:09:40,608 --> 00:09:41,728 time for the reviews.