♪ >> CBS SUPPORTS MENTAL HEALTH AWARENESS MONTH. >>> WHERE DO AN ESTIMATED 11
MILLION RUSSIANS GET STRAIGHT, OBJECTIVE NEWS IN FROM RADIO-FREE EUROPE. THE U.S. GOVERNMENT-FUNDED COLD
WAR RELIC IS AS RELEVANT AS IT'S EVER BEEN. THERE ARE REPORTERS ON THE FRONT LINES AND IT'S RUN FROM PRAGUE
AND EMPLOYS JOURNALISTS FROM ALL OVER THE WORLD. >> DO ALL OF YOU EXPECT TO RETURN TO RUSSIA?
>> NOT BEFORE PUTIN DIES, I THINK. >> JUST COME AND SIT AT A SUNSET BY THE LAKE IN THE CENTER OF
THIS NATIONAL PARK. I MEAN, TIME STOPS. AND YOU GET A HUNDRED COLORS OF YELLOW AND A HUNDRED COLORS OF
ORANGE AND THEN THE DUSK SETS IN. OH, THERE'S AN ELEPHANT RIGHT THERE.
>> IS THERE? >> WELL, THERE CERTAINLY IS. I JUST HAVE TO STOP AND SAY HELLO TO THE ELEPHANT.
♪ ♪ >> HE'S PRODUCED FOR JOHNNY CASH, JAY-Z AND ADELE.
HE CERTAINLY DOESN'T LOOK LIKE A RECORD EXECUTIVE. >> WE ARE HERE WITH THE LIVE ROOM.
>> AND AS WE FOUND OUT, RICK RUBIN DOESN'T THINK LIKE ONE, EITHER. >> THE AUDIENCE COMES LAST.
>> HOW CAN THAT BE? >> WELL, THE AUDIENCE DOESN'T KNOW WHAT THEY WANT. THE AUDIENCE ONLY KNOWS WHAT'S
COME BEFORE. >> ISN'T THE WHOLE MUSIC BUSINESS BUILT AROUND TRYING TO FIGURE OUT WHAT SOMEBODY LIKES?
>> MAYBE FOR SOMEONE ELSE IT IS, BUT IT'S NOT FOR ME. ♪ ♪
>> I'M LESLIE STAHL. >> I'M BILL WHITAKER. >> I'M ANDERSON COOPER. >> I'M CECILIA VEGA.
>> I'M SCOTT PELLEY. THOSE STO >>> AMERICANS FAMILIAR WITH RADIO-FREE EUROPE AND RADIO
LIBERTY MIGHT CONSIDER THEMSELVES COLD WAR RELICS, VESTIGES TO A TIME OF BROADCASTING STRAIGHT NEWS
BEHIND THE IRON CURTAIN WAS CONSIDERED KEY TO PROMOTING DEMOCRACY, BUT AS WE FIRST REPORTED EARLIER THIS YEAR, WITH
A NEW COLD WAR DESCENDING AND A HOT WAR BLAZING IN THE HEART OF EUROPE, RFERL AS IT'S ALSO KNOWN IS BACK ENVOGUE WITH A $20
MILLION BOOST FROM CONGRESS THE U.S. TAXPAYER-FUNDED CONTENT IS MOSTLY VIDEO THESE DAYS INTEREST MANY OF THE SAME FORMER SOVIET
REPUBLICS THEY TARGETED IN THE 1950s. [ SPEAKING NON-ENGLISH ] >> A UKRAINIAN WAR
CORRESPONDENT, HE'S BEEN SLOGGING ALONGSIDE HIS COUNTRY'S TROOPS WITH HIS CAMERA EVER SINCE THE RUSSIANS INVADED.
>> WE SPOKE WITH HIM IN NOVEMBER FROM A PRAGUE CONTROL ROOM ALONGSIDE HIS EDITOR, CUSHNIR WAS IN BAKHMUT UNDER SIEGE BY
RUSSIAN TROOPS. >> Translator: I WILL SAY THIS IN UKRAINIAN. THIS IS THE PLACE WHERE THEY
HELP UKRAINIAN SOLDIERS WHO COME HERE FROM THE FRONT LINE. THIS IS A FIELD HOSPITAL. THERE ARE ABOUT 100 WOUNDED IN
HERE. >> YOU WERE TALKING ABOUT THE ROUTINE OF IT ALL, BUT DOES IT FEEL TO YOU THAT YOU ARE DAILY
PUTTING YOURSELF IN HARM'S WAY? >> Translator: THIS IS THE WAR. I'M ALWAYS AT RISK. EVEN BEING RIGHT HERE IN THIS
HOSPITAL I UNDERSTAND THAT NEXT TO IT SOME SHELLING IS HAPPENING RIGHT AT THIS MOMENT, BUT EVERYONE IN UKRAINE IS NOW IN
DANGER. >> CUSHNIR'S HARROWING ACCOUNTS CAN BE SEEN IN MANY FORMATS, LIVE TELEVISION, YOUTUBE,
TIKTOK, CONVEYING AS MUCH AS HE CAN THE REALITY OF HUMANITY'S ULTIMATE FOLLY. >> Translator: THE WAR FOR ME IS
THE STENCH OF BLOOD, GUNPOWDER, SWEAT AND CONSTANT MUD, AND THERE IS NO ROMANCE ABOUT THE WAR.
IT IS ABOUT FEAR, GRIEF AND TEARS. NO FOOTAGE, PHOTOS OR WORDS CAN EXPRESS WHAT IS HAPPENING RIGHT
HERE ON THE BATTLEFIELD. >> WE'RE AN INTERNATIONAL PUBLIC BROADCASTER AND WE OPERATE IN COUNTRIES WHERE FREEDOM OF THE
PRESS EITHER DOES NOT EXIST OR IS UNDER ASSAULT. >> JAMIE FLY, A FORMER ADVISER TO THE GEORGE W. BUSH
ADMINISTRATION IS THE PRESIDENT AND CEO OF RADIO-FREE EUROPE RADIO LIBERTY WHICH HAS BEEN BASED IN PRAGUE, A CAPITAL OF
THE CZECH REPUBLIC, SINCE 1995. >> WE'RE FUNDED BY THE U.S. CONGRESS, BUT BY LAW WE ARE EDITORIALLY INDEPENDENT OF THE
U.S. GOVERNMENT. >> TODAY IT'S NOT JUST RADIO. IT'S MOSTLY VIDEO, CORRECT? >> YEAH.
SO WE CONSTANTLY ARE DEBATING WHEN TO CHANGE THE NAME AND THAT MAY COME IN THE YEARS AHEAD. >> SO IT'S MOSTLY SEEN ON THE
INTERNET? >> IT VARIES DEPENDING ON WHAT MARKET WE'RE IN. IN IRAN WE'RE ON RADIO.
