1 00:00:02,000 --> 00:00:05,000 The next 12 weeks will be the toughest of your life. 2 00:00:05,000 --> 00:00:08,160 Lord Sugar is on the hunt for the next big thing. 3 00:00:08,160 --> 00:00:11,200 This is an opportunity of a lifetime. 4 00:00:11,200 --> 00:00:13,520 Battling for his backing, 5 00:00:13,520 --> 00:00:16,440 some of Britain's brightest prospects. 6 00:00:16,440 --> 00:00:18,320 Come on, boys. Look at that! 7 00:00:18,320 --> 00:00:21,040 Your life depends on it! And then hit him. 8 00:00:21,040 --> 00:00:23,080 It's a deal worth fighting for. 9 00:00:23,080 --> 00:00:25,280 I can sense a bit of friction. Absolutely. 10 00:00:25,280 --> 00:00:26,800 Dan, was that on you? No! 11 00:00:26,800 --> 00:00:29,240 I'm talking then. 12 00:00:26,800 --> 00:00:29,240 KIERAN SHRIEKS 13 00:00:29,240 --> 00:00:30,400 20 candidates... 14 00:00:30,400 --> 00:00:32,360 Never been kicked in the balls by a goat, to be honest with you. 15 00:00:32,360 --> 00:00:33,520 Oof! 16 00:00:33,520 --> 00:00:34,880 ..12 tough tasks... 17 00:00:34,880 --> 00:00:38,800 Urgh! This is a complete and utter joke. 18 00:00:38,800 --> 00:00:40,000 Just jump straight in. 19 00:00:40,000 --> 00:00:42,440 ..one life-changing opportunity. 20 00:00:42,440 --> 00:00:44,640 You're fired. You're fired. 21 00:00:44,640 --> 00:00:46,400 You've completely messed it up. 22 00:00:46,400 --> 00:00:47,680 You're fired. 23 00:00:55,200 --> 00:00:57,000 Previously on The Apprentice... 24 00:00:57,000 --> 00:01:01,240 I'm giving one team chickens and the other eggs. 25 00:01:01,240 --> 00:01:02,600 Guys, I'm getting stressed, man. 26 00:01:02,600 --> 00:01:04,880 ..Team Egg cracked under pressure. 27 00:01:04,880 --> 00:01:07,280 If we don't make any money, this is a profit task, we will lose. 28 00:01:07,280 --> 00:01:09,080 And on Team Chicken... 29 00:01:09,080 --> 00:01:11,600 Bwak-bwak! Can I interest you in a chicken and mushroom pie? 30 00:01:11,600 --> 00:01:13,400 ..Dan's approach ruffled feathers. 31 00:01:13,400 --> 00:01:15,480 I think we're struggling to shift the pies. 32 00:01:15,480 --> 00:01:17,480 Do you want to revise your tactic? 33 00:01:17,480 --> 00:01:20,240 I think we just hold the price. In the boardroom... 34 00:01:20,240 --> 00:01:23,000 Your pies ended up making a decent crust. 35 00:01:23,000 --> 00:01:24,840 ..vindication for Dan... 36 00:01:24,840 --> 00:01:27,000 Good job, buddy. Proud of you. 37 00:01:27,000 --> 00:01:28,440 ..meant it was Tanmay... 38 00:01:28,440 --> 00:01:30,200 What the hell was you doing? 39 00:01:30,200 --> 00:01:32,520 ..who got plucked. You're fired. 40 00:01:39,000 --> 00:01:41,240 8pm. 41 00:01:41,240 --> 00:01:44,280 I don't feel like you got a chance to be a PM. 42 00:01:44,280 --> 00:01:47,120 Because people were continuously talking for you. Yeah. 43 00:01:47,120 --> 00:01:49,520 Do you know what? I think there were clearly some gaps 44 00:01:49,520 --> 00:01:51,680 in Dan's project management and leadership. 45 00:01:51,680 --> 00:01:53,600 I was just trying to highlight them and point them out. 46 00:01:53,600 --> 00:01:57,000 I think Conor has been speaking for a lot of people in here. 47 00:01:57,000 --> 00:01:59,520 I think he potentially could be going up for a PM. 48 00:01:59,520 --> 00:02:01,000 PHONE RINGS 49 00:02:01,000 --> 00:02:02,800 I'll get it! Hey! Mine! 50 00:02:02,800 --> 00:02:04,560 HE LAUGHS 51 00:02:08,000 --> 00:02:09,160 Hello? 52 00:02:11,240 --> 00:02:13,640 Hi, this is Big Zuu. 53 00:02:13,640 --> 00:02:16,720 Your presence is required for your next task 54 00:02:16,720 --> 00:02:18,440 at the Crossness Pumping Station. 55 00:02:18,440 --> 00:02:21,000 Lord Sugar will meet you there at 8am. 56 00:02:21,000 --> 00:02:23,680 Oh, my God. It's Big Zuu. 57 00:02:23,680 --> 00:02:25,760 What's going on? 58 00:02:25,760 --> 00:02:27,360 Big Zuu just called 59 00:02:27,360 --> 00:02:30,360 to tell us to meet him at the Crossness Pumping Station 60 00:02:30,360 --> 00:02:33,880 at 8am tomorrow. Guys! Big Zuu! 61 00:02:33,880 --> 00:02:35,320 ALL EXCLAIM WITH EXCITEMENT 62 00:02:35,320 --> 00:02:38,000 He's a rapper, entertainer. He has the Big Zuu show. 63 00:02:38,000 --> 00:02:40,000 He's a chef. Yeah, Big Zuu's big, bro! 64 00:02:40,000 --> 00:02:42,680 I think it's an advertising task for his new song or something. 65 00:02:44,160 --> 00:02:46,560 DAN: Big Zuu? I mean, I haven't got a clue who he is. 66 00:02:52,360 --> 00:02:54,440 In south-east London... 67 00:02:54,440 --> 00:02:57,000 ..Crossness Pumping Station. 68 00:02:57,000 --> 00:02:59,680 A Victorian engineering marvel 69 00:02:59,680 --> 00:03:01,280 with a practical past. 70 00:03:15,600 --> 00:03:17,000 Good morning. 71 00:03:17,000 --> 00:03:19,000 CONTESTANTS: Good morning, Lord Sugar. 72 00:03:19,000 --> 00:03:23,440 This place was designed by Joseph Bazalgette, 73 00:03:23,440 --> 00:03:29,600 a Victorian engineer that introduced the city's first sewerage network, 74 00:03:29,600 --> 00:03:31,520 transforming the health of Londoners 75 00:03:31,520 --> 00:03:36,000 who had been drinking contaminated water for decades. 76 00:03:36,000 --> 00:03:37,720 So for your next task, 77 00:03:37,720 --> 00:03:42,200 I want you to create a campaign for a new bottled water. 78 00:03:42,200 --> 00:03:45,800 You'll build a brand, shoot a TV ad 79 00:03:45,800 --> 00:03:50,480 and showcase your product live on social media. 80 00:03:50,480 --> 00:03:54,640 Now, I need to even the teams up. 81 00:03:54,640 --> 00:03:57,000 Harry, where are you? Yes, Lord Sugar. 82 00:03:57,000 --> 00:03:59,800 Please move over to Team Eclipse. 83 00:04:02,000 --> 00:04:04,800 Now, you've had a few weeks to get to know each other, 84 00:04:04,800 --> 00:04:08,600 so I'd like you to choose your project managers right now. 85 00:04:10,000 --> 00:04:13,000 TV, social media, pitching, confident with them. 86 00:04:13,000 --> 00:04:15,600 But I need help with the branding and design. 87 00:04:15,600 --> 00:04:18,480 I don't have a water bottle idea, but I'm happy to bring it to life. 88 00:04:18,480 --> 00:04:21,000 You should put yourself forward, Conor. 89 00:04:21,000 --> 00:04:24,240 Um, does anyone want to actually be project manager first? 90 00:04:24,240 --> 00:04:27,640 Mm-hm. I do campaigns for promotion. 91 00:04:27,640 --> 00:04:31,560 I feel like I can help you, but I don't do the social media bit. 92 00:04:31,560 --> 00:04:33,720 OK. OK. 93 00:04:33,720 --> 00:04:36,000 Have you decided? Yes, Lord Sugar. 94 00:04:36,000 --> 00:04:40,000 OK. Team Alpha, who's your project manager going to be? 95 00:04:40,000 --> 00:04:42,400 I put myself forward, Lord Sugar. Right. 96 00:04:42,400 --> 00:04:45,440 Given his experience in social media, it makes sense. 97 00:04:45,440 --> 00:04:47,720 Team Eclipse, same question. 98 00:04:47,720 --> 00:04:49,000 Karishma. 99 00:04:49,000 --> 00:04:52,720 Right. Why? So I'm a social media consultant, 100 00:04:52,720 --> 00:04:54,720 and I've been present on social media 101 00:04:54,720 --> 00:04:57,680 for the last seven years working as an influencer and content creator. 102 00:04:57,680 --> 00:05:02,880 OK. Now, this is all about creating a bold brand. 103 00:05:02,880 --> 00:05:07,720 Somebody who has achieved that is this gentleman here. 104 00:05:07,720 --> 00:05:11,000 Welcome, Big Zuu. 105 00:05:11,000 --> 00:05:13,840 Wha gwan? 106 00:05:11,000 --> 00:05:13,840 LAUGHTER 107 00:05:13,840 --> 00:05:15,880 How you guys doing? I'm Big Zuu. 108 00:05:15,880 --> 00:05:17,880 You may know me as a rapper, TV chef. 109 00:05:17,880 --> 00:05:19,320 But what some of you don't know is 110 00:05:19,320 --> 00:05:21,840 I started a canned water brand two years ago called Drip. 111 00:05:21,840 --> 00:05:23,000 We changed the game. 112 00:05:23,000 --> 00:05:26,240 One thing we did is prove that water isn't boring. 113 00:05:26,240 --> 00:05:28,200 Thank you very much for that. 114 00:05:28,200 --> 00:05:32,480 You'll be pitching your campaign to this gentleman here 115 00:05:32,480 --> 00:05:35,000 and a panel of experts. 116 00:05:35,000 --> 00:05:37,600 But ultimately, I will decide 117 00:05:37,600 --> 00:05:41,280 whose advertising campaign is the best. 118 00:05:41,280 --> 00:05:42,520 Everything clear? 119 00:05:42,520 --> 00:05:44,000 ALL: Yes, Lord Sugar. 120 00:05:44,000 --> 00:05:47,600 I'll see you in the boardroom in a couple of days' time. Off you go. 121 00:05:49,880 --> 00:05:53,200 NARRATOR: Two days to tap into the bottled water market 122 00:05:53,200 --> 00:05:57,200 by building new brands and creating campaigns. 123 00:05:57,200 --> 00:05:59,160 I'm really grateful for the opportunity 124 00:05:59,160 --> 00:06:00,400 to be your PM today, guys. 125 00:06:00,400 --> 00:06:01,960 Thirsty for a win... 126 00:06:01,960 --> 00:06:03,720 I would really like to create a drink 127 00:06:03,720 --> 00:06:05,920 for people who are passionate about sports. 128 00:06:05,920 --> 00:06:08,920 ..content creator Karishma. 129 00:06:08,920 --> 00:06:10,960 I'm someone who's newly into fitness. 130 00:06:10,960 --> 00:06:14,000 Looking after myself, going to the gym and keeping myself hydrated 131 00:06:14,000 --> 00:06:15,600 only recently became a priority for me. 132 00:06:15,600 --> 00:06:18,840 I think we can motivate people to actually get into the gym 133 00:06:18,840 --> 00:06:21,160 through this campaign... Which is a big one. Which is a big one. 134 00:06:21,160 --> 00:06:23,000 Like, you're changing lives, but with water. 135 00:06:23,000 --> 00:06:24,760 You know, it is a very simple product 136 00:06:24,760 --> 00:06:26,600 but if we can actually put the metaphor 137 00:06:26,600 --> 00:06:29,040 of transforming one's lifestyle, it's powerful. 138 00:06:30,240 --> 00:06:31,840 This is what I do every single day. 139 00:06:31,840 --> 00:06:34,440 Brands give me an idea, I turn it into real life, 140 00:06:34,440 --> 00:06:36,200 and then I make the millions. 141 00:06:36,200 --> 00:06:38,000 So that is exactly what I do day to day. 142 00:06:38,000 --> 00:06:40,360 And that is exactly what I get to do today. 143 00:06:40,360 --> 00:06:44,000 Well, everyone, thank you so much for selecting me as PM. 144 00:06:44,000 --> 00:06:46,120 Setting out his strategy... 145 00:06:46,120 --> 00:06:48,240 I'm definitely going to be listening to the team 146 00:06:48,240 --> 00:06:50,600 and ultimately collectively making a decision together. 147 00:06:50,600 --> 00:06:52,200 Absolutely, mate, yeah. 148 00:06:52,200 --> 00:06:55,120 ..first-time project manager Conor. 149 00:06:55,120 --> 00:06:57,760 First things first is to choose our target market. 150 00:06:57,760 --> 00:06:59,400 Does anyone have any strong ideas? 151 00:06:59,400 --> 00:07:01,000 I think the commuter area. 152 00:07:01,000 --> 00:07:03,320 I definitely don't drink enough water 153 00:07:03,320 --> 00:07:05,440 so could that be an area that we actually target? 154 00:07:05,440 --> 00:07:07,920 So I was thinking sports, if I'm being completely honest. 155 00:07:07,920 --> 00:07:10,760 I think sports in general has rapidly grown. 156 00:07:10,760 --> 00:07:13,640 But it would be really easy to promote it to commuters. 157 00:07:13,640 --> 00:07:16,240 Yeah. Everyone is getting into sports now, 158 00:07:16,240 --> 00:07:18,440 so it's probably good to maybe go down that route. 159 00:07:18,440 --> 00:07:20,160 Yeah. Roxie, what do you think? 160 00:07:20,160 --> 00:07:22,600 I feel like I'm drifting towards the commuting side. 161 00:07:22,600 --> 00:07:25,040 OK. Um, is there...? Does anyone feel extra strongly? 162 00:07:28,000 --> 00:07:30,840 Do we want to take a vote? Is that the quickest way to solve it? 163 00:07:32,200 --> 00:07:34,360 This is the first time Conor has been project manager, 164 00:07:34,360 --> 00:07:37,840 and in the past, he has controlled the team from the back seat. 165 00:07:37,840 --> 00:07:41,360 But now he actually has the opportunity to control things, 166 00:07:41,360 --> 00:07:42,760 he's putting everything to the vote. 167 00:07:42,760 --> 00:07:44,720 I mean, that's all well and good, but at some point 168 00:07:44,720 --> 00:07:47,360 as project manager, you've got to make a decision. 169 00:07:47,360 --> 00:07:50,000 So for commuters... 170 00:07:50,000 --> 00:07:52,520 OK. So collectively I think we're going to go with commuters. 171 00:07:52,520 --> 00:07:54,840 All happy? Yep. Yep. Brilliant. Perfect. 172 00:07:54,840 --> 00:07:58,760 Next job for project manager Karishma... 173 00:07:58,760 --> 00:08:01,440 So who here feels confident with social media marketing? 