PAKISTAN WE'RE AVAILABLE ON RADIO, BUT IN RUSSIA, BELARUS, UKRAINE, PEOPLE ARE ENGAGING WITH OUR CONTENT ON SOCIAL
MEDIA. >> THIS MODERN NEWSROOM IS LIKE A JOURNALISTIC VERSION OF THE UNITED NATIONS.
[ SPEAKING NON-ENGLISH ] >> EACH SERVICE, RUSSIAN, UKRAINIAN, IRANIAN AND 19 OTHERS IS MADE UP OF EMIGREES AND
EX-PATS FROM THOSE COUNTRIES. THEY HAVE THEIR OWN NEWSROOMS. >> YOU CAN READ THE JOURNALISTIC DOCUMENTS ONLINE ASK WE HAVE A
RIGOROUS EDITORIAL PROCESS THAT DETERMINES WHAT WE COVER. I VISIT AS MANY OF OUR 20 BUREAUS AS POSSIBLE.
>> RUSSIA'S MULTIBILLION-DOLLAR EFFORT TO PUSH DISINFORMATION ABROAD HAS GIVEN THE COLD WAR RADIOS NEW LIFE.
THEY'RE ADDING TWO NEW BUREAUS AND CONSTRUCTING STUDIOS HERE IN PRAGUE FOR AN ADDITIONAL RUSSIAN LANGUAGE CHANNEL FEATURING
DOCUMENTARIES, MUSIC AND COMEDIES. >> THIS IS YOUR AREA OF COVERAGE?
>> YES. FLY SAYS 40 MILLION PEOPLE FROM 23 COUNTRIES ACROSS THIS BROAD LAND MASS TUNE INTO THEIR
COVERAGE. 11 MILLION INSIDE RUSSIA DESPITE THE KREMLIN'S LABELING THEM A FOREIGN AGENT.
>> THAT IS A COMMON REFRAIN WE HEAR FROM THE KREMLIN, FROM AUTHORITARIANS THAT DON'T LIKE US AND WE'VE DEALT WITH THAT BY
BEING VERY TRANSPARENT. WE COVER GOVERNMENTS, EVEN GOVERNMENTS THAT ARE FRIENDLY FROM THE U.S. JUST AS TOUGH AS
WE COVER THE KREMLIN. >> RADIO-FREE EUROPE WAS CREATED AND NURTURED BY LEGENDARY COLD WARRIORS, GEORGE CANON, CIA
DIRECTOR ALLEN DULLES AND PRESIDENTS TRUMAN, EISENHOWER AND KENNEDY. >> THIS PLACE, IT OOZES WITH
HISTORY. CAN YOU TELL ME ABOUT THE DRIVING FORCE, THE SOUL OF THIS PLACE?
>> CERTAINLY FOR THE JOURNALISTS IT'S A COMMITMENT TO THE TRUTH. WE LIVE RIGHT NOW IN WHAT SOME WOULD CALL A POST-TRUTH AGE
WHERE PEOPLE INCREASINGLY DON'T EVEN BELIEVE IN AN OBJECTIVE TRUTH, BUT THIS WAS AN ORGANIZATION IN THE 1950s THAT
WAS FOUNDED ON THE NOTION THAT THERE IS AN OBJECTIVE TRUTH. >> RADIO FREE COMBATS THE SOVIET LINE WITH 21 TRANSMITTERS.
>> ONE TRUTH THEY STILL STRUGGLE WITH IS THAT THEY WERE ORIGINALLY FUNDED BY THE CIA. CONGRESS ENDED THAT IN 1971 AND
MANDATED THE RADIOS OPERATE WITHOUT ANY U.S. GOVERNMENT INTERFERENCE, BUT THAT HASN'T STOPPED OTHER GOVERNMENTS FROM
INTERFERING WITH THEM. THE HISTORY OF RADIO FREE EUROPE IS FILLED WITH COLD WAR INTRIGUE.
THE AMERICAN BROADCASTER HAS BEEN A PERENNIAL TARGET OF SOVIET AND LATER RUSSIAN SPIES. A NUMBER OF DEADLY PLOTS HAVE
BEEN FOILED INCLUDING ONE TO POISON SALT SHAKERS IN THE CAFETERIA. STILL, SOME HIGH-PROFILE
JOURNALISTS HAVE BEEN ASSASSINATED. INCLUDING RFE HOST AND BULGARIAN DISSIDENT GEORGIE MARKOV WHO WAS
POISONED IN 1978. THE TERRORIST KNOWN AS CARLOS THE JACKAL BOMBED ITS MUNICH HEADQUARTERS IN 1981.
ALL TOLD, 18 RADIO FREE EUROPE JOURNALISTS HAVE BEEN KILLED, TWO ARE IMPRISONED IN BELARUS, ONE IN CRIMEA.
PAVEL BUTORAN RUNS RFE'S 24/7 RUSSIAN TELEVISION CHANNEL CURRENT TIME. HE TOLD US VIEWERSHIP HAS SOARED
SINCE THE INVASION OF UKRAINE. >> HOW MANY VIEWERS ARE YOU GETTING? >> FOR TV ALONE WE REPORT
6.2 MILLION WEEKLY VIEWS, BUT FOR DIGITAL PLATFORMS THIS YEAR WE'VE REPORTED 3 BILLION ONLINE VIEWS.
>> HE SAYS MANY RUSSIANS WATCH THEIR LIVE YOUTUBE FEED IN SECRET USING VIRTUAL PRIVATE NETWORKS.
RECENTLY THESE STICKERS STARTED SHOWING UP IN RUSSIAN CITIES. THEY APPEAR TO BE ADS FOR CHEAP SUGAR, BUT WHEN YOU SCAN THE BAR
CODES -- >> THE QR CODE, THE QUICK RESPONSE CODES TAKE YOU TO CURRENT TIMES WEBSITE.
ANOTHER ONE WAS -- IKEA SALE, BUT THE ACTUAL QR CODE TOOK YOU TO OUR YOUTUBE CHANNEL AND WE HAVE NOTHING TO DO WITH THAT.
IN 2022, THE KREMLIN TURNED BACK THE CLOCK. IT BANNED INDEPENDENT MEDIA OUTLETS AND FORCED THE MOSCOW
BUREAU TO SHUT DOWN AND MADE IT ILLEGAL TO CALL RUSSIA'S ACTION IN UKRAINE A WAR WITH PUNISHMENT UP TO 15 YEARS IN JAIL.
AS ANCHOR OF CURRENT TIMES' NIGHTLY NEWSCAST SHE FLOUTS THAT LAW NEARLY EVERY DAY. BORN AND RAISED IN MOSCOW, SHE
IS ESSENTIALLY EXILED HERE IN PRAGUE. >> DO YOU THINK YOU WILL BE ABLE TO GO HOME SOME DAY?