174 00:08:01,440 --> 00:08:03,280 ..decide who does what. 175 00:08:03,280 --> 00:08:05,200 I do. That's what I do in my day-to-day. 176 00:08:05,200 --> 00:08:07,200 Would you like to be my sub-team leader? I would love to. 177 00:08:07,200 --> 00:08:10,680 Just on that, just with me having a marketing agency as well, 178 00:08:10,680 --> 00:08:12,920 I do a lot of adverts. 179 00:08:12,920 --> 00:08:16,920 I'd feel comfortable being able to lead the TV advert team. Mm-hm. 180 00:08:16,920 --> 00:08:19,120 I will be taking care of the TV advertisement 181 00:08:19,120 --> 00:08:22,760 and with me, Lawrence, Kieran, Megan. 182 00:08:22,760 --> 00:08:26,360 Branding team will be Carrington, our social media expert, 183 00:08:26,360 --> 00:08:29,000 Harry, Priyesh and Andrea. 184 00:08:29,000 --> 00:08:31,680 I want it to be eye-catching. 185 00:08:31,680 --> 00:08:34,560 Bold colours, nothing boring, nothing ordinary. 186 00:08:34,560 --> 00:08:36,640 As a team, we voted for Karishma 187 00:08:36,640 --> 00:08:40,640 to be the PM because of her social media skills, 188 00:08:40,640 --> 00:08:43,400 and I'm actually quite shocked that she didn't put herself on that side, 189 00:08:43,400 --> 00:08:44,720 so she could have just brought 190 00:08:44,720 --> 00:08:46,680 her social media expertise through on that. 191 00:08:46,680 --> 00:08:48,000 I've got every confidence. 192 00:08:48,000 --> 00:08:50,400 Let's make something extraordinary, guys. 193 00:08:51,400 --> 00:08:54,200 Roxanne, do you mind if I put you on the branding team 194 00:08:54,200 --> 00:08:56,160 with Levi, Rajan and Dan? Yeah. 195 00:08:56,160 --> 00:08:59,600 Anyone on the branding team want to put themselves forward for sub-PM? 196 00:08:59,600 --> 00:09:01,640 Has anyone had any experience in branding? 197 00:09:01,640 --> 00:09:03,760 Has anyone created, like, a brand from scratch? 198 00:09:03,760 --> 00:09:06,760 Both. So I've got experience in both areas. 199 00:09:06,760 --> 00:09:09,160 Give Roxanne the reins? Go on, then. Brilliant. Keep the boys in check. 200 00:09:09,160 --> 00:09:10,440 Yeah. OK, perfect. 201 00:09:10,440 --> 00:09:12,080 I want it to be seen as the water bottle 202 00:09:12,080 --> 00:09:13,520 that you carry around with you, 203 00:09:13,520 --> 00:09:16,360 almost like the replacement of your phone. I trust you with this vision. 204 00:09:16,360 --> 00:09:18,640 I know it's a little bit loose, but I trust you. 205 00:09:20,840 --> 00:09:23,000 10am. 206 00:09:23,000 --> 00:09:25,000 The teams divide. 207 00:09:25,000 --> 00:09:28,080 While half pour their efforts into ad campaigns... 208 00:09:28,080 --> 00:09:30,080 The way I do ads is you're not selling a product, 209 00:09:30,080 --> 00:09:33,280 you're selling a feeling, and people spend millions on a feeling. 210 00:09:33,280 --> 00:09:35,680 ..the rest will build their brands. 211 00:09:37,360 --> 00:09:40,280 Conor was a bit vague, I'm not going to lie. 212 00:09:40,280 --> 00:09:43,760 He said something to replace the phone in your hand with. 213 00:09:43,760 --> 00:09:47,040 A bit of an ambiguous kind of, like, description from PM. 214 00:09:47,040 --> 00:09:49,840 But I think, you know, we've got the right person in the seat today. 215 00:09:49,840 --> 00:09:51,600 We'll do fantastic. 216 00:09:51,600 --> 00:09:53,800 South-east London. 217 00:09:53,800 --> 00:09:56,160 Base for both teams, 218 00:09:56,160 --> 00:09:58,440 leading design agency 10 Days. 219 00:09:59,440 --> 00:10:02,000 Hello. Hi, you all right? Good afternoon, how you doing? 220 00:10:02,000 --> 00:10:03,120 Top of the to-do list... 221 00:10:03,120 --> 00:10:05,200 I think the best one might be Thrive. 222 00:10:05,200 --> 00:10:07,280 ..nail down a name. With the word Thrive, 223 00:10:07,280 --> 00:10:09,200 I can imagine going to the gym. 224 00:10:09,200 --> 00:10:11,640 It's bright branding, colourful, poppy. 225 00:10:11,640 --> 00:10:14,120 Also brainstorming brand names... 226 00:10:14,120 --> 00:10:15,840 I thought maybe calling it North 227 00:10:15,840 --> 00:10:18,000 because people always say the water from the north is better. 228 00:10:18,000 --> 00:10:19,720 ..the other team. 229 00:10:19,720 --> 00:10:21,880 Yeah, I like that idea. 230 00:10:21,880 --> 00:10:24,000 What about, like, North H2O? 231 00:10:24,000 --> 00:10:26,480 Yeah. It tastes better from the north. 232 00:10:26,480 --> 00:10:28,400 It's an OK name, but I'm just worried 233 00:10:28,400 --> 00:10:30,360 the people who don't get it are going to be like, 234 00:10:30,360 --> 00:10:31,880 "Well, I don't get it." 235 00:10:31,880 --> 00:10:33,640 I think we could definitely make it work. 236 00:10:33,640 --> 00:10:35,720 We can just make it fun and exciting. 237 00:10:35,720 --> 00:10:37,520 LEVI: Do you know what I think would be good? 238 00:10:37,520 --> 00:10:40,720 North H2O, supporting you to reach your peak. 239 00:10:40,720 --> 00:10:43,480 Yeah, I love that. But you're dividing demographics. 240 00:10:43,480 --> 00:10:47,320 I'm just worried about the connotations of the north and south divide. 241 00:10:47,320 --> 00:10:50,800 But then maybe in the logo we can do some mountains as well. 242 00:10:50,800 --> 00:10:53,840 You know, we are supporting everybody to reach their peak. 243 00:10:53,840 --> 00:10:56,120 I think it's tricky. I think it's a bit of a risk. 244 00:10:57,120 --> 00:10:59,400 Dan came up with this idea of North Water 245 00:10:59,400 --> 00:11:01,640 because water tastes better up north, 246 00:11:01,640 --> 00:11:05,800 but actually they've shied away from the whole original concept, 247 00:11:05,800 --> 00:11:07,920 and it's now about mountains and peaks. 248 00:11:07,920 --> 00:11:12,000 Well, if you only half go down that message, nobody will get it. 249 00:11:12,000 --> 00:11:15,880 You either have to fully embrace it or drop it completely. 250 00:11:15,880 --> 00:11:20,360 I think it does look clean. I like the look of the peaks. 251 00:11:20,360 --> 00:11:22,280 Yeah. Um, yeah. 252 00:11:25,000 --> 00:11:26,720 Across town... 253 00:11:26,720 --> 00:11:29,240 Everyone's on their phone and they're glued to it. 254 00:11:29,240 --> 00:11:33,240 ..while Pascha pitches an advert aimed at parched commuters... 255 00:11:33,240 --> 00:11:36,800 And there's almost like this angel that's got this bottle. 256 00:11:36,800 --> 00:11:41,000 Everyone stops, everyone stares, and it's like a gaze. 257 00:11:41,000 --> 00:11:42,160 HE SINGS ANGELICALLY 258 00:11:41,000 --> 00:11:42,160 Yeah. 259 00:11:42,160 --> 00:11:43,520 ..on Karishma's team... 260 00:11:43,520 --> 00:11:46,000 I think the TV advert would be like boxing ring, 261 00:11:46,000 --> 00:11:47,200 someone gets knocked down, 262 00:11:47,200 --> 00:11:49,360 they have a sip of the water and they come back up. 263 00:11:49,360 --> 00:11:52,960 ..estate agent Kieran plans a knockout campaign. 264 00:11:52,960 --> 00:11:54,760 I love that so much because I want people 265 00:11:54,760 --> 00:11:57,120 to feel defeated and then we pick them up. 266 00:11:57,120 --> 00:11:59,480 So location-wise, I don't want to do gym. 267 00:11:59,480 --> 00:12:02,120 You DON'T want to do gym? It's not... No. It's too obvious. 268 00:12:02,120 --> 00:12:05,720 I want to go to this, like, enchanted-looking place. 269 00:12:05,720 --> 00:12:08,720 How do you want to do, like, the boxing stuff, and, like...? 270 00:12:08,720 --> 00:12:10,000 We don't have to be that literal. 271 00:12:10,000 --> 00:12:11,880 I'm thinking, like, he's getting knocked out. 272 00:12:11,880 --> 00:12:13,240 He's not getting knocked out by fists, 273 00:12:13,240 --> 00:12:14,680 he's getting knocked out by the camera. 274 00:12:14,680 --> 00:12:17,400 We see you hit the floor. Bam! Yeah? 275 00:12:17,400 --> 00:12:20,000 I want somewhere with really exciting lighting. 276 00:12:20,000 --> 00:12:22,120 He drinks this water and we have, like, 277 00:12:22,120 --> 00:12:23,880 a close-up shot of his eyes 278 00:12:23,880 --> 00:12:25,480 just like powering up. 279 00:12:25,480 --> 00:12:27,360 Like he is one... Like that, and go... 280 00:12:27,360 --> 00:12:28,840 Yeah, literally, just like... 281 00:12:28,840 --> 00:12:31,000 We want it to be performance-enhancing water. 282 00:12:31,000 --> 00:12:33,160 I promise you guys, I'll bring it to life. 283 00:12:33,160 --> 00:12:36,680 I can see it. I can just see what I want to do. 284 00:12:36,680 --> 00:12:39,440 So, like, other opinions, thank you for sharing. 285 00:12:39,440 --> 00:12:41,320 But we know... I know what I'm doing. 286 00:12:41,320 --> 00:12:43,000 And if you want to save a prop, 287 00:12:43,000 --> 00:12:46,400 boxers don't normally wear T-shirts, so I'm happy not to wear a T-shirt. 288 00:12:46,400 --> 00:12:48,800 Yeah, I bet you're not. 289 00:12:46,400 --> 00:12:48,800 HE LAUGHS 290 00:12:50,000 --> 00:12:52,480 Lunchtime. 291 00:12:52,480 --> 00:12:54,800 For Conor's team... Hey, Roxanne. 292 00:12:54,800 --> 00:12:56,360 ..a chance to check in. 293 00:12:56,360 --> 00:13:00,240 So the logo is North H2O. 294 00:13:00,240 --> 00:13:04,600 Our tag line is "supporting you to reach your peak." 295 00:13:04,600 --> 00:13:08,200 We've got a few lines representing like mountain peaks. 296 00:13:08,200 --> 00:13:10,000 So the mountains are actually showing 297 00:13:10,000 --> 00:13:12,880 that they're going to be reaching the peak drinking this water... 298 00:13:12,880 --> 00:13:14,960 Levi... Levi, sorry for interrupting. 299 00:13:14,960 --> 00:13:17,640 It's just mountains are extremely jarring to commuters. 300 00:13:17,640 --> 00:13:19,560 Commuters, you're thinking public transport. 301 00:13:19,560 --> 00:13:22,560 You're thinking Tubes, bikes, quickness. 302 00:13:22,560 --> 00:13:25,280 I think it would make more sense once you see the logo. 303 00:13:25,280 --> 00:13:27,360 But also... If you're lost... If you're lost, 304 00:13:27,360 --> 00:13:29,000 you know, you're finding yourself. 305 00:13:29,000 --> 00:13:30,160 The only problem with that is 306 00:13:30,160 --> 00:13:31,680 you're not going to be lost on your commute. 307 00:13:31,680 --> 00:13:33,600 If you're lost on your commute, you're probably unemployed. 308 00:13:33,600 --> 00:13:36,800 We luckily have a very adaptable and agile team over here, 309 00:13:36,800 --> 00:13:38,520 so we'll make it work. 310 00:13:38,520 --> 00:13:41,000 But I do think it is quite the challenge to make 311 00:13:41,000 --> 00:13:43,720 North and the mountainous range kind of fit, 312 00:13:43,720 --> 00:13:45,440 especially when we're going on a commute. 313 00:13:48,560 --> 00:13:50,200 East London. 314 00:13:50,200 --> 00:13:53,240 Location for Karishma's boxing-themed ad... 315 00:13:53,240 --> 00:13:56,080 Oh, my God! 316 00:13:56,080 --> 00:13:58,120 ..an immersive cocktail bar. 317 00:13:58,120 --> 00:14:01,400 Oh, my God, it is Avatar, literally! Wow! 318 00:14:01,400 --> 00:14:02,560 Aiming to take the lead... 319 00:14:02,560 --> 00:14:04,000 We've got director Megan. 320 00:14:04,000 --> 00:14:06,880 ..marketing expert Megan. 321 00:14:06,880 --> 00:14:09,000 Do you know when you can walk backwards, 322 00:14:09,000 --> 00:14:12,480 but you zoom in? I forgot what that's called. I did it in media. 323 00:14:12,480 --> 00:14:15,000 But can we try that? Yeah, yeah, we can. Yeah. 324 00:14:15,000 --> 00:14:18,000 Three, two, one, go. 325 00:14:18,000 --> 00:14:20,560 That's nice. OK. Kieran, I want some movement. 326 00:14:20,560 --> 00:14:22,520 Look tough and rough. You're not having a good time here. 327 00:14:22,520 --> 00:14:24,320 You're scared that you're about to get beat up. 328 00:14:24,320 --> 00:14:26,640 Cool. And stop there. And then can we have a close-up shot? 329 00:14:26,640 --> 00:14:29,000 Hang on, are we doing the punch with the camera? 330 00:14:29,000 --> 00:14:30,120 Not just yet. Not just yet. 331 00:14:30,120 --> 00:14:32,240 Right now we're just recording that he is scared. 332 00:14:33,440 --> 00:14:35,480 I'm a bit confused why Karishma did appoint me 333 00:14:35,480 --> 00:14:37,000 to be the director of the advert 334 00:14:37,000 --> 00:14:39,400 if she was just going to lead it herself. 335 00:14:39,400 --> 00:14:41,760 I actually did media studies for A levels, 336 00:14:41,760 --> 00:14:45,440 so I'm actually quite clued up with doing different camera positions. 337 00:14:45,440 --> 00:14:47,280 She's just taking on the whole load by herself. 338 00:14:47,280 --> 00:14:50,440 Right, three, two, one, action. 339 00:14:52,200 --> 00:14:54,200 And then hit him. Nice, nice, nice! 340 00:14:54,200 --> 00:14:56,280 Look like you're dying. All right, Lawrence, 341 00:14:56,280 --> 00:14:58,000 come in with the towel and the water. 342 00:14:58,000 --> 00:14:59,320 Open your mouth, Kieran. 343 00:14:59,320 --> 00:15:00,600 Nice, nice, nice. 344 00:15:00,600 --> 00:15:02,520 OK, I think he's drowning... 345 00:15:05,000 --> 00:15:07,680 Across town, 346 00:15:07,680 --> 00:15:09,760 backdrop for North H20... 347 00:15:09,760 --> 00:15:12,920 It's about three commuters on their journey to work. 348 00:15:12,920 --> 00:15:15,240 ..a boat on the River Thames. 349 00:15:15,240 --> 00:15:16,840 The angelic Rothna comes in 350 00:15:16,840 --> 00:15:19,000 drinking North H2O. 351 00:15:19,000 --> 00:15:20,360 At the helm... 352 00:15:20,360 --> 00:15:22,160 Pascha, you're going to help me with directing. 353 00:15:22,160 --> 00:15:24,440 ..two captains. 354 00:15:24,440 --> 00:15:26,440 And cue Rothna. 355 00:15:28,280 --> 00:15:31,800 Which direction is this boat heading? North. 356 00:15:31,800 --> 00:15:34,720 And cut. Roughly, you're going to... Sorry, Conor, just to interject. 357 00:15:34,720 --> 00:15:37,320 Do you not think it's better to do the other angle 358 00:15:37,320 --> 00:15:38,760 from the view of Vanessa? 359 00:15:38,760 --> 00:15:41,120 So what I was going to do is just... Oh, you're doing it twice? 360 00:15:41,120 --> 00:15:42,680 ..repeating now the same one we did. 361 00:15:42,680 --> 00:15:44,800 I think you are just going straight onto the boat, 362 00:15:44,800 --> 00:15:47,000 because otherwise that's just going to be too much, too long. 363 00:15:47,000 --> 00:15:49,680 Yeah, but that's where you chop and change in the edit tomorrow. 364 00:15:49,680 --> 00:15:51,720 Do you guys want to walk on and, Raf, 365 00:15:51,720 --> 00:15:53,280 if you don't mind just recording from this 366 00:15:53,280 --> 00:15:54,360 as they pop in over the boat? 367 00:15:56,000 --> 00:15:58,720 Yeah, perfect. That can get... That can cut there. 368 00:15:58,720 --> 00:16:01,040 OK. And cut. Brilliant. 369 00:16:02,320 --> 00:16:04,320 I think it is great to have Pascha there. 370 00:16:04,320 --> 00:16:06,440 At some point, we were being a little bit pedantic. 371 00:16:06,440 --> 00:16:08,840 I do think you can go back and forth all day saying, 372 00:16:08,840 --> 00:16:10,960 "Shall we record it like this? Shall we record it like that?" 373 00:16:10,960 --> 00:16:14,000 In a creative process like this, you do have to make those decisions. 374 00:16:14,000 --> 00:16:16,920 So if you could maybe record from here. What are you doing now? 375 00:16:16,920 --> 00:16:19,160 Well, it's just Rothna drinking the water again. 376 00:16:19,160 --> 00:16:20,360 But we've already got that. 377 00:16:22,000 --> 00:16:23,760 On the other team... 378 00:16:23,760 --> 00:16:26,160 I was thinking the aluminium bottle because it's recyclable... 379 00:16:26,160 --> 00:16:27,320 CARRINGTON: Yep. ..it's got the cap... 380 00:16:27,320 --> 00:16:28,600 ..vessel in the can. 381 00:16:28,600 --> 00:16:29,920 But are we all happy to go with that one? 382 00:16:29,920 --> 00:16:31,160 PRIYESH: Yep. HARRY: Yep. ANDREA: Great. 383 00:16:31,160 --> 00:16:33,680 Next, a bold brand for their bottle. 384 00:16:33,680 --> 00:16:35,120 PRIYESH: So, the colour we need to decide 385 00:16:35,120 --> 00:16:37,160 is the main aluminium bottle now, I think. Yeah. 386 00:16:37,160 --> 00:16:39,600 I was thinking not primarily blue because that's boring. 387 00:16:39,600 --> 00:16:41,560 ANDREA: Oh, what about more orangey? 388 00:16:41,560 --> 00:16:44,520 Um, hmm. I do like purple as well. 389 00:16:44,520 --> 00:16:46,640 CARRINGTON: Hmm. Don't love that one. PRIYESH: No. No? 390 00:16:46,640 --> 00:16:50,160 PRIYESH: I was thinking yellow. CARRINGTON: Yeah, a very light pastel yellow. 391 00:16:50,160 --> 00:16:51,960 Yeah, that's nice. I like that. I like that. 392 00:16:51,960 --> 00:16:53,640 I think it needs to stand out. 393 00:16:53,640 --> 00:16:56,800 I was thinking about incorporating just a really bold tap 394 00:16:56,800 --> 00:16:58,280 with a drip hanging out. 395 00:16:58,280 --> 00:17:00,320 If I see a tap on a bottle of water, I think, 396 00:17:00,320 --> 00:17:03,000 "You're giving me tap water. Why am I paying for this?" 397 00:17:03,000 --> 00:17:05,280 Well, they'll know it's not tap water because it's in a bottle. 398 00:17:06,720 --> 00:17:08,040 The team are not listening to me. 399 00:17:08,040 --> 00:17:10,000 Sometimes I do have some great ideas, 400 00:17:10,000 --> 00:17:12,240 and I've done marketing on my business 401 00:17:12,240 --> 00:17:14,320 and it says what it does on the tin. 402 00:17:14,320 --> 00:17:16,360 Thrive? Yeah, it's a brilliant word, 403 00:17:16,360 --> 00:17:20,280 but unless we introduce something that says it's a bottle of water, 404 00:17:20,280 --> 00:17:22,400 it's not a good branding. 405 00:17:22,400 --> 00:17:25,040 I just hope it's good. I'm worried. HARRY CHUCKLING: Yeah, so do I. 406 00:17:25,040 --> 00:17:27,520 It is very out there, but Karishma wanted something bold... 407 00:17:27,520 --> 00:17:29,880 HARRY: Yep. ..and it's all matching the colours. Yeah. 408 00:17:32,000 --> 00:17:33,240 7pm. 409 00:17:33,240 --> 00:17:35,000 Do we need a picture or something on the back...? 410 00:17:35,000 --> 00:17:36,840 Yeah. Oh, hang on, no. I think a compass. 411 00:17:36,840 --> 00:17:38,120 Yep, it's perfect. 412 00:17:38,120 --> 00:17:39,360 For both teams... 413 00:17:39,360 --> 00:17:40,680 Uppercut, bam! 414 00:17:40,680 --> 00:17:42,040 Guys, time! Really quick. Yeah. 415 00:17:42,040 --> 00:17:44,000 Last shot, one more time, just one more time. We won't have any left. 416 00:17:44,000 --> 00:17:45,440 ..finishing touches. 417 00:17:45,440 --> 00:17:47,440 North H2O. 418 00:17:47,440 --> 00:17:48,920 Bravo, guys! Well done. Yeah. 419 00:17:48,920 --> 00:17:52,240 Tomorrow? Pitch campaigns that make a splash. 420 00:17:56,840 --> 00:17:57,880 7am. 421 00:17:59,240 --> 00:18:01,120 Hey. Morning. How did everyone sleep? 422 00:18:01,120 --> 00:18:04,280 Not enough, but... Never, ever. It's tough at the top. 423 00:18:04,280 --> 00:18:05,360 For Karishma... 424 00:18:05,360 --> 00:18:07,280 Let's have a look. CARRINGTON: Do you want to get a drum roll going? 425 00:18:07,280 --> 00:18:09,240 PRIYESH: Let's get it out. 426 00:18:07,280 --> 00:18:09,240 CANDIDATES: Ooh... 427 00:18:07,280 --> 00:18:09,240 HANDS PATTER RAPIDLY 428 00:18:09,240 --> 00:18:11,160 ..the big reveal of her bottled water. 429 00:18:17,680 --> 00:18:19,560 I'm not going to lie. It's giving milk. 430 00:18:19,560 --> 00:18:21,520 It's giving milkshake a little bit. 431 00:18:22,840 --> 00:18:25,000 You know, like, when you see this colour, you think banana milkshake, 432 00:18:25,000 --> 00:18:26,600 you think a little bit like a milky product? 433 00:18:27,760 --> 00:18:31,000 MEGAN: It reminds me of in primary school when you had to do IT 434 00:18:31,000 --> 00:18:33,600 and you did that font with the gradient - 435 00:18:33,600 --> 00:18:35,760 if I'm being completely honest. 436 00:18:35,760 --> 00:18:37,200 KIERAN: I think it's a little bit basic. 437 00:18:37,200 --> 00:18:40,400 That's not bold. 438 00:18:42,800 --> 00:18:44,560 The sub-team have missed the mark slightly, 439 00:18:44,560 --> 00:18:47,120 and I think we're going to be overcompensating 440 00:18:47,120 --> 00:18:48,840 when we're trying to pitch it as water, 441 00:18:48,840 --> 00:18:51,000 because it doesn't look like water at the moment. 442 00:18:51,000 --> 00:18:54,680 You just have to say that we are making a new, innovative product. 443 00:18:54,680 --> 00:18:56,760 There's nothing like this on the market at the moment. 444 00:18:56,760 --> 00:18:59,480 Honestly, guys, it's going to come across as a dairy product. 445 00:19:03,000 --> 00:19:04,240 Across the hall... 446 00:19:04,240 --> 00:19:05,640 ROXANNE: I'm excited. 447 00:19:05,640 --> 00:19:07,000 ..on Team North... 448 00:19:07,000 --> 00:19:09,880 ROXANNE SQUEALS EXCITEDLY 449 00:19:07,000 --> 00:19:09,880 Love it! 450 00:19:09,880 --> 00:19:12,440 ..things go south. 451 00:19:12,440 --> 00:19:15,600 Um, I thought we had quite a clear vision of what we wanted, 452 00:19:15,600 --> 00:19:17,240 something kind of like a mobile phone replacement, 453 00:19:17,240 --> 00:19:19,720 that cool water vessel that you really want to have 454 00:19:19,720 --> 00:19:21,360 and keep and hold. 455 00:19:21,360 --> 00:19:25,840 My biggest concern is the compass. 456 00:19:25,840 --> 00:19:28,000 The compass is extremely jarring for commuting. 457 00:19:28,000 --> 00:19:30,440 One of the reasons why I wanted to put the compass on 458 00:19:30,440 --> 00:19:34,640 is because it's almost like, whilst drinking this water, 459 00:19:34,640 --> 00:19:37,000 you're heading the right way, you're heading straight. 460 00:19:37,000 --> 00:19:39,760 It gives adventure. If we handed that to you and said, 461 00:19:39,760 --> 00:19:41,360 "This is for your hiking..." 462 00:19:41,360 --> 00:19:44,160 VANESSA: Yeah, that would be really good branding for hiking. 463 00:19:44,160 --> 00:19:45,800 Why do we have mountains? 464 00:19:45,800 --> 00:19:48,120 ROXANNE: It doesn't actually look like mountains. 465 00:19:48,120 --> 00:19:50,880 RAJAN: No. It looks like a chart of some sort. 466 00:19:50,880 --> 00:19:53,600 It can tie in with the commute. 467 00:19:53,600 --> 00:19:56,760 The branding that we've seen this morning is absolutely diabolical, 468 00:19:56,760 --> 00:19:58,160 if I do say so myself. 469 00:19:58,160 --> 00:20:00,360 The logo doesn't make sense. 470 00:20:00,360 --> 00:20:03,280 I almost feel like they've tried to sabotage this whole task, 471 00:20:03,280 --> 00:20:04,800 for one reason or the other. 472 00:20:04,800 --> 00:20:08,720 I think us as an advertising team did quite well to kind of adjust. 473 00:20:08,720 --> 00:20:10,720 Can I just interject? Sorry. Of course you can. 474 00:20:10,720 --> 00:20:12,360 I think it does hit the brief. 475 00:20:12,360 --> 00:20:15,600 Obviously, Conor, you did say we have free rein on it. 476 00:20:15,600 --> 00:20:18,160 100%, I did. I do think it's 100% salvageable. 477 00:20:19,960 --> 00:20:22,000 We need to pitch today. There's a lot of pressure. 478 00:20:22,000 --> 00:20:24,800 Ahead of presenting to industry experts... 479 00:20:24,800 --> 00:20:27,320 Everyone has different strengths in this team. I know that. 480 00:20:27,320 --> 00:20:29,480 ..half of each team will promote their product 481 00:20:29,480 --> 00:20:31,440 live on social media... 482 00:20:31,440 --> 00:20:36,000 Megan, I would love for you to go over to the TikTok live side today. 483 00:20:36,000 --> 00:20:38,800 ..while the rest edit TV ads. 484 00:20:38,800 --> 00:20:40,200 Yeah. Can I just make one suggestion? 485 00:20:40,200 --> 00:20:42,120 Obviously it's up to you, whatever you want to do. Mm-hmm. 486 00:20:42,120 --> 00:20:44,120 But when we voted for you to be PM, 487 00:20:44,120 --> 00:20:46,360 it was because of your social media background. Mm-hmm. 488 00:20:46,360 --> 00:20:49,000 I actually did media at A level and I did a lot of editing. 489 00:20:49,000 --> 00:20:50,440 Mm-hmm. So do you think it might be better 490 00:20:50,440 --> 00:20:53,000 for you to go over to social media? 491 00:20:53,000 --> 00:20:54,720 I completely get what you're saying, 492 00:20:54,720 --> 00:20:57,360 but I feel like I'm very needed in the editing of this video. 493 00:20:57,360 --> 00:20:59,560 There just cannot be two of me 494 00:20:59,560 --> 00:21:01,240 and I trust Carrington with the TikTok live. 495 00:21:01,240 --> 00:21:02,440 She's done them before. 496 00:21:02,440 --> 00:21:04,320 So go on there, just have a fun time. 497 00:21:06,280 --> 00:21:08,560 The pressure on me as the sub-team leader at the moment 498 00:21:08,560 --> 00:21:10,320 feels like a ton of bricks, to be frank. 499 00:21:10,320 --> 00:21:13,640 I need to do really, really well in the live 500 00:21:13,640 --> 00:21:15,200 or I might as well pack my bags from now. 501 00:21:17,000 --> 00:21:20,200 I do think, as I have experience in livestreaming specifically, 502 00:21:20,200 --> 00:21:23,280 it would be advantageous for us for me to swap over. 503 00:21:23,280 --> 00:21:26,880 From project manager Conor, a reshuffle for Roxanne... 504 00:21:26,880 --> 00:21:28,680 Roxanne, I'm going to take the reins from you. 505 00:21:28,680 --> 00:21:29,720 ..and for Pascha... 506 00:21:29,720 --> 00:21:32,040 I am going to entrust Pascha as sub-team lead. 507 00:21:32,040 --> 00:21:33,240 ..a promotion. 508 00:21:33,240 --> 00:21:35,400 Does anyone have any concerns or queries about that? 509 00:21:36,400 --> 00:21:39,520 I don't have experience editing videos, so... 510 00:21:39,520 --> 00:21:40,880 Correct. I fully understand that. 511 00:21:40,880 --> 00:21:42,560 However, I do think we all have the vision. 