>> I HONESTLY DON'T KNOW. >> REALLY? >> THERE IS A CHANCE, YOU KNOW, THAT ME OR ANY OF MY COLLEAGUES
COULD BE DETAINED STRAIGHT AT THE AIRPORT. I THINK THERE IS A REASON WHY ALMOST EVERY FAIR JOURNALIST
LEFT THE COUNTRY SINCE THE BEGINNING OF THE WAR. >> CAN YOU EXPLAIN TO THOSE OF US FROM OUTSIDE OF THE COUNTRY
WHAT'S HAPPENING IN RUSSIA? >> I THINK THAT THINGS ARE MOVING IN A VERY SCARY DIRECTION.
I'M SURE THAT THIS WAR BRINGS DISASTROUS CONSEQUENCE NOT ONLY FOR UKRAINE AND UKRAINIAN, BUT FOR RUSSIA AND RUSSIANS.
>> A MILLION RUSSIAN CITIZENS HAVE FLED THE COUNTRY IN THE PAST YEAR AND A HALF INCLUDING THESE FOUR RADIO FREE EUROPE
JOURNALISTS WHO, UNTIL RECENTLY, WORKED IN ITS MOSCOW BUREAU. >> JOURNALISTS SUFFER, I THINK, ESPECIALLY RUSSIAN JOURNALISTS.
>> FATALISTS? >> FATALIST, YES. >> SARA IS AN INVESTIGATIVE REPORTER.
>> DO ALL OF YOU EXPECT TO RETURN TO RUSSIA? >> NOT BEFORE PUTIN DIES, I THINK.
>> IT'S HOME, THOUGH. >> I STILL CONSIDER RUSSIA TO BE HOME. TO ME RUSSIA IS BY PUTIN AND
ALSO RUSSIAN PEOPLE OCCUPY IT, MANY OF THEM BY RUSSIAN PROPAGANDA. >> NATALIA COVERS HUMAN RIGHTS.
>> WHEN I CAME I UNDERSTOOD THAT THESE MEDIA GIVES YOU A CHANCE TO TELL THE TRUTH, TO COVER YOUR STORIES AS YOU SEE IT, AS YOU
WANT TO PRESENT IT, AND THERE IS NO PRESSURE OF SOME GUIDELINES FROM THE GOVERNMENT. >> ANASTASIA TISHENKO IS AT ODDS
WITH THE GOVERNMENT AND HER PARENTS WHO BELIEVE IN RUSSIAN PROPAGANDA. >> I TRIED TO SEND THEM MY
REPORT, BUT THEY STILL BELIEVE NOT TO ME, BUT STILL BELIEVE RUSSIAN TELEVISION. THEY ARE AFRAID OF TRUTH.
>> AFRAID OF THE TRUTH? >> YES. THAT IS HOW PROPAGANDA WORKS. >> ALEXEI ALEXANDEROV DID A
STINT INSIDE UKRAINE BEFORE LEAVING RUSSIA. >> AFTER THE WAR BEGINS I DECIDED THAT I WOULD LIKE TO GO
BACK TO UKRAINE, NOT RUSSIA BECAUSE FEEL RESPONSIBLE ANYWAY FOR THIS WAR -- >> WHAT DO YOU MEAN YOU FEEL
RESPONSIBLE? >> AS A PART OF RUSSIAN SOCIETY, AND PROBABLY I WOULD LIKE TO GO BACK TO UKRAINE TO HELP THE
PEOPLE IN UKRAINE TO REBUILD THEIR COUNTRY. >> HIS RADIO FREE EUROPE COLLEAGUES INSIDE UKRAINE HAVE
BEEN DOING JUST THAT. NATALIE SETLESKA IS HOST AND AN INVESTIGATIVE PRODUCER OF A SERIES AND HER REPORTING HELPED
EXPOSE THE CORRUPTION OF FORMER UKRAINIAN PRESIDENT VIKTOR YANOKOIVH BEFORE HE ESCAPED TO RUSSIA.
>> ME AND OUR TEAM, WE FOUND OUT THAT OUR INVESTIGATIVE SKILLS CAN REALLY HELP NOW IN NEW REALITY, AND WE STARTED TO
INVESTIGATE RUSSIAN ATROCITIES IN UKRAINE. >> YOU UNCOVERED, YOU DOCUMENTED WAR CRIMES.
>> THAT'S TRUE. YOU'VE HEARD OF BUCHA, RIGHT? >> UH-HUH. >> UNFORTUNATELY, THERE ARE
DOZEN, IF NOT HUNDREDS OF SUCH CITIES THAT SUFFER ED SO MUCH B RUSSIANS. >> KYIV BUREAU UNDER CONSTANT
THREAT OF RUSSIAN MISSILES. >> IF YOU CAN IMAGINE ANY TRAGEDY, A MOTHER LOST HER CHILD.
A CHILD LOST HIS MOTHER AND DAD. LIKE, IMAGINE ALL HORRIBLE THINGS THAT ARE GOING ON NOW IN MY COUNTRY.
>> AND YOU'VE DECIDED TO STAY. >> BEING A REPORTER IN UKRAINE, IT'S OUR MISSION, OF COURSE. SO WHY I AM TELLING YOU THESE
STORIES BECAUSE I'M AFRAID OF UNTOLD STORIES. I'M AFRAID THAT WE WILL NOT BE ABLE TO TELL ALL THE TRUTH THAT
IS GOING ON BECAUSE SO MUCH IS GOING ON. >>> MOZAMBIQUE'S NATIONAL PARK WAS THE ENVY OF AFRICA.
WILD LIFE DREW TOURISTS FROM ALL AROUND THE WORLD, BUT BEGINNING IN THE 1960s, A MANMADE CATASTROPHE SLAUGHTERED THE
ANIMALS UNTIL IT WAS SAID THERE WAS NOTHING LEFT, BUT MOSQUITOS AND LAND MINES. IN 2008 WE FOLLOWED AN AMERICAN
ENTREPRENEUR WHO DREAMED OF RETURNING A WASTE LAND TO GREATNESS 14 YEARS LATER, GREG CARR HAS SOMETHING TO SHOW THE
WORLD AND AS WE TOLD YOU IN DECEMBER, WE COULDN'T RESIST A RETURN TO GORONGOSA WHEN CARR SENDS OUT INVITATIONS LIKE THIS.
JUST COME AND SIT AT A SUNSET BY THE LAKE IN THE CENTER OF THIS NATIONAL PARK. I MEAN, TIME STOPS AND YOU GET A
HUNDRED COLORS OF YELLOW AND A HUNDRED COLORS OF ORANGE AND THEN THE DUSK SETS IN AND THEN A FLOCK OF BIRDS GO OVER THE WATER
AND THERE'S A HIPPO OVER THERE MAKING A NOISE AND THERE'S AN IMPALA OVER THERE, AND YOU KNOW, WELL, I COULD HAVE BEEN HERE
100,000 YEARS AGO, AND IT MIGHT HAVE BEEN THE SAME. >> GREG CARR'S WONDER IS ALMOST LIKE DISBELIEF.