512 00:21:42,560 --> 00:21:45,120 I have full trust in you after yesterday. 513 00:21:45,120 --> 00:21:46,760 Onwards and upwards. Let's go north. 514 00:21:46,760 --> 00:21:48,440 ALL CHUCKLE 515 00:21:46,760 --> 00:21:48,440 Yeah. Let's go. 516 00:21:50,000 --> 00:21:51,840 10am. 517 00:21:51,840 --> 00:21:55,600 Half of each team set off to conquer social media... 518 00:21:55,600 --> 00:21:57,760 ANDREA: Listen, you can have a rubbish product and 519 00:21:57,760 --> 00:22:01,920 if your TikTok live is fantastic, you can sell anything. It is. 520 00:22:01,920 --> 00:22:04,160 ..while the rest will edit their adverts. 521 00:22:05,520 --> 00:22:08,840 Very disappointed. It looks like a milkshake. 522 00:22:08,840 --> 00:22:10,800 I think we, um... Oh, sorry, Harry. 523 00:22:10,800 --> 00:22:12,240 I forgot you were in the team. 524 00:22:14,320 --> 00:22:18,200 South-east London, edit base for both teams. 525 00:22:18,200 --> 00:22:21,040 Hello, Raf. Hey. Hi. How are you doing? I'm good. 526 00:22:21,040 --> 00:22:22,840 Pulling no punches... 527 00:22:22,840 --> 00:22:25,000 Is this just all our shots just thrown onto one...? 528 00:22:25,000 --> 00:22:26,800 Yeah, I put everything into the timeline. 529 00:22:26,800 --> 00:22:28,920 ..project manager Karishma... 530 00:22:28,920 --> 00:22:31,360 So this, I want to start with the motion immediately. 531 00:22:31,360 --> 00:22:32,760 Shall we get the scenes sorted? 532 00:22:32,760 --> 00:22:33,960 Do you not think that would be helpful? 533 00:22:33,960 --> 00:22:35,960 Yeah, this is... KARISHMA: This is what we're doing. 534 00:22:37,600 --> 00:22:39,720 So, stop there. Let's start there, yeah. 535 00:22:39,720 --> 00:22:41,960 I just want this bit. Just want that bit. 536 00:22:43,120 --> 00:22:44,880 We. Not I, yeah? 537 00:22:44,880 --> 00:22:46,200 WE just want that bit. 538 00:22:46,200 --> 00:22:47,240 Yeah, we just want that bit. 539 00:22:47,240 --> 00:22:48,480 Yep, cut it there. 540 00:22:48,480 --> 00:22:49,520 Karishma? Yep? 541 00:22:49,520 --> 00:22:53,120 Just a bit worried that we've spent quite a lot of time already with this clip. 542 00:22:53,120 --> 00:22:54,840 We just need to have something that's finished, 543 00:22:54,840 --> 00:22:56,760 even if it's not absolutely perfect. 544 00:22:56,760 --> 00:22:58,840 This will be done in the next two minutes. 545 00:22:58,840 --> 00:23:00,680 So, if you play from here... 546 00:23:02,960 --> 00:23:04,280 I'm feeling a little bit stressed, 547 00:23:04,280 --> 00:23:05,840 as is everyone else. 548 00:23:05,840 --> 00:23:08,800 Me, Lawrence and Harry are all sat there like sore thumbs 549 00:23:08,800 --> 00:23:10,520 while Karishma takes over. 550 00:23:10,520 --> 00:23:14,200 HARRY: One thing, just with that writing - "Still water, 500ml." 551 00:23:14,200 --> 00:23:15,920 You don't need to write 500ml in the ad. 552 00:23:15,920 --> 00:23:17,320 HARRY: OK, fine, whatever you say. 553 00:23:19,360 --> 00:23:20,960 Downstairs... 554 00:23:20,960 --> 00:23:23,920 There's a few things that we need to do to begin with. 555 00:23:23,920 --> 00:23:25,720 ..making her editing debut... 556 00:23:25,720 --> 00:23:28,520 We need to get the voiceover done, 557 00:23:28,520 --> 00:23:30,200 and I think we need to pick the music 558 00:23:30,200 --> 00:23:32,000 before we get into the editing. 559 00:23:32,000 --> 00:23:34,920 ..newly appointed sub-team leader Pascha. 560 00:23:35,880 --> 00:23:38,160 Can we play through all the music that we've got? 561 00:23:38,160 --> 00:23:41,480 Sure. ROTHNA: Reggae? That's a no. 562 00:23:38,160 --> 00:23:41,480 ELECTRO SYNTH BEAT PLAYS 563 00:23:41,480 --> 00:23:43,880 No, it's a bit too upbeat. Yeah. No. 564 00:23:43,880 --> 00:23:46,120 ACOUSTIC GUITAR STRUMMING 565 00:23:46,120 --> 00:23:48,320 No, it's giving country. That's country, yeah. It's giving country. 566 00:23:48,320 --> 00:23:50,760 ETHEREAL SYNTH DRONES 567 00:23:50,760 --> 00:23:53,600 Guys, don't you think we should edit the video first? 568 00:23:53,600 --> 00:23:55,720 We're going to edit it all in a minute. 569 00:23:55,720 --> 00:23:57,920 We just have to make sure we're happy with the song, 570 00:23:57,920 --> 00:24:00,360 so we can get that agreed. 571 00:24:01,520 --> 00:24:02,560 OK. 572 00:24:02,560 --> 00:24:04,000 RAJAN VOICEOVER: Pascha's plan of action? 573 00:24:04,000 --> 00:24:06,400 Basically to just jump into the music. 574 00:24:06,400 --> 00:24:08,600 There's no real structure to the actual story. 575 00:24:08,600 --> 00:24:09,640 That's the most important part 576 00:24:09,640 --> 00:24:11,040 of the actual film. 577 00:24:11,040 --> 00:24:12,760 MUSIC: Busy Earnin' by Jungle 578 00:24:12,760 --> 00:24:14,440 VANESSA: This part sounds nice. Over the start... 579 00:24:14,440 --> 00:24:15,840 ROTHNA: Yeah. This, I like it. 580 00:24:15,840 --> 00:24:17,520 Shall we get that agreed? I'm happy with that, yeah. 581 00:24:17,520 --> 00:24:18,840 Let's lock it in. Let's do that song, yep. 582 00:24:18,840 --> 00:24:21,160 Now we need to get the voiceover sorted. 583 00:24:21,160 --> 00:24:23,120 I want us to include something about hydrating... 584 00:24:23,120 --> 00:24:25,880 ROTHNA: While we think of this, why don't we start editing? 585 00:24:25,880 --> 00:24:28,120 Personally, I think that the editing of the clips 586 00:24:28,120 --> 00:24:29,360 will be the quickest part. 587 00:24:32,640 --> 00:24:34,200 Central London. 588 00:24:35,560 --> 00:24:37,120 In one hour, 589 00:24:37,120 --> 00:24:41,280 teams will host livestreams on global platform TikTok... 590 00:24:41,280 --> 00:24:42,520 We lose them within three seconds 591 00:24:42,520 --> 00:24:44,160 if we don't have something fun and engaging. 592 00:24:44,160 --> 00:24:45,960 ..to hook in an audience... 593 00:24:45,960 --> 00:24:47,080 We want to make sure 594 00:24:47,080 --> 00:24:49,160 everyone understands the branding of Thrive. 595 00:24:49,160 --> 00:24:51,040 ..and showcase their brands. 596 00:24:52,280 --> 00:24:54,360 I have some experience in livestreaming. 597 00:24:54,360 --> 00:24:56,280 My idea is to open it as we close it - 598 00:24:56,280 --> 00:24:58,800 "Are you Team Levi or are you Team Roxanne?" 599 00:24:58,800 --> 00:25:00,000 By the end of the livestream, 600 00:25:00,000 --> 00:25:02,760 one of these is going to get 601 00:25:00,000 --> 00:25:02,760 doused in water. Right? 602 00:25:00,000 --> 00:25:02,760 CANDIDATES CHUCKLE 603 00:25:02,760 --> 00:25:05,040 You want to go the whole way to the end of the livestream 604 00:25:05,040 --> 00:25:07,960 to figure out who loses and who almost gets dunked in water. 605 00:25:07,960 --> 00:25:11,440 DAN: Yep. Dan, I do think you should be, like, Fact Finder Dan. 606 00:25:11,440 --> 00:25:12,840 So Dan literally walks in 607 00:25:12,840 --> 00:25:16,640 and you give a really simple, like, "Water is transparent," 608 00:25:16,640 --> 00:25:18,800 and then walks out of shot and I say, "Thanks, Dan." 609 00:25:18,800 --> 00:25:20,320 Yeah. 610 00:25:20,320 --> 00:25:21,360 Let's go livestream. 611 00:25:21,360 --> 00:25:23,040 Yes, let's do it. Let's do it. Let's go, folks! Woo! 612 00:25:26,480 --> 00:25:27,520 11am. 613 00:25:28,680 --> 00:25:30,960 Tuning in to watch the lives, 614 00:25:30,960 --> 00:25:32,840 drinks boss Big Zuu. 615 00:25:32,840 --> 00:25:34,360 All right, guys, I think they're going live. 616 00:25:34,360 --> 00:25:37,320 ..along with other experts from the worlds of water, 617 00:25:37,320 --> 00:25:39,720 advertising and social media. 618 00:25:41,240 --> 00:25:44,320 Stop scrolling and stop exactly where you are. 619 00:25:44,320 --> 00:25:46,200 In just under five minutes, 620 00:25:46,200 --> 00:25:50,400 you will get to decide who is going to be doused and covered in water. 621 00:25:50,400 --> 00:25:52,400 Is it going to be Roxanne... 622 00:25:52,400 --> 00:25:56,400 Hello. ..or is it going to be Team Levi? 623 00:25:56,400 --> 00:25:58,680 How are we doing, everybody? Are you all right? 624 00:25:58,680 --> 00:26:00,120 A nice, slick start. 625 00:26:00,120 --> 00:26:03,600 I think it was a good idea to, like, hook that audience. Hook them. 626 00:26:03,600 --> 00:26:04,840 I want to know who you want 627 00:26:04,840 --> 00:26:06,520 to see dunked in water. 628 00:26:06,520 --> 00:26:08,440 Is it Levi or is it Roxanne? 629 00:26:08,440 --> 00:26:09,840 BIG ZUU: I like him. He's good on camera. 630 00:26:09,840 --> 00:26:11,320 He's good. Yeah, he's got... He's got good energy, 631 00:26:11,320 --> 00:26:12,960 he's like Ant AND Dec. Yeah. 632 00:26:12,960 --> 00:26:15,560 I'm going to show you how to drink it. 633 00:26:16,600 --> 00:26:17,640 CONOR: Woo! Woo! 634 00:26:17,640 --> 00:26:19,680 Oh. Taste test. Live taster, OK. 635 00:26:21,280 --> 00:26:24,160 That is incredible, if I don't say so myself. 636 00:26:25,560 --> 00:26:29,720 I'm here to introduce you to the man with the plan, 637 00:26:29,720 --> 00:26:31,960 and he is called Dan. 638 00:26:31,960 --> 00:26:33,600 Oh! 639 00:26:33,600 --> 00:26:35,120 It rhymes. 640 00:26:33,600 --> 00:26:35,120 EXPERTS CHUCKLE 641 00:26:35,120 --> 00:26:37,120 It got quite lyrical there, lyrical miracle. 642 00:26:37,120 --> 00:26:38,320 And he's got a fan! 643 00:26:38,320 --> 00:26:40,040 Dan, go! Go, Dan! 644 00:26:40,040 --> 00:26:43,280 They've brought the chaos, which can work in a livestream. 645 00:26:43,280 --> 00:26:46,520 Water is the most consumed beverage in the world. 646 00:26:46,520 --> 00:26:48,760 ALL LIVESTREAMERS: Ooh! 647 00:26:48,760 --> 00:26:50,240 Anything else? 648 00:26:50,240 --> 00:26:51,640 Oh, that's it, Dan is done. Short cameo. 649 00:26:51,640 --> 00:26:53,400 Dan wins everything for me. 650 00:26:53,400 --> 00:26:54,880 What a random dude. 651 00:26:54,880 --> 00:26:56,800 Next up is Levi. Please introduce yourself. 652 00:26:56,800 --> 00:26:59,320 Go, Levi. How you doing, everybody? I'm Levi. 653 00:26:59,320 --> 00:27:01,200 I am the active commuter. 654 00:27:01,200 --> 00:27:04,680 Our audience might be thinking or looking forward to the dunking, 655 00:27:04,680 --> 00:27:07,080 rather than finding out about the product itself. Yeah, that's it. 656 00:27:07,080 --> 00:27:09,040 Right. We're going to do one final countdown. 657 00:27:09,040 --> 00:27:11,800 Three, two... Levi! Levi! 658 00:27:11,800 --> 00:27:13,120 ..one... Levi! 659 00:27:13,120 --> 00:27:14,960 The jury has spoken. Oh! 660 00:27:14,960 --> 00:27:17,120 He's a strong host. He's a strong host. 661 00:27:17,120 --> 00:27:19,600 THEY CHEER 662 00:27:19,600 --> 00:27:22,680 Thank you, everyone. Please enjoy your North H2O, 663 00:27:22,680 --> 00:27:25,000 supporting you to reach your peak. 664 00:27:25,000 --> 00:27:26,480 Thank you very much. 665 00:27:26,480 --> 00:27:28,080 See you. Oh, I'm thirsty after that. 666 00:27:29,040 --> 00:27:31,160 I feel like the North H2O lot 667 00:27:31,160 --> 00:27:34,120 had a very engaging hook in their live video. 668 00:27:34,120 --> 00:27:37,120 And a clear plan. Yeah. That is such an important part of livestreaming, 669 00:27:37,120 --> 00:27:39,080 and they definitely succeeded there. 670 00:27:39,080 --> 00:27:41,280 I think the dunking will be the key takeaway 671 00:27:41,280 --> 00:27:44,120 from that livestream, and maybe not the product... Yeah, for sure. 672 00:27:44,120 --> 00:27:45,600 ..but still a really great effort. 673 00:27:47,720 --> 00:27:50,440 Next to launch their water to the world... 674 00:27:50,440 --> 00:27:53,120 Hello! Hello! Woo! 675 00:27:53,120 --> 00:27:54,320 ..Thrive. 676 00:27:54,320 --> 00:27:55,920 Hi, guys. How are we all doing? 677 00:27:55,920 --> 00:27:59,320 We have an exciting new product to show you today... Ooh. 678 00:27:59,320 --> 00:28:02,120 ..which is called... 679 00:28:02,120 --> 00:28:04,480 ALL: Thrive! 680 00:28:04,480 --> 00:28:05,880 Quite banana-y. 681 00:28:05,880 --> 00:28:08,200 Yeah. Haha, it's giving milkshake. 682 00:28:08,200 --> 00:28:10,360 CARRINGTON: We are a fitness water brand. 683 00:28:10,360 --> 00:28:11,480 Look at these bold colours. 684 00:28:11,480 --> 00:28:12,840 Imagine when you're going to the gym, 685 00:28:12,840 --> 00:28:16,240 taking your selfie in your gym clothes and doing that. 686 00:28:16,240 --> 00:28:18,880 Oh! With your six-pack and all that. Oh! 687 00:28:18,880 --> 00:28:21,400 The product's not shouting fitness, though. 688 00:28:21,400 --> 00:28:24,320 Still water, 500ml. Easy. 689 00:28:24,320 --> 00:28:26,440 Yeah. You can put it in your bag - small. 690 00:28:26,440 --> 00:28:30,000 It's very sell-y. It's very sell-y. They ain't giving me much. 691 00:28:30,000 --> 00:28:31,840 It's getting a little bit repetitive, isn't it? Yeah. 692 00:28:31,840 --> 00:28:33,520 Thrive, Thrive, Thrive. 