A MILLION ACRES OF AFRICA REBORN. >> WHEN I FIRST CAME HERE IN 2004 I COULD DRIVE AROUND WITH
MY MOZAMBIQUEAN FRIENDS ALL DAY LONG AND IF WE WERE LUCKY MAYBE WE'D SEE ONE BABOON OR ONE HART OR SOMETHING AND NOW WE DRIVE
AROUND AND IT'S AN OCEAN OF WILD LIFE. COME AROUND THE CORNER AND THERE'S A HERD OF ELEPHANTS.
GO THE OTHER DIRECTION AND THERE ARE SOME LION CUBS. 10,000 WATER BUFF AND I SAY TO MYSELF, NATURE CAN REBOUND.
>> THE REBOUND IS IN SOUTHEAST AFRICA NEAR THE CENTER OF MOZAMBIQUE. HERE, 28 YEARS OF WAR FROM THE
'60s TO THE '90s KILLED AN ESTIMATED 1 MILLION PEOPLE AND WIPED OUT 95% OF THE WILD LIFE IN GORONGOSA FOR FOOD AND
PROFIT. AS THE WAR RAGED IN THE 1980s, GREG CARR WAS A TECH ENTREPRENEUR WHO HAD MADE A
FORTUNE PERFECTING VOICEMAIL. HE QUIT BUSINESS TO DEVOTE HIMSELF TO HUMAN RIGHTS AND IN 2004 HE MET MOZAMBIQUE'S
PRESIDENT JOAQUIN CHESSANO WHO MADE A WILD PITCH. >> HE SAID PLEASE COME TO MOZAMBIQUE AND HELP US.
WE WANT TO RESTORE OUR NATIONAL PARK. >> WHEN WE FLEW OVER T THERE TH, I SAID THIS IS IT.
>> WHEN I MET HIM HIS NON-PROFIT SIGNED A CONTRACT WITH MOZAMBIQUE AND HIS PLAN WAS TO IMPORT ANIMALS FROM ALL OVER
AFRICA. >> STEP ONE, WE HAD TO REMOVE 20,000 TRAPS AND WIRE SNARES THAT WERE LEFT IN THIS PARK LEFT
OVER FROM THE WAR. GET RID OF ALL THOSE BECAUSE WHEN I FIRST CAME HERE, AND I THINK WE HAD FIVE OR SIX LINES
MAYBE. >> IN A MILLION ACRES. >> IN A MILLION ACRES AND THE LINES THAT WE DID HAVE MOST HAD
THREE LEGS BECAUSE THEY'D STEPPED IN A TRAP OR SOMETHING AND SECOND, SOME OF THE SPECIES WERE JUST GONE COMPLETELY.
SO WE WENT ON A PROCESS. FIRST BRING IN THE HERBIVORES. SO WE'D BRING IN 200 BUFFALO AND 200 WILDEBEESTS AND BRING IN
SOME ZEBRAS AND THEN ONCE YOU HAVE THE HERBIVORES YOU WANT THE CARNIVORES BACK. WE RE-INTRODUCED LEOPARDS.
WE RE-INTRODUCED HYENAS. THE LION, THEIR NUMBERS JUST TOOK OFF. FROM FIVE OR SIX LIONS WE NOW
HAVE 200. >> HIS CONSERVATION IS URGENT BECAUSE SINCE 1950 AFRICA'S LION POPULATION HAS FALLEN FROM HALF
A MILLION TO 20,000 DUE TO HABITAT LOSS AND HUNTING. WE SAW HOW GORONGOSA IS PROTECTING ITS LIONS ON A
MISSION WITH PARK VETERINARIAN ANTONIO PALO. >> PALO FIRED A TRANQUILIZER DART.
>> RIGHT ON TARGET. >> AND A 300-POUND LIONESS LED US ON A CHASE. >> GIVE SPACE.
SHE LEFT US BEHIND, BUT SHE COULDN'T OUTRUN THE SEDATIVE. >> THERE SHE IS. >> SHE'S THERE SLEEPING.
>> SHE'D BE OUT FOR ABOUT AN HOUR AS DR. PAULO CHANGED HER FAILING GPS COLLAR. THE SIGNAL GOES TO HEADQUARTERS
WHERE THEY TRACK THE PRIDES AND HERDS. A BIT OF EAR WAS KNICKED FOR GENETIC TEST AND THEN THERE WAS
A SURPRISE. >> YOU THINK SHE'S PREGNANT? >> YEAH. SHE LOOKS LIKE PREGNANT.
>> AND THERE IS THE FUTURE OF THE PARK. >> YES. THE FUTURE CUBS OF THE PARK.
>> LATER, SHE AWOKE AND HEADED OUT WITH HER FUTURE CUB. >> I NEVER IMAGINED IT WOULD GO SO WELL OR SO FAST.
IN 2018 WE DID AN AERIAL SURVEY. SO COUNTING ONLY THE BIG ANIMALS WE COUNTED 100,000 LARGE ANIMALS FROM THE AIR.
>> THRILLED AS HE IS, IT WASN'T WILD LIFE THAT DREW THIS 63-YEAR-OLD IDAHO NATIVE TO AFRICA.
IN 2008 HE INTRODUCED US TO THE 200,000 PEOPLE LIVING AROUND THE PARK. SURVIVORS OF THE WARS LIVING ON
A DOLLAR A DAY. >> PEOPLE HAD NOTHING. I MEAN, THEY DIDN'T HAVE CLOTHES.
THEY WERE WEARING RAGS OR EATING TREE BARK AND EATING INSECTS AND TRYING TO CATCH MICE AND THIS IS WHAT STRUCK ME.
THIS NATIONAL PARK WILL HAVE TO HELP THE PEOPLE. >> TODAY GORONGOSA NATIONAL PARK EMPLOYS 1600 PEOPLE, AND TOURISM
BRINGS IN CASH THAT GOES TO THE PEOPLE AND GOES TO THE PARK AND GREG CARR HAS PARTNERED WITH THE GOVERNMENT ON HEALTH CARE AND
EDUCATION. CARR IS THE BIGGEST DONOR, BUT U.S. FOREIGN AID KICKS IN ABOUT 6 MILLION A YEAR.
>> WE NOW WORK IN 89 PRIMARY SCHOOLS WHICH IS EVERY SINGLE SCHOOL THAT SURROUNDS THIS NATIONAL PARK.
WE ARE TRAINING 600 SCHOOL TEACHERS RIGHT NOW. THINK ABOUT HOW DIFFICULT IT IS TO CREATE A SCHOOL SYSTEM WHEN
YOU DON'T HAVE TEACHERS THAT KNOW HOW TO READ AND WRITE BECAUSE OF GENERATIONS OF WAR. SOMETHING WE FOCUSED ON IS STEP
ONE, WAS VERY VULNERABLE GIRLS. A LOT OF TIMES WHAT HAPPENS IN POOR FAMILIES, A GIRL TURNS 13 OR 14 AND THE FAMILY SAYS IT'S
TIME FOR HER TO GET MARRIED AND IT MAY NOT BE WHAT THEY ACTUALLY WANT, BUT THERE IS NO CHOICE AND THIS IS WHAT HAPPENS AND SHE
MARRIES A FARMER AND THAT'S IT. SO WE STARTED SOMETHING CALLED THE GIRLS' CLUB. ♪
>> THERE ARE 3,000 GIRLS IN 92 AFTER-SCHOOL CLUBS. THE PROGRAM IS LED BY LARHYSA
SOUZA. >> WHY IS THIS THE JOB OF A CONSERVATION PARK? >> WHY NOT?
IT SHOULD BE THE JOB FOR EVERYONE. FOR EVERYONE. EDUCATION IS FOR EVERYONE.
>> THE CLUBS PROVIDE THE RESOURCES TO GET THE GIRLS INTO HIGH SCHOOL AND IT GIVES STUDENTS AN ANSWER TO OUR
QUESTION WHICH FIVE YEARS AGO WOULDN'T HAVE MADE SENSE. WHAT DO YOU WANT TO BE? >> WE HAVE A TEACHER, A NURSE, A
CONSERVATION PARK RANGER AND ANOTHER NURSE. >> ANOTHER NURSE. YES.
>> WHEN WE STARTED THE PROGRAM THEY DIDN'T KNOW THAT THEY HAD THIS CHOICE. >> AND NOW THEY DO.
>> NOW THEY DO. >> THIS LAND BELONGS TO THESE PEOPLE, THEY'VE BEEN HERE FOREVER.
IT'S THEIR ANIMALS. IT'S THEIR LAND, IT'S THEIR TREES AND THEIR CULTURAL AND SPIRITUAL HERITAGE, RIGHT?
IT'S AN IDEA THAT CAME FROM MY HERO, NELSON MANDELA AND THE IDEA WAS TO CREATE A HUMAN RIGHTS PARK.
WHAT DOES THAT MEAN, RIGHT? A PARK THAT CARES ABOUT THE PEOPLE. A PARK THAT BELONGS TO THE
PEOPLE. SO INSTEAD OF A PARK TURNING ITS BACK ON THE PEOPLE, AND THE PARK SAYING THIS YOUR PARK, THESE ARE
YOUR ANIMALS AND THESE ARE YOUR OPPORTUNITIES. ♪ ♪
>> WE SAW THOSE OPPORTUNITIES ON MOUNT GORONGOSA WHICH WAS STRIPPED OF TREES DURING THE WARS.
HERE, CARR'S NON-PROFIT FOUNDATION IS GIVING AWAY COFFEE TREES. 868 FAMILY FARMERS WORKING FOR
THEMSELVES ARE EARNING FAR MORE THAN EVER. SO THEY CAN'T PLANT TREES FAST ENOUGH WHICH RE-FORESTS THE
MOUNTAIN. CARR'S FOUNDATION BUYS THE BEANS AT ABOVE THE MARKET RATE AND BUILT THE FARMERS A ROASTING
PLANT. >> THERE'S NO BETTER EXAMPLE OF CARR'S MODEL FOR LIFTING PEOPLE AND HEALING THE WILD.
IT'S WORKING, BUT THE LAST 14 YEARS HAVEN'T BEEN SWEET MUSIC ALONE. SINCE WE WERE HERE IN 2008.
>> YES. >> THERE HAVE BEEN ENORMOUS ROADBLOCKS TO THIS PROJECT. >> THAT'S RIGHT.
IF I'D KNOWN THEN WHAT WAS GOING TO COME -- >> WHAT CAME WAS ANOTHER CIVIL WAR IN 2013 AND THEN IN 2019 A
CYCLONE LEVELED 100,000 HOMES. >> OKAY. THERE WAS THE SIX YEARS OF WAR, AND THEN THE CYCLONE.
WHEN CYCLONE EDAI HIT BASICALLY EVERY ONE OF OUR EMPLOYEES BECAME A FIRST RESPONDER. SO, IN OTHER WORDS, OH, THERE'S
AN ELEPHANT RIGHT THERE. >> IS THERE? >> WELL, THERE CERTAINLY IS. I JUST HAVE TO STOP AND SAY
HELLO TO THE ELEPHANT. >> WE COULDN'T FIND THE WILD LIFE IN 2008. >> AND NOW THEY'RE INTERRUPTING
OUR INTERVIEW. >> NOW THEY'RE WALKING IN ON THE INTERVIEW. [ LAUGHTER ]
>> WELL -- >> WAS THERE EVER A TIME WHEN YOU THOUGHT TO YOURSELF, I DID MY BEST, BUT THIS ISN'T GOING TO
BE HUMANLY POSSIBLE? >> NOT FOR A SECOND. NOT FOR ONE SECOND. WITH THE CYCLONES AND WITH THE
RETURN OF THE CIVIL WAR. >> I JUST THINK EVERY TIME SOMETHING LIKE THAT HAPPENS IT JUST MAKES YOU MORE DETERMINED
NOT LESS DETERMINED AND WHEN YOU'VE GOT PEOPLE SUFFERING IN A WAR THAT NEED HELP OR PEOPLE SUFFERING IN A CYCLONE THAT NEED
HELP YOU ARE MORE COMMITTED. YOU DON'T LOSE COMMITMENT AT A TIME LIKE THAT. ♪
>> WE SAW A COMMITMENT IN THE RANGERS WHO PROTECT THE RANGERS WHO PROTECT THE
♪ ♪ >> FOR THE FLORA AND THE FAUNA, THEY SING, WE WILL DIE FOR OUR
PARK. >> PART OF WHAT THEY PROTECT ARE ENDANGERED SPECIES INCLUDING THIS MAMMAL WITH A BOTTOMLESS
TASTE FOR TERMITES. PENGILINS ARE PRIZED FOR THEIR SCALES. VETERINARIAN ANGELA SAYS THEY
RIDE ON THEIR MOTHER'S BACKS. >> HELLO THERE. >> BUT WE FOUND ANY BACK WILL DO.
>> THAT'S FUNNY, HE NATURALLY GOES RIGHT UP TO YOUR SHOULDER AND JUST HANGS ON YOUR BACK. >> POWERFUL TAIL.
THE TAIL IS VERY POWERFUL AND ALSO USED FOR PROTECTION. >> I AM SURPRISED THEY'RE SO DOCILE.