693 00:28:33,520 --> 00:28:34,800 Sip to thrive... Oh! 694 00:28:34,800 --> 00:28:35,920 ALL: And feel alive! 695 00:28:35,920 --> 00:28:39,040 I just had a sip and I feel alive! Yeah? 696 00:28:39,040 --> 00:28:41,800 Starting to run out of gas, 697 00:28:41,800 --> 00:28:44,240 I think. I think so. BIG ZUU: Yeah. 698 00:28:44,240 --> 00:28:46,000 You see this on the shelf and think, "Wow." 699 00:28:46,000 --> 00:28:47,600 Yeah. Isn't this amazing? 700 00:28:47,600 --> 00:28:49,880 They haven't given me a reason to stay engaged. Yeah. 701 00:28:49,880 --> 00:28:51,080 ANDREA: Hey, guys! 702 00:28:51,080 --> 00:28:54,600 THEY CHEER 703 00:28:51,080 --> 00:28:54,600 Look at her! Thrive! 704 00:28:51,080 --> 00:28:54,600 Oh, you got to try this! 705 00:28:54,600 --> 00:28:56,680 Yay! Let's do it. Cheers! 706 00:28:54,600 --> 00:28:56,680 THEY WHOOP 707 00:28:56,680 --> 00:28:59,160 Controlled chaos is OK. Yeah. 708 00:28:59,160 --> 00:29:01,840 This, to me, seems like uncontrolled chaos. 709 00:29:01,840 --> 00:29:04,640 It's a new, innovative water bottle. 710 00:29:04,640 --> 00:29:06,960 It's trendy... Sip to thrive and feel alive. 711 00:29:09,960 --> 00:29:11,760 They just didn't give me a reason to stay on the line. 712 00:29:11,760 --> 00:29:13,040 Yeah, there was no hook. 713 00:29:13,040 --> 00:29:15,880 Perhaps if they'd maybe thought about the narrative better, 714 00:29:15,880 --> 00:29:18,280 maybe scripted things, that would have helped them. 715 00:29:20,000 --> 00:29:21,360 Back at the edit... 716 00:29:21,360 --> 00:29:23,320 This is the boxing ring. 717 00:29:23,320 --> 00:29:24,920 Ding-ding-din... 718 00:29:23,320 --> 00:29:24,920 LAWRENCE COUGHS 719 00:29:24,920 --> 00:29:28,440 THEY LAUGH 720 00:29:24,920 --> 00:29:28,440 Right. Let's do that again. 721 00:29:24,920 --> 00:29:28,440 Wait, wait, wait. 722 00:29:28,440 --> 00:29:31,040 ..as the boys add final bells and whistles... 723 00:29:32,640 --> 00:29:34,120 LAWRENCE: Nice. HARRY: That's great. Well done. 724 00:29:34,120 --> 00:29:37,080 ..still stuck at the starting line, Pascha. 725 00:29:37,080 --> 00:29:38,680 I think we've got a good outline. 726 00:29:38,680 --> 00:29:40,560 It's just that little bit 727 00:29:40,560 --> 00:29:41,680 that we need to sort of... 728 00:29:41,680 --> 00:29:44,480 "Join us on a journey through the..." 729 00:29:44,480 --> 00:29:46,160 Duh-duh-duh-duh-duh. KARREN: I need to tell you, 730 00:29:46,160 --> 00:29:47,320 you've got half an hour. 731 00:29:47,320 --> 00:29:50,720 OK. How long are we on the video at the moment, Raf? 732 00:29:50,720 --> 00:29:52,480 We're on 48 seconds now. 733 00:29:52,480 --> 00:29:54,560 I'll just play it through. You tell me where to cut. 734 00:29:54,560 --> 00:29:56,640 RAJAN: Where she's walking, get rid of the walking. 735 00:29:56,640 --> 00:29:59,000 PASCHA: So, we don't need any of these. 736 00:29:59,000 --> 00:30:00,640 RAJAN: Let's take that cut there. 737 00:30:00,640 --> 00:30:02,480 ROTHNA: I think it's that shot. If you could just play that. 738 00:30:02,480 --> 00:30:03,600 Crop that one. 739 00:30:05,920 --> 00:30:08,080 Leave the reaction. We ain't got time for that. 740 00:30:08,080 --> 00:30:09,800 Yeah, from that bit. 741 00:30:09,800 --> 00:30:13,240 ADVERT VOICEOVER: Supporting you to reach your peak. 742 00:30:13,240 --> 00:30:15,840 Done. That went so fast. 743 00:30:19,000 --> 00:30:20,120 2pm. 744 00:30:20,120 --> 00:30:21,880 CARRINGTON: Hi, guys. ALL: Hi! 745 00:30:21,880 --> 00:30:23,600 Before pitches begin... 746 00:30:23,600 --> 00:30:25,000 I want it to be highly professional, 747 00:30:25,000 --> 00:30:27,720 very entertaining, very personalised and human. 748 00:30:27,720 --> 00:30:28,920 ..for both teams... 749 00:30:28,920 --> 00:30:30,560 Hey, guys! ALL: Hi! 750 00:30:30,560 --> 00:30:31,960 ..a chance to check in. 751 00:30:31,960 --> 00:30:33,280 I understand that I put a lot of pressure 752 00:30:33,280 --> 00:30:35,200 on you specifically, Pascha. How did it go? 753 00:30:36,320 --> 00:30:40,440 The only issue that we had is how many clips were filmed yesterday. 754 00:30:40,440 --> 00:30:41,480 The amount of videos we had 755 00:30:41,480 --> 00:30:43,960 to go through was so many. ROTHNA: It was really time-consuming. 756 00:30:43,960 --> 00:30:45,960 CONOR: OK, fair enough. ROTHNA: I want you to be aware 757 00:30:45,960 --> 00:30:48,440 that we didn't even have a chance to do a full run-through. 758 00:30:48,440 --> 00:30:51,080 We literally had... We were onto the last second. 759 00:30:51,080 --> 00:30:52,640 DAN: What do you mean by "a full run-through"? 760 00:30:52,640 --> 00:30:54,320 So, you've not seen it from start to finish? 761 00:30:54,320 --> 00:30:56,280 ROTHNA: We haven't been able to see it from start to finish, 762 00:30:56,280 --> 00:30:59,760 but we did watch bits and bobs as it was coming together, yeah. 763 00:30:59,760 --> 00:31:01,000 Did the ad make sense? 764 00:31:01,000 --> 00:31:03,640 There might be a few things that might be pointed out 765 00:31:03,640 --> 00:31:06,760 as not being 100% cohesive, but we obviously really did try. 766 00:31:12,240 --> 00:31:14,160 Mid-afternoon. 767 00:31:14,160 --> 00:31:15,400 Showtime. 768 00:31:17,160 --> 00:31:19,440 Hello. How are you today? 769 00:31:19,440 --> 00:31:24,480 Riding high from their TikTok triumph, North H2O. 770 00:31:24,480 --> 00:31:28,720 I am delighted to introduce our new water brand. 771 00:31:28,720 --> 00:31:31,640 North H2O is targeting commuters, 772 00:31:31,640 --> 00:31:34,200 be that the busy workaholic 773 00:31:34,200 --> 00:31:37,680 or the tired, worn-down working professional. 774 00:31:37,680 --> 00:31:40,960 Big Zuu looks a bit concerned. 775 00:31:40,960 --> 00:31:43,520 Um, what North H2O is... 776 00:31:43,520 --> 00:31:44,560 Sorry. 777 00:31:45,600 --> 00:31:47,040 When you're in your journey... 778 00:31:49,040 --> 00:31:50,400 ..throughout the hustle and bustle... 779 00:31:52,120 --> 00:31:54,920 ..you can... whenever you start to fatigue, 780 00:31:54,920 --> 00:31:56,280 down in your journey, 781 00:31:56,280 --> 00:31:58,240 take a bit of North H2O 782 00:31:58,240 --> 00:32:01,160 and it will pick you up and elevate you back up to your peak levels. 783 00:32:01,160 --> 00:32:03,200 He doesn't seem confident. 784 00:32:03,200 --> 00:32:05,320 We kind of opted to go for a carton. 785 00:32:05,320 --> 00:32:07,640 We were also thinking of going towards down the can route, 786 00:32:07,640 --> 00:32:10,360 but you know, the cans, I feel like a lot of people 787 00:32:10,360 --> 00:32:13,440 are doing them at the moment and also, if you have to open a can, 788 00:32:13,440 --> 00:32:15,360 you're going to have to drink that in one sitting. 789 00:32:15,360 --> 00:32:16,760 BIG ZUU: Um, the carton... 790 00:32:16,760 --> 00:32:18,000 You know, you lot are dissing up the cans. 791 00:32:18,000 --> 00:32:20,720 I'm a can man, so I'm going to take that to my heart now. 792 00:32:22,880 --> 00:32:24,720 Sorry. 793 00:32:24,720 --> 00:32:27,520 So without further ado, let's watch the advert. 794 00:32:32,000 --> 00:32:34,520 COMMUTER ON ADVERT: Which direction 795 00:32:32,000 --> 00:32:34,520 is this boat heading? 796 00:32:32,000 --> 00:32:34,520 MUSIC: Busy Earnin' by Jungle 797 00:32:34,520 --> 00:32:35,560 North. 798 00:32:37,360 --> 00:32:38,880 ROTHNA: Oh, yeah. This is your first time seeing it? 799 00:32:38,880 --> 00:32:40,400 ROXANNE: Yeah, I've never seen this. 800 00:32:46,920 --> 00:32:48,800 Excuse me. What drink is that? 801 00:32:50,280 --> 00:32:52,600 North H2O. 802 00:32:52,600 --> 00:32:55,960 ADVERT VOICEOVER: Supporting you to reach your peak. 803 00:32:56,920 --> 00:32:59,760 Welcome the floor for any questions. 804 00:32:59,760 --> 00:33:00,800 I'm Jolyon White. 805 00:33:00,800 --> 00:33:04,400 I am the chief creative officer and founder 806 00:33:04,400 --> 00:33:06,440 of the creative agency 10 Days. 807 00:33:06,440 --> 00:33:08,360 I just think with the ad, 808 00:33:08,360 --> 00:33:12,360 I kind of feel like I saw something quite dull. 809 00:33:13,920 --> 00:33:15,760 Imagine you're scrolling. 810 00:33:15,760 --> 00:33:19,480 Would you stop if you saw that opening frame? 811 00:33:19,480 --> 00:33:20,880 Thank you for your question. 812 00:33:20,880 --> 00:33:24,840 If I saw someone who looked like me on her way somewhere, really busy, 813 00:33:24,840 --> 00:33:27,000 I'd kind of be intrigued, like, "What's going on here?" 814 00:33:27,000 --> 00:33:29,400 I get tapped on my shoulder and asked where I'm going 815 00:33:29,400 --> 00:33:31,800 and with that attitude, I've gone, "North." 816 00:33:31,800 --> 00:33:34,440 I want to know what's going on right now, so I would stop. 817 00:33:36,240 --> 00:33:39,920 Hi, I'm Joanna Moncrieffe, head of marketing at Cano Water. 818 00:33:39,920 --> 00:33:43,000 Given you've gone with commuters as your target market, 819 00:33:43,000 --> 00:33:46,760 what made you decide to have the compass branding 820 00:33:46,760 --> 00:33:49,040 and the slightly mountainous look? 821 00:33:50,000 --> 00:33:51,040 RAJAN: Yeah. So... 822 00:33:52,040 --> 00:33:54,400 Yeah, absolutely. So, with the mountainous look, 823 00:33:54,400 --> 00:33:56,720 although it kind of might look like a mountain, 824 00:33:56,720 --> 00:34:00,120 it's more representative of your journey going down. 825 00:34:00,120 --> 00:34:03,680 And then when you drink the water, it goes back up to reach your peak. 826 00:34:03,680 --> 00:34:05,280 JOANNA: Thank you so much. RAJAN: Thank you very much. 827 00:34:05,280 --> 00:34:07,240 Have a lovely evening. 828 00:34:07,240 --> 00:34:09,360 DAN: Wow. ROXANNE: Wow. ROTHNA: How are you guys feeling? 829 00:34:09,360 --> 00:34:11,080 Well done, guys. ROXANNE: Guys... PRIYESH: That was tough. 830 00:34:11,080 --> 00:34:12,800 That was really hard to watch. 831 00:34:12,800 --> 00:34:14,400 Yeah. That was hard. 832 00:34:14,400 --> 00:34:16,000 Yeah, I think from my perspective, 833 00:34:16,000 --> 00:34:18,320 they did a really good job of the livestream. 834 00:34:18,320 --> 00:34:20,920 And none of that came through on the ad. 835 00:34:20,920 --> 00:34:22,920 No, definitely. It felt like someone in the branding 836 00:34:22,920 --> 00:34:26,040 had a very different idea to someone in the ad camp. Yep. Hmm. Yep. 837 00:34:29,000 --> 00:34:31,000 Next to take the stage... 838 00:34:31,000 --> 00:34:32,640 Good afternoon, everyone. 839 00:34:32,640 --> 00:34:33,680 ..Thrive. 840 00:34:34,840 --> 00:34:36,840 Thank you so much for joining us 841 00:34:36,840 --> 00:34:40,480 for the launch of our brand-new product, Thrive. 842 00:34:40,480 --> 00:34:43,480 Thrive is about bottling that feeling of change, 843 00:34:43,480 --> 00:34:45,160 of self-improvement, 844 00:34:45,160 --> 00:34:48,240 of doing something for yourself that changes the world 845 00:34:48,240 --> 00:34:50,440 so that you can thrive. 846 00:34:50,440 --> 00:34:52,600 I would like to introduce you to a concept 847 00:34:52,600 --> 00:34:55,760 that I like to call the Thrive turning point. 848 00:34:55,760 --> 00:34:59,440 This is defined by that very second in your life 849 00:34:59,440 --> 00:35:01,840 where you decided to stop being ordinary 850 00:35:01,840 --> 00:35:04,200 and stop just merely existing. 851 00:35:04,200 --> 00:35:06,920 We're not just selling water, we're selling the feeling, 852 00:35:06,920 --> 00:35:10,440 the sensation of walking away from the cusp of failure 853 00:35:10,440 --> 00:35:13,880 and challenging yourself every single day to create change. 854 00:35:14,880 --> 00:35:19,080 So with no further ado, let's have this video play. 855 00:35:19,080 --> 00:35:21,880 MUSIC: Ace Of Spades by Motorhead 856 00:35:35,640 --> 00:35:37,720 I think we've smashed it. That was good. Yeah. 857 00:35:37,720 --> 00:35:40,520 I really like that ad. I think that ad was electric. 858 00:35:40,520 --> 00:35:42,600 I loved when you punched the floor and you was getting up 859 00:35:42,600 --> 00:35:44,200 and then the water splattered. 860 00:35:44,200 --> 00:35:46,840 The only reservation I have from it is that it almost looks 861 00:35:46,840 --> 00:35:48,640 like the water gives you power, 862 00:35:48,640 --> 00:35:50,200 which I feel like sometimes can be misleading, 863 00:35:50,200 --> 00:35:51,360 especially in the water game. 864 00:35:51,360 --> 00:35:53,120 Especially when you had that final sip 865 00:35:53,120 --> 00:35:54,280 and your eyes opened up. 866 00:35:54,280 --> 00:35:56,560 It's like, "Yo! I'm awake now!" 867 00:35:56,560 --> 00:35:58,680 What it comes down to is... 868 00:35:58,680 --> 00:35:59,760 And like we've all been saying. 869 00:35:59,760 --> 00:36:02,240 ..it's a feeling that you get. 870 00:36:02,240 --> 00:36:05,320 So you thrive, you're hungry to do better. 871 00:36:05,320 --> 00:36:06,880 Doesn't give you powers, 872 00:36:06,880 --> 00:36:10,200 but it gives you almost a sense of security. 873 00:36:10,200 --> 00:36:12,240 Yeah. I heard. 874 00:36:12,240 --> 00:36:14,000 Who directed the ad? 875 00:36:16,240 --> 00:36:18,520 The ad was directed by myself, yeah. 876 00:36:18,520 --> 00:36:20,560 It's pretty damn good. 877 00:36:20,560 --> 00:36:22,720 Thank you. Yeah, it's pretty damn good. 878 00:36:22,720 --> 00:36:25,240 Just want to come back to the bottle. 879 00:36:25,240 --> 00:36:27,520 This is giving banana milkshake. 880 00:36:27,520 --> 00:36:29,560 It just does feel quite childish. 881 00:36:29,560 --> 00:36:31,400 It's giving CBeebies. 882 00:36:31,400 --> 00:36:34,240 For such an adult ad to have almost a childish bottle 883 00:36:34,240 --> 00:36:35,880 feels like a bit of a let-down. 884 00:36:35,880 --> 00:36:37,840 Thank you so much for the question and the feedback. 885 00:36:37,840 --> 00:36:39,040 That's really helpful to hear, 886 00:36:39,040 --> 00:36:41,200 and we'll take it on board and it's appreciated. 887 00:36:41,200 --> 00:36:42,880 Our main goal was being different, 888 00:36:42,880 --> 00:36:44,560 and the fact you've pointed that out shows 889 00:36:44,560 --> 00:36:47,600 that we've sort of hit a mark, to some extent. 890 00:36:47,600 --> 00:36:49,320 Thanks so much. 891 00:36:49,320 --> 00:36:50,840 Thank you. Thank you. 892 00:36:54,000 --> 00:36:55,400 It was a very good ad. 893 00:36:55,400 --> 00:36:57,880 It captured you, it was interesting. 894 00:36:57,880 --> 00:37:00,320 But we can all agree it's giving banana milkshake. 895 00:37:00,320 --> 00:37:02,320 Yeah. It's definitely giving banana milkshake. Without doubt. 896 00:37:03,280 --> 00:37:04,920 7pm. 897 00:37:04,920 --> 00:37:07,320 Well done, Karishma. You led the ship well. Amazing job. Aw. 898 00:37:07,320 --> 00:37:08,840 Pitches over... 899 00:37:08,840 --> 00:37:11,360 We said about the milkshake thing. You knew it was going to come. 900 00:37:11,360 --> 00:37:12,440 DAN: Yeah, we knew it was coming. 901 00:37:12,440 --> 00:37:14,360 We knew that there was going to be challenges and obstacles 902 00:37:14,360 --> 00:37:16,400 that we had to overcome. We took accountability... 903 00:37:16,400 --> 00:37:17,760 Yep. ..and we tried to answer them 904 00:37:17,760 --> 00:37:19,120 with the best perspective that we could. 905 00:37:21,000 --> 00:37:23,760 Tonight, back to the house. 906 00:37:23,760 --> 00:37:27,040 Tomorrow, sink or swim. 907 00:37:32,000 --> 00:37:34,360 Morning, morning. You all right? I'm good. You? 908 00:37:34,360 --> 00:37:36,760 Yeah, not bad. Do you feel confident that your team 909 00:37:36,760 --> 00:37:38,720 have done enough to win? 910 00:37:38,720 --> 00:37:41,480 The video was absolutely out of this world. 911 00:37:41,480 --> 00:37:43,280 Because you were in it? Yep. 912 00:37:45,000 --> 00:37:47,320 KARISHMA: I'm sad you had to go up against me, to be fair. 913 00:37:47,320 --> 00:37:49,480 Ooh. She talks a big game. 914 00:37:49,480 --> 00:37:51,200 She does. You seem to talk the talk. 915 00:37:51,200 --> 00:37:52,560 Hope you can walk the walk. 916 00:37:52,560 --> 00:37:54,240 I don't walk, I strut, babe. 917 00:37:54,240 --> 00:37:55,960 Oh. CANDIDATES: Oh! 918 00:38:01,040 --> 00:38:02,480 I'm not going home today 919 00:38:02,480 --> 00:38:04,400 and I will be fighting till my last breath 920 00:38:04,400 --> 00:38:06,600 because this is what I do. 921 00:38:06,600 --> 00:38:08,400 I'm feeling nervous about going into the boardroom. 922 00:38:08,400 --> 00:38:10,360 As PM it's easy to be the fall guy. 923 00:38:10,360 --> 00:38:12,880 I will be holding my team accountable for their missteps. 924 00:38:12,880 --> 00:38:15,200 There are some questions that I have. 925 00:38:15,200 --> 00:38:17,000 ROXANNE: My head's a bit scrambled right now. 926 00:38:17,000 --> 00:38:19,680 I just don't know what Lord Sugar is going to think. 927 00:38:19,680 --> 00:38:22,400 I just know I've done my best, and that's all I can do. 928 00:38:26,480 --> 00:38:28,240 RECEPTIONIST: You can go through to the boardroom now. 929 00:38:41,840 --> 00:38:44,160 Well, this is one of my favourite tasks. 930 00:38:44,160 --> 00:38:47,360 I spent a lot of my business career 931 00:38:47,360 --> 00:38:49,560 creating adverts and marketing. 932 00:38:49,560 --> 00:38:51,760 What I've forgotten about advertising, 933 00:38:51,760 --> 00:38:53,040 you haven't even learnt yet. 934 00:38:54,000 --> 00:38:56,960 So, let's start off with the clips. 935 00:38:56,960 --> 00:38:59,440 Karishma, you chose to be project manager. 936 00:38:59,440 --> 00:39:00,800 Is that right? Yep. 937 00:39:00,800 --> 00:39:03,400 I create ads for other brands for a living. 938 00:39:03,400 --> 00:39:05,480 Tell me about the ideas that you came up with. 939 00:39:05,480 --> 00:39:08,840 So, I really wanted to go down the fitness category, 940 00:39:08,840 --> 00:39:11,120 just because it's such a vastly growing one. 941 00:39:11,120 --> 00:39:13,240 For me, that was a clear vision 942 00:39:13,240 --> 00:39:15,280 in my head what I wanted to do with this. 943 00:39:15,280 --> 00:39:18,400 OK. And you came up with this name, Thrive? 944 00:39:18,400 --> 00:39:20,800 Yeah. Now, when I see this, first of all, 945 00:39:20,800 --> 00:39:25,720 it came across to me as if this was a milky type of product. Yeah. 946 00:39:25,720 --> 00:39:29,520 Yeah. The yellow looks like isotonic custard to me... 947 00:39:29,520 --> 00:39:32,240 TIM CHUCKLES 948 00:39:29,520 --> 00:39:32,240 KARREN CLEARS THROAT 949 00:39:29,520 --> 00:39:32,240 ..quite frankly. 950 00:39:32,240 --> 00:39:35,960 The reason for the yellow was to spread positivity and sunshine. 951 00:39:35,960 --> 00:39:38,240 Is this yellow supposed to be sunshine, is it? 952 00:39:38,240 --> 00:39:40,320 Well, it's like a subtle yellow and I think... 953 00:39:40,320 --> 00:39:42,000 It is very subtle, yeah. 954 00:39:42,000 --> 00:39:44,000 We thought the same thing that you thought, Lord Sugar. 955 00:39:44,000 --> 00:39:46,120 We thought it looked a bit like a milkshake. 956 00:39:46,120 --> 00:39:48,280 We just had to do with what we had. 957 00:39:48,280 --> 00:39:52,600 Hmm. Well, let's take a look at your TV advert. 958 00:39:52,600 --> 00:39:55,640 MUSIC: Ace Of Spades by Motorhead 959 00:39:56,600 --> 00:39:59,760 # If you like to gamble, I tell you, I'm your man 960 00:39:59,760 --> 00:40:03,560 # You win some, lose some, it's all the same to me. # 961 00:40:08,720 --> 00:40:09,840 Hmm. 962 00:40:09,840 --> 00:40:12,600 Thrive was appearing in the advert for Kieran, 963 00:40:12,600 --> 00:40:14,560 from what I can understand. That's correct, Lord Sugar. 964 00:40:14,560 --> 00:40:18,840 Yeah. No, what I'm trying to say is the advert was all about Kieran. 965 00:40:18,840 --> 00:40:21,400 And yet, Raging Bull it's not. 966 00:40:21,400 --> 00:40:24,080 De Niro or Stallone, you're not. KARREN AND TIM CHUCKLE 967 00:40:24,080 --> 00:40:27,360 Anyway, I spoke to the panel. 968 00:40:27,360 --> 00:40:30,320 "Electric advert with loads of energy. 969 00:40:31,360 --> 00:40:35,680 "It does, however, make you think that water gives you actual power..." 970 00:40:35,680 --> 00:40:38,480 TIM: Hmm. "..which is maybe a bit misleading." 971 00:40:38,480 --> 00:40:40,880 So, with the fitness side of things, 972 00:40:40,880 --> 00:40:43,040 you drink it as an encouragement drink, 973 00:40:43,040 --> 00:40:46,320 but it gives you that motivation to go to the gym, to exercise. 974 00:40:46,320 --> 00:40:49,400 Yeah, but it's only water. It's not like it's an energy drink. 975 00:40:49,400 --> 00:40:53,480 Anyway, the social media, I saw that also. 976 00:40:53,480 --> 00:40:55,480 Carrington, you were sub-team leader. 977 00:40:55,480 --> 00:40:58,960 Yep. I do livestreams quite a lot in my personal life. 978 00:40:58,960 --> 00:41:00,840 We had ample energy. 979 00:41:00,840 --> 00:41:02,640 They seemed to really, really like the product. 980 00:41:02,640 --> 00:41:05,560 Yeah, I've got some feedback. 981 00:41:05,560 --> 00:41:08,680 A bit too much talking over one another, 982 00:41:08,680 --> 00:41:10,560 and it's not very engaging. 983 00:41:10,560 --> 00:41:12,880 TIM: Lord Sugar, if I may, I think the reality is 984 00:41:12,880 --> 00:41:15,120 you were very hard on the sell. 985 00:41:15,120 --> 00:41:17,280 And I suppose with your experience of live, 986 00:41:17,280 --> 00:41:19,360 you could have done slightly better, no? 987 00:41:19,360 --> 00:41:21,520 I thought it went well, but that's... LORD SUGAR: Did you? 988 00:41:21,520 --> 00:41:24,280 Yeah. Well, let me tell you what my panel had to say. 989 00:41:24,280 --> 00:41:26,320 They said that one was better. 990 00:41:26,320 --> 00:41:27,560 Yeah. 991 00:41:26,320 --> 00:41:27,560 CANDIDATE CLEARS THROAT 992 00:41:27,560 --> 00:41:30,680 So overall, good project manager? 993 00:41:30,680 --> 00:41:32,560 Yes. Yes, I believe so. Yeah? 994 00:41:32,560 --> 00:41:35,600 I'd actually say that Karishma knew what she was doing. 995 00:41:35,600 --> 00:41:38,240 I mean, I was impressed with the quality of her work. 996 00:41:38,240 --> 00:41:40,240 I do think Karishma did a really good job. 997 00:41:40,240 --> 00:41:42,000 The only thing for me is I did voice that 998 00:41:42,000 --> 00:41:45,560 I would like to be sub-team leader. With having a marketing agency, 999 00:41:45,560 --> 00:41:48,920 I thought a lot of my skills were really valid for this project. 1000 00:41:48,920 --> 00:41:53,240 You're saying that your talent was not exploited in this task? Yeah. 1001 00:41:53,240 --> 00:41:56,560 Carrington is simply just stronger when it comes to social media, 1002 00:41:56,560 --> 00:41:59,400 whereas Megan's strengths lie in advertising. 1003 00:41:59,400 --> 00:42:01,200 And that was said by yourself. That's your opinion, is it? 1004 00:42:01,200 --> 00:42:04,000 That's your opinion, no? No, no, no, this was a statement made by Megan. 1005 00:42:04,000 --> 00:42:06,600 Yeah. And I'm pretty sure we can all agree that that's how that went. 1006 00:42:06,600 --> 00:42:07,640 It wasn't picking... Yeah. 1007 00:42:07,640 --> 00:42:09,520 If Carrington was weaker 1008 00:42:07,640 --> 00:42:09,520 in a certain task... 1009 00:42:07,640 --> 00:42:09,520 MEGAN CLEARS THROAT 1010 00:42:09,520 --> 00:42:10,800 ..she wouldn't have been chosen. All right. 1011 00:42:10,800 --> 00:42:14,360 Megan did say that. Anyway, let's move on to Team Alpha. 1012 00:42:14,360 --> 00:42:17,760 Conor, you said when you became project manager 1013 00:42:17,760 --> 00:42:20,720 that you bring ideas to life. 1014 00:42:20,720 --> 00:42:23,240 Correct. So, my history is in livestreaming, 1015 00:42:23,240 --> 00:42:26,120 and I'm confident and comfortable in pitching. 1016 00:42:26,120 --> 00:42:28,960 OK. And you chose commuters. 1017 00:42:28,960 --> 00:42:32,520 And then Dan came out with this "North". Is that right? 1018 00:42:32,520 --> 00:42:33,880 Yep, that was my idea. 1019 00:42:33,880 --> 00:42:36,640 I wanted to do a play on words that the water up north is better. 1020 00:42:36,640 --> 00:42:38,920 Is it? Yeah, I think a lot of... 1021 00:42:38,920 --> 00:42:40,680 Is that because it rains more up there or what? 1022 00:42:40,680 --> 00:42:42,760 I don't know. It's a joke that a lot of people say 1023 00:42:42,760 --> 00:42:43,840 whenever they come down to London, 1024 00:42:43,840 --> 00:42:45,560 they say the water tastes better up north. 1025 00:42:45,560 --> 00:42:48,280 Don't you think it'd be alienating people in the south, then? 1026 00:42:48,280 --> 00:42:51,080 We did point that out. That was exactly my point, Lord Sugar. 1027 00:42:51,080 --> 00:42:54,320 In the morning brief, I expressed that we could be creating 1028 00:42:54,320 --> 00:42:56,160 a bit of a divide here. Right. 1029 00:42:56,160 --> 00:42:58,200 The reality is, it would have worked well, Lord Sugar, 1030 00:42:58,200 --> 00:43:00,520 if my whole story concept had come to life. 1031 00:43:00,520 --> 00:43:02,320 But the fact there was a bit of divide in terms of... 1032 00:43:02,320 --> 00:43:05,880 Anyway... Anyway, yeah. ..then you ended up with this. Yeah? 1033 00:43:05,880 --> 00:43:08,880 Yes. And then you've got the compass on there. 1034 00:43:08,880 --> 00:43:09,960 That's correct, Lord Sugar. 1035 00:43:09,960 --> 00:43:11,720 So, I proposed the compass to the team. 1036 00:43:11,720 --> 00:43:14,680 And then also, with the line on top of the "North", 1037 00:43:14,680 --> 00:43:16,800 it represents a progress chart. 