THIS IS A WILD ANIMAL. >> YES, IT IS A WILD ANIMAL. >> FOR US, THE MOST INTERESTING ANIMAL IN THE PARK -- IS GREG
CARR, AN ENTREPRENEUR WITH THE EMPATHY TO SEE THE HUMILITY TO LISTEN AND THE OPTIMISM TO ACT. HIS BUSINESS MODEL IS CREATING A
NEW ECOSYSTEM WHERE ANIMALS THAT WERE HUNTED ARE SUDDENLY WORK MUCH MORE ALIVE. HOW MUCH YOUR PERSONAL
FORTUNE -- I'D LIKE TO KEEP THAT A SECRET, BUT YOU CANIBLE PROY DO THE MATH AND FIGURE IT OUT. IT'S MORE THAN $100 MILLION.
I MEAN, WHAT ARE YOU GOING TO DO? STICK IT ALL IN YOUR CASKET? WHY NOT ENJOY THE JOY OF
PHILANTHROPY? I WOULD SAY TO THE BILLIONAIRE NEXT DOOR, GO OUT AND ENJOY SPENDING YOUR MONEY TO HELP SOME
PEOPLE. >> FIND YOUR GORONGOSA. >> GO FIND YOUR GORONGOSA AND IT WILL BLESS YOU MORE THAN YOU CAN
POSSIBLY EVER BLESS IT.
>> RICK RUBIN IS ONE OF THE MOST TALENTED MUSIC PRODUCERS OF HIS GENERATION AND CERTAINLY ONE OF THE MOST INTERESTING.
AT 60, HE'S WORKED WITH JUST ABOUT EVERY TOP RECORDING ARTIST ACROSS ALL GENRES. IN AN INDUSTRY FOCUSED ON
CHURNING OUT HITS, HE HIELPS ARTISTS GET IN TOUCH WITH THEIR SELVES. THAT SOUNDS MYSTICAL AND THAT'S
JUST FINE WITH RUBIN, AFTER ALL HIS STAUDIO IN CALIFORNIA IS NAMED SHANGRI-LA AND HE'S BEEN CALLED A GURU BY MORE THAN A FEW
OF THE ARTISTS HE'S WORKED WITH. BEFORE OUR INTERVIEW BEGAN, RUBIN CROSSED HIS LEGS, CLOSED HIS EYES AND THEN SUGGESTED WE
DO THE SAME. >> CAN WE SPEND TWO MINUTES EYES CLOSED MEDITATING BEFORE WE START JUST TO REALLY GET HERE?
>> SURE. >> LET'S DO THAT. >> THAT'S A FIRST. >> NICE.
>> DOES MEDITATION HELP YOU CREATIVELY? >> IT CLEARS THE DISTRACTIONS. THE DISTRACTIONS CAN GET IN THE
WAY WITH A DIRECT CONNECTION TO THE CREATIVE FORCE. ♪ ♪ CHECK
♪ ♪ >> RICK RUBIN IS DEFINITELY IN TUNE WITH HIS CREATIVE FORCE.
OVER THE LAST FOUR DECADES HE'S PRODUCED ALBUMS AND SONGS WITH MORE THAN 120 ARTISTS. >> JUST KEEP THEM REALLY SIMPLE.
BAH-RUM. ♪ ♪ >> THINKING MAYBE WE'LL START A
CAPELLA. I'VE GOT 99 PROBLEMS, BUT A BITCH AIN'T ONE. ♪
♪ GOING BACK TO CALI ♪ ♪ >> HE'S HELPED LAUNCH CAREERS,
LL COOL J AND PUBLIC ENEMY. >> AND IS AUFSOFTEN THE GO-TO G FOR ARTISTS AT THE TOP OF THEIR GAME LIKE ADELE.
♪ ♪ ONE AND ONLY ♪ >> EXACTLY WHEN HE DOES AND HOW
IS DIFFICULT TO DESCRIBE. >> DO YOU PLAY INSTRUMENTS? >> BARELY. >> DO YOU KNOW HOW TO WORK A
SOUND BOARD? >> NO. >> NO TECHNICAL ABILITY, AND I KNOW NOTHING ABOUT HUGHESIC.
MUSIC. >> YOU MUST KNOW SOMETHING. >> I KNOW WHAT I LIKE AND WHAT I DON'T LIKE AND I'M DECISIVE
ABOUT WHAT I LIKE AND WHAT I DON'T LIKE. >> SO WHAT ARE YOU BEING PAID FOR?
>> THE CONFIDENCE THAT I HAVE IN MY TASTE AND MY ABILITY TO EXPRESS WHAT I FEEL HAS PROVEN HELPFUL FOR ARTISTS.
♪ ♪ >> ARTISTS ARE EAGER TO MAKE THE PILGRIMAGE TO SHANGRI-LA STUDIOS
IN MALIBU TO WORK WITH RUBIN. >> HOW MANY STUDIOS DO YOU HAVE HERE? >> THERE'S THE MAIN CONTROL ROOM
HERE WITH TE LIVE ROOM. >> THE PLACE IS MINIMALIST, TO SAY THE LEAST. THERE'S NO MIRRORS, NO TVs AND
NO SIGNS OF RICK RUBIN'S EXTRAORDINARY SUCCESS. >> I'VE NEVER BEEN IN A RECORDING STUDIO WHERE THERE'S
NOT GOLD RECORDS AND GRAMMYS. DO YOU HAVE A TINY EGO ROOM SOMEWHERE? >> I DON'T.
I USED TO SEND THEM ALL TO MY PARENTS AND I DON'T KNOW WHERE THEY ARE NOW. IT'S A DISTRACTION.
IF YOU START THINKING ABOUT DOING SOMETHING TO ACHIEVE THAT THEN YOU'RE NOT FOCUSED ON MAKING THIS BEAUTIFUL THING.
IT UNDERMINES THE PURITY OF THE PROJECT. WE'RE GOING BACK TO THE KEY AND WE'RE GOING BACK TO THE TEMPO.
>> RUBIN HAS PREFERRED TO HIMSELF AS A REDUCER INSTEAD OF A PRODUCER. >> I LIKE THE IDEA OF GETTING
THE POINT ACROSS WITH THE LEAST AMOUNT OF INFORMATION POSSIBLE. >> AND THAT'S WHAT YOU'RE DOING IN A RECORDING STUDIO.
YOU'RE LISTENING TO MUSIC, TO SOUND AND TRYING TO STRIP IT. >> JUST TO SEE WHAT IS ACTUALLY NECESSARY.
GETTING IT DOWN TO THAT ESSENCE TO START WITH IS REALLY HELPFUL IN UNDERSTANDING WHAT IT IS. ♪
>> ON OUR FIRST DAY HE BROUGHT US IN ON A JAM SESSION WITH SAXOPHONE GREAT KAMASI
WASHINGTON. >> WHAT ARE YOU LISTENING FOR, LIKE, RIGHT NOW THERE'S -- WHAT? CHIMES?
PIANO. >> I'M NOT LISTENING TO ANY OF THOSE THINGS. >> WHAT ARE YOU LISTENING TO?
>> I'M LISTENING TO THE FEELING. >> HOW DO YOU LISTEN TO A FEELING? >> WELL, MY BODY'S MOVING.
I FEEL THAT MELODY AWAKEN SOMETHING IN ME. ♪ ♪
>> THERE'S SOMETHING FAMILIAR ABOUT IT, BUT I DON'T THINK I'VE HEARD IT BEFORE. A FEELING OF FAMILIARITY IS A
GOOD FEELING. >> IF YOU HAVEN'T NOTICED BY NOW RICK RUBIN TALKS A LOT ABOUT FEELINGS.
>> MY AIM IS NOT TO HAVE MY PRESENCE FELT UNLESS IT'S NECESSARY, UNLESS IT'S HELPFUL. >> HIS PRESENCE IS LAID BACK,
LITERALLY. HE USUALLY LISTENS LYING DOWN AND BAREFOOT WITH HIS EYES SHUT. YOU MIGHT THINK HE WAS NAPPING.
>> I TRY TO LISTEN AS CLOSELY AS I POSSIBLY CAN, AND WHEN MY EYES ARE CLOSED I FEEL LIKE I'M THERE WITH THE MUSIC.
>> IT MAY NOT SEEM LIKE WORK, BUT RUBIN HEARS THINGS AND SENSES THINGS OTHER PRODUCERS DON'T.
BACK IN 1993 A FEW STRAY GUIET CORDS ON A TOM PETTY TAPE CAUGHT HIS ATTENTION. >> PETTY SENT ME DEMOS OF FIVE
NEW SONGS AND NONE OF THEM STRUCK ME, HONESTLY. NONE OF THEM SPOKE TO ME, BUT THAT GUITAR RIFF IN THE SONG WAS
SOMETHING LIKE A WARM UP. ♪ ♪ >> I DROVE TO TOM'S HOUSE, AND I
PLAYED IT FOR HIM, AND I SAID LISTEN TO THIS PIECE. I FEEL LIKE THIS IS THE BEST THING ON THE TAPE.
WRITE THIS ONE, AND THAT TURNED INTO "LAST DANCE WITH MARY JANE." ♪ LAST DANCE WITH MARY JANE ♪
♪ >> THAT'S GOT TO BE HARD, THOUGH, WHEN YOU COME BACK SAYING, YOU KNOW, I LIKE THE
THING THAT HAPPENED ACCIDENTALLY IN BETWEEN TWO OF THESE SONGS. THAT'S A TOUGH SELL SOMETIMES, ISN'T IT?
>> I'M NOT TRYING TO SELL IT. I'M JUST SHARING WHAT I'M FEELING, YOU KNOW? IF THEY DON'T WANT TO DO IT,
IT'S FINE. >> RUBIN HAS SHARED WHAT HE'S LEARNED IN A BOOK, THE CREATIVE ACT.
A WAY OF BEING. IT WAS PUBLISHED IN JANUARY AND IT IS HIS CREATIVE GUIDE TO HARNESS CREATIVITY AND IT IS
SOMETHING HE FOUND IN NEW YORK UNIVERSITY IN 1982. HIS PARENTS WANTED HIM TO BE A LAWYER, BUT RUBIN HAD ANOTHER
IDEA. >> YOU DECIDE THE DORM IS GOING TO BE THE STUDIO? >> IT'S GOING TO BE THE DEEJAY
BOOTH/DRUM MACHINE-PRE-PRODUCTION MUSIC AREA. >> DID YOUR ROOMMATE HAVE ANY
SAY IN THAT? >> HE DIDN'T, BUT HE LOVED IT. >> HE WAS GOING OUT EVERY NIGHT. HE WASN'T INTO BOOZE OR DRUG, HE
SAYS. THE MUSIC IS WHAT DREW HIM AND HIP-HOP WAS JUST STARTING TO MAKE SOME NOISE.
>> WHAT WAS IT ABOUT HIP-HOP THAT ATTRACTED YOU? THIS KID FROM LONG ISLAND AT NYU?
>> IT WASN'T MADE BY PEOPLE WHO WENT TO THE MUSIC CONSERVATORY. IT WAS MADE BY KIDS WHO FELT SOMETHING.
♪ ♪ >> THE FEW HIP-HOP RECORDS RUBIN COULD GET HIS HANDS ON DIDN'T
SOUND LIKE WHAT HE HEARD IN THE CLUBS. >> IN THE HIP-HOP CLUB THE MUSIC WAS MADE BY THE DEEJAY
SCRATCHING RECORDS OR PLAYING BREAK BEATS OR USING DRUM MACHINES OR SOME COMBINATION AND THEN THERE WOULD BE A RAPPER OR
A GROUP OF RAPPERS, AND THE RECORDS THAT CAME OUT WERE ALWAYS A BAND PLAYING. ♪
♪ THAT'S THE BREAKS, THAT'S THE BREAKS ♪ >> AND THAT WASN'T WHAT, TO ME, WHAT HIP-HOP WAS.
>> SO HE HAD TILA ROCK AND DJ JAZZY J TO HAVE A BREAK TO HEAR WHAT IT SOUNDED LIVE. >> THE STRIPPED-DOWN VERSION GOT
NOTICED AND HE MET WITH RUSSELL SIMMONS. >> YOU IN YOUR MEETINGS AT THE DORM ROOM.
>> I MET WITH RUN DMC AT THE DORM ROOM. I MET EVERYONE AT THE DORM ROOM. >> THAT BECAME DEF JAM.
>> DID THE UNIVERSITY KNOW THAT YOU WERE OPERATING WANT JUST A SIDE HUSTLE, BUT AT THE SCHOOL? >> OVER TIME AS DEF JAM GREW THE
ENTIRE MAIL ROOM WAS FILLED WITH BOXES OF RECORDS TO BE SHIPPED OUT. >> HIS SENIOR YEAR RUBIN WAS
WORKING WITH RUN DMC, THE BEASTIE BOYS AND A TEENAGE LL COOL J AND AFTER HE GRADUATED, DEF JAM LANDED A SEVEN-FIGURE
DISTRIBUTION DEAL WITH COLUMBIA RECORDS. ♪ CALL ME ENEMY NUMBER ONE ♪
>> RUBIN WAS ALWAYS LOOKING FOR NEW TALENT. HE HEARD A JINGLE FROM A COLLEGE RADIO SHOW AND TRACKED DOWN THE
RAPPER, CHUCK D WHO WROTE IT AND CONVINCED HIM TO SIGN WITH DEF JAM. THAT'S HOW THE GROUNDBREAKING
GROUP PUBLIC ENEMY GOT ♪ ♪ >> WHAT KIND OF AN IMPACT DO YOU
THINK RICK HAD ON HIP-HOP? RICK RUBIN IS ONE OF THE PILLAR STONES OF HIP-HOP. HE DIDN'T PIONEER THE
PRODUCTION. HE DIDN'T PIONEER THE RAP, BUT HE PIONEERED A CERTAIN ENERGY FOR IT TO BE
♪ ♪ >> RUBIN LEFT DEF JAM IN 1988
AND SET UP SHOP IN CALIFORNIA. ♪ ♪ >> PRODUCING SLAYER AND OTHER
HEF OF HEAVY METAL BANDS AND WELL-ESTABLISHED ARTISTS. JOHNNY CASH CREDITED HIM WITH
REVIVING HIS CAREER. >> THE FIRST TIME I WAS SEEN WAS AT A DINNER THEATER IN ORANGE COUNTY.
IT JUST SEEMED LIKE THE WORLD HAD PASSED HIM BY, AND HE BELIEVED THE WORLD HAD PASSED HIM BY.
>> RUBIN LOOKED AROUND FOR LYRICS THAT WOULD SUIT THE MAN IN BLACK. HE PICKED A NINE INCH NAILS SONG
CALLED "HURT." CASH MADE IT HIS OWN. ♪ I HURT MYSELF TODAY ♪ ♪ TO SEE IF I STILL FEEL ♪
>> WOW. THAT'S INCREDIBLE. >> IT SOUNDED HONEST. >> IT'S BRUTALLY HONEST.
IT'S BRUTALLY HONEST. >> "HURT" BECAME JOHNNY CASH'S MOST POPULAR SONGS AND OVER THE
COURSE OF SEVEN DECADES MADE MUSIC TOGETHER. >> HE SHOWS UP IN REAL GENRES AND HELPS THE REAL SOUND OF THE
GENRES EMERGE. >> YEAH. RICK RUBIN HAS OLD BEEN A LITTLE BRUCE LEE ZENNISH.
I CAN'T HELP YOU, BUT I CAN HELP YOU EXPLORE YOURSELF, THAT TYPE OF THING. >> CHUCK D, LIKE THE REST OF US,
IS STILL TRYING TO FIGURE OUT HOW RICK RUBIN DOES WHAT HE >> RICK WAS ON THE COUCH AND I WAS IN THE BOOTH AND WONDERING
WAS HE ASLEEP OR WHAT? MAKES A COUPLE OF SUGGESTIONS BOOM, BOOM, BOOM AND SURE ENOUGH IT UNFOLDS HIMSELF.
THE DUDE -- JUST DID SOME RICK RUBIN [ BLEEP ] TO US. [ LAUGHTER ] >> WE WATCHED HIM DO THAT WITH
POP SINGER KESHA. >> I THINK WE SHOULD DOUBLE THAT ONE. >> WHATEVER YOU LIKE.
>> LET'S HEAR IT. >> SHE WAS RECORDING WITH A GOSPEL CHOIR. ♪ HOLY LIGHT ♪
♪ ♪ ♪ HOLY LIGHT ♪
♪ ♪ >> RICK, WHAT DO YOU THINK? >> IF WE WANT TO PUT IT INTO THE
SONG WE CAN CHOP IT UP. >> THIS WAS HIS FIRST TIME BEING GUIDED BY THE GURU. ♪
>> WORKING WITH HIM HAS BEEN GENUINELY LIFE CHANGING. RICK GAVE ME HOMEWORK ASSIGN
AMS. >> WHAT ARE HOMEWORK ASSIGNMENTS? >> I WAS WRITING A SONG AND
COULD AREN'T ARTICULATE WHAT I NEEDED TO SAY. HE SAID GO HOME AND WRITE A FULL ESSAY ABOUT EVERYTHING YOU NEED
TO SAY UNTIL YOU CAN'T WRITE ANYMORE AND THEN THE SONG KIND OF STARTED FORMING ITSELF. >> SO HE'S NOT SAYING LET'S MAKE
A GOLD RECORD THAT'S GOING TO DO THIS IN SALES. >> GOD, NO. MUSIC -- I JUST WANT TO MAKE
GOOD MUSIC. I WAS, LIKE, THAT'S SO CRAZY. >> THE AUDIENCE COMES LAST. >> HOW CAN THAT BE?
>> THE AUDIENCE DOESN'T KNOW WHAT THEY WANT. THE AUDIENCE ONLY KNOWS WHAT'S COME BEFORE.
>> ISN'T THE WHOLE MUSIC BUSINESS BUILT AROUND TRYING TO FIGURE OUT WHAT SOMEBODY LIKES? >> MAYBE FOR SOMEONE ELSE IT IS,
BUT IT'S NOT FOR ME. ♪ ♪ >> MAKING MUSIC IS, OF COURSE, A
BUSINESS. WHETHER HE'S WORKING WITH MALIAN SINGER, KESHA, OR JOHNNY CASH, RICK RUBIN INSISTS FOR HIM IT'S
ALWAYS BEEN A DEEPLY, MOBILE PURSUIT. ♪ ♪
>> TRYING TO TAP INTO A FEELING. WE'RE TRYING TO TAP INTO SOMETHING THAT MAKES YOU WANT TO LEAN FORWARD AND PAY MORE
ATTENTION, AND I'M GIVING CUES TO LOOK FOR IN YOURSELF BECAUSE IT ALL HAS TO DO WITH THE ARTIST.
>> BUT, I MEAN, THAT DOES SOUND VERY SPIRITUAL. >> IT IS. NO, IT IS.
THE WHOLE THING IS SPIRITUAL. IT'S MAGIC. >> AND YOU DON'T WANT SOMEBODY WHO LISTENING TO MUSIC TO THINK
O OH, THAT'S A RICK RUBIN RECORD. >> NO. I WANT THEM TO SAY THIS IS THE
BEST THING I'VE EVER HEARD AND NOT KNOW WHY. >> FOR A LOOK AT HOW "60 MINUTES" REPORTS ITS
>> I'M SCOTT PELLEY. STICK AROUND. A SPECIAL >>> MAY NAME IS NORAH, HOW ARE
YOU DOING? WE TRAVEL TO STORIES AND WE CAN BE THEIR EYES AND WE CAN BE THEIR EARS.
>> THE AMOUNT OF DEVASTATION IS UNFATHOMABLE. >> WE LOST IT ALL. >> OH, MY GOD.
I'M SO SORRY. >> THAT HUMAN CONNECTION IS INCREDIBLY IMPORTANT. >> WE LISTEN TO A DIVERSE GROUP
OF PEOPLE AND PEOPLE OF DIFFERENT VIEWPOINTS. >> YOU HAVE SPINAL ISSUES AND YOU CAN HIT THE BALL THAT FAR.
>> THAT'S SO INCREDIBLE. >> THE NEWS DOESN'T HAVE TO BE DEPRESSING. >> TELL ME WHAT YOU LOVE ABOUT
RUNNING? >> ENERGY! >> ENERGY! >> IT CAN BE UPLIFTING.
WE ARE HARD NEWS WITH HEART. ♪ ♪