1038 00:43:16,800 --> 00:43:20,000 I know some people had mentioned it does look a bit like mountains. 1039 00:43:21,040 --> 00:43:22,080 When you were designing it, 1040 00:43:22,080 --> 00:43:24,160 you said you wanted it to look like mountains. 1041 00:43:24,160 --> 00:43:26,080 Yeah... It was nothing to do with a progress chart. 1042 00:43:26,080 --> 00:43:29,880 If I may, when we separated into our advertising and branding team, 1043 00:43:29,880 --> 00:43:32,640 we never spoke about it being the adventure-themed... 1044 00:43:32,640 --> 00:43:36,000 I thought collectively we did go against the story of the north... 1045 00:43:36,000 --> 00:43:37,160 Conor, sorry, you did mention that... 1046 00:43:37,160 --> 00:43:40,120 You said you'd give full rein to us, free rein. 1047 00:43:40,120 --> 00:43:42,040 No, and I did. And in fairness, 1048 00:43:42,040 --> 00:43:44,240 you also said that you've experience in creating brands. 1049 00:43:44,240 --> 00:43:46,400 When you saw that, was your reaction, 1050 00:43:46,400 --> 00:43:49,800 "What's this North and what's mountains..."? 1051 00:43:49,800 --> 00:43:51,320 We were quite shocked, yeah. Yeah. 1052 00:43:51,320 --> 00:43:54,840 Yeah. All right. Let's see this advert now, shall we? 1053 00:43:56,000 --> 00:43:59,160 MUSIC: Busy Earnin' by Jungle 1054 00:43:56,000 --> 00:43:59,160 COMMUTER: Which direction is 1055 00:43:56,000 --> 00:43:59,160 this boat heading? 1056 00:43:59,160 --> 00:44:00,200 North. 1057 00:44:06,640 --> 00:44:08,480 Excuse me. What drink is that? 1058 00:44:08,480 --> 00:44:10,200 North H2O. 1059 00:44:10,200 --> 00:44:13,960 ADVERT VOICEOVER: Supporting you to reach your peak. 1060 00:44:13,960 --> 00:44:16,320 Well, these are the experts. 1061 00:44:16,320 --> 00:44:20,240 They said the advert was "a bit old-fashioned and boring". 1062 00:44:20,240 --> 00:44:21,880 Yeah, I'm actually extremely proud of our team, 1063 00:44:21,880 --> 00:44:25,080 of how we pivoted to incorporate the branding name of North 1064 00:44:25,080 --> 00:44:27,360 and almost saying that the boat is going north. 1065 00:44:27,360 --> 00:44:29,400 We had to make do with what we had. 1066 00:44:29,400 --> 00:44:31,600 It was just making it work. 1067 00:44:31,600 --> 00:44:32,800 Sorry, I disagree. 1068 00:44:32,800 --> 00:44:35,000 I feel like you could have used the name North 1069 00:44:35,000 --> 00:44:37,840 and done a bit more of a creative flair to it. 1070 00:44:37,840 --> 00:44:40,440 But we didn't know the name. I personally do think it lacked creativity. 1071 00:44:40,440 --> 00:44:41,640 And likewise with yourself. 1072 00:44:41,640 --> 00:44:44,400 I think, you know, you put yourself forward as sub-team leader 1073 00:44:44,400 --> 00:44:47,080 and you have experience in logos and designing. 1074 00:44:47,080 --> 00:44:49,320 OK, so then you go and pitch 1075 00:44:49,320 --> 00:44:51,720 and you haven't done your homework 1076 00:44:51,720 --> 00:44:54,320 because a part of your pitch was, you know, 1077 00:44:54,320 --> 00:44:57,560 "Canned water is old, passe rubbish." 1078 00:44:57,560 --> 00:45:00,040 You know? You've got two people on the panel - 1079 00:45:00,040 --> 00:45:05,440 Big Zuu and Cano - whose water is supplied in cans. 1080 00:45:05,440 --> 00:45:06,960 Not very clever. 1081 00:45:06,960 --> 00:45:09,080 They... It was actually brought up in our pitch by Rajan. 1082 00:45:09,080 --> 00:45:11,000 They were kind of... Well, it's not good to impress them, eh? 1083 00:45:11,000 --> 00:45:13,000 It's not. You should do your research, first of all. 1084 00:45:13,000 --> 00:45:14,920 No, 100%. OK. 1085 00:45:14,920 --> 00:45:17,440 So look, good team leader? 1086 00:45:17,440 --> 00:45:18,560 Yeah. Yeah. Yeah. Hmm. 1087 00:45:19,680 --> 00:45:21,920 What's that mean? I just feel like for the morning brief, 1088 00:45:21,920 --> 00:45:23,760 we could have had a bit more to go on. 1089 00:45:23,760 --> 00:45:27,440 Right. Well, look, I've seen both adverts, 1090 00:45:27,440 --> 00:45:30,000 I've listened to the experts. 1091 00:45:30,000 --> 00:45:32,000 As you know, I was always going to make the decision 1092 00:45:32,000 --> 00:45:36,800 on which the best advert was because of my experience. 1093 00:45:36,800 --> 00:45:40,760 I think the Eclipse cinematography 1094 00:45:40,760 --> 00:45:45,000 was much better than Alpha's advert. 1095 00:45:45,960 --> 00:45:48,480 I think Alpha's advert, to me, 1096 00:45:48,480 --> 00:45:51,160 with due respect, wasn't boring. 1097 00:45:51,160 --> 00:45:54,160 It looks like a ten-year-old's done it on his iPhone. 1098 00:45:54,160 --> 00:45:56,400 And so, on that basis, 1099 00:45:56,400 --> 00:45:59,400 I'm going to award the win to Eclipse. 1100 00:45:59,400 --> 00:46:01,680 Thank you, Lord Sugar. Really appreciate that. Thank you so much. 1101 00:46:01,680 --> 00:46:05,000 Right, off you go, back to the house. Thanks, Lord Sugar. Thank you. 1102 00:46:05,000 --> 00:46:06,880 WHISPERING: Well done, guys. I like yours as well. 1103 00:46:07,880 --> 00:46:12,880 And I think there's a talent agent out there for the remake of Rocky V. 1104 00:46:12,880 --> 00:46:14,320 THEY CHUCKLE 1105 00:46:14,320 --> 00:46:16,320 KARISHMA: Oh, my God! 1106 00:46:14,320 --> 00:46:16,320 KARISHMA GIGGLES 1107 00:46:16,320 --> 00:46:17,920 PRIYESH QUIETLY: Well done. 1108 00:46:17,920 --> 00:46:19,360 MEGAN: Oh... KARISHMA: Well done, guys. 1109 00:46:20,440 --> 00:46:23,000 Well, as ever, I'd like you to go away, 1110 00:46:23,000 --> 00:46:26,360 talk amongst yourself, come back in here 1111 00:46:26,360 --> 00:46:29,880 and do a more deeper dive into what went wrong. 1112 00:46:29,880 --> 00:46:31,880 Off you go. CANDIDATES: Thank you, Lord Sugar. 1113 00:46:37,160 --> 00:46:40,000 So happy, guys, that we won that. LAWRENCE: That was... So happy! 1114 00:46:40,000 --> 00:46:41,840 Oh, my God, what a relief. 1115 00:46:41,840 --> 00:46:44,400 We won on the video in the end. That's what made the decision. 1116 00:46:44,400 --> 00:46:46,320 As a content creator, it was huge for me. 1117 00:46:46,320 --> 00:46:49,040 You killed it, you know. Both of you should be very, very proud. 1118 00:46:49,040 --> 00:46:50,160 Thanks, mate. 1119 00:46:50,160 --> 00:46:53,160 I'll be up for the Baftas 1120 00:46:50,160 --> 00:46:53,160 this year, I reckon. 1121 00:46:50,160 --> 00:46:53,160 ALL LAUGH 1122 00:46:59,800 --> 00:47:01,240 CONOR: Do the branding team take accountability 1123 00:47:01,240 --> 00:47:03,920 that they made a brand that looks like an adventure water? 1124 00:47:03,920 --> 00:47:06,440 I just feel like for the branding side of things, 1125 00:47:06,440 --> 00:47:08,080 you were quite vague with that. 1126 00:47:08,080 --> 00:47:10,000 Roxanne, you did say you had experience in branding, 1127 00:47:10,000 --> 00:47:12,680 so I did leave a very vague and open brief. 1128 00:47:12,680 --> 00:47:15,000 There was absolutely no direction from Conor. 1129 00:47:15,000 --> 00:47:16,360 I feel like it's unfair 1130 00:47:16,360 --> 00:47:18,880 if I am brought back into the boardroom today. 1131 00:47:18,880 --> 00:47:21,080 Lord Sugar said at the end it was a boring advert. 1132 00:47:21,080 --> 00:47:23,600 I do agree, it wasn't the most exciting video, 1133 00:47:23,600 --> 00:47:25,480 but I told him in that meeting, 1134 00:47:25,480 --> 00:47:28,360 "Just to let you know, I have no experience editing a video." 1135 00:47:28,360 --> 00:47:30,480 Yes, the idea of the advert was mine, 1136 00:47:30,480 --> 00:47:32,360 but the way that was brought out, 1137 00:47:32,360 --> 00:47:34,840 Conor really should have made that come to life. 1138 00:47:34,840 --> 00:47:36,840 CONOR: Rajan, I do think, unfortunately, 1139 00:47:36,840 --> 00:47:39,800 the compounding of the compass onto the water vessel 1140 00:47:39,800 --> 00:47:42,120 did leave us in an extremely difficult position. 1141 00:47:42,120 --> 00:47:44,160 Yes, OK. The branding wasn't 1142 00:47:44,160 --> 00:47:45,920 fantastic that you were dealing with. 1143 00:47:45,920 --> 00:47:47,600 But, you know, one of the first things you said 1144 00:47:47,600 --> 00:47:50,560 as PM was, you know, "I bring stories to life." 1145 00:47:50,560 --> 00:47:52,160 CONOR VOICEOVER: I'm disappointed with the branding. 1146 00:47:52,160 --> 00:47:53,920 I'm extremely proud of the work that I did 1147 00:47:53,920 --> 00:47:56,560 in order to make that work and to make that brand story fit. 1148 00:47:56,560 --> 00:47:57,960 However, it's extremely different than 1149 00:47:57,960 --> 00:47:59,040 the vision that we agreed on. 1150 00:48:07,600 --> 00:48:09,800 PHONE RINGS 1151 00:48:09,800 --> 00:48:11,720 Would you send the candidates in, please? 1152 00:48:23,000 --> 00:48:27,800 Well, I believe you lost because of branding and the TV advert, 1153 00:48:27,800 --> 00:48:30,320 both very, very poor. 1154 00:48:30,320 --> 00:48:33,760 Now, Dan, you've got this name, North, 1155 00:48:33,760 --> 00:48:36,920 and you said, "Well, thing was, it wasn't executed 1156 00:48:36,920 --> 00:48:39,840 "as to my total idea." Right? 1157 00:48:39,840 --> 00:48:42,360 Why didn't you pipe up, Dan? 1158 00:48:42,360 --> 00:48:44,080 I did, I did say many times, 1159 00:48:44,080 --> 00:48:47,000 but there was a lot of divide in the team, that they wanted it to... 1160 00:48:47,000 --> 00:48:50,480 Who was dividing in the team, then? 1161 00:48:50,480 --> 00:48:53,360 The reason why we didn't apply his complete concept, 1162 00:48:53,360 --> 00:48:55,240 Lord Sugar, was because it's a bit, 1163 00:48:55,240 --> 00:48:57,360 you know, demographically prejudiced. 1164 00:48:57,360 --> 00:48:59,640 It's a running joke. People get it or they don't. 1165 00:48:59,640 --> 00:49:01,000 It's 50:50. 1166 00:49:01,000 --> 00:49:04,480 So we decided to go away from Dan's water taste up north. 1167 00:49:04,480 --> 00:49:07,280 But still kept the name. I mean, put simply, 1168 00:49:07,280 --> 00:49:10,800 the name North is meaningless if you don't use the concept. 1169 00:49:10,800 --> 00:49:11,840 Yeah. 1170 00:49:11,840 --> 00:49:15,560 Branding team, I would ask for some accountability here. 1171 00:49:15,560 --> 00:49:18,640 In all fairness, Conor, you were very vague 1172 00:49:18,640 --> 00:49:20,920 with what you were actually wanting. 1173 00:49:20,920 --> 00:49:23,600 You were just like, "You know, I trust you guys 1174 00:49:23,600 --> 00:49:26,200 "and also just do what you want with your free will." 1175 00:49:26,200 --> 00:49:28,200 100%. And when I took this role as PM, 1176 00:49:28,200 --> 00:49:30,200 I said, "I have no branding experience. I trust you." 1177 00:49:30,200 --> 00:49:31,480 You did say you have branding experience 1178 00:49:31,480 --> 00:49:33,120 and I trusted you as sub-PM... 1179 00:49:33,120 --> 00:49:34,640 Well, I've got a beauty business. 1180 00:49:34,640 --> 00:49:36,840 You know? I'm not... So you've created logos and designs before. 1181 00:49:36,840 --> 00:49:39,240 For my own business. Now, when you look at this branding, 1182 00:49:39,240 --> 00:49:41,080 you would think that Christopher Columbus would buy this 1183 00:49:41,080 --> 00:49:42,360 as an explorer. 1184 00:49:42,360 --> 00:49:45,760 Well, the logo looks like a road sign on the M6. 1185 00:49:45,760 --> 00:49:47,400 Quite clearly, North and... 1186 00:49:47,400 --> 00:49:49,720 It's all gone south, quite honestly. CHUCKLING 1187 00:49:49,720 --> 00:49:54,240 Anyway, Conor and Pascha, I've heard that both of you 1188 00:49:54,240 --> 00:49:58,480 were directing the cameraman and saying, "Do this," 1189 00:49:58,480 --> 00:50:01,880 and then the other one would overstep and say, "No, do that." 1190 00:50:01,880 --> 00:50:04,160 So basically we had two directors. 1191 00:50:04,160 --> 00:50:05,560 Yeah? 100%. 1192 00:50:05,560 --> 00:50:07,400 I feel like I did take a step back 1193 00:50:07,400 --> 00:50:10,440 and I was letting Conor predominantly lead. 1194 00:50:10,440 --> 00:50:13,240 You knew that... I didn't witness you taking a step back. 1195 00:50:13,240 --> 00:50:14,880 OK. 1196 00:50:14,880 --> 00:50:17,560 Can I just add quickly, Lord Sugar...? Yeah. 1197 00:50:17,560 --> 00:50:21,080 So, when we met on day two, it was very out of the blue. 1198 00:50:21,080 --> 00:50:22,120 He sort of looked at me and said, 1199 00:50:22,120 --> 00:50:24,040 "Pascha, you're going to be doing the edit." 1200 00:50:24,040 --> 00:50:25,880 Now, I said to Conor, 1201 00:50:25,880 --> 00:50:29,080 "I've never edited a video, a branding advert..." 1202 00:50:29,080 --> 00:50:30,520 So you're telling me he dropped you in it? 1203 00:50:30,520 --> 00:50:32,160 Is that what you're saying? I'm not, I'm not... 1204 00:50:32,160 --> 00:50:34,440 He went off to do the social media thing... Yeah. 1205 00:50:34,440 --> 00:50:36,760 Because that's what he does. ..because that's what he does. 1206 00:50:36,760 --> 00:50:38,960 100%. It's the only good thing you did do, 1207 00:50:38,960 --> 00:50:42,360 because your one was voted best... Mm-hmm. 1208 00:50:42,360 --> 00:50:44,840 ..by the social media experts. 100%. 1209 00:50:44,840 --> 00:50:51,680 And I... Anyway, where do you think the fault with this project lies? 1210 00:50:51,680 --> 00:50:54,400 In my opinion, I think the fault on this project 1211 00:50:54,400 --> 00:50:56,920 lays more with the video team. 1212 00:50:56,920 --> 00:50:58,840 One of the first things Conor said was, 1213 00:50:58,840 --> 00:51:01,160 "I create stories into reality." 1214 00:51:01,160 --> 00:51:02,640 There was no reality here. 1215 00:51:02,640 --> 00:51:06,440 Right. Well, Conor, as the project manager, 1216 00:51:06,440 --> 00:51:10,760 can I ask which two people are you bringing back into this boardroom? 1217 00:51:10,760 --> 00:51:14,040 I am going to bring back Rajan and Roxanne. 1218 00:51:15,280 --> 00:51:17,120 Right. I think it's very quick 1219 00:51:17,120 --> 00:51:19,400 for you to throw me under the bus, but... 1220 00:51:20,800 --> 00:51:24,200 OK, the rest of you, leave and go back to the house. 1221 00:51:24,200 --> 00:51:26,040 And the three of you, stay here. 1222 00:51:26,040 --> 00:51:27,560 ROTHNA: Thank you, Lord Sugar. LEVI: Thank you. 1223 00:51:30,840 --> 00:51:33,800 Well, look, you three are going to step outside. 1224 00:51:33,800 --> 00:51:37,600 I'm going to have a chat with Baroness Brady and Tim, 1225 00:51:37,600 --> 00:51:39,360 and then you'll come back in here 1226 00:51:39,360 --> 00:51:41,880 and at least one of you is going to be going today. 1227 00:51:41,880 --> 00:51:44,320 OK? Off you go. Thank you. Thank you. Thank you. 1228 00:51:49,160 --> 00:51:52,200 KARREN: I think a couple of them had a lucky escape. 1229 00:51:52,200 --> 00:51:53,240 Yeah. 1230 00:51:57,000 --> 00:51:59,920 So, Conor. Good talker, isn't he? 1231 00:51:59,920 --> 00:52:02,000 Yeah, but actually, no-one in the team 1232 00:52:02,000 --> 00:52:04,800 thought his instructions were very clear at all. 1233 00:52:04,800 --> 00:52:06,000 And what about Rajan? 1234 00:52:06,000 --> 00:52:08,840 The reality is that Rajan was responsible 1235 00:52:08,840 --> 00:52:11,080 for some grave errors in the pitch, 1236 00:52:11,080 --> 00:52:15,000 particularly saying negative things that impacted some of the judges. 1237 00:52:15,000 --> 00:52:19,160 I think you're really going to have to narrow down on Roxanne. 1238 00:52:19,160 --> 00:52:21,960 I mean, she was in charge of the branding, 1239 00:52:21,960 --> 00:52:23,880 and the branding is, I'm afraid, 1240 00:52:23,880 --> 00:52:25,320 I think, incredibly poor. 1241 00:52:25,320 --> 00:52:27,280 Mm-hmm. Yeah. 1242 00:52:27,280 --> 00:52:29,240 PHONE RINGS 1243 00:52:30,200 --> 00:52:32,760 Yes, could you send the three candidates in, please? 1244 00:52:43,000 --> 00:52:48,000 Well, Conor, no clear concept from the brainstorm, 1245 00:52:48,000 --> 00:52:51,400 no synergy between the ad and the product. 1246 00:52:51,400 --> 00:52:52,760 Our initial concept, 1247 00:52:52,760 --> 00:52:55,480 which I'm pretty sure you both knew and were aware of, 1248 00:52:55,480 --> 00:52:57,280 that we were going for the mobile phone replacement, 1249 00:52:57,280 --> 00:52:58,360 something kind of sleek. 1250 00:52:58,360 --> 00:52:59,440 That was kind of the concept. 1251 00:52:59,440 --> 00:53:00,800 I trusted you with branding. 1252 00:53:00,800 --> 00:53:02,760 Unfortunately, North H2O, 1253 00:53:02,760 --> 00:53:05,280 with the mountains and "supporting you to reach your peak", 1254 00:53:05,280 --> 00:53:07,560 does have a narrative and that is much more linked 1255 00:53:07,560 --> 00:53:08,640 to an adventure brand. 1256 00:53:08,640 --> 00:53:11,360 And, Roxanne, more specifically, as sub-team lead, 1257 00:53:11,360 --> 00:53:13,120 I think you failed to take accountability for that, 1258 00:53:13,120 --> 00:53:15,120 which I'm really disappointed by, because immediately... 1259 00:53:15,120 --> 00:53:17,040 Well, no, sorry. Can I just interject there? 1260 00:53:17,040 --> 00:53:18,680 Yeah, of course. Because as a leader, 1261 00:53:18,680 --> 00:53:21,600 I wanted to hear everybody's opinions and voices. 1262 00:53:21,600 --> 00:53:24,760 Levi threw in the bit about the peak, 1263 00:53:24,760 --> 00:53:28,200 which ultimately everyone agreed on it. 1264 00:53:28,200 --> 00:53:31,320 Conor, you've gone into why you brought Roxanne here 1265 00:53:31,320 --> 00:53:32,840 as being the sub-team leader. Yeah. 1266 00:53:32,840 --> 00:53:36,200 I'd love to hear your reasoning for myself. No problem. 1267 00:53:36,200 --> 00:53:38,720 So, you doubled down on making an adventure brand. 1268 00:53:38,720 --> 00:53:41,120 You compounded it by adding in the compass. 1269 00:53:41,120 --> 00:53:43,960 You dissed Big Zuu's brand itself. I didn't, no. 1270 00:53:43,960 --> 00:53:47,480 No, no, no. I mentioned that we went for a carton, 1271 00:53:47,480 --> 00:53:49,360 as opposed to a can, to stand out. 1272 00:53:49,360 --> 00:53:50,880 CONOR: I think there's a way that you can elevate 1273 00:53:50,880 --> 00:53:53,680 the use of the carton without putting down a can. 1274 00:53:53,680 --> 00:53:55,240 So what you're trying to say is you brought me back 1275 00:53:55,240 --> 00:53:57,760 because I put a compass onto a bottle? 1276 00:53:57,760 --> 00:54:00,080 Yes. You think that we have failed this task 1277 00:54:00,080 --> 00:54:01,880 because a compass was on there? Is that what you're saying? 1278 00:54:01,880 --> 00:54:04,560 I think it made it extremely difficult in the pitch. 1279 00:54:04,560 --> 00:54:07,000 And I think it compounded... Not the mountains 1280 00:54:07,000 --> 00:54:08,640 or the actual name? All of this. So you agree 1281 00:54:08,640 --> 00:54:10,000 that there are branding issues here? 1282 00:54:10,000 --> 00:54:11,240 What you've achieved is that 1283 00:54:11,240 --> 00:54:15,520 you've made tap water look exciting, quite frankly. 1284 00:54:15,520 --> 00:54:21,800 Branding? Roxanne, you have to take responsibility for it. 1285 00:54:21,800 --> 00:54:23,560 You were the sub-team leader. 1286 00:54:23,560 --> 00:54:26,680 I do take accountability for some 1287 00:54:26,680 --> 00:54:28,880 of the branding, 1288 00:54:28,880 --> 00:54:31,200 but ultimately, I don't believe 1289 00:54:31,200 --> 00:54:33,000 I am the failure of this task. 1290 00:54:33,000 --> 00:54:35,600 Where do you think the failure lies, out of the three of you, then? 1291 00:54:35,600 --> 00:54:37,000 I believe, Conor. 1292 00:54:37,000 --> 00:54:39,200 Easy to point at the project manager, isn't it? 1293 00:54:39,200 --> 00:54:40,840 It's not just because he's the leader. 1294 00:54:40,840 --> 00:54:42,360 That's not it at all. 1295 00:54:42,360 --> 00:54:46,160 The directing and the filming of the actual advert, 1296 00:54:46,160 --> 00:54:49,640 when me, Pascha and the editing team were going into the second day, 1297 00:54:49,640 --> 00:54:51,200 there was nothing for us to go off. 1298 00:54:51,200 --> 00:54:53,400 There was no notes... That's not true. That isn't true. 1299 00:54:53,400 --> 00:54:55,040 There wasn't anything to go off. I was like, "Pascha..." 1300 00:54:55,040 --> 00:54:56,080 It was Pascha's vision, 1301 00:54:56,080 --> 00:54:57,880 and Pascha was the assistant director for a reason. 1302 00:54:57,880 --> 00:55:00,000 So you're saying it's his responsibility? 1303 00:55:00,000 --> 00:55:03,680 Well, he directed it. OK. Yes, this week I took the reins as PM 1304 00:55:03,680 --> 00:55:05,320 and I pivoted when we got the "North". 1305 00:55:05,320 --> 00:55:07,040 I swapped sides over to the livestream. 1306 00:55:07,040 --> 00:55:08,600 I think we smashed that out of the park. 1307 00:55:08,600 --> 00:55:10,760 Was the video a little bit boring? Yes. 1308 00:55:10,760 --> 00:55:12,960 So I do take accountability for that. 1309 00:55:12,960 --> 00:55:15,920 Right, OK. I don't want to hear any more from anyone. 1310 00:55:15,920 --> 00:55:17,960 So the way I see this, 1311 00:55:17,960 --> 00:55:23,240 Conor, is that I'm impressed that you do take responsibility, 1312 00:55:23,240 --> 00:55:26,080 and you've taken responsibility for certain parts 1313 00:55:26,080 --> 00:55:28,320 of the failure of this task. Right? 1314 00:55:29,680 --> 00:55:34,000 Roxanne, I think, as sub-team leader on the branding side, 1315 00:55:34,000 --> 00:55:35,880 you have a lot to answer to. 1316 00:55:37,120 --> 00:55:41,160 Rajan, to be disrespectful of the canned water 1317 00:55:41,160 --> 00:55:44,600 to the two experts was a major boob. 1318 00:55:44,600 --> 00:55:48,680 I can't get to the bottom of whether you're shrewd enough for me. 1319 00:55:50,400 --> 00:55:53,440 But, Conor, whether you allowed 1320 00:55:53,440 --> 00:55:56,360 the social media to distract you from 1321 00:55:56,360 --> 00:56:00,400 the main business that we were supposed to be doing 1322 00:56:00,400 --> 00:56:02,600 could be one of the reasons why, 1323 00:56:02,600 --> 00:56:05,040 regretfully, this task failed. 1324 00:56:06,600 --> 00:56:09,480 I've just got to do this on a gut feeling at the moment. 1325 00:56:11,840 --> 00:56:13,240 My gut feeling is that... 1326 00:56:19,560 --> 00:56:21,600 ..Roxanne, you're fired. 1327 00:56:21,600 --> 00:56:24,160 OK. Thanks for the opportunity. 1328 00:56:24,160 --> 00:56:25,800 Thanks, Tim. Thanks, Baroness Brady. 1329 00:56:25,800 --> 00:56:27,520 Good luck, Roxanne. Thanks, Lord Sugar. 1330 00:56:32,880 --> 00:56:38,280 Conor, I like your spirit and determination. 1331 00:56:38,280 --> 00:56:41,000 However, you need to focus in future. 1332 00:56:41,000 --> 00:56:42,880 You two, go back to the house. 1333 00:56:42,880 --> 00:56:43,920 Thank you, Lord Sugar. 1334 00:56:47,680 --> 00:56:49,480 I'm sad that Lord Sugar didn't believe in me, 1335 00:56:49,480 --> 00:56:51,560 but I back myself 100%. 1336 00:56:51,560 --> 00:56:53,240 I've got a lucrative business 1337 00:56:53,240 --> 00:56:55,520 and I can't wait to prove Lord Sugar wrong. 1338 00:56:57,000 --> 00:56:59,800 DAN: I mean, no-one backed my vision, unfortunately. 1339 00:56:59,800 --> 00:57:01,160 I should have been PM, really. 1340 00:57:01,160 --> 00:57:03,360 Oh! All right. Oh. 1341 00:57:01,160 --> 00:57:03,360 CANDIDATES CHUCKLE 1342 00:57:03,360 --> 00:57:05,520 CARRINGTON: Guys, I really hope that Roxanne's coming back. 1343 00:57:05,520 --> 00:57:07,000 KARISHMA: Yeah, I actually will cry 1344 00:57:07,000 --> 00:57:08,640 if Roxanne doesn't make it home today. 1345 00:57:08,640 --> 00:57:10,480 I think Conor might make it back. 1346 00:57:10,480 --> 00:57:13,240 CONOR: Hi! 1347 00:57:10,480 --> 00:57:13,240 CANDIDATES CHEER AND SHRIEK 1348 00:57:13,240 --> 00:57:15,360 LEVI: Hello. 1349 00:57:15,360 --> 00:57:16,920 LAWRENCE: How are you, my friend? 1350 00:57:16,920 --> 00:57:19,600 RAJAN: How are you doing, boys? You all right? LAWRENCE: Woohoo! 1351 00:57:19,600 --> 00:57:22,280 Aw, boys. You've got to tell us what happened. 1352 00:57:22,280 --> 00:57:24,800 So, I mean, Lord Sugar felt that Roxanne 1353 00:57:24,800 --> 00:57:26,240 was the person to blame. 1354 00:57:26,240 --> 00:57:28,240 The branding aspect wasn't fantastic 1355 00:57:28,240 --> 00:57:30,520 and, you know, she was the one who got the finger. 1356 00:57:30,520 --> 00:57:32,120 Who do you think's on thin ice now, then? 1357 00:57:32,120 --> 00:57:33,800 I think everybody is on thin ice. 1358 00:57:33,800 --> 00:57:35,440 There's no room for hiding. 1359 00:57:36,680 --> 00:57:40,440 NARRATOR: Now 15 candidates remain. 1360 00:57:40,440 --> 00:57:45,480 Lord Sugar's search for his next business partner continues. 1361 00:57:46,720 --> 00:57:48,040 Next time... 1362 00:57:48,040 --> 00:57:51,200 I want you to make a bunch of money out of flowers. 1363 00:57:51,200 --> 00:57:52,320 Petals... 1364 00:57:52,320 --> 00:57:54,120 We've got 60 bouquets to make. We're only four down. 1365 00:57:54,120 --> 00:57:56,160 Don't cut them too short. Don't cut them too short! 1366 00:57:56,160 --> 00:57:57,200 ..pitfalls... 1367 00:57:57,200 --> 00:57:59,200 Come over and treat yourself! 1368 00:57:59,200 --> 00:58:00,240 Tough crowd. 1369 00:58:00,240 --> 00:58:01,440 ..and in the boardroom... 1370 00:58:01,440 --> 00:58:03,840 You completely and utterly lost the plot. 1371 00:58:03,840 --> 00:58:05,480 ..a pruning. 1372 00:58:05,480 --> 00:58:06,720 